The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, July 27, 2005, Page 1
TEXAS SEEKS TRANSPORT PR.
The Texas Department
of Transportation is seeking proposals from firms through
late August for an agency-wide communications audit and
the development of a strategic communications plan. The
state agency, which employs 15,000 people across six offices
and doles out a $2 billion budget, has embarked on the first
year of a five-year strategic plan to provide safe,
effective and efficient movement of people and goods
throughout the second largest state in the union behind
officer Gracie Saucedo said the RFP is a new requirement.
Budget information is not available, she said.
firm must have at least three years experience within the
last seven years in conducting such an audit or similar
services, and in carrying out strategic communications services,
according to the RFP.
DoT wants recommendations for improving and implementing
internal and external communications strategies as it faces
a revenue squeeze (Texas fuel tax hasnt risen
since 91, but the DoTs infrastructure has grown),
a growing population (up 1.3M from 2000 to about 22M) and
the maintenance of key routes for NAFTA trade. Gov. Rick
Perry has proposed an ambitious 4,000-mile Trans-Texas Corridor
program to complement Texas interstates with separate
car/truck lanes, high-speed commuter rail service, commercial
railways and utility lines across the state.
to the RFP are due by August 23 and a pre-bid conference
is slated for Aug. 19 in Austin (questions for the conference
are due Aug. 2).
BKSH HIRED BY PENTAGONS
Burson-Marstellers BKSH & Assocs. has been hired
by The Lincoln Group, one of three firms selected last month
by the U.S. Special Operations Command, to wage psychological
warfare on behalf of the Pentagon in Iraq and other hot
Chairman Charlie Black, the former Republican National
Committee spokesperson and advisor to Presidents Reagan
and Bush, heads the account with Gardner Peckham, senior
policy advisor to former Speaker of the House Newt Gingrich.
BKSH has experience on the Iraqi front earned from work
for Ahmed Chalabi and his Iraqi National Congress.
Col. James Treadwell, director of the Joint Psychological
Operations Support Element, said TLG was selected to develop
cutting-edge types of media, including radio/TV
ads, documentaries, text messages, Internet spots and podcasts
for the U.S. military.
SORRELL IS WPPS
WPP Group CEO Martin Sorrell hauled in $40 million in 04
compensation, which made him the highest-paid CEO among
the U.Ks top 100 companies.
The 60-year-old executives pay package was up 10-fold,
according to Bloomberg, and bucked a trend of slowing compensation
Sorrells compensation more than doubled the No. 2
executive on the FTSE 100 Index Bart Becht, CEO of Reckitt
Benckiser. He earned $15.6 million.
More than 80 percent of Sorrells compensation stemmed
from long-term incentive plans.
MERGENTHALER TAKES IPG
Frank Mergenthaler, who was CFO at direct marketer Columbia
House, has joined Interpublic in the same capacity, succeeding
Bob Thompson who left after a year of service. He will receive
a $750K salary, and is entitled to a minimum $750K in 05
Mergenthaler views himself as an operating partner
to IPG CEO and former MONY head Michael Roth.
He took the CH post after its leveraged buyout by the Blackstone
Group. He got high marks for overhauling its information
technology functions and cost rationalizations.
Previously, Mergenthaler was senior VP and deputy CFO at
Vivendi Universal and chief accounting officer at Seagram
Co., leading corporate overhead reduction initiatives. He
was at Price Waterhouse from 83 to 96.
KC MAYOR JOINS F-H.
Carol Marinovich, the former mayor of Kansas City (Kan.),
has joined Fleishman-Hillard as head of its public affairs
practice in Missouris K.C.
She will focus her attention on healthcare, energy, real
estate development and transportation.
The Kansas City Star lauded Marinovich, who stepped down
earlier this year, as one of the areas best-known
The Star credits Marinovich with leading political
reform and an economic turnaround in what was once a downtrodden
municipality in the metropolitan area.
Marinovich, during her tenure as mayor, attracted the Kansas
Speedway and Berkshire-Hathaways Nebraska Furniture
Mart to the K.C. area.
In 02, Governing Magazine named Marinovich one of
the nations top 15 public officials. She was the first
woman elected to serve on the K.C. council in 1989, and
became mayor in `97.
F-H has about 100 staffers in its KC office, which is headed
by Anne St. Peter.
Edition, July 27, 2005, Page 2
IPS PROMOTES U.S. RETURN
International Policy Solutions has a $360,000 contract with
the transitional government of Somalia to encourage the
Pentagon and Dept. of Homeland Security to provide the logistical
support to rebuild the Horn of Africa countrys infrastructure.
Somalia has been ruled by warlords since they ousted military
dictator Mohamed Siad Barre in `91. The `93 U.S. humanitarian
mission to Somalia resulted in the death of 30 American
The International Crisis Group (Brussels) issued a report
this month that called Somalias capital city of Mogadishu,
the home to al Qaeda operatives and jihadi extremists.
The transitional government moved from Kenya to Mogadishu
in June. It expects to function with the help of 10,000
peacekeepers from the African Union.
IPS is headed by former Congressman Bill Brewster. He is
to pitch the transitional governments commitment to
wipe out terror cells and eagerness to work as an ally of
the Bush Administration in the war on terror.
Brewster serves as Somalias official representative
to the U.S., United Nations, European Union and Gulf States.
Qorvis Communications has done some pro-bono work for Somalia.
MIAMI WANTS FIRM TO
PUSH KIDS HEALTH.
Miami-Dade Countys public entity set up in 02
to support childrens health and development initiatives
is looking for between three and five firms to guide its
marketing communications on a project-by-project basis.
Emily Cardenas, senior communications manager for The Childrens
Trust, told ODwyers she anticipated a PR contract
would not exceed $50K-$75K a year for a lead agency. She
noted the Trust is also looking to bring in its first ad
agency and foresees an annual budget of nearly $3M for its
That could grow if other partners come in with an
additional investment, she said.
The Trust has issued an RFQ and is soliciting proposals
through August 1. As a government entity in Florida, it
cannot keep a firm on retainer so the work is set up on
a project basis.
In the short term, the Trust want its firms to establish
the agency as a leading authority and resource on
childrens issues, to inform the public of the
needs of Miami Dades children and families, and to
improve the quality of services to children and families,
according to the RFQ.
That work includes multicultural campaigns, staff media
training, crisis management and event planning. In the long
term, the Trust faces a voter referendum in 2008.
GolinHarris created the Trusts five-year marketing
plan and Cardenas (emily.cardenas@thechildrenstrust .org)
said shes certain the firm will be competing for the
ongoing, longer-term relationship.
Cardenas also noted the Trust is not inclined to hire a
national agency that does not have a strong local presence
in the Miami market, a point she said was not made in the
OMNICOM ACQUIRES ZIMMERMAN.
Omnicom has purchased The Zimmerman Agency, a leading ad/PR
firm in Florida.
Curtis and Carrie Zimmerman, husband and wife, launched
the Tallahassee-based firm in `87.
Carrie handles the travel PR side of the business and counts
the British Virgin Islands, Diners Club/MasterCard and Marriott
properties in Aruba, St. Kitts, Curacao, Grand Cayman and
Puerto Vallarta as clients.
The firm recently received national coverage for the opening
of the Muse Hotel in New York with a promotion based on
the hit ABC series Desperate Housewives.
OMC is acquiring TZA via its Zimmerman and Partners, an
ad/marketing entity in the Sunshine State. Its CEO Jordan
Zimmerman is not related to TZA executives. The two shops
will form a holding company called Zimmer Holdings.
TZA has 80 employees.
QORVIS SWEATS IT OUT.
Saudi Prince Bandar, who enjoyed exceptional access to Presidents
Bush, resigned July 20 as the Kingdoms Ambassador
to the U.S. He is stepping down for personal reasons.
The Prince, who earned the nickname Bandar Bush,
was the key figure in the PR campaign orchestrated by Qorvis
Communications to position the Kingdom as an ally in the
war on terrorism, despite the fact that 15 of
the 19 Sept. 11 hijackers and terrormaster Osama bin Laden
were born in Saudi Arabia.
The Saudis spent nearly $13M for PR at Qorvis during the
one-year period ended March. Despite that hefty outlay,
Judith Kipper of the Council on Foreign Relations told Reuters
there is a huge gap of misunderstanding between
Saudi Arabia and the U.S.
The Kingdom is shifting Prince Turki al-Faisal, its Ambassador
to the U.K., to Washington.
He was Saudi Arabias intelligence chief for nearly
a quarter century before being posted to London in `03.
HILL TAKES NEW PR POST
Janet Hill, senior VP for MTV Networks and a former top
publicity exec for Miramax Films, has been tapped by Paramount
Pictures for the new post of executive VP of corporate communications.
Based in Los Angeles, Hill heads internal/external/ business
and media communications and PR for the Viacom entertainment
She reports to Gerry Rich, president of worldwide marketing,
and will work alongside Nancy Kirkpatrick, EVP/worldwide
publicity. Kirkpatrick and her team head day-to-day feature
publicity for Paramount.
Hill managed MTV Networks internal and external communications,
based on the West Coast and worked with Paramount on MTV
Films releases like Jackass: The Movie and The
She was formerly EVP for publicity for Miramax in an eight-year
career beginning in 94 and earlier was a partner in
Yorke & Hill PR.
Hill also held posts at Tri-Star and was a senior A/E for
Edition, July 27, 2005, Page 3
EDITORS SEEK PRODUCTS
FOR GIFT GUIDES.
The Publicity Club of New York took a look at Holiday Gift
Guides at its July 19 luncheon meeting with four magazine
On the panel, which was moderated by PCNY president Peter
Himler, were Tom Conlon, gift guide editor of FHM; Lisa
Arbetter, executive editor of Cargo; Margot Gilman, deputy
editor of Ladies Home Journal, and Jacqui Stafford,
senior editor/style director of Shape.
You can start getting us stuff now, said Conlon,
who is only interested in gadgets and gear that is really
technology-focused, such as stereos, MP3 players,
flat screen TVs, computers, laptops, digital cameras, satellite
radios, and the like.
We shoot everything that we feature in the gift guides,
so while well take photos to look at for submissions
we need everything sent to us so we can shoot it. But we
want the newest stuff that you guys can possibly give us,
especially in early August.
He said week-long shooting begins Aug. 15.
As far as price ranges for products, everything from
small, little, inexpensive gadgety type products to those
large, aspirational $20,000-type products is considered.
Nothings off limits, were including everything,
Arbetter said the scope of Cargos gift guide is basically
the same as the magazine, which she described as a buyers
guide for men that covers everything that guys are interested
For the gift guide, well be looking definitely
at mens fashion with an emphasis on accessories, and
everything from every price point from the smallest little
gadgety thing up to a big plasma TV, CDs, DVDs,
books, video games, all sorts of home products, desktop
items, kitchen gadgets, barware, liquor, wine.
She said womens gifts will have an expanded section
in this years gift guide. Some of the items to be
featured will be jewelry, lingerie, small leather goods,
beauty products, and things like that.
This years gift guide will have a section covering
kids gifts, ranging in age from toddlers up to teens.
Arbetter said the magazine is always looking for experts
to add credibility and authority to some of the stories
and provide tips to help men navigate the holidays, so were
looking for etiquette experts, people who use the products
to talk about how best to use them, people who are experts
in a field.
Your pitch can come whenever. Whenever youre
ready, were ready because we start shooting, also,
in mid-August, she said. We have a rolling shoot
through mid-September, but its best to get your pitch
in as early as possible and we would definitely need products
in the middle to end of August. If it is a tech item or
something well need to play with and test, then well
need it before that.
She advised the publicists to include the release date,
the price, whats new and unique, a photo and, if the
product is in stores yet.
She said the information should go to the senior editors
on the staff who cover all different categories. She offered
to forward along pitches if PR pros arent sure who
to pitch and noted e-mail is usually best.
Gilman said editors begin previewing products for the gift
guide section in the third week of August.
The way we go at it is its really a price story.
We find that a cover line on the magazine, `Great Gifts
under $30 works really well for us so we really try
to stick with that, she said.
She pointed out the gift guide is divided by the person
for whom the gift is intended, and the categories change
every year, but typically they are gifts for children, gifts
for men, gifts for female relatives or friends, dogs, foodie
friendsits a little bit of a wild-card
She said publicists should send their pitches to the editors
of each of these categories. Take a look at the masthead
of the magazine: address home-related ideas to our home
editor, beauty-related items to our beauty editor, etc.,
Gilman canvassed the different editors before she came
to the meeting to find out how they like to be approached.
She said the woman whos handling toys likes to see
the toys, its really hard to make a judgment
about gifts for kids just based on photographs, you want
to take it out of the box, feel it and play with it. Our
fashion editors are happy to be approached by e-mail and
they like to get books of photos, not just one thing but
She also wants to see the product. We dont
need to know the story behind it, we dont need to
know that the creator of this particular item came up from
poverty or whatever, its all about the product,
She said the magazine shoots all of its own photos for
Stafford said Shapes gift guide, which is running
in December, is devoted to beauty products.
The editors want to know if the products are beneficial
because Shape is a health, lifestyle and wellness publication.
So do make sure that is in your pitch: what good is
this doing?, said Stafford. It might look great
on the page, but is this something we can actually use thats
good for skin? What are the ingredients for us, are they
going to be beneficial for our reader?
She pointed out editors are not influenced by which celebrity
uses any product.
We dont use celebrities on our cover so dont
feel that simply because you dont have celebrity endorsement
we wont be interested in your product, thats
not true at all, she said.
She said the editors are interested in products that are
new, innovative, so in your pitches make sure we know
why we should use this. It could be a particularly bland-looking
product, but if its got some fabulous ingredient to
it or its got some real piece of news attached to
it that you think a reader would love to know then please
do pitch us.
The editors need everything for the gift guide by August.
(Media news continued
on next page)
Edition, July 27, 2005, Page 4
SURVEY PINPOINTS MEDIA
The results from Bennett & Co.s 15th annual media
survey, which pulled in responses from a nationwide gamut
of nearly 500 journalists, found the majority of journalists
still rely on PR pros for information, but online media
rooms and blogs are becoming more popular.
While contacting a PR pro was the choice of 57% of the
polled media when looking for additional information, 33%
said they are turning to online media rooms as their preferred
method of obtaining additional information for a story,
and 11% of the respondents said web logs, which are better
known as blogs, is their preferred source.
Nearly 80% of the journalists said they have spoken with
a PR pro in the past week. Sixty-six percent of the respondents
indicated they get 1 to 10% of their story content from
a PR firm, while only 2% admitted they get most of their
story content from a PR source.
Laura Bennett, president of the Alamonte Springs, Fla.-based
PR firm, said this years survey reflects preferences
from a gamut of journalists nationwide, including USA Today,
Time magazine, Los Angeles Times, Washington Post, and NBC,
ABC, CBS and Fox affiliates nationwide.
Bennett said the survey of more than 10,000 media also
scopes the preferences of daily and community newspapers,
trade publications, consumer magazines and TV and radio
Journalists surveyed cover beats including travel, features,
tourism, sports, technology, business, real estate, seniors/retirement
Read Every E-mail
Things have certainly changed since the first survey
in 1990, said Bennett, who pointed out 80% of journalists
surveyed 15 years ago, including some of whom are the same
ones surveyed in 2005, said they preferred to have information
provided by postal delivery.
This method (snail mail) has seemingly
been left in the past, as 85% of this years respondents
say they prefer immediate delivery through e-mail,
The majority43% of the mediasay they read every
e-mail except for obvious SPAM. This response is down from
last year when 70% indicated they read every e-mail.
The survey found many journalists are prioritizing their
e-mails, 32% read all e-mails from senders they already
know and then try to get to the others later.
Interesting subject lines were tabbed by 12% of the group
as the best way to get them to read an e-mail.
A personalized address versus a dear editor
is an attention grabber according to 56% of those surveyed.
Also, nearly two-thirds of the survey respondents said
news releases written with proper AP Style are not important
You dont have to use complete sentencesjust
outline the main points, said an assistant editor
for Robb Report.
It should only take about 10 seconds to read a release.
Chicken Soup for the Soul Magazine made its national debut
with its fall edition on July 26.
The magazine, published by Modern Media, may be one of the
first publications created from a successful book, according
to Diane Stefani, who handles PR for the magazine, whose
11 investors include Jack Canfield and Mark Hansen, co-authors
of the best selling book series.
J. Mignonne Wright, who started the now-defunct American
Magazine, is editor-in-chief of the magazine, which will
incorporate the inspirational message of the Chicken Soup
books (100 million have been sold since its inception).
Of the 11 investors, the 31-year-old Wright, who is based
in Memphis, Tenn., is the only female investor. She is also
a member of the board of directors of Modern Media.
Its mission is to `change the world one story at
a time, yet be fun and full of information for women
ages 25-54, said Stefani, a former publicist for Playboy
and the New York Daily News who is with the Rosen Group
in New York.
The magazine plans to print two issues in 2005 and go bimonthly
The magazine, which will be sold in Wal-Mart, Barnes &
Noble, and other major retailers, will begin with a circulation
of 150,000 and print 200,000, Stefani said.
will begin publishing as a monthly food magazine in Feb.
2006 via distribution in more than 1,200 daily newspapers
with a combined circulation in excess of 6 million.
The magazine will be published by Franklin, Tenn.-based
Publishing Group of America, which published American Profile,
and operates Hometown Content, a syndicated news service.
The company has offices in New York, Los Angeles, Chicago,
Detroit and Franklin.
Fred Pfaff, who handles PR for Relish, can be reached at
based in Miami, Fla., is starting a new magazine called
Viviendo Sano (Living Healthy) that will debut as a special
The magazine, targeted at Hispanic women, will have information
on health-related issues like exercise, nutrition, health
advances and preventive measures women can take, according
to Ileana Muniz, who oversees Fama and Auto Mujeres al Volante
year when the news zipper began flashing headlines
in Times Square in New York.
number of times Gov. Arnold Schwarzenegger has appeared
on the covers of Muscle & Fitness and Flex magazines
number of new bridal mags in 04.
Edition, July 27,
2005, Page 5
OF PR FIRMS
New York-based 5W PR plans to expand to Los Angeles and
will relocate a top staffer to head the effort.
Saeger, VP/group director for the firm over the last two
years, will take the reins as GM of 5W/L.A. The native Californian
continues to oversee the firms work for Evian North
America, Russ Berrie and Avenue Retail.
was formerly manager of corporate and consumer communications
for Musicmatch and international director of PR for Gillian
Technologies, among other agency and in-house posts.
Torossian, president of the entertainment and consumer-focused
firm, said the L.A. market is lacking in full-service,
independent, creative and hungry PR firms and sees
a New York attitude bringing a breath of fresh
air to the West Coast.
KICKS OFF SPORTS UNIT.
Fleishman-Hillard has set up a sports unit based in its
St. Louis headquarters and catering to consumer products
companies, retailers, teams and leagues and media.
Jim Woodcock, VP of marketing
and communications for the National Hockey Leagues
St. Louis Blues, has rejoined the firm as a senior VP after
eight years to head the new unit.
Jersey PR firm Steinreich Communications has unveiled
an advertising division led by 20-year adman Yoni Mozeson.
Mozeson, who serves as
VP, is a veteran of Ogilvy, Foote Cone & Belding and
Grey. Most recently he was a partner at his own firm, Mozeson
& Malinowski Advertising.
1-800-Mattress is a flagship
client of Hackensack-based SC.
Winston-Salem, N.C.-based Mullen said it will move
to the Park Building downtown by the end of the year. The
160-staffer ad/PR firm will be the anchor tenant on multiple
floors and has tapped design firm Gensler to create its
offices... Also working with Gensler, was Ogilvy
PR Worldwide. The firms Washington, D.C., office
moved around the corner to a custom-designed space at 1111
19th Street NW, 10th floor, Washington, D.C. 20036. Ogilvy
occupies two floors (9 and 10) and wanted to upgrade its
old offices, where it was since 81... Veteran
PR counselor Joe Honick, president and founder of
the American Building Products Allliance, has been invited
to be the keynote speaker for the 2005 International Real
Estate Exhibition in Shenzhen, China, Sept. 28-Oct. 2. The
event is set up by the Housing Industrialization Office
of Shenzhen and the state-run Center for Housing Industrialization
of the Ministry of Contruction. Honick took part in the
2001 World Focus on China housing in Shanghai... MWW
Group was named one of the top five Best Places
to Work in New Jersey, based on a survey by weekly
business publication NJBiz. The firm was ranked fourth among
medium-sized companies in the Garden State.
Morris & Co.,
New York/AdBrite, Internet ad
marketplace aimed at connecting web publishers with advertisers,
for a multi-month campaign.
New York/Michelin, to develop a
comms. strategy for its Michelin Americas Small Tires, the
companys largest business unit.
Port Washington, N.Y./Cedar
Shopping Centers, real estate investment trust focused on
supermarket-centered shopping areas, for IR.
Polymer Group, engineered materials producer for consumer
and industrial product makers, as AOR.
American Geriatrics Society, for PR for the Society and
its Foundation for Health in Aging. EC has worked with the
AGS in the past.
Washington, D.C./U.S. National Slavery Museum, for PR, event
management and fundraising support. Mike Smith, EVP, and
Patti Tripathi, a recent arrival from CNN, lead the account
for the Fredericksburg, Va.-based museum.
Washington, D.C./West Virginia Dept. of Health and Human
Resources, for grassroots outreach, public affairs and PR
for its Raze campaign, a teen anti-tobacco effort. GH works
with Charleston advertising firm The Arnold Agency. The
contract runs one year with two options years. GH has also
picked up the Envelope Manufacturers Assn. Foundation for
Paper-based Products, for a national campaign to promote
envelope usage and paper-based comms.
D.C./Resolve: The National Infertility Assn., for national
affairs. Lisa Osborne, account director, has relocated to
D.C. to head the account.
Financial Communications Group,
Lake Mary, Fla./EarthFirst Technologies; Global Realty
Development Corp.; Techedge, and Ortec International.
Coral Gables, Fla./TVR Comms., for
U.S. and Canadian media relations and marcom support; Ecometry,
for U.S. analyst/media relations; Experian, for analyst/media
relations for its anti-money laundering solutions unit;
Woolbright Development, as AOR for media relations following
a review of five firms, and the Bakehouse Art Complex, for
media relations and marcom efforts for the non-profit.
Tallahassee, Fla./Curacao Marriott Beach Resort & Emerald
Casino and Aruba Marriott Resort & Stellaris Casino,
Smith & Associates, Rockford, Ill./Silky
Smooth Ultra Premium Ice Cream, for statewide PR.
Norris Group, Salt Lake City, Utah/Altiris;
Bountiful WiFi; ContentWatch; Silex America;
TrueNorthLogic; Zygote Media Group; Shade Clothing
PR, San Francisco/Acendi, for PR supporting its BlueCase
consumer software; Ketera, demand spend mgmt. services,
and Zenprise, IT administrator automation and service management,
Edition, July 27, 2005, Page 6
AIRS PSA AFTER BOMBINGS.
New York-based broadcast PR company WestGlen Communications
was tapped by the Council on American-Islamic Relations
to produce a public service announcement following the London
terror bombings to show American Muslims condeming terrorism.
30-second spot was dubbed Not in the Name of Islam
and stressed Islam as a religion of peace and justice.
fed the PSA via satellite and said the spot was well-received
commentators criticized Muslim and Arab leaders in the aftermath
of the London attacks for not comdeming the acts, in which
bombers killed 52.
SETS UP TECH DAY.
PRSAs New York chapter is planning a full-day professional
development program called MegaTech Day on Sept.
Tech reporters and editors
from the New York Times, BusinessWeek, Fortune and Laptop,
among others, are slated to participate. Panelists include
PR pros Sabrina Horn, Lou Hoffman, Steve Lubetkin, and PR
bloggers Steve Rubel and BL Ochman.
The event is set for the
New York Institute of Technology (W 61st St.). Joel Strasser,
founding chair of PRSAs technology section, is conference
chair. [email protected] or 212/228-7228.
Services is offering free trials of its media research platform,
MediaQ, through the end of August.
The company says its technology
helps users to intelligently understand how the media
The platform links reporter contact information with current
HAS JAPANESE RELEASE SERVICE.
JCN Newswire has begun distributing corporate press releases
in Japanese to the Japanese financial community.
The company had been offering
an English-language press release services for Japanese
clients since it was founded in 2001.
The new Japanese feed
will be distributed across all major financial terminals
and databased in Japan, including Bloomberg, Reuters, Thomson,
Factset and Quick.
Partners in the new JCN
service include U.S.-based Market Wire, Paris-based Company
News Group, and RNS (Regulatory News Service of the London
Birnbaum, former ABC News correspondent, is celebrating
her 16th anniversary as president of Bethesda, Md.-based
Z Communications, known as zcomm, which specializes in broadcast
zcomm has produced broadcast
media campaigns for agencies that handle Pfizer and Kraft
as well as organizations such as the Alzheimer's Assn and
the U.S. Dept. of Health and Human Services.
The firm is on track to
reach over $3M in billings in 2005, she said.
TAKES PR REINS FOR NINERS.
The San Francisco 49ers football franchise has plugged the
hole left in its PR department from a videotape scandal
with veteran National Football League PR executive Aaron
of football communications for the Atlanta Falcons, was
hired by the 49ers on July 18 to replace Kirk Reynolds,
who was fired in June after producing an obscene media relations
and obscene language were among the lowlights of the tape,
which was meant to show players how to deal with the press
and respect diversity. Reynolds also mocked San Francisco
Mayor Gavin Newsome, who had given permission for filming
in his City Hall office.
jumped on the controversy to illustrate the fall of the
once dominating franchise, which was 2-14 and finished last
in its division in 2004.
Salkin was assistant director of PR for the New York Giants
for five seasons before being named director of media relations
Vigliotti, who ran the Johnson & Johnson business
at Edelman, to Euro RSCG Magnet, New York, as a VP in its
Langston, a veteran of Hill & Knowlton, Ruder
Finn and Burson-Marsteller, to Manning Selvage & Lee,
Atlanta, as a senior VP overseeing the offices creative/design
and workplace communications practices. MS&L/Atlanta
has also promoted Kyle
Farnham and Wendy
McGill to senior VPs. Stephen
Brown, who currently runs the firms Media
Mindshare media relations unit, was promoted to VP
of media relations.
Byrne, marketing coordinator for Agentek, to communications
21, Atlanta, as an account manager leading the firms
work for Oldcastle Architectural Products, BATMA and Trans
Tierney, director of sales and marketing, Hilton
St. Augustine Historic Bayfront, to The Meridian Group,
St. Augustine, Fla., as an account manager overseeing the
office for the Virginia Beach, Va.-based firm.
Slater, a veteran of Edelman and Weber
Shandwick in Chicago, to Ackermann PR, Knoxville,
Tenn., as a senior A/E. She also worked in London for WS
for the UK edition of Family Circle, among other clients.
Cook, public policy manager for the healthcare sector
at the Los Angeles Area Chamber of Commerce, to Davies,
Santa Barbara, Calif., as a project manager. Sasha
Boghosian, senior account manager, Strategy Workshop,
and Valerie Walston,
former press secretary for Lamar Alexanders failed
presidential campaign and assistant press secretary for
the Republican National Committee, have also joined as PMs.
Saldivar, principal, Public Strategies, to Cerrell
Associates, Los Angeles, as public affairs manager. She
was previously a legislative deputy to L.A. City
Councilman Ed Reyes and earlier was an A/E at
Rogers & Associates.
Edition, July 27, 2005, Page 7
PAID WEATHER CHANNEL FOR PLUGS.
Records obtained through the Freedom of Information Act
by the Washington Post show the Environmental Protection
Agency paid the Weather Channel about $130,000 to produce
and broadcast several videos as part of the Bush Administrations
efforts to inform the public about climate change.
The Posts Christopher
Lee said the agreements, which were reached in 02
and 04, required the cable TV station to create four
two-minute video capsules on the topics of ozone depletion,
urban heat problems and the dangers of ultraviolet radiation
and air them several times during peak viewing periods.
The EPA had the right
to review scripts and suggest content, but the WC retained
editorial control, the Post said.
The video segments end
with an unseen narrator saying, For the Weather Channel,
Im Nick Walker.
Eryn Witcher, an EPA spokeswoman,
told the Post that Walker is a meteorologist so hes
not pretending to be a reporter. Were being completely
Lee said the videos display
the EPAs logo at the end of the segment as well as
a line of text that reads, This has been a co-production
of the Environmental Protection Agency & The Weather
The videos do not explicitly
say that the agency spent taxpayers dollars to secure
the Weather Channels participation, Lee wrote
in his report.
Witcher said the agency
would consider including such language in future videos.
Two experts who reviewed
the videos at the request of the Post said the content is
straightforward, educational and scientifically sound,
reported Lee, whose story ran in the July 18 edition.
In 2003, the EPA paid
the Weather Channel $90,000 to produce and broadcast a 22-minute
video special on watershed management. Under
that project, the EPA reviewed the script, Lee said.
Lee said the EPAs
payments to a commercial news organization to further its
PR efforts reinforce recent concerns that the administration
sometimes has cloaked its promotion of executive branch
policies in messages that resemble news stories and do not
always fully disclose the governments role.
It also raises questions
about whether Americans can trust that the information they
receive from news outlets such as the Weather Channel has
been independently reported and presented, Lee said.
BIRD FLIES TO H&K.
Tim Bird, a ten-year veteran of Burson-Marsteller, has moved
to Hill & Knowlton as senior VP in its healthcare group.
He reports to Sally Ann Barton, head of the New York health
and pharma practice.
Bird held a managing director
post in B-Ms health group. He counseled clients like
conglomerate Altria and its Philip Morris USA unit, drug
maker Pfizer and Sanofi-Aventis, and the National Council
on Alcoholism and Drug Dependence.
Bird also has experience
in the commercial real estate and information technology
WPP Group is parent company to both B-M and H&K.
TO LAUNCH SATURDAY WSJ.
Porter Novelli will handle the Sept. 17 launch of the Saturday
edition of the Wall Street Journal.
The Omnicom unit is to
target advertisers, media buyers and current/potential readers
for the flagship publication of Dow Jones & Co.
Amy Wolfcale, VP-corporate
communications at DJ&C, credited PNs ability to
reach those multiple stakeholders in announcing
the PN hiring.
With 2.1M subscribers
the WSJ will rank as the No. 1 U.S. circulation paper on
The new edition reflects
the evolution of WSJs business of life
coverage that began in `98 with the creation of its Friday
weekend edition featuring a mix of movie/book reviews, sports,
and travel/leisure pieces.
HELPS CONSOLIDATED WITH IPO.
Lippert-Heilshorn & Associates San Francisco office
has been tapped by Illinois-based telecom company Consolidated
Communications to navigate the IPO process and implement
an ongoing IR program.
David Barnard, VP in the
Bay Area office of New York-based LH&A, told ODwyers
the firm was brought in last month by CC, which has major
operations in Texas and Illinois and is the 15th largest
local telephone operator in the U.S. CC describes itself
as a rural local exchange company providing
residential and commercial telecom services.
The company raised $203.7M
last week, selling six million shares priced at $13 per
share, slightly less than expected, according to Reuters.
Stockholders sold off 9.6 million shares.
Credit Suisse First Boston
and Citigroup were the major underwriters of the IPO.
BINDER TOASTS CHILES WINES.
RF Binder, which picked up the Wines of Chile account in
March, was a key participant at the Summer Fancy Food Show
at New Yorks Jacob Javits Convention Center in New
York on July 10-12.
CEO Amy Binder gave a
hand as the client poured 15 brands as wine sponsor at the
Meet the Tastemakers reception as the Show.
WoC also participated in ProChiles exhibit of the
countrys food specialties.
RF Binder organized a
road show tour of six cities (Chicago, Dallas,
Miami, New York, San Francisco and Washington) in May to
raise the profile of Chiles premium and super premium
wines. More than 30 wineries were represented.
The firm also helped WoC
present at the Food & Wine Classic in Aspen last month.
RF also works for the
German Wine Institute.
GROUP ADDS PAIR.
Patricia Baronowski and Pam OBrien have joined The
Altman Group as directors of investor relations services.
Baronowski, a 16-year
IR veteran, was at Citigate Financial Intelligence. OBrien,
who was at Capital Link, has a dozen years of IR experience
under her belt.
Ken Altman has targeted
expansion into the IR category as a top priority of the
New York proxy solicitation firm.
Edition, July 27,
2005 Page 8
News item: Martin
Sorrell, 60, CEO of WPP (Burson-Marsteller, Hill
& Knowlton, etc.) is the highest-paid CEO in U.K.s
100 biggest companies.
His 2004 pay of $40 million is more than double that of
the next CEO in the U.K. top 100.
Another item: John Dooner, replaced as CEO of troubled
Interpublic in 2003, was given a severance plan worth up
to $32.7 million over 15 years.
John Wren, head of Omnicom, got a $4M bonus in 2004 even
though OMC stock went down several points and remains $25
below its 1999 high. His stock is worth $32M and his exercisable
in-the-money options as of Dec. 31, 2004 totaled
$53M. A new SEC rule forced Wren to reveal he got $193K
in personal useof company aircraft in 2004.
The financial executives
who head the ad/PR conglomerates are doing pretty well
while saddling the industry with $12 billion in debt (counting
debt of Publicis and Havas).
A recent posting on the OMC Yahoo bulletin board took OMC
executives to task for lining their own pockets while neglecting
The writer, signed Stall (not us), complained
about stingy dividend payments while execs are receiving
(1) salary; (2) cash bonus; (3) perks; (4) stock awards;
(5) stock options; (6) retirement plan/insurance/medical
coverage; (7) salary continuation (50% of salary up to 10
years), and (8) senior management incentive plan (new for
The last item could take $140M or 11% of operating profits
using 2004 financials as a base, Stall says.
Dividends have lagged far behind earnings growth,
meaning shareholders are not getting a proper share of the
profits, says Stall.
He is incensed that OMCs annual meeting has gone
on the road three years, apparently to avoid
individual investors in New York (and the pressed.
note). OMC transported, housed and fed 15+ directors/execs
to Los Angeles (2003), Atlanta (2004) and Dallas (2005)
while attracting few shareholders, notes Stall,
who figures each director gets at least $160K in stock and
Its not good
for morale at these firms for the non-creatives to be carting
away so much cash.
But our big beef is the suppression of vital statistics
that the congloms have enforced, citing (falsely, we believe)
This is the third year that hundreds of PR firms and ad
agencies have been forbidden to reveal fees or even headcounts.
This not only robs the PR industry of statistics but cripples
the new biz programs of the firms. Muzzled are 21 of the
top 25 firms that were on the last ranking that was published
The Council of PR Firms, supposedly set up for the entire
PR counseling industry, abandoned collection of all statistics
when the main source of its funds (conglom PR firms) stopped
It should have continued urging independent firms to report
their numbers backed by W-2s and tax returns.
Since PRSA is looking
around for topics for its advocacy program,
we urge it to look at a real, industry-wide problem
such as the above and stop busting on PR firms and others
that run into ethical situations such as Ketchum, Fleishman-Hillard
and broadcasters using unidentified VNRs.
PRSA itself is far from clean (dysfunctional, undemocratic
governance; copying scandal; formally chastised by the FTC
for illegal code provisions; stopped enforcing its own code;
misleading, substandard financials; persecution of Summer
Harrison who criticized PRSA leaders for giving advice to
the CIA; disqualifying hundreds of Silver Anvil entries
for nitpicking reasons while pocketing the entry fees; threatening
with a lawsuit an employee who criticized management, etc.).
Pretty soon some major medium is going to ask, just who
is this PRSA that is mouthing off all the time?
IABC, which has a few skeletons in its own closet, rejected
an advocacy program (7/20 NL).
Another problem is
the alarming drop in face-to-face meetings between reporters
and PR pros. Paul Holmes, U.K. reporter who came
to the U.S. nearly 20 years ago, said he is returning to
London where he will cover the U.K. and Europe while keeping
The Holmes Report in the U.S. but abandoning his PR Week
Holmes says one reason is that they like to do things
face to face over there. We hope hes right because
U.K. journalist Mike Magee told us last year U.K. reporters
rarely see PR pros anymore.
He says PR has become depersonalized and automated.
The latest accounting
atrocity at PRSA is the removal of $2.2 million in allocated
expenses for activities such as publications, awards,
sections and membership services.
Publications, instead of costing $1.47M in 2003, now cost
only $970,726 because $454,838 in office costs such as rent,
heat, etc., have been backed out.
Profits on awards are now shown as $140K in 2003 instead
of the previous $54K. CFO John Colletti says the allocations
were too arbitrary.
This removal of data recalls the cancellation of the entire
functional expenses statement (300 stats) in 1991, which
was brought back after one year after members complained.
PRSA staff at 33 Maiden
Lane (Federal Reserve Plaza) are stressed by the
heavy security enveloping the building and this may have
been a factor (along with the downtown location) in the
departure of five key staffers last year (6/29 NL).
Tenants have been warned that in the event of an incident
they will not be allowed to leave the building.
This worries parents who want to be able to go to their