The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, Oct. 12, 2005, Page 1
LAND BIG MEDICARE PACT.
A quintet of PR and consulting firms including Weber Shandwick
and Deloitte Consulting have emerged fmr a three-month review
to handle an eight-figure contract for research and commmunications
initiatives for the Centers for Medicare & Medicaid
In addition to WS and
Deloitte, Aeffect of Deerfield, Ill., which focuses on marcom
campaign measurement; ABT Associates of Cambridge, Mass.
(research), and American Institutes for Research of Silver
Spring, Md. (behavioral and social science research), have
been named for the work, which caps at $32M over four years,
Ketchum, which has been
criticized for some of its tactics promoting Medicare initiatives,
Ogilvy PR Worldwide, GCI Group and Academy for Education
Development were previously CMS go-to firms.
Under indefinite delivery/indefinite
quantity rules, a government entity will name a handful
of firms that it will use as projects develop.
The review was a full
and open competition, as such the government does
not reveal which firms pitched.
ANBENDER IS IN GLOVER
Julie Anbender, who was chief of staff to departing Public
Broadcasting Service president Pat Mitchell, has joined
Glover Park Group as a senior VP.
PBS has been rattled by charges of liberal bias
and reports that then-chairman Ken Tomlinson hounded veteran
newsman Bill Moyers into retirement. Tomlinson was succeeded
last month by New Jersey Republican Cheryl Halpern.
Mitchell announced in February that she would retire next
June when her contract was up. She made that announcement
following the controversy connected with the Postcards
from Buster flap concerning the animated bunnys
spending some time with children whose parents are lesbians.
Education Secretary Margaret Spellings complained to Mitchell
that she strongly objected to the episode because it featured
families headed by gay couples. PBS then pulled
the cited Postcards from national distribution.
Anbender, while at Burson-Marsteller, had represented PBS.
The Democratic operative was deputy director of public affairs
at the Justice Department under Attorney General Janet Reno,
and an aide to former Florida Governor Lawton Chiles.
At GPG, Anbender is to work with Joe Lockhart, who was
President Clintons spokesperson.
H&K DEFENDS ILLINOIS
After a six-month review process, Hill & Knowlton has
successfully defended its seven-figure PR account with the
H&K, part of WPP Group, beat four other firms for the
contract, which guarantees two years with two one-year options.
The PR work is worth $300K a year.
The review, which began in May, saw eight-year incumbent
H&K land two extensions worth a total of $100K as the
state considered changing billing methods and didnt
initially receive enough interest in the review.
INDIA GIVES BG&R
Barbour Griffith & Rogers has inked a $700K one-year
contract with India, which is seeking warmer ties with the
U.S. The Bush Administration heralds Indias rival,
Pakistan, as a key ally in the war on terror.
BG&R is to provide strategic counsel and tactical
planning on foreign policy matters before the U.S. Government
and select state governments, according to the pact
signed by Ed Rogers, BG&Rs chairman.
That state government effort will be focused on places
like New Jersey, which moved to restrict the outsourcing
of government information technology contracts to the Subcontinent.
Rogers was deputy assistant to the first President Bush,
and served in the Reagan White House as deputy director
of political affairs.
He reports to Indias Ambassador to the U.S., Ronen
PRSA KILLS PRINTED BLUE
PRSA, saying that technology has changed the world,
sent an e-mail to leaders Oct. 6 saying the printed 800-page
One Source directory, which contains the names, addresses,
e-mails, etc., of 20,000 members, will only be available
online starting in 2006.
There was no mention last week of this story on the PRSA
Publication of the printed One Source Directory (Blue
Book of members, Counselor Academy members, and PR service
firms) has ceased as of the current 2005 directory,
PRSA president Judith Phair told leaders.
We know that changes like this can be uncomfortable
and even difficult, Phair told the leaders, adding:
This transition to a real-time, online member directory
is a reference tool offering a greatly enhanced member benefit.
We appreciate your patience and understanding as we move
more fully into the digital realm.
(continued on page 7)
Edition, Oct. 12, 2005, Page 2
NEED TO RAISE
GAME IN CYBERSPACE.
PR people need to raise their game or risk being banned
by bloggers, Richard Edelman told a Corporate
Communications in the Age of Citizen Journalism event
on Oct. 6 at the Harvard Club in New York.
Edelman believes most PR pros just dont get the blogosphere.
He released results of an Edelman/ Technorati study that
showed only 21 percent of 821 bloggers surveyed report weekly
contact from a company or its PR rep. Half (48 percent)
say they have never been contacted by either party.
Also troubling to Edelman: only 16 percent of the attempted
PR outreach to bloggers is done on a personalized basis.
There is nothing more infuriating to a blogger than getting
a canned pitch from someone he doesnt know, according
to the Edelman CEO. That may explain why 33 percent of bloggers
in the E/T survey dont trust messages from PR firms.
Edelman said PR people need to revamp the way they operate
to succeed with bloggers. We have to learn about listening
and adopt a conversational relationship with bloggers, said
PR people, continued Edelman, arent going to make
any friends among the blogging community with hardcore pitches
and one-way street communications.
Is a Labor of Love
Dan Gilmor, the former San Jose Mercury News high-tech
reporter and author of We the Media, stressed
the importance of paying attention to bloggers. They closely
watch companies without getting paid for their work, he
noted. Bloggers can either be true enemies or great
allies, he said.
Though the blogosphere is vast, Gilmor said there may be
eight or four or ten bloggers that PR people must pay a
lot of attention to because they have great influence in
Andrew Nachison, director of The Media Center, said PR
people should not try to drive a message in
He feels it is somewhat strange for PR people
to think they can use bloggers as intermediaries
to carry their pitches.
Edelman, the biggest independent firm, sponsored the event,
which was moderated by David Kirkpatrick, technology writer
F-H STEPS UP ANTI-POT
The White House Office of National Drug Control Policy,
with the help of Fleishman-Hillards Washington, D.C.
office, kicked off its campaign linking marijuana use to
poor academic performance with the release of its open
letter to parents ad on Oct. 4.
Slugged, Marijuana Could Threaten Your Teens
Success, the ad is slated to run in Time, Newsweek,
People, New York Times and USA Today. The ad coincides with
the taking of the Standardized Achievement Test by 1.5 million
high school students. The first round of SATs began Oct.
The ONDCP ad, aimed at parents, directly links pot smoking
to lower grades. It cites a `00 survey that found teens
with a D average are four times more likely
to have used marijuana than their A student
BRUINS DRAFT RASKY BAERLEIN.
The Boston Bruins have hired Rasky Baerlein Strategic Communications
because the team doesnt want to take anything
for granted, as hockey re-opened from its lock-out,
Doug Bailey, senior VP at RBSC, told ODwyers.
Though Boston is a good hockey city, Bailey noted that
it took years for Major League Baseball to rebound from
its strike year.
RBSC is to get the word out to fans that the
Bruins are back in business. The Bruins faced off against
the Montreal Canadiens in Boston on Oct. 5. There was a
pre-game ceremony at which fans walked the red carpet into
the Boston Garden.
Bailey said his firm will be involved in various buzz marketing
and web initiatives throughout the year. For instance, RBSC
may design an instant messaging system to alert fans of
reduced ticket prices or promotional offers. He called National
Hockey League fans the most technologically savvy bunch
among all sports followers.
RBSC reports to Charlie Jacobs, executive VP of the Bruins.
The Boston PR firm also represents the Boston Red Sox and
Boston Colleges ACC marketing program.
Bailey said his former colleagues at the Boston Globe often
ask him why the Sox need a PR firm because the team could
fill Fenway Park every night.
Its the good PR that is driving those fans to their
seats, jokes Bailey.
MISERCOLA TO DEUTSCHE
Mark Misercola has joined Deutsche Bank as head of internal
communications for the Americas region. He is a veteran
of PriceWaterhouseCoopers (global communications director)
and Deloitte (northeast PR director and national human resources
Misercola, who began his career in `77 as a business reporter
for the Buffalo Courier-Express, also worked as a speechwriter
at IBM, Union Carbide, Avon Products and PepsiCo.
Korn/Ferry International handled the Deutsche Bank placement.
SC TELLS ADVERTISERS
Stanton Crenshaw has been hired to raise the awareness of
About.com, pitching it as a premier site for
The sites 24 content channels contain one million
pieces of original information. Religion & spirituality,
money, electronic & gadgets, homework help and shopping
are among About.com channels.
The New York Times Co. shelled out $410M in cash to acquire
About.com from Primedia in March.
The company made the deal to diversify its online ad base
and to market its products to About.coms 22M unique
Janet Robinson, CEO of NYTC said of the acquisition, the
opportunities for cross-promotion between its channels and
our digital properties will be additive for both businesses.
The NYTC, on Sept. 20, reported that ad revenues for About.com
rose 41 percent in August.
Edition, Oct. 12, 2005, Page 3
PEARLSTINE TO PEN BOOK
Norman Pearlstine, the Time Inc. editor-in-chief who turned
over the notes of Time reporter Matt Cooper when he was
threatened with jail, is to pen a book on anonymous sources.
Coopers notes concerned the Bush Administrations
probe into who leaked the identity of CIA officer Valerie
New York Times reporter Judy Miller was released from jail
last month after serving 85 days for not revealing her source.
She was let go after her source reported to be Vice
President Cheneys chief of staff, I. Lewis Scooter
Libby agreed to be named during a hearing.
Pearlstine, a 37-year journalist, called the decision to
cave to the court order one of the most difficult decisions
that he has ever made in his professional life.
The book, Off the Record, will be published
in 07 under Doubledays Nan A. Talese imprint.
It will deal with how anonymous and confidential
sources have been used and misused, leading to some of our
best and worst journalism, according to a statement
Pearlstine promises to provide insights into the
standards and guidelines needed to help restore journalism
and the publics faith in it.
BERENTSON IS BACK AT
Jane Berentson will return to Inc. on Oct. 24 as editor
of the magazine that was recently acquired by Mansueto Ventures.
She had been executive editor of the magazine for owners/managers
of small privately held companies for two years before leaving
for the same title at Real Simple, a Time Inc. pub.
Joe Mansueto lured her back because she is a great
manager, an experienced editor and a creative force.
He also likes that Berentson is intimately familiar
with Inc.s readers.
Prior to joining Inc. in 02, Berentson had been executive
editor of Worth, deputy page one editor at the Wall Street
Journal, editor-in-chief at On the Avenue, and executive
editor of American Lawyer.
HULBERT WRITES FOR BARRONS
Mark Hulbert, who recently celebrated the quarter-century
mark at The Hulbert Financial Digest, has agreed to pen
a monthly column for Barrons Online, a Dow Jones &
The Hulbert on Markets column will run the
first Thursday of each month and tackle knotty financial
theories and offer investment analysis.
Hulbert currently writes a three-times a week column for
MarketWatch, also owned by DJ&C.
MW and BO are involved in another bit of cross-fertilization.
Michael Kahn, whose Getting Technical column
is enjoyed twice a week by BO readers, will now be posted
on MW on the first trading day of every month.
Kahn is a guru of technical analysis, as evidence by his
most recent tome, Technical Analysis: Plain and Simple.
LOG HOMES GET EXTREME
ABC's Sunday evening smash hit, Extreme Makeover:
Home Edition will help the log home community
move beyond its Daniel Boone image.
An upcoming episode will showcase the timeless beauty
of log homes, according to Laurie Sloan, group publisher
of Home Buyer Publications, which puts out Log Home Living,
Log Home Design and Timber Home Living mags.
More than 15 million viewers will watch Katahdin Cedar
Log Homes build a house in Maine. Other contributors to
the expected log masterpiece are Rocky Top Log
Furniture and Country Critter/Blue Ridge Lighting.
The show is expected to spark an interest in log home construction.
More than 30,000 American families already call a log home
Zachary Hooper, of The Rosen Group, is promoting the program.
He told ODwyers that there is no set airdate
for the log home show, but it is expected within eight weeks.
The Los Angeles Times
will unveil a website featuring entertainment news on Nov.
1, and is considering hiring a gossip columnist to increase
coverage of hometown Hollywood goings-on.
has completed the $580 million acquisition of Intermix Media,
which runs the teen website, MySpace.com. Intermix nixed
a competing offer from ex-CEO Brad Greenspan.
upped Rick McCabe to the director of communications slot
in charge of promoting the weekly magazine as well as its
TV projects and Olympic-related events. McCabe, who was
associate director of communications, joined SI as an intern
Media, parent to Homes & Land Magazine, has purchased
Pacific Publishing and Communications of Santa Cruz, Calif.,
adding several business titles in Santa Cruz and Monterey
EBM, based in Tallahassee, Fla., said the move accomplishes
a company goal of entering the California coastal market.
Scott MacEwen continues as president of PP, which includes
the Coastal Homes group and Capitola Magazine.
EBM recently purchased the Real Estate Times, a San Francisco
said its Asia Pacific weekly circulation jumped 12.5 percent
to just under 116K copies. The magazine said worldwide circulation
grew by 10 percent to 1,038,522, according to ABC figures.
The magazine has promoted Matthew Aylmer, a nine-year Economist
veteran, to circulation and marketing director for Asia
Pacific, and Rupert Harrow to the new role of head of sales
for the region.
Ogilvy handles PR for the magazine in Asia.
(Media news continued
on next page)
Edition, Oct. 12, 2005, Page 4
CROSBY HAS PITCH TIPS,
Dont be afraid to shoot high if you have a great
story, MSNBC anchor Rita Cosby told more than 50 PR
professionals in September. And get to the point quickly
and directly, she said.
Using as a backdrop her experiences to hell and back
reporting on the Hurricane Katrina disaster, the host of
MSNBCs Rita Cosby Live & Direct advised
the audience in Norwalk, Conn.: Make the pitch right,
and attack it head-on. Keep it crisp, short; bold the key
points. Make sure it's relevant. Dont bury your lead.
Some of these sound pretty basic, but 95 percent of pitches
don't have them.
Cosby spoke at an annual event to honor the late PR executive
The program was co-sponsored by the Westchester/Fairfield
Chapter of PRSA and the Fairfield County PR Association.
You have to pitch us on what we cover, Cosby
added. So many people send us generic pitches. Im
impressed by pitches that show you're following us.
The news anchor advised against evading journalists when
the news is bad and expecting coverage of good news. If
you dodge us, it will come back to bite you, she said.
Cosby also encouraged PR pros to foster relationships with
Asked what her boss expects, she responded: Human
interest; something different. We're driven by ratings.
The key is to get something interesting. That way, you're
making the news, not just reporting it.
hell and back
Cosby, known for her scoops, said beating the competition
generally is important but there were no exclusives in covering
the Katrina aftermath.
Using her New Orleans experience as an extreme example,
Cosby said: It helps to have a sense of how our lives
are nuts. Normally our lives are really crazy. I get 300
phone calls a day and 1,000 e-mails a day. The key is to
bug us at the right time.
Back from New Orleans the morning of her appearance, Cosby
said she and her crew lived out of a car and later out of
a recreational vehicle in the flooded city. During the blackout,
they drove with their lights off to try to avoid gangs and
still had people pounding on the windshield.
One night they parked next to a neighborhood receiving
sniper fire so we didn't have to go far for our reporting,
Another night their RV ran out of gas at 3 a.m. so
the generator died, the air conditioning died, it was 100
degrees, and I woke up wondering where we were, thinking
weve been RV-jacked.
Bunking temporarily on the USS Tortuga provided only short-lived
shut-eye. Reveille awakened Cosby and her two producers
at 5 a.m.
On a personal note, referring to what she witnessed in
New Orleans, Cosby said, I saw people killed in front
of me in the L.A. riots and in Kosovo, but it was so hard
to see this.
She said she is committed to following the story and plans
to return to cover the reconstruction.
NEW YORKER COVERS WEB
Popularity of the Internet with younger audiences has caused
steady declines in readership of newspapers, wrote the New
Yorker Oct. 10, paying special attention to major cuts at
the Los Angeles Times.
John Carroll quit as editor of the paper after five years
in July. The Tribune Co., which had purchased the Times
from the Chandler family in 2000 for $8.3 billion, had cut
nearly 200 editorial staffers. The purchase also gave it
control of Newsday, Long Island; the Baltimore Sun, and
the Hartford Courant.
Daily newspapers, noted the article by Ken Auletta, have
lost 3.7M in circulation since 1960 while the population
rose 64%. Circulation is now about 55M.
Circulation scandals have hit newspapers, notes Auletta.
Newsday has had to set aside $90 million to compensate advertisers
who were allegedly overcharged.
The papers circulation fell another 9% to 439,708
for the six months to March 31, 2005, according a report
released Oct. 7 by the Audit Bureau of Circulations.
Another statistic in the nine-page article is that the
average age of newspaper readers is 53. According to the
Carnegie Corp., Baby Boomers read papers one-third
less than their parents and Generation X reads
papers another one-third less.
A Pew survey in June found that one-third of Americans
say the Internet is their main source of news. Some 1,500
dailies now have websites, according to the Newspaper Assn.
The Tribune Co., with $5.7 billion in revenues, became
the second biggest after Gannett, which had $6.6B in revenues
Newspaper chains have increased profit margins via staff
cuts but their stocks have not done well because
of fears among analysts that decline is inevitable,
The 26 papers of Newhouse, which owns the New Yorker, have
been adding to staff, he says, as well as The McClatchy
Co., which owns 12 dailies.
Auletta says that competition is forcing papers to give
the readers what they want as opposed to what
the editors want.
Dean Baquet, former national editor of the New York Times
who succeeded Carroll, told Auletta: Its not
always our job to give readers what they want. What if they
dont want war coverage or to see poverty in their
communities? Southern newspapers are still hanging their
heads because generations ago they gave readers what they
wantedno coverage of segregation and the civil-rights
chief business columnist for the Financial Times, has moved
from London to the papers New York bureau. Gapper,
an associate editor, continues to pen a weekly op-ed column.
previously Mexico bureau chief, has also moved to the Big
Apple as U.S. markets editor and page editor for FT Wealth.
Authers replaces Stephen Schurr, who has left for London
to cover hedge funds.
Peter Doral, a Lex column writer, is also set
to join the New York Bureau from London.
Edition, Oct. 12,
2005, Page 5
OF PR FIRMS
BUILDS UP BIG APPLE PRESENCE.
Tech firm Horn Group, which entered New York from its San
Francisco base three years ago, has named a new managing
director in the Big Apple and picked up a handful of new
Faust, whose BreakThrough Communications was acquired by
PFS, has joined HG as managing director of the firms
New York PR practice reporting to president/CEO Sabrina
earlier was director of communications for Lincoln Financial
Distributors, VP of marcom for InterWorld Corp. and partner
at PR firm Merritt Group.
has inked new business with Blue Titan, Portaga and Vecolicta
said the firm has taken advantage of new tax incentives
to move downtown in New York and will set up a new shop
on Nov. 1 at 55 Broad St. in the citys financial district.
She said the firm will occupy the entire 29th floor and
build its New York staff up to 40.
PR PROS SET UP HERALD GROUP.
Three D.C. PR execs, including two Bush Administration officials,
have set up The Herald Group to handle campaign-style strategic
communications and public affairs.
Matt Well, director of
public affairs for the Securities and Exchange Commission,
and Taylor Gross, a White House spokesman, join Doug McGinn,
an assistant VP at Dittus Communications, in the new venture
Well was formerly director
of public affairs and field operations for the American
Tort Reform Association and director of comms. and issue
advocacy for the Republican Leadership Counsel. Gross worked
for Bushs 2000 campaign in Austin and was deputy comms.
director for former Sen. John Ashcroft.
GUIDES CH. 11 PR.
The Torrenzano Group, New York, is counseling The Brooklyn
Hospital Center through its Sept. 30 Chapter 11 filing.
includes executive, employee and vendor communications counsel
and media relations for the 160-year-old hospital.
Richard Torrenzano noted
an increasingly difficult healthcare environment in New
York State (three other hospitals have filed for Ch. 11
and others have just closed) is presenting communications
challenges for institutions in the state.
New York-based fashion and event PR firm The Bromley Group
has added new business and named two managing directors.
Renee Watkins and Miriam
Driot have been tapped as managing directors. Driot was
with Mullen Group in Boston and Watkins was promoted from
VP. The firm has also added two A/Es.
Meanwhile, the firm has
picked up ellesse apparel and footwear; Russell-Newman intimates
and re-signed the American Image Awards for the fourth year.
Weill Associates, New York/Japan's Kumamoto Prefecture,
to create an English-language website for the southern province,
which was the loca-tion for "The Last Samurai,"
and The Iguazu Grand Hotel, Resort & Casino (Argentina),
for PR in the U.S.
Group, New York/Superfund, commodities funds, and
BSG Management, condo developer, for PR.
Tanaka & Co., New York/AeroGrow International,
for a six-figure assignment to launch a line of consumer
home appliances from the Colorado-based company.
Play Communications, New York/K'Nex Industries, construction
toys, for consumer and trade media relations and special
PR, Nanuet, N.Y./A&J Reliable, home repair;
AmerTac, home decor, and the Rockland County Builders &
Remodelers Assn., to promote its first home expo this month.
PR, Chappaqua, N.Y./3D Inc.; HealthEd; Laser and
Vericose Vein Treatment Center; MusicGiants, and Qsonix,
for PR. The Consumer Electronics Assn. has also tapped Roher
for its "digital driver" PR and public affairs
Group, East Rutherford, N.J./Bridget Dobson Studios,
for PR counsel and media relations for the launch of the
BD brand, which is slated to unveil a line of tabletop products
in late October.
Partners, Malden, Mass./The Scuderi Group, automotive
engine developer, as AOR for PR targeting media and analysts.
Topaz says as fuel prices have risen the company landed
a $2M grant from the U.S. government to develop a more fuel
Than Words, Waltham, Mass./PointRoll, online advertising
services, for North American PR. The com-pany was acquired
by Gannet Co. last year.
Communications, Washington, D.C./Fidelis Security
Systems, for marcom and public affairs support.
Raleigh, N.C./Hope Fertility Center, a New York conception
treatment and pregnan-cy research center, for PR to promote
its procedures and services.
PR, Seattle/Desert Wind and Duck Pond, Washington
and Oregon wineries, respectively, for PR.
Wilson PR, Seattle/David Foecke, chef, for launch
of the "Cafe Flora Cookbook," and Essential Baking
Co., organic artisan break and pastry, for media relations
as the company eyes expansion. TWPR has also picked up PR
work from The Parlor billiards; Trader Vic's; McCormick
& Schmick's Seafood Rest.; Simon's and Slo Joe's Bigtime
Girl PR, Los Angeles/Warren G, recording artist,
for launch of his fifth album, "In the Midnight Hour,"
in October from Hawino Records.
Communications, Los Angeles/Denis Martin, author,
for media relations for "Eating My Way to Heaven,"
and STL Vision, for web design and market-ing of its e-commerce
Edition, Oct. 12, 2005, Page 6
ADDS CATEGORIZED RSS FEEDS.
PR Newswire has gone live with categorized RSS feeds on
its media-only and public websites.
which previously had a single feed for the hundreds of releases
its sends out daily, has sorted news into groups like mergers/acquisition,
personnel announcements and media advisories, among 125
service is also available in French, Spanish and German.
technology provides a direct news feed to users who subscribe
with an RSS reader. Users are alerted as new information
is transmitted via the feeds.
BurrellesLuce has launched an integrated portal combining
several of its media services like contacts and press clippings.
The MediaConnect service
is being billed as an online communications management tool
and was set up to allow users to use its suite of services
in a single Net-based system.
It includes the companys
MediaContacts directory of outlets and journalists; MediaQ,
an analysis tool developed by eNR Services that allows users
to see recent stories by a journalist; MediaContent, the
companys flagship press-clipping service, and MediaMeasurement,
a monthly overview of coverage.
company said it plans additional upgrades down the road,
especially in the measurement and analysis arenas.
Bacons Information and its Delahaye
unit have revamped their websites, www.bacons.com and www.delahaye.com.
San Francisco-based Turning
Point Solutions picked up a Gold Award at the 19th
annual ARC Awards last month for its work conceptualizing
and coordinating the production of the September 11th Funds
Final Report. The production was written from the perspective
of both the victims and the rescue and recovery people involved
in the 9/11 attacks... Christine
Olszewski, manager of event services for Eisbrenner
PR, landed two awards at the International Special Events
Societys Spirit of Excellence Awards. Olszewski was
given a Recognition of Excellence in Membership Recruitment
and the J. Robert Pioneer Award... Weyforth-Haas
Marketing of Overland Park, Kan., brought home two
Silver PRISMs at PRSA/Kansas Citys annual awards...
Widmeyer Communications, New York, was given two Awards
of Merit from the National School PR Assn. The firm earned
honors for its Stop Bullying Now! teleconference
and resource/communication kits for the U.S. Dept. of Health
and Human Services, and honorable mention for its Schools
for a New Society Leads the Way campaign for the Carnegie
Corp... St. John &
Partners Advertising & PR, Jacksonville, Fla.,
won four awards at the Florida PR Assn.s Golden Image
Awards, including two Golden Images.
Jean Gonsoulin, a PR counselor and former VP of corporate
communications for Clear Channel Entertainment, to GolinHarris
as a senior VP in Los Angeles.
is charged with managing the firm's L.A. and San Francisco
corporate practice. She formerly headed Interpublic sister
firm Weber Shandwick's Houston office and had an earlier
stint at Hill & Knowlton.
included the U.S. Chemical Safety & Hazard Investigation
Board (crisis work) and Shell Oil, for global brand strategy.
Moniz, general assignment and investigative health
reporter for WCBS-TV, to Widmeyer Communications, New York,
as a VP and senior strategist. Moniz, who has recently consulted
for the PR firm, was a contribu-tor to the CBS Evening News
Barth, director of investor relations for Schering-Plough
Corp., to Adams Respiratory Therapeutics, Chester, N.J.,
as executive director of IR and PR.
Vitola, VP at Kaplow Comms., to MWW Group, East Rutherford,
N.J., as VP and director of the firm's sports marketing
Williamson, corporate comms. consultant and former
director of comms. and external relations for PECO Energy,
to PJM Interconnection, electrical trans-mission services,
as chief communications officer in charge of media relations
and strategic comms.
Lemoine, media director, Hambright, Calcagno &
Downing Advertising & PR, to BCF, Virginia Beach, Va.,
in that same title. Joe
Seale, director of web serv-ices for Brand Fuel Promotions,
joins as interactive project manager.
Schrum, VP of human resources and communications,
NorthWestern Corp., to Sonoco, a Hartsville, S.C.-based
global packaging company, as director of corporate communications.
Gryczan, former VP of IR for Seyferth &
Assocs., to Lambert, Edwards & Assocs., Grand
Rapids, Mich., as managing director. He was managing editor
of Crain's Detroit Business and Michigan Business.
Blum, account manager, DataMark, to Snapp Norris
Group, Salt Lake City, Utah, as a senior PR associate. Earlier,
she was at Quixote Group in N.C.
Chang, co-founder and VP of sales and marketing,
L2 Solutions, to Panache Comms., San Francisco, as business
Mehrotra to VP of investor relations, Johnson &
Johnson, New Brunswick, N.J. She replaces Helen Short, who
is slated to retire in 2006. Mehrotra was VP of worldwide
health care compliance.
Bellafiore to partner-in-charge for Eric Mower and
Associates' Albany office. He replaces Richard Lyke, who
founded the Albany office in 1997 and has transferred to
the firm's Charlotte, N.C., office.
Parks to executive VP of PR, Gilbert & Manjura
Marketing, Longwood, Fla.
Edition, Oct. 12, 2005, Page 7
PRSA KILLS BLUE BOOK (Continued
from page 1)
current online real-time member directory is both
user-friendly as well as...up-to-date, said Phair.
after Jan. 1, said Phair, members will have
access to information in the One Source Blue Book in the
Members Only portal to the PRSA website. Links will
be given to the Code of Ethics; PRSA foundation, chapter,
district and sections, and other information in the printed
told this NL Oct. 7 that savings was a major reason for
the change but not the only one. People are used to getting
materials online, she added.
Intl Assn. of Business Communicators printed its last
Worldbook of members in 2000. It invested in the TalkingBusinessNow
website that lost $1 million and caused financial hardship
of IABCs website, including financial statements,
is for members only. A member wishing to e-mail another
member cannot learn the e-mail of that member.
e-mail is sent via the IABC.
Limited So Far
Reaction to the end of
the printed Blue Book has been limited thus far. Phairs
e-mail to leaders came a day after odwyerpr.com reported
the board was considering an end to the printed Blue Book.
Some members said that
not all members are web-savvy and would have difficulty
with online-only. Its far easier and quicker
to use a printed directory, others pointed out. Phair told
this NL said that a printout of the online data could be
made for some people.
Other groups are switching
to online and many PRSA members like the change, she said.
She ruled out blast e-mailing the 20,000 members to get
their opinions on the matter.
The list of Assembly delegates,
unpublished thus far, will be given only to the delegates
sometime before the Assembly, Phair said. The list was part
of the Assembly packet until last year. Sunshine district
chapters said withholding the delegates names from
each other has blocked delegate interaction.
Phair said the $80,101
PRSA legal bill in 2004 was not just for the John
Doe case (in which COO Catherine Bolton accused a
staffer of sending a libelous e-mail to the board last Oct.
18) but for other expenses including the move to Two Federal
Reserve Plaza in downtown New York.
A 160-word statement on
Doe has now been put on the PRSA website in
the members area, said Phair. The case is still open,
Parliamentarian Mark Schilansky,
who is helping the board to draft bylaw changes, has cost
PRSA more than $10,000 thus far, she said. She is against
the Assembly having the right to meet throughout the year
by phone (which the board is legally able to do) but favors
a spring Assembly by teleconference.
Asked about the change
back to two-year board terms from three-years (after three
years of three-year terms), Phair said too many members
find three years to be too time-consuming and
The Sunshine district
(including Miami) is opposing a move to codify
the executive committees power and wants the EC abolished
and all references to it removed from the bylaws. It wants
the entire 17-member board to be involved in all deliberations.
There has been no move
to decouple the board from APR this year, Phair said, because
such a move must come from members. They must approach their
delegates and chapter directors, who approach their district
leaders who approach the board, she said.
Press seating for the
Assembly has yet to be determined, she said, because leaders
and staff dont know how the room will be set
UNDER CPRF BANNER WERE $204K.
Ads placed through the Council of PR Firms or under the
banner of CPRF totaled $204,000 in 2004.
IRS Form 990 of CPRF showed
that $44,111 was spent for ads. President Kathy Cripps said
that about $44,000 was spent in PR Week/U.S. including $30,000
for a monthly column in the magazine. The only other medium
used by CPRF itself was a $600 ad in the 2004 ODwyers
Directory of PR Firms.
Thirteen members of CPRF
paid $160K for a special 20-page section in Advertising
Age Jan. 24, Cripps said, but this money was outside of
CPRFs budget. The section, mostly written by Paul
Holmes, was based on a survey by Ad Age and CPRF and contained
a full page ad for CPRF, which Cripps said was free to CPRF.
Asked why CPRF didnt
use some other publications for its ads, Cripps said, We
have a very limited ad budget. She said the Council
decided to stick to one vehicle for its ads
but will bring the subject up to the board at its meeting
in late October.
Council revenues were
$989,525, down less than 1% from $1,049,140 in 2003.
Member GCI dropped out
last year (but may come back, said Cripps) and Cohn &
Wolfe dropped out two years ago. Both are owned by WPP Group.
Cripps pay was raised 4.3% to $285,000. Other salaries
were $131,750 and travel/meals totaled $76,820.
ENTERS U.K. MARKET.
Zeno Group, part of Daniel J. Edelman Inc., has taken its
first steps into Europe with a new outpost in London.
The firm recruited Sue
Ryan, chief executive of GCI Groups London office,
to head Zeno Europe. She has also held posts with Shandwick
and Hill & Knowlton. Ryan said shes in the process
of hiring talent and leveraging the firms
U.S. clients for European markets.
Jerry Epstein, president
of Zeno, said the U.K. office is just the first step
in our plan to build a network throughout the continent.
Foods, which announced a School Salad Days,
promotion last month, is voluntarily recalling its three
pre-packaged salad brands following a Food and Drug Admin.
warning after 11 people in metropolitan Minneapolis got
sick. Two victims were hospitalized because of E.coli that
may have come from the salads.
The FDA issued an warning
on Oct. 2 and the federal watchdog and Centers for Disease
Control are investigating the outbreak with state officials.
Edition, Oct. 12,
2005 Page 8
advertising policies of the big ad agency-owned PR firms
(page 7) are a puzzlement to us because we wonder
why these firms are spending so much on ads and so little
IRS records show $44,000
in ads by the Council of PR Firms itself in 2004. Another
$160,000 was spent in early 2005 by a group of 13 CPRF members
under the CPRF banner in Advertising Age.
In addition, we have tracked
more than $300,000 in ads by 11 CPRF members in PR Week/U.S.
since last November. Thats a half million+ in paid
Could it be that the advertising
culture of their parents has thoroughly permeated these
The conglomerates, after
seven years, have cut back on their commitment to the Council.
Their initial goals included wresting control of the ranking
of PR firms from the trade press (using the technique of
requiring no proofs of fees beyond the signature of a CFO).
Another goal was broadening the definition of PR to include
paid ads and just about any activity a PR firm engaged in.
Evidence of the pullback
is the permanent reduction in maximum dues from $50,000
to $40,000 and the loss of two big members, both owned by
WPP GroupGCI Group, whose last published figures were
$151M in fees and 900 employees in 2001, and Cohn &
Wolfe ($57M in fees and 410 employees).
At least 80% of the $928,577
in dues collected by CPRF in 2004 came from ad conglomerate
Neither the conglomerates
nor their PR firms have a lot of money to toss around these
The five holding companies have $12.4 billion in debt according
to SEC filings$4.33B for WPP; $2.49B for Omnicom;
$2.38B for Publicis; $2.27 for Interpublic, and $975M for
Interpublic, owner of Weber Shandwick, Golin Harris and
other PR firms, is teetering on financial oblivion. It just
about made the Sept. 30 deadline for restating its results
to avoid defaulting on its debt.
Omnicom (Fleishman-Hillard, Ketchum, Porter Novelli, Brodeur)
took the $600 million Bank of America account from IPG but
OMCs stock has fallen from the mid-$80s to $79
(Oct. 7). That puts it $28 below its high of $107 nearly
six years ago (Dec. 17, 1999). OMC was once able to float
interest-free convertible bonds but not any more.
As far as we can see,
every penny is being pinched by their PR wings, from agency
events to individual lunches with the press, memberships
in PR groups and subscriptions to industry publications.
Ketchum, for instance, cut its PRSA members from more than
80 in 2001 to about 30 in 2005.
The smaller and midsize PR independents, who compete against
these giants, are now seeing light at the end of the tunnel.
They can verify their fee income and employment figures,
something none of the big PR operations have been allowed
to do since 2001. We dont expect these PR operations
to return to our rankings because of the proofs we require.
Also, many (including GCI ) have stopped publishing account
lists. Their executives must put out accurate figures or
face jail terms and fines under Sarbanes-Oxley.
The independents are not laboring under a $12.4 billion
debt and have many freedoms that the ad agency-owned PR
units do not have. They have greater freedom in hiring and
paying PR pros. They can give speeches, take reporters to
lunch, hold press conferences, and subscribe to a variety
of PR industry trade publications without someone from corporate
h.q. blocking this.
We have seen five
PR publications die in the past several years including
PR Reporter, a weekly that published since 1958;
Reputation Management, the monthly magazine published six
years by Paul Holmes; the printed Inside PR weekly newsletter
published ten years by Holmes; PR Intelligence Report, published
several years by Ragan Communications, and Ragans
PR Journal, a bi- monthly. PR Quarterly, a journal of independent
thought by PR pros and academics, is 50 years old this year,
limping along on one $735 ad per issue.
No doubt they ran into the same stone wall we have for
the past five years with about 95% of the ad agency-owned
PR operations. They often limit us to two subscriptions
although they have hundreds and even a thousand or more
employees and scores of branch offices. They have spent
millions in dues to the CPRF and in ads in certain publications
but plead poverty when approached. We believe these decisions
are being made at the conglomerate level.
PRSA members (page
one) are faced with the loss of their printed Blue Book
directory of members. The worst part of this is that
leaders did not run the decision by the members via a blast
e-mail. This far-reaching decision, met with dismay and
anger by members we talked to, points up the dysfunctional
nature of PRSA governance.
PRSA leaders, showing inconsistency, say other organizations
are ditching their printed directories. But when we tell
them almost all other groups have sizable deferred dues
accounts (while PRSA books all dues immediately), they say
they dont care what other groups do. Theres
no need for PRSA to stop providing one of its most valuable
tools to members. A printed directory is far easier to use
for most purposes than an online directory (which should
also be available).
A squad of PRSA chapter presidents should invade h.q. and
find out how much money is wasted on events and projects
used by a few. The national conference, never attended by
more than 10% of members, occupies half the staff about
half the year. It probably loses a half million+ if staff
time were properly allocated (and not just the $103,122
counted for staff time at the actual conference). Theres
also no need for a half million on leader and staff travel,
hotels and meals each year. The shift of h.q. downtown was
costly and unnecessary and may be behind this latest economy