The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, April 27, 2005, Page 1
DOD TO TAKE BIDS
ON RENDON PACT.
The Defense Departments
branch for strategic forces and missions is slated to issue
an RFP for a lucrative contract to analyze foreign media
coverage and handle strategic communications for its operations
and the so-called global war on terrorism.
one-year base contract with the U.S. Strategic Command,
or STRATCOM, will include four option years and is expected
to be issued in May or June.
The Rendon Group, the Pentagons go-to firm for military
PR work, is winding down its current $8.2M contract through
November, and has been handling foreign media analysis for
about 15 months. It has 56 staffers handling the account.
put out a feeler in January to see if any other firms were
qualified for the sweeping work.
databases of key communicators and media outlets, analyzing
the perception of U.S. actions and communication, and identifying
vulnerabilities are some of the assignments for the contract.
Command told ODwyers it was interested in fostering
more competition for the work.
HUNT SUCCEEDS FELDMAN.
WPP Group CEO Martin Sorrell has decided to keep GCI Group
as a stand-alone unit beside Cohn & Wolfe.
He had considered merging the two, but decided that maintaining
strong and vital independent brands offered
the best outcome for clients.
Jeff Hunt, who was in charge of GCIs Latin American
operations and GCI Read Poland in Texas, has been named
to succeed Bob Feldman who is assuming the top PR post at
Feldman will report to CEO Jeffrey Katzenberg and COO Ann
Daly, and is responsible for the recently spun off companys
image and branding initiatives.
Heyman Assocs. placed Feldman at DreamWorks.
Bite Comms. and MWW
Group won seven-figure assignments for Sun Microsystems
following a review of five incumbents and outside firms
for its $10M account. Bite, as the companys lead firm,
handles analysts, corporate and product PR.
MWW Group, a newcomer to the Sun mix which handles corporate
reputation and executive comms., among other efforts, plans
to open a San Francisco office to co-lead the account with
its East Coast operations.
Sun had been using Citigate Cunningham, Ogilvy PR Worldwide,
Fleishman-Hillard (which dropped out), Bite and Chen PR.
Ruder Finn was also in the running.
L.A. LEGAL SQUABBLE.
Fleishman-Hillard and the Los Angeles City Attorney have
agreed to settle an overbilling lawsuit against the firm,
which will pay $4.5M and waive $1.3M in unpaid invoices
for PR services.
The settlement, pending approval by city agencies, covers
F-Hs work for the Department of Water and Power, Harbor
Development, Dept. of Airports and the Convention and Visitors
F-H said its internal audit of its six-year, $11M DWP contract
and others found discrepancies in billing.
On the basis of that investigation, the agency believes
some senior executives of the Los Angeles office, who are
no longer with the firm, caused certain bills to be presented
to the city that appear to be improper and indefensible,
the firm said in a statement.
Richard Kline, L.A. partner and GM for F-H, apologized
for the firms actions and said the size of the proposed
settlement is substantially larger than the amount of the
questioned billing for a few reasons.
Kline cited future litigation costs, failure to meet F-Hs
own standards and those of L.A.s residents, and the
need to move to restore the firms reputation in the
Ildy Herczeg, the
former president of DeVries PR, has joined Ogilvy PR Worldwide
as EVP in Denver.
The 15-year DeVries veteran had counseled E&J Gallo
Winery, Procter & Gamble, 3M and Tupperware.
Barby Siegel, head of Ogilvys global consumer practice,
praised Herczegs tremendous consumer experience.
Herczeg spent four years at Ogilvys New York office
before moving to DeVries, which is now part of the Interpublic
Group of Cos.
LACKING IN ADLAND.
Advertising professionals show a tendency not to employ
"ethical reasoning" when considering which course
of action to take, according to a book authored this year
by Lee Wilkins, professor at the Missouri School of Journalism,
and Renita Coleman, professor at the School of Mass Communications,
Louisiana State University.
The two professors studied the ethical reasoning of journalists
and ad people. They plan to do a similar test on PR pros
if they can obtain a grant of $9,000-$10,000. (continued
on page 7)
Edition, April 27, 2005, Page 2
NHL SETS PR RE-LAUNCH.
The National Hockey League has hired Quinn Gillespie &
Assocs. to help out on labor and immigration issues as both
sides on the lock-out step up negotiations.
Commissioner Gary Bettman, chief legal officer Bill Daly
and club owners met for more than six hours in New York
on April 19 with members of the National Hockey League Players
Though Daly said no substantive progress has been
made in settling the dispute, both sides agreed to
a more aggressive meeting schedule over the next several
weeks. QG&A is the firm founded by Jack Quinn,
former VP Al Gores chief of staff and counsel to President
Clinton, and Ed Gillespie, former Republican National Committee
The NHL hopes to wrap up an agreement with the players
by the summer so the league can be back on the ice in the
Rogers and Cowan, which is known for its sports marketing
expertise, is expected to handle the re-launch of the league.
R&Cs job will be to pitch a revitalized
product that has been damaged by the extended lock-out.
Hockey, in terms of revenues, badly trails the Big Three
Bernadette Mansur, group VP-communications at the NHL,
told ODwyers that the league has had discussions
with R&C, but it would be premature to say
that the Interpublic unit has been hired.
Tom Tardio, CEO of R&C, did not return a call about
his firms plans for the NHL.
SLOANE & CO.
Sloane & Co. represents Archipelago Holdings, the electronic
trading company that is being acquired by the New York Stock
The Wall Street Journal, in its lead story on April
21, called the deal a historic transaction that will
turn the 212-year-old Big Board into a public company.
The New York Times front page report said
the deal may shift the world of floor trading. But
looming over the deal is the unanswered question: Is
it the beginning of the end of open-outcry trading or the
salvation of a seemingly outdated system? asked the
Lippert-Heilshorn & Assocs., meanwhile, is handling
media for NASDAQ, which on April 22 announced a $1.9 billion
acquisition of Instinet, the electronic trading service.
That deal bolsters NASDAQ in its electronic trading fight
with the NYSE.
DENHERDER TO DIRECT
Dave DenHerder, who as regional grassroots manager for the
Bush/Cheney `04 ticket helped deliver Ohio to the GOP, has
joined Burson-Marstellers Direct Impact unit.
Craig Veith, CEO of DI, praised his new staffer for managing
the best run campaign in political history.
DenHerder is DIs executive VP/operations, responsible
for ally/content development, media relations and program
implementation. He spent 18 months working for Bush/Cheney,
and served as special assistant to the Secretary of Labor
prior to that.
AIPAC USES RATIONAL
The American Israel Public Affairs Committee is relying
on Rational PR to handle fallout from the federal probe
of Israeli spying in the U.S.
AIPAC has recently dismissed Steven Rosen, policy director,
and Keith Weissman, senior Iran analyst. Both had been on
The two are under FBI scrutiny into allegations that Israel
had obtained classified information about the Bush Administrations
policies on Iran.
The dismissals suggest that AIPAC is seeking to distance
itself from investigation, according to the April
21 New York Times. The spying case, reported the NYT, has
cast a shadow over AIPACs activities.
Patrick Dorton, a savvy crisis manager, is principal of
Rational PR in Washington, D.C. He told ODwyers
that AIPAC is a client.
Prior to launching Rational, Dorton served as chief spokesperson
for Arthur Andersen. He handled the Enron crisis and the
subsequent dismantling of the now defunct auditor.
OUTSOURCING GETS BAD
Outsourcing is not all that it is cracked up to be, according
to a Deloitte Consulting survey, which found that 70 percent
of companies that have outsourced operations report a significant
Twenty-five percent of the respondents have returned outsourced
functions in-house, while another 44 percent did not achieve
expected cost savings.
Deloittes survey consisted of 25 world-class
organizations that have spent a combined $50 billion on
Ken Landis, senior strategy principal at Deloitte, believes
outsourcing remains a viable long-term option for companies
as long as it is done right.
Deloitte is a key player in the outsourcing arena.
The study is called Calling a Change in the Outsourcing
Ogilvy PR Worldwide is promoting the report.
K-C SAID TO FLUSH
FORESTS DOWN TOILET.
Greenpeace campaigners hope to meet Kimberly-Clark CEO Tom
Falk at the Four Season Resort and Club in Irving, Tex.,
site of the companys April 28 annual meeting, to persuade
him to stop flushing ancient forests down the toilet.
Greenpeace charges the maker of Kleenex brand toilet paper
and facial tissue with doing a Kleercut of Canadas
forests, a vital ecosystem for caribou, wolves, eagles and
30 percent of North Americas songbirds.
More than 7,000 e-mails have been sent to Falk by environmentalists
to express grave concern that Kimberly-Clark is destroying
ancient forests to produce disposable tissue products.
Greenpeace wants K-C to significantly increase the
amount of post-consumer recycled fiber it uses in its tissue
paper products, and seek certification from the Forest
Stewardship Council, an environmental monitoring watchdog.
Dave Dickson, in K-Cs corporate communications department,
could not be reached.
Edition, April 27, 2005, Page 3
EDITORS AT NEW MAGS
GIVE PITCH TIPS.
The Publicity Club of N.Y. played host to editors at five
relatively new magazines at their monthly media luncheon
session on April 19.
The editors, who were introduced to the 100 members and
guests by PCNY VP/program chairwoman Lisa Kovitz, a media
specialist for Burson-Marsteller, were: Pam OBrien,
articles editor, Organic Style; Alanna Stag, executive
editor, Cookie; Kelly Bare, senior editor, Tango,
and Neil Boulton, editor-in-chief of Sly and Mens
OBrien pointed out OS is actually four years old,
but we think of it as a new magazine because its
really continued to evolve.
OBrien said OS, which is targeted at women, who are
intelligent, compassionate, and alive to life and
all its pleasures, looks for stories related to health,
food, home and garden, decorating and beauty.
She said health is the readers number one interest.
Theyre interested in all sorts of health stories,
and what we do when we do health stories is we look at the
environment and how it affects our readers health,
said OBrien, who referenced a recent article in which
reporters analyzed water company reports for a story on
the 25 best and worst cities.
OS also runs a lot of food stories, which she said are
about simple, everyday, easy recipes that stress local,
fresh, organic produce and also organic beef, chicken and
fish, and what consumers need to know about what they are
buying at the supermarket.
I would stress that at this magazine were looking
for things that are organic, green and sustainable. So you
need to pitch us things that make sense for Organic Style.
It cant just be a decorating story or product that
can go to any womens magazine, it needs to have a
reason for being in Organic Style.
issue set to debut
Stag said Cookie, which will publish its first issue in
November, will be both a lifestyle and parenting magazine,
primarily pitched to 25-45 year-old parents with young children
and pregnant women.
She said Cookie will cover fashion, travel, beauty, and
Instead of 6,000-word pieces on current trends, readers
will get short pieces, said Stag. This is not where
youre going to find the definitive information on
autism or ADD or the current crises in child-rearing,
The magazine will also offer shopping advice. For example,
pieces will talk about ways to incorporate storage
solutions that arent purple plastic bins, where can
you find a craft table that you actually wont mind
looking at in your living room, that kind of thing,
While Cookie does not have a complete staff yet, it is
not too early for publicists to start pitching stories,
she said. Were looking for a lot of travel information,
thats going to be one of the key things both in the
front of the book and in the well, she said.
Health, well-being, beauty all of those things are
topics well cover and were looking for information
and stories on all of that sort of stuff, she said.
E-mail is better than calling her at this point because
were a bit inundated, she said.
Boulton said Sly is about to publish its second issue,
but Mens Fitness has been around for about 11 years.
He said the operative word for what governs the content
of both magazines are service pieces, results-oriented
journalism that offer results for everyday guys.
He said Sly is geared to slightly older men, 34-54, while
Mens Fitness target audience are 18-34 year-old
The universal ingredient in both magazines is the
idea that guys want to enhance their performance in the
gym and outdoors, meaning mountain climbing or sailing;
whether its style after hours or style in the office,
and of course with their partners, said Boulton.
This goal also governs the kinds of products that he and
his team considers for the magazine. We are specifically
interested in things that are really going to add value
to a guys life, he said.
Tango, which made its debut in Feb., and will publish its
second issue on May 31, has not been able to define their
readers, according to Bare.
sure of readers
Were still figuring out who she is, and even
to the extent that two of the big questions we get are,
`Is Tango for men or women? and `Is Tango for married
people or single people?, Bare said.
We are about love, sex and relationships, said
Bare, who pointed out most of Tangos stories are narrative,
first-person, not the kind of stuff that a publicist, unfortunately,
can be a lot of help with because were interfacing
directly with writers on their stories.
Were finding Tango is a really good outlet
for sex stuff in a way that is not pruient or smarmy,
said Bare. Its kind of a new territory so were
trying to do sex, not defining ourselves in opposition to,
say, Cosmo, but were trying to think about it a little
We definitely need help and welcome advice in the
realm of health, fitness, wellness, travel and food because
we like to say that Tangos about everything in life
through a relationship lens, she said.
She said the magazines three editors are completely
swamped with publicity material. I beg for mercy,
but e-mail is good, any great products, new things, again,
it has to have the relationship angle, said Bare,
whose office is located at 33 Little West 12th st. in N.Y.
Bare said Tango has a lead time of about three-to-five
months. The issue, which comes out right before Christmas
holidays, is about the only one open right now, she said.
Boulton said lead time for Sly and Mens Fitness is
also three-to-five months.
OBrien said OSs lead time is also three-to-five
months. Were starting to think about October,
so think fall, she said.
(Media news continued
on next page)
Edition, April 27, 2005, Page 4
GMS PR HEAD DEFENDS
Gary Grates, VP/communications, GM North America, said GMs
decision to stop advertising in The Los Angeles Times
has received some praise from those including
a few in the media who agree with us that the newspapers
coverage is not always fair.
He said GM has declined to participate in a public airing
of the complaint out of respect for the Times, whose ombudsman
is investigating the issues raised by GM.
Although some have speculated about the substance
and merit of those issues, we feel that we should let the
Times consider our complaint and announce its conclusions
before we comment further, Grates said.
He said the discussion with the Times has been respectful
We knew going into this that our action would be
portrayed negatively, said Grates.
FIRMS PAY TECH GURUS
FOR TV PLUGS.
NBC Today show tech editor Corey Greenberg has
been charging companies like Sony, Epson, Hewlett-Packard
and others to promote their products on local news programs,
according to James Bandler of The Wall Street Journal.
Greenberg also got payments from Apple, Seiko, Creative
Technology and Energizer Holdings, charging them $15,000
each to tout their products on TV programs.
NBC, which was unaware of these and similar financial relationships,
has cut its ties with Greenberg, who has also appeared on
CNBCs The Wall Street Journal Report with Maria
Bartiromo and local morning shows in Arizona, St.
Louis, Dallas and North Carolina to plug products.
James Oppenheim, technology editor for Child magazine,
has also appeared on Today and local news shows, promoting
products made by his clients for a fee of $12,500 for each
media tour, the Journal said. These include Microsolft,
Radio Shack, Atari, Mattel, LeapFrog Enterprises, and Kodak.
Child magazine has terminated its relationship with Oppenheim,
who also runs JamesGames.com.
The Minneapolis Star Tribune disclosed last month
that Mike Ferrara, an AE at Axiom Marketing Communications,
a local PR firm, has made appearances as The Lazy
Homeowner on local TV news shows in several markets
around the country to talk up products, which are handled
by his firm (NL, Apr. 6).
The paper said the stations did not disclose Ferrara was
getting paid to endorse products.
GETS SIRIUS CHANNEL.
Sirius Satellite Radio will start a Martha Stewart-branded
The channel will provide original programming and air 24-hours-a-day,
Martha Stewart Living Radio will leverage the companys
expertise in the lifestyle arena to create programming focused
on topics such as cooking, entertaining, gardening, home-keeping,
decorating, holidays, collecting, health and whole living,
crafts, and wedding, as well as how-to projects and information
and tips for pet owners.
FEATURE ITEMS ON WEB.
Meredith has introduced a new interactive feature, called
Shop MoreStyle, that allows readers to shop by item
from the editorial pages of More magazine at More.com.
Clothing from the fashion spreads of More, a lifestyle
publication that targets women in their 40s and 50s, will
be marked with the Shop MoreStyle logo in the magazine.
The new technology, installed by Topik Solutions, creates
a pop-up link each time the cursor passes over an article
of clothing on a Shop MoreStyle page. The link will take
the user directly to an online retailer of the product or
provide information about where it can be purchased if it
is not available online.
Peggy Northrop, editor-in-chief of More magazine, said
readers will use the new feature to access the latest
must-have fashions and products.
formerly features reporter, was recently promoted to editor
of Metros style section.
previously editorial director of Time Out New York
and Time Out Chicago, has joined Martha Stewart Omnimedia
as executive VP, handling new business development, including
the new Martha Stewart Living Radio on Sirius Satellite
has replaced Stivers as president/group publisher of the
Time Out Group.
who covered the TV beat for many years at The New York
Daily News, died on April 13 at the age of 82.
a TV sports columnist for USA Today, has stepped
Mark Remy has
stepped down as editor-in-chief of Giant magazine
to become editor-at-large.
will step down as managing editor of Atlantic Monthly following
the Boston-based magazines move to Washington, D.C.,
early next year.
Ziff Davis Media
in New York will publish special issues of Digital Life,
starting this summer and then the fall to coincide with
key purchasing seasons for consumer electronic products.
The magazines will have informative, entertaining articles
and product reviews about which consumer electronics products
and services to buy and how these products can enhance a
variety of summer activities and holiday experiences.
Jeremy Kaplan is editor of the magazine, which is scheduled
to go on sale nationwide on June 7, while the holiday edition
will be available on Oct. 11.
Additional information is at www.ziffdavis.com.
Edition, April 27, 2005, Page 7
from page 1)
The professors used the "Issues Defining Test,"
a standard test that has been given to 30,000+ professionals
over the past 30 years.
The questionnaire was
posted on the web and 65 completed surveys were obtained
from ad professionals.
A section on their responses
is in The Moral Media, published this year by Lawrence Erlbaum
Assocs., Mahwah, N.J. ($19.95).
think about immediate consequences when deciding how to
act," says the book. "In other words, utilitarianism
is most often used to resolve ethical problems."
"do lack ethics, or at the very least choose not to
exercise the ethical reasoning abilities they have,"
say the authors.
There was no immediate
comment from Ron Berger, CEO of Euro RSCG Worldwide and
elected chair of the American Assn. of Advertising Agencies,
or Burtch Drake, president and CEO of the 4As.
Kipp Cheng, VP, director
of PA, had been sent a copy of the chapter titled: "Advertising
Practitioners Respond: The News Is Not Good." This
chapter was authored by Anne Cunningham of Louisiana State
Reasoning' Scores Given
The mean "P"
scores, meaning employment of the highest level of "principled,
ethical reasoning," are as follows for the various
Medical students, 50.2.
Practicing physicians, 49.2.
Dental students, 47.6.
Graduate students, 44.9.
Undergraduate students, 43.2.
Veterinary students, 42.2.
Navy enlisted personnel, 41.6.
Orthopedic surgeons, 41.
Adults in general, 41.
Business professionals, 38.13.
Accounting undergraduates, 34.8.
Accounting auditors, 32.5.
Advertising professionals, 31.64.
Business undergraduates, 31.35.
High school students, 31.
Prison inmates, 23.7.
Junior high students, 20.
Wilkins and Coleman concede
their research is far from definitive and more research
is needed in this area.
But they say that the
results should not be "discarded or completely discounted"
because they are consistent with the results of the DIT
administered to other business professionals.
Said the two professors:
"However, their import remains troubling, particularly
for an industry that continues to sustain heavy criticism
and for professionals who are searching for ways to improve
Up until now, they say,
no one had studied why advertising appears to be problematic,
particularly whether ad pros simply lack the ability to
improve the ethics of the industry through better moral
is needed, they say, "to understand why, and whether
lack of moral reasoning translates into immoral behavior,"
and to find out "why advertisers choose to suspend
moral judgment and how might they be motivated to do the
MIDDLE EAST REACH.
APCO Worldwide has
inked a partnership with Talal Abu Ghazaleh Organization,
the largest Arab PR operation.
The deal provides the
Washington, D.C.-based independent firm with access to PR
hotspots such as Baghdad, Beirut, Damascus, Tripoli, Gaza,
Ramallah, Khartoum and Riyadh.
TAGO, earlier this year,
signed a contract with the Iraqi Ministry of Planning and
Development Corp. to counsel Iraqi companies on how to receive
ISO certification for quality, environmental and safety
Margery Kraus, CEO of
APCO, said the link-up will help cement opportunities between
the West and Arab World at a time of strategic importance.
van de Winkel, dir. of strategic comms. at its EMEA group,
will oversee the venture with Mustafa Nasereddin, TAGOs
PB LANDS $540K T&T
Patton Boggs has
landed a $540K pact from Trinidad and Tobago to communicate
its security, trade and energy needs to the U.S. Government.
The Caribbean nation is
eager to exploit its oil and gas reserves as part of its
Vision 2020 economic development program.
PBs Lansing Law,
who counseled clients in support of the African Growth &
Opportunity Act, and Frank Samolis, a specialist in trade
negotiations/law, handle the account.
PB is serving as a subcontractor
to Ainsley Gill & Assoc., a government and public affairs
firm in D.C.
AG&A has a $1.5 million
pact to improve Trinidad and Tobagos relationship
with the Bush Administration, and to bolster the two-island
nations image among the American people.
HAWKINS HANGS SHINGLE.
John Hawkins has
stepped down as VP-corporate communications at Choice Hotels
after a seven-year stint to set up his own firm in northern
Virginia. Choice is a charter client.
Earlier, Hawkins was director
of corporate comms. at Aetna Life, where he led the team
that created the Eye on DUI program, in which
the company donated video cameras to police to tape drunk
The program, in conjunction
with Mothers Against Drunk Driving, was rolled
to more than 100 cities, and earned the Best of Silver
Anvil, the top honor of Public Relations Society of
Hawkins began his PR career
at Gulf Oil. He can be reached at J. C. Hawkins Assocs.,
P.O. Box 25843, Alexandria, VA 22313. 571/228-2093.
Ann Fudge, the Kraft
and General Foods executive who was recruited by
WPP Group CEO Martin Sorrell two years ago to run Young
& Rubicam, is stepping down from that post as soon as
she lines up a replacement. She had no ad experience before
taking the post.
Fudge will remain chairman
of Young & Rubicam Brands, an entity that she had set
up to house Y&R, Burson-Marsteller, branding firm Landor
and direct marketer Wunderman.
Internet Edition, April
20, 2005 Page 8
Two the sky
is falling articles about advertising and its problem
with fragmented media appeared in recent weeks. One conclusion
is that the fragmentation is presenting more opportunities
for PR and promotion.
Advertising Age columnist Bob Garfield on April
4 worried that the ad industry is caroming toward
chaos and disruption wrought by the digital media revolution.
Broadcast TV works less well each year and the marketing
industry is currently whistling past the graveyard,
according to an Ad Age summary. AA is polling readers on
whether they agree with Garfields Chaos
Ken Auletta, writing
in the March 28 New Yorker, noted the typical
home can pick from 100+ TV channels and the six broadcast
networks (up from three) only from 100+ pull 30% of viewers.
Also alarming adland is the fact that the 13-24 age group
spends more time on the Internet than on TV, according to
Since the audience is so fragmented and so many people
zap commercials or switch to another channel,
marketers are now buying time within programs to push products.
But they dont necessarily tell viewers that the time
has been purchased (like Armstrong Williams pushing No Child
Left Behind on the editorial part of his show under contract
from Ketchum and the Dept. of Education).
Frank Zazza of iTVX,
Westchester, N.Y., told Auletta that the cost of
a 20-second product placement within Desperate Housewives
would be up to $400,000, about the same as a 30-second commercial
on the show.
Zazza predicted $1 billion would be spent on such placements
this year, up from a $500M last year.
MindShare, the media-buying unit of WPP, and ABC are developing
comedies and dramas for Sears and Unilever, Auletta notes.
The article was mostly about the Kaplan Thaler Group, New
York, creator of the Aflac duck.
Linda Kaplan Thaler believes in PR. Dont worry
about whether the news is good or bad. Just get covered...PR
breeds PR, she wrote in a 2003 book.
Her firm was sold to Publicis in 2000. Publicis has the
biggest debt of the five conglomerates ($3.9 billion) and
the lowest revenues ($4.99B).
Aulettas sweeping article did not cover the finances
of the five conglomerates.
Ethics does pay, according
to a study by a professor at the Graduate School
of Business, University of Chicago, who studied quality
of audit committee members and stock prices.
Prof. Roman Weil found that the better the audit committee
of a company, the higher its stock price.
Board members were rated on their ability to understand
transactions, the accounting issues involved, and the implications
of accounting choices.
Dow Chemical had a grade of 443, topping the list of companies
whose stocks were studied from 2000-2003. Last was the CVS
drug chain with 221.
The survey was described in the April 9 New York Times.
Continuing this theme,
the NYT the next day wrote about a money manager
who found bad news hurts stock prices.
Among stocks he studied were American Intl Group,
down 21% this year amid charges of financial improprieties;
Marsh & McLennan, off 36% after being charged with rigging
prices, and Citigroup, down 12% after its private banking
operations were banned from Japan.
Citigroups attitude towards the press was evident
at the Financial Follies of the New York Financial
Writers Assn. last Nov. 19. The bank had two tables
(18 of its own PA people) and no reporters as guests. At
the same event, Bank of America hosted 15 reporters and
Deutsche Bank, 13.
The research on stock prices was made by Great Companies,
Clearwater, Fla., which manages $1.3 billion.
Also cited in the article was a study of corporate governance
practices of 1,500 companies from 1990-99 that found a correlation
between strong shareholder rights and higher profitability
and sales growth. The study was by Prof. Andrew Metrick
of the Wharton School, University of Pennsylvania, and Paul
Gompers and Joy Ishii, of Harvard.
The National Investor
Relations Institute, recognizing in 2002 that non-financial
matters such as governance were having a big effect on stock
prices, created a Center for Integrated Communications
to help members build their knowledge of corporate communications.
NIRI president Lou Thompson said both IR and CC should be
under one umbrella.
The goal of a three-part effort was convergence of
corporate communications functions. Thompson has been
asked via e-mail what happened to this initiative but has
not yet replied.
Heather Sieber recently joined NIRI as its first VP-communication
but NIRI has yet to provide a photo of her...
Intl Assn. of Business Communicators also has a new
PR contact, Kristina Jackson, who is an outside contractor.
No picture is yet available.
Amanda Vaughn had been hired in February as PR/marketing
manager at $50K but quit after several weeks.
Martin Sorrell of
WPP was picked as one of the 100 Most Influential
People by Time mag April 18. The write-up was
by Ken Auletta, who said Sorrell saw that clients wanted
to cut costs and that adland was threatened by fragmentation
of media and the zapping of TV ads.
Sorrell acquired lucrative fee-based service businesses
such as PR, event marketing, direct-mail and research firms,