Edition, Sept. 8, 2004, Page 1
EDELMAN CUTS DEAL
FOR TV ADS IN EUROPE
Edelman has struck
a unique deal with client CNBC in Europe that will see the
largest independent PR firm advertising its services on
Brain, president of Edelman in London, told O'Dwyer's the
firm handles public affairs work for the business news network
in Brussels and does PR in London, Frankfurt and Paris.
the relationship developed, we asked about putting something
on the air," he said. "We do all the normal things
one would associate with marketing the firm and this seemed
like another avenue."
said he believes the spots, which should begin airing within
a month, are the first for PR.
HWH SNAPS UP CASIO.
New York-based HWH PR has picked up Casio's PR account in
North America, a sweeping assignment that encompasses several
PR work has been estimated at $1 million+.
Whitman, president and COO of HWH, told this NL her firm
was recommended by an executive at client Kyocera. Whitman
noted Casio has not retained an agency of record in recent
years. HWH won the account in a review against one other
company, with HWH's help, plans to launch new cameras in
the fall, including what it claims will be the world's smallest
the U.S., Casio is based in Dover, N.J.
ACROSS THE AISLE.
Fenton Communications has been tapped by a new 527 group
of Republicans threatening to withhold their votes for President
Bush in November unless the GOP moves its platform to what
they say is a more moderate position.
group, Back to the Mainstream, has launched a website and
ad campaign playing up issues like environmental protection,
stem-cell research and the federal budget deficit.
put together a news conference for the group in New York
on Aug. 30.
governors of New Mexico, Washington, Virginia, Michigan
and New Hampshire were among signatories of a full-page
ad in the New York Times Aug. 30 urging the President
and Congress to do things like "restore fiscal responsibility,"
appoint mainstream judges and rebuild U.S. alliances.
has consistently aligned itself with liberal groups like
Moveon.org and Air America Radio.
HIMLER LEAVES B-M
FOR NEW EDELMAN POST.
Peter Himler, a 17-year veteran of Burson-Marsteller and
its Cohn & Wolfe unit, will join Edelman Sept. 13 as
EVP/chief media officer, a new post.
was managing director of B-M heading the "Strategic
& Corporate Media" team in the U.S. corporate/financial
practice. He also was B-M's global spokesperson.
Talbot, U.S. president and COO of Edelman, said Himler is
"ideally suited" to deal with the proliferation
of media channels, the explosion of micro-media, and the
convergence of news and entertainment.
has been an established force in dealing with the news media
for as long as I have known him," she said.
who is president of the Publicity Club of New York, will
head the more than 20 members of the national media relations
recently completed an eight-year assignment heading the
PR campaign to build the National World War II Memorial
in Washington, D.C.
Heads Health Unit in London
has also brought in a B-M exec to head its European health
practice. Kate Triggs, a 15-year veteran of B-M who headed
the firm's corporate, technology and health practices in
London, was picked for the new position of executive VP
and European managing director, health.
NIMH WANTS MARCOM ADVICE.
The National Institute of Mental Health is asking for input
from marketing communications firms as it considers issuing
an RFP to support its broad PR, media relations and information
Bethesda, Md.-based government body has issued a "sources
sought" notice to solicit input on, among other tasks,
communications planning, media relations, media training,
and print and electronic educational campaigns.
are due by Sept. 13. Suzanne Stinson (301/443-4116, [email protected])
is handling input from firms.
has picked up a $400K government relations pact
with Cameroon, which is holding a presidential election
firm is to represent Cameroon in dealing with the U.S. Congress,
World Bank, International Monetary Fund and Overseas Private
Investment Corp. Joseph Brand heads the account.
Edition, Sept. 8, 2004, Page 2
C&W BACK IN WINDY
Cohn & Wolfe has re-entered the Chicago market, where
it billed as much as $3 million during the late 1990s, for
the first time since closing up shop in 2001.
The WPP unit has lured back healthcare PR veteran Sherri
Jaffe to spearhead the push. Jaffe re-joins the firm from
TAP Pharmaceutical Products, where she was group marketing
manager after a three-year stint at C&W.
She takes the title EVP and managing director.
Jaffe is a nine-year veteran of Pfizer -- a key C&W
client -- where she was a product manager for Zoloft.
The firm will initially focus on healthcare and consumer
areas with a handful of staffers.
SMITH PR IN L.A.
Allison & Partners has acquired Smith PR, a Los Angeles-based
firm with clients like Cakebread Cellars and Safeway. Both
firms are part of the Pinnacle Worldwide network.
Steve Smith, who founded his self-named firm in 1994, serves
as managing director of San Francisco-based A&P in Los
Scott Allison, president of A&P, told this NL he has
known Smith for about a year through Pinnacle, and liked
the fit with A&P in L.A. He noted the acquisition adds
Smith's consumer PR specialty to his firm's professional
services, technology and entertainment work in the city.
Allison said his firm brought Smith's staff of five or
six aboard in L.A., where A&P now has 17 staffers. Smith
had counted as many as 16 employees in the last few years.
Financial terms of the deal were not disclosed.
BRODEUR REPS SECRET
National Shopping Service, a 33-year-old player in the billion-dollar
"secret shopping" industry, has tapped Brodeur
Worldwide after a search for a PR firm of record.
Steve Pearce, director of business development for NSS,
told O Dwyer's the company was looking for a technology
savvy firm with international reach, as NSS wants to network
overseas through the industry's trade association, the Mystery
Shopping Providers Assn. [MSPA hired Hart Assocs. earlier
this year for PR.]
Pearce, who said the move is the company's first large-scale
PR effort, began the process with a Google search for top
firms with tech savvy. He said he had trouble locating contact
information for the first firm he pursued (his calls were
returned three days later), but easily hooked up with Brodeur.
"They treated us as a major player, sent a three-man
team to see us, and otherwise made it an easy decision,"
The Omnicom unit's San Francisco office will head the account,
which encompasses media and analyst relations and an array
of other PR duties.
A five-year marketing communications campaign promoting
Westin Hotels & Resorts Heavenly Bed is credited by
the company with boosting customer satisfaction and the
creation of a brand icon.
The bed, which was conceived by Barry Sternlicht, chairman/CEO
of Starwood Hotels & Resorts Worldwide, Westin's parent,
has been featured in ads and in stories in The New York
Times, USA Today, and Forbes, and on "The
The company said more than 19 million guests have tucked
themselves into a Heavenly Bed, and some 30,000 guests have
insisted on taking the bed and linens home since the bed
was introduced in 1999.
Sternlicht said the "industry thought we were nuts
when we introduced this fluffy, all-white bed and did this
huge PR campaign where we trotted the bed out to landmarks
around the world including the New York Stock Exchange."
He said Westin's Heavenly Bed was the first of many Starwood
innovations that gave the hotel industry, which had been
cutting corners, "a much needed wake-up call and helped
our brands differentiate themselves in a powerful way."
Nadeen Ayala, a spokesperson for Starwood, said all of
the PR for the Heavenly Bed has been handled in-house by
Westin's corporate PR department.
SWIFT BOAT VET
BRINGS IN PR HELP.
Xenophon Strategies is handling the PR defense of Rear Adm.
William Schachte Jr., a Vietnam vet who has attacked Sen.
John Kerry's war record but has come under fire for Republican
ties to a lobbying contract and a contradictory statement
about Kerry's role in Vietnam.
News reports have connected Schachte to a lobbying effort
via Washington, D.C., firm Blank Rome that resulted in a
$40 million federal contract this year. BR's chairman is
co-chair of President Bush's re-election campaign in Pennsylvania
and a partner is chair of the Republican National Convention's
Schachte is registered with the Senate to lobby for Fastship,
which won the lucrative military shipping contract.
D.C.-based Xenophon shepherded Schachte through an interview
with conservative columnist Bob Novak and has issued a statement
on his behalf which said he has never met either of the
BR officials connected to Bush, had nothing to do with the
contract and hasn't worked for BR in a couple of years.
Son Handles PR for Book
Meanwhile, Novak has been touting the Swift
Boat Veterans for Truth book Unfit for Command without revealing
that his son heads marketing and PR for its publisher. Alex
Novak is director of marketing at Regnery, which claims
to be the largest conservative publisher in America.
Novak told The New York Times that
disclosing his son's position is "irrelevant,"
adding he's functioning as a columnist with a "strong
point of view."
Edition, Sept. 8, 2004, Page 3
BOOK SHOW EYES
Diane Sullivan, the producer of New England's "Books
Of Our Time," believes this author-interview program
would make an ideal replacement for C-SPAN's "Booknotes"
show, which is going off the air Dec. 5.
Sullivan points out several leaders of the book and journalism
industries, including C-SPAN's CEO Brian Lamb, have mentioned
how desirable it would be if a host of a new book show,
or a group of hosts of a new show, were to "pick up
"Although the fact is not widely known, at least not
outside of New England, there already is such a one-hour
show," said Sullivan, a law professor at Massachusetts
School of Law at Andover.
Lawrence Velvel, who is dean of MSL, is host of BOOT, which
has won 25 TV awards in the last two years.
Sullivan, who is seeking the support of PR pros, wants
to expand BOOT--which is seen 12 to 15 times per year throughout
New England on Comcast--to about 35 year, and make it available
She believes if the show was expanded in geographic coverage
and in the numbers of programs per year, it would fill the
void that will be left with the ending of Booknotes, which
aired for 800 Sundays in a row over a period of 15 years.
A top flight discussion program can only be helpful, artistically
and financially, to all segments of the book industry, and
would be helpful to readers as well, said Sullivan.
She said Velvel, who prepares an outline of five to 10
pages in length after reading a book very closely, has been
praised by authors for his depth of preparation, the penetrating
nature of the questions he asks, and the easy flow of the
Among the major authors that have appeared on the show are
Joseph Ellis, David Blight, Richard Posner, Abigail Thernstrom,
Murray Sperber, and Howard Zinn.
Ellis, who won a Pulitzer Prize for "Founding Brothers,"
said Velvel "combines the best interview techniques
of Brian Lamb and Charlie Rose. The program deserves a large,
Posner, a federal judge who has written more than 30 books,
said Velvel was "very well prepared, asked penetrating
questions, yet gave the interviewee a full opportunity to
explain his views. It is one of the very best TV book interview
Historian Donald Miller, the author of "World War
II," said "Larry was the best interviewer of all
the interviewers I met on my book tour."
One of the most popular items on the CBS MarketWatch site
is Chuck Jaffe's "Stupid Investment of the Week"
column, which puts the spotlight on publicly owned companies
that he believes are bad investments.
Jaffe, who is a senior columnist for MarketWatch and a
regular commentator on the "Nightly Business Report,"
told Linda O Bryon, executive editor of NBR, there is no
shortage of material to choose from, even among investments
that might look good to some people.
Jaffe also hosts "MoneyLife," a two-hour daily
radio show on WBIX-AM in Boston, and writes a syndicated
column about mutual fund investing called "Your Funds,"
which runs in newspapers nationwide, and on the Internet.
He is a past president of the Society of American Business
Editors and Writers, a group representing more than 3,000
business journalists nationwide.
HOW TO PITCH MSI'S EDITOR.
MSI is a monthly IT magazine for manufacturing executives
that explains how information technology can improve productivity
in both the business and production processes of manufacturing.
Kevin Parker, who is editorial director of the Oak Brook,
Ill.-based publisher, told Marketingsherpa.com that publicists
should pitch information that is relevant to the use of
new management concepts, business processes, technology
infrastructure, and product technologies.
Though productivity increases have caused job losses, it
is not a major topic of the publication, said Parker. "We
re more concerned with the how or the who, what, when, where,
and why than to the larger political question of how you
deal with all those different things."
Much of the content focuses on multi-source feature articles
and news stories.
He said the best way to pitch him is by e-mail ([email protected]),
with a follow-up phone call within a day or two.
MEDIA ON TAP.
president/publisher and founder of Business News New Jersey,
is the luncheon speaker at IABC/N.J. Chapter's Sept. 21
meeting at Headquarters Plaza Hotel in Morristown, N.J.
L. Brent Bozell III,
president of Media Research Center, a news watchdog group
in Alexandria, Va., will tell the Fairfield County PR Assn.
that the "days of the liberal media's dominance are
numbered" at a Sept. 23 luncheon to be held at the
Univ. of Connecticut Stamford.
supervising producer of the "Jane" show, will
provide information about Jane Pauley's new daytime talk
show at the Publicity Club of New York's Sept. 24 luncheon
at the 3 West Club, N.Y.
Jim Kelly, managing
editor of Time magazine, will deliver the opening
address at the 30th annual Folio: Show, which will be held
Nov. 15-17 at The Hilton in New York.
(Media news continued
on next page)
Edition, Sept. 8, 2004, Page 4
LUKINS DOES NEW
FOOD COLUMN IN PARADE.
Sheila Lukins new monthly column for Parade magazine,
which debuted Sept. 5, focuses on food trends and at-home
Lukins, who has written several cookbooks, offers her opinion
and perspective on what's happening in kitchens, dining
rooms, restaurants and at the supermarket.
Her recipe column "Simply Delicious" will continue
to run monthly in Parade, which goes into 36 million homes
as an insert in many Sunday newspapers.
Lukins, who has been Parade's food editor since 1986, works
at home, and can be reached by e-mail at [email protected].
who was covering the music beat for The Washington Post,
was given a new assignment in New York as a writer for the
paper's "Style" section.
He told The Washingtonian that he will be "looking
for color and intrigue, personalities and yarns."
Sally Jessy Raphael
is co-hosting a new daily talk show on the Internet
with her husband Karl Soderlund at www.sallyjr.com.
"She fills the hour with humor, insight, and interviews,
sharing home, entertaining, and travel tips," said
Pat Springer of AJ PR, which is handling publicity for Raphael's
latest media venture.
Soderlund can be pitched at 212/734-1919; karl @sjr.com.
Eli Lilly and Boehringer
Ingelheim are co-sponsoring a new award for journalists
who do stories about urinary incontinence.
UI is a widespread global disease that affects one in every
three women at some time in their lives, according to the
International Continence Society.
The Embrace Award is open to journalists from all media.
The closing date for all submissions is June 1, 2005. Info.:
Award Secretariat, embrace@ embrace-award.org.
TO HAVAS PLACEMENT UNIT.
Hank Kim, who is senior editor in Advertising Age's
New York bureau, and Richard Linnett, a staff reporter in
the bureau, are leaving to lead a new U.S. product placement
unit of MPG, the media buying unit of Havas.
The new unit, MPG Entertainment, is devoted to devising
new ways for integrating an ad message with a TV program,
movies and other entertainment properties.
They plan to use other media as well as TV, and concepts
that use things marketers already have, such as a well-known
brand icon like Schering-Plough's Coppertone Girl.
has replaced Maryfran
Johnson as editor-in-chief of Computerworld
has been tapped to replace Tennant as news editor.
Ian Birch, a
former editor of Us magazine, was named editor-in-chief
of TV Guide.
Alberto Chehebar was
named editor of Loft, a men's lifestyle magazine
Celeste Fraser Delgado
was named managing editor of the magazine's U.S. Hispanic
edition, which is based in Miami Beach.
previously managing editor of Latina magazine, to
Child magazine in the same title.
previously editor-in-chief of Media-bistro.com, was named
online editor of Editor & Publisher magazine's
Carl Sullivan, who is leaving to join Newsweek.com.
Juan Arango was
appointed executive editor of Hoy, a Spanish-language
daily newspaper with editions in New York, Chicago and Los
previously editor-in-chief of Health IT World, has joined
EDN magazine in New York as editor-in-chief.
was named telecom reporter at Forbes.com.
Michelle Lee has
joined In Touch Weekly as articles editor.
was appointed managing editor of Budget Living magazine.
previously fashion feature editor at Women's Wear Daily,
has joined Star magazine as features editor.
has resigned as host of "Food Talk," a food show
that airs at 11 a.m. on WOR-AM in New York.
a former spokesman for The New York Daily News, has
created a TV drama, called "City News," which
is based on a metropolitan tabloid newspaper.
Steve Coll is
stepping down as managing editor of The Washington Post
to spend more time as a writer.
previously The Associated Press chief of bureau in Jackson,
Miss., was appointed bureau chief for Iowa, based in Des
Moines, succeeding Kristi
Crew, who left to become assistant managing editor
of Better Homes and Gardens magazine.
Andy Ellis takes
over as editor of Men's Health this October.
previously deputy editor of Field & Stream, named
editor of Salt Water Fishermen.
31, who used to be Forbes deputy chief editor, was
named chief editor of Forbes Russian edition, succeeding
Paul Klebnikov, who was murdered on July 9.
Edition, Sept. 8, 2004, Page 7
An eight-week course in writing that provides individualized
instruction is being offered as the first "hands-on"
course in the "O Dwyer PR School," a section of
the O Dwyer website.
York counselor Mark Perlgut, who has an extensive background
in writing and editing for PR, is the course instructor.
will give writing and reading assignments to pupils and
provide two hours of individualized instruction to each
on a confidential basis.
for the course is $495 and includes one year of access to
the O'Dwyer website.
a graduate of the Columbia University Graduate School of
Journalism, was VP and editorial director of the Financial
Relations Board, the largest firm specializing in financial
has helped hundreds of mid-level and junior PR professionals
to improve their writing skills.
adviser to the School's courses is counselor Richard Newman,
who created the New York University/PRSA professional development
program that enrolled nearly 20,000 students over 20 years.
O'Dwyer, president of the O'Dwyer Co., said that no skill
is more important to a PR pro than writing but that most
people entering the field in recent years never worked for
a news medium.
is an opportunity at a modest cost to develop writing, thinking
and reading habits that will improve the students chances
of success in this hotly competitive field," he said.
skills need to be developed over a period of time rather
than in a one or two-day workshop, he said. One goal will
be obtaining publication of student articles.
to O'Dwyer's PR School are Fraser Seitel, author of The
Practice of Public Relations; Nancy Snow, Ph.D., senior
research fellow, USC; Donald Wright, Ph.D., professor of
communication, Univ. of So. Alabama and president, Int l
PR Assn., and Richard Truitt, former reporter, Chicago
Tribune, and former executive, Carl Byoir & Assocs.
detailed description of the course and topics to be covered
is enclosed with this NL.
TO DUMP CIPEL.
New York PR consultant Howard Rubenstein advised New Jersey
Gov. James McGreevey to drop Golan Cipel as his homeland
security adviser as the only way to end the critical media
coverage of the Israeli national's qualifications for the
$110,000-a-year job, according to an Aug. 26 report by The
Asbury Park (N.J.) Press.
The paper said Cipel quit
on Aug. 13, 02 shortly after he and McGreevey had
a 15-minute meeting with Rubenstein, who told the reporter
he did not know of any personal relationship between the
Cipel, a former MWW staffer,
has returned to Israel and said in a statement that he will
not sue McGreevey for sexual harassment because the governor's
resignation has vindicated him.
POSTS TWO JOBS
ON NYSAE SITE.
PR Society of America has posted two jobs on the website
of the New York Society of Assn. Executives (www.nysaenet.org).
The first is for chief
professional development officer to succeed Robert Levy,
who suddenly left in June after one year at the Society.
Levy was also assistant
executive director under COO Catherine Bolton, who recently
had her contract renewed for two years to Dec. 31, 06
by the Society.
Also posted on the NYSAE
job website is assistant program director for the nearly
20 special interest sections of PRSA.
are 2-3 years of experience including corporat event planning
or related association experience.
college degree is required. Local residents are preferred.
Competitive pay and benefits package are promised.
Preferred for PD Post
A master's degree is "preferred"
for the PD post, which offers "competitive compensation
and a benefits package that includes base salary; bonus
eligibility; health and life insurance benefits, and 401(k)
profit sharing plan."
The PD head will supervise
senior managers and groups responsible for PD; the annual
PRSA conference; special interest sections; the accreditation
program, and professional resource center (library).
A major duty will be creating
a "successful strategic, financial and marketing plan"
for PD and for "increasing revenue streams" from
Marketing and communications executives defined what they
mean by "branding" at a workshop hosted by PR
Newswire and the Entertainment Publicists Professional Society
Aug. 19 at the Wyndham Bel Age Hotel, Hollywood, Calif.
SVP of marketing and PR, California Pizza Kitchen, which
has a marketing/PR budget of $2.5 million (70% of it on
PR), said branding means "establishing an emotional
connection with a product or service."
Elie Dekel of Creative
Artists Agency, Los Angeles, said that publicity can bring
"third-party validation" to a product or service.
In the youth market, when
brands work, "there is a galvanizing effect that reaches
every kid in the audience," he added.
Dave Malacrida, VP, public
and media relations, MGA Entertainment, said branding is
a promise of what a product or service is going to deliver.
Andrew Weisser, communications
VP, American Lung Assn., said nonprofits also need to be
Keith Chagnon of Band/Merch,
Westlake Village, Calif., which imprints images of bands
on t-shirts and other apparel, said "customer loyalty
is key in branding." His company has a rule that anyone
in the customer service area must pick up a ringing phone
and do whatever he or she can to help the caller.
Edition, Sept. 8, 2004 Page 8
Management" is a term that all PR pros should
It's what Omnicom and some of the other big ad conglomerates
OMC, in fact, says $2.9 billion or 33% of its 2003 revenues
came from CRM.
Basically, CRM is "creaming" your customers.
Go right to the rich, satisfying, tasty cream of the biggest,
most profitable customers and do everything you can to build
these accounts, is the philosophy of CRM.
It's time for PR firms to steal a page from the congloms
that have bought many of them out and make sales and profits
their main goal, concentrating on the best customers of
OMC CEO John Wren tells every analyst teleconference that
OMC focuses on its 250 biggest clients. All strategy, acquisitions,
etc., are bent to this goal, he says.
The annual report says that while overall revenues rose
14% in 2003, revenue from the ten largest clients rose 19%.
"By expanding the breadth of our relationships with
these clients, we not only increase revenues, but we also
enhance the overall consistency and stability of our operations,
which in turn drives our financial performance," says
the management statement.
For a tutorial on CRM, visit www.crmbuyer.com.
The first step in
a CRM program is conducting an "account segmentation
process to determine your key accounts and enable you to
focus on them." A problem, CRMbuyer admits, is the
"smallest accounts, because the resources that had
been assigned to them are reassigned to more promising targets."
OMC only recently converted to the CRM philosophy. A couple
of years ago it broke out its segments as advertising, 43%;
specialty ads, 12%; direct marketing 16%; promotional marketing,
13%, and PR, 16%.
But in 2003, it said advertising was 43%; CRM, 33%; PR,
11%, and specialty ads, 11%.
It's odd that PR declined to 11% even though OMC added a
couple of hundred million in PR revenues to a total of $955M
CRM obviously took over direct marketing, promotional marketing
and part of what had been under PR.
The key point is that "PR" is not invited to
the CRM party. OMC, which is about as press averse as any
company we have ever covered, is saying customer relations
is to be done without any interference from the press or
<%-2>It's a huge category of income but something
that <%0>is between clients and their customers, says
This is the way OMC conducts its own PR or lack of it. Wren
has given only one press interview in more than two years.
PR firms must get into this same game or ad agencies will
take over the burgeoning CRM category. PR firms can also
help clients to build their biggest accounts in numerous
ways while not neglecting press relations. Having zero press
relations is not the reasonable thing to do.
Al Ries, author of The Fall of Advertising and the Rise
of PR, says "marketing communications" is an excellent
banner for firms that have been calling themselves "PR
firms" but that have developed a broad range of practices
and skills and feel that "PR" is too identified
with press relations.
He was opposed to ad agencies using this term, he said,
because many of them lacked a PR capability.
We advise PR firms that have marketing expertise to operate
under the banner of "marketing communications"
because this designation has two of the favorite words of
client companies -- marketing and communications. "PR"
has almost disappeared from corporate life.
To compete against ad agencies pitching CRM, PR firms must
show the same dedication to boosting sales and profits.
PR firms that lack advertising and design skills can link
up with such specialists.
PRSA and the PRSA
Foundation filed their income tax returns Aug. 6
showing that COO Catherine Bolton was paid $264,260 in salary
and $28,000 in pension payments in 2003 and that Ray Gaulke,
former COO of PRSA who has a five-year contract extending
to Dec. 31, 2004, received $60,000 in "program consulting
fees" from the Foundation.
The 2002 tax return listed Bolton's pay as $264,880 and
did not mention pension payments. In 2001, pay was listed
as $283,000 and contribution to pension "0" ...
the PRSA board, meeting
July 22-24, should have waited for the nominating
committee to pick the new proposed officers (reform candidates
Cheryl Procter-Rogers and Jeff Julin), before extending
Bolton's contract for two years...PRSA's search for a new
professional development director (page 7) is further indication
that Robert Levy's departure in June was sudden. The top
PD spot will now be open for months although PRSA has an
experienced PD staffer in Judy Voss ... the
interview that new PRSA PR director Janet Troy gave
to the Bergen Record (9/1 NL) revealed that Troy
was not accredited nor even a member of PRSA and had little
knowledge of the Society. It could be that PRSA could not
find a PRSA savvy PR pro who would take the job in view
of the high turnover in this position.