Edition, Nov. 17, 2004, Page 1
COACHES WANT PR SUPPORT.
Coach Federation, the D.C.-based trade group for business,
executive and personal coaches, has issued an RFP for a
firm to handle global PR and marketing in 2005.
Federation wants a firm to oversee an anticipated six-figure
budget to "bring forth a better understanding and visibility
of the coaching profession" in the U.S. and abroad,
according to the RFP.
counts 7,600 members (up from 1,500 in 2000), ranging from
executive coaches who can teach clients to be more assertive,
to personal coaches who draw up plans for eating habits,
exercise and psychology. The group estimates there are 20,000
full-time coaches practicing worldwide, with three-fourths
of them in the United States.
are due Dec. 6 and finalists will be expected to fly to
Washington to make a presentation, but the search is being
headed by Florida-based Robert Stack ([email protected]).
Information can also be obtained from Linda Finkle (linda@
BRUNSWICK BOOTS GLAZER.
Brunswick Group has dropped Malcolm Glazer, owner of Tampa
Bay Buccaneers NFL team, as a client because he would not
accept its recommendations regarding his hostile takeover
bid of Manchester United, the world's most popular sports
The U.K.-based firm expected to receive fees in the $2
million range, according to a BG staffer, who added that
the work was worth every penny because of the strong emotions
that the takeover bid has triggered among Man United's fan
One observer likened it to a foreigner attempting a hostile
takeover of the New York Yankees.
BG dropped the account following Man United's Nov. 12 annual
general meeting, in which Glazer used his 28.1 percent stake
in the soccer team to block the appointment of three directors
to its board.
That move, according to the BBC, also prompted JP Morgan,
which was lining up financing for Glazer's $1.3 billion
bid, to withdraw from the takeover effort.
is doing searches for Cisco (VP-corporate comms.),
Edelman (president-global tech.), Securities Industry Assn.
(SVP-CC), Aetna (VP-CC), Baxter Healthcare (VP-external
comms.) and Public Strategies (Calif./mng. director).
Pepper Lunsford Binner (202/822-9444) has details
AT&T's SCHAUER REPORTS
AT&T, reversing a decision to have PR report through
line executive John Polumbo to CEO Dave Dorman, reversed
that decision in an internal memo distributed Nov. 8.
Dorman explained that Polumbo, president of AT&T Consumer,
has numerous responsibilities handling consumer products
and that a direct report from PR was needed.
Robert Schauer, VP-PR, who supervises the "PR Field
Team" of AT&T, will now report directly to Dorman.
AT&T is cutting worldwide staff by about 20%. It had
sales of $34 billion in 2003 but is restructuring.
The company has about 120 PR staffers worldwide. Schauer
supervises PR pros in U.S. offices.
Arthur Page became AT&T's first VP-PR in 1927.
In the recent reorganization of PR, internal public relations
was placed under human relations and business PR was placed
KESSLER JOINS SS+K.
Weber Shandwick California president Joe Kessler is opening
a Los Angeles office for Shepardson Stern + Kaminsky. He
was responsible for four offices in the Golden State, and
previously headed the Interpublic unit's global technology
Mark Kaminsky, SS+K founding partner, said the New York-based
firm is opening in California because it is "the promised
land of innovative thought and practice." SS+K is also
in Boston and Seattle.
The move into California follows the decision of Creative
Artists Agency, the talent agency powerhouse, to purchase
a minority stake in SS+K, which counts Time Warner Cable,
Microsoft, Sirius Satellite Radio and the New York Jets
Edition, Nov. 17, 2004, Page 2
'ADVERGAMING' SET TO
Marketers are salivating over the prospects of tapping into
the $12.5 billion video game business, Stuart Elliott, New
York Times ad columnist, told the New York American
Marketing Assn. town forum on Nov. 12.
The basic attraction of video games is that consumers "choose
to play them," and "are not sold to," as
in traditional advertising, said Elliott, who moderated
the session called "Advergaming: The Revolution Marketers
Need to Join."
Panelists agreed that advergaming is in its infancy, chalking
up a mere $50 million in annual ad sales.
The market, however, is on the verge of exploding as publishers
"move beyond the game box," and build online communities
of game players.
That shift will come with the increase in the number of
broadband Internet connections to allow video transmission
of game content.
Dave Evans, strategy director/integration services at GSD&M,
described how MiniCooper developed an online "drive
the streets of Manhattan" game to position itself as
a marketer of a fun car.
Online gaming, according to Evans, builds "social
networks" so marketers can "tell a story,"
and consumers can figure out where the brand "fits
into their lives."
Dave Madden, EVP sales/marketing at WildTangent, predicted
online publishers will produce "episodic programming
like TV," giving marketers platforms in which they
"brand cast" their products.
Game play, to Madden, is an intense experience in which
players "lose sense of everything around them."
Sam Huxley, chief strategic officer of Bounce Interactive
Gaming, a part of Young & Rubicam Brands, admitted gaming
is not for all marketers.
Stove Top Stuffing, for instance, probably shouldn't develop
a "stuff the turkey video game," but a placement
in a "Sims" game may do the trick.
MACRIE LEAVING CARDINAL.
Sari Macrie, senior VP of Cardinal Health, Dublin, Ohio,
$60 billion provider of healthcare products and services,
is leaving the company following the elimination of her
job. She headed pro-active communications and branding.
Cardinal is going through a $300 million restructuring
and does not plan to refill the post, if they do at all,
for at least a year, said Macrie.
With Cardinal the past two years, she previously had her
own firm, Macrie & Assocs. Clients included Cardinal,
Monsanto, Pharmacia, Tellabs and SBC Communications. Before
having her own firm, she was at Ameritech.
Macrie is a member of PR Seminar and The Arthur Page Society.
Jim Mazzola continues as VP-PR at Cardinal.
' MARKETING ECOSYSTEM.'
The W2 Group has acquired an investment stake in One to
One Interactive because of its "next-gen web services
orientation," Larry Weber, CEO and former head of Weber
Shandwick, told O'Dwyer's .
The seven-year-old Boston-based firm has 55 staffers and
revenues in the $8 million range, according to Ian Karnell,
co-founder of the firm.
OtO provides email/database marketing and behavioral
segmentation services to clients, such as Qualcomm, Unisys,
State Street Bank, Novo Nordisk and GlaxoSmithKline.
OtO joins W2's "marketing ecosystem," which includes
Racepoint Group (40 high-tech PR staffers), Digital Influence
(seven people handling constituency management) and ThirdScreen
Media (10 media management staffers).
The W2 family, according to Weber, is targeting chief marketing
officers who "understand the need to establish a dialog
with their customer base."
Weber said the future is about "two-way communications,"
and not just about buying 30-second spots, which is the
"economic hang-up" of the ad/PR congloms.
'PAGE SIX' REWARDS,
More than a dozen current and former writers for "Page
Six" of the New York Post reveal their high and low
moments in working for the gossip column in a lengthy feature
in the December Vanity Fair.
"Bad guys" such as the late Roy Cohn came off
looking good as long as they fed the column juicy, bullet-proof
He was the "number one" source for writer Claudia
Cohen, who says "He knew everything."
"And nobody knew where more bodies were buried in
New York City than Roy Cohn," she adds.
However, Cohn later "burned" the column and Cohen
by giving her a false story after he swore it was "absolutely
He was "banned" from the column.
The top contributors over the years, according to the writers,
have been publicists Bobby Zarem and Sy Presten.
PR people working for restaurants contribute many items
although the article notes that sometimes the celebrity
mentioned may not even have been in the restaurant.
The practice of a PR pro or celebrity "trading"
a bad story about the celebrity in return for a promised
"scoop" is covered. However, the page admits that
in some cases the promised "scoop" never arrives
and that person is then "banned" from the page.
Disputes with Paul Newman (about his height), Donald Trump
(about whether he was banned from the Maidstone Golf Club),
Sean Penn (his alleged love life), and Mickey Rourke (ditto)
For those who want to get themselves or clients on Page
Six, there is a list of its favorite press agents
Zarem, Presten, Bernie Bennett, Sam Gutwirth, Jack Tirman,
and Harvey Mann.
Edition, Nov. 17, 2004, Page 3
PR people should consider mixing hard news with human interest
when pitching the media, says Richard Edelman, CEO of Edelman
PR, on his firm's weblog.
He believes this approach will work better because "media
companies are now looking at the opportunity to market to
a reader/viewer as an investor, consumer of upscale products/services,
technology devotee, cultural connoisseur and science maven.
"The need to satisfy the `whole person with one-stop
shopping is much harder to achieve. That suggests a more
`news-tainment approach to PR, hard news blended with human
interest," he said.
Edelman also believes there will be more paid content,
less advertising-sponsored free content in the future.
" As an example, I can no longer watch the Yankees
on WPIX, a `free channel, because the games are only available
on the paid YES Network," he said.
He also said there is no more `town square effect from the
nightly news broadcasts on network "too much
dispersion of the audience."
"Therefore, PR will have to work patiently niche by
niche, cable plus trade media plus local media plus business
media to achieve an overall effect. And perhaps we ought
to consider playing in the paid content segment, with sponsored
programming on cable," he suggested.
PR PRO SCORES
90-SECOND TV HIT.
Jeff Blumenfeld, president of Blumenfeld and Associates,
Darien, Conn., scored a publicity coup for his client, The
New York Pizza Show, which was being held Nov. 2-3, when
ABC's "Good Morning America" aired a 90-second
pizza throwing demonstration by the U.S. Pizza Team.
Blumenfeld, who has made a bunch of appearances on the
"Today Show," got the team, which was in town
to compete in the pizza show, through the back door of GMA's
studios after he "couldn't get the time of day"
from the show's bookers.
He called GMA's audience coordinator Samantha Green and
requested passes into the studio. "Once there, the
pizza teamall wearing official't -shirts and twirling
rubber pizzasgot the attention of the floor manager
and a few cameramen," said Blumenfeld.
The rubber pizzas, which are called Throw Dough, are a
training tool for pizza athletes. ("Honest...you can't
make this stuff up," he said.)
It didn't take long for members of the audience to start
twirling the rubber pizzas, while the floor manager logged
onto the team's website (www.us pizzateam.com) to verify
the team was legit and there is a sport involving freestyle
throwing and stretching of dough. During the demonstration,
Tony Perkins, who is GMA's weatherman, mentioned the pizza
Blumenfeld said the real value of the placement is "how
we will merchandise the appearance."
Advertising Age has a
new publication , called Point, which will feature reports
from top executives, marketing authors and academics plus
case histories, Q&A sessions with notable names in the
ad and marketing industry, book reviews, and opinion columns.
Geoffrey Precourt, former editor of Fortune, is editor
of Point, which will be distributed free every month with
Newsweek is starting a
new magazine, called Tip, a spinoff of its "The Tip
Tip, which will go on newsstands on Nov. 15, will provide
information that will help readers figure out what products
and services are right for them.
There will also be an online component to Tip, which includes
links to some products websites, a daily online forum with
Tip editors, and a weekly online newsletter.
The debut issue has a holiday gift guide with 73 Tip-tested
gifts, articles about holiday getaways, and information
on how to throw the perfect party.
Kathleen Deveny, who is assistant managing editor of Newsweek,
is editor of Tip.
Bride's magazine has started
a new column, called "Wedding Spy," that takes
a look at wedding industry trends.
For example, the first column in the January/February number,
now on newsstands, reveals the return of the formal bridal
portrait; doggie bags for guests; karaoke at rehearsals;
super size diamond rings, and relatives shouldering wedding
expenses. There's also the newly created position of "engagement
Cherie Shanahan, Bride's PR director, said the writer of
the column will be incognito to avoid detection while covering
Shanahan said publicists can call her (212/286-7412) if
they have something to pitch. She will pass the information
along to the writer.
For Me, a new lifestyle
magazine targeted to women between the ages of 25 and 35,
made its debut on newsstands Nov. 9.
For Me's content addresses various issues, such as maneuvering
early careers; purchasing an apartment; planning a vacation,
and having fun on a limited budget.
Ellen Breslau, senior articles editor of Woman's Day, is
editor of For Me, which is published in New York by Hachette
Florida Travel & Life
will make its debut as a quarterly publication in March
World Publications, based in Winter Park, Fla., hopes to
establish FT&L as the "first affluent lifestyle
magazine devoted to the Sunshine State."
Steve Blount, editorial director of WP, who will serve
as editor for the launch of FT&L, plans to publish profiles
of the most successful Floridians.
Al Tompkins, who suggests
story ideas on Poynter Online, said the travel industry
is cashing in on the shortage of flu vaccinations in the
U.S. by offering "flu vacations" to Canada, which
does not have a shortage of flu vaccine.
One company is offering a cruise from Seattle to Victoria,
where travelers can get a flu shot as soon they arrive,
and a service called The Medicine Express is busing folks
from New York to Canada, Tompkins said in his Nov. 7 "Morning
He also advised reporters to keep an eye on coal stocks,
which have done well since President Bush was re-elected.
USA Today has boosted
its book coverage from one to two days a week (Tuesdays
and Thursdays) under book editor Carol Memmott, who was
given this year's "AAP Honors" award by the Assn.
of American Publishers.
Memmott's strategy is to keep reviews short in favor of
trend stories and publishing stories. She also strives to
based in Wellington, Fla.., will make its newsstand debut
in early Spring 2005 with an initial rate base of 400,000.
JA Plank, who handles media relations for the publisher,
said it will target the well-heeled sports socialite or
enthusiast 25-49+, who works from a social secretary or
social calendar, and goes to sporting events and related
The magazine will feature seasonal highlights of women's
luxury sporting events, including polo and equestrian events,
golf, tennis, and premium international sports.
It will also feature athlete interviews, sporting trends,
fashion, sporting goods, travel information, and upcoming
Plank said the editor-in-chief will be announced shortly.
Plank can be reached at 404/432-6179 or preferrably via
e-mail at media@ sportingwomanquarterly.com.
(Media news continued
on next page)
Edition, Nov. 17, 2004, Page 4
THE JOURNAL TO AIR
NEWS ON WEEKENDS.
"The Wall Street Journal This Morning," an early
morning radio news program being carried by 80+ radio stations,
will expand to weekends beginning Jan. 8.
Besides highlighting the top business stories of the week,
each one-hour weekend show will have original material appropriate
for Saturdays and Sundays, including:
"Weekend Adviser"a look at movies,
DVDs, music and books.
"Takeoffs and Landings"exclusive
travel news, deals and tips.
"Home Front"an update on buying and
selling, design ideas and gear for the home.
"Stocks to Watch"a segment devoted
to stocks likely to move up or down in the weeks ahead.
There will also be news on autos, fitness, health, career-planning
and portfolio update ideas.
Cheryl Simone-Miller, who recently joined the Journal from
all-news WINS-AM, New York, will appear on the program,
which will be hosted by Michael Wallace, who is current
host of the weekday program.
Philip Morris will no longer publish Unlimited, a
custom magazine that was sent to two million smokers.
The quarterly magazine, which was published by Hachette
Filipacchi, was started in the early 1980s by Guy Smith
IV, who was PM's VP/corporate affairs and editor-in-chief.
The magazine, which was called PM back then, featured mostly
articles and photos about topics related to smokers rights.
When the name was changed to Unlimited about eight years
ago, the articles shifted to outdoor adventure travel, which
were linked to the items in a catalog that smokers could
buy with coupons clipped from Marlboro packages.
About a dozen people worked on the magazine, including
Kevin Haynes, who was editor-in-chief.
Graphic Arts Monthly,
a Reed Business Information magazine, has moved its editorial
offices to Oak Brook, Ill., from New York, and promoted
Bill Esler, previously Midwest editor, to editor-in-chief,
succeeding Roger Ynostroza, now editorial director.
Glenn Beck, nationally
syndicated radio talker, has renewed his contract
with Premiere Radio Networks. Based in Philadelphia, Beck's
show airs weekdays from 9 a.m. to noon ET.
ABC Radio Networks
and Spanish Broadcasting System will nationally syndicate
three popular Hispanic radio programs in the U.S.: "El
Vacilon de la Manana" with Luis Jimenez and Moonshadow,
which is a morning show originating on New York's WSKO-FM;
"El Cucuy de la Manana," with Renan Almendarez
Coello, which airs from KLAX-FM in Los Angeles, and "El
Vacilon de la Manana," with Enrique Santos and Joe
Ferrero, a morning show in Miami on WXDJ-FM.
was started 73 years ago as Broadcasting magazine,
has changed its name to B&C, and unveiled a new
Max Robins, editor-in-chief, said the new look is intended
to "downplay the differences between broadcasting and
cable TV and, instead, to emphasize that they are two sides
of the same coin."
44, an assistant managing editor at Newsday, was
named to succeed Howard
Schneider as editor of the Long Island daily.
previously president/CEO of The Racing Form, was
appointed CEO of New York Racing Assn., which is under federal
investigation for tax fraud and mismanagement as well as
probes from the state attorney general, the state comptroller
and the New York Racing and Wagering Board.
44, was appointed managing editor of The Washington Post,
replacing Steve Coll,
who is stepping down.
previously a senior writer at Red Herring, was named
executive editor of CIO Insight magazine, based in
previously a senior editor at Maxim, has joined Bauer
Publishing as deputy editor of a new magazine that is in
a business reporter for Reuters and a member of the New
York Financial Writers Assn., has written and performs in
a one-man comedy/musical show, called "Goy Vey!,"
which opens Nov. 17 at the 45th Street Theatre in Manhattan.
previously deputy editor of M magazine, was promoted
to executive editor of M and editor-in-chief of M's bimonthly
who is editor-in-chief of Scholastic Administrator magazine,
will also serve as editor-in-chief of Instructor,
a magazine for K-8 educators, published eight times a year.
who spent 35 years at NBC News, has retired as a correspondent.
a former sports editor and then assistant managing editor
of washingtonpost.com from 1995 to 1998, was appointed executive
editor of the website, succeeding Doug
Feaver, who is retiring.
most recently a W fashion editor, was named fashion
editor of W Jewelry and jewelry news editor at W.
"The Amie Jo Show," an Internet-TV talk show,
will be disgtributed exclusively by Black Insight Magazine,
a digital interactive magazine featuring African Americans.
The show, hosted by Amie Jo Greer, who is president of
Corner4Success, will be shot in the Omni Hotel in Los Angeles
and in various locations in Las Vegas before a live audience.
Amie's first guest is Lisa Price, president of Carol's
Daughter, located in Brooklyn, N.Y.
Melissa Estrada is handling pitches and inquiries about
the show at 866/432-8385.
Monthly magazines distributed
free of charge at railway stations and convenience
stores are popping up all over Japan, reports Japan Today.
Seven types of these free magazines are available in Tokyo
The magazines, which focus on lifestyle and highlight travel
destinations and products, have begun carrying intervirews
and feature articles.
The New York Times
Co. has sold its 15-story, 750,000-square-foot headquarters
in Times Square for $175 million to Tishman Speyer Properties,
which will convert it to an office building.
The Times will remain in the building, which opened in
1913, until sometime in 2007, when the newspaper plans to
move to a new skyscraper across 8th ave. from the Port Authority
The Society of Publication
Designers, a nonprofit group, is the under investigation
by the Manhattan district attorney's office for alleged
The SPD board recently fired executive director Bride Whelan,
who had run the organization for 22 years.
An unidentified source told The New York Post that "at
least" $500,000 is believed to have been siphoned out
of the organization over a 10-year period. Whelan denies
Edition, Nov. 17, 2004, Page 7
PROS MUST BE
PR pros must become
futurists, "able to think, plan and execute on a long-range
basis," John Graham, chairman and CEO of Fleishman-Hillard,
told 250 at the annual Institute for PR dinner Nov. 10 at
the Union League Club, New York.
must get our act together in further proving the real value
of what we do," he said.
said he wants PR to develop "a sound, scientifically
grounded, understandable and measurable model that takes
media tracking data and audience opinion datawhich
many companies already collectand use that information
to demonstrate the value that communications programs contribute
to key business outcomes...like brand value, market value
... and earnings per share."
who became CEO in 1974, described his early years with the
company including a near firing i n his first few weeks
in the job. There were only eight employees and the only
office was in St. Louis.
rapid expansion in the mid- 80s, Graham said he was traveling
250,000 miles a year and personally handling F-H's three
Do 'Right Thing' in L.A.
to claims by the City of Los Angeles that F-H overbilled
the city, Graham said, "Our company will do the right
thing and we will emerge from this situation stronger as
is proud that F-H has ranked first in the quality of client
work for 12 years in a row in the Harris/Impulse Research
is also proud of the "biggest decision" his firm
sale to the Omnicom Group seven years ago. "It's been
one of the best decisions I ever made," he said, "allowing
us to grow at an even more rapid rate."
has been "a great partner" and its CEO, John Wren,
"is one of the best CEOs I have ever known," said
received 1.1 million shares of OMC which were worth $40
a share or $46 million at the time. OMC is currently trading
at about $80.
1.4 million shares went to 11 holders of voting stock in
F-H. More than 500 employees received cash for their non-voting
stock. Employees were given 250 shares each at the 50th
anniversary of the firm in 1995.
Felton, retiring president and CEO of the Institute, was
given the 2004 Alexander Hamilton Medal for lifetime achievement
has led the Institute since 1995 and has also been Freedom
Forum Distinguished Visiting Professor at the University
of Florida's College of Journalism and Communications.
Institute's Pathfinder Award ($2,000), for research and
contributions to the PR body of knowledge, went to Dr. Krishnamurthy
Sriramesh, associate professor, School of Communication
and Information, Nanyang Technological University, Singapore.
He is the author of two booksGlobal PR Handbook and
PR in Asia: An Anthology.
Watson, graduate student, University of South Florida, received
$2,000 for the Northwestern Mutual Best Master's Thesis
SETTLES SUIT VS. IABC.
Elizabeth Allan, former president and CEO of the International
Assn. of Business Communicators, has settled her defamation
lawsuit against IABC. Monetary terms are private so far
but could be revealed if certain non-monetary terms are
not agreed upon.
include a letter to the American Society of Assn. Executives
indicating that Lou Williams, former IABC COO, was not authorized
by IABC to provide the information he gave to the ASAE convention
in Denver in August, 2002.
IABC will ask ASAE to
send the letter to all those at the presentation, which
allegedly had disparaging remarks about Allan.
Also being discussed are
terms of a letter to the general public and IABC members
about Allan's claims in the case. It would be posted for
an agreed upon period of time on the IABC website and it
may include an apology by IABC.
Allan and her attorney,
David's . Secrest, and Williams and his attorney, Gregory
Doyle, have been unable to settle and a trial has been set
for Nov. 15 in Superior Court, San Francisco.
Doyle is seeking a postponement
but is being opposed by Secrest.
Allan previously stipulated
that Williams would have to pay no more than $1 million
to her. He has said that his insurance will cover any damages.
'TRUST' IN PAGE BOOK.
Twenty-three CEOs of some of the biggest U.S. companies
have contributed essays to Building Trust, a 349-page
hardcover published by the Arthur Page Society.
"There's no question
that recent scandals have given business a black eye,"
writes Rich DeVos, co-founder and former president of Amway
He calls on companies to win back the trust of the American
public by putting "heart back into business."
Too many CEOs and their
managers "spend most of their time talking about `maximizing
shareholder returns, " he writes. Customers and employees
can become "secondary," he says, if too much time
and energy is spent "beating the next quarterly earnings
estimate by a penny."
Making and selling products
is fine, he argues, but "to remain viable, we must
first improve the well-being of people around the world."
Assisting in the publication
of the book is The History Factory, Chantilly, Va., which
helps organizations to discover, preserve and leverage their
history to meet current business challenges.
Bruce Weindruch, founder and CEO of The History Factory,
assisted in publishing Building Trust. The History Factory
leverages clients heritage through anniversary planning,
archives, documentaries, Heritage Servers, museums and exhibits,
and oral histories. It was founded in 1979.
David Drobis, former CEO
of Ketchum and 2003 president of Page, is credited with
"immeasurable help" in creating Building Trust.
Editor is John A. Koten,
first president of the Page Society who had operating and
communications posts at Illinois Bell, AT&T, New Jersey
Bell and Ameritech.
Internet Edition, Nov.
17, 2004 Page 8
There was good and
bad corporate news last week. After a brief period,
the $34 billion AT&T again let PR report directly to
But Sari Macrie, SVP of Cardinal Health ($60B), said her
job doing "pro-active communications and branding"
was eliminated. The company just wasn't interested in doing
this any more, she explained.
No doubt pressure by AT&T's 120-member PR staff and
many alumni helped CEO Dave Dorman change his mind.
AT&T, after all, was the home of Arthur Page, for whom
the Arthur Page Society is named.
He was AT&T's first VP-PR in 1927 and ever since then
all VPs of PR had reported to the CEO.
If PR is going to be downgraded at AT&T, the whole
field is in a lot of trouble.
As for Macrie, veteran
corporate PR pros theorized she may have been a victim
of a management consultant such as McKinsey & Co., Chicago.
Such consultants take a dim view of companies communicating
too much with the outside world and often either urge dumping
the corporate department or dispersing it to various operating
Macrie called us back and was candid about what caused
her departure. When we called the company PR unit looking
for more details and her picture, no one called us back.
Almost needless to say, McKinsey did not return a call.
But the AT&T PR dept., acting like corporate PR units
used to act, sent us full details on new PR head Robert
Schauer including his picture.
The key corporate PR statistic this year is the 42 new
members that PR Seminar needed to hold its annual meeting
(6/16/04NL). That shows how insecure top corporate PR jobs
have become. PRS only used to need 7-10 new members yearly.
Some PR pros groused
about the blunt language and combative attitudes
that were in the speech by Donald Trump at the PRSA conference.
It was definitely not marketing-speak nor PR-speak. Trump
urged PR pros to fight enemies with no holds barred and
exact revenge on those who wrong them. He portrayed the
business world as close to a bar-room brawl where submissive
types can't survive. Not trusting anyone was a key part
of his message. While PR pros may not like his blunt "slanguage,"
some business schools are welcoming this candid take on
the biz world. Babson College, Southern Methodist University,
the University of Washington, Northern Illinois University
and Ohio State University are using Trump's "The Apprentice"
in their curriculums, "complete with the cutthroat
culture and back-stabbing way of life," said the New
York Post Nov. 8. Sex in the boardroom can't be ignored,
"We can say it isn't there, but it is," he says.
Another sampling of
blunt language is in Vanity Fair's take on the Post's
"Page Six." Reporters irreverent approach is a
far cry from marcom strategic plans. Yale Prof. William
McGuire told a PRSA conference that the first step to convincing
an audience of something is to talk, dress and act like
the audience in as many ways as possible. PR pros must use
"news-speak in dealing with the press.
Our list last week
of PRSA committees and task forces whose advice was
ignored left out several including the four-year $150,000
"credibility" study of 1999 that wasn't published
except for a small excerpt and the two-year APR/PR recruiter
study that was totally squashed in 1999.
But the granddaddy of all bootless errands at PRSA was
the two-year quest of seven chapters for national h.q. The
board said in 1984 it was moving h.q. from midtown [where
it was too convenient to New Yorkers] and would think about
moving to another city. It later became apparent, despite
heroic efforts by seven chapters, that the board had no
intention of moving from New York no matter how many arguments
were made about cheaper rent, better offices, more central
location, and cheaper labor.
By early 1985, a foot and a half of materials had been
sent to h.q. PRSA/Chicago ended up sending 15 pounds. When
the board, meeting at the Ritz-Carlton in Laguna Niguel,
Calif, voted on Aug. 16, 1985 to keep h.q. in New York (without
even waiting for the Assembly to say anything), the seven
chapters exploded, charging the board with committing an
"outrage" and "railroading" the issue.
The 1985 Assembly, by a vote of 126-20, ordered the board
to reconsider its action. The supposedly neutral staff lobbied
heavily against the move, 34 of the 38 staffers saying they
would quit. The board, its back up against the wall, hired
Touche Ross for $25K (actual cost was $37K) to do a study
of the costs of moving from New York. TR said it would cost
$1.09 million, which the chapters regarded as preposterous.
TR estimated $180K in recruiter fees to hire new staffers
and said $257K would be lost due to inexperienced staffers.
Indianapolis argued that it could provide rent/salary savings
of $300K a year and this was being ignored. Houston was
furious, member Sally Evans saying locations in lower Manhattan
she was shown "made me sick" (one was a converted
hat factory). "We could have top-notch space in Houston
for less," she claimed.
Oddly, PRSA staffers later claimed their offices at 33
Irving place had such bad air and other problems that the
offices were unhabitable. Despite all the moaning, the board
voted again in May 1986 to stay in N.Y. It permanently cancelled
the spring Assembly the same year. National continues to
dominate the Assembly.