The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, Aug. 10, 2005, Page 1
DELOITTE TAKES ACCOUNTING
Deloitte has sent
an RFI to a dozen firms, looking to gauge their PR capabilities,
Keith Lindenburg, director of national PR told ODwyers.
said Deloitte uses a number of firms, but the lions
share of its PR budget goes to Ogilvy PR Worldwide and Hill
replaced Paul Marinaccio in March. He called PR a critical
discipline and said Deloitte was fully committed
to building value through aggressive strategic communications.
joined Deloitte from Waggener Edstrom, where he headed the
firm's eastern operations.
also was executive VP at Weber Shandwick, VP-corporate communications
at IBM and general manager/Americas at Brodeur Worldwide.
PFIZER HIRES UCELLI.
Pfizer has named Loretta Ucelli, a former Edelman PR Worldwide
and President Clinton aide, its senior VP-corporate communications.
She reports to Jeff Kindler, vice chairman/general counsel
and chief compliance officer.
Ucelli joins from Columbia University, where she was executive
VP for communications and external relations.
In the White House, Ucelli was assistant to the president
and director of communications.
Prior to that, she served at the Environmental Protection
Agency as associate administrator for communications, education
and public affairs.
After leaving the Clinton Administration, Ucelli worked
in Edelmans New York office as senior consultant and
Korn/Ferry Internationals Bob Woodrum and Pepper Lunsford
Binner handled the Pfizer search.
ESCUDIE RETURNS TO HOME
Mike Escudie, an Air Force PA veteran of Operation
Enduring Freedom (Afghanistan) and Operation
Iraqi Freedom is now at Cox Target Media as corporate
Since `03, Escudie was assigned to the U.S. Central Commands
headquarters at MacDill Air Force Base in Florida.
He was posted to the Office of Public Affairs,
responsible for media relations in the two war zones.
CTM, which is based in Largo, FL, is a leading direct marketing
company with nearly 200 franchises distributing its ubiquitous
Valpak pouches to more than 45 million households
PENSION ISSUES PR RFP.
The California State Teachers Retirement System has
begun a review of its PR account as Fleishman-Hillards
three-year pact winds down.
The fund, which manages pensions for 755,000 public school
teachers and has total assets of nearly $130B, is the No.
3 retirement system in the U.S. It is soliciting proposals
through Sept. 2.
Firms must have an office within 120 miles of CalSTRS
Sacramento base and have billed $1M from a California office
in each of the last two years.
CalSTRS wants its firm to provide more of an advisory role
than direct implementation of PR programs, according to
Sherry Reser, comms. dir. for the system.
PT PROMOTES ISLAMIC
The Saudi Economic and Development Co., which is committed
to becoming a leading Islamic wealth management company,
has hired Powell Tate for D.C. lobbying work.
Jeddah-based SEDCO looks for investments in companies compliant
with Shariah guidelines. That means avoiding so-called
sin stocks, such as pornography, tobacco and
alcohol companies and financial institutions involved with
SEDCOS direct investments group includes ownership
of Arabian Entertainment Co. (owner of the first Applebees
in the Kingdom), and Elaf Travel (organizer of pilgrimages
to Mecca and Medina).
SEDCO has holdings in 17 countries, including the tallest
office building in Houston and MetroWest, a multi-use development
PTs SEDCO lobbying team includes Kathryn Gest, Bernard
Adelsberger and Kara Delahunt.
Barbara McDonald has
joined Public Relations Society of America as VP-marketing.
The 13-year marketing veteran held posts at International
Society for Technology in Education and International Data
Groups Web Publishing Inc. She reports to Catherine
Bolton, COO of the Society.
FEW TAKE PART IN NEW
The new procedure for earning an accredited in PR
designation from the ten organizations in the Universal
Accreditation Board is not proving popular with rank-and-file
members of the groups.
After two full years of the new procedure, only 104 members
of PRSA have earned APRs while 25 from four of the other
nine groups have done so.
(continued on page 7)
Edition, Aug. 10, 2005, Page 2
NRA TRAINS SITES ON
The National Rifle Association has launched a boycott of
energy giant ConocoPhillips to protest its opposition to
an Oklahoma law preventing the firing of employees who keep
guns in their cars parked in company lots.
That bill was approved after forest products giant Weyerhaeuser
terminated workers in Idabel, OK, for having guns in their
vehicles. Houston-based CP has filed a federal suit to prevent
implement of the law.
Wayne LaPierre, executive director of the NRA, calls $140
billion CP anti-gun, anti-gun owner and anti-Second
Amendment. He vows to make CP an example of
what happens when a corporation takes away your Second Amendment
LaPierre urges the NRAs four million members and
their families to stop filling up at Conoco and Phillips
66 stations. The gun group also will place billboards reading
ConocoPhillips is No Friend of the Second Amendment
next to key gas stations.
Jeffrey Callender, a CP spokesperson, sent an e-mail to
ODwyers, saying that the company supports the
Second Amendment and respects the rights of law abiding
citizens to own guns.
It opposes the Oklahoma law on safety grounds. We
are simply trying to provide a safe and secure working environment
for our employees by keepings guns out of our facilities,
including our company parking lots, he wrote.
Phillips Petroleum, which merged with Conoco in02,
traces its roots to its 1917 founding in Bartlesville, OK.
The company employs more than 2,200 people at its former
headquarters, and another 1,500 workers at the Ponca City
In March, CP announced plans to build two $5 million museums
in Bartlesville and Ponca City to reaffirm its Oklahoma
CNOOC THROWS IN THE
China National Offshore Oil Co., which was advised by Public
Strategies Inc., Brunswick Group and Burson-Marstellers
BKSH & Assocs., pulled its $18.5 billion bid for Unocal
on Aug. 2 due to the political environment in the
That exit paves way for Chevron to acquire the El Segundo,
CA-based energy company.
The proposed CNOOC takeover stirred a hornets nest
of protectionist and anti-China activity in D.C.
Rep. Richard Pombo (R-CA), chairman of the House Resources
Committee, said it is hard to determine whether CNOOC would
be doing the bidding of the free market or the Chinese government
as it views its energy, economic and security interests.
He called the CNOOC bid a wake up call for America
to get as serious about energy as China appears to be.
Senators Jim Bunning (R-KY) and Kent Conrad (R-ND) sent
a letter to Commerce Secretary Carlos Gutierrez asking him
to explore the role that the Peoples Republic of China
was to play in helping to finance the Unocal takeover.
They felt PRC loans to CNOOC would be in violation of World
Trade Organization rules.
TRUDEL PROVES LIFE BEYOND
PR veteran Mary Trudel was the focus of a Wall Street Journal
feature on Aug. 2 about executives leaving their jobs to
She quit Hill & Knowlton in March with no idea about
what she would do next. She quickly filled the time. Trudel,
according to the WSJ, traveled to Belize and Guatemala,
took Spanish lessons, joined a book club, became more involved
with her church, worked out regularly, went to the theater/ballet
and woke up early some days to hear the birds sing in Central
Trudel, 59, had enough money saved to last a year without
a salary. She used her downtime to talk to more
than 150 people about what kind of job she might find satisfying.
The veteran of Ruder Finn, Kahn Communications, Rowland
Worldwide and Firestone Assocs. took a temporary three-month
post at the Wallace Foundation in New York, which supports
cultural programs. That led to a full-time slot as senior
communications officer arts and communities. Though
Trudel is earning 40 percent less than she made at H&K,
she has more time to pursue other interests.
The Journal noted that due to corporate restructures, exec
churn and burnout, it is more acceptable for executives
to take time off without lining up another job.
Trudel talked about her voyage of discovery
during an interview with ODwyers. She said the
music stopped for many PR people in the aftermath
of 9/11. There were no chairs for others, she
added in referring to the cuts and shutdowns in the recent
B/W/R KEEPS GORE CURRENT.
Ogilvy PR Worldwides B/W/R/ entertainment unit helped
launch Al Gores Current TV Aug. 1 into the homes of
20 million people.
The Beverly Hills-based firm of Paul Baker, Larry Winokur
and Nanci Ryder counts the success of American Idol
as one of its main achievements. The firm also has worked
with Britney Spears, J Lo, Chris Rock, Pizza Hut, Universal
Studios home video and the Dept. of Homeland Security.
Amanda Rothman and Kate Payne are repping Gore TV, which
is aimed at the 18-to-34-year-olds.
The Aug. 1 Washington Post reported how the former stiff
and wooden Gore, 57, now is likely to sport a hip,
open-at-the-collar, and all-black ensemble as he smiles
and jokes with his new clique of beautiful twenty-and
thirty-something staffers that are housed in Current
TVs San Francisco studio.
BROADGATE VS. JOELE
Broadgate Consultants is advising Shurgard Storage Centers
on how to combat the $2.5 billion hostile takeover bid launched
Aug. 1 by competitor Public Storage Inc. in the rapidly
growing self-storage business.
PSI is represented by Joele Frank, Wilkinson Brimmer Katcher.
SSC CEO Charles Barbo has derided the takeover play as
an opportunistic attempt to deprive shareholders from
fully realizing the long-term value of their investments.
PSI CEO Ron Havner said joining the companies is an idea
simply too compelling to ignore.
Edition, Aug. 10, 2005, Page 3
PR PRO: BLOGS WONT
Nothing will replace getting out and meeting reporters,
and sitting down and having lunch or a beer, said
Bruce Lowry, head of global PR for Novell, a $1 billion+
enterprise software firm, who caused a stir for suggesting
blogs will replace press releases in the next 10 years.
Lowrys comment about press releases becoming obsolete
appeared in a recent issue of The Economist. I made
the comment over lunch talking to a friend who writes for
the Economist, and I was surprised to see it in print,
he told Jennifer McClure, managing editor of New Communications
Blogzine, a bimonthly online publication.
Lowry said what he was thinking was more logistical
than substantive, in the sense that blogging technology
and self-publishing are becoming so easy that the idea of
putting a press release over the wire using a traditional
outlet like PR Newswire or Business Wire just seems like
a complicated and expensive way to do things.
So I think self-publishing, with whatever RSS feeds
are available in 10 years, will be how we issue press releases,
replacing wire services, said Lowry, who got his first
job in PR when he joined Novell in 1999 after a 14-year
career in the State Department as a foreign service officer,
heading up the Ukraine desk and being financial attache
in the U.S. Embassy in Rome.
Blogs are personal in a way that press releases cant
be, said Lowry, who still believes PR must build personal
relationships with reporters.
PR is all about relationshipsits knowing
who the reporters are, what they like to write about, and
how they like to interact.
number of books published in 2004, up 14% from 2003 and
72% higher than 1995. At the same time, 40 million fewer
books were sold last year.
10 NEWS STAFFERS LEAVE
Ten New York Times news staffers marked their last official
day at the paper on July 29 after accepting the companys
buyout offer. They are:
Neil Amdur, senior editor, news administration
Jan Battaile, deputy editor, Washington, D.C., bureau
Linda Amster, deputy, news information and technology
Fox Butterfield, correspondent, Boston bureau
John Darnton, associate editor
Marjorie Goldsborough, researcher, Washington, D.C.,
Robert Hanley, reporter, Metro desk
Caroline Herron, staff editor, Book Review
George James, reporter, Metro desk
Iver Peterson, reporter, Metro desk
Jim Roberts, who is senior editor on the national desk,
where he directed coverage of big stories for about 16 years,
is replacing Richard Berke for the remainder of this year,
overseeing all of the papers news desks. Berke will
run the night side news desk for the next few months.
WONG JOINS FAMILY CIRCLE
AS EXEC. ED.
Betty Wong was named executive editor of Family Circle magazine,
and Darcy Jacobs was appointed articles editor for the 4.2
The appointments were announced by Linda Fears, acting
editor-in-chief of FC.
Wong was health director at Ladies Home Journal,
another Meredith Corp. title for the past year. She also
was executive editor at Working Women, senior editor at
Parents, and editor-in-chief of Parents Baby.
BUDGET LIVING ADDS TWO
Angela Matusik, editor-in-chief of Budget Living, a magazine
for women, has named Scott Cohen, executive editor, and
Sharon Ludtke, managing editor.
Both staffers are based in BLs New York headquarters.
Previously, Cohen was executive editor of the recently
departed Giant magazine, and Ludtke was managing editor
of All You magazine.
previously editorial director for Penton Medias American
Machinist, Cutting Technology and Welding Design & Fabrication
magazines, has joined GIE Media in Cleveland as editor of
Todays Medical Developments magazine.
previously the lead military editor at Defense Daily, has
joined the Aviation Week Group of the McGraw-Hill Cos. as
editor-in-chief of its new magazine, Defense Technology
was named west coast fashion editor at In Touch Weekly.
previously with Mother Jones magazine as its D.C. correspondent,
has joined Salon.com as its Washington correspondent.
62, who covered the media and food beats for the Los Angeles
Times, died Aug. 1.
was named news editor for Illinois in the Chicago bureau
of the Associated Press, and John Henry, formerly the Houston
Chronicles Washington, D.C., bureau chief, was appointed
news editor for APs D.C. office.
has stepped down as editor-in-chief of Shape magazine.
previously deputy editor, was promoted to arts & leisure
editor of the New York Times.
previously senior editor, was named interim executive editor
of Utne magazine, and CEO Nina Utne will also assume the
role of editor-in-chief, replacing Karen
Olson, who is leaving to write a book.
(Media news continued
on next page)
Edition, Aug. 10, 2005, Page 4
GORES CABLE NETWORK
The new San Francisco-based cable network Current TV, which
some are calling the Al Gore Network, made its
nationwide debut on Aug. 1.
Current is available in the New York area on Ch. 103 on
the Time Warner systems and Direct TV, and in the Los Angeles
area on Channel 116.
Current offers short-form programming, consisting of 15-second
to five-minute segments that run throughout the day, exploring
the people, places, happenings and hot-button issues of
interest to young adults.
The programming will be about subjects rarely found
on TVand almost never in a voice young adults recognize,
the network said in a press release. Moreover, the
networks participatory model enables viewers to contribute
their own video content, the best of which will be aired,
the release stated.
Current news and programs with an informational angle will
comprise about 55% of the content.
These programs will cover an array of subjects, including
new movie releases, books, new musical recordings, travel,
protests, big news events, cars, and stories traditional
news media wont touch or choose to ignore.
Freelance film makers will be paid $250 for first-time
submissions that air on Current. Current requires film makers
to sign an agreement giving the network three months
exclusive use of material it has accepted for air.
David Neumann is Currents programming director.
GENERAL MOTORS ENDS
General Motors has resumed advertising in the Los Angeles
Times after a boycott that started in early April.
The worlds largest automaker pulled its ads from
the paper over what it called factual errors and misrepresentations
in the papers coverage of the company.
TGM yanked its ads after the papers auto writer Dan
Neil urged the automaker to dump CEO Rick Wagoner
and called its Pontiac G6 a sales flop. The
company said at the time its decision was not connected
to a specific story.
GM spokesman Brian Akre issued a statement saying that
GM and the Los Angeles Times have had productive discussions
regarding our complaints about the newspapers coverage
The boycott covered GM corporate and brand advertising,
but not to ad space purchased by GM car dealers.
PLACEMENT TIPS _________
Rap-Up is a
new quarterly hip-hop music magazine for teenagers
started by Devin and Cameron Lazerine, who are college students.
Its a magazine for Generation Y by Generation
Y, Devin, a 21-year-old communications major at the
Univ. of Calif.-Santa Barbara, who is editor-in-chief, told
the New York Times.
The magazine is sold in more than 20 countries and outlets
including Wal-Mart, Barnes & Noble, Borders and Tower
Devins younger brother Cameron, a business major
at UC-Berkeley, is publisher and assistant editor of Rap-Up.
fall number, due out in Oct., will showcase the 2nd annual
OT Hot List, with upscale gifts for the professional
athlete and his or her friends and family.
Ryan McNeil is publisher and editor-in-chief of the year-old
business and lifestyle magazine that is distributed to a
controlled circulation of more than 35,000 pro athletes,
team owners and sports industry media and insiders.
McNeil, a veteran NFL player, is based in Atlanta at the
Maven Media Group. 866/536-4600.
test magazine Living 101, which will target 20-something
readers, went on sale Aug. 9 in 13 Western states.
The magazine will cover Sunset Publishings four cornerstones:
home; food; garden, and travel.
Jess Chamberlain is editor of the magazine, which may be
published regularly if the trial run is successful.
Toyota Motor Corp.s
luxury division is seeking national magazines willing to
allow Lexus to provide cars in order to illustrate stories.
While Lexus is actively pursuing print product placement,
the company would not pay for placement or make advertising
conditional upon placement, a spokesperson for the company
told Ad Age.
GIVE A HOOT.
Celebrity addicts dont care how publications get their
stories and photos of stars, according to Samir Husni, the
Univ. of Mississippi journalism professor and magazine expert.
Readers dont give a hoot how the story
came about, he told USA Today in a story about the U.S.
launch of OK!, a celebrity magazine, which openly acknowledges
paying celebrities for access and giving stars editorial
In one way or another when it comes to celebrities,
all magazines have a big sign that says `For Sale,
said Husni, who pointed out other celebrity magazines pay
for access in such ways as promising cover placement, donating
to a celebritys charity or buying photos from other
publications that got them by paying a celebrity.
Sarah Ivens, previously No. 2 editor at the British OK!,
who is editor of the new U.S. edition, said there is a big
misconception that we pay everyone for everything.
She estimates it is probably less than 5%.
She said people come to OK! because they want to be photographed
beautifully, and they trust their words will not be twisted.
OK! is based in New York.
Phrack Magazine, the bible of many hackers, which
was believed to be the first ever electronic magazine, has
stopped publishing for the foreseeable future.
...Gannett Co., which increased its ownership of weeklies
from 122 to 207 in 2004, is now the leading owner of non-daily
publications in the U.S., according to Editor & Publisher.
Edition, Aug. 10,
2005, Page 5
OF PR FIRMS
WINS GENZYME BIO PITCH.
Genzyme Biosurgery has selected Schwartz Communications
in a competitive pitch for a major outreach campaign aimed
at women to inform them about the risks of adhesions (scars)
that may form between tissue surfaces following surgery.
Adhesions may result in small bowel obstruction, infertility
and chronic pelvic pain.
SC outreach is designed to build awareness for Genzyme's
Seprafilm product, a barrier that separates traumatized
tissue from other tissues to reduce the incidence of adhesions.
Women are a key market for Seprafilm as research shows that
scars form in up to 90 percent of gynecologic surgeries.
Jim Weinrebe, senior VP, leads the SC team.
SC spokesperson would not divulge the size of the GB budget,
but described it as a big win for the Waltham,
Mass.-based firm. GB sold $17M worth of anti-adhesion products
during the second-quarter.
Mass.-headquartered Genyzme Corp. is slated to post more
than $2.6 billion in 05 revenues.
MEXICO PR FIELD NARROWS.
New Mexico has narrowed its agency search for a $3M, three-part
marketing communications campaign to seven PR firms, three
ad shops and one interactive marketing firm. The last oral
presentation is scheduled for August 17 and a winner(s)
should be named within a week after that, according to a
state purchasing agent.
Ruder Finn/New York, Ketchum/San
Francisco, Edelman/Chicago, Financial Dynamics/Chicago,
BVK (Milwaukee), Myriad Travel Marketing (Manhattan Beach,
Calif.) and R&R Partners (Las Vegas) are PR finalists
from an original field of 18.
Ketchum and R&R are
also finalists for the advertising portion of the work,
and Edelman, Myriad and R&R are finalists for the interactive
HEADS MICROSOFT ACCT.
Waggener Edstrom has brought in a new SVP to head its flagship
Microsoft account, shifting previous account head, EVP Katie
Kemp, into a business development role.
Joyce McClure, an Edelman
veteran who was recently VP for ICF Consulting's West Coast
operation, takes the title SVP and chief operating officer
for the Microsoft account, based in Seattle.
Kemp, who was dually handling
Microsoft and business development for the firm and is the
mother of three kids, has been given a breather, according
to firm spokeswoman Amy Radich.
McClure has been in PR
for 25 years in New York, Boston and, recently, Los Angeles.
Will Zolna, an eight-year
veteran of WaggEd, has moved over to the firms Maloney
& Fox unit as a senior exec on M&Fs work for
San Francisco-based biotech and medical PR firm CoActive
PR has opened a satellite office in Brooklyn, N.Y.,
and relaunched its website at
Brod PR, New York/Drugstore.com and
Beauty.com, for PR with GolinHarris. The firm has
also picked up work for Nordstrom.com.
Group, New York/Hanky Panky, lingerie and
sportswear designer, for PR.
Worldwide, New York/Resin Systems, composite material
products technology, for PR in the U.S.
bond + partners, New York/Novartis AG, for advertising,
creative marketing and PR for its CIBA Vision eyecare unit.
Booth & Associates, New York/Global Home
Products, as AOR for its Anchor Hocking, WearEver
and Burnes Group units, which include consumer cookware
and glassware products.
& Fox, New York/Cracked Magazine;
Drambuie; MSN Virtual Earth, and RCA Digital Audio.
Finn, New York/Inertia Beverage Group, e-
commerce software and technology for wineries, as
AOR for the Napa, Calif.-based company.
PR, New York/Elite Model Management,. fashion model
agency, for PR.
Group, East Rutherford, N.J./Bucks County
Drug and Alcohol Commission, for PR and marketing support
for the Bucks County Tobacco Control Project. In addition
to media relations, community outreach, material development
and TV production work, the firm will administer the Quit
Smoking for Me sticker campaign.
Axelrod Weinberger Associates, Somerset, N.J./TeamStaff,
medical staffing and payroll services, for investor relations.
Communications, Atlanta/North Atlanta
National Bank, for marketing comms., including writing its
quarterly shareholders report and other PR work.
New Orleans, La./New Orleans
Energy Efficiency Corp., for marketing comms. Budget is
$1.9M over 18 months to educate the public about the NOEEC
and energy conservation.
Group, Austin/Vignette, content management software,
for PR and analyst relations. GCIs New York office
will also service the account. GCI has been using a Vignette
portal for its Intranet for the last year.
Mountain View, Calif./Buongiorno Vitaminic, multimedia content
developer for mobile devices, for PR in the U.S.
Partners, San Francisco/StreamWorks, for marketing,
PR, collateral and interactive work for its sport fishing-focused
Beavers, Encino, Calif./Lippe, Hellie, Hoffer &
Allison LLP, accounting firm, for collateral materials development;
California United Bank, for mktg., community rels., production
and web work, and the Hollywood Symphony Orchestra Society,
Media Relations, Toronto/Thinkpath, engineering technology
and services, for PR and IR.
Edition, Aug. 10, 2005, Page 6
ENTERS AD ARENA.
Medialinks Teletrax digital monitoring system has
continued to expand and officially entered the advertising
sector with a multi-year deal to track direct response TV
ads for media buyer Mercury Media.
handles both short-form spots and long-form infomercials.
Teletrax has agreed to track broadcast and cable airings
of MM-placed ads in the top 100 TV markets, and beyond that
if Teletrax expands.
relationship could also expose Teletrax to other potentials
clients as MMs co-CEO, Dan Danielson, is also chairman
of the Electronic Retailing Assn and president/CEO Steve
Nober heads ERAs tech council.
a Medialink venture with Royal Philips Electronics, is based
in London and has three offices in the U.S. The company
said it expects other advertising and media organizations
to adopt Teletrax.
other news, the Medialink unit has named Dennis OHara,
a sales director for Media DVX, as East Coast sales manager.
Ammanuel Josserand, European business manager for ArcSoft,
has joined as marketing manager focused on Europe, Asia,
the Middle East and Latin America.
ADDS TO PR SEARCH UNIT.
Executive recruiting and search firm Korn/Ferry International
has added a Burson-Marsteller veteran to its Los Angeles
branding, marketing, advertising, PR and internal/external
Maggie Habib, who worked
in brand marketing and public affairs for B-Ms L.A.
office, has joined KF as a marketing specialist.
WATCHES CONSUMER CONTENT.
Factiva has launched a new application it says will help
counter threats from consumer-generated content
like blogs, message boards, as well as mainstream media.
The company has inked
a deal with Intelliseek, which provides the consumer-generated
The Factiva Insight:Reputation Intelligence platform allows
executives to monitor issues and subjects from 9,000 media
sources and 11,000 websites via a reputation analysis
tool, which then analyzes the data into reports to
gauge perception of an issue or company.
Broadcast Network reported a 27 percent increase
in video and B-roll placements for the first half of 2005,
compared with the previous year.
NBN credited an enhanced
pitching program with the uptick in placements.
Services has added content from the Wall Street Journal
to its MediaQ application, which allows PR pros to look
up stories by reporters to gauge what they have been writing
Broadcast PR company Dogmatic
has added Richy Vesecky
and Tom Hessemer
to its sales team as account directors. Vesecky worked in
artist development, promotion and marketing for music labels
Virgin and Warner Bros. Hessemer has worked in PR for 10
Cooper, director of communications for Novartis AGs
over-the-counter business in North America, to MWW Group,
East Rutherford, N.J. as VP in the firms corporate
comms. unit. Cooper will primarily service MWWs work
for Sun Microsystems, which it won earlier this year. Previously,
he was director of corporate comms. for Altria Corporate
Services and was VP/director of client services for Burson-Marsteller.
Lauten, assistant athletic media relations director,
Univ. of Pittsburgh, to the Pittsburgh Steelers, as PR/media
manager. Michele Rosenthal,
an assistant to the Office of the Pittsburgh Mayor, has
joined the Steelers as community relations manager.
Ross, former managing editor of the
Pittsburgh Post-Gazette and The Pittsburgh Press, to the
Univ. of Pittsburgh Office of Public Affairs, as
associate vice chancellor for national media relations.
Hill, associate VP, Rasky Baerlein Strategic
Communications, to The Motley Fool, Alexandria, Va., as
director of media and communications. Hill spearheaded lobbying
and PR work out of RBs Washington, D.C. office.
Ford, communications specialist for U.S. Customs
and Border Protection, to ENC Marketing & Communications,
McLean, Va., as marketing manager.
Cerquone, VP, American College of Health
Care Administrators, to the American Speech-
Language Hearing Assn., Rockville, Md., as director of PR.
Dow, PR assistant, Longwood Univ., to Griffin &
Co. Washington, D.C., as a media relations assist.
Mulligan, former A/E for MWW Group, to DVC, Morristown,
N.J., as an A/S for its Kraft Foods and Georgia-Pacific
accounts. Also, Lina Allocca joins as an A/E from MKM Group.
Davidson, A/E, Image Today Advertising, to
Yesawich, Pepperdine, Brown & Russell, Orlando, Fla.,
as an A/E.
McArthur, diversity solutions exec for
Edelman, to the International Latino Cultural Center of
Chicago, as director of PR and marketing.
Herman, president of event and marketing firm, The
Herman Group, to Marx Layne & Co., Farmington Hills,
Mich., as a senior A/E.
Ryan, equity research analyst, Pacific Growth
Equities, to IR/PR firm Lambert, Edwards &
Associates, Grand Rapids, Mich., as director of
Curry, VP, Cassle Comms., to Bailey Gardiner, San
Diego, as an A/S. The firm has also promoted Jill Esterbrooks,
a freelancer, to media specialist.
Rossler to senior A/S, B2B/technology unit, M Booth
& Associates, New York. Also, Brenda
Urban was promoted to A/S, travel/lifestyle, Smita
Reddy to senior A/E, consumer, and Daniel
Urzedo and Andrew
Rossi to A/Es, B2B and travel units, respectively.
Patti to senior VP, creative director, The Marcus
Group, Secaucus, N.J. She joined the firm in 96.
Edition, Aug. 10, 2005, Page 7
FEW TAKE NEW APR TEST (Continued
from page 1)
of the groups have not even sent one applicant to the UAB
in the past two years. In the ten years prior to the new
process, an average of 274 new PRSA APRs were created each
are 20,000 members of PRSA and 16,000 non-APRs are eligible
to apply for the test. A rule requiring five years of experience
for test applicants was dropped several years ago.
by members of the nine groups, which have about 8,000 members,
was minimal from the start and has been declining. Only
one other group, the Florida PR Assn., had successful candidates
in the second quarter of 2005. Five FPRA members earned
pay an initial $25 to apply for APR. Most who take it pass
the Readiness Review, which involves a personal
interview with three APRs in the local chapter and a portfolio
two-thirds of those who take the computer-based, multiple-choice
exam pass it. PRSA members pay $275 and members of the other
is concern among some PRSA veterans that the pool of APRs,
the only ones who can hold national office, is dwindling.
lost 5,769 members in 2002 while gaining 5,903, the last
year such statistics were given. If only 10% of the 5,769
were APRs, the loss would be 576 APRs. PRSA will not reveal
the yearly loss of APRs.
Despite the low turnout
(less than one-half of one percent of eligibles are applying),
UAB leaders are encouraged by increased interest in the
Blake Lewis, 2005 UAB
chair and a member of PRSA, said that 99 candidates turned
out during the first half of 2005 while 117 showed up for
the entire year of 2004. Should 99 candidates also apply
during the second half of 2005, it would mean a 69% increase
in candidates year-over-year, he said.
Members of the UAB
are pleased with the progress being made in building interest
in APR, he said.
During the second quarter
of 2005, 93 applied for the exam; 60 took part in the RR;
52 passed the RR; 51 took the exam, and 31 passed it (26
from PRSA and five from FPRA) for a pass rate of 61%. Overall
pass rate for the new exams first two years is 65%.
at Other Groups Hopeful
APR chairs at some of
the nine other groups expressed confidence in the new program.
Douglas Cannon, of the
Religious Communicators Council (490 members), said RCC
is making the skills tested in the APR process the
foundation of our professional development process.
He said he has seen no lack of interest among
RCC members in APR. APR classes have attracted 10-20 people,
One member became APR
before the new test but none have since then.
Jennifer Dimond of the
Maine PR Council (225 members), was also enthusiastic about
the new APR program. Three members are preparing for the
RR. One member has become APR in the past two years.
The new APR process was
created over a four-year period at a cost of $250,000.
PRSA has subsidized its
APR program by about $2 million since 1988.
Biggest loss on APR was
in 2000 when net cost was $441,467 or $1,794 for each of
the 246 new APRs.
Not earning APRs were
any members of the Texas PR Assn. and the Agricultural Relations
GOES TO GOLINHARRIS/N.Y.
GolinHarris has hired Jennifer Cohan to run its New York
office and serve on its executive management committee.
She reports to CEO Fred Cook.
Cohan had been in charge
of GCI Groups flagship New York office. GCI is now
headed by Austin, Tex.-based Jeff Hunt since the defection
in April of CEO Bob Feldman for the top PR spot at Dreamworks
Cohan also was deputy
managing director of Cohn & Wolfes London office
after serving as its consumer chief in New York.
Richard Wolff was GHs
last managing director in New York. He now heads The Global
Consulting Group, a U.S. IR unit of U.K.-based Huntsworth
CHARTS MODEST GROWTH.
French ad/PR conglomerate Havas posted organic growth of
three percent for the second quarter on revenue of $456M.
Growth for the first half was 2.2 percent on revenue of
Havas said North American
business was essentially stable with zero growth.
The conglom said Q2 organic
growth fell one percent because of the losses of Intel and
Volkswagen business in the U.S. The loss of Intel also hit
its Asia Pacific business, which was down 5.9 percent over
the first half.
Strong growth in Latin
America and Europe offset declines in France, North America
and the Asia Pacific region, compared to last year.
U.K. business showed improvement
for Q2 as four percent growth offset a 3.3 percent dive
New business totaled $616M
for the second quarter, with key wins like Diesel and the
2007 Rugby World Cup (France), Radio Shack and Sony in the
U.S. and News Corp. in the U.K.
LEAVES CLINTON FOR SONY.
Jim Kennedy, communications director and adviser to former
President Bill Clinton, has been named senior VP, corporate
communications, for Sony Pictures Entertainment, Culver
Kennedy, who is slated
to begin in September, takes over for Susan Tick, who resigned
Kennedy has also been
a spokesman and adviser for Sen. Hillary Clinton, Vice President
Al Gore and Sen. Joe Lieberman. He has been with Clinton
from impeachment through the presidents tsunami relief
At Sony, he is charged
with developing and directing the companys communications
strategy, overseeing media relations, issues management
and advising the executive team.
A replacement for Kennedy
at the William J. Clinton Foundation has not yet been named.
ABC News reported that Jay Carson, a Democratic PR veteran
and recently communications advisor for New Yorks
Olympic bid is expected to be a replacement.
Edition, Aug. 10,
2005 Page 8
news media are embattled, attacked by both left and right
in book after book, rocked by scandals, challenged by upstart
So went a page one story in the New York Times Book Review
July 31. The article and eight recommended books on media
are helpful reading for PR pros dealing with the press.
Critics are mostly concerned with mass media rather than
business and trade publications and websites.
Article author Richard Posner says, The latest, and
perhaps gravest, challenge to the journalistic establishment
is the blog, partly because large commercial
enterprises like the NYT depend on the good
will of advertisers, which the bloggers do not.
Newspapers delay news coverage because of cross-checking
involved while bloggers can just blast it out, notes the
Meanwhile, the impact
of RoveGate is apparent in news coverage.
Presidential advisor Karl Rove cautioned Time reporter Matthew
Cooper that Roves information on Valerie Plame was
on double super secret background. But Rove
got outed anyway by Time Warner.
Executives and company spokespeople, after this betrayal,
are more cautious than ever in speaking to reporters if
they speak at all.
A major story in the NYT Aug. 1 on troubled Interpublic
was laced with anonymous quotes and spokespeople who couldnt
be found or wouldnt say anything.
An anonymous IPG executive said he couldnt be identified
because PR exec Philippe Krakowsky is the only one who can
speak for the company. Kevin McCormack of WPP told the NYT
that questions about IPGs Bank of America account
could only be answered by BofA. Patricia Sloan of Omnicom
didnt return calls. Both WPP and OMC may
be pitching BofA.
The NYT recently has taken to quoting a person
for key facts and opinions, not even hinting of the location,
occupation or status of the source.
While Cooper avoided jail when his employer obeyed a court
order, Judith Miller of the NYT remains in jail on the same
(our home town for 26 years) has been invaded by hedge funds,
said a page one story in the Wall Street Journal Aug. 3.
So many funds have flocked to this town of 60,000 that
is the first stop in Connecticut from New York that trains
from New York to Greenwich now carry about as many as those
going to New York. Peak hour rates are charged
for the reverse commuters.
The image of Greenwich, which always had some luster, has
been polished to such a high gloss that hedge funds that
cant find an office in the town put Greenwich
in their titles anyway, says the WSJ.
Office space near the train station is $60-$70 a sq. ft.
vs. $55 for top space in New York. A building filled
with hedge funds sold for $97M, or $743 a sq.ft. vs.
$515 for the best space in New York.
The highly speculative hedge funds have exploded to 8,000+
in the past five years, says the WSJ.
Real estate friends of ours in Greenwich say the hedge
fund influx has been going on for several years and the
impact is obvious.
About half the houses on a street near ours have been torn
down and McMansions put up.
Split-level ranch houses that initially sold for $45,000
in the 1960s now command $2 million and often become a hole
in the ground in a few days.
A somewhat sad note is that few grown children of Greenwich
residents can ever afford to live there unless they move
in with their parents.
New York Post columnist John Crudele on Aug. 4 decried
the overheated housing market in general, saying
people are probably paying prices that they will come
He believes false government figures are making people
believe the economy is stronger than it is. Mortgage rates
are incredibly and dangerously low, he wrote.
Greenwich is desirable partly because of its lower
property taxes, notes the WSJ. The town almost went
bankrupt in the Depression and since then has allowed no
debt... One of the nine golf clubs in town, which only cost
$5,000 to join in the 1970s, now costs $75,000.
Its about time
leaders paid attention to PRSAs efforts to sell the
APR exam to members of nine other groups for $410
($25 application fee and $385 for the test). It hasnt
Five of the ten participating groups in the
Universal Accreditation Board have not participated
at all in the first two years, not one member even applying
to go through the new process of Readiness Review and computer-based
multiple choice test. Only 25 members of the other four
Participation by eligibles (at least 20,000) is less than
one half of one percent.
APR signifies a high professional level of experience
and competence, says UAB literature. Then a press
release on the first two years should reflect this expertise.
But instead of a two-year wrap-up, a July 25 press release
devotes two graphs only to second quarter results.
We had to dig to find out that only one other group had
successful APR candidates in Q2five from the Florida
The release claimed a 69% increase in candidates in the
first half of 2005 to 99 based on 117 applying in calendar
The release assumes 99 will apply in the second half of
2005, an assumption that cannot be made. If this release
is evidence of the high level of competence
of APRs, which it should be, there is a problem.