The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, Sep. 21, 2005, Page 1
EYES INDONESIAN PR EFFORT.
The U.S., which saw positive PR results from the millions
donated to Indonesia after the tsunami devastation in May,
wants a PR firm to spread awareness that Uncle Sam has given
over $1 billion to the archipelago over the last 50 years.
The U.S. Agency for International
Development issued an RFP on Sept. 12 for a marcom effort
to convey how Americans through USAID are working in
partnership with Indonesians to generate prosperity and
a better quality of life, according to the statement
of work. Budget for the assignment is between $350K and
PSA production, research
and polling about Indonesian media, demographics and awareness
of U.S. aid efforts, along with other aspects of a social
marketing campaign are included in the effort.
Strong fluency in English
is a must for the work. Proposals are due Sept. 21 and a
contract is slated to run from award date to February 1,
2006. Dale Gredler is contracting officer for USAID/Indonesia.
APCO Worldwide, Ogilvy
PR Worldwide and Weber Shandwick are among major U.S. firms
with Indonesian operations.
IPG FINDS COOKED
Interpublic must restate earnings from `00 to `04 because
of lax financial accounting for revenues, acquisitions and
It has uncovered falsified books and records; violations
of laws, regulations and company policies; misappropriations
of assets, and inappropriate customer charges and dealings
In a Securities and Exchange Commission filing, the ad/PR
conglomerate said culpable employees had been
or will be fired.
The ad/PR conglom remains on track to meet the Sept. 30
deadline to release full-year `04 financials and the results
for the first two quarters of `05.
BERRY JOINS TIME WARNER.
Tim Berry, chief of staff to House Majority Leader Tom Delay,
will join Time Warner next month as VP-global public policy.
He will report to Carol Melton, executive VP-global public
policy. TWs cable operations face a range of regulatory
Berry served Delay for a decade. The Texas Congressman
issued a statement that praised Berry as a complete
Time Warner is negotiating a deal to merge its America
Online with Microsofts MSN Internet portal.
H&K REGISTERS WITH
Hill & Knowlton has been awarded Verisigns U.S.
PR account, edging finalists Weber Shandwick and Bite Communications.
The technology company, know for its Net domain registry
services, had $1.1B in sales last year.
Brian OShaughnessy, director of corporate communications,
told ODwyers the company went through an exhaustive
process of reviewing its PR account that went much
longer and deeper than he had anticipated.
Bite Communications was the incumbent and took on the Verisign
account when it acquired Applied Communications in 2003.
Applied won the last review for Verisigns U.S. PR
work in 2001, counting the work among its top four clients,
which also included Oracle, H-P and Veritas.
Verisign, a top registrar of Internet domains, also provides
telecommunications, e-commerce and Net security services.
OShaughnessy said H&K is slated to transition
into the work by Oct. 1, initially in the U.S. but likely
globally down the road. Text 100, under the same umbrella
of NextFifteen Communications with Bite, has handled overseas
PR assignments, mostly in Australia and the EMEA region,
for Verisign. The company has also used a handful of boutique
VENABLE GETS $900K PHILIPPINES
The Republic of the Philippines has hired Venable to a $900K
pact to gain support for President Gloria Arroyos
charter change initiative to re-shape the government into
a parliamentary federal system.
Venable, according to its contract, seeks grants needed
for the re-engineering of the bureaucracy to recover
large estimated losses from acts of corruption and government
The Venable contract has drawn heated criticism in the
Philippines. Former President Fidel Ramos feels the pact
recalls colonial days when the U.S. ruled the Philippines.
He feels any reform should come without foreign participation.
The Philippine Headline News Online questions why U.S.
support for constitutional change is needed at all.
Venable lawyers James Pitts and James Jatras, who lead the
account, refused to discuss their work with PHNO. They cited
Venables contract also calls for the firm to achieve
an upgrade in support for the Philippine National Police
to include training and gear in the areas of counter-terrorism,
forensic science, transportation and communications.
Edition, Sep. 21, 2005, Page 2
MARMILLION GUIDES LOUISIANA
Marmillion + Co., the Washington, D.C.-based firm with deep
Louisiana roots, has been tapped to lead Gov. Kathleen Blancos
disaster recovery and redevelopment organization.
The non-profit Louisiana Disaster Recovery Foundation,
was set up by Blanco on Sept. 8 to accept donations for
immediate and long-term needs for the states residents
in the aftermath of Hurricane Katrina. M+C, which has a
Baton Rouge office, worked with Blanco to set up the LDRF
and its website LouisianaHelp.org. The firm is handling
PR and spearheading the initiative to raise funds.
Cliff Mintz, a media associate for the firm in D.C. and
a Louisiana native and graduate of Tulane Univ. New Orleans,
said M+C staffers in Louisiana are safe and healthy despite
some damage to property.
M+C had been guiding a national, multi-year marketing communications
campaign tagged Americas Wetlands to highlight
Louisianas shrinking coastal marshes and estuaries
as a recipe for potential disaster in the state. The firm,
founded by Valsin Marmillion, a former chief of staff to
then-Rep. John Breaux (D-La.), also works for the states
GREYHOUND BARKS AT JAIL
Greyhound Lines is happy with the prompt response of Louisiana
officials to its request to stop referring to a makeshift
jail set up at its New Orleans bus station as Camp Greyhound,
Kim Plaskett, director of corporate communications, told
She made the call to corrections officials in a bid to
defend the brand name of an American icon that
has a 91-year reputation for providing courteous service
to its passengers. Camp Greyhound housed Louisiana looters.
Plaskett said Greyhoundat the peaksupplied
100 buses to support the Federal Emergency Management Agencys
evacuation of New Orleans. We are now down to about
20 buses, she said.
Greyhound also has backed the Katrina recovery effort by
increasing the number of buses on its Baton Rouge, Houston
and Dallas routes. Those cities house displaced people from
the Crescent City. More than 300,000 passengers traveled
from/through Greyhounds New Orleans depot in `04.
Camp Greyhound has been renamed Angola South after the
name of the central Louisiana prison that is Americas
largest maximum security jail.
DEVRIES LANDS SEPHORA
DeVries PR has emerged from a competitive review to handle
consumer PR for upscale beauty and fragrance products retailer
Tractenberg & Co., a New York-based advertising and
PR firm, had handled Sephoras PR account. Kekst &
Co. continues to represent the company through the business
and trade media.
DeVries, an Interpublic unit, has senior VP and managing
director Stephanie Sage Smirnov and VP Jessica OCallaghan
heading the account.
Sephora, founded in France in 1969 and acquired by Moët
Hennessy Louis Vuitton in 1997, operates 111 retail stores
in the U.S. and Canada.
DYSON CHARGES SOX IS
Tim Dyson, CEO of publicly-held NextFifteen, owner of Text
100 ($45 million in 2004 fees) and Bite Communications,
said on his blog that he does not believe the Sarbanes-Oxley
Act has made it too dangerous for ad conglomerates to reveal
revenue and staff totals.
Holding companies including Omnicom, WPP Group, Interpublic,
Publicis and Havas have withheld such figures for three
years on the ground that if anything is misleading in such
figures their executives could face millions in fines and
The conglomerates have said that they operate in many countries
and that differing accounting rules make it virtually impossible
to satisfy the strict rules of SOX.
NextFifteen, which operates in about 25 countries, has
not been deterred by SOX considerations in reporting revenues
and staff totals of Text 100.
Dyson, writing in his blog, siliconvalleypr.blogspot.com,
criticized the conglomerates for putting their PR revenues
under one line in their annual reports.
We no longer have any meaningful tables, he
said, adding: Am I the only one that thinks this is
bad for our industry?
Twenty-one of the 25 biggest PR operations ranked in 2001
by the ODwyer Co. withdrew from the rankings. All
are owned by the conglomerates.
Says the blog: I believe it would benefit the industry
to make public the performances of all the significant PR
businesses that operate in the industry. Clients and staff
would benefit by seeing which firms really were growing.
Agencies would benefit by being able to see how well they
were performing relative to their competitors.
Concluded Dyson: Im willing to have someone
tell me why SOX really does require WPP et all to report
agency fees as one big number instead of breaking them out
by agency but until someone does, Ill continue to
hold the view that SOX has provided a fig leaf for holding
companies to hide behind. Am I the only one whod like
to see that fig leaf removed?
HOUSE NAMED SONYS
Sony Corp. has named a veteran of its corporate communications
units as the electronics companys first chief marketing
Andrew House, a Wales native and British citizen who has
been with Sony for 15 years, will split time between New
York and Japan.
House joined Sony in 1990, working in corporate communications
for five years in Japan. He later joined Sony Computer Entertainments
marketing and communications unit, guiding Europe and the
U.S. In 2002, he was named executive VP for the computer
and entertainment unit.
House reports jointly to Sony Corp. CEO Howard Stringer,
the Welshman who was knighted by Queen Elizabeth in `99,
and Sony Electronics president/CEO Ryoji Chubachi.
Sony said House takes global responsibility for corporate
marketing with a special emphasis on advertising and PR.
Edition, Sep. 21, 2005, Page 3
NASCAR NAMED FASTEST-GROWING
Fortune magazine has crowned NASCAR, which claims one-third
of all American adults as followers, as the fastest-growing
sport in the U.S.
It doesnt hurt that while other major sports
keep waking up to one PR nightmare after anotherbaseballs
ongoing steroid scandal, last seasons NHL lockout,
fisticuffs between NBA players and fansNASCAR drivers
are media-savvy, fan-friendly marketing machines,
said writer-reporters Julie Schlosser and Brian OKeefe.
They never talk about their cars without mentioning
their sponsors, the reporters point out in their cover
story report that appears in the Sept. 5 issue, highlighting
the 100 fastest-growing companies.
They said NASCARs recent explosion in popularityand
establishment of its racetracks as big-time commercial venuesis
unprecedented. These marketing trends were cited:
NASCAR had total corporate sponsorship revenue last
year of $1.5 billion, compared with $445 million for the
NFL and $340 million for Major League Baseball.
NASCAR is the second-most-watched sport on TV behind
Licensed retail sales of NASCAR-branded products
have increased 250% over the past decade, totaling $2.1
billion last year alone (up from $1.3 billion in 2000).
Nascar.com is one of the most highly trafficked sports
The NASCAR name is the countrys No. 2 brand
There are 106 Fortune 500 companies involved as sponsorsmore
than any other sport.
NASCAR, a private-family-controlled, for-profit company,
was started 57 years ago in Daytona Beach, Fla., and now
includes offices in New York, Los Angeles, and Bentonville,
Brian France, a 43-year-old college dropout, is the third
generation member of his family to run NASCAR (National
Assn. of Stock Car Aruto Racing).
Since taking over as CEO a year and a half ago, France
has staffed NASCARs N.Y. office with marketing pros
formerly employed by the NBA, the NFL, the NHL, and MLB.
France, who feels strongly that stock-car racing doesnt
get enough coverage in newsapers and on talk radio, has
hired PR specialists in N.Y. and L.A., and the publicity
staff has grown from two full-timers in 2001 to 25 today,
France has even talked about starting a news service
to help increase coverage. NASCAR already has a password-protected
website for journalists with suggested story ideas,
the magazine said.
JOURNAL PUBLISHES NEW
Karen House, publisher of the Wall Street Journal, said
the new Saturday Weekend Edition, which began
publishing on Sept. 17, will put the past week into perspective,
offer a preview of the key events of the week ahead and
will help readers make the most of their limited leisure
The new edition will address decisions that occupy Journal
readers weekends, for example, purchasing decisions,
cooking and dining out, sports, fashion, financial plans,
family matters, reading habits, travel choices, and more.
The Journal has hired 150 new editorial and sales staff
for the new edition, which is edited by Edward Felsenthal,
who is also editor-in-chief of the Personal Journal,
a section which appears Tuesday through Thursday in the
Paul Steiger, managing editor of the Journal, said Friday
is a major business news day, and the idea of providing
readers with a combination of business news and articles
about personal finance, recipes, fashion, and travel on
weekends is a logical next step in the evolution of
A new section, called Pursuits, will cover
such topics as personal health and fitness; cars and travel;
fashion and food; gadgets and education; and entertainment
The edition, which will arrive at subscribers homes
early on Saturday morning, will have three sections.
The first, or main section will be a compilation
of the most important news.
Money & Investing will focus on personal
finance as well as the latest market news and analysis.
Pursuits will be a news section that
extends coverage aimed at helping readers make better decisions
about their personal lives.
High Noon Entertainment
in Denver is looking for special homes to feature
on What You Get for the Money, a TV show airing
on the Fine Living and Home and Garden TV networks.
The homes, especially their interiors, have to pop!,
said HNE media contact Gregg Stucker. They need to
have an Ohhh and Ahhh rating of
at least an eight (out of 10).
He said a variety of styles, including but not limited
to contemporary, mid-century, art deco and traditional,
will be considered.
If you know of a home that truly has personality
and is valued at a million or less, then wed like
to see it, said Stucker, who is a researcher for the
The shows premise: a price point between $200,000
and $1M is selected and viewers are shown what they can
get for that amount in six markets.
Upcoming markets include Madison, Wisc.; Reno, Nev.; Dallas/Ft.
Worth; Minneapolis/St. Paul; Charlotte, N.C.; Memphis, Tenn.,
and Trenton, N.J.
Stucker wants publicists to e-mail him pictures (jpeg format)
of each proposed homes interior, exterior and views,
along with pertinent details and contact information. Submissions
should include the market name in the subject line.
Contact: [email protected].
(Media news continued
on next page)
Edition, Sep. 21, 2005, Page 4
SITES TO REPORT FOR
Blogger-journalist Kevin Sites is joining Yahoo Media Group
in Santa Monica, Calif.
Sites, who filmed a Marine shooting a wounded Iraqi in
a mosque last fall, will spend the next year reporting from
nearly three dozen war zones across the globe.
He will begin filing video, audio and text dispatches to
Yahoo News each day and hold live chat and videoconferencing
sessions from the battlefield.
The program, Kevin Sites in the Hot Zone, is
seen as an indication that Yahoo will compete with TV networks
for viewers and advertisers.
Sites, 42, who has reported for NBC, CNN, and ABC from
war torn areas, has been operating his own website.
BARRETT JOINS BUSINESS
Paul Barrett, a Page One news editor at the Wall Street
Journal, is joining Business Week as assistant managing
editor-investigative projects on Sept. 26.
In this new position, Barrett will help lead and cover
difficult-to-report topics of vital interest to readers
of the magazine.
Barretts book on the topic American Islam:
The Struggle for the Soul of Religion is scheduled
for publication next fall. He is also the author of The
Good Black: A True Story of Race in America, published
MARTINEZ TO HANDLE OPINION
Andres Martinez, who is editorial page editor of the Los
Angeles Times, will also oversee the op-ed page and Sunday
Martinez, 39, is replacing Michael Kinsley, who resigned
as editorial and opinion editor.
Prior to joining the L.A. Times in Sept. 2004, Martinez
was a member of the editorial board and assistant editorial
page editor of the New York Times, and was an editorial
writer at the paper.
SILVERMAN NAMED GANNETT
Mark Silverman was named editor of Gannett News Service,
based in McLean, Va.
Silverman, previously publisher and editor of The Detroit
News, will replace Caesar Andrews, who was named executive
editor of Detroit Free Press.
LIPSCHUTZ PROMOTED TO
M.E. OF TICKER.
Neal Lipschutz was promoted to VP/managing editor of Dow
Lipschutz, 48, who was senior editor, Americas, will report
to Paul Ingrassia, president of DJN, starting Oct. 3.
Lipschutz will supervise the news staff in the Americas.
He also will be the chief arbiter of, and spokesman for,
news policies, coverage and standards for Newswires on a
He has worked for Dow Jones since 1982, servicing in a
variety of Newswires editorial positions.
Richard Levine, who was executive editor of DJN, was appointed
VP/news and staff development.
WRITER TO BUDGET LIVING.
Bunny Wong, who wrote the syndicated Ask Martha
newspaper column, has joined Budget Living magazine as a
Angela Matusik, editor-in-chief of the New York-based lifestyle
magazine for women, also named Elizabeth Johnson as special
Wong, who spent five years at Martha Stewart Living Omnimedia,
also handled feature and front-of-book articles for Living,
Weddings, and Kids: Fun Stuff to Do Together magazine.
Johnson was previously an editor at InStyle.com.
Travel Savvy magazine, which was acquired by liquor mogul
Sidney Frank in January, is back on newsstands with a Sept./Oct.
The bimonthly magazine, which is devoted to Lists
That Matter, will showcase the best of
in every category: destinations, hotels, cuisine, nightlife,
fashion, art and adventure.
Jill Brooke, a former CNN correspondent and New York Post
and Daily News columnist, is editor-in-chief.
Anyone can Google a place and get travel information,
said Brooke, but the list concept sets us apart.
The magazines editorial offices are located at 72
Madison ave., New York, N.Y. 212/579-2010.
New York magazine
will publish two wedding guides per year, one in September
and one in March. The first issue is dated Sept. 15, 2005.
Betsy Burton or Serena Torrey, who are PR contacts for
the wedding guides, can be reached at 212/508-0700.
CNN and Time Inc. business-news websites will merge in January
under the CNNMoney.com name. The site will include material
from CNN Money, Fortune and other outlets.
in Ann Arbor, Mich., has started publishing Diesel Forecast
Magazine, an online publication dedicated to reporting on
diesel vehicle technology and business news.
Coverage will include interviews and columns by respected
figures at the major automakers and suppliers.
DFs editorial focuses primarily on decision-makers
at the automakers and major supplies.
John McCormick, a former writer at AutoWeek magazine and
Wards Auto World, who has been an independent journalist
since 1992, is executive editor of the new magazine. He
can be reached by calling Cleveland at 734/239-3586.
to data from Nielsen Media Research, nearly 51 million viewers
tuned into the Weather Channel on Aug. 28, the day before
Hurricane Katrina hit the Gulf Coast to give the network
its highest ratings in the companys history.
percentage of journalists in Bennett & Co.s annual
media survey who said it matters if the address on the press
release is personalized.
Edition, Sep. 21,
2005, Page 5
OF PR FIRMS
& KNOWLTON ENABLES BLOGGING.
Hill & Knowlton has set up a firm-wide weblogging program
for its employees to maintain blogs.
employees must agree to a 15-item pledge that includes vowing
to acknowlege and correct mistakes promptly, not to delete
comments unless they are spam or off-topic, disclose conflicts
of interest and not publish anything that breaches existing
employment contracts. Staffers who maintain blogs are also
requested to post at least once a week.
www.iconcertina.com, developed H&Ks blogging platform.
group and individual blogs are popping up at blogs.hillandknowlton.com.
Shandwick and its broadcast PR unit, Worldwide
Communications & Television, handled PR for former
President Bill Clintons three day summit in New York
last week, the Clinton Global Initiative.
The Davos-like event had
the former president soliciting pledges $1.25 billion
in commitments was tallied by the third day, according to
the CGI from world leaders and business moguls on
issues from extreme poverty to climate change.
Although some criticized
Clintons event for stealing some thunder from the
60th anniversary of the United Nations, WS was also in good
graces with the U.N.
Overseas, WSs awareness
campaign for not-for-profit group Save the North Sea won
a United Nations award for highlighting the problem of litter
in the North Sea.
ENGLAND FIRMS IN HISPANIC VENTURE.
New Haven-Conn.-based Mason, Inc., and Holyoke, Mass.-based
Bauza and Associates have entered into a joint venture to
create a Hispanic marketing communications entity, Mason
Among its services is
a "readiness program" for companies eyeing the
estimated $700B purchasing power of Hispanic consumers,
but which have not yet prepared a marketing plan for the
sector. Human resources support, recruitment advertising
and corporate diversity training are also focuses for MyB.
Two executives of Mason
and three from B&A are principals in the joint venture.
Negrete, a Houston-based Hispanic marcom firm, has
added a direct marketing practice to handle direct mail,
broadcast, telemarketing, digital and alternative media.
Alex Lopez Negrete, president/CEO,
acknowledged direct marketing to Hispanics is in its infancy,
but said the practice is growing steadily. He sees relatively
few shops handling the work. The firm points to a recent
Direct Marketing Association study that found 66 percent
of Hispanics are open to reading their advertising mail.
Harrison Kline, a veteran
of LN who worked in advertising at Wunderman, NW Ayer and
McCann-Erickson in New York, heads the new unit.
New York/Celestial Seasonings, for a PR campaign to showcase
the experience, taste and wellness properties
of drinking tea; Herdez, Mexican salsa and chile brands,
for Hispanic and mainstream consumer media relations, community
outreach and event marketing, and the Wheat Foods Council,
for PR to promote whole wheat and grain foods.
PR, New York/New Orleans CityBusiness, for PR with
the primary goal of positioning the publication as the leading
voice on the current status and future reconstruction
of the citys infrastructure in the aftermath of Hurricane
Katrina. The firms primary goal is getting publisher
Mark Singletary in broadcast and print interviews.
Communications, New York/CSTV Networks, college sports
programming, for consumer PR and TV/cable, advertising and
sports trade media relations 5W
PR, New York/deltathree, VoIP products and svcs.,
as AOR for PR and other marketing comms.
Melville, N.Y./JRS Architect, PC, for PR.
Washington, D.C./The Wellness
Community, education group for cancer patients.
& Co., Alexandria, Va./Anteon, IT systems; DataPath,
systems integrator focused on satellite earth terminals
and network solutions; Juniper Networks, IP network platforms;
Tumbleweed Comms., security software and services, and VBrick
Systems, networked video communications, for integrated
Group Marketing Comms., Virginia Beach/Ara Macao
Resort and Marina (Belize), resort and condo development,
as AOR for advertising and PR.
Boineau & Co., Charleston, S.C./Jarrard, Nowell
& Russell, accounting firm, as AOR for marketing/PR.
Group, Delray Beach, Fla./The Delray
Beach Film Festival, for its debut March 8-12, 2006.
The new event, which plans to screen 100 films, is
looking for sponsors and entries through Dec. 16.
Communications, St. Paul, Minn./Naked Juice, beverage
maker; Seventh Generation, Vermont-based eco-friendly products
marketer, and LeaderSource, executive coaching firm.
Los Angeles/Douglas Furniture Co., for corporate PR.
& Cowan and Axis Agency, Los Angeles/Latin Academy
of Recording Arts & Sciences, for PR to support the
sixth annual Latin Grammy Awards on Nov. 3. Both firms are
Interpublic units, with Axis focused on
PR Marketing Group, Century City, Calif./
Eco Woods California, for PR for launch of a new do-it-yourself
Communications, Marina del Rey, Calif./
Diamond Multimedia, PC card maker, as AOR for PR.
Gardiner, San Diego/Hotel Solamar, for PR;
Jackson Pendo, homebuilder, for advertising and PR, and
Eureka Springs, planned community, for advertising, PR and
Edition, Sep. 21, 2005, Page 6
Video Monitoring Services has acquired Pennsylvania-based
PR measurement and evaluation company PRTrak. In addition
to its tracking metrics and software, the move gives the
media monitoring giant a regular voice on the PR measurement
circuit with the addition of PRTrak founder/VP Angela Jeffrey
as a VP.
Ghetto, a development VP at Surveillance Data Inc., which
acquired PRTrak in 2002, has also joined VMS as a VP.
Peter Wengryn said VMS has licensed services from PRTrak
in the past. He said the acquisition gives VMS two things:
PRTrak's measurement software tools under its own roof,
and "gravitas" in the PR measurement field.
has developed software and metrics to gauge the effectiveness
of PR programs and media placements, with some offerings
available to smaller firms because of relatively low monthly
fees. Jeffrey, who earlier ran her own Houston-based PR
firm, Jeffrey Communications, has lectured widely on PR
measurement with a strong focus on proving PR's value by
connecting media coverage to sales and criticizing the use
of advertising equivalency as the lone benchmark for gauging
said VMS' acquisition will enable Jeffrey and Ghetto to
continue developing their products. "We will be able
to make investments in the company that they couldn't make
on their own," Wengryn told O'Dwyer's.
services will be folded into New York-based VMS' flagship
Integrated Media Intelligence platform.
Jeffrey remains based in Houston.
ADDS MOBILE CAPABILITY.
Broadcast monitoring company Multivision Inc., noting the
rising popularity of mobile devices like phones and PDAs
with video capability, has added the ability for clients
to view clips of TV mentions while on the road.
The capability also allows
text alerts to be messaged to subscribers of Multivisions
Data plans through clients
mobile provider may be necessary to download video.
Multivision, which tracks
video mentions through closed-captioning transcription and
other methods, monitors 1,200 stations wordwide.
Society of Americas New York chapter will tackle
technology and what it all means for PR on Sept. 29 at its
all-day event, Mega Tech Day, in the Big Apple.
Editors and reporters
from the New York Times, Fortune and Business Week are among
featured speakers, along with niche tech publications like
IEEE Spectrum and Laptop magazine. Info: www.prsany.org.
fourth annual Latino Marketing Awards have been scheduled
for the evening of Nov. 10 in Burbank, Calif. Entries are
being accepted through Oct. 3. www.latinomarketingawards.com.
Nobles, management supervisor, Peppercom, to CT Corporation,
New York, a corporate governance, compliance and litigation
software developer, as PR manager.
Blinderman, consumer marketing group director for
Weber Shandwick, to Maloney & Fox, New York. Blinderman,
who oversaw a 40-person unit at WS, is also a 14-year veteran
of Fleishman-Hillard. M&F is owned by Waggener Edstrom.
Moss, partner, AndosciaMoss, to M Booth & Associates,
New York, as fashion director. She was formerly VP of PR
and advertising at both Christian Dior and Tommy Hilfiger
Quick, marketing exec for AstraZeneca, to
HealthSTAR PR, New York, as director of client serv-
-ices. Quick was previously a GM for Noonan Russo
and held posts at Hill & Knowlton and Ogilvy PR
Leventis, IR research and reporting manager, TIM
Hellas Telecommunications (Athens, Greece), to Sharon Merrill
Associates, Boston, as a senior associate. She was previously
a research analyst for the Center for Strategic and International
Studies, a D.C.-based think tank, where she worked with
Gorman, senior director of corporate communications
for enterprise search developer Fast Search & Transfer,
to Topaz Partners, Malden, Mass.
Tezel, A/S at Laura Davidson PR in New York, to Meridian
Group Marketing Comms., Virginia Beach, as a PR counselor.
PR associate for Hambright, Calcagno & Downing, also
joins as a PR counselor.
Atkinson, business columnist and reporter for the
Baltimore Sun, to Weber Shandwick, Baltimore, as a VP. Atkinson
was the Suns chief economics reporter and earlier
was editor for the American Banker.
Murphy and Jennifer
Eidson have left The
Global Consulting Group for top posts in Hill &
Knowltons Chicago office. Both executives began
their careers with H&K and rose to the VP rank. Murphy,
46, a former VP, was named senior VP and
director of corporate communications, and Eidson, 45, was
also tapped as SVP. The duo left in 1991 to co-found Summit
Consulting Group, which was acquired by TGCG in 2004.
Arena, senior manager of PR for Openwave
Systems, to Context Marketing, Sausalito, Calif., as VP
and account supervisor. She has held posts with Weber Shandwick,
Ruder Finn and Publicis Dialog in San Francisco.
Dusseault, an 18-year veteran of Fleishman-
Hillards St. Louis headquarters, has moved over to
its Atlanta office to manage its work for Kodak, Novelis
and AT&T. Dusseault was a reporter for the Orlando Sentinel
before joining F-H.
Chidester to director, Gable-Cook-Schmid PR, San
Diego. She joined the firm in 2001.
Tracy Belcher to A/E, rbb PR, Miami.
Edition, Sep. 21, 2005, Page 7
SPENDS $60M FOR FEDERALIST GRP.
Ogilvy PR Worldwide paid $60 million to the top five lobbyists
of the 20-member Federalist Group, a Republican lobbying
and grassroots firm that is based in Washington, D.C. The
lobbyists "must have been breaking out the champagne
and caviar," according to the Sept. 17 National Journal,
which reported the $60M figure.
Republican firm was founded by Stewart Hall, a former aide
to Alabama Senator Richard Shelby.
along with Wayne Berman, Assistant Secretary of Commerce
for Policy in the first Bush Administration and senior advisor
to the Bush/Cheney Transition Team; James Jay Baker, ex-chairman
of the National Rifle Assn.'s political action committee;
Drew Maloney, ex-legislative director for Rep. Tom Delay;
and John Green, former executive director of the New Republican
Majority Fund, shared the jackpot.
has counseled American International Group, Chevron, Citigroup,
AEDS North America, Reliant Energy, AFLAC, BellSouth, Fidelity
Investments, NRA and Peabody Energy.
is headed by Robert Mathias. Hall will head The Federalist
Group, an Ogilvy PR Co.
PRO WATT FACES JAIL TIME.
Ron Watt, who ran PR firm Watt, Roop & Co. in Cleveland
for 30 years before selling it to Fleishman-Hillard, has
admitted he overstated assets, including Omnicom stock,
to get loans renewed to the tune of $1.5M.
Watt has pleaded guilty
in U.S. District Court and faces a November sentencing.
Watt told banks that his
Omnicom stock was worth $10M, supporting his claims with
fraudulent income statements and letters from lawyers.
The 60-year-old PR executive
retired from Watt/Fleishman-Hillard in 2002 and joined Hybrid
Marketing in Cleveland, along with his son Ron Watt Jr.,
as a senior counselor. At the time of his firm's sale to
F-H in '99, it billed $4.3M in fees.
Earlier in his career,
Watt was a VP at Edward Howard & Co. As late as 2004,
he was an accredited member of PR Society of America and
a member of its College of Fellows, the highest membership
status in the Society.
He won ten Silver Anvils
in his career and was chair of PRSA's Committe on Professional
Standards and Business Practices from 1988-91. He was also
a member of the Arthur W. Page Society.
Watt has written three
books including "A Love Story for Cleveland" and
most recently with Cary Blair, "Return of the Body
Snatchers," a satirical novel about people being consumed
In an episode that grabbed
local headlines in Cleveland, Watt fled the country late
last year and was reported missing by his family, but returned
home a few weeks later.
The Cleveland Plain Dealer
reported that Watt was told by the District Court judge
that he faces at least three and a half years in prison
and will have to make restitution. The paper said Watt's
Omnicom stock was worth $30K in 1999.
EXITS MORGAN STANLEY.
Ray ORourke, who served as Morgan Stanleys chief
spokesperson during its corporate upheaval, has exited the
The move paves the way
for Burson-Marsteller CEO Tom Nides to put his PR stamp
In July, B-M announced
the planned exit of Nides after he hammered out a transition
plan with WPP Group executive VP Howard Paster.
Nides is shifting to MS
to work with his mentor John Mack, who replaced ousted CEO
Phil Purcell on June 30.
ORourke had served
B-Ms executive VP/crisis communications before he
joined MS. He represented Pan Am in the aftermath of its
Lockerbie, Scotland, terror strike that was engineered by
JAS International is working for the Libyan Liaison Office
in Washington, D.C., under a subcontractor agreement ironed
out with Fahmy Hudome International, according to documents
filed Aug. 22 with the Justice Dept. An earlier filing had
JAS repping The Ghadafi International Charity Foundation.
Jill Schuker, a former
senior director of communications at the National Security
Council during the Clinton Administration, heads JAS.
She was among speakers
at the United Nations Vital Voices Global Leadership
Summit held in New York in March that featured Senator Hillary
Schuker works for FHI
on a special basis. She met with Democrats Reps.
Barney Frank, Ed Markey, Nick Rahall and a staffer from
Tom Lantos office. That work to promote normalization
of ties, and a reapproachment with Libya is
worth $120K for the six-month reporting period ended July
Randa Fahmy Hudome, a
former aide to former Energy Secretary Spencer Abraham,
received fees of $375K from Libyas D.C., office. She
met with William Lash, Assistant Secretary for International
Trade at the Commerce Dept., and had a phone chat with Alice
Wells, Director of the State Dept.s Office of Egyptian
and North African Affairs on behalf of the Libyans.
PITCHES COINSTAR/AMAZON DEAL.
Porter Novelli is promoting Coinstars deal with Amazon.com
to convert loose change into online gift certificates.
Coinstar estimates there
is $10.5 billion in coins sitting in U.S. households. Its
coin to card program enables a consumer to convert
idle cash or found money at one
of its 3,500 change counting machine locations into a receipt
with a redemption code that can be used to make purchases
There is no charge for
the service. Coinstar generally charges a nine percent processing
fee when it counts change, and provides a voucher good for
either cash or groceries at supermarket checkouts.
Peter Rowan, VPNew
Business Innovation at Coinstar, says the deal is aimed
at providing shopping freedom to consumers who
either prefer to use cash or dont have access to credit.
Porter Novellis Caitlin Donahue handles Coinstar.
Edition, Sep. 21,
2005 Page 8
Text 100, PR unit
of a public company, publishes its fee income total ($45
million in 2004) and staff counts and CEO Tim Dyson
wonders why public ad holding companies Omnicom, WPP, Interpublic,
Publicis and Havas wont let their PR units publish
their figures (page 2).
This withholding of PR data (for the fourth year in a row)
is bad for our industry, says Dyson, who heads
Text 100 parent NextFifteen.
Ad groups have cited the possibility of violating the Sarbanes-Oxley
Act as the reason for withholding data. But Dyson says he
has made a study of SOX and can find no rules that block
the divulging of such basic statistics as total revenues
The ad groups have said they operate in many countries
with different accounting rules and therefore its
too complex to report data.
But Text 100 operates in 25 countries and doesnt
find this a problem. Employees (full-time) are employees
no matter in what country they work.
Also, Dyson points out, individual PR units keep close
tabs on their revenues since bonuses are based on them.
Hes pretty sure the ad parents know exactly what
each unit is doing.
This withholding of
data is one result of the purchase of 21 of the 25 biggest
PR firms and hundreds of other PR firms by the five
The financiers who had taken over the ad business went
to work on the PR counseling industry and this takeover
was mostly complete by 1998.
In that year, the ad groups formed the Council of PR Firms.
The bulk of CPRFs funding came from the ten biggest
PR operations which paid $50K each annually to the Council.
CPRF had two apparent missions: redefine PR to include paid
advertising and take control of the ranking of PR firms
from the PR trade press (this NL and The Holmes Report).
CPRF firms owned by the ad groups decided they would only
report to CPRF which would then provide the figures to the
trade press. CPRF also mailed ranking forms to 5,000 PR
CPRF, unlike the ODwyer Co., required no proofs of
ranking data such as top pages of income tax returns, W-3s,
CPA statements, etc.). Account lists were not required.
Ad commissions could be counted. The only back-up asked
for was a letter from the CFO of the PR operation.
When Sarbanes-Oxley came along in 2002 and executives of
public companies faced jail terms and fines for providing
misleading statistics, CPRF stopped collecting data.
Coincident with the
creation of CPRF in 1998 was the creation of PR Week U.S.,
a sister publication of PR Week UK. CPRF members supported
PRW US with hundreds of pages of ads in the first couple
Support has continued with CPRF firms buying 45 ad pages
since last November. Page rate is $6,980.
A third PR institution, PRSA, played a major role in getting
PRW US started.
PRSA president and COO Ray Gaulke on Aug. 12, 1998 wrote
to major PR firms and PRSA leaders that PRSA would introduce
PRW to leaders in the business and our
advertisers. Said Gaulkes letter: we could
encourage our members to subscribe. The letter further
said Gaulke and1995 president John Beardsley made two trips
to London in 1998 to encourage PRW to start a U.S. edition.
For the first year or so, the controlled 20,000 circulation
of PRW US was largely the membership list of PRSA. PRSA
said its list was available to anyone with a suitable mailing
Steve Pisinski, 1998 treasurer of PRSA, said PRSAs
help to PRW US was unethical. This assistance was
neither board initiated nor board approved, said Pisinski,
who added PRSA should not favor any PR industry publication.
Patrick Jackson, 1980 president, said PRW should not be
allowed to use PRSA mailing lists since it would compete
with PRSAs Tactics and Strategist.
The above helps to explain another negative development
of recent yearsthe demise of at least four PR trade
publications as the big ad group PR units put almost all
their publication funds into PRW ads and its awards program.
Gone after 46 years was PR Reporter, which provided original
PR research reports; Reputation Management magazine of Holmes,
which had lasted about six years until 2000; PR Journal,
a bi-monthly of Ragan Communications, and PR Intelligence
Report, a monthly NL of Ragan.
PR Quarterly, which celebrates its 50th anniversary this
December, has one steady advertiser at $735 per insertion.
PRQ has articles by PR executives and PR professors. Its
editorial content is as good as anything being published
in PR. PR Reporter had exclusive research coverage.
PRQ ad director of 11 years Edgar Hopper, a former VP-marketing
of Ziff Davis and an experienced ad salesperson, couldnt
get anything from the ad conglom PR units although they
had revenues of about $2 billion in 2001 (when last reported)
and nearly 20,000 employees.
An example of the exclusionary ad policies of ad group
PR units is ODwyers PR Services Report, our
monthly magazine which has been published since 1987.
Eleven ad group PR units placed 39 ads in PRW since last
November and one ad in the ODwyer magazine.
The magazine, meanwhile, ran 46 profiles of PR specialties
of these firms such as beauty/fashion, healthcare, high-tech,
travel, etc. They are equally short of funds when it comes
For example, five of the firms, employing about 3,000,
have a total of eight NL subscriptions.