Edition, Oct. 20, 2004, Page 1
KFC LOOKS FOR PR FIRM.
KFC, which operates
more than 11,000 chicken restaurants in 80 countries, has
put its PR account up for review, Jonathan Blum, senior
VP-public affairs at parent company Yum Brands, told O'Dwyer's
the 28-year incumbent, declined to pitch the business. "We
re very proud of the award-winning work we ve done and the
value that Edelman has brought to the KFC brand for nearly
three decades," said Richard Edelman, president and
has been the target of an aggressive campaign by People
for the Ethical Treatment of Animals for alleged cruelty
to chickens. The company says its suppliers adhere to the
highest standards of animal welfare.
Brands also operates the Pizza Hut, Taco Bell, Long John
Silver's and A&W All-American Food restaurant chains.
It has made "teaming up sister restaurants" a
PIANO EXITS RAYTHEON.
Phyllis Piano, VP-corporate affairs & communications
at Raytheon, will step down at the end of the year. The
48-year-old executive feels now is the "best time to
take the next step in my career after almost six years at
Piano is proud in having built a "first-class communications
function," but wants to consider new challenges.
She has been "approached about several senior communications
positions," and plans to work with Raytheon management
to help with the transition of her successor. Korn/Ferry
International is conducting that search.
Prior to Raytheon, Piano was VP-PA at Cooper Industries,
and had been with General Electric for over 15 years.
Raytheon, a defense contractor and aerospace systems supplier,
had more than $18 billion in revenues last year. The Waltham,
Mass.-based company employs 78,000.
S&B PA WORKS
FOR 'STOLEN HONOR.'
Shirley & Banister Public Affairs, Alexandria, Va.,
is coordinating PR for "Stolen Honor: Wounds That Never
Heal," the unflattering documentary of John Kerry set
to air nationally this week on Sinclair Broadcasting's 62
Publicis has folded its Publicis Dialog 12-member office
in Chicago into Manning, Selvage & Lee's 30+ staffer
unit in the city.
The firms share Centers for Disease Control and Prevention
as a consumer marketing and public affairs client, which
is a primary reason for the merger.
Publicis says its other units in the PD network (New York,
Salt Lake City, Seattle, San Francisco and Irvine) will
remain affiliated with Publicis USA.
Nancy Brennan, managing dir., MS&L/Chicago, is in charge
of the merged entity which handles Procter & Gamble,
U.S. Army and American Dry Bean Board.
Brennan said Rose Ann Anschuetz, president of PD/Chicago,
will help with the transition, but leave in January to pursue
QORVIS LANDS LAUER.
Qorvis Communications has hired Matt Lauer, who was executive
director at the State Dept.'s U.S. Advisory Commission on
Public Diplomacy, as a director. That panel played a key
role in critiquing America's outreach to the Muslim world.
Michael Petruzzello, CEO of Qorvis, cited Lauer's "unique
skills to foster understanding between the Middle East and
the American people," in announcing the hire.
Qorvis represents Saudi Arabia.
Lauer told O'Dwyer's that he will be "working on a
collection of clients, including the Kingdom of Saudi Arabia."
After years of "building a bridge to explain U.S. issues
to international audiences, I will now communicate foreign
issues here," he said. He joined Qorvis because of
its "international aspect."
TWO PRSA CHAPTERS
FIGHT APR REFORM.
The Philadelphia and Puget Sound chapters of PRSA (No. 8
with 460 members and No. 12 with 396, respectively) are
fighting the APR decoupling motion proposed by the Cleveland
Philadelphia wants half of a chapter Assembly delegation
to be APR while Puget Sound would allow one non-APR delegate
every three years.
Christopher Lynch, former president of the Cleveland chapter,
argued against the Cleveland proposal being "sliced
He said Cleveland had the support of many chapters for
its proposal to let non-APR directors of chapters, districts
or sections serve in the Assembly. (Continued
on page seven)
Edition, Oct. 20, 2004, Page 2
KETCHUM DEFENDS TACTICS.
Ketchum has said questions about PR tactics it used to promote
the "No Child Left Behind" law for the U.S. Dept.
of Education are standard procedure or were done before
a government report questioned deceptive video news releases
earlier this year.
The Associated Press has re-kindled a debate over the use
of VNRs and public funds for PR, a dustup which led to a
General Accounting Office report in May declaring VNRs used
by Ketchum to promote Medicare to be illegal. The AP on
Oct. 10, citing documents and tapes obtained by a liberal
non-profit group via a Freedom of Information Act request,
rapped VNRs used by Ketchum to tout the controversial education
law and hit the firm for ranking journalists coverage of
Ketchum VP Robyn Massey told O'Dwyer's the education VNRs
were properly sourced and made in 2003, before the GAO's
critical report. Ketchum has been in full compliance since
the report, she said, and the firm still uses VNRs in its
"regular mix" for clients. It continues to work
with the Dept. of Education.
She said the VNR in question was not propaganda, but was
targeting parents to tell them tutoring money was available
for their children through states under NCLB.
The AP also punctuated Ketchum's use of a rating system
to weigh news coverage and reporters as favorable to the
Bush Administration's highly touted education law or critical
Massey said such analysis is a separate issue from VNR
criticism, but is also commonplace in the field. "It's
another standard element of PR," she said. "The
goal is to get a complete picture of media coverage
volume of coverage, geographic breakdown, in any particular
subject at any particular point in time."
The Dept. of Education paid Ketchum $700K to produce the
videos and rate the media coverage.
Critics have said such a rating system could be intimidating
for reporters. Stephen Koff, Washington, D.C., bureau chief
for the Cleveland Plain Dealer , began a 10/12 column on
Ketchum's work by noting: "This article would not score
WAL-MART STEPS UP
Wal-Mart Stores bolstered federal lobbying outlays more
than 40 percent to $620K during the first-half in order
to make its voice heard on Capitol Hill.
The world's largest company tackled issues such as the
Federal Drug Administration's proposed bioterror regulations,
Children Nutrition and WIC Reauthorization Act, genetically
modified organisms, financial services overhaul, country
of origin labeling, healthcare insurance/Medicare reform,
worker overtime and Central American Free Trade Agreement,
according to its latest lobbying filing.
Wal-Mart's lobbying team includes Erik Winborn (national
government relations director), Angela Hofmann, (international
trade director and former trade counsel to Sen. Max Baucus),
and Laurie Smalling (manager of corporate affairs).
Wal-Mart CEO Lee Scott plans to open up to 250 supercenters
during the next fiscal year. The company's website has a
section in which people can click, if they want a Wal-Mart
in their neighborhood.
MS&L REPS OIL-FOR-FOOD
Manning, Selvage & Lee's Washington, D.C., PA unit is
advising Swiss contractor Cotecna, one of two Western companies
working on the embattled United Nations Oil-for-Food program
Cotecna, which handles inspection services and employed
the son of U.N. Secretary General Koffi Anan as a consultant,
has been assailed in Congress, along with fellow contractor
Saybolt, for allegedly allowing Saddam Hussein to scam the
program for billions.
The General Accounting Office says the program was played
for $10 billion by Hussein. Allegations that political figures
across the globe were invited to reap spoils from questionable
deals have surfaced and are being probed by the U.N. and
The role of U.S. oil companies ExxonMobil and ChevronTexaco
is also being looked at, although both companies say oil
purchases were within the law.
The Coalition Provisional Authority, the U.S.-led entity
that ruled Iraq until power was transferred to an interim
government, tapped Cotecna for a 100-day extension on its
contract to authenticate goods entering Iraq through the
U.N. program this year.
That contract expired Oct. 9 and the responsibility was
turned over to the interim Iraqi government.
MS&L SVP of PA Ginny Wolfe, a longtime Republican operative,
issued a statement acknowledging the completion of Cotecna's
contract work in Iraq. "The programme is a complex
one and we recognize that the [interim government] has its
own challenges to overcome," that statement said, adding
the company has offered to donate computers and servers
and remains available to assist in training Iraqis for the
FROM NELSON COMMS.
Fred Kellogg has decided to resign as CEO of Nelson Communications
at the end of this month after a 13-year run at the Publicis
He plans to consult at Publicis Healthcare Communications
Group, which bills itself as the No. 1 marketing communications
entity targeting pharmaceutical and biotechnology sectors.
Kellogg has not returned a call for comment.
Elizabeth Krupnick, who recently stepped down as senior
VP-global communications at MasterCard International, is
handling inquiries about Kellogg's departure. She had joined
MasterCard in Oct. `03 from Publicis Bcom3 unit. Earlier,
Krupnick headed Manning, Selvage & Lee's U.S. corporate
An MS&L staffer said Krupnick is freelancing for Nelson
Bushman, who has been handling publicity for a variety
of Philadelphia restaurants, clubs and businesses for 70
years, recently celebrated his 90th birthday by going to
Edition, Oct. 20, 2004, Page 3
NAMED CHICAGO TRIB'S
Jim Kirk, who writes the thrice-weekly "Business Beat"
column for The Chicago Tribune, was promoted to business
Rob Karwath, 40, who was associate managing editor for
business, is joining The Duluth (Minn.) News Tribune
Kirk, 39, will replace Julie Truck as editor of the business
section. Truck will be reassigned.
Kirk will continue to write his column -- which focuses
mainly on marketing and media news in Chicago -- until a
replacement is hired. The column will run once a week.
He was not sure if the paper would hire another marketing
columnist or someone to write a broader business column
as he has done in recent months.
David Greising, who wrote the lead business column from
1998 to 2003, gave up the column after editors moved it
off the section's front page.
All of the changes become effective in the next couple of
32, who recently resigned as editor of The Main Line
Times in Ardmore, Pa., was named editor of a new daily
paper serving Philadelphia and its suburbs called The
Evening Bulletin, which will start publishing next month.
Tom Rice, a local investment banker, is publisher of the
paper that takes its name from a Philly broadsheet that
was published from 1847 to 1982.
founding editor of Gawker.com, and a contributing writer
at New York magazine, is joining Mediabistro.com
as editor-in-chief, an on- and offline resource for freelance
writers and media professionals, which has 300,000 registered
was appointed senior editor for technology at Cargo
previously acting Sunday editor at The New York Daily
News, has joined Metro U.S. as editor-in-chief.
He will oversee papers in New York, Boston and Philadelphia.
was named entertainment editor of Nylon magazine.
previously human resource director, was named managing editor
at Teen Scene magazine.
has quit as a senior editor at Arthur Frommer's Budget
Travel magazine to do free-lance writing.
who was editor-in-chief of Santa Barbara Magazine,
has joined Distinction, a new Los Angeles-based magazine
that targets readers in the wealthiest communities of Southern
previously a senior editor at Star magazine in New
York, will replace Palance as editor of Santa Barbara, a
was named editor-in-chief of Blender, a music magazine
published by Dennis Publishing USA, replacing Andy
Pemberton, who left.
Pemberton was one of 15 officers and editors let go to
cut costs. Keith Blanchard, director of programming and
a former editor of Maxim, also was dismissed.
The company also is shutting its West Coast operations
and moving some employees to New York.
who has been writing a gossip column for The Las Vegas
Sun, has joined Us Weekly as the magazine's "Hot
formerly beauty editor for Sephora.com, was named fashion
feature editor at Marie Claire.
was named entertainment editor at Maxim magazine.
previously executive editor of the now-defunct Lifetime
magazine, has joined Organic Style as articles director.
a reporter for The Boston Phoenix, where her work
on the sexual abuse scandal in the Boston Catholic archdiocese
outpaced that of The Boston Globe by 10 months, is
joining The Village Voice in New York this month.
previously with CBSNews.com, is joining the weekly paper
as the "Press Clips" columnist.
former PR director for Playboy magazine, will host
an online radio show about the PR business called "Stars
of PR," on Voice America.com.
Stars of PR can be heard live every Thursday at 7 a.m.
(PT) and 10 a.m. (ET) starting Nov. 4.
who owns RLM PR in New York, has a starring role on a new
reality TV series, called "Taking Care of Business,"
which debuted Oct. 16 on the TLC cable channel.
Kirkus Reviews will charge $350 to have a book review published
on a new websiteKirkus Discoveries, which will begin
For $95, Kirkus will recommend a selected lifestyle title
in a listing on another new website called Kirkus Reports.
Public Broadcasting Service (PBS) is relocating its headquarters
from Alexandria, Va., to a new building in the heart of
Crystal City's new "Main Street." PBS will occupy
about 130,000 sq. ft. on several floors of 2100 Crystal
(Media news continued
on next page)
Edition, Oct. 20, 2004, Page 4
NEW YORK MAG HIRES
New York magazine is undergoing a three-part redesign
under its new editor Adam Moss, was previ-ously editor of
The New York Times Sunday Magazine.
"Phase one" is a new service section called "Strategist,"
which made its debut in this week's issue.
Janet Ozzard, who was executive editor at Style.com, was
named editor of the new section. Amy Goldwasser has resigned
as features editor.
Like the old "Urban Strategist" column, which
offered advice on how to get hot Broadway tickets, the new
section will run stories designed to help readers in their
"search for the right townhouse or soap dish or spouse,"
the magazine told readers.
Another new feature is "Market Research," focusing
on high-priced items and dirt-cheap bargains. The "Best
Bets" page also is being changed, and the magazine
has expanded its restaurant coverage.
Two other new sections will appear in the coming weeks.
In the issue dated Nov. 1, expect to see an "equally
fanatical" treatment of arts and entertainment, called
"The Culture Pages"; and a new "Intelligencer"
column will debut in the Nov. 15 issue.
Deborah Schoeneman, who took over as lead writer of the
Intelligencer column in September, has been devoting more
space to coverage of people from the worlds of business,
politics and the media, and less to celebrities in the past
PC MAGAZINE RANKED
#1 IN REACH.
PC Magazine, published by Ziff Davis Media, has the
largest and most valuable readership among its closest technology
competitors and business magazines, according to a survey
The findings of the independent survey ranked PC Magazine
with an average audience of 2,971,000, followed by PC
World (2,724,000), Business Week (2,601,000),
Forbes (1,868,000), Fortune (1,736,000), Wired
(1,282,000), and Computer Shopper (1,191,000).
PCM also ranked first in reader loyalty with 52% of the
magazine's readers saying they read 75% or more of an issue
as compared with 48% for PC World, 47% for Business Week,
45% for Forbes and 44% for Fortune.
PR PRO SHARES PLACEMENT
"Don't Overlook PR" is one of Joan Schneider's
10 rules for successfully launching a new product in her
new book, "New Product Launches," which was just
published by Stagnito Communications.
The Boston-based PR pro said "placing stories in the
media where your customers congregate is necessary to building
the awareness and credibility that are essential for a successful
Schneider offered these placement tips:
"Know your customers intimately so you can develop
story lines for print, broadcast and the web that will attract
"Keep your media messages sharp and focused
so the features, benefits, and attributes that differentiate
your new product come across loud and clear.
"Develop both short- and long-term media relations
strategies so your new product doesn't burst upon the media
scene one day and then crash and burn the next.
"Leverage consumer trends as much as possible
to sustain interest in your launch beyond the introductory
"Remember, the most effective launches use PR
to build the brand and sustain it over time."
WSJ's TOFEL TO PRES.
OF FREEDOM CENTER.
Penny Abernathy, who joined The Wall Street Journal
in June 2003, will replace Richard Tofel as VP and assistant
publisher of the Journal.
Tofel left Oct. 15 to become president of The International
Freedom Center, which is under construction on the site
of the former World Trade Center.
Tofel, an attorney, joined Dow Jones as counsel in 1989.
Before being named assistant publisher last year, he was
VP/corporate communications for the company.
Abernathy will oversee the business operations of the Journal's
international publications while continuing with the planning
and execution of the "Weekend Edition," which
is scheduled to launch Sept. 10, 2005.
USA Today's editor Ken
Paulson wants his staffers to look for stories that have
not been reported before or that can be told in a "distinctly
"If someone beats us with a news report, our goal
is to come back the next day with a story that's distinctively
ours," said Paulson.
While the content comes, to some extent, from scoops, it
also means "taking a fresh look at old subjects and
approaching stories with a fresh eye," he said.
has added a page in its U.S. edition called "FT Wealth."
It is billed as a personal finance page for sophisticated,
Published every Tuesday in the front section, FT Wealth
is edited by Stephen Schurr, markets editor, who will write
"The Hands-On Investor" column.
Mold & Moisture Management
will publish its first issue beginning with the Jan./Feb.
The quarterly publication will address industry needs concerning
the rising influx in legal cases, building concerns and
repairs required to solve the increasing caseload within
the mold prevention and abatement industry.
Megan Headley is editor of M&MM, which is published
by Key Communications, in Garrisonville, Va. She can be
reached at 540/720-5584, ext. 114.
Edition, Oct. 20, 2004, Page 7
CHAPTERS FIGHT REFORM
(cont'd from pg 1)
Voting on ending the 31-year APR monopoly on the Assembly
will take place Oct. 23 in New York. Only APRs are allowed
to vote or even speak to the Assembly on the matter.
Parliamentarian Dr. Mark
Schilansky, a podiatrist from Catskill, N.Y., told a delegates
conference call Oct. 14 that the three chapters should settle
their differences beforehand and put them in writing.
The Philadelphia and Puget
Sound proposals are being discussed on the PRSA website
in the area accessible only by members.
Also known as strong opponents
to decoupling APR from Assembly membership are the Colorado
chapter (No. 6 with 516 members) and Los Angeles (No. 4
with 553 members).
Backers of decoupling
include National Capital (No. 1), Georgia (2), New York
(3), Chicago (5), New Jersey (17), and Cincinnati (24).
Lynch said supporters
are from throughout the U.S. and include chapters in north
and south Florida.
Del Galloway, PRSA president,
thus far has refused to change his stand that two hours
of speeches are needed prior to the decoupling debate so
that proper "context" can be provided for the
The half-hour speeches,
which do not address the APR issue or provide a history
of APR, are by Galloway on the state of the Society; president-elect
Judith Phair on the plan for 2005-2007; treasurer Maria
Russell, and COO Cathy Bolton on accomplishments of PRSA
leaders and staff.
Not speaking is Carol
Scott, APR chair. Only 41 new PRSA APRs were created in
the past year.
A delegate on the call
said that starting the decoupling debate at 11:30 would
push it into the lunch hour. Bolton noted that a "cold
lunch" was being served and this presented no problem.
your ability to debate if you back it up against lunch,"
said a delegate. Galloway said, "The incentive is that
we speak to our stomachs."
Devices May Be Programmed
Galloway, responding to
suggestions, said the wireless voting devices may be programmed
this year to capture the names of the delegates.
Schilansky is to give an overview of Robert's Rules,
explaining "point of order," "point of personal
privilege" and other parliamentary devices.
RR says that when people
at a meeting are "responsible for a constituency,"
their votes should be public record. Assembly delegates
are elected by their chapter memberships.
has refused a request to have a press table at the front
of the Assembly so that the press can cover and take photos
of the Oct. 23 Assembly.
into 2004 Nomcom Authorized
Galloway said "a
majority of the board" has authorized an "inquiry"
into the conduct of the 2004 nominating committee after
receiving complaints that the votes were not counted in
front of the entire nomcom and that at-large Assembly delegates
were not properly picked.
He said the nominations
of the committee, including the nomination of Cheryl Procter-Rogers
as president-elect and Jeff Julin as secretary, are not
at risk. He declined to call the probe an "investigation."
Complaints surfaced in
a questionnaire that was sent to candidates and nomcom members.
No one on the 19-member
nomcom is willing to be quoted by name. There are differing
opinions on whether nomcom votes should be counted in front
of the entire committee or not.
Another complaint is that
only the winners and not the vote totals were announced
to the nomcom.
Also at issue is the failure of the nomcom--which was headed
by 2002 president Joann Killeen--to come up with three candidates
for at-large Assembly delegate.
The only candidate was
Gerard Corbett who was also running for a post on the board,
for which he was nominated.
Some nomcom members complained
that proper procedure was not followed in picking the three
delegates at-largeElise Mitchell of Mitchell Communications
Group, Fayetteville, Ark.; Barbara Muessig, Rocky Bay Communications,
Alpena, Mich., and Ronald Owens, Kaiser Permanente, Pasadena,
There was no opportunity
to check the credentials of the three, said the complainants.
These candidates were also accepted after the deadline,
Reports are that several
members of the 2004 nomcom wanted to be at-large delegates
and left the room while votes were cast.
The nomcom members who
wanted to be delegates were surprised that they were not
picked, sources said.
Several candidates told
friends they expected to hear whether they were picked or
not on Saturday, August 7, but were forced to wait until
Monday, August 9.
Has History of Complaints
The PRSA nomcom has a
history of being wracked by alleged abuses.
The Board of Ethics and
Professional Standards last year asked the national board
to investigate alleged abuses in the 2003 nomcom including
stretching the deadline, proposing ineligible candidates
and allowing interference by officers and directors in the
The board turned down
A special 2000 committee
headed by 1987 president Jack Felton said a "clique"
of insiders was exercising undue influence on the nominating
process and ordered officers and directors not to get involved
"The board is not
to select its own members," said Felton. The nomcom
was also expanded from about 12 members to 19.
Internet Edition, Oct.
20, 2004 Page 8
This is an open letter
to the PRSA Assembly delegates who will meet this
Since you're going to be in sophisticated New York, you
want to be sharp and sophisticated yourself.
You re going to see and hear one of the greatest deal makers
in the U.S.Donald Trump.
Make "The Donald" proud of you and take con trol
of your own meeting. He would never travel from a distant
city to New York to hear hours of speeches by leaders who
have had all year to spout off.
Read his The Art of the Deal. Don't be played for
suckers. Tell the board: "You re fired."
Junk the elaborate agenda of the leaders which is nothing
but a straight jacket that prevents you from "assembling."
Pass your own simplified agenda:
1) Twenty minutes for house-cleaning details like accepting
the minutes of last year and getting a lesson (at last)
in Robert's Rules.
2) Cut to debate on APR decoupling for most of the morning.
3) In rest of a.m., hit leaders with questions (below):
4) Shift speeches by leaders to the afternoon. Limit them
to five minutes each but allow full texts to be distributed
(single-spaced, two sides).
Bar any speeches or award-making at Assembly lunch. Delegates
were unable to talk last year because of incredible non-stop
din by leaders.
Anyone interested in the "State of the PRSA,"
the plan for 2005-2007, a speech on how well the staff has
performed, etc., can come back after lunch. Others can enjoy
New York or have a nap and get ready for a night on the
Questions for leaders:
departure of chief professional development officer and
No. 2 staffer Rob Levy in July after only one year on the
job. He had been highly praised by COO Cathy Bolton and
others and had boosted PD revenues 61% to $1.28 million.
loss of 15-year ad veteran Anne Fetsch and webmaster
Robin Michaels, neither of whom has been replaced.
Why isn't one
of the presentations today by Carol Scott, APR chair, explaining
the dismal turnout for the new APR process which only netted
41 new APRs in a year, the all-time low. The new program
cost $250K and four years. The APR program has lost $2 million
How many APRs
are among the 5,500 or so members who drop out each
year (many APRs having cost $1,000+ in subsidies)?
What would the balance sheet look like if PRSA, like
practically every other association, had a deferred dues
account of about $2 million, recognizing services owed to
members in the future?
(Answer: coupled with $859,000 in bills owed, it would
show net assets of about zero.)
Why did the
"old board" (prior to the nomination of Cheryl
Procter-Rogers and Jeff Julin) rush in late June
to give Bolton a two-year contract? Isn't PRSA still paying
off the five-year contract of former COO Ray Gaulke, who
was shifted out of PRSA in 2000 by a new board that rejected
a COO picked by a previous board?
What is the
current salary of Bolton? Members are supposed to
know. Her pay/pension was around $300K in 2003, far more
than most PR pros get.
Why can't leadership
do the sensible thing and put this Assembly on a
Monday afternoon of a conference, saving time and hotel
and meal costs?
Why can't the
$100K June weekend-in-New York wet kiss to chapter
presidents-elect be morphed into the former spring Assembly,
which PRSA cancelled because it said it couldn't afford
Why can't the
delegates get a full set of financials such as are
in the annual audit a week before the Assembly so they can
the chapters consulted on the biggest financial decision
everthe $6 million, 13-year lease downtown, far from
the PR, media, and advertising worlds? The last time PRSA
moved, it said it wanted to be near those industries.
Why are new
national board members all but forced (without prior
warning) to agree to being muzzled for their three-year
terms, unable to tell their votes to the districts that
Why were wireless
voting devices introduced to the Assembly in 1999
without any discussion by the delegates? Why weren't they
programmed to capture needed voting information which the
constituents of the delegates are entitled to have?
Why are only
four of the 50 staffers of PRSA members of PRSA?
Only one is APR and it's not Bolton. Neither was Gaulke.
Dozens of doctors, lawyers, CPAs, etc., work at their groups.
Why is the 2004
nominating committee being investigated when the
2003 nomcom was not although criticisms of both were voiced?
Why was David
Rickey, who had no experience on Board of Ethics,
named its chairman in 2004, breaking long tradition?
Why can't the
members blast e-mail the delegates list? Why is this
list kept secret until the day of the Assembly? Aren't all
delegates supposed to be elected by the previous Dec. 1?
Why hasn't the
PRSA national board had a press conference since
1993 (called by Hal Warner)?
PRSA put a full-time CPA on staff as indicated for
a group of this size? John Colletti is a "Certified
Management Accountant," meaning he keeps the books
from management's perspective rather than the public's .
CMAs are not licensed by the state.