The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, July 13, 2005, Page 1
N.J. SEEKS FIRM TO PITCH DMV
Motor Vehicle Commission, which was created in 2003 to shore
up potential security lapses and revamp the maligned state
institution, is collecting proposals from PR and advertising
firms through the end of July for a public awareness campaign
to highlight the reform effort and distance itself from
the beleaguered Dept. of Motor Vehicles.
budget of $5 million has been set for the first fiscal year
of the two-year contract.
York-based Bandujo Donker & Bros. has been the main
firm for the automobile agency since 2003.
James McGreevey initiated the institutions overhaul
in January 03, noting its obsolete technology and
security for issuing drivers licenses post 9/11 and
crumbling customer service reputation.
MVC wants to convey the message that it is no longer the
DMV, the oft-used acronym for the motor vehicle
services agency, and inform the states residents that
it is working to improve service and security.
also wants a campaign to mitigate potential negativity
resulting from the overhaul, using communications disciplines
from news placements and crisis management plans to advertising
and minority outreach.
the RFP is buyer Jonathan Wallace ([email protected]).
Proposals are being accepted through July 27.
POLLACE NAMED EDELMAN
Pam Pollace, an 18-year veteran of Intel, has joined Edelman
as global head of its technology practice.
Pollace was Intels VP-corporate communications. Prior
to that post, she was VP-corporate marketing in charge of
Intels branding, press relations, marketing research
Edelman has more than 200 high-tech people. They serve
Microsoft, Samsung, Avaya, Taiwan Semiconductor, Scientific
Atlanta and Veritas.
Pollace, who worked at Burson-Marsteller before joining
Intel, reports to Edelman vice chairman Leslie Dach, who
is based in Washington, D.C. She will be based in Edelmans
Silicon Valley office.
Luca Penati is GM of Edelmans Silicon Valley operation,
which has more than 40 staffers.
I Love New York
campaign chairman Charles Gargano is seeking a firm
to develop a new tourism website promoting the states
attractions and events. An RFP appeared in the July 4 edition
of the New York State Contract Reporter. Proposals are due
Aug. 15. Contact: Christopher Russo ([email protected]).
ODWYER CORP. DIR.
HAS NEW INDEX.
A 55-page cross-index to more than 7,500 listed PR and IR
executives is part of the 30th annual edition of ODwyers
Directory of Corporate Communications that was published
Locating an individual PR person at one of the more than
5,000 companies and 2,000 associations in the directory
is now easy, said Jack ODwyer, publisher.
The directory indexes companies by 35 different types of
industries, helping PR execs to contact each other on common
problems. Its also used as a new business tool by
PR firms and by PR pros seeking employment. More than 350
Federal Government bureaus and departments are listed.
An index to companies by state and city is part of the
550-page directory. Cost is $130. Copies are available at
odwyerpr.com and the ODwyer N.Y. office.
IPG STRUGGLES WITH BOOKS.
Interpublic is hiring or replacing hundreds of temporary
and permanent accountants and internal control specialists
in the bid to get its financial house in order, according
to an 8-K filing with the SEC made June 28.
The company aims to complete the financial review by Sept.
30, but cannot assure that it will complete these
filings in time to meet this target because extensive work
remains to be done.
The review includes examining the accounting for
more than 400 acquisitions, leases at approximately 370
entities, approximately 10,000 account reconciliations and
analyses, and over 300,000 intercompany transactions,
and a review of its client contracts. The ad/PR conglom
warns that it may once again be forced to restate prior
Meanwhile, Bob Thompson, who succeeded Chris Coughlin as
CFO last June, is stepping down. CEO Michael Roth says he
has found a replacement for Thompson but cannot reveal who
it is until the second half of this month because of the
persons current professional situation.
The new CFO starts in August.
RISE ABOVE TERRORISTS.
The business world including PR and marketing will rise
above attempts to rattle it by terrorist acts such as the
London bombings, PR industry leaders said.
They do not see a downturn in the advertising and PR businesses
such as followed the attacks on the World Trade Center and
Pentagon on Sept. 11, 2001.
Richard Edelman, president and CEO of Edelman, said the
bombings were tragic but that the British people
(continued on page 2)
Edition, July 13, 2005, Page 2
IRAQS KURDS RETAIN
The Kurdistan Regional Government has hired Sacramento,
Calif.-based Republican lobbying firm Russo Marsh + Rogers
to get free media to promote the interests of
the Kurds in the post-Hussein Iraq.
The Kurds, who account for 20 percent of the population,
have put the return of Kirkuk on the top of their priority
The city, which is perched on a vast oil field, had been
Arabized by Hussein to cement his grip on the
regions energy riches.
Reuters, on June 30, reported that ethnic rage
over Kirkuk will sure test President Bushs bid to
restore peace to Iraq.
RM+R was in the news last year, leading the campaign against
Michael Moores Fahrenheit 9/11 on behalf
FWV TO OPEN BORDERS
French/West/Vaughan has edged two other firms to handle
PR for Canada Post Borderfree, the for-profit venture of
Canadas postal service aimed at expanding cross-border
retail sales with the U.S. and Europe.
FWVs Raleigh, N.C., headquarters and New York office
will handle the account. A budget has not yet been approved
because the number of international markets has not been
set, but the firm told ODwyers it is expected
to be substantial and among FWVs largest.
Toronto-based CPB reviewed the credentials of 10-12 firms
initially, before pruning that list down to between 6-8
multinational firms, which pitched for the business.
Included in the work is media outreach, trade show support,
retail communications and analyst relations.
FWV president Rick French and SVP/partner Jessica Blue
lead the account team.
OHIO PENSION FUND NEEDS
The Ohio Police & Fire Pension Fund, which has $9.6
billion in assets under management, is looking to hire a
PR firm to conduct outreach to editorial boards across the
Edward Howard & Co., Paul Werth Assocs., Landau PR,
Northlich Communications and Fahlgren Mortine are among
the 19 Ohio-based firms to receive a copy of the RFP.
Monitoring news coverage and raising awareness of the service
that the Fund provides to more than 50,000 active/retired
and family members of Buckeye State police and firefighters
are among deliverables.
The pact is for one year, but may be renewed for an additional
two. Proposals are due July 22 to Janeane Mayesky, purchasing
manager of the Fund.
EXELON SEEKS VP-CC.
Exelon Corp., Chicago, which is engaged in a controversial
merger with PSEG, Trenton, N.J., that is to be completed
next year, is looking for a VP-CC to succeed Don Kirchoffner,
five-year veteran who plans to leave Exelon when the deal
Exelon, with $14 billion in revenues last year, would be
the acquirer of PSEG, formerly known as Public Service Enterprise
EXECS SEE RESILIENCY
(cont'd from page 1)
are not allowing their lives to be disrupted. Neither
the British nor Americans can be intimidated by such acts
of terrorism, he said, adding he doesnt believe
PR and marketing will be impacted the way they were after
Larry Moskowitz, CEO, chairman and president of Medialink,
said people around the world have shown resiliency in the
wake of terrorist attacks such as those in Spain and Moscow
that caused major loss of life.
The tubes (subways) are open in London and the buses
are operating, he added.
Moskowitz said his staff in London was at work the next
day and he flew there on July 10.
Maury Tobin, head of radio PR company Tobin Communications,
said: We cant get into the mind-set as a country
or as an economy that we need to shut down every time something
Tobin said that because the attack was overseas there is
a sense of detachment in the U.S. public and media. But
theres no question it makes people feel vulnerable
here, he said.
Edelman said that organizations need to have crisis plans
in place on a worldwide basis to handle any terrorist acts.
The firms office in London was closed the day after
the attacks but reopened on Monday.
Dave Armon, COO of PR Newsire, said the companys
100 staffers in London were terrified but are
all safe and that the office remained up and running.
PRN ran over 60 news releases from organizations in London
and elsewhere related to the bombings, from news that a
flower show was cancelled to a release discussing the attacks
impact on the travel industry. News from companies directly
affected by the attacks was transmitted at no cost, the
second time PRN has offered this service the first
D S Simon Productions, New York, had a satellite media
tour scheduled for 7/9 with 21 stations booked. Company
president Doug Simon said five stations cancelled because
of the London bombings, a rate, he said, could have been
much worse, especially if the attacks came in the U.S. He
stressed sensitivity in dealing with media in the wake of
such an event.
With [the SMT], we werent just calling up stations
and saying, Ok, here we go, were ready for your
piece, said Simon. We called ahead to
let them know that we understand [bombing coverage] is going
on and said, Do you have everything you need? Do you
need to adjust the time?
Robert Dilenschneider, chairman of The Dilenschneider Group,
said the PR and business communities should back Karen Hughes,
incoming Under Secretary for Public Diplomacy, in her efforts
to mobilize the great majority of Muslims who are peace-loving.
We must show that the terrorists are a small part
of this community, he said. Muslims, just like
everyone else, want their children to grow up in a safe
He feels the business world will be impacted by the London
bombings, noting it will be more difficult to do business
in the Middle East and very hard for Middle East companies
to do business in the west, he said, concluding: We
have to face down the bullies.
Edition, July 13, 2005, Page 3
FT TOPS WSJ AS BEST
The Financial Times topped the Wall Street Journal as the
worlds best newspaper in a survey of executives,
politicians, university lecturers, journalists and ad pros
from 50 countries conducted by Internationale Medienhilfe.
Among 1,000 respondents from 50 countries, 19.4% chose
the London-based FT as the best paper, according to the
Zurich-based consultant. The Journal took second place with
17%, followed by Germanys Frankfurter Allgemeine Zeitung
in third with 16.2%.
The New York Times dropped from first place in the 2003
survey to sixth, its score fell to 8.1% from 21.3%.
The Paris-based International Herald Tribune, which is
owned by The New York Times Co., finished in seventh place.
The results show the Times is suffering because of
past scandals, while German-language publications remain
highly respected internationally, the firm said in
Asahi Shimbun of Japan and Italys Corriere della
Sera appeared in the top 10 for the first time, in eighth
and 10th place, respectively.
Following are the results of the survey. Figures in brackets
show 2003 survey results: Position, Publication, country
1. Financial Times (U.K.) 19.4 (20.7)
2. Wall Street Journal (U.S.) 17.0 (7.5)
3. Frankfurter Allgemeine (Ger.) 16.2 (10.9)
4. Le Monde (Fr.) 12.5 (2.1)
5. Neue Zuercher Zeitung (Switz.) 12.1 (15.0)
6. New York Times (U.S.) 8.1 (21.3)
7. Intl Herald Tribune (Fr.) 5.2 (11.3)
8. Asahi Shimbun (Jap.) 2.6 (0.4)
9. El Pais (Sp.) 1.9 (4.8)
10. Corriere della Sera (It.) 1.3 (0.7)
JOURNAL COLUMN TO MAKE
The Wall Street Journal will publish the popular breakingviews
column in its new Weekend edition, which is set to begin
publishing on Sept. 17.
Since its founding in 1999 in London by Hugo Dixon, breakingviews
has become an influential commentator in international financial
markets with a subscriber base of more than 400 clients
drawn from leading investment banks, hedge funds and institutional
investors as well as many corporations and PR firms, according
to Rob Cox, who is the U.S. editor of the column, which
will make its U.S. debut in the Money & Investing
section of the WSJs new Saturday edition.
The column features punchy, financially sophisticated opinions
on topical issues. Dixon, who is editor-in-chief, will continue
to edit the column in London.
PR pros can reach Cox at 212/416-4952.
BIG SETTLEMENTS LEAVE
After a record 2004, the Federal Communications Commission
has yet to issue a fine for indecent broadcasting this year,
the longest pause in activity since 2001, according to records
gathered by the Center for Public Integrity.
The last fine issued was Dec. 22, 2004, capping off a record
year in broadcast indecency enforcement in every major category.
The CPI said the pause is no doubt related to regime change
and two vacancies on the FCC.
But a far more likely cause is the impact of record
settlement agreements reached in 2004 between the FCC and
two giant media companies, CPI said. The agreements
promise dire consequences for on-air talent and other employees
who participate in the airing of any future indecent broadcasts,
CPI said in its report.
The New York Times
Co. is planning to start its first black newspaper,
a weekly tabloid in Gainesville, Fla. The Gainesville Guardian
will be sold on newsstands starting Aug. 24. Charlotte Roy
Luxe: The Colorado
Home Redefined, published in Highlands Ranch, Colo.,
with Sandow Media Corp, headquartered in Boca Raton, Fla.,
will make its debut as a quarterly on newsstands and in
select homes and businesses across Colorado on July 12.
Wu, 30, was appointed the Dow Jones Newswires
bureau chief for China, based in Beijing. She replaces Owen
Brown, who has moved to Sydney as deputy chief for Australia.
Jane Lee, 33, who is based in Shanghai, will replaced Wu
as deputy bureau chief.
director of photography at the New York Times, and associate
managing editor for resources and planning, William Schmidt,
were promoted to the rank of assistant managing editor.
Joe Bargmann and Tamara
Glenny were named executive editors of Life &
Style magazine by Sheryl Berk, who is editor-in-chief of
the Englewood Cliffs, N.J.-based weekly celebrity lifestyle
previously executive editor at Time, became executive editor
of Fortune on July 6.
Also joining Fortune as senior writers are Jon Birger, previously
a senior writer at Money, and Marica Vickers, who was a
senior writer at Business Week. Vickers begins July 25.
former news editor at Photo District News, was named Editor
& Publishers online editor, replacing Jesse Oxfeld,
who has moved to Gawker.
25, was named editor-in-chief of Russia Today, a 24-hour
English-language satellite news channel funded by Russian
a news editor for The Associated Press for two decades,
was promoted to assistant bureau chief in Washington, D.C.
(Media news continued
on next page)
Edition, July 13, 2005, Page 4
CAN YOU PASS THIS MEDIA
William Lessard, who is president/creative director of PRwithBrains,
created this media test when he launched a website for his
Are you up to the challenge?
Which channel is referred to as The Tiffany
Network? A. NBC; B. E!; C. CBS; D. Home Shopping Network
What is the standard lead time for a calendar listing
in a weekly publication?
A. Five days; B. One week; C. Two weeks; D. Three weeks
Which is the best outlet to break a story about the
acquisition of a premium spirits brand by a publicly-traded
conglomerate? A. New York Times; B. Wall Street Journal;
C. USA Today; D. Beverage Industry News
What is the standard lead time for a monthly magazine?
A. One month; B. Two months; C. Three months; D. Four months
Who is the best person to pitch at a national cable
news show? A. The senior producer; B. The assignment editor;
C. The news editor; D. The executive producer
When is the best time to pitch a morning news show?
A. Early morning, around 7 a.m.; B. Mid-morning, around
10 p.m.; C. Early afternoon, around 1 p.m.; D. Late afternoon,
around 4 p.m.
How do you get your client in Page Six?
A. E-mail Richard Johnson a press release; B. Tell Richard
Johnson you have something Rush & Molloy
is considering; C. E-mail and fax a release, then follow-up
with a phone call; D. Write a camera-ready item, then fax
it and follow-up
What is a news peg? A. The status of a
story in the editorial process; B. The editorial calendar
of a particular publication; C. The relevance of what youre
pitching to a current news trend; D. A brief news item,
listed in the left column of a news section.
Test takers can e-mail their answers to [email protected],
and well get back to you with your score,
FOR SOLID COVERAGE.
To ensure accurate media coverage, no matter what the other
side is saying, Steven Alschuler, president of Linden Alschuler
& Kaplan, a New York-based PR firm, recommends:
1. Anticipate what the media are likely to cover.
2. Be proactive in telling your own story.
3. Spend the time necessary to inform and, if necessary,
educate reporters and editors.
4. Make media relations part of a strategy.
EDITOR FROWNS ON PUBLICITY
Bee Magazine, a new business magazine for women, which will
debut in October, will be a tough sell for publicists.
Ana Maria Castronovo, editor-in-chief of the Dallas-based
magazine, said Bee will cover issues that have not
been created in a publicists office.
Castronova said the magazine will discuss issues like how
we can achieve our goals of being financially secure; finding
a job that we love; learning more about the global world
we live in; and discussing our lifestyles (the way we live,
not the way we decorate!).
As workers, but above all as mothers and daughters,
as friends, and as wives and girlfriends, women like to
spend as much of our free time as possible with loved ones
and on fulfilling endeavors, she said.
When we do find time to glimpse at the issues of
the day, the last thing we want is to sift through spin,
said Catronovo, who joined Bee from Dallas-based lifestyle
publications The Advocate/Home & Heritage magazine.
Lori Rosen, whose New York-based PR firmThe Rosen
Groupis handling publicity for Bee, has described
the magazine as a blend of Smart Money, Newsweek and
Bee will cover everything that women with packed
agendas seek: personal finance, politics, lifestyle and
beauty, said Rosen.
Bee is the brainchild of Celine Gumbiner, a 24-year-old
native of Monaco, who graduated from Southern Methodist
Univ. in Dallas.
Gumbiner said she searched unsuccessfully for a magazine
that spoke to her as a young, female professional.
Newsstands are devoid of magazines addressing topics
necessary for women in a modern world, said Gumbiner,
now CEO of Bees publisher, Femme Publications LLP.
Today women have very different interests encompassing
all areas of lifeBee is for the busy, curious, fun
and savvy woman, said Gumbiner.
The projected Bee reader will be an active womaneither
at home or in the officebetween the ages of 25-45.
She has a college degree and earns about $55,000.
The magazine will sell for $5.95 at major retailers around
the U.S. Total circulation is 100,000, increasing to 200,000
by the end of year four. The frequency will be quarterly
initially, with plans to become bimonthly in 2006 and monthly
Regular contributors include Lynnette Khalfani, author
of Zero Debt: The Ultimate Guide to Financial Freedom;
Laura Shin, a contributer to the Wall Street Journal and
the New York Times, and Ann Marlowe, a lifestyle writer
and author of How to Stop Time: Heroin from A to Z.
Bees offices are located at 3710 Rawlins ave., suite
1500, Dallas, Tex. 75219. 214/528-5588.
number of magazines that publish at least four times a year
started in the second quarter of 05, according to
the Magazine Publishers of America.
Through the years first half, publishers have unveiled
107 magazines, including eight titles aimed at the Hispanic
market. In 2004, the MPA counted 156 new magazine titles.
number of copies that Cooking Light magazine now sells monthly,
making it the largest circulation among the top monthly
Edition, July 13,
2005, Page 5
OF PR FIRMS
LEADS M&A PACK.
Kekst and Co. has edged past Brunswick Group in a first
half ranking of PR firms advising M&A deals in '05 compiled
by mergermarket, which tracks such activity for companies.
which had trailed Brunswick Group in deal value through
Q1, topped the compilation with involvement in 52 deals
in the first half of the year worth $143.6 billion. That
work included Federated Department Stores' acquisition of
Kekst client May Dept. Stores, a $16.3B deal, and Duke Energy's
acquisition of Kekst client Cinergy Corp., a $13.8B merger.
MacGregor Group slowed from its leading pace in Q1 to advise
on 39 deals worth $38.1B.
somewhat of a PR heavyweight showdown, Abernathy and Kekst
are representing Comcast and Time Warner, respectively,
as those companies target Adelphia Communications Corp.,
repped by Citigate.
Group which started off leading mergermarket's rankings
for Q1 for value, landed in second for the first half of
the year, but was working for acquisition target The Gillette
Co. in the largest deal on the books - nearly $55.7B as
Procter & Gamble looks to acquire the company. In total,
Brunswick's 31 first half deals totaled $97.5B.
worked on 41 transactions worth $60.1B, including three
of the half-year's top 10 like the SBC-AT&T transaction
valued at $21.6B.
Frank Wilkinson Brimmer Katcher was fifth in mergermarket's
rankings, followed by Financial Dynamics, which counseled
50 deals worth a little less than $22B. Stanton Crenshaw
Comms., Owen Blicksilver PR, Edelman and Tulchan Comms.
rounded out the top 10.
data is available to subscribers at mergermarket.com.
TAPS DCI IN N.Y.
Portland, Oregon's tourism entity has tapped Development
Counselors International from a field of four finalists
to be its year-round PR rep in New York.
The Portland Oregon Visitors
Association has allocated $70K for the PR account through
the end of the year and is hoping to allocate $100K for
the 2006 calendar year, according to Deborah Wakefield,
director of communications and PR for the association. Funding
is drawn from a statewide lodging tax rebate to the regions.
Wakefield said nine firms
submitted proposals and four were selected to interview
for the PR account. "With DCI's destination promotion
experience, we felt they were the best of the best, in terms
of fitting our goals and work plan," she told O'Dwyer's.
DCI is Portland's first
New York PR firm. Wakefield noted POVA staff travels to
New York for a media blitz each year, but the group wanted
ongoing representation in the Big Apple all year.
The PR Consulting
York, handled PR for the merger of Hugo Neu Corp. and Sims
Group Limited, a deal which created one of the largest recycling
and export operations.
Booth & Assocs., New York/Church & Dwight,
as AOR for strategic comms. for its Arm & Hammer
Baking Soda brand. The firm is slated to direct a campaign
for its Fridge-N-Freezer product.
New York/Dairy Fresh
Technologies, Ontario-based low-cholesterol dairy beverage
marketer, for media relations and in-store support for a
regional rollout across Canada, and Outset, entertainment
accessories like barbecue tools and barware,
for media and TV chef relations.
Group, New York/Legacy Benefits Corp.; SBLM, architectural
firm, and 1600 Broadway, new condo development in Times
Square, all for PR.
New York/Jim Beam Brands Worldwide, for product placements
via the firms entertainment marketing unit. Ketchum
is already AOR for JBBW.
Ruder Finn, New York/Jet Aviation, business charter air
travel, as AOR for PR in the U.S.
PR, New York/Crabtree & Evelyn, for national
beauty, fashion and lifestyle PR.
PR, New York/James Allen Diamonds, online gem retailer;
Wolfgangs Vault, arhive of memorabilia from collection
of rock promoter Bill Graham; Dr. Holly Phillips, internist;
Ontra Presentations, multimedia presentation software, and
Bella Mama, natural skin care products, for media relations,
marcom and product placements.
Pepperdine, Brown & Russell PR, Orlando/
Atlantis Adventures, submarine and land excursions,
for PR in the Caribbean region.
PR, Orlando/Greater Orlando Livery Assn., for local
and national media outreach.
PR, Miami/Humidex Atlantic, home ventilation and
humidy control, for PR.
Group, Boca Raton/Hendrix Original Art Expressions,
to arrange and promote exhibitions of recently found watercolors
by musician Jimi Hendrix.
Chicago/Fellowes, workspace products, as AOR for consumer
and B2B PR. Sister Interpublic agency Foote, Cone &
Belding won advertising duties.
PR, St. Louis, Mo./True Fitness Technology, treadmill
and fitness equipment maker, for PR for its entire line
of products. Adamson PR is part of Adamson Advertising.
Worldwide, Phoenix/Vital Living, nutritional
supplement and nutraceutical products, for IR as the company
has completed a consolidation of operations as part of a
Pollack PR Marketing Group, Beverly Hills,
Calif./Beverly Hills Chamber of Commerce, for its
annual holiday PR initiative.
& Associates, Kentfield, Calif./Bluestein &
Assocs., streategy development for cellular/wireless
industry; Epic Wealth Management, part of Epic
Bancorp., and Bock Comms., marketing/PR firm.
Edition, July 13, 2005, Page 6
LINE UP FOR FOREIGN MEDIA PACT.
The Pentagon's move to foster competition for a contract
to analyze foreign media coverage seems to have worked as
42 companies have expressed an interest in pitching for
the sweeping assignment currently handled by The Rendon
Factiva, TVEyes, Thomson Dialog and Raytheon are among those
eying the work.
RFP for the contract has not yet been issued by the Department
of Defense, according to contract specialist Kevin Swinford,
who would not elaborate on a timetable. A sources-sought
synopsis was issued by the Pentagon earlier this year to
gauge interest in the work for the U.S. Strategic Command,
or STRATCOM, which said an RFP was expected in May or June.
base contract of one year with four option years is described
in the synopsis. The Rendon Group, which has collected millions
for PR work from the Pentagon and received no-bid assignments
following the 9/11 attacks, is winding down its 15-month,
$8.2M contract. STRATOM told O'Dwyer's in April it wanted
to foster competition for the foreign media analysis work,
which includes tracking and analyzing foreign print, online
and broadcast media in languages like Arabic, Urdu and Pashtu,
especially relating to the so-called "global war on
Rendon Group has 56 staffers on the account.
TAKES REINS AT CARMA.
Michael Carberry has succeeded Albert Barr as president
of media analysis firm CARMA International, based in Washington,
Carberry, a former executive
VP for Shandwick North America and chairman of Earle Palmer
Brown, was previously at Burson-Marstellers grassroots
arm, Direct Impact. He is a also a retired colonel in the
U.S. Marine Corps Reserve.
Barr is now chairman at
Carma and Elizabeth Smith, who was COO, becomes a senior
MON. SHOPS UPDATE PLATFORMS.
Two web-based video monitoring companies have launched updates
of their flagship services.
New York-based Critial
Mention has released CriticalTV 3.0 from beta and added
San Francisco and Sacramento markets to the platform.
The service allows real-time
clips to be shared via e-mail and covers 400 channels in
100 market areas.
Multivision, Inc., has unveiled version 3.0 of its Digital
Showroom, which includes tagging for tone of coverage, a
gauge of prominence for broadcast placements and assigned
value of media impact.
Hits can be tagged as
negative, positive or neutral and classified based on where
in a show a mention airs. Segments are also given a value
based on their running length, tonality, where the show
aired and how many impressions it received.
The Digital Showroom also
allows user-supplied video to be added and the option to
string together several clips for a presentation.
SUCCEEDS HYDE AT H&K.
Chris Gidez has been named director of Hill & Knowltons
risk management/crisis communications group. He succeeds
Dick Hyde who led the practice at H&K for 20 years.
joined the firm last year after a 14-year stint at Chevron
(Texaco), where he headed PA for the oil companys
alternate energy and power generation unit.
`99, Gidez was general manager of corporate communications
and responsible for PR concerning the merger of Texaco and
to Texaco, Gidez did stints at Edelman and Manning, Selvage
& Lees Washington, D.C., offices.
Hyde remains a senior counselor at H&K.
Archer, a physician and former Texas Dept. of Health
Commissioner, has joined Burson-Marsteller as managing director.
Based in Washington, D.C., he reports to Ame Wadler, chair
of the WPP Groups global healthcare unit. Archer is
an obstetrician and gynecologist who joins B-M from sister
firm, Hill & Knowlton. Prior to that, he was president
of HealthCare Village in Houston.
Well, director of the office of public affairs for
the Securities and Exchange Commission, has left to pursue
private sector work. Wells boss, SEC Chairman Bill
Donaldson, resigned June 30. Well, 33, joined the SEC in
04 and was formerly director of public affairs and
field operations for the American Tort Reform Assn.
Muir, founder Fred Muir & Assocs., to Burson-
Marsteller, New York, to head its Southern California operations
and serve as managing director in its media practice. He
reports to CEO/vice chairman Ken Rietz. Muir was formerly
a VP in Fleishman-Hillards Los Angeles office and
is a veteran of the Los Angeles Times and Wall Street Journal.
Jack Adams, who represented clients from
Goodyear Tire & Rubber to Jordan's King Hussein,
died on July 2 in Westchester County, New York. He
was 78. Adams was a VP and A/E for Carl Byoir &
Assocs./N.Y. for eight years through 85, handling
assignments like the Kingdom of Saudi Arabia's construction
of super jetports at Jeddah and Riyadh. His corporate work
included PA posts at Goodyear Tire & Rubber Co. ('61-67),
Trans World Airlines ('67-72), the St. Regis Paper Co. ('72-74)
and the New York Metropolitan Transportation Authority ('74-78).
Adams worked for the State Department's U.S. Information
Agency from 55 to 60 handling broadcasting assignments
in the Middle East.
He served in the Navy
during World War II at the
Portsmouth, N.H., Naval Hospital and later became the Concord
bureau chief for United Press International after graduating
from Northeastern University in Boston. He was also a reporter
for the Boston Post. Adams is survived by his wife of 44
years, Carolyn Dixey Adams, three sons and eight grandchildren.
Edition, July 13, 2005, Page 7
SEMINAR ONLY HAS 26 NEW MEMBERS.
PR Seminar, meeting at the Ritz-Carlton in Naples, Fla.,
June 1-4, took in 26 new members, down sharply from last
years record of 42. This includes seven women vs.
23 last year.
total of 294 mostly corporate PR executives were invited
to the meeting and about 190 attended. Speakers included
Jamie Dimon, president/COO of JPMorgan Chase; Campbell Brown
of The Today Show; former Bush press secretary
Ari Fleischer, and Lionel Barber, U.S. managing editor of
the Financial Times.
Piano, who left as VP-PR of Raytheon in March, was program
chair. Michael ONeill, SVP-PA, American Express, is
chairman of PRS and Jon Iwata, VP-CC of IBM, is secretary-treasurer.
said PR people are more important than ever as mediators.
A companys reputation can be undone in a few days
because of the power and reach of media, he said, adding:
PR is more than spin, it is an essential medium to
shape perceptions in the mass marketplace.
and The Netherlands rejected the EU Constitution, he said,
because leaders in those countries didnt make the
right case, defining it in terms of war and peace, rather
than the challenge of globalization.
Mehmet Oz, Cardiovascular Institute, Columbia University
Medical School, said the greatest challenge today is selling
boring topic can be enlivened by making complex
messages fun, he said. If youths realize that
eating better foods will make them better athletes, get
better grades and be better at sex, behavior will change
quickly, he added.
who was with BankOne before its acquistion by JP MorganChase,
talked candidly about his firing by Citigroup several years
ago. A noted cost-cutter, he also talked about making staff
members of PR Seminar are:
Alexander, VP-IR & PA, Deluxe Corp.
James Boyd, VP-PR, No. Amer. Singapore Air..
Shane Boyd, VP-CC, St. Paul Travelers.
Barry Caldwell, SVP, CC, Waste Management.
Julie Craven, director-CC, Hormel Foods Corp.
Judith Ann Czelusniak, global comms. mgr. Bloomberg.
Timothy Elder, dir., corp. PA, Caterpillar.
Edward Gala, VP, worldwide PR, Xerox.
Benjamin Haddad, SVP-C, Science Applications.
Robert Haskell, SVP-PA, Pacific Life Insurance.
Jeff Hunt, president and CEO, GCI Group.
Raymond Jordon, VP-CC, Johnson & Johnson.
Michael Kilpatric, VP-CC/IR, AmerisourceBergen.
Dan Lewis, VP-CC, Delta Airlines.
Mark Lindsay, VP-C, UnitedHealth Group.
Pamela Lowe, VP-CC-Cintas Corp.
David Nicoll, VP-CC, AstraZeneca Pharma.
Thomas Nides, president, Burson-Marsteller.
Charles Perkins, PR dir., Ernst & Young.
Mary Powers, VP, comms., CHUM Ltd.
Ken Preston, SVP Countrywide Financial Corp.
Gary Sheffer, executive dir., CC General Electric.
Jeffrey Simek, VP-CC, Medco Health Solutions.
Susan Tardanico, VP, comms., Textron.
Lynn A. Tyson, VP-IR & CC, Dell.
Bernard Tyson, SVP-C, Kaiser Permanente.
PRAISES CHARTERED IPC/U.K.
PRSA president Judith Phair told members of the new Chartered
Institute of PR, London (formerly the Institute of
PR) that receiving a royal charter was a truly wonderful
achievement...an extraordinarily positive move that
shows the important role PR plays in business and society
in the U.K.
spoke June 14 at CIPRs annual meeting.
The charter was given by the Privy Council, a group of about
500 prominent citizens that advises Queen Elizabeth and
dates back to the Middle Ages.
include numerous lords, dukes, barons, earls, viscounts,
Charles, Prince Philip, Prime Minister Tony Blair and former
Prime Minister Margaret Thatcher are among members.
Hattersley, a member of the Council, wrote in The Guardian
Dec. 14, 2000 that the Council is an absurdity
that should be abolished.
said its an example of the English disease
that believes that association with the Queen reinforces
authority and that antiquity increases respect.
also called the Council a danger to democracy
because it is used to exercise the royal prerogative
and possibly avoid parliamentary approval.
Professor Ann Gregory,
2004 CIPR president, handled negotiations with the Council.
Chris Genasi, 2005 president,
called the charter a milestone for the Institute and
Colin Farrington, director
general of CIPR (COO), said chartered status will help the
public to distinguish between PR practitioners who
are prepared to commit to the industry code of conduct and
to be accountable, and those who arent. He said
the charter represents third party endorsement.
CIPR members are not allowed
to call themselves chartered but can say they
are members of CIPR.
Ethical Front Not Good
the news about PR in the U.S. has not been especially
good for our industry on the ethical front. She referred
to ethical charges involving Fleishman-Hillard and Ketchum
without mentioning either one by name and also discussed
government moves to force greater disclosure of the source
of video news releases.
PR is not
only media relations and must go beyond
media relations to include branding, reputation
management, and building relationships, she said.
PRSAs vision, she said, is that it is the leader
and preeminent advocate for advancing the PR profession.
to "Power Girls," the MTV show featuring Lizzie
Grubman, Phair said this is a cross-cultural experience
you do not need to have." Calling Grubman "a publicist
for celebrities, Phair said she could only look at
the program for five minutes.
Taylor, who was director of global communications
and PA at Sara Lee Foods, is now VP-diversity marketing
and consumer brands in Edelman's Atlanta office. Taylor
shifted from journalism to PR by joining GCI Group, where
she counseled Sun Microsystems, Toyota, AOL and RainbowPush
Edition, July 13,
2005 Page 8
PR leaders (page one)
are expressing faith in the ability of citizens to
carry on their normal lives in the face of possible death
by terrorist acts.
The bombs that went off in London might as well have gone
off in New York based on the anxiety level here and to a
lesser extent in other U.S. cities.
Business leaders are hoping the economy will not be damaged
the way it was after 9/11.
If security operations can make such attacks rare there
will be a lessening of anxiety.
Besides being on the defensive, Americans must go on the
offensive and convince the vast majority of Muslims who
are peace-loving to reject the terrorist elements who are
in their midst.
As Robert Dilenschneider points out, this is what Karen
Hughes, President Bushs aide, will try to do.
Previous attempts by the Administration to do this via
propaganda chief Charlotte Beers, formerly at J. Walter
Thompson, were too advertising-oriented.
Arab countries refused to show some of the video news releases
her team prepared. The Bush Administration should give PR
a greater hand in this.
Another major story
last week was the jailing of New York Times reporter
Judith Miller because she refused to testify in the case
involving the outing of Valerie Plame as a CIA operative.
Everyone we talked to supports Miller and the NYT in fighting
for confidential news sources. Robert Novak, who outed Plame
but who is unscathed, is being condemned by journalists
for his silence.
Also faulted is Time Warner for turning over the notes
of Time reporter Matthew Cooper to the court.
This is the same Time
Warner that didnt object when PRSA and COO Catherine
Bolton sought the identity of an e-mailer who criticized
Bolton via a TW service. As is its practice, TW didnt
even show up in court. It should have.
This was not a case of a teenager violating a music copyright.
No. It was PRSA, whose president-elect is one of TWs
own employees, Cheryl Procter-Rogers.
The filing by PRSA law firm Moses & Singer was threadbare,
a two-page, one-paragraph document with typographical errors
accompanied by the offending e-mail, said Quarto Dunning,
law firm for the e-mailer, known as John Doe.
TW executives should have called Procter-Rogers (or she,
them) to explore the PR and legal angles of an action embarrassing
to all concerned.
Procter-Rogers, like all others on the PRSA board, is blindly
following the oath of silence directors take.
This is one time when board dissidents must speak up for
the good of PRSA and PR.
The board will meet
in New York July 21-23. First order of business should
be the canning of Moses & Singer, an action long overdue.
PRSA needs outside counsel all rightoutside PR counsel.
Responsibility for the Doe debacle rests with
the 2004 board which should have throttled any possibility
of legal steps vs. the whistleblower. Wiser was the 2003
board which, when asked about hiring a detective to identify
leaks at h.q., dismissed this because news of
a detective being hired would swamp whatever good
the detective would do.
Also in the dock is the 2005 board which should have cancelled
the 2004 boards action before it hit the New York
Law Journal. Silence, inaction, dependence on legal advice,
and subservience to h.q. staff have characterized PRSA boards
for too long.
Elected leaders and
PRSA staff bar senior New York PR pros from working
at h.q. because the New Yorkers would see whats going
on and would have a major impact on policy. The non-New
Yorkers dont want to give up any power no matter how
questionable some of the h.q./board actions may be (such
as the move downtown).
Some PRSA leaders
sought a New Yorker for the 2006 board to blunt criticism
that the board lacks anyone from the Big Apple. But no one
Who wants to be on a board where theyre an outcast
from day one, surrounded by 16 others with a grudge against
New York? Donning a muzzle for three years, paying obeisance
to APR, belittling media relations, etc., are not things
New Yorkers want to be involved in... Phair,
in her address to the CIPR in London June 14 (page
7) twice said PR pros do more than media relations.
If she substituted public discussion for media
relations those remarks could not have been made...an
example of PRSAs attitude toward the rich New York
market is the chapters teeny share of the $580,000
in profits made from the conference here last October: $10,000
(part of the funds raised via sponsors)... should
PRSA file defamation charges against Doe,
it would have to provide legal counsel to any or all of
the 50+ employees of PRSA who might be deposed under oath
(since PRSA is paying all the legal bills of employee Bolton)...
the true nature of
the leadership rally of 100+ PRSA chapter
presidents in New York June 10-11 (Fri./Sat.) was evident
when only about half of them showed up for the Sat. morning
No doubt they had fun spending their $500 in walking
around money each got from national, which put the
cost of the weekend in New Yorkat $100,000.
Among things not on
the PRSA website (including the July 21-23 board
meeting) was the trip Phair, Bolton and John Paluszek made
to Trieste, Italy, June 28-30 for the second annual World
PR Festival, organized by the Italian PR Federation
and Global Alliance and spearheaded by Italian PR pro Toni
Muzi . Attendance was 584 from 34 countries (worldprfestival.org).