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Internet Edition, June 29, 2005, Page 1

Colorado’s Department of Transportation is soliciting bids to assemble a team of four firms to handle its PR, advertising and research assignments.

The state agency issued an RFP last week and is gathering proposals to find two PR/creative shops, one media buying firm and one firm for research and evaluation services.

Linhart McClain Finlon Public Relations, Denver, is the incumbent firm for ad/PR work, according to Brenda Lujan ([email protected]) of the DOT’s Center for Procurement Services who is contracting officer for the RFP.

The Centennial State’s DOT has instructed its evaluation committee to take into account whether a firm has a Denver-area office and how much of the work would be done in-house, as opposed to subcontracted.

Funding for the work flows from federal highway safety and state coffers (the DOT has an ’05 budget of about $800M) and individual PR and ad projects range from $3K to over $100K each. Examples of projects given were safe driving/seat belts campaigns and communications relating to the state’s highway conditions – rock slides and heavy snowfall are among inherent problems on the state’s mountain major roads, of which 6.03M miles were plowed last year.

The state hopes to make a selection by August 1 with the contract slated to begin October 1

Next Fifteen Communications Corp. announced June 21 that it has acquired Outcast Communications in a deal that could be worth $13M over the next five years based on the performance of the San Francisco-based high-tech firm.

The London-based holding company, which is parent to Text 100 and Bite Communications, plans to maintain the OC brand.

Outcast founders Caryn Marooney and Margit Wennmachers will serve as co-presidents, reporting to Next Fifteen CEO Tim Dyson.

Outcast’s clients include Yahoo!, Dell Enterprise Products Group,, EMC and Oakley Networks. The firm reported $6.2M in `04 revenues and operating profit of $1.6M.

Citigroup Smith Barney has upgraded Omnicom to ‘buy’ from ‘hold,’ noting a ‘sharpening contrast’ in OMC’s growth versus its peers. Citigroup said OMC is ‘relatively insulated from the secular pressures depressing many of the traditional ad mediums.

Brunswick Group’s New York and Hong Kong offices are handling media for CNOOC Limited, the Chinese state-controlled oil company which has made an unsolicited $18.5 billion offer for U.S. oil company Unocal. The London-based firm also has a Beijing staffer to take press inquiries.

Public Strategies, Inc. has taken up the PR effort in Washington, D.C., for the deal.

CNOOC, short for China National Offshore Oil Company, made its offer June 22, two months after Unocal okayed a deal to be bought by U.S.-based Chevron for $16.4B.

Fu Chengyu, CNOOC’s chairman and CEO, said: “This friendly, all-cash proposal is a superior offer for Unocal shareholders.” The company said U.S. markets would not be “adversely affected,” adding it would retain all Unocal employees, including its management team, in contrast to Chevron’s proposal.

Chevron’s corporate PR department issued a statement following the CNOOC announcement, noting it continues to stand behind its own deal, which it said is “highly likely to close” and has been approved by the boards of both companies.

Chevron has used Fleishman-Hillard for its recent PR efforts, including last month’s campaign to re-brand and drop Texaco from its name.

Connie Weaver, who was executive VP, PR & marketing at AT&T, has joined BearingPoint as executive VP and chief marketing officer.

Reporting to CEO Harry You, Weaver, 52, is responsible for branding, investor relations and comms.

Prior to AT&T, Weaver held financial communications positions at MCI and Microsoft. She held product management and planning slots at McGraw-Hill.

KPMG Consulting assumed the name BearingPoint in ‘02.

The New York Stock Exchange-listed firm has 16,000 staffers providing services in nearly 40 countries.

Internet Edition, June 29, 2005, Page 2

The Gettysburg Gaming Resort and Spa is using Republican media consultant John Brabender to overcome spirited opposition to a $200 million gambling facility less than two miles from the boundary of the Gettysburg National Military Park.

Brabender, the Pittsburgh advisor to Pennsylvania Sen. Rick Santorum, is overseeing the push that is fronted by former Conrail CEO David LeVan.

He promises a family friendly low-key facility with 3,000 slot machines located outside the area where the bulk of the combat took place.

That argument doesn’t wash with groups like “No Casino Gettysburg.” It notes that the proposed gaming site was a key staging area for Confederate troops. It is circulating an online petition rapping the casino as a “violation of our most sacred civil war battlefield.” The Civil War Preservation Trust and the National Parks Conservation Assn. have knocked the casino plan.

The Washington Post and the New York Times have run extensive features, profiling the fight against the casino. The Times (June 23) quotes Gettysburg resident Muriel Rice, who rapped the casino’s claim that the facility is OK because it is beyond the actual battlefield.

“The battlefield was everywhere,” she said. “On the first day there was fighting in the streets of the town and throughout the three day’s battle wounded soldiers were treated in churches and homes all over Gettysburg.”

More than 170,000 Union and Confederate troops fought at Gettysburg – 51,000 dead and wounded.
The Pennsylvania Gaming Control Board will decide the fate of the proposed casino in `06.

Qorvis Communications has hired The Strategic Alliance (Houston) to enhance the image of Saudi Arabia among business, community and politicos in the Houston, Dallas-Fort Worth regions and across the U.S.

Meredith Iler, a key contributor to President Bush’s campaign and the Republican Party, heads TSA. She is to inform opinion leaders about business in Saudi Arabia, and school them about the Kingdom’s culture.

TSA is to arrange luncheons, dinners and special events to get the word out about the Saudis. It also will organize a trade trip to the Kingdom.

TSA is paid on a “tiered basis.” For instance, it receives a $10,000 fee for a “Tier 1A” event drawing at least 250 people, and $17,500 for one attended by more than 1,000.

Qorvis will supply TSA all the necessary background information about Saudi Arabia. That material, according to TSA’s contract, can only be used to promote the Royal Embassy in D.C. and the “Saudi Friendship Network.”

Cadwalader, Wickersham & Taft, a law firm established in 1792, is looking for a PR manager to handle media, attorney publicity and branding goals. CW&T has offices in New York, London, Washington, Charlotte and Beijing. Rachel Schwartz, senior VP at RRDSearch, has details. She is at 203/544-2227

A collaborative marketing effort to build the world’s largest ice pop with Snapple, its PR agency Deutsch, and marketer CoolBrands Int’l in New York melted into crisis mode last week but drew a whirlwind of coverage.

An event staged to promote “Snapple on Ice” pops and get into the Guinness Book of World Records went awry when the scientifically built, 2 ½-story pop melted from the inside causing a slippery road surface on 17th Street. The New York Post played up the “public relations nightmare,” including minor injuries to a woman and three cyclists who fell off of their bikes, but other outlets were kinder to the effort. The New York Times called it a “brave attempt.”

Coverage swelled to major print outlets and 400 broadcast hits, said Snapple PR manager Lauren Radcliffe, who ultimately had to pull the plug on the pop’s construction. “There’s not many people in the U.S. that don’t know Snapple launched an ice pop brand this week,” she said.

Deutsch, which said the Post never contacted the agency for its story, told O’Dwyer’s a crisis plan was in place ahead of the event and immediately implemented when it became clear the giant pop was melting. Deutsch staffers helped security personnel close off the street as the Fire Dept. was called in to hose down the road.

Radcliffe said the first concern was safety and people getting the melted ice pop on their shoes, but after that she said the company had no idea the event would be so widely covered. She said no one was hurt and no one has contacted the company about injuries.

“This had been several months in the making,” said Madhu Dutta, VP at Deutsch, which has handled PR for Snapple for five years. “We had a crisis plan going in and we made sure we crossed our Ts and dotted our Is.”

Dutta said reports that the giant pop melted from the heat were misleading because the pop was frozen in layers and the outer shell remained intact. She said scientists were brought in to plan the 17-ton, kiwi-strawberry-flavored pop, which was frozen in Edison, N.J., and brought to Manhattan. After the remains of the pop were hauled away, a Snapple ice sculpture was put up.

Dutta acknowledged some coverage of the event had been negative, but added: “If any brand can get away with this, it’s probably Snapple.”

North Carolina is looking for a firm to develop a comprehensive marketing communications plan to urge people to becoming public school teachers in the state.

The state’s Board of Education has issued a research-intensive RFP to build a strategy and marcom plan and implement the work from scratch. The Tarheel State wants to attract 10,000 new teachers per year for the next ten years in all subjects and at all levels.

There is no incumbent firm, nor any recent campaigns to work from. The RFP said marketing and PR are “essential” to any plan.

Neither a budget, nor guidelines to set one have been implemented. A contract would run through 2008.

Proposals are being accepted through June 28.

Internet Edition, June 29, 2005, Page 3

The findings of a media study conducted by Euro RSCG and Columbia University found blogs have become a large part of how journalists do their jobs.

The study of 1,202 journalists found 51% of them use blogs regularly, and 28% rely on them to help in their day-to-day reporting duties.

The survey found journalists mostly used blogs for finding story ideas (53%), researching and referencing facts (43%) and finding sources (36%). And 33% said they used blogs to uncover breaking news or scandals.

“The fact that the media are using blogs for reporting and research...demonstrates that blogs have an enormous potential to not only influence the general public, but to influence the influencers – journalists and the media – as well,” said Aaron Kwittken, CEO of Euro RSCG Magnet.

Despite their reliance on blogs for reporting, only 1% of journalists found blogs credible, the study found.

Aker: Website = Credibility

A website is one of the most important tools an organization can use to become a “reliable, credible and timely news source,” according to The Aker Ptrs., a Washington, D.C.-based PR firm.

The firm, which said one-third of reporters go to Google to find a website, advises companies to communicate up-to date messages and accomplishments on their websites because reporters are always looking for what’s new.

TEKgroup International’s 2005 survey on media reaction to online newsrooms found more than 96% of journalists surveyed believe it is important for a company to have one.

Here is why journalists want online newsrooms:

—41% to access to video
—83% to access to PR contacts
—81% to search archives
—62% to get company financials
—53% to get company news
—80% to participate in polls
—61% to access a crisis communications section
—19% to visit company blogs for research
—90% to obtain information on brands
—73% to access breaking news
—83% to get press releases
—85% to access photos
—73% to access product information
—60% to get executive biographies

More information is at


51 million—The number of adults in the U.S. reached by ethnic media, according a survey conducted by New California Media, which represents ethnic media nationwide.

The head of the Assn. of National Advertisers said senior marketing executives want to integrate messages within the editorial content of newspaper and magazine articles.

Robert Liodice, CEO/president of the trade group, said ANA’s members, who represent 355 companies and 8,000 brands, “embrace this exciting new advertising form.”

He said marketers expressed a strong desire in a recent ANA media study to get involved in editorial development, shared PR initiatives, contests and games within magazines and newspapers – “perhaps even integrated into the comics section of the newspaper!”

On TV, branded entertainment is providing marketers intriguing ways to integrate message with content, said Liodice, who noted 82% of the survey respondents that participate in this type of sponsorship said their companies were involved in commercial TV branded entertainment programming.


Pink, a bimonthly lifestyle magazine for high-level professional business women, has published its first issue.

Pink will cover life-balance issues as well as focus on how influential women are redefining what it means to be a success.

Key sections in the magazine include coverage of personal finance, career tips, how to more successful, work space design, health issues, and profiles of women who overcame something to achieve success.

Cynthia Good, who is editor of the Atlanta-based publication, wants publicists to pitch her ideas about women in the non-profit sector and how businesswomen have overcome challenges, such as a health problem.

Elizabeth Cobb, who is handling pitches until staffers are assigned to regular beats, can be reached at [email protected].

Celene Gumbiner is founder/president of Bee magazine that will start publishing in Oct. as a quarterly magazine targeting career-driven 20-somethings and 30-somethings with a package of money articles in a “relatable context” alongside lifestyle features.

For example, the first issue of the magazine will have a story about saving accounts versus investing in Prada handbags plus travel and fashion coverage, according to Mediaweek, which said several money magazines have been their retooling editorial content in a “female-friendly manner.”

Golf Living is a new luxury golf travel/lifestyle magazine that Angeles Publications, a Los Angeles-based niche magazine unit of Tribune Co. in Chicago, which owns The Los Angeles Times, is starting as a quarterly in Sept. with a circulation of 100,000 affluent subscribers of the L.A. Times.

George Fuller, previously editor of Links Magazine, is editor-in-chief of GL.

The bulk of GL’s content will cover luxury travel, fairway homes and golf/resort destinations in the region from Colorado to Kona, Canada to Cabo.

(Media news continued on next page)

Internet Edition, June 29, 2005, Page 4

The eight-week-old Tom Cruise-Katie Holmes affair has caused an editorial crisis by undermining the “celebrity magazine formula,” according to’s editor-at-large Jack Shafer.

“The blitzkreig relationship of the A-list star and his C-list TV star fiancee, which peaked Friday (June 17) with a proposal of marriage atop the Eiffel Tower and a press conference afterward, has caused the celebrity magazine formula to warp and buckle,” said Shafer.

“The aggressiveness of the TomKat timetable completely violates the industry formula,” he said.

“If the magazines are going to invest pages in a star-on-star romance, they want the thing to unfold like two seasons of `Desperate Housewives’ so they can string along their readers – and reap the longer-term economic benefits,” he said.

The magazines want a long build up, a preview of the wedding dress and engagement ring, and they want the couple to sell the wedding pics and the honeymoon pics, and then finally, to “feed their newborns to the publicity machine,” said Shafer.

He said the Cruise-Holmes affair has become such a media event that even the New York Times has weighed in on the “phoniness angle.”

Times columnist Frank Rich has also invoked the “perennial unsubstaniated questions” about Cruise’s sexuality and his “very public affiliation” with the Church of Scientology as reasons tabloid readers might question the affair, citing a poll of People readers that found 62% do not believe the love story.

“In hedging their Cruise-Holmes bets instead of getting to the bottom of the story, the celebrity magazines have placed what little credibility they have – and maybe even their bottom lines – in peril,” said Shafer.

Journalists believe actress Angelina Jolie’s lawyers went too far when they asked them to sign an agreement limiting what they can do in an interview.

Sloane, Offer, Webster & Dern reportedly wanted to condition interviews with the actress on journalists’ consent to not ask any questions about “personal relationships.”

The writers were also asked to agree that the interviews “only be used to promote the picture,” and “not be used in a manner that is disparaging, demeaning and derogatory,” Daily Variety reported.

Chris Baldwin, VP/senior program manager for Liggett-Strashower in Cleveland, said “a well thought-out celebrity endorsement program can work like a dream, negotiating the contract can be a nightmare.”

Agents, attorneys, schedules, and demands can complicate the “easiest” deals, Baldwin writes in a white paper.

He offers these tips:

—“Whether it’s an appearance at a special party or a spokesperson for a product introduction, know dates, times, what you want the celebrity to do, and your budget [for the program].

—“Ask the agent about the celebrity’s day rate. Cable TV personalities and some sports stars can cost $10,000 or less; network TV celebrities, $50,000 or more; film actors, singers and star athletes – fortunes.

—“A big part of a celebrity’s life is travel. The road is their home, and they will insist on travel perks like first-class airfare, limousine transportation, four-star hotel accomodations, a hair and make up stylist, a daily stipend, etc. When budgeting, always account for these incidentals.

—“Have a copy of the final contract with you at all times. It will settle any disputes and answers any questions.”

Amy Rosenblum, former executive producer of “Maury,” was named senior producer for the third hour of “Today” show, which airs from 9 to 10 a.m. on NBC.

The segment is hosted by the same on-air personnel as the 7-9 a.m. show (Matt Lauer, Katie Couric, Al Roker and Ann Curry).

Rosenblum, who wants to give the segment a “women’s touch,” plans to cover fashion, health and relationship issues.

The New York Times is starting a weekly column on poker written by James McManus, who is best known for parlaying a $4,000 seat into a $250,000 win at The World Series of Poker in 2000.

The column, “Poker,” will run in the Saturday sports section and in the national edition of the paper.

It will cover the world of poker including its lore, lingo, home games, games held online and tournaments.

McManus, a lifelong poker player, is the author of “Positively Fifth Street,” and writing teacher at the School of The Art Institute of Chicago.

The Times also has columns on bridge, chess, video games and daily crosswords.


Ben Grossman, previously at TV Guide and Sports Business Daily, has joined Broadcasting & Cable as associate editor in its Los Angeles bureau, where he can be reached at 323/965-5318.

Jim Burt, media editor of The Financial Times, is leaving the paper after 16 years to join Britian’s biggest financial PR firm, Brunswick Group.

Jennifer Birn has left Star magazine to join OK! as society editor.


World Publications will start publishing Ultimate Living, a new title to complement the company’s lineup of luxury lifestyle publication, this fall.

OK!, a British weekly that is starting a U.S. edition this summer, is offering to pay celebrities for interviews.

Internet Edition, June 29, 2005, Page 5

Weber Shandwick is helping the advertising industry's self-regulatory arm for ads targeting children to raise its profile among the public.

The Children's Advertising Review Council, set up in 1974 to vet all ads targeting kids under 12 for accuracy and appropriateness, does not have a PR person on staff and wanted advice to raise visibility and help people understand what the group does, according to Genevieve Hernandez of WS in Washington, D.C. The Interpublic unit was brought in last month to handle PR, she told O'Dwyer's.

CARU seeks changes to ads through voluntary cooperation from advertisers. It says advertisers have changed or stopped running ads 97 percent of the time following CARU recommendations. The group says it has conducted inquiries on over 1,200 ads (175 of them from food advertisers; case reports are at

WS is currently promoting CARU's participation in a July 14-15 workshop put together by the Federal Trade Commission and Dept. of Health and Human Services looking at self-regulatory efforts regarding marketing and childhood obesity.

Four minority partners have assumed full ownership of Morgan&Myers, a Milwaukee-based firm.

Gary Myers, president/CEO, and Carol Knox, EVP, remain of counsel to the firm but will retire from their active roles. Wayne Dyson continues as CFO, but is no longer a minority stakeholder.

The succession plan has been at place at the firm since 1997, when Tim Oliver, Linda Wenck, Max Wenck and Janine Whipps, became minority partners.

Oliver, 47, is president and director of the firm’s biotechnology unit and heads its digital services team, human resources and IT operations. Linda Wenck, 43, is director of corporate affairs and social responsibility, adds duties for employee development and new biz. Max Wenck, 44, becomes director of M&M’s agriculture and pasture-to-plate unit. Whipps, 44, is director of marketing communications.

McDonald’s and Altria Corporate Services are among clients of M&M, which was founded in ‘92 by Myers and Gaylin Morgan, who died earlier this year.

BRIEFS: GreenTarget Global Group, Chicago, has added an interactive marketing and design unit with the addition of Brett Rooks, a former interactive designer for Edelman and Sapient. The firm has also aligned with financial marketing and design shop Lydon & Assocs... Richard Lewis Comms., New York, has aligned with boutique IR firm TS Communications Group, which is focused on the biotech sector. Former RLC VP Gregory Tiberend has rejoined the company has EVP and COO... Three former executives of now-defunct Perry Banks Kemp have set up shop as KempGoldberg in Portland, Me., to handle PR, ads and web work. Clients include Schneider Nat’l and Bottomline Technologies. Alex Kemp, Dave Goldberg and Pam Boudreau-Kemp are principals.


New York Area

Southard Communications, New York/Evolution
Markets, for marcom work to support its expansion in energy and environmental commodity trading markets, and Varsity Spirit Corp., cheerleading apparel, camps and competitions, for corporate reputation and comms. The Evolution account comes with the re-hire of Evan Ard, a former senior manager at Southard who recently led global brand management for Evolution. He was at Southard from 1998-02.

WaxWords Inc., Melville, N.Y./Metropolitan Realty
Assocs., property investment firm, for launch of The
Business and Research Center, its soon-to-be-developed Garden City location.

Stern + Assocs., Cranford, N.J./Biotechnology Council of New Jersey, industry group for state’s 130 biotech companies, for PR.


Manning Selvage & Lee, Boston/CircleLending, which administers loans between private parties, for PR and corporate comms. counsel.

French West Vaughan, Raleigh, N.C./North Carolina
Amateur Sports, for PR for the non-profit group, which runs the State Games of North Carolina and promotes the state’s Tobacco Reality Unfiltered campaign. Also, FWV is slated to begin brand/logo work after the ‘05 Games close.


Gibbs & Soell PR, Chicago/Million Dollar Round
Table, life insurance and financial services professional trade group, AOR for PR.


Ideas of the Mind, Golden, Colo./C Lazy U Guest
Ranch (Granby, Colo.), for direct mail, web work, marketing collateral, national PR and advertising.

Shelton, Dallas/WiQuest Comms., semiconductors, for PR, IR, creative design and marketing, following a review process.


Politis Communications, Draper, Utah/Davinci Int’l, virtual and executive suite services, as AOR for PR.

Sterling Communications, Gig Harbor, Wash./Perlego Systems, for PR beginning with the launch of its mobile device manager.

3, the public commmunications co., Portland, Ore./
Friends of Forest Park’s Walk/Run for the Wildwood, an annual event to support the largest forested urban park in the U.S.

Orci PR, Los Angeles/Verizon Corp., for national,
Spanish-language media relations, including the establishment of a national speakers bureau of Hispanic technology experts. The firm has handled advertising for Verizon for the last few years. The new business is in the six-figure range.

Allison Dawn PR, Beverly Hills/Jamie Kreitman
Clothing, for a six-month publicity campaign focused on the New York celebrity and fashion market.

BRIEF: Entries are being accepted through August 15 for the Construction Writers Association’s Marketing Communications Awards.

Internet Edition, June 29, 2005, Page 6

Primezone Media Network, a newswire service, has aligned with Omnicom’s Doremus Financial Printing to add PMN’s news release delivery capability to Doremus’ financial document delivery services.

Doremus, which produces IPOs, merger agreements and SEC filings, to name a few, says it is the first printing company to provide both EDGAR filing and news release services, following the deal.

PRSA has unveiled its new pressroom, which was developed with TEKgroup Int’l, that includes traditional media site features like releases and photos and newer technology like RSS and podcast capabilities.

The site includes an area for the Society to respond to breaking news, a search capability for PRSA publications (accredited media only), e-mail notifications, and capability for audio and video. An RSS feed alerts subscribers to new postings.

The new site is at

Content aggregator Moreover Technologies and media analysis company Cymfony have aligned to add Moreover’s weblog and online news content to Cymfony’s applications.

Moreover claims to aggregate content from 11,000 online news sources and 1.3 million blogs. The company also tracks 3,000 of what it has identified as the “most influential” blogs to enable further analysis via Cymfony’s Digital Consumer Insight service.

The “Forbes Radio” channel on American Airlines is selling time for corporate spokespeople to give three-minute interviews for about $5,000.

The network will air the footage on AA’s 29,000 audio-equipped flights and list a company in its in-flight entertainment guide, which has a circulation of 342K, according to AA.

“Our production team of creative writers and engineers will produce an informative and dynamic three-minute interview capturing the exact message you want to convey,” reads the pitch.

Sky Radio, an independent contractor, is producing the spots and said the $5K price is a 50 percent discount from the rate card.

Los Angeles-based newswire company Market Wire has inked a reciprocal agreement with CompanynewsGroup, a unit of L’Agefi and Agence France Press, to bolster its European reach... News Broadcast Network, New York, has relaunched its website, American Healthways has expanded its business with PR software provider Vocus, which is pursuing an IPO... Medialink’s Teletrax digital video monitoring system has hit the 1,000 channel mark... Broadcasting monitoring company Multivision has added content from 19 countries to its coverage area, including Europe, Australia, and Africa.


David Shane, director of corporate communications for digital recording pioneer TiVo, has left for a senior VP-corporate communications post at talent agency International Creative Management.

Shane joined TiVo this spring after the exits of Kathryn Kelly (PR manager) earlier this year and Susan Cashen (VP of marketing) last fall.

TiVo’s manager of corporate comms., Jessica VanPernis, said the company has no comment on its search for a head of corporate communications.

At ICM, Shane reports to COO Rick Levy. ICM clients run the gamut of the entertainment industry including Alan Alda, Steve Martin and Jon Stewart.

TiVo had been searching for a main PR firm, but VanPernis said the company is working with a “variety of talented agencies on a project basis.” They have included Outcast Comms., SutherlandGold Communications and The Rose Group.


Naomi Aoki, medical reporter for The Virginian-Pilot, to Weber Shandwick, Cambridge, Mass., as a VP in the office’s corporate practice. She covered biotech and retail for the Boston Globe for five years and was a marketing associate for the Houghton Mifflin Co.

Larry Weber, founder of The Weber Group and former chairman/CEO of Interpublic’s Advanced Marketing Services unit, to the board of directors of Miva, a performance marketing network based in Fort Myers, Fla.

Maureen Golga, director of Wider Opportunities for
Women’s Family Economic Self-Sufficiency project,
and Suann Song, manager of external relations,
YouthAIDS/Population Services Int’l, to Powell Tate|Weber Shandwick, Washington, D.C., as A/Ss.

Janet Cabot, executive VP, Weber Shandwick, to
Edelman, Chicago, as EVP and general manager of the firm’s food and nutrition unit. She was at Hill &
Knowlton for 10 years and GolinHarris for two.
Cheryl Cook, who has been at GolinHarris, Ketchum, Porter Novelli and Manning Selvage & Lee, joins as an EVP to head its U.S. media services unit. She was previoulsy the comms. manager for the Elizabeth Glaser Pediatric AIDS Foundation. In Atlanta, Edelman has added Laura Schmidt, head of global corporate comms. for Novartis unit CIBA Vision, as a VP. She earlier was a VP at Ogilvy PR Worldwide. Also in Atlanta, among a handful of other new hires, Scott Briskey, formerly of Roy Comms. and Jeanine Cooper Entertainment and Comms., has joined as a senior A/S.

Stephen Wall, an advisor to British Prime Minister Tony Blair on the European Union, to Hill & Knowlton, London, as chairman of its European PA unit.


Anne Green to GM, CooperKatz & Co., New York. She oversees daily operations and the firm’s seven-person management team. She joined the firm in 1996.

Natalie Price to president, The Fearey Group, a 25-year-old Seattle firm. She continues to counsel clients like Vulcan Inc. and American Eagle Communities.

Internet Edition, June 29, 2005, Page 7

Patricia Harrison, who co-founded E. Bruce Harrison in `73 with her husband, has been named president/CEO of the Corporation for Public Broadcasting.

She had been serving as Assistant Secretary of State for Educational and Cultural Affairs, responsible for 360 employees.

Harrison did two stints as interim propaganda czar following the departures of Charlotte Beers and Margaret Tutwiler from that post. She is credited with setting up the U.S. Government’s first exchange program for high school students from the Arab and Muslim worlds.

Kenneth Tomlinson, the embattled CPB chairman, said search firm Spencer Stuart reached out to 200 people and had extensive contacts with 80 of them before selecting Harrison for the post.

E. Bruce Harrison was PR director at the Chemical Manufacturers Assn. and Freeport Minerals before establishing his environmental PR firm in Washington, D.C.

Winn-Dixie Stores plans to close more than 325 supermarkets and cut 22,000 jobs (28 percent of its current work force) in its plan to emerge from the Chapter 11 reorganization that it filed in February. Kekst & Co. is handling reorg news.

W-D is exiting key markets such as Atlanta, Savannah, Raleigh-Durham, Chattanooga, Charlotte and Jackson. It expects annual revenues will drop from $10 billion to the $7.5 billion range.

The 80-year-old chain has suffered sales declines in four of its last five years.

W-D posted a $13.4M loss during its latest quarter. That compared to a $610K profit for the ‘04 period. Sales slid six percent to $2.2 billion
The company will soon announce cutbacks at its Jacksonville corporate headquarters to reflect the downsized company.

Wal-Mart, which contributed to Winn-Dixie’s downfall, is a logical buyer of some of the closed units.

Wall Street analysts say W-D faces a tough comeback because its marketing territory generally overlaps that of the Bentonville, Ark.-based discounter.

Tourism Australia has re-appointed Laura Davidson PR in New York as its U.S. agency in a formal review that saw five agencies pitch for the $750K three-year account.

Rachel Crowley, TA’s PR/promotions manager for North America, said LDPR will handle the “Visiting Journalists Program” in the U.S. as well as provide support for media and consumer promotions in conjunction with TA’s in-house news bureau.

In the last 12 months, around 75 U.S. journalists and production crews have gone to Australia under TA’s VJP, generating coverage valued at more than $10 million, Crowley said.

LDPR has been on the account since `99. Davidson edged Ruder Finn, Weber Shandwick and M. Silver Assocs. in `02.

AAR Partners’ Lisa Colantuono handled the search.

Jericho Communications CEO Eric Yaverbaum says he has received “thousands of shoes, e-mails and letters of support,” from caretakers of the chronically ill since he launched his “Walk a Mile in My Shoes” campaign on June 1 to build support for stem cell research.

“I also have been contacted by many disease groups and Washington lobbyists who want to help out,” he told O’Dwyer’s. “Though I am not a political person, the campaign has turned into a true grassroots event.”

Yaverbaum says he is among millions of Americans who care for relatives stricken with Multiple Sclerosis, Parkinson’s, Alzheimer’s and spinal cord injuries. They hold the hope that expanded public funding for stem cell research, which is opposed by President Bush, could lead to a cure for their loved ones.

Yaverbaum, whose world turned upside down seven years ago when his wife’s MS progressed, is asking other caretakers to send him a pair of their shoes.

The idea is to collect the shoes and display them near the White House to get Bush thinking about how it must feel to walk in a caretaker’s shoes each day.

Yaverbaum will forward all caretaker messages to the White House and donate the shoes to charities. He wants to be contacted by PR people eager to help the cause. Yaverbaum is at 212/645-6900.

Retired House Democratic Leader Dick Gephardt of Missouri has set up strategic consulting firm Gephardt & Assocs. and joined D.C. law and lobbying firm DLA Piper Rudnick’s government affairs unit.

Gephardt’s hometown company Anheuser-Busch is a client of G&A, which operates independently from the former congressman’s relationship with Piper Rudnick.

The congressman said he spoke with “many firms” before making a decision about joining Piper and entering the “next phase” of his career. About 50 percent of his time will be spent at the law firm.

Gephardt, who had strong ties to labor in his 28 years in Congress, retired after a failed bid for the presidency last year. He advised Toronto-based Onex earlier this year in its quest to buy three of Boeing’s commercial aircraft operations in a $1.2B move which bothered some labor unions.

He has also been named to the board of directors for U.S. Steel Corp. and will serve as chair of an advisory committee to the Richard A. Gephardt Institute for Public Service at Washington University in St. Louis.

Nicolazzo & Assocs. is handling crisis duties for Robert O’Connell, who was ousted June 2 as CEO of MassMutual Financial Group.

The board terminated O’Connell for “certain issues, subject to his rights under his employment contract.” The Wall Street Journal, on June 10 attributed O’Connell’s firing to a “power grab” by a faction that wants to take the 154-year-old insurer public, which O’Connell opposes.

O’Connell was replaced by executive VP and chief investment officer Stuart Reese. The company established an “office of the CEO” on June 16.

Internet Edition, June 29, 2005 Page 8




One of the criticisms that “John Doe” e-mailer made about PRSA COO Catherine Bolton was this (from court documents):

“[Rob] was not the best person for the job, but [Bolton’s denigrating him in meetings and frequently yelling him (sic) in plain view of his staff] was awful for morale.”

The “Rob” referred to is Rob Levy, professional development head who boosted PD revenues 61% in the first half of 2004 but who left in June 2004 with no announcement nor explanation by PRSA.

He was the second highest staffer at PRSA and his arrival had been loudly heralded.

Bolton herself praised Levy at the 2003 national conference. Levy in February of 2004 promised “master classes” for 400-500 at the 2004 national conference and three-hour “double sessions” with top speakers.

Three other top staffers also left around midyear without announcement or explanation–ad sales vet Anne Fetsch; webmaster Robin Michaels, and Leighton Watson of the finance dept. Brady Leet, who reported to Bolton and was directly under Levy, left towards the end of the year. None of the four could be reached for comment.

“John Doe” is the wrong person under investigation by PRSA.

The investigation should be on Bolton herself and PRSA’s dysfunctional governance.

When board members got the e-mail criticizing Bolton, they should have hired an outside firm to interview, in confidence, all the staffers to see if there was anything to the complaints in the e-mail.

This was an employee/management issue that could have been kept “in-house” instead of being splattered across the pages of the New York Law Journal and this NL and

Instead of reaching for legal counsel, the board should have reached for outside PR counsel. We don’t see anyone on the 54-person staff capable of handling this incendiary situation.

Janet Troy, the senior PR pro at PRSA, who joined in June 2004, told the Bergen (N.J.) Record July 27, 2004 that she was barely aware of the existence of PRSA.

“I was flabbergasted that this organization with all these offerings existed and I was clueless to it,” she was quoted as saying.

Cedric Bess, a 1999 college graduate, is manager of PR. Aside from Bolton, Professional Development director Judith Voss, and two interns, there are no other PR pros on staff or at least none that belong to PRSA. There is no mention of this legal action on the PRSA website including the new PRSA “Online Media Room” that provides news related to PRSA.

The dysfunctional governance of PRSA starts with the gerrymandered Assembly. We have never heard any PRSA leader mention this unfair, undemocratic situation, it’s such a sacred cow.

Smaller chapters, led by 1980 president Patrick Jackson, took over in the 1970s and allowed the number of chapters, some with as few as ten members, to balloon from 59 in 1970 to 116 by the 1980s, an increase of 57. This gave plenty of members lots of titles that they could put on their resumes. A chapter with 10-25 members got one Assembly vote as did a chapter with 100.

The obvious reform, which would shift power back to the big chapters, would be proportional voting. A chapter with 10 members would get 10 “votes” and one with 366 members would get 366. If a delegation is split, that could be worked out.

An explanation of “libel,” “slander,” “defamation,” “libel per se” and other legal terms is on written by James Haggerty, lawyer who is author of In the Court of Public Opinion: Winning Your Case with PR.

Reporters, who are sometimes pulled into court on defamation and other charges, were recently offered “Lawsuit-Proof Reporting: What Every Journalist Must Know” by

The workshop ($129 for a recording) covers First Amendment rights, the “truth about libel insurance,” privacy law and other topics. We don’t think there’s any such thing as “lawsuit-proof reporting.” Someone who is offended and has the funds to launch a lawsuit can almost always do so. The defendant has to hire a lawyer and this costs $10,000 for starters in New York, based on our experience.

The worst danger to reporters, of course, is assassination. Of the 120 journalists who died on duty worldwide since 2000, 121 “were hunted down and murdered in retaliation for their work,” says the Committee to Protect Journalists.

The killers are almost never caught. For instance, Edgar Damalerio, editor of a weekly Philippine paper, was gunned down on a crowded street across from the police station in 2002. In all, 18 reporters were killed for their work in the Philippines since 2000. They had reported on government and police corruption, drug dealing, etc.

In Iraq, 13 of 41 work-related deaths were murders. Reporters were seen as working for coalition forces. Eleven journalists have been murdered in Colombia since 2000. Donations to in the U.S. are not often physically murdered but a lawsuit by a large organization against an individual reporter or publication can lead to elimination of the offending medium or person via bankruptcy.

More common is “figurative assassination” in which an organization decides an offending news medium or reporter no longer exists. The organization will not deal with the medium nor read anything it reports. It may knock the medium if someone mentions it.

It will certainly buy as little as possible and preferably nothing from the medium.

– Jack O'Dwyer


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