The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, Aug. 17, 2005, Page 1
DRAFTS $8M FOREIGN MEDIA RFP.
The Defense Department has drafted a request for proposals
to review its $8M pact with the PR firm The Rendon Group
to analyze and track foreign media coverage of the Pentagons
so-called Global War on Terrorism.
StratComm told this website
that it wanted to foster competition, which includes tracking
and analyzing foreign print, online and broadcast media
in languages like Arabic, Urdu and Pashtu, especially relating
Rendon was awarded no-bid
assignments for military PR following the 9/11 terror attacks
and has handled the foreign media analysis work for about
a year and a half. It has 56 staffers on the account.
To date, 49 media monitoring
shops have expressed an interest in the RFP, including Medialink,
TV Eyes, Factiva and Thomson Dialog. Ubiquitous defense
contractors like Raytheon and Titan Corp. are also looking
at the solicitation.
StratCom is eyeing a one-year
base contract with four option years.
Building databases of
key communicators and media outlets, analyzing the perception
of U.S. actions and communication, and identifying vulnerabilities
are some of the assignments expected of a contractor.
A firm would be required
to map media outlets in areas deemed critical
to achieving U.S. objectives in the war on terror.
A firm must be able to
have staffers at StratComs headquarters at Offut Air
Force Base in Omaha, Neb., and off-site on a 24/7 schedule
during critical periods.
SERVES RF BINDER.
Dunkin Donuts has handed its $2M PR account to RF
Binder Partners, which nosed out Marina Maher Communications
in a competitive pitch.
Omnicoms Fleishman-Hillard was the incumbent.
RFB has done project work for Dunkin Donuts, which
has more than $3.5 billion in U.S. sales. Dunkin Donuts
is part of Allied Domecq. RF Binder is a Ruder Finn Group
Swiftwater, Pa.-based vaccine maker, is looking to hire
a corporate communications director. Healthcare experience
is a must
needs a VP/director of public affairs to support
its North American credit card operations. The position
is in New York City. Arnold Huberman Assocs. is handling
the searches. Resumes go to [email protected]. No phone
CHINA HIRES PB TO BOOST
Patton Boggs is looking for a mutually gratifying
relationship with the Peoples Republic of China,
according to a confidential July 11 engagement letter written
by Mark Cowan, a PB partner.
Cowans letter to Su Ge, Minister Counselor at Chinas
Washington, D.C., embassy says PB will receive $22,000 a
month as it handles Congressional matters for its client.
The letter is light on specifics.
Cowan is a key player in the D.C. public affairs arena.
He founded The Jefferson Group and held positions at Cassidy
& Assocs., Hill & Knowlton and Gray & Co.
He will work on the account with Tim Chorda, the former
U.S. Ambassador to Singapore, and Bob Horn, Chairman of
the Republican National Lawyers Assn. who was the lead attorney
in Broward County, Florida, during the 2000 recount.
U.S./China ties have been strained over trade matters,
and the recent Congressional opposition to China National
Offshore Oil Co.s takeover bid for Unocal.
is promoting the story of Cindy Sheehan, the Gold
Star Mother who went to Crawford, Tex., for a meeting with
President Bush. The New York Times called Sheehan a media
The Wall Street Journal reported that the Sheehan publicity
is upsetting White House plans to use Bushs Texas
vacation to control the media and political agenda.
Casey Sheehan was killed in an ambush in Iraq.
JONES PLAYS FOR NINTENDO.
Stephen Jones, a high-tech PR guru, has joined GolinHarris
as an executive VP in Los Angeles.
He will handle Nintendo, GHs biggest account, and
be responsible for the 30-member team working on the games
business in L.A., Seattle and New York.
Jones reports to Judy Johnson, who heads GHs western
region. She lauds Jones experience in the consumer
electronics, enterprise computing and entertainment sectors.
Before joining the Interpublic unit, Jones was managing
director of Ogilvy PR Worldwides global technology
practice. He represented clients such as Sun Microsystems
Earlier, Jones was an associate director in Ketchums
Silicon Valley office, handling Federal Express, Deloitte
Consulting and IDG.
Jones also worked in journalism (BusinessWeek, ComputerWorld,
and San Jose Business Journal).
Nintendo is a 13-year GolinHarris client.
Edition, Aug. 17, 2005, Page 2
RF MARKS AMERICAS
Ruder Finn has won the $750K account to promote Americas
400th anniversary as PR firm for Jamestown 2007, Barbara
Shipley, managing director of the firms Washington,
D.C., office told ODwyers. The account is worth
$500K in fees to RF.
We will shine a spotlight on the impact that Jamestown
had on America and the rest of the world, said Shipley.
RF is to commemorate the four legacies of the first permanent
English settlement in the Americas. Shipley identified those
legacies as democracy, rule of law, cultural diversity and
RF will handle media relations, do celebrity outreach and
line up sponsorships for the events. Shipley said other
RF offices, such as its London unit, will pitch in on the
The celebration, which continues into `08, peaks in May
`07 with Americas Anniversary Weekend
roster of events.
Jamestown 2007, which is part of the Jamestown-Yorktown
Foundation, also has plans to celebrate 225th anniversary
of the Revolutionary War victory at Yorktown, which ultimately
led to the expulsion of the British from the U.S.
British General Charles Cornwallis surrendered to George
Washington on Oct. 19, 1781.
Ross Richardson, of Jamestown 2007, said seven firms responded
to the RFP, and RF edged two finalists, which he would not
WEBER SHANDWICK HIRES
Weber Shandwick has hired Jen Schefft, the former star of
ABCs The Bachelorette and The Bachelor
reality TV shows as a senior account executive in Chicago,
Cathy Calhoun, head of the office and global consumer marketing
co-president, told ODwyers.
Schefft was engaged to Firestone Tire fortune heir Andrew
Firestone before a national audience of 17.5 million.
Calhoun calls her well-qualified for PR, citing five years
of experience at Getty Images selling photos to ad agencies/PR
firms and news outlets, and her summa cum laude degree from
Ohio University (Athens), where she studied PR/advertising
Schefft, according to Calhoun, understands pop culture,
and will be a natural fit counseling WS packaged goods clients.
She will initially handle Unilevers personal care
Schefft, 29, also will get a lot of training,
added the WS exec.
Calhoun said WS didnt seek any publicity for hiring
Schefft. WS did not put out a release, but Calhoun suspects
that one of the other firms who wanted to hire Schefft may
have tipped off Chicago Sun-Times ad columnist Lewis Lazare,
who wrote about Bachelorettes new reality in
PR on Aug. 11.
After her engagement to Firestone, Schefft moved to the
West Coast, where she worked as a sales manager for the
Firestone Family Vineyards, and as a goodwill ambassador
for the tiremaker.
She moved back to Chicago after she broke up with Firestone.
SEITEL OFFERS PR WRITING
Fraser Seitel, author of one of the most widely used college
PR texts, The Practice of Public Relations, is offering
a six-week writing course for PR pros covering basic and
advanced PR writing techniques.
Students will be e-mailed a new lecture each Monday and
Friday on topics such as PR writing philosophy; news releases
that work; round-up stories that get used; pitch letters
that attract interviews; internal communications that get
read, and external speeches that get remembered.
Students will submit writing samples for review and feedback.
As part of the course, students will receive full access
to the ODwyer website and a special web page for those
who are enrolled in the course.
Cost is $495 per student. Further information and sign-up
is handled by e-mailing [email protected].
FLORIDA SHRIMPERS REVIEW
Florida wild shrimp industry, which has been stung in recent
years from rising foreign imports, is reviewing its PR account
and accepting proposals from firms through late August.
The Sunshine States Dept. of Agriculture and Consumer
Services, which oversees the marketing of Florida shrimp,
has issued an RFP for an outside PR firm to bolster the
campaign. Tallahassee-based Moore Consulting Group is the
The state wants a firm to complement its in-house staff
and help create recognition of the Ask for Shrimp
from Florida logo, boost awareness of Wild and
Wonderful campaign, and promote the health benefits
of Floridas wild, ocean-caught shrimp.
The DACS notes that, in the last few years, imports of
foreign shrimp from countries like India, Brazil
and Vietnam are up 17 percent while domestic prices
have plunged 29 percent.
Proposals are being accepted through August 25. Questions
about the RFP are directed to Christie Hutchinson ([email protected]).
KEKST GUIDES HILFIGER
Kekst and Co. is representing Tommy Hilfiger Corp. as the
marketer of the iconic clothing brand settles a U.S. Attorneys
inquiry about whether it shuffled payments to foreign subsidiaries
to avoid U.S. taxes.
The U.S. Attorney for the Southern District of New York,
David Kelley, was investigating whether the Hong Kong-incorporated
company was paying overseas units to reduce its U.S. tax
bill from 1990-2004. Hilfigers base of operations
is in New York.
The Attorneys Office said on Aug. 10 that it will
not pursue criminal tax charges and Hilfiger has agreed
to pay $18.1 million ($15.4M in taxes and $2.7M in interest),
in addition to filing amended returns for 2001-2004 and
adopting an ethics and compliance program.
Kekst partners Rith Pachman and Wendi Kopsick are handling
press inquiries for Hilfiger.
Dan Klores Communications has been Hilfigers main
PR firm for consumer work since last year.
Hilfiger markets the Tommy Hilfiger and Karl Lagerfeld
Edition, Aug. 17, 2005, Page 3
PUBLICIST IS HIRED
Judith Lederman, president of JSL Publicity & Marketing
in New Rochelle, N.Y., has joined the Westchester WAG as
editor of the three-year-old magazine, which features trendy
For all the PR executives who have heard the door
slam on their pitches, I invite them to try pitching me,
said Lederman, who is interested in any news, venues, services,
or outlets that WAG readers will find exciting, fashionable,
trendy, and new.
She said WAG covers health and beauty, parties, and fund-raisers
on a regular basis. She is also interested in getting interviews
with high-profile people who live in Westchester.
Lederman, who will have an office at the magazines
New Rochelle headquarters, is succeeding Emily Liebert,
daughter-in-law of WAGs publisher Mary Ann Liebert.
WAG, which has a circulation of about 50,000, has an audience
of upper echelon, 40-plus readers, who are mainly
female, according to Lederman, whose resume includes a year
at Rubenstein Assoc. in 1996, where she wrote speeches for
Mia Farrow and Benjamin Netanyahu, and Geltzer & Co.
I am well aware of the editor-publicist
conflict of interest problem, said Lederman, who emphasized
she believes in the church and state separation
between editorial and ad/PR.
She will turn over any interesting stories
involving her clients to Liebert to handle as she sees fit.
Publicists can pitch Lederman at 914/740-2151; e-mail: [email protected].
Her cell phone is 914/589-4990.
HOW TO PITCH A PRIZE-WINNING
Anna Quindlen, who has won several writing awards, pays
attention to a handful of pitches from PR people.
One in particular can call me anytime because she
is a model of the form, Quindlen, who writes a column
for Newsweek, told Alison Stateman, managing editor of The
Strategist, a magazine published for members of PRSA.
Quindlen, who will speak at PRSAs 2005 annual conference
in Miami, said her favorite publicist almost always
pitches things that I could conceivably be interested in.
She has specific ideas that are not egregiously client-oriented;
in other words, I could write [about it] without feeling
icky about being in the tank for some institution or entity.
And, two sentences in, if I say, I dont
think so, she stops. She knows I know what works for
me, said Quindlen.
As a result, she said her clients are seamlessly
mentioned in my pieces from time to time.
She knows me, she knows my work, and she knows how
my mind works. And that makes all the difference,
The title of PRSAs conference is Many Beats-One
Rhythm: Creating Harmony through PR.
NEW MAG TACKLES FERTILITY
The first issue of Fertility Today magazine is available
to readers in doctors offices nationwide and internationally.
Infertility affects approximately 17% of all couples in
the U.S., which translates into more than 12 million couples
in the U.S.
Almost two million couples seek help from infertility specialists
Dr. Diana Broomfield, an infertility specialist, who is
the founder/editor of Fertility Today, believes the magazine
can bring infertility issues out into the mainstream from
behind closed doors of shame, humiliation, and embarrassment
into an arena of support and candid discussion.
Fertility Today will be written, edited and backed by the
Advisory and Editorial Board of American Board Certified
Reproductive Endocrinologists, along with infertility specialists,
urologists, mental health practitioners, and top legal experts.
The magazine will provide first-person accounts of men
and women who are battling infertility.
Jocelyn Coleman of Favor PR and Ramon Broomfield are handling
press inquiries, celebrity cover bookings and story pitches.
Coleman can be reached at 310/968-5624, and Broomfield is
Golf Living Magazine,
which will be available beginning Sept. 1 in 28 of the most
affluent Southern California ZIP codes, will focus on golf
travel destinations; and will also cover real estate, golf
personalities and equipment picks.
An annual special issue focused on Best In The West,
real estate will be published in 2006 by the quarterly.
George Fuller, former editor of Links magazine, is editor-in-chief.
Editorial offices are located at 202 W. 1st, Los Angeles,
Journalists can request
a free copy of the 2005/06 Source Book of Multicultural
Experts, published by Multicultural Marketing Resources,
a New York-based PR firm.
The Source Book has listings of experts, categorized by
industry and market segment.
The book can be ordered online via www.multicultural.com.
percentage of journalists in Bennett & Co.s annual
media survey who said they had spoken with a PR pro in the
percentage of online users in the U.S. who read blogs once
a week or more, according to a survey by Forrester Research.
of NYTimes.com readers that meet the criteria for influentials/opinion
leaders, according to a Roper Public Affairs & Media
study of 4,120 users.
(Media news continued
on next page)
Edition, Aug. 17, 2005, Page 4
GOOGLE: PUB WENT TOO
FAR IN GOOGLING.
Google, the search engine company, has blackballed online
technology news service Cnet News.com for googling its CEO
A Google spokesman told a Cnet editor that it will not
speak with Cnet reporters until next July, according to
Jai Singh, editor-in-chief of Cnet News.com in San Francisco.
We published a story that recounted how we found
information on the (Google) CEO in a public forum using
their service, Singh said. They had issue with
the fact that they felt it was private information and our
point is it was public information obtained through public
channels using Google search.
Google declined to comment, according to several media
The Cnet article, written by Elinor Mills, pointed out
that Google, which is used by more than half of U.S. Internet
users, has potential for privacy invasion, especially through
data it collects that is not available to the public, such
as logs of Google searches.
JANE AND ELLE GIRL GET
Brandon Holley, who is editor-in-chief of ELLEgirl, will
take over as editor of Jane magazine on Aug. 15.
Christina Kelly, who is executive editor of ELLEgirl, was
named to replace Holley as editor-in-chief.
Holley, 38, a former contributor to the magazine, joined
ELLEgirl in 2001 as its founding editor.
Kelly, 43, who joined ELLEgirl a year ago, was editor-in-chief
of YM before it was folded into Teen Vogue.
previously New York editor at Bon Appetit magazine, was
named editor-in-chief of Epicurious.com.
formerly editor-in-chief of CMP Medias Computer Reseller
News, and Michael Ybarra,
previously with the New York Times and Wall Street Journal,
have joined the staff of Tech Targets Information
Security and CIO Decisions magazines, respectively, as editor-in-chief
and senior features writer.
previously a senior editor at IndustryWeek, was named editor-in-chief
for Pentons Cleveland-based American Machinist Group
publications, which includes American Machinist, Welding
Design & Fabrication, Cutting Technology, Gases &
Welding Distributor and the websites.
and Erin McClam
were named national writers at the Associated Press in New
York, reports Jerry Schwartz, editor of AP NewsFeatures.
Bob Anez, who was the APs chief statehouse correspondent
in Helena, Mont., for 24 years, has joined the state Dept.
of Corrections as communications director at an annual salary
of $67,500, according to the AP.
who has more than 20 years of editing experience and 50
published books to her credit, has joined Poker Pro magazine
in Deerfield Beach, Fla., as managing editor.
previously bureau chief in London for MarketWatch, has rejoined
Reuters as U.S. editor of its digital media outlets.
The Media Center,
the Reston, Va.-based think tank funded by the American
Press Institute, will hold a conference on Oct. 5 in New
York at the headquarters of the Associated Press, to discuss
such topics as citizen journalism; activism and democracy;
media gawking; culture, politics and buzz; marketing, and
Richard Edelman, president/CEO of Edelman PR, is on the
list of about 30 confirmed speakers, according to Gloria
Pan, communications director for the Media Center, who can
be reached at 703/715-3301 for more information.
a 55-year-old banker and former PR specialist, who five
years ago was a political nobody, has become a leader
of a tiny but powerful army of New York conservatives whose
checkbooks sustain the national Republican majority,
according to a report by Ryan Lizza in the current issue
of New York Magazine.
Lizza said Factor is now the guy to see to unlock
the essential political commoditiesmoney and mediathat
all GOP candidates come searching for in Manhattan.
Sony Pictures Entertainment
has to pay $1.5 million to settle a class-action lawsuit
accusing the studio of citing a fake movie critic for a
Connecticut-based weekly newspaper in ads for several films.
The lawsuit, originally filed by two California moviegoers,
claimed the ads fooled the plaintiffs into seeing A
In one ad for the movie, a critic identified as David
Manning of The Ridgefield Press was quoted calling
star Heath Ledger this years hottest new star!
In an ad for The Animal, Manning was quoted
declaring The producing team of Big Daddy
has delivered another winner! At the time, the Ridgefield
Press did not have a movie critic named David Manning.
American Public Media,
which produces programs for public radio stations, is getting
a $2.1 million grant from the Tides Foundation to support
expanded news coverage and programming on global sustainability
and the economy.
The grant, which will be disbursed over three years, will
support the creation of a new editorial desk for APMs
Marketplace business programs, including Marketplace,
Marketplace Morning Report, and Marketplace
Money, a personal finance program.
More than 325 public radio stations air the Marketplace
programs. With a weekly audience of more than 8.5 million,
the combined programs have more listeners than any other
business news program on TV or radio.
JJ Yore is executive producer of Marketplace, which is
produced in Los Angeles and has five domestic bureaus plus
bureaus in London and Tokyo.
Edition, Aug. 17,
2005, Page 5
OF PR FIRMS
WANTS PR TO FIND TAX DELINQUENTS.
Ohio is requesting proposals to mount a million-dollar,
statewide promotional campaign for its new tax amnesty program.
Buckeye States Dept. of Taxation, based in Columbus,
is collecting proposals from firms through Aug. 24 for the
26-week effort, which is slated to run through the end of
February, 2006, and operate on a $1M budget.
states General Assembly passed a bill in early July
to offer an incentive to individuals and businesses with
a tax liability unknown to the state to disclose the liability
in exchange for the state waiving all penalties and half
of the interest owed.
combination of PR, marketing and some advertising is expected
to be a part of the promotional campaign's mix. Targets
of the effort include small business owners, general taxpayers,
tax professionals and medium and large businesses, and a
variety of taxes from income and property to corporate franchise
taxes are covered under the new law.
King of the Office of Procurement Service is contract analyst
for the solicitation, a copy of which can be viewed on the
states procurement website.
BEIJING TO HIRE
PR FIRM FOR OLYMPICS.
Weber Shandwick, Burson-Marsteller and Hill & Knowlton
are expected to be in the mix when the Beijing Olympics
Organizing Committee selects a PR firm, a move expected
by the end of the year.
winning firm will have to break the Communist Partys
anti-media mindset in dealing with dissent, according to
a report in The Australian, which said current media relations
efforts are a disaster of refused interviews and paranoia
over the Falun Gong group.
paper said a case similar to a recent beating of an Associated
Press photographer occuring during the 08 Games could
trigger a scourge of international condemnation
on the Chinese Government.
TODAY, PR PRO QUESTION REPORT.
USA Today and a PR executive have raised questions about
the CEO of a beverage company profiled by the paper and
mentioned in other media recently.
Jerry Jennings of Emerson
Gerard Associates, West Palm Beach, Fla., told USA Today
that Larry Twombly, CEO of EGA client Hat Trick Beverage,
misled the paper and the PR firm. USA Today has questioned
claims from the exec that he graduated from Harvard and
was a draft pick for the Boston Bruins professional hockey
The paper, in its Aug.
11 edition, ran an item saying it learned of inconsistencies
after its profile of Twombly as an executive who
overcame a motorcycle accident to start the beverage company
ran in the paper Aug. 7.
Neither the National Hockey
League, Boston Bruins, nor Harvard could locate any records
of Twombly, the paper said, and follow-up calls to the executive
yielded little information.
We were misled and
apologize for any misunderstandings, the PR executive
said. We have no reason to doubt our clients.
Booth & Associates, New York/easyCruise, as AOR
for North American comms.
Crenshaw Communications, New York/
Kleinfeld Bridal, for PR for the exclusive stores
August move from Brooklyn to Manhattan.
Vesty USA, New York/Saatchi & Saatchi X, to handle
media inquiries for the Publicis unit focused on shopper
Melville, N.Y./Vino University, for PR to
support the launch of Long Islands first wine school.
Mower & Associates, Syracuse, N.Y./OBrien
& Gere, engineering and project delivery, to develop
and manage the companys corporate communications unit
through planning, PR, advertising, tradeshows and employee
Global Health Comms., Philadelphia/Baxter BioSciences,
for its Gammagard franchise and the launch of Gammagard
Liquid intravenous immunoglobulin. The firm said with the
new addition, Baxter is now among its largest clients.
Pepperdine, Brown & Russell, Orlando/Antigua
and Barbuda, for North American PR.
Jeffrey Group, Miami/Le Paradis, 554-acre St.
Lucia resort in development, for North American PR.
Chicago/Stiefel Laboratories and The
Greater Miami Chamber of Commerce, for marketing and PR.
PR, Troy, Mich./Sarnamotive Blue Water, as AOR for
PR to enhance and clarify the plastics
companys role in the automotive industry, according
to Sarnamotive president/CEO Andy Ridgway.
Layne & Co., Farmington Hills, Mich./
Woodward Dream Cruise, for marketing, PR and operational
services for the 11th annual event celebrating automobiles
from the 50s and 60s.
Honig Company, Los Angeles/SwapDay, online entertainment
portal, for PR supporting its fall launch.
Girl PR, Los Angeles/Epitome Model Management, for
PR for its annual model searches and other publicity efforts.
Los Angeles/A.G. Spanos California Tour, for media relations
and promotions for the golf tour.
Lader Ranch, Calif./Oxford Lodging Advisory &
Investment Group, for corporate comms., property-specific
PR and other marketing comms. work; KVH Industries, as AOR
for PR following a national search, and Insider Pages, local
search engine, for media outreach support for launch.
PR, San Diego/The San Diego
Film Festival, for marketing comms. for the five-day, September
event that will feature 75 films.
Communications, Garden Grove, Calif./Royal Adhesives,
for PR and web design.
Communications, Santa Susana, Calif./Siemens Logistics
& Assembly Systems, for a new contract to handle North
American story placements.
Edition, Aug. 17, 2005, Page 6
SIGNS TEXT, RECRUITS STUDENTS.
Vocus, which has filed papers to pursue a $40M intial public
offering, has inked a deal with Text 100 for its PR software.
international account director Jeremy Wolff said the firm
could no longer afford to use disparate PR software systems.
He also said the software freed executives from time
consuming administrative tasks.
registered in June with the Securities and Exchange Commission
to go public.
company has also announced plans to put its software before
the next generation of PR executives. The Vocus University
Program will commence in the fall to teach students nad
educators about PR and its software. Twenty-four universities
have signed on, including Syracuse Univ., Northwestern Univ.
and the Univ. of Missouri.
said participants will use its software for PR tasks like
building media lists, keeping track of correspondence with
reporters and distributing releases.
S Simon Productions, New York, produced a series
of B-roll projects for Barnes & Noble surrounding the
release of Harry Potter and the Half-Blood Prince. Coverage,
which included the popular books arriving at the BarnesandNoble.com
warehouse, aired 1,161 times across 368 stations, including
NBCs Today Show, CBS Good
the Scene Productions, Los Angeles, produced a VNR
package for Ketchum and Japan-based Takeda Pharmaceutical
Co. following FDA approval of the prescription sleep drug
Remelteon. Hits included Good Morning America,
CNBC and CNN Headline News.
OTSP also put together
video highlights packages for KFPR and the CK One Billboard
launch and Virgin Records, for a Jermaine Dupri music video.
Liu, law associate, was named VP, solutions, for
Boom Broadcast and Media Relations in Smithville, N.J. Liu,
who earned a J.D. from Hofstra Univ., has worked as a freelance
STANLEY PLUMMETS IN INDEX.
Morgan Stanley took a beating amid negative headlines covering
the ouster of the financial institutions CEO, accoriding
to Delahayes index of news coverage and corporate
reputation for the second quarter of 05.
MS plummeted 18 slots
on the quarterly ranking.
Microsoft edged Wal-Mart Stores to top the index for the
second quarter of 05.
Delahaye said, despite
high-profile negative coverage, Wal-Mart held firm because
of positive attention received over its deal with Netflix
and a move to lure higher-income shoppers.
General Motors landed
the most coverage in the quarter, jumping five spots to
No. 4. Positive news of its employee pricing campaign and
solid ratings from JD Power offset reams of negative financial
news, according to Delahaye.
SEARCHES FOR GM IN TWIN CITIES.
Fleishman-Hillard is searching for a general manager
for its Twin Cities operation in Minnesota following the
resignation of Frank Parisi.
stepped down to take a consulting role with F-H. He joined
the firm in 2001.
former CEO of GolinHarris now executive VP for F-H, will
lead the Minneapolis/St. Paul office in the interim and
head the search for a replacement. Ann Barkelew, who founded
the Twin Cities office in 1996, will assist in the search.
Both internal and external candidates will be considered,
the firm said.
said he expects to find candidates who understand PR, but
more importantly, he wants someone who has a knack
for attracting talent and creating an exceptional work experience.
Leopold, senior VP for strategy & planning,
Ogilvy PR Worldwide, to sister WPP Group unit 141
Worldwide, as senior VP and director of global comms. WPPs
141 focuses on direct marketing and sales promotions.
Perkins, director of PR, Ginn Co., to Yesawich, Pepperdine,
Brown & Russell, Orlando, Fla., as senior VP, PR. Perkins
heads PR for clients like The Panama City Beach Convention
and Visitors Bureau and Dream Catcher Vacation Destination
Retreats. Marie Kephart,
marketing manager for Daytona Beach Community College, joins
as an account manager overseeing tourism work for Antigua
Liebermann has been tapped as director of
investor relations and corporate comms. for La-Z-Boy, Monroe,
Mich. She was at Goldman Sachs unit Spear, Leeds & Kellogg.
Zenk, who was campaign chairman for Washington Gov.
Christine Gregoires squeaker 04
win over Dino Rossi, has joined Edelman in Seattle as senior
VP in its PA practice. Earlier, Zenk was co-founder &
VP-marketing at Chameleon Technology, VP-corporate comms.
at Telecommunications Systems and VP-PA at
the Rockey Co., which is now part of Hill &
Young, associate VP, Euro RSCG Magnet and
manager of the firms Southern California consumer
unit, to Idea Hall, Costa Mesa, Calif., as a senior
Saunders, legislative assistant in the West Virginia
State Senate, to Shirley & Banister Public Affairs,
Alexandria, Va., as a PR assistant. Hayley McConnell, a
recent grad, has joined as an exec. asst.
Peterson to executive VP, consumer marketing, Rogers
& Cowan, Los Angeles.
Costiglio is stepping down as VP/comms. for
Time Inc., after 17 years. Costiglio, who is leaving
after Labor Day, plans to seek new adventures
after taking some time off to travel with his wife.
No replacement has yet been named. Costiglio joined Time
Inc. as VP/comms. in 89 after five years with Prudential-Bache
Securities where he was senior VP of public comms.
Edition, Aug. 17, 2005, Page 7
TO UNTANGLE PRSA BOARDS.
PRSA retained Jeffrey Tenenbaum of Venable LLP, Washington,
D.C., to help it disentangle the PRSA board from the PRSA
17-member PRSA board in 2003 eliminated the Foundation board
by announcing that henceforth the PRSA and Foundation boards
would be the same. Non-PRSA board members of the Foundation
board were to join a new Foundation Advisory Board.
is a 501C/6 trade association and the Foundation is a C/3
charity, educational group (companies and others can give
it tax-free gifts) PRSA had announced in 2003 a strategic
restructuring of PRSA and the Foundation that would
help the Foundation to raise funds and let PRSA engage in
PRSA president Judith Phair told the July 27 leader teleconference
that the dual board puts us at tax and liability risks
and is no longer sound policy.
for decades had maintained that its educational arm, once
known as the Institute for PR, had to be legally independent
of PRSA itself.
IPR was disowned by PRSA in 89 when the IPR refused
to follow the PRSA boards order that all IPR directors
be APR. PRSA set up the new Foundation in 90.
in the July 27 teleconference, referred to the Sarbanes-Oxley
Act, which calls on profit and non-profit boards to be independent
PRSA Foundation had revenues of $174,131 in 2003 vs. $338,000
for the IPR.
Doescher was 2003 Foundation president while 1994 PRSA president
Joseph Vecchione was Foundation chairman emeritus.
Honored by D.C. Biz Journal
Tenenbaum, who received
a B.A. from the Univ. of Pennsylvania and a J.D. from Catholic
Univ. School of Law, received a Top Washington Lawyersaward
in 04 from the Washington Business Journal.
He specializes in trade
and professional associations and writes for the Washington
Post and Association Trends. Venable, which has 460 lawyers,
has 450 nonprofits among its clients.
on John Doe Passes
Quarto Dunning, law firm
for John Doe, anonymous e-mailer who criticized
PRSA COO Catherine Bolton, who went to court to find out
the identity of Doe, had until July 22 to file
an appeal of a court decision revealing that identity. No
appeal was filed, leaving the next move up to PRSA.
The PRSA board met July
22-23 in New York but took no action on the Doe
Rhoda Weiss, Santa Monica,
Calif., counselor and treasurer of PRSA, was nominated as
president-elect by the nominating committee Aug. 7. She
is also a faculty member at the UCLA Extension and author
of a book and 300+ articles.
She has a B.A. in journalism
from Michigan State where she was class valedictorian and
an M.A. in psychology from Antioch University. She is pursuing
a Ph.D. in leadership and change from Antioch.
Jeff Julin was nominated
as treasurer and Tom Vitelli as secretary. Ron Owens, Pasadena,
Calif., was nominated as director-at-large. Nominated as
district directors were Christopher Lynch, Cleveland; Vince
Hazleton, Radford, Va., and Margaret Ann Hennen, Minneapolis.
Other members have until Sept. 22 to file as floor candidates.
APR PROCESS IS SUPPORTED.
Bob Giblin, senior counselor of Morgan&Myers, Jefferson,
Wis., and a member of the Universal Accreditation Board,
has outlined positive elements of the UAB and the new APR
process following criticism of the UAB on odwyerpr.com.
Giblin, responding to
the criticism that the new multiple-choice test fails to
test writing skills, said that writing and speaking skills
are examined in the new Readiness Review portion
of the APR process. APR interviewers thus focus on the real
work of a candidate rather than on hypothetical problems
that were in the old test, he said.
It was a myth,
he added, that writing skills were previously tested. Grammar
and spelling did not receive any score on the old exam and
candidates were told not to worry about writing errors,
he added. With the new process, he said, candidates get
feedback that assesses their strengths and weaknesses
rather than just receiving a pass/fail.
The UAB is working towards
accreditation of its exam by the National Organization for
Competency Assurance through its National Commission for
Certifying Agencies. This will include naming someone from
outside of PR to the UAB.
Completion of this
process sets the stage for full recognition of the APR credential
within business and human resource circles, said Giblin.
He rejected the suggestion
on odwyerpr.com that the UAB revert to the previous exam
that included a test of basic knowledge in the morning and
writing assignments in the afternoon.
To abandon the new
process in favor of an outdated process that is regressive,
rather than progressive, is pure folly, he said.
The APR credential identifies
those who have made a commitment to the PR profession; learning
and professional development; ethics, and the knowledge,
skills and abilities required of well-rounded practitioners,
With the public concerned
about questionable communications practices,
the APR process that seeks to set a higher standard
of accountability is even more desirable than ever,
INSURERS HIRE KUNDELL.
The US Travel Insurance Association has hired New York-based
Kundell Comms. as its first PR firm.
Linda Kundell is to generate
awareness of the $1 billion industry by pitching the media
and the public on the benefits of travel insurance.
The USTIA was formed in
04 and consists of insurance carriers, third-party
administrators and allied businesses. The Association says
its business took off following the terror attacks of 9/11,
and believes travel insurance played a vital role
in restoring travelers confidence.
Edition, Aug. 17,
2005 Page 8
Renita Coleman and
Lee Wilkins, journalism professors who studied the ethical
reasoning of ad people and found there was
not much of it (4/27 NL), have won a $10,000 grant from
the Arthur W. Page Center to perform the same test on PR
The Center is at Penn State and is not related to the Arthur
W. Page Society, New York.
PR pros will be given the Issues Defining Test,
which 30,000+ professionals have taken over the past 30
They will be asked to choose between two goods
or two evils, such as whether they would take
a multi-million dollar beer account even though they feel
alcoholism is a big problem, or urge a client to use a minority
in a campaign knowing the client was opposed to that particular
Ad people didnt hesitate in taking on the beer account
despite personal beliefs against promoting alcoholic drinks.
They ranked at the bottom in ethical reasoning
along with auditors, prison inmates and junior high school
At the top were seminarians, medical students, doctors,
journalists and nurses.
Coleman is at the University of Texas/Austin while Wilkins
is at the Missouri School of Journalism.
We sent the ad-related pages of The Moral Media for comment
to Ron Berger, chair of the American Assn. of Adv. Agencies
and CEO of Euro RSCG; Burtch Drake, 4As president, and Kipp
Cheng, 4As VP-PA. They havent spoken to us since.
The combining of the
PRSA regular and Foundation boards created a legal mess
that a new law firm is trying to clear up (page 7). This
is far more than a legal problem but a problem of the mixed-up
priorities of PRSA staff and leaders.
PRSA grossed $10.9 million in 2004 but the Foundation only
had a measly $174,131 in revenues in 2003 (latest year available).
PRSA leaders and staff this year have budgeted $688,542
for travel, hotels, meals and related expenses. Already
spent as of June 30 was $306,000.
The $688K would rival the record $717K spent in 2001 when
the board went to London.
Leaders spent $243,431 on travel, etc. in 2004;
sections, $41,083; national conference, $42,255; APR program,
$13,302, and Global Initiative, $14,591.
Were not told the district expenses since these were
removed as a separate item in 1992. KPMG had urged that
year that the districts be abolished as a waste of about
$40K a year.
Peer groups IABC and
NIRI spend nowhere near this percentage of revenues
on travel, meals, etc. NIRI, with $5.8M in income, spent
$63K on travel in 2003 while IABC ($4M) spent $58K.
Their volunteers pay their own way. Their staffs dont
travel like PRSAs. Theres no need for 25 or
more PRSA staffers at the national conference when 4-5 used
to go (local volunteers were used).
Was there a need this year for COO Catherine Bolton and
three PRSA leaders to go to China for ten days; three leaders
to go to Italy for a conference and Phair to go to London
to the Chartered Institute for PR?
If PRSA leaders and staff are not going to fund the Foundation
by less travel, meals, etc., why should anyone else?
The $100K weekend-in-New York for chapter presidents-elect
would be a nice gift.
While neglecting the Foundation,
PRSA has splurged $3,074,871 since 1987 on its increasingly
less popular APR program.
This is a costly benefit for a handful of members. Since
only 149 new PRSA APRs were created in 2003-04 and the net
loss at PRSA on this was $246,161 for those two years, the
average cost of a new PRSA APR was $1,652 (after the $300
personally paid by each candidate).
Had funds for this program that benefits the few been put
into the Foundation, millions of dollars would have been
available to benefit the many.
The APRs who control PRSA have made APR so expensive ($275
plus $25 application fee), time-consuming (Readiness Review,
computer-test) and possibly irrelevant (5% of questions
are on media relations) that we think they like
the low turnout.
If almost all members were APR, that would make the designation
almost meaningless and there no longer would be a small
ruling class of APRs.
The Universal Accreditation
Boards July 25 press release on the completion
of the first two years of the new APR process illustrates
the need for reform in press relations at the UAB and PRSA.
The release left out a key piece of information, that one
of the ten groups, the Society for Healthcare Strategy &
Market Development, had dropped out.
The Puerto Rico PR Assn. is mentioned four times, twice
each in Spanish and English.
Only results of the second quarter of 2005 were given,
forcing us to chase after UAB volunteers, who dont
hesitate to say theyre busy with their personal and
business lives. Repeated e-mails were needed to get basic
Meanwhile, Kathy Mulvihill, the PRSA staffer who works
fulltime on APR at PRSA at an indicated salary/benefits
of $73,223, was not allowed to help.
This system seems calculated to create a lot of extra work
for reporters covering PRSA.
Its obvious the eight other UAB organizations did
not get to see the July 25 release or they would have corrected
Given this poor handiwork of the UAB itself, we dont
see how APRs can claim to be superior to non-APRs. The second
quarter UAB results have yet to be posted on praccreditation.org.