Edition, Dec. 15, 2004, Page 1
PORT AUTHORITY SEEKS
The Port Authority
of New York and New Jersey wants to tell the public about
its role operating transportation hubs in the bi-state area
and has earmarked $25M to get the word out.
is important that the Authority's customers, the public,
community and government officials, and the media have a
full and sound understanding of the Authority's mission,"
reads an RFP issued this month by its public affairs unit,
which will administer the contract.
quasi-governmental entity, which is funded by the fees it
charges for fares and rents, is looking for proposals to
handle its overall marketing, PR and advertising for five
PA's operations include bridges and tunnels, bus terminals,
the PATH subway system, New York's major airports, marine
terminals and ferry services.
Proposals are due Jan. 19. Patricia Halligan (phal[email protected])
is handling submissions.
TOSHIBA SHIFTS FROM GH TO MAPLES.
Toshiba America has pulled its digital products division
and corporate work from GolinHarris Orange County, and awarded
the business to Maples Communications in Irvine, Calif.
Bob Maples, veteran of Hill and Knowlton, Western Digital
and AST Research, said he resigned the Fujitsu computer
systems business in order to trade up to TA. Fujitsu has
issued an RFP for that business with six firms in consideration.
Toshiba had been a "legacy" account of The Benjamin
Group for more than 10 years, billing over the $2.5 million
mark at its peak.
Sheri Benjamin sold her business to True North in `99,
which was in turn gobbled up by Interpublic. IPG shifted
it to GolinHarris in June.
Lisa Zwick, who heads GHOC, is leaving the firm at yearend
to do consulting work.
Fred Cook, CEO of GH, told O'Dwyer's his firm is reducing
the scope of work for Toshiba, but noted it still works
for Toshiba's storage division.
Valerie DiMaria, VP
of corporate PR for GE Capital and a former president
of GCI Group, has been named VP of communications and PA
at Motorola following a year-long search to fill that post.
Janilee Johnson, chief communications officer, left the
company last year after taking the reins from longtime comms.
chief Rusty Brashear in 2002.
QORVIS RAIDED BY FEDS.
Federal agents searched three Qorvis Communications offices
on Dec. 7 as part of an ongoing investigation into the firm's
work for Saudi Arabia.
The firm says the FBI is conducting a "compliance
inquiry" under the Foreign Agents Registration Act,
or FARA, the law which requires domestic agents for foreign
governments to register with the Dept. of Justice. Qorvis
says it has complied with the registration process.
The U.S. Attorney's Office in D.C. said the raids were
part of an "ongoing investigation."
Qorvis billed $7.3M from Saudi Arabia during its last six-month
reporting period, ending Sept. 30. That work included setting
up media interviews, drafting letters to congressmen and
other PR duties.
Managing director Shereen Soghier heads the Saudi account
for the firm.
B-M SAYS 'HELLO, BIRDIES.'
Hartz Mountain Corp., which markets over 1,500 pet care
products, has hired Burson-Marsteller for a $500K PR assignment
after a competitive pitch. G.S. Schwartz & Co. also
Hartz traces its history to 1926 when Max Stern emigrated
from Germany to the U.S. with five thousand singing canaries.
He started making bird food under the Hartz Mountain brand
in `32, and pioneered the sale of millions of hamsters,
parakeets, tropical fish, canaries, and their supplies to
variety stores in the U.S. and Canada.
Hartz Mountain Industries, based in Secaucus, N.J., sold
its pet business in 2000 to a management group to concentrate
on real estate development.
Edition, Dec. 15, 2004, Page 2
SDI RALLIES SUPPORT
Susan Davis International, Washington, D.C., is handling
the Pentagon's "America Supports You" campaign
to drum up support for the nearly 150,000 U.S. forces that
may be occupying Iraq during the next four years.
President Bush plugged the ASY program on Dec. 7 during
his speech before Marines and their families at Camp Pendleton,
Calif. He urged the audience to visit the ASY website that
talks about the way the homefront is showing support for
the troops that are currently deployed abroad.
The ASY site features stories about programs, such as "Hugs
from Home," in which participants "adopt"
soldiers by writing and sending care packages. It also has
downloadable ASY logos that people can affix to tee-shirts,
water bottles, hats, etc.
The ASY campaign, which has received coverage on CNN, "Live
with Regis and Kelly," and "The Ellen DeGeneres
Show," got a PR boost from Defense Secretary Don Rumsfeld
on Dec. 2 when he presented an ASY dog tag to Bill O Reilly
during his interview on Fox News "The O Reilly Factor."
Rumsfeld rewarded O Reilly and his program for "being
a terrific supporter of our troops."
PT LOBBIES FOR CARRIER
Powell Tate has been hired by the Aircraft Carrier Industrial
Base Coalition, a group of suppliers to the aircraft carrier
industry that advocates for more funds.
Northrop Grumman is bankrolling the organization. The Los
Angeles-based defense company owns the Newport News Shipyard
in Virginia. That operation bills itself as the nation's
only designer, builder and refueler of nuclear-powered carriers.
NG's last Nimitz-class carrier, the George H.W. Bush, cost
more than $4 billion. PT's lobby team of Howard Opinsky,
Clare Lynam and Lauren Glasner must convince Congressional
appropriators that aircraft carriers are relevant in the
post-Cold War world and can play a role today.
WS BEEFS UP
Weber Shandwick and client Hardee's' are riding a wave of
publicity from their unapologetic launch of a mammoth, 1,420-calorie,
104 grams of fat hamburger for the No. 4 fast food chain.
Kicked off with an Associated Press story in mid- November,
the Monster Thickburger has generated press across the globe
at a rate neither the client nor WS ever expected at its
outset, according to WS/Los Angeles VP Caroline Weilert.
With extensive coverage of obesity issues and fad diets
in the U.S., media have been drawn to report on Hardee's'
new double-Angus patty burger, which has nearly twice the
number of calories in McDonald's two-patty offering. But
Weilert credits Hardee's' approach to marketing the new
sandwich with fueling the PR bonanza.
OGILVY ADVISES LENOVO.
Ogilvy PR Worldwide is advising Chinese PC maker Lenovo
through its landmark acquisition deal of IBM's PC business
announced last week.
Ogilvy's Beijing office counsels Lenovo, according to Philip
Lisio, IR director for Ogilvy in Beijing. Lisio said he
did not have knowledge of any other firms having a role
in the Lenovo deal, which is the largest overseas acquisition
by a China-based company to date. IBM uses Euro RSCG Magnet,
Text 100 (product lines) and One Blue for its $40M PR account.
Scott Friedman, SVP/global managing director on the IBM
account at Text, said his firm bolstered corporate communications
for the acquisition. He noted Text's three years of work
for IBM and said: "We expect to at least have a chance
to continue that work."
Lenovo plans to pay $1.5 billion in cash and stock to take
over IBM's PC business, a deal that has brought mixed reviews.
SOCOM WANTS PSYOPS
The Florida-based command unit for the 50,000 special forces
deployed in President Bush's "war on terror" is
reaching out to the marcom industry for help with its psychological
The U.S. Special Operations Command, or SOCom, based at
MacDill Air Force Base, wants to hear from agencies using
state-of-the-art design, pro duction and dissemination technologies
for multimedia products, along with the know-how to monitor
results, all in multiple languages. That includes audio,
video, printed and web-based products.
SOCom says its mission is to disrupt, defeat, and destroy
terror networks that threaten the U.S. worldwide. President
Bush has called Iraq the central front in the "war
Responses to SOCom's request for sources are due Dec. 15.
Dorothy Lewis is contracting specialist at [email protected].
HILLARY, JEB BUSH
AIDES JOIN PS.
Joe Householder, who was communications director for New
York Senator Hillary Clinton, has joined Public Strategies
as a director in its Houston office. He began his communications
career as a reporter at a Houston radio station.
Householder moved into politics in `00, working on the
successful campaign of Iowa Gov. Tom Vilsak. (Both Clinton
and Vilsak have been mentioned as Democratic presidential
candidates in `08.)
Householder also worked as press secretary for Houston
Mayor Lee Brown, and media relations manager at Vinson &
Jill Bratina, communications director for Florida Gov.
Jeb Bush, will join PS in Washington, D.C., next month.
She is a crisis expert who handled PA at Bridgestone/Firestone
during its tire recall. While at Ketchum/D.C., she worked
on the Dow Chemical account handling silicone breast implant
litigation, and Wyeth-Ayerst during the phen-fen lawsuits.
Edition, Dec. 15, 2004, Page 3
Bacon's Information in Chicago reports more than one million
reporters, editors and producers left their jobs, shifted
positions, or changed their contact information since last
Ruth McFarland, director of research, said over 1.4 million
changes have occurred so far this year.
"Few PR pros can claim long-term reliable contacts
because few journalists stay in one place long enough to
depend on long-term PR sources," said McF arland, who
pointed out there is an average of 300 n<%0>ew outlets
added each week to Bacon's database.
HIRES NEW EDITOR.
Stephen Adler, 49, who is deputy managing editor of The
Wall Street Journal and editorial director of its online
edition, has been hired as Business Week's next editor-in-chief.
Adler, who will join BW in January, will assume his new
job on April 1, succeeding Steve Shepard, 65, who is leaving
to become the founding dean of a new graduate school of
journalism at the City Univ. of New York, which will open
in 2006 in the former New York Herald-Tribune building on
W. 41st st.
Adler, who has a law degree from Harvard, joined the Journal
in 1988 as legal editor.
In a study for the Media Center at the American Press Institute
in Reston, Va., 40.8% of consumers said they spend a larger
percentage of time viewing cable TV versus 37.5% of consumers
who said they spend more time watching traditional TV networks.
Streaming radio services from America Online and Yahoo dominated
the market for Internet radio in October, according to a
Arbitron and ComScore Media Metrix reported 4.1 million
people listened to Internet radio during an average week
during the month. Yahoo's Launchcast service garnered 1.9
million, or 46% of the listeners; AOL Radio Network has
1.8 million, or 44%, and Microsoft's MSN Radio and Windows
Media. com serviced 424,700 people, equal to 4%.
The report, which is the first in a monthly series, also
estimated that 384,000 people age 12 and older, were listening
during an average 15-minute period.
said a new consumer purchasing study shows a continuing
pattern of trading up to higher priced "new luxury"
goods and trading down to lower-cost value brands.
The top trading up categories in the study were: personal
computers, meat, homes or apartments, furniture, sit-down
restaurants, cars, bedding, kitchen appliances, home entertainment
products, and travel/ vacations.
The top trading down categories, according to the survey,
were: canned foods, dry goods, snack foods, household cleaners,
paper products, fast-service restaurants, accessories, soft
drinks, bottled water and OTC health remedies.
National Shopping Survey found heavy viewers of TV
reality shows, especially "The Apprentice," are
more likely to buy clothes they think will make them look
The survey found 28% of teenagers (13-16) who were heavy
reality TV viewers, said sexuality was their main motivation
for purchasing clothing, compared to 15% of non-viewers
of the same age group.
The same trends held true for adults 23 to 45, where 51%
of reality TV viewers gave the answer of "sexuality,"
compared to 46% of non-viewers.
The findings are based on responses from 4,236 people between
the ages of 13 and 65 at seven malls across the U.S.
NBC will air a new weekday show next fall hosted by Martha
Stewart, who is to get out of jail this month.
The live audience show, which will be produced by reality-show
creator Mark Burnett, will focus on the home artscooking,
decorating and crafts.
Stewart's earlier show, "Martha Stewart Living,"
was cancelled after she was sentenced to five months in
jail for obstructing justice in an insider stock-trading
investigation last year.
Newsweek's national ad
rates will go up in 2005 by 5%. The new rates for a four-color
page are $210,000 and $137,550 for a b&w page.
Newsweek's "Business Plus" edition will also increase
rates by 4.8%, making a 4-color page $109K.
The magazine's U.S. circulation will remain at 3.1 million
and Business Plus will remain at 1.2M.
CNBC has cancelled "McEnroe," a talk show hosted
by tennis star John McEnroe, which occasionally registered
a zero rating since debuting in July. It will be replaced
by "The Big Idea," hosted by ad exec Donny Deutsch,
which will go from a once-a-week airing to five days a week
in late January.
Forbes.com has dropped
the paid links in its news stories after objections from
its editorial staff.
The Los Angeles Times
will stop publishing a daily national edition at the end
of the year.
Niche Media Publications,
owned by Jason Binn, is starting magazines in Washington,
D.C., (Capitol), Boston (Commonwealth) and San Francisco
(Golden Gate) in 2005.
The new publications will be like Binn's other magazinesHamptons,
Ocean Drive, LA Confidential and Aspen Peakwhich target
affluent readers, focusing on luxury retail, real estate
The Houston Chronicle
has acquired the weekly Spanish-language La Voz, a weekly
paper started in 1979, which covers news, sports, food and
entertainment, and has a circulation of 100,000. Aurora
Losada will continue as editor.
Our Weekly, a new weekly
newspaper dedicated to the African American communities
of Los Angeles, will begin publishing in Jan.
The free paper is headed by Natalie Cole and David Miller,
who are located in South L.A. Content will include news,
lifestyle sections, health, wellness, art, entertainment,
business, careers, education, real estate and a classified
Everett Mitchell II,
42, managing editor The Detroit News, was named editor
of The Tennessean, making
him the first black person to become editor and VP/news
at the Nashville paper.
was promoted to succeed Mitchell.
food editor of Nation's Restaurant News in New York
was elected 2005 president of the 265-member
International Foodservice Editorial Council, which
is headquartered in Hyde Park, N.Y.
currently at Broadband
Edge, is rejoining the staff of Telephony
magazine as editor-at-large. She will contribute news, technology
was named editorial page editor of The
Des Moines (Ia.) Register.
and Joyce Chang
have left Lucky magazine,
where Siriani was associate fashion editor and Chang was
senior fashion news editor.
previously at Teen Vogue, has joined Nylon
as beauty and style editor, replacing Charlotte
Rudge, who went to Vital
for Women as beauty editor.
who appeared in Broadway's "Aida," takes over
as WCBS-FM's new
morning host on Jan. 10. He is a member of the former band,
(Media news continued
on next page)
Edition, Dec. 15, 2004, Page 4
N.Y. TIMES REVAMPS
The New York Times has added nearly a dozen new columns
to its revamped Sunday "Travel" section, which
made its debut on Dec. 5.
"The section will be newsier, livelier and more visually
compelling than ever before," said Stuart Emmerich,
edtior of the section.
Several columns will remain in the section, including "Practical
Traveler" and "Choice Tables." New columns
"Surfacing"a spotlight on up-and-coming
neighborhoods, restaurants and nightclubs around the world.
of recently opened hotels, such as a high-tech trendsetting
hotel in Hong Kong or a family-run pensione in Tuscany.
"Foraging"a weekly shopping column
that will identify some of the most alluring stores around
"High-Low"a monthly column from two
reporters visiting the same city but on different budgets.
"What's Over/What's Next"a look at
travel trends such as remote regions of the world that are
"A Weekend with the Kids"a regular
feature about family travel, and how to pick a place that
will satisfy both parent and child.
"Why We Travel"a photo essay.
who is the media and marketing columnist for The Atlanta
Business Chronicle, said product placement, luxury marketing,
and Hispanic marketing topics are "hot" right
What is not hot is "technology, technology, technology,"
Ramos told iCD Media, Alpharetta, Ga.-based interactive
She loves to cover out-of-the-ordinary stories that illustrate
Ramos likes to get calls on Thursdays and Fridays, but
never on Mondays, Tuesdays or Wednesdays when she is on
deadline, except if the publicist is returning her call
about a news story, or they have "huge breaking news."
Phone calls are not unwelcome, but "e-mails are my
favorite," said Ramos, who can be reached at 404/249-1044;
who produces stories for medical correspondent Elizabeth
Kaledin on "CBS Evening News," told
Bulldog Reporter that the three elements to make a successful
pitch are: exclusivity, access and a well-spoken patient
Finnegan said the best pitches are those which offer embargoed
scientific data because he needs enough lead time to produce
He can be pitched at [email protected] or 212/975-3691.
Prevention, a diet, health,
wellness and fitness magazine published by Rodale Press,
has signed up Liz Lange, the former Vogue editor
and maternity-wear guru, to write a column.
Lange told Fashion Week Daily her columns will focus
on maternity-wear for travel, exercise, work and formal
NBC Universal has
teamed with San Francisco-based Delivery Agent to allow
viewers of "Will & Grace," "Las Vegas,"
the daytime soap "Passions" and Bravo's "Queer
Eye for the Straight Guy" to buy products featured
on these TV programs, including the stars wardrobes and
Brooklyn, a controlled
circulation quarterly magazine, is being acquired by Townhouse
Media from Susan Berman and Susan Myers, for approximately
TM is headed by Joseph McCarthy, a Brooklyn filmmaker and
husband of The New Yorker's executive editor Pamela
The new publisher may expand the magazine's focus and increase
it to six times a year.
Joseph Steuer is staying on as editor of the magazine.
FOR THE RECORD
Audi designers developed and built a car explicitly for
the movie, "I, Robot." It was "a product
placement first," according to the Ingolstadt, Germany-based
automaker's PR spokesman Eric Felber.
The concept car is visible for a total of almost nine minutes
in the film, which has drawn a worldwide audience of more
than 55 million to date.
Tim Miksche, who is responsible for product placement at
Audi, said the placement has reinforced the core values
of the Audi brand in the U.S.
in Jackson, N.J., printed its news release on a clipboard
for distribution at a recent event held to announce the
start of construction on the redevelopment of Asbury Park,
Phil Entin, who handles PR for the builder, said the unusual
press release "helped my client stand out" from
competitors who used the traditional pocket folder as a
The clipboard was created for Paramount Homes by Promotion
A news story about
a proposal that would require pharmaceutical companies to
post information about upcoming drug trials on a public
database to make sure the public knows what trials are taking
place, and when they should look for results, was ranked
as one of the top 10 health stories of 2004 by the editors
of the Harvard Health Letter.
"Bad news about drugs should see the light of day,"
Edition, Dec. 15, 2004, Page 7
The biggest chapters
of PRSA led the vote to open the Assembly to non-accredited
members, according to a delegate-by-delegate tally of the
2004 Assembly votes released by the Society.
members said the tally showed that small chapters have been
exercising an inordinate influence on PRSA policies for
many years. Non-APRs have been barred from the Assembly
five of the 20 biggest chapters were unanimously against
decoupling while 11 were unanimously in favor of it. The
other four were split in favor of decoupling 13-6.
the top 10, there were 52 votes for decoupling and 15 against
it. Decoupling had passed in the Assembly by a 181-83 margin.
Angeles was the only chapter in the top five against decoupling.
The other entire delegations voting against decoupling in
the top 20 were Philadelphia, Puget Sound, Orange County
and's .E. Wisconsin.
of the names of the delegates and their votes was a first
for PRSA, which this year, for the first time in its history,
did not publish a list of delegates. Under the bylaws, delegates
are to be elected by Dec. 1 of the year before the Assembly.
Catherine Bolton said this rule is often disregarded by
the chapters and it's "difficult for national to enforce."
She said the list was not published at all this year because
the delegates said they did not want to be contacted by
Reed Byrum, 2003 president who had backed decoupling, said
he voted against it to remind members they "must not
lose sight of the many benefits of APR."
president Del Galloway praised the delegates for allowing
their votes to be recorded and the tally to be released
before the next Assembly. Delegates voted by e-mail in early
December 80-59 in favor of early release.
Presidents Asked for Record
PRSA did not release the voting record in the first weeks
after the Assembly, Jennifer Grizzle, president of PRSA/Georgia,
Burt Wolder, president of PRSA/New York, Steve Knipstein,
president of PRSA/Chicago, and national director Gary McCormick
called on the Society to do so.
said the New York chapter board has long favored decoupling
the national board from APR.
should be drawn from the entire membership" he said.
He also said that PRSA must work to make APR "even
of the non-chapter delegates such as section heads and national
directors voted for decoupling while 14 did not. Sue Bohle
and Byrum were the only members of the 17-member national
board voting against decoupling. Others voting against it
were Joe Epley, College of Fellows; Keith Hayes, Corporate
section; Roy Vaughn, Counselors Academy; Sarah Yeaney, PRSSA
national president; Ellyn Pollack, Health Academy, Joe Trahan,
Military Section, and Dennis Gaschen, Western district.
Chapters Back Decoupling
20 chapters unanimously voting for decoupling were National
Capital, 12 delegates; Georgia, 9; New York, 8; Chicago,
5; Colorado, 6; Houston, 5; Boston, 2; Hoosier, 5; Maryland,
4; Cleveland, 3, and New Jersey, 3. Unanimously against
decoupling were Los Angeles, 6 delegates; Philadelphia,
5; Puget Sound, 4; Orange County, 2, and Southeastern Wisconsin,
delegations in the top 20 were Detroit, 4-2 in favor of
decoupling; Minnesota, 3-2 for decoupling; Central Ohio,
3-1 for decoupling, and Dallas, 3-1 for decoupling.
tally is on www.odwyerpr.com.
WORRIES ABOUT DOLLAR.
Martin Sorrell, WPP Group CEO and the most widely quoted
ad executive, said Dec. 6 that he is "worried"
by the decline in the dollar.
euro has risen to $1.32 against it from 82 cents last year,
and the U.K. pound now costs nearly $2, up from $1.45. It
is now at a 12-year high.
told Bloomberg reporter Suzy Assaad that "currency
is a country's stock price" and "I don t think
it does anybody any good to see the dollar in the straits
it is in at the moment."
said the Bush Administration must deal with such issues
as the fiscal deficit, current account deficit and oil price
increases, and potential inflation.
noted the interdependence of the economies of the largest
nations and said this constitutes "some counterbalancing
forces that are helpful."
and Only Statesman' in Adland
on Nov. 29 quoted advertising author Randall Rothenberg
as saying, "Sorrell is arguably the last and only statesman
in the business...Martin really aspires to be more of a
global business leader than an adman." Rothenberg,
author of Where Suckers Moon, is now at Booz Allen &
Wren, CEO of Omnicom, has given only one interview since
June 12, 2002, when a Wall Street Journal article on OMC's
accounting practices dropped the stock from the $70's to
Bell, CEO of Interpublic, is rarely quoted in the press.
The heads of the hundreds of ad agencies and PR firms that
are owned by the five ad/PR conglomerates almost never make
statements about general industry conditions. Sorrell also
recently gave an interview to the New York Post.
BLOCK INFO FLOW.
Lawyers are showing a "predisposition toward needless
secrecy that suppresses and distorts information about many
matters of public importance," says William H. Simon
in the December Atlantic Monthly.
Simon, Columbia University
law professor, says the bar's love of confidentiality is
not just an ideology but "a marketing strategy"
that trumps other players seeking to influence corporate
He said Sarbanes-Oxley
was supposed to bring more financial information in the
wake of the Enron, Worldcom and other scandals but lawyers,
rather than accountants, are deciding what to disclose.
"Anxious about the
expanded liability the law imposes, executives would rather
talk to lawyers than to accountants or consultants,"
Supreme Court Justice
Louis Brandeis opinion that sunlight is the "best of
disinfectants" is being followed everywhere but in
the law, he contends.
Citing SOX, Omnicom, WPP,
Interpublic, Publicis and Havas have stopped their nearly
50 PR units from providing staff counts or fee income totals.
Simon likens lawyers to
surgeons who have a tendency to operate. "Confidentiality
puts a premium on services and protections that lawyers
are distinctively qualified to provide," he notes.
Internet Edition, Dec.
15, 2004 Page 8
BzzAgent, Boston marketing
firm that got a cover story in the Sunday Dec. 5
New York Times, is employing so-called "word-of-mouth"
publicity techniques that cross the line of ethics.
BzzAgent's 60,000 "volunteers," who receive free
samples, boost these products to others without necessarily
saying that they are paid via the samples.
The NYT devoted seven pages to the technique noting that
it is used by Procter & Gamble, which has 240,000 teenagers
who push products for its Tremor "word-of-mouth"
In a typical scenario, Sony Ericsson had 600 actors in
10 cities ask passersby to take pictures with its new camera-phone.
The actors praised the device.
Another company hired people to walk around fairs and amusement
parks with its new camera around their necks. People are
also hired to read books in a conspicuous manner in public
The "Code of Conduct" of BzzAgent says its agents
should "feel free" to tell friends that they re
"involved" with BzzAgent. We told founder Dave
Balter his code should read, "must" tell friends.
The old as well as the new PRSA code bars "stealth"
Balter said he is "struggling" with the transparency
issue, wondering "where the line should be drawn."
People are not asked to promote products they don t believe
in, he notes. But one PR veteran said: "Friends don
t buzz friends, do they?"
Some big PR firms belong
to WOMMAWord of Mouth Marketing Assn. (womma.com).
Blogethics.com says WOMMA members such as BzzAgent are
"evil word of mouth marketers."
WOMMA says its purpose is to "fight against underhanded
online marketing, including random, anonymous attacks and
the practice of invading other websites." WOMMA says
it is dedicated to "win-win ethics standards."
A Word of Mouth Marketing Ethical Code is to be released
Influence, The Psychology of Persuasion, by Arizona State
Univ. Prof. Robert Cialdini, describes psychological tricks
used in selling. Cialdini wrote it for consumers but marketers
are the biggest buyers.
Beware of people doing favors for you or asking you to
do favors for them, he warns. Don t answer polls or sign
petitions, he says, because they may "set you up."
In one study, homeowners were asked to sign a petition to
"keep California beautiful." The next week, they
were asked to display a big sign on their lawns saying,
"DRIVE CAREFULLY." Half the signers agreed to
do this while almost no one else did.
The signers had defined themselves as public-spirited citizens
and were afraid of being hypocrites.
Some real estate agents "set up" prospects by
showing them overpriced "dogs" before lower-priced
nicer homes. Cialdini cited one firm that owned the "dog"
The tally of how the
PRSA chapters voted on decoupling APR from the Assembly
(page one) is the Rosetta Stone of PRSA, revealing the political
landscape of PRSA in stark outline.
Now we know which chapters are the hotbeds of APR, the
opponents of democracy that have sabotaged the governance
of PRSA for 31 years.
Some directors of PRSA battled for a month and a half to
block publication of the vote but finally gave in to pressure
from the big chapters and national board member Gary McCormick.
There are several shocks in the tally, carried in full
on the O'Dwyer website. Reed Byrum, 2003 president, after
campaigning a year for decoupling, voted against it.
Philadelphia, where the Declaration of Indepen-dence was
signed, was unanimously against giving all members the right
to serve in the Assembly.
Other chapters voting to preserve the elite status of APRs
in PRSA were Los Angeles, Puget Sound, Orange Cty., Wisconsin,
Cincinnati, S. Carolina, Kansas City, Richmond, and Charlotte.
Their rank and file members, with help from enlightened
chapters, must instruct their leaders in the merits of democracy.
Another shock was a "no" vote from Sarah Yeaney,
president of PR Student Society of America. So young and
so reactionary! We could expect a no vote from the College
of Fellows, represented by Joe Epley, who spoke against
decoupling at the Assembly. The Counselors Academy, corporate,
military, and health sections also voted for the status
quo. The information in the tally needs study and analysis.
It should have been available immediately to the delegates
and members ... the
52 delegates in the top ten chapters voting for decoupling
represented 4,837 members or 3.5 times the 1,354 members
represented by the 15 voting against it ... bylaws
call for one vote per 100 members or part thereof
resulting in about 12 chapters with less than 120 members
getting two full votes. Some have as few as 107 or 102 members.
This must be replaced by proportional voting so that a chapter
with 105 members gets 105 "units" and one with
196 gets 196 "units" ... present
at the Assembly were 97 chapters. Voting for decoupling
were 149 delegates representing 12,969 members and voting
"no" were 67 delegates representing 5,728 members
... none of San Diego's
three delegates showed up, the only chapter in the
top 59 not repre sented ... three
of the six delegates-at-large didn't showLes
Goldberg, Rock Jenkins and Susan Schumacher ... the
national board should be decoupled early in 2005
so all members, at last, can run for office. Only ten showed
up for seven national posts this year.