Edition, Aug. 25, 2004, Page 1
MEDICARE RX CARD.
Ogilvy PR Worldwide's
Washington, D.C., office is recruiting third parties for
the Centers for Medicare & Medicaid Services to foster
support for the Bush Administration's new drug discount
card among low-income populations.
firm is under contract through March 2005 to tout the program
among that demographic nationally with outreach programs
via community groups like senior centers, said VP Joel Hochanadel.
declined to give a PR budget figure but noted Ogilvy is
overseeing $3.7 million in grants for groups to educate
and promote the discount cards in their communities.
firm is currently collecting applications for grants of
up to $15,000 apiece for groups to tell their members about
the program. Ogilvy will train the groups that are deemed
eligible in September to go out and talk to seniors.
Ketchum, American Education Development and GCI Group won
status as the Medicare agency's preferred firms in 2001,
and the entity only hears pitches from them through 2006
under government RFP rules.
LAND AIRPORT JOB.
The San Diego Regional Airport Authority has awarded a $2.25
million public outreach contract to a team led by hometown
Gable-Cook-Schmid PR and New West PR in Louisville, Ky.
San Diego International Airport is expected
to begin reaching capacity constraints in '15. The Authority
wants its new PR team to educate the public about the need
for a new facility, and inform it about possible sites for
a new airport. Voters are to choose among site options in
the `06 election. It will take up to 15 years to plan and
build a new facility.
Firms Invited to Pitch
The Authority issued RFPs to 70 PR firms. Those pitching
the account included Burson-Marsteller, Porter Novelli,
Xenophon Strategies and Consensus Planning Group. GCS/NW
beat the finalist team of Katz and Assocs., a PA firm, and
Tom Shephard & Assocs., PA/lobbyist.
GCS has extensive roots in the community, and has handled
infrastructure projects, such as the extension of the San
Diego Trolley. NW handled PR for the $1 billion expansion
of the Louisville Airport.
WPP POSTS 11% PROFIT
WPP Group recorded a 11 percent hike in first-half net income
to $193 million, and a bullish CEO Martin Sorrell predicts
`04 growth could surpass the heady days of the dot-com era.
First-half revenue was up six percent to $3.7 billion.
Despite the upbeat performance, Sorrell remains cautious
about WPP's outlook. He sees the U.S. presidential election
as a watershed event because the winner will have to deal
with a substantial deficit, weak dollar and high oil and
Sorrell talks about an economic squeeze on "transatlantic"
consumers, saddled with stagnant wages, record debt and
rising housing prices.
PR, which accounts for 10 percent of WPP's revenues, was
up seven percent for the period. Burson-Marsteller, Ogilvy
PR Worldwide, Cohn & Wolfe and Hill & Knowlton are
WPP's PR flagships.
MS&L, B-M, DeVRIES
VIE FOR OLD NAVY.
Manning, Selvage & Lee, Burson-Marsteller and incumbent
DeVries PR are finalists in the Old Navy review that is
being conducted by Select Resources International in Los
Angeles. DeVries, which is owned by Interpublic, has had
the account since `99. Old Navy, which has more than 800
stores, is a unit of The Gap.
GCI Group has appointed Jennifer Cohan -- who was Cohn
& Wolfe's London deputy managing director -- president
of its New York office. She will oversee business development
and marketing initiatives.
Cohan spent ten years at C&W, including a stint as
VP of the firm's consumer practice in New York working for
the United States Postal Service, Avon and Procter &
Gamble Fine Fragrances.
O'DWYER'S COVERS 'MARCOM.'
The O Dwyer newsletter and website, which have specialized
in covering "PR" news, are also now covering marketing
Firms that handle marketing communications, as well as
traditional PR, are being sought for the new O Dwyer's Directory
of Marketing Communications Firms.
Listings will appear first on the O Dwyer website and later
in a printed directory.
Jack O Dwyer, editor-in-chief, said the new directory "answers
a fact of marketing life."
on page 7)
Edition, Aug. 25, 2004, Page 2
PROPAGANDA IS HEADED
IN RIGHT DIRECTION.
The U.S. has 30 public diplomacy officers in Iraq who are
working to increase understanding of American values, policies
and initiatives, said Patricia Harrison to the House Committee
on International Relations on Aug. 19.
PD efforts, in the wake of 9/11, shifted from communicating
to foreign elites to "youth influencers" including
clerics, teachers, coaches and parents. The State Dept.
has produced a stream of print and electronic materials
describing the "events of 9/11 and the need to fight
against those who have committed or wish to commit terrorist
acts, as well as the achievements made in that struggle,
particularly in Afghanistan and Iraq," said the assistant
secretary of state for educational and cultural affairs.
Harrison was asked to testify on the recommendations of
the National Commission on Terrorist Attacks Upon the U.S.
That 9/11 panel recommended that U.S. propaganda efforts
present an "Agenda of Opportunity" based on education
and economic development to the Arab and Muslim worlds.
Harrison said U.S. PD efforts are focused in that direction,
"but this is not the work of weeks or months. It is
the work of years and generations."
Harrison said State is working with Arab and Muslim journalists
to produce balanced reports and documentaries on political
and cultural topics. "We continue to produce good
news stories on reconstruction in Iraq and Afghanistan that
American and foreign news editors have incorporated in their
programs," she said.
The U.S. has purchased re-broadcast rights to over 100
commercial documentaries, including "Searching for
the Roots of 9/11 with Thomas Friedman" (of The
New York Times) and "Frontline: Muslims."
She mentioned various PD efforts, such as setting up a
sister city program with Iraq, supporting the Iraqi National
Symphony at Kennedy Center and working with the Wheelchair
Foundation to donate thousands of wheelchairs to Iraq, Morocco,
Jordan, Oman and other areas of the Arab world.
SAUDIS RUN RADIO ADS.
Saudi Arabia is running radio ads in 19 cities through Sept.
6 to counter the notion that it coddles terrorists. The
ads are pegged to the 9/11 Commission finding that there
was no evidence that the Saudi government supported Al-Qaeda.
The panel also concluded that the Saudisincluding
members of Osama bin Laden's family who fled the U.S. in
the aftermath of Sept. 11had no links to terrorists.
The ad campaign's goal, according to a statement from Prince
Saud Al-Faisal, the Kingdom's Minister of Foreign Affairs,
is to "put to rest the false accusations that have
cast fear and doubt over Saudi Arabia. For too long, Saudi
Arabia stood morbidly accused of funding and support in
terrorism," he added.
The ads will run in cities such as Chicago, Dallas, St.
Louis, Seattle and Washington, D.C.
Fifteen of the 19 9/11 hijackers were from Saudi Arabia.
The Commission didn t exactly give Saudi Arabia a big pat
on the back for its role in countering terrorism. It called
the Saudis a "problematic ally in combating Islamic
Qorvis Comms. is Saudi Arabia's PR firm.
ATKINS PICKS JEFFREY.
Atkins Nutritionals has hired The Jeffrey Group to spearhead
its marketing push into Latin America, Richard Rothstein,
VP-corporate communications at the "controlled-carbohydrate
lifestyle" company, told O Dwyer's . "I ve known
Jeff for many years and appreciate his intelligence,"
he added, in referring to TJG CEO Jeff Sharlach.
The firm edged four others because it boasted the "most
impressive network and comprehensive experience" in
Latin America, said Rothstein. TJG currently handles American
Express, FedEx, Kodak, British Airways and Sony Ericsson.
The Miami-based marketing communications firm is expected
to face challenges in pitching the Atkins way to nations
where tortillas and rice are part of the national food culture.
Sharlach, via health education programs, grassroots development
and various media relations, plans to drive the sale of
Atkins convenience foods, supplements and snacks.
The focus will be on how Atkins products fight obesity
Rothstein had handled PR for Atkins when he headed Williams
Whittle Rothstein, which was folded into the Ronkonkoma,
N.Y.-based company in April.
Rothstein said his firm had functioned as Atkins corporate
communications department for six years.
WEISER JOINS WEISSCOMM.
Diane Weiser, who headed Ketchum's west coast healthcare
practice, has joined San Francisco-based WeissComm Partners
as COO. She had headed key Ketchum accounts, such as Pfizer's
Lipitor and Genentech's Avastin. The Food and Drug Administration
ruled Aug. 12 that Avastin, which treats colon cancer, may
increase the risk of stroke or heart attack.
Weiser, who joined Ketchum in `99, also worked at Makovsky
& Co. and Burson-Marsteller.
Jim Weiss is founder of WeissComm Partners, which handles
biotech, pharmaceutical and medical device/diagnostic companies.
He formerly handled worldwide products communications for
Rhone-Poulenc (now Aventis).
GERRITY TO THE BARRICADES.
Edward "Ned" Gerrity, head of PR for ITT from
1964 to 1985, is leading a protest of members at the Winged
Foot Golf Club in Mamaroneck, N.Y., which is the site of
this year's U.S. Amateur tournament.
Gerrity said members like him are fed up with the poor
treatment they are getting from the people running the tournament,
and the overcrowded courses, locker rooms and excessive
number of guests.
Edition, Aug. 25, 2004, Page 3
Fifty-eight percent of the journalists in Bennett &
Co.'s media survey said they prefer to get information from
publicists by e-mail. Twenty-five percent of the journalists
prefer to get mail, followed by fax (16%), wire service
(12%) and phone (11%).
Snail mail fell behind e-mail in 2001 as the number one
Seven out of 10 of the journalists said they read every
e-mail they get except for obvious spam; 23% of the journalists
read e-mail with compelling subject lines, and the remaining
eight percent read only e-mail messages from senders they
Kristen Stieffel, a news assistant for The Orlando (Fla.)
Business Journal, who reads every e-mail, said she "looks
at the ones with good subject lines first."
Laura Bennett, whose PR firm in Altamonte Springs, Fla.,
has been conducting the annual study since 1990, said this
year's survey reflects media preferences from more than
400 journalists nationwide, including USA Today,
Los Angeles Times, Better Homes & Gardens,
NBC, ABC, CBS and Fox news affiliates, as well as staffers
on daily and community newspapers, trade publications, consumer
magazines writers and radio outlets.
Bennett noted 81% of the journalists had responded to the
survey via e-mail or by accesssing the survey online, but
65% of those who got the survey via e-mail did not even
Another finding she found "surprising" was 34%
of the journalists said they do not care if information
is presented in AP Style.
Twenty-one percent of the journalists said weekend, night
and cell phone numbers on news releases were not necessary,
down from 44% in 1990. Thirty-six percent said the numbers
were either "extremely important" or "somewhat
Ready to Talk
Jim Bodor, a business reporter for The Worcester (Mass.)
Telegram & Gazette, told Bennett publicists should
make sure the contact person on a release is actually in
the office and ready and authorized to talk on the day a
release is issued.
While 68% of the journalists indicated they depend on PR
firms for story ideas and content, 62% said PR materials
only account for one to 10% of their story content.
Bill Belcher, who writes for The Los Angeles Times,
often finds PR firms are most helpful to him in suggesting
stories and setting up access for a feature as opposed to
expecting him to use a release.
The majority of the journalists (61%) do not believe PR
firms are getting more credible, while 39% believe they
are, an 11% increase from 2002.
Just over half (51%) of the journalists believe the main
objective of a PR firm is to create or enhance the image
of a client.
'OLD SCHOOL' PRO
RAPS NEW BREED.
Al Vinikour, who runs Vinikour Communications in Brownstown
Township, Wisc., finds it "unconscionable" and
"disgusting" that PR people are not returning
reporters phone calls.
"It's disgusting to see how much professional courtesy
has taken a back seat to `self importance, " Vinikour,
who has been in the communications field since 1968, said
in response to a column in the July issue of O'Dwyer's
PR Services Report, where Margie Goldsmith, a travel
writer, berated PR practitioners who don t return her phone
calls in a timely manner.
Vinikour, who spent his adult life centered around the
aerospace, aviation, defense and auto industries, said he
comes from the "old school that states you do not go
home at the end of the day until all correspondence (like
e-mails) and phone calls are responded to.
"In their heyday you could count on one hand how many
calls were not returned annually," he said.
"Today's agency PR people have assumed the role of
industry PR representatives, and apparently feel that sampling
the new latte from Starbucks takes precedence over doing
their jobs for their employers," he told Goldsmith.
"Gone are the old-time professionals and taking their
places are individuals who clone themselves for dissemination
in corporate America. After a few decades of this inbreeding,
you encounter PR insanity," said Vinikour.
Reuters is cutting about 20 editorial positions in its
London and New York offices, while hiring about 60 replacements
in Bangalore, India.
The new employees, who will be paid less, will handle basic
newsgathering, such as culling information from corporate
news releases and earnings statements; creating tables and
graphics, and polling managers and investors.
Tammy Siu, previously beauty editor at Teen People,
has joined Us Weekly in the same position.
Marcia Cole, formerly executive editor of Heart &
Soul, was named deputy editor for lifestyle and features
Gigi Schanen, previously the fashion editor at Seventeen,
was named senior style editor at Cargo.
Jessica Coen was named editor of Gawker.com, replacing Choire
Sicha, who becomes editorial director of Gawker Media.
Lucy Maher, formerly a features editor at People.com, has
joined Ladies Home Journal as a senior editor.
Sari Harrar has resigned as senior health editor at Prevention
magazine to do freelance writing.
(Media news continued
on next page)
Edition, Aug. 25, 2004, Page 4
TV NETWORK TO COVER
The U Network, a new TV network that will make its debut
on college campuses this September, will provide extensive
coverage of the Bush-Cheney campaign.
The Leesburg, Va., and Muncie, Ind.-based network will
assign student reporters and camera crews to cover events
on the campaign for a weekly show, called "W."
The show will also feature interviews with campaign staffers.
Shane Walker, founder/CEO of the network, said "W"
aims to give the 20 million American college students a
close-up, inside look of an actual presidential campaign.
"This show will strive to deliver an unbiased view
of a President's plans for the future. Other student-oriented
outlets make little or no effort to do that," said
L.A. TIMES NAMES
EDITORIAL PAGE EDITOR.
Andres Martinez, an assistant editorial page editor at The
New York Times, is joining The Los Angeles Times
as editor of the editorial page.
Martinez, 38, who will handle the daily editorial page
starting in September, had been an editorial writer at The
Pittsburgh Post-Gazette and a reporter at The Wall
Street Journal, before joining the N.Y. Times, where
he has written editorials for the last four years.
CASSIDY JOINS REIMAN
Catherine Cassidy, former editor-in-chief of Prevention
magazine, was named editor-in-chief of Reiman Publications
in Greendale, Wisc.
Cassidy will oversee all of Reiman's written and graphic
content appearing in 12 magazines, plus 25 hardcover books,
30 newsstand specials and 15 wall calendars published annually.
She will also spearhead development of new publications.
In the past year, Reiman has started Backyard Living ; contributed
to the development of Our Canada, and is testing several
new magazine concepts.
Cassidy had worked at Rodale with Barbara Newton, who is
president of Reiman, which has been operating as a unit
of Reader's Digest Assn. since 2002.
PRIMEDIA GIVES UP
Primedia has turned over control of Folio and Circulation
Management to Red 7 Media, a privately held group whose
other magazines include Event Marketer and M10.
Tony Silber, a former editor-in-chief and publisher of
Folio, will run the group.
Several staffers at Folio were let go, including Pam Block,
managing editor, and senior editors Sam Posnock, Mich Rovner,
and Rachel Lehman-Haupt.
Geoff Lewis, who was editorial director of Folio and CM,
will remain at Primedia where he will be group editorial
director for financial services.
MAGAZINE IS FOR
THE DOGS (OWNERS).
Dublin-based publishers Michael O Doherty and John Ryan,
who collaborated on VIP, a successful magazine about Irish
celebrities, are planning to start publishing The New York
Dog this fall.
The New York Times said the bimonthly magazine will
target dog owners in Manhattan with articles such as how
to keep a dog in a custody battle, "The 10 Best Walks
in Manhattan," plus photo shoots illustrating dog haute
couture, dog horoscopes, obituaries, dieting tips and pop
psychology advice for dogs.
Jimmy Breslin, who reportedly does not like dogs, will
write a column called "The Back Yard."
Leslie Padgett, who is editor of NYD, will have an office
in New York.
The phone company provides a number for a company called
New York Dog, which makes dog accessories. A person answering
the phone said they will try to get the owners to change
the name of the magazine.
Philadelphia Cuisine will publish its first issue
Richard Marx, a Philadelphia native who has been involved
with specialized national and international publications
for more than 20 years, will publish the annual magazine.
It is affiliated with Cuisine Publications, which started
Phoenix Cuisine 16 years ago and has since expanded into
Marx can be reached at 610/649-0898.
Applied Neurology will be published for the first time in
January by CMP Healthcare Media in San Francisco, which
is starting a neurology publication to offer a practice-focused
The magazine will feature staff and clinician-written content
with a focus on clinical medicine, including reviews of
scientific research, professional development and practice
recommendations, news and meeting coverage, and case studies.
Buzz is the title of the Univ. of Missouri-Columbia PR Club's
new monthly magazine for PR students, recent graduates,
and educators. It will be distributed via e-mail to subscribers.
Heather Pugh, who is president of the PR Club, is editor
of the national magazine.
Us Weekly has increased its frequency to 52 issues, and
cancelled the Christmas/New Year double issue.
"Spinning the Bottle: Case Histories, Tactics and Stories
of Wine PR," by Harvey Posert and Paul Franson (HPPR,
St. Helena, Calif., 224 pages, $39.95) ... "My 20 Years
Running the National Enquirer," by Ian Calder (Miramax,
314 pages, $24.95) ... "The Complete Guide to Book
Publicity" (Second Edition), by Jodee Blanco (Allworth
Press, 304 pages, $19.95).
Edition, Aug. 25, 2004, Page 7
(continued from one)
is in more demand today than traditional PR or advertising,"
PR is often seen as a narrow set of skills involving mostly
press relations and the title has just about disappeared
from corporate life, he added.
seven of the 197 blue-chip corporate executives in PR Seminar
use "PR" in their titles, he noted.
nine groups in the "Universal Accreditation" program,
finding that not enough members have "PR" in their
titles or backgrounds, now allow anyone with related experience
to take the test.
in the groups totals 27,500.
of the groups, with 7,700 members, have already dropped
the "five years of PR experience" rule for applicants.
PRSA, with 19,800 members, is scheduled to drop that rule
shows how rare is the use of "PR" on the client
side, said O Dwyer. "It's time for PR firms to get
on the same page as their clients," he added.
he said, includes a broad range of sales and marketing activities.
the marcom firm profiled in the following story, is an example
of such a firm, he said.
FIRM SWITCHES TO MARCOM.
Daryl Toor, former director of internet marketing and North
American PR director of Sony/Ericsson, has renamed his Atlanta
"Our clients keep
saying that's what we've done the most for them," said
Toor, who founded a PR firm in 2000 called Precision Communications.
He expanded services into
other marketing disciplines because he said clients felt
he could offer more visibility at lower cost than traditional
advertising or PR agencies.
His firm added "Targeted
Article Placement," "Executive Visibility Program,"
"Pay Per Clip" pay for performance PR program,
"TradeShowStoppers," "Weblicity Search Engine
Marketing," "MercuryMessages" e-mail marketing,
direct mail programs, and website design.
uses a "virtual network of marketing specialists"
with more than 60 years of experience.
"We have the resources of a larger agency without having
to pay for the conference room view of the skyline,"
Want `Full Partners'
"Clients want to
see that you are willing to do whatever it takes, learn
every possible inch of their industry, and be right there
with them as they grow, expand or launch a new product in
an unproven territory," he added.
"They want loyalty
and cost-efficiency. Supporting those needs, while working
in full partnership, we are proving to be effective as well
as targeted in providing clear, concise marketing solutions
to the client," he said.
Toor is the author of
Get the Word Out!Marketing to Attract New Business,
and has more than 20 years of marketing experience.
He has appeared on ABC
News, NBC News and CNN Headline News and has contributed
to the Atlanta Journal Constitution, Wall Street
Journal, Newsweek, People, New York
Times, Rolling Stone, Time and other publications.
While at Sony/Ericcson,
he created the first e-commerce initiative of the telecommunications
As director of healthcare
marketing for Trion, air quality specialist, he designed
programs for Honeywell, Sunbeam, Kenmore and Oreck.
His memberships include
the American Marketing Assn., Sales & Marketing Executives
Assn., Business Marketing Assn., Southeast Regional Internet
Society, and PRSA. www.attentiongroup.com.
The International Fur Trade Federation is launching a "FurEver"
promotional campaign via a six-page advertorial in ten national
editions of Vogue and Cosmopolitan (China).
The campaign positions
fur as a must-have for young trendy women. Shot by fashion
photographer Pamela Hanson, the advertorial seeks to capture
the "city chic" energy of fur as it moves from
the "catwalk" to real-life situations.
Fur has been on the rise
as worldwide sales hit a record $11.3 billion in `03. Sales
were up four percent, marking the fifth year of increased
Fashion houses Dolce &
Gabbana, Jean Paul Gaultier, Caroline Herrera, Michael Kors,
Prada, Lanvin and Louis Vuitton are featured in the IFTF
The September issue of
Vogue in the U.S., U.K., Spain, Germany, France, Italy,
Greece, Japan, Korea and Russia carries the advertorial.
The IFTF represents 35
national fur trade associations and groups in 29 countries.
Fran Harrow, of Creative
Marketing Plus in New York handles PR for the group.
SAILS TO WEST MARINE.
Laurie Fried, who was PR director at the National Marine
Manufacturers Assn., is now PR/donations director at West
Marine Inc., the No. 1 boating supply chain. She began her
career at the "Oprah Winfrey Show," and was a
founding member of the talk show host's production company,
Fried left Winfrey for "The Jerry Springer Show,"
and then set up a cause-related marketing firm geared to
Hunt Shipman, majority staff director for the Senate Committee
on Agriculture, Nutrition and Forestry, plans to
step down in September for an EVP slot overseeing government
affairs and communications at the National Food Processors
Shipman, a former Dept.
of Agriculture deputy, has been working on Capitol Hill
for 12 years.
Tim Willard, VP of comms.
for the NFPA, said the post is new, adding responsibility
to a SVP post held until April by Tamara Somerville, who
Edition, April 25, 2004 Page 8
Our editorial last
week saying clients want marketing communications
these days and that PR is seen as a function too much focused
on press relations drew ten commentaries from readers.
Most agreed with the editorial including Ron Levy, founder
of North American Precis Syndicate, who said, "This
is one of the best pieces of news for PR in years."
Ad costs keep rising while audiences shrink, he said.
Bill Daddi, head of a new marcom firm called "Demand,"
agreed that PR pros should be more marketing-oriented and
said the new firm will emphasize initiating and maintaining
a dialogue with the consumer.
Another writer agreed that "PR is part of marketing
communications in part because a lot of us are owned by
the same few companies [ad conglomerates] but also because
our messages must be similar, no matter how differently
they are carried out."
"Chicago PR Guy" told us, "I don t know
if you re selling out or tuning out. I appreciate your subscriptions
must be down and you have a payroll to meet and rent to
pay, but to suggest that PR is just `press relations and
`nobody uses the term PR anymore is not grounded in reality."
Another, wondering if this was "Back to the Future,"
noted, "First we had Integrated Marketing Communications"
or IMC for short, and then it was Reputation Management.
Now we re back to the future with marketing communications."
First of all, we didn t say that PR will completely disappear
or PR is just press relations. PR has acquired such
a narrow meaning in corporations that the term is rarely
used. Former corporate "PR" pros tell us they
have acquired "broader" duties.
As for IMC, that was a case of trying to mix advertising
with PR which didn t work any more than oil will mix with
water. PR was under the thumb of advertising and was often
used as a door-opener for an ad campaign.
Marketing communications should not be a shill for advertising.
There may be no paid space and time ads at all.
The big companies
don t need to cultivate press relations since they may
already get too much coverage. Their PR depts., as IR executive
Tim Cost expressed it several years ago, "experience
a press call as a drive-by shooting."
Inviting the press into the inner workings of a company
is seen as the equivalent of inviting the IRS to audit its
Smaller and mid-sized companies, which need press attention,
have a hard time getting it because major media won t write
about a company below a certain size. Marcom can go directly
to target audiences.
The marcom agency "Attention," profiled on page
7, has a raft of services for such companies that "PR"
firms must also acquire if they are to survive.
Attention founder Daryl Toor not only belongs to PRSA but
to the American Marketing Assn., Sales & Marketing Executives
Assn., Business Marketing Assn., and Southeast Internet
Society. He "walks the walk" and "talks the
Some of the big PRSA
chapters want to decouple the Assembly from APR but
are treading very lightly. They know decoupling is the right
thing to do but that pushing it too hard could tear the
Society apart. APRs, who make up a large part of chapter
leadership (one half of chapter presidents and many board
members are APR) have threatened to bolt and start their
own group. This could decimate chapter leadership ... this
situation is like the Gov. James McGreevey mess in New Jersey.
The Democrats know he should resign immediately (after revealing
he had an affair with a political appointee) but fear that
forcing him to do so would cause "a bloodbath,"
in the words of a party leader. McGreevey allies are threatening
to "tell tales" about other Democrats.
The unexplained resignation
of Rob Levy as No. 2 staffer at PRSA continues to
cause speculation. Some think he left because he expected
to take over the COO spot from Catherine Bolton. She had
declined up until recently to say whether she would stay
on. Then, almost as soon as she was reappointed, Levy left.
PRSA insiders said Levy was an articulate and even dominant
speaker at meetings and may have been too forceful. He may
also have left because of PRSA's finances.
Personnel costs soared 11.3% in the first half to $2.1
million or 40% of revenues of $5.2M. They should be 29%
of revenues, according to ASAE stats for groups of this
size. Longtime ad director Anne Fetsch may also have left
for the same reason. PRSA's new rent is $100K more yearly
... money is so tight
at PRSA that it is again charging the press for any
functions involving food at its New York annual conference.
The opening Sunday night buffet at Lincoln Center will cost
a reporter $150 to attend and the awards lunch Monday, $125.
Policy was to bar reporters from the Assembly lunch last
year (although PRSA relented at the last minute). But reporters
will be allowed to attend this year ... Assembly
delegates who attend the Saturday Assembly and the
conference will be paying well over $2,000. They are charged
the $975 member conference rate ($1,275 for non-members)
and also must stay two extra nights at a New York hotel
($249 nightly at the Hilton). This hefty tab could easily
be cut by putting the Assembly on Monday afternoon and barring
the usual 5-6 hours of presentations by national leaders,
who could supply texts of their speeches.