The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, May 11, 2005, Page 1
LENOVO SELECTS TEXT 100.
Lenovo Group, the
Chinese company that purchased IBMs PC division, has
awarded its PR account to high-tech specialist Text 100.
PR firm will promote Lenovos ThinkPad notebooks, ThinkCentre
desktops and ThinkVision monitors in the Americas, Europe
and Asia Pacific. Those products chalk up a combined $13
billion in annual revenues.
100, which already had that assignment for IBM, will direct
the campaign from its New York office, with support from
its Beijing and Paris units.
is worldwide technology equipment sponsor for the Torino
2006 Olympic Winter Games and the 2008 Games in Beijing.
ASHCROFT OPENS FOR BUSINESS.
Former Attorney General John Ashcroft has opened the Ashcroft
Group to advise countries on how to beef up law enforcement
capabilities and best combat terror.
The ex-AG counts the passing of the Patriot Act, and the
fact that there has not been a post-9/11 terror strike on
the U.S. as his twin legacies.
Juleanna Glover Weiss, who was at Clark & Weinstock
since `02 after serving as Vice President Dick Cheneys
Press Secretary, has joined Ashcroft.
While at C&W, Weiss helped the Iraqi Governing Councils
U.S. rep on messaging and planned overall strategies
for meetings with Administration officials, members of Congress/staffers
Weiss, prior to Cheney, handled media for former New York
Mayor Rudy Giuliani during his aborted run for the Senate
against Hillary Clinton, and was a senior policy advisor
to then-Senator Ashcroft.
Ashcrofts firm will also advise U.S. companies on
homeland security and governance issues.
OESTREICHER TAKES HEALTH
REINS AT H&K.
Paul Oestreicher, who has led healthcare practices for Edelman
and most recently DeVries PR, has moved on to Hill &
Knowlton to head its U.S. health and pharmaceuticals practice.
Paul McDade, who headed the health practice worldwide at
H&K, has left the firm.
Oestreicher was managing director at DeVries and formerly
GM of Edelmans health unit in Chicago. He began his
career working on pharma and medical projects at Wyeth Laboratories
and went on to Hoffman-La Roche, where he began to focus
more on public policy and communications.
H&K said he has launched or repositioned 40 healthcare
products in his career.
Huntsworth and Incepta are poised to complete their merger
to create a $353M marcom giant as 83 percent of Incepta
shares have voted to OK the deal.
The combine would put Incepta firms like Citigate and Chime
Communications under the same roof as Huntsworths
Grayling and Global Consulting group.
Noting significant consolidation in the marketing and communications
sector in recent years, the two companies said a greater
critical mass and international presence will substantially
improve the groups ability attract and retain
large clients and personnel.
Boards for the two companies said merger talks have been
in the works for the last year. The companies confirmed
the talks publicly in February.
The combined entity is set to have a market cap of about
$353 million across 125 offices in 23 countries.
Huntsworth CEO Peter Chadlington becomes executive chairman
of the board, with Richard Nichols of Incepta slated to
retain his chief executive title and oversee day-to-day
management. Chadlington has agreed to stay with the company
CONGRESS POISED TO PASS
The Iraq War supplemental spending bill slated to be approved
by Congress includes a measure to require government video
news releases to be clearly identified for at least one
Sen. Robert Byrd (D-W. Va.) placed the measure in an $82
billion spending bill requiring federal government VNRs
to include a written or audible notice of their source.
The measure last week won approval from a key House-Senate
conference committee clearing the way for final Congressional
Congress is poised to endorse Senator Robert C. Byrds
call for an end to White House propaganda foisted on the
American people, Byrds office said in a May
4 statement. It is simply not right for Administration
departments and agencies to try to snooker the American
people, producing propaganda and passing it off as legitimate
news, said the Senator.
Sens. John Kerry (D-Mass.) and Frank Lautenberg (D-N.J.)
are moving to make Byrds measure permanent.
The 2005 ODwyers
Directory of PR Firms, the 35th annual edition, is
at the printer and will be distributed in late May... the
Senate hearings on govt VNRs have been re-scheduled
for May 12. The event will be webcast. Co-Chairmen Ted Stevens
(R-Alaska) and Daniel Inouye (D-Hawaii) will lead the panel.
Edition, May 11, 2005, Page 2
FOREST SERVICE MULLS
PRUNING PR STAFF.
The U.S. Forest Service is evaluating 100 of its 700-person
public affairs staff and considering a move to hire outside
PR firms to handle communications work.
The federal agency said it is conducting a study to
assess the best way to increase the cost-effectiveness and
organizational efficiency of Forest Service communications.
The study is part of the controversial competitive
sourcing model being pushed by the White House to
cut costs government-wide by considering outsourcing work
to the private sector.
The move has drawn the ire of the Public Employees for
Environmental Responsibility, a group of federal workers
which is warning that PR pros are just the tip of the chopping
block. Civil servants are under a legal obligation
to tell the public the truth while PR firms specialize in
shading it, said a statement from the group, which
is pointing to the recent controversies over Ketchum/Armstrong
Williams and video news releases to question the outsourcing
move. Outsourcing the public information function
risks putting a premium on spin at the expense of candor.
The Forest Services PA staff includes PR pros, editors,
graphic designers and A/V specialists. In a letter to the
federal workers union, the National Federation of
Federal Employees, the United States Department of Agriculture,
which oversees the Forest Service, said the study underway
may also recommend maintaining the current situation.
The sourcing study is slated to be completed by June 30
and the Forest Service is urging employees to participate.
IM BLAMES HUMAN
ERROR FOR LOST DATA.
Even Iron Mountain makes mistakes, according to the Boston-based
data storage company that blames human error
for the loss of computer tapes carrying the personal information
of 600,000 current and ex-Time Warner staffers.
The Wall Street Journal (May 3) said the tapes lost by
IM in March represent the vulnerability of data-handling
procedures. The loss of another trove of personal
datacoming on the heels of security breakdowns
at BankAmerica, Choicepoint and Right Ventureshighlights
the concern about the increasing value to criminals of illegally
obtained personal information in the digital age,
reported the WSJ.
Melissa Burman, IMs PR person, did not return a call
from ODwyers asking about fall-out from the
latest security breach.
The company admits to the loss of computer data from four
corporate customers this year, but stresses its 99.999 percent
In an April 21 statement, IM said: While four losses
is not a large number in comparison to an annual rate of
five million transportation events, any loss is important
to customers and to Iron Mountain. It quotes CEO Richard
Reese: But even Iron Mountain is not immune from human
The U.S. Secret Service is investigating the TW data matter.
The company says it has no info that the lost data is being
KAMBER JOINS GOP FIRM.
Vic Kamber, who shuttered his Washington, D.C., firm in
late January, is serving as president of Carmen Group Communications.
He established The Kamber Group in `80 to serve labor unions,
environmental groups and Democrats. As evidenced by its
plummeting fee income, the TKG was hammered by the Republican
takeover of Congress and the White House.
At its `98 peak, TKG was the nations No. 25 PR firm
with fees of $12.2 million and 82 staffers, according to
the ODwyer rankings. Ranking with ODwyers
in `02, TKG reported fees of $7.3 million and 67 staffers.
The firm decided not to rank in `04, but claimed 50 employees.
It provided a client list that included Airbus, Center for
Marine Conservation, Defenders of Wildlife, First Union
Bank, International Longshoremans Assn., Laborers
International Union of North America, National Parks and
Conservation Assn., Sheet Metal Workers International Assn.,
Freddie Mac Foundation, Nature Conservatory, Phi Beta Kappa
Society, Dept. of Labor and Dept. of Education.
Kamber did not return a call for comment.
CGC is the PR/marketing unit of the Carmen Group, a Republican
lobbying firm that is headed by David Carmen.
Prior to establishing CG in `85, Carmen was a speechwriter
and co-director of opposition research at the Republican
He was communications director for Citizens for America,
a pro-President Reagan grassroots group, and advisor to
Gerald Carmen, father of David, is the firms vice
chairman and former Ambassador to the United Nations and
chair of the New Hampshire Republican Party.
RLM HANDLES CH. 11 FOR
Robinson Lerer & Montgomery is handling PR for Cone
Mills Corp., the financially troubled, century-old North
Carolina textile company that has emerged from Chapter 11
The companys assets were sold to New York financier
Wilbur Ross last year for $90M. Ross has combined the assets
with Burlington Industries to form International Textile
Group, marking the end of the CM name, a fixture of N.C.
manufacturing since the turn of the century and a top maker
of cotton denim.
Cone Mills no longer exists, RLMs Nyssa
Tussing told the Associated Press last week.
CM successfully petitioned the U.S. Bankruptcy Court for
the District of Delaware to bring RL&M on board at the
outset of its filing in the fall of 03.
The domestic textile industry has been especially battered
this year as eased trade restrictions on China have resulted
in a tide of textile imports to the U.S.
The Commerce Dept. reported a 63 percent rise in first-quarter
textile and apparel imports from China, leading to calls
in Congress to restore curbs on Chinese goods.
The European Union also has been hit with a wave of Chinese
textile imports. There have been similar "protectionist"
demands in the EU.
Edition, May 4, 2005, Page 3
BUSINESS WEEK STARTS
A MEDIA COLUMN.
Business Week is starting a media column in June and an
online component related to the column that will appear
Jon Fine, who was previously with Advertising Age, where
he covered the magazine and newspaper businesses, will write
the weekly column.
Fine will work with senior writer Tom Lowry, based in New
York, and Los Angeles bureau chief Ronald Grover.
Steve Adler, editor-in-chief of BW, said the new media
column will reflect the changes and challenges in
media, marketing and advertising.
Fine recently wed Laurel Touby, who is founder of Media
Bistro, an online site that covers media news.
QUINLAN TO WRITE FOR
Mores editor-in-chief Peggy Northrop said Mary Lou
Quinlan, who heads her own womens consultancy called
Just Ask a Woman, which is also the title of her first book,
will write a monthly advice column for the magazine.
Her column, Quinlan & Answers, will debut
in the Sept. 2005 issue and will address work/life issues
facing women in mid-career.
More, published 10 times a year by Meredith Corp., is a
lifestyle magazine for women in their 40s and 50s. The magazine
has a circulation of 1,100,000, reaching a readership of
PUFF PIECES GET FREE
Elaine Liner, a theater critic for The Dallas Observer,
said a publicist for a new Broadway musical told her that
only critics who could promise positive coverage
would be allowed opening night comp seats.
Liner, a former media critic for The Corpus Christi Caller-Times
and Toledo Blade who lectures at Southern Methodist Univ.,
said in a letter to Jim Romenesko at Poynter online that
one of the old givens of PR was coverage cant
be controlled, only encouraged and facilitated. But more
and more PR folk that I encounter as a theater critic have
adopted new rules for dealing with us first-nighters.
She bought her own $125 ticket to the show. Turns
out I liked the show. But as I read other `positive coverage,
I wondered if it was honest criticism or just quid pro quo,
said Liner, who did not reveal the name of either the publicist
or the show.
John Gorenfeld also posted a letter to Romeneskos
website in which he accuses PR firms of playing editor with
The PR group behind the new Enron film is under the
impression its the assignment editor for the blog
world, said Gorenfeld, who got an e-mail from the
firm reminding him that your review of the film needs
to be posted this week or next (before April 21).
which delivers 350,000 copies monthly to health food and
natural grocery stores, has 2,982,000 readers, according
to a new study conducted by The Natural Marketing Institute.
Active Interest Media, which publishes BN, said the data
from the study, which they commissioned, shows BNs
readership is significantly higher than every other in-store
magazine competitor. A full 86% of the magazine is read
by well-educated women who actively manage their health
and well-being, said Susan Tauster, group publisher for
AIMs Healthy Living Group.
BN covers news and research on natural and organic foods,
holistic healing, dietary supplements, herbs and vitamins,
natural beauty, fitness, pets and other topics.
The Chicago Tribune
is enhancing its entertainment coverage by adding a new
Thursdays At Play, which debuted May
5, offers best bets for dining and leisure activities.
At Play highlights include: ShoppingThe best deals
on clothes, gadgets, etc.; MetromixA two-week look
ahead-plan for this weekend and next; DiningIn addition
to restaurant reviews, the expanded page will feature Cheap
Eats and chefs picks in Chefs Corner;
Go!Ideas for weekend getaways, day spas and more.
James Warren is managing editor/features.
an online lifestyle magazine, can use news features from
publicists on travel and leisure, lifestyle and health issues.
BoomerCafe, is now in its sixth year, according to David
Henderson, who does not want to get news releases, said
publicists should check the sites submission guidelines
available from the Home page.
E-mail features to [email protected].
produced by Microsoft Corp. and CMP Media, went on newsstands
Joshua Trupin is executive editor of the San Francisco-based
magazine, which is targeted at Microsoft IT professionals.
Following the spring issue, Microsoft and CMP are planning
to publish TechNet on a bimonthly schedule starting in Oct.
a business and financial news weekly published by The Deal
LLC, has been redesigned.
The weekly has shifted its columns to the front of the
book, followed by feature stories designated under the headings
of corporation, bankruptcy and private equity.
The redesign also features a new editorial feature, Deal
Life, a lifestyle-oriented column.
Bianchi PR, Troy, Mich., and its client, PPG Industries,
were given the first place award for Excellence in Consumer
Media Relations by the Automotive PR Council.
Stern + Assocs.,
Cranford, N.J., won a McKinsey Award for a Harvard Business
Review article on behalf of client, The Concours Group.
(Media news continued
on next page)
Edition, May 4, 2005, Page 4
PUBLICISTS STAGE PHOTOS
Myrna Blyth, the former editor of Ladies Home Journal
and other womens magazines, said publicists are staging
photo shoots of their celebrity clients for the paparazzi
Reportedly, Us Weekly paid about $500,000 for some candid
beach photos of Brad Pitt and Angelina Jolie.
Occasionally, what looks like a casual caught-on-the-sly
paparazzi picture is, in reality, a carefully staged moment
organized by a publicist to get the greatest possible attention
for his client, Blyth wrote in her May 4 media column
in The New York Sun.
She said the market for such photos is no longer limited
to the celebrity weeklies as many womens magazines
are filling their pages with pictures of celebrities, dressed
in designer fashion at red carpet events like
award shows and openings.
The hottest of the paparazzi agencies, she
said, are Splash News, Bauer-Griffin, X17all headquartered
in Los Angelesalong with Big Picture, the London-based
agency that triggered a fierce bidding war last week between
Us and People, In Touch and Star for the package of Pitt
and Jolie photos.
Peter Howe, a former photo editor at The New York Times
Magazine, and the author of the soon to be released
book, Paparazzi and Our Obsession With Celebrity,
told Blyth that the money for celebrity photos is getting
bigger and bigger. I dont doubt there will be
a million-dollar set of photos in the future, he said.
The most wanted star of the moment is Britney Spears. Spears,
who is pregnant, is chased by at least 20 guys in
cars every time she goes out for a drive, said Kevin
Mazuer, one of the owners of Wireimage.
When tracking the most wanted, least cooperative
celebs, photographers are frequently as relentless as bounty
hunters, said Blyth, who pointed out one veteran photographer,
Phil Ramey, once rented a submarine in order to shoot photos
of Princess Diana on an isolated island.
Many of his peers combine computer technology and
tracking devices with top grade intelligence provided by
dozens of highly remunerated tipsters, she said.
Billboards new co-executive editor, who helped
redesign the 111-year-old paper, is the daughter of the
late musician Ray Conniff, who arranged such hits as Memories
Are Made of This, Laras Theme, and
Love Me With All Your Heart in the 1950s/1960s.
an associate editor at Glamour, is author of the
just-published My (So-Called) Normal Life Now,
(Overlook Duckworth), about her cancer triumph.
whose new home decorating magazine At Home with
Chris Madden, went on sale May 2, began to devote full
time to her hobby in 1979 after being fired
as a publicist for Simon & Schuster, according to min
(Media Industry Newsletter).
has succeeded Klara
Glowczewska as executive editor of Conde Nast
Traveler. Glowczewska was recently promoted to editor-in-chief
of CNT. Jon Buckmeyer, CNTs communications
director since 1999, has joined Ketchum.
a former journalist, is authoring five blogs for Stonyfield
Farm, including Strong Women Daily News and The
Bovine Bugle. The Londonderry, N.H.-based company is
85%-owned by Frances Groupe Danone, the yogurt company.
former exec. editor of reviews and testing for PC World,
has joined Tendo Comms. in San Francisco as its first SVP
DEBUTS IN VA.
Backfence.com made its official debut on May 3 as a citizen-driven
news website for residents of two Virginia suburbs.
The site, which will use mostly stories contributed by
residents of McLean and Reston, is heavily interactive,
with requests and pleas for users to comment on articles
and submit content.
Co-founders Mark Potts and Susan DeFife want to go national
with micro-local sites around the U.S.
SURVEY: CONTACTS HAVE
In the immediate wake of a companys bad news
announcement, a survey by Broadgate Consultants found the
media and sell-side analysts are not the primary influencers
of institutional investors trading decisions, but
rather the company itself.
Not one of the 45 respondents, representing a range of
institutional investors including mutual funds, insurance
companies and investment advisors, chose the media or brokerage
firm analysts as a very influential source of
information when making trading decisions after a companys
adverse news announcement, according to the New York-based
financial PR firm.
Instead, the most-often cited very influential
information sources were company contacts (64%); a companys
competitors (24%); and the decision-makers network
of other buy-side professionals (16%).
An overwhelming 78% of survey respondents said blogs and
chat rooms were not at all influential.
When asked to rate specific media outlets, those cited
by respondents are either very or somewhat
influential were: industry trade publications (69%); newswire
services (64%); daily newspapers (47%); and broadcast financial
number of cities where billionaire Philip Anschutz has trademarked
Examiner, the name of his new tabloid-size, daily newspaper,
which is currently published in San Francisco and Washington,
number of foreign media outlets based in Washington, D.C.,
which are stored in Aker Partners media database.
Edition, May 11, 2005, Page 7
A blog is for a company that wants to be real, human
and truthful, Elizabeth Spiers, editor-in-chief of
mediabistro.com, told Business Wire New Yorks conference
As an example of a good
company blog, Spiers cited a blog by five Microsoft developers
that operates independently of the company PR dept. Address
Blogs are increasingly
driving the mainstream media, according to Spiers. She said
companies cannot have a passive relationship
with a blog.
Rick Bruner, research
director of DoubleClick, said blogs can be judged by the
number of links into the blog, how often the blog is cited
by other blogs, and how big is its impact in traditional
Connie Connors, president
and CEO of Connors Communications, who moderated the event,
the first of several planned by BW throughout the U.S.,
told the 150 participants that they would leave the
room scared and energized.
Pete Cipollone, director
of product management, text mining and visualization of
Factiva, said mainstream media are trailing blogs in news
McDonalds, he noted,
started paying attention to obesity about a year after this
was a popular topic in blogs.
Steve Rubel, VP of client
services, CooperKatz & Co., said, Blogging is
a conversation...an open window on a company.
The PR challenge, he said,
is that companies have evangelists singing their praises
and vigilantes noting flaws in the company and/or its products.
VON KLOBERG LEAPS TO
Ed von Kloberg, the
flamboyant cape-wearing D.C. lobbyist who took pride in
representing despots and dictators, leapt to his death from
a castle in Rome on May 1. He was 63.
A State Dept. official
in Rome ruled the death a suicide. Von Kloberg had cancer,
diabetes and had suffered a heart attack in `02 on a flight
from the Ivory Coast to Paris in which had five trucks of
luggage, according to the Washington Post.
Von Kloberg took
on clients such as Saddam Hussein, Mobutu Sese Seko (head
of the former Zaire) and Nicolae Ceausescu before he met
his fate in front of a Romanian firing squad.
Von Kloberg had
repped Hussein while the Iraqi was at war with Iran, and
gassing the Kurds. He noted that Hussein was a U.S. ally
at that time.
The lobbyist told
ODwyers in `95, that he worked for the junta
in Guatemala to balance the PR campaign launched
by Jennifer Harbury, whose husband had disappeared
in that Central American nation.
When asked why he
represented the dregs of the Earth, von Kloberg would say
shame is for sissies, adding that everybody
has the right to be heard in D.C.
he believed, was a way to spur political reform.
Most recently, von
Kloberg was on a mission to restore monarchies as a first
step in building democratic institutions.
360 SLAMS LIBERALS IN
360 Advantage, the GOP public affairs unit set up last month
by WPP units Burson-Marsteller and Quinn Gillespie &
Assocs., has developed a campaign for The Weekly Standard
that broke last week slamming TV news as biased to the left
and promoting the conservative magazine.
The TV ads are the
first for 360 Advantage, which is led by Bush/Cheney communications
strategists Russ Schriefer and Stuart Stevens.
which is promoting the campaign, told ODwyers
the ads are scheduled to run on Fox News Channel and other
spots are in the works.
The first ad, Newscaster,
shows a young TV news reporter in New York interviewing
a TV news exec who expresses a preference for the The Weekly
Standard and says, Our newsroom is always serving
up news with a liberal twist, day in and day out.
The exec then runs
away when he realizes his comments are being taped and the
young reporter laments the magazine is what Washington
is reading, even if they dont always admit it.
The second spot,
Tourist, has the same reporter in Washington
interviewing Standard-loving tourists from Kansas City in
front of the Capitol. The reporter notes The New York
Times reported that the magazine is closely read in
the Bush White House.
Julie Cram, director
for B-M in D.C. and former deputy comms. director for Bush-Cheney
2004, told ODwyers 360 Advantage is a bipartisan
shop and will work on both sides of the aisle. She said
the ads are a tongue-in-cheek marketing campaign for the
PITCHES RISKS OF IMPORTED DRUGS.
Miami-based Wragg & Casas PR has been tapped by the
drug industrys top lobbying group for a PR effort
to kill momentum for legislation allowing prescription drugs
to be imported into the U.S.
The firm was brought in
by the Pharmaceutical Research and Manufacturers of America
as the group on May 4 unveiled a survey by Rudy Giulianis
consulting firm that plays up safety and security concerns
over drug importation.
Diana Sierra, an A/E for
W&C, told ODwyers the firms work for
the Partnership for Safe Medicines, a pharmaceutical industry
group, led to the assignment for PhRMA, a backer of the
It is W&Cs first
assignment for PhRMA. She echoed Giulianis and drug
industry concerns that bringing in non-FDA-approved medicine
In the Giuliani &
Partners report, the ex-New York mayor said the risks of
importing drugs from outside the U.S. far outweigh
any alleged benefits. PhRMA funded the report.
Proponents of drug importation
point to skyrocketing costs of prescription drugs which
they say are driven in part by exuberant marketing budgets.
Billy Tauzin, the former
Republican Congressman who took the reins of PhRMA last
year, said Giulianis report underscored the dangers
of importing drugs.
In other PhRMA news, Edelman
will continue to run state campaigns for PhRMA following
a consolidation of several firms.
Internet Edition, May
11, 2005 Page 8
The New Yorker
is angry that Matthew Cooper of Time and Judith Miller of
the New York Times, face possible prison terms
in the outing of Valerie Plame as a CIA agent while conservative
columnist Robert Novak, who actually named Plame in his
column, faces no charges.
Cooper named Plame on Times website while Miller
did research but didnt write a story.
New Yorkers Hendrik Hertzberg considers the investigation
a perfectly legitimate one that is aimed at
persons in the Bush Administration for misusing the
Usually, says Hertzberg, threats against the D.C. press
have come from the Bush Administration which is notoriously
secretive, manipulative and vindictive to journalists who
fail to bend the knee.
The New Yorker is
left-leaning (it supported John Kerry for president and
opposed the invasion of Iraq) so its statement about
President Bushs press policies must be taken with
a grain of salt.
However, the Administration does set the tone of press
relations for many business and trade associations so its
policies cannot be ignored.
D.C. reporters have been beefing for some time about these
Presidential press conferences are a rarity, for one thing.
Seven D.C. bureau chiefs have now complained about the
off-the-record background briefings that Administration
officials are giving in which no one can be quoted. Reporters
feel inability to quote an individual hurts the credibility
of their stories.
They also dont like Bushs visits to hand-picked
audiences in various cities as part of a campaign to promote
changes in Social Security.
Another sore spot is the Secret Service revelation that
supposed White House reporter Jeff Gannon (whose
real name is James Guckert) entered the White House 196
times during the past two years including 38 times when
there was no press event.
Guckert is accused of giving softball questions
during White House press briefings.
The press can be seen as pro-Democratic and anti-Bush but
the same press was just as critical about Bill Clinton when
he was president. Travelgate, Whitewater, Paula Jones, Monica
Lewinsky and other negative topics about Clinton were fully
covered. The issue is whether presidential press policies
are fair to the press and public.
Were glad to
see that PR Society of America on Feb. 22 condemned the
Appeals Court ruling that Matthew Cooper and Judith
Miller can be jailed. A federal shield law for reporters
has been proposed and we hope PRSA will support this. Only
three Republicans are publicly for it because of GOP hostility
to the media, says columnist Novak. PRSA, meanwhile, should
examine its own press policies. Its last face-to-face press
conference was in 1993 at the national conference in Orlando.
PRSA, in a move to
get more members to come out for national leadership posts,
will have a special teleconference for candidates May 19
at 4 p.m. Only 10 members showed up for seven posts last
year. The 17-member PRSA board is now the same as the Foundation
board. PRSA cant find enough people for a separate
Less than 50 PRSA leaders took part in each of two teleconferences
last week out of an invited field of about 600 (110 chapter
presidents and presidents-elect, Assembly delegates, etc.).
The calls lasted 45 minutes instead of an hour as planned
because there were virtually no questions from callers.
It is disingenuous now for national leadership, which has
done it what it can to block competition for the top posts,
to plead for candidates. Candidates must have yards of PRSA
activities because that is what counts rather than being
leaders in the PR world.
The few leaders calling in heard a rosy view of PRSAs
finances, which are helped by the fact that PRSA books
all dues immediately as if fully earned (which theyre
not). They also heard hope for the new APR test, even though
seven of the ten member groups sent no applications in Q1
Hope was expressed for the PRSA Foundation, which has done
little in its 16 years ($174,131 in revenues in 2003). It
was wrongly founded in 1989 when the independent
PRSA Institute showed independence and broke away.
PRSA, which keeps the press at bay, continues as a house
of secrets. No bids on printing or other jobs are publicly
advertised; expense accounts of leaders and staff are secret;
a full accounting of the costs of the move downtown has
never been made, etc.
Membership was 19,569 as of April 30, 2004, exactly what
it was Dec. 31, 1998, six years earlier. It was 20,236 on
April 30, 2005, a gain of 3.4%. This is not bad in a difficult
period for the PR field and especially since PRSA hiked
dues $50 to $225.
The Donald Trump speech
that the PRSA conference heard last Oct. 24 in New
York is now being given across the nation to those who pay
Some 46,000 people did this May 1 including 15,000 who
heard him in person at the Los Angeles Convention Center,
reported New York Post columnist Cindy Adams May 3.
In the speech, laced with blunt terms that shocked some
in the PRSA audience, The Donald urges businesspeople to
be paranoid...hire the best people but watch them; get even
by hitting those suckers (enemies) back 15 times harder;
keep up the momentum; the harder you work, the luckier you
get; Wall Streeters are scum, etc. Trump was to speak
45 minutes but stayed two hours for Q&A. The audiences
ate up the blunt language from the reality TV star.