Edition, Sept. 15, 2004, Page 1
KELLOGG GETS GOODE FOR PR.
Kimberley Crews Goode,
VP of global communications for Prudential Financial, has
entered the consumer arena as Kellogg Co.'s VP, worldwide
post is a new one at the $9 billion cereal and convenience
food producer, said a spokesman.
is charged with oversight of both internal and external
comms. for the Battle Creek, Mich.-based company, a post
similar to her responsibilities at Prudential. Kellogg has
production operations in 17 countries and markets its products
in 180 nations.
to Prudential, Goode was director of communications at American
Express, heading global comms. for its technology operations,
and earlier headed global corporate relations for Galileo
International, part of United Airlines.
MARTIN JOINS POWELL TATE.
Christina Martin, who headed PA and communications for the
Cellular Telecommunications and Internet Assn. for the past
five years, has taken an executive VP post at Powell Tate/Weber
Shandwick, a part of Interpublic.
will be "working on a variety of yet-to-be determined
clients." She told O Dwyer's that she talked to "just
about all the firms in D.C., and chose Powell Tate because
it has a strong sense of character," as evidenced by
the leadership of Jody Powell, who was President Carter's
press secretary, and Shelia Tate, who was First Lady Nancy
Reagan's press secretary.
also was a GOP political operative, serving as press secretary
for former Speaker of the House Newt Gingrich, and deputy
secretary for the Dole-Kemp presidential run. She also was
in the White House speechwriting shop during the Bush I
WPP WINS GREY SWEEPSTAKES.
Ed Meyer, 77, has agreed to sell Grey Global Group to WPP
Group for $1.5 billion. He will remain CEO of Grey until
Dec. 31, `06, and join WPP's board of directors. WPP edged
Hellman & Friedman, and Havas, which claims WPP's price
does not make financial sense.
who controls more than 70 percent of GGG's voting stock,
will operate the firm as a separate entity under the WPP
banner in an effort to please its top client, Procter &
Gamble. P&G accounts for more than 10 percent of GGG's
revenues. Unilever is a major WPP account.
HANDLES BEARD CRISIS.
PR Consulting Group was tapped by the James Beard Foundation
to handle crisis PR caused by a report that the culinary
charity can t account for hundreds of thousands of dollars.
New York Times disclosed that the not-accounted-for
revenues were uncovered as a result of the paper's own review
of the Foundation's tax records over a span of 15 years.
Sape, a Foundation trustee, who is managing director of
Epstein Becker Green, a law firm that has been a client
of PRCG for several years, said the Times conclusion was
Melanie Young, whose PR firm (M. Young Communications) has
handled PR for the annual awards dinner, is also awards
and auction director for the foundation.
said hundreds of chefs, restaurateurs, journalists and authors
have "capped their resumes" with awards from the
James Beard Foundation.
BARR TO CSI FOR PLAN B.
Barr Laboratories has tapped Madison, N.J.-based Communications
Strategies Inc. to handle marketing communications for its
"morning after" birth control pill, Plan B. The
prescription contraceptive is marketed through Barr's Duramed
unit, which is seeking FDA approval to sell the drug over
the counter to patients over 16 years old.
Garrison, senior VP at CSI, noted Barr won the assignment
for Plan B based on its work for Duramed's Seasonale, an
oral birth control pill which has become a top seller for
the drug maker since its release in November 2003.
is charged with positioning the drug to doctors, pharmacists
and consumers as a safe form of emergency, prescription
PUBLICIS IS UP 23%.
Publicis Groupe, which decided not to bid for Grey Global
Group, reports a 23 percent rise in first-half net income
to 80M euros.
Maurice Levy said the France-based ad/PR conglom improved
its operating margin to 14.4% as personnel costs and the
expense connected with the integration of Bcom3 declined.
He said Publicis would continue its "highly selective
approach to acquisitions" in an effort to "optimize
its financial sources."
biggest deal in the half was the pick-up of "shopper
marketing" specialist ThompsonMurray.
Edition, Sept. 15, 2004, Page 2
NO MEDICARE CONFLICT,
Ketchum has brushed aside charges leveled by a non-profit
watchdog group that the firm's work for Medicare and a policy
group is in conflict.
The firm heads an $87M contract for the Centers for Medicare
Services and also represents the American Society of Clinical
Oncology, a group of cancer doctors critical of cuts in
Medicare payments for cancer drugs.
Public Interest Watch, a Washington, D.C.-based non-profit,
has submitted a written request to the U.S. Dept. of Health
and Human Services saying Ketchum's $87M contract to promote
Medicare benefits to seniors is a "blatant conflict
Ketchum VP Robyn Massey told O Dwyer's work on behalf of
CMS is a public education effort to tell seniors about Medicare
benefits, an assignment which the government agency is mandated
to carry out.
For ASCO, Ketchum is handling public affairs for the group's
policy push to restore cancer drug funding levels that were
cut by last year's Medicare prescription drug law.
"We're providing support on a very specific policy
matter that has to do with cancer care, basically one line
out of hundreds of pages in the Medicare bill. One is a
policy issue and the other is an education issue,"
Lewis Fein, interim executive director for PIW and a Los
Angeles-based public affairs pro, called Ketchum's work
for both clients a "sweetheart deal" and a "blatant"
conflict of interest.
"There's an abuse of the public trust," he said.
"If this was a law firm, there's no way they can take
on both clients. There isn t a similar standard or procedure
in the PR industry and it's a fundamental problem."
Massey pointed out that ASCO was aware of the firm's work
on behalf of Medicare and didn t have a problem with Ketchum
handling the two assignments.
Fein said PIW hasn t yet received a response from HHS.
BAIN DIALS UP
Stanton Crenshaw Communications is handling Bain Capital's
$1.5 billion acquisition of Verizon Communications SuperPages
Canada directory business. The deal for the $300M annual
revenues unit is expected to close by yearend.
VC identified SuperPages as a "non-core" asset
as it plans to focus on Internet and cell-phone based yellow
pages ad operations.
Bain, which has more than $20 billion in assets under management,
has experience in managing "carve-out" acquisitions,
such as SuperPages. The Boston-based firm also has a background
in the phone directory business gained via its investment
in Italian yellow pages publisher SEAT.
Bain's investment track record includes stakes in Houghton
Mifflin, Domino's Pizza, Ameritrade and Lowes Cineplex Entertainment.
Alex Stanton is handling press for Bain.
PEPPERDINE U. MAY AX
Pepperdine University has proposed a realignment within
its Seaver College institution that would eliminate PR as
a major and combine several marketing disciplines under
an "integrated marketing" major through its business
The University, which charges about $35K a year for tuition
and boarding, put together a plan to slash $1 million from
the Seaver budget.
"The PR discipline is one of several which are being
looked at," said Jerry Derloshon, director of news
and PR for the university, who noted a handful of other
programs are being looked at as part of an evaluation process.
"What I think the end result should be, and must be,
is a better overall academic program for the students. That
could be keeping PR as a major or calling it something else
like integrated marketing communications with other
Derloshon told O Dwyer's the input of students, alumni
and professionals in the field will be considered and factored
in any final decision.
"I could understand if it was a non-producing major,
but PR is the 12th most popular major at the school,"
said Grant Turck, a junior PR major who is organizing an
effort to put pressure on the school to change its plans.
Turck has fired off e-mails to PR alumni of the school,
many of whom have expressed support of t<%-4>he program
and conveyed those feelings to the school.<%-3> Some
have threatened to withhold contributions, he said.
Derloshon added: "These kinds of inquiries make the
university want to delve into questions like, Would
an integrated marketing communications approach be more
effective and more valuable in the marketplace?
"We are looking at ways to be more effective and the
PR discipline is one of the subjects we're evaluating. It's
part of the dynamics of a university, to stay relevant and
serve the students better."
Derloshon stressed there is no de facto elimination of
any program at this time and described the process as "an
evaluation." He stressed the move is not a "knee-jerk
reaction to budget cuts."
RICKEY PURSUES NEW
David Rickey, senior VP-PR of AmSouth Bank, Birmingham,
Ala., who has been one of PRSA's most active leaders in
recent years, left his job in mid-August to pursue new opportunities.
He said he has been looking for awhile after four and a
half years at the bank and is talking with prospective employers.
Rickey feels that the most honest thing in consideration
of his employer is to leave his current job while looking
AmSouth said no successor has been named. Rick Swagler
is VP of media relations.
As chair of PRSA's board of ethical and professional standards,
Rickey has made a number of professional advisories in recent
months to the Society's membership on ethical issues. He
was co-chair of the PRSA conference in New Orleans last
Edition, Sept. 15, 2004, Page 3
The Wall Street Journal has broadened its coverage
of products and services on Wednesday and Thursdays in its
"Personal Journal" section.
While continuing to focus on breaking news coverage, the
PJ section will now offer a more concentrated focus in the
The "Personal Finance Wednesday" pages will offer
advice for high-net-worth individuals as well as track new
products and services from brokerage firms.
Jonathan Clements "Getting Going" column, Tom
Herman's tax advice and the ongoing family-finance columns
The "Home and Family Thursday" pages will have
more coverage of the home-building, furnishings and appliance
businesses, plus expanded coverage of cars, gadgets and
A new "Weekend Adviser" column by Jane Spencer
has also been added to the Thursday section that will feature
brief items on upcoming TV shows, sports events, books,
movies and music.
The section also includes Kara Swisher's "Home Economics"
column as well as Sue Shellenbarger's and Jeffrey Zaslow's
Following the success of the Thursday "luxury well,"
a section for high-end, luxury consumer products, the Journal
is redesigning the daily well on pages A2 and A3.
A recent survey of Journal subscribers found the Health
& Family and Personal Finance pages to be among the
best-read columns/features in the paper.
The Journal also plans to publish a "Weekend Journal
Part 2" section, starting with a holiday guide that
will appear in the Dec. 3 edition.
These new seasonal supplements will preview events and
trends, and also cover topics such as entertainment, fashion,
travel and cars.
Global Traveler magazine,
the Yardley, Pa.-based publication which was started last
February, is written for the frequent-traveling executive.
GT, which is published monthly with bimonthlies in June/July
and December/January, has an ABC-audited circulation of
Lisa Matte, editor-in-chief, said GT focuses on no-nonsense
news, information and tips for frequent business travelers,
and also takes into account the leisure interests of executive
Regular features include a column called "Fine Vines,"
by Eunice Fried, who profiles the wines of one of GT's featured
destinations. Emily Aaderud, former editor of Conde Nast
Women's Sports & Fitness and Elle magazine, writes about
fashion trends for executive travelers in her monthly column,
"Fashion on the Fly." Alexandra Kirkman, a staff
writer for Forbes magazine, weighs in each month with information
about new travel gadgets in her column, "Tech Toys."
Other features include "Bon Vivant," a profile
of a chef including a selection of recipes to try at home;
"GTEE," an overview of a well-known golf destination;
"Travel Rx," need-to-know information for safe
travel; "Off the Beaten Path," a guide to an up-and-coming
business destination; and "Kicking Back," a comprehensive
article about a well-known leisure destination.
An editorial calendar is available on the magazine's website
Matte wants to get inquiries and pitches sent to her by
e-mail at [email protected].
The Poughkeepsie Journal's
environment editor Dan Shapley wants to get stories about
working on the Hudson River.
The writer should describe their experience working for
one of the Hudson's industries, whether it was an old brick
or lumber yard, a cement or power plant, fishing boat or
other business, said Shapley.
The deadline for submissions is Sept. 17.
Articles may be submitted to [email protected]
or Poughkeepsie Journal, Box 1231, Poughkeepsie, NY 12602.
King, a bimonthly magazine
that was started three years ago, has become a leader in
a growing market of magazines that cater to young African-American
Datwon Thomas, 29, is editor of King, which is a spinoff
of the popular hip-hop magazine XXL, owned by Harris
Following a formula used successfully by Maxim, FHM and
Stuff, King features pinup photos of mostly young black
women, fast cars, and expensive gadgets.
King's paid circulation grew by 52.2%, to 227,323 for the
six-month period ending on June 30, according to the Audit
Bureau of Circulations.
ASIAN FOOD SHOW
Reporters are invited to cover the All Asia Food Expo that
will be held at the Jacob Javits Center on Oct. 26-27 in
Hanna Lee, whose PR firm (Hanna Lee Communications) was
retained to help promote the first-ever Asian food trade
show, said complimentary press registration applications
may be downloaded from www.
The trade event will include exhibitors from China, Korea,
Hong Kong, India, Japan, Malaysia, Philippines, Taiwan,
Thailand, the U.S. and Vietnam, who will showcase hundreds
of foods and beverages.
Phil Lempert, food writer and marketing expert, will give
the opening address at 9 a.m. on Oct. 26.
The event is being organized by Diversified Business Communications
in Portland, Me. Bank of America and Chinese Restaurant
News are sponsors.
(Media news continued
on next page)
Edition, Sept. 15, 2004, Page 4
N.Y. TIMES HIRES
FOOD NEWS REPORTER.
Kim Severson, a food reporter for The San Francisco Chronicle,
who won awards for her articles on childhood obesity and
food beat reporting, is joining The New York Times
on Nov. 1 to help cover the "food revolution."
A memo from "Dining" section editors Barbara
Graustark and Kathleen McElroy said Severson will work with
Marian Burros "to document the battle among food lobbyists,
the USDA and activists over what we eat."
"She'll also write trend stories that show what's
on the table, from fast-food restaurants to suburban kitchens
to high-end dining rooms. She ll spin out stylish profiles
and dig up some good food and restaurant tips from New York's
neighborhoods," the memo said.
Severson, who helped set up the Chronicle's test kitchen
and 20,000 bottle wine cellar, said she is a "big cheeseburger
and fries kind of girl, but I like to know where that burger's
Also hired was Jad Mouawad, previously a technology reporter
for Bloomberg News. He will cover energy for the Times,
replacing Neela Banerjee, who was assigned to the religion
Henry Spierer, a senior producer for NYTimes.com, was promoted
to business editor.
previously an arts reporter and theater critic at The
San Francisco Examiner, was named managing editor of
Caribbean Travel & Life magazine.
was named editorial page editor of The Greenville (S.C.)
Daily Reflector, replacing Mary
Schulken, who left to become an associate editor
with The Charlotte (N.C.) Observer.
who recently was London correspondent for USA Today,
takes over as director of communications for The Associated
Press on Oct. 4, replacing Kelly Tunney.
a financial journalist and CNBC anchor, will write a column
for Reader's Digest called "Money Talks."
Her column will debut in the October issue.
was named chief editor of the newly launched Oil &
Gas Financial Journal, which becomes monthly in 2005.
He is located in PennWell's Houston office, and can be reached
at 713/963-6235, or [email protected].
previously at Seventeen, was named beauty editor
at Good Housekeeping.
was named executive editor of Baby Talk magazine.
currently deputy editor at Gotham/Hamptons/L.A. Confidential
magazines, is moving to Florida to start her own magazine
called New Beauty.
35, was named executive editor of The Chicago Defender,
the oldest black daily newspaper in the U.S.
who stepped down as editor-in-chief of Computerworld,
has joined TechTarget in the same title.
Cheryl Tan recently
joined The Wall Street Journal in New York to cover
the food industry. She can be reached at 212/416-3270, or
formerly features editor at Computerworld, was promoted
to executive editor.
formerly national correspondent, was named executive editor/events,
a new position. She will spearhead the P100 IT Leaders Conference.
Hachette Filipacchi Media, publisher of Elle, Elle
Girl, and Premiere, will publish a test issue
of a new lifestyle magazine for young women (25-35) called
For Me. The issue will hit newsstands Nov. 9.
Local Media Journal is the title of a new biweekly electronic
publication that The Kelsey Group, a Princeton, N.J.-based
consulting firm, will publish.
Charles Laughlin, program director for The Kelsey Report,
is editor of LMJ, which will provide information on the
local media marketplace.
Vogue, in conjunction with Chinese magazine publisher
China Pictorial, will start a Chinese edition of the fashion
"USA Today" is the title of a song on Alan Jackson's
new album, "What I Do."
The song, which Jackson wrote, is about a man, who becomes
famous when he is profiled in a newspaper as "the loneliest
man in the USA today."
Newsweek is trying to hire a "weekend spokesperson."
The publicist, who will manage the communications department
on weekends, and be responsible for pitching stories to
media outlets, "must be available to work weekends
on a rotating schedule," according to the job description
issued by Rosanna Maietta.
Resumes and cover letter should be sent to Maietta, Newsweek,
251 W. 57th st., New York, NY 10019; [email protected].
Lifetime's October issue will be its last, according
to the magazine's co-owners Hearst and the Walt Disney Co.
About 45 staffersexcept Susan Wyland, who was editor-in-chief,
and publisher Suzanne Plagemannwere laid off at the
magazine, which debuted in April 2003.
Edition, Sept. 15, 2004, Page 7
columnist Robert Barker in the Sept. 13 Business Week
says uninformed investors are to blame for the fact that
Omnicom's shares are "badly lagging the broad market."
trading in the late $60's , the shares are about $40 lower
than the all-time high of $107 reached in late 1999. They
re down about 20% for the year while the's &P "500"
is up about 18%.
says he cannot understand why this is so when net income
has risen steadily over the past five years from $500M in
2000 to an estimated $734M for 2004.
"stands out," says Barker, because of its scale
($9.2 billion in revenues over the past 12 months from 5,000
clients) and the diversity of its business.
noted early in his article that "Company execs aren
has given only one interview since June 12, 2002, when a
Wall Street Journal article criticizing OMC's accounting
practices cut the stock from the $70's to the mid-$30's
suggests that the low stock price is being caused by "worry
over the strength of economic growth," a proposed accounting
rule that would force OMC to count in outstanding shares
those backing $2.3 billion in contingent convertible notes,
and a new SEC rule in which employee stock options are charged
also feels that adland's image among inves tors has been
hurt by TV shows such as "Bewitched" which portrayed
adman Darrin Stephens as living a "boom-bust life of
late-night brainstorms and 4 a.m. hangovers."
July 26 Barron's had another take on OMC calling it a "beleagured
stock," and said institutional investors, who hold
more than 80% of the stock, were "miffed" when
Wren and other insiders sold $24 million of stock this year.
A slew of negative stories has toppled Wal-Mart from its
perch as the company with the best corporate reputation,
according to the latest ranking by Delahaye Medialink.
Microsoft, bolstered by
positive news of revenue growth and product innovation,
sits on top of the Delahaye Index for the second-quarter.
Wal-Mart was tarnished
by reports of workplace bias, class-action discrimination
suits and the defeat of its effort to bypass local zoning
laws to open an outlet in Inglewood, Calif. Wal-Mart tumbled
from No. 1 to No. 7 on Delahaye's list.
The rankings are based
on stakeholder relations, financial management, products/services,
organization integrity and organization strength.
Delahaye's top ten companies
are Microsoft, Walt Disney Co., Verizon Communications,
General Motors, Intel, Boeing, Wal-Mart, Ford Motor, General
Electric and Wachovia.
STOCK PAYMENTS DRAW IRE.
Investors and former Interpublic execs have drawn attention
on the IPG Yahoo bulletin board to the current IPG practice
of paying executives in restricted stock.
Since Nov. 1, 2003, a
total of 746,443 restricted shares worth $10.6 million at
the time of the presentation (average of $14.32 a share)
have been given to 20 executives. IPG is currently trading
is usually that the recipients must keep the stock for from
one to three years. Unlike stock options, which may allow
the recipient to buy stock at a lower price than the current
market, no outlay of money is required for restricted shares.
An e-mail posted on the
Yahoo! IPG bulletin board said that the practice of paying
in stock is "not a good way to run a business."
The e-mail writer said "quite a few executives"
are being hired but are being paid in stock.
receiving the restricted shares are XVP Brian Brooks, who
received 102,233 shares worth $15.89 a share or $1,624,993
on Nov. 10, 2003. Other stock transfers, all made after
March 9, 2004, went to individuals including SVP Albert
Conte, 16,206 shares; SVP Robert Thompson, 30,140 shares;
Nick Cyprus, chief accounting officer, 87,351; Nicholas
Camera, general counsel, 14,224; CFO Christopher Coughlin,
53,342; SVP Thomas Dowling, 8,890; VP-CC Philippe Krakowsky,
10,668; former CEO John Dooner, 26,671; CEO David Bell,
124,466, and treasurer Steven Berns, 10,668.
of Payments Used
A number of senior IPG
executives are paid in a variety of ways. Krakowsky, who
heads corporate communications, in 2003 was paid $375,000
in salary; $225,000 in bonuses; $466,250 in restricted stock,
and $6,240 in "other" ($1,066,250). His salary
until Dec. 31, 2006 is listed at $400,000. Medical/ dental
coverage in 2002 totaled $25,916 and he also received a
$10,000 automobile allowance.
A lump sum payment of
$140,000 was made to him before April 1, 2004 under IPG's
"Plan for Credits Equivalent to Interest on Balances
of Deferred Compensation owing under Employment Agreements."
Get $245K Yearly
IPG's agreement with Krakowsky,
who is 42, is that he could get $245,000 each year for 15
years if he retires on or after his 60th birthday.
If he leaves for any reason
before he is 55, the agreement says, he would receive at
least $100,000 each year for 15 years.
The agreement also says:
"If he (Krakowsky) retires, resigns or is terminated
from employment with Interpublic on or after his 55th birthday
but prior to his 60th birthday, he will receive payments
for 15 years ranging from $171,500 to $230,300 per year,
depending upon the year of his termination.
This is an annuity that
Krakowsky and IPG are funding by a $50,000 deduction from
his pay. He would only get the $100,000 yearly payment if
he makes similar contributions to the plan for about 10
years, depending on interest rates.
Edition, Sept. 15, 2004 Page 8
A Pepperdine University
PR major is fighting to save PR from being dropped
as a major (pg. 2).
We applaud the activism of Grant Turck but wonder if he
isn t swimming against the tide.
Pepperdine is thinking of combining PR, advertising and
marketing subjects under a single heading called "integrated
Schools and PR professors have to face the realities of
the market today and make changes.
They're already decades behind the times.
"Corporate communications" (not PR) has been
the term of choice at companies since the 1970s. "Marketing"
and "marketing communications" are also popular
If students want to make an impact in the marketplace,
they d be better off with some major other than "PR"
which has become too identified with press relations.
A corporate veteran told us: "Thirty years ago companies
deflated the value of press relations as almost beneath
their purpose or dignity."
One aspect is that much of corporate America perceives
the press as left wing and anti-business.
Majoring in "branding" or "customer relations"
might be a good idea.
We advise against "integrated marketing," more
commonly called "integrated marketing communications."
IMC died about 10 years ago.
Pepperdine's evaluation of the worth of "PR" might
serve as a touchpoint for a debate on this topic.
Turck has done a good job in supplying background including
the e-mail addresses of David Baird, Ph.D., dean of Seaver
College where PR is housed ([email protected]),
and Bob Chandler, Ph.D., chair of communications, overseeing
PR/ad majors ([email protected]).
We don t share Business Week columnist Robert Barker's
rosy view of Omnicom (pg. 7). He says investors are "missing
the story" (i.e., they re stupid) because the stock
is off 20% this year even though OMC "keeps growing
nicely." Net income grows but so does OMC's debt, which
is $2.3 billion. Another $500 million+ is owed in acquisition
payouts. Goodwill reached $6B as of June 30 vs. $3.4B at
Interpublic, which is nearly the size of OMC. IPG has sworn
off acquisitions while OMC has not. OMC's huge goodwill
account gives it a net tangible value of minus $2.5B. Some
security analysts say OMC should be in the mid-$40's rather
than the late $60's based on a "residual income model"
(net worth plus retained earnings). Even though BW wrote
a positive piece about OMC, no one from the company would
talk to it. Analysts tell us they are concerned about poor
disclosure policies, governance, and earnings quality in
the ad conglomerate sector.
OMC's debt has not
been bothersome partly because of record low interest rates.
It borrowed billions and paid no interest (although
it is now paying 2.7%). The same low rates have been kind
to the U.S., whose debt grew to $6.8 trillion in 2003. The
interest was only $318B in 2003 although it was $356B in
1997 when the debt was $5.4 trillion. "An economy hooked
on debt is vulnerable to the seemingly inevitable rise in
interest rates," wrote economics reporter Daniel Gross
in the Sept. 5 New York Times. This also applies
to companies. Also worrisome is the huge gap in the nation's
balance of trade. As of early 2004, the net financial deficit
with the world was 30% of Gross National Product and this
could rise to as much as 50% in the next four years, said
another NYT piece.
Participants in the Interpublic bulletin board on Yahoo!
are grousing about the pay of top execs at a company whose
stock has fallen from $57 to $11. Philippe Krakowsky, PR
head, got $1.06 million in various forms in 2003 which would
make him one of the highest paid people in PR. He got 50,000
shares of restricted stock worth $500,000 ($10 a share)
on April 1, 2003 "in recognition of his performance."
Krakowsky is a one-person dept. in a company doing $6 billion.
Some organizations have a one-person "PR dept."
and assign the person so many duties that he or she has
little time for the press ...
IPG, OMC, WPP, etc.,
should pay attention to what's said about them on
Yahoo! and similar web bulletin boards. Sometimes there
are gems placed by former executives and employees but at
other times there is misinformation. One posting Sept. 10
said that IPG execs are buying IPG stock with their own
funds. But IPG told us most if not all of the stock acquired
in the "non-open market" is restricted stock that
requires no outlay of cash. At our suggestion, this false
posting was corrected by the contributor ...
A posting on 8/31
by a person saying his or her small firm was bought
out by IPG said there was a loss of motivation after the
sale. The posting continued: "Owning a smaller agency
is nerve wracking You have a substantial asset that could
fall apart in a matter of months. Selling to IPG is a way
to lock in some of that value. Selling is often more about
cashing out than getting in ... More
relief than excitement. I imagine most of these people
are still dedicated, talented pros who have strong incentives
to make their clients happy, but they are no longer people
whose entire fortunes rest on how happy their clients are.
In our case, that changed things tremendously" ...
Other recent departures
at PRSA include webmaster Robin Michaels, who obtained
a job near her home in New Jersey, and assistant controller