The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, Feb. 23, 2005, Page 1
APCO PUSHES SOCSEC REVAMP
APCO Worldwide has
won a competitive pitch to develop and implement communications
for a multi-million dollar national push for Social Security
reform. The effort is backed by blue-chip companies worried
they d have to pick up part of the tab.
like Boeing and Pfizer are concerned the government will
raise the 12.4 percent payroll tax which is split
between employers and employees to plug the program's
funding gap. They've amassed over $5 million to back President
Bush's pursuit of reform under an umbrella group called
Compass, an acronym for Coalition for the Modernization
and Protection of America's Social Security.
Tuffin, VP for APCO who is heading the account, told O'Dwyer's
the firm is developing and implementing a broad-based communications
effort in support of Compass work.
SYMBOL TECH SELECTS
Symbol Technologies has given its "low seven-figure
dollar" PR account to Edelman after a competitive pitch,
according to Erin Farrell, senior director/corporate communications.
"We started out with ten agencies, and then whittled
it down to four," she told O'Dwyer's.
Farrell said Euro RSCG Magnet, the incumbent shop, was
among those in the final mix.
Edelman's task is to position ST beyond its bar-code scanning
base. ST wants to be viewed as the leader in the corporate
and enterprise mobility space.
Russell Dubner, a GM in New York, and Ethan Rasiel, VP-technology,
head the account.
Curtis Linke, VP of
corporate comms. for Deere & Co. in Moline, Ill.,
plans to retire March 4 from the $18 billion farm equipment
giant, wrapping up 40-plus years in PR.
Search firm Cardwell Enterprises is conducting final interviews
to succeed Linke at D&C and a decision is expected in
the next few weeks.
Pete Jeffries, spokesperson
for House Speaker Denny Hastert for the past eight
years, has joined Hill & Knowlton as senior VP-public
Jeffries also worked for Republican Representatives Jo
Ann and her late husband Bill Emerson.
Hastert lost another aide, John Feehery, earlier this month.
He left for the executive VP-comms. slot at the Motion Picture
Assn. of America.
HHS PULLS PLUG
ON LARGE PR RFP.
The Dept. of Health and Human Services has cancelled plans
for a comprehensive RFP to handle PR and communications
support for the National Institutes of Mental Health.
The spiked three-year contract was for a firm with experience
on "large-scale" national campaigns to work closely
with the agency's office of communications to handle tasks
like media relations and training, VNRs, SMTs, op-ed pieces
and minority outreach campaigns, according to a pre-solicitation
notice. That work echoes Ketchum's suspended contract with
the Dept. of Education that led to the Armstrong William
controversy, government probes of PR work, and a bevy of
criticism's launched at the PR industry.
Contracting officer Suzanne Stinson cited "changing
program needs" when asked by O'Dwyer's for the reason
the RFP was killed. She declined to speculate whether it
would be re-issued.
Proposals from firms were to be collected until Jan. 7,
a day after USA Today broke the Williams story. Equals
Three Comms. won a three-year pact in 2001 for NIMH.
SILVER SHIFTS TO OGILVY.
Ogilvy PR Worldwide has hired Andrew Silver as executive
VP/group director-consumer marketing in its New York office.
He joins from Edelman, where he had been running Unilever's
Dove account and spent three years as general manager of
its Shanghai office. He also worked at Spector Assocs. and
The Softness Group.
Silver succeeds Lorra Brown, who stepped down after the
birth of her first child.
RESPONSE TO NYT BLAST IS WEAK.
PR's response to the lead article on PR in the Sunday Feb.
13 Business section of the New York Times has been weak
and has worsened the situation, PR pros said in a teleconference
Feb. 16 hosted by this Newsletter.
About a dozen PR pros, PR educators, and PR service industry
principals from across the U.S. blasted the initial responses
to the article from PR's institutions. (Continued
on page 7)
Edition, Feb. 23, 2005, Page 2
The Army believes it is getting a "bum rap" from
activist groups, such as "School of the Americas Watch,"
that allege the U.S. military has trained Latin American
officers who later have committed human rights abuses in
their home countries, Lee Rials, a PA officer at Fort Benning,
Ga., told O'Dwyer's.
"There have been charges that we teach methods of
torture," said Rials, who reps the Western Hemisphere
Institute for Security Cooperationthe former U.S.
Army School of the Americas. "They always say our graduates
commit those acts, but never identify the specific individuals."
The SAW website, however, has a section "grads in
the news," spelling out various charges against Latin
Rials spoke following a report in the National Catholic
Reporter that the Institute had a $245K PR budget to
counter negative publicity from SAW.
That PR campaign includes monitoring the media and tracking
the movements of SAW founder, Roy Bourgeois, a Maryknoll
priest, who has been speaking throughout the country about
the torture allegations.
The Institute has trained more than 60,000 Latin American
security personnel in combat, counter-insurgency, and counter-narcotics
TP DOES DAMAGE CONTROL
Tunheim Partners is handling damage control duties for client
Reggie Fowler after an embellished draft copy of the millionaire's
biography was distributed to reporters by the firm in his
bid to buy the Minnesota Vikings.
The Minneapolis Star-Tribune debunked several claims in
the draft bio on Feb. 16, causing Tunheim to issue a clarification
on behalf of Fowler, who said in that statement that he
regretted the draft was issued.
The original bio was issued with a news release announcing
Fowler's signing of a purchase agreement for the Vikings,
pending NFL approval.
Among the items corrected was a statement that the businessman
played in the Little League World Series (it was actually
a Tucson Little League All-Star team) and played for the
Cincinnati Bengals of the National Football League and the
Calgary Stampeders of the Canadian Football League (he attended
training camps for the teams but didn t play in games).
His degree from the Univ. of Wyoming was in social work,
not in business administration and finance as the original
Firm president Kathy Tunheim, who purchased TP back from
GCI Group in 2003, told the Pioneer Press in Minnesota
that the process of publicizing Fowler's bio was "sloppy
and wide open to charges of embellishment."
She noted the bio was produced by Fowler's company, Spiral
Inc., and there was no intention to deceive the press.
FOR PR DUTY.
Armstrong Williams said it was his own idea to seek a contract
with the Dept. of Education to promote the No Child Left
Behind Act last year on his TV program.
In a Feb. 17 interview with The New York Times,
Williams, who was paid $240,000 to promote government policy
on his TV show, said he was not lured into pushing President
Bush's policies by either the administration or Ketchum,
which arranged for him to comment on the law and produce
ads for his syndicated TV show.
Williams, who apologized for blurring the lines between
journalism and government work, told the Times that he submitted
proposals early in the administration to both the Education
Dept. and the Dept. of Health and Human Services offering
to play a role promoting programs aimed at blacks.
"He said he had viewed the advertising on his own
program as both a public service and good business, never
imagining it would someday erupt in an episode that has
made his name a metaphor for government efforts to pay off
journalists," according to Times reporter Anne Kornblut,
who interviewed Williams for the article.
"Even if the idea for the arrangement originated with
Williams, that fact is unlikely to derail two government
investigations into whether the administration sought to
pay journalists as a way of swaying public opinion,"
According to Williams, many months passed between the time
he says he submitted his ideas to the Education Dept. and
the point when representatives of Ketchum contacted him.
"Williams is not sure, he said, whether Ketchum representatives
called him because of his proposals or out of the blue."
Officials at Ketchum declined to comment to the Times for
the Williams story.
TGI REUNITES WITH MARDIKS.
Travel Guard International has awarded its $3 million marketing
communications account to MMG Worldwide and its PR unit,
MMG Mardiks. Spring O Brien had the account.
The shift reunites TGI with MMG CEO Chuck Mardiks. He had
worked on the account as senior VP at Karen Weiner Escalera
Mardiks opened a New York PR outpost for Kansas City-headquartered
MMG in `02 after Weiner decided to close her travel PR firm
in New York, and relocate to Coral Gables, Fla.
TGI says it insures more than six million travelers each
Alice Leeds, who was
national communications director for Parents, Families
and Friends of Lesbians and Gays, is now in charge of PR
at the Ms. Foundation for Women.
The Foundation provides $4M in annual grants and is noted
for its "Take Our Daughters and Sons to Work Day"
Edition, Feb. 23, 2005, Page 3
CONTINUE TO GROW.
The U.S. Postal Service is starting a custom magazine called
Deliver that will be sent to a target audience of
350,000 corporate marketers to show how direct mail can
serve as a powerful media tool.
The 32-page bimonthly magazine, which will be developed
and directed from USPS headquarters in Washington, D.C.,
will feature contributions from well-known practitioners,
thought leaders and strategists, according to GolinHarris,
which is handles PR for the USPS.
The first issue features articles, marketing tips and case
studies from direct marketing industry leaders like Peppers
& Rogers, Carlson Marketing Group and John Costello
of The Home Depot.
Patrick O'Connell is editor of Deliver, which will be published
by Detroit-based Campbell-Ewald Publishing.
The Custom Publishing Council in New York said North American
companies produce 116,000 custom publications yearly.
The annual spend on this form of marketing communications
is nearly $30 billion.
George Stearns, COO at custom publisher Pace Communications
in Greensboro, N.C., told DM News that custom publishing
in the U.S. is surging, and there is every indication the
momentum will continue to build.
Stearns told DMN that custom publishing in the U.S. is
in a relatively early stage of development when compared
to markets in Britain and Germany.
In Britain, seven of the top 10 magazines in circulation
are company-sponsored publications. In Germany, most large
corporations sponsor custom publications.
For its part, Pace creates Teradata, a business-to-business
title for NCR Corp. It also publishes United Airlines' Hemispheres,
Delta Air Lines' Skyand Carlson Hospitality Worldwide's
In March, Pace will start AAA Living for the Auto
Club Group, the largest AAA affiliate in the Midwest, making
it one of the most targeted custom publications nationwide
with 21 editions segmented by life and member stages, according
Some of the other major custom publishers in the U.S. include
McMurry, which produces The Ritz-Carlton Magazine
and Arrive for Amtrak; Bloomberg LP, publisher of
On Investing for broker Charles Schwab; Fluent Communications,
publisher of Lexus Magazine, and Pohly & Ptrs,
which has clients such as Coca-Cola, Continental Airlines,
Sheraton Hotels, Verizon, Western Union, Schering-Plough
Many custom publishers are owned by ad agency holding companies
such as Redwood Custom Communications, a part of Omnicom
Group's AMV Group, and WPP Group, which operates three custom
Print media are more effective than TV for reaching influential
Americansthe critical 10% of the population who drive
what the others do and buy, according to a new Mediamark
Research Survey of the American Consumer by NOP World.
The study found 41% of influential Americans are the most
avid newspaper readers, and a third of influential Americans
are counted as the country's heaviest magazine readers.
In contrast, 14% of influential Americans are heavy TV viewers.
Radio is somewhat more effective than TV for reaching influential
people, with 20% of them among the most frequent radio listeners.
The print media provide a far more efficient reach than
either major broadcast vehicle.
SAVEUR TO DEBUT
MAG THIS SUMMER.
World Publications, the publisher of Saveur, is starting
Saveur's 'Wine Country, focusing on coverage of the
wine regions throughout California, Oregon and Washington.
SWC will start as an annual edition this summer, then will
increase its frequency in 2006 to two issues. Initial circulation
will be 150,000 distributed nationally.
The publisher is Michael Earls, who previously published
Wine Country Living and other lifestyle titles based
on the West Coast. Bill Marken is editor-in-chief of SWC.
He is based in WP's Orlando office 407/628-4802.
"We will offer travel advice and insightful details
to make a visit as rewarding as possible for the reader,"
said Marken, who has been with World Publications since
2001 as editor of Garden Design magazine, which he
will continue to edit.
LOCAL HORSE MAGAZINE
Show Circuit, which was a local Los Angeles magazine
covering horse races, has been changed into a national lifestyle
equestrian magazine by its new owner Jami Morse Heidegger.
Heidegger, who transformed Kiehl's Since 1851, a neighborhood
pharmacy with a cult following into an international hair
and skin care conglomerate that she sold to L Oreal for
undisclosed millions, spent the past year transforming Show
Circuit into a celebrity and lifestyle-driven publication
that covers the culture, travel, fashion, and human interest
stories of the equine world.
Shannon Doherty, TV and film star, is featured on the cover
of the 280-page 2005 "Winter Style" issue of the
Jill Brooke, former media columnist for The New York
Post, a CNN correspondent, and editor of Avenue and
Hampton's magazine, is editor-in-chief of Show Circuit,
which is based in Malibu, Calif.
UN CHIN MAG MAKES
Un Chin Magazine's first nationally distributed issue of
2005 has been released.
Ramon Veras, who is editor-in-chief of Un Chin, said the
magazine's coverage will accentuate the pulse of a new Latino
culture by fusing arts, fashion, politics and lanuage, bringing
neglected elements of popular culture into the mainstream.
The premier "Music Mayhem" issue hit newsstands
on Feb. 1. The cover story profiles Oscar nominee Javier
Bardem, star of Mar Adentro, which won this year's Golden
Globe Award for Best Foreign Film.
The issue also has an array of articles and exclusive images
that illuminate the lifestyle of the growing Latino population
in the U.S., who are emerging as trendsetters and opinion
Veras and Jenny Rodriquez, who is managing editor, are
located at 3769 10th ave. in New York, and can be reached
at 212/304-8188; fax: 304-8288.
(Media news continued
on next page)
Edition, Feb. 23, 2005, Page 4
FORTUNE EDITOR JUMPS
TO N.Y. TIMES.
Joe Nocera is resigning as editorial director of Fortune
on March 18 to join The New York Times in April as
a weekly columnist that will anchor a redesigned Saturday
"Business Day" section.
Nocera will also write long-form stories for The Times
Sunday Magazine, and big running stories for the business
Nocera, who has been a reporter, columnist and editor at
Fortune for nearly 10 years, was close to managing editor
Rik Kirkland, who has been replaced by Eric Pooley.
Bill Keller, editor of the Times, said Nocera has a "gift
for making business vital and accessible to those who do
not dwell in corporate suites or Wall Street analysts officesconsumers,
ordinary investors, general readers."
L.A. TIMES LOOKS
FOR NEW BIZ EDITOR.
Rick Wartzman is stepping down as business editor of
The Los Angeles Times to replace Drex Heikes as head
of the paper's Sunday magazine section. Heikes will be assigned
to a new position within the paper.
Wartzman, who joined the Times in Sept. 2002 after 15 years
as an editor and reporter at The Wall Street Journal,
won the paper a Pulitzer Prize for its 2003 package of stories
about Wal-Mart Stores that assessed the chain's effect on
Third World suppliers.
His successor is expected to be named shortly.
AT CHICAGO TRIBUNE.
Jim Kirk was promoted to associate managing editor for business
news at The Chicago Tribune.
Kirk joined the Tribune in June 1997 as marketing and advertising
writer, and most recently wrote the "Business Beat"
column. In Oct. 2004, he became business editor.
REPORTERS ORDERED TO
A U.S. appeals court has ruled The New York Times Judith
Miller and Time magazine's Matthew Cooper must testify
about their confidential sources in an investigation into
the leak that exposed the identity of a CIA officer.
Time editor-in-chief Norman Pearlstine said: "We fully
intend to pursue all of our legal avenues with respect to
"The free-flow of information is central to a democracy
and a free press serving in the public's best interest is
one of the core principles upon which this country was founded.
"We continue to believe that the right to protect
confidential sources is fundamental to journalism. Without
that right, important information that should be available
to the public would never see the light of day.
"In the U.S. no journalist should have to go to jail
simply for doing his or her job."
who is executive producer of CNN's morning show, "American
Morning," was named senior producer of "NewsNight
With Aaron Brown," replacing Sharon Van Zwieten.
Christopher Marquis, 43, who was a reporter in the Washington
bureau of The New York Times, died Feb. 11. He had
AIDS, according to his brother.
Eva Chen, special projects editor for Elle, is joining
Teen Vogue as beauty and health director, replacing
has added a travel page, called "Destinations,"
to its new lineup of monthly features.
Jill Sieracki, managing editor, is looking for information
about "romantic and sexy getaways."
Sieracki also is handling a new product column called "Stimuli,"
which will feature sex toys, fashion accessories, costume
jewelry, lingerie and home accents.
She wants to get pitches by e-mail at [email protected].
Make, a new quarterly
magazine for tech do-it-yourselfers, was started by O'Reilly
Media in Sebastool, Calif.
The first issue features 192-pages of do-it-yourself projects,
including step-by-step instructions.
Mark Frauenfelder is editor-in-chief of Make, and Phil Torrone
is associate editor.
Black Beat Magazine,
a 33-year-old entertainment magazine for teens and college-age
readers, will offer a new focus designed to appeal to the
tech-savvy and fashion-forward urbanista.
Danica Daniel, who was recently named editor, said the
monthly magazine, which has covered the hip-hop lifestyle
and culture, will report the "cutting-edge news and
views that set trends and influence its readers."
Daniel can be reached in New York at 212/780-3500, ext.
NewBeauty, a new
consumer magazine devoted to cosmetic enhancement, made
its debut last month with 650 pages of advertising.
Sandow Media in Boca Raton, Fla., headed by 36-year-old
Adam Sandow, published a national edition, plus 13 regional
editions of NewBeauty, with a total circulation of 500,000.
NewBeauty will be published as a quarterly next year.
The next issue in May will feature a discussion on last
year's Botox scare in Florida and breast augmentation just
as the FDA hears testimony on the safety of implants.
Edition, Feb. 23, 2005, Page 7
RESPONSE TO TIMES IS WEAK
More than 50 people
listened to the dialogue conducted via a free "800"
who spoke in the hour-long call said far more needs to be
done, including a possible ad campaign, to rectify the damage
caused by the story.
theme of the feature was that the "billions of
debt the ad conglomerates have incurred during their acquisition
spree" may be forcing their PR units "to
cross ethical boundaries."
reporter Tim O Brien also noted that he couldn t reach anyone
from Ketchum or Omnicom despite "repeated" attempts
to do so.
panelists saw a ray of sunshine because PR got such prominent
treatment in the NYT even if it was bad. They noted that
many economic sectors, including accounting, conglomerates,
telecom, and sports have been hit with negative stories
other participants said that most of these industries had
positive images to begin with while PR already had a bad
image and the article "reinforced it."
criticized the initial attempts by Ketchum's Ray Kotcher
and the Council of PR Firms to blame commentator Armstrong
Williams for not saying on-air that he was getting paid
to promote the "No Child Left Behind" Act in the
editorial portion of his program. Client was the federal
Dept. of Education.
NYT article did not mention by name OMC CEO John Wren, CFO
Randy Weisenberger, or Kotcher.
An article of more than 1,000 words by Frank Rich in the
Jan. 16 NYT mentioned Williams critically 21 times but did
not mention either Ketchum, Kotcher or OMC. [Rich mentioned
Ketchum in a further column on the subject Feb. 20].
in the O'Dwyer teleconference approved of statements by
Judith Phair of PR Society of America that condemned failure
to disclose paid endorsements but said much more needs to
be done by all the PR groups.
panelist called Phair's comments "weak," saying
she got exactly 36 words on a CNN show.
Another panelist criticized PRSA for "eviscerating"
its code and for backing Nike in its attempts to "tell
lies" in its press releases.
Jeff Seideman, noting he was on the 2003 national board,
said the board never formally authorized the backing of
said this turned out to be a mistake since Nike withdrew
its lawsuit. PRSA had joined with CPRF, Arthur W. Page Society,
PA Council and Institute for PR in supporting Nike in Nike
also hit the "pledge" he said new PRSA directors
are "virtually" forced to take which blocks them
from talking not only to the press but even to the districts
they re supposed to represent.
Could Be Used
panelists urged advertising as a means of getting across
PR's commitment to openness and accuracy while others thought
that the PR industry should stick to PR techniques.
and 11 member firms paid $379,000 for a 20-page insert in
the Jan. 24 Advertising Age (circ.: 70,000) that
had the theme, "PR is poised for a more prominent role
in the overall marketing picture."]
page ads in the NYT and some other papers are needed in
this situation to offset the harm done to the
industry, said some panelists.
almost any other situation involving such a negative
article, the industry or company involved might respond
with ads in major media, they said.
O'Dwyer, who moderated the panel, which was open to anyone
who dialed an "800" number, said that PR institutions
have plenty of money for an ad campaign if they want to
has about 100 member firms but most of the money comes from
the large ad agency-owned PR firms which pay $50K each in
annual dues, he noted.
richest of all industry associations, he added, is the National
Investor Relations Institute, which has about $4.5 million
Administration proposals to allow workers to invest Social
Security funds in stocks will result in more interest in
stocks by the general public, he said.
The Arthur Page Society, made up of PR executives at many
of the "Fortune 500" companies, has nearly
$1 million in its treasury.
International Assn. of Business Communicators, which has
about 14,000 members vs. 20,000 for PRSA, is still suffering
from financial problems due to its "TalkingBusinessNow"
abortive website. PRSA has about $2.7 million in cash/investments.
repeatedly said that the PR industry needs "better
leadership," meaning speeches and public appearances
by top executives in the industry and new initiatives by
PR groups to create a more positive view of PR.
educator asked how could he continue to tell his students
to plan PR careers in the wake of the NYT negative article.
"It's depressing to them," he said.
panelists said there is far too much silence coming from
an industry of communicators.
in AA PR Section
taking part in the CPRF Ad Age section (at the $23,700 per
page special bulk rate) were Ketchum; Weber Shandwick Worldwide;
Golin Harris; Manning, Selvage & Lee; Porter Novelli;
Edelman PR Worldwide; Hill & Knowlton; Euro RSCG Marketing;
JMC Marketing Communications; Carmichael Lynch Spong; Sunstar
and Lumin Collaborative.
special section is at: http://adage.com/
Internet Edition, Feb.
23, 2005 Page 8
Some of the dozen
or so PR industry people who spoke on the first O'Dwyer
teleconference Feb. 16 (page one) think an industry ad campaign
is needed to offset the Feb. 13 New York Times article
headlined: "Spinning Frenzy: PR's Bad Press."
It's too bad that only three weeks earlier, in the Jan.
24 Advertising Age, the Council of PR Firms and 11
of its member firms spent $379,000 on a 20-page insert promoting
PR's role in marketing.
That princely sum would have been better spent in full
page ads in the NYT and other papers answering the charge
that the PR units of ad conglomerates may be crossing "ethical
boundaries" to help pay off the $14 billion debt of
Ad Age only has a circulation of 70,000 while the circulation
of the NYT is 1.1 million and a B&W full page only costs
The negative impact of the NYT article far outweighs the
positive impact of the AA section. One sponsor of the section
was Ketchum, which has been mostly silent about its much-criticized
contract with commentator Armstrong Williams.
An ad campaign in major
newspapers is definitely in order although other
things must be done to counterbalance the NYT blast.
The heads of the major PR groups (PRSA, CPRF, NIRI, Arthur
Page, NYWICI, PCNY) should have held a press conference
to show that, unlike Ketchum and Omnicom executives, PR
pros do not run and hide when controversy arises. There
would be no need to specifically criticize Ketchum and Omnicom.
There already is enough of that.
PR pros should study the 20-page AA insert that can be
found at prfirms.org on the left side under "announcements."
Copy is mostly written by Paul Holmes, editor of the Holmes
Report and a columnist for PR Week. Holmes authors
the lead article on PR's role in marketing, conducts a panel
of marketing execs on the same topic, and interviews CPRF
president Kathy Cripps on how to pick a PR firm.
The section is similar to the monthly magazine Reputation
Management which Holmes published for about eight years.
It had ads from the big PR firms and features about them
and other topics. RM ceased publication in 2000.
A legal dispute about the $56,000 owed to Colorado printing
broker Bob Bell for the last two issues of RM raged for
more than three years.
Holmes refused to pay because Bell was holding onto ad
mechanicals of the big PR firms until the $56K was paid.
Holmes sued Bell for about $6 million, claiming Bell was
keeping $40-$50K of his property. Bell contended the mechanicals
were worth no more than a few hundred dollars and he had
little else of Holmes. Bell wrote to the PR firms for assistance
in collecting the bill but he said none ever wrote back
nor would any help him by just supplying Holmes with new
Danner Press, Canton,
Ohio, had sued the publisher of RM in 1994 for $23K
in unpaid bills. These were later paid and the suit was
dropped. Danner had kept ad mechanicals because of a clause
in its contract. Bell neglected to have such a clause.
Frank Rich of the NYT
has now mentioned Ketchum, calling it a "huge PR firm"
through which money was "siphoned" to pay for
the Medicare VNRs that were criticized for pretending to
be "news" and the Armstrong Williams contract.
Rich said Feb. 20 the Medicare and Williams contracts consumed
only a "fraction" of the $97 million Ketchum got
from the government and wonders "precisely where the
rest of it ended up." Ketchum was mentioned twice in
the Feb. 19 NYT in a full column headlined "Administration
is Warned About Its Publicity Videos." Ketchum is called
"a giant in the PR industry whose representatives arranged
for both the Medicare videos and the contract with Williams..."
The first teleconference
this NL ran was arranged a day in advance and in
minutes via one of the numerous services that do this. The
cost was around $225. Why PRSA can t do this or why it can
t conduct a plebiscite among its 20,000 members via their
e-mail addresses (which is has) is a mystery to us. Two
governance committees are now studying reforms but we bet
they don t touch the real problemtoo many solo PR
pros becoming president. They don t have the leadership
skills, having headed nothing but their own firms or tiny
corporate depts. They also don t have the time for the job.
Only two of the last 12 presidents (and we re counting
treasurer Rhoda Weiss who is waiting to be president-elect)
led much of anybodyJohn Beardsley of Padilla Speer
Beardsley (1995 president) and Kathy Lewton (with Fleishman-Hillard
when she was 2001 president).
The others are solosJudy Phair, Del Galloway, Reed
Byrum, Joann Killeen, Steve Pisinski, Sam Waltz, Mary Cusick,
Debra Miller and Luis Morales.
PRSA needs presidents like Kerry King, who headed an 80-person
dept. at Texaco; Joe Vecchione of Prudential, Joe Awad of
Reynolds Metals, Frank Wylie of Chrysler, George Hammond
of Carl Byoir and Kal Druck of Harshe-Rotman & Druck.
What PRSA needs to do is seek a nationwide figure as president
and not reward people whose main qualification is PRSA committee