Edition, May 5, 2004, Page 1
PROPAGANDA CZAR, TO NYSE.
The New York Stock Exchange has hired U.S. propaganda chief
Margaret Tutwiler as executive VP, communications and government
relations. She assumes that post July 12, taking over PR
duties of Bob Zito. He had served as the right hand man
for former NYSE chief Dick Grasso, whose nearly $200 million
compensation package is the subject of a probe of New York
Attorney General Eliot Spitzer.
Exchange has issued no official word about Zito's future.
A spokesperson told O Dwyer's that Zito is discussing his
future with NYSE management.
who officially replaced Charlotte Beers as the State Dept.'s
Undersecretary for Public Diplomacy and Public Affairs on
Dec. 16, has close ties with the Bush White House. She was
Assistant to the President in both Bush Administrations,
and served as PA chief at the State Dept. and Treasury Dept.
during the Bush I reign.
was serving as Ambassador to Morocco when tapped for the
public diplomacy job.
CUMC SELECTS BOOTH.
The Columbia University Medical Center selected M Booth
& Assocs. as its PR firm from a field of 20. It edged
Fleishman-Hillard, Edelman PR Worldwide, Cohn & Wolfe
and Dan Klores Communications for the job.
Booth also will promote CUMC's specialized schools, College
of Physicians & Surgeons, School of Dental & Oral
Surgery, School of Nursing and Mailman School of Public
Health as national leaders in their respective categories.
Joyce Yeager is senior VP and director of Booth's health
HOLT WINDS DOWN
Barry Holt, VP of global communications for Whirlpool Corp.,
is slated to retire June 1 after four years with the appliance
Holt, who caps a 35-year career in PR, joined the Michigan-based
company in 2000 from ACNielsen Corp., where he was senior
VP of global communications in Stamford, Conn.
Earlier, he was VP/CC at Philip Morris and director of
public affairs for Pepsi-Cola Int l, following a VP stint
at Burson-Marsteller, all in New York.
Steve Duthie, media relations manager for Whirlpool, told
this NL "No plans have been finalized" to replace
L.A. MAY AX PR FIRMS.
Citing a "tough budget year," Los Angles Mayor
Jim Hahn issued a directive to city department heads and
other officials last week to review and move to cancel PR
contracts with outside firms. The mayor's PA office told
O Dwyer's it is collecting information on all outside firms
and has not yet tabulated the value or scope of those contracts.
Records from Fleishman-Hillard have been subpoenaed in
a federal investigation and the city comptroller's office
is auditing the firm's work.
F-H, which collects about $3 million per year working for
the city's Dept. of Water and Power and is a political donor
to Hahn, has denied wrongdoing. The firm said this month
it would not seek extensions for its current contracts when
they expire this year.
The city's PR contracts were thrust to the forefront of
the flap, as city councilmen and other officials questioned
why departments would need outside counsel when they had
in-house PR operations. But, as execs pointed out to this
NL, the probes of city hall encompass a swath of contracts,
not just PR.
"This whole thing is not about Fleishman, that's where
most of the stories and information are really wrong,"
said Ron Rogers, president of L.A.-based Rogers & Assocs.,
which does PR work for L.A. World Airports "What is
an issue is the policies or lack of policies, in the mayor's
office. What has essentially happened, is that the mayor's
office, either directly or indirectly through his appointees,
has said, Here's who you re going to hire, here's
who you re not going to hire. "
EDELMAN IN COKE,
KRAFT OBESITY PUSH.
Edelman has been tapped to kick off a $12 million push aimed
at childhood obesity and backed by Coca-Cola and Kraft.
The program, called Triple Play and planned for a January
2005 launch, promotes fitness, healthy eating habits and
social programs through the Boys & Girls Clubs of America's
3,400 facilities, according to B&GCA PR director Amy
She told O Dwyer's the Clubs run a lot of fitness and sports
programs, but those are generally geared toward kids that
are already active.
Edelman VP Melanie Strah said the firm has worked with
both Kraft and the Boys & Girls Clubs in the past and
is currently supporting the launch announcement of Triple
Edition, May 5, 2004, Page 2
NIRI POSTS SLIGHT LOSS
The National Investor Relations Institute, Vienna, Va.,
had a 5% decline in revenues to $4,975,744 in 2003 but it
still had $4,731,800 in cash and savings, a gain of $566.
While dues fell 4.6% to $2,549,884 and publication and
member services income fell 21% to $370,502, NIRI netted
$1,225,956 from its annual spring conference, a gain of
4.2% from the previous year.
Membership dues are $425. The annual NIRI conference draws
about 100 exhibitors.
Conference fees fell to $1,934,940 from $1,961,740, while
expenses dropped to $708,984 from $785,419.
Introduction to IR seminars, the second-biggest money-maker,
grossed $297,450, a 19.5% decline from $369,718 in the previous
year. But because costs were held down, net fell only 12%
NIRI has ten other types of educational programs (writing
seminars, IR on the web, annual report, etc.) that brought
in $614,944 in 2003 vs. $703,468 in 2002.
IR Update, the monthly of NIRI, grossed $178,756
and cost $209,220 in 2003. It grossed $202,717 in 2002 and
had costs of $225,852.
Is New Chairman
Margaret Wyrwas, senior managing director, corporate communications
and IR, Knight Trading Group (NASDAQ), Jersey City, was
elected chairman until next March.
Wyrwas succeeds Mark Aaron, VP-IR, Tiffany & Co. She
has a B.A. degree in liberal arts from Simmons College and
was previously at Hill & Knowlton as group head of its
New York Financial Communications division.
She was at Ames Dept. Stores and Mellon Bank.
Also joining the board were Paul Gifford, VP-IR, Goodrich
Corp.; Tom Katzenmeyer, SVP, IR, media and community relations,
Limited Brands; Matthew Stroud, VP-IR, Darden Restaurants,
and Lynn Tyson, VP-IR, Dell.
MDB HITS DC LOTTERY.
MDB Communications has picked up the $10 million five-year
DC Lottery account in a competitive pitch.
The Lottery will disclose neither the names nor number
of firms that pitched the account, but Cary Hatch, MDB president,
told O Dwyer's that just about everybody in D.C. showed
up at the bidders conference. She does not know how many
of those firms decided to pitch.
The firm had served as agency of record for the Lottery
from `93 through `96. It will handle account planning, creative,
advertising and media buying for all of the Lottery's offerings,
MDB represents National Geographic, Fannie Mae, Kiplinger
and National School Boards Assn. It works pro-bono for Partnership
for a Drug-Free America and Samaritan Inns for the homeless.
ADELPHIA's EX-IR DIR.
WAS ORDERED TO LIE.
Karen Chrosniak, former investor relations director of Adelphia
Communications, said she was ordered to use phony financial
and subscriber numbers in press releases to make the company
look better than it was to investors.
Chrosniak, 36, who took the stand to testify last week
and as a prosecution witness in the conspiracy and fraud
trial of Adelphia founder John Rigas and his two sons, Timothy,
47, and Michael, 50, and former assistant treasurer Michael
Mulcahy, said she was directed to phony the numbers in financial
statements, press releases and investor materials by Timothy
Rigas, former financial chief of Adelphia Comms.
She said he also ordered inflation of customer numbers
for basic cable and high-speed Internet services for presentation
at investor meetings in 2001.
The plaintiffs are accused of scheming to steal more than
$100,000 from Adelphia and mislead investors and the public
about the company's operations and finances.
Chrosniak said she never told John Rigas, the company's
auditors or lawyers that she thought the subscriber numbers
In response to questions from the defense lawyers, who
sought to damage her credibility by asking about her deal
with the government to testify truthfully in return for
immunity from prosecution, Chrosniak said she was paid $161,000
in 2002, $70,000 more than the year before, even though
she was placed on leave on July 27, 2002.
Chrosniak's ex-husband, Tim Werth, who was Adelphia's former
director of accounting, has pleaded guilty to fraud and
will also testify as a government witness.
Chrosniak said John Rigas, 79, was "basically in the
dark" about the company's effort to file its financial
statements at the time when the government had begun investigating
the cable company's accounting.
HAMMOND PROMOTES THAILAND.
Lou Hammond & Assocs. is pitching Thailand as a "beautiful
destination," and not focusing on the pitched battles
waging there between Islamic militant and security forces.
Police gunned down more than 110 mostly teenagers
wearing red head bands in the latest outbreak
of violence on April 28.
The insurgents are trying to carve a Muslim state in the
south of the mainly Buddist country. Prime Minister Thaksin
Shinawatra said the killings would stop the rebellion, according
to the Washington Post. "After this, it will
be hard for them to do these kinds of bad things again,"
Katie McCall is in charge of the Thailand account at Hammond.
The firm has been positioning the client as "Amazing
Thailand," focusing on its exotic architecture, culture,
cuisine and traditions.
Tourism, which accounts for six percent of Thailand's GDP,
last year dropped due to SARS and the invasion of Iraq.
Edition, May 5, 2004, Page 3
MADE KOZLOWSKI FAMOUS.
An interview arranged by The Dilenschneider Group helped
make Dennis Kozlowski, Tyco's CEO, a household name, author
Christopher Byron says in his new book, "Testosterone."
Byron, a business writer, said Kozlowski, who was obsessed
with Jack Welch's success as chairman of General Electric,
hired the PR firm for "help in dressing up his act
and getting some doors opened."
"The Dilenschneider team tried presenting Koz-lowski
to the world as a corporate benefactor. Though he wound
up making multimillion dollar gifts to Lincoln Center, as
well as to the Metropolitan Opera, his alma mater, Seton
Hall, the Whitney Museum and even the Boy Scouts, nothing
generated much more than a polite thank-you," said
"Then in the spring of 1999, Dennis caught a break:
Dilenschneider arranged for an interview with a reporter
at Barron's. The Dilenschneider team gave it an extra
spin that they knew the Barron's editors would find irresistable:
Dennis Kozlowski was the next Jack Welch.
"And that is exactly how Barron's played it in a cover
story for the April 12, 1999 issue: `Tyco's Titan: How Dennis
Kozlowski is Creating a Lean, Profitable Giant. "
Byron said the impact of the Barron's story on both Kozlowski
and Tyco was "immediate and dramatic. During the previous
29 years, The New York Times and Wall Street Journal,
had mentioned Koz-lowski a total of just 73 times.
"Yet the same two newspapers covered him extensively
in 79 stories during just the first 24 months after the
Barron's storywhile Tyco's stock price soared 67%,"
Exec Was at TDG
Judith Czelusniak, a former Dilenschneider principal (1993-94),
was press director for Tyco at the time that the story appeared
During the recent trial of Kozlowski, Tyco's former human
resources director confirmed that Tyco had paid $18,500
per month for Czelusniak's New York apartment, along with
$800 per month for a parking space, and $4,815 each month
in rent on a Florida apartment.
Czelusniak, who recently turned down a PR position with
the Federal Deposit Insurance Corp. in Washington, D.C.
(NL, March 24), said the perks were part of her executive
WALL STREET JOURNAL
Rebecca Blumenstein was promoted to technology editor at
The Wall Street Journal.
Blumenstein, whose official title is bureau chief of the
technology group, has replaced Laurie Hays.
Ken Brown, who was "Heard on the Street" columnist,
was named to succeed Blumenstein as deputy technology editor.
In other staff changes, Julia Angwin, who covered the Internet
beat, was assigned to cover Time-Warner for the marketing
and media group; Dennis Berman, a tech reporter, was named
to cover mergers and acquisitions for the money and investing
group, and Almar Latour has joined the Journal as telecom
reporter covering regional Bells.
Blumenstein and Brown are based in New York. She can be
reached at 212/416-4337, and Brown is at 212/416-3154.
PAULSON NAMED EDITOR
OF USA TODAY.
Kenneth Paulson, 50, was named editor of USA Today.
Paulson, who was executive director of the First Amendment
Center at Vanderbilt University, has replaced Karen Jurgensen,
who left the paper.
He made the following newsroom appointments after taking
over as editor on April 29:
John Hillkirk, formerly managing editor of the "Money"
section, named executive editor.
Jim Henderson, formerly deputy managing editor of
the "Money" section, succeeds Hillkirk as managing
Carol Stevens, formerly editor of the editorial page,
was appointed managing editor of the news section.
Brian Gallagher, previously executive editor, was
named editor of the editorial page.
AUTO EDITOR NAMED
AT MOTOR TREND.
Angus MacKenzie, who was editor of Car magazine in
the U.K., has joined Motor Trend magazine as editor-in-chief.
MacKenzie has replaced Kevin Smith, who was promoted to
editorial director of Primedia's Performance Automotive
Group, overseeing the editorial design and direction of
more than 50 automotive and motorcycle titles.
MacKenzie begins with Motor Trend, which is based in New
York, this August.
a writer and editor for North American Precis Syndicate
(NAPS) in New York, recently won $40,000 as a contestant
on the "Jeopardy!" TV show.
who was editorial director of Playboy, was named
Joe Hutsko is
writing a new biweekly technology and consumer electronics
column for TV Guide.
was named executive editor of Marie Claire magazine,
and Fan Winston, previously editor in the "Books"
section at Entertainment Weekly, has joined Marie
Claire as a senior editor.
previously editor-in-chief of Drill magazine, to
Men's Fitness as executive editor.
previously managing editor, was promoted to deputy editor
of Men's Health, and Matt
Marron, who was health editor, was named articles
was promoted to news director at Self magazine.
(Media news continued on next page)
Edition, May 5, 2004, Page 4
Paul Swift, editor and publisher of The Newsletter on
Newsletters in Rhinebeck, N.Y., said his "favorite"
publicist is a guy named John because he "understands
lead time, respects deadlines, and he deconstructs every
news item down to all of its component parts for a variety
Swift, 61, a former editor of PR Quarterly, who
acquired TNN three years ago from Howard Penn Hudson, said
John, who developed his expertise as a daily newspaper reporter,
"typically telephones me before he sends out a release."
ln his last encounter, he told Swift: "`I m preparing
a number of releases, one for local consumption, one for
the financial market, one for the healthcare industry and
one for my publication and one other that covers the subscription
newsletter field. "
An alert like that helps him to establish lead time and
a deadline, said Swift, who then asked John to send him
all of the releases, so he could figure out a particular
hook to the story.
"John asked me, once I had read the press releases,
when it would be convenient for me to interview his CEO.
This is a far cry from the more common demand that the CEO
will be available for, say 10 minutes on Thursday at 6 p.m.
or even the statement, `Everything my boss had to say is
in the press release, " said Swift.
He also gave Swift the name and background into the financial
arrangements of a management-led buyout. In addition, Swift
was put in contact with the sellers of the company, a married
couple who built it up from scratch in a picturesque seaside
town north of Boston.
"They added a nice personal touch to the story, with
their retiring early to sail their boat on the Seven Seas,"
said Swift, whose article provided the basic news, which
his competitor limited itself to, as well as the story behind
the buyout by the sellers own employees, plus how the top
management, with no money of their own, found financing.
A couple of weeks after his article appeared, John called
him with a good tip about an impending M&A. "I
asked him why he took the trouble. `It's in my own self-interest,
he replied, pointing out he cannot make the calls to his
competitors that I can."
John told Swift he looks to his newsletter to see what
competing companies are planning or doing.
"Combine a dozen years as a newspaper reporter with
a blatant self-interest, add heavy doses of perspicacity
and efficiency, and you ve got my favorite media relations
contact," said Swift.
TOP GRID COMPUTING
Vendors of the growing computing paradigm known as Grid
computing named these 10 journalists as the "most influential
in communicating the potential of Grid computing" in
a survey sponsored by Grid Strategies, a Portland, Ore.-based
consulting and advisory group, and GRIDtoday magazine:
technology editor, eWeek
senior reporter, C/Net News.com
technology business reporter, The New York Times
senior writer, The New York Times
contributing editor, Wall Street & Technology
senior writer, Information Week
senior writer, C/Net News.com, and
Seventy percent of the respondents indicated it is more
important to develop a media strategy designed to communicate
a business case for Grid computing than a technical case.
NEW MAG COVERS
KMD Media in Washington, D.C., will start publishing Homeland
Security Today magazine in May.
HST is the first publication to provide insight and analysis
into the policy, structure, politics and priorities of the
$100 billion homeland security market, according to the
The magazine will focus on the strategy and standards of
the Dept. of Homeland Security, which is the third largest
government cabinet in the U.S.
HST will debut with a controlled circulation of 28,000 policymakers,
managers and officials with homeland security responsibilities
at the national, state and local levels.
David Silverberg, formerly with Homeland Defense Journal
magazine as founding editor, has been named editor of HST.
Silverberg can be reached at 703/757-0520 or [email protected].
Lois Whitman, president/COO of HWH PR/New Media, said her
firm had landed a placement in USA Today for its
client, ZoMail, that was worth at least $59,000.
She said Edward Baig, who writes the "Personal Tech"
column, devoted the column to a positive review of the new
web-based e-mail service that blocks spammers and pop-up
Based on USAT's half-page rates for b&w and color ads,
she calculates the publicity was worth between $59,000 and
She also said Baig's ZoMail article appeared on USA Today.com.
USAT has 6.5 million daily readers for print and online.
WELCH AND WEDS
FORMER BUSINESS EDITOR.
Retired General Electric CEO Jack Welch and former Harvard
Business Review editor Suzy Wetlaufer were married last
weekend in Boston.
"Its never been better, man," said Welch, 68,
who has been married twice before, as he descended the steps
of the Park Street Church. This was Wetlaufer's second marriage.
The wedding announcement in The New York Times,
which ran in the Apr. 25 edition under a picture of the
couple, told how the couple met.
The Times said Wetlaufer became involved with Welch after
interviewing him for a Harvard Business Review profile,
and left the magazine shortly after the relationship was
The Times piece also said Welch's wife at the time, Jane
Beasley, filed for divorce after the relationship came to
The Associated Press said a host of high-profile executives
and media celebrities attended the wedding.
Edition, May 5, 2004, Page 7
PRSA NOMCOM CRITICIZED.
The PRSA process
for nominating officers and directors, which has been under
criticism for at least five years, is again under attack.
say that the nomcom should
be new each year and that, in any case, no one from the
controversial 2003 nomcom should be back in 2004.
to the nomcom are Donna Stein, Verona, N.Y., counselor,
and Gail Rymer of Lockheed Martin, Bethesda, Md. They are
both again two of the three co-chairs of the Section Council
of 19 sections. Also returning is Blake Lewis, who is a
member-at-large rep for 2004. He represented the Southwest
district in 2003.
bylaws say that the ten district representa-tives can only
"serve for one year beginning Jan. 1 following their
election and until their successors are elected" and
that the two members-at-large serve "for a term expiring
Dec. 31 following and until their successors are appointed."
chair of the College of Fellows, which changes each year,
is on the nomcom plus one Fellow appointed by the chair.
The implication, say the critics, is that the 18 appointed
and elected members of the nomcom should be there for one
World Well Represented
also say that the academic world is represented out of proportion
to the number of PRSA members in academic institutions.
Five of the 19 voting members are from universitiesCornell,
Connecticut, N. Iowa, Florida and Virginia Tech.
2003 nomcom's actions resulted in a three-page letter to
the national board by the Board of Ethics & Professional
Standards Oct. 20, 2003, asking for an investigation into
actions "may have failed to meet the standards of the
PRSA ethical code" and "procedures may have been
ignored," and "member expectations for openness,
transparency, and honorable processes may not have been
met," said the letter signed by chairman Chuck Wood,
vice chair Vivian Hamilton and six of the seven other BEPS
members. A new chair and vice chair of BEPS were named in
January by Del Galloway, 2004 PRSA president.
Byrum, 2003 president, promised the board during a teleconference
in the fall of 2003 that an investigation of the 2003 nomcom
would be made, several board members said. This has not
taken place. Byrum and Galloway promised in an e-mail to
the board July 9, 2003 that officers would not get involved
in the 2003 nominations.
both Byrum and Galloway did so by sending e-mails about
candidates on July 31 and Aug. 1, the deadline for comments,
according to e-mails sent to PRSA h.q.
Have Been Sought
of the secretive nominating process, in which only a few
insiders knew who was running for office, were sought in
2000 by a committee of 18 headed by Jack Felton, 1987 PRSA
Felton charged at the 2000 Assembly that an "elite
group" had assumed too much power at PRSA. He said
PRSA's rules "make it clear as can be" that the
board should be "separate" from nominations.
members of the 2004 nomcom, chaired by Joann Killeen, 2002
president, are: Byrum, an ex-officio, non-voting member;
Joe Epley, Charlotte, N.C., counselor, and Vivian Hamilton,
Eagle River, Ark., representing the College of Fellows;
Dan Durazo, Los Angeles counselor, member-at-large; Mary
Cusick, Bob Evans Farms, Columbus, Oh., past presidents;
Gail Baker, special asst. to pres. of Univ. of Florida,
representing sections; Karen Grava, Univ. of Conn., Tri-State
District; Beth Mehlberth, Edward Howard & Co., Dayton,
Ohio, East Central; Jeffrey Douglas, Virginia Tech, Mid-Atlantic;
Gayle Pohl, Univ. of No. Iowa, Mid-West; Joseph Zappala,
Cornell, Northeast; Joy Satterlee, Art & Culture Center
of Hollywood, Fla., Sunshine; Hatti Hamlin, Orinda Calif.,
North Pacific; Monty Hagler, High Point N.C., Southeast;
Carol Cassil, Little Rock, Ark., Southwest, and B.J. Whitman,
IN FLA. UNIV. PUB.
PRSA president Del Galloway was profiled in the spring "Communigator,"
quarterly publication of the College of Journalism and Communications
of the University of Florida.
Galloway, an "alumnus
of distinction" and former member of the college's
PR Advisory Council, told editor Boaz Dvir that "I
love this field" and that "PR is a reflection
of a free and democratic society."
The article says that
Galloway, "in 1989 set out to help unite eight PR organizations
into what became, in 1997, PRSA."
[A possible explanation
for this statement is that Galloway was talking about obtaining
affiliate PR groups for the PRSA APR programEditor's
The PRSA president said he is helped in being a principal
of Husk Jennings Galloway Robinson and heading PRSA by a
"strong support system" at home, in the office
and at PRSA.
Galloway needed this support
"more than ever" in March because "Keith
Francois, his life partner for ten years, suffered a fatal
heart attack," says the article.
A picture of Galloway
and Francois, supplied by Galloway, is part of the coverage
of the magazine.
POSTS 17% JUMP IN Q1 NET.
Omnicom Group has announced a 17 percent growth in first-quarter
net income to $136 million on a 15 percent hike in revenues
OMC's PR units, such as
Fleishman-Hillard, Ketchum and Porter Novelli, continued
their comeback, growing nearly eight percent to $240M.
Randy Weisenburger, CFO,
said OMC employed 58,706 at the end of the quarter. That's
up 165 from yearend, and 1,388 from a year ago.
CEO John Wren, during
the April 27 Q&A session with analysts, said: "We
are a culture of hunters."
Edition, May 5, 2004 Page 8
Los Angeles Mayor
James Hahn's decision to suspend business with all
PR firms in the wake of Fleishman-Hillard's withdrawal from
city contracts (page one) is a drastic move.
The move is no doubt unfair to those PR firms that are
doing a good job.
The focus now will be on the cost of PR services and what
Reports have been that the city paid F-H more than $20
million over the past seven years and that the firm contributed
nearly $150,000 to Hahn and other city officials for political
No charges have been filed against F-H but federal and
local prosecutors are investigating the contracts with F-H
and documents of the firm have been subpoenaed.
PR firms that have city contracts must make their case
not only with the city but with the public.
We suggest obtaining statements from city officials showing
that value has been obtained for reasonable prices. Quotes
from reporters and editors who have been helped with stories
should be sought.
Citizens who have benefitted from facts disseminated by
the PR firms can be quoted.
The PR firms can contrast the cost of a full time employee
of the city with the cost of using experts at PR firms only
part of the time, showing that "out-sourcing"
PR is the best way to go.
While the PR firms
of Los Angeles can use the help of others in waging this
battle, this is not an issue that PR Society of America
should be sticking its nose in.
Society president Del Galloway is quoted in a press release
as saying that the mayor's response is "overkill"
and that "virtually every major corporation and thousands
of government bodies and nonprofit organizations work with
PR agencies when there are insufficient in-house resources
to create or execute communications programs."
Wonderful. Then why doesn t PRSA employ a PR firm? It has
not had a PR director since last June when Libby Roberge
went on maternity leave.
Its PR is being handled by Cedric Bess, a 1999 college graduate
who took over press relations on a temporary basis after
Roberge left. He had been handling chapter relations.
Only four of the 50 staffers at PRSA are even members of
the Society and one of them is an associate memberKelly
Albanese. The other three are Bess, Catherine Bolton, and
PRSA has never had a major firm on retainer giving it PR
advice, that we know of. It desperately needs this. The
last press conference of the board that we know of was held
for one-hour during the 1993 annual conference by president
Hal Warner. PRSA's ethics process is a shambles. The 2003
ethics board chair and vice chair were replaced this year
after they had the nerve, with six fellow board members,
to ask for a probe of the 2003 nominating committee. Proposals
for reform of the nomcom were voted down 8-6 in a March
2004 board teleconference. This shows that there is a tide
for reform but help is needed. Members should write to h.q.
and the board demanding such reform.
Instead of paying $75 to $100K and more for a PR director,
PRSA should hire a PR firm that we can talk to.
A PR firm could also
start work on the much-needed PR for PR program.
At present, Del Galloway does not respond to any e-mails
from this writer no matter how small the issue. For instance,
we asked him what was meant by the report in the "Communigator"
of the University of Florida that he "in 1989 set out
to help unite eight PR organizations into what became, in
There was no answer. The possible explanation was that
Galloway, who is active in the accreditation program of
PRSA, was talking about obtaining participation in it by
Galloway may be in violation of PRSA policy, stated in
"Duties and Responsibilities of PRSA Officers and Board
Members." It says, "The president also must be
ready to respond to the media on any PR related subject
and should expect to frequently make planned contact with
The board, staff and volunteers at PRSA are under strict
orders to let the president serve as the sole spokesperson
for the Society.
PRSA's 2004 nominating
committee, headed by Joann Killeen (page 7) must
First of all, no one from the controversial 2003 nomcom
should be back in 2004. Reed Byrum, 2003 president who promised
the board he would not get involved in candidate selection
and then did get involved, should recuse himself from the
Although Galloway said in the Communigator interview that
he "loves" the PR field because "PR is a
reflection of a free and democratic society," the nominating
and election process of PRSA is anything but democratic.
Killeen's committee is laboring under bylaws that bar about
95% of full members from running for office or the board.
This has been true for 30 years, blocking large numbers
of qualified members from even thinking of serving at the
national level. PRSA seems incapable of reforming itself
since the only members who can vote that are the APRs, who
rejected the half-a-loaf decoupling move last October (removing
the APR rule from the Assembly only).