The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, June 15, 2005, Page 1
NEW MEXICO UNVEILS $3M RFP.
New Mexico is reviewing
proposals for a three-part RFP to consolidate marketing
spending worth about $3M to create a single brand for the
state as a place to live, vacation and do business.
Edelman, Ruder Finn and Bromley Comms. were among dozens
of PR firms from across the U.S. expressing interest in
the RFP. The contract does not require a firm to have a
New Mexico office.
Bill Richardson, whose office is overseeing the search,
said the sweeping project will be one of the defining
accomplishments of his tenure, according to a copy
of the May 23 RFP, which calls for an ad agency, PR firm
and web design shop. Richardson said from one to three firms
will be selected for the work, adding standards will
be high, and review rigorous.
state currently does not have a brand, but uses
the slogan Land of Enchantment.
first year of the work will primarily support the Dept.
of Tourism, which has allocated $3M $1.8M for advertising;
$600K each for PR and web work.
Other agencies could get involved in the first year and
contribute additional money, and if subsequent years of
the contract are exercised, the state agencies will seek
much larger appropriations, according to the
Ogilvy PR Worldwide has picked up the Brand Atlanta Campaign,
an account that could bill up to $200K, according to BAC
spokeswoman Helen Tarleton.
She said BAC considered a mix of international and local
firms including GolinHarris, Edelman, Porter Novelli, Fletcher
Martin Ewing, Cookerly PR and Hope-Beckham.
Ogilvys mission is to support a marketing communications
push that is being developed by Grey Worldwides Atlanta
office, said Tarleton.
SALMANS DEPARTS BoA
Charles Salmans, senior VP of corporate communications for
Bank of Americas asset management and Wall Street
unit, has moved to Marsh & McLennans Mercer Human
Resource Consulting division as global director of PR, a
Prior to eight years at BoA and its 04 acquisition
of Fleet Boston, he was a SVP in charge of corporate communications
and direct marketing at Chase Manhattan Bank and its predecessor
Salmans also headed corporate communications for Europe,
the Middle East and Africa for Bankers Trust Co., based
in New York and London.
FORMER F-H EXEC PLEADS
A former SVP for Fleishman-Hillards embattled Los
Angeles office has agreed to plead guilty to three counts
of wire fraud regarding the firms alleged scheme to
overbill the citys Department of Water and Power.
Steve Sugerman, 41, who left F-H in 2002 to set up his
own firm, will cooperate with the governments ongoing
investigation and is the first firm staffer to plead guilty,
according to the U.S. Attorney for the Central District
Doug Dowie, who headed the L.A. office at the time in question,
and John Stodder, a SVP, have pleaded not-guilty to several
counts of fraud and conspiracy. They face trial in August.
Sugerman, a lieutenant to Dowie, said he was working at
Dowies direction from 2000 until January 2002, when
he caused $120K in inflated bills to be submitted to the
DWP, according to the U.S. Attorney. Sugerman is slated
to appear in court on July 5. The three counts of wire fraud
carry a maximum penalty of 15 years in prison but the deal
he cut is likely to curb any sentence.
RF GIVES NOD TO NOBS.
Dave Nobs, a 25-year PR veteran, has taken the helm of Ruder
Finns Los Angeles office. Howard Solomon had been
serving as interim L.A. managing director. He remains as
executive director/regional operations and Chicago chief.
Nobs was general manager of Interpublics Rogers &
Cowan and Weber Shandwick/L.A. He counseled Microsoft, Bank
of America, Coca-Cola, Vans, NASCAR and Hewlett-Packard.
Previously, Nobs was executive VP at Cone Communications
in charge of its marketing/PR practice, and managing director
of Earle Palmer Brown. He was also at Cohn & Wolfe and
Richard Funess, president of RF/Americas, refers to Nobs
hiring as one of the most significant appointments
weve ever made in southern California.
PRSA PURSUES E-MAILER.
The PRSA staff member who criticized COO Catherine Bolton
via anonymous e-mail to the PRSA board used the name Catherine
Hater, according to the decision published June 9
by the New York Law Journal. The identity of this person
has been disclosed to the Court following an in camera
hearing in connection with the intervenors application
to proceed anonymously, the Journal said June 9.
Quarto Dunning, the firm which is handling the
(continued on page 7)
Edition, June 15, 2005, Page 2
QUINN HANDLES ARUBA
New York firm Quinn & Co. has dispatched PR staffers
to the Caribbean Island of Aruba, where the disappearance
of an 18-year-old Alabama student has captivated media.
Q&C won a three-year pact in 2003 to handle PR for
the Dutch island, which uses the tagline where happiness
Natalee Holloway, a native of Mountain Brook, Ala., disappeared
while on a five-day graduation trip with her high school
class. Island authorities have arrested five men who allegedly
encountered Holloway the night she disappeared.
The girls mother suggested June 12 that the Aruban
government could be protecting the suspects, one of whom
has family ties to the Dutch government.
The government has offered a $20K reward for information
about the disappearance and her family has offered up another
$30K. A bar Holloway visited that night has also posted
a $5K reward.
Carla Caccavale, partner for Q&C, heads the Aruba account
and has traveled to the Caribbean with other staff to handle
PR for the crisis.
Quinn & Co. has made sure that all of Arubas
travel partners are kept up to date at all times as more
information becomes available, Q&Cs Eileen
Almonte told ODwyers. She said the country has
maintained a message board at Aruba.com. Everything
has been going through one channel in order to keep all
the information organized and contained, she said.
Seventy-five percent of tourists that travel to the tropical
island which is about the size of Washington, D.C.
and known for its white sand beaches are from the
HASS PUTS STAMP ON MS&L.
Mark Hass, who succeeded Lou Capozzi in April as Manning,
Selvage & Lee CEO, has put his management team in place.
Larry Kamer, senior VP and director of crisis and issues
management, has been named North America president. He will
be based in Chicago. Kamer (with Sam Singer) built San Francisco-based
Kamer-Singer into a 100-staffer business before selling
it to GCI Group in `99. He had been running Kamer Consulting
Group before joining MS&L in `03.
Kamer takes over for Jill Farwell, a 20-year veteran of
MS&L. She assumes the North America COO slot, and Latin
America head. Farwell also will develop the firms
U.S. Hispanic practice.
Wendy Lund, who had been running New York, is now executive
VP in charge of client development.
Jim Tsokanos, managing director of the Atlanta office,
moves to head the Big Apple unit. The five-year MS&L
veteran had been counseling key clients such as Coca-Cola,
The Home Depot and Philips Consumer Electronics.
Rob Baskin, a Coca-Cola veteran, has been upped from the
No. 2 slot in Atlanta.
Hass, who joined MS&L in `02, also revamped the Publicis
Groupe units European and Asia-Pacific operations.
H&K HIRES DORINSON.
Patrick Dorinson, who worked on the Schwarzenegger for Governor
Campaign, has joined Hill & Knowlton as a senior VP
in the firms Sacramento office. He served on Schwarzeneggers
Dorinson exited Public Strategies Inc. for the H&K
PA post. Earlier, the 52-year-old executive was deputy secretary
of communications for Californias Business, Transportation
and Housing Agency, and PR director for Mirant Inc.s
Dorinson was in the Dept. of Energy, NASA and General Services
Admin. under President Clinton.
Bonnie Goodman, executive VP and head of H&Ks
Los Angeles office, praised Dorinsons battle-tested
media relations and crisis communications skills,
in announcing his hire. Dorinson reports to Goodman.
JUSTICE DEPT. TAKES
LOOK AT LIBYA PACT.
The Justice Dept. will investigate the $750K contract that
Fahmy Hudome International filed on behalf of Libya, Heather
Hunt, Acting Chief of the Foreign Agents Registration Act
unit, told ODwyers.
Hunt said she was unaware that the contract does not spell
out whom FHI represents, other than the Government
An attachment to the registration further muddles the picture.
It says a subcontractor, JAS International, was hired in
relation to activities supportive of reform and bilateral
understanding on behalf of The Ghadafi International Charity
Foundation. Hunt promised to take a look
at the Libya filing.
FHI filed its contract with the Justice Dept. on March
18 for work that began Jan. 1. It filed an unsigned contract
last July just before it began contacting U.S. government
officials on behalf of the Libyans.
Hunt said it is okay for a firm to lobby officialswithout
a signed contractas long as the registration papers
Meanwhile, The Hill reported June 9 that House Democrats
may ask the Government Accountability Office to launch an
investigation of compliance with, and enforcement of FARA
OPENS S.F. FOR CSV.
Citigate Sard Verbinnen has brought on Paul Kranhold, VP
of corporate PR for AT&T, to establish a San Francisco
Kranhold has been tapped as managing director and is supported
by Matt Benson, a CSV principal who heads the firms
new media strategies unit and has relocated from New York.
The Bay Area outpost, along with operations in New York
and Chicago, is the proxy and crisis firms third office.
George Sard, chairman and CEO, said the firm has been considering
a West Coast operation for some time. CSV had
worked with Kranhold while he was at AT&T.
Prior to AT&T, Kranhold was senior VP for public affairs
at Fleishman-Hillard in San Francisco and earlier was VP
for corporate communications at The Irvine Company.
Edition, June 15, 2005, Page 3
EARLY A.M. PRODUCERS.
The Publicity Club of N.Y.s June 8 media panel luncheon
with a group of the local early morning TV news producers
shattered the clubs old attendance record.
About 200 publicists crowded into the West 51st st. meeting
room for the hour-long session on how to get guests booked
and events covered on their respective programs.
Lisa Kovitz, a media relations specialist at Burson-Marsteller,
who chaired the program, introduced the four producers on
the panel, starting with Byron Harmon, executive producer
of WCBS 2 News This Morning; Kim Gerbasi, senior
executive producer, WNBC-TV Today in New York;
Adrienne Paxton, senior producer, WNYW-TV Good Day
New York, and Andy Savas, co-producer, WABC-TV Eyewitness
News This Morning.
Harmon, who oversees the morning show from 5 a.m. to 7
a.m. Monday through Friday and weekend morning coverage,
said the program is personality-driven.
We dont do a lot of segments other than the
segments that we have our franchise contributors who we
have on staff, said Harmon.
So if you want to pitch stories to me, you have a
better chance of getting tech stories, medical stories,
stories of that nature on my air verses some of the more
esoteric or niche or narrowly marketed type of segments,
Harmon, who made a point of apologizing for not returning
phone calls and responding to e-mails, said he has a five
member planning department, who normally get the pitches
and help him in deciding on whether to cover a story.
He suggested they e-mail their pitches to Jonathan Weiss,
who is the head planning producer ([email protected]), or Shannon
Lanier, ([email protected]).
Gerbasi said she and other producers for her show, which
is on from 5-7 a.m., get some of their best ideas from PR
people. Were open to all different ideas,
She pointed out the program does a lot of different segments,
including medical, lifestyle, entertainment and consumer
She asked the PR people to disclose any conflict of interest
when pitching a story. I know youre all representing
different things, but if you have a spokesperson or a celebrity
person whos coming on to talk about sleep disorder
and is being paid by a sleeping pill company, please be
open and up front about that because its a very important
issue for NBC, she said.
Gervais said publicists should pitch their stories to Emily
Raiber, a segment producer. She said Raiber is the main
contact while Karen Harris, another segment producer, is
on maternity leave.
She said e-mail is the best way to pitch, but when its
something urgent, they should call Raiber ([email protected]).
Paxton announced Sarah Graham had joined the show on June
6 as executive producer. Shes very accessible,
said Paxton, who urged the publicists to start pitching
her stories at [email protected] or by phone at 212/452-4863.
Paxton pointed out the show is driven by personalities,
If youre going to call us and pitch a guest,
dont be surprised if we ask you to e-mail a pitch,
attach a photo, send a tape, whatever you have so we can
really sample for ourselves the kind of personality that
your guest has, how we can fit them into our lineup, and
what might work best for us.
It helps for publicists to offer story ideas and guests
by putting a fun spin on the pitch, said Paxton,
who also likes to get e-mails that have the date in the
subject line to show what youre focusing on.
Savas urged the publicists to keep sending e-mails. Its
the best way because oftentimes with phone messages we hear
the message, we jot things down but then we forget. E-mail
is great because you can always go back to it, you can always
reply. So keep em coming.
His e-mail address is [email protected].
Savas urged the publicists to follow these four rules before
making a pitch:
1. Watch the show, record the show, go over it with
your client, and then get feedback from thatits
2. Bring video of your segment. Video is important
when you go out and youre pitching the story try to
find a way to capture that on video. The reason is because
we tease the story, lots and lots.
The more times we tease the story were always
going to be looking for video. Video helps you get your
story on the air.
3. Have three things to say in three minutes and thirty
seconds. Figure out what those three things are, go over
it with your client how to get those three things across
and make sure you do it.
4. Come to the show. Show up, come and meet us. Figure
out, find out, watch how we do the show so it helps you
again in the future.
number of journalists since 2000 who were hunted down and
murdered in retaliation for their work, according to a new
study by the Committee to Protect Journalists.
number of new poker magazines started in the past six months.
percentage of women featured on the op-ed pages of the Los
Angeles Times, New York Times, and Washington Post, respectively.
year when the worlds first newspaper, called Relation,
was published in Europe in Strasbourg, France. Now, there
are 6,580 daily newspapers worldwide, with a combined circulation
of 396 million.
(Media news continued
on next page)
Edition, June 15, 2005, Page 4
EXPERT JOINS SPA MAGAZINE.
Spa magazine editor-in-chief Liz Mazurski has named Julie
Sinclair senior editor of the publication, which is published
six times a year by World Publications in Santa Barbara,
Sinclair was previously editor-in-chief at American Spa,
an industry trade publication, where she covered Spa for
the past couple of years.
She also has worked at Womans Day, Bridal Guide,
and as special projects editor for This Old House magazine.
Mazurski said Sinclair will be involved in all departments
of the magazine, which portrays the full depth of the spa
experience and ways to live it every day.
VARBUSINESS NAMES WALSH
Lawrence Walsh was named editor of VARBusiness, a biweekly
magazine published in Manhasset, N.Y., by CMP Media.
Walsh replaces Robert DeMarzo, who was named publisher
in Jan. 2005.
For the past five years, Walsh was editor, executive editor
and managing editor of Tech Targets Information Security
magazine, where he won the American Society of Business
Publication Editors feature writing award for his
expose on Microsofts Trustworthy Computing initiative.
Walsh also held editing and reporting positions at The
Boston Globe, and The Woburn (Mass.) Advocate.
AD/PR PRO EYES INC.
AND FAST COMPANY.
Brian Tierney, a Philadelphia ad/PR professional, and his
investors have submitted a bid to buy Fast Company and Inc.
magazines from Gruner + Jahr.
Their goal is to create a company to provide services to
AdMedia Ptrs., which brokered the sale of Tierneys
agency to Interpublic Group of Cos., is handling the bid
for Tierney and his partnersONeil Property Group
and venture capital firm Strattech Ptrs.
Other possible acquirers include Time Warners Time
Inc., Hearst Corp. and McGraw-Hill Cos. as well as the Economist
Group, Forbes and CurtCo Media Labs.
Tierneys primary interest is in Inc., around which
to build a multimedia company targeting small business while
he sees Fast Company as little more than something he can
try to stabilize.
The New York Post has begun covering advertising on a regular
basis in its business section.
Daniel Colarusso, who took over as business editor in Jan.,
said publicists should stick to the beat system unless its
big news, and to send all press releases to [email protected].
Holly Sanders, who is the ad beat reporter, can be pitched
Fetch the Paper
is a new free monthly paper for pet owners who reside in
Marin, Sonoma and Napa counties, plus San Francisco.
The paper has advice columns, calendar of events, book
and new product reviews as well as a column devoted to the
care of cats, birds, and other creatures.
Sandy Lurins is editor and publisher of the paper, which
also has a website (FetchThePaper.com).
Renaissance Consultations, which handles PR for Mara Publishing,
is handling inquiries at 530/362-1339.
magazine targeted at women ages 35+, debuted on June 14
The magazine, published by Hearst Magazines, is divided
into two main sections: Weekend at Home and
Weekend Away, covering activities and time-saving
tips for the home as well as ideas for quick getaways.
The magazine will publish bimonthly until Hearst makes
a decision on the 2006 frequency.
Susan Wyland, who was founding editor of Real Simple and
editor of Martha Stewart Living, is editor of Weekend.
whose website, BuzzMachine.com, is one of the most influential
media blogs, has signed on as a consultant on improving
reader interaction and retential on About.com, a leading
online source of consumer information and advice that was
acquired in March 2005 by The New York Times Co.
46, was promoted to managing editor of Crains Chicago
Business, succeeding Jeff Bailey, who is joining the New
a correspondent for FilmInk, Australia and Galaxie, Malaysia,
was elected president of the Hollywood Foreign Press Assn.
for the year 2005-06.
managing producer of MSNBC.com, is joining CBC.ca, the Canadian
Broadcast Corp.s online website, as editorial director.
CNN VEERS TOWARD MORE
CNN is replacing Inside Politics, Crossfire
and Wolf Blitzer Reports with a new three-hour
news block call The Situation Room.
Wolf Blitzer will moderate the new program, which will
focus on major and interesting news stories of the day.
Two veteran news producers, David Doss and Victor Neufeld,
are joining CNN. Dodd will oversee Anderson Cooper
360, Neufeld Paula Zahn Tonight.
Your World Today, CNN Internationals
midday broadcast, will air on CNN domestic weekdays at noon.
This is the first time any cable news outlet has devoted
a regular daytime block to international news, according
to USA Today.
Andrew Tyndall, a news analyst, told the paper that CNN
is attempting to counterprogram against Fox rather
than compete by focusing more on hard news and analysis,
and away from opinion and talk.
Fox has been attracting an average of 842,000 viewers to
CNNs 458,000 and MSNBCs 217,000 at any given
time, according to the paper.
Edition, June 15, 2005, Page 7
LEGAL ACTION (cont'd from one)
case, is using the name, John Doe. Lawyers at
QD would not say whether John Doe is a man or
The legal action against
John Doe, which is being called a petition for pre-action
disclosure by PRSA, which does not want it to be called
a lawsuit at this point, was the top middle
story in the June 7 Journal.
Justice Kibbie Paynes
decision ordering Road Runner High Speed Only to tell who
sent the e-mails occupies a half-page in the June 9 Journal.
The Journal quotes one
lawyer as saying this could be a long, drawn-out case because
there are very few decisions in this area of New York law.
PRSAs legal action
pits it against a company that is owned by Time Warner,
which also employs PRSA president-elect Cheryl Procter-Rogers.
She is corporate affairs director at HBO, Rosemont, Ill.,
which is part of Time Warner.
The action was started
last Nov. 16 by the 2004 PRSA board.
Mum on Pursuit of John Doe
PRSA itself wanted to
be part of the legal action but Justice Payne ruled that
PRSA has not claimed that anyone outside the board received
the e-mails at question. They used the address, [email protected].
An e-mail Oct. 18, 2004,
under the name, Catherine Hater, addressed to
the board and signed, Anonymous Staffer, said,
Staff Morale at an All-Time Low, according to
the decision by Justice Payne.
The sender is critical
of the board for not including Bolton in a survey that it
Writes Payne: The
court has no difficulty in concluding that the e-mail statement
provides petitioner Bolton with a cause of action for libel
and that the e-mail statement on its face, is libelous per
se. The e-mail suggests Boltons general inability
to manage the organization and that her competency is limited
to managing a budget and delivering a `powerful presentation
with Powerpoint. The statement attributes insincerity
and dishonesty to Bolton in her dealings with the PRSA staff
and board. The author concludes the e-mail with a declaration
that the board should `boot Bolton and pay her severance
because she is not competent to be executive director.
Another letter from John
Doe says that Bolton cannot manage or lead an organization.
Her quarterly reports to staff are garbage, often met with
Justice Payne said the
writer implies that his opinion, as a whole, is shared
by other persons in the organization, who are not named.
Thus there is a basis on which the reader can evaluate the
opinion of others alleged to share the same views as the
writer of the e-mail. Such statements of mixed opinion are
Allan of IABC Sued IABC
Elizabeth Allan, former IABC CEO who initially sued former
IABC paid president Louis Williams for $10 million on defamation
charges, was awarded $18,345 in December 2004 after a jury
Allans suit against
IABC was settled out of court. IABC was to have paid 40%
of what the court said was a nominal award to
The drug maker Pfizer pulled the corporate cell phone and
e-mail accounts used by its VP/marketing Peter Rost, who
lambasted the pharmaceutical industry about is pricing policies
on CBS 60 Minutes on June 5, according
to media reports last week.
This is not the first
time the renegade executive has angered his employer. For
months, he has been telling the media and Congress that
high prices for medicines are unjustified.
A few months ago, Rost
was told he had a different supervisor, but was never given
the name. Then, his secretary was reassigned.
As you can imagine,
my workload has not been very heavy lately, he told
Ed Silverman, who covers drug firms for The Star-Ledger
in Newark, N.J.
I still have an
office, but I dont go there very much because I dont
have much to do. Its gotten lonely, he said.
But Im still
getting paid. In fact, I got a very nice raise a few months
ago, he told Silverman.
Paul Fitzgerald, a Pfizer spokesperson, said Rost is just
one executive who suffered cell phone and e-mail disruptions.
Jeannine OMalley, who was in charge of print publicity
for Walt Disney Parks and Resorts, has joined GolinHarris
in Los Angeles. She handled PR for Disneylands 50th
OMalley will spearhead
GHs business development efforts and work on the Nestle
USA and drugstore.com accounts. She reports to Samantha
Sackin, senior VP and head of the L.A. marketing and brand
Before Disney, OMalley
was in Edelmans consumer practice in Chicago, promoting
Southern Comfort and other Brown-Forman brands.
Judy Johnson is managing
director of GHs western region.
The National Underground Railroad Freedom Center has hired
Ruder Finn as its Washington, D.C., lobbyist.
The $110 million facility
opened `04 in Cincinnati on the banks of the Ohio River,
which once separated slave and free states.
Its mission is to honor
the network of men and women who helped more than 110,000
slaves escape to northern states, Canada and Mexico prior
to the Civil War.
The Center also honors
the continued struggle to install universal freedom
in the U.S. and around the world, according to its
Ron Christie, RFs
executive VP/director of global government affairs, heads
Before joining RF in April,
Christie was deputy assistant for domestic policy to Vice
President Dick Cheney, handling healthcare, tax and budget
He also was an assistant to President George Bush and acting
director of USA Freedom Corps, one of the partners
of the underground railroad museum.
Internet Edition, June
15, 2005 Page 8
The lawsuit of PRSA
and COO Catherine Bolton against Road Runner and the planned
suit against a former staffer (page one) are embarrassing
to PRSA members and particularly those from New York.
These legal actions should be the last straws for PRSA/New
York which should disassociate itself from national and
its anti-communications policies.
The chapter should follow the lead of the Institute for
PR which walked in 1989 out of disgust with nationals
obsession with APR (on which $2 million has been lost since
1988), and New York Women in Communications, which split
from its national group ten years ago and now has 1,100
The actions show the impotence of the PRSA board and the
dominance of a staff that relies too much on the advice
of law firm Moses & Singer rather than PR considerations.
If dozens of PR pros worked at headquarters in New York
instead of four, these legal actions would never have been
Our information is that only three of the five members
of the 2004 executive committee approved the actions last
Novemberpresident Del Galloway, president-elect Judy
Phair and treasurer Maria Russell.
Not on the phone call were Rhoda Weiss, treasurer, or Reed
Byrum, immediate past president.
Some directors are furious that the 17-member board was
not given a chance to vote on this historic attack on a
means of communication, our sources say.
Quarto Dunning, law firm for Road Runner, says the PRSA
suit, if successful, would have a chilling effect
on anonymous e-mails. National media attention will be focused
QD also wonders how Bolton can claim her reputation with
the board was damaged when the board supports her attempts
to sue the e-mailer for defamation.
This is one instance
where the board should not hide behind Phair as its
single spokesperson. We hear the board is deeply divided
on this issue and members should know how each director
Michael Cherenson of Livingston, N.J. should tell Tri-state
chapter members and all members how he feels. Gerard Corbett
of Hitachi America and Mary Barber of her own firm in Alaska,
the two at-large directors, owe reports to all members.
News item: PRSA national
nets record $580,000 from its conference in New York
in 2004 instead of the usual profit of $131,000.
Yes, national made a bundle from New York.
But what are the chances that any of this will be spent
on New York PR pros?
Virtually nil. The national board does not have one New
Yorker on it.
A grateful national board would pump money back into New
York. It should pay $20,000 a month starting in the fall
for top-flight speakers at PRSA/NY lunches; spend about
$200K opening a midtown information center for PR pros and
reporters, and help fund a new association for New York
PR firms that refuse to pay the $2,500 dues required by
the Council of PR Firms.
PRSA/NY last week
unveiled a study showing that blacks and Hispanics
experience bias in the PR field. Only about half of the
132 respondents (10% return) feel satisfied with their jobs.
Nearly half feel they are treated unfairly at work.
Hispanic PR pros report the lowest levels of satisfaction.
Women-owned PR firms (80% of respondents were women) show
a greater commitment to keeping multicultural PR pros.
The survey was made by Lynn Appelbaum of City College of
New York and Rochelle Ford of Howard University. RF Binder
Partners was the underwriter of the minority study.
Co-chairing the committee are Lester Davis of CommCore
Strategies and Lily Loh of WPP Groups Hill & Knowlton.
We urge the Black
PR Society and Hispanic Marketing Communication Assn.
to put aside these claims of discrimination and instead
help fill the PR leadership vacuum in New York.
They can help lead the way towards creation of a fall conference
that could net the same half million that PRSAs conference
made last fall and the half million the NYWICI Matrix lunch
nets each spring.
PRSA/New York, with about 700 members, pays about $157,000
in dues (at $225 per member) to national each year and mainly
gets snubbed. Not one PRSA/NY member became APR last year.
is about to break on PRSAs head. A PR professor
at a major university is studying PRSAs copying and
selling of hundreds of thousands of articles and chapters
of books in the early 1990's without the authors permission.
PRSA said it was only collecting loan fees
rather than selling the information packets and refused
to pay the authors a nickel. Instead, it spent more than
$70,000 with Moses & Singer (see above) defending what
its information center did.
The professor, having done a Lexis/Nexis search, is surprised
at how little was written about this except in ODwyer
publications. He asked us to fill him in.
He will also seek PRSAs viewpoint.
Institutions such as the New York Times, Wall Street Journal,
Advertising Age, AdWeek and all the major book publishers,
whose articles and complete chapters of books were copied
for the lucrative information packets, would
not come to the aid of the dozen authors who hired a lawyer.
Not a word appeared in the NYT, WSJ, AA or AdWeek.
We think the publishers did not want to annoy the market
represented by PRSAs members. We hope a thorough study
will be made of this unhappy chapter in PRSAs history.