Edition, May 12, 2004, Page 1
BACK TO KLORES.
Foxwoods Resort Casino
has hired Dan Klores Communications to pitch the $300 million
expansion and upgrade of the Connecticut casino that is
run by the Mashantucket Pequot Tribal Nation.
was runner-up to Euro RSCG Middleberg in the PR review for
the mid-six figure account that the casino completed in
November, Marty Kramer, Foxwoods director of advertising,
told O Dwyer's. He said it was a very close competition,
and that Foxwoods was thinking about arranging some projects
for Klores to handle. RFBinder Partners also pitched.
decision to fold its Middleberg entity into Magnet on April
1 triggered the "re-review" of Foxwoods PR, according
to Kramer. "The firm we hired no longer exists,"
IPG's NET LOSS
Interpublic s first-quarter net loss nearly doubled to $17
million following a $62.5 million restructuring charge.
The ad/PR conglom also reported a $10.4 million operating
deficit for the period compared to a $20.8 million profit
CEO David Bell highlighted the six percent revenue gain
to $1.4 billion in the period, a boost largely due to favorable
currency translation. Revenues, on a constant currency basis,
inched ahead by one percent. The CEO noted that "organic
growth" slipped 0.6 percent, vs. a 1.1 percent decline
in the previous quarter and six percent plunge a year ago.
He told shareholders that IPG s first-quarter results provide
"further evidence that our turnaround is reaching the
end of its initial phase." Bell promised to move IPG
"through the change process as quickly as possible."
IPG s headcount dropped from 45,500 to 43,700 as of March
AT PITNEY BOWES.
Matthew Broder, who headed PR for United Technologies Sikorsky
Aircraft Group, has joined Stamford, Conn.-based Pitney
Bowes as VP-external relations. He is responsible for updating
the stodgy image of the 84-year-old postage machine maker.
PB envisions itself as a fast-paced organization "engineering
the flow of communication" via mail/document management
and back-office outsourcing.
Earlier, Broder served as director of internal communications
at UT s Otis Elevator unit.
GLOVER PARK GROUP.
Miramax Film Corp. has hired The Glover Park Group to handle
PR as it hunts for a distributor for Michael Moore s "Fahrenheit
Walt Disney Co., Miramax s parent company, decided to back
away from the film that highlights Bush family ties to members
of the Saudi royal family. The flick also criticizes President
Bush s handling of Sept. 11.
Moore's agent, Ari Emanuel, told The New York Times
that Disney CEO Michael Eisner told him that he feared Walt
Disney World (Orlando) could lose tax breaks if the company
handled Moore s film. Jeb Bush is Florida s Governor.
GPG is mainly staffed by members of the former Clinton
White House. Howard Wolfson, who handles the Miramax account,
served as communications director for New York Sen. Hillary
Clinton. Bob and Harvey Weinstein, principals at Miramax,
are major contributors to Democrats.
SIGNS WITH EDELMAN.
Edelman PR Worldwide has acquired Jackie Cooper PR, a U.K.-based
consumer PR firm with billings in the $7.3 million range.
JCPR founders Jackie Cooper and Robert Philips will combine
their 70-member firm to give Edelman a total 160-member
staff and $25 million in fees on the island.
Philips says his firm was approached by the publicly traded
ad/PR congloms, but favored the independent Edelman. "We
were always put off by their focus on profit margins over
creativity, quality and client services," said Philips
of the public companies.
SBC FIXES BIZ CARDS
SBC Communications, a client of Fleishman-Hillard, added
"Fleishman-Hillard contractor" to the business
cards of ten F-H employees who work full time at SBC following
a complaint by San Francisco Chronicle columnist David Lazarus,
who has been covering a possible strike against SBC.
Lazarus wrote May 5 that SBC and F-H were not honest with
him in allowing F-H employee Marc Bien to represent himself
over a lengthy period as VP-corporate communications of
SBC when he was actually one of a number of "F-H employees
who assist with SBC s corporate spin."
The issue of "outside contractors" is one of the
subjects that SBC and the union are negotiating about, said
the columnist. (continued
Edition, May 12, 2004, Page 2
COKE UNDER ATTACK.
"We plan to destroy the image of Coca-Cola, for which
it has spent millions to cultivate" unless the company
changes its labor practices in Colombia, Ray Rogers, director
of Campaign to Stop Killer Coke, told O Dwyer's.
Rogers, who heads Corporate Campaign Inc. in New York,
is organizing a grassroots drive aimed at colleges, unions,
"progressives" and local governments, charging
the Atlanta-based giant with using paramilitary thugs in
Colombia to intimidate workers and thwart union activities.
Coca-Cola says the anti-labor charges are "false and
outrageous." The company, which has been in Colombia
for 70 years, claims it is an "exemplary member of
the business community."
Amnesty International reports that 60,000 Colombians have
been displaced, tortured, kidnaped or have "disappeared"
'exclusive' Beverage Contracts
Rogers has focused most of his efforts on spreading anti-Coke
messages on college campuses. Five colleges so far have
booted Coke beverages off their campuses.
Rogers was kicked out of Coke s April 21 annual meeting
by six security guards after he loudly criticized CEO Doug
According to the webcast of the meeting, Rogers said: "All
the evidence shows the Coca-Cola system is rife with immorality,
corruption and complicity in gross human rights violations."
Rogers was then surrounded by six security people, wrestled
to the ground and escorted from the meeting, according to
a report by the Atlanta Business Journal.
"I felt like I was hit in the chest and my back with
a sledgehammer," Rogers told O Dwyer s.
The Washington Post reported that after Rogers was
hauled from the meeting, Daft muttered to a colleague "We
shouldn t have done that."
Lori Billingsley, who is Coke's issues director, is countering
"It is unfortunate that false allegations about our
business in Colombia have been circulating on college campuses,"
she said via e-mail. "We provide this information to
people through our consumer affairs department, on-campus
visits, letters and on our website, www.cokefacts.org."
Ogilvy PR Worldwide has added Pat Donohue and David Bashaw
as senior VPs at its New York health and medical practice.
Donohue was at Johnson & Johnson s McNeil Consumer
& Specialty Pharmaceuticals unit. She served as director
of communications handling PR for Tylenol brands and launching
Bashaw joins from Edelman PR Worldwide, where he was senior
VP. He also worked at Stratis Communications.
EFUNDS SENDS PR TO BRODEUR.
Electronic financial services specialist eFunds has tapped
Brodeur Worldwide for its U.S. PR account in a "closed
pitch" after the firm handled some work late last year.
Allison Estrada, director of corporate communications,
told this NL the company dropped Schwartz Comms. last fall
and hired Brodeur for project work. She described the process
to award the full account as a "closed pitch,"
with just Omnicom s Brodeur gunning for the work.
eFunds is located in Scottsdale, Ariz. Estrada noted the
firm has a local office in Phoenix. That unit will head
the account, with assists from San Francisco, San Diego
and New York.
Estrada declined to give a budget figure but quipped, "It
s never enough for PR."
eFunds went public in 2000, after breaking off from check
maker Deluxe Corp. It bought payment processing company
Oasis Technology last year in an expansion move.
It claims to be one of the top three outsourcing companies
for service calls and payment processing in India for financial,
retail and telecomms. companies and has taken some heat
from state and local governments for sending public sector
The Commonwealth of Kentucky has consolidated its $14 million
advertising, PR and marketing spending for all state agencies
into a single contract with two firms Louisville-based
ad/PR firm New West, and Atlanta-based Fitzgerald+Co.
The two firms emerged from an RFP process that began with
18 firms, a field which was whittled down to seven.
In a statement, Governor Ernie Fletcher said: "We
want to have one state, one vision and one brand."
The move is believed to be the first by a state to put all
outside deals under one contract.
Kentucky's consolidation comes as several states like Connecticut
and Rhode Island have called on procurement specialists
to examine and prune contracts with outside agencies.
MEYER LEAVES RUMSFELD
Don Meyer, who helped craft the Pentagon s PA strategy on
Sept. 11, has returned to Hill & Knowlton as VP in the
corporate practice at its Washington, D.C., office. He served
as the top aide to former Pentagon spokesperson Torie Clarke,
who had headed H&K/D.C. As special assistant to Defense
Secretary Donald Rumsfeld, Meyer devised PA tactics to support
military actions in Afghanistan and Iraq. He also handled
the military s outreach to Capitol Hill and think tanks.
Meyer was a senior account supervisor at H&K, counseling
technology, airline and communications industries.
Edition, May 12, 2004, Page 3
SURVEY: CNN GETS HEAT
FOR VNR MIX-UP.
More TV journalists blame CNN than PR people for the recent
scandal involving a video news release that was produced
for the Dept. of Health & Human Services, according
to a survey of TV broadcasters conducted by the publisher
of Bulldog Reporter.
While 41% of the broadcast journalists believe the "Karen
Ryan Reporting" VNR package was deceptive, 27% said
the VNR was not deceptive and 33% said they did not know.
Only 8% of respondents blamed PR for the scandal, and 25%
blamed CNNwhich distributed the VNR to stationsfor
not vetting the incoming video. The majority said PR and
CNN should share the blame.
Fifty-eight percent of the respondents said VNRs or B-roll
packages are generally labeled properly as PR material.
"Sending video PR releases requires actions from those
who get them, just as faxes and e-mail or whatever else
PR sends requires certain kinds of actions," said a
journalist. "There s nothing wrong with spoon feeding,
but nobody says you have to swallow."
Other results from the survey, which are disclosed and
analyzed in the May issue of Media Relations Insider, a
BR publication, include:
24% said their station used VNR or B-roll materials
at least once a week.
14% said they never used VNR/B-roll material.
34% said VNR and B-roll packages are generally not
46% said the VNR package deserved to be skewered
by the media.
34% said sending and using VNRs is a completely acceptable
24% said sending/using VNRs is not acceptable.
HIRE MORE STAFFERS.
CBS MarketWatch plans to hire 37 people, and Forbes.com
is in the middle of hiring 40, according to a report by
Mark Glaser for Online Journalism Review.
"Now that online advertising is making a revival,
and the U.S. stock markets have picked up, it s no surprise
that financial sites are on a roll again," said Glaser,
who covers the technology fields for Tech Web and The
New York Times.
"It might not be boom-era growth, but many of these
sites are in the midst of hiring editorial staff and adding
paid-subscription newsletters. The newsletters are a hedge
against future ad busts and a nod at the growing acceptance
of paid content," said Glaser.
After years of losses (including $9.7 million in 2002),
CBS Marketwatch had its first annual profit of $2.7 million
Larry Kramer, CEO/chairman, said he would be hiring 37
new editorial staffersup from 80 todayto help
with the news feed and the free site.
Kramer said four pay newspapers have been started in the
past year and a half, with plans to start one per quarter.
He sees financial news readership driven by fear and greed.
Jim Spanfeller, president/CEO of Forbes.com told Glaser
his site had hired 20 people last quarter (half editorial,
half business), and has plans to add another 27 by the end
of the year (mainly editorial).
Spanfeller said the site is increasing its coverage of
personal finance, stock markets and specific areas of businessknown
as "verticals"while adding four or five
times the number of online video clips it produces in its
SHAPIRO NAMED EDITOR
OF LIFE MAGAZINE.
Bill Shapiro was named editor of Lifemagazine, which Time
Inc. may relaunch as a supplement for distribution in Friday
Life ceased publication in 2000.
Shapiro had worked on All You, a monthly women s magazine
that Time Inc. plans to launch in the fall. He had also
run the company s custom publishing division.
GRIFFIN IS EDITOR
OF COTTAGE LIVING.
Eleanor Griffin is editor of Cottage Living, which goes
on sale Aug. 29.
Published by Time Inc. s Birmingham, Ala.-based Southern
Progress division, CL will have two issues this year, and
then increase its frequency to nine times yearly with a
circulation rate base of 900,000.
Griffin said the magazine will be the "bible for relaxed,
informal living." Articles will run the gamut from
gardening and classic American recipes to renovation tips
BERK TO EDITOR
OF LIFE & STYLE WEEKLY.
Sheryl Berk was appointed editor in chief of Life &
Style Weekly, which will go on sale for the first time on
Published in Englewood, N.J., by Bauer Publishing, which
also publishes In Touch Weekly, Women s World and First
for Women, the new magaxine will feature articles about
celebrity lifestyles and trends.
Metro New York made its debut as a weekday newspaper for
Manhattan commuters on May 5.
Gawker.com, a New York-based gossip blog, has started Defamer.com,
a blog that covers film stars agents, publicists, and producers.
Former Vice President Al Gore and entrepreneur Joel Hyatt
have acquired Newsworld International, a cable TV network,
from Vivendi Universal, which they plan to relaunch for
young adults (18-34).
Sasha Frere-Jones, previously a writer at The Village Voice,
was named music critic at The New Yorker.
Margaret Littman was named editor of The Mobil Travel Guide.
Elvis Mitchell has stepped down as film critic at The New
Marc Peruzzi, previously an associate editor at Outside,
has joined Skiing as editor-in-chief.
Michelle McNally was named director of photography at The
New York Times.
Patrick Honan, 43, executive editor of DM News, died May
Jim Kelly, previously assistant managing editor of The Fresno
(Calif.) Bee was named editor of Pacific Business News in
Honolulu, replacing Gina Mangieri, who left to start a day-care
Scott Matthews, formerly news director of Fox TV's Philadelphia
station, was named news director for Fox
5 and UPN 9
in New York, replacing Neil Goldstein, who left.
Daryl Chen has joined Glamour magazine as books editor.
(Media news continued on next page)
Edition, May 12, 2004, Page 4
ASSN. TRENDS DROPS
Association Trends, a newspaper for association executives
and suppliers, has dropped its weekly print edition and
replaced it with three weekly e-mail editions and a new
"After more than 32 years of providing weekly, printed
publications, Association Trends will now send subscribers
three timely, insightful, weekly editions electronically,"
the paper told subscribers.
Breaking news will continue to appear daily on the website,
The new magazine will "dig deeper to give association
professionals more in-depth coverage of a focus topic in
printmore charts, more case studies, more information..."
the paper said.
Jill Cornish is president/publisher of the Bethesda, Md.-based
publication, and E. Francisco Dalere is managing editor.
The Expert List.com is a new online site where journalists
can get free access to experts with opinions on almost any
Daniel Kennedy, an attorney in Champaign, Ill., who founded
the site, wants "experts from every walk of life, from
chefs and beekeepers to fly fishermen, master gardeners,
lace makers and neurosurgeonsanyone whose knowledge
will add interest to an article."
Kennedy said background checks of each registrant will
be made before adding them to the list.
He will charge experts an annual fee of $100 to get listed
on the site, which is open now only for experts to register;
journalists and attorneys may begin using the site June
Kennedy, who can be reached at 217/493-4762, has started
three magazines, including a quarterly magazine for alumni
of the Univ. of Illinois. He also has written articles for
the ABA Journal and has done freelance work for several
RIOT MEDIA TO PUBLISH
MAG FOR BOYS.
Riot Media, a new company headed by former TV Guide editorial
executive Jay Gissen, has been established to develop, produce
and market multi-platform entertainment programming and
media products targeted at boys between the ages of 8 and
Gissen, who was director of editorial operations and development
at TV Guide, said the company is planning to publish a monthly
magazine, comic books, books, games, licensed products and
an interactive website with an e-commerce element.
"With 15 million boys ages 8-13 spending $18 billion
annually on their own and influencing an additional $145
billion in spending, many companies have devoted considerable
time and resources marketing individual products to them,"
said Gissen. "Yet no one has been able to successfully
create an integrated brand that delivers content for multiple
platforms simultaneously. We will fill this market niche
in a way that our target audience will embrace and make
formerly sports editor for TV Guide, is editor-in-chief
of Riot magazine and Riot online, which will
be based in New York.
one of the founding editors of Stuff and Maxim
magazines, is chief content advisor for Riot, and Cherie
Cincilla, currently photo editor for Outdoor Life Magazine,
is a photo advisor.
AdMedia Partners is RM's lead investment bank.
NEW AUTO MAGAZINE
TO BOW IN SEPT.
MPH (maximum performance horsepower)is the title
of a new magazine for car enthusiasts.
Eddie Alterman, previously senior editor of Automotive
magazine, was named editor of MPH, which American Media
will start publishing this September.
Dan Pund, formerly a staff writer for Car and Driver and
Auto Week, is executive editor, and Dave Merline,
previously at Motorbody and Orbit magazine,
is managing editor of the New York-based MPH. Mike Austin
is road test editor.
MPH was described in a press release as "a broadly
based lifestyle magazine that captures the spirit of the
times for the new generation of car enthusiasts. Its graphics
will have lots of energy while its content will have an
irreverent tone and a no-holds-barred attitude. Its mantra
will be the four S's Speed, Sex, Service and Stuff."
MPH will publish 10 times a year. Its book size will be
116 pages an issue with a $3.99 cover price.
NORWICH LEAVES TIMES
TO REJOIN VOGUE.
William Norwich is leaving The New York Times, where
he is style & entertaining editor, to rejoin Vogue
magazine as a contributing editor.
Norwich will write a first-person "social diary"
10 times a year for the "Talking Fashion" section
as well as feature articles and an entertaining column several
times a year. He said his diary will cover national and
Norwich left Vogue to start the Style & Entertaining
supplement for the Times in 2000 with Style editor Amy Spindler,
who died recently.
was named photo editor of Men's Fitness magazine.
previously a criminal justice reporter for The Associated
Press, has joined In Touch Weekly as deputy West
was promoted to senior associate editor at Computer Shopper
was named managing editor of AARP Magazine, and Nancy
Graham was named deputy editor.
Edition, May 12, 2004, Page 7
FIXES BIZ CARDS (continued)
F-H said that the employees who work full time at SBC carry
the F-H designation on their badges and that this will now
be added to their business cards.
Lazarus, who said he never saw Bien's badge, called up Kathy
Cripps, president of the Council of PR Firms, who initially
told him: "Our code of ethics makes it very clear that
member firms must be truthful with the media and the public...the
code does not seem to be being followed here."
The CPRF code says, "In
communicating with the public and media, member firms will
maintain total accuracy and truthfulness."
F-H is a member firm of
CPRF and CEO John Graham was chair of it in 2003.
But Cripps then withdrew
her comment "after speaking with SBC," wrote Lazarus.
Cripps "called me back to say she didn't think the
code had been violated. Bien, who is VP-CC, west region,
had not deliberately tried to deceive anyone," Cripps
She added that the contractor
relationship should have been disclosed but that "poor
judgment" rather than "unethical" conduct
was involved. She added that CPRF "could use better
"Funny, I thought that bit about being truthful with
the media and public pretty much covered it."
Has Similar Code
F-H has 47 employees who
are members of PR Society of America (down from 70 in 2001).
PRSA has an equally stringent code of ethics.
"We adhere to the
highest standards of accuracy and truth in advancing the
interests of those we represent in communicating with the
public," says the section of the code headlined "Honesty."
the code says, "We maintain the integrity of relationships
with the media, government officials and the public."
David Rickey, new chair
of the ethics board, Del Galloway, president of PRSA, and
Cedric Bess, PR manager of PRSA, did not return e-mails
on the subject.
PRSA stopped attempts
at enforcing its code in 2000. Its ethics board has no powers
now except recommending action to the national board. The
president of PRSA can appoint a new chair of the ethics
board each year and exercised this right for 2004.
Says Status No Secret
Ed Presberg, SVP of F-H
and "a leader on the SBC account," said, "F-H
acted ethically and appropriately in all respects regarding
this inquiry and in our ongoing representation of SBC.
"It is no secret
that some F-H employees represent SBC. Many of the reporters
who cover the company are aware of it. We thought David
was aware of it because it was previously in the Chronicle."
The paper ran a story
on May 3, 1996 saying SBC senior VP-CC Linda Mills was also
a senior partner at F-H and that SBC general counsel Jim
Ellis said there was no conflict "in any legal, moral
or ethical sense...F-H's interests are aligned with ours."
Lazarus, told this, said
he joined the paper in 1999 and was not aware of the previous
story. He said he went to Bien's office where Bien was seated
behind his desk with his jacket off. The badge may have
been on the jacket but it was not visible, Lazarus told
The matter came up in
1996 because SBC was acquiring Pacific Telesis Group which
had a policy against employees having any relationships
The story quoted officials
at Chevron, PG&E and Southern Pacific as finding the
relationship "unusual," according to writer Jeff
Presberg's statement further
said: "If reporters ask, we freely disclose it. It's
not an issue. Reporters want fast, accurate information
and that's what we provide. The F-H representation of SBC
wasn't remotely relevant to David's immediate question,
and that's why it wasn't mentioned proactively. There was
no attempt to conceal it."
SET FOR TIERNEY
A June 9 memorial service has been set for Patricia Tierney,
who was president of travel PR firm Tierney & Co. Communications.
Tierney died March 17
of brain cancer. She was 49.
Her firm was based in New York City until 02, when she shifted
operations to Hastings-On-Hudson.
Tierney had counseled
Puerto Rico Convention and Visitors Bureau, Sheraton Hotels
& Resorts, InterContinental Hotels Group, Crowne Plaza
Hotels, National Geographic Traveler, Nobel House Hotels,
and Harbor House Village in Nantucket.
Before starting her own
firm, Tierney was an advertising and promotion manager at
InterContinental, and VP at Diana Orban Assocs., where she
handled Royal Caribbean Cruise Line and the Hotel &
The memorial service will
take place at Church of St. Mary the Virgin (145 W. 46th
in Manhattan), starting at 4:30 p.m. A reception follows
at 5:30 at the Hotel InterContinental New York (111 E. 48th
St.). It runs until 8:00.
A memorial fund has been
established to honor Tierney. Anne Sweeney of Anne Sweeney
PR has details at 732/329-6629.
Edition, May 12, 2004 Page 8
The San Francisco
Chronicle's complaint about the employee status of some
of SBC's PR people (page one) puts the focus on the
ethical codes of the Council of PR Firms and PR Society
of America. These codes are not worth the paper they're
They only leave the associations open to charges of gross
hypocrisy. They give the false impression that the association
is somehow concerned about and is enforcing behavioral guidelines
and is following such guidelines itself.
The Chronicle's complaint has been answered by Fleishman-Hillard.
It will have the business cards of its 10 employees at SBC
also imprinted with their F-H affiliation. Their badges
had already said this.
But we wonder if this is enough, especially when the CPRF
code promises "total accuracy and truthfulness."
CPRF finds no violation in the case of Marc Bien, F-H employee
and VP-CC of SBC.
He is not a corporate VP of SBC in the normal sense of
Corporate VP is a big deal in a company. Why couldn't someone
from an outside CPA firm or law firm take the title of CFO
or general counsel of a client or an A/E at a PR firm be
VP-CC of a client? It's more impressive than A/E.
Our experience is that both the CPRF and PRSA and their
members could practically commit murder and it would still
not violate their codes.
The awful wrongdoing
of the CPRF was its attempt to take the rankings of PR firms
away from the legitimate press and its attempt to redefine
PR as including paid ads and just about anything else.
This Newsletter worked 30 years to build a credible ranking
of firms based on income tax returns, W-3s, CPA statements
of total employment, lists of employees, and lists of accounts.
Other PR publications also did rankings based on proofs.
The O'Dwyer rankings were put into about 20 textbooks and
PR books and were widely quoted in the press.
The CPRF in 1999 said it would take control of the rankings,
telling members only to submit data to it which would then
be ladled out to publications.
CPRF wanted no proofs, only the word of the CEO or CFO.
Not even account lists were required.
Last year, citing Sarbanes-Oxley, the nearly 50 conglomerate-owned
PR firms dropped out of the rankings altogether, greatly
SOX does not forbid PR wings from giving out total employees
and/or payroll totals. These PR units are small fractions
of the revenues of the congloms and their numbers are "not
was its massive copying and sale of the works of dozens
of authors and publications without their permission in
the years 1990-94. The practice had been going on previously
but by then had built up to a volume of 3,400 and more packets
PRSA aimed to make money out of this "anthologizing"
of other's works, assembling a list of 1,000 subjects (205
"quick access") and charging $55 for each packet
A 25 by 11-inch heavy stock gatefold flyer was used to
promote the sale of the packets.
PRSA operated a "chop shop" in which new books
and publications were cut apart and distributed to the various
subject categories: 40 pages from Shenson on Consulting
to one packet, and 13 pages from Power and Influence
by Robert Dilenschneider to another to name a couple. Most
copied were O'Dwyer articles (about 100 pages in 11 packets)
and PR Quarterly (52 pages in the same packets).
Four awful things were
going on: copying without permission; knowingly doing
it (invoices said originals were enclosed because PRSA was
"precluded from making copies"); materials were
"anthologized" or collected into new works which
publishers do not allow even if originals are sent out,
and the materials were not just for education, but for "professional
development," meaning they were used for money-making
and career-advancement purposes. This use made them even
more valuable and the copying and sale of them even more
PRSA's own records indicated a gross of about $200K over
a period of years. A dozen authors hired a lawyer but PRSA
claimed "fair use," apologized to the authors,
and refused to pay them anything. Lawyers for the authors
said arguing in court could cost hundreds of thousands of
Not a peep was ever heard from PRSA's ethics board. It
abandoned its enforceable ethics code in 2000. The ethics
board complained about nominating practices in 2003. Both
its chair and vice chair were replaced.
New chair Dave Rickey was not even on the ethics board.
We have asked Rickey what he and his board think of the
employee identification issue but have received no response.
Fleishman-Hillard has 47 employees who are members of PRSA,
down from 70 in 2001. We have sent our stories on the 2003
nomcom issue to hundreds of senior PR people including members
of PRSA and have received about 30 expressions of thanks
and support for sending the material. A representative of
PRSA has doubted this and we have offered to submit (in
confidence) not only the letters but other materials to
an impartial third party in a move to settle some of the
issues between this NL and PRSA.