Edition, Nov. 10, 2004, Page 1
N.J. CASINO AUTHORITY
SEEKS PR HELP.
The state entity
set up to maintain public confidence in New Jersey's gambling
industry has issued an RFP for PR, advertising and marketing
support over a two-year period beginning in January.
Casino Reinvestment Development Authority, created by the
Garden State in 1984 to invest a percentage of Atlantic
City gambling revenues into development projects, wants
a firm or firms to draft press releases and handle media
and community relations, production of its annual report
and marketing materials, among other tasks.
CRDA, which doles out tens of millions of dollars a year,
said it may select several individual firms for the work,
due to the size and complexity of projects it foresees.
list of PR firms that have worked for the Authority in the
past year provided to O'Dwyer's includes MWW Group, Patricia
Morris Assocs. and The Cherenson Group, among others.
are due Nov. 22. Yvonne Bonitto- Doggett, deputy director
of the Authority, is contracting officer for the RFP.
DOMINO'S DELIVERS TO
Domino's Pizza has awarded its $500K PR account to Ketchum.
The Ann Arbor, Mich.-based chain began its search after
Robbie Vorhaus decided to close his shop in July. Vorhaus
helped draw up a list of 30 firms he thought would be capable
of handling the account.
Eight firms were invited to present their credentials,
and Ketchum was one of three finalists. The Omnicom unit
was chosen due to its "deep understanding of what Domino's
is looking to achieve as a brand," said Lynn Liddle,
Domino's EVP-comms. & IR. Domino's CEO David Brandon
and CMO Ken Calwell also participated in the review.
Domino's , with 7,600+ franchised and company-owned stores
worldwide, had 03 revenues of $4.3B.
Tina Ruggiero, who
had been running Nutrition Dialogue, a marketing communications
firm, has joined the Chicago office of Burson-Marsteller.
She is director of its U.S. brand marketing practice.
Previously, Ruggiero was a VP in the marketing communications
practice at Hill & Knowlton's New York office, and a
freelance journalist. She contributed articles to The New
York Times, and Men's Health.
Linda Recupero chairs B-M's brand marketing group.
IPG SUFFERS $578M LOSS.
Interpublic CEO David Bell blames the cost of write-offs,
bonuses and compliance with Sarbanes-Oxley among reasons
for the ad/PR combine's $578 million loss for the third-quarter.
He considers IPG's 1.8 percent hike in organic growth "promising,"
and said the company's move to strengthen its balance sheet
"represents the tail end of the legacy of our past
IPG had a $445 million goodwill impairment charge and a
$33.6 million write-off for its auto racing operation in
Bell said IPG is on target to achieve a turnaround by mid-`06,
and reminded shareholders that the "progress in righting
Interpublic would not be linear."
The company's headcount rose from 43,500 to 44,200 from
last year's period.
IRAQ'S CPA HIRES W&C.
Iraq's Coalition Provisional Authority has retained White
& Case to investigate whether the country's "oil-for-food"
program has been mismanaged.
The firm is to determine whether "individuals or entities
may have benefitted through the improper disposition of
Iraqi contracts or assets associated with the program,"
according to W&C's Justice Dept. filing.
The probe also will explore whether assets have been improperly
diverted from the Iraqi people, and, if so, recommend how
the assets may be recovered.
The New York-based firm also will look at alternatives
to legal remedies. W&C has branch offices in Jeddah
and Riyadh (Saudi Arabia).
Edition, Nov. 10, 2004, Page 2
JUSTICE LOOKS INTO
LIBYA LOBBY PACT.
The Justice Dept.'s Foreign Agents Registration Act unit
plans to "look into" the unsigned $1.2 million
(annual fees) contract that former Energy Dept. official
Randa Fahmy Hudome filed July 16 for Libya, Heather Hunt,
FARA's acting chief, told this NL.
Hunt said the official policy of FARA is to encourage registrants
to file documents as they get them. She is aware of Fahmy
Hudome International's registration filing, and plans to
contact the firm about when it expects to submit a signed
That filing promised that a "signed contract will
One long-time D.C. lobbyist, who wishes to remain nameless,
said he was shocked that an unsigned contract was submitted
for such politically charged work. Hunt, however, noted
that other firms have filed unsigned contracts.
Hudome has received recent media play as Libya's spokesperson
in the U.S., especially in light of President Bush lifting
Newsweek's Michael Isikoff identified Hudome as
Libya's lobbyist on Oct. 27, and used her as a spokesperson
about allegations that the country was involved in the plot
to murder Saudi Arabia's Crown Prince Abdullah.
Isikoff followed up on Oct. 29 with a piece about Hudome
advising a newly created group called Middle Eastern American
National Conference. It noted Hudome is "raising eyebrows
in Washington by working as a lobbyist for Kaddafi at the
same time that she's trying to drum up Arab-American support
for the president."
Hudome could not be reached for comment.
H&K VS. DENIRO.
Hill & Knowlton is handling PR for the National Italian
American Foundation, which is spearheading a coalition to
persuade Italy to drop its plan to award honorary citizenship
to Robert DeNiro. The coalition is upset with DeNiro for
providing the voice to Lino, the leader of a mob of great
white sharks in "Shark Tale," the animated film
That role furthers a negative stereotype of Italian-Americans,
according to Steve Aiello, senior counselor at H&K and
a trustee of NIAF's board.
Aiello told O'Dwyer's that the Italian-American community
is especially upset because the film is marketed to children.
Studies, he said, show that negative stereotyping targeted
at young children has a long-lasting damaging effect. Those
studies include one funded by Steven Spielberg, a DreamWorks
Aiello said Italy has put the DeNiro matter on hold.
"Prime Minister Silvio Berlusconi is now re-looking
the decision to honor DeNiro," after receiving complaints
from the coalition, which includes Sons of Italy, Columbus
Citizens Foundation and Unico.
The Foundation, on Oct. 27, sent a letter to DeNiro's PR
firm, Stan Rosenfield PR, Los Angeles, that outlined its
complaints. It has not received a reply.
R. KELLY TURNS
TO SITRICK (AGAIN).
Singer R. Kelly is leaning on Sitrick and Co. to handle
the press as he files a $75 million lawsuit against touring
partner Jay-Z and the rapper's production company.
Kelly has accused a member of Jay-Z's Marcy Projects of
assaulting the singer with pepper spray during a performance
of their "Best of Both Worlds Tour." Kelly is
also alleging the company caused a "series of production
snafus" during the tour and has charged breach of contract
in New York Supreme Court, following the cancellation of
Kelly wants $15 million in monetary damages for the tour's
cancellation and $60 million in punitive damages. Sitrick's
Allan Mayer is on the case.
Jana Fleishman, senior director of media relations for
Jay-Z's record label, Def Jam, is handling media for the
rapper. She put out a statement saying, "R. Kelly's
lack of professionalism and unpredictable behavior has prevented
the Best Of Both Worlds tour from continuing,"
adding a statement from Kelly's publicist saying the singer
was prepared to continue performing "lacks any credibility."
The firm handled press for Kelly when he was charged with
violating child pornography laws in Florida. Some of those
charges have been dropped.
AKADEMIKS TURNS TO
5W PR has been hired by Akademiks, a hip-hop clothing marketer,
following a report in the Nov. 5 New York Daily News that
its "Read Books. Get Brain." ad campaign suggests
that healthy reading habits will be rewarded by oral sex.
That slogan is on its billboard ads in English, Spanish
New York's Metropolitan Transit Authority has been running
those ads featuring a panty-wearing woman on her knees holding
a book on the sides of 200 buses since September. After
the News informed the MTA that "get brain" is
street slang for oral sex, the ads are being stripped from
The posters also appear on buses and shelters in Miami,
Chicago, Los Angeles, Detroit and Philadelphia.
Emmet Harrell, creative director at Akademiks, said the
New York-based company hadn t received one complaint about
its slogan until the News story. He claims customers like
the campaign, which is designed to position Akademiks as
a "leading fashion-forward company."
5W held a press conference with Harrell on Nov. 5, and
5W CEO Ronn Torossian fielded media calls.
Publicis Groupe reports third-quarter revenues grew 1.5
percent to $1.2 billion. Its press release providing
a positive spin to the quarter, played up its nearly five
percent rise in organic growth.
CEO Maurice Levy said the European market is picking up
to "offset somewhat slower growth in North America."
He added that initial indications show "client's budgeting
plans for next year are positive, providing support for
our earlier prediction that `05 will be a year of growth."
Edition, Nov. 10, 2004, Page 3
MAJOR DAILY PAPERS
Circulation fell at some of the major newspapers in the
U.S. in the last half year, according to data provided by
the Audit Bureau of Circulations.
Four papersNewsday, Dallas Morning News,
The Chicago Sun-Times and Hoy, a Spanish-language
newspaper in New Yorkwere left out of the report as
part of a penalty levied by the ABC for overstating their
The Justice Dept. has begun a wide-ranging investigation
into newspaper circulation practices.
The New York Times, Post and Daily News
have been subpoenaed for documents by the U.S. Attorney's
office in Brooklyn. The subpoena covers a three-year period.
Overall, daily circulation at the newspapers reporting
for the six-month period ending Sept. 30 fell 0.9%, according
to an analysis of ABC's data by the Newspaper Assn. of America.
Sunday circulation declined by 1.5%.
NAA also said one-third of the papers in the survey reported
The ABC report showed a 5.6% fall at The Los Angeles
Times and a 2% drop at The Chicago Tribune.
USA Today remained the largest-selling paper in
the U.S. with daily circulation of 2.3 million. The Wall
Street Journal remained No. 2 with 2.1 million.
The ABC report covers 641 daily and 662 Sunday papers.
Average daily circulation of the 10 biggest papers for the
six months ended Sept. 30, as reported Nov. 1 were:
USA Today, 2,309,853,
Wall Street Journal, 2,106,774, up 0.8%
New York Times, 1,121,057, up 0.2%
Los Angeles Times, 902,164, down 5.6%
New York Daily News, 715,052, down 1.6%
Washington Post, 707,690, down 3%
New York Post, 686,207, up 5.2%
Chicago Tribune, 600,988, down 2%
Houston Chronicle, 554,783, up 0.3%
San Francisco Chronicle, 468,370, down 8.5%
FAR EASTERN REVIEW
The Far Eastern Review, a weekly magazine based in
Hong Kong, is now a monthly.
Hugo Restall, formerly editorial page editor of The
Asian Wall Street Journal, was named editor of the Review,
which is published by Dow Jones. About 80 staffers were
Peter Kann, DJ chairman, said the shift reflects the changing
economics of the magazine business. "I believe the
era of regional news weeklies is nearing an end, given the
many other available sources of daily and more frequent
news and analysis." He said the Review had lost money
for the last six years.
Kann said the company would devote its focus in Asia to
its regional newspaper, The Asian WSJ.
The FER's circulation, which exceeded 100,000, was concentrated
in Hong Kong, Malaysia, Singapore and Southeast Asia. It
also sells about 13,000 copies in North America and Europe.
CNN TO SHUT DOWN
CNN is shutting down CNNfn in mid-December.
CNNfn, which was started in Dec. 1995, is available in about
30 million of the nation's 110 million TV homes.
CNNfn's recent shift away from the latest stockmarket news
toward personal finance is viewed as a reason for the network's
downfall. "Personal finance, `news you can use is the
blandest part of the financial news game," said Broadcasting
& Cable magazine.
Lou Dobbs, who left the network in 1991 and then returned
in 2001, will continue his program on the main network as
will two other CNNfn programs the real estate series
"Open House" and "Dolans Unscripted."
Sixty jobs will be eliminated, but CNN said it will add
about 100 news jobs at Headline News, which is being revamped
to offer primetime programming instead of a constantly repeating
MEDIA REPORTER JOINS
David Folkenflik, a media reporter for the Baltimore Sun,
has left the paper to join National Public Radio, where
former Sun editor William Marimow is now a top editor in
NPR spokeswoman Jennifer Lawhorn, who would not confirm
the hiring of Folkenflik, said NPR is developing eight new
news beats using a portion of the $200 million bequest McDonald's
Joan Kroc left the radio news organization.
The new beats are technology, police, prison and law enforcement,
media, labor and workplace issues, international business
and economics, environment, a second Africa bureau, and
The New York Times
ranked first in the 2004-2005 "U.S. Opinion
Leaders" study conducted by Erdos & Morgan.
According to the study, which was released Oct. 25, 64%
of U.S. opinion leaders read the Times, an increase of three
percentage points from the last study, which was conducted
Actor Sylvestor Stallone
is starting a monthly fitness-focused magazine with American
Media, called Sly.
The magazine, which will be aimed at men ages 35 to 54,
will hit newsstands in January.
Stallone, 58, will be involved with the editorial direction
of the magazine, said Stuart Zakim, spokesman for American
a magazine focusing on the intersection of technology, strategy
and finance, was unveiled by the publishers of The Deal.
Ed Paisely, managing editor of The Deal and The Daily Deal,
is editor of TC, which will be published every other month
starting in May.
(Media news continued
on next page)
Edition, Nov. 10, 2004, Page 4
MAKE TV CONTACTS.
Steven Alschuler, president of Linden Alschuler & Kaplan,
believes attorneys should "reach out" to news
producers and assignment desk editors of local and network
TV news programs.
Alschuler said attorneys should "introduce" themselves
to producers and assignment desks in advance if they are
aware of something that's coming up, such as public speculation
about a company headed toward bankruptcy, or a trial that
has just ended and is waiting for the jury to return.
"Send them a brief e-mail letting them know about
your relevant background and a few bullet points outlining
your thoughts on the topic at hand. That will enable them
to be prepared and to know they have someone available to
comment when the story breaks," he told members of
the New York State Bar Assn.
Alschuler said it can be a challenge to find out who to
call. Sometimes the names of producers and assignment editors
are listed in the credits at the end of the show, he said.
"Otherwise, you can contact the newsroom at the general
number and ask who to talk to about a particular topic,
and you can usually get some direction," he said.
"Each network is different, as is each program, and
it's important to get to know the style, tone and substance
of each, so that you can determine whether it would work
for you," Alschuler said.
previously assistant business editor at The Boston Globe,
has joined CMO magazine in Framingham, Mass., as
a senior editor.
previously deputy editorial page editor at USA Today,
was promoted to deputy managing editor for news, succeeding
Mindy Fetterman, who was transferred to the "Money"
section as a reporter.
formerly managing editor of U.S. News & World Report,
was named executive editor for health coverage.
who was education and culture editor, was named managing
editor of "Culture and Ideas," and deputy assistant
managing editor Ben
Wildavsky becomes education editor.
53, Business Week's European economics correspondent,
died Sept. 1 in a Reykjavik, Iceland, hospital.
was elected president of the Society of Silurians, an organization
of veteran New York journalists.
52, was named assistant news editor/ equities for Dow Jones
Newswires, based in London.
a photographer for the past 19 years with National Geographic,
was named editor-in-chief of the Washington, D.C.-based
magazine. He takes over in January, succeeding William Allen.
previously associate fashion editor at Men's Journal,
is joining Best Life, as fashion editor. Rodale will
start publishing the new lifestyle magazine for older males
by the end of 04.
previously executive news editor at Star magazine, has joined
"Access Hollywood" as a news producer for the
syndicated TV show.
former editor of YM, is working on a new women's
service magazine for readers ages 25 to 40 at Gruner + Jahr.
is editor-in-chief of Domino, a new monthly shopping
magazine for the home, that Conde Nast hopes to launch in
CBS "Early Show"
producer Jessica Herzberg is "always open to ideas."
Herzberg told The PRactitioner, a new quarterly published
by PRSA/Georgia, that her "most positive experiences"
with PR people, in general, are when it's clear to her the
person watches the show and understands the kind of stories
it does and what appeals to viewers of the show.
Herzberg, who is responsible for producing feature and
lifestyle segments for the daily, two-hour program with
more than three million viewers, also has to pitch story
ideas, research the topic, decide who the best guest will
be and figure out how to best execute the idea.
She also writes the introduction and questions for the
anchor who will do the interview.
It does not matter what time or day when PR people should
contact her, said Herzberg. She likes to get pitches in
writing, preferably by e-mail at [email protected].
The Early Show is located at 524 W. 57th st., New York,
NY 10019. 212/975-5954.
Lift and Access, a new bimonthly dedicated to coverage
of lifting equipment in North American construction and
rental markets, makes its debut with a Nov./Dec. 2004 issue.
The focus of the magazine is to provide information and
evaluations of the newest lifting products and latest technologies,
along with educating readers on the many aspects of owning
and using the equipment.
Readership includes management of national and independent
rental firms, equipment sales and service companies, component
manufacturers and other suppliers, plus lift equipment users.
Katie Parrish, former managing editor of Lift Applications
and Equipment and CraneWorks magazines, is editor of Lift
and Access, which is published by Ramsey Management Services.
Edition, Nov. 10, 2004, Page 7
The board of PRSA,
at a raucous meeting Oct. 22 that resulted in tears being
shed by at least two of the directors, revolted by a 10-4
vote against certain actions of PRSA president Del Galloway
and his supporters on the board.
said that ten of the 17 directors met in the New York Hilton
Hotel room of president-elect candidate Cheryl Procter-Rogers
on the previous night to plot strategy.
were reportedly angered that Galloway made a statement to
the press, without their approval, that indicated there
were "irregularities" in the 2004 nominating committee
headed by Joann Killeen, 2002 president.
Cathryn Harris of West Virginia, was ready with a rebuttal
when director Debbie Mason, of Perry, Fla., raised the subject
of the nomcom.
is usually not one of the outspoken members of the board.
say tempers flashed and at least two of the directors shed
tears during the meeting that started at 9 a.m. and continued
throughout the day. One director reportedly challenged the
"intelligence" of another director.
of the directors left the meeting and returned later. Treasurer
Maria Russell, who lost her bid to become president-elect,
reportedly left for at least two hours.
said that ten of the directors lined up against fourGalloway,
Russell, Tom Vitelli of Salt Lake City, and Anthony D Angelo
The majority, sources said, directed Galloway to make an
apology to Killeen for making comments to the press that
indicated the 2004 nomcom engaged in wrongful actions.
was in Croatia last week at the invitation of the U.S. State
Dept. which paid his expenses.
He gave a presentation on reputation and brand management
to the Croatian PR Assn., which has about 450 members. The
meeting was attended by about 150.
initially said in mid-October that he had received complaints
that the votes of the nomcom were not counted in front of
the entire committee and that no candidates had been found
for three Assembly delegates-at-large positions (10/20 NL).
said none of the nominations were being challenged.
said the nomcom preferred secret counting since none of
the votes was going to be close and no one objected after
the winners were announced.
Hits Assembly Floor
controversy hit the Assembly floor on Oct. 23.
Judy Turk, of Virginia Commonwealth University, asked about
"allegations" in the trade press that votes were
"counted incorrectly and some other things perhaps
not being done according to policies and procedures."
said there were "areas of concern" and that a
"blue ribbon commission" would look into not only
the nomcom but all PRSA governance. He said the candidates
presented by the nomcom were "wonderful" and thanked
Jackson, of Traverse City, Mich., said, "The perception
out there [about the nominating committee] is bad and we
in this business have to manage that perception and to have
this process tainted taints our Society.
had a blue ribbon panel four years ago and it's unfortunate
we need another one. If there's anyone in the country that
ought to have transparency, it ought to be us." Jackson
is the brother of the late Patrick Jackson, 1980 PRSA president.
Joe Epley of Charlotte, N.C., representing the College of
Fellows, who served on the 2004 nomcom, said the committee
"conducted itself honorably and there was nothing untoward
that took place." Some things might have been done
"differently," he said, but there was nothing
to be "concerned about." The "honest and
ethical" nomcom members, all of them APR, "followed
the procedures as they should be," he said.
BLONDE' INVADE TV NEWS.
Fox News anchor Rita Cosby, who has interviewed such world
figures as George Bush Sr., Bill Clinton, Ronald Reagan,
Ariel Sharon and Yasser Arafat, said she was stymied early
in her career because so many "pretty blondes"
were seeking on-camera TV jobs.
Stations told her, she
said, "I already have a pretty blonde." One day
she answered, "Do you have a pretty blonde who knows
That, she said, got her
a job. Cosby, who hails from Greenwich, Conn., where she
went to Greenwich High School, was graduated with honors
from the University of South Carolina. She interned with
Dan Rather at CBS-TV.
broadcast journalism as difficult and even "nutty,"
she said she works 120-hour weeks.
spoke to 200 students at the New York Women in Communications
Foundation Career Day in the Hotel Roosevelt Oct. 30, is
on "Fox News Live with Rita Cosby" and "The
Big Story Weekend Edition with Rita Cosby."
Complains About 'Blondes'
Neil Rosen, entertainment
reporter and critic for NY1 TV station, said not being a
"hot looking blonde" was a detriment to his career.
He feels there's too much emphasis on how TV newscasters
look rather than their journalistic abilities.
He recently interviewed
Brad Pitt and found the person interviewing Pitt before
him was "a hot looking blonde" from ABC-TV's "The
Challenging Rosen's view that looks are crucial in getting
on-air jobs was Ann Marie Williams-Gray, president, Media
Makers TV. She named some on-air reporters who are not noted
for their looks.
Not Needed in Radio
Margot Adler, National
Public Radio correspondent, said, "You don t have to
look good in radio."
The granddaughter of Viennese psychiatrist Alfred Adler,
Margot told students, "No one should ever major in
Adaora Udoji, CNN correspondent,
said what matters for a journalist is having "a fundamental
understanding" of the subject being covered.
Panelists urged students to major in subjects such as history,
anthropology, political science or sociology.
Catherine Crier, "Court
TV" executive editor who previously anchored "The
Crier Report" for Fox News, said she left Fox because
she disagreed with the "political agenda" of its
Internet Edition, Nov.
10, 2004 Page 8
about the 2004 nominating committee of PRSA (page
one) has morphed into an inquiry into PRSA's entire governance.
It's certainly needed.
Meanwhile, there's only one thing for the 2004 nomcom to
do to clear its namereveal the vote totals for its
The nomcom should not have allowed Joann Killeen and Reed
Byrum to count the votes in secret. But this can be rectified
by re-polling the nomcom and announcing the results, thus
silencing the critics.
The national board, the source of the bad governance, cannot
"bootstrap" itself out of these abusive practices.
The big chapters such as Cleveland, National Capital, Georgia
and New York passed decoupling the Assembly from APR.
Del Galloway, 2004 president, worked hard for this in 2003
but made no visible efforts in 2004.
These chapters plus some major PR executives from outside
PRSA, perhaps from the Arthur Page Society, need to take
the board to the woodshed and force it to reform. PRSA has
a history of studying problems and then ignoring the proposals.
It was told by KPMG in 1993 (at a cost of $34K) to get
rid of the ten districts, which were costing $40,000 a year
with little to show for it; told by the Steve Pisinski planning
committee in 1999 to decouple the board and Assembly from
APR; told by the Jack Felton committee in 2000 to stop officers
and directors from influencing nominations, and presented
with nomcom reforms in March which it rejected by an 8-6
vote, director Tom Vitelli making the motion to block them
(the nomcom rejected Vitelli's bid to be secretary).
PRSA boards ignored all these recommendations.
Even worse than the
former ban against non-APRs in the Assembly is the
rule that delegates can only serve three years. This ensures
an Assembly of neophytes who mostly don t know Robert's
Rules or even the history of PRSA or the Assembly.
The 2005 PRSA board should convene an Assembly early in
the year to wipe away this three-year rule; decouple the
board itself from APR, and end the bribery of the chapter
presidents-elect each June.
The $100K meeting includes giving the presidents-elect
$500 each. Assembly delegates, meanwhile, get nothing from
national each year, not even free or discounted conference
registrations. This year national wouldn t even provide
coffee/donuts at the Assembly a.m. break, which were needed.
The fact that only
10 members showed up as candidates for seven national
board or officer posts this year, although the 2004 nomcom
had four months to look for candidates, shows that the APR
rule is choking the board the same way it choked the Assembly.
Two director candidates dropped out at the last minute.
While the 2003 nomcom named six people as at-large Assembly
delegates, the 2004 nomcom could find no one to run for
that post (except Gerard Corbett, who was a shoo-in director-at-large).
Almost no one is aware that there were six at-large Assembly
delegates whose job was (and is until Dec. 31) to represent
the hundreds of members who are not in a chapter. The delegates
are not in the Blue Book of members nor on the PRSA website.
The six are Les Goldberg of Santa Ana, Calif.; Laura Link,
Jacksonville, Fla.; Susan Schumacher, Billerica, Mass.;
Prof. Francis McDonald, Hampton, Va.; Rock Jenkins, Bloomington,
Ill., and Roy Reid, Orlando, Fla. This is another governance
Worse yet, for the first time in our experience, there was
no overall list of the 295 delegates for anyone to seenot
even the delegates themselves.
Assembly packets always had a list of the delegates. Ideally,
members should be able to blast e-mail the entire list.
That would be democracy. Then the delegates might find out
what the rank-and-file members think. Another governance
abuse this year was concealing the decoupling vote although
a motion by Paul Wetzel of Boston was passed 159-98 ordering
publication of votes by individuals.
Frank Stansberry, former
national director and nomcom veteran, said ex-presidents
must be kept off the nomcom. There were four in 2004
Mary Cusick, Joann Killeen, Joe Epley and Reed Byrum. Their
influence is just too great and leads to "continuance
of the status quo," says Stansberry. "We need
to get the ex-presidents out of the process to really clean
it up," he added. Other reforms would be blocking repeats
on the nomcom (Donna Stein, Blake Lewis and Tim Dodson served
in 2003-04) and blocking national directors from returning
to the board after skipping several years. Maria Russell
and Kathy Lewton were able to do this because the bylaws
only say, "directors may not succeed themselves as
directors." Close this loophole.
The 2005 board, to
be different from previous boards, should have a
press conference at its first meeting in January in New
York. Last year's board invited five PR reporters to h.q.
but it was a fiasco because the reporters were barred from
asking questions about PRSA. A major governance abuse is
letting the president serve as the sole spokesperson for
the Society, which establishes this person as a "czar."
PR reporters spend the year chasing this person.