The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, Aug. 31, 2005, Page 1
GIVES CHIPS TO TEXT 100.
Philips Semiconductors, which markets its chips in more
than 60 countries, has awarded its PR account to high-tech
specialist Text 100.
The Hoffman Agency was
the incumbent on the business. It chose not to re-pitch.
Philips will rank among
the Top 5 accounts at the high-tech firm that
boasted $45.1M in 04 fees, according to Text 100 spokesperson
Kenyon said London-based
Cathy Pittham will be the global coordinator of the Philips
business when Text 100 begins work on the account on Sept.
is part of Royal Philips Electronics, which also sells consumer
products, lighting and medical equipment.
Philips employs 35,000 people and has manufacturing plants
in 20 nations.
The companys goal
is to be the leading provider of semiconductor-based
solutions for connected consumer and communications applications.
Manning Selvage &
Lee continues to handle corporate PR duties for Philips.
GRAFICA NABS N.J. CLEAN
Grafica has emerged from a field of seven firms to win a
$9M, two-year PR and advertising contract to promote clean
and renewable energy in New Jersey.
Along with Chester, N.J.-based Grafica, CMD & Partners,
Novocent Partners, The Star Group and Winning Strategies
were other Garden State firms submitting proposals. Out-of-towners
GMMB (Washington, D.C.) and Conservation Services Group
(Westborough, Mass.) also pitched.
Grafica will handle PR, ads and web production for the
states Board of Public Utilities Office of Clean
Energy. The firm has worked for the N.J. Attorney General
and the states lottery.
The state has found that many residents dont know
about education, technical assistance and financing help
offered to homeowners, business and schools through the
New Jersey Clean Energy Program.
New Jersey is also rolling out a program for residents
to pay a premium on their utility bills, which would purchase
additional energy from renewable sources.
Edward Giltenan has joined the Investment Company Institute,
a trade group of U.S. mutual funds based in D.C., to head
its media relations effort. He had been at Citigroup Asset
DIEBOLD HIRES OGILVY.
Ogilvy PR Worldwide is helping voting machine maker Diebold
gain acceptance of electronic voting in California, according
to Greg Stanko, a spokesperson for the WPP Group unit.
The outreach, Stanko said, is limited to California and
is handled by the firms San Francisco office.
Michael Law, managing director for Ogilvy/California, heads
the account. The hope, for Diebold, is that state officials
will approve use of its AccuVote TSx touchscreen machine.
The electronic voting is good effort is part
of a national PR campaign that the North Canton, Ohio, company
is bankrolling. Former National Democratic Committee chairman
Joe Andrew is fronting that drive.
The politico, according to his bio on the Leading Authorities
Speakers Bureau website, is referred to as the humble
man with the golden rolodex for his connections with
CEOs and labor leaders.
Diebold has been a lightning rod for conspiracy theorists
who contend that the `04 Presidential election was fixed
in battleground states like Ohio.
FINLAYSON PLAYS FOR
Bob Finlayson, the former CEO for Burson-Marstellers
Northern California unit, is now VP-corporate communications
at THQ Inc, a publisher of interactive entertainment software.
The PR veteran with more than 20 years of experience also
served as executive VP in Edelmans Los Angeles office
and has counseled Microsoft on the launch of its Xbox and
Sonys consumer division.
Calabasas Hills, CA-based THQ recorded a record fiscal
`05 (ended March) as net income jumped 75 percent on an
18 percent rise in sales to $756.7 million.
CEO Brian Farrell credits the performance to robust sales
of its three core brands: Nickelodeon (SpongeBob SquarePants),
Disney/Pixar (The Incredibles) and World Wrestling Entertainment
GIVE ASSEMBLY TAX RETURN.
PRSA, after first saying it would file its tax return by
Aug. 15, and then saying it would not file until Nov. 15,
now says it may file the return in time for
the PRSA Assembly Oct. 22 in Miami.
PRSA president Judith Phair, told Aug. 24 that critics
were accusing PRSA leaders of hiding the financial statement
from Assembly delegates, said the 990 IRS report for tax-exempt
groups, a public document, may be ready before then.
(continued on page 7)
Edition, Aug. 31, 2005, Page 2
Vance International, the Oakton, VA.-based firm that mapped
out Northwest Airlines security plans to deal with
its more than 4,400 striking members of the Aircraft Mechanics
Fraternal Assn., uses SparkSource Inc. as its PR firm.
VI counts man-made or natural disaster contingency
planning and response
and workplace violence prevention among its
targeted services. Its 3,700-plus staff includes veterans
of the CIA, FBI and Scotland Yard. Vance was founded by
Chuck Vance, a member of the Secret Service detail that
protected President Gerald Ford. He married Susan Ford.
SPX Corp., a New York Stock Exchange company bought VI in
Nancy Pieretti is handling media inquiries about Vance
at Lexington, MA-based SparkSource. She told ODwyers
that high-tech SparkSource picked up the VI account via
a referral. Thats the way we get most of our
clients, said Pieretti.
SparkSource has counseled Juniper Networks, Progress Software,
Gartner and BlueCross/Blue Shield of Massachusetts.
Northwest has hired nearly 2,000 replacement workers to
keep the planes flying. CEO Douglas Steenland has refused
to respond to media requests to discuss the use of non-union
NWA is posting labor updates on its website.
It claims that 99.5 percent of passengers confirmed to fly
on Aug. 23 reached their final destination. The No. 4 carrier
has vowed to fly indefinitely with the replacements.
Bill Mellon is managing director of NWAs corporate
The AMFA launched its strike on Aug. 20 after refusing
NWAs demand for $176M cuts in pay and benefits. The
strike is the first big airline labor clash since `98. The
Wall Street Journal calls the squabble a bold test
of resolve by the union and the air carrier.
FIDELITY HIRES HILL
Fidelity Investments has enlisted Hill & Knowlton as
its lobbyist dealing with Securities and Exchange Commission
Legendary Frank Mankiewicz, H&Ks 81-year-old
vice chairman who headed National Public Radio and served
as Press Secretaries to Sen. George McGovern and Sen. Robert
Kennedy, and chief lobbyist Gary Hymel manage the account.
Fidelity, which has $2.2T in assets, has been under investigation
by the SEC in a probe concerning gifts and gratuities.
Tom Eidson, Fidelitys executive VP and director of
corporate affairs, had headed H&K until `96 when he
took a leave of absence to write All Gods Children,
a novel about a plucky Quaker widow who raises four sons
on the Kansas prairie during the 1890s.
Euro RSCG Magnet has named Steve Hoechster, a former executive
VP in Edelmans technology practice, head of its national
high-tech practice. He reports to CEO Aaron Kwittken. He
had been running ElsterGroup, counseling tech clients on
corporate, financial, marketing and channel communications
GRUNIG HAS SECOND THOUGHTS.
Jim Grunig, who is billed as the greatest contemporary
PR scientist in the world by organizers of a conference
on PR in Iran, still hasnt decided whether he will
attend the festivities slated for Tehran in November.
An upswing in anti-Americanism triggered by the recent
Iranian election is giving Grunig, the retired University
of Maryland professor, second thoughts. Grunig and wife,
Larissa, were invited in the spring to speak at the conference.
Conference organizer Mehdi Bagherian assured them they would
be perfectly safe, Grunig told ODwyers.
The educator, however, noted that the State Dept. on June
30 updated its travel warning on Iran to alert
about the increased risk of harassment or kidnapping. Since
the U.S. does not have diplomatic ties with the axis
of evil member, an American must get a visa from the
Pakistan Embassy to travel to the Islamic Republic of Iran.
Grunig has been strongly advised to register his whereabouts
with the Swiss Embassy, which looks after U.S. interests,
if he decides to go.
Grunig said he was surprised to learn about
the level of PR sophistication in Iran. He explained that
PR grew with the development of the oil industry, and flourished
under the regime of the Shah. Jim Grungs conference
topic is research on the role of PR in strategic management.
Larissa Grunig, a fellow researcher and educator, will tackle
ethics in PR.
Irans Ministry of Culture and Islamic Guidances
Dept. of Advertisement and Information is among co-sponsors
of the conference.
The publication of the first PR encyclopedia in the Persian
language a two-volume item establishment of
a technical center for electronic PR in Iran, and creation
of a world coalition to promote Iranian PR are promised
highlights of the conference.
PENTAGON PLANS ANTI-IED
The Pentagon plans to spend nearly $8M to educate Iraqis
about the threat from, and the need to remove improvised
explosive devices from their country.
The Improvised Explosive Device Defeat Task Force wants
to hire an Iraqi firm to create a series of media
products to influence targeted Iraqi audiences. It
will be the Pentagons first-ever ad campaign targeted
directly at the Iraqi people, according to Inside the Army.
The AP reports that more than 65 percent of U.S. casualties
in Iraq since May have been caused by IEDs.
JOELE FRANK REPS SIX
Six Flags Inc., which put itself on the auction block following
a raid by Washington Redskins owner Dan Snyder, is using
Joele Frank, Wilkinson Brimmer Katcher as its PR counsel.
Snyders group, Red Zone, has launched a $140M partial
tender offer for the amusement park operator that would
boost its ownership stake from 11.7 percent to 34.9 percent.
Six Flags contends that Snyder is attempting to take over
the company, which has a $675M market cap, on the cheap.
It says if Snyder is serious about the takeover, his group
should bid for the entire company. Six Flags is now inviting
others to do so.
Edition, Aug. 31, 2005, Page 3
LIPMAN LEAVES JOURNAL
FOR CONDE NAST.
Joanne Lipman is leaving the Wall Street Journal to join
Conde Nast Publications as editor-in-chief of a new monthly
business magazine and website.
Lipman, who has been a deputy managing editor of the Journal
since 2000, will depart after the launch of the new Weekend
Edition section on Sept. 17.
Paul Steiger, managing editor of the Journal, has named
assistant managing editor Edward Felsenthal to replace Lipman.
Rebecca Blumenstein has succeeded Jonathan Kaufman as China
bureau chief for the Journal.
Kaufman, 49, was named a deputy page one editor charged
with overseeing the first page of the Journals new
Blumenstein, 38, previously was chief of the Journals
New York technology group, which covers mergers and acquisitions
in the telecommunications industry.
Steiger said Felsenthal, who has been working closely with
Lipman, will oversee all Business of Life coverage,
including the Personal Journal section on Tuesday
through Thursday, the Weekend Journal section on Friday,
and the Pursuits section on Saturdays in the
Typical Business of Life coverage includes
articles about personal finance, family, recreation, health,
personal technology, cooking and dining out, sports, fashion,
Felsenthal will keep his title as assistant managing editor
for news strategy at the Journal, and will be editor-in-chief
of Personal Journal.
TWO TO WRITE RELIABLE
Roxanne Roberts and Amy Argetsinger were picked to write
the Washington Posts Reliable Source column.
The two veteran reporters succeed Richard Leiby, who took
over the daily column when Lloyd Grove joined the New York
Daily News as a gossip writer. Leiby is writing for the
papers arts section.
Roberts, 50, who has covered the social beat for many years,
has been writing the Out and About column for
the Post, while Argetsinger, 36, a 10-year veteran Post
reporter, was a metro reporter prior to her transfer to
Los Angeles last year.
Roberts wants to run more local gossip items including
more Washington, D.C., personalities in the column, which
was started in 1992 to take the place of the Personalities
column, which was written by Chuck Conconi.
ULIN IS NAMED BOOK EDITOR
AT L.A. TIMES.
David Ulin was named book editor of the Los Angeles Times.
Ulin, who is currently a contributing editor to the Bloomsbury
Review, will join the Times in October.
He will oversee the Sunday and daily reviews, and also help
to expand coverage of books, publishing and literary news
and analysis throughout the paper.
PANG HEADS XINHUA NEWS
Amy Pang, previously Reuters general manager for Central
China, has joined Xinhua Finance as managing director of
its news division.
Pang is based in Hong Kong and responsible for the news
business throughout Asia.
Xinhua Finance has 22 news bureaus across Asia, Australia,
North America and Europe and covers key Chinese and international
who has covered the homebuilding industry for more than
a decade, is joining the Reed Building Group this fall as
senior contributing editor.
The Oak Brook, Ill.-based company publishes Professional
Builder, Professional Remodeler, Custom Builder and Giants
John McCormick and
Anna Maria Virzi were promoted to editor-in-chief
and executive editor, respectively, of Baseline magazine,
published by Ziff Davis Media. They are replacing Tom Steinert-Threlkeld
who is taking a senior editorial position at a broadcast
previously managing editor of Vitals magazine, has joined
ELLEgirl in the same position.
70, former editor of Travel Weekly, who was named travel
journalist of the year in 1995 by the American Society of
Travel Agents, died July 31 at his home in Old Bridge, N.J.
editor-in-chief of Details magazine, and actress Sarah Wynter,
who starred in 24, a TV show, were married Aug.
20 in Australia.
69, is retiring Sept. 1 as editor and columnist of The Hill
newspaper. Eisle helped start the Washington, D.C., paper
in 1994 with Martin
Tolchin, who retired in 2003.
previously a correspondent for Entertainment Tonight,
is joining NBC Universals Access Hollywood
as a special correspondent and contributor for NBC News
Today, based in Los Angeles.
to a national study by Find/SVP, more than half of consumers
surveyed (52%) said they would be much more or somewhat
more likely to buy a product seen in a TV commercial versus
one featured in a product placement (23%).
study commissioned by the Asian-American Journalists Assn.,
which examined six daily newspapers from different parts
of the country, found culture and entertainment features
on individuals and immigration/naturalization were the most
frequent topics of Asian American-related coverage
representing about 71% of the sample.
Stories on business, education, and food were the fourth,
fifth and sixth most common topics.
(Media news continued
on next page)
Edition, Aug. 31, 2005, Page 4
REPORTER HEADS PR FIRMS
Jennifer Jolly, a reporter for KTVU-TV for the past eight
years, has joined the San Francisco office of Allison &
Partners as senior media specialist.
Jolly will leverage her experience in broadcast news to
build a newsroom-style media department, according to Scott
Allison, president/CEO of the firm.
Were poised to revolutionize the role a PR
firm can play in the making of daily news, said Jolly,
whose goal is to make Allison the one-stop-shop for assignment
editors, producers and reporters to get story ideas and
gain direct access to spokespeople, from top CEOs to ordinary
I know what it takes to tell an unforgettable story,
and along with the deep experience and expertise that surround
me at Allison, we will be unstoppable, said Jolly.
Her high-profile track record in TV news reporting includes
interviews with four U.S. presidents.
GRAHAM HOSTS UNCENSORED
Michael Graham, who was dropped by WMAL-AM in Washington,
D.C., as a talk show host for his controversial remarks
about Islam, is joining the web-based conservative radio
Graham said webcasting on the Internet frees me to
say what needs to be said without censorship from over sensitive
corporate suits and jittery advertisers being intimidated
by hostile special interest groups.
Graham was referring to the Council on American-Islamic
Relations which initiated a campaign against WMAL and the
stations advertisers after receiving complaints from
listeners who heard Graham state repeatedly on the air that
Islam is a terrorist organization.
While WMAL initially stood behind Graham, it changed its
position after hundreds of people responded to CAIRs
action alerts by contacting the stations and its sponsors.
Michael Graham Unleashed can be heard at www.Righttalk.com
at noon Monday through Friday.
Bob Johnson is executive producer of RightTalk, which is
based in Alpine, N.Y.
a new publication, is devoted to the motorcycle travel lifestyle.
Published by Sidecar Suite in Tarzana, Calif., the magazine
will be targeted at affluent, highly educated and multidimensional
riders who relish all aspects of travel and seek to turn
every weekend escape and vacation into a two-wheeled journey.
The magazine will provide motorcycle and travel industry
news alongside advice, features, tips on what to see and
do, and information on the amenities.
The magazine will also investigate and report on emerging
touring trends as well as the best recreational activities,
historical and cultural attractions, lodging, and dining.
It also introduces and reviews a wide range of products
that enhance motorcycle travel.
the Gannett-owned Sunday magazine, which was started 20
years ago as Family Weekly, has found articles focused on
music and health topics are attracting readers in its target
audience group 25 to 45-year-old readers.
The magazine is distributed by more than 600 newspapers,
with a circulation of 22 million.
was named style director of Palm Beach Media Group in Palm
Beach, Fla., publisher of Palm Beach Illustrated, Naples
Illustrated and Tampa Bay Illustrated.
Lande will create the fashion spreads for the resort magazines
including Donald Trumps Mar-a-Lago Club in addition
to styling fashion and interiors for the Illustrated magazines.
The Weather Channel
is starting a weekend talk show, hosted by Dao Vu, called
Weekend View, on Sept. 17.
The show, which will air every Saturday and Sunday morning,
will provide relevant weather and lifestyle information
to help viewers plan their weekend activities.
Vu will present stories and conversation on the role that
weather plays in the lives of viewers.
make upwards of $100,000 in annual income, and regularly
read the business section of their daily newspapers, according
to a media study of 87 metro markets by International Demographics
Inc., a Houston-based market research firm.
The study found nearly one in 10 business readers earn
at least $150,000 in household income each year. Twenty-two
percent make $100,000 or more and 35% have just as much
A full 16% have more than $250,000 in liquid assets, and
more often than other readers, business readers own homes
whose value tops $500,000.
Nearly half (48%) of those readers have earned one or more
academic degrees, compared to 35% of the total population.
Bob Jordan, president of ID, said that combination makes
them a significant influence on the buying habits
Alhurra TV and Radio
Sawa are reaching a total unduplicated audience of
35 million adults (15 and over) per week according to the
latest ACNielsen survey released by Middle East Broadcast
Networks in Springfield, Va.
The new survey also shows both Alhurra and Radio Sawa are
regarded as credible sources of news and information by
According to ACNielsen, Alhurra the satellite TV station
reaching 22 countries in the Middle East, has an adult audience
of 21.3 million each week in the nine countries surveyed.
Radio Sawa, the Arabic-language radio network broadcasting
music and news, has a weekly audience of 20.8 million adults.
The survey reported 77% of Alhurras viewers and 73%
of Radio Sawas listeners consider the news reliable.
Edition, Aug. 31,
2005, Page 5
OF PR FIRMS
FIELDS PR FOR UA.
Warschawski PR is handling communications for athletic apparel
maker Under Armour, which filed for an IPO on Aug. 26.
based in Baltimore, was founded by company president Kevin
Plank, a University of Maryland football player who came
up with an idea for moisture-wicking clothing for athletes
as an alternative to cotton. The company went from a start-up
to revenues of $242.2 million for the year ended June 30,
according to its SEC filing.
has inked deals with the NFL, Major League Baseball and
Division 1-A college football teams, as well as retail outlets
like The Sports Authority.
has been UA's PR agency of record for the last three years,
according to Kristen Dinisio, senior associate for the Baltimore-based
2003, UA was rated No. 2 on the Inc. 500 list of fastest-growing
private companies in the U.S.
Goldman, Sachs & Co. is lead underwriter for the IPO.
FORGES U.S./ARAB ECONOMIC TIES.
Hill & Knowlton is handling the U.S.-Arab Economic Forum
that is expected to draw more than 1,500 movers and shakers
in the energy, political and computing markets to Houston
from September 14-16.
Former President Bush
will serve as the honorary chair of the session. Saudi Arabia's
Foreign Minister Prince Saud Al-Faisal, CononoPhillips CEO
Jim Mulva, Microsoft's Bill Gates and Cisco's John Chambers
are among luminaries invited to speak.
H&K has a robust presence
in the Persian Gulf region. The WPP unit, which opened in
Bahrain in `85, became PR firm for the Gulf Investment Corp.
in July for crisis, issues, public affairs and media relations.
The GIC is owned by the six Gulf Cooperation Council states,
and is based in Kuwait. H&K also served as PR firm for
the Kuwaiti-government backed Citizens for a Free Kuwait
group during the first Gulf war.
The Houston conference
is staged by the American Arab Chamber of Commerce, Bi-lateral
U.S.-Arab Chamber of Commerce, American Middle East Economic
Affairs Committee, Arab Community Center for Economic and
Social Services and the Greater Houston Partnership.
H&K is also among
sponsors of the event. Mike Breslin heads H&K's Houston
interactive design and ad shop has aligned with Intelliseek,
BzzAgent, Converseon and Oddcast under the umbrella of the
User Generated Media Alliance to focus on blogs, chat rooms
and other content that could affect a clients brand.
The Marsteller unit handles
website assessments and creative strategies in concert with
the other companies focuses on measurement, word-of-mouth
campaigns, search engine strategy and Vhost software.
Marsteller has also rolled
out a Digital Check-up product to evaluate companies
online strategies and gauge coverage on outlets like blogs
and message boards.
Schwartz & Co., New York/Christopher Radko, gifts
and home decor designer and producer; VNU Expo, for the
Sept. `05 At Retail Media Show in New York, and MetSchools,
group of for-profit schools.
PR, New York/Lladro, fine porcelain sculptor, for
media relations, celebrity branding and consumer product
placement, and Mashonda, R&B singer, for media relations
and special events.
Melville, N.Y./Hospice Care Network,
New York State network of hospices, for PR.
Group, East Rutherford, N.J./VisitScotland,
business tourism, for media relations and support for trade
shows, events and sales missions to promote the country
as a destination for international conventions and corporate
meetings. MWW picked up a three-year assignment for Scotlands
Economic Development agency in 2004.
PR, Waltham, Mass./Blue Coat Systems, proxy applications
for web security, as AOR for PR.
Communications, Waltham/iRadeon; Jaluna; Layton Technologies;
Nanosphere; Pavilion Technologies; Redwood Sleep
Center, and Spryance. All are based out of SCs San
Francisco office, except Layton, Nanosphere Spryance.
Ink, Waltham/First New England Mortgage, for media
relations, special events and community rels.
Communications Group, Atlanta/EnfoTrust Networks,
mobile workforce automation technology, for re-launch of
its brand. EnfoTrust, which targets the retail, food and
manufacturing sectors, was established in 1998 focused on
the consumer market, but changed in 2001 to target B2B markets.
Trevelino/Keller, which won the assignment following a review
of Atlanta-based agencies, is charged with media relations,
award recognition and executive visibility, along with analyst
and media relations.
Image Ltd., Buffalo Grove, Ill./NEC Display
Solutions of America, as AOR for PR.
A. Burns & Associates, Dallas/ViewCast
Corp., video comms. services for Internet and corporate
networks, as AOR for PR to handle both PR and IR.
Communications, San Francisco/Shaklee
Corp.; H&Q Asia Pacific, and YA Entertainment, for
strategic counsel and PR.
PR, San Francisco/Swipe USA, cash transaction processing
and other finacial services like ATMs, as AOR for PR, following
media relations assignments for the company.
Schwartz Agency, Mountain View, Calif./
eHealthInsurance, for PR and marketing counsel.
Blaze Company, Venice, Calif./Rubios Fresh
Mexican Grill; Mimis Cafe; Susans Healthy Gourmet;
The Original Roadhouse Grill; Santys, and Troy Adams,
certified kitchen designer, all for PR.
San Diego/SendPlus, for PR to support its
Edition, Aug. 31, 2005, Page 6
NEWSMARKET SEES HISPANIC BOOST.
The NewsMarket, which archives and distributes video content
over the Internet for clients, has reported an uptick in
journalist registrations and media requests from Hispanic
the past year, TNM reports that Spanish-language content
has increased by a whopping 660 percent on its servers.
Sign-ups of Hispanic outlet reporters have increased by
and General Motors are among The Newsmarkets blue
chip clients that are disseminating Spanish-language video
packages for the news media.
ADDS PODCAST CAPABILITIES.
PR Newswires broadcast unit MultiVu has embraced podcasting
with the availability of audio news releases for download
into iPods and other audio devices.
Producers and reporters
can access the podcasts via PRNs platform for journalists,
while bloggers and consumers can access the content via
PRNs RSS tab.
MultiVu has also begun
podcasting PRNs Broadcast Minute report, which summarizes
the top news releases sent over the newswire. The report
is available via PRNs websites and Apples iTunes
Larry Thomas, who heads
MultiVu, said the company wants to increase exposure of
client news and information through what has been
a mostly consumer-oriented technology.
McCormick, director of strategic relations for Business
Wire, has been promoted to VP in an effort by the newswire
to show off its products in a more consistent manner nationally.
McCormick, who joined
the company in 1993, continues to be based in Minneapolis.
Saunders, regional spokeswoman for the Democratic
National Committee, has joined Xenophon Strategies, Washington,
D.C., as a director handling media relations and public
Saunders, New Hampshire
press secretary for Gen. Wesley Clarks presidential
bid in 04, oversaw press operations for the DNC in
Issue Communications, a Trenton, N.J.-based PR and
public affairs shop, is offering to record a free radio
news or podcast release for lobbyists, associations and
issue groups as part of a promotion for the new firm.
which handles work like media relations, advocacy campaigns
and political campaign services, is headed by New Jersey
statehouse veteran Ernie Landante. [email protected].
is a new Los Angeles-based seminar company focused on the
PR industry and slated for an October 2005 launch.
Discovery Networks has
signed on as a charter client and Scoop has received the
backing of the Entertainment Publicists Professional Society.
Greg Dvorken, a corporate PR exec for KPMG and Sony Electronics,
has moved on to head FitzGerald Communications New
York office as senior VP/GM.
who had been running his own shop, Greg Dvorken Communications,
in New Jersey, was director of corporate PR for accounting
giant KPMG at the outset of its troubles with the U.S. government.
to that, he was senior manager of corporate PR for Sony
Electronics, where he led executive communications for the
president and corporate senior executives, and handled PR
for initiatives like the launch of its B2B and financial
he was managing editor for Spectator Sports Communications
in San Diego.
a tech PR and IR firm, became part of Omnicom when it was
acquired by Brodeur in `02.
VP of marketing and creative services, Joseph Abboud Apparel,
to apparel marketer Hartmarx, as VP of communications for
the company and its Hart Schaffner Marx brand in New York.
Young takes over some of the responsibilities of Erin Gaffney,
PR manager, Rhea & Kaiser
Integrated Marketing Comms., Chicago, to
Elias/Savion PR, Pittsburgh, as director of PR. She was
previously with Manning Selvage & Lee and Burson-Marsteller.
She directs all strategy and PR activity for current clients
and is to open a New York office in `06.
former head of internal and external comms. for Canadian
Blood Services, to Hill & Knowlton, as senior counselor
in its Ottawa-based health and pharmaceuticals unit. Spencer
started her own firm, Veritas Comms., in 1993, and handled
the launch of Canadian Blood Services in `98.
national president of PR Student Society of America in `03,
to Makovsky & Co., New York as an A/E from the Dilenschneider
Michael Schwartzenburg and Andree
Gonsoulin have joined
Larmillion + Company
Strategic Communications as account associates.
Schwartzenburg and Gonsoulin are based in Baton
Rouge, La., while Mintz is based in D.C.
to senior VP, GYMR PR, Washington, D.C. She joined the firm
six years ago from Fleishman-Hillard/D.C.
to accounts manager, Locke Marketing PR, Portland, Ore.
She joined the company in `03.
president of PRSA in 1971 who founded the PR Student Society
of America, died on Aug. 24 at Santa Monica Hospital. He
retired in 1986 as VP of PR and advertising for the Southern
California Gas Co., where he worked since 1968. He joined
the Marine Corps in 1942 and collaborated with Warner Bros.
PR exec and fellow reservist Bill Hendricks to create the
Toys for Tots holiday toy drive that continues
is survived by his wife Marion, a daughter, Susan Graby,
and sons Bran and Jim.
Edition, Aug. 31, 2005, Page 7
PRSA 'MAY' FILE RETURN (cont'd
from page 1)
contains the 2004 salary of COO Catherine Bolton, legal
expenses, occupancy costs and other data not in the PRSA
audit published in May.
form was filed by Aug. 15 in 2004, 03 and 02.
Phair wouldnt give a reason for the delay, saying
its privileged information and that PRSA
is not a public organization, were a private
lawyers said PRSA has a public charter and its IRS report
is a public document.
in a telephone interview with this NL Aug. 24, after about
ten days during which she was unavailable by phone or e-mail
(she said she was out of town on business), noted that Aug.
22 was the last day that any bylaw changes could be proposed
to the Assembly under the 60-day rule.
No Move to
She said there will be
no move to decouple the national board from APR unless it
comes from the members. No such change is possible this
PRSA, she said, will not
set up a blast e-mail function so that members can e-mail
the 300 Assembly delegates with one e-mail, although PRSA
often blast e-mails to most of its 20,000 members to promote
seminars, webinars, etc.
Phair said PRSAs
e-mail list will not be used to sample opinions of the members
on decoupling or any other topic. A poll of member opinion
is planned for the fourth quarter.
The $2.2 million in allocated
expenses removed from 13 categories in the 2004 audit are
still all there except that they are in
one place, she said. Its simply not allocated,
Told that Rhoda Weiss,
Jeff Julin and Tom Vitelli, candidates for president-elect,
treasurer and secretary, have thus far declined to answer
any questions about their views on PRSA affairs such as
decoupling the board, Phair say they are not bound by any
board rule against dealing with the press.
If they decide not to
be interviewed, its their decision, she
Asked for the major achievements
of her presidency, Phair said the structure of the Foundation
is being changed; PRSAs advocacy program has been
taken to a new level, and PRSA is more
involved globally than ever before.
She also noted PRSA
is examining the whole structure of PRSA governance.
A membership survey is
planned for the fourth quarter but the blast e-mail capability
will not be used for this, she said.
If members want to e-mail
the 300 leaders, they should compile their own e-mail lists,
While the 990 of the PRSA
was provided, the audit of the Foundation was not. Phair
said it will be given to the Assembly.
The 990 is not on the
PRSA website but Phair said its on GuideStar.
Asked if it was hard to
be a solo practitioner and also serve as president of PRSA,
Phair said she spends 40 hours a week on PRSA and 40 hours
on her firm, working until two or three in the morning.
EDUCATION DEPT. WANTS
The U.S. Department of Education is looking for proposals
from PR firms for speech writing and coaching services for
its top officials to supplement its in-house staff.
The federal institution, which oversees implementation and
promotion of the No Child Left Behind law, wants a PR firm
or consultant to be available as-needed for preparation
and editing of content for speeches by Education Secretary
Margaret Spellings and senior staff, all relating to education
A firm should be well-versed in the NCLB legislation and
other current education issues and must show experience
in writing for nationally known speakers at or equivalent
to Cabinet-level officials.
The Education Dept. will provide bullets on events, including
speech topic and audience makeup, generally 12 days in advance
of an event.
A firm will have five days to provide a first draft if asked
to write a full speech, or it will have two days if the
assignment just calls for editing or drafting less than
a full presentation.
Practice runs through speeches and coaching are also expected
for the Secretary and senior staff.
Quotations that include hourly rates for speech services
and a listing of experience can be sent to Keanna Maxwell
([email protected]) through August. 24.
There is no formal solicitation or RFP for the work. The
DoE anticipates awarding a 12-month contract.
LIKENED TO CPA, PASSING BAR.
Passing the accreditation test of the Universal Accreditation
Board was compared to earning a CPA or passing the bar exam
by Charlotte PRSA chapter president-elect Philip Tate.
Tate noted that less than
20% of PRSA members have an APR, which he said shows commitment
to the profession and its ethical practice and broad
knowledge of PR.
Its the professional
equivalent of earning a CPA or passing the bar, he
The new APRs are Jerri
Haigler, asst. to pres., Central Piedmont Community College;
James Hoffman, director, PR/mktg., Discovery Place; Mary
Beth Navarro, VP/comms., Wachovia Corp.; Jennifer Panetta,
comms. mgr., Harris Teeter; Christy Phillips, VP-comms.,
Wachovia Corp., and Paige Sheehan, comms. specialist, Duke
SIGNS ON AT PN.
Porter Novelli has recruited Sandra Sokoloff as senior VP/director
of national media relations. The 18-year PR veteran reports
to Michael Ramah, director of PNs strategic planning/research
and corporate branding unit.
Sokoloff joins the Omnicom
operation from Belsito & Co, where she was executive
VP. She also served as senior VP at Magnet Communications
before it was swallowed into Euro RSCG.
During her career, Sokoloff
has spearheaded campaigns for Reynolds Wrap Aluminum Foil,
Coors and Heinz. She has schooled executives from IBM, Allergan
and Oxford Health Plans on message and media training.
Edition, Aug. 31,
2005 Page 8
Omnicom, the owner
of Fleishman-Hillard, Ketchum, Porter Novelli, Brodeur
and probably 100+ other PR firms, reported a 9% rise in
revenues to $2.6 billion in Q2 but said PR was its worst
performing sector, up only 0.7% to $264M.
For the first half, it said the PR group grew 3.7% to $521M,
less than half the gain of its other sectors.
Where OMC gets these numbers from is a mystery not only
to us but security analysts.
We dont know how it defines PR. For the third straight
year, OMC has forbidden any of its PR units from releasing
fee income or staff totals.
How much of its PR numbers come from acquisitions is not
known. OMC has grown heavily through acquisitions, spending
more than $800M in some years. It buys firms over a period
of time, adding more of their revenues each year to insure
a steady quarterly growth rate.
We think the information-averse policies of OMC (it almost
never answers press calls and has shifted its annual meeting
from New York three years in a row) are damaging to its
PR operations, which publicized themselves for decades by
pointing to their overal growth rates and leadership in
the dozen specialized PR areas such as beauty/fashion, technology,
financial, healthcare, food, etc.
One would think that
with more than 40 quarters in a row of higher sales and
earnings OMCs stock would reflect this.
But as of Aug. 26 it was $80, which is 27 points below
its high of $107 on Dec. 17, 1999. As soon as it hits $85
or so, analysts say, OMC is hit with heavy selling. The
stock is being propped up by reducing the number of shares
in the open market.
In the first half of 2005, OMC spent $475M on net share
repurchases and $256M for all of 2004 (total of $713M).
Acquisition spending is a fraction of what it once was (less
than 0.6% of revenues in Q2/05). OMC is instead buying its
own stock to reduce the float.
The repurchased stock appears destined for key executives
via stock options and restricted stock (outright
gift of stock at no cost but recipient must remain with
the company a certain time, usually several years).
The holding company
model of OMC, WPP, Interpublic, Havas and Publicis,
which collectively have longterm debt of $12 billion, is
being questioned on Wall Street.
OMC and IPG have acknowledged Sarbanes-Oxley costs of more
than $60 million a year each. Costs of the debt could skyrocket
if interest rates rise. OMC once was able to sell no-interest
bonds convertible to stock but this option has closed since
its stock is not rising. It is now paying interest on those
Analysts say it would be hard for OMC ever again to duplicate
its 15% growth rate of the 1990s simply because it is too
big and suffers from the law of large numbers.
Also, disintegrating mass media no longer have the impact
they once had, hurting ad profits. Creatives in both adland
and PR can easily walk and set up their own firms, say the
Adding to OMCs PR problem on Wall Street is that
insiders almost never buy the stock and sold more than $30M
in 2004. CFO John Wren sold $3.4M on Jan. 13, 2005 and officer
Jean-Marie Dru sold $4.3M. Wren has given two interviews
that we know of since June 2002MarketWatch and AdWeek.
OMC has a PR problem with Wall Street but it cant
stand the thought of doing PR
means something different in Europe than it does in the
The Global Alliance in Trieste, Italy at the end of June
(attended by Judith Phair and Catherine Bolton of PRSA),
heard speakers say that from a PR point of view, diversity
starts from the technical recognition that each individual
is diversedifferent from all others. Diversity
encompasses more than racial, religious, ethnic or sexual-orientation
differences, the conference was told...the PRSA Foundation
gets most of its money from $30 donations made by members
which are a suggested contribution on dues invoices.
Income from this source was $123,968 in 2003 and $114,974
in 2004. In 2003, Manning, Selvage & Lee was the sole
major contributor, giving $20,000. In 2004, the estate of
the late George Hammond, who headed Carl Byoir & Assocs.,
gave $25,000. Total Foundation income was $174K in 2003
and $161K in 2004.
PRSA leaders continue
their silence on the legal pursuit of John Doe,
who allegedly libeled Bolton in an e-mail last year. The
story is not on the PRSA website. Nor is there any report
of the board/staff task force that is supposed to deal with
staff complaints nor the ombudsperson who is
supposed to be appointed... PRSAs
legal pursuit of Doe was like President
Bushs legal pursuit of the person who leaked the identity
of CIA operative Valerie Plame: instead of the matter being
settled privately, it became an embarrassing media circus
because court proceedings are public.
The $60K+ cost for PRSA is also an issue...a big problem
with APR is illustrated by new APRs in Charlotte (page 7)
who are comparing themselves to people who become CPAs or
pass the bar exam.
Michael Willard, former
head of the Moscow office of Burson-Marsteller, writes
in The Portfolio Bubble: Surviving Professionally at 60,
that he was shocked to be ousted from a job that paid $200K,
replaced by youngsters who were smart, brash,
and cheap. He said he had unfortunately become
one of B-Ms most expensive executives.
PRSA veteran member
Rene Henry gave $50K to his alma mater, College of
William & Mary, for its office of sports information.
He headed this office in 1953...cigarette
companies spent a record $15.2B in 2003 (mostly via
ad agencies) to promote smoking, up 21% from 2002.