The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, Oct. 5, 2005, Page 1
ADDS $6.4M PENTAGON JOB.
The Pentagons Joint Contracting Command Iraq/Afghanistan
awarded The Rendon Group a $6.4 million one-year contract
effective Sept. 25. The strategic communications operation
support work is to be conducted in Baghdad. The Command
solicited seven bids for the work, and received two.
John Rendons firm
was retained by the Pentagon in the aftermath of 9/11. The
firm staged the pomp surrounding the liberation of Kuwait
City during the Persian Gulf War, and forged the Iraqi National
Congress as political opposition to Saddam Hussein.
TRG is the incumbent on
an $8M contract to analyze foreign media coverage of the
so-called Global War on Terror for the Defense
Department. Over 50 firms have lined up to compete for that
account. The review is slated to begin this month.
TANAKA TOASTS WITH SPANISH
Patrice Tanaka & Company has landed the nearly $5M,
four-year assignment to develop an integrated marketing
campaign for the wines of Spains Rioja region.
The firm picked up the business in a pitch against global
firms (Ketchum), as well as boutique shops. Patrice Tanaka
told ODwyers the Rioja region is the oldest
and most prestigious wine-growing area in Spain, but it
has been losing ground to other producer sections.
The Rioja region is home to more than 1,400 wineries, and
nearly 20,000 grape growers.
PT&C will reach Baby Boomers, Gen X and Gen Y audiences
for PR via Internet marketing, advertising, on/off-premise
promotion, special events and product seeding
YOUNG OUT OF BAXTER.
Sally Benjamin Young (47) plans to step down from her VP-communications
post at Baxter Healthcare by the end of the year.
CEO Robert Parkinson is deciding whether to use an executive
search firm to find a replacement, Young told ODwyers.
Tom Kline, VP external communications, is the No. 2 PR
executive at the Deerfield, Ill.-based company. He was recruited
Young joined Baxter from G.D. Searle, where she was VP-
corporate communications. She also had jobs at Caremark
International, Boots Pharmaceuticals, Porter Novelli and
Sloan-Kettering Cancer Center.
Baxter had $9.5B in `04 revenues. It employs more than
WILLIAMS PACT VIOLATED
Ketchums controversial pact with commentator Armstrong
Williams for the Dept. of Education, which lead to widespread
criticism of the PR industry, violated the governments
ban on covert propaganda, according to the Government Accountability
A deal between the U.S. Dept. of Health and Human Services
and syndicated columnist Maggie Gallagher to promote a marriage
program did not violate the ban because it was not partisan
or covert, the GAO also reported on Sept. 30.
The Congressional oversight agency said Ketchums
$240K pact with Williams and the U.S. Dept. of Education
violated propaganda rules because the governments
role was not clearly disclosed. The deal had Williams creating
ads and discussing the No Child Left Behind Act on his syndicated
talk show to cultivate minority support for the law.
Ketchums other work with the Education Dept. was
also investigated. An article distributed by North American
Precis Syndicate was also flagged for not disclosing its
source, and a video news release was said not to be properly
sourced, the GAO found.
The GAO probe came at the request of Sens. Ten Kennedy
(D-Mass.) and Frank Lautenberg (D-N.J.).
IPG POSTS $139M LOSS,
Interpublic posted a $139.4 million first-half loss compared
to a $182 million deficit in the `04 period. The performance
follows a restatement of $514 million in earnings from `00
through the third-quarter of last year.
CEO Michael Roth says IPG has reached a new level
of transparency in terms of disclosure and the way
it does business.
IPGs first-half revenue was up 1.5 percent to $3B.
Roth said the firm is clearly not where it wants to be either
on the revenue or the expense side.
The ad/PR conglom reduced retained earnings by $56M as
a result of its anti-fraud probe.
MIAMI CHAPTER BLASTS
The Miami chapter of PRSA, backed by six other chapters
in the Sunshine district, has criticized national leadership
on a number of fronts including operating in a climate
The chapter says that a new bylaw letting the executive
committee serve as an efficient and flexible extension
of the full board would turn the rest of the board
Mark Schilansky, foot doctor and parliamentarian,
(continued on page 7)
Edition, Oct. 5, 2005, Page 2
SITRICK COUNSELS WRITERS
The Writers Guild of America, west is receiving PR support
from Sitrick and Co. in New York as the union kicks off
a drive against the rise of product placements in TV programs
to coincide with an annual advertising industry bash.
Singling out reality TV programs, which have cut into paying
gigs for Guild members, WGAw president Patric Verrone said
that product integration is blurring the line between advertising
and content. It is time for the advertising industry
and the networks to recognize that unbridled product integration
is a disservice to the American audience, he said.
Whats next, the 30-second sitcom?
Sitrick managing director Allan Mayer told ODwyers
the firm was asked to handle press for the Guilds
New York demonstration against product placements. He said
the Los Angeles-based group normally handles its own press
relations, but it doesnt have a Big Apple PR presence.
He noted Sitrick has counseled the WGAw since March 2004.
WGAw is particularly irked that writers do not have a presence
at Advertising Ages Madison and Vine conference Sept.
29 on branded entertainment and product placements. Guild
members protested outside of the M&V event to note that
writers are usually the professionals tapped to actually
place products into a script.
OLSON LEADS COMMS. FOR
Kim Olson, director of brand PR for General Mills, has resigned
that post and is slated to move on to hotelier, restaurateur
and travel services specialist Carlson Companies in the
new role of VP/chief comms. officer.
Olson is slated to join Carlsons executive committee
and report directly to CEO Marilyn Carlson Nelson. Nelson
said the creation of the new post is part of the companys
effort to transform into a more integrated operating
Olson resigned the General Mills post in August and transition
plans have not yet been announced by the company.
She told ODwyers that shes very
excited about the new position and praised her time
Olson remains at GM and will join Carlson in November.
Carlson brands include Regent International Hotels, Radisson
Hotels & Resorts, TGI Fridays Restaurants and
SeaMaster Cruises, among several others. Company owned units
posted sales of $8.4 billion in 2004.
GRUBMAN PR LAUNCHES
RANGE ROVER SUV.
Land Rover used Lizzie Grubman PR to promote an event that
launched its Range Rover Sport SUV, which starts at $56,750,
at the swank Hamilton Horse Farm in New Jersey last week.
CEO publicist Lizzie Grubman, who famously plowed her Mercedes
SUV into16 people standing outside the Conscience Point
night club in the Hamptons on July 7, 01, wasnt
at the event. She was charged with 26 counts and served
60 days in jail.
LGPR staffer Sabrina Levine handles the LR account. A LR
official told ODwyers that a marketing person
would call with details. He didnt.
ATTENDANTS BOYCOTT FLIGHTPLAN.
The nations flight attendants are calling for a boycott
of Jodie Fosters Flightplan for its portrayal
of a flight attendant and an air marshal as terrorists.
The Assn. of Flight Attendants, Assn. of Professional Flight
Attendants and Transport Workers Union, which represents
Southwest Airlines attendants, issued a Sept. 27 call
for their combined 80,000 members at 23 airlines to boycott
the Touchstone Pictures flick.
Patricia Friend, AFA president, called her members the
first line of defense on an aircraft who put their
lives on the line day after day for the safety of passengers.
She says the movie undermines the image of attendants as
APFA president Tommie Hutto-Blake warned in the event of
another 9/11 hijacking, it would be critical for the
cabin crew to have the support of their passengers, not
the distrust that this movie may engender.
The film also shows the attendants rude to Foster and unhelpful
in the characters search for her missing child in
Touchstone is a Disney unit. A Disney spokesperson said
Flightplan is an action thriller, not meant
to be a slap against the image of flight attendants.
Flightplan debuted as a No. 1 box office hit.
KEMP QUARTERBACKS IVORY
Kemp Partners, the firm headed by former Buffalo Bills star
quarterback, New York Congressman and former Vice Presidential
candidate Jack Kemp, has a four-month contact worth $450K
with the Ivory Coast.
The pact went into effect June 21 shortly after a peace
treaty was signed to end a civil war in the worlds
largest cocoa producer. KPs job was to improve the
western Africa nations interaction with officials
from the U.S. Congress and the U.S. Executive Branch.
The agreement is to run up until Oct. 30, the date that
Presidential elections are to be held in the Ivory Coast.
Those elections, according to a Sept. 24 Reuters report,
are now up in the air.
Kemps son, Jim, also works on the account. He played
eight seasons in the Canadian Football League, retiring
as quarterback for the Toronto Argonauts.
Jack Kemp was co-founder of Empower America, a group dedicated
to spreading freedom and democratic capitalism throughout
NOONAN RUSSO HIRES PERRY.
Diane Perry, who once headed Hill & Knowltons
New York corporate/financial practice and served as interim
general manager of the office, has joined Noonan Russo as
Reporting to CEO Tony Russo, Perry is in charge of investor
relations and new business development at the Euro RSCG
Life PR unit.
Perry has held executive VP posts at Weber Shandwick and
Edelman. She was at Gavin Anderson and joins NR from Kodora
During her more than 20-year career, Perry advised U.S.
Surgical, Kodak Health Imaging, Embrex, Cole Water and Hyal
She began as a stockbroker at Merrill Lynch.
Edition, Oct. 5, 2005, Page 3
WRITERS TEST DRIVE
The Green Car Journal, which covers viewpoints from auto
and environmental leaders, sponsored "Mediadrive"
at the conference of the Society of Environmental Journalists
last week in Austin.
Journalists got an opportunity to drive a wide array of
vehicles ranging from near-zero emission gasoline, hybrid
electric, and advanced diesel to those running on natural
gas, biodiesel and hydrogen.
Ron Cogan, editor and publisher of GCJ, said those are
the very journalists who will be writing about autos,
energy, and the environment in the year to come.
More than 20 vehicles from Ford, General Motors, Honda,
Toyota, the Diesel Technology Forum, and the National Biodiesel
Board were on hand.
The magazines Fall issue has articles on the new
Honda Civic Hybrid, Chevy's ethanol E85 Avalanche, and Ford's
near-zero emission gasoline Fusion PZEV.
N.Y. POST CHANGES RESTAURANT
The New York Post is changing the way it covers restaurants.
Steve Cuozzo, the Post's restaurant reviewer, is starting
a new column called Free Range, in which he
will provide more useful and interesting
information than you'll glean from reviews that read like
cooking courses and turn stale overnight.
Instead of trolling through one eatery each week,
we'll tell you what's happening at more than one place,
in the kitchen or on the floor, he told readers of
Cuozzo said with 5,000 new seats coming this fall, the
dining millions are entitled to the truth. And truth is
no longer best conveyed by the antique practice of eating
one's way through a new place every week.
Cuozzo said younger diners are no longer listening to critics
anymore. Critics lost clout to the Zagat Survey, televised
rock star chefs and the instantaneous omniscience
of the web, he said.
Cuozzo said another reason for abandoning conventional
reviews is you can't trust the critics.
Cuozzo said the mystique of old-fashion reviews was built
on the myth of anonymous visits. But all
the New York critics are spotted the moment they walk in...
No reviewer today has one-eighth the influence that Mimi
Sheraton had 25 years ago, he said.
He also blamed publicists who constantly nag critics
to review their joint because it has a new chef." In
fact, its the best reason not to bother because
if theres a new chef today, there will likely be one
He said the chef at the last restaurant he reviewed was
reported leaving for a new steakhouse downtown on the same
day that the review appeared.Of all the reviews I
filed since the start of last year, I'd take back a third
of them, he said.
The Boston Globe and
National Geographic Adventure magazine were top winners
in the 21st annual Lowell Thomas Travel Journalism Competition,
which is run by the Society of American Travel Writers Foundation
and judged by the faculty at the University of Missouri
School of Journalism.
of the Boston Globe won the Travel Journalist of the Year
award for his accounts from Cambodia, Russia, Venezuela
and the Sudan.
new fashion website which started Sept. 13, got more than
100,000 unique women visitors in its first week.
The website, which has offices in the San Francisco Bay
Area and New York, covers fashion, beauty and celebrities
coupled with embedded e-commerce, enabling women to view
merchandise from the selection of premium and luxury retailers
Users said Glam.com had the look and feel of a glossy fashion
magazine like Lucky or Vogue along with the added benefit
of being able to click on any of the site's more than 10,000
products, which are linked directly to retailer's websites.
founders, Tony and Maureen Wheeler, who publish the travel
guidebooks, are winners of the first Eric Friedheim Lifetime
Achievement Award for Travel Journalism, given by American
Universitys School of Communication and the Society
of American Travel Writers Foundation.
The award is named for the editor-in-chief and chairman
of Travel Agent magazine.
has taken over as deputy executive editor for Prevention
magazine after an 18-year tenure at Health magazine, where
she was deputy editor.
Rosemary Ellis, editorial director, said Davis will oversee
the News & Trends, Alternatives,
and Family departments, as well as assigning
and editing feature packages.
Davis is based in New York.
three-fifths (59%) of the more than 200 directors at publicly
traded companies, who responded to a survey by Directorship
magazine, say they have a formal system in place for monitoring
When asked how reputation is actually measured, board members
revealed an ad hoc approach to oversight: 37% say that informal
feedback from stakeholders is the most important factor
employed in CEO evaluation; 13% say that formal research
is important; and only two percent cite media coverage as
being most important.
"Splendid Table," public radio's only national
food program, will celebrate its 10th season on Oct. 7.
The one-hour program is hosted by Lynne Rossetto Kasper,
who talks with anyone who has anything to do with what we
eat chefs and writers, farmers and filmmakers, scientists
and historians, anthropologists and artisans, and call-in
(Media news continued
on next page)
Edition, Oct. 5, 2005, Page 4
FINANCIAL TIMES EXPANDS
The Financial Times in London has doubled the size of its
Lex column, hired an additional writer in New
York, and expanded the number of features on FT.com.
Dan Bolger, who oversees the influential column, has nine
staffers including three in N.Y., five in London and one
in Tokyo working on Lex.
Breaking Views a rival online source of business
comments, directed by former Lex editor Hugo Dixon, has
hired four more reporters for its N.Y. office. Breaking
Views also supplies information to the Wall Street Journal
Europe and the Journals new Weekend edition.
FT editor Andrew Gowers said the new Lex features on FT.com
will serve as everyday business tools for our readers
around the world.
FINANCIAL NEWS STARTS
Financial News, a weekly business newspaper that circulates
in Europe, is starting a dedicated U.S. online news service
on Oct. 4.
We aim to become a major competitor on Wall Street,
said William Wright, editor of the London-based paper, which
he pointed out has increased its audited readership for
the past five years as established financial media titles
have struggled in both the U.K. and the U.S.
Financial News Online US or FNO.US will provide coverage
of domestic financial issues for U.S. readers as well as
insight in the European securities and investment banking
FNO, which held a launch event at the Nasdaq MarketSite
in New York on Oct. 4, has opened its office in the heart
of midtown with a team of specialist financial reporters.
Dan Simon and Deborah Eisenberg of Cognito PR, who are
handling PR for FNO, can be reached at 646/495-5550.
National Journal magazine and two advertisers have apologized
for a print advertisement showing U.S. soldiers attacking
Boeing Co. and Bell Helicopter Textron ran an ad for their
V-22 showing soldiers rapelling onto the roof of a building,
which is labeled a mosque in Arabic.
All three parties apologized to the Council on American-Islamic
Relations. The Journal said the two companies ad agency
had told the magazine not to run the ad. The influential
D.C. magazine said a clerical error resulted
in the appearance of the ad.
has a new content section aimed at startups and smaller
established companies, called "Entrepreneurs"
Brett Nelson, a writer for Forbes magazine, was named section
editor. In a recent piece, Nelson offered advice to small
business owners looking to apply for loans offered by the
Small Business Administration in the wake of Hurricane Katrina.
Other stories gave advice on building small-business websites,
marketing on a tight budget, and heading off failure when
starting a new enterprise.
Paul Maidment, editor of Forbes.com, believes the new section
fills a void for online advice and information of practical
use to small businesses.
According to ComScore Media Metrix, Forbes.com reaches
more entrepreneurs than any other business news sites in
several categories including those who have started a business
in the last year or who plan to start one in the next 12
landmark findings from the How African-American Women
Define Success study show the need to target and service
African-American women differently from their general market
The study also highlights goals and accomplishments of
African-American women, their consumer characteristics and
media preferences, as well as how they define success.
Rhonda Evans or Sheila Harris, publicists for the magazine,
will provide copies of the studies on request. They can
be reached at 212/642-0676 and 642-0254, respectively.
the website of the Weather Channel, took top spot on Adweek
magazine's first-ever Website Hot List, followed
by Forbes.com, Myspace.com, Nick.com, BusinessWeek Online,
MSNBC.com, Askivien.com, IMDb, AOLMusic and HGTV.com.
To make it into the top 50, sites had to show growth in
unique audience as well as time spent per user and/or web
pages per user. To determine the top 10 sites, Adweek queried
a panel of online media executives about what sites they
liked and thought to be good places to put advertisers
The section, which appears in the Sept. 15 issue, was put
together by Patti Orsini, special reporter editor.
SUPERMODEL FINDS AN
Although household ratings for the new syndicated Tyra
Banks Show have been discouraging, show executives
are encouraged by the supermodel's nine share rating in
the women 18-34 women demographic category.
The shows viewership grew 78% from its debut to the
middle of its second week in that target demo and was up
300% over year-ago time-period averages, according to Broadcasting
Early episodes of the talk show were focused on subjects
Banks is familiar with, but lately, the hour-long show has
focused on topics, which included a discussion on whether
Banks breasts are real and another segment on sex
One tool that has helped Bank's show is a cross-promotion
with the UPN program Banks hosts, Americas Top
The tie-in began on Sept. 20, when Banks syndicated
show was featured on UPN's Americas Next Top
Model: Return to the Runway special. The next day
Banks held a Top Model reunion on her show,
which proved a hit with young women.
Edition, Oct. 5, 2005,
OF PR FIRMS
ENTERS U.K. MARKET.
Zeno Group, part
of Daniel J. Edelman Inc., has taken its first steps into
Europe with a new outpost in London.
firm has recruited Sue Ryan, chief executive of GCI Groups
London office, to head Zeno Europe. She
has also held posts with Shandwick and Hill & Knowlton.
Ryan said shes in the process of hiring talent and
leveraging the firms U.S. clients for
COVERAGE NOT CAUSE OF DELAY.
The White Houses Office of National Drug Control policy
has postponed its Oct. 4 press conference that was planned
to kick-off a drive linking marijuana smoking with poor
Rosanna Maietta, a Fleishman-Hillard
executive, told O'Dwyers the National Press Conference
event was put on hold because of a scheduling problem
for John Walters, the ONDCP head.
Maitta said the ad campaign
to educate parents about the connection between pot and
academic performance remains on target to break this month.
She denied speculation
that the ONDCP conference would be buried in
the expected wall-to-wall coverage of the Oct. 3 announcement
that President Bushs onetime personal attorney, Harriet
Miers, was nominated to serve on the Supreme Court.
ICR LEAD EDIETS.COM WORK.
RF Binder Partners and Integrated Corporate Relations have
been tapped by eDiets.com for PR and corporate communications,
and investor relations, respectively. Advertising will be
handled by Donat/Wald.
National PR and IR efforts
kicked off in late September with new ads set to break in
The Hershey Companys realignment of its marketing
communications (mainly advertising) assignments last week
does not have any impact on its PR relationships, a company
spokeswoman told ODwyers. The chocolate maker
does not have an agency of record for PR but works with
several firms, including Edelman... Financial
Relations Board handled IPO communications for client
GMH Communities Trust, as the Maryland real estate giant
priced its initial public offering slated for an Oct. 3
closing. FRB and Interpublic sister firm Weber
Shandwick guided media relations and analyst relations
for Greg Manning Auctions, as the publicly traded federation
of collectibles companies changed its corporate name to
Escala Group last week... Morgan
Marketing & PR, Irvine, Calif., has added a Phoenix-area
presence in Glendale, Ariz., under the direction of Julie
Reed, senior A/S. (623) 476-7412, [email protected]... New
York-based Gibbs &
Soell PR has aligned with Beijing PR firm Inhere
Communications. Inhere was set up by former Fleishman-Hillard
and Ketchum exec James Huang... John
Budd Jr., founder/chairman of the Omega Group, has
been re-elected to the national advisory board of The National
Association of Corporate Directors.
PR, New York/LORAC Cosmetics, for national and regional
media relations and PR.
Booth & Associates, New York/Maidenform, inti-mate
apparel, as AOR for PR. The firm's fashion and retail unit
will handle the launch of a new branded apparel collection
this year. Director Richard Goldblatt and VP Julie Masow
lead the account.
Magrino Agency, New York/TuroChef Ovens, for PR to
support its first residential oven to debut in spring 2006;
LXR Luxury Resorts, for a multi-year PR and marketing campaign
for the group's 22 properties in the U.S. and Caribbean;
Dr. Hauschka Skin Care, for product publicity and media
relations; Judith Ripka jewelry, for ongoing media outreach;
MiMaAirlines, for media relations, brand development and
marketing, and Veuve Clicquot Champagne Ice Jacket, for
PR, New York/Steve & Barry's University Sportswear,
for media relations and marcom support for the brand and
its Oct. 25th grand opening in N.Y.
The Devon Group, Lakewood, N.J./Century Consultants,
K-12 information management software, to lead its PR efforts.
Partners, Malden, Mass./Boston
Communications Group, wireless services, and Celtro, cellular
Marblehead, Mass./World Shoe Association, for PR for the
WSA Show, the industry's global trade show slated for February
2006 in Las Vegas.
Communications Group, Silver Spring, Md./ Micromuse,
real-time business and services software, for federal government
Inc., Baltimore/American Craft Council, for PR for
the 2006 Baltimore Craft Show. The Zimmerman Agency, Tallahassee,
Fla./The British Virgin Islands, for PR and promotions.
Layne & Co., Farmington Hills, Mich./The Detroit
Breakfast House & Grill @ Marchant's Row, as AOR for
Media, Denver, Colo./Denver Office of Economic Development,
for a series of writing proj-ects; The Peloton, condo community
in Boulder, Colo.; Sherrill Tree and Climbing Supply, N.C.-based
distrib-utor of recreational tree climbing products, for
a national PR campaign, and Basecamp Communities, for local
and regional media relations for launch of a new category
of affordable housing.
Marketing Group, Los Angeles/National Association
of Reunion Managers, for a national mar-keting comms. campaign.
Bohle Co., Los Angeles/Vivendi Universal Games, for
launch of combat game F.E.A.R.
Los Angeles/L.A. Latino International Film Festival, for
a PR campaign to highlight the October event. Edelman's
diversity solutions practice is han-dling the assignment.
Edition, Oct. 5, 2005, Page 6
HAS REPORTERS RANK AUTO PR.
PR operations for Daimler/Chrysler, Nissan and Volvo were
ranked the highest for media relations among auto makers,
according to a lengthy report by the Los Angeles-based Motor
Press Guild, a group of automotive journalists and PR pros.
president John Rettie, a freelance writer, said the top
three ranked auto operations were a dead heat at the top
of the rankings. But he said "they have significant
room for improvement" according to responses from the
400 MPG members and 100 other auto writers that were queried
for the first-ever report.
the bottom of the survey were Mazda, Suzuki, General Motors
departments were ranked on all aspects of PR, from response
time to press queries and frequency of press contact to
the content of media materials and structure of vehicle
plans to conduct the survey annually and is distributing
copies to automakers, including anonymous comments from
journalists critiquing the PR departments.
TURNS TO NET TO KEEP LISTENERS.
More than half of top 50 market radio stations are streaming
most of their on-air content over the Internet, according
to a survey by radio PR company News Generation. But stations
have not tapped into the Net to recruit new listeners,
according to the study.
Twenty-seven out of 50
stations said theyre streaming 90 percent of their
content, with 40 percent reporting that all content is available
on an Internet feed.
But stations said the
overall goal of streaming content is to keep listener drop-off
to a minimum, not bring in new ears. One-fourth of stations
polled said their websites are not being used to attract
new listeners, while a little over half queried said they
use the Net to hang on to listeners. Only twenty-four
percent of stations said they use PR or promotion personnel
to maintain station websites, while nearly half said programming
personnel updated their websites.
NG said research data
indicates 20 million people listen to Internet radio each
week, for an average of five and a half hours. Edison Media
Research says thats an average quarter hour audience
of about 665K people.
Associates, a New York executive search firm, has
named two associates for candidate research and outreach
Jessamyn Katz, who joined the firm in June, and Christina
Armentano. Both are recent grads.
Heyman has also named
Sara Kirby associate
for database and editorial services. She serves as editor-in-chief
of e-newsletter Positioning Online.
Bill Heyman said the staff
moves reflect a growing number of searchs in the corporate
communications arena in the U.S. and abroad.
White and Amy Lafond to VPs, Chaloner Associates,
a New York-based executive search firm focused on the marcom
sector. Lafond was also named New York practice leader.
HEADS TECH FOR OGILVY.
Luca Penati, who stepped down as Edelman's technology chief
earlier this year, has joined Ogilvy PR Worldwide as managing
director of its global tech unit.
13 years in Europe before moving to Silicon Valley. He is
based in San Francisco and reports to Ogilvy CEO Marcia
Pam Pollace to head its technology practice in July. Pollace
was VP of corporate communications for Intel, which she
joined in 1987.
Stephen Jones, who left Ogilvy in May for an EVP post to
head GolinHarris' Nintendo account.
Klenfner, VP/media director, Andy Morris & Co.,
to Susan Blond, Inc., New York, as a VP.
Hall, an ad industry veteran, has joined WPP Group
Hispanic marketing firm The Bravo Group, New York, as chief
Boorstein, independent counselor, to MWW Group, New
York, as a senior A/S.
Koch, VP of investor relations and public affairs,
Olin Corp., to Crane Co., Stamford, Conn., as director of
Pieters, chief fiscal officer, Massachusetts Commission
on Judicial Conduct, to Rasky Baerlein Strategic Comms.,
Boston, as a senior associate in its public affairs unit.
Deena Matowik, director of finance and administration, Ben
S. Cole Financial, joins as controller.
Wood, communications director for the House Committee
of Homeland Security under the leadership of now-SEC Chairman
Christopher Cox, to Fleishman-Hillard's D.C.-based government
relations unit as a senior VP in its homeland security unit.
Nevins, head of Maryland-based marketing and public
affairs firm Nevins & Assocs. since 1984, to Constellation
Energy, Baltimore, as senior VP and CMO. He continues as
chairman of N&A.
Brown, A/E, GCI Group, to Edelman, Atlanta, as an
A/E. She was formerly an A/C for Blanc & Otus. Misty
Matthews, comms. specialist, Delphi Corp., to Strat@comm,
Troy, Mich., as an A/S. Melinda
Bleau, A/E, Hass MS&L, joins as an A/E.
Siuda, senior A/E, Lois Paul & Partners, to
Blanc & Otus, Austin, Tex., as an A/S.
Gardner to senior VP, internal communications, NBC
Universal, and corporate affairs, Universal Studios. She
replaces Susan Fleishman, who left to become EVP, corporate
comms. for Warner Bros.
Bergman and Denise
DesChenes to managing directors, Citigate Sard Verbinnen,
New York. Judy Brennan
and Debbie Miller
to MDs in Chicago. Also, Andrew
Cole and Jamie
Tully to principal; Carrie
Bloom to VP; Tracy
Greenberger to director of new media, and Jennifer
Ladek to director of exec-utive training.
Biscuiti to VP, The Lippin Group, Los Angeles.
He joined the firm last May.
Edition, Oct. 5, 2005, Page 7
MIAMI BLASTS LEADERS (Continued
from page 1)
the governance task force say such codification
is required as indicated by Roberts Rules of
Order, says the boards proposal.
Miami president Mark Sell: The Miami chapter believes
that the cumulative effect of these changes would be to
consolidate power and control in the hands of a few while
simultaneously diminishing the opportunities for members
and their elected representatives to effectively participate
in Society governance.
members of PRSA are not allowed to see the Leaderserve part
of the PRSA website where the chapters letter was
posted. It can only be accessed by chapter and district
six other chapters in the Sunshine district, with membership
totaling about 1,100 are backing Miami, said district chair
Lisa Johnson. Miami is the host chapter for the national
conference Oct. 22-26.
Doe Case Given as Example
As an example of the
pitfalls when power is concentrated in the hands of a few
leaders, operating in a climate of secrecy, Sell said
that even some members of the executive committee said they
did not know of the start of legal action against a former
employee who faces charges of libel and defamation for criticizing
COO Catherine Bolton.
Legal fees in 2004 were
four times that of 2003, according to IRS Form 990 released
last month by PRSA. They grew from $20,498 in 2003 to $80,101
The Doe case
remains unsettled, according to PRSA president Judith Phair,
who has declined further comment. She was in Croatia last
week for a meeting of the PR society there.
Continued Sell: After
statements in the trade press by one or more executive committee
members that they knew nothing about it, PRSAs leadership
now says the board did indeed authorize the attorneys
hiring, said the Leaderserve posting.
The simple release
of board minutes should have put the matter to rest, yet
such conclusive proof has not been forthcoming, the
Miami is also against
the executive board having the power to hire and supervise
the executive director, believing the full board should
The statement says:President
Judith Phair asserts that this is the executive committees
prerogative. If this view was to prevail, our elected directors
would become little more than political eunuchs.
The board was accused
of limiting Assembly interaction by keeping names of delegates
and Influence Eroded
Said the chapter: We
are also troubled that over time, the power and influence
of the Assembly has eroded. PRSA has scaled back meetings
from two a year to one, marginalized opportunities (and
time) for delegates to explore issues from the floor, and
stopped issuing delegate lists in advance of the meeting,
limiting prior interchange between members. Its important
that PRSA continue to provide robust opportunities for grassroots
The chapter said PRSA
does better to operate in the spirit of Supreme Court
Justice Louis Brandeis, who said `Sunlight is the
Terms for Directors
The board, again addressing
the chronic problem of not enough members volunteering for
board positions, has proposed returning to two-year terms
after several years of three year terms.
One reason for the shortage
is that more than 80% of members have been barred from board
posts since 1973 because they are not accredited. Current
leadership has made no move to change this.
The three year term can
be a barrier to recruiting directors because of time
pressures on PR pros, said the rationale for the change.
of PR Knowledge would be abandoned and the BOK board
dissolved because the Internet has supplanted
the need for it.
New chapters would need
20 members instead of ten. Dissolved are South Georgia,
founded in 1998 with eight members in its area (inactive
since 2001) and North Louisiana, founded in 1980 with 15
members in its area (inactive since 2000).
GETS THIRD-PARTY ENDORSEMENT.
U.S. propaganda czar Karen Hughes on Sept. 29 got a ringing
endorsement in USA Today from Geoffrey Cowan, dean of the
Annenberg School for Communication at the University of
He praised her understanding
that public diplomacy is not primarily about spin.
To Cowan, the former director of the Voice of America in
Bill Clintons Administration, Hughes is using her
listening tour of Egypt, Saudi Arabia and Turkey
to change our tone so that we sound less arrogant.
USA Today noted that Cowan
wrote his piece at the invitation of the State Dept. Not
mentioned: Cowan, along with a dozen other USC public diplomacy
academics, received a briefing from Hughes and her deputy,
Dina Powell, when they visited the campus on Sept. 21.
Cowans piece is
paired with a harsh USA Today editorial that says Hughes
pitch falls flat.
ADDS F-H TO PR TEAM.
The National Hockey League, ramping up its PR onslaught
to bring back fans after a year-long lockout, has brought
in Fleishman-Hillard for media training of professional
hockey players and coaches.
Bernadette Mansur, VP
of communications for the league, told O'Dwyer's the NHL
wanted players, coaches and executives speaking with the
same messages amid media coverage of hockey's return to
The league tapped CarryOn
Communications and Rogers & Cowan to guide PR for ongoing
PR throughout the year, including its reintroduction currently
Mansur noted F-H was able
to assemble a core team of about 15 staffers to go out and
flood the clubs with training. That effort is
being led by F-H's Jim Woodcock, former VP of marketing
and communications for the NHL's St. Louis Blues who re-joined
F-H earlier this year to anchor the firm's fledgling sports
The NHL also has openings
for experienced PR pros, according to Mansur, who noted
sports executives have inquired but the league wants solid
PR savvy from applicants.
Edition, Oct. 5,
2005 Page 8
Miami chapter of PRSA and indeed the entire Sunshine district
of PRSA have performed an outstanding leadership
service in calling for governance reforms that leadership
won't provide (page one).
The chapter is incensed
at the raw power grab that the executive committee is trying
to make based on the advice of Mark Schilansky, who has
graduated from merely being a parliamentarian at the Assembly
to being an ongoing PRSA consultant. He was also ex-officio
member of the 2005 nominating committee.
Admitting the 17-member
PRSA board is unwieldly, the executive committee's solution
is to consolidate power in the EC, whose members are the
four top officers, the immediate past president, and the
Past PRSA directors have
told us that after 17 directors finish commenting on something
via e-mail, the string may run to more than 100 pages, destroying
nights and weekends of the directors.
This chaotic situation
is the result of pure regional politics, which is the biggest
burden PRSA shoulders.
to get into the act," is the problem. All ten districts
want someone on the board and there are five more seats
for the EC and two at-large.
The solution is easy
and it's not giving more power to the EC which has
abused this power (one result being the "John Doe"
Cut the board to ten directors, each one representing a
district and some of these also serving as officers.
Jerry Dalton, 1990 president, has long urged PRSA to do
this but has been ignored.
He argues that once the PRSA board went over ten people
the discussions did not improve and disorder and inaction
set in. Officers started ignoring the board because so many
opinions were being expressed.
Association staffs prefer large boards because they're
weak. It's a form of bribery of districts and members because
there are more political plums to hand out.
Becoming a national director or officer of an association
is the dream of a certain type of individual. Not only is
it a great ego trip at PRSA, but the top spots can be lucrative.
About a half million a year is spent on PRSA travel, meals,
hotels and incidentals by leaders and staff and a lot of
this is spent by the president and board members. The president
has carte blanche to travel anywhere in the U.S. and abroad
(e.g., China, Italy, London, Croatia) and have all his or
her bills paid by PRSA. A ten-member board would not only
be less unwieldy but would save members a lot of money since
each director costs upwards of $20,000.
Here's some other
reforms the Assembly should seek Oct. 22 in Miami.
It's too late for bylaws but the Assembly can pass resolutions.
It needs its own parliamentarian, or better yet, a lawyer.
Parliamentarians can't order the chair to do anything and
can't even walk out if ignored. They can leave and the end
of a meeting and refuse future jobs.
For instance, PRSA's lawyer Arthur Abelman over-ruled the
parliamentarian in 1999 when 123 delegates voted for Joann
Killeen for treasurer and 122 voted for Michael McDermott.
The parliamentarian called for another vote, noting that
249 electronic voting devices were registered and 125 votes
were needed for a majority.
Some delegates had apparently not used the devices properly
(they were just introduced) or had momentarily stepped out
of the room. In previous Assemblies, when there was a close
vote, a standing vote would be called for or even a roll-call
But Abelman over-ruled the parliamentarian and said a legal
vote had been cast. PRSA got a treasurer who was based in
Los Angeles and not one who would be based in nearby Riverside,
McDermott, who had an extensive financial background, had
promised to be a very active treasurer, noting that the
bylaws gave the treasurer no specific duties except performing
all duties incident to the office of treasurer...
He wanted these duties defined.
Killeen, working with 2000 president Steve Pisinski, was
active in managing PRSAs finances. Among other changes
that took place during their tenure, COO Ray Gaulke left
PRSA for the PRSA Foundation and CFO Joe Cussick left the
With the APR requirement
removed, the 2005 Assembly can include the 55 or
so non-APR chapter presidents who previously were barred.
We hope they attend and get back powers the chapters have
lost over the years. The presidents need to talk to each
other before the day of the Assembly.
Here's some of the things the Assembly should do:
Gain control of PRSA.org so its used to inform
members and serve as a platform for debate. A chapter president
or group can be editor or editorial board each month. Stories
like John Doe should be on the site.
Move the Assembly to Monday afternoon, ending the
costly Saturday meetings; give delegates free conference
registration like directors get.
Let the Assembly meet by phone all year long just
like the board.
Take the muzzle off board members on issues like
board size, APR-only board, "John Doe," whether
PRSA is "public" or "private." Members
deserve to know what their district directors think.
Warn national leaders not to spring big news the
day of the Assembly, such as the news that PRSA was signing
a 13-year, $6M lease downtown (2003) and that COO Ray Gaulke
was shifting to the Foundation after getting a five-year
contract to 04
End all leader/staff trips abroad to destinations
such as China, Italy, London and Croatia.
Get a new law firm and stop relying so much on legal
counsel; hire a local Miami parliamentarian.
Demand that a CPA join the staff
Demand coffee and food of some type for the coffee
break at the Assembly. Make the recording of the Assembly
available the next day to chapter presidents and the press.