The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, Aug. 24, 2005, Page 1
ROLLS OUT PR REVIEW.
Goodyear Tire & Rubber is looking for a PR firm via
the Chicago office of Jones Lundin Beals. The company had
used Arnold Worldwide, the Havas unit, for integrated communications.
AW has decided not to pitch the account.
Goodyear, which is in
the midst of a five-year restructuring plan, chalked up
$137 million in first-half net vs. a $48 million loss last
year. Surging North American tire sales drove the Akron-based
The tiremaker, however,
received a bit of bad news on Aug. 16 when it got a Wells
Notice from the Securities and Exchange Commission.
It may face federal civil charges for the accounting of
its restated `03 financials.
Dave Beals (312/396-4155)
is handling the PR search.
ILLINOIS LOTTERY CHANGES
The Illinois Lottery, which is reviewing its PR account,
has notified pitching firms that it has switched the $300K/year
account to a monthly pricing scale.
A Lottery official told ODwyers the program
asked firms to submit their own models for a flat fee as
a potential cost savings, but the Lottery has elected to
revert back to monthly rate pricing for the three-year PR
Hill & Knowlton is the eight-year incumbent for the
assignment. Its latest contract was extended in July after
an initial RFP failed to generate an adequate response.
Firms have been asked to submit a monthly fee figure that
includes out-of-pocket expenses, along with a description
of how they arrive at the figure, number of staff hours
allocated and hourly rates.
CARUSO PLOTS FOR OGILVY.
Therese Caruso has joined Ogilvy PR Worldwide as executive
VP for strategy and planning.
Caruso reports to Kym White, managing director, and Steve
Dahllof, head of the firms strategy and planning group.
Caruso held the executive VP/consumer brands title at Edelman.
She handled re-branding, product launch, nutrition/health
education, crisis, and cause-related marketing assignments.
Caruso counts a teen-directed outreach effort for Johnson
& Johnson Consumer Products Acuvue contact lenses
and campaigns for Reach and Act promoting better oral care
among career highlights.
At Ogilvy, Caruso is to focus on consumer marketing, healthcare
and corporate communications.
FD IS LATEST TO REP
Enrons roster of PR firms since its epic downfall
has grown to include Financial Dynamics.
The battered energy conglomerate has used a handful of
firms since it filed the largest Chapter 11 case in history
in `01, rattling markets and ushering in the Sarbanes-Oxley
Amy Rosenberg, senior VP and director of media relations
for FD, referred a call to Harlan Loeb, who heads the firms
litigation communications unit. He did not return a call.
Loeb, earlier this year, joined FD from Hill & Knowlton,
which had represented Enron in Washington.
Enron had recently worked with Brunswick Group. The company
paid Hill & Knowlton $300,000 for lobbying Capitol Hill
and the Bush Administration during the first-half of `03,
when the company filed its Chapter 11 reorganization plan.
Enron emerged from bankruptcy in late `04 as a private
DOWIE WANTS LIE DETECTOR
Doug Dowie, the former Fleishman-Hillard Los Angeles office
head who is charged with overbilling the citys Dept.
of Water and Power, wants permission from the U.S. District
Court to submit the results of a privately administered
Tom Holliday, Dowies lawyer, says the test results
are reliable and prove Dowie was telling the truth when
he denied any wrongdoing.
A judge will rule on Dowies motion on Sept. 26. The
trial is set for November.
CASSIDY TOILS FOR TEXAS.
Texas has hired Cassidy & Assocs. as its Washington,
D.C., lobbyist as the Lone Star State seeks to improve its
rate of return on federal tax dollars.
The Texas Office of State-Federal Affairs, which hired
the Interpublic unit, says the state received $141 billion
in federal funding for fiscal year `03, putting it No. 31
among the 50 states on the rate of return list.
Texas Governor Rick Perry calls federal funding critically
important to the state budget, and wants more dollars
for health & human services, transportation, and defense/homeland
C&A vice chairman Gregg Hartley, a former chief of
staff to Republican whip Roy Blunt (Mo.), leads the lobbying
team of James Hiral, an ex-aide to Majority Leader Bill
Frist (R-Ten.), Todd Boulanger, an ex-staffer with Sen.
Bob Smith (R-N.H.), and Dawn Levy, who worked as tax counsel
for Sen. Max Baucus (D-Mt.).
Edition, Aug. 24, 2005, Page 2
J&D WORKS TO SECURE
The Mexican State of Sonora has hired J&D International
Consulting Services to communicate with U.S. officials about
ways to improve law enforcement on its border with Arizona
with the goal of cutting criminal and terrorist activity,
according to their contract.
J&D is headed by Jim Steele, a former senior counselor
to Ambassador Paul Bremer who returned from Iraq in April.
Steele organized SWAT teams in Baghdad, and trained security
details for 300 members of Iraqs Governing Council.
He personally led a group of American and Iraqi undercover
operatives to recover the remains of the Blackwater contractors
who were murdered by Iraqis prior to the `04 Marine attack
on Fallujah. Steele received the Pentagons Medal
of Valor from Defense Sec. Donald Rumsfeld.
For Sonora, Steele is to coordinate activity and exchange
information with U.S. Border Patrol, Justice Dept., Dept.
of Homeland Security and U.S. Immigration officials.
The Justice Dept., last month, issued a warning to law
enforcement officials in California and Arizona to be on
the lookout for Zetas, a band of Mexican mercenaries
who receive a $50K bounty for every assassination of U.S.
law enforcement officials. The Washington Times, on Aug.
1, reported that attacks along the 260-mile Mexico/Arizona
border are up dramatically this year. There have been nearly
200 assaults on U.S. border officials since October.
That upswing has given a boost to the Tombstone, Ariz.-based
Minuteman Civil Defense Corp., the anti-illegal immigrant
group that says its goal is to secure the border from drug
dealers, criminals and potential terrorists.
Some dismiss the Minutemen as vigilantes.
WASHINGTON POST DROPS
The Washington Post has dropped plans to co-sponsor the
Pentagon-organized Freedom Walk on Sept. 11
because the two-mile march and ensuing concert by country
music star Clint Black may be politicized, according
to Eric Grant, a Post spokesperson.
The Newspaper Guild, which represents 1,400 Post staffers,
adopted a resolution on Aug. 15 urging the paper to pull
the sponsorship. The union said its members could be subject
to disciplinary action for participating in political activities
that may be perceived as revelatory of personal opinions
or bias. The Guild believes the Post should be held
to the same high standard.
The Guild determined that Freedom Walk is a political activity
in support of the war in Iraq. It noted that Black is best
known for his war-glorifying song I Raq and
The Pentagon issued a statement to express disappointment
that the Post has dropped its sponsorship, but is pleased
that the paper will donate to the Pentagon Memorial Fund.
The Defense Dept. noted that Freedom Walk is an opportunity
to remember the victims and families of 9/11 and to reflect
on the sacrifices made by our troops and to recommit to
the work still ahead.
LOUISIANA EYES FUR INDUSTRY
Louisiana, home to fur-bearing rodents like muskrat, beaver
and the semi-aquatic nutria, thinks the time is right
to begin promoting its fur industry after an industry-wide
lull that began in the mid-to-late 1980s.
The Pelican State says that many interested fur buyers
contact the state to find retail sources for fur coats but
retailers are not stocking and selling products. So the
state has issued an RFP for a firm to create a three-year
promotional campaign targeting fur manufacturers and retailers
and utilizing the pre-established Bayou Furs
label. The work includes researching potential outlets for
fur products, developing in-store sample presentations and
coordinating terms of placing the Bayou Furs line in retail
The campaigns major push would be in nine major Louisiana
cities New Orleans, Baton Rouge, Houma, Morgan City,
Lafayette, Lake Charles, Alexandria, Shreveport/Bossier
Absent from the RFP is any mention of anti-fur backlash
or inroads made by animal rights groups like PETA in changing
the publics perception of wearing fur coats or accessories.
The fur industry is promoted through the states Fur
and Alligator Advisory Council under the umbrella of the
Louisiana Department of Wildlife & Fisheries. As that
agency points out, mink prices are high, leaving room for
lower priced skins like nutria in a strong fur market. The
state harvests 300,000 nutria each year to control wetlands
damage and is eying China for its cheap manufacturing as
a potential partner for producing pelts.
The state is accepting proposals through Sept. 9.
KRISPY KREME HIRES JOELE
Krispy Kreme Doughnuts, which hired Gavin Anderson in January
to help deal with fallout from a Securities and Exchange
Commission probe into its accounting, now uses Joele Frank,
Wilkinson Brimmer Katcher to map comeback plans.
The Winston-Salem, N.C.-based chain released the results
of a 10-month probe by a special committee of the board
on Aug. 10 in which the company blamed its former management
team for its woes.
In our view Scott A. Livengood, former chairman of
the board and CEO, and John W. Tate, former COO, bear primary
responsibility for the failure to establish the management
tone, environment and controls essential for meeting the
companys responsibilities as a public company,
the committee reported.
KKD and its shareholders have paid dearly for those
failures as measured by the loss in market value of the
companys shares, a loss in confidence in the credibility
and integrity of the companys management and the considerable
costs required to address those failures, according
to the release that lists JFWBKs Andy Brimmer and
Laura Smith as contacts.
KKD announced that it would adjust its income by $25.6
million for the periods from fiscal `01 through the third
quarter of the current year.
The chains stock, which once traded at $73 a-share,
now costs $7.09 each.
Edition, Aug. 24, 2005, Page 3
LOCALS FEAST ON CITIZEN
Some of the first videos, pictures and descriptions of the
destruction that followed the explosions on Londons
mass transit system on July 7 were not from the lenses or
pens of professional journalists.
Rather, witnesses with camera phones and online blogs were
the main sources of information following the blasts.
Citizen journalism turns the traditional news model
on its head, said Clyde Bentley, associate professor
in the Missouri Univ. School of Journalism, who has completed
a study of MyMissourian, an experimental website that serves
as the citizen journalism outlet of the Columbia Missourian,
a local daily newspaper.
The citizen is the news gatherer and writer, rather
than the source, for a news story. The journalist is a `shepherd
in the process, helping take the reported news and making
sure it is dispensed in a readable format that does not
violate standards of decency or libel.
Bentley said editors of MyMissourian adhere to several
rules to determine what is suitable to postno nudity,
profanity, personal attacks or attacks on race, religion,
national origin, gender or sexual orientation.
Although some sections of the website have not been successful,
he believes the test shows readers are hungry for
local, people-centered news.
Bentley said the Civic Life section of the
website is the most popular section. People have discussed
everything from a proposal to ban smoking in local restaurants
to the death of a local police officer.
The Civic Life section taught the editors of MyMissourian
an important lesson. Readers and potential contributors
are not interested in a rehash of events and issues that
are already covered by the citys other news media,
he said Rather, they are interested in issues that
go largely ignored on the nightly news, he said.
That interest has contributed to the success of the Spiritual
Life section of MyMissourian. Since many religious
organizations do not get mainstream media coverage, he said
the Internet has become a gathering place for religious
groups and individuals.
USA TODAY TO PUBLISH
ANNUAL TECH MAG.
USA Today, the nations top-selling newspaper with
an average daily circulation of 2.3 million, is expanding
its magazine business with the introduction of a glossy
consumer technology magazine featuring new products and
Called USA Today Now Personal Technology, the annual magazine,
which will hit newsstands on Oct. 17, is designed to make
the overall consumer tech-buying experience more user-friendly.
The 80-page technology guide will include Q&As
with experts, and articles on using and buying technology
along with top editors picks on key products such
as digital cameras, laptops and HDTVs from CNET.com.
Mindy Fetterman, a reporter on USA Todays Money
section, is editor of NPT.
There is still time for publicists to pitch stories for
use in the first issue, which goes on sale the week of Oct.
17 at newsstands nationwide. A minimum of 300,000 copies
will be printed.
Fetterman can be reached at 703/854-5452 or [email protected].
which cancelled its $10 million televised lingerie fashion
show, along with its annual catwalk show for fashion press,
is returning to CBS-TV this fall.
A spokesman for the brand told Womens Wear Daily
that 25% of the decision to cancel the show had to do with
the bad publicity surrounding the Janet Jackson breast-baring
incident at the Super Bowl, and the FCCs reaction.
The National Assn.
of Real Estate Editors in Boca Raton, Fla., is accepting
applications until Sept. 15 from real estate and home and
design writers, including editors, reporters, columnists,
and freelancers for the $3,500 NAREE Bivins Fellowship program.
Applications are available from NAREEs executive
director Mary Doyle-Kimball at 561/391-3599.
new book, The Future of Men, due out in Sept.,
will show marketers how to understand and leverage the mens
The book, written by Marian Salzman, JWTs director
of strategic content; Ira Matathia, development/integrated
strategy, Taxi Inc., and Ann OReilly, editorial director
of Euro RSCG Worldwides strategic trendspotting and
research initiative, provides the first comprehensive overview
of what has taken place over the past three decades as the
Womens Lib movement has increasingly marginalized
men into the second sex, according to JWT publicist
Salzman, Matathia and OReilly, also co-authored the
best-selling book Buzz.
Publishers of daily
newspapers should go back to letting editors decide
what the public needs to read, said Michael
Socolow, director of the journalism program at Brandeis
Socolow said the reinvented newspaper, which
offers more news you can use and features increased
coverage of medical, travel and lifestyle news, has failed
to stem readership losses.
Most newspapers are offering little more than a comfortable
rehash of events that their consumers are already aware
of, he said. Instead, newspapers should be challenging
their readers by providing difficult-to-obtain firsthand
reports from around the world that are unavailable anywhere
else, he said.
editor-in-chief of Time Inc., said the anonymous tip that
nearly landed Time reporter Matthew Cooper in jail probably
was not valuable enough to justify a promise of confidentiality.
A 90-second conversation with the Presidents
spin doctor ... probably didnt deserve confidential
source status, Pearlstine said during a Court TV panel
(Media news continued
on next page)
Edition, Aug. 24, 2005, Page 4
MAJEWSKI TO REJOIN
TEEN PEOPLE AS M.E.
Lori Majewski, currently executive editor of Wenner Medias
Us Weekly, is rejoining Time Inc.s Teen People on
Sept. 6 as managing editor.
Majewski will replace Amy Barnett, who has been managing
editor for the past two years. Barnetts new assignment
at Time Inc. is to work on magazine development and an advice
book for young adults.
Majewski left TP in 2003 to join the now-defunct YM as
CHAPIN NAMED CNNS
N.Y. BUREAU CHIEF.
Edith Chapin, who is CNNs Chicago-based Midwest regional
bureau chief, was named the cable networks New York
Chapin, who takes over on Aug. 29, will coordinate CNN
coverage in New York and the Northeast.
She replaces Karen Curry.
TIME INC. BUYS MEXICAN
Time Inc. is buying Grupo Editorial Expansion, based in
Mexico City, from Editorial Medcom, a Mexican corporation,
which bought the magazine publisher from the Walt Disney
Co. in 1993.
GEE has a portfolio of 15 titles, including its flagship
magazine Expansion, which is Mexicos leading business
magazine, and Quien, a biweekly celebrity/personality magazine.
GEE also operates a custom publishing business whose titles
include Vuelo, the in-flight magazine for Mexicana Airlines,
and Audi Magazine, published for the auto manufacturer.
KATHIE LEE GIFFORD RETURNS
Kathie Lee Gifford, the former sidekick of Regis Philbin,
is returning to TV to cover Broadway and conduct interviews
for Paramounts syndicated entertainment-magazine show,
Linda Blue, executive producer of both The Insider
and Entertainment Tonight, expects Gifford to
appear on the show twice a week.
Rehearsals for Giffords second Broadway play, Hurricane
Amy, begin Sept. 6.
has resigned as editor-in-chief of The Source as a result
of a disagreement over a rating given to a new album in
the hip-hop publication.
Austin-based freelancer, has joined New York-based Cracked
Magazine, which is re-launching in Jan. 2006 as a humor
lifestyle publication for adults, as editor-at-large.
was named editor of Variety and Daily Variety by Peter
Bart, who remains editor-in-chief. Elizabeth
Guider, executive editor for news, currently based
in Los Angeles, will spend more time in New York, where
she will oversee international coverage as well as the New
is leaving the Washington Post as associate editor to become
a staff writer at The New Yorker.
Elizabeth Roberts, previously senior articles editor at
Martha Stewart Living, has joined Budget Living magazine
as deputy editor, and Allison Reynolds was named home editor.
ANCHOR SEEKS TIDBITS
Jessica Gottesman, formerly a reporter for Bloomberg News
who recently joined 1010 Wins in New York as a news anchor,
will contribute News You Can Use to the stations
new 1010WINS.com podcasts.
Gottesman would like PR people to provide her with tidbits
on such topics as personal finance, health, travel, etc.
Releases and/or publications are accepted and credited
if used, said Gottesman, who wants releases e-mailed to
her at [email protected], and publications mailed to her
at 1010 WINS, 888 7th ave., 10th fl., New York, N.Y. 101016.
No calls, please, she said.
Deltas SKY Magazine
has rescheduled the Portrait of Atlanta section,
previously slated to run in the Sept. issue, in Nov. to
coincide with the start of the Brand Atlanta Campaign.
Writers from Sky are working with the Metro Atlanta Chamber
of Commerce, the Atlanta Convention and Visitors Bureau,
and other local organizations to develop content for the
Contacts for the section are Helen Tarleton of the Brand
Atlanta Campaign and Bill Reihl of Ogilvy PR. Tarleton is
at 404/898-1267; Reihl can be reached at 404/881-2314.
president/CEO of Bridge Worldwide, a New York-based firm
specializing in food PR, said food publicists should leave
out the adjectives (most delicious, heavenly
tasting, most popular, etc.) when pitching
journalists because they dont like being sold
with overly promotional language.
Siegel also advises publicists to put information about
the product or company in the context of industry trends.
Journalists are more likely to cover trends than products,
(Voices of Iraq), which was established last
year as an Internet-based information hub by the United
Nations Development Program, is being expanded into a comprehensive
news agency, staffed and managed by Iraqi journalists.
More teenagers and
preteens are reading celebrity magazines, whose core
audience is readers in their 20s and 30s, according to Martha
Irvine, a national writer for the Associated Press.
While magazines like Teen Vogue and Elle Girl still have
a hold on teen fashion, entertainment weeklies also
are making their way into that arenain large part
because so many girls are interested in dressing like the
stars, said Irvine, who pointed out Us Weekly and others
have begun including details about where readers can buy
clothing and accessories.
Edition, Aug. 24,
2005, Page 5
OF PR FIRMS
ACQUIRES WESTHILL PARTNERS.
Financial Dynamics has acquired business consulting firm
Westhill Partners in a move to broaden the scope
of its services.
the acquisition, FD has set up a business consulting
practice based in New York and Washington, D.C., reflecting
Westhills cities of operations. Westhill handles work
from crisis PR to market analysis and regulatory advice.
Reilly, CEO of Westhill, founded the firm in 1998. He heads
the new practice at FD and joins its North American board
Westhill staff include partners Jim Jordan, former campaign
manager for John Kerrys presidential bid, and Lou
Colasuonno, the ex-editor-in-chief of both the New York
Daily News and N.Y. Post who joined Westhill from The Dilenschneider
was also the home to bare-knuckled PR pro John Scanlon,
who famously represented Brown & Williamson in its drive
against whistleblower Jeffrey Wigand in a case featured
in the film The Insider. Scanlon,
who died in 2001, also handled crises for Jesse Jackson
and former Sen. Bob Kerrey while at Westhill.
clients of Westhill have included Nextel Comms., Qwest Comms.
and Hollinger Intl. FD said the move came about as
clients have been looking for broader services for both
communications and fundamental business issues.
ADD FIRM FOR WTO PUSH.
Saudi Arabia has added White & Case to its lobbying
team as the Kingdom pushes for membership in the World Trade
The country announced
a privatization plan with an eye toward WTO
membership, but progress has been slow. For instance, Saudi
Aramco, which controls 98 percent of the nation's oil supply,
President Bush expressed
support for WTO membership for Saudi Arabia during his meeting
with now-King Abdullah in Crawford in April.
is the main PR firm for the Saudis.
BACKS NEW AUTO BLOG.
Manning Selvage & Lees weblog practice has unveiled
a news blog for auto suppliers, developed alongside the
firms research division, Mediaquotient.
MS&L BlogWorks, which
developed and continues to represent General Motors
popular FastLane blog, has launched the Auto Suppliers News
Blog at www.autosuppliernews.com.
Geczi, managing director of The Torrenzano Group,
New York, told members of the U.S.-China Economic and Security
Review Commission last week that demand for high-potential
stocks is driving investors to Chinese companies, rather
than unique or questionable marketing strategies.
Geczi said many China-based
companies use U.S. investment banks and law firms and therefore
comply with the nature of SEC guidelines. Potential reward
and potential risk are extremely high, he said.
GOES LOCAL WITH COYNE PR.
Casio Inc. has handed its mid-six-figure consumer PR and
media relations account to Parsippany, N.J.-based Coyne
assistant VP at Coyne who heads the Casio work, told O'Dwyer's
the Dover, N.J.-based electronics company saw a good fit
with a local firm.
Coyne landed the business after an initial phone call from
Casio, and handles product launches, trade shows and media
relations for its products like watches, cameras and musical
year brought in New York-based HWH PR following a review.
But the company, which has not had an agency of record in
recent years, later moved to bring all PR in-house before
deciding to again bring in an outside firm.
is the U.S. subsidiary of Tokyo-based Casio Computer Co.
PR, New York/Ciara, recording artist, for PR.
Strategies, New York/Questex Media Group, for PR
supporting its conferences, expos and trade publications.
Advanstar Technology Group, which was acquired by Questex,
was a client of Affect.
Morris & Co., New York/PENCIL, Public
Education Needs Civic Involvement in Learning, for a multi-month
Associates PR, New York/Club ABC, travel and tourism
group, as its first AOR for PR.
Leifer DiMarco, New York/Westchester
Medical Center, for marketing, interactive and PR work centered
on the institutions website.
PR, Parsippany, N.J./BriteSmile, teeth whitening,
as AOR for consumer PR.
Communications, Washington, D.C./
Baltimore City Dept. of Health; Fund for Public Health in
New York, Inc.; N.Y. State Dept. of Health; MedStar Health;
West Virginia Univ. Dept. of Neurosurgery; Wisconsin Dept.
of Health, for various PR projects.
Solutions, Fairfax, Va./DSA, Inc., system
engineering and software development, for PR for its federal
Group, Miami/Patagonia Virgin, resort development
in Chile, for consulting and marketing PR.
Communications, Chicago/Allstate, as African-American
AOR for integrated comms.
York, Milwaukee/Huntingtons Disease
Society of America, as AOR for advertising and PR.
Melissa York was named to the HDSAs board to assist
its marketing committee for a three-year term.
San Francisco/Citadel Security Software, for strategic comms.
including media/analyst relations and positioning.
Honig Company, Los Angeles/i-mate USA, mobile voice
and data devices, for corporate and trade comms. and product
marketing group, Campbell, Calif./K&K
Manufacturing, for marketing and PR.
Edition, Aug. 24, 2005, Page 6
IN WEB VIDEO DEAL.
Thomson Financial has partnered with digital video start-up
Reel Biography to offer corporate video production services
designed for Internet viewing in an effort to jazz up static
service, named Thomson Video Spotlights, aims to offer video
that is part documentary, news magazine and high-end corporate
video, the company said.
packages are Executive Video Spotlight and Company Video
Spotlight. EVS is a two-to-three-minute video of a CEO or
top exec, while CVS is a five-minute overview of a company.
Greenberg, president and executive producer of Reel Biography
and former head of NYPR, said the two companies are
leaving the static corporate website behind. He sees
online video as the ultimate vehicle to capture
a companys story in a way that the press, investors
and prospects find harder to ignore and can more easily
Both companies are based in New York.
NAMES VICE PRESIDENTS.
News Broadcast Network, New York, has promoted three staffers.
Laura Pair, who has directed the broadcast PR companys
editorial operations since 2004, was named VP of media relations
and production services. She joined NBN in 2000 as head
of video production.
Also, Matthew Smith, New
York sales manager, was promoted to VP of client services
and business development. The 13-year NBN veteran started
out in Chicago.
Both Smith and Pair were
former staffers of TVN Communications, which NBN acquired
Mary del Castillo, Mid-Atlantic sales manager, adds the
title VP for client services. She is based in Washington,
CARRIED BY REGIONAL NEWS SERVICE.
Business Wire said its news is now integrated into regional
financial news platform Infobolsa, which covers southern
Europe and Germany and is owned by stock exchanges Bolsa
de Madrid and Deutsche Boerse.
BW announcements are carried
on Infobolsas flagship service NetStation and the
Flynn has been promoted to VP of production for PLUS
Media, New York. She joined the company in 2000. Flynn is
currently producer of Knitting Pretty with Jill Moray
on the Home Shopping Network.
International Association of Business Communicators and
Delahaye are slated to present the 2005 Research
and Measurement Conference Nov. 9-11 in New York.
Aimed at senior PR and
marcom execs, the fourth annual conference includes speakers
like Ron Alsop of the Wall Street Journal, Eric Jackson,
VP/cc for FedEx, and Terrance Odean, professor of finance
at the Haas School at UC Berkeley and an expert on the effects
of news on investor behavior. www.iabc.com/rmconf.
Parlett, public affairs director, MWW Group, to Anne
Klein & Associates, Marlton, N.J., as an account manager.
Linton, editorial producer for CNN and CNNfn, to
MWW Group, East Rutherford, N.J., as a VP. Lisa Giassa,
managing supervisor, media relations, for Fleishman-Hillard,
joins MWW in that same title. She was formerly director
of media relations for Landmark Communications and earlier
was at Prentice Hall Press.
Riley, director of marketing, Mic-Ellen
Associates, to Morehouse Communications,
Harrisburg, Pa., as an A/E.
Favorito has joined Weber Shandwick/New
England as VP/director of healthcare product comms. She
comes from Cohn & Wolfe and earlier was at Makovsky
& Co. Favorito has PR experience in womens health,
infectious disease, endocrinology, neurology and pediatrics.
Phillips, manager of media relations and public affairs
for Lowell Observatory, Flagstaff, Ariz., to Eisbrenner
PR, Troy, Mich., as an A/E.
Arevalo, former management supervisor for Rogers
& Associates, to Univision Communications, Los Angeles
as communications manager for its Univision 34 and TeleFutura
46 networks. Arevalo was formerly comms. director for the
California Latino Civil Rights Network.
Corbae, president, Corbae and Co., to Allison &
Partners, general manager of the firms San Diego
office. Corbae began his career in NYNEX Corp.s
media relations department and later was a VP in
Makovsky & Co.s high-tech unit.
Clark to acting-assistant administrator and spokesperson
for the Transportation Security
Administrations press office in Washington, D.C. She
was formerly director of PR for Hartsfield Atlanta International
Airport. At TSA, she replaces Mark Hatfield, who was named
director of the office of comms. and public information
in late February.
Porter to senior VP, deputy managing director, GolinHarris,
Dallas. She joined the firm in 2002 from Springbok Cohn
Pollino, corporate communications officer for
Mercer Management Consulting, said he will retire on Sept.
2. Pollino was at Mercer predecessor Temple, Barker &
Sloane from 1985-87 and rejoined Mercer in 1993, based in
Boston, after a stint at Arthur D. Little. He told ODwyers
he is weighing options and is interested in PR consulting
and teaching. He can be reached at [email protected].
Johnston, CEO of JohnstonWells PR, has been named
president of independent PR firms group Iprex, for North
Eterginio, principal of Crimson
Communications, was named to the Hartford Business Journals
40 Under Forty list. The 30-year-old exec started
her firm last year and has worked with Lego and British
Edition, Aug. 24, 2005, Page 7
Women are making great strides in journalism
and now account for one-third of professional journalists,
Julie Chen, anchorwoman of CBS-TV's "The Early Show,
told a New York Women in Communications meeting July 26
at the New York Press Club, 330 W. 42nd st., 33rd floor
said women in journalism classes have skyrocketed in the
past 25 years.
panel of women journalists attacked the issue of whether
women cover news differently from men and concluded there
were no important differences.
journalists might be more suited for covering subjects such
as rape and childbirth, said panelist Linda Schmidt, reporter
for WNYW-Fox 5 News.
said that women with experience, drive, enthusiasm and flexibility
would be able to handle any tough assignments.
Bosses are usually ready to give women reporters any job,
Meadows, senior writer for Newsweek, said she has not noted
any major differences in the way men or women cover stories.
said she has never seen a male reporter do my job
any better than I do.
feels there is too much emphasis on how a woman looks
in TV news shows.
a panelist was Susan Edgerley, metropolitan editor, New
York Times, who said she does not feel men would be more
open with a female reporter.
the panel were Joan Cear, SVP, G.S. Schwartz & Co.,
and Terri Hyde, Hyde-Park PR of the student affairs committee
TO RESTATE IRISH FINANCIALS.
Edelman must restate its financials for its Irish operations,
according to a report in Irelands Sunday Business
David Brain, who heads
Edelman Europe, dismissed the move as historical.
He said the financial restatement will have no impact on
its current client roster that includes Vodafone, Pfizer
The paper estimates that
Edelman Dublin had an estimated $600,000 in financial irregularities
in `02 from bad debt and booking for revenue that did not
exist. The restatement is expected to wipe out the reported
Edelman, according to
the SBP, has not been able to file its `03 and `04 accounts
because of the `02 issue. Edelman named its Dublin unit
the office of the year in `02 and `03.
Hugh Gillanders, who had
headed Edelmans Dublin office, left the firm in January
to become director of corporate communications for General
Electric Consumer Finance. He was succeeded by Mark Cahalane,
an executive director at Drury Comms.
Brunner, on behalf of Zippo Manufacturing Co., is
spreading word that never-to-be-filled pocket lighters have
returned to the air as long as they are packaged in an approved
airtight case. The Zippo Cargo Case is the only case, so
far, that has been okayed for flight by the Dept. of Transportation.
ZMC is offering the case at cost to consumers.
DELAYS TAX RETURN 3 MONTHS.
PR Society of America, after saying it would have its 2004
income tax return ready by Aug. 15, said Aug. 17 it will
not file until Nov. 15. Previous returns were filed Aug.
6, 2004, Aug. 29, 2003, and July 15, 2002.
Treasurer Rhoda Weiss
referred a question about the delay to PRSA CFO John Colletti,
who could not be reached.
The return was originally
due May 15.
The 2004 audit of PRSA,
on which the tax return is based, was released in May.
The tax return contains
information not in the audit including the salary of the
top paid executive of an association.
COO Catherine Bolton,
whose contract extends to Dec. 31, 2006, was paid $264,260
in salary and $28,000 in bonuses in 2003. She also receives
pension and medical plan payments.
Bolton has declined to
reveal her salary for 2005-06.
PRSA has announced that
it will separate the PRSA and Foundation boards, which are
currently the same, because of tax and liability risks.
Association lawyers say
nonprofits can have the same boards for their regular (501c/6)
and fund-raising arms (501c/3) but that the two must have
separate bank accounts, separate staffs, and separate goals.
This is especially true
if the boards of both types of organizations are the same,
PRSA has been helping
the Foundation to raise money for many years by putting
a voluntary contribution to the PRSA Foundation
of $30 on dues invoices, making the total $255.
Up until recently, there
was no one full time at the Foundation, whose last reported
income was $174,131 in 2003. Ival Grant-Williams was recently
named Foundation development manager.
PRSA declined to provide
a copy of the American Society of Association Executives
study of 42 organizations cited by Weiss in a PRSA leaders
call on July 27.
Wess said PRSA compared
itself to the other groups and found that administrative
costs of PRSA were lower than average and income from PR
courses and webinars was slightly higher while
expenses were lower.
She said the study also
found that costs of PRSAs publications were significantly
higher; income from contributions was significantly
lower, and investment income was significantly lower.
CENTER OFFERS $75K IN GRANTS.
The Arthur W. Page Center, based at Pennsylvania State University,
is offering $75,000 in grants to support scholars or PR
pros who make important contributions to the knowledge,
practice or public understanding of ethics in public
Alumnus Lawrence Foster,
retired SVP of Johnson & Johnson, has provided the funds.
Receiving $10K is the
team of Renita Coleman and Lee Wilkins who are studying
the ethics of PR pros (8/17 NL).
Cinda Kostyak is admininstrator
Edition, Aug. 24,
2005 Page 8
A surprise best-seller
this year is a 67-page tome called On Bullsh
($9.95 from Princeton) by Princeton Professor Harry Frankfurt.
Prime purveyors of B.S. are said to be politicians, academics,
lawyers, insurance salespeople, the advertising industry,
PR, and management execs.
Another book, Your Call is Important to Us: The Truth about
B.S., by Laura Penny, says: Most of what passes for
news is B.S.
Still another attack on misleading communications is Deeper
into B.S. by G.A. Cohen of Oxford.
He says that while the B.S. in ordinary life comes from
indifference to truth, the B.S. of academia comes from indifference
to meaning. Such writing may be sincere but nonsensical,
The essence of B.S., according to Frankfurt, is that it
has no concern for the truth. It is therefore a greater
enemy of truth than lies are.
Those who indulge in B.S. or lies have goals
such as selling a product or getting votes, he says.
Penny believes B.S. is every kind of trickery by
which powerful, moneyed interests attempt to gull the public
and that never before have so many people uttered
statements they know to be untrue.
B.S. artists are a threat to the conduct of civilized
life and the vitality of our institutions since these
depend on respect for the distinctions between the
true and the false, says Frankfurt. A summary of the
three books is in the Aug. 22 New Yorker.
News item: PRSA Delays
Tax Return Three Months. (page 7).
What is going on at PRSA, supposedly the bellwether of
the PR industry, involves some B.S. but mostly its
the blockage of information flow.
Its tax return, which had been promised to us several times
by Aug. 15 by PR manager Cedric Bess, has items that are
not in the audit that came out in May.
This includes the salary and pension of COO Catherine Bolton,
last seen in 2003 at $264K/$28K. Legal expenses, which could
be significant because of the action against the John
Doe e-mailer who criticized Bolton, are also in the
Another case of info blockage is the failure of the PRSA
website to mention the new task force of board and staffers
who will address staff issues. Also not on the website is
the planned ombudsperson that staffers can contact anonymously
without fear of being subject to legal action.
If the website mentioned these two items, members might
wonder why this sudden attention to staff? PRSA might then
have to reveal the legal action against Doe
that has cost it a reported $60,000 so far and revealed
serious governance flaws at PRSA.
Other blockage of
key information is the refusal of president Judith Phair
and treasurer Rhoda Weiss to discuss the study of
the financials of 42 other groups that Weiss described on
a leader call July 27, and the removal from the 2004 audit
of $2.2 million in overhead expenses for categories such
as awards, annual conference, Silver Anvil, etc.
This hijacking of vital financial info recalls the removal
of the entire statement of functional expenses (324 statistics)
in the 1991 audit. Member complaints brought it back in
1992 but ten important categories were never restored including
board expenses ($177,836 in 1990 including $109,370 in travel,
meals and hotels); legal, insurance and audit ($80,599);
districts ($35,170 including $15,601 in travel), and leadership
We question the accuracy
of some of the old and new figures. For instance,
the 1990 audit shows salaries/benefits on the national conference
as $121,965 while the 2004 audit says these have declined
to $103,122. Supposedly, salaries/benefits for service to
PRSSA in 2004 cost more ($182,199) and so did media
Many staffers work the better part of the year on the conference
and at least 25 go to it. So we believe conference salary
costs are significantly understated.
It makes us wonder about many of the other figures. PRSA
should have an on-staff CPA. The lack of such a staffer
is a red flag, CPAs tell us. Maybe no CPA will
work at PRSA given its financial reporting habits. Failure
to have a substantial deferred dues account, which we bet
will be found in most of the 42 groups that PRSA studied,
is also a red flag.
Rhoda Weiss, who is
running for president-elect, has shown fatal weaknesses
She failed to stop the removal of the $2.2M in overhead
costs; she has declined to explain to the membership the
study of PRSA and 42 other groups; declined to provide any
reasons for the sudden three-month delay in the PRSA income
tax return; declined to say where the 2004 audit is for
the PRSA Foundation (of which she is also treasurer); was
unable to stop the costly and embarrassing legal action
against Doe although she was a member of the
2004 executive board, and has refused to answer any questions
by us or any reporter about her candidacy, including whether
she has the needed time, as a solo practitioner (which she
has been since 1986) to devote to PRSA.
She is also a UCLA faculty member, spending enough time
on this to win the 2004 Outstanding Faculty Award
of the program in journalism, PR and fund raising.
She repeatedly referred to PRSAs reserves
on the July 27 leader call although associations and corporations
cannot have reserves. Only banks have reserves.
Associations have cash and investments, but these are offset
by payables and deferred revenue, which must also be mentioned.
PRSA, which had $731K in payables at Dec. 31, 04,
had postponed payment of rent of $277K, and did not acknowledge
on its books $1.9M in deferred revenue. It didnt as
of Dec. 31, 04, have any $$ it could properly label