The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, July 20, 2005, Page 1
BRUSHFIRES $42M WIN
LIGHTS UP N.J.
New Jersey marcom
firm Brushfire has won the Garden States review for
its $42M, three-year travel, tourism and economic development
account. Winning Strategies was the incumbent for the work.
promotion represents the bulk of the $14M/year assignment,
representing between $9M and $13M of the annual budget.
The state was looking for a firm to showcase its vacation
spots as well as attract families and businesses. Tourism
is New Jerseys No. 2 industry behind pharmaceuticals.
agencies Dana Communications, GMMB (Washington, D.C.),
Masterminds, Novocent Partners, Grafica Group and Princeton
Communications Group were the others submitted proposals
and seven were evaluated, according to contracting officer,
based in Whippany, N.J., has worked for the states
lottery on a campaign to attract a younger demographic to
Strategies continues to represent state agencies including
New Jersey Transit and the Department of Human Services
/ Division of Family Development.
C+K HITS CONNECTICUT
Cashman + Katz has picked up the Connecticut Lottery Corp.
account in competition with incumbent Cronin & Co.,
Dennis Chapman, VP marketing & sales at CLC, told ODwyers.
He said they were the only firms pitching the business.
The lottery business is worth about $5 million for advertising,
PR and marketing research over the next three years.
The lottery contributed nearly $270M to the Constitution
States general fund in fiscal `05, benefiting the
education, public health and safety sectors. Officials say
nearly $9B in prizes have been awarded since the sweepstakes
began in 72.
HOPSON HEADS TO RF.
Andy Hopson, who held top positions at Burson-Marsteller,
Publicis Dialog and EvansGroup, has been named head of Ruder
Finns Chicago office. He assumes the duties of Howard
Solomon, who has moved to RFs San Francisco office.
Hopson headed B-Ms northeast region, served as PDs
COO and was the senior partner at EG who negotiated its
merger into PD.
He had been running Real Good Idea, a brand marketing firm
before joining RF to report to Americas president Richard
B-M SCOUTS FOR CEO.
WPP Group executive VP Howard Paster is scouting for a CEO
for Burson-Marsteller following the abrupt exit of Tom Nides
after eight months on the job.
Nides is quitting B-M in a few weeks to rejoin his mentor
John Mack at Morgan Stanley. Mack replaced Philip Purcell
at the helm of the investment banker on June 30 after a
messy executive coup.
Nides, who had never worked at a PR firm prior to B-M,
will work closely with Paster to find a replacement in
order to maintain continuity at the firm, according
to B-Ms one-paragraph July 14 release.
B-M had recruited Nides from Credit Suisse First Boston,
where he had followed Mack in `01 after the 60-year-old
MS president resigned after a bitter power struggle with
At both CSFB and MS, Nides handled corporate communications,
marketing, government relations, human resources and advertising.
He returns to MS as its chief administrative officer and
a member of its management committee.
Nides, who had also worked at Fannie Mae and on the staffs
of former U.S. Trade Rep. Mickey Kantor and House Speaker
Tom Foley, had taken over for 60-year-old Chris Komisarjevsky
B-M, in announcing the hire, touted Nides as an outstanding
communications professional with a superb track record of
leadership in global organizations.
He was expected to build the B-M brand and increase collaborative
efforts with Young & Rubicam.
EARLY OFF TO JAIL.
Shona Seifert, who had headed Ogilvy & Mathers
White House Drug Office account, was sentenced to 18 months
of prison July 14 and fined $125K for her role in bilking
the U.S. Government.
U.S. District Court Judge Richard Berman also ordered Seifert
to draw up a code of conduct for the advertising industry.
Seifert was convicted of one count of conspiracy and nine
counts of submitting false claims to the Government.
She was found guilty of inflating the hours that agency
staffers worked on the anti-drug campaign in `99. Seifert
had been executive group director in O&Ms New
Thomas Early, the former finance director at O&M, received
a 14-month sentence last week and was fined $10,000 for
his role in the plot.
Ogilvy, which is an Omnicom unit, paid a $1.8M fine in
02 to settle civil charges.
Edition, July 20, 2005, Page 2
CHINA OIL DEAL SAID
TO OFFER NO THREAT.
Akin Gump Strauss Hauer & Feld will represent China
National Offshore Oil Corp. and its bid for Unocal before
the Committee on Foreign Investment in the United States,
according to a June 22 confidential engagement letter sent
by attorney Rick Burdick to CNOOC CEO Chengyu Fu. Chinas
government is a 71 percent owner of CNOOC.
The CFIUS ruling could determine the fate of the deal,
according to the July 13 New York Times.
Since its creation in `88, CFIUS, which is headed by Treasury
Secretary Jack Snow, has reviewed whether foreign takeovers
of American companies pose a threat to U.S. national security.
Those reviews largely concerned technology that could be
used to develop weapons.
The Times, however, reports there is a gathering
groundswell in Congress to make sure oil is defined as a
product vital to Americas national security.
That momentum could provide Chevron, CNOOCs takeover
rival, an edge for Unocal.
The Wall Street Journal also reported July 13 that CFIUS
is not expected to probe the $18.5B CNOOC offer until Unocal
shareholders vote next month on Chevrons $16.8B bid.
The Akin Gump letter also says the firm will explain the
Unocal transaction to Members of Congress and state legislators.
It will coordinate strategy with CNOOC financial advisors
Goldman Sachs and J.P. Morgan.
Akin Gump will work closely with Public Strategies Inc.
in developing a roll out scenario and a general media
Rep. Frank Wolf (R-VA) sent a letter to Akin Gump last
week, questioning its role as being on the payroll
of the Chinese government.
He wrote that it was inconceivable that any D.C. lobbying
or law firm would have represented the Soviet Union if one
of its state companys made a bid for a U.S. firm during
the Cold War.
WARSCHAWSKI GOES TO
BAT FOR RIPKENS.
Ripken Baseball, the sales/marketing arm of Hall of Fame
Baltimore Oriole Cal and brother Billy, has hired Warschawski
PR to promote the `05 Cal Ripken World Series
slated for Aug. 12-21.
The Ripkens are dedicated to re-energizing enthusiasm for
baseball among youth, which have been preoccupied with electronic
entertainment and competitor sports, such as basketball/soccer.
The WS will feature 15 teams of 11 and 12-year-old youngsters
from around the world.
There will be ten teams representing the U.S, and squads
from Australia, Canada, Mexico, Korea and the Dominican
They will play on the currently-being-constructed-Cal
Ripken Sr.s Yard, which is a youth-sized replica
of Baltimores Camden Yards, located at RBs Aberdeen
The elder Ripken played, coached and managed in the Orioles
system for 37 years.
He managed both sons on the big league team in `88, and
died in 99.
SAUDIS SPEND $5.6M AT
Saudi Arabia spent $5.6M at Qorvis Communications during
the six-month period ended March 31. The Kingdom spent $7.3M
during the previous period.
The outlays were designed to promote the Kingdoms
commitment to the war on terror and peace in
the Middle East, according to the Washington, D.C.-based
firms Justice Dept. filing.
Qorvis geared up an extensive grassroots media effort that
included editorial board meetings with the L.A. Times, Cedar
Rapids Gazette (IA), Detroit Free Press, Kansas City Star
and St. Louis Post Dispatch.
The Saudis also spent more than $300K for advertising and
symposia conducted with The New Republic magazine.
On the political campaign front, Qorvis CEO Michael Petruzzello
contributed $1,000 to South Dakota Republican John Thune
who defeated Senate Minority Leader Tom Daschle in the 04
RHODE ISLAND HEARS MEDICARE
Rhode Island is looking for interested firms to develop
a marketing and PR campaign to educate the states
elderly population about its pharmaceutical assistance program
and how it relates to Medicare Part D.
The Ocean State has earmarked $750K for the two-month campaign,
which must include public service announcements, direct
mail, town hall meetings and at least one enrollment
party, among other PR efforts suggested by the firm.
There are about 38,000 participants in Rhode Islands
pharmaceutical assistance programs that are the target of
The states Department of Elderly Affairs is administering
the solicitation, which is slated to be awarded by August
1 and concluded by Sept. 31.
California Republican Governor Arnold Schwarzenegger has
removed himself from the payroll of America Media after
a storm of negative publicity triggered by Securities and
Exchange Commission disclosures that he stood to earn at
least $1M a year as a consultant to its two muscle magazines.
The BBC reported the former actor could have received up
to $8M for his service during the next five years as a consultant
to AMs Flex and Muscle & Fitness magazines. The
deal was structured to enable Schwarzenegger to earn up
to one percent of the companys advertising revenues.
The BBC and other major news outlets noted that the muscle
mags receive much of their advertising revenues from dietary
supplements, and that Schwarzenegger has vetoed a bill that
would have had supplements regulated by Sacramento.
Jackie Speier, a Democrat in the California State Senate,
called for the Governor to quit his consultant post because
of the appearance of a conflict of interest.
A Schwarzenegger aide said the Governor did not get involved
in sales or marketing activities at AMO. He wrote a monthly
column for both mags, and provided overall editorial direction.
Edition, July 20, 2005, Page 3
BLOGGER LEADS ANTI-PR
The Internet became ablaze with anti-PR rants after Russell
Beattie, a longtime blogger, who works for Yahoo! in Sunnyvale,
Calif., said he is seeing a notable downward trend
in the quality of the discussion online now that people
in PR have discovered blogging.
Under the headline of PR People Are Morons,
Beattie, whose one stint in PR lasted for six months at
IBM in Boca Raton in 1994, said the great thing about blogging
is we were finally able to cut out these morons and
get to the opinions and ideas of the people who actually
contribute to the world!
He said these bull artists are sort of
weaseling their way back into the conversation somehow and
its annoying. And dont misunderstand, these
people arent trying to participate in the conversation,
theyre trying to `influence it.
Beattie is most annoyed with e-mails from PR people wanting
him to talk about this or that product.
He said he also went through the comments on his blog recently
and deleted crap from PR people pretending to comment
on a post to promote some (usually completely irrelevant)
product or another.
Beattie said he does blogging for fun, and is not
looking to fill column inches or dead airtime with your
He urged bloggers to delete e-mail from PR people. Dont
even respond. Dont link to their websites either.
If someone claims to be some sort of PR expert, just ignore
them. Dont give them a voice. Let them link to each
other in their own cesspool of pitches and press releases,
His posting has attracted dozens of comments
from readers and other PR bloggers. Most of them agree that
PR people have begun to adversely impact blogs.
Michael Clarke, a Toronto-based publicist and a blogger,
said Beattie wasnt wrong, but I dont think
hes entirely fair either. Its a sweeping generalization
and, like absolutely all generalizations, its inherently
flawed, said Clarke.
BRITISH REPORTER RIPS
U.S. PR PROS.
Brett Arends, a British journalist who joined the Boston
Herald last summer as a business reporter, said PR people
in the U.S. wouldnt last a week in London.
Nearly every day I find myself staring at the telephone
handset in disbelief after dealing with yet another example
of `Podunk PR, Arends wrote in the July 10 edition
of the Sunday Herald.
He complained that press offices dont return calls
for four days; media teams cant confirm basic facts
about their company, and everyone leaves their office by
4:51 p.m. on a big news day.
This sort of stuff would be a disciplinary offense
in any decent PR office in the U.K., said Arends.
But its amazingly common over here. And it isnt
just Boston. Its true in New York and elsewhere,
He said U.S. press officers actually seem affronted
if they ever have to talk to the press.
He said some companies employ whole teams of apparent
mutes. I call them Radio Shack PRs because they
could be replaced, without any loss of functionality, by
a ... Radio Shack answering machine.
On the other hand, he said these flacks will
proactively reach out to the press and offer an exciting
interview opportunity with a senior VP
who wants to talk about the challenges facing his
industry. They will then call five times a day to follow
He said journalists get story ideas from a wide variety
of independent sources. But many press offices here,
Ive discovered, are simply incapable of co-operating
with any story that they didnt originate. It doesnt
matter if its positive, critical or neutral. Call
them with an original question and they go to pieces,
TV PRODUCER ATTACKS
Maria Dorfner, founder of NewsMD Communications, a production
company specializing in health-related subjects, said TV
stations should not rely on prepackaged health
Dorfner, a veteran broadcaster who has focused on health
writing, producing and reporting, told Broadcasting &
Cable: Many physicians who migrate to TV news believe
their knowledge and understanding of medical terminology
will make them better at communicating with the public.
But since they lack actual reporting or producing skills,
they end up relying heavily on prepackaged content. They
quickly learn all they have to do is retrack the video with
their own voiceand, presto, theyve got a health
story for the day.
That is not good enough and is dangerous, as these
stories are press releases promoting a product or service.
Tempting as it may be, health reporters should not lean
on satellite feeds to substitute for real medical reporting,
Dorfner also believes it is crucial for reporters to keep
track of experts who will not talk or seem almost
too eager to help.
They may have a financial tie to a product, company
or person related to the story. Reporters should find out
who is talking and why or which medical institutions are
offering access and why (or why not), she said.
number of media and information mergers and acquisitions
that were completed in the first six months of 2005compared
to 231 in the first six months of last year, according to
a report from The Jordan, Edmiston Group in New York.
number of e-mail newsletters listed in the 2005 edition
of the Oxbridge Directory of Newsletters, which is published
in New York. In 2004, the directory listed 588 e-mail newsletters.
number of new blogs created daily, according to a report
by Edelman PR and Intelliseek.
number of states and the District of Columbia that have
adopted shield laws protecting journalists from
having to divulge sources of information given them in confidence.
(Media news continued
on next page)
Edition, July 20, 2005, Page 4
CBS TO START ONLINE
CBS Digital Media and CBS News have announced plans for
a major expansion of CBSNews.com, creating a 24-hour, multi-platform
digital news network, bypassing cable TV in favor of a broadband
In so doing, CBS News will move from a primary TV and radio
news-based operation to a 24-hour on-demand news service,
available across many platforms, drawing on the resources
of the TV network, offering video clips, breaking news and
reports from CBS correspondents.
The new site will mark the debut of Public Eye,
a blog that will create a dialogue between CBS journalists
and the public.
Vaughn Ververs, previously an editor of The Hotline, a
daily web briefing on politics published by the National
Journal, who will be the conduit between the public and
CBS News, will go inside the news gathering, production
and decision-making process via the use of original video
and outtakes, interviews with correspondents and producers,
and input from independent experts, among other methods.
The new site will also have a fully redesigned home page
featuring The EyeBox, an on-page video player
which makes breaking news video immediately available.
CBS correspondents will file, update and expand their stories
throughout the day on CBSNews.com, and CBS Evening
News anchor Bob Schieffer will host a daily online
version of his TV broadcast and White House correspondentsJohn
Roberts, Bill Plante and Mark Knollerwill produce
weekly features to address viewers and users
questions about their beat.
The online sites staff will be doubled to about 60
NET, TALK RADIO
PROPEL BOOK SALES.
Ed Klein, author of The Truth About Hillary,
attributes his controversial books success to the
power of the Internet and conservative talk radio.
The former editor of the Sunday New York Times magazine
believes Sen. Clintons people are putting pressure
on media, especially broadcast outlets, not to interview
Hillary and her people have called up...all the TV
networks and the newspapers and said to them that if you
give Ed Klein exposure, were not going to be very
happy about it, he told WABC Radios conservative
commentator Monica Crowley.
The result: Ive been canceled on many of the
TV shows that I was booked on, Klein said, and
have not had my book reviewed by any of the major media.
Klein appeared on Fox News Hannity & Colmes
the day his book was released on June 21, but the network
canceled three scheduled interviews with the author.
A wave of other cancellations followed, and CNNs
Lou Dobbs Tonight and Sinclair Broadcastings
News Central were the only other programs to interview Klein
about his book.
The New Yorker magazine published a negative review of
the book in its current issue.
Despite the media censorship, the book is on the New York
Times best-seller list. It just debuted on Publishers
Weekly best-seller list in the No. 4 slot.
The Times, which has yet to review the book, published a
disclaimer attacking the book in a column that ran next
to the best-seller list in its July 10 book review section.
L.A. TIMES PUTS SPOTLIGHT
Current, the new Sunday opinion section in the
Los Angeles Times, which made its debut July 10, has five
new columns devoted to the media business.
The following regular and rotating columns will appear:
Love Your Work: A regular column by Joel
Stein on Hollywood and Americas culture of entertainment.
Word Watch: A spotlight on newsmakers
or the media or both who abuse their verbal license.
Outside the Tent: A rotating stable of
writers will offer their criticism of the Times.
Mediavore: A synthesis and critique of
the week as fought out in magazines, radio, and TV or on
the Internet. Each week, a biased observer offers their
narrowly focused take on the good, bad and critically important
issues as covered in a specific medium or across media.
Debriefing: A Times reporter or editor
offers an inside take on a small and, intriguing aspect
of the journalistic trade.
Bob Sipchen is editor of Current.
a former editor of Point magazine, Fortune, Smart Money
and Booz Allens Strategy and Business magazine, was
named editor-in-chief of Business Empowered magazine, published
quarterly by BearingPoint, a business consulting and system
integration firm, based in McLean, Va.
was named editor of Show Circuit, an equestrian lifestyle
magazine, based in Malibu, Calif.
49, deputy bureau chief of Newhouse Newspapers Washington,
D.C., bureau, will take over as bureau chief on Aug. 1,
replacing Deborah Howell,
who went to the Washington Post as its new ombudsman.
Fibich appointed Rick
Beaudette, 56, executive news editor as her deputy.
a 16-year-veteran of USA Today, who left the paper last
May after being accused of using quotes from the Indianapolis
Star, has joined Dittus Communications in Washington, D.C.,
as a senior media adviser.
who was director of PR for a leading workstation company
in the entertainment and digital content creation industries,
has joined Computer Graphics World magazine in Nashua, N.H.,
Edition, July 20,
2005, Page 5
OF PR FIRMS
FLOODED WITH SPEAKING REQUESTS.
Company CEOs are in demand for speaking engagements to the
tune of 3.4 invitations per week, according to corporate
communications officers queried by Burson-Marsteller.
average company fields 175 requests per year, but few corporate
PR officers are satisfied with current means for evaluating
which engagements to accept.
survey of 100 corporate PR execs found the top five speaking
engagements to be the World Economic Forum, Business Roundtable,
Detroit Economic Club, Fortune and Business Week.
the research, B-M has launched an executive positioning
practice to develop speaking platforms, high-profile opportunities
and bolster messaging.
firm has developed an executive conference navigator
product to monitor the conference landscape and help companies
target the right opportunities.
HITS THE STREETS.
San Diego-based Formula has set up a grassroots unit to
handle street marketing and other services.
The new practice, Formula
Street, handles work like product sample distribution, mobile
marketing and in-store demos. The firm has a database of
brand ambassadors with experience in grassroots
Formula is currently working
on such campaigns for Newcastle Beer, XaviX, Sanyo and Real
Communications, New York, was tapped by the BBC to
help conduct interviews with high-profile guests and performers
at the Live 8 benefit concert earlier this month.
The firm booked interviews with Jon Bon Jovi, Keith Urban
and Stevie Wonder, among others.
& Burling, a Washington, D.C.-based law and lobbying
firm, has aligned with Democracy, Data & Communications,
to provide communications support for political action committees.
DDC markets public affairs services for PAC activities like
fundraising , accounting and reporting.
a Miami-based firm set up by former BBC journalist and U.S.
media strategist for the British government Mark
Hopkinson, has been tapped by WorldCompliance, which
develops services to screen for terrorists and other criminals,
to promote its services among banks and financial institutions...
Corona, Calif., has opened a Sacramento office to serve
Northern California clients like the Economic Development
Corp. of Shasta County and Liberty Benefit Insurance Services.
Mark Garcia, senior A/E who oversees the firms Hispanic
outreach practice, manages the downtown office (1007 7th
St., #504, Sacramento, CA 95814-3410; 916/446-6381)... Santa
Barbara-based Davies has also opened a Sacramento
office headed by Robb Rice, senior VP of public affairs.
The firm, which also has an office in Los Angeles, said
it is exploring other partnership and acquisition opportunities
in the state.
Communications, New York/Skin Deep, new
magazine slated for August launch aimed at educating the
public about plastic surgery, skin care, health and anti-aging.
Initial circulation is pegged at 500K.
Group, New York/May Department Stores, for launch
of House Beautiful Home Collection;
Openwave, for corporate and product comms.; Otsuka America
Pharmaceutical (Japan), for U.S. comms.; Quiznos, for events
and consumer PR, and Union Bank of California, for corporate
and executive comms.
PR, Huntington Station, N.Y./Positive Changes Hypnosis
Center, as AOR for PR.
Industries, for a national PR and mobile marketing
campaign to support an ATV to be launched this fall.
Zimmerman Agency, Tallahassee, Fla./CasaMagna Marriott
Puerto Vallarta Resort; Renaissance Aruba Resort & Casino,
and Grand Cayman Marriott Beach Resort.
Ink., Miami/Hotel Victor, on-site eatery Vix and
Spa V, for regional and national PR; Tarsadia Hotels, for
launch of Hard Rock San Diego property, from construction
phase to December 06 launch; Acqualina, Sunny Isles,
Fla., resort slated to open in November, for a regional,
national and international PR campaign; Il Mulino New York,
restaurant, for regional and national launch for its Acqualina
location; Revolution, The Nightclub (Ft. Lauderdale), and
Brownes & Co., Miami Beach retailer, for national/regional/trade
Chicago/Innovene, a $9B company which spun off from BP Group
in April, for global launch of the company, corporate counsel
and support in plant communities worldwide. The new entity
is headquartered in Chicago with 8,500 staffers.
Layne & Co., Farmington Hills, Mich./Michigan
Institute for Neurological Disorders, as AOR for PR.
PR-IR, Boulder, Colo./Cardinal
Communications, broadband services, for public and
Associates, Boulder/Thanasi Foods, privately held
specialty foods company focused on co-branded products like
Jim Beam sunflower seeds and beef jerky, for communications.
Factory, San Mateo, Calif./Yodlee, software for financial
services sector, for corporate brand work and comms. materials;
Fortify Software, to create a new positioning and messaging
platform (the firm creates its security starts here
tagline), and AIA, bail bond surety, for integrated marketing
Marketing, Sausalito, Calif./Micro Analytical Systems,
tech systems for gauging purity of foods for manufacturers
and retailers, for PR and marcom.
Slaven Publicity, Los Angeles/Three Dots, clothing
company opening its first U.S. Boutique in L.A. in September,
and Chinese Laundry, footware.
Edition, July 20, 2005, Page 6
UNVEILS MONITORING TOOL.
Medialink has developed an in-house broadcast monitoring
service that digitizes, index and searches the video and
audio from TV programming.
New York-based broadcast PR company says its new Mediavision
platform can find specific content within minutes of broadcast
by searching the closed captioning text.
service is also in line with Medialinks Teletrax digital
watermarking system, which tracks video for clients.
Moskowitz, president/CEO and chairman, said the company
began working on the technology 10 years ago and has received
four patents related to Mediavision.
noted the three-part progression of PR services Medialink
now offers the companys main services produce
and disseminate content while Teletrax tracks its broadcast
and Mediavision shows how the content looked on broadcast.
LAUNCHES MEASUREMENT SERVICE.
has launched its own media measurement and evaluation called
service, intended to be deployed over a three-month period
for a product launch, for example or used
on an annual subscription, provides monthly reports on volume
of coverage, tone, presence of key messages, length, and
equivalent ad value. PRN said quantitative measurements
are evaluated based on a companys comparison to competitors.
COO Dave Armon said the company found via focus groups of
customers that measurement services are cost and time prohibitive,
despite demand for better means.
and American Greetings took part in tests of the service
and both reported positive feedback.
ELECTS NEW PRESIDENT.
Kathryn Blanchard, president of Charlotte, N.C.-based Crown
Communications, was elected president of the IPREX network
of independent PR firms, succeeding Ralf Weber of ME Werbeagentur
Weber held the reins from
2003 through 05. Jim Walsh of Walsh PR (Dublin, Ire.)
continues as president for Europe for the next two years.
Gwinavere Johnston of JohnstonWells PR in Denver is president
for North America. IPREX counts 50 member firms.
number of e-mail newsletters nearly doubled in the
last year, according to the new edition of the Oxbridge
Directory of Newsletters.
Oxbridge tallied 935 e-letters
this year, up from 588 in 04, including titles like
Trailer Life & Motorhome News and Woodworking for Women.
The new edition of the directory counts 11,985 print and
online newsletters in the U.S. and Canada. www.mediafinder.com.
On the Scene Productions,
Los Angeles, produced a video highlights package for KFPR
for the release of the original Live Aid benefit concert
on DVD. Hits included NBC Nightly News, Fox
News Channel and E!.
Zimakas, general manager of emerging markets for
AOL, to Travelex, a New York-based foreign exchange services
company, as VP of marketing and PR for the Americas.
Hallmark, director of comms., Maryland
Environmental Service, to Potomac Communications Group,
Washington, D.C., as program director of strategic media
Nolan, intern for GMMB, to The Investor
Relations Co., Des Plaines, Ill., as an A/E.
Moritz Rabatin, senior VP, Dan Klores Comms., to
Olson + Co., Minneapolis, as PR director in charge of the
marcom firms burgeoning PR unit.
Henderson, associate director of Ketchums Southern
region and director of Texas, to executive VP and general
manager for Edelmans Southwest region, overseeing
Dallas and Austin and a staff of 30.
Rakowitz, VP of PR and promotions, Playboy Enterprises,
to SurfNet Media Group, Tempe, Ariz., as chief marketing
Wheeler, independent PA consultant, to Perry Communications
Group, Sacramento, Calif., as a VP. Amy
Wall, legislative and PR assistant for the Veterans
of Foreign Wars, Dept. of California, joins as a senior
A/E and Brian Fitzgerald,
account manager, Crocker/Flanagan, joins as a senior A/E.
Draper to senior A/E and Matthew
Dianella to A/E, Formula, San Diego.
Grody, who started his PR career in 1961, died July
9 in Palm Desert, Calif., where he lived and ran his PR
firm. He was 67.
was held July 12 in Palm Springs attended by his family
and wife, Jackie Black Grody, who is a relationship coach
based in Pasadena, Calif.
native graduated from the Univ. of Wisconsin in 60
with a degree in journalism/PR, and went to work in the
PR department at General Motors in Detroit, where he stayed
until 73, when he joined the Natl Alliance of
Businessmen as VP/public affairs.
He left NAB
in 74 for the agency side, starting with a stint at
Carl Terzian Assocs. In 75, he established Grody/Tellem
with Susan Tellem and continued as chairman after it became
Rowland Grody Tellem in 88.
Grody was CEO of The Rowland Co./Western U.S. He left to
open Mark Grody Assocs. in Los Angeles, closing that firm
in 93 to join Ogilvy Adams & Rinehart as EVP/general
manager for L.A. He left OA&R in 96 to reopen
Mark Grody Assocs.
avid golfer, enjoyed playing with clients and at meetings
of the Counselors Academy and PRSA. He wrote Corporate Golf:
How to Play the Game for Business Success in 1996 and the
Mark S. Grody Core Values Grant was created this year by
the World Golf Foundation to provide scholarships to young
can be made for the grants via Julie Sykes, World Golf Village,
425 South Legacy Trail, St. Augustine, Fla. 32092.
Edition, July 20, 2005, Page 7
GRABS LUNTZ RESEARCH STAKE.
Omnicom Group has acquired a 70 percent in Washington-based
Republican polling firm Luntz Research Cos., which is headed
by the often quotable Frank Luntz.
is the guiding light behind Newt Gingrichs Contract
with America, and has appeared on Meet the Press,
Nightline, Crossfire, Capital
Gang, The Jim Lehrer Newshour, The
Montel Williams Show, The Charlie Rose Show,
Politically Incorrect, and Hardball with
Chris Matthews to discuss a range of political issues.
was in the July 14 Boston Globe, panning the appearance
of New York Sen. Hillary Clinton at West Point on July 13
where she announced plans for a bill to add 100,000 soldiers
to the Army.
has advised former New York Mayor Rudy Giuliani and companies
such as McDonalds, American Express, AT&T and
CEO John Wren, in a statement, praised LRC for realizing
the best messages use the language of the audience,
not the client. He expects LRC will help OMC clients
reposition brands or deal with crisis management
is being renamed Luntz Maslansky Strategic Research to mark
the work of market research president Michael Maslansky.
ENTERS GUILTY PLEA.
A month after striking a deal with the U.S. Attorneys
Office, former Fleishman-Hillard SVP Steve Sugerman pleaded
guilty as expected July 11 to three counts of fraud for
his role in padding F-Hs bills with the City of Los
participating in $120K of overbilling the citys Department
of Water and Power over two years.
The 41-year-old former
executive will testify against former F-H/L.A. office head
Doug Dowie in November. Dowie and former SVP John Stodder
have pleaded not-guilty to several counts of fraud and conspiracy.
The U.S. Attorneys indictment against Dowie and Stodder
alleges F-H overbilled the DWP by $300K.
F-H settled charges of
inflating bills in April for $4.5M and agreed to waive $1.3M
in unpaid invoices to the citys DWP, Harbor Development,
Dept. of Airports and Convention and Visitors Bureau.
LANDS EXTENSION AMID REVIEW.
The Illinois Lottery has extended Hill & Knowltons
$300K/year PR contract for two months as a review failed
to produce enough bids.
H&Ks pact was
extended through August 31, 2005, a $45K extension. Losa
Crites, contracting officer for the Lottery, told ODwyers
the initial RFP did not yield an adequate number of responses
because it was only available to contractors registered
with the state system.
The proposal phase was
extended through July 8 to accommodate pitches from non-registered
The three-year contract
covers image management, winner awareness, and PR support
for the Lotterys games. H&K has handled the lotterys
PR account for eight years.
Creative Response Concepts placed the July 7 New York Times
op-ed piece in which Roman Catholic Cardinal Christoph Schonborn
of Vienna argued that the concept of evolution may not be
in the line of the Churchs teachings.
Schonborn, a close ally
of Pope Benedict XVI, took aim at the concept of natural
selection and survival of the fittest.
The Cardinal quoted a recent homily of Benedict in which
the Pope said, We are not some casual and meaningless
product of evolution. Each of us is the result of a thought
He wrote: The Catholic
Church, while leaving to science many details about the
history of life on earth, proclaims that by the light of
reason the human intellect can readily and clearly discern
purpose and design in the natural world, including the world
of living things.
CRC represents the Discovery
Institute in Seattle, a leading proponent of intelligent
design. That idea holds that the richness and complexity
of life on Earth could not have been developed without input
from a master designer. Critics say ID is just another version
COUPON MAG NEARS PUBLICATION.
Hunter Publications, a Fort Lauderdale-based boutique publisher,
is preparing to launch the inaugural issue of Its
About Pride, a quarterly coupon magazine targeted to South
Floridas gay community.
been a really respectable magazine that has approached the
gay community, said publisher Hunter Teran, a gay,
ten-year resident of Fort Lauderdale. He told ODwyers
that gay publications rely too much on ads for masseuses,
escorts and bars, none of which will be included in the
new magazine. Gay people are like everyone else. They
have homes and cars and jobs. They deserve to be approached
in a normal way, and thats what were doing,
said Teran. You can have [Its About Pride] on
your kitchen table and your mom could look through it without
The first issue, covering
September through November and running about 16 pages, will
be mailed to about 15,000 homes in Fort Lauderdale and 5,000
copies will be available in high-traffic areas,
Teran said. The issue is not yet full but Teran said he
expects it to be by press time. Advertisers will also be
linked on the publications website.
Richard Weber, president of technology boutique firm Wildfire
PR, has joined Hill & Knowltons Blanc & Otus
high-tech unit in Austin.
He had been a VP at Springbok
PR, the high-tech firm that Cohn & Wolfe shut down in
`02 after a little more than a year of ownership.
Weber also held posts
at Edelman, Brouillard Communications and Citigate Dewe
Rogerson in New York.
Valerie Judd, who heads
B&Os Austin operation, praised Webers strong
background in enterprise system management, semiconductors
and telecommunications in announcing the new hire.
Edition, July 20,
2005 Page 8
the attempt to make Presidential advisor Karl Rove take
the hit for the outing of Valerie Plame as a CIA
operative, continued at full blast as of press time.
PRs dog in this show is the jailing of New York Times
reporter Judith Miller for refusing to give up her source
on this story.
PRSA president Judith Phair has supported Millers
right to have confidential sources. We applaud PRSA for
this stand partly because it means PRSA leaders can no longer
criticize this page when we cite confidential sources
about PRSA topics.
Rigid party lines have now been drawn in this dispute with
pro-Rove supporters refusing to budge and attackers (including
Democrats, the liberal press, etc.) continuing their quest
for more evidence.
As an example of the ferocity of the debate, Joseph Wilson,
husband of Plame, was accused by the New York Post July
14 as having lied thoroughly and repeatedly
about his wifes role in sending him to Nigeria, lied
about whether Saddam was seeking uranium there, and lied
about whether Wilsons mission was authorized by VP
Richard Cheney or CIA director George Tenet.
The James Carville/Mary
Matalin show, which played at the 2003 PRSA national
conference in New Orleans, was the keynote presentation
at the conference of the Intl Assn. of Business Communicators
June 26-29 in Washington, D.C.
Reporters at the IABC conference had to agree in writing
not to use any direct quotes of either Carville
or Matalin. Reporters had been forbidden to tape record
C/M at the PRSA meeting.
IABC took a dive in agreeing to such conditions for C/M.
It should have gotten other speakers since the entire 14,000
membership of IABC is helping to pay for the conference
(not just the 1,400 in attendance) and they deserve to know
whats being said.
According to David Murray of The Ragan Report, which covered
the IABC meeting, Carville told the IABCers exactly what
he told PRSA members: that the sound bite is
the best form of communication and no issue is too complicated
Murray said the attendees had a good time and were satisfied
with the networking events. But he found that with the exception
of C/M at the beginning and Hewlett-Packards CEO Mark
Hurd at the end, the meeting was uninterrupted by
a single inspirational mind-stretcher of questionable relevance
to the work of professional communicators.
One IABCer attending his first conference told Murray he
was surprised and disappointed to learn IABC was so
New chair Warren Bickford of Canada and the new board (reduced
to 12 from 24) considered an advocacy program
on PR ethics and other current issues but tabled the idea.
IABCs 2004 finances, released to the members nearly
six months after the close of the fiscal year Dec. 31, 2004,
included revenues of $4.6 million, providing a surplus of
$163,416. IABC still has net assets of minus-$502,377 because
of the $1M loss on the abortive website called TalkingBusinessNow.
The balance sheet shows $1.54M in deferred dues,
which is more than half of dues income of $2.21M.
IABC does not book all dues immediately because it says
it owes future services to members. It does not book income
it has not earned.
Looking over the presentations
of the three candidates for president-elect of PRSA
(treasurer Rhoda Weiss and directors Steven Lubetkin and
Tom Vitelli), we find none mention the problem of PRSAs
dysfunctional governance including the inordinate power
of h.q. staff.
We believe it is the staff, aided by a few past and
current leaders, that bars senior members from working at
h.q., a root cause of dysfunction.
Staff controls the PRSA web and PRSA publications,
omitting trips to be taken by staff and leaders (China,
London, Trieste, Italy), dates of board meetings, or other
subjects that might cause member concern (such as the legal
pursuit of an anonymous e-mailer who criticized COO Catherine
Bolton last Oct. 18).
Staff refuses to post on the PRSA website an address
book of the 290 Assembly delegates, making it easy for rank-and-file
members to express their opinions to them. These e-mail
addresses are readily available on chapter websites.
The move downtown away from members and the media
was staff motivated.
The Sarbanes-Oxley Act, calling for outsiders on
boards, has been ignored for years by PRSA. Vitelli, in
his pitch, says there has been much talk about
SOX at PRSA but no rigorous process for following
The 110 PRSA chapters are stroked into submission
by staff and national leaders, partly via the weekend
in June in New York for presidents-elect which costs
The 50 or so chapters with 100 or fewer members like having
their inordinate voting power in the Assembly and no leader
appears ready to challenge this inequity by the obvious
reform of proportional voting (one vote per chapter member).
Weiss, in her pitch, says organizations improve by
passionately embracing change. We dont see any
change being advocated for PRSA.
25 or more staffers go to the national conference
each year although PRSA members in the conference city,
who are just as expert in handling meetings, could do the
job, saving $$.
Lubetkin wants more help for PR pros who are forced to
start their own firms while Vitelli notes PRSA has been
hit with alarming declines in support by big
PR firms and corporations.