The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, Aug. 3, 2005, Page 1
MIAMI REVIEWS PR.
The Greater Miami
Convention & Visitors Bureau has begun a review for
its PR account, which has been with New York-based Rubenstein
Communications for a decade.
not-for-profit corporation, which operates on behalf of
its members, government and citizens of Miami-Dade, is soliciting
responses to a request for qualification through August
12 for a full-service PR agency.
enjoyed working with Rubenstein Communications and weve
asked them to participate in the RFQ, said Jeanne
Sullivan, associate VP of media relations for the GMCVB.
After 10 years, it was simply time to go through a
formal review process of our PR representation and programs.
GMCVB and its PR firm develop and implement a year-round
U.S. and Canadian consumer and travel trade-based PR program
to build the Miami brand and attract tourists
and conventions to the region.
M BOOTH TEAMS UP TO
M Booth and Associates will provide the PR muscle for a
winning, three-firm consortium that landed a competitive
pitch for Utahs $14M branding campaign.
New York-based Booth teamed up with Salt Lake City ad agency
W Communications and Los Angeles media buying shop Carat
for the account, which is aimed to increase the number of
tourists to the Beehive States parks, outdoor recreation
areas and other attractions.
Eight finalists were picked from a field of 20 respondents
and ranged from the usual big suspects to a few mid-sized
teams, said Booth president Margie Booth. She could
not peg PRs portion of the $14M, two-year assignment
because the win is so new. We just havent gotten
that far yet, she said.
Co-directors Joan Brower and Joan Bloom will head the account
with VP Brad Laney.
Of the $14M appropriated by the state, $10M is slated to
be spent in the first year to attract more out-of-state
visitors to Utah, according to Office of Gov. Jon Huntsman.
Dave Rickey, chairman of PRSAs ethics committee,
has joined AFLA Insurance as VP-PR.
Rickey has served as a PR exec at AmSouth Bank, Alabama
Power and Blount Inc. He began his career as a broadcast
journalist at WSFA-TV in Montgomery.
Founded in 46 as Alabama Farmers Federation to market
fire insurance, AFLA has more than one million policies
in force in Alabama, Georgia and Mississippi.
SPRINT NEXTEL CALLS
The soon-to-be Sprint Nextel Corp. has hired Judith Muhlberg
as senior VP of corporate communications following the expected
closing of the telecom merger in the third quarter of 05.
Most recently an employee engagement and strategy consultant
for Gagen MacDonald, Muhlberg was senior VP of communications
for The Boeing Co. from 99-03, when she was
credited by Business Week with helping CEO Philip Condit
take the companys brand to a higher plane.
She also led communications for the companys relocation
Prior to that, she held various posts in PR, government
affairs and communications for over 22 years at Ford Motor
At Sprint Nextel, Mulhberg is charged with oversight of
all internal and external communications. She plans to relocate
to Washington, D.C., from Chicago.
Before entering the corporate realm, Muhlberg was an aide
to Ford Administration chiefs of staff Donald Rumsfeld and
Dick Cheney and worked for David Gergen, then director of
White House communications.
PR UNITS HURT OMCS
Omnicom registered a 10 percent jump in second-quarter net
to $225 million on a nine percent rise in revenues to $2.6
That performance was held back by a lackluster showing
of its PR division. OMCs PR units (Fleishman-Hillard,
Ketchum, Porter Novelli, Brodeur Worldwide, Cone, Gavin
Anderson & Co. and Clark & Weinstock) combined for
a 0.7 percent uptick in quarterly growth to $264.9 million.
That showing pales in comparison to OMCs $1.2 billion
ad group (+8.9 percent), $893.7 million CRM operations (+10.5
percent) and $303 million specialty division (+9.8 percent).
For the first-half, OMCs PR group is up 3.7 percent
to $521.2 million. That gain is less than half of the other
CFO Randy Weisenburger did not return a call about PRs
RUSSELL WANTS 'DOE'
CASE ON PRSA SITE.
Maria Russell, 2003 treasurer of PRSA, told a leadership
conference call on July 27 that the correct story of PRSAs
legal pursuit of a critic of COO Catherine Bolton should
be put on the PRSA website.
There is so much misinformation out there about
the matter that PRSA president Judith Phair should put on
the Society website a description of the action that
(continued on page 7)
Edition, Aug. 3, 2005, Page 2
ARMY CAUGHT WITH CANNED
The U.S. Army is looking into how two nearly identical quotes
from unidentified Iraqis made their way into Pentagon press
releases responding to two car bombings staged 11 days from
Lt. Col. Clifford Kent blamed administrative error
for the use of the same quotes, according to a report on
On July 13, the Pentagon released a statement following
a car bombing that took the lives of Iraqi children. It
read: The terrorists are attacking the infrastructure,
the children and all Iraq, said one Iraqi man who
preferred not to be identified. They are enemies of humanity
without religion or any sort of ethics. They have attacked
my community today and I will now take the fight to the
In response to a July 24 bombing that killed 25 people,
the Pentagons statement read: The terrorists
are attacking the infrastructure, the ISF (Iraqi Security
Forces) and all of Iraq. They are enemies of humanity without
religion or any sort of ethics. They have attacked my community
today and I will now take the fight to the terrorists, said
one Iraqi man who preferred not to be identified.
CNN said use of the canned quotes raises Iraqi PR
The Pentagons top spokesman Larry DiRita said in
response: Well gather the facts first and then
determine what the actions are, he said. I want
to make sure that we have processes in place to avoid this
from happening, first and foremost, and then well
get a better sense of exactly [what] individual accountability
may need to be established.
He said reporters should be skeptical of unsourced quotes.
I will emphasize that you should, because I do, question
a Department of Defense press statement that would have
an anonymous source in it, he said. Its
LIBYA LOBBYIST PRUNED
FROM DOE BOARD.
Randa Fahmy Hudome, whose firm is a $750K lobbyist for Libya,
has been dropped from the U.S. Secretary of Energys
The Dept. of Energy decided to terminate her one year into
her two-year membership. Hudome had been Associate Deputy
of Energy until June 30, `03, and an international policy
advisor to ex-Energy Secretary Spencer Abraham.
Sam Bodman became Energy Secretary in February. He was
not happy that Hudome represented Libya, according to Reuters.
An Energy Dept. spokesperson would not say whether Hudomes
work for Libya was the reason for her departure from the
Hudome began work for Libya shortly after President Bush
decided to lift sanctions against the Gaddafi Government.
Libya remains on the State Dept.s terrorism list.
Hudomes representation on the advisory board had upset
families of the victims of the `88 Pan Am bombing over Lockerbie,
Libya has assumed responsibility for that terror attack,
and has agreed to pay damages.
RADMAN STANDS UP FOR
Deborah Radman, chairman of PRSAs Counselor Academy,
defended the governments use of PR people in a letter
published July 28 in the New York Times.
Her letter was in response to a July 18 NYT story, Public
Relations Campaign for Research at EPA May Include Ghostwritten
Story, which dealt with the use of outside writers
for government scientists to develop articles for the press.
Radman noted that government officials are not trained
in writing for lay audiences, the media or professional
The scientist collaborating with a professional writer
properly positions the materials significance
and, after thorough review of the finished product, decides
whether to append his or her byline.
Radman, who is managing director of Stanton Communications,
believes there is nothing unethical about that, nor is there
any attempt to deceive the public or media.
In her view, scientists and researchers should stick with
what they do best.
JURY LEADS COMMS. FOR
Ron Jury, senior VP of public affairs and director of communications
for the Empire State Development Corp., has returned to
his native Pennsylvania to head communications for Gov.
Ed Rendell in Harrisburg.
Penny Lee held the director post for Rendell but left in
April to become executive director of the Washington, D.C.-based
Democratic Governors Assn.
Jury, 55, was in New York for 10 years holding posts as
director in Burson-Marstellers public affairs unit
and, earlier, as director of corporate PR and communications
for Lockheed Martin IMS, a subsidiary of the $26B aerospace
He previously held various government PR posts in Pennsylvania,
including deputy press secretary in the Dept. of Transportation,
and deputy press secretary to Gov. Casey during the 1980s.
Jury began his career as a reporter.
In a statement, Rendell, a Democrat, praised Jurys
sharp mind and decades of experience.
L.A. DODGERS DELIVER
The Los Angeles Dodgers, a team that is trying to regain
its footing in the National League West and fending off
a competitive assault from the Los Angeles Angels
of Anaheim, are looking to hire a senior VP-communications.
The person will report to Jamie McCourt, the wife of Boston
real estate mogul Frank McCourt, who recently added the
Dodgers to his portfolio.
While a professional sports or entertainment background
is preferred, it is not necessary.
The Dodgers want a strategic thinker with 15
years of experience in managing a high profile brand or
Don Spetner at Korn/Ferry International is handling the
search. He can be reached at [email protected].
The Dodgers, earlier this year, turned to Sitrick &
Co. for issues work.
Edition, Aug. 3, 2005, Page 3
PAY FOR PLAY
MAGAZINE TO MAKE DEBUT.
Richard Desmond, the British media mogul who is putting
up $100 million to start a U.S. version of his weekly celebrity
magazine OK! next month, is prepared to pay celebrities
and give them control over exclusive interviews and photos.
Peter Himler, president of the Publicity Club of New York,
is not sure what impact OK! will have on checkbook journalism
practices in the U.S.
Most established American publications publicly disdain
the practice of checkbook journalism, said Himler.
However, fierce competition these last few yearsfueled
by some very high profile weddingsbrought down the
wall between church and state as fast as one could say 10
Commandments in an Alabama courthouse.
I wonder whether N.Y. Attorney General Elliott Spitzer
would say if its OK to pay-for-play?, he asked.
British publicist Max Clifford believes the pay-for-play
idea could have a big impact.
Clifford has been in Spain preparing a photo shoot with
his client Simon Cowell, the American Idol judge,
who will appear in the launch issue.
TV HEALTH NEWS.
TV health news reporting has become rampant
with commercialism, according to Gary Schwitzer, an assistant
professor and director of health journalism in the graduate
program at the Univ. of Minnesota School of Journalism/Mass
Schwitzer, who has specialized in health journalism for
more than 30 years, including 15 years in TV health news
reporting for stations in Milwaukee, Dallas and at CNN,
said Don Shelby, a veteran anchor and reporter for WCCO-TV,
told him he was approached by several companies, clearly
interested in promoting the fact he used their device before
he was operated on last summer to repair a hole between
the upper chambers of his heart.
One offered a free device, another a discounted device,
and a third offered a free trip to Europe to have the procedure
done there if his insurance wouldnt pay for it here,
Schwitzer said in his report posted on Poynteronline.
Schwitzer said viewers should ask themselves as they watch
TV health news, `Is this story about a drug, device,
doctor, hospital or even health awareness campaign or the
product of tough-minded, independent journalism? Or did
someone buy their way onto the news?
He also cited a story about a Nashville TV station (WSMV)
that allowed its sports anchor to get free Lasik surgery
in return for letting his name be used in endorsements for
the opthalmologist who did the surgery.
Schwitzer said the stations news department also
employs a freelancer, Mimi Bliss, who owns a local PR firm,
and handles PR for St. Thomas Hospital in Nashville. When
she reports news, how is the audience to judge which hat
shes wearing? he asks.
In another instance cited by Schwitzer, CNN invited former
pro quarterback Joe Theismann to talk about football on
a show shortly before this years Super Bowl game.
Before talking any football, Theismann discussed the problem
of `EP, a new marketing term for BPH, or benign prostatic
hyperplasia, which causes urinary problems in many men,
and promoted a new website.
Neither Theismann nor anyone at CNN ever mentioned
that the site belonged to GlaxoSmithKline and promoted a
GSK drug, said Schwitzer, who noted CNN enacted a
policy in 2002 to tell viewers about any celebritys
financial ties to drug companies.
REPORT: PRODUCT PLACEMENTS
The total value of product placements in magazines is on
pace to grow 17.5% in 2005 to $160.9 million, and product
placements in newspapers are projected to rise 16.9% to
$65 million, according to estimates by Stamford, Conn.-based
PQ Media, which tracks the economics of media.
While TV and films account for 90% of all product placements,
PQ estimates other media account for 18.1%,
or $384.9 million.
PQs report projects consumer magazines will take
in $15.6 million worth of paid product placement deals in
2005, up 68.6% from 2004.
Paid product placements in newspapers are expected to grow
67% to $4.7 million.
The report shows nearly a quarter of the product placement
deals in newspapers went to papers in the top markets, including
the Wall Street Journal, New York Times, USA Today, Los
Angeles Times and Chicago Tribune.
The largest segment of product placements in magazines
is also in the biggest categories of general interest womens
titles, which contributed the highest share of product placement
spending at $35.5 million for the year.
BLOGGER RESIGNS FROM
Nadine Haobsh, who was identified as the writer of a now-defunct
website (Jolienyc.com), has resigned as associate beauty
editor at the Ladies Home Journal.
The 24-year-old editor raised eyebrows when she described
the unabashedly indulgent corporate freebies shes
witnessed firsthand at LHJ.
She said her boss regularly got wallets and
coats, plane ticket vouchers, and other freebies from
fashion designer Marc Jacobs.
Haobsh had been e-mailing her blog to about 30 friends,
including several publicists in the beauty fashion field
when she was inadvertently outed as Jolie by a staffer at
Siren PR in New York.
Meredith Publishing, owner of LHJ, has told employees that
while blogging is not prohibited, they are required to inform
supervisors about their personal blogs.
Jane Pratt, former editor of Sassy, a teen magazine, is
stepping down as editor-in-chief of Jane magazine on Sept.
30. No replacement was named by Fairchild, which started
the fashion magazine in 1997.
(Media news continued
on next page)
Edition, Aug. 3, 2005, Page 4
KOTEN HEADS INC. AND
John Koten was named editor-in-chief of Inc. and Fast Company
magazines, and CEO of Joe Mansuetos new publishing
company Mansueto Ventures.
Mark Vamos was named acting editor of Fast Company, replacing
John Byrne, who is rejoining Business Week.
Koten, who is currently editor-in-chief of Inc., will oversee
the business and editorial departments of both magazines.
He was editor-in-chief of Worth magazine for 10 years before
Koten said Fast Companys new mission is to cover
the rise of the creative class in business by focusing on
people who travel in the worlds of entertainment, media,
technology, science, fashion and design.
He said Inc. will continue to focus on the people running
BUSINESS WEEK NAMES
Three executive editors were named at Business Week as part
of a new editorial cabinet led by editor-in-chief Stephen
The new editors are: Joyce Barnathan, John Byrne, and Kathy
Barnathan, previously assistant managing editor, will oversee
editorial for existing line extensions, manage editorial
product launches, create alliances, and ensure the integration
of all BW offerings across its delivery channels.
Byrne, who returns to BW on Aug. 9 from Fast Company, will
handle day-to-day point of contact for the print publication.
His job is to make the magazine indispensable by breaking
more news, increasing high value news offerings, building
a substantial investigative capability, and developing cover
Rebello will head BW Onlines editorial operations
and oversee its integration with the magazine and other
Mary Kuntz, currently senior editor for corporations, was
named assistant managing editor, replacing Barnathan; Ciro
Scotti, previously senior editor, was promoted to assistant
managing editor-production, and Frank Comes, currently an
assistant managing editor, will expand his responsibilities
to include oversight of the science and technology departments,
On the broadcast side, Eric Gonon, formerly executive producer
of CNBCs Mad Money with Jim Cramer, was
named executive producer of BWs nationally syndicated
TV program, which is changing its name to BusinessWeek
Weekend, and will be broadcast from the NASDAQ Stock
Markets MarketSide studio in Times Square.
The personal finance program, hosted by Jil Bennett and
Brad Holbrook, covers breaking news and topics like investing,
home financing and travel bargains.
BAQUET SUCCEEDS CARROLL
AT L.A. TIMES.
Dean Baquet, currently managing editor of the Los Angeles
Times, will replace John Carroll as editor on Aug. 15. Carroll,
63, is retiring from the Times.
Baquet, 48, joined the Times in 2000, after serving as
national editor of the New York Times since 1995.
Carroll, who was named editor of the Times in 2000, was
previously editor of the Baltimore Sun.
SIZEMORE TO MSNBC.COM
AS DEPUTY ED.
Jennifer Sizemore, previously deputy managing editor of
the Houston Chronicle, has joined MSNBC.com in Redmond,
Wash., as deputy editornews.
Sizemore will lead the news, cover and franchise reporting
ESSENCE APPOINTS NEW
Angela Burt-Murray is rejoining Essence magazine as editor-in-chief,
replacing Diane Weathers, who retired last month.
Burt-Murray, who was at Essence from 1998 to 2001, and
executive editor of Teen People since 2003, will oversee
the editorial content of the Time Inc. publication, which
targets African-American market.
Sheila Harris, a spokeswoman for Essence, said Burt-Murray
has a keen eye for whats next, strong story
judgment and boundless creativity.
previously an editor on the national desk of the Associated
Press, was named news editor for New York City.
Hoffner, 29, succeeds Rich
Barbieri, who left to become managing editor of Crains
New York Business.
52, acting culture editor for the New York Times, was named
deputy managing editor for digital journalism.
Landman, who will oversee Times Web and TV content, is
Oreskes, who will become executive editor of the
International Herald Tribune in Paris.
who was handling the Arts & Leisure section,
was assigned to be a reporter on the Way We Live
team, headed by Suzanne Daley.
a political blogger, and editor Christopher
Carbone, have joined Seed Media Group in New York.
Mooney was named D.C. correspondent for SMGs media
properties, including Seed magazine, its website, mobile
news network and broadcast unit. He wrote The Republican
War on Science (Basic Books).
Carbone was named managing editor of Seed, replacing Lindsay
Borthwick, who was named director of content development
Carbone will direct day-to-day editorial operations of
the redesigned publication, which debuts in Sept.
He is a former associate copy editor at Organic Style, copy
editor at Simon & Schuster, and managing editor at New
previously deputy features editor of the weekday New York
Post, was appointed features editor for the Sunday edition,
suceeding Stephen Lynch,
who was named features editor of the Posts weekday
Edition, Aug. 3, 2005,
OF PR FIRMS
NET JUMPS 49%.
Publicis Groupe has reported a 49 percent jump in first-half
earnings to $102M as the French ad/PR conglom anticipated
advertisers needs and trends in communications
options, says its CEO Maurice Levy.
were up six percent to $1.5B.
touted Publicis No. 1 ranking for first-half new business
wins, according to two surveys conducted by Bear Stearns
and Lehman Brothers. That performance was marked by the
pickup of General Motors $3.2 billion media buying
also established the Publicis Public Relations and Corporate
Communications Group during the period, joining 1,300 staffers
at Manning, Selvage & Lee, Publicis Consultants and
the soon-to-be-acquired stake in the U.K.-based Freud Communications.
INKS DEAL TO PROMOTE GAY PUB STUDY.
Fleishman-Hillards Out Front unit, focused on the
gay and lesbian markets, was selected to handle PR for a
demographic study commissioned by the National Gay Newspaper
Guild, its first since 2000.
FH estimates the annual
buying power of the gay/lesbian market to be $610 billion.
The Guild encompasses
13 publications and limits membership to one outlet per
media market. Circulation, coverage and operations are all
Brownstein Groups online marketing unit Fingerprint
Interactive has been tapped to develop a website for Majestic
Athletic, a sports uniform and apparel designer and manufacturer.
firm has been busy of late, recently completing interactive
projects for ABC Sports (for the NBA finals), Longwood Gardens
and Pat Croces Pirate Soul Museum.
FI managing director Adam
Deringer director said websites are not about stats
and figures anymore, but are now more often used to
emotionally connect with an audience.
has registered as PR firm for the Hong Kong Special
Administrative Region's Economic and Trade Offices to promote
confidence in the future of the city under Chinese rule.
The WPP unit is to line
up high value national and regional speaking
opportunities, and develop a personal diplomacy
program for ETO officials. Members of the ETO are positioning
Hong Kong as a strategic partner with the U.S.
in its bid to open up mainland China to American companies
after its accession to the World Trade Organization. Hong
Kong will host the WTOs Sixth Ministerial Conference
MarCom, Sanford, N.C., has unveiled a life sciences
and pharma unit called its Catalyst Division.
Shelley Kelly, president of the firm, noted North Carolinas
Research Triangle Park is the No. 3 region for the biotech
and life sciences markets.
Dr. Gabriel Cipau of consulting
firm Key Healthcare Partners, and KMs Amy DelaCourt
head the new unit.
Morris and Company, New York/Actus Lend
Lease, real estate developer focused on government privatization
projects, for media relations surrounding its role on the
Military Housing Privatization Initiative in Hawaii.
New York/N.O.A. watches, for media relations to introduce
the Swiss luxury brand.
Communications, Boston/Epsilon, database marketing,
for a corporate media campaign, and FiberTower, wireless
technology, for outreach at CTIA Wireless 2005.
Communications, Washington, D.C./Poker
Players Alliance; Nortel; SAP America, and TASER
Aker Partners, D.C./J.D. Byrider, used car dealership
franchiser, and Caribbean Winds, online travel reservation
system for adventure water sports, for PR and marketing.
Keller Communications Group, Atlanta/BioPay, developer
of biometric technology like finger print ID systems, for
PR following a competitive search that included a handful
of Virginia/D.C. area firms, including GolinHarris.
International, Fort Lauderdale, Fla./
LeaseTrader.com, for national PR.
Pepperdine, Brown & Russell, Orlando, Fla./Travel Holdings,
parent to LastMinuteTravel.com, Tourico Holidays and Travel
Global Systems, for international publicity and PR.
Lynch Spong, Minneapolis/Martek
Biosciences Corp., for a consumer PR campaign supporting
its Martek DHA nutraceutical brand.
Inc., Kansas City, Mo./Amedia Networks, Ethernet
services, and Krystal Planet, developer of clean energy
technology like wind power, both as AOR for PR.
Dallas/The Susan G. Komen Breast Cancer Foundation, as AOR
for PR. WS New York and Washington, D.C., offices
will assist with the account. Sister Interpublic unit Axis
Agency, a multi-cultural PR firm, will also handle PR work
for the foundation.
Novelli, San Francisco/Rearden Commerce, on-demand
business services platforms, as AOR for PR following a review.
Communications, Los Angeles/Laserfische, document
management technology, for domestic PR, comms. and marcom
work on the product and corporate sides; LogoWorks, design
for small businesses, for media relations, and Columbia
College Chicago, to
enhance visibility on the West Coast.
Associates, Los Angeles/Californians for
Affordable Prescriptions; Hemet West Mobile Estates; Los
Angeles Universal Preschool; Panda Express, and The Phillip
MacDonald Co., for community engagement, media relations
and public affairs work.
Edition, Aug. 3, 2005, Page 6
MENTION PAYS FOR CONTENT.
Web-based video monitoring company Critical Mention has
inked deals with the Associated Press and LexisNexis to
bolster its services.
will now host AP video, paying a fee to the news service
each time an AP clip is viewed over its CriticalTV platform.
Morgan, CEO of CM, said his company is transforming
the business model of TV monitoring, a field which has traditionally
operated under the fair use doctrine without
broadcasters being paid.
also plans to make its video search, monitoring and delivery
services available via LexisNexis AlaCarte! service
by late summer.
WIDENS GLOBAL REACH.
The NewsMarket, which hosts and delivers video over the
Net, has widened its media and international reach
since early 05, posting 25 percent growth in media
outlets targeted to serve an estimated 5,000 reporters.
The growth has been fueled
mainly by the Asia Pacific and Latin American markets, the
The NewsMarket now hits
140 countries with its services. It reported its most popular
footage of 05 thus far as palmOnes introduction
of its LifeDrive Mobile Manager, a Volvo video release on
new sensor-based safety features, EADS unveiling of
the A 380 aircraft, Nokias launch of mobile video
sharing, and a World Bank package on the Kyoto Protocal
global warming pact.
Strategic Services, Washington, D.C., handled media
relations and online work for the Expose Exxon campaign,
which landed coverage in the New York Times, NPRs
Morning Edition, AP, Reuters and left-leaning
online pubs The Daily Kos and Huffington Post.
M+R said over 100K people
sent letters to ExxonMobils CEO Lee Raymond in the
first two weeks of the campaign saying they wont buy
Exxon products because of what they see as the companys
harmful environmental practices.
M+R also worked with American
Rights at Work to launch WalMartWorkersRights.org, a site
and group criticizing WalMarts labor practices.
ODwyers is offering a six-week, intensive
web course on communications writing.
Every Monday and Friday
over a six-week period, students will be personally e-mailed
a new lecture, discussing PR writing techniques and vehicles.
Curriculum includes PR writing philosophy, news releases,
stories that get used, pitch letters that attract interviews,
internal comms. and external speeches.
Taught by ODwyer
columnist Fraser P. Seitel, author of The Practice of Public
Relations, students will be invited to submit writing samples
for personalized critique and feedback.
Students will have full
access to the ODwyer site and a class web page. Cost
is $495 per person. E-mail [email protected] for information
and to sign up.
Doorley, former head of corporate communications
for Merck & Co., has been named academic director and
clinical assistant professor of New York Universitys
School of Continuing and Professional Studies new
M.S. in public relations and corporate comms. program. Earlier
in his career, Doorley was director of corporate comms.
for Hoffman-La Roche.
Buresh, former deputy comms. director for the House
Republican Conference, and Allison
Gilmore, who led communications and PR for the Natl
Business Travel Assn. and the National Stone, Sand &
Gravel Assn., to Dittus Communications, Washington, D.C.,
as directors. Also, Dana
Melecker, a PR veteran of FitzGerald Communications
and NYPR, joins as a senior director, and Brigid
Nealon, PAC manager for the
Natl Assn. of Broadcasters, joins as a senior A/E.
director of communications for the
William J. Clinton Presidential Foundation and former
VP of comms. for the Washington Redskins, joins
Dittus as a VP. Laura Sheehan, ex-policy director for
the Democratic Congressional Campaign Committee, joins as
a senior director.
Chandler, A/E, Creative Response Concepts, to Yesawich,
Pepperdine, Brown & Russell, Orlando, Fla., as a senior
A/E. Lauren Schneider,
marketing rep, PPI Construction Mgmt., joins as an A/E.
Stewart, recent grad of Portland State Univ., to
KinetiComm, Portland, Ore., as an associate.
Morgan to chair of Burson-Marstellers U.S.
healthcare practice based in New York. She reports to Ame
Wadler, chair of the firms global healthcare unit.
Morgan joined B-M in 1998 and has led campaigns like the
launch of Allergans Botox for the firm. Earlier, she
was at Edelman and drug maker Wyeth.
Caruso to senior A/S in MWW Groups public affairs
unit, based in East Rutherford, N.J.
Pitzer to executive VP and GM of
Edelman/Chicagos technology and B2B practice.
to senior VP, health practice, and
has returned to the firm as a senior VP from Burson-Marsteller,
where she was a director in its brand marketing unit.
Hennessy to principal, Axiom Marketing
Communications, Bloomington, Minn. She manages
the firms home and garden unit and joined in 1994.
Tidall to VP, The Fearey Group, Seattle. She
joined the firm in 1999 and directs accounts like
Vulcan and Tiffany & Co.
Krug to VP, Rogers & Cowan, Los Angeles. She
was a VP at Markham Novell in New York before joining R&C
St. Leger, who joined Maloney & Fox in 03,
died suddenly on July 16. She was 34, and the family has
not disclosed the cause of her death. St. Leger began her
career at Marina Maher Comms., and joined M&F from Ketchum.
The Sweden native received a PR degree from the University
Edition, Aug. 3, 2005, Page 7
PRSA LEADERSHIP (Continued
from page 1)
Phair gave to the conference
call, Russell said.
There has been no mention
on the PRSA website of the action that was started Nov.
16, 2004, because of an e-mail sent to the board Oct. 16
criticizing COO Catherine Bolton.
PRSA went to court to
find the source of the anonymous e-mail and attempts by
John Doe to block this were unsuccessful.
Sources say PRSAs
legal bills on this matter so far are about $60,000.
Phair said after the conference
call that the board and legal counsel had decided to put
nothing on the PRSA website about the legal action at
this time because of human resources and legal
The board, which met July
22-23 in New York, took no action on dropping the potential
case against Doe or proceeding to the next step.
It will appoint an ombudsperson
to handle staff complaints and has started a new oversight
function that calls for monthly reports to the board on
Some board members have
complained they were not informed of the start of the legal
action vs. Doe.
Statement by Byrum
Kathy Lewton, 2001 PRSA
president, said remarks by 2003 president Reed Byrum on
odwyerpr.com were quite at odds with what happened.
Lewton said there is a
need for PRSA to make a clear statement that
what Phair told the conference call today supercedes
anything reported elsewhere.
Byrum in June criticized
the legal steps that have been taken to unveil Doe,
saying the matter should have been treated as a management/employee
Joining Byrum in the criticism
was Ron Fredman, president of PRSA/Kansas City, speaking
for himself. Fredman said a staffer should be able to criticize
Bolton and the board without fear of punishment
and that Bolton, not PRSA, should pay Boltons legal
Byrum said the legal action
does not jibe with PRSAs job of carrying out the First
Amendment and encouraging free and open commentary.
Russell said she was on
a PRSA committee call recently and a senior member
of the Society was quite agitated and concerned about
the Doe case. It was clear, Russell added, that
he had a lot of bad information about it.
Committee members felt,
she said, that steps should be taken to insure he and others
were properly informed. A lot of his information came
from trade publication articles and PRSA subsequently
did a very good job of setting the record straight.
She added that because
there is so much misinformation out there, the
Society website should carry the description of the action
that Phair has made publicly available. Members need to
be assured of the boards concern in this critical
area, she said.
Phair agreed that there
is a lot of misinformation on the issue but
that the board is frustrated by legal and human
resources considerations. There were 57 leaders on the call
out of a potential audience of 600.
Invited on the call are
the nearly 300 Assembly delegates plus the 110 chapter presidents
and other leaders.
GOT $1.7M TO SAVE BOMBING RANGE.
The Rendon Group received $1.7 million from the U.S. Navy
for work in its failed attempt to keep the Vieques, Puerto
Rico, firing range open, according to documents obtained
by Judicial Watch, the conservative D.C. watchdog.
Navy wanted to defeat a July 29, `01, referendum on the
proposed shutdown of the Inner Range of the Atlantic
Fleet Weapons Training Facility at Vieques, contending
the Vieques bombing range was a one-of-a-kind facility.
was recruited to organize local leaders to build grassroots
communications support for the training facility.
The firm also aimed to ensure the integrity of the
voting process. The Navy later modified the pact to
call for Rendon to provide information about the bombing
facility to people living in Vieques.
however, mustered nearly 70 percent of the vote, which ultimately
triggered the closing of the facility in `03. The Navy moved
operations to Florida and other places in the U.S.
has just received TRGs contract with the Navy under
a Freedom of Information Act request.
is concerned that the bid to sway the P.R. vote may have
violated the Smith-Mundt Act of 1948.
Act prohibits the dissemination of U.S. propaganda
or official news designed to influence public
opinion or policy.
Andrei Bogolubov, who was AOL Europes communications
chief, has been named the first head of Burson-Marstellers
global financial communications practice.
Bogolubov is charged with
orchestrating worldwide PR for B-Ms multinational
At AOL, Bogolubov handled
IR, government relations, litigation, corporate social responsibility
and crisis management.
Earlier Bogolubov launched
AB Image International in Moscow, ran Bozells Russian
operations, and served as senior VP at Robinson Lerer Montgomery,
which is a WPP Group unit like B-M.
Bogolubov will be based
in New York, and report to Patrick Ford, who chairs B-Ms
global corporate and financial practice.
BALLET TROUPE NEEDS PR.
The Dance Theatre of Harlem, the nations first black
classic ballet troupe, is looking for a PR firm to work
pro-bono to communicate its comeback. The company temporarily
shut down last year following a strike and financial belt-tightening.
DTH received a financial
boost in April via a $1M leadership gift donated
by the Catherine B. Reynolds Foundation. That contribution,
according to Laveen Naidu, executive director of DTH, represents
a promise to our future.
Reynolds was named DTHs
chairman. NYC Mayor Mike Bloomberg also has contributed
to the DTH.
Kristen McKniff ([email protected])
has more information.
Edition, Aug. 3,
2005 Page 8
The PRSA board slapped
down PRSA president Judith Phair and the PRSA staff
in several ways on the leader teleconference last week (page
Because of the John Doe debacle, in which the
board was not told of the start of this disastrous legal
action, Phair announced that monthly reports of anything
legal must now be given to the board.
This is tacit admission, since the board is sworn to silence
otherwise, that the 2004 board didnt know of the start
of the legal pursuit of Doe.
In another slap, Phair announced that a task force will
be set up of directors and staff to iron out personnel problems
(before they hit court). An ombudsperson is
to handle staff gripes.
Phair noted that Sarbanes-Oxley does not yet apply to non-profits
but its coming. She says the Society should follow
One of them is that companies have a secure place where
employees can complain about management without getting
harassed or fired. Companies specialize in this and that
is what PRSA should have.
Another slap was at
something that has been a pet project of Phair and
the staff for the past couple of yearschanging the
legal setup of the PRSA Foundation and PRSA itself.
PRSA became not only a (c)(6) trade association
but a (c)(3) non-profit. The board of PRSA became
the board of the Foundation.
We were shocked at the one board performing two jobs because
PRSA had said for decades that the Foundation legally had
to be independent.
Now it turns out that the dual board puts us at tax
and liability risks and is no longer sound policy,
Phair told the teleconference. The current setup is just
O.K. and all right, she added, but
no longer desirable. Some non-PRSA board directors have
to be named to the Foundation.
The mute board is
signaling in the only way it can its dissatisfaction with
Some members, sources say, are quite upset with the reported
$60,000 in legal bills so far for Doe and the
fact that the legal meter continues to run.
Phair, on the conference call, three times blamed legal
counsel for blocking communication on this issue, including
barring stories on PRSAs website.
She said there was strong urging of legal counsel
not to speak; PRSAs hands were bound in how
we can respond, and human resources and legal
issues constrain what can be said.
to be silent were attacked by Columbia University law professor
William Simon in the December 2004 Atlantic Monthly.
He said the laws love of silence is a new business
tactic that gives lawyers command over corporate strategy
and drives away other players.
Fear of communicating is preached.
PR needs to fight this, pointing out that too much silence
can backfire and destroy credibility. It should gather case
histories of how communications won the day, especially
in cases with legal elements.
This would be a good cause for Michael Cherensons
PRSA advocacy board to take up rather than the current practice
of jumping on any PR firm or PR pro caught in questionable
case may be the wedge that brings about needed changes
A PR culture needs to be restored to h.q. of
the type that existed in the 1970s when about half the staff
was PR pros, many of them senior.
Chapters throughout the country, led by 1980 president
Patrick Jackson, bridled at the power of New Yorkers and
bounced them all from h.q.
A PR culture, meaning open and communicative
to members and the press, needs to replace the three cultures
that now dominate h.q.
These are a legal culture in which many issues, communications,
etc., are run by a law firm at substantial cost; an association
culture, in which key information is often withheld from
members who are bombarded with sales pitches while attention
is lavished on leaders, and an accounting culture, in which
finances are presented in a complicated way that is not
user-friendly and which discourages members from examining
Maria Russell, PRSA
treasurer in 2003, and 2001 PRSA president Kathy Lewton
charged this NL and odwyerpr.com with providing misinformation
about the Doe case. Phair agreed with them. We have asked
the three to show us any misinformation and we will correct
it. There has been no response.
A bigger angle is that no other trade or general press
has mentioned this story except for the New York Law Journal
where it made page one. Most PRSA members and Assembly delegates
dont know about it because its not on the PRSA
website nor in the monthly Tactics.
PRSA treasurer Rhoda
Weiss told the conference call that PRSA has compared
itself to 42 other trade organizations, finding that PRSAs
administrative costs are only 22% of revenues vs. 30% for
Wed like to see PRSA compare its handling of deferred
dues with how others are handling this...rent, utilities
and maintenance of PRSA h.q. are budgeted at $711,757 for
2005. Travel, meals and entertainment are budgeted at $688,542,
which would be the second highest ever after the 2000 TM&E
which hit $717,000 (including a board trip to London).
Phair said leader
teleconferences cant be recorded and placed on the
PRSA website because its illegal to record
telephone calls in certain states.
But this does not apply if participants in such a conference
are warned in advance.