The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, June 8, 2005, Page 1
MEDICARE EXTENDS RFP PERIOD.
The Centers for Medicare
and Medicaid Services has extended by five days the RFP
period for a multi-million-dollar PR contract.
had written to the federal agency requesting more time for
the lengthy proposal demands. CMS has extended the proposal
period to June 15.
PR Worldwide, Ketchum, GCI Group and Academy for Educational
Development are incumbents for the work, which can range
from $100K to $30M per year.
current contracts expire in October for the PR firms (AED
is up in Sept.), but the government can put in task orders
for up to a year after a contract expires.
Citigate Cunningham has defended its $1M-plus Sybase account
in a competition with Text 100, Bite and Access Communications.
CC has had the account for the past four years, and Sybase,
a leader in the enterprise software category, held the pitch
to look for fresh ideas.
Paul Bergevin, president of CC, which is part of Incepta
Group, is eager to launch the next phase of
his firms relationship with Sybase.
In announcing the win, Bergevin noted the rise of participatory
journalism requires smart communicators to go beyond traditional
media outlets to tell their stories to the right participants.
He is ready to deliver Sybases unwired enterprise
vision through nontraditional media channels.
BODOG.COM BETS ON PR.
Bodog.com, the online poker and sports betting firm that
is headquartered in Costa Rica, is looking for a PR firm.
Susan Mainzer, who handles media relations for bodog, is
circulating an RFP, and plans to meet with interested firms
in New York on June 16-17.
She told ODwyers that bodog will consider a
variety of firms ranging from big multinationals to strong
The RFP asks for case histories about effective zero
to hero campaigns in which a PR firm built a client
with almost no brand recognition in the mainstream
market into a household name in three years, and PR
stunts or major projects that you are especially proud of.
It requests information about dealing with the business,
technology, sports, entertainment and young mens media.
Mainzer can be reached at 866/892-3371.
F-H SCANDAL INDICTMENTS
Doug Dowie, who headed Fleishman-Hillards Los Angeles
office during the firms billing scandal with the city,
has been indicted on 15 counts of wire fraud and a single
charge of conspiracy. The 57-year-old former Marine and
13-year veteran of F-H allegedly participated in a scheme
to submit hundreds of thousands of dollars worth of bogus
bills to the Dept. of Water and Power.
John Stodder, a former SVP for F-H, was indicted on 11
counts in February and faces trial in August.
F-H moved to settle overbilling charges from the L.A. city
attorney in April with a $4.5M payment and an apology. The
firm cut ties with Stodder, Dowie and another staffer, Steve
Getzug, who said he resigned from F-H in January for a SVP
post with Hill & Knowlton.
Dowie sued F-H in late March saying the firm committed
an act of cowardice by putting him first on
paid administrative leave and later firing him. He says
he was terminated in January so F-H could scapegoat
F-H has said Dowies charges have no merit and said
the facts will show the former exec was treated more
Richard Kline, senior partner for F-H/L.A., reiterated
the firms regret for any improper actions
and said F-H will continue to cooperate with authorities.
ARNOLD IS PAGES
FIRST COMMS. DIRECTOR.
Karen Arnold, marketing communications manager for PSCU
Financial Services, has become the first communications
director for the Arthur W. Page Society, a group of PR and
communications executives at many of the Fortune
Arnold, in a 15-year career, was a PR specialist for Danka
Business Systems and served in production, employee relations
and marketing posts at MTV, Showtime, Penguin Publishing
and John Wiley & Sons Publishers. She is charged with
managing media relations and providing editorial input for
the Societys journals, newsletters, annual reports,
member communiqués and website, along with planning
for the groups events.
The Society has moved to 317 Madison ave., #2320, NY, NY
10017; 212/400-7959. It now sublets space to the Council
of PR Firms.
Microsoft is looking
to hire a marketing manager with a minimum of seven years
of experience for its New York office. Collier Capital,
which has $2.6 billion in assets under management, wants
to hire a marketing communications manager to oversee PR
and sponsorships. Rachel Schwartz, senior VP at RRDSearch,
is handling both job hunts. She is at 203/544-2227.
Edition, June 8, 2005, Page 2
RFH FILES $750K PACT
Randa Fahmy Hudome, the former Associate Deputy Secretary
of Energy in the current Bush White House, signed a one-year
$750K contract with Libya on March 18. It went into effect
on Jan. 1.
The pact apparently supersedes a $1.48 million (fees/expenses)
one-year unsigned contract that Fahmy Hudome International
filed with the Justice Dept. on July 16, 2004. That pact
was supposed to go effect last July 1. It called for a $565K
payment on July 1 and subsequent $302,500 quarterly payments.
FHI, however, did not receive any money from the Libyans
during the second-half of `04, according to its six-month
supplemental statement filed with the Justice
Dept. for the period ended Jan. 31, `05. The firm does claim
to have received compensation from the Libyans after the
reporting period ended.
FHIs new contract requires it to deal with the U.S.
government, media and corporate sector to help develop positive,
long-term U.S. Libyan relations during this crucial
Hudome signed the latest contract, but the name of the
representative of the Government of Libya is
neither legible, nor printed on the contract. She has not
returned a phone call about who signed the contract.
RF SQUARES OFF VS. RF
Ruder Finn has edged Ketchum in the race for the low-six
figure Sweet N Low account of Cumberland Packing Corp.,
pitting it against sibling firm RF Binder Partners, promoter
Brooklyn-based Cumberland is under intense pressure from
deep-pocketed McNeil Nutritionals Splenda product.
Sweet N Low, which is celebrating its 50th anniversary
year, controls 30.7 percent market volume share topping
Splendas 26.2 percent. Splenda, however, was launched
in the U.S. in `99.
Sweet N Low will be handled by Bob Seltzers
Amy Binder, CEO of RF Binder, stressed there is no conflict
with the two Ruder Finn Group entities having sugar substitute
rivals. We are totally independent and legally separate,
she told ODwyers.
Binder noted that RF Binder recently aced RF in the competition
for the Wines of Germany account.
FD HANDLED TITAN TAKEOVER.
Financial Dynamics handled the June 3 announcement that
L-3 Communications was acquiring Titan Corp. in a deal worth
more than $2.6 billion.
Titan is a leading defense contractor and markets command,
control, communications, intelligence, surveillance and
reconnaissance information technology for homeland
security programs. More than 9,000 of its 12,000 employees
have government security clearances.
Titans earlier plan to merge with Lockheed Martin
fell apart following a federal investigation into foreign
bribery. Titan settled with the government in March.
FD staffers Evan Goetz, Eric Boyriven and Olivia Pirovano
handled the media with Cynthia Swain, VP-corporate communications
at New York-based L-3.
FORD BOYCOTTED FOR SUPPORT
The American Family Association is calling for a boycott
of Ford Motor for its support of the homosexual agenda,
and claims that more than 80,000 people have agreed not
to buy Ford, Lincoln, Mercury, Volvo, Jaguar, Mazda, and
Land Rover vehicles since it posted the boycottford.com
site on May 30.
The Tupelo, Miss.-based group is upset with Fords
sponsorship of gay pride parades, and agreement
to contribute $1,000 to the Gay and Lesbian Alliance Against
Defamation for each Jaguar or Land Rover purchased this
year. The boycott site also includes photos of the London
Mardi Gras, which Ford sponsored, but warns viewers that
some of the pictures may be offensive.
Ford has responded to the boycott via a statement from
Joe Laymon, group VP human resources and labor affairs.
It states that Ford values people regardless
of their race, religion, gender, sexual orientation and
cultural or physical differences.
AFA, on its website, denies that it hates homosexuals.
The same Holy Bible that calls us to reject sin, calls
us to love our neighbor. It is that love that motivates
us to expose the misrepresentation of the radical homosexual
agenda and stop its spread though our culture, says
Rev. Donald Wildmon founded AFA, which has 2.3 million
members, in 77.
REMOVED FROM AA.
The U.S. Supreme Court last week overturned the conviction
of Arthur Andersen for destroying Enron Corp.-related documents
before the energy companys collapse.
Patrick Dorton, a spokesman for Andersen, said the ruling
represents an important step in removing an unjustified
cloud over the professionalism and integrity of the people
of Arthur Andersen.
He runs Rational PR in Washington, and counts Anderson
as a client. Dorton was Andersens PR staffer during
the Enron episode.
In the unanimous opinion, justices said the 2002 conviction
was improper because the jury instructions at trial were
too vague and broad for jurors to determine correctly whether
the firm obstructed justice.
The conviction of the Chicago-based firm forced it to surrender
its accounting license and stop conducting public audits.
Some 28,000 workers had to find other jobs.
ROWLAND NAMES SOFFER
Hayley Soffer, who was senior VP at Manning, Selvage &
Lee, is now healthcare practice director at sister firm,
Rowland Communications Worldwide.
She led the Roche Virology business, and helped launch
hepatitis C and AIDS treatments. Soffer was in Porter Novellis
health unit before joining MS&L.
Rowlands health clients include Berlex, Johnson &
Johnson, Merck and Dermik.
The firms CEO, Anne Moravick, had headed MS&Ls
MS&L and Rowland are owned by Publicis Groupe.
Edition, June 8, 2005, Page 3
PCNY PRESIDENT STARTS
Peter Himler, president of The Publicity Club of N.Y., who
stepped down last month as chief media officer of Edelman
PR, has joined the growing ranks of PR bloggers, which currently
numbers about 200.
Himlers blog is called The Flack and is at TheFlack.blogspot.com.
Himler, who is currently serving his third term as president
of PCNY, said his objective is to explain to lay people
about what PR people do.
He selects stories that have run in media outlets and offers
comments on how the company or individual in the story were
negatively or positively impacted by the information. He
also suggests PR solutions for ending the crisis.
While he admits flack is a pejorative description
of PR pros, he defends its use on the grounds that blogs
are supposed to be irreverent, fun, and opinionated.
He said about a dozen people a day have been looking at
the site, which he updates on a daily basis. He has not
been seeking publicity or direct links with other sites.
I want to operate under the radar for awhile,
said Himler, who continues to produce the blog and handle
AD AGE BEEFS UP MEDIA
Advertising Age is beefing up its coverage of media and
pop culture by assigning three new reporters to the beat.
Nat Ives, previously an assistant to New York Times ad
columnist Stuart Elliott since 2001, has joined AAs
staff as a media reporter, covering the publishing industry
and corporate media strategies. Ives is replacing Jon Fine,
who is joining Business Week.
Simon Dumenco will become a contributing editor and pen
a new weekly media column that will be introduced in print
and online in late June. Dumenco is a contributing editor
to Details and New York Magazine and most
recently was the editor of Colors magazine.
Greg Lindsay, a former media editor for Womens
Wear Daily, will become a contributing editor focused
primarily on the intersection of popular culture and marketing.
Lindsay is a freelance writer and columnist for Business
Scott Donaton, editor of AA and editorial director of AdAge.com,
said: The marketing and media industries are being
rapidly transformed by digital technologies, consumer trends
and pop culture influences. These writers each have unique
voices that will offer insights into those changes.
COLUMNIST HAILS RIVAL
Jon Friedman, who writes a media column for MarketWatch,
said his friend Keith Kelly, who covers the media beat for
the New York Post, is the medias prince of the
Since I worked with Kelly at McGraw-Hills Electrical
Marketing newsletter and became friends with him more
than 20 years ago, I have marvelled at his ability to write
tough stuff and yet remain well-liked by his sources,
writes Friedman, who said many PR folks who have cursed
his scoops fell over themselves to send him gifts when he
turned 50 last September.
Kelly said he his feeling the pinch for scoops from the
web and blog rivals. Its getting tougher to
call a story an `exclusive, he told Friedman.
who covers media for the Boston Globe, is rejoining
the Boston Phoenix as its media critic, replacing
who is going to Northeastern University.
former editorial page editor for the New York Daily News,
is leaving the paper to form a PR firm with Ken Frydman,
who handled PR for the Daily News owner Mort Zuckerman.
who writes a Sunday sports column for the Washington
Post, was appointed ESPNs first-ever ombudsman.
He will critique decision-making, coverage and presentation
for studio and event production, including SportsCenter,
ESPN Radio and, occasionally, programming outside the news
and information genre. His son Aaron produces Around
the Horn for ESPN.
66, editor-at-large of Washingtonian magazine, is
retiring in July to pursue other things. He handles the
Capital Comments section.
62, editor-in-chief of Time Inc., and Jane Boon, 37, an
industrial engineer, were wed April 19. He split up with
a best-selling author of books on sexuality.
number of copies that Business Week sells each week in 140
number of times Sylvestor Stallones picture appears
in the first issue Sly, his new magazine for men over 40.
West Coast editor Nancy Griffin is trying to get movie makers
to consider plot lines with people over 50.
Steven Slon, editor of AARP, said a critical part
of her job is to fight the trend and get the message that
`old is beautiful to Hollywoods movers and shakers.
Dow Jones will
provide up to five international business articles a day
from the Wall Street Journal to the Washington
Post starting June 1 as part of a Post project to expand
and redesign its business section.
a Chinese-run financial services and media company, is acquiring
a majority interest in EconWorld Media, which publishes
a range of Chinese-language publications, 15 in Hong Kong
and 10 in China.
(Media news continued
on next page)
Edition, June 8, 2005, Page 4
RUSSIA TO START ENGLISH
Russia is starting an English-language news TV channel,
Dimitri Klimentov, who is New York bureau chief for the
Russian Information Agency (RIA Novosti), told this NL that
the 24-hour news channel will be broadcast in Russia, Europe,
U.S., and several leading Asian countries.
He said the new satellite channel will offer reports on
the important global events, reflect Russias position
on key issues in world affairs, and inform the foreign audience
about the variety of aspects of life in Russia.
To ensure balanced reporting a Public Council will be set
up to establish and oversee the new channels editorial
policy, Klimentov said.
The Council will be made up of well-known Russian and foreign
public figures, journalists, artists, scientists and business
Klimentov said RIA Novosti is playing an active role in
establishing RT. He can be reached at 914/525-6058.
FIRM CONDUCTS NEWSWIRE
A study of about 10,000 newspeople from daily newspapers,
trade press, broadcast stations and national business media,
found content is more important than the newswire service
The news release distributors in the survey, which was
conducted by Brodeur Worldwide, were Business Wire, Market
Wire, PR Newswire, PR Web, US Newswire and PrimeZone. [Brodeur
When asked do you care about which newswire service you
receive your news from, 97% of the survey respondents said
Two other key findings from the study is 78% of the survey
respondents do not favor one newswire service over another,
and 73% of respondents said no, not me when
asked if they monitored newswire websites for content.
Other results from the study show 41% of regional daily
or weekly newspapers and 23% of regional broadcast stations
use newswires for content, while 4% percent of national
business media and 2% of national daily business papers
Only 27% proactively monitor websites of these newswire
services content, but 54% of respondents are signed up to
get e-mail content from these services.
Among the 54% who get e-mail (push) content from newswires
more than 60% of the respondents indicated they read most
or each of the e-mails they get from a newswire service.
Although most types of media use newswires, many would
like some additional input in the story. It is conceivable
that there is an added value process that certain
types of media would like to see regardless of whether or
not a newswire service distributes news to them, the
is the cable news source of company presidents, CEOs, and
other top executive levels, according to MediaMark Researchs
Spring 2005 Survey of American Consumers.
The survey shows Bloomberg TV reaches the highest proportion
of affluent, educated and professionally successful audience
in cable TV.
It was the only network to have an audience whose average
household income exceeds $100,000.
The Internet is seen
as the most trusted media source for consumers, outstripping
offline media when consumers seek health information, according
to a new study sponsored by Medical Broadcasting Co., an
interactive marketing agency based in Philadelphia.
associate travel writer Annette Thompson, who writes travel
stories from 18 states, said cultural tourism is still hot,
while history has the most limited current appeal.
Thompson told Jim Brams of ICD Media for his national media
profile in PRSA/Ga. chapters semi-annual magazine,
The PRactioner, that her primary responsibility is
travel stories from Georgia.
We are always working toward bringing in the under-45
reader, she told Brams. Weve found that
when our stories have a youthful, active appeal, we get
all age-group readers together, said Thompson.
She will respond to a pitch that applies to a story/story
idea that fits our needs.
She prefers to get pitches by e-mail or regular mail. The
magazine is located at 2100 Lakeshore dr., Birmingham, Ala.
205/445-6050; fax: 445-5910; e-mail: [email protected].
CE Lifestyles, a
new monthly magazine based in Lincoln, Neb., is on track
to reach 300,000 circulation months ahead of projections.
Katie Sommers, editor of CE Lifestyles, said the magazine
runs stories that show women how consumer electronics products
and services can enhance their lifestyles.
We decided to go against the wave of magazines targeting
male geeks and deliver content to female consumers
instead, said Sommers, who is interested in getting
smart, practical information about the latest digital products
She can be pitched at 402/458-4546.
American Public Radio
in Los Angeles has changed the name of its personal finance
program Sound Money to Marketplace Money,
and added new features.
The new show, which is hosted by Kai Ryssdai, will offer
a weekly look at major topics affecting investing, saving,
consumer choices and careers; a segment on the working lives
of different professions, and a segment hosted by economics
editor Chris Farrell where he sets the record straight on
that weeks financial news.
Contact Connie Molby of APR at 651/290-1113 to get more
information about the program.
Edition, June 8, 2005, Page 7
RALLIES FOR DELAY.
Shirley & Banister Public Affairs helped promote and
organize a June 2 rally on Capitol Hill that drew hundreds
of people to support Rep. Tom DeLay, the Republican House
Majority Leader who has taken a PR hit from ethics probes.
event was a response to a quip on a recent episode of the
NBC TV show Law & Order, during which a
character investigating the shooting death of a federal
judge remarked: Maybe we should put out an APB for
somebody in a Tom DeLay T-shirt. The
reference was to incendiary remarks DeLay made about the
federal judiciary in the aftermath of the Terry Schiavo
Free Enterprise Fund, an S&B client which advocates
limited government and pro-growth economic policies,
made up 450 T-shirts embossed with DeLays picture
and distributed them all at the Capitol Hill event within
10 minutes. The back of the shirt reads, Whos
afraid of Dick Wolf? a reference to L&Os
drew FOX, CNN and Roll Call to the rally. Kevin McVicker,
A/S for the Alexandria, Va.-based firm, said FEF has received
many inquiries for the shirts and more will be produced
next week. He passed along this statement from FEF VP Lawrence
Hunter: NBC has now joined a witch-hunt to discredit
Tom DeLay and the agenda he represents that already includes
partisan prosecutors and judges, dozens of liberal advocacy
groups, and much of the news media.
NAMED BARCLAYS PR CHIEF.
Peter Truell, a former business reporter at the New York
Times and Wall Street Journal, was appointed Barclays Capitals
director and head of corporate communications, Americas,
which is based in New York.
Truell will report to
John Anderson, managing director and global head of corporate
communications, who is based in London.
For the past five years,
Truell has been with The Boston Consulting Group, where
he was director of communications, responsible for media
relations and marketing for financial services, and for
Prior to that, he was
at the Times, covering securities, banking and investment
banking. He also spent 13 years at the Journal, where he
was business and financial correspondent in London, N.Y.,
Washington, D.C., Brussels, Paris and Hong Kong.
Truell had been managing
editor of The Economist Financial Report before joining
Barclays Capital is the investment banking unit of Barclays
PARK PROMOTES TAIWAIN TIES.
Glover Park Group has picked up a $300,000 contract from
the Taipei Economic and Cultural Representative Office as
Taiwan moves to step up its presence in the U.S.
GPGs job is to build
relationships with members of the media and policy makers
to increase awareness of Taiwans priorities, especially
its dealings with the Peoples Republic of China.
POSTPONES RENT; CONF. MAKES $$.
PRSA took a rent holiday in 2004, thereby conserving
$277,157 in cash. PRSAs new landlord at 33 Maiden
lane, the Federal Reserve, allowed this. The amount is to
be paid in the future.
If it had paid the rent,
PRSAs cash balance would have dropped 23.5% to $851,131
Cash was also preserved
by having payables of $731,838 (vs. receivables of $258,200).
Investments declined 1.3% to $1,746,772.
Cost of the PRSAs
move downtown from midtown south was $277,985 in 2004 and
$117,488 in 2003 for a total of $395,473.
PRSA, unable to sublet
its space at 33 Irving, was to have paid rent on it until
Feb. 28, 2005, but the landlord let PRSA out of the lease
Jan. 3, 2005.
Conference Made $$
held in New York, grossed $1.9 million and netted $580,284,
both record amounts.
Average revenues of the
five previous conferences was $1,168,771. Average profit
was $131,852. PRSA will not have another conference in New
York for at least ten years. Buoyed by the New York meeting
and a 5% increase in dues to $4.4 million, revenues gained
17% to $10.9 million.
The financial report,
released by PRSA president Judy Phair, said assets increased
11% to $4.3 million and unrestricted net assets grew 19%
Rhoda Weiss, treasurer,
directed questions to CFO John Colletti, a Certified Management
Accountant. The 150,000 CMAs are not state-licensed like
CPAs. The emphasis for CMAs is on accounting from managements
point of view.
from Other Assns.
If the Society had a deferred
dues account of the proportion that most associations have
(six months of dues), the increase in unrestricted
net assets would be -$1,497,490 instead of +$392,590,
and the excess of operating revenues over expenses
would be -$1,187,826 instead of +$702,172. Net assets at
year end would be $553,722 instead of $2,443,722.
PRSAs $310K deferred
dues account the portion of dues allocated to publications
could be about $2.2 million, or half of the $4.44M
dues total. The DD account was $904,767 in 1991 when dues
Having a DD equal to about
one-half of dues would put PRSA in step with peer groups
such as the Amer. Soc. of Assn. Execs. (and chapters); IABC,
AICPA (and state CPA chapters), Amer. Medical Assn., and
Amer. Bar Assn.
Counted in Previous Year
PRSA members who didnt
pay dues by their anniversary dates, have their dues counted
as paid in that year if they pay by Feb. 15 of the next
A motivation for paying
the dues in the 45-day period at the beginning of the year
is that members keep their listings in the Blue Book of
Up until 2001, membership
dues were recorded as revenue in the applicable membership
There was no proviso for
a payment made in one year being recorded in the previous
Auditor Sobel & Co.,
Livingston, N.J., said the financials are fairly stated
in all material respects...
Internet Edition, June
8, 2005 Page 8
As noted on page 7,
the PRSA annual conference in New York last October,
with New York itself and Donald Trump as the draws, attracted
a record 4,000 (including 1,500 students), grossed a record
$1.9 million, and netted a record $580,284.
Why would PRSA meet anyplace else but the media, advertising/PR,
financial, fashion, theatrical, etc., capital of the world?!
Because non-New York (or even anti-New York) interests
run PRSA. The conference wont come back to New York
for about a dozen years.
This leaves an opening for some other group such as PRSA/New
York or an offshoot to stage an annual fall conference and
reap the big bucks that are there.
The PRSA conference now goes on the road where the record
of the previous five years is an average gross of $1.1M
and average net of $131K. Two conferences even lost moneyChicago
in 2000 (-$195,802) and Anaheim in 1999 (-$43,406).
One reason profits are so thin out-of-town is that 25 or
more PRSA h.q. staffers go to the conference for a week
or so, costing a bundle in air fare, hotels, meals and other
expenses. At one time only 4-5 staffers went. Local volunteers
What is PRSA to do in 2005 when its conference will be
in Miami and conference profit could be $400K less than
in New York?
It now has to pay probably $100K more in rent and other
occupancy costs yearly for a 50% jump in space
for the same number of staffers. How long can it defer paying
the rent, is one question?
of thousands of PR and IR pros in New York
a huge market ready to be tapped.
Many industries, including the book industry that had its
show in New York this past weekend, only meet here because
thats where the money is.
Theyre not ruled by regional pride.
PRSA, whose 17-member board has no one from New York, has
just given PRSA/New York and all PR pros in New York a kick
in the teeth by setting up home for the next 12 years in
downtown New York, an hour round trip away from the PR,
press and advertising community it should be serving.
The $395K cost of moving downtown was a waste of money
that was better spent elsewhere.
The $225 dues to a national group that is so jealous of
New York that it would rather hurt itself than help New
York, is a severe impediment to PRSA/NY growth. Once numbering
1,200+ members, PRSA/NY has slipped to 700 under the burden
of neglect and hostility from national.
The PRSA audit just
released (the figures are so old they practically
have mold on them) shows the Society does not have a nickel
it can truly call its own.
Cash (as of Dec. 31, 2004) was $1,128,288 and investments,
$1,746,772, a total of $2,875,060.
But it owes $731,838 in payables and $277,157 for the rent
it didnt pay in 2004. It received $4.4 million in
dues but should defer, in addition to $310K for publications,
another $1,890,000 for services owed to members over their
That is what the other professional associations do
doctors, lawyers, CPAs, assn. people, etc.
The total of payables and income not yet earned is $2,898,995,
or $23,935 more than cash/savings.
Our advice to the
PRSA leaders who put out the rosy press release May
5 headlined Audit confirms third consecutive year
of financial growth is spin not thine own self.
Our financial advisers, including CPAs and CFAs who help
us analyze the much more complicated financials of Omnicom,
Interpublic, WPP, etc., say that deferring $277,157 in rent
is the smart thing to do since it conserves cash.
But why wasnt this postponing of rent put in the
May 5 release?
The PRSA code promises the highest standards of accuracy
and truth in communicating!
Our advisers dont like PRSA counting dues in the
previous year when a lapsed member comes back during the
Jan. 1-Feb. 15 period of the next year.
What most disturbs them is the skimpy $310,000
put aside as deferred income on dues of $4.4M. This is cheesy,
dime-store accounting, they say.
PR and communications
grads are hitting the job market and theyre
in for a dose of reality.
We checked around with those who do the hiring at a variety
of PR employers and asked what advice they would have for
grads and interns.
Appearance and mannerisms count a lot, they said. This
includes proper dress for the industry involved. What works
in the entertainment industry will not be appropriate in
a financial PR job.
Failure to have good office etiquette fells many a newcomer,
employers say. This includes being considerate of all other
staffers, avoiding calls from friends and relatives on company
phones, helping others out wherever possible, etc.
As for hours of the job, these can run anywhere from 35
hours a week to 60 hours or more, say employers. The best
guide, they say, is watch what other workers are doing.
Avoid going home while a supervisor is still working, is
Instead of leaving and saying, Good night,
ask the supervisor what can be done to help him or her,
said one employer.
Newcomers with complicated names who might have to make
50 or more calls to the press each day, each time spelling
out their names, should tell employers they have a shorter,
easy-to-spell and easy-to-pronounce name for business purposes.
Employers are not going to tell them this nor many other
things. Theyll just say, Youre a great
worker but the budget is a little tight and we...