The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, Sep. 14, 2005, Page 1
STOCK RATING CUT TO SELL.
Merrill Lynch has downgraded Interpublic from neutral
to sell on the heels of the ad/PR congloms
loss of three major accounts from General Motors, Washington
Mutual and Bank of America.
Rich Fine, tagging IPG as not your classic restructuring
story, said the recent loss of GMs $3B media
buying account may be greater than previously thought.
She also cited the loss
of one of its largest clients, BoAs $600M account,
to Omnicom and said revenue momentum is flattish at
best in 2005. Washington Mutual was another recent
Fine noted speculation
that IPG would be a candidate for a leveraged buyout or
sale, but said thats unlikely because of an SEC probe
and the diminution of brand equity.
Interpublic aims to complete
the financial review by September 30, but cannot assure
that it will meet that deadline.
PIANO TUNES AMGENS
Phyllis Piano has joined biotechnology giant Amgen as VP-corporate
communications and philanthropy. She is in charge of PR,
internal communications, web messaging, brand management,
issues and charitable giving.
Previously, Piano was VP-corporate affairs and communications
at $20 billion defense contractor Raytheon. She also served
as PA chief at Cooper Industries, and spent 17 years at
General Electric, a stint that included heading PR for its
fast-growth medical systems unit.
Thousand Oaks, Calif.-based Amgen develops therapeutics
for the treatment of cancer, kidney disease and rheumatoid
Karen Hughes was sworn-in
by Secretary of State Condi Rice on Sept. 9 to be the U.S.
propaganda chief. President Bush attended the State
Dept. ceremony to honor his trusted PR advisor. The post
had been vacant since Margaret Tutwiler resigned more than
a year ago to take the PR post at the New York Stock Exchange...
Kevin Goldman was named
VP/PR for CNBC, replacing Amy Zelvin, who was named
VP/communications at NBC Universal Digital Media. Goldman,
who was VP/corporate communications for Bookspan, is a former
reporter for Variety, Newsday and the Wall Street Journal,
where he was an ad columnist. He is the author of Conflicting
Accounts: The Creation and Crash of the Saatchi & Saatchi
B-M PUSHES SOCHI AS
Burson-Marsteller, which backed Moscows failed bid
to win the 2012 Summer Olympics, is now handling Sochi,
Russias, bid for the 2014 Winter Games.
An important health resort on the coast of the Black Sea,
Sochi boasts of many mineral springs and sanatoriums. The
city has a population of 350K living in a subtropical climate
with alpine ski slopes nearby.
Former Olympic champion Dimitri Svatkovsky, an exec. dir.
of the Sochi 2014 Bid Committee, noted Russias prowess
in the Winter Games.
Russia, which has never hosted the Winter Games, has collected
more than 550 medals in the competition, said Svatkovsky
in a statement to announce the hiring of B-M and Helios
Partners, a sports sponsorship firm.
Jeremy Galbraith, CEO of B-M/Brussels, and Terrence Burns,
president of Helios in Atlanta, lead Sochis charge
for the gold.
EGNAL HEADS EDELMAN/S.F.
Warren Egnal, a 20-year PR veteran, has been named executive
VP and general manager of Edelman/San Francisco. The 22-member
unit calls Clorox, Transamerica and Charles Schwab clients.
Egnal was at Porter Novelli counseling Hewlett-Packard,
Honeywell, Medco and Nextel. Previously, he was at A. Brown
Olmstead Assocs, Pacific/West Communications and Telequest.
He reports to Patrick McGuire and Gail Becker, co-presidents
of Edelman's western region.
Egnal replaces Nicole Didda, who left the PR firm six months
ago and is a management consultant at Mercer Delta in San
FD TALKS TRADE FOR TATA.
Financial Dynamics Washington, D.C., outpost is handling
trade matters for Tata Inc., the U.S. unit of Indias
TI, which markets steel, minerals and engineered products,
celebrated its 60th anniversary in the U.S. during a May
gala in New York. At the event, Indias Ambassador
Ronen Sen congratulated TG on being his countrys ambassador
of industry in the U.S.
Neil Dhillon, the former Hill & Knowlton PA executive,
is handling the TI account.
TG is best-known in the U.S. for its Tata Consultancy Services
unit, a leader in the business process outsourcing
arena, serving the banking, telecom, manufacturing and publishing
FD also is helping MasterCard, which is planning a stock
Edition, Sep. 14, 2005, Page 2
LINCOLN GROUP SEEKS
PR HELP IN IRAQ.
The Lincoln Group, which is handling PR for the U.S.-led
multinational forces holding together Iraq, has two senior
PR posts open in that country.
The company said ongoing expansion (it is in the first
year of a $6M, three-year PR contract) has opened the immediate
need for senior media and PR professionals to guide an advertising
and PR campaign to inform the Iraqi people of the Coalitions
goals and to gain their support, according to a description
of the work. Strong Middle East experience is required,
as is familiarity with reaching mass audiences in a ME country.
Salary ranges from $80-150K.
The company is also looking for polling and trend analysis
pros to analyze media and compile statistics with the Iraq
Centre for Research and Strategic Studies.
TLG recently completed a three-month image campaign with
Iraq-based Al-Wathba Group to develop collateral material
and a messaging strategy to introduce U.S. Marines to friendly
neighbors and promote good will between the two sides,
according to TLGs revamped website.
TLG began work with a group of investors under the name
Iraqex to pick up business on the heels of the U.S.-led
invasion of Iraq. Earlier this year it took on the Lincoln
Group name. Among its advisors are adman Jerry Della Femina
and Larisa Breton and Amy Zalman, principals of Oryx Communications,
a New York-based marcom firm focused on the Middle East
TLG is also one of three firms to split a $300M, five-year
contract awarded this year to put more creativity into the
Pentagons psychological operations.
SERBIA WANTS TO CHARM
Serbian President Boris Tadic will use 5W PR to promote
his pro-western reformist credentials when he visits New
York this week for the opening session of the United Nations.
The 46-year-old psychologist, who took the helm of the
Democratic Party upon the assassination of Prime Minister
Zoran Djindjic, has vowed to move Serbia beyond the thuggish
reputation that it earned under the strong-armed rule of
According to BBC News, Tadic is eager to cement ties with
the European Union and wants his country to forget
the nationalist policies of Milosevic, which led it
to international isolation. The media charm offensive is
likely to play up Tadics reputation as a sensible
pragmatist who has the support of young Serbs.
Tadic, while serving as Serbias Defense Minister,
earned a measure of goodwill from the Bush Administration
for his decision to dispatch Serbian troops to Afghanistan.
5W PR CEO Ronn Torrossian is an experienced political operative
who has thrived in the rough and tumble world of Israeli
politics as an advisor to the Likud party.
The Israeli media reported that Torossian counseled former
Prime Minister Benjamin Netanyahu during last months
tumult surrounding the Gaza Strip pull-out.
Netanyahu quit his Finance Minister post to protest the
Gaza exit, and is now bidding to oust Prime Minister Ariel
Sharon as leader of the Likud.
PR IS AT PEAK, SAYS
The PR discipline is in its third stage of development,
the peak in its level of maturity, Harold Burson told the
Russian PR Assn. on Sept. 8 in St. Petersburg.
PR has grown from the how to say it, what
do I say to the what to do phase, said
the Burson-Marsteller chairman.
CEOs, in Bursons mind, view PR people as more than
communicators. PR executives at major corporations make
policy and participate in decision-making.
The unrelenting demand for increased transparency
in the wake of a dozen or so highly publicized corporate
governance disasters, has spurred the maturation of
CEOs now realize that public opinion is more responsive
and powerful than ever before, according to Burson. They
also recognize that new communications technology produces
instant reaction from inpatient stakeholders. The public
perception of a company can be quickly converted into
a valued asset or a depressing liability, he said.
Bad Job of
Burson believes PR people dont do a very good job
in explaining what they do. Thats why some people
consider PR a black art with the purpose to
obfuscate, mislead, cover-up or prevent access to
corporate executives and public officials. A popular term
of derision for what we do is spin, and we who
do the spinning are called spinmeisters,
The B-M co-founder spoke about PRs love-hate
relationship with the media despite the interdependence
one has upon the other.
Press people know they need us to help them do their
jobs, a situation that brings about a certain resentment.
But lets face it, at times we can be an obstacle,
just as at other times we offer valuable assistance,
The 84-year-old Burson told said he is optimistic
about the future, yours and, even at my age, mine.
VEITH RESIGNS AT DIRECT
Craig Veith has resigned as president/CEO of Burson-Marstellers
Direct Impact division after a three-year stint. He wants
to pursue other professional interests.
Before joining DI in 02, Veith chaired B-Ms
media practice. The former communications director of the
National Republican Congressional Committee also served
as press secretary for Rep. Mickey Edwards of Oklahoma.
Veith was one of the principals of 360Advantage, an entity
formed by politicos from WPPs Quinn Gillespie &
Assocs., B-M, DI and BKSH & Assocs.
The tandem of Dennis Whitfield and Dave DenHerder replaces
Veith at DI.
Whitfield, a director at BKSH, becomes chairman. He also
served as senior VP at the National Federation of Independent
Business, and Deputy Secretary of Labor during the Reagan
DenHerder joined DI in April to oversee its ally development,
media, COM Center and content development activities. He
was regional political director for Bush-Cheney `04, where
he helped deliver Ohio to the GOPs column.
Edition, Sep. 14, 2005, Page 3
HOLD OFF ON WEEKEND
Chris Wailes, VP/media services and editorial director at
The Bounce Agency in Greenville, S.C., said PR pros should
hold off on pitching the Wall Street Journals Weekend
Journal, which starts publishing on Sept. 17, until they
have a feel for the papers mission, style and
PR people will pay with your own personal reputation
if you shoot first and ask questions later; one poorly thought
out, misdirected and off-target pitch can land you on a
very different `do not call list, said Wailes,
who was VP/senior media strategist of Weber Shandwick Worldwides
technology practice group before joining Bounce in 2003.
Some publicists will assume because its the
Journal they know their way around the paper, he said.
Dont ever make an assumption that risks your
clients reputation. Let the hacks weed themselves
out while you figure out whos going to get your pitch,
why theyre the one to get it, what issues or trends
theyre writing about that you can help advance and
why they would value the access you can provide.
Get a Feel
Dont jump in until you have a feel for the
papers mission, style and tone. Pick up on the nuances
and bylines of the first few editions and then target, target,
target, said Wailes.
One of the best ways to build credibility with editorial
teams at this level is not to make a pitch at all. Provide
sources without trying to make an immediate sale. Identify
the writers and editors you need to pitch and establish
your clients as go-to experts that can advance their beat
or a particular ongoing issue.
Wailes said publicists should think differently than they
would for pitching the Mon. through Fri. paper: think
Saturday, think interactive, think personalities and characters.
Does your Mon. to Fri. button-down client: hot air
balloon over the Atlantic; go skydiving; have a 10,000 bottle
wine cellar; training to join the International Federation
of Competitive Eating? This is not the place for product
or service hard-sell.
Come up with a way for your target Weekend writer/editor
to spend time with your client that is 80% adventure and
20% business. Your relationship building will pay off beautifully
down the road. This is a long term process. Build trust
and value, he said.
chairman of Weber Shandwick Worldwide Minneapolis, will
provide analysis for Univ. of Minnesota football games on
WCCO radio, which has been the flagship station for Gopher
Football since 1923. Mona is also co-host of Sports
Huddle, a popular program on WCCO.
associate professor of communication at Purdue Univ., has
traded in PR textbooks for two novels in his advance PR
classes. The novels are Carl Hiaasens Native
Tongue and Christopher Buckleys Thank
You for Smoking.
Native Tongue is about a veteran journalist who ends up
working an entry-level writing job at an amusement park.
Hiaasen portrays PR as something mercenary and without
Buckleys novel is about how a spokesperson for the
Academy of Tobacco Studies handles working with smokers
rights groups and antismoking groups while trying to promote
Even though the stories are fiction, the characters
and plot can reinforce theories, ethics and the realities
of working in a career such as PR, said Boyd.
VP/client services for Allison & Ptrs. in Los Angeles,
was featured in a testimonial ad for Infiniti automobiles.
The half-page black-and-white ad, which appeared in the
Sept. 1 edition of the Wall Street Journal, said Jonathan
Heit drives the Infiniti FX. Its his dream carfast
and impossible to ignore.
The ad had a 200-word story about Heits career with
a Journal-style head shot of the PR exec, who is spokesman
for the Daniel Pearl Foundation, which was set up after
Pearl was kidnapped and murdered in Pakistan in 2002 while
a reporter for the Journal.
TEEN TITLE HIRES 142,562
Girlfriend, a monthly magazine for teenagers in Australia,
is ramping up its interactivity with readers and handing
control of the magazines content over to them, according
to The Australian.
From now on, readers will choose the front cover, the stories
they want to read, the quizzes, the locations for fashion
shoots and who they want on posters by clicking on the magazines
Girlfriend, which has a paid circulation of 142,562, is
also introducing podcasting, by which readers can download
gossip, fashion and beauty tips from the magazines
editorial team, headed by editor Sarah Oakes.
magazine is celebrating its 70th year of publication by
the private, family-owned Yankee Publishing, based in Dublin,
Archerd, who stepped down last week, wrote more than 10,000
columns over 52 years for Daily Variety. Nearly every Just
for Variety column started with Good Morning.
WRITER WANTS PHONE PITCHES.
Ruth Katz, a shopping writer for New York magazine, is now
a real estate columnist for New York Home.
Katz, who is also shopping editor at Manhattan Living and
covers luxury merchandise for Golf Connoisseur, prefers
to vet things on the phone first with publicists
to avoid being inundated with e-mail.
Katz is looking for holiday entertainment items for ML,
and she is doing a Christmas gift spread for GC.
She can be reached in New York at 2109 Broadway, 10023;
212/799-4040; fax: 712/1633.
(Media news continued
on next page)
Edition, Sep. 14, 2005, Page 4
A CHECKLIST FOR PLANNING
Maury Tobin, who founded Tobin Communications in 1996, offers
these tips for getting the most out a Radio Media Tour.
Give plenty of lead time to schedule the RMT: My
recommendation is to provide as much lead time as possible
before your tour date. Typically, I tell clients that it
takes approximately one to two weeks to pitch and schedule
radio interviews for an RMT.
Provide background information: Before we begin
pitching radio stations for your RMT, well need the
following: a press release, a fact sheet, and your spokespersons
Dont forget the fundamentals of building a
compelling story: Use some creativity to beef up the
story. For example, add a timely angle, a regional/local
slant and highlight important trends.
Dont try to masquerade advertising for PR:
A sexy ad campaign might be a winner for a specific
window of time, but good PR is often about the cumulative
effect of integrated communications and a steady drumbeat
of a variety of strategies and tactics. Think about creating
both credibility and buzz.
Setting the spokespersons schedule: We
always recommend that you secure a block of time for your
spokesperson during the early morning hours, when most radio
interview opportunities exist. If your RMT involves more
than 25 interviews that will take place over a series of
days or weeks, I recommend recruiting an additional spokesperson
to share the load and/or fill in.
Give the spokesperson proper training: Nothing
is worse than a spokesperson who is uninspiring or who cant
stay on message.
Use hard phone line: To ensure optimum sound
quality, we always recommend that your spokesperson conduct
the RMT on a hard phone line instead of a cordless or cellular
Tobin Communications is located in White Plains, Md. Tobin
can be reached at 301/392-9173.
was named acting president of NBC News, replacing Neal Shapiro,
was appointed editor of the New York Posts new Workplace
section, and Lindsay
Powers was named staff reporter and weddings editor.
previously assistant beauty editor of Bazaar, is joining
Vitals magazine as beauty editor, and Eva
Herzog, an associate features editor at Bazaar, has
resigned to freelance.
formerly a senior editor at Salon, was named articles editor
at Glamour magazine.
formerly at Nylon, was named fashion director of Jane magazine.
currently a senior editor at the Village Voice, where he
oversees its theater, TV, and entertainment coverage, is
joining the Los Angeles Times as theater critic in Dec.
magazine is starting a radio channel on Sirius Satellite
Radio which will have talk shows targeted at female listeners,
and featuring Cosmo editor-in-chief Kate White and other
editors and writers from the Hearst magazine.
monthly lifestyle magazine founded in 2001 by Rodale, will
stop publishing after the Oct. number, which goes on newsstands
Sept. 20. About 38 staffers are affected by the closing.
CMP Medias Network
Magazine has changed its named to IT Architect and
hired Michel Labelle to write a column called First
Draft, which appears in the Sept. issue, according
to Art Whittmann, editor-in-chief of the Manhasset, N.Y.-based
North American Precis
Syndicate is cited by Federal investigators looking
into the Education Dept.s PR contracts for getting
$2,650 to produce a 284-word infomercial for the National
Center for Education Statistics website.
USA TODAY ADDS HEALTH
Susan Weiss, managing editor of USA Todays Life
section, said the paper will expand its health coverage
with a weekly page devoted exclusively to health topics.
Every Monday, the paper will deliver timely, practical
and accessible health newsfrom diet and nutrition
to cancer and heart disease, she said.
A Better Life: Health will include a new health
column that will address topics of personal interest to
readers, who will be offered the opportunity to ask questions
and express their concerns in the column.
The expanded health coverage for the new weekly page will
also include new quarterly in-depth special reports covering
such topics as health, allergies, arthritis, colds and flu.
The first quarterly feature will run in Jan. and focus
on heart health.
Health, Racquet & Sportsclub Association in Boston
has begun publishing a new bimonthly consumer magazine titled
Get Active!, which will be distributed through IHRSAs
U.S. member health clubs.
Media kits are available on request by contacting John
Speaker at 603/672-5545 ext. 204.
Jim Schmaltz is handling editorial inquiries at 310/445-7505.
a bimonthly magazine published by The Magazine Group, keeps
business travelers informed of the ins-and-outs of dining,
shopping in D.C. as well as offering travel and lifestyle
The magazine maintains an active website, and is featured
on a weekly segment on WTOP radio.
Kenneth Day, previously director of marketing, strategy
and communications for Roll Call, has joined WF as publisher.
Edition, Sep. 14,
2005, Page 5
OF PR FIRMS
LACK BLOG GUIDELINES.
Weblogs are establishing in the online world much of the
value that PR has brought traditionally, according to a
report on employee weblogs by Edelman and Intelliseek.
Echoing what PR's ideal
mission is said to be, a blog must not be messaged
and should deal with both positive and negative developments
to establish credibility, according to the white paper.
Companies must have the fortitude to stomach their
own employees' opinions about the company's products or
services, whether those opinions are negative or respectful,
says the report.
While several companies
like Microsoft and Sun Microsystems have embraced and benefited
from blogs, relatively few C-suite executives have started
blogs and 70 percent of companies still lack any guidelines
for the popular online journals. A lack of guidelines is
a liability for both companies and bloggers , the report
says, and is a key reason for staffers crossing a line or
Edelman and Intelliseek,
reporting that some employees have established influence
that many CEOs could only dream of, are surprised that the
tone of employee blogs is generally positive toward their
work. The duo illustrate this with the fact that love
my job references outnumbered hate my boss
by about four-to-one in an Intelliseek study.
The report points to blogs
as a solid indicator of employee communications and morale
and can provide solid insight to human resources professionals
Positive factors to consider
before adopting a weblog plan for a company include savings
resulting from streamlining e-mail, the value in documenting
how certain problems were dealt with in the past, and the
impact on corporate reputation of having staff talk openly
about a company.
On developing guidelines
for blogging, Edelman's Christopher Hannegan, who writes
an internal communications blog for the firm, says that
companies should not micromanage the process. Edelman points
to existing guidelines which have been published by several
companies like Yahoo!, whose guidlines include: employees
are responsible for their own commentary and blog at their
own risk, all proprietary information is off limits, media
coverage is routed through normal PR channels, and employees
should blog on their own time.
Edelman and Intelliseek
the white paper is now available from both companies'
websites see blogs as a growing communications medium
here to stay, but are careful to point out that 62 percent
of communicators still say there is no substitute for in-person
BLOOMS IN NEW YORK.
London-based marketing communications firm Iris has expanded
to New York.
Staffing eight in the
Big Apple, Stefan Zoltowski, an Iris veteran, and Matt McRoberts,
formerly director of new business and marketing for Alloy
Marketing & Promotions, head the SoHo office as managing
The firm is currently
conducting a research study in New York, Atlanta and San
Francisco about consumer behavior among Americans in their
late 20s and early 30s. www.irisnation.com
Davidson PR, New York/The Eden Rock Hotel (St. Barths,
French West Indies), for PR in the U.S. and Canada. The
hotel is slated to wrap up a $12M renovation in December.
New York/BioVitas, biotech investments, for PR to raise
the Rome and New York-based companys profile in the
Middle East. A biotechnology and research park is slated
for construction early next year iin Dubai. GH said it will
help the company reach investors in the region and alert
small biotech companies about BioVitas services.
Lee Communications, New York/Edible
Arrangements, for a one-year PR contract with Marx Communications;
A Taste of Korea, a series of food events and promotions
on behalf of the Korean Agricultural Center, Korean Cultural
Center, and the Korean National Tourism Organization, and
Italian Wine Week (Chicago), hosted by the Italian Trade
Commission in October.
New York/Puerto Rico Tourism Co., as global AOR following
the firms work since 2002 from the U.S. and Mexico.
Communications, Manchester-by-the-Sea, Ma./Sensitech,
supply chain monitoring for food and pharmaceuticals sectors,
for a product launch, and Coast Asset Management, alternative
investment manager, for media relations in the U.S. and
the creation and implementation of an international PR push.
Communications, Washington, D.C./Self
Managed Benefits, for PR to introduce the newly
formed education company to the employee benefits sector.
Principors insurance and benefits practice group heads
Zimmerman Agency, Tallahasse, Fla./Loews
Miami Beach Hotel, for PR and promotions.
Troy, Mich./Munro & Associates, product
development firm, as AOR for PR. Bianchi was M&As
PR firm from 1994 to 2000.
Relations, Louisville, Colo./Audit
Logistics, freight and logistics for hospitality industry,
for redesign and development of the companys corporate
Austin, Tex./Wireless Valley
Communications, wireless network design and management software
provider, for PR. The office has handled WiCon Americas
and the Austin Wireless Cities Project.
PR, Seattle/Auto Center Northwest;
CellarTracker!; The Container Store; DRY Soda;
EliteWeb; Explore Consulting; Glacier Bay Cruiseline; Joeys;
Media Rights America; Monterey Bay Inn; Mostly Muffins;
The Moyer Foundation; Rocketbooks; Rosario; Seattle International
Film Festival; Tona Beer, and Zaqua Water.
Los Angeles/iSold It, eBay dropoff chain and sales facilitator,
for media relations.
Edition, Sep. 14, 2005, Page 6
BOLTS MULTIVU FOR MEDIALINK.
Larry Thomas, an 11-year veteran of PR Newswire who was
tapped as president of its broadcast PR division MultiVu
in March, has left the company to become chief operating
officer for Medialink.
44-year-old executive helped set up MultiVu in 2002. Medialinks
president and CEO Larry Moskowitz said the company will
draw on Thomas management and strategy development
skills to enhace Medialinks primary business of broadcast
Dowell, EVP of information services for PRN, praised Thomas
role in creating and growing MultiVu and wished Thomas all
the best in his future endeavors. He said the companys
management team, including MultiVu founder and executive
director Tim Bahr, will continue to create and deliver
the high quality products and services our customers are
Quarterlys government and professional division has
compiled a new Media Contact Directory that includes
free access to a companion website. Cost is $450 annually.
EFFORTS FOR KATRINA RELIEF.
Several PR firms and services companies are offering free
services and have performed work to assist relief and rescue
efforst in the Gulf region following the devastation of
Hurricane Katrina. Here are a few examples:
NewsMarket is waving its fee for an organization
wishing to provide video specific to Katrina rescue and
relief efforts to the media.
The company is currently providing B-roll of relief efforts
as well as corporate donations for download by newsrooms.
the delays and cancellation of some mail service in the
Gulf region, BurrellesLuce is offering clients in
the region free electronic scanning and storage of press
The company said it will
save all hard copy clippings until they are ready to be
Postal facility damage
has affected zip code ranges in 369, 393-396, 700, 701 and
Newswires MultiVu unit was called on by Harrahs
Entertainment as the company wanted to visually communicate
the devastation and relief efforts in the region, where
Harrahs has three casinos.
The company put together
a relief effort for its 8,000 displaced employees and set
up a Red Cross Disaster Recovery Center in its Tunica, Miss.,
casino. MultiVu produced and sent out B-roll of Harrahs
execs, a Red Cross spokesperson and victims of the disaster.
The Harrahs Foundation
has put out a $1M grant for its staffers and continued their
Group is spearheading a media relations campaign
for TheOpenHouseProject.org, a group trying to find housing
for displaced victims of the hurricane.
Launched last week, the
group had commitments of housing for 4,500 people and counting
as of Sept. 9.
Mountain, senior manager in Burson-
Marstellers technology unit, to MRA, Syracuse, N.Y.,
as an associate director of PR. She has held posts at Ogilvy
PR Worldwide and J.D. Edwards in Denver.
Smulson, who served as comms. director for Sen. Jim
Jeffords for more than a decade, has joined Georgetown University
to head media relations. Smulson, a Georgetown grad, was
involved Jeffords high-stakes 01 decision to
leave the Republican Party. The Vermont Senator plans to
step down next year. Smulson also served as spokesperson
for the Senate Environment and Public Works Committee, and
in the political campaign of former Gov. Howard Dean.
Dockery, independent PR consultant and former comms.
director for tech startup AirFlash, to Burson-Marsteller,
Chicago, as director of its U.S. technology practice. She
manages the CDW and SRI International accounts reporting
to global tech chair Jennifer Graham.
Stott, community relations manager for Weave, to
Perry Communications Group, Sacramento, Calif., as a senior
A/E. The firm has also brought in three A/Cs: Nicole
Winn, Bryson Shellito and Michael Richards.
Rink, a sports marketing consultant, to
Edelmans Germany operation based in Hamburg, as executive
director of sports marketing. The firm has also tapped Peter
Zhang to develop China business and coordinate sports
marketing for the 2008 Beijing Olympics. The firm represents
Olympic sponsors Samsung, General Electric and Johnson &
Jebsen, managing director for Burson-Marsteller and
chair for the Nordic region, to Publicis JKL AB, Stockholm,
Sweden, as a consultant and partner, starting in January
Jolly, MD for GolinHarris Singapore office,
to Weber Shandwick, in that same role as of Oct. 5.
McIver to chief operating officer, MWW Group, East
Rutherford, N.J. McIver, who joined the firm in 1999, continues
to head HR, adding responsibility as the primary link between
the firms eight U.S. offices.
Mitchell has been named to head Dix & Eatons
investor relations practice. The former VP of comms. and
IR for Intimate Brands and ex-chair of the National IR Institute,
has been a senior managing director for the Cleveland-based
Moore and Graham White to managing dirs. for Ogilvys
Sydney based Howorth Communications unit. Mike Howorth,
MD for the last seven years, remains a director and adds
the title of chairman.
Nitto has taken over as VP/corporate and associate
comms. and environment services for BMWs Greer, S.C.,
factory following the retirement of Carl Flesher, who has
stepped down at age 60. He had been PR chief since 92,
when BMW announced its choice of South Carolina for its
first full factory outside of Germany. Nitto joined BMW's
marketing unit 22 years ago and moved to the plant in 1998.
Edition, Sep. 14, 2005, Page 7
DRIVES PR FOR BUS TOUR.
Mintwood Media Collective, a left-leaning PR firm based
in Washington, D.C., is driving PR for the Bring Them
Home Now Bus Tour and has been advising Cindy Sheehan
and two prominent anti-war groups of military families since
2003, according to Ryan Fletcher, a partner in the firm.
told ODwyers that Mintwoods role in Crawford
was coordinating PR for 40 military families and Sheehan
all members of Military Families Speak Out and Gold
Star Mothers for Peace both before and after national
attention and prominent anti-war groups like MoveOn descended
on the vigil, Camp Casey, which was named after Sheehans
son who died in Iraq.
said Mintwoods Andrea Buffa is serving as Sheehans
Communications arrived on the scene with client MoveOn and
handled some PR work for Sheehan and others at Camp Casey
while there, Fletcher said. The vigil really was entirely
Cindy and other military families and veterans vision and
creation, he said.
bus tour, currently in Pennsylvania, is slated to reach
over 30 cities and conclude with a Sept. 24 march on Washington
that is being billed as the largest D.C. protest since the
Vietnam War. Although
knocked off the front pages by Hurricane Katrina and the
death of Chief Justice William Rehnquist, Sheehan and the
anti-war bus tour are drawing coverage from myriad local
papers along its route.
work for Military Families Speak out dates back to August
2003, when the firm organized an event at the National Press
Club launching the Bring Them Home Now campaign.
firm was also on the ground with Sheehan in January for
her first attempt to meet with the Bush Administration in
an anti-war capacity [she and her husband met with President
Bush in June 2004, two months after Casey was killed]. Sheehan
and three other Gold Star Mothers, military families and
Iraq war vets attempted to meet with Defense Secretary Donald
Rumsfeld at the Pentagon.
a series of letters requesting a meeting with no reply,
the families organized a press conference followed by a
walk to the Pentagon during a snow storm where they were
turned away by security and denied a meeting, Fletcher
PLAYED ROLE IN JAPANS ELECTION.
Fleishman-Hillard advised Katsuya Okada, the head of the
Democratic Party of Japan and opponent of Prime Minister
Junichiro Koizumi in the Sept. 11 parliamentary election.
Japans media called
the hiring of F-H a major break with the past
as the election shaped up like a U.S. political campaign.
The silver-haired Koizumi
is a flamboyant politico who recently waltzed before the
TV cameras with Richard Gere when the actor dropped by to
promote his film, Shall We Dance?
Okada is a straight-laced
politician who is positioning as the anti-Koizumi.
The Prime Ministers
Liberal Democratic Party has ruled Japan for most of the
past 50 years.
NO 'COVERT PROPAGANDA'
The U.S. Dept. of Education's Inspector General said PR
contracts inked to promote the No Child Left Behind law
and other DoE initiatives did not result in "covert
propaganda," although some opinion pieces and other
materials placed in media were not tagged with disclaimers
about the source.
The Inspector General
has concluded its audit of 20 contracts and 15 grants
conducted at the initial request of Rep. George Miller (D-Calif.)
and used Dept. of Justice and Government Accountability
Office guidelines for weighing propaganda charges.
The report flagged three
op-ed pieces paid for by grants from the DoE that did not
disclose the government's role in the pieces' production.
The IG notes that the Justice Dept., in an Iran-Contra era
decision, has determined that a government agency cannot
use appropriated funds to pay for op-eds written by another
entity to communicate support for an issue under public
debated. Six grants for informational materials like brochures
and print ads were also found to not include the DoE's role
in funding the pieces.
The IG found that 11 of
the 20 PR contracts reviewed including deals with
Ogilvy and North American Precis Syndicate did not
result in a violation of propaganda rules. Four contracts
were unavailable or incomplete for the IG to conclude no
wrongdoing and five pacts were not for info disseminated
to the public.
While the IG report said
DoE officials did not try to place op-eds without disclaimers,
the report said the level of involvement from the Secretary
of Education's office in the approval of proposals and unsolicited
grants raised some concerns.
An IG report released
in April regarding the Ketchum/Williams pact found no contract
or ethical violations but criticized management decisions
and detailed concerns and conflicting statements about Armstrong
Williams role as a PR pro and commentator.
In the latest report,
work by Ketchum and Hager Sharp was for internal DoE use
and couldnt be construed as propaganda.
ACQUIRES FEDERALIST GROUP.
Ogilvy PR Worldwide has acquired the 20-member Federalist
Group, a lobbying and grassroots firm that is based in Washington,
The Republican firm was
founded by Stewart Hall, a former aide to Alabama Senator
Other prominent Republican
staffers include Wayne Berman, Assistant Secretary of Commerce
for Policy in the first Bush Administration and senior advisor
to the Bush/Cheney Transition Team; James Jay Baker, ex-chairman
of the National Rifle Assn.'s political action committee;
Drew Maloney, ex-legislative director for Rep. Tom Delay;
Joe Trauger, aide to then-Majority Leader Dick Armey and
Majority Whip Roy Blunt, and John Green, former executive
director of the New Republican Majority Fund.
FG has counseled American
International Group, Chevron, Citigroup, AEDS North America,
Reliant Energy, AFLAC, BellSouth, NRA and Peabody Energy.
Ogilvy/D.C. is headed
by Robert Mathias. Hall will head The Federalist Group,
an Ogilvy PR Co.
Edition, Sep. 14,
2005 Page 8
Shona Seifert, formerly
of Ogilvy & Mather, who is going to jail for 18 months
and paying a $125K fine for falsely billing the U.S.
Government, on Aug. 30 gave the court a written a code of
ethics for the ad industry, as she was ordered to do.
There is, of course, no shortage of ad industry and other
ethics codes. Siefert lists 16 codes including those of
the American Assn. of Adv. Agencies; WPP Code of Corporate
Social Responsibility; Johnson & Johnson; General Electric,
and the U.S. Marine Corps Code. We like the Marine code
for its simplicity. It says:
Integrity is a variable and tends to degrade over
time if not reinforced.
risk that Siefert met in her work (billing clients)
was that it was boring.
She writes: The advertising industry places
a higher value on big ideas than we do on process. The processes
for accurately recording time and costs are unpopular at
most ad agencies. We feel more pressure to do other work
that we perceive to be more valuable to our client.
More than ever, she adds, ad agencies are challenged
by short-term financial pressures. Time pressures
and the boring, repetitive nature of detailed
record-keeping are blamed by Siefert for O&Ms
overbilling the U.S. Government.
Siefert offers well-worn advice: Dont stretch
the truth...dont sign paperwork you havent
checked...stay true to your values, be brave...dont
be afraid to tell the client their demand is unfair...think
before you act.
by all this talk of ethics because most of the bad stuff
we see is not covered by any of the codes. At least
thats what the enforcers of the codes say. Theres
always some loophole.
For instance, about eight hours of our notes were stolen
from an open PRSA conference bag while we were covering
the 2003 Assembly. This greatly interfered with our coverage
of that fractious Assembly that defeated decoupling APR
from Assembly membership by six votes. With us when the
theft happened was director Gerry Corbett of Hitachi America.
We told him and he helped us search the immediate area.
PRSA PR manager Cedric Bess was told and asked for PRSAs
tape of the Assembly to assist us in coverage. He was unable
to get it for us the next day as requested. PRSA did not
supply the tape until about two weeks later. Neither PRSA
leaders nor the ethics board have shown any interest in
the theft, telling us to go to the police. Police see it
as a misdemeanor and not very serious. Its
not breaking and entering, armed robbery, etc., they said.
Ethics chair Dave Rickey, asked about the theft on Sept.
2, said he didnt think it was something that the code
addressed. How about members promise to deal
fairly with the media and others, we asked? September
is Ethics Month at PRSA.
Its code says Ethical practice is the most important
obligation of a PRSA member. Members promise to report
ethical violations, whether committed by PRSA members or
not, to the appropriate authority.
Ad people were tested
for their ethical sense in The Moral Media (4/27/05 NL).
Sixty-five ad pros took the Issues Defining Test,
which tests a persons interest in society at large
vs. personal considerations. Ad people think about
immediate consequences when deciding how to act, says
the book. At the very least, it says, they choose
not to exercise the ethical reasoning abilities they have.
PRSA is again using
Dr. Mark Schilansky, a Catskill, N.Y., podiatrist,
as parliamentarian for its Assembly in Miami Oct. 22. He
also served in 2004.
Previously PRSA hired local parliamentarians.
Schilansky is in Schilansky & Binnall, which is the
top advertiser on Googles parliamentarian listings.
The firm provides numerous services including helping groups
revise their bylaws. Schilansky promises to go around
the country and around the world to serve clients.
Partner Jesse Binnall is based in Northern Virginia.
S&B charges $150 an hour with a six-hour minimum. Since
Schilansky is from Catskill, there will be additional charges
for travel, meals, hotels.
The website of S&B (parliamentarians.net/site) identifies
Schilansky as Dr., not indicating that his specialty
is foot medicine. The site warns that people can misuse
parliamentary procedure to pursue their own agendas.
It provides Seven abused points of Parliamentary Procedure
such as people using point of information when
they want to give information. A debate cant be ended
by simply calling the question and makers of motions have
no special rights to amend them, says the site.
Highlighting a weakness of parliamentarians, the site points
out they may only advise the presiding officer and
may not make rulings. The chair has no obligation to follow
the parliamentarians advice.
The 2003 Assembly
was marred by two false rulingsthat an agenda had
to be adopted before it could be changed (no agenda
at all need be adopted), and that the loser in a vote could
bring up the matter for a re-vote in the same day.
Only the winning side may do this.
Parliamentarians tell us that where there are two sides
to an issue (such as decoupling) each side should have its
own parliamentarian. Leadership supported decoupling in
2003 and hired the parliamentarian. Those against decoupling
should have had their own parliamentarian. Chapter delegates
this year should have their own parliamentarian and not
rely on Schilansky. This year the 56 non-APR chapter presidents
(out of 110 chapters) can appoint themselves as delegates
(the chapter president...may at any time designate
an alternate chapter delegate) and they could bring
about major, much needed changes in PRSA governance. About
45 chapters have 100 or fewer members.