The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, June 29, 2005, Page 1
COLORADO WANTS PR/AD QUARTET.
of Transportation is soliciting bids to assemble a team
of four firms to handle its PR, advertising and research
state agency issued an RFP last week and is gathering proposals
to find two PR/creative shops, one media buying firm and
one firm for research and evaluation services.
McClain Finlon Public Relations, Denver, is the incumbent
firm for ad/PR work, according to Brenda Lujan ([email protected])
of the DOTs Center for Procurement Services who is
contracting officer for the RFP.
Centennial States DOT has instructed its evaluation
committee to take into account whether a firm has a Denver-area
office and how much of the work would be done in-house,
as opposed to subcontracted.
for the work flows from federal highway safety and state
coffers (the DOT has an 05 budget of about $800M)
and individual PR and ad projects range from $3K to over
$100K each. Examples
of projects given were safe driving/seat belts campaigns
and communications relating to the states highway
conditions rock slides and heavy snowfall are among
inherent problems on the states mountain major roads,
of which 6.03M miles were plowed last year.
state hopes to make a selection by August 1 with the contract
slated to begin October 1
NEXT FIFTEEN ACQUIRES
Next Fifteen Communications Corp. announced June 21 that
it has acquired Outcast Communications in a deal that could
be worth $13M over the next five years based on the performance
of the San Francisco-based high-tech firm.
The London-based holding company, which is parent to Text
100 and Bite Communications, plans to maintain the OC brand.
Outcast founders Caryn Marooney and Margit Wennmachers
will serve as co-presidents, reporting to Next Fifteen CEO
Outcasts clients include Yahoo!, Dell Enterprise
Products Group, salesforce.com, EMC and Oakley Networks.
The firm reported $6.2M in `04 revenues and operating profit
Citigroup Smith Barney
has upgraded Omnicom to buy from hold,
noting a sharpening contrast in OMCs
growth versus its peers. Citigroup said OMC is relatively
insulated from the secular pressures depressing many of
the traditional ad mediums.
BRUNSWICK, PSI IN CHINA
Brunswick Groups New York and Hong Kong offices are
handling media for CNOOC Limited, the Chinese state-controlled
oil company which has made an unsolicited $18.5 billion
offer for U.S. oil company Unocal. The London-based firm
also has a Beijing staffer to take press inquiries.
Public Strategies, Inc. has taken up the PR effort in Washington,
D.C., for the deal.
CNOOC, short for China National Offshore Oil Company, made
its offer June 22, two months after Unocal okayed a deal
to be bought by U.S.-based Chevron for $16.4B.
Fu Chengyu, CNOOCs chairman and CEO, said: This
friendly, all-cash proposal is a superior offer for Unocal
shareholders. The company said U.S. markets would
not be adversely affected, adding it would retain
all Unocal employees, including its management team, in
contrast to Chevrons proposal.
Chevrons corporate PR department issued a statement
following the CNOOC announcement, noting it continues to
stand behind its own deal, which it said is highly
likely to close and has been approved by the boards
of both companies.
Chevron has used Fleishman-Hillard for its recent PR efforts,
including last months campaign to re-brand and drop
Texaco from its name.
WEAVER TO BEARINGPOINT.
Connie Weaver, who was executive VP, PR & marketing
at AT&T, has joined BearingPoint as executive VP and
chief marketing officer.
Reporting to CEO Harry You, Weaver, 52, is responsible
for branding, investor relations and comms.
Prior to AT&T, Weaver held financial communications
positions at MCI and Microsoft. She held product management
and planning slots at McGraw-Hill.
KPMG Consulting assumed the name BearingPoint in 02.
The New York Stock Exchange-listed firm has 16,000 staffers
providing services in nearly 40 countries.
Edition, June 29, 2005, Page 2
GETTYSBURG CASINO GETS
The Gettysburg Gaming Resort and Spa is using Republican
media consultant John Brabender to overcome spirited opposition
to a $200 million gambling facility less than two miles
from the boundary of the Gettysburg National Military Park.
Brabender, the Pittsburgh advisor to Pennsylvania Sen.
Rick Santorum, is overseeing the push that is fronted by
former Conrail CEO David LeVan.
He promises a family friendly low-key facility with 3,000
slot machines located outside the area where the bulk of
the combat took place.
That argument doesnt wash with groups like No
Casino Gettysburg. It notes that the proposed gaming
site was a key staging area for Confederate troops. It is
circulating an online petition rapping the casino as a violation
of our most sacred civil war battlefield. The Civil
War Preservation Trust and the National Parks Conservation
Assn. have knocked the casino plan.
The Washington Post and the New York Times have run extensive
features, profiling the fight against the casino. The Times
(June 23) quotes Gettysburg resident Muriel Rice, who rapped
the casinos claim that the facility is OK because
it is beyond the actual battlefield.
The battlefield was everywhere, she said. On
the first day there was fighting in the streets of the town
and throughout the three days battle wounded soldiers
were treated in churches and homes all over Gettysburg.
More than 170,000 Union and Confederate troops fought at
Gettysburg 51,000 dead and wounded.
The Pennsylvania Gaming Control Board will decide the fate
of the proposed casino in `06.
QORVIS BEEFS UP TEAM
Qorvis Communications has hired The Strategic Alliance (Houston)
to enhance the image of Saudi Arabia among business, community
and politicos in the Houston, Dallas-Fort Worth regions
and across the U.S.
Meredith Iler, a key contributor to President Bushs
campaign and the Republican Party, heads TSA. She is to
inform opinion leaders about business in Saudi Arabia, and
school them about the Kingdoms culture.
TSA is to arrange luncheons, dinners and special events
to get the word out about the Saudis. It also will organize
a trade trip to the Kingdom.
TSA is paid on a tiered basis. For instance,
it receives a $10,000 fee for a Tier 1A event
drawing at least 250 people, and $17,500 for one attended
by more than 1,000.
Qorvis will supply TSA all the necessary background information
about Saudi Arabia. That material, according to TSAs
contract, can only be used to promote the Royal Embassy
in D.C. and the Saudi Friendship Network.
& Taft, a law firm established in 1792, is looking
for a PR manager to handle media, attorney publicity and
branding goals. CW&T has offices in New York, London,
Washington, Charlotte and Beijing. Rachel Schwartz, senior
VP at RRDSearch, has details. She is at 203/544-2227
DEUTSCH MELTDOWN GETS
A collaborative marketing effort to build the worlds
largest ice pop with Snapple, its PR agency Deutsch, and
marketer CoolBrands Intl in New York melted into crisis
mode last week but drew a whirlwind of coverage.
An event staged to promote Snapple on Ice pops
and get into the Guinness Book of World Records went awry
when the scientifically built, 2 ½-story pop melted
from the inside causing a slippery road surface on 17th
Street. The New York Post played up the public relations
nightmare, including minor injuries to a woman and
three cyclists who fell off of their bikes, but other outlets
were kinder to the effort. The New York Times called it
a brave attempt.
Coverage swelled to major print outlets and 400 broadcast
hits, said Snapple PR manager Lauren Radcliffe, who ultimately
had to pull the plug on the pops construction. Theres
not many people in the U.S. that dont know Snapple
launched an ice pop brand this week, she said.
Deutsch, which said the Post never contacted the agency
for its story, told ODwyers a crisis plan was
in place ahead of the event and immediately implemented
when it became clear the giant pop was melting. Deutsch
staffers helped security personnel close off the street
as the Fire Dept. was called in to hose down the road.
Radcliffe said the first concern was safety and people
getting the melted ice pop on their shoes, but after that
she said the company had no idea the event would be so widely
covered. She said no one was hurt and no one has contacted
the company about injuries.
This had been several months in the making,
said Madhu Dutta, VP at Deutsch, which has handled PR for
Snapple for five years. We had a crisis plan going
in and we made sure we crossed our Ts and dotted our Is.
Dutta said reports that the giant pop melted from the heat
were misleading because the pop was frozen in layers and
the outer shell remained intact. She said scientists were
brought in to plan the 17-ton, kiwi-strawberry-flavored
pop, which was frozen in Edison, N.J., and brought to Manhattan.
After the remains of the pop were hauled away, a Snapple
ice sculpture was put up.
Dutta acknowledged some coverage of the event had been
negative, but added: If any brand can get away with
this, its probably Snapple.
NC EYES EFFORT TO ATTRACT
North Carolina is looking for a firm to develop a comprehensive
marketing communications plan to urge people to becoming
public school teachers in the state.
The states Board of Education has issued a research-intensive
RFP to build a strategy and marcom plan and implement the
work from scratch. The Tarheel State wants to attract 10,000
new teachers per year for the next ten years in all subjects
and at all levels.
There is no incumbent firm, nor any recent campaigns to
work from. The RFP said marketing and PR are essential
to any plan.
Neither a budget, nor guidelines to set one have been implemented.
A contract would run through 2008.
Proposals are being accepted through June 28.
Edition, June 29, 2005, Page 3
SURVEY: HALF OF REPORTERS
The findings of a media study conducted by Euro RSCG and
Columbia University found blogs have become a large part
of how journalists do their jobs.
The study of 1,202 journalists found 51% of them use blogs
regularly, and 28% rely on them to help in their day-to-day
The survey found journalists mostly used blogs for finding
story ideas (53%), researching and referencing facts (43%)
and finding sources (36%). And 33% said they used blogs
to uncover breaking news or scandals.
The fact that the media are using blogs for reporting
and research...demonstrates that blogs have an enormous
potential to not only influence the general public, but
to influence the influencers journalists and the
media as well, said Aaron Kwittken, CEO of
Euro RSCG Magnet.
Despite their reliance on blogs for reporting, only 1%
of journalists found blogs credible, the study found.
A website is one of the most important tools an organization
can use to become a reliable, credible and timely
news source, according to The Aker Ptrs., a Washington,
D.C.-based PR firm.
The firm, which said one-third of reporters go to Google
to find a website, advises companies to communicate up-to
date messages and accomplishments on their websites because
reporters are always looking for whats new.
WHAT JOURNOS WANT FROM
TEKgroup Internationals 2005 survey on media reaction
to online newsrooms found more than 96% of journalists surveyed
believe it is important for a company to have one.
Here is why journalists want online newsrooms:
41% to access to video
83% to access to PR contacts
81% to search archives
62% to get company financials
53% to get company news
80% to participate in polls
61% to access a crisis communications section
19% to visit company blogs for research
90% to obtain information on brands
73% to access breaking news
83% to get press releases
85% to access photos
73% to access product information
60% to get executive biographies
More information is at tekgroup.com.
number of adults in the U.S. reached by ethnic media, according
a survey conducted by New California Media, which represents
ethnic media nationwide.
MARKETERS WANT MORE
The head of the Assn. of National Advertisers said senior
marketing executives want to integrate messages within the
editorial content of newspaper and magazine articles.
Robert Liodice, CEO/president of the trade group, said
ANAs members, who represent 355 companies and 8,000
brands, embrace this exciting new advertising form.
He said marketers expressed a strong desire in a recent
ANA media study to get involved in editorial development,
shared PR initiatives, contests and games within magazines
and newspapers perhaps even integrated into
the comics section of the newspaper!
On TV, branded entertainment is providing marketers intriguing
ways to integrate message with content, said Liodice, who
noted 82% of the survey respondents that participate in
this type of sponsorship said their companies were involved
in commercial TV branded entertainment programming.
Pink, a bimonthly
lifestyle magazine for high-level professional business
women, has published its first issue.
Pink will cover life-balance issues as well as focus on
how influential women are redefining what it means to be
Key sections in the magazine include coverage of personal
finance, career tips, how to more successful, work space
design, health issues, and profiles of women who overcame
something to achieve success.
Cynthia Good, who is editor of the Atlanta-based publication,
wants publicists to pitch her ideas about women in the non-profit
sector and how businesswomen have overcome challenges, such
as a health problem.
who is handling pitches until staffers are assigned to regular
beats, can be reached at [email protected].
is founder/president of Bee magazine that will start publishing
in Oct. as a quarterly magazine targeting career-driven
20-somethings and 30-somethings with a package of money
articles in a relatable context alongside lifestyle
For example, the first issue of the magazine will have
a story about saving accounts versus investing in Prada
handbags plus travel and fashion coverage, according to
Mediaweek, which said several money magazines have been
their retooling editorial content in a female-friendly
is a new luxury golf travel/lifestyle magazine that Angeles
Publications, a Los Angeles-based niche magazine unit of
Tribune Co. in Chicago, which owns The Los Angeles Times,
is starting as a quarterly in Sept. with a circulation of
100,000 affluent subscribers of the L.A. Times.
George Fuller, previously editor of Links Magazine, is
editor-in-chief of GL.
The bulk of GLs content will cover luxury travel,
fairway homes and golf/resort destinations in the region
from Colorado to Kona, Canada to Cabo.
(Media news continued
on next page)
Edition, June 29, 2005, Page 4
The eight-week-old Tom Cruise-Katie Holmes affair has caused
an editorial crisis by undermining the celebrity magazine
formula, according to Slate.coms editor-at-large
The blitzkreig relationship of the A-list star and
his C-list TV star fiancee, which peaked Friday (June 17)
with a proposal of marriage atop the Eiffel Tower and a
press conference afterward, has caused the celebrity magazine
formula to warp and buckle, said Shafer.
The aggressiveness of the TomKat timetable completely
violates the industry formula, he said.
If the magazines are going to invest pages in a star-on-star
romance, they want the thing to unfold like two seasons
of `Desperate Housewives so they can string along
their readers and reap the longer-term economic benefits,
The magazines want a long build up, a preview of the wedding
dress and engagement ring, and they want the couple to sell
the wedding pics and the honeymoon pics, and then finally,
to feed their newborns to the publicity machine,
He said the Cruise-Holmes affair has become such a media
event that even the New York Times has weighed in on the
Times columnist Frank Rich has also invoked the perennial
unsubstaniated questions about Cruises sexuality
and his very public affiliation with the Church
of Scientology as reasons tabloid readers might question
the affair, citing a poll of People readers that found 62%
do not believe the love story.
In hedging their Cruise-Holmes bets instead of getting
to the bottom of the story, the celebrity magazines have
placed what little credibility they have and maybe
even their bottom lines in peril, said Shafer.
LAWYERS SET RULES FOR
Journalists believe actress Angelina Jolies lawyers
went too far when they asked them to sign an agreement limiting
what they can do in an interview.
Sloane, Offer, Webster & Dern reportedly wanted to
condition interviews with the actress on journalists
consent to not ask any questions about personal relationships.
The writers were also asked to agree that the interviews
only be used to promote the picture, and not
be used in a manner that is disparaging, demeaning and derogatory,
Daily Variety reported.
HOW TO WORK WITH CELEBRITIES.
Chris Baldwin, VP/senior program manager for Liggett-Strashower
in Cleveland, said a well thought-out celebrity endorsement
program can work like a dream, negotiating the contract
can be a nightmare.
Agents, attorneys, schedules, and demands can complicate
the easiest deals, Baldwin writes in a white
He offers these tips:
Whether its an appearance at a special
party or a spokesperson for a product introduction, know
dates, times, what you want the celebrity to do, and your
budget [for the program].
Ask the agent about the celebritys day
rate. Cable TV personalities and some sports stars can cost
$10,000 or less; network TV celebrities, $50,000 or more;
film actors, singers and star athletes fortunes.
A big part of a celebritys life is travel.
The road is their home, and they will insist on travel perks
like first-class airfare, limousine transportation, four-star
hotel accomodations, a hair and make up stylist, a daily
stipend, etc. When budgeting, always account for these incidentals.
Have a copy of the final contract with you
at all times. It will settle any disputes and answers any
ROSENBLUM NAMED TODAY
Amy Rosenblum, former executive producer of Maury,
was named senior producer for the third hour of Today
show, which airs from 9 to 10 a.m. on NBC.
The segment is hosted by the same on-air personnel as the
7-9 a.m. show (Matt Lauer, Katie Couric, Al Roker and Ann
Rosenblum, who wants to give the segment a womens
touch, plans to cover fashion, health and relationship
NYT STARTS WEEKLY POKER
The New York Times is starting a weekly column on poker
written by James McManus, who is best known for parlaying
a $4,000 seat into a $250,000 win at The World Series of
Poker in 2000.
The column, Poker, will run in the Saturday
sports section and in the national edition of the paper.
It will cover the world of poker including its lore, lingo,
home games, games held online and tournaments.
McManus, a lifelong poker player, is the author of Positively
Fifth Street, and writing teacher at the School of
The Art Institute of Chicago.
The Times also has columns on bridge, chess, video games
and daily crosswords.
previously at TV Guide and Sports Business Daily, has joined
Broadcasting & Cable as associate editor in its Los
Angeles bureau, where he can be reached at 323/965-5318.
Jim Burt, media
editor of The Financial Times, is leaving the paper after
16 years to join Britians biggest financial PR firm,
has left Star magazine to join OK! as society editor.
will start publishing Ultimate Living, a new title to complement
the companys lineup of luxury lifestyle publication,
OK!, a British
weekly that is starting a U.S. edition this summer, is offering
to pay celebrities for interviews.
Edition, June 29,
2005, Page 5
OF PR FIRMS
SHANDWICK ADVISES AD GROUP.
Weber Shandwick is helping the advertising industry's self-regulatory
arm for ads targeting children to raise its profile among
The Children's Advertising
Review Council, set up in 1974 to vet all ads targeting
kids under 12 for accuracy and appropriateness, does not
have a PR person on staff and wanted advice to raise visibility
and help people understand what the group does, according
to Genevieve Hernandez of WS in Washington, D.C. The Interpublic
unit was brought in last month to handle PR, she told O'Dwyer's.
CARU seeks changes to
ads through voluntary cooperation from advertisers. It says
advertisers have changed or stopped running ads 97 percent
of the time following CARU recommendations. The group says
it has conducted inquiries on over 1,200 ads (175 of them
from food advertisers; case reports are at caru.org).
WS is currently promoting
CARU's participation in a July 14-15 workshop put together
by the Federal Trade Commission and Dept. of Health and
Human Services looking at self-regulatory efforts regarding
marketing and childhood obesity.
Four minority partners have assumed full ownership of Morgan&Myers,
a Milwaukee-based firm.
Gary Myers, president/CEO,
and Carol Knox, EVP, remain of counsel to the firm but will
retire from their active roles. Wayne Dyson continues as
CFO, but is no longer a minority stakeholder.
The succession plan has
been at place at the firm since 1997, when Tim Oliver, Linda
Wenck, Max Wenck and Janine Whipps, became minority partners.
Oliver, 47, is president
and director of the firms biotechnology unit and heads
its digital services team, human resources and IT operations.
Linda Wenck, 43, is director of corporate affairs and social
responsibility, adds duties for employee development and
new biz. Max Wenck, 44, becomes director of M&Ms
agriculture and pasture-to-plate unit. Whipps, 44, is director
of marketing communications.
McDonalds and Altria
Corporate Services are among clients of M&M, which was
founded in 92 by Myers and Gaylin Morgan, who died
earlier this year.
Group, Chicago, has added an interactive marketing
and design unit with the addition of Brett Rooks, a former
interactive designer for Edelman and Sapient. The firm has
also aligned with financial marketing and design shop Lydon
& Assocs... Richard
Lewis Comms., New York, has aligned with boutique
IR firm TS Communications Group, which is focused on the
biotech sector. Former RLC VP Gregory Tiberend has rejoined
the company has EVP and COO... Three
former executives of now-defunct Perry Banks Kemp
have set up shop as KempGoldberg in Portland, Me., to handle
PR, ads and web work. Clients include Schneider Natl
and Bottomline Technologies. Alex Kemp, Dave Goldberg and
Pam Boudreau-Kemp are principals. www.kempgoldberg.com.
Markets, for marcom work to support its expansion in energy
and environmental commodity trading markets, and Varsity
Spirit Corp., cheerleading apparel, camps and competitions,
for corporate reputation and comms. The Evolution account
comes with the re-hire of Evan Ard, a former senior manager
at Southard who recently led global brand management for
Evolution. He was at Southard from 1998-02.
Assocs., property investment firm, for launch of The
Business and Research Center, its soon-to-be-developed Garden
Cranford, N.J./Biotechnology Council of New Jersey, industry
group for states 130 biotech companies, for PR.
Selvage & Lee,
Boston/CircleLending, which administers loans between private
parties, for PR and corporate comms. counsel.
Raleigh, N.C./North Carolina
Amateur Sports, for PR for the non-profit group, which runs
the State Games of North Carolina and promotes the states
Tobacco Reality Unfiltered campaign. Also, FWV is slated
to begin brand/logo work after the 05 Games close.
& Soell PR,
Chicago/Million Dollar Round
Table, life insurance and financial services professional
trade group, AOR for PR.
of the Mind,
Golden, Colo./C Lazy U Guest
Ranch (Granby, Colo.), for direct mail, web work, marketing
collateral, national PR and advertising.
Dallas/WiQuest Comms., semiconductors, for PR, IR, creative
design and marketing, following a review process.
Draper, Utah/Davinci Intl, virtual and executive suite
services, as AOR for PR.
Gig Harbor, Wash./Perlego Systems, for PR beginning with
the launch of its mobile device manager.
the public commmunications co., Portland, Ore./
Friends of Forest Parks Walk/Run for the Wildwood,
an annual event to support the largest forested urban park
in the U.S.
PR, Los Angeles/Verizon
Corp., for national,
Spanish-language media relations, including the establishment
of a national speakers bureau of Hispanic technology experts.
The firm has handled advertising for Verizon for the last
few years. The new business is in the six-figure range.
Dawn PR, Beverly
Clothing, for a six-month publicity campaign focused on
the New York celebrity and fashion market.
Entries are being accepted through August 15 for the Construction
Writers Associations Marketing Communications Awards.
Edition, June 29, 2005, Page 6
Primezone Media Network, a newswire service, has aligned
with Omnicoms Doremus Financial Printing to add PMNs
news release delivery capability to Doremus financial
document delivery services.
Doremus, which produces
IPOs, merger agreements and SEC filings, to name a few,
says it is the first printing company to provide both EDGAR
filing and news release services, following the deal.
LAUNCHES NEW MEDIA SITE.
PRSA has unveiled its new pressroom, which was developed
with TEKgroup Intl, that includes traditional media
site features like releases and photos and newer technology
like RSS and podcast capabilities.
The site includes an area
for the Society to respond to breaking news, a search capability
for PRSA publications (accredited media only), e-mail notifications,
and capability for audio and video. An RSS feed alerts subscribers
to new postings.
The new site is at media.prsa.org.
BOLSTERS BLOG CAPABILITY.
Content aggregator Moreover Technologies and media analysis
company Cymfony have aligned to add Moreovers weblog
and online news content to Cymfonys applications.
Moreover claims to aggregate
content from 11,000 online news sources and 1.3 million
blogs. The company also tracks 3,000 of what it has identified
as the most influential blogs to enable further
analysis via Cymfonys Digital Consumer Insight service.
TIME FOR SALE: $5K.
The Forbes Radio channel on American Airlines
is selling time for corporate spokespeople to give three-minute
interviews for about $5,000.
The network will air the
footage on AAs 29,000 audio-equipped flights and list
a company in its in-flight entertainment guide, which has
a circulation of 342K, according to AA.
Our production team
of creative writers and engineers will produce an informative
and dynamic three-minute interview capturing the exact message
you want to convey, reads the pitch.
Sky Radio, an independent
contractor, is producing the spots and said the $5K price
is a 50 percent discount from the rate card.
Angeles-based newswire company Market Wire has inked
a reciprocal agreement with CompanynewsGroup, a unit of
LAgefi and Agence France Press, to bolster its European
reach... News Broadcast
Network, New York, has relaunched its website, www.newsbroadcastnetwork.com...
has expanded its business with PR software provider Vocus,
which is pursuing an IPO... Medialinks
Teletrax digital video monitoring system has hit
the 1,000 channel mark... Broadcasting
monitoring company Multivision has added content
from 19 countries to its coverage area, including Europe,
Australia, and Africa.
LOOKS FOR CORP. COMM. HEAD
David Shane, director of corporate communications for digital
recording pioneer TiVo, has left for a senior VP-corporate
communications post at talent agency International Creative
joined TiVo this spring after the exits of Kathryn Kelly
(PR manager) earlier this year and Susan Cashen (VP of marketing)
manager of corporate comms., Jessica VanPernis, said the
company has no comment on its search for a head of corporate
ICM, Shane reports to COO Rick Levy. ICM clients run the
gamut of the entertainment industry including Alan Alda,
Steve Martin and Jon Stewart.
had been searching for a main PR firm, but VanPernis said
the company is working with a variety of talented
agencies on a project basis. They
have included Outcast Comms., SutherlandGold Communications
and The Rose Group.
Aoki, medical reporter for The Virginian-Pilot, to
Weber Shandwick, Cambridge, Mass., as a VP in the offices
corporate practice. She covered biotech and retail for the
Boston Globe for five years and was a marketing associate
for the Houghton Mifflin Co.
Weber, founder of The Weber Group and former chairman/CEO
of Interpublics Advanced Marketing Services unit,
to the board of directors of Miva, a performance marketing
network based in Fort Myers, Fla.
Golga, director of Wider Opportunities for
Womens Family Economic Self-Sufficiency project,
and Suann Song,
manager of external relations,
YouthAIDS/Population Services Intl, to Powell Tate|Weber
Shandwick, Washington, D.C., as A/Ss.
Cabot, executive VP, Weber Shandwick, to
Edelman, Chicago, as EVP and general manager of the firms
food and nutrition unit. She was at Hill &
Knowlton for 10 years and GolinHarris for two.
who has been at GolinHarris, Ketchum, Porter Novelli and
Manning Selvage & Lee, joins as an EVP to head its U.S.
media services unit. She was previoulsy the comms. manager
for the Elizabeth Glaser Pediatric AIDS Foundation. In Atlanta,
Edelman has added Laura
Schmidt, head of global corporate comms. for Novartis
unit CIBA Vision, as a VP. She earlier was a VP at Ogilvy
PR Worldwide. Also in Atlanta, among a handful of other
new hires, Scott Briskey,
formerly of Roy Comms. and Jeanine Cooper Entertainment
and Comms., has joined as a senior A/S.
Wall, an advisor to British Prime Minister Tony Blair
on the European Union, to Hill & Knowlton, London, as
chairman of its European PA unit.
Green to GM, CooperKatz & Co., New York. She
oversees daily operations and the firms seven-person
management team. She joined the firm in 1996.
Price to president, The Fearey Group, a 25-year-old
Seattle firm. She continues to counsel clients like Vulcan
Inc. and American Eagle Communities.
Edition, June 29, 2005, Page 7
NAMED CEO OF CPB.
Patricia Harrison, who co-founded E. Bruce Harrison in `73
with her husband, has been named president/CEO of the Corporation
for Public Broadcasting.
had been serving as Assistant Secretary of State for Educational
and Cultural Affairs, responsible for 360 employees.
did two stints as interim propaganda czar following the
departures of Charlotte Beers and Margaret Tutwiler from
that post. She is credited with setting up the U.S. Governments
first exchange program for high school students from the
Arab and Muslim worlds.
Tomlinson, the embattled CPB chairman, said search firm
Spencer Stuart reached out to 200 people and had extensive
contacts with 80 of them before selecting Harrison for the
Bruce Harrison was PR director at the Chemical Manufacturers
Assn. and Freeport Minerals before establishing his environmental
PR firm in Washington, D.C.
Winn-Dixie Stores plans to close more than 325 supermarkets
and cut 22,000 jobs (28 percent of its current work force)
in its plan to emerge from the Chapter 11 reorganization
that it filed in February. Kekst & Co. is handling reorg
W-D is exiting key markets
such as Atlanta, Savannah, Raleigh-Durham, Chattanooga,
Charlotte and Jackson. It expects annual revenues will drop
from $10 billion to the $7.5 billion range.
The 80-year-old chain
has suffered sales declines in four of its last five years.
W-D posted a $13.4M loss
during its latest quarter. That compared to a $610K profit
for the 04 period. Sales slid six percent to $2.2
The company will soon announce cutbacks at its Jacksonville
corporate headquarters to reflect the downsized company.
Wal-Mart, which contributed
to Winn-Dixies downfall, is a logical buyer of some
of the closed units.
Wall Street analysts say
W-D faces a tough comeback because its marketing territory
generally overlaps that of the Bentonville, Ark.-based discounter.
Tourism Australia has re-appointed Laura Davidson PR in
New York as its U.S. agency in a formal review that saw
five agencies pitch for the $750K three-year account.
Rachel Crowley, TAs
PR/promotions manager for North America, said LDPR will
handle the Visiting Journalists Program in the
U.S. as well as provide support for media and consumer promotions
in conjunction with TAs in-house news bureau.
In the last 12 months,
around 75 U.S. journalists and production crews have gone
to Australia under TAs VJP, generating coverage valued
at more than $10 million, Crowley said.
LDPR has been on the account
since `99. Davidson edged Ruder Finn, Weber Shandwick and
M. Silver Assocs. in `02.
AAR Partners Lisa
Colantuono handled the search.
COLLECTS SHOES FOR STEM CELL R&D.
Jericho Communications CEO Eric Yaverbaum says he has received
thousands of shoes, e-mails and letters of support,
from caretakers of the chronically ill since he launched
his Walk a Mile in My Shoes campaign on June
1 to build support for stem cell research.
I also have been
contacted by many disease groups and Washington lobbyists
who want to help out, he told ODwyers.
Though I am not a political person, the campaign has
turned into a true grassroots event.
Yaverbaum says he is among
millions of Americans who care for relatives stricken with
Multiple Sclerosis, Parkinsons, Alzheimers and
spinal cord injuries. They hold the hope that expanded public
funding for stem cell research, which is opposed by President
Bush, could lead to a cure for their loved ones.
Yaverbaum, whose world
turned upside down seven years ago when his wifes
MS progressed, is asking other caretakers to send him a
pair of their shoes.
The idea is to collect
the shoes and display them near the White House to get Bush
thinking about how it must feel to walk in a caretakers
shoes each day.
Yaverbaum will forward
all caretaker messages to the White House and donate the
shoes to charities. He wants to be contacted by PR people
eager to help the cause. Yaverbaum is at 212/645-6900.
ENTERS NEXT PHASE.
Retired House Democratic Leader Dick Gephardt of Missouri
has set up strategic consulting firm Gephardt & Assocs.
and joined D.C. law and lobbying firm DLA Piper Rudnicks
government affairs unit.
company Anheuser-Busch is a client of G&A, which operates
independently from the former congressmans relationship
with Piper Rudnick.
The congressman said he
spoke with many firms before making a decision
about joining Piper and entering the next phase
of his career. About 50 percent of his time will be spent
at the law firm.
Gephardt, who had strong
ties to labor in his 28 years in Congress, retired after
a failed bid for the presidency last year. He advised Toronto-based
Onex earlier this year in its quest to buy three of Boeings
commercial aircraft operations in a $1.2B move which bothered
some labor unions.
He has also been named
to the board of directors for U.S. Steel Corp. and will
serve as chair of an advisory committee to the Richard A.
Gephardt Institute for Public Service at Washington University
in St. Louis.
Nicolazzo & Assocs. is handling crisis duties for Robert
OConnell, who was ousted June 2 as CEO of MassMutual
The board terminated OConnell
for certain issues, subject to his rights under his
employment contract. The Wall Street Journal, on June
10 attributed OConnells firing to a power
grab by a faction that wants to take the 154-year-old
insurer public, which OConnell opposes.
OConnell was replaced
by executive VP and chief investment officer Stuart Reese.
The company established an office of the CEO
on June 16.
Edition, June 29,
2005 Page 8
One of the criticisms
that John Doe e-mailer made about PRSA COO Catherine
Bolton was this (from court documents):
[Rob] was not the best person for the job, but [Boltons
denigrating him in meetings and frequently yelling him (sic)
in plain view of his staff] was awful for morale.
The Rob referred to is Rob Levy, professional
development head who boosted PD revenues 61% in the first
half of 2004 but who left in June 2004 with no announcement
nor explanation by PRSA.
He was the second highest staffer at PRSA and his arrival
had been loudly heralded.
Bolton herself praised Levy at the 2003 national conference.
Levy in February of 2004 promised master classes
for 400-500 at the 2004 national conference and three-hour
double sessions with top speakers.
Three other top staffers also left around midyear without
announcement or explanationad sales vet Anne Fetsch;
webmaster Robin Michaels, and Leighton Watson of the finance
dept. Brady Leet, who reported to Bolton and was directly
under Levy, left towards the end of the year. None of the
four could be reached for comment.
is the wrong person under investigation by PRSA.
The investigation should be on Bolton herself and PRSAs
When board members got the e-mail criticizing Bolton, they
should have hired an outside firm to interview, in confidence,
all the staffers to see if there was anything to the complaints
in the e-mail.
This was an employee/management issue that could have been
kept in-house instead of being splattered across
the pages of the New York Law Journal and this NL and odwyerpr.com.
Instead of reaching for legal counsel, the board should
have reached for outside PR counsel. We dont see anyone
on the 54-person staff capable of handling this incendiary
Janet Troy, the senior PR pro at PRSA, who joined in June
2004, told the Bergen (N.J.) Record July 27, 2004 that she
was barely aware of the existence of PRSA.
I was flabbergasted that this organization with all
these offerings existed and I was clueless to it,
she was quoted as saying.
Cedric Bess, a 1999 college graduate, is manager of PR.
Aside from Bolton, Professional Development director Judith
Voss, and two interns, there are no other PR pros on staff
or at least none that belong to PRSA. There is no mention
of this legal action on the PRSA website including the new
PRSA Online Media Room that provides news related
governance of PRSA starts with the gerrymandered Assembly.
We have never heard any PRSA leader mention this unfair,
undemocratic situation, its such a sacred cow.
Smaller chapters, led by 1980 president Patrick Jackson,
took over in the 1970s and allowed the number of chapters,
some with as few as ten members, to balloon from 59 in 1970
to 116 by the 1980s, an increase of 57. This gave plenty
of members lots of titles that they could put on their resumes.
A chapter with 10-25 members got one Assembly vote as did
a chapter with 100.
The obvious reform, which would shift power back to the
big chapters, would be proportional voting. A chapter with
10 members would get 10 votes and one with 366
members would get 366. If a delegation is split, that could
be worked out.
An explanation of
libel, slander, defamation,
libel per se and other legal terms is
on odwyerpr.com written by James Haggerty, lawyer who is
author of In the Court of Public Opinion: Winning Your Case
Reporters, who are
sometimes pulled into court on defamation and other charges,
were recently offered Lawsuit-Proof Reporting: What
Every Journalist Must Know by workingjournalist.com.
The workshop ($129 for a recording) covers First Amendment
rights, the truth about libel insurance, privacy
law and other topics. We dont think theres any
such thing as lawsuit-proof reporting. Someone
who is offended and has the funds to launch a lawsuit can
almost always do so. The defendant has to hire a lawyer
and this costs $10,000 for starters in New York, based on
The worst danger to
reporters, of course, is assassination. Of the 120
journalists who died on duty worldwide since 2000, 121 were
hunted down and murdered in retaliation for their work,
says the Committee to Protect Journalists.
The killers are almost never caught. For instance, Edgar
Damalerio, editor of a weekly Philippine paper, was gunned
down on a crowded street across from the police station
in 2002. In all, 18 reporters were killed for their work
in the Philippines since 2000. They had reported on government
and police corruption, drug dealing, etc.
In Iraq, 13 of 41 work-related deaths were murders. Reporters
were seen as working for coalition forces. Eleven journalists
have been murdered in Colombia since 2000. Donations to
in the U.S. are not often physically murdered but
a lawsuit by a large organization against an individual
reporter or publication can lead to elimination of the offending
medium or person via bankruptcy.
More common is figurative assassination in
which an organization decides an offending news medium or
reporter no longer exists. The organization will not deal
with the medium nor read anything it reports. It may knock
the medium if someone mentions it.
It will certainly buy as little as possible and preferably
nothing from the medium.