Edition, Nov. 3, 2004, Page 1
CKPR TO DRUM UP FLA. VISITORS.
CKPR has bested three
firms to help Florida's tourism planning entity rebuild
the Sunshine State's image in the wake of a brutal hurricane
Yesawich, Pepperdine, Brown & Russell and Lou Hammond
& Assocs. had also pitched for the estimated $175K piece
of business from Visit Florida.
Florida wants to stress that, while storms ravaged several
areas of the state, most of Florida's primary tourist destinations
are open; beaches are hosting visitors, and conventions
are taking place.
hurricanes slammed the state in late summer, causing $23
billion in damage and 2.2 million insurance claims, according
to the governor's office there.
in addition to the focus on hurricane recovery communications,
will handle PR for a multi-year effort slated to roll out
in March 2005. It will highlight the state's downtowns and
small towns, part of its "Culturally Florida"
MOSES FLEES TO H&K.
Eric Moses, a veteran of the embattled Los Angeles office
of Fleishman-Hillard, has taken a new VP slot at Hill &
Knowlton in the city.
Moses takes the title of VP, media and public affairs.
He was brought in for his issues management and media relations
expertise and will bolster the firm's public affairs unit
as well, according to Bonnie Goodman, GM for H&K in
Los Angeles. Goodman told O Dwyer's the firm wants to grow
its PA unit in L.A. and southern California and saw Moses
as a good fit in the effort.
She noted H&K was recently picked by Wal-Mart after
an RFP to work statewide on the company's corporate reputation.
The 35-year-old Moses was recently director of communications
for the L.A. City Attorney's office which is
now suing F-H in a billing scandal and a former
assistant deputy mayor. At F-H, he worked on the L.A. Convention
and Visitors Bureau, Southern California Water Co. and the
contested Department of Water and Power account.
Omnicom reported a
17 percent rise in third-quarter net to $145 million
on a 14 percent boost in revenues to $2.3 billion. PR units
were up 14 percent to $258 million. CEO John Wren spent
$274 million for acquisitions during the period; $170 million
of that amount were for "earn-outs."
AIG AXES QORVIS.
American International Group fired Qorvis Communications
on Oct. 25. QC had signed on as crisis management firm earlier
in the month. The insurer claims the dismissal has nothing
to do with QC's decision to contact Leading Authorities
to line up speakers to criticize New York Attorney General
Eliot Spitzer's high-profile probe of the insurance business.
Spitzer has been investigating price-fixing and bid rigging
among insurers and brokers.
LA sent e-mails containing "talking points" from
Qorvis saying individual investors are being hurt by Spitzer's
investigation, and that industry reform is best done without
a "media firestorm." Those e-mails were sent the
day AIG gave Qorvis the boot.
An AIG spokesperson said Qorvis was dropped because it
was "unhelpful." The insurer, which is also under
investigation by the Securities and Exchange Commission
and the Justice Dept., denies any knowledge of the plan
to criticize Spitzer.
Don Goldberg, managing director at Qorvis, handled the
AIG account. He said Qorvis was just doing research for
MEYER OVERSEES HYATT'S
Hyatt Hotels has named Katie Meyer VP-communications to
oversee global PR for the 213-member chain from its Chicago
Meyer joins from the London-based Le Meridien Hotels &
Resorts, where she was responsible for its corporate and
Previously, Meyer was VP-PR at Starwood Hotels & Resorts,
handling the global PR integration of the Sheraton, Westin
and Starwood brands.
MARKLEIN EXITS HP
FOR WEBER SHANDWICK.
Tim Marklein has left a director post at HP for an executive
VP and GM role at Weber Shandwick in San Francisco. Marklein
oversees the firm's San Francisco and Silicon Valley operations.
The tech PR pro, who headed global analyst and public relations
for HP's enterprise unit, earlier was director of corporate
media relations and was a key player in post-merger PR efforts
for the company's combine with Compaq.
He is an eight-year veteran of Applied Comms. (now part
of Bite), where he was an SVP & partner.
At WS, he ll coordinate with global tech president Casey
Sheldon and report to Ken Luce, who guides the firm's West
and Southwest operations.
Edition, Nov. 3, 2004, Page 2
HIRES 5W PR.
Santa Ana, Calif.-based Trinity Broadcasting Network, the
No. 1 Christian broadcasting network, has hired 5W PR, New
York, for crisis PR work to handle fallout from homosexual
affair allegations concerning TBN founder Paul Crouch (70)
and former employee Enoch Ford (41).
The American Arbitration Assn. ruled on Oct. 14 that Ford
violated an `03 court order barring him from talking about
a `96 $425K settlement with Crouch regarding allegations
of wrongful termination and sexual harassment. Ford claims
to have had an affair with Crouch, who denies such a relationship.
5W's Ronn Torossian has been identified as a Crouch spokesperson
in the Los Angeles Times and Orange County Register.
The Washington Times (Oct. 23) aided in the reputation
rehabilitation of Crouch by including him in a wrap-up story
about how evangelicals will vote in the Presidential election.
Crouch predicted the born-again vote will create a "landslide"
for President Bush, spurred by his opposition to abortion
and homosexual marriage. He said John Kerry is "allegedly
a good Catholic, yet he remains at odds with his own church
on the abortion issue."
Torossian has close ties with the evangelical community
gained from his work for the Christian Coalition and the
Jerusalem Prayer Team, the largest pro-Israel evangelical
group. He also reps rapper Lil Kim and Zionist Organization
RUDER FINN AIDS
REEVE PARALYSIS CENTER.
Ruder Finn's Washington, D.C., office has been tapped by
the Christopher Reeve Paralysis Foundation for an outreach
campaign aimed at boosting awareness and access to the institution's
The campaign was announced in mid-September, RF's Shonali
Burke told O Dwyer's , and the firm is handling outreach
and PR efforts. Reeve died of heart failure on Oct. 10.
RF helped the Foundation "re-affirm" the campaign
in the wake of Reeve's death.
The Christopher & Dana Reeve Paralysis Resource Center
in Short Hills, N.J., is spearheading the initiative, which
includes a cooperative agreement with the Centers for Disease
Control and Prevention.
The PRC notes it is now equipped to deal with queries in
50 languages and says that despite "slow and steady
progress," people afflicted with paralysis in minority
communities are at a disadvantage with regard to employment,
education, access to health care and community involvement.
PRSA's national conference
drew 2,100 members, press and exhibitors and 1,400
students, president Del Galloway told the Assembly Oct.
23. The previous PRSA conference in New York in 1990 drew
2,058 registrants (no student total is available). Membership
reached 20,040 in October, up from 19,600 in 1998. About
4,000 were at the Donald Trump speech.
PAPER HITS H&K WATER
A multi-million dollar, three-year pact awarded to Hill
& Knowlton by the South Florida Water Management District
is under fire from The Palm Beach Post as unnecessary and
Blasted by the Palm Beach Post as "The $2.4 million
mistake," H&K has been called on to build support
for Everglades restoration work and the general image of
the District, which is in charge of water quality and flood
control for the region. The agency, which operates with
a $792 million budget, is also working on damage assessment
and recovery operations in the aftermath of four hurricanes
H&K beat five other firms in September for the contract,
which requires the firm to earn annual renewals.
The Post said the District "can save $2.4 million
by telling the truth. No spin needed," adding any image
problem is the result of poor decisions. The paper also
hit the contract because the District has a public information
staff or 24, down from a high this year of 37.
Harry Costello, H&K's Florida GM, has not yet been
reached for comment.
PB PUSHES FOR KUWAIT.
Kuwait has signed Patton Boggs to a $22K a-month lobbying
pact to win Congressional passage of the U.S.-Kuwait Free
PB is to advise Kuwait about its current image among U.S.
policymakers, prepare economic/policy briefing materials
and set up meetings with government officials.
In its engagement letter, PB says it may hire outside consultants
to assist on the Kuwait project. [Qorvis Communications,
PB's affiliate, has extensive Middle Eastern experience
gained via its work for the Kingdom of Saudi Arabia. The
firm also was hired by Citigate Public Affairs to promote
the Dubai International Financial Centre at last month's
annual meeting of the International Monetary Fund in Washington,
Kuwait scored political points in the U.S. for its role
of launching pad for the invasion of Iraq.
Jordan was awarded an FTA with the U.S. in '03.
AUTODESK SELECTS BITE.
Bite Communications won a competition with five other finalists
to become agency of record for Autodesk, a software/services
Tracey Stout, VP of worldwide marketing at Autodesk, credited
BC's "non-traditional approach to strategy and communications,"
in announcing the win.
A key task for the PR firm will be to promote a new branding
campaign for Autodesk that is slated for launch during the
first-half of next year.
Autodesk, which is based in San Rafael, Calif., earned
$39 million on $279 million in revenues during its latest
Burghardt Tenderich is general manager of BC's North American
Edition, Nov. 3, 2004, Page 3
NATIONAL NEWS PEOPLE
PREFER SNAIL MAIL.
"Give us a reason to write about it; not just
a product pitch."
"Tell us why our readers should care."
"Put news in the context of a trend or idea."
"Help us verify what has been written."
"Have a news edge."
"Get to the person who covers the beat."
"Do the packaging of the trends."
These were a few of the many pitch tips tossed out by a
panel of national news and business magazine editors and
reporters at PRSA's International Conference on Oct. 26.
The panel consisted of Lisa McLaughlin, senior features
reporter, Time; Vicky Hallet, features reporter,
U.S. News & World Report; Toddi Gutner, associate
editor of Business Week, and Lisa Miller, society
editor of Newsweek.
One of the biggest surprises for the more than 200 PR professionals
who packed the meeting room, was snail mail is making a
comeback as a means for pitching stories to reporters.
Miller, who oversees several beats, said she is too busy
to read all of the e-mails she gets every day.
"Snail mail works," Miller said in response to
a question from a Baltimore-based consultant who asked the
panel how they like to get pitched because he is finding
many reporters are not bothering to "look anymore"
at their e-mail. Also, pitches are sometimes recognized
as spam and automatically deleted.
Miller, who stressed there is no replacement for face-to-face
contact with reporters and editors, said she will take the
time to read something that arrives at her desk in an envelope.
"Snail or e-mail is okay," said Gutner, who pointed
out she prints out her e-mail messages because she still
prefers to have hard copies of everything. She said the
downside to this is they get stacked up in her in-box and
most never get read.
She said e-mail has one advantage over snail mail in that
she can forward a pitch to a writer or another editor.
In any case, Gutner said PR people should make it a rule
"not to pitch an idea unless it is developed."
She believes this is the "difference between a good
PR person and a flack."
Hallet, whose habit is to print out e-mail pitches, admitted
she doesn t always read them. She said she gets a lot of
story ideas by looking at press releases on the Internet.
McLaughlin, who gets about 200 e-mails a day, said snail
mail works for her. Since she is unable to make a decision
based on a two-minute message left on her voice mail, phone
pitches won t work.
Stories Are News Driven
Irene Mazlowski, who moderated the session, asked the panelists
how cover stories are decided.
Miller, whose staff wrote last month's lead story in Newsweek
about the flu vaccine shortage, said there is no set rule
in determining a cover story.
It is "usually a consensus" of editors that decides
the cover at the Tuesday morning meeting based on what they
have seen reported in newspapers and watched on TV.
"We talk all day" to other people about what
is important, said Miller, who said Newsweek's covers have
become "increasingly news-driven by natural events"
Gutner said Business Week's covers are usually about a
business news scandal or event.
She pointed out BW specializes in providing "news analysis,"
which makes the magazine "unique."
McLaughlin said Time's covers are "pretty much news
Hallet did not know how cover stories were picked at USN&WR.
All four panelists said lead time was not necessary when
PR pros give them exclusives.
Gutner made the point of saying she likes to plan a story
well in advance when a reporter has to go to the place where
"something is happening."
MEDIA TIPS GUIDE
IS POPULAR AT PRSA.
One of the hottest freebies at the PRSA Conference in New
Yorkwhere exhibitors gave away such things as digital
cameras, iPods, pens, and cookies was a wallet-size
card containing "Ten Media Tips."
James Donnelly, Ketchum VP of issues management, gave away
hundreds of the cards to people who stopped by the firm's
booth for a five-minute demonstration on how to get ready
for an interview.
The 10 tips are: 1. Be prepared. 2. Know your story. 3.
Remember your audience. 4. Be assertive. 5. Use flags &
bridges. 6. Turn negatives to positives. 7. When you don
t know, say so. 8. Avoid professional buzzwords. 9. Focus
on your objective. 10. Beware of interviewing traps.
Detailed instructions are given after each tip.
Cards may be obtained at 646/935-4062.
previously senior feature editor at the Star, has
joined Bauer Publishing as executive editor of a new magazine.
was named European editor of Motor Trend magazine.
Eric Alt, previously
a senior associate editor at Maxim, has joined The
New York Post as "Pulse" section editor.
previously chief restaurant critic of The New York Times,
was named a book reviewer at the Times.
who was editor-in-chief of Ladies Home Journal from
1981 to 2002, is writing a column about the media for The
New York Sun.
(Media news continued
on next page)
Edition, Nov. 3, 2004, Page 4
CRAINS CHICAGO BUSINESS
GETS NEW LOOK.
Crain's Chicago Business has been given a new three-section
format. The front section includes short news stories and
an expanded opinion page with new columns about politics,
government and business.
The middle section is to provide information that readers
can use in their working lives plus a monthly section that
focuses on real estate, technology, and enterprise. The
"Finance Mondays" page will be re-launched and
The third section located in the back of the book and titled
"The Business of Life," offers lifestyle-related
stories and features with suggestions on how readers may
spend time and money outside of the office. The articles
will have local content.
The new look also features a new weekly column by Greg
Hinz, a veteran political reporter for Crain's .
Jeff Bailey is editor of Crain's Chicago Business. He took
over last November after 20 years with The Wall Street Journal.
NEW MAG WANTS
Life & Style Weekly, which began publishing on
Nov. 1, offers a product and editorial friendly environment
The magazine, published by Bauer Publishing in Englewood
Cliffs, N.J., features new products placed alongside pictures
of celebrities wearing, carrying or using them or ones just
like them, according to Lindsay Loderstedt, manager of publicity.
Loderstedt said the new fashion and lifestyle magazine
will cover everything from the hottest celebrity belts and
skirts to what Hollywood moms are buying their babies.
"L&SW will showcase celebrities and the trends
that young women in their 20s and 30s are following,"
she said. "It will present the latest and hottest trends
created by celebrities and translate them for women all
over the country to emulate," she said.
"If J. Lo carries a $2,000 Louis Vuitton bag to a
movie premiere on Saturday, L&SW will show readers how
to get the same look, with bags ranging in price from the
same $2,000 one to a similar $20 bag found at Target by
the following Wednesday," she said.
Although L&SW will give pricing and retail locations,
it is not a shopping magazine, she said.
"It will showcase the products that best mirror a
celebrity, no matter what the price point," she said.
The magazine's editor-in-chief is Sheryl Berk, and Bill
Lieberman is managing editor. They can be reached at 201/569-6699.
NEW MAG PUTS FOCUS
ON WHAT'S NEXT.
Giant Magazine is a new entertainment magazine for
men ages 21 to 34.
Content in the magazine will focus on "what's new,
what's influential and what's next," said Judith King,
principal/co-partner at Andy Morris & Co., which handles
PR for Giant.
The magazine want to set itself apart from other "lad
mags" by defining the issues that most men think and
talk about, such as movies, video games, TV, and music.
The monthly magazine has 100,000 subscribers and has printed
350,000 copies for newsstands.
Its offices are in New York at 212/404-1266.
ASKS FOR VOLUNTEERS.
Brad Finkelstein, president of the New York Financial Writers
Assn., said volunteers are needed to fill vacancies on almost
all of the committees.
He also urged members to pay their annual dues.
"Paying your dues is a sign of your commitment,"
said Finkelstein, who is the editor of National Mortgage
News. The organization must have "a stronger commitment"
from its members, said Finkelstein.
The ethics committee has a new opening as the result of
Gene Smith's resignation as co-chairman.
Smith, a former president of NYFWA, has also resigned from
the board of governors.
Chana Schoenberger of Forbes was appointed by Finkelstein
to fill Smith's term.
Smith, who recently retired as editor of Utility Spotlight,
has moved to "his beloved Plum Island," Finkelstein
said in a letter sent to members.
HOT ROD EDITOR
TO OVERSEE CAR CRAFT.
David Freiburger was promoted to editor-in-chief of both
Hot Rod and Car Craft magazines.
Both magazines, which are based in Los Angeles, are published
by Primedia's Performance Automotive Group.
Rob Kinnan, formerly editorial director for ProMedia
and editor of Race Pages, has joined Hot Rod as editor.
Hot Rod, which was recently redesigned, reaches more than
seven million readers each month. Car Craft has a circulation
of approximately 327,000 and reaches three million+ readers
Inspire Your World, a consumer magazine on volunteering
and philanthropy, has been nominated for an Eddie Award
for magazine editorial excellence.
Angela Harrington, president/CEO of Harrington Comms.,
a PR firm in Springfield, N.J., is editor-in-chief of the
magazine, which is published by Gary Schneider, CEO of BizExUSA
in Millburn, N.J.
Strut, a free monthly women's magazine, made its
debut in Detroit.
Published by Third Street Publications, it will feature
personal essays on a range of topics such as dressing for
parties and pages of photos and Q&As with local celebrities.
The magazine will be mailed to 10,000 women selected from
marketing lists for the next three issues and 50,000 will
be distributed at downtown events.
Travelgirl, which was launched in July, will be
published on a bimonthly basis in 2005, according to Stephanie
Oswald, who is editor-in-chief of the Atlanta-based magazine.
The national magazine is targeted at women because they
make 75% of all family travel decisions, according to Oswald,
who was the anchor of CNN's weekly traand-As with local
The magazine will be mailed to 10,000 women selected from
marketing lists for the next three issues and 50,000 will
be distributed at downtown events.
Edition, Nov. 3, 2004, Page 7
ORDERS IABC TO TRIAL.
Judge Ronald E. Quidachay of the Superior Court of California
ruled Oct. 25 that the defamation and other claims of Elizabeth
Allan against former employer IABC and its former COO Lou
Williams have shown "a sufficient probability of prevailing."
The claims involve breach
of contract, negligence and defamation.
Judge Quidachay said that
the jury trial set for Nov. 8 can go forward as scheduled.
Allan became president
and CEO of IABC in 1995 after working on staff 17 years.
She resigned Jan. 15, 2001.
Said the judge:
"The evidence before
this Court indicates that the existing claims against defendant
are (1) legally sufficient, and (2) supported by a prima
facie showing of facts that would sustain a favorable judgment
if the evidence submitted by plaintiff is credited."
Judge Quidachay denied
a motion to strike submitted by IABC. Williams lost a similar
A mandatory settlement
conference was held Oct. 19 in San Francisco but failed
to result in a settlement.
Allan's claims against
IABC are for defamation, breach of contract and negligence.
She is charging Williams with defamation, intentional infliction
of emotional distress and negligence.
Williams, who was COO
of IABC in the first six months of 2001 after it ran into
financial difficulties, described his stay at IABC and what
its problems were in a speech to the American Society of
Executives during its
Aug. 17-20, 2002 annual conference in Denver.
Allan charged that remarks
in the speech violated a written severance agreement she
had with IABC that forbade anyone connected with the group
from saying anything negative about her.
$1M on Web
IABC had run into financial
problems after losing $1 million on an abortive website
The analysis Williams
gave to the ASAE had several criticisms of board and staff
and said several employees had been fired.
He faulted staff communications
with the board.
IABC, the Allan suit charges, failed to properly supervise
Williams when he gave his presentation.
Hears of Suit
IABC has mostly refused
to comment on the suit since it was filed May 1, 2003.
The full IABC board was
not told about the suit until about six months later and
members generally learned about it in June 2004.
Allan has limited her
claims against Williams to $1 million. IABC and Williams
have said that insurance will cover the claims.
Counsel for Allan is David's
. Secrest. Edward Garcia represents IABC and Gregory M.
Doyle represents Williams.
HUMILITY, SAYS AULETTA.
New Yorker media columnist Ken Auletta railed against "bloviators
who pontificate on TV" as one of the problems facing
Big Media during his presentation at PRSA's national conference
in New York on Oct. 26. He views "hubris" as one
of the cardinal sins of Big Media.
Auletta, who wrote "Backstory:
Inside the Business of News," said there's way too
much certitude and sharp points of view expressed on the
air. For instance, he challenged the audience to recall
the last time they heard a reporter or commentator say:
"I don t know," when asked a question such as
"Who is going to win the Presidential election in battleground
states, such as Iowa or New Hampshire?"
Auletta called for more
humility in the media. He described the ideal journalist
as one who simply asks a question and listens for an answer.
cover the news, and not opine about it," said Auletta.
He said Big Media's quest
for synergy and branding goes against the grain of journalists,
who value independence and resent being viewed as corporate
Auletta said there is
a market-driven bias in the media spurred by the pressure
for sizzle or scoops. He criticized the media for not reporting
"boring stories" (budget deficit, Social Security)
while playing up non-stories (Swift Boat Veterans for Truth).
On PR, Auletta said PR
people play important roles by feeding reporters information
and setting up interviews with top executives. He feels
PR people have responsibility to both clients and the media
to make sure the truth is told.
Auletta's PR peeves are
with PR people who mislead, lie, micromanage a relationship
with the press and interrupt a reporter who is interviewing
praises PR people
CNN talk show host Larry
King likes PR people.
"I think you are valuable," King told more than
2,000 PR pros in an off-the-cuff speech at the conference.
"Some of my best
moments have come from a guest pitched by a PR person,"
he told the audience, which broke out in applause.
King was introduced by
PR pro Howard Rubenstein, who joked that some of King's
guests were his clients and may have been famous for going
He said guests are booked
for "The Larry King Live" show as a result of
PR pitches or from the producers finding guests.
The best way for a PR
person to get a placement on the show was a good sell. "Tell
the (producer) why they ll be the best guest," said
King, who added "Everyone is `selling something."
In response to a question
about how he gets ready for an interview, King said his
staff provides him with some information, but "the
less I know, the better," he said.
He believes what makes
his interviews interesting is his intuitiveness and curiosity.
Internet Edition, Nov.
3, 2004 Page 8
Different people got
different things from Donald Trump's PRSA speech.
Here's what we got.
Trump told of having trouble with one bank in the early
1990s to which he owed $500 million+.
There was a "nasty, mean vicious guy" at the
bank who wanted to "take me down," said Trump.
He knew friends who had been driven into chapter 11 bankruptcy
by the banker.
The press at that time had "screaming headlines"
about Trump's troubles. "I was hammered," said
Trump. The press was "so happy" he was in trouble.
But Trump said, "I said to them, f you,"
causing an outbreak of laughter and applause.
One night Trump dragged himself to yet another black-tie
dinner at the Waldorf and by chance sat next to that very
banker, whom he had never met.
The first ten minutes were "tough," he told the
PRSA conference. But the two executives warmed to each other.
"We just hit it off," said Trump.
On Monday, Trump went to the banker's office and cut a deal
that practically saved his organization.
Trump told this story
to show that "the harder you work, the luckier
But we see a different meaning. Hostilities often melt
at lengthy lunches, dinners, golf dates, nights-on-the-town
or whatever provides a chance for two different sides to
spend quality time with each other.
We'd like to see PR pros and reporters do more of this.
It would do more to improve PR's understanding of the press
than panels where editors sit apart and tell their deadlines
and ways they want to get stories. PR firms need to loosen
Trump, the most publicized figure in business, showed a
love/hate attitude towards the press.
"I think I get the worst press of any human being in
the world," he said. He feels coverage of him in New
York is particularly "terrible."
There's always some "shot" against him in every
story such as "his hair looks like sh-t," he said.
"I take it very personally," said Trump. "I
used to really go crazy...but everyone else thinks I get
great press. Howard (Rubenstein) does."
Rubenstein, honorary conference chair, had obtained Trump
as a speaker when Trump would have been golfing.
Trump said he gets
so much good and bad press that it evens out.
He told of being very cooperative with media and rarely
passing up a chance for publicity whether it be TV commercials
for Pepsi and McDonald's or public service appearances.
For instance, he said "Entertainment Tonight"
wanted to do a feature but he said he had no time. He agreed
when the show said the taping could be done in his office.
"I gave my four minutes," he said. He did the
same for "Access Hollywood." ET even asked him
"how brilliant" he was although he could never
say such a thing in an ad, he noted.
He did a Super Bowl promo reasoning that more would see
it than a $2-$3 million Super Bowl ad.
"PR is much more important than advertising,"
he said to applause. "When I get the word out that
a building of mine is hot," he said, "it's better
than a full page ad" in a newspaper that few will read.
But he also pointed out that "The press can kill you...the
press can just eat you alive." Especially vulnerable,
he said, are those who avoid the press but get one "defining
story" that may be bad.
He told of a friend whom the press made out to be "the
meanest jerk and he is exactly the opposite. It was a defining
story. He may never have another."
Advice we didn't like
from Trump was, "If somebody goes after you,
go after the SOB and get them...the next time they won t
go after you so much." He also advised not trusting
anyone, including employees and even "the people sitting
next to you right now...they ll take your job, they ll take
your money...being a little paranoid is not so bad"...
the appearance of Trump was brought about by the media-friendly
Rubenstein firm. Conference co-chairs Kathy Lewton and Grace
Leong are to be complimented for obtaining the help of Howard...the
odd thing is that the powerhouse, 170-member Rubenstein
firm has only one PRSA member Howard himself. PRSA
national and PRSA/New York should have been courting him
for years. He knows so many people (3,000 attended his 50th
anniversary celebration in PR) that he could easily put
PRSA/New York back on the map again by supplying major speakers
at chapter events, getting publicity, etc ... PRSA
leaders enthused about national having 20,040 members
but it had 19,600 six years ago. Included in the 20,040
are two months of expires. Growth of 440 in six years is
nothing to crow about. PRSA president Del Galloway told
the Assembly registrations (not counting 1,400 students)
were 2,100. The figure was 2,058 when PRSA had its last
conference in New York in 1990 ... PRSA
Assembly delegates were shocked when they came out
for the 10:45 "break" and found no coffee or pastries.
Some leaders said PRSA couldn t afford it, that attendance
was good but expenses were so great that PRSA would lose
money on the conference. The bare bones press room didn
t even have coffee although there was a hot, well-stocked
buffet for staffers down the hall. We also think leaders
(who gave their two hours of speeches in the morning) wanted
to tamp down the decoupling debate by keeping the delegates
hungry. The debate ran from 11:30 until 12:45 p.m., well
into the lunch hour.