The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, Sep. 28, 2005, Page 1
SEEKS PR FIRMS.
Vermont has issued a request for proposals to earmark firms
eligible for PR, marketing and advertising projects over
the next two years.
The Green Mountain State,
which spent close to $4M on marketing communications (excluding
trade shows, web work and some outreach programs) last year,
wants to hear from firms which can handle assignments for
various public agencies from January 1, 2006 through the
end of 2007. Two option years could extend eligibility for
The two main categories
of work solicited are creative/design/advertising and PR/public
information/ and media relations.
An optional bidders conference
has been scheduled for Sept. 29 in Montpelier and proposals
are due on Oct 18. Kenneth Feld ([email protected])
is contracting officer and copies of the RFP can be downloaded
via the states procurement web page (http://www.bgs.state.vt.us/pca/bids/bids.php).
DUNLAP COUNSELS AMERICAN
Dennis Dunlap, CEO of the American Marketing Association
for the past six years, has been tapped to the new post
of chair of communications and marketing for the American
Charles Connor, senior VP of communication and marketing,
said the Red Cross in the years ahead will need to have
more of a marketing focus than it has right now. Connor
said Dunlap will advise him directly.
The Red Cross said 145,000 volunteers trained in handling
disasters are currently working through the aftermath of
Hurricane Katrina. In all the group counts about one million
trained volunteers and 35,000 paid staffers across 900 local
chapters in the U.S.
YULISH STEPS DOWN AT
Charles Yulish stepped down as VP-corporate communications
at USEC Inc., the leading supplier of enriched uranium fuel
to commercial nuclear power plants, on Sept. 23.
The 68-year-old executive joined USEC in `95. Yulish handed
the companys privatization program, and the Megatons
to Megawatts effort in which the U.S. pays Russia
to convert its nuclear warheads into fuel for U.S. plants.
Ten percent of this countrys power comes from decommissioned
Prior to USEC, Yulish was at E. Bruce Harrison and partner
of Holt, Ross & Yulish PR, an energy/environment firm.
Elizabeth Stuckle takes over for Yulish at USEC.
EDELMAN TOUTS WAL-MART
Wal-Mart Stores has hired Edelman to promote its Hurricane
Katrina relief as part of the overall effort to improve
the image of the hard-nosed retailer. The PR firm has set
up a war room dubbed action alley at Wal-Mart
headquarters in Bentonville, Ark., and one at its Washington,
D.C., headquarters to make sure journalists get the word
about Wal-Marts relief work.
The $282B retailer has donated $15M to the Bush-Clinton
Katrina Fund, gave another $2M in cash for emergency relief
and has established mini-Wal-Marts in the Gulf Coast region
to dispense clothing, diapers, food, water free of charge
to those in need.
Edelman has hired RedState.org blogger Michael Krempasky
as part of its effort to boost Wal-Mart. Vice chairman Leslie
Dach told ODwyers that Krempaskys ability
to connect with conservative audiences was among the reasons
for his hire.
Wal-Mart also has used Fleishman-Hillard and Hill &
Knowlton for PR.
RF PROMOTES IRAQI ART
Ruder Finn will be the PR firm for the Gold of Nimrud
tour of Iraqi antiquities, a road show that has sparked
controversy in certain art quarters.
The firms D.C. office will handle the effort. Executive
VP Ron Christie, a former special assistant to President
Bush and Dick Cheney, and VP Andy Rosenberg, who worked
for Sen. Ted Kennedy, are in charge of the effort. Both
joined RF last year.
The 300 gold and ivory artifacts date from the 8th Century,
and were unearthed in 89 at the Assyrian capital of
The collection was housed in Baghdads central bank
vault, which was flooded during the shock and awe
U.S. occupation forces arranged a two-hour display of the
pieces in July 03 at the looted Iraqi National Museum.
That exhibit was dismissed as an act of propaganda
by experts like New York University professor Elizabeth
Stone, an Iraqi archaeology specialist.
RF was hired by Copenhagen-based United Exhibits Group,
which is arranging the tour. Christie has not returned a
call about GON.
PRSA COO Catherine Bolton received a $30,000 raise in salary
to $294,168 in 2004, according to IRS form 990 made public
on Sept 21. Pension payment was the same at $28,000. Louis
Thompson, COO of NIRI, had a salary of $375,023 in 2004,
off from $393,438 in 2003. Pension was $48,283.
Edition, Sep. 28, 2005, Page 2
ASG PROVIDES PR FOR
Washington, D.C.-based PR and lobbying firm Alexander Strategy
Group is working on behalf of defense contractor Blackwater
USA, which has provided security troops to supplement and
protect U.S. government personnel in Iraq and during the
Katrina disaster on the Gulf Coast.
Anne Duke, a senior associate for ASG, has been serving
as a media contact for the company of late. She issued a
statement about the companys mourning of three Blackwater
employees and a State Department official who were killed
near Mosul, Iraq, by a suicide bomber on Sept. 18. Twenty-one
Blackwater employees have been killed in Iraq.
Duke has not returned an inquiry from ODwyers
about the Blackwater/ASG relationship. Her job description
on the ASG website says she implements PR plans, manages
accounts and serves as a media contact for clients, in addition
to legislative work.
ASG is headed by Ed Buckham, former chief of staff to then-Majority
Whip Tom DeLay.
Blackwater has earned its share of ink since emerging with
a ubiquitous presence in Iraq. It was Blackwater contractors
that were executed, mutilated and hung from a bridge in
Fallujah while escorting a food delivery, prompting a U.S.-led
siege of that Iraqi city.
Left-leaning publications have demonized its employees
as mercenaries and paramilitaries
and were critical of the companys presence in New
Blackwater secured a $21M contract to protect Paul Bremer,
who oversaw the aftermath of the Iraq invasion as head of
the Coalition Provisional Authority through June 04.
It continues to work for the State Dept.
CRC REPS WOUNDED TROOPS.
Creative Response Concepts is handling PR for the Coalition
to Salute Americas Heroes, a non-profit group formed
to help wounded and disabled veterans in the war on
terror. More than 14,000 troops have been wounded
in Afghanistan and Iraq wars.
SAH, which is in McLean, Va., provides disability-adapted
new or renovated housing for wheelchair-bound veterans,
family counseling, and employment services.
The Coalition also sponsors the Road to Recovery
Conference and Tribute. The conference held in Dallas
last month featured seminars and workshops for veterans
at the Brooke Army Medical Center. Former Dallas Cowboys
quarterback Roger Staubach and Texas Rangers manager Buck
Showalter were among speakers at the event.
CRC is the firm that handled the Swift Boat Veterans for
Truth smear campaign on John Kerry, and promotes intelligent
design on behalf of the Discovery Institute.
DIANA DIES AT 70.
Patricia Diana, 70, who was PR director of the American
Bible Society in New York, died Sept. 21 at the Troy Hills
Nursing Home in Parsippany, N.J.
Diana, who retired in 2000 from ABS, had previously been
president of Diana Assocs., an ad/PR firm in Bloomfield,
N.J., and a former executive director of the Bloomfield
Chamber of Commerce.
PALMEIRO IS NOT A RAT,
Chlopak, Leonard, Schechter & Assocs. is helping fend
off reports that Baltimore Orioles slugger Rafael Palmeiro
ratted out a teammate by saying he was supplied
steroids by a fellow player.
Palmeiro, the most prominent Major League Baseball player
suspended for steroid use, fingered out Miguel Tejada in
testimony to the House Government Reform Committee and MLB
officials, according to the Sept. 22 Baltimore Sun.
Jim Beattie, executive VP of the Orioles, however, said
Tejada supplied Palmeiro vitamins, not steroids.
On behalf of Palmeiros law firm, CLS&A released
a statement saying that Palmeiro has never implicated
any player in the intentional use or distribution of steroids,
or any other illegal substance, in any interview or testimony.
Palmeiro, who is rehabbing in Texas from ankle and knee
injuries, was to return to the team for its final homestand
against the Boston Red Sox. Interim Baltimore manager Sam
Perlozzo now says Palmeiros season may be finished.
CLS&A is part of Omnicoms Gavin Anderson unit.
JONES JOINS APCO.
Elizabeth Jones, who was U.S. Ambassador to Kazakhstan,
is now executive VP at APCO Worldwide. The 35-year foreign
service veteran becomes a member of APCOs business
diplomacy unit. She is to tackle government relations,
energy, corporate social responsibility and economic policy
APCOs business diplomacy team includes former Sen.
Don Riegle, ex-under secretary of state for economic, business
and agricultural affairs Stuart Eizenstat, ex-Rep. Don Bonker,
former Washington Post and PBS reporter Charles Krause,
ex-Ambassador to Morocco Marc Ginsberg and Frances
former Minister of Trade Christine Chauvet.
At the State Dept., Jones devised U.S. policies for NATO,
European Union countries, Russia and Ukraine. She also was
executive assistant to then-Secretary of State Warren Christopher
and deputy chief of mission for U.S. embassies in Germany
KETCHUM GUIDES IR FOR
Ketchums Hong Kong office is handling investor relations
work for China National Offshore Oil Corp., the state-run
oil company that made a failed $18.5B bid to acquire Unocal
A Ketchum spokeswoman said Ketchum Newscan PR, based in
Hong Kong, is working on IR for the company without any
U.S.-based element to the work. That office was set up in
1980 and became Ketchum Newscan in 1996. It staffs about
CNOOC had enlisted a global PR team of Brunswick and Public
Strategies to guide its takeover bid in the U.K. and U.S.,
but the bid was withdrawn in August amid significant political
opposition in the U.S. Akin Gump Strauss Hauer & Feld
and Burson-Marstellers BKSH & Assocs. represented
CNOOC in D.C. for the deal.
Brunswick told ODwyers it is not currently
working with CNOOC. Public Strategies did not return a call.
Edition, Sep. 28, 2005, Page 3
AP STARTS YOUTH-AIMED
The Associated Press has started a separate news service,
called asap, which is aimed at 18-34 age group.
The new service will provide original news using text,
photos, video and audio to U.S. newspapers.
The information will cull some breaking news from the APs
main news feeds, but the vast majority of the material on
asap will be produced by its own staff, according to Ted
Anthony, who will oversee the news service and its current
staff of 20, a number he expects to rise to 25 by the beginning
of next year.
Lisa Tolin, previously a national desk editor in New York,
was appointed editor of asap, and Eric Carvin was named
news editor. The service has reporters in Denver, Los Angeles
and New York.
On its first day of operation, asap featured a first-person
account by a U.S. Marine serving in Iraq, a memoir by a
reporter going mountain biking with President Bush, and
a photo essay on Hurricane Katrina.
Ruth Gersh, director of online services for AP, said about
200 papers had signed up for the service.
JOURNAL REVAMPS MONDAY
The Wall Street Journal will put new emphasis on coverage
of management on its Marketplace page, which
runs in the Monday edition.
Starting with a major story on management news or trends
on the front of the second section, the coverage will extend
inside the section with regular features on management ideas
called Theory and Practice.
Scott Thurm was named chief of the expanded management
Other changes in the Monday edition include a new feature
on the front page of the Money & Investing
section that will give readers a summary of key market-moving
data or earnings coming out that week.
Each week, a different aspect of the stock market will
be explored in depth, with rotating subjects that include
looks at the best performing stocks based on style and size
or market capitalization.
On page two, the papers economy feature, The
Outlook, will now offer readers an expanded analysis
of economic issues and themes that shape business and political
decisions around the world.
USN&WR TOUTS FORWARD-LOOKING
U.S. News & World Report editor Brian Duffy said significant
strategic changes will be made in the way the magazine
and website is produced and edited.
In broad strokes, the new strategy will involve less
routine newsgathering and features, more emphasis on forward-looking
news analysis, more investigative and enterprise reporting,
an expansion of the magazines franchise subjects like
Best Hospitals, Personal Finance, and Best Colleges, and
investment in the rapidly growing strength of usnews.com
to make it more relevant than ever, Duffy and publisher
Bill Holiber informed the staff on Sept. 21.
They said the new strategy will involve changes in the
job descriptions of a number of people as we embark
on creating a new model for producing the magazine and website.
Among the new offerings is the expansion of the health
portion of usnews.com through relationships with the Cleveland
Clinic, Johns Hopkins Medical Center, Harvards Jostin
Diabetes Center, The Mayo Clinic, and the Stanford Univ.
Hospital & Clinics.
The magazine has also entered into a partnership with the
National Committee for Quality Assurance to help readers
and visitors to the website select the best health insurance
plans. The feature also debuts next month and will be an
annual offering of the magazine.
A third element of the magazines new editorial plan
is a partnership with Harvard Univ.s John F. Kennedy
School of Government and the Center for Public Leadership.
The objective is to produce an annual report on Americas
Best Leaders. It is also scheduled to debut next month.
will publish an annual Hot List of the best
of the best of all that is bridal.
Millie Bratten, editor-in-chief of Brides, said editors
will scout out the 100 most influential, innovative and
interesting people, places and products for the bride-to-be.
The first hot list appears in the Nov./Dec. issue, which
is on newsstands, and it will run annually.
a bimonthly magazine reaching more than 781,000 urban culture-artists
and trendsetters on four continents, focuses its coverage
on urban culture, featuring articles about music, art and
Samantha Moeller, who owns Missbehave Boutique on Manhattans
lower East Side, is managing editor, and also writes about
fashion and distribution.
Maclean Jackson, who edits and develops story ideas, and
Chris Yuscavage, an avid hip hop fan, are associate editors.
Gavin Stevens is photo editor, and Shane Nash is art and
The magazine is based in Brooklyn.
which is increasing its frequency from six issues per year
to seven in 2006, is adding a new section, called Abroad,
which will highlight international influence on American
garden design, and a new column focusing on the impact influential
designers have had on the field.
Bill Marken is editor-in-chief of GD. He is based in Winter
Park, Fla., and can be reached at 650/949-3321; e-mail [email protected].
number of General Motors vehicles that have factory-installed
XM satellite radios.
magazines Sept. 19 issue celebrates the 75th year
of publication of the business magazine, which was started
in 1930, as the U.S. began the Great Depression.
(Media news continued
on next page)
Edition, Sep. 28, 2005, Page 4
MERCK STARTS OWN HEALTH
Merck & Co. in Whitehouse Station, N.J., has started
a bimonthly health magazine Your Health Now
to put useful, timely and unbiased health information
directly into the hands of the general public.
An online version of the magazine is available online at
David Ruth, VP/corporate communications, said Merck has
a rich history of providing people with accurate,
unbiased health information.
The magazine will focus on a health topic or theme that
has been selected based on the most frequently accessed
topics on the Merck Manuals websites.
Ruth said the Merck Manuals have attracted more than 20
million visits thus far this year.
Each issue also will feature an expert guest editor who
will weigh in on a timely health issue related to that issues
Dr. Robert Berkow is editor-in-chief and Dr. Mark Beers,
who is editor-in-chief of the Merck Manual of Medical Information,
is managing editor.
To ensure independence, an advisory board of leaders from
several health organizations will review each issue to make
sure the magazines mission of objective, relevant,
consumer-friendly and non-promotional content is achieved.
MEDIA LESSONS LEARNED
Colburn Aker, managing partner of The Aker Partners in Washington,
D.C., said Hurricane Katrina made one thing strikingly
clear: Communication must be a top priority during times
He offered these tips derived from his agencys experience
in working with the media in the hours and weeks following
Establish yourself as a credible information source
from the first day;
Provide frequent updates avoid long gaps between
Be prepared to answer hard questions;
If an issue is outside your expertise, say so;
Be available to take calls and interviews, 24-7, and
note the news doesnt stop on the weekends. Reach out
to weekend media.
PR PROS MAKE DISNEY
TOUGH TO COVER.
Tim Arrango, the New York Posts media business reporter,
said Disney has been the toughest to cover because
the companys PR folks are so combative.
Its tough getting answers to even the simplest
questions out of them. Its been hard developing any
sort of relationship with that company, Arrango said
in an interview with IWantmedias editor Patrick Phillips.
Arrango, who first reported Time Warner is in talks to
sell a stake in America Online to Microsoft, said deconsolidation
is the big media story right now.
After years of getting big, now they are paring down
and selling off assets, and reconfiguring the assets they
have, said Arrango, 31, who joined the Post in Sept.
2002 after reporting for the financial news site TheStreet.com.
Arrango said the Posts main competition in the business
section is the New York Times and Wall Street Journal.
When it comes to reporting on media, we certainly
have a different audience. We view ours as the executives
in the industry and the Manhattan elite those are
the people picking up the Post every day to read the business
section and read about the media business.
J-DEPT. CHAIRMAN LAUDS
Samir Husni, a magazine industry analyst and chairman of
the journalism dept. at Univ. of Mississippi, said Jason
Binns city magazines, which put paid product placements
in articles, are a perfect example of when marketing
and journalism merge into one entity.
Boston Common, published by Binns Niche Media, made
its debut last week at 352 pages.
Husni, who was quoted in the Boston Globe, said he knows
a lot of people in the media hate his (Binn) guts,
but its a matter of jealousy. I think hes doing
a marvelous job.
Kevin Allman questioned Husnis comments in a letter
on Romeneskos website: Am I just old, or is
it just wrong to hear the chairman of a university journalism
department laud the melding of marketing and journalism?
And is that what theyre teaching at Ole Miss these
WALKER RETIRES FROM
Jerry Walker is leaving ODwyers on Sept. 29
after 18+ years of reporting news for Jack ODwyers
Newsletter, PR Services Report, and ODwyers
PR and Marketing Communications Website.
Walker, who is 69, was a reporter and managing editor at
Editor & Publisher magazine for 19 years prior to joining
ODwyers as media editor in 1987.
A graduate of Spring Hill College in Mobile, Ala., Walker
served more than four years on active duty in the U.S. Army
as a lieutenant.
He began his journalism career at the New Rochelle (N.Y.)
Standard Star in 1965.
CARNEY NAMED TIMES
D.C. BUREAU CHIEF.
James Carney was named Washington, D.C., bureau chief for
Time magazine, succeeding Michael Duffy, who will devote
himself fulltime to writing and reporting stories for the
Carney, who has been Duffys deputy for the past two
years, joined the bureau in 1993. Duffy, who joined Time
in 1985, has been bureau chief for eight years.
and Beth Fenner
were named to lead Womens Health magazine as editor-in-chief
and executive editor, respectively.
has returned to Solid State Technology magazine in Nashua,
N.H., as senior technical editor.
has joined CMP Medias VARBusiness as senior editor,
covering technology beats based in Waltham, Mass.
Edition, Sep. 28,
2005, Page 5
OF PR FIRMS
ADDS POST, SHUFFLES EXECS.
Ketchum has named New York office director Dale Bornstein
to the new post of global practices director, overseeing
the firms five global units. She has also been named
managing director of the firms brand and food practices.
Rafferty, partner and director of Ketchum South, was named
to succeed Bornstein as head of the firms New York
Harper, president/CEO of RTM&J, has joined Ketchum as
director of Ketchum South, succeeding Rafferty. Harper was
formerly VP of marketing at Wal-Mart/Sams Club and
York-based IR and financial communications firm Adam Friedman
Associates is organizing a China Growth Conference
for Nov. 1-2 at the Princeton Club in New York.
companies are slated to present to investors focused on
Chinese securities. Sponsors include Thomson Fiancial, Xinhua
Finance and JPMorgan Chase.
Groupe has finalized its acquisition of British consumer
PR firm Freud Communications.
Matthew Freud, chairman/founder,
has joined the executive board of Publicis PR and
corporate communications group. The firm will be integrated
into PGs specialized agencies and marketing services
group, alongside Manning Selvage & Lee and Publicis
& Fox, a New York unit of Waggener Edstrom, has
unveiled a quality products division with the
production of a series of advermations on its
Press kits mailed to reporters
included soap, drinking water and candy designed to look
like a bottle of male performance enhancement
pills. Those items are meant to represent what the firm
says is its reputation for giving sparkle, splash
and bang to its marketing programs.
The firm, known for street
marketing and unconvential PR tactics, recently picked up
business from RCA Digital and Cracked magazine.
MWW Group has opened a San Francisco office as planned
when the firm picked up a good part of Sun Microsystems
PR business earlier this yeart. Monica
Sarkar, a veteran of H-P and Compaq, and Larry
Yu, manager of executive comms. for Cisco Systems,
are VPs for the new outpost... Morgan
Marketing & PR, Irvine, Calif., has set up a
Phoenix outpost to handle PR work for clients like Peter
Piper Pizza. Julie Reed, senior A/S, heads the new office...
Sweeney, a Cleveland-area marketing and PR firm, has moved
to a larger space at 20325 Center Ridge Rd. in Rocky River,
Ohio 44116. 440/333-0001... The
Slevin Group, a Tallahassee, Fla.-based PR and public
affairs shop, has opened a Jackson, Miss., office at 633
North State Street. #205, 39202; 601/974-5778. Clients include
Wal-Mart, Qorvis Comms., Philip Morris USA, and the Reform
Party of Florida.
New York/Commission for the Promotion of Peru, as global
AOR following a competitive review. Edelman will work with
Comunicacion Estrategica to promote Peruvian tourism in
the U.S. , Canada, France, Germany, Italy, Spain and the
Partners West, New York/Millenia Hope,
Montreal-based biosciences company, for IR.
PR, New York/Trump World magazine, as AOR for ongoing
PR and events; Dr. Ruth Oratz,
oncologist; Guernseys Auction House, for PR for
upcoming JFK auction; La Carne Grill; kosher steak
house; Ninja, Japanese eatery.
Finn, New York/NEC Solutions America, as
AOR for PR for its solutions platform group. The firm
currently handles PR for NEC America. RFs corporate
technology unit will head the new work, led by EVP Alicia
Crenshaw Communications, New York/
Plastpro, exterior door products, for a PR campaign.
PR, Huntington Station, N.Y./Digital Foci, digital
imaging products and services, as AOR for PR.
Sherry Group, Morristown, N.J./Cendant Hotel Group,
to bolster its internal PR staff; Smith &
Wesson, for its Protecting the Homefront campaign;
Xtential Corp., as AOR; Cardio Tennis, for PR; Wenger Watches,
for promotion of watch lines in the U.S.; LG Flash Ram,
to promote the companys entry into the U.S. market,
and Fender Footwear, as AOR.
Communications, Montclair, N.J./Center for Non-Profit
Corporations, for message development, media relations and
Communications, Andover, Mass./Almond Group; Authentica;
Devine Millimet; Palladium Group Pkolino; Uniross;
Venda, and XRamp Technologies.
Communications, Atlanta/ALG Software; Cambia Security;
Logix Resource Group; PointClear, and Wren, for PR and marketing
Group, Boca Raton/The Exodus Group, financial services,
for a PR project.
PR Worldwide, Chicago/YWCA of
Metropolitan Chicago, as AOR for PR;. SelectBlinds-
.com, to build name recognition and drive Net traffic,
and Steak n Shake, for a three-month PR project.
Investor Relations Co., Des Plaines, Ill./Digital
Recorders, Inc., communications systems for transit, transportation
and law enforcement sectors, for a national IR program.
The firm worked with DRI from 1998 to 2003.
Layne & Co., Farmington Hills, Mich./AAN
Financial Services Group, as AOR for PR.
E. Janis & Co., Oklahoma City/Energas
Resources, oil and gas exploration, for a national PR
and investor relations program to commence Oct. 1.
& Associates, Irvine, Calif./Alliance for Gray
Market and Counterfeit Abatement, as AOR for PR.
Edition, Sep. 28, 2005, Page 6
Washington, D.C.-based Internet advocacy and public affairs
firm M+R Strategic Services has expanded with offices in
Seattle and Chicago.
Chicago, the firm has picked up work for the Coalition Advocating
Smart Transportation and Illinois Taxpayers for Responsible
Student Lending. Sean Tenner, a poltical campaign veteran
who has worked for Illinois Attorney General Lisa Madigan
and served on the legislative and political staff of Illinois
House Speaker Michael Madigan, is a senior consultant for
M+R in Chicago.
Seattle, the firm has tapped VP Heather Weiner to head its
work for Earthjustice and the Save Our Wild Salmon Coaltion.
firms eCampaigns division has been relocated to Seattle
under the direction of EVP Sarah DiJulio.
BENEFITS FROM CANADA DEAL.
Business Wire said it has become the only newswire with
exclusive access to the editorial systems of The Canadian
Press. BW has gained access to the nearly 700 CP newsrooms
through its relationship with Canadian newswire CCNMatthews,
which has aligned with CP through a deal to begin Oct. 1.
CCN also publishes the
Matthews media directories.
BW also said it is now capable of satisfying disclosure
rules in France, Sweden, Switzerland and Luxembourg.
database of senior politically exposed persons
and their families and associates has been updated in a
The Factiva Public Figures
& Associates platform includes a new name searching
capability based on close matches and a new data structure
that boosts secondary identifiers are part of the update.
Glen Communications, has unveiled a separate division
to handle co-op satellite media tours.
The New York-based video
PR company has brought in Sally Beck, VP of Sales for PlusMedia
and a former actress, to head the new venture.
Co-op SMTs combine PR
clients under a single production often at a per-client
rate that is more attractive to budget-strapped organizations.
the Scene Productions recently produced a special
report HIV screening VNR package for the American College
of Physicians. OTSP counted 256 airings with segments on
Fox National Newsfeed and WNBC-TV (N.Y.).
The video PR company also
produced video highlights packages for Capitol Records
release of Paul McCartneys Chaos and Creation
in the Back Yard, and for Paramount Home Entertainments
releases of Clueless and Tommy Boy
Also, OTSP has moved its
Chicago office to the john Hancock Center off Michigan Avenue
in the Windy City. Info: www.onthescene.com.
Ozerkis, account director, J. Gordon
Associates, to Kellen Communications, New York, as an A/S
on the National Society for Foodservice
Gerber, freelancer, Nancy J. Friedman PR, to Rubenstein
PR, New York, as VP, editorial director. She has held posts
with Weber Shandwick, Porter Novelli and Robert Marston
and Assocs. Bret Tesman, director in Rogers & Cowans
consumer marketing group, joins Rubenstein as a VP.
Markens, government relations exec for ML Strategies,
part of Mintz, Levin, Cohn, Glovsky and Popeo, to The Washington
Group, a Ketchum unit, as a VP based in Washington, D.C.
TWG recently helped Connecticuts New London Submarine
Base escape the Base Realignment & Closure Committees
chopping block. At ML, Marken dealt with the retention,
redevelopment and privatization of military bases. Marken
adds to TWGs govt contracting expertise that
was bolstered earlier this year with the acquisition of
Karalekas & Noone.
Childs, director of client relations at Articulon,
to Howard, Merrell & Partners, Raleigh, N.C., as an
A/E. She works on Thorlo, Inc., Canvas on Demand and NC
Beautiful. Childs was an editor at Business Leader.
Young, publisher of V.I. Chronicles and a freelance
PR consultant, to Innovative Communication Corp., West Palm
Beach, Fla., as director of PR. She was at Innovative from
Monfre, PR coordinator for the National Funeral Directors
Assoc., to Mortgage Guaranty Insurance Corp., Milwaukee,
as corporate relations director.
Bloom, senior VP on consumer accounts at Edelman,
to CarryOn Communication, Los Angeles, as a senior VP and
lifestyle brand practice leader. She was at Edelman for
Truman has shifted from London to New York to assume
the U.S. marketing manager post at Hill & Knowlton.
She had worked with MaryLee Sachs,
H&K's USA chairman and worldwide marketing
comms. director, when Sachs was stationed in the U.K. H&K
plans to hire a replacement for Lily Loh, U.S. director
of business development/marketing.
Lynch to VP, St. John & Partners Advertising
& PR, Jacksonville, Fla.
Keegan to director of Edelmans U.S. crisis
issues management practice, based in Chicago. Keegan had
been a SVP since 2002. He was formerly director of corporate
comms. for NiSource.
Uhlig to president, Dublin & Associates, San
Antonio, Tex. She had been executive VP. Earlier,
Uhlig was editor of internal comms. for USAA.
to VP of business development, DRB
Partners, San Jose, Calif.
Knowles, head of the govt division and the
advertising and marketing practice group at Venable, to
the Electronic Retailing Association, as chairman. He is
credited with helping found the group.
Edition, Sep. 28, 2005, Page 7
CONSIDERS MULTICULTURAL PITCH.
The State of Ohio is collecting proposals for a 17-month
marketing communications effort to refine its pitch for
tourism for a multicultural audience.
states Division of Travel and Tourism, which says
travelers have a $30.5 billion impact on Ohios economy,
notes the impact of war, terrorism, escalated gasoline
prices and a sagging economy continues to plague the travel
industry but that tourism entities are just beginning to
return to pre-2001 levels.
wants a two-year road map for marketing to a multicultural
audience consisting of the Buckeye State and five neighbors
Indiana, Michigan, Pennsylvania, Kentucky and West
campaign is broken into two phases, initially strategy and
later implementation, for a total budget not to exceed $350K.
Inc. and its PR unit Fahlgren Mortine currently handle general
market advertising and PR for the state and a firm tapped
for the multicultural effort would be expected to work closely
with those firms.
were due Sept. 23. A contract is expected to run from October
through June 2007.
LOTTERY REVIEW DRAWS ON.
Hill & Knowlton has landed a second, $55K extension
from the Illinois Lottery as the state-run gaming entity
prolongs a PR review that began in early May.
The latest extension
H&K landed a two-month, $45K add-on in July runs
through the end of September. The Lottery said its PR review
will not be completed until at least the end
of the month.
The review for the $300K/year
PR contract has not gone smoothly for the state.
At the outset, the IL
was hit with criticism over alleged undocumented spending
on its $5.1M ad account. The Lottery was then forced to
extend H&Ks contract in July because the initial
RFP, available only to contractors registered in the state
system, did not yield enough interest.
At the outset of the review,
the Lottery changed the billing model to a flat fee, only
to switch back to a monthly retainer in mid-August forcing
it to ask firms to resubmit their billing proposals and
H&K, which will have
earned $545K on its current deal through the latest extension,
has handled the Lotterys PR account for the last eight
The Securities and Exchange Commission has rejected Interpublics
request to kill a non-binding shareholder proposal calling
for the prompt sale of the battered ad/PR conglom
to the highest bidder.
A psychologist, Charles
Miller, will put that resolution on the 05 proxy statement
that is promised for October.
Value Resolution is designed to send a message
to management. He believes substantial shareholder
support for MVR would encourage IPG board members to seek
an auction of the company.
IPG, in July, asked the
SEC for permission to deny Millers petition because
it dealt with ordinary business matters. The federal watchdog
has denied that point.
BOOSTS PR EFFORTS.
Sudan, which has been rocked by civil war and a humanitarian
crisis in its Darfur region, has hired C/R International
for PR, government relations and strategic counsel. The
contract is worth $530K. It does not include travel expenses.
C/R is to promote the
countrys north/south peace agreement, and highlight
Sudans role in fighting terror.
United Nations Secretary-General
Kofi Annan held talks with Sudans Foreign Minister
Mustafa Osman Ismail on Sept. 18 to discuss progress towards
Sudanese government troops
and their Arab militia allies have laid waste to the Darfur
region, forcing more than one million of the mostly black
population from their homes and killing tens of thousands.
The UN has called Darfur
the worlds greatest humanitarian crisis, but Sudanese
officials have been charged with restricting the access
of non-governmental organizations to the regions seven
C/RI is headed by Robert
Cabelly, a former Fleishman-Hillard and State Dept. official
who has repped Angola, Equatorial Guinea, Ethiopia and the
South Africa Foundation
PROMOTES TEN COMMANDMENTS.
The Ten Commandments Commission has retained WDC Media,
which offers PR with a higher purpose, to promote
the first Ten Commandments Day that is slated for February
5. The firm is to promote the event to the mainstream media.
The Commission, which
includes churches, synagogues and evangelical groups, was
formed to combat the continual assault of a secular
humanist agenda against traditional values. Its goal
is to restore the supremacy of the tenants, precepts,
and principles contained in the Ten Commandments.
Ron Wexler, who served
in the Israel Defense Force during the Six-Day War and Yom
Kippur War is CEO/founder of the TCC. According to his bio,
Wexler launched the group to coordinate a major global
movement on behalf of Gods eternal moral law.
He also is founder of the Garden of Beatitudes, a devotional
center that is to open on the shores of the Sea of Galilee
TCC is headquartered in
Baton Rouge. WDC Media, headed by Susan Zahn, is in Stonyford,
STAFFER MURDERED IN D.C.
Gregory Shipe, a 34-year-old financial analyst at Ogilvy
PR Worldwide, was murdered on Sept. 17 about 10:40 p.m.
while walking his dog in the Mount Pleasant section of Washington,
D.C. There is a $25K reward for information that leads to
the arrest and conviction of the assailant.
D.C. police described
the face-to-face shooting as bizarre.
They speculate that Shipe was the victim of a robbery gone
wrong, though his wallet was not stolen. The 50-pound dog
returned to Shipes apartment, where it was discovered
Residents, who held a
candlelight vigil on Sept. 20, say crime in the area has
been on the upswing.
Shipe, who hailed from Pennsylvania, joined Ogilvy in May.
He was at Lockheed Martin and Booz Allen Hamilton before
signing on at Ogilvy.
Edition, Sep. 28,
2005 Page 8
Question: Is an association
a public or a private organization?
We have three different opinions from the three big PR/IR
associations PR Society of America, International
Assn. of Business Communicators, and National Investor Relations
Membership totals are 20,000, 14,000 and 4,500, respectively.
Judith Phair, president of PRSA, has repeatedly said, as
late as last week, that PRSA is not a public organization,
were a private organization.
Although PRSA, like any group with $25K+ in income, must
provide a 990 public report of its finances to the IRS,
PRSA exists primarily for its members, she says. We
have to run the organization the way we see fit, she
In the opposite camp is IABC chair Warren Bickford who
says, Under the terms of the IRS, IABC is a public
organization. It files a 990 each year and makes it
available to anyone who asks.
He said IABC will consider our suggestion that it put a
PDF of the 990 in a prominent position on the IABC website,
accessible to the public.
IABC, like PRSA, only puts its financials in the members
area, for which codes are needed.
Louis Thompson, president
and CEO of NIRI, consulted with NIRIs lawyers
who told him NIRI is a a private organization
but is increasingly behaving like a public one.
Thompson said Sarbanes-Oxley does not apply to non-profits
but a few are adopting SOX standards voluntarily.
[Ed. Note: SOX says non-profits (and others) must provide
a secure whistleblower function so anyone can
lodge an anonymous complaint without fear].
NIRI lawyers said that although NIRI doesnt pay taxes,
it does not receive federal or state funding. They note
that its finances have to be made public.
Thompson adds that the annual meeting of NIRI is open
to members while board meetings are not.
NIRI is voluntarily being audited by an outside law firm
and auditing firm to ensure our governance and internal
financial controls are setting a gold standard for non-profit
organizations even though we are not required to be audited,
said Thompson. NIRI has always had an annual audit, he added.
The NIRI IRS Form
990 is 21 pages with attachments and has lots of information
including Thompons salary of $375,023 plus pension
of $48,283. Also provided are the pay of secretary Linda
Kelleher ($171,852 plus $40,922 pension) and treasurer Carolyn
Wheatley ($135,285 plus $21,814). Income sources are listed
and spending in 14 categories. PRSAs 990 has one salaryCOO
Catherine Boltons, up $30K to $294,168 (plus $28,000
NIRIs occupancy costs of $311,270 are 5.6% of revenues
while PRSAs costs of $685,390 are 6.5%. PRSAs
costs rose 21.8% as a result of its move downtown last year
to Two Federal Reserve Plaza.
Theres no question
in our mind that associations are as public as can
be although many groups dont acknowledge this.
We never heard of a private organization that has to file
a complete report of it finances with the public.
The fact that a SOX has not been passed for non-profits
is testimony to their political clout.
IRS rules say that groups are allowed to keep profits without
paying taxes because they are supposed to promote
or improve the industry represented by the association
(source: American Society of Association Executives).
Groups are not supposed to provide benefits to individuals
or treat non-members differently.
The APR program of PRSA, on which $3,074,871 has been lost
since 1987, violates these principles. The program only
benefits a small portion of PRSAs members and does
not benefit the industry. Non-members pay more
to take it.
There are at least 350,000 people practicing PR, according
to the Census Bureau, and only about 4,000 APRs.
But the APRs have controlled PRSA since 1973 and have splurged
this money on themselves in a program that has almost collapsed.
Only 149 new PRSA APRs were created in 2003-04 at an average
cost of $1,652 each to the Society.
Also violating IRS principles is the fact that PRSA is
charging non-members $300 more than members for the conference
in Miami ($1,425 for non-members vs. $1,125 for members).
Governance reform of PRSA, whose urgent need is illustrated
by the ill-fated legal action against a staffer who criticized
PRSA management, must start in the Assembly.
National leaders since
the early 1980's have done everything they can to cripple
the Assembly including cutting it in half (to one
meeting a year instead of two); blocking experienced chapter
members (three-year limit for delegates is stringently enforced),
and blocking discussion among delegates by scheduling nearly
eight hours of speeches, reports, awards presentations,
In many years, the Assembly is simply dis-assembled
into 12 or more focus groups and sent to private
rooms throughout a hotel.
Delegates pay the full $1,125 conference fee while the
17 national board members go free.
In 2004, $42,255 in travel, meals and hotels was spent
on PRSA leaders for the conference, which was in New York
(eliminating travel expenses of staffers).
We hope many of the 55 non-APR chapter presidents will
represent their chapters in the 2005 Assembly, restoring
some balance of power to the chapters.
This is the first time since 1973 that non-APRs can vote
in the Assembly.