Edition, Sept. 29, 2004, Page 1
B-M SAILS WITH OLD NAVY.
has won the review for Old Navy's PR account, beating incumbent
DeVries PR and Manning Selvage & Lee.
retailer -- which is owned by The Gap parent, Gap Inc. and
runs 800 retail stores in the U.S. and Canada -- said it
wanted to take a fresh look at its communications efforts.
Beaudoin, Old Navy's senior VP of marketing, said B-M's
team showed "passion" for the brand and brought
fresh ideas to the table.
is part of Interpublic, while MS&L is a Publicis unit
and B-M is owned by WPP Group.
Resources International handled the review.
SCHUMACHER SPLITS FROM K-M.
Carol Schumacher has exited her SVP-corporate affairs post
at Oklahoma City-based Kerr-McGee.
John Christiansen, a K-M spokesperson, declined to comment
about the departure of the 48-year-old executive, and whether
there are plans to name a replacement. He would only confirm
that she is no longer with the oil & gas combine.
joined K-M in 02 from The Home Depot, where she was
VP-PR. She was featured in K-M's annual report that year
standing next to CEO Luke Corbett. Prior to K-M, Schumacher
was general manager of Edelman PR Worldwide's Atlanta office,
and executive VP at Cohn & Wolfe.
LAZIO BANKS JOB
AT JP MORGAN CHASE.
Rick Lazio, the former Republican Congressman who lost the
`00 New York Senate race to Hillary Clinton, will join JP
Morgan Chase Oct. 1 as VP-global government relations and
46-year-old Long Islander was elected to Congress in `92.
He served on the Commerce and Banking committees, where
he specialized in financial services modernization issues.
He entered the New York Senate fray five months before election
day after then-New York City Mayor Rudy Giuliani dropped
out to deal with prostate cancer.
joins JP Morgan Chase from the Financial Services Forum,
a group of CEOs from leading financial services firms that
advocates for open worldwide markets. He was FSF's president/CEO.
members include the heads of Citigroup, American Int l Group,
Prudential Financial, American Express, Bank of New York,
Fidelity Investments and JP Morgan Chase, which is led by
WEBER STARTS OVER AGAIN.
Larry Weber has left Interpublic, where he served as a consultant
after heading its Advanced Marketing Services unit, to unveil
the W2 Group in Waltham, MA.
under W2, has moved to acquire Racepoint Group, a PR firm
headed by his former COO and longtime co-worker Marijean
Lauzier. Linux pioneer Redhat is a flagship client of the
firm, which staffs about 30.
has also created Digital Influence Group as the second half
of W2. That entity will staff about four or five and focus
on "constituency management" -- PR -- within emerging
technology and digital channels.
said he maintains strong relationships with Interpublic
execs and said selling his firm to the conglomerate to eventually
create "the largest PR firm the world," Weber
Shandwick, was the right thing to do. Weber has a non-solicit
clause with IPG, but can compete with IPG firms, although
he said he would never go after their clients.
said he is bullish on the tech sector with the caveat that
it will never be close to what it was for PR in the late
1990s and 2000.
PR exec built The Weber Group into a tech powerhouse before
eventually selling it to Interpublic for about $16 million.
didn t expect me to sit on a beach for the rest of my life,
did you?" Weber asked.
SORRELL SPURS HAVAS.
Havas shares jumped more than 10 percent Sept. 27 following
a report that WPP Group CEO Martin Sorrell has had conversations
with French corporate raider Vincent Bollore. The Guardian
quoted Sorrell saying that he has been "in touch"
with Bollore, who owns 14 percent of Havas.
Frenchman opposed Havas bid for Grey Global Group, a competition
that Sorrell won. Bollore considered the deal too risky.
however, played down speculation that WPP was set to make
a move for Havas. He told the paper that WPP is in no rush
to make any more deals. It expects to wrap up the Grey acquisition
by early '05.
Havas spokesman said the ad/PR combine will not be "destabilized"
over reports that it may be a takeover target.
meanwhile, was awarded a $30 million bonus in cash/stock
under a WPP incentive plan. The award was granted to Sorrell's
JMS Financial Services.
Edition, Sept. 29, 2004, Page 2
PN TACKLES GLOBAL WARMING.
Porter Novelli is helping the Business Roundtable in promoting
member participation in its "Climate Resolve"
program. CR was set up in 03 to help companies meet
President Bush's call to voluntarily cut emissions of greenhouse
gas 18 percent by 12.
The Omnicom unit, according to BR spokesperson Jennifer
Handt, is assisting in media outreach, but she added that
the bulk of the work will be handled in-house.
Handt said BR kicked off an ad campaign in the Washington
Post and Roll Call on Sept. 23 to target key Congressional
decision-makers. Michael Kehs, who works on the BR account,
said PN created the ads.
There are also "one-pagers" in the works for
Congressional aides, environmental officials and reporters
to keep them abreast of efforts to control greenhouse gas.
BR hosted a two-day CR workshop (Sept. 22-23) that featured
presentations from the Dept. of Energy and Environmental
BR, which represents CEOs that head companies with a combined
$4 trillion in annual revenues, says 70 percent of its members
have signed up for CR.
They are eager to avoid the mandated cuts that are going
into effect in much of the world under the Kyoto Protocol,
the pending international treaty of global warming.
LEWTON TAKES WAGGED
Kathleen Lewton, recently a senior VP at Hill & Knowlton
and 2001 president of PR Society of America, has taken a
SVP post in Waggener Edstrom's Stamford, Conn., office.
Lewton heads WE's East Coast bioscience work.
She was previously at Omnicom units Fleishman-Hillard and
Porter Novelli for 10 years, resigning from F-H in December
for the H&K post. Lewton was national healthcare head
at PN before moving over to F-H.
She is co-chair of PRSA's 2004 International Conference.
The cryonics institution which is preserving baseball legend
Ted Williams remains has brought in PR support amid national
coverage of a legal battle for the Splendid Splinter's remains.
Phoenix-based WalshComm was tapped from among several firms
in July by the Alcor Life Extension Foundation after being
recommended by Alcor's lobbyist, Barry Arons, according
to partner Deborah Johnson.
She told O'Dwyer's the firm is working to better inform
the public and media about cryonics and to represent Alcor
as the world leader in that field.
Recent placements include a segment on the History Channel
and Arizona NPR station KJZZ.
The firm, founded by CPA and attorney Cheryl Walsh and
formerly known as Growth Strategies Group, focuses on "high
stakes" communications like crisis PR and litigation
support including witness prep and media relations for court
A Superior Court Judge ordered non-profit Alcor this month
to present the "document of gift" to Williams
nephews, who contest his son John Henry William's claim
that Ted wanted to be preserved via cryonics.
The nephews say Ted wanted to be cremated. John died earlier
The Red Sox legend died in 2002 at 83.
U.S. SENDS CAT BACK.
The Council of American-Islamic Relations denounced the
Dept. of Homeland Security's decision to deport the former
Cat Stevens (now Yusuf Islam) for alleged links to terror
Nihad Awad, executive director of CAIR, said the decision
to deport Islam "sends the disturbing message that
even moderate and mainstream Muslims will now be treated
The Council released a statement during its Sept. 22 Washington,
D.C., press conference referring to Islam as "one of
the most widely known and respected personalities in the
Muslim world. He has a long history of promoting peace and
reconciliation and condemning terrorism."
The Council asked the Bush Administration to explain why
Islam was barred from traveling here, and said his deportation
"is not the way to win the hearts and minds of Muslims
Islam, with his daughter, was on a London-to-Washington,
D.C., flight on Sept. 22 when the flight was diverted to
Bangor, Maine. A United Airlines worker in London missed
Islam's name on a "watch list."
As Stevens, the singer had mega-hits, such as "Moonshadow,"
"Morning has Broken," and "Peace Train,"
during the `70s.
Islam last visited the U.S. in May with no governmental
He converted to Islam in `77, and now heads a trust for
Muslim schools in the U.K. In that capacity, Islam has met
with Prime Minister Tony Blair and Prince Charles.
The Muslim Assn. of Britain called Islam's deportation
STONE IS HURT IN CAR
Bob Stone, a principal in The Dilenschneider Group, is recovering
from serious injuries after being involved in a two-car
collision on Sept. 3.
Stone, who turned 84 on Aug. 23, said his seat belt and
air bags may have saved his life. "My seat belt allowed
me to keep control of car, and the air bags prevented me
from hitting the dashboard."
He was hit head-on by the other car, which he said was
driven by "an elderly woman," who was also taken
by ambulance to a hospital.
He is undergoing special therapy for an injured collarbone
and torn rotator cuff as well as several bruises.
Stone, who does not know when he will be able to return
to work, said he enjoys getting phone calls from friends.
His number is 914/591-5534.
Edition, Sept. 29, 2004, Page 3
PROFS SEEK TOUGHER
Some 60 professors of journalism and law have asked the
American Society of Magazine Editors to enact new rules
to require disclosure of product placements in magazines,
and to prohibit the disguising of ads as editorial content,
or providing special favors to advertisers.
The letter, which was written by Commercial Alert, a group
that opposes commercialism, was recently sent to ASME's
executive director Marlene Kahan.
Mark Whitaker, editor of Newsweek and ASME president,
has already announced that the group was going to reevaluate
its ad guidelines (NL, Aug. 18). Under the current guidelines,
publishers are not supposed to run ads next to stories about
the same product, get products mentioned in stories, create
contests linked to magazines, and run ads that look like
In the letter, the professors said "magazine editors
in the U.S. are under increasing pressure to weave advertising
into their editorial content. In the past, advertisers have
sought to influence stories, often with success. Now they
are going further, and seeking to turn ads into articles."
The signers of the letter said these efforts are a "fundamental
threat to press freedom and to the integrity of American
"If magazines become mere tout sheets for products
and the interests of those who sell them, then every story
will be suspect, and the reading public may have nowhere
to turn for information that is truly independent of reigning
commercial interests," the professors said.
Gary Ruskin is executive director of Commercial Alert,
which has more than 2,000 members.
STUDY FINDS BIASED
American Enterprise Institute economists John Lott Jr. and
Kevin Hassett have released a new study titled, "Is
Newspaper Coverage of Economic Events Politically Biased?"
The results from the study suggest U.S. papers tend to
give more positive news coverage to the same economic news
when a Democrat is in the White House than when a Republican
is. Specifically, the highest bias is found in relation
to the reporting of durable goods and unemployment, which
trend positive towards Presidents who are Democrats by up
Lott believes the study, for the first time, provides an
objective measure of media bias.
He points out the major news services and the top papers
-- The Washington Post, Chicago Tribune, The
Associated Press and The New York Times -- tend to
be the least likely to report positive news during Republican
administrations, while The Houston Chronicle slightly
favors Republicans. Only one major newspaper treated one
GOP administration significantly more positively than the
Clinton Administration: The Los Angeles Times.
"Economists have been puzzled this year by why people's
perceptions about the economy have lagged the economic data,"
said Lott. "For example, over the last 12 months the
economy grew almost exactly as fast as it did during the
best 12-month period during Clinton's two terms. But the
economic mood of the country has been much different. This
study helps explain why," he said.
CBS FAILED IN
' NEWS OBJECTIVITY.'
Andrew Bernstein, senior writer for the Ayn Rand Institute
in Irvine, Calif., said the failure of Dan Rather and CBS
News to properly check their sources is representative of
a widespread rejection of objectivity within the news media.
"No serious thinker any longer believes in a verifiable,
objective reality," said one newsman. An article in
the Atlantic Monthly concluded that it is "better to
admit from the start the inevitable subjectivity of journalism,
and then to treat it as a necessary condition."
Such mainstream advocates of what is known as the "new
journalism" explicitly devalue, even outright repudiate,
a rigorous commitment to facts and truth in the news, said
Bernstein. He quotes an editor of The Washington Post,
who said: "The old objectivity really wasn t the way
Given such an approach, Bernstein asks, why should reporters
bother to verify facts as long as a story is congruent with
their political agenda? For example, he said CBS News still
stands by its 1988 story of "combat veterans"
confessing to heinous actions in Vietnam even though research
by an independent writer later demonstrated the fabricated
nature of the claims.
"Why should they bow before the facts?," Bernstein
asks. "Or why should The New York Times bother to check
the truth of the claims made by Jayson Blair? After all,
`objectivity really isn t the way to report ."
The shocking truth of why news organizations often do not
perform the most elementary tasks of fact checking is that
facts are a decidedly secondary consideration to them. Promoting
their own subjective view is all that matters, he concluded.
MEDIA TURNS TO IR PRO
FOR IPO VIEWS.
Hulus Alpay, SVP and head of investor relations for Makovsky
& Co., has become a media star.
He has been featured recently on ABC "World News Tonight,"
CNNfn, The Financial Times and in The New York
Times discussing his views on the communications issues
confronting Google and other companies preparing for their
IPOs, as well as disclosure issues for publicly traded companies.
Ken Makovsky, president of the PR/IR firm, said, "It
is quite rare that IR counselors are quoted by the mainstream
(Media news continued
on next page)
Edition, Sept. 29, 2004, Page 4
STEIGER MAPS OUT
Paul Steiger, managing editor of The Wall Street Journal,
said the new Saturday edition, which will start publishing
in Sept. 2005, will have "scoops of fact and scoops
"The Weekend edition will be a sixth edition of The
Wall Street Journal. It will involve all bureaus, all page
desks, the entire news staff," he said.
He said the first priority is and will remain the coverage
of business and environment -- the markets, the economy,
companies, industries, technology and science, national
security, social and political trends, health, management,
Steiger said Dan Hertzberg and the desks and bureaus that
report to him will play the same role in the Weekend Edition
as they do the rest of the week.
Three editors -- Steve Adler, Joanne Lipman and Joe Disney
-- who were assigned to help in the planning of the new
edition, will continue to play major roles before and after
Crain's New York Business is searching for candidates for
its upcoming "40 Under 40" section. The feature
profiles businesspeople under the age of 40 who are based
in Manhattan and are doing "extraordinary work"
in their fields.
Valerie Block, assistant managing editor, is handling nominations.
She prefers to get nominations by e-mail: [email protected].
The mailing address is Crain's New York Business, 711 3rd
ave., New York, NY 10017. The deadline is Oct. 18.
Bride's magazine saiddestination
weddings are a "hot new trend" in the travel field.
"With the Internet and the rise of the passport traveling
class, more couples today are discovering how affordable
and romantic it is to get married against an exotic backdrop,"
the magazine reports in its November/December issue.
Destination weddings have more than doubled in the past
10 years, and in three years the average number of guests
has risen from 46 to 56.
Seventy-two percent of destination vows happen in the U.S.
while the most popular places to celebrate are Hawaii, Mexico,
and on cruises. Up-and-comers include Greece, Scotland,
Italy, Africa, Thailand, Belize, Costa Rica and Canada,
according to the magazine's survey.
Millie Bratten is editor of Bride's , which is published
by the Fairchild Bridal Group in New York.
is starting a women's version of its new men's shopping
and lifestyle magazine, Vitals.
The publication, which will be published quarterly, will
have the same name, editor-in-chief, and logo as its male
counterpart, which is also issued quarterly. The two magazines
will alternate issues.
The new edition is slated to debut on newsstands on Feb.
15 as the March issue.
Joe Zee, editor-in-chief, said the new edition will be
"infused with celebrity and high-profile people who
have become the cultural influencers of our time."
Hoy, a Spanish-language
daily, which recently admitted its circulation was artificially
inflated, is boosting coverage of celebrities, gossip, movies
and TV, and will also focus more on sports in each of its
Juan Arango is executive editor of Hoy, which publishes
editions in New York, Chicago and Los Angeles.
editor-in-chief of CMO,
a new magazine for senior marketing executives, told MarketingSherpa.com
he prefers to get an interesting pitch on a new implementation
He wants to hear about trends in the industry, new technology,
and CMO profiles "if they have a great story to tell."
He tries to read all his e-mails, but if the subject line
does not catch his interest, he will delete it.
Pitches can be e-mailed to O Regan (roregan@ cxo.com) or
managing editor Elaine Cummings ([email protected]).
CMO is published in Framingham, Mass. 508/872-0080.
Parade has introduced
a new column that focuses on the best products in home entertainment,
including DVDs, books, video games and CDs.
Gerri Hirshey, a contributing editor, will write the column,
which made its debut Sept. 26.
CHAIN OF CITY MAGS.
Carlos Yorka, a real estate tycoon in Madrid, is planning
to launch a chain of luxury magazines in several cities
in the U.S. and Europe.
Yorka's company -- Absolute Publishing -- already publishes
three upscale, large-format magazines in Spain, including
Madrid. It plans to introduce a similar magazine in New
York in March 2005.
Caroline Miller, a former editor of New York magazine,
was hired as editorial director of the new publication,
which will be mailed free to homes in the New York area
with household income of $500,000 and net worth of $1 million.
Ernie Renzulli, previously publisher of The Robb Report,
is president/publisher of the new magazine.
KASH NAMED EDITOR
OF GC NEWS.
Wyatt Kash, who is editor of Big Builder magazine,
in Washington, D.C., is joining Government Computer News
as editor on Oct. 4.
Thomas Temin, who has been GCN's editor for more than 12
years, will continue as editor-in-chief of PostNewsweek
Tech Media, which publishes GCN and Washington Technology,
both based in D.C.
EDIT BOARD AT N.Y. TIMES.
Helene Cooper will join The New York Times as an
editorial board member and assistant editorial page editor
on Oct. 18.
Since 2002, Cooper, 28, has been the assistant bureau chief
of The Wall Street Journal's Washington, D.C., bureau,
overseeing a group of reporters focusing on international
economics and foreign policy.
A native of Monrovia, Liberia, she became a U.S. citizen
NEW MAG ABOUT
The George Lucas Education Foundation in New York is starting
a magazine called Edutopia to cover new ideas in
the education field.
James Daly, former editor of Business 2.0, Red
Herring, Wired and Forbes ASAP, was named
editor-in-chief of Edutopia.
The first issue of the New York-based magazine, which has
been sent to a qualified audience of subscribers, has articles
about the effect of the Las Vegas building boom is having
on the fastest-growing school district in the U.S.; proposals
for lowering the voting age, and opinion pieces by George
Lucas and Wynton Marsalis. Edutopia is designed for educators,
legislators, parents and others interested in education.
The magazine will have profiles of heroes of education
reform. "Our goal is to exchange ideas that ultimately
bring about change in the status quo," said Daly. "We
ll cover stories that open doors to a new world of learning."
Edition, Sept. 29, 2004, Page 7
UNOPPOSED AT PRSA.
Cheryl Procter-Rogers, regional corporate affairs director
of HBO, is unopposed for president-elect of PR Society of
America and will be elected to that position Oct. 23 at
the Assembly in New York.
Write-in candidates had until Sept. 23 to oppose nominating
Procter-Rogers, a board
member, represents a departure from the tradition of the
treasurer of PRSA moving up to president-elect.
Maria Russell, treasurer
of PRSA and PR professor at Syracuse University, had opposed
Procter-Rogers but was not picked by the nomcom.
The main issue before
the Assembly now becomes removing the rule that all delegates
PRSA/Cleveland has proposed
that directors of chapters, districts or sections be allowed
to serve in the Assembly even if non-APR.
This is the third year
in a row that "decoupling" forces will have tried
to remove the APR rule that has been in force since 1973.
A debate on decoupling
in 2002 was halted when Kelly Groehler of Padilla Speer
Beardsley motioned to send the proposal back to the board
because there was so much debate on the issue.
The 2002 Assembly had
broken into disorder as the APRs faced removal of their
special status for the first time in 29 years. Joann Killeen,
2002 president, repeatedly banged the gavel and called for
order, saying she felt "like a school teacher."
Last year the decoupling
proposal was defeated by five votes, 163 in favor of decoupling
and 90 against. A two-thirds majority was needed.
Turnout for New APR Test
The battle over decoupling
will be conducted against a backdrop of low turnout for
the new APR process, created over a four-year period at
a cost of $250,000. It went into effect July 1, 2003.
National Capital Chapter,
the largest chapter with 1,133 members in its territory,
said two candidates took the test in the first nine months
About 20% of the chapter
members are APR, according to Pamela Miles, NCC president.
She does not know whether
the two passed the exam since bylaws of the Universal Accreditation
Board provide that only candidates may reveal this.
Miles said that 20 NCC members had taken the APR prep course;
nine completed the "Readiness Review," and six
were cleared to take the test.
A similar story is told
by the New York chapter, third biggest with more than 600
Only two people have been
cleared to take the exam in the past 15 months and it's
not known whether they passed it, said Gail Moaney, APR
UAB chair Carol Scott,
of Kailo Communications Studio, Corpus Christi, Texas, said
in August that 49 new APRs had been created in the first
year of the new test, 41 of them members of PRSA.
In calendar 2002, 274
of 488 members had passed the previous test and become APR.
to the RR stage in the 12 months ended June 30, 2004 were
124 of 147 PRSA members. Of these, 68 took the exam and
eight other groups in the UAB, which have a total of about
8,000 members, 19 advanced from the RR, 12 took the exam,
and eight passed.
Scott said Sept. 24 that
turnout for the new process has been "disappointing"
but that it continues to improve and the UAB is hopeful
that more and more will take the test.
Supporters of decoupling,
however, say the tiny number of new APRs being created means
that more and more Assembly seats will be vacant.
A total of forty Assembly
seats were unoccupied at the 2003-2004 Assemblies. About
5,500 of PRSA's 19,600 members don t renew each year, some
of them APRs.
The previous APR process
involved a preliminary interview and an all-day written
exam that tested knowledge of PR's history and practices.
The afternoon was spent writing an entire PR program.
In the new process, candidates bring materials on which
they have worked to three APR judges who conduct the Readiness
PR veterans say that PR
pros usually work in a team and have difficulty claiming
exclusive authorship of materials or programs.
Another problem with the
new process, they say, is that there is no deadline. Previously
the written test was given over a week or two period in
the spring and fall. Now, the multiple-choice test of several
hundred questions is given throughout the year
Candidates have a year after passing the RR to take the
Programming of Voting Devices
Some members have asked
PRSA and Assembly leaders to program the electronic Assembly
voting devices so that votes can be tabulated by name, occupation,
chapter and district membership, years in PRSA and other
Since their introduction
in 1999, the voting keypads have only been used to record
"yes" or "no" votes of delegates. No
record is kept of how each delegate voted.
But manufacturers say
the keypads can be set up to capture a variety of data that
can be immediately printed out and distributed.
which has three million subscribers in metro New York,
is looking for a corporate communications director. The
company also owns Madison Square Garden, Radio City Music
Hall, New York Knicks, New York Rangers and the New York
Liberty. Rachel Schwartz, of Roberts Management International,
is reviewing resumes. She is at 203/544-2227 ... Edelman
PR Worldwide is looking for a senior VP for its global
corporate practice in New York. Post handles worldwide staff
and is part of the firm's effort to bolster its corporate
communications capabilities. Arnold Huberman Assocs. has
the search. 212/545-9033.
Edition, Sept. 29, 2004 Page 8
PRSA president Del
Galloway and ethics chair David Rickey have been most eloquent
in calling for ethical and democratic behavior by all sorts
of groups including the national political parties.
For instance, in August they berated the use of "front"
groups by those supporting either the Republicans or Democrats.
PRSA members were reminded of the "Disclosure of Information"
provision in the PRSA code "that is based on the premise
that open communication is essential for informed decision-making
in a democratic society."
They championed the "Free Flow of Information"
in a bold-faced headline in the advisory.
PRSA members, it was said, "adhere to the highest
standards of accuracy and truth in advancing the interests
of those we represent and in communicating with the public."
We would think that the elected Assembly delegates would
be cognizant of these high-flying words when it comes to
how they vote in the Assembly.
But they aren t. No record is kept of how the individual
delegates vote although it would be a cinch to do this.
For the past five years,
delegates have voted using electronic keypads. They
vote "yes" or "no" on candidates and
issues. A gross total is provided.
But the keypads could easily be programmed to track the
name and occupation of the delegate, chapter and district
membership, years in PRSA, etc. Print-outs could be distributed
Armed with such information, leaders and members would
know the identities of the 90 delegates who last year voted
against decoupling the Assembly from accreditation, defying
the wishes of the national board, most of the big chapters
and virtually all of the sections. Was it educators? Members
from small chapters? Corporate members? Non-profit members?
Counselors? We don t know.
The Assembly once again remained a representative body
that is unrepresentative of the people it's supposed to
represent. Only 20% of members are APR but 100% of the delegates
are. The privileged few are refusing to give up their special
The make-up of the
Assembly itself is wildly undemocratic. Chapters
with as few as 25 members (there are 13 of them), get one
full vote each while it takes 100 members to get one vote
in the larger chapters.
Fairer would be apportioning votes by number of members
in the 110 chapters. A chapter with ten members would get
one-tenth of a vote, 20 members would get two-tenths of
a vote. To eliminate fractions, one vote could be counted
for each ten-member block.
We're sure that decoupling
would have passed last year if the votes were tabulated
In any case, it's unconscionable for leaders and the Assembly
delegates to keep the entire membership from knowing how
Delegates who crave anonymity and won t stand up to be
counted don t deserve to be in the Assembly.
The names of the 2004 chapter delegates are not on the
PRSA website although all were supposed to be elected as
of last Dec. 1.
There's almost no information whatever on the site about
the Assembly although the names of board, task force and
committee members are there plus the names, titles, addresses
and e-mails of all 430 members of the College of Fellows.
The electronic voting devices have been misused and under-used
since they were introduced in 99.
That was the year Joann Killeen defeated Michael McDermott
by one vote for treasurer.
The electronic vote was 123 in favor of Killeen and 122
in favor of McDermott.
The parliamentarian ruled the vote was invalid because
249 delegates were registered and Killeen only received
123 votes, which was not the required majority of 125. She
asked that the vote be redone.
It appeared that four delegates either stepped out of the
room momentarily or were not adept at using the unfamiliar
keypads. Delegates only have 15 seconds to press the right
Under normal circumstances, the delegates would have been
given another chance to vote, doing this by standing or
paper ballots to make sure the will of the Assembly was
being properly measured.
But PRSA's attorney, Arthur Abelman of Moses & Singer,
who was present, over-ruled the parliamentarian and said
that only a majority of those voting was needed. Sam Waltz,
1999 president, pronounced Killeen the winner. None of the
It's easy to see how
Waltz and PRSA staffers preferred Killeen to McDermott.
He had a financial background and promised, in his pitch,
to seek real duties for the treasurer. The bylaws give the
treasurer no particular duties, he noted. McDermott, who
lives in Riverside, Conn., 40 miles from New York, promised
to make frequent trips to h.q. to oversee the books.
PRSA reported losses of $1.1 million in 1999-2000. COO
Ray Gaulke and CFO Joe Cussick both left the Society in
Killeen also had financial training in her background and
a long record of service to PRSA but she lives on the West
Coast. We think it's obvious h.q. and certain leaders preferred
a treasurer 3,000 miles away to one that was 40 miles away.
In any case, a second vote should have been taken.