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Internet Edition, Oct. 5, 2005, Page 1

The Pentagon’s Joint Contracting Command– Iraq/Afghanistan awarded The Rendon Group a $6.4 million one-year contract effective Sept. 25. The “strategic communications operation support” work is to be conducted in Baghdad. The Command solicited seven bids for the work, and received two.

John Rendon’s firm was retained by the Pentagon in the aftermath of 9/11. The firm staged the pomp surrounding the liberation of Kuwait City during the Persian Gulf War, and forged the Iraqi National Congress as political opposition to Saddam Hussein.

TRG is the incumbent on an $8M contract to analyze foreign media coverage of the so-called “Global War on Terror” for the Defense Department. Over 50 firms have lined up to compete for that account. The review is slated to begin this month.

Patrice Tanaka & Company has landed the nearly $5M, four-year assignment to develop an integrated marketing campaign for the wines of Spain’s Rioja region.

The firm picked up the business in a pitch against global firms (Ketchum), as well as boutique shops. Patrice Tanaka told O’Dwyer’s the Rioja region is the “oldest and most prestigious wine-growing area in Spain, but it has been losing ground to other producer sections.”

The Rioja region is home to more than 1,400 wineries, and nearly 20,000 grape growers.

PT&C will reach Baby Boomers, Gen X and Gen Y audiences for PR via Internet marketing, advertising, on/off-premise promotion, special events and “product seeding” among influencers.

Sally Benjamin Young (47) plans to step down from her VP-communications post at Baxter Healthcare by the end of the year.

CEO Robert Parkinson is deciding whether to use an executive search firm to find a replacement, Young told O’Dwyer’s.

Tom Kline, VP external communications, is the No. 2 PR executive at the Deerfield, Ill.-based company. He was recruited from Whirlpool.

Young joined Baxter from G.D. Searle, where she was VP- corporate communications. She also had jobs at Caremark International, Boots Pharmaceuticals, Porter Novelli and Sloan-Kettering Cancer Center.

Baxter had $9.5B in `04 revenues. It employs more than 48,000 people.

Ketchum’s controversial pact with commentator Armstrong Williams for the Dept. of Education, which lead to widespread criticism of the PR industry, violated the government’s ban on covert propaganda, according to the Government Accountability Office.

A deal between the U.S. Dept. of Health and Human Services and syndicated columnist Maggie Gallagher to promote a marriage program did not violate the ban because it was not partisan or covert, the GAO also reported on Sept. 30.

The Congressional oversight agency said Ketchum’s $240K pact with Williams and the U.S. Dept. of Education violated propaganda rules because the government’s role was not clearly disclosed. The deal had Williams creating ads and discussing the No Child Left Behind Act on his syndicated talk show to cultivate minority support for the law.

Ketchum’s other work with the Education Dept. was also investigated. An article distributed by North American Precis Syndicate was also flagged for not disclosing its source, and a video news release was said not to be properly sourced, the GAO found.

The GAO probe came at the request of Sens. Ten Kennedy (D-Mass.) and Frank Lautenberg (D-N.J.).

Interpublic posted a $139.4 million first-half loss compared to a $182 million deficit in the `04 period. The performance follows a restatement of $514 million in earnings from `00 through the third-quarter of last year.

CEO Michael Roth says IPG has reached a “new level of transparency” in terms of disclosure and the way it does business.

IPG’s first-half revenue was up 1.5 percent to $3B. Roth said the firm is clearly not where it wants to be either on the revenue or the expense side.

The ad/PR conglom reduced retained earnings by $56M as a result of its anti-fraud probe.

The Miami chapter of PRSA, backed by six other chapters in the Sunshine district, has criticized national leadership on a number of fronts including “operating in a climate of secrecy.”

The chapter says that a new bylaw letting the executive committee “serve as an efficient and flexible extension of the full board” would turn the rest of the board into “eunuchs.”

Mark Schilansky, foot doctor and parliamentarian,

(continued on page 7)

Internet Edition, Oct. 5, 2005, Page 2

The Writers Guild of America, west is receiving PR support from Sitrick and Co. in New York as the union kicks off a drive against the rise of product placements in TV programs to coincide with an annual advertising industry bash.

Singling out reality TV programs, which have cut into paying gigs for Guild members, WGAw president Patric Verrone said that product integration is blurring the line between advertising and content. “It is time for the advertising industry and the networks to recognize that unbridled product integration is a disservice to the American audience,” he said. “What’s next, the 30-second sitcom?”

Sitrick managing director Allan Mayer told O’Dwyer’s the firm was asked to handle press for the Guild’s New York demonstration against product placements. He said the Los Angeles-based group normally handles its own press relations, but it doesn’t have a Big Apple PR presence. He noted Sitrick has counseled the WGAw since March 2004.

WGAw is particularly irked that writers do not have a presence at Advertising Age’s Madison and Vine conference Sept. 29 on branded entertainment and product placements. Guild members protested outside of the M&V event to note that writers are usually the professionals tapped to actually place products into a script.

Kim Olson, director of brand PR for General Mills, has resigned that post and is slated to move on to hotelier, restaurateur and travel services specialist Carlson Companies in the new role of VP/chief comms. officer.

Olson is slated to join Carlson’s executive committee and report directly to CEO Marilyn Carlson Nelson. Nelson said the creation of the new post is part of the company’s effort to transform into “a more integrated operating company.”

Olson resigned the General Mills post in August and transition plans have not yet been announced by the company.

She told O’Dwyer’s that she’s “very excited” about the new position and praised her time with GM.

Olson remains at GM and will join Carlson in November.

Carlson brands include Regent International Hotels, Radisson Hotels & Resorts, TGI Friday’s Restaurants and SeaMaster Cruises, among several others. Company owned units posted sales of $8.4 billion in 2004.

Land Rover used Lizzie Grubman PR to promote an event that launched its Range Rover Sport SUV, which starts at $56,750, at the swank Hamilton Horse Farm in New Jersey last week.

CEO publicist Lizzie Grubman, who famously plowed her Mercedes SUV into16 people standing outside the Conscience Point night club in the Hamptons on July 7, ’01, wasn’t at the event. She was charged with 26 counts and served 60 days in jail.

LGPR staffer Sabrina Levine handles the LR account. A LR official told O’Dwyer’s that a marketing person would call with details. He didn’t.

The nation’s flight attendants are calling for a boycott of Jodie Foster’s “Flightplan” for its portrayal of a flight attendant and an air marshal as terrorists. The Assn. of Flight Attendants, Assn. of Professional Flight Attendants and Transport Workers Union, which represents Southwest Airlines’ attendants, issued a Sept. 27 call for their combined 80,000 members at 23 airlines to boycott the Touchstone Pictures’ flick.

Patricia Friend, AFA president, called her members the “first line of defense on an aircraft who put their lives on the line day after day for the safety of passengers.”

She says the movie undermines the image of attendants as “first responders.”

APFA president Tommie Hutto-Blake warned in the event of another 9/11 hijacking, “it would be critical for the cabin crew to have the support of their passengers, not the distrust that this movie may engender.”

The film also shows the attendants rude to Foster and unhelpful in the character’s search for her missing child in the aircraft.

Touchstone is a Disney unit. A Disney spokesperson said Flightplan is an “action thriller,” not meant to be a slap against the image of flight attendants.

Flightplan debuted as a No. 1 box office hit.

Kemp Partners, the firm headed by former Buffalo Bills star quarterback, New York Congressman and former Vice Presidential candidate Jack Kemp, has a four-month contact worth $450K with the Ivory Coast.

The pact went into effect June 21 shortly after a peace treaty was signed to end a civil war in the world’s largest cocoa producer. KP’s job was to improve the western Africa nation’s “interaction with officials from the U.S. Congress and the U.S. Executive Branch.”

The agreement is to run up until Oct. 30, the date that Presidential elections are to be held in the Ivory Coast. Those elections, according to a Sept. 24 Reuters report, are now up in the air.

Kemp’s son, Jim, also works on the account. He played eight seasons in the Canadian Football League, retiring as quarterback for the Toronto Argonauts.

Jack Kemp was co-founder of Empower America, a group dedicated to spreading freedom and democratic capitalism throughout the world.

Diane Perry, who once headed Hill & Knowlton’s New York corporate/financial practice and served as interim general manager of the office, has joined Noonan Russo as managing director.

Reporting to CEO Tony Russo, Perry is in charge of investor relations and new business development at the Euro RSCG Life PR unit.

Perry has held executive VP posts at Weber Shandwick and Edelman. She was at Gavin Anderson and joins NR from Kodora Communications.

During her more than 20-year career, Perry advised U.S. Surgical, Kodak Health Imaging, Embrex, Cole Water and Hyal Pharmaceuticals.

She began as a stockbroker at Merrill Lynch.

Internet Edition, Oct. 5, 2005, Page 3

The Green Car Journal, which covers viewpoints from auto and environmental leaders, sponsored "Mediadrive" at the conference of the Society of Environmental Journalists last week in Austin.

Journalists got an opportunity to drive a wide array of vehicles ranging from near-zero emission gasoline, hybrid electric, and advanced diesel to those running on natural gas, biodiesel and hydrogen.

Ron Cogan, editor and publisher of GCJ, said those are the “very journalists who will be writing about autos, energy, and the environment in the year to come.”

More than 20 vehicles from Ford, General Motors, Honda, Toyota, the Diesel Technology Forum, and the National Biodiesel Board were on hand.

The magazine’s Fall issue has articles on the new Honda Civic Hybrid, Chevy's ethanol E85 Avalanche, and Ford's near-zero emission gasoline Fusion PZEV.

The New York Post is changing the way it covers restaurants.

Steve Cuozzo, the Post's restaurant reviewer, is starting a new column called “Free Range,” in which he will provide “more useful – and interesting – information than you'll glean from reviews that read like cooking courses and turn stale overnight.”

“Instead of trolling through one eatery each week, we'll tell you what's happening at more than one place, in the kitchen or on the floor,” he told readers of the paper.

Cuozzo said with 5,000 new seats coming this fall, the dining millions are entitled to the truth. And truth is no longer best conveyed by the antique practice of eating one's way through a new place every week.

Cuozzo said younger diners are no longer listening to critics anymore. “Critics lost clout to the Zagat Survey, televised ‘rock star’ chefs and the instantaneous omniscience of the web,” he said.

Cuozzo said another reason for abandoning conventional reviews is “you can't trust the critics.”

Cuozzo said the mystique of old-fashion reviews was built on the “myth of ‘anonymous’ visits. But all the New York critics are spotted the moment they walk in... No reviewer today has one-eighth the influence that Mimi Sheraton had 25 years ago,” he said.

He also blamed publicists who “constantly nag critics to review their joint because it has a new chef." In fact, it’s the best reason not to bother – because if there’s a new chef today, there will likely be one tomorrow.”

He said the chef at the last restaurant he reviewed was reported leaving for a new steakhouse downtown on the same day that the review appeared.“Of all the reviews I filed since the start of last year, I'd take back a third of them,” he said.


The Boston Globe and National Geographic Adventure magazine were top winners in the 21st annual Lowell Thomas Travel Journalism Competition, which is run by the Society of American Travel Writers Foundation and judged by the faculty at the University of Missouri School of Journalism.

Tom Haines of the Boston Globe won the Travel Journalist of the Year award for his accounts from Cambodia, Russia, Venezuela and the Sudan., a new fashion website which started Sept. 13, got more than 100,000 unique women visitors in its first week.

The website, which has offices in the San Francisco Bay Area and New York, covers fashion, beauty and celebrities coupled with embedded e-commerce, enabling women to view merchandise from the selection of premium and luxury retailers and brands.

Users said had the look and feel of a glossy fashion magazine like Lucky or Vogue along with the added benefit of being able to click on any of the site's more than 10,000 products, which are linked directly to retailer's websites.

Lonely Planet founders, Tony and Maureen Wheeler, who publish the travel guidebooks, are winners of the first Eric Friedheim Lifetime Achievement Award for Travel Journalism, given by American University’s School of Communication and the Society of American Travel Writers Foundation.

The award is named for the editor-in-chief and chairman of Travel Agent magazine.

Lisa Davis has taken over as deputy executive editor for Prevention magazine after an 18-year tenure at Health magazine, where she was deputy editor.

Rosemary Ellis, editorial director, said Davis will oversee the “News & Trends,” “Alternatives,” and “Family” departments, as well as assigning and editing feature packages.

Davis is based in New York.

Media numbers________

59%—Almost three-fifths (59%) of the more than 200 directors at publicly traded companies, who responded to a survey by Directorship magazine, say they have a formal system in place for monitoring executive performance.

When asked how reputation is actually measured, board members revealed an ad hoc approach to oversight: 37% say that “informal feedback from stakeholders” is the most important factor employed in CEO evaluation; 13% say that formal research is important; and only two percent cite media coverage as being most important.

10—The "Splendid Table," public radio's only national food program, will celebrate its 10th season on Oct. 7.

The one-hour program is hosted by Lynne Rossetto Kasper, who talks with anyone who has anything to do with what we eat – chefs and writers, farmers and filmmakers, scientists and historians, anthropologists and artisans, and call-in listeners.

(Media news continued on next page)

Internet Edition, Oct. 5, 2005, Page 4

The Financial Times in London has doubled the size of its “Lex” column, hired an additional writer in New York, and expanded the number of features on

Dan Bolger, who oversees the influential column, has nine staffers including three in N.Y., five in London and one in Tokyo working on Lex.

“Breaking Views” a rival online source of business comments, directed by former Lex editor Hugo Dixon, has hired four more reporters for its N.Y. office. Breaking Views also supplies information to the Wall Street Journal Europe and the Journal’s new Weekend edition.

FT editor Andrew Gowers said the new Lex features on will “serve as everyday business tools for our readers around the world.”

Financial News, a weekly business newspaper that circulates in Europe, is starting a dedicated U.S. online news service on Oct. 4.

“We aim to become a major competitor on Wall Street,” said William Wright, editor of the London-based paper, which he pointed out has increased its audited readership for the past five years as established financial media titles have struggled in both the U.K. and the U.S.

Financial News Online US or FNO.US will provide coverage of domestic financial issues for U.S. readers as well as insight in the European securities and investment banking industry.

FNO, which held a launch event at the Nasdaq MarketSite in New York on Oct. 4, has opened its office in the heart of midtown with a team of specialist financial reporters.

Dan Simon and Deborah Eisenberg of Cognito PR, who are handling PR for FNO, can be reached at 646/495-5550.

National Journal magazine and two advertisers have apologized for a print advertisement showing U.S. soldiers attacking a mosque.

Boeing Co. and Bell Helicopter Textron ran an ad for their V-22 showing soldiers rapelling onto the roof of a building, which is labeled a mosque in Arabic.

All three parties apologized to the Council on American-Islamic Relations. The Journal said the two companies’ ad agency had told the magazine not to run the ad. The influential D.C. magazine said a “clerical error” resulted in the appearance of the ad.

Placement tips________ has a new content section aimed at startups and smaller established companies, called "Entrepreneurs" (

Brett Nelson, a writer for Forbes magazine, was named section editor. In a recent piece, Nelson offered advice to small business owners looking to apply for loans offered by the Small Business Administration in the wake of Hurricane Katrina. Other stories gave advice on building small-business websites, marketing on a tight budget, and heading off failure when starting a new enterprise.

Paul Maidment, editor of, believes the new section fills a void for online advice and information of practical use to small businesses.

According to ComScore Media Metrix, reaches more entrepreneurs than any other business news sites in several categories including those who have started a business in the last year or who plan to start one in the next 12 months.

Essence magazine’s landmark findings from the “How African-American Women Define Success” study show the need to target and service African-American women differently from their general market counterparts.

The study also highlights goals and accomplishments of African-American women, their consumer characteristics and media preferences, as well as how they define success.

Rhonda Evans or Sheila Harris, publicists for the magazine, will provide copies of the studies on request. They can be reached at 212/642-0676 and 642-0254, respectively., the website of the Weather Channel, took top spot on Adweek magazine's first-ever “Website Hot List,” followed by,,, BusinessWeek Online,,, IMDb, AOLMusic and

To make it into the top 50, sites had to show growth in unique audience as well as time spent per user and/or web pages per user. To determine the top 10 sites, Adweek queried a panel of online media executives about what sites they liked and thought to be good places to put advertisers’ dollars.

The section, which appears in the Sept. 15 issue, was put together by Patti Orsini, special reporter editor.

Although household ratings for the new syndicated “Tyra Banks Show” have been discouraging, show executives are encouraged by the supermodel's nine share rating in the women 18-34 women demographic category.

The show’s viewership grew 78% from its debut to the middle of its second week in that target demo and was up 300% over year-ago time-period averages, according to Broadcasting & Cable.

Early episodes of the talk show were focused on subjects Banks is familiar with, but lately, the hour-long show has focused on topics, which included a discussion on whether Banks’ breasts are real and another segment on sex toys.

One tool that has helped Bank's show is a cross-promotion with the UPN program Banks hosts, “America’s Top Model.”

The tie-in began on Sept. 20, when Banks’ syndicated show was featured on UPN's “America’s Next Top Model: Return to the Runway” special. The next day Banks held a “Top Model” reunion on her show, which proved a hit with young women.

Internet Edition, Oct. 5, 2005, Page 5

Zeno Group, part of Daniel J. Edelman Inc., has taken its first steps into Europe with a new outpost in London.

The firm has recruited Sue Ryan, chief executive of GCI Group’s London office, to head Zeno Europe. She has also held posts with Shandwick and Hill & Knowlton. Ryan said she’s in the process of hiring talent and “leveraging” the firm’s U.S. clients for European markets.

The White House’s Office of National Drug Control policy has postponed its Oct. 4 press conference that was planned to kick-off a drive linking marijuana smoking with poor grades.

Rosanna Maietta, a Fleishman-Hillard executive, told O'Dwyer’s the National Press Conference event was put on hold because of a “scheduling problem” for John Walters, the ONDCP head.

Maitta said the ad campaign to educate parents about the connection between pot and academic performance remains on target to break this month.

She denied speculation that the ONDCP conference would be “buried” in the expected wall-to-wall coverage of the Oct. 3 announcement that President Bush’s onetime personal attorney, Harriet Miers, was nominated to serve on the Supreme Court.

RF Binder Partners and Integrated Corporate Relations have been tapped by for PR and corporate communications, and investor relations, respectively. Advertising will be handled by Donat/Wald.

National PR and IR efforts kicked off in late September with new ads set to break in January.

BRIEFS: The Hershey Company’s realignment of its marketing communications (mainly advertising) assignments last week does not have any impact on its PR relationships, a company spokeswoman told O’Dwyer’s. The chocolate maker does not have an agency of record for PR but works with several firms, including Edelman... Financial Relations Board handled IPO communications for client GMH Communities Trust, as the Maryland real estate giant priced its initial public offering slated for an Oct. 3 closing. FRB and Interpublic sister firm Weber Shandwick guided media relations and analyst relations for Greg Manning Auctions, as the publicly traded federation of collectibles companies changed its corporate name to Escala Group last week... Morgan Marketing & PR, Irvine, Calif., has added a Phoenix-area presence in Glendale, Ariz., under the direction of Julie Reed, senior A/S. (623) 476-7412, [email protected]... New York-based Gibbs & Soell PR has aligned with Beijing PR firm Inhere Communications. Inhere was set up by former Fleishman-Hillard and Ketchum exec James Huang... John Budd Jr., founder/chairman of the Omega Group, has been re-elected to the national advisory board of The National Association of Corporate Directors.


New York Area

Siren PR, New York/LORAC Cosmetics, for national and regional media relations and PR.

M Booth & Associates, New York/Maidenform, inti-mate apparel, as AOR for PR. The firm's fashion and retail unit will handle the launch of a new branded apparel collection this year. Director Richard Goldblatt and VP Julie Masow lead the account.

Susan Magrino Agency, New York/TuroChef Ovens, for PR to support its first residential oven to debut in spring 2006; LXR Luxury Resorts, for a multi-year PR and marketing campaign for the group's 22 properties in the U.S. and Caribbean; Dr. Hauschka Skin Care, for product publicity and media relations; Judith Ripka jewelry, for ongoing media outreach; MiMaAirlines, for media relations, brand development and marketing, and Veuve Clicquot Champagne Ice Jacket, for U.S. launch.

5W PR, New York/Steve & Barry's University Sportswear, for media relations and marcom support for the brand and its Oct. 25th grand opening in N.Y.

The Devon Group, Lakewood, N.J./Century Consultants, K-12 information management software, to lead its PR efforts.


Topaz Partners, Malden, Mass./Boston
Communications Group, wireless services, and Celtro, cellular transmission services.

CGPR, Marblehead, Mass./World Shoe Association, for PR for the WSA Show, the industry's global trade show slated for February 2006 in Las Vegas.

Strategic Communications Group, Silver Spring, Md./ Micromuse, real-time business and services software, for federal government market PR.

Profiles, Inc., Baltimore/American Craft Council, for PR for the 2006 Baltimore Craft Show. The Zimmerman Agency, Tallahassee, Fla./The British Virgin Islands, for PR and promotions.


Marx Layne & Co., Farmington Hills, Mich./The Detroit Breakfast House & Grill @ Marchant's Row, as AOR for PR.

Mountain West

GroundFloor Media, Denver, Colo./Denver Office of Economic Development, for a series of writing proj-ects; The Peloton, condo community in Boulder, Colo.; Sherrill Tree and Climbing Supply, N.C.-based distrib-utor of recreational tree climbing products, for a national PR campaign, and Basecamp Communities, for local and regional media relations for launch of a new category of affordable housing.


Farr Marketing Group, Los Angeles/National Association of Reunion Managers, for a national mar-keting comms. campaign.

The Bohle Co., Los Angeles/Vivendi Universal Games, for launch of combat game F.E.A.R.

Edelman, Los Angeles/L.A. Latino International Film Festival, for a PR campaign to highlight the October event. Edelman's diversity solutions practice is han-dling the assignment.

Internet Edition, Oct. 5, 2005, Page 6

PR operations for Daimler/Chrysler, Nissan and Volvo were ranked the highest for media relations among auto makers, according to a lengthy report by the Los Angeles-based Motor Press Guild, a group of automotive journalists and PR pros.

MPG president John Rettie, a freelance writer, said the top three ranked auto operations were a dead heat at the top of the rankings. But he said "they have significant room for improvement" according to responses from the 400 MPG members and 100 other auto writers that were queried for the first-ever report.

At the bottom of the survey were Mazda, Suzuki, General Motors and Mitsubishi.

PR departments were ranked on all aspects of PR, from response time to press queries and frequency of press contact to the content of media materials and structure of vehicle launch campaigns.

MPG plans to conduct the survey annually and is distributing copies to automakers, including anonymous comments from journalists critiquing the PR departments.

More than half of top 50 market radio stations are streaming most of their on-air content over the Internet, according to a survey by radio PR company News Generation. But stations have not tapped into the ’Net to recruit new listeners, according to the study.

Twenty-seven out of 50 stations said they’re streaming 90 percent of their content, with 40 percent reporting that all content is available on an Internet feed.

But stations said the overall goal of streaming content is to keep listener drop-off to a minimum, not bring in new ears. One-fourth of stations polled said their websites are not being used to attract new listeners, while a little over half queried said they use the ’Net to hang on to listeners. Only twenty-four percent of stations said they use PR or promotion personnel to maintain station websites, while nearly half said programming personnel updated their websites.

NG said research data indicates 20 million people listen to Internet radio each week, for an average of five and a half hours. Edison Media Research says that’s an average quarter hour audience of about 665K people.

Heyman Associates, a New York executive search firm, has named two associates for candidate research and outreach – Jessamyn Katz, who joined the firm in June, and Christina Armentano. Both are recent grads.

Heyman has also named Sara Kirby associate for database and editorial services. She serves as editor-in-chief of e-newsletter Positioning Online.

Bill Heyman said the staff moves reflect a growing number of searchs in the corporate communications arena in the U.S. and abroad.

Scott White and Amy Lafond to VPs, Chaloner Associates, a New York-based executive search firm focused on the marcom sector. Lafond was also named New York practice leader.


Luca Penati, who stepped down as Edelman's technology chief earlier this year, has joined Ogilvy PR Worldwide as managing director of its global tech unit.

Penati spent 13 years in Europe before moving to Silicon Valley. He is based in San Francisco and reports to Ogilvy CEO Marcia Silverman.

Edelman recruited Pam Pollace to head its technology practice in July. Pollace was VP of corporate communications for Intel, which she joined in 1987.

Penati replaces Stephen Jones, who left Ogilvy in May for an EVP post to head GolinHarris' Nintendo account.


Carol Klenfner, VP/media director, Andy Morris & Co., to Susan Blond, Inc., New York, as a VP.

Graham Hall, an ad industry veteran, has joined WPP Group Hispanic marketing firm The Bravo Group, New York, as chief insights officer.

Tamara Boorstein, independent counselor, to MWW Group, New York, as a senior A/S.

Richard Koch, VP of investor relations and public affairs, Olin Corp., to Crane Co., Stamford, Conn., as director of IR.

Alethea Pieters, chief fiscal officer, Massachusetts Commission on Judicial Conduct, to Rasky Baerlein Strategic Comms., Boston, as a senior associate in its public affairs unit. Deena Matowik, director of finance and administration, Ben S. Cole Financial, joins as controller.

Bailey Wood, communications director for the House Committee of Homeland Security under the leadership of now-SEC Chairman Christopher Cox, to Fleishman-Hillard's D.C.-based government relations unit as a senior VP in its homeland security unit.

David Nevins, head of Maryland-based marketing and public affairs firm Nevins & Assocs. since 1984, to Constellation Energy, Baltimore, as senior VP and CMO. He continues as chairman of N&A.

Shannon Brown, A/E, GCI Group, to Edelman, Atlanta, as an A/E. She was formerly an A/C for Blanc & Otus. Misty Matthews, comms. specialist, Delphi Corp., to Strat@comm, Troy, Mich., as an A/S. Melinda Bleau, A/E, Hass MS&L, joins as an A/E.

Karen Siuda, senior A/E, Lois Paul & Partners, to
Blanc & Otus, Austin, Tex., as an A/S.


Cindy Gardner to senior VP, internal communications, NBC Universal, and corporate affairs, Universal Studios. She replaces Susan Fleishman, who left to become EVP, corporate comms. for Warner Bros.

Brandy Bergman and Denise DesChenes to managing directors, Citigate Sard Verbinnen, New York. Judy Brennan and Debbie Miller to MDs in Chicago. Also, Andrew Cole and Jamie Tully to principal; Carrie Bloom to VP; Tracy Greenberger to director of new media, and Jennifer Ladek to director of exec-utive training.

Matt Biscuiti to VP, The Lippin Group, Los Angeles.
He joined the firm last May.

Internet Edition, Oct. 5, 2005, Page 7

MIAMI BLASTS LEADERS (Continued from page 1)

and the governance task force say such “codification” is required as “indicated by Robert’s Rules of Order,” says the board’s proposal.

Said Miami president Mark Sell: “The Miami chapter believes that the cumulative effect of these changes would be to consolidate power and control in the hands of a few while simultaneously diminishing the opportunities for members and their elected representatives to effectively participate in Society governance.”

Rank-and-file members of PRSA are not allowed to see the Leaderserve part of the PRSA website where the chapter’s letter was posted. It can only be accessed by chapter and district leaders.

The six other chapters in the Sunshine district, with membership totaling about 1,100 are backing Miami, said district chair Lisa Johnson. Miami is the host chapter for the national conference Oct. 22-26.

‘John Doe’ Case Given as Example

As an example of “the pitfalls when power is concentrated in the hands of a few leaders, operating in a climate of secrecy,” Sell said that even some members of the executive committee said they did not know of the start of legal action against a former employee who faces charges of libel and defamation for criticizing COO Catherine Bolton.

Legal fees in 2004 were four times that of 2003, according to IRS Form 990 released last month by PRSA. They grew from $20,498 in 2003 to $80,101 in 2004.

The “Doe” case remains unsettled, according to PRSA president Judith Phair, who has declined further comment. She was in Croatia last week for a meeting of the PR society there.

Continued Sell: “After statements in the trade press by one or more executive committee members that they knew nothing about it, PRSA’s leadership now says the board did indeed authorize the attorney’s hiring,” said the Leaderserve posting.

“The simple release of board minutes should have put the matter to rest, yet such conclusive proof has not been forthcoming,” the statement added.

Miami is also against the executive board having the power to hire and supervise the executive director, believing the full board should do this.

The statement says:“President Judith Phair asserts that this is the executive committee’s prerogative. If this view was to prevail, our elected directors would become little more than political eunuchs.”

The board was accused of limiting Assembly interaction by keeping names of delegates secret.

‘Power and Influence Eroded’

Said the chapter: “We are also troubled that over time, the power and influence of the Assembly has eroded. PRSA has scaled back meetings from two a year to one, marginalized opportunities (and time) for delegates to explore issues from the floor, and stopped issuing delegate lists in advance of the meeting, limiting prior interchange between members. It’s important that PRSA continue to provide robust opportunities for grassroots Assembly participation.”

The chapter said PRSA “does better to operate in the spirit of Supreme Court Justice Louis Brandeis, who said “`Sunlight is the best disinfectant.’”

Two-Year Terms for Directors

The board, again addressing the chronic problem of not enough members volunteering for board positions, has proposed returning to two-year terms after several years of three year terms.

One reason for the shortage is that more than 80% of members have been barred from board posts since 1973 because they are not accredited. Current leadership has made no move to change this.

The three year term “can be a barrier” to recruiting directors because of “time pressures” on PR pros, said the rationale for the change.

PRSA’s “Body of PR Knowledge” would be abandoned and the BOK board dissolved because the Internet has “supplanted” the need for it.

New chapters would need 20 members instead of ten. Dissolved are South Georgia, founded in 1998 with eight members in its area (inactive since 2001) and North Louisiana, founded in 1980 with 15 members in its area (inactive since 2000).

U.S. propaganda czar Karen Hughes on Sept. 29 got a ringing endorsement in USA Today from Geoffrey Cowan, dean of the Annenberg School for Communication at the University of Southern California.

He praised her understanding that “public diplomacy is not primarily about spin.” To Cowan, the former director of the Voice of America in Bill Clinton’s Administration, Hughes is using her ‘listening tour” of Egypt, Saudi Arabia and Turkey to “change our tone so that we sound less arrogant.”

USA Today noted that Cowan wrote his piece at the invitation of the State Dept. Not mentioned: Cowan, along with a dozen other USC public diplomacy academics, received a briefing from Hughes and her deputy, Dina Powell, when they visited the campus on Sept. 21.

Cowan’s piece is paired with a harsh USA Today editorial that says Hughes’ pitch falls flat.

The National Hockey League, ramping up its PR onslaught to bring back fans after a year-long lockout, has brought in Fleishman-Hillard for media training of professional hockey players and coaches.

Bernadette Mansur, VP of communications for the league, told O'Dwyer's the NHL wanted players, coaches and executives speaking with the same messages amid media coverage of hockey's return to action.

The league tapped CarryOn Communications and Rogers & Cowan to guide PR for ongoing PR throughout the year, including its reintroduction currently underway.

Mansur noted F-H was able to assemble a core team of about 15 staffers to go out and “flood the clubs” with training. That effort is being led by F-H's Jim Woodcock, former VP of marketing and communications for the NHL's St. Louis Blues who re-joined F-H earlier this year to anchor the firm's fledgling sports unit.

The NHL also has openings for experienced PR pros, according to Mansur, who noted sports executives have inquired but the league wants solid PR savvy from applicants.

Internet Edition, Oct. 5, 2005 Page 8




The Miami chapter of PRSA and indeed the entire Sunshine district of PRSA have performed an outstanding leadership service in calling for governance reforms that leadership won't provide (page one).

The chapter is incensed at the raw power grab that the executive committee is trying to make based on the advice of Mark Schilansky, who has graduated from merely being a parliamentarian at the Assembly to being an ongoing PRSA consultant. He was also ex-officio member of the 2005 nominating committee.

Admitting the 17-member PRSA board is unwieldly, the executive committee's solution is to consolidate power in the EC, whose members are the four top officers, the immediate past president, and the COO.

Past PRSA directors have told us that after 17 directors finish commenting on something via e-mail, the string may run to more than 100 pages, destroying nights and weekends of the directors.

This chaotic situation is the result of pure regional politics, which is the biggest burden PRSA shoulders.

"Everybody wants to get into the act," is the problem. All ten districts want someone on the board and there are five more seats for the EC and two at-large.

The solution is easy and it's not giving more power to the EC which has abused this power (one result being the "John Doe" case).

Cut the board to ten directors, each one representing a district and some of these also serving as officers.

Jerry Dalton, 1990 president, has long urged PRSA to do this but has been ignored.

He argues that once the PRSA board went over ten people the discussions did not improve and disorder and inaction set in. Officers started ignoring the board because so many opinions were being expressed.

Association staffs prefer large boards because they're weak. It's a form of bribery of districts and members because there are more political plums to hand out.

Becoming a national director or officer of an association is the dream of a certain type of individual. Not only is it a great ego trip at PRSA, but the top spots can be lucrative. About a half million a year is spent on PRSA travel, meals, hotels and incidentals by leaders and staff and a lot of this is spent by the president and board members. The president has carte blanche to travel anywhere in the U.S. and abroad (e.g., China, Italy, London, Croatia) and have all his or her bills paid by PRSA. A ten-member board would not only be less unwieldy but would save members a lot of money since each director costs upwards of $20,000.

Here's some other reforms the Assembly should seek Oct. 22 in Miami. It's too late for bylaws but the Assembly can pass resolutions. It needs its own parliamentarian, or better yet, a lawyer.

Parliamentarians can't order the chair to do anything and can't even walk out if ignored. They can leave and the end of a meeting and refuse future jobs.

For instance, PRSA's lawyer Arthur Abelman over-ruled the parliamentarian in 1999 when 123 delegates voted for Joann Killeen for treasurer and 122 voted for Michael McDermott.

The parliamentarian called for another vote, noting that 249 electronic voting devices were registered and 125 votes were needed for a majority.

Some delegates had apparently not used the devices properly (they were just introduced) or had momentarily stepped out of the room. In previous Assemblies, when there was a close vote, a standing vote would be called for or even a roll-call vote.

But Abelman over-ruled the parliamentarian and said a legal vote had been cast. PRSA got a treasurer who was based in Los Angeles and not one who would be based in nearby Riverside, Conn.

McDermott, who had an extensive financial background, had promised to be a very active treasurer, noting that the bylaws gave the treasurer no specific duties except “performing all duties incident to the office of treasurer...” He wanted these duties defined.

Killeen, working with 2000 president Steve Pisinski, was active in managing PRSA’s finances. Among other changes that took place during their tenure, COO Ray Gaulke left PRSA for the PRSA Foundation and CFO Joe Cussick left the Society altogether.

With the APR requirement removed, the 2005 Assembly can include the 55 or so non-APR chapter presidents who previously were barred. We hope they attend and get back powers the chapters have lost over the years. The presidents need to talk to each other before the day of the Assembly.

Here's some of the things the Assembly should do:

–Gain control of so it’s used to inform members and serve as a platform for debate. A chapter president or group can be editor or editorial board each month. Stories like “John Doe” should be on the site.

–Move the Assembly to Monday afternoon, ending the costly Saturday meetings; give delegates free conference registration like directors get.

–Let the Assembly meet by phone all year long just like the board.

–Take the muzzle off board members on issues like board size, APR-only board, "John Doe," whether PRSA is "public" or "private." Members deserve to know what their district directors think.

–Warn national leaders not to spring big news the day of the Assembly, such as the news that PRSA was signing a 13-year, $6M lease downtown (2003) and that COO Ray Gaulke was shifting to the Foundation after getting a five-year contract to ’04

–End all leader/staff trips abroad to destinations such as China, Italy, London and Croatia.

–Get a new law firm and stop relying so much on legal counsel; hire a local Miami parliamentarian.

–Demand that a CPA join the staff

–Demand coffee and food of some type for the “coffee break” at the Assembly. Make the recording of the Assembly available the next day to chapter presidents and the press.

– Jack O'Dwyer


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