Edition, July 28, 2004, Page 1
THE 9/11 COMMISSION
TAPS EDELMAN FOR PR.
The 9/11 Commission
will use Edelman PR Worldwide to generate political support
for its recommendations, such as creation of a Cabinet-level
intelligence czar, for beefing up U.S. defenses against
terrorism, Rob Rehg, general manager of the firm's Washington,
D.C., office, told O'Dwyer's.
Edelman, according to Rehg, plans an ongoing media campaign
pairing the Commissioners two-by-twoone Republican
and Democratto talk to the media and government officials
about the need to put its recommendations into place. The
pairing is to maintain the bipartisan nature of the 9/11
Commission, said Rehg, who describes himself as the "client
point" on the account.
Edelman's staffing of the business also reflects the bipartisan
nature of the work. For instance, vice chairman Leslie Dach,
who worked for Democrats Ted Kennedy, Jimmy Carter and Geraldine
Ferraro, and Mike Deaver, who worked for Ronald Reagan,
co-lead the account. They are assisted by Edelman's media
guru Craig Brownstein, whom the Commission lists as media
contact on its website.
BAIRD BOUNCES TO PORTER.
Greg Baird, who handled global PR for Novartis, has joined
Porter Novelli/New York as head of its healthcare unit.
He replaces Kate Cronin, who left in June to join Sherry
Pudloski as co-head of Ogilvy PR Worldwide's Rx unit.
Baird also served as VP-corporate communications for Genentech,
and did stints at Burson-Martseller, Hill & Knowlton,
Searle and Pfizer.
He told O'Dwyer's that he joined PN because it is committed
to being the "best-in-class" in the healthcare
game. Baird left Novartis in March for personal reasons.
He turned down a posting in Switzerland because he didn
t want to leave his family.
"I ve been on a rare sabbatical," he joked.
Michael Durand, the head of PN's health unit, said Baird
will have responsibility for clients such as Amgen, GlaxoSmithKline,
and Wyeth, and will serve as a senior leader in the firm's
global health practice.
Eileen Murphy has been
named VP-comms. at the New York Daily News
and U.S. News & World Report. Most recently,
she was communications director for NYC Dept. of Education
chancellor Joel Klein. Murphy was VP/comms. dir. at ABC
News for seven years and VP-corp. comms. at Primedia.
MEYER RULES OUT
AUCTION OF GGG.
Grey Global Group CEO Ed Meyer ruled out auctioning off
pieces of its businesses, dealing a blow to his friend &
Publicis Groupe CEO Maurice Levy, who hoped to pick up some
bargains in a fire sale of the owner of GCI Group and APCO
GGG issued a statement July 20 confirming that Goldman
Sachs & Co. and JP Morgan "are assisting it in
exploring alternatives focused on enhancing shareholder
value." The company "does not intend to pursue
a sale of individual business units in connection with this
process." GGG also said it "will not discuss future
development unless required."
WPP Group's Martin Sorrell is looking at Grey's books.
Hellman & Friedman, the San Francisco private equity
firm, and Havas may also take a peek.
C&W DINES AT IHOP.
Cohn & Wolfe's Los Angeles office has edged a field
of competitors to handle PR for restaurant franchise IHOP,
the Los Angeles-based corporation that licenses the International
House of Pancakes eateries.
Hill & Knowlton was the incumbent and was invited to
pitch, but declined. The account is in the six-figure range.
Patricia Godefroy, president and GM of C&W's Los Angeles
office, told O Dwyer's the firm takes the reins to revitalize
the IHOP brand through PR efforts like consumer publicity
and community relations.
"We are going to take them to the next level,"
she said. SVP Jeremy Baka leads the account team.
A series of e-mails discussing the lawsuit lodged by former
CEO Elizabeth Allan against IABC, its former interim president
Lou Williams, his PR firm, and 20 as yet unnamed other defendants
has drawn the biggest audience ever to the "MemberSpeak"
section of IABC's website.
More than 690 views of the debate have taken place, more
than double the number attained for any of the 291 other
subjects discussed on the website.
Meanwhile, Alix Edmiston, president of the Toronto chapter
of IABC, its biggest with 1,400 members, said she did not
learn of the lawsuit until she was told by a reporter for
this NL last week.
There are 3,300 Canadians among the 11,800 members of IABC.
Allan is a native of Canada.
Many of the e-mails wonder why members were not informed
of the lawsuit long ago. It was started on May 1, 2003 in
the San Francisco Superior Court (sftc.org, case No. 419976).
The website is free. (continued on seven)
Edition, July 28, 2004, Page 2
Maria Russell, PR professor at the Newhouse School of Public
Communication, Syracuse Univ., and candidate for president-elect
of PRSA vs. Cheryl Procter-Rogers of Home Box Office, is
a firm believer in the value of the Society's accreditation
She told this NL she favors removal of the APR rule for
Assembly membership but is hesitant to remove it for board
She said decoupling the board should only be considered
as part of a review of "the total framework" of
PRSA governance. She might favor officers being APR and
some directors, non-APR.
APR Process Instituted
Asked about the small number of PRSA members taking the
new multiple-choice exam that became available last July
1 [17 members took it and 12 passed it in the second half
of 2003], Russell said a "total transition" from
the previous system is taking place and this will take time.
Members can now take the test any time during the year.
The APR board has yet to release the number of people taking
the test in the first half of 2004.
Asked about the fact that only 5% of the questions on the
new test relate to "media relations," Russell
said, "The field is so broad and there are so many
questions and areas to cover that 5% on media relations
Direct Student Membership
On the direct student membership question, which was tabled
at the 2002 Assembly, Russell said membership in the PR
Student Society of America, a PRSA program, should be limited
to students in the 240 colleges that have PR study programs
that are approved by PRSA and have PRSSA chapters.
Fans of direct student membership say this stops PRSA from
pitching students in 4,000 colleges.
Asked why, as a member of the 1999 PRSA board, she did
not publicly oppose the nearly year-long boycott of the
O Dwyer Co. by the board and staff of PRSA, Russell said
the vote was "confidential."
However, Jack O Dwyer, who conducted the interview, told
Russell that 1999 chair Sam Waltz discussed the boycott
with PR Week, which ran a story on it. Waltz claimed
that O'Dwyer was "tying up the staff" by asking
too many questions. Russell reiterated that complaint.
Many of the questions concerned the "Spokespersons
Credibility" study that showed "PR specialist"
to rank 43 on a list of 45 public figures in credibility
while network TV anchor, local reporter, national syndicated
columnist and reporter for a big newspaper ranked 12, 14,
19, and 23 respectively.
The PRSA and Rockefeller Foundations each paid $75K for
the study which was conducted by professors from Duke and
Only a brief story on it (that did not include the ranking
of spokespeople) ran in PRSA's PR Tactics.
Questions were also asked about the suppressed 1999 study
of recruiters views of APR by the College of Fellows. The
two-year study, by Rene Henry, said APR had little impact
in the job market.
Anything Right About PRSA?
When Russell asked O Dwyer if "there is anything right
about PRSA?" he said the undemocratic nature of PRSA
is so "overwhelming" that it dwarfs whatever else
might be said about the Society.
He said the APR rule bars 80% of members from running for
the Assembly or national office and other rules for board
and officer positions bar another 10 or 15%.
Since PRSA can blast e-mail its 19,500 members, O Dwyer
asked Russell why it doesn't do so, asking them whether
APRs should have any more privileges than the non-APRs?
Russell said PRSA's governance problems should be attacked
on a comprehensive basis and that "pulling a piece
here, and a thread there" was not the way to reform
governance. "I m not opposed to looking at all of governance,"
Edition, July 28, 2004, Page 3
ON THEIR PITCH IQ.
TV broadcasters and producers in this year's survey conducted
by D's Simon Productions said 60% of the PR people who pitched
them stories were " properly prepared," 62% had
the "proper information," 64% identified them
as the correct contact, and 69% had their name correct,
up from 52% last year.
"This increase is a result of the increased use of
e-mail," said Doug Simon, president/CEO of DS Simon.
"If the name's wrong, they don t get the pitch,"
The study also found increased competition for airtime
with approximately five percent of pitches resulting in
stories. Broadcasters rate 37% of the pitches as good and
49% as bad, whether or not they use the story.
The study found 32% of the publicists to be considered
knowledgeable about the program and 20% are considered to
be knowledgeable about the specific reporter's beat.
Ninety-five percent of the broadcasters said they either
like or love e-mail, while 79% either don t like or hate
The study did find the phone can be used effectively for
introduction and follow-up calls.
Simon said 63 TV broadcasters and producers responded to
"The more descriptive you can be about your idea, the
more receptive people will be" to the pitch proposal,
according to Sue Morrow, who is director of photography
at The St. Petersburg (Fla.) Times.
She recently offered these guidelines at a fellowship program
at the Poynter Institute, for writing pitch proposals to
Define what the basic story is in one sentence by
answering this question: What is the story?
Why is this story important and relevant? What is
the news in the story.
Who are you trying to reach with the story? For example:
senior citizens or 13-year-olds?
Why is the story important to you?
Put it together on a single page, and include your
Rumbo de San Antonio,
a new Spanish-language daily newspaper based in San Antonio,
Tex., began publishing July 26. It will be launched in Houston
in August, and the Lower Rio Grande Valley and Austin in
The tabloid-size paper covers local and community news
of interest to Hispanic men and women between the ages of
21 and 54, including education, personal finance, and health.
Edward Schumacher-Matos, CEO/editorial director of Meximerica
Media, said the paper is the "first step in our long-term
strategy to distribute a national newspaper targeted exclusively
for the Spanish-speaking American population."
Publicists can phone 210/581-3550 to obtain more information
about pitching news and features.
RedCoat Publishing in Beverly, Mass., has begun publishing
American Health Executive
magazine, which covers organizations in healthcare and
the life sciences.
Jill Rose, editor of RedCoat's flagship business magazine,
American Executive, which began publishing a year ago, welcomes
pitches from publicists. www.americanexecutive.com.
Bloomberg Radio's all-new daytime program lineup
featuring in-depth talk and expert guests, began July 12.
The new weekday shows still offer a mix of political analysis,
interviews, live reports, and commentary from experts.
Among the new programs: "Bloomberg Simply Put"
hosted by Michael Goldman and Tom Morgan; "Bloomberg
Big Picture," with host Kathleen Campion, and "Bloomberg
On the Economy," with host Tom Keene.
For booking information, publicists can get details from
Pietra Jones at 212/893-4476.
Commercial News USA, the
official export promotion magazine of the U.S. Dept.
of Commerce, is returning after a one-year hiatus.
The new edition of the catalog-style magazine, which targets
400,000 potential buyers worldwide, will be published in
September under a public-private sector partnership initiative
between the Commerce Dept. and ThinkGlobal Inc.
The deadline for the next issue, which will be published
in Nov. 2004, is Sept. 3.
More information is available at ThinkGlobal, 800/581-8533,
Bacon's Information is
offering a Wall Street Journal Briefing Book.
The book, which is designed to help publicists pitch stories,
provides a detailed overview of the paper's coverage and
a list of editors and reporters, including their PR pet
peeves, phone numbers, and e-mail addresses.
ON THE MOVE:
The Associated Press is moving its world headquarters from
50 Rockefeller Center to a building on 10th ave. in New
York. As of Aug. 1, the mailing address will be 450 W. 33rd
st., New York 10001. Most phone numbers, including the main
line at 212/621-1500, will remain the same ... Backstreets,
a fan magazine and website, which has covered singer Bruce
Springsteen since 1980, is relocating to Carrboro, N.C.,
from Washington, D.C.
William Graves, 77, editor of National Geographic
magazine from 1990-94, died June 12 in Lititz, Pa.
(Media news continued
on next page)
Edition, July 28, 2004, Page 4
BIZ 2.0 OUTSOURCES
REPORTING TO INDIA.
Business 2.0, a San Francisco-based technology and
business magazine, outsourced reporting for part of its
August issue to a team of stringers in India.
In his "Editor's Letter," Josh Quittner said
he decided to ship off the entire "In Front" section,
to see "what we'd learn" from the outsourcing
Shailaja Neelakantan, a Mumbai-born writer, who had returned
to India after working for eight years in the U.S. for Forbes
and Bloomberg News, was retained to oversee coverage of
stories for the 18-page section. "The pieces were reported,
written, and edited in India, then sent to us," said
The stories have a heavy focus on Asian business.
Quittner said offshoring is "not yet" something
the journalism business needs to worry about. "The
Indian team, which was certainly competent, got the job
done for less. But our business is an intensely local one,
filtered through local minds who are steeped in local sensibilities,"
he said in his letter.
"The kinds of stories that we do are really ...in-your-face
encounters where we send reporters out to talk to people.
For that kind of reporting, there really is no substitute,"
TV SHOW TO PROMOTE
A new national cable TV show will encourage African-Americans
to buy goods and services from black-owned businesses.
The program is being launched on Aug. 2 by B-A-M-M (Bust-A-Move-Monday),
a movement started in 2001 by Dr. Kenneth Whalum Jr., who
is the pastor of New Olivet Baptist Church, Memphis.
"B-A-M-M The TV Show," which will air weekly
on PAX cable TV, will focus on tips and ideas of how to
increase business and profits and supporting the B-A-M-M
The show will be produced in Memphis by Echoing Soundz.
Info.: Adee Drory, 818/787-7633.
READERS WANT TO KNOW
Most of the 1,000 randomly selected adults in a national
survey by the Center for Science in the Public Interest
said the media should mention whether scientists or organizations
quoted in their articles get grants or funding from corporations.
CSPI said the media often fail to disclose the funding sources
of apparently independent nonprofit organizations quoted
on health and medical issues.
For example, CSPI said The New York Times sometimes
cites the American Council on Science and Health, which
is largely funded by chemical, food, and agribusiness companies,
as a "science advocacy group" or a "private
health education group."
"If a reporter is going to quote a group like ACS&H,
that reporter should be sure to identify the corporations
that fund it," said Michael Jacobson, CSPI's executive
director. "If a group refuses to disclose its corporate
funding, journalists should say so."
TALK SHOW ON CNBC.
Donny Deutsch, chairman/CEO of Deutsch Inc., a New York-based
ad agency, made his debut as host of "The Big Idea
With Donny Deutsch," on CNBC July 25. Thirteen episodes
will be aired this year.
Deutsch will interview celebrities about cultural happenings
Susan Krakower is the show's executive producer.
"The Daily Buzz," a weekday morning news program,
recently signed up nine new stations, boosting the show's
market count to 136.
The show, which is jointly produced by Acme Communications
and Emmis Communications, is relocating its operations to
Girls Life Magazine is celebrating its 10th birthday
with the August/September issue.
The Baltimore-based magazine was started by Karen Bokram,
who saw a need for a service magazine for young teen girls.
GLM, which offers advice on dealing with friends and family,
building self-esteem and growing up, claims to be the No.
1 magazine for young girls, reaching more than three million
10 to 15-year-old girls.
Bokram can be reached at 410/426-9600 ext 105.
CONVEY NAMED M.E.
OF BOSTON HERALD.
Kevin Convey, 48, was named managing editor of The Boston
Herald. He had been editor-in-chief of Herald Media's Community
Newspaper Co., a chain of suburban papers in the Boston
Convey, who started at the Herald as a business reporter
in 1981 and rose to managing editor for features and the
Sunday paper in '94, said he is committed to running more
offbeat stories and celebrity photos.
He replaces Andrew Costello, who left in February.
TO DOUBLE STAFF.
Neil Chase, who joined CBS MarketWatch in Jan. 2000 as managing
editor, was given the additional title of VP of news.
As part of the upcoming launch of the MarketWatch institutional
news service for customers of Thomson Financial, he is charged
with doubling the size of the reporting staff in less than
His expanded international team of reporters will cover
real-time market industry and U.S. company news.
previously No. 2 editor of Marie Claire, is replacing
Ellen Kunes as editor-in- chief of Redbook magazine.
formerly managing editor of Rolling Stone, was named
editor-in-chief of Maxim.
previously executive editor at CIO Insight, was named
senior features editor at National Geographic Adventurer.
Edition, July 28, 2004, Page 7
MEMBERS DEBATE (con't
topics on MemberSpeak are "communications effectiveness"
(278 comments); "M.A. degree in organizational communications"
(264); "communications templates" (240), and "employee
postings call attention to the O'Dwyer website and newsletter
and The Ragan Report, which have done extensive stories
on the lawsuit.
O'Dwyer website found out about the suit by asking IABC
h.q. about a "lawsuit" that was mentioned in the
annual audit circulated in June.
IABC staff refused to say what the suit was about, a search
of court records on the West Coast was made that turned
up the legal action.
Not Told Until Jan. 2004
Freeman, paid staffer who is president of IABC, has said
"leaders" of the 24-member board were informed
immediately about the suit but that the full board was not
informed until January 2004.
presidents may have been informed after that date but were
not informed before it.
Third Amended Complaint of Allan, filed June 24, says that
Williams, while in the employ and under the supervision
of IABC in the first half of 2001, sent defamatory communications
during that period sent out a series of e-mails describing
the group's financial condition and also answered 8,000
e-mails of members.
David's . Secrest, lawyer for Allan, is seeking copies of
all those e-mails.
Letter Skips New Filing
letter to IABC members posted on the IABC website (iabc.com)
last week indicates that Williams is the main target of
the Allan lawsuit.
It refers to a suit that was "filed against Lou Williams
and IABC, May 2003."
lawsuit itself mentions IABC first and then Williams. An
agreement between Allan and Williams limits any damages
against Williams to $1 million.
did not sign the separation agreement that was given to
Allan in which IABC promised that neither it nor anyone
connected with it would say anything disparaging about Allan
after she left Jan. 15, 2001.
which has been saying that its liability is limited to a
$5,000 deductible on its insurance policy, has been asked
whether or not its insurance covers punitive damages, which
are among the damages being sought by Allan. Lawyers say
such damages are ordinarily not covered by insurance.
The Allan lawsuit does not mention the monetary damages
being sought from IABC, leaving this to the discretion of
the Court. A jury trial has been scheduled for Nov. 8.
letter posted on the IABC website last week, giving Freeman
and chair David Kistle of Padilla Speer Beardsley as the
contacts, says the suit "alleges that a speech by Lou
Williams in August 2002 at a meeting of the American Society
of Assn. Executives violated one provision of her separation
agreement; the provision states that no one may say anything
disparaging, defamatory, derogatory or untrue about Ms.
Third Amended Complaint filed June 24 refers to e-mails
sent to members by Williams in the first half of 2001 when
he was working at IABC.
& ASSOCS. HELPS HAITI.
Burson-Marsteller's BKSH & Assocs. lobbying unit is
providing pro-bono services to Haiti, helping its efforts
to cement ties with, and garner cash from, the United States.
A donor conference in
Washington, D.C., last week raised $1 billion+ in pledges
to support the impoverished island that lies 700 miles off
the U.S. coast.
Haitian interim prime
minister Gerard Latortue vowed in a Washington Post
op-ed piece that his government would be strictly accountable
for the donated sums. International donors gave Haiti $2.5
billion during the past year, though the island has precious
little to show for the cash. Latortue vowed: "We are
deeply committed to ensuring that every penny disbursed
by the international community in support of our national
development plan will be spent effectively and accounted
BKSH will conduct outreach
to the U.S. government, NGOs and think tanks on behalf of
"Fahrenheit 9/11" director Michael Moore has written
a letter to Aladdin Casino and Hotel president Bill Timmins
offering to appear free of charge and sing "America
the Beautiful" with Linda Ronstadt if Timmins apologizes
for booting the singer from the stage on July 17.
Timmins ordered Ronstadt
off the premises after she dedicated her encore "Desperado"
to Moore, calling him a "true patriot" and one
who is "spreading the truth." The Las Vegas
Sun reported that half the audience booed Ronstadt,
while the other half cheered. About 100 of the 4,500-member
audience asked for a refund.
Moore's letter says Americansincluding
the people who booed Ronstadthave the constitutional
right to say whatever they want to, but not "the right
to remove her from your building when all she did was exercise
her American right to speak her mind," wrote Moore.
He also offered to provide the Aladdin a free screening
of Fahrenheit 9/11.
Rubbermaid Home Products,
Fairlawn, Ohio, is looking to hire a director of communications
with at least eight years of consumer PR experience and
a proven media relations track record. It is a unit of Atlanta's
Newell Rubbermaid Inc., which has more than $7 billion in
Rachel Schwartz, of Roberts
Management Int'l, is handling the search. She is at 203/544-2227.
Edition, July 28, 2004 Page 8
A producer for CNN
s "NewsNight with Aaron Brown" called us at 4:30
Wednesday July 21 asking us to hotfoot it over to
studios at 58th st. and Ninth ave. to talk on-air about
The show said none of their usual PR spokespeople could
make it and we were recommended.
We said this would be highly inconvenient but if they wanted
us, we would go. Dropping everything to help the media is
what we believe in.
But a few minutes later a producer called and said it was
not necessary for us to come. Instead, we were asked for
our opinion and we gave it ("bad PR, especially Stewart
saying that `many good people such as Nelson Mandela have
also gone to prison").
The point is that there
are hardly any PR "celebrities" that programs
like Brown's can call on to give PR s perspective
About the only PR "celebs" in New York who regularly
appear on such shows are Fraser Seitel, author of The Practice
of PR, and counselor Mike Paul. Counselor Vic Kamber is
a regular from Washington, D.C. Counselor Mike Sitrick is
popular with West Coast TV hosts.
Absent from the public venue are the heads of the big New
York-based PR firms such as Chris Komisarjevsky of Burson-Marsteller;
Paul Taaffe, Hill & Knowlton; Lou Capozzi, Manning,
Selvage & Lee; Ray Kotcher, Ketchum; Helen Ostrowski,
Porter Novelli; Harris Diamond, Weber Shandwick, and Bob
Feldman, GCI Group. Major figures from other cities include
Marcia Silverman, Ogilvy PR, Fred Cook, Golin/Harris, Andrea
Coville, Brodeur, and John Graham, Fleishman-Hillard.
Where are these leaders of the industry? They don t even
make speeches (or at least supply the press with texts of
what they have said).
The only ones supplying texts in recent years have been
Richard Edelman of Edelman PR Worldwide, and David Drobis
of Ketchum (who retired at 62).
The PR field is suffering
because of this. The talk shows are loaded with lawyers,
many of them telling how issues should be "spun."
PR is missing a bet because it has no PR for itself.
Del Galloway, PRSA president, could be a spokesperson.
We wonder if he or the others have registered with the shows.
Incoming PRSA president Judy Phair appeared on CNN s "Paula
Zahn Now" July 7 saying "trust" will play
a big role in the Republican and Democratic campaigns.
IABC members are starving
for information about the lawsuit against it by Elizabeth
Allan . The dialogue on the suit on the IABC website
has pulled more than double the viewers of any previous
topic. After hiding this suit for more than a year from
its members (not even telling the full board about it until
seven months later, bald proof of how weak and dysfunctional
the board is), IABC put a statement on its website in early
July saying, "If you ve been following reports in the
trade media [this NL and The Ragan Report], you may
already know that IABC is named as a co-defendant in a lawsuit
filed against Lou Williams..."
IABC is admitting that the press is the place to find out
news about itself. Secondly, the explanation that Williams
is being sued and IABC is a "co-defendant" is
misleading. The suit mentions IABC first and says IABC (meaning
its board) failed to supervise Williams when he worked fulltime
for it in 2001. The "spin" of IABC has been that
this suit is mainly against Williams. His liabilities have
been limited to $1M while no cap has been put on IABC s.
How can the IABC board
supervise staff when it only meets three times a year
and has no members in San Francisco where IABC h.q. is?
Occupations of board members are only available to members
on the IABC website. The 87-page analysis of IABC by the
ASAE in 1980 said there was, in effect, no board, the executive
director only getting "general supervision" from
it. PRSA purchased the same type of analysis from ASAE but
would not publish it. Neither IABC, PRSA nor the ASAE can
now find copies of these reports.
Although non-profits as well as companies are required by
Sarbanes-Oxley to have a visible entity that can handle
complaints without the complainers being identified to management,
we find no such secure entities listed on the IABC or PRSA
The 1980 ASAE report
to IABC warned it against getting involved in "accrediting"
members. The group might be held legally responsible
if one of these "certified" members fouled up,
it warned. We think PRSA got the same advice. That is why
no PRSA leader or staff will ever say that APRs are more
qualified than non-APRs. Candidate Maria Russell (page 7)
praises the APR process as being of "great value"
and a "personal benchmark" but she never says
APRs are one whit better than non-APRs. That could put PRSA
But the question arises, if APRs are no better than non-APRs,
how is that only they are allowed to hold national office
and vote in the Assembly? Russell, to improve her candidacy,
should push for blast e-mailing the 19,500 members on whether
they think APRs should have any special privileges. She
should also call for the release of the "credibility"
and APR/recruiters studies that were completed in 1999 and
snuffed by the 1999 board of which she was a member.