Edition, Sept. 22, 2004, Page 1
U.S. PLANS IRAQ PR PUSH.
The U.S. government
is soliciting proposals for an "aggressive" and
comprehensive PR and advertising push in Iraq to convey
military and diplomatic goals to Iraqis and gain their support.
eventual contract will be with the Multi National Corps-Iraq,
or MNC-I, as it is referred to in government circles. That
military entity, which was formed in May, is based at Al
Faw Palace at Camp Victory in Baghdad and is charged jointly
with offensive operations against insurgents and economic
development and stability efforts.
sees the need for PR because "recent polls suggest
support for the Coalition is falling and more and more Iraqis
are questioning Coalition resolve, intentions and effectiveness,"
according to its Request for Information. The Coalition
says it is essential to the future of Iraq that its "core
themes and messages" gain widespread Iraqi support.
via e-mail in Baghdad, Cdr. David Fowler of the U.S. Navy
told O'Dwyer's the agency is currently soliciting and can
t release any information on firms pitching for the work.
He noted his team is short-staffed and in a combat zone
and might need a reminder to provide the results of the
wants to award a contract before Oct. 1.
Pottinger Comms., London, worked with the Coalition Provisional
Authority and local media shops on a multi-million-dollar
democracy PR effort in Iraq before the U.S. handed over
power to the interim Iraqi government on June 30.
NOEL TAKES SPIN
Whirlpool Corp. has tapped Jeff Noel -- an economic development
exec and former government affairs director at Brown &
Williamson -- as VP for communications and public affairs.
Noel is slated to join the Benton Harbor, Mich., appliance
maker on Nov. 1.
The 46-year-old exec plans to leave the post of president
at Cornerstone Alliance, a civic and economic development
group focused on southwest Michigan which he joined in 1993.
Earlier, he was an EVP for the Greater Louisville Economic
Development Partnership and director of government affairs
for Brown & Williamson Tobacco Corp. He began his career
as an assistant to Sen. Wendell Ford (D-Ky.).
Whirlpool had sales of $12 billion last year.
WPP Group's merger with Grey Global Group has no impact
on the proposed management buyout of APCO Worldwide, according
to GGG CEO Ed Meyer.
"There is a proposed APCO management buyout plan proceeding.
It should be completed in the next few weeks," said
an e-mail from Meyer who controls about 70 percent of GGG's
WPP CEO Martin Sorrell referred this NL to Meyer "since
our deal has not been completed yet." Sorrell has called
APCO's sister firm, GCI Group, a key asset in the WPP/Grey
APCO CEO Margery Kraus founded the Washington, D.C.-based
firm in `84. It has 24 offices worldwide, and has run programs
for Dow Corning, Microsoft, and the U.K. Atomic Energy Authority.
OGILVY LANDS BULLOCK.
Tony Bullock, who was chief of staff to New York Senator
Daniel Patrick Moynihan and communications director for
Washington Mayor Anthony Williams, is now at Ogilvy PR Worldwide
in D.C. He has an executive VP-PA post.
Bullock was chief spokesperson for Moynihan from 1996-2000,
and was the Democrat's primary contact with the Clinton
As Williams aide, Bullock was the key communication contact
for the 9/11 terror attack on the Pentagon, and handled
the media during the anthrax contamination scare.
Bullock served as a county legislator in Suffolk County,
Edition, Sept. 22, 2004, Page 2
ON IMAGE PROBLEM.
Wal-Mart has an image problem that it is working "day
and night" to fix, said Mona Williams, VP-corporate
communications of the Bentonville, Ark.-based retailer.
She said the company agrees with the Sept. 14 New York Times
editorial that said Wal-Mart's image was hurt because of
"bad facts" and not "bad spin."
The NYT recounted recent charges hurled against the world's
biggest company, including locking workers overnight in
its stores, the largest sexual discrimination lawsuit in
history covering 1.6 million current and former female workers,
and being blamed in the recent California supermarket strike
for the need to cut wages and health benefits. "If
Wal-Mart wants to do a better job in telling its story,
it needs to work on having a better story to tell,"
said the paper.
Williams, however, took issue with the Times writer who
focused on a quote from Wal-Mart CEO Lee Scott about the
need to compromise when appropriate. That, she said, missed
Scott's message, according to Williams, is that "Wal-Mart
has a wonderful story to tell. We offer good jobs and competitive
wages and benefits to more than one million people. That's
the Wal-Mart story," she said.
Williams said Fleishman-Hillard is helping Wal-Mart on
merchandising promotion, as well as corporate reputation
CSV 'STAR' IN MGM/SONY
Citigate Sard Verbinnen is advising Metro-Goldwyn-Mayer
in its $4.9 billion merger into a consortium led by Sony
Corp. of America. The bid edged one by Time Warner, which
was considered the front-runner, in the effort to acquire
MGM's library of 4,000 films including "The Wizard
of Oz," "Annie Hall," "The Invasion
of the Body Snatchers," "The Graduate," "The
Silence of the Lambs," "Moonstruck," "The
Great Escape," "The Good, The Bad and The Ugly,"
"Chitty Chitty Bang Bang," plus the James Bond
and Pink Panther series.
CSV's George Sard and Stephanie Pillersdorf are helping
MGM's Joseph Fitzgerald, executive VP-IR and corporate communications,
and Janet Janjigian, SVP-CC, promote the transaction.
The Sony-led consortium includes Texas Pacific Group, Providence
Equity Partners and DLJ Merchant Banking Partners. Comcast,
once the deal is complete, has the right to purchase a 20
percent stake in the merged venture.
DAI NIPPON ENDS IPRA
Dai Nippon, Japan's largest printing company, is ending
its $100,000 yearly contribution to the Golden World Awards
program of the International PR Assn. at the end of 2004.
The bimonthly glossy FrontLine magazine of IPRA is now
being published only on IPRA's website (ipra.org) in a cost-saving
IPRA, which has about 1,000 members in nearly 100 countries,
will celebrate its 50th year next June in Istanbul. Its
annual awards banquet will take place in London Oct. 21.
Donald K. Wright, Ph.D., professor in the department of
communications, University of South Alabama and 2004 president
of IPRA, said Dai Nippon cited the weak Japanese economy
in ending its sponsorship. The company said the sponsorship
has been "a valuable investment" for it, said
Wright said Japanese companies such as Nissan, NEC and
Dai Nippon have been the exclusive sponsors of the awards
program for the past 15 years. He said thanks is due to
IPRA past president Roy Sanada and his company, Japan Counselors,
Tokyo, for helping to obtain the sponsors.
KELLEY LEADS CHEVRON
Chevron USA paid Penguin Partners--the firm of Cassidy &
Assocs. vice chairman emeritus Paul X. Kelley--$120K during
the first-half to push for the siting and permitting of
a liquified natural gas receiving terminal "somewhere
on the U.S. coastline."
Kelley is the former Marine Corps Commandant who joined
Cassidy & Assocs. in `89. He, along with partner Harry
Barsh, lobbied the House and Pentagon on behalf of Chevron.
David O'Reilly, ChevronTexaco CEO, delivered his own pitch
for an LNG terminal during a speech before the U.S. Chamber
of Commerce on June 23. He blamed NIMBYism, environmental
and regulatory obstacles for blocking the construction of
a facility to receive LNG from sources overseas.
O'Reilly said the nation has four LNG terminals, and needs
another 10 by `15 to keep up with projected demand. The
CEO also noted that there hasn t been a refinery built in
the U.S. since `70.
Global energy demand, according to O Reilly, is slated
to grow 40 percent over the next two decades, largely fueled
by the rapid industrialization of China.
Cassidy is an Interpublic unit.
EIN SUPPORTS BUSH
Washington, D.C.-based Ein Comms. has been retained by Doubleday
to bolster its PR defense and rollout of Kitty Kelley's
expose on the Bush clan, "The Family: The Real Story
of the Bush Dynasty."
Marina Ein, founder and president of the firm, confirmed
the hire to O'Dwyer's, adding EC is supporting publicity
efforts by Doubleday's own staff.
The publisher and Ein issued a statement last week backing
comments by President George W. Bush's sister-in-law, Sharon,
that the current president used cocaine at Camp David while
his father was president. Sharon Bush now denies giving
Kelley that statement, but Doubleday claims she confirmed
Bush's drug use on more than one occasion.
Doubleday also refuted assertions by NBC's "Today"
host Matt Lauer and Sharon Bush that Kelley had a "relationship"
with PR exec and former N.Y. Daily News editor Lou Colasuonno
prior to his witnessing a lunch meeting with Bush and Kelley
Edition, Sept. 22, 2004, Page 3
BUZZ FROM 'OPRAH'
General Motors gave away 276 new Pontiac G6s, which each
cost about $28,000, to members of the audience during the
season-opening "Oprah Winfrey Show" on Sept. 13.
Mark-Hans Richter, director of marketing, told Auto
Week the PR value of the product placement is "incalculable.
The buzz and validity is priceless, especially among women."
Winfrey spent the first half of her syndicated talk showwhich
is seen in 212 U.S. markets and 109 other marketsdebuting
the new sedan. A 30-second commercial on the show sells
for about $70,000.
Pontiac's African-American ad agency, Vigilante, handled
the product placement on the show.
Mike Paul, whose firm handles PR for the small New York-based
ad agency, credits the placement to a chance meeting that
Larry Woodward, president/ CEO of Vigilante, had with Gayle
King, editor-in-chief of O Magazine, while waiting to catch
their flights to Chicago out of Westchester County, N.Y.,
airport last year.
It wasn t until a few weeks later at a GM meeting that
Woodward heard the client talk about ideas for introducing
the G6 and things started to click, Paul said.
Products Abound on
"The Apprentice," the hit reality TV show hosted
by Donald Trump, which began its second season on Sept.
9, is also ladened with product placements from major companies.
Some of the companies plugged on the shows are paying "product
integration" fees of about $1 million each, according
to The Wall Street Journal.
The show's 18 contestants competed to design a new toy
for Mattel in the opening episode. Three Mattel executives
judged the ideas and picked a winner. In the Sept. 23 episode,
the participants will design a marketing plan for a new
variety of Procter & Gamble's Crest toothpaste.
NEW MAGS SHOWCASE
The first issue of T: Men's Fashion was distributed
in the Sept. 19 edition of The New York Times.
T: The New York Times Style Magazine is a new collection
of magazines that showcase stylish living today and feature
the latest trends in men's and women's fashion, design and
T is published eight times per year as a complement to
the New York Times Magazine and replaces the magazine's
"Part 2" publication.
T is a family of four magazine, each published twice per
year, and includes:
T: Women's Fashion (first published on Aug. 29) which
sorts and selects the hottest new signature pieces and trends
in women's fashion.
T: Men's Fashion offers a tailored round up of the
best looks, trends and personalities in men's fashion.
T: Design will reveal how the lines in home design
now cross and diverge in architecture, decor and home furnishings.
It will publish on Oct. 10.
T: Living will feature lifestyle and entertaining
trends and report on the latest in food, wine, tabletop,
kitchens, bathrooms and more. The magazine, edited by Amanda
Hessar, will be published on Nov. 7.
Each issue of T has features and news columns.
Starting in 2005, The Sophisticated Traveler will join the
T magazine collection and will continue to report on exotic
travel destinations around the world.
a freelance writer currently living in New York, is relocating
to San Clemente, Calif., to become editor of SG Magazine,
which covers women's action sports.
Dan Wakeford and
were promoted to co-executive editors of In
Touch Weekly, based in Englewood Cliffs, N.J. Wakeford
was news director and Lee had been articles director.
previously editor of Preservation, published by the
National Trust for Historic Preservation, has joined The
Phi Beta Kappa Society in Washington, D.C., as editor of
The American Scholar,
the society's quarterly journal of intellectual and cultural
who was writing for New York's "Intelligencer"
section, will write a column about real estate and architecture.
previously editor-in-chief of The San Diego Business
Journal, has joined Workforce Management, a twice-monthly
magazine for human resource executives, as editor, replacing
who becomes executive editor, overseeing content of the
Irvine, Calif.-based magazine.
longtime managing editor for news at WTTG-TV in Washington,
D.C., has joined Hearst-Argyle
Television as D.C. bureau chief. She replaces Peter
Barnes, who is starting a book publishing firm.
previously a freelance writer, was named assistant managing
editor of Money magazine, and
Ryan D'Agostino, formerly of Jungle Media, was hired
as a senior editor.
has left The New York Sun,
where he was news editor for the past two years.
The Associated Press
is cutting contract and temporary employees worldwide,
according to I Want Media.com.
A "tipster" told the website that bureau chiefs
and news editors are being let go, and some bureaus are
said to be closed for most of the weekend.
CNN has closed its
Spanish-language news website. The company said CNNenEspanol.com
was one of the services "that is not viable financially."
The Chicago Sun-Times
unionized news staffers have voted to authorize a
strike when their contract expires Sept. 30. Staffers are
angry about getting meager wage increases during the years
when top Hollinger execs allegedly skimmed hundreds of millions
of dollars in company profits.
AlwaysOn, a website
(www.alwayson-network. com), is starting a quarterly print
magazine this winter covering "innovation in
technology and media."
The first issue, which is free on request, will have interviews
with Bill Gates, Michael Powell, Jonathan Schwartz, Stratton
Sclavos, and other top tech people, plus a special section
on the 100 most innovative companies.
Tony Perkins, founding editor of Red Herring, is
editor of AlwaysOn, which began as a blog. He is located
at PO Box 620454, Woodside, Calif.
(Media news continued
on next page)
Edition, Sept. 22, 2004, Page 4
JOURNAL TO START
The Wall Street Journal , which is looking for additional
ad revenue, is relaunching a Saturday edition on Sept. 10,
The publisher also believes the new edition will further
broaden the paper's relationship with readers, who have
to rely on its website to stay on top of weekend news until
it is back in print on Monday.
The Saturday paper will have the latest business and financial
news and information, through the close of Friday's markets,
and a new section, called "Pursuits," which will
cover such topics as personal finance, health, travel, cars,
entertainment, sports, home decor and leisure activities.
The company wouldn t say how many pages the weekend paper
The launch will require the hiring of an estimated 150
additional employees, more than half in the news department,
the paper said. The new edition will be delivered at no
additional charge to all subscribers, and sold at newsstands
across the U.S. Subscribers will have the option of providing
a separate address for weekend delivery; currently 67% of
the paper's subscribers get their copy each day at home.
The Journal was published six days a week from its founding
in 1889 until 1953, when, following the ending of Saturday
trading on the New York Stock Exchange, publication was
cut back to five days.
The Journal has a print and online circulation of 2.1 million.
2004 SEES JUMP
IN LIFESTYLE TITLES.
The number of lifestyle magazines continues to rise, growing
to 264 magazines published in 2004, up from 206 lifestyle
titles in 2003, according to the 17th edition of the National
Directory of Magazines.
The new directory, published by Oxbridge Communications,
lists more than 18,800 business and consumer publications
in its new edition.
Several other magazine categories showed major growth from
2003 to 2004:
Crafts: up 25% to 129 publications from 103;
Golf: up 24% to 135 publications from 109;
Political science and politics: up 23% to 128 publications
At the same time, other categories are declining in number.
"Management" titles fell 25% from 127 publications
to 95; "news" magazine titles declined 24% to
57, and "History" titles decreased 23% to 128
publications in 2004.
The categories with the largest number of publications
continue to be "College Student/Alumni" with 971
publications; "Medicine" with 965 publications,
and "Religion/Theology" with 724 publications.
Luxury SpaFinder Magazine
(formerly Spa Finder Magazine), which debuted with
its September/October issue, is aiming at the booming luxury
and healthy living markets, which is now the fourth-largest
leisure industry in the U.S., with annual revenues approaching
The revamped bimonthly magazine will offer a blend of spa-inspired
topics -- travel, fashion, home spa and other lifestyle
Gary Walther, former editor of Departures, is leading
the magazine's editorial makeover.
Regular features will include expert white papers on health
and medical issues, profiles of the people behind the luxury
spa experience and the world's most luxurious spas, as well
as late-breaking beauty, health and wellness trends.
The magazine's editorial offices are located at 91 5th
ave. in New York. Walther can be reached at 212/924-6800.
Suede, a new fashion and
beauty magazine that speaks to young woman of color, has
arrived on newsstands.
Essence Communications, publisher of the new monthly, said
Suede will cover "everything from personalities, fashion
history, pop culture, supermodels and trends to watch, in
addition to the clothes, shoes and bling that urban fashionistas
The magazine's beauty sections will focus on makeup and
hair styling, while a fashion section will have features
on the latest designer clothes. There is also a gossip column
and living section, showing celebrities inside their homes.
Suzanne Boyd, who is editor-in-chief, heads Suede's editorial
staff, which also includes Serena French, executive editor;
Ian Hylton, editor-at-large, Agnes Cammock, fashion director;
Elayne Fluker, managing editor; Deborah Frank, deputy editor;
Margeaux Watson, arts and entertainment editor; Marcia Cole,
deputy editor/lifestyle and features, and Ying Chung, beauty
Thalia, an Hispanic women's
lifestyle magazine named after recording artist Thalia Sodi,
is ceasing publication after three issues.
Hope, a magazine launched in 1996 in an effort to counter
the "bad news" with stories about people who were
trying to make the world a better place, will cease publication
at the end of the year.
The New York Daily News
is launching a new Sunday celebrity magazine, called 25hours,
and a weekly Spanish-language giveaway newspaper, Hora Hispania.
The glossy magazine will be distributed as an insert in
the Sunday edition on Oct. 3, the same day the paper will
start carrying Life, which has been revived as a newspaper
Jayne Gould is editor of 25hours, which will contain mostly
full-color photos of celebrities taken at book parties,
record releases and movie premieres in and around Manhattan.
Edition, Sept. 22, 2004, Page 7
Supporters of PRSA's 40-year-old accreditation program complained
in two Assembly delegate teleconferences Sept. 14 that the
program was being "diminished" and "slowly
rapped the proposal to end the "five years in PR"
requirement before anyone can take the test and the proposal
to decouple the Assembly from the APR rule.
the Assembly from APR failed to gain the needed two-thirds
majority last year by only five votes.
Cleveland chapter of PRSA, with support from other chapters,
is sponsoring a move to decouple the Assembly at this year's
meeting Oct. 23 in New York.
the agenda for the Assembly puts discussion of decoupling
and the removal of the five-year rule at 3:15 in the afternoon,
the end of a long day for the delegates.
have arrived the night before from other parts of the country
and often start the day of the Assembly at 6 a.m. The Assembly
itself starts at 8 a.m. Most of the time until 3:15 is taken
up by speeches by Society leaders and COO Catherine Bolton.
motion to have the decoupling debate in the morning last
year instead of the afternoon was blocked by APR supporters
who said it wouldn t be "fair" to change the agenda
since some APR supporters would not arrive until the afternoon.
of decoupling replied it wasn t "fair" to schedule
the debate in the afternoon in the first place.
of Five-Year Rule Rapped
delegates were especially annoyed at the proposed removal
of the requirement that APR candidates have at least five
years of PR experience.
Scott of Kailo Communications Studio, Corpus Christi, Tex.,
chair of the Universal Accreditation Board, which has eight
other member organizations besides PRSA, said some of the
groups never had a five-years-in-PR rule and those that
did have them, dropped it.
a delegate who asked about this subject on the teleconference,
Scott said she wanted PRSA members to be on "a level
playing field" with members of the other groups. PRSA
members "ought not to be penalized," she added.
said many people from other disciplines such as marketing
and journalism are taking PR jobs and their qualifications
can be assessed in the "Readiness Review" process
that precedes the multiple-choice exam.
Fredman, of Overland Park, Kan., commenting on the bid to
drop the five-year rule, said he thought APR was being slowly
"People at national seem to be doing everything they
can to phase out APR," he said.
president Del Galloway, Christopher Lynch of PRSA/Cleveland,
board member Tom Vitelli spoke in favor of decoupling the
Assembly, saying it would encourage participation by chapter
leaders who know the issues and would end the problem of
empty seats at Assemblies.
Assembly seats were unoccupied in the past two years.
Has APR Problems
Fishman, board member of the National Capital Chapter who
is liaison for the chapter's APR program, told the teleconference
that the chapter is having "difficulties" in getting
the new APR process "off the ground." She asked
if national could supply funds to the chapter, the biggest
in PRSA with more than 1,000 members.
funds would help to purchase educational materials needed
for the APR process and would also help in renting space
so the Readiness Review could be administered, she said.
by PRSA members nationally in the new APR process, created
with four years of work and
$250,000, has been minimal.
56 PRSA members took the multiple-choice exam
in the first year ended June 30, 2004, with 41 of them passing
calendar 2002, 274 of 488 PRSA candidates passed the previous
PRSA is launching a one-year effort aimed at diversifying
its membership so that it reflects the ethnic, racial and
sexual-orientation of the American population.
Rosanna Fiske, chair of
the National Diversity Committee, said that Hispanic-Americans
are 11% of the U.S. population and African-Americans 10%
but only 4% of members are Hispanic and 5% are African-American.
She said employers of
all types should strive to match the ethnic and racial make-ups
of their respective geographical areas.
The committee has come
up with a number of programs and initiatives:
a new area in the Job Center of the PRSA website (prsa.org),
will help employers to identify PR pros with experience
and training in multicultural communications and diversity.
Members with diverse
backgrounds will be given visible roles throughout the Society.
will include a diversity tool kit, and a teleconference
to guide chapters.
PRSA will work closely
with ethnic media such as HispanicPRWire and BlackPRWire,
which have agreed to provide news feeds onto PRSA's website.
and topics are to be part of at least 20% of the professional
Media exposure will
be sought to establish PRSA as the source for diversity
knowledge in PR.
PR21 has recruited Phil Armstrong from Euro RSCG Magnet
to run its Washington, D.C., unit that is housed in the
office of parent firm Edelman PR Worldwide. He was executive
VP in charge of corporate and PA at the unit of France-based
Armstrong told O'Dwyer's
he hopes to have a lease finalized in Georgetown by November.
He's looking to build a "critical mass" of six
people by the end of the year.
He made his PR mark at
Hill & Knowlton during the early 90s when he helped
run the U.S. Catholic Conference anti-abortion account.
Another H&K alum, John Berard, runs PR21/San Francisco.
Armstrong also held a
senior VP slot at The Jefferson Group and was managing director
at Earle Palmer Brown responsible for its Washington, New
York and Philadelphia offices.
Euro RSCG Magnet has not
named a replacement for Armstrong.
Edition, Sept. 22, 2004 Page 8
as some media are now calling CBS anchor Dan Rather,
made a mistake in using faulty evidence to back up a story
about President Bush's National Guard service.
CBS has been fatally slow in addressing this crisis, just
like a lot of companies that are hit with crises.
The larger issue involved is the ability of the public to
deal with sophisticated election year propaganda techniques
such as "framing" and endless ad hominem arguments.
Framing is focusing attention on a topic or angle most
harmful to the other side, thus co-opting discussion of
other topics or angles.
Some charges, such as cowardice in the face of enemy forces,
lying about military service, disloyalty to fellow soldiers,
giving support and comfort to the enemy, etc., are so strong
that almost no arguments can erase the stain of them.
According to New York Times columnist Maureen Dowd,
whom we acknowledge is left-leaning, the Bush Administration
"has been so dazzling in misleading the public with
audacious, mendacious malarkey that the Democrats fear the
Bushies are capable of any level of deceit."
Dowd (Sept. 16) dismissed the claim of some Democrats that
GOP strategist Karl Rove planted false documents with Rather
about Guard service.
In this particular battle, the pro-Bush forces are focusing
on the questionable documents about Bush's service while
the pro-John Kerry forces are trying to get the focus on
what the actual service was. Kerry forces are guilty of
their own smears and propaganda efforts against Bush although
mostly they are on the defensive.
They spent a month defending against charges of the Swift
Boat Veterans which NYT columnist Nicholas Kristof wrote
Sept. 18 was "one of the ugliest smears in modern U.S.
politics." He said the Swift Boat claims were "contradicted
by official records and virtually everyone who witnessed
Europeans regard Americans
as nearly illiterate when it comes to economics,
foreign affairs, etc., and thus susceptible to propaganda
efforts by Bush and Kerry forces. The American I.Q. has
taken a tumble in recent years. The National Endowment for
the Arts surveyed 17,135 people and found a steep decline
in reading. Author Andrew Solomon wrote in the July 10 New
York Times that the 1980s "coincided with the beginning
of the catastrophic downturn in reading" and that ability
to think was also a casualty.
Mark Goldblatt of the Fashion Institute of Technology wrote
in the New York Post Sept. 13 that his freshman students
are ignorant of the basic rules of grammar. They can t even
seem to reason things out, he said, because their high school
teachers have emphasized "creativity" in writing
rather than "correctness."
In the current political debate, the "characters"
of Bush and Kerry are hashed over endlessly while facts
about actual issues often get short shrift.
PRSA has finally admitted
-- 15 years later -- that its Institute for PR Research
& Education was right in seeking non-APR board
members in 1989.
The PRSA board that year demanded that all 12 directors
of the Institute be accredited. When the Institute refused,
PRSA disowned it and created the PRSA Foundation.
The Institute, led by Paul Alvarez of Ketchum, said it
couldn t find the corporate big-hitters that it needed for
its board if they had to be APR.
PRSA leaders, including 1990 president Jerry Dalton, wanted
a Foundation that would be under the thumb of the national
board. That has been achieved. In fact, the Foundation board
and national board of PRSA are now one and the same.
PRSA was steaming because the Institute, which once had
all of its directors appointed by PRSA, had decided that
only one would be appointed.
Institute directors pointed out the law said the Institute
was supposed to be independent of PRSA and they simply were
behaving that way.
Judith Phair, 2005 PRSA president, told a teleconference
Sept. 14 that a new 12-person "advisory board"
of the Foundation will have five members who may not even
belong to PRSA. They will bring "added expertise to
both philanthropy and in special initiatives the Foundation
may be supporting ... " she said. That's just what
the Institute wanted back in '89.
The Institute had revenues of $338,000 in 2003 vs. the
Foundation's $174,131. Having two educational foundations
in PR has been wasteful.
Sept. 23 is the last
day that candidates can file to run for national office
from the floor of the Oct. 24 Assembly of PRSA. Reports
are that two candidates may file. If they do so, this will
be another reason to suspend the usual agenda which turns
over the morning session to speeches by PRSA leaders (three
hours this year). Such speeches could easily be put on paper.
The flawed electronic voting system used by Assembly not
only does not leave a paper trail, it doesn t leave an electronic
trail. No one has any idea of how the 290 delegates voted
and especially whether chapter delegates are obeying instructions
to vote a certain way.
Each delegation should keep a written record of how the
delegates voted and this should be published immediately
for conference attendees and other members (via the PRSA
web) so they can see how their reps voted (just like the
record kept for the U.S. House and Senate).