The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, Oct. 19, 2005, Page 1
LOOKS TO CURB LITTER BUGS.
The State of Georgia, plagued by litter bugs to the tune
of $14M in annual cleanup costs, is soliciting proposals
for a full-service public relations firm to
create a communications program to deter citizens from littering.
Gov. Sonny Perdue banded
together state agencies and other groups to create the Litter
Abatement and Prevention Team by executive order in July
to develop a long-term strategy for dealing with haphazardly
discarded trash. While individual state agencies have run
such programs, Perdue wants a coordinated effort.
The Peach States
Dept. of Natural Resources, which says it removes two million
bags of trash along state roads each year, is conducting
the RFP process for the contract, which is expected to run
from Nov. 15 through June 30, 2006. Gary Powell is contracting
officer ([email protected]). Budget is up to $250K.
The work includes development
of a logo, events, legislative and media relations and some
advertising. Programs like Dont Trash California,
developed by Ogilvy PR Worldwide, and the Tennessee
Trash campaign are referenced as models.
CRT WINS TANAKA.
Carter Ryley Thomas PR and Marketing has acquired Patrice
Tanaka & Co. to create a combined entity with fees in
the $10.5M range.
CRT chief and co-founder Mark Raper will serve as CEO of
CRT/tanaka. Patrice Tanaka is to hold the vice chairman/chief
creative officer and consumer practice head posts. Mike
Mulvihill, CRT president and co-founder, becomes president
of the merged firm.
Raper said the Tanaka deal is the first move in a plan
to build an agency with $20-$30M fees from clients in the
consumer, health and corporate categories.
Tanaka said her firm had the opportunity to be acquired
at least 20 times, but found CRT to be the right home because
of shared chemistry and values.
CRTs strengths are in the sports marketing, package
goods, business-to-business sectors, while PT&Co.
is viewed as expert in lifestyle, cause-related marketing
and communications aimed at women.
PT&Co.s client roster includes Target Stores,
Charles Schwab & Co., Girl Scouts, Wines from Rioja
CRT counsels Sprints NASCAR Nextel Cup Series, Wyeths
Advil and Capital One.
The new Richmond-based entity has offices in New York,
Los Angeles, Charlotte and Norfolk. Both firms are part
of the Lumin Collaborative group of PR firms.
COMMERCE PANEL TO TAKE
UP VNR BILL.
The Senate Commerce Committee will consider legislation
this week requiring continuous source identification for
video news releases as part of a mark-up session with three
The Truth in Broadcasting Act of 2005, introduced by Sens.
Frank Lautenberg (D-N.J.) and John Kerry (D-Mass.) and backed
by several other prominent Democrats, is an amendment to
the Communications Act of 1934 aimed at making sure the
source of prepackaged news stories is clear
to viewers of broadcast and cable channels.
The source of video material, be it government or another
non-news entity sources, is required to be visible for
the entire duration of the prepackaged news story.
In the example of a government VNR, the statement Produced
by the U.S. Government must be conspicuous.
Radio and audio programming must audibly inform the
audience of the sources under the new rules.
The FCC would be given the power to determine design, presentation
and additional language for disclaimers.
WROBLESKI MOVES TO IP.
Ann Wrobleski has joined International Paper as VP-PA at
the forest products companys Washington, D.C., office.
She had been at the American Forest and Paper Assn., responsible
for international affairs.
Wrobleski took the AF&PA post in `03. She was running
her own firm, Halliday Inc., after exiting the COO job at
Jefferson Waterman International.
PRSA MEMBERS RAP END
OF BLUE BOOK.
Rank-and-file PRSA leaders and members have voiced loud
opposition to the proposed stealth scrapping
of their annual directory of members. Directors may be reconsidering
With member opposition growing, PRSA president Judith Phair
and director Mary Barber said Oct. 14 the board is still
finalizing plans to kill the 800-page directory
and will discuss it with the Assembly Oct. 22 and then the
PRSAs website makes no mention of this issue.
Board plans to withhold news of the directorys demise
until the Assembly Oct. 22 were stymied by a tipster who
told this website Oct. 5. PRSA at first denied it but sent
an e-mail Oct. 6 to leaders saying publication of the directory
The Miami Herald on Oct. 10 reported in a major story complaints
by PRSA/Miami that PRSA is too
(continued on page 7)
Edition, Oct. 19, 2005, Page 2
PENTAGON DEFENDS STAGED
The American troops who spoke with President Bush are proud
of the opportunity to discuss their service with the Commander-in-Chief,
said a statement from Pentagon spokesperson Lawrence DiRita
after news broke that the soldiers were prepped
for the Oct. 13 video conference with the President about
progress made in the occupation of Iraq.
DiRita called the videoconference that hooked the President
up with troops in Tikrit technologically challenging
and it required organization and preparation.
The soldiers, he continued, were advised as to the
issues they should expect to discuss and decided among themselves
who would speak to each issue as it may arise.
They were prepped about likely questions to make them feel
at ease during an obviously unique experience, DiRita
said. No one intended to tell them what to think or
how to express themselves.
DiRita regrets any perception that they were told
what to say. It is not the case.
AICPA COUNTS ON ASHCROFT.
The American Institute of Certified Public Accountants has
hired John Ashcrofts Ashcroft Group as its Washington,
Juleanna Glover Weiss is heading the AICPA account at the
firm of former U.S. Attorney General, Missouri Senator and
Governor John Ashcroft. He formed AG with his former chief
of staff David Ayres.
Weiss has top Republican connections as evidenced by her
press secretary work for Vice President Dick Cheney, Clark
& Weinstock background repping the Iraq Governing Council
and publicity director role at Rupert Murdochs Weekly
Weiss also handled PR duties for former New York City Mayor
Rudy Giulianis U.S. Senate Exploratory Committee that
was formed to mull a race against Hillary Clinton.
AG supplements an already heavy team of AICPA communicators.
That roster includes James OMalley, senior VP/public
affairs and Janice Maiman, VP-comms.
EDELMAN GIVES LEVITZ
CH. 11 COUNSEL.
Edelman is guiding Chapter 11 communications for retailer
Levitz Home Furnishings, which filed for bankruptcy protection
last week to restructure its operations and finish cost-savings
programs began in April.
The company, which operates 112 furniture stores mostly
in the Northeast and on the West Coast, emerged from bankruptcy
protection after three years in 01.
John Dillard and Richard Mahony of Edelmans financial
unit are handling the account.
Levitz has arranged for an incremental credit facility
of $25M as part of a $90M debtor-in-possession facility
from GE Capital. The company said it has reduced costs by
nearly $40M after several initiatives.
Woodbury, N.Y.-based Levitz has asked the U.S. Bankruptcy
Court for the Southern District of New York to approve plans
to honor all customer contracts and deposits, to maintain
payroll and employee benefits, and implement a severance
program in the event of layoffs during the restructuring.
HUSK JENNINGS GALLOWAY
On Ideas, a marketing communications firm, has purchased
Husk Jennings Galloway & Partners in Jacksonville, Fla.
HJG&P has been in business for more than 25 years.
It counts General Electric and Baptist Health as clients.
Melanie Husk and Del Galloway, the former PRSA chief, will
assume positions at OI. Gary Husk has decided to concentrate
on his fine arts businesses.
OI is headed by Tom Bolling and Frank Constantini. Both
moved to Jacksonville earlier this year.
Bolling helped found the Wolf Group and was a partner in
Real, a Toronto ad agency. He has counseled IBM, Eastman
Kodak and Uniroyal
Constantini was the No. 2 creative at the ad agency formerly
known as J. Walter Thompson. He developed campaigns
for Sony, Burger King, Hallmark and Ford Motor.
QORVIS PITCHES SAUDI
Qorvis Communications is promoting Saudi Arabias assistance
to victims of the Oct. 8 earthquake that took the lives
of at least 30,000 people in Pakistan and India.
King Abdullah, according to the statement distributed by
the Washington, D.C.-based PR firm, has ordered an airlift
to ship an uninterrupted supply of food,
medicine, tents and blankets to the region.
He has dispatched a medical team from the Kingdoms
Ministry of Health and the Saudi Red Crescent Society to
Pakistan, a fellow Muslim state, to get a reading of
The Saudi Embassy in Islamabad is coordinating the effort
with the International Federation of Red Crescent and
YOUNG HEADS PR AT PERDUE.
Julie Young, senior director of corporate communications
and public affairs for ConAgra Foods, has left for a VP
slot at Perdue Farms in Salisbury, Md.
DeYoung joined Omaha-based ConAgra in 1999. She earlier
held PR posts with the National Turkey Federation, Rhea
& Kaiser Marketing Comms., Fleishman-Hillard and Bader
Rutter & Assocs. in a 20-year PR career.
At Perdue, she heads media and community relations, internal/external
comms. and serves as the companys primary spokeswoman.
The VP post was vacant.
CALLAHAN TO F-H.
Dan Callahan, who was PR director at RBC Dain Rauscher investment
house in Minneapolis, has joined Fleishman-Hillards
headquarters in St. Louis. He will handle F-Hs long-time
client, Emerson Electric.
Callahans final accomplishment at Dain was handling
the smooth transition at the CEO spot as Brian Peters gave
way to John Taft.
The seven-year Dain veteran held PR posts at Delta Dental
and National Car Rental.
Callahan began his career as a reporter in New York covering
advertising and marketing for The Gallagher Report.
Edition, Oct. 19, 2005, Page 3
SUN-TIMES CRITIC BARRED
Chicago PR counselor Margie Korshak phoned Hedy Weiss, a
Chicago Sun-Times theater critic, to tell her not to attend
an Oct. 10 news conference to announce the Windy City production
of The 25th Annual Putnam County Spelling Bee.
Korshak told ODwyers her client, producer David
Stone, did not want Weiss there. I did not disinvite
her, said Korshak, the producer did.
Korshak had nothing more to say about the affair. She did
say an account of the flap in the Oct. 10 Sun-Times is accurate.
The paper reported that Weiss showed up at the Drury Lane
Theatre Water Tower Place, but was denied entry by a Margie
Korshak Inc. staffer
Lewis Lazare, S-Ts marketing columnist; Chicago Tribune
critic Chris Jones; ex-Trib critic Richard Christiansen
and Korshak were called on the stage by Stone to spell words.
During that spelling bee, Stone called Weiss name,
and then said she could not make it because she was in detention.
Stone told the S-T that Weiss was locked-out because she
acted erratically and unprofessionally at a
press conference earlier this year. He denies barring
her for a mixed review of another one of his productions,
In a written statement, Stone said he loves the S-T, which
has been extremely supportive of my productions, but
I couldnt tolerate Ms. Weiss inappropriate behavior
again today when I was playing host to very important members
of the theatrical community.
The statement said Stone chose to make light of Weiss being
held in detention. We have also decided to withhold
her juicebox, it read.
Weiss dismissed Stones statement as infantile.
Weiss said she was perturbed at the earlier event because
she believed the Tribune was being favored over the S-T.
S-T editor-in-chief, John Barron, slammed Stones
move to bar Weiss as a bush league stunt.
Korshak told ODwyers that she still works for
WSJ SLIMS DOWN.
The Wall Street Journal will reduce the width of its paper
to 80 percent of its current size in January 07 as
part of its $100M overhaul.
The paper will shrink from 15 to 12 inches wide
the size of USA Today to cut newsprint cost. The
length will remain the same.
The smaller paper is expected to be more appealing to readers
who are daunted by the WSJs current size, said Peter
Kahn, CEO of Dow Jones & Co.
The new WSJ is to have shorter stories and fewer jumps.
Some statistical info will be moved to wsj.com to provide
more printed space for news analysis.
The number of pages in the smaller paper will rise from
the current average of 54 pages to 56 or 58.
The changeover will cost DJ&Co. $43M with the biggest
cost connected to retrofitting the WSJs 19 press at
17 printing sites.
N.Y. TIMES TO LAUNCH
FREE MOVIE PUB.
The New York Times plans to unveil a free, national entertainment
magazine to be distributed at Loews movie theaters beginning
The pocket pub, called OnMovies is slated to
be published 18 times a year, beginning on Dec. 16, and
will feature content from the Times culture desk and
The Times said 1.25 million moviegoers in major markets
will receive the mag when they buy tickets. Cities are limited
to New York, Chicago, Los Angeles, San Francisco, Boston,
Washington, D.C., Dallas and Seattle.
The publication will be half editorial, half advertising,
and contain 11 sections, from the top 10 movies to previews
of upcoming films, features, Times reviews and DVD releases.
CONDE NAST SETS DATE
FOR MENS VOGUE.
Conde Nast said it will launch Mens Vogue in April
2006 with a special spring issue.
The bi-monthly magazine will be printed regularly beginning
in the fall 06 and CN said it expects frequency to
increase to ten times a year by 2007. The company predicted
the fall 06 issue will sell about 150K copies on the
newsstand and contain 164 ad pages.
Jay Fielden is editor-in-chief with Vogue editor Anna Wintour
tapped as editorial director.
Cover price is $4.95 with a rate base of about 300K, Conde
DEFENSE MAGAZINE PLANNED
PostNewsweek Tech Media plans to unveil a new magazine in
January catering to military and government systems pros
within the defense and intelligence sectors.
Defense Systems will be sent to 40,000 D&I professionals
and managers that control policy and budgets for defense
systems. A web site will complement the print edition, which
will appear six times a year, PNTM said.
The Dept. of Defense is predicted to spend close to $30B
on IT and communications systems this year, making it the
No. 1 buyer in the world.
Aviation Week Group
said Overhaul & Maintenance magazine will expand publication
to 12 times a year in 2006 with separate January and February
AWG said O&M reaches over 50,000 readers worldwide
who are executives and managers at airlines, third party
maintenance centers, military/government aircraft operations,
manufacturers and suppliers.
49, was promoted to president of TV Guide Publishing Group,
effective Oct. 17. He joined the company in 2002 from Gruner
+ Jahr USA.
of consumers believe advertisers pay for magazine mentions,
according to a survey conducted by Starcom, which is part
of Publicis Groupe.
Starcom polled nearly 700 magazine readers.
(Media news continued
on next page)
Edition, Oct. 19, 2005, Page 4
REED PLANS NEW PHARMA
TITLE FOR ASIA.
Reed Business has unveiled plans to launch Pharma Asia,
a bi-monthly magazine slated for a January 2006 debut targeting
the Eastern pharmaceuticals sector.
Initial reach is estimated at 10,000 readers across Asia,
according to the publisher.
Content will include features and analysis of the pharmaceutical
industry in Asia, along with content from Reeds U.S.-based
Science Group, including Drug Discovery & Development,
Genomics & Proteomics and BioScience Technology.
Tanuja Koppal is editor-in-chief of Pharma Asia. She said
in a statement that the Asian pharma market is experiencing
robust growth creating a need for information on drug discovery
Rich Vallari ([email protected]), publisher of
the U.S. Science Group, oversees U.S. sales for the Asia
ECONOMIST SEES GAINS
The Economist said its Asia Pacific weekly circulation jumped
12.5 percent to just under 116K copies. The magazine said
worldwide circulation grew by 10 percent to 1,038,522, according
to ABC figures.
The magazine has promoted Matthew Aylmer, a nine-year Economist
veteran, to circulation and marketing director for Asia
Pacific, and Rupert Harrow to the new role of head of sales
for the region.
Ogilvy PR Worldwide handles PR for the magazine in the
SCIENCE INTEREST OUTWEIGHS
WPP Group ad agency JWT has identified a new segment of
consumer with a heightened interest in science and related
issues which it has dubbed Leonardos. JWT, in
a study with Seed Media Group, found this group to be young,
educated, early-adopting consumers with a buying power estimated
at $40 billion. JWT pegs the group at around 15 million
people in the U.S.
In addition to science, Leonardos also have a keen interest
in TV, music, politics and current events, the study found.
The two companies also found that three out of four Americans
have a greater interest in science today than five years
ago. This trend is driven by an interest in the future and
health. The study found that Americans trust scientists
more than religious leaders, politicians or celebrities.
Only doctors ranked higher than scientists on the trust
EBM BUYS COASTAL
Endurance Business Media, parent to Homes & Land Magazine,
has purchased Pacific Publishing and Communications of Santa
Cruz, Calif., adding several business titles in Santa Cruz
and Monterey Counties.
EBM, based in Tallahassee, Fla., said the move accomplishes
a company goal of entering the California coastal market.
Scott MacEwen continues as president of PP, which includes
the Coastal Homes group and Capitola Magazine.
MINORITY STAFF, COVERAGE
TO BE FETED.
The Honolulu Advertiser and Argus Leader (Sioux Falls, S.D.)
are the winners of the fourth annual Robert G. McGruder
Awards for Diversity Leadership. The papers will be honored
at an Oct. 27 lunch by the Associated Press Managing Editors,
which partners with the Freedom Forum for the honors. Awards
are based on content and staff makeup.
Fifty-three percent of the Advertisers staff and
48 percent of its managers are minorities. The Argus was
honored because, although minorities make up only 6 percent
of its readership, the paper staffs nearly twice that percentage
of minority journalists.
The Advertiser was noted for covering native Hawaiian issues,
while the Argus coverage of Native Americans was singled
out by the awards committee.
formerly VP for issue management at Agnew, Carter, McCarthy
and now a homeland security consultant, has become a popular
blogger on the HS industry and drawn accolades from CIO.com.
His weblog is at Stephensonstrategies.com.
Stephenson told O'Dwyers that hes looking for
news from companies in the field, especially technologies
that also provide other benefits in addition to improving
security, as well as review copies of books.
He can be reached via e-mail at [email protected].
deputy editor at CondeNet, has been named editor-in-chief
of Style.com and Men.Style.com. He reports to CondeNet editorial
director Jamie Pallor.
Style.com is the online portal for Vogue and W., while
Men.Style.com serves GQ and Details.
formerly publisher of Child Magazine, has joined ConeNet
as publisher of both the Style.com portals. She reports
to Dee Salomon, SVP and managing director of the Syle sites.
All are units of Conde Nast.
a former VP at Robinson Lerer & Montgomery, has joined
the New York Times Co. as VP/strategy and operations for
Deb Ohrn was
named editor-in-chief of Meredith Corp.s Creative
Collection, a division of Better Homes and Gardens.
was promoted to editor of the Your Money section
in the Chicago Tribune.
has rejoined Tooling & Production as editor-in-chief.
editor of the Hot Stuff column in US Weekly,
was suspended after he was charged with trying to seduce
an FBI agent posing on the Internet as a 13-year-old girl.
has been named VP/marketing and communications for ABC Radio
He joins from Clear Channel Radio.
Edition, Oct. 19,
2005, Page 5
OF PR FIRMS
SMITH & ASSOCS. IS FOR SALE.
Robert Smith & Assocs., the multicultural PR boutique
in Rockton, IL, is up for sale. CEO Robert Smith told ODwyers
that the sale price for the seven-year old firm is in the
provided a client list that includes Jordan Productions,
ChiroPractice, comedian Tony George, The 15 Second Principle
Co., Neil Boyd Photography, Breastimplants411.com, Eloquence
Press, International Entrepreneurs Assn. and Intl
Black Entrepreneurs Assn.
says he is selling the shop because of health issues
and family matters. He is at 815/633-3375.
ADDS TWO IN L.A.
Manning Selvage & Lees Los Angeles office has
hired Disney Co. veteran Michele Nachum to promote the Golden
State's First Lady Maria Shriver.
Nachum will publicize
next months Governor and First Lady's Conference
on Women and Families, and educate Californians about
the state's disaster preparedness programs. At Walt Disney
Parks & Resorts, Nachum handled global media relations,
including media relations for the opening of the Hong Kong
MS&L also added Shad
Balch to its line-up. He served in Gov. Arnold Schwarzeneggers
administration as comms. director for the California Dept.
Balch will work on the
California State Lottery account. Both executives are part
of MS&Ls social marketing practice.
Independent New York firm Rubenstein
Associates is promoting a book authored by a top
Omnicom PR executive.
chairman and CEO of OMCs Diversified Agency Services
unit, which oversees Fleishman-Hillard, Ketchum and Porter
Novelli, has penned Instinct: Tapping Your Entrepreneurial
DNA to Achieve Your Business Goals (Warner Business
The former cellular biologist
wrote the book about genetics, personality and entrepreneurs...
Communications, a Harrisburg, Pa.-based marcom firm,
has changed its name to Momentum Communications following
the sale of parent company Morehouse Publishing.. The firm,
founded as Quigley & Assocs. in 1977, took the name
Morehouse in 1995 when it affiliated with Episcopal publisher
Morehouse Printing. MP was sold this month...
Levine, who ran food and restaurant PR firm Levine
Group PR since 1998, has joined Schramsberg Vineyards in
Napa, Calif., as PR and marketing manager. Levine closed
his firm this year to follow his dream of working
hands-on in the wine business, according to Patti
Londre, whose firm handles Schramsberg...
Shandwick brought a cranberry bog to New Yorks
Rockefeller Center this month as client Ocean Spray broke
a new ad campaign.
WS Cambridge, Mass.,
office created the Big Apple Bog with 2,600 pounds of the
fruit for a four-day event with cranberry growers. Ocean
Spray wants to reintroduce the cranberry so people think
of the fruit beyond the Thanksgiving tradition.
New York/MaxMD, entity overseeing .md Internet domain names
worldwide, for launch PR tar-geting the medical sector.
The company handles web development services in addition
PR Worldwide, New York/General Steel Holdings of
Beijing, China, for investor relations and PR. The company
makes 40 percent of the steel used to produce agricultural
vehicles in China.
PR, New York/AlphaTrade.com, as AOR for the real-time
financial data and applications provide.
PR, New York/Branded Media Corp., prod-uct placements;
Lincoln Square BID, business improvement district, for PR
and event management; O'Connor Capital Partners, for media
relations; Access Media, for brand awareness work and publicity;
Longview Capital Advisors, for media relations, and Richard
Bloch Architect, as AOR for media relations.
Crenshaw, New York/Playtex Products, for a cause
marketing campaign with Gold 'N Fish Marketing featuring
its Playtex Living Gloves for Breast Cancer Awareness Month.
Stylists and doormen at selected New York salons and buildings
this month wore special edition pink gloves as part of the
Hammond & Associates, New York/Great Performances;
Great Wolf Lodge (Poconos);
OceanSide, Pompano Beach, Fla., development; Red Mountain
Spa (Utah) and Tropicana Casino and Resort (Atlantic City,
Communications, New York/Amity Entertainment, production,
distribution and licensing, for PR for trade media relations
for the new company.
& Pulleyn, Rochester, N.Y./Clover Capital Management,
to update its brand strategy and creative platform. CCM
has $2.5B under management.
Group, Waltham, Mass./Context Web, online advertising
services; iCode, business applications; QlikTech, business
software; Ropes & Gray, law firm, and RSS Investors,
investment fund focused on really simple syndication technology.
Baerlein Strategic Comms., Boston/Museum of Science,
for strategic counsel, public affairs and comm-unity/media
relations to boost its audience on a local and national
level. The museum, which is home for the National Center
fo Technological Literacy, hosts 1.5 million visitors annually.
Relations Board, Chicago/North Pointe Holdings Corp.,
as AOR for investor relations. The Reynolds Comms. Group,
Chicago/BabyBjorn AB, infant and toddler products, for strategic
comms. in the U.S. and Canada, including new product launch-es.
Baby Swede of Cleveland is the sole distributor for the
company in North America.
Simi Valley, Calif./Amax Inc., for PR for a new line of
Systec digital video devices. Morgan Marketing & PR,
Irvine, Calif./Harry's Pacific Grill, for PR for planned
launch of three locations.
Edition, Oct. 19, 2005, Page 6
IPO COULD REACH $55M.
Vocus Inc., the six-year-old PR software maker which registered
to go public in June, said last week that its initial public
offering will consist of five million shares priced between
$9 and $11. That makes the planned IPO worth up to $55M,
according to its latest filing with the SEC.
said in June that the IPO could be worth up to $40M. The
Forbes, Md.-based company staffs 170 people and sells its
communications software to 1,100 customers on monthly and
plans to use IPO cash to pay down debt just under $7M and
for possible acquisitions.
has not been profitable since its inception posting losses
of $3.6M in 2003, $2.7M in 2004, and $1.6M through June
BOOST DEMAND FOR PR VIDEO.
Online PR video hosting and distribution company The NewsMarket
saw a surge in activity from newsrooms downloading content
from its servers in the wake of disasters in the U.S. and
abroad over the last few months.
For September, the company
saw 3,200 assets downloaded from 300 media outlets for Katrina
content alone. TNM said 484 journalists registered on the
companys site to download free video for news reports.
More than 200 reporters from mainstream outlets downloaded
American Red Cross video, with the most popular clips being
B-roll of damage, survivors at shelters and victims speaking
of the disaster.
At the outset of the South
Asia earthquake this month, news and information from UNICEF,
the World Bank and U.S. State Dept. was requested by 50
Shoba Purushothaman, CEO
of New York-based TNM, said such events have been powerful
catalysts for newsrooms to embrace on-demand technology.
Jim Dunton, a former sales director for Factiva and
eight-year veteran of its Dow Jones parent, has joined Bacons
Information as VP of business development for the
western region. The California native will play up Bacons
products on the West Coast... The
Newsletter on Newsletters is accepting entries for
its 33rd annual awards competition, with four categories
of potential interest to PR professionals association,
organization, corporate-internal and corporate-external.
There are also categories for websites. Enties are being
accepted through Nov. 15. Info: www.newsletterbiz.com.
Communications Group, New York, recently managed,
booked and produced a satellite media tour for Martha Stewart
and her new book The Martha Rules.
The Scene Productions, Los Angeles, produced video
highlights packages for the American Medical Assn., Paramount
Home Entertainments release of No Direction
Home: Bob Dylan and Virgin Records release of
a Jermaine Dupris music video.
LOOKS FOR PR HELP.
AECOM, the Los Angeles-based design and engineering firm,
is hunting for a chief communications officer to report
to CEO John Dionisio, who took over the helm on Oct. 1.
The company has projects in more than 60 nations.
PR executive will be based in New York and responsible for
reputation management, Sarbanes-Oxley compliance, crisis
PR, media relations, advertising and government affairs.
specs call for an individual who is a thought-leader, and
one whose viewpoint is sought by others. AECOM wants somebody
with at least 20 years of experience to fill the slot. The
ideal candidate would have been either the No. 1 or No.
2 person in the corporate communications department of a
publicly traded company.
Schwartz is handling the search. She is at 203/544-2227.
Shaw, VP of communications for the NBA's Utah Jazz
franchise, has moved on to homebuilder and mortgage financier
KB Home, based in Los Angeles. Shaw, an 18-year PR veteran
who earlier in her career ran her own consultancy, heads
external comms., PR and national media relations for KB,
which posted a record third quarter profit of $227.5M, up
93 percent from '04 on the strong housing market. The company
ranks as the No. 5 homebuilder in the U.S. by market value,
according to Bloomberg.
In addition to the Jazz,
Shaw headed corporate
comms. for the Larry H. Miller Sports and
Entertainment Group, owner of the Jazz, minor league baseball
team Salt Lake Stingers, and LHM
Advertising, among other holdings.
Her sports background
precedes her stint with the
basketball franchise and stretches back to the 02
Olympics in Salt Lake City, when she was chief
comms.officer for the Salt Lake Organizing Committee.
Carballo, a veteran of Coopers & Lybrand (now
PriceWaterhouseCoopers), Arthur Anderson And Deloitte, to
consulting and technology firm Auxis, as director of business
development, marketing and PR based in Coral Gables, Fla.
Jacobson has left Karwosky & Courage for a
counselor post at Exponent PR, Minneapolis. He is
assigned to the firms Nestle Purina and Intervet
accounts. Lisa Carlson, a corporate comms. staffer
for DeCare Dental, joins as an associate on the United Health
Foundation and Novartis Animal Health accounts.
Burns to senior VP and head of consumer PR for Creative
Partners, Stamford, Conn.
to senior VP and agency principal for
Stephen Gordet Assocs., Miami. The firm has changed its
name to Gordet & Schmidt, Inc., Advertising and PR to
reflect the promotion. Schmidt joined in 02.
Sieben and Sally
Staab to VP/account group leaders, Weyforth-Haas
Marketing, Overland Park, Kan.
Edition, Oct. 19, 2005, Page 7
MEMBERS RAPE END OF BB (Continued
from page 1)
and its executive committee wants too much power. The Sunshine
district wants the EC abolished.
Barber defended the switch to an online-only directory as
taking advantage of modern technology and cutting
back on paper use, a national PRSA leader (who asked
not to be identified) said it was absurd to say that the
four-step process needed to get online data was as easy
as picking up a directory.
the leader: To use the online version, first I have
to be online or get online. Then I have to get to the PRSA
website, log into MemberNet, and then create search criteria.
Then I can only get ten members at a time, look at those,
click onto the next ten. It takes time. Then you dont
have anything to refer to unless you want to print out the
leader also criticized failure to solicit any kind
of input from members about this major change.
senior members told this NL that claiming an online version
was better than a printed directory was bizarre
and illogical and killing the directory was
one of the worst things PRSA could do.
senior member said: The Blue Book is the main thing
I and others get out of PRSA. It holds the Society together.
Killing it is committing suicide.
Possible End Not on PRSA Web
The PRSA boards
decision that publication of the One Source directory, which
includes the BB, has ceased has not yet been
put on PRSA.org, PR Industry News, PRSA News, or the Media
Phair said there will
be no blast e-mail informing the 20,000 members of this
decision nor any attempt to ask their opinion about it.
Mary Barber, director
of PRSA who heads a firm in Anchorage, praised the new online
directory of members in a Q&A distributed to PRSA leaders.
Her statement said: This
is a great opportunity for our members that takes advantage
of technological advances and provides members a wonderful
benefit thats a better use of their dollar.
They get a directory
thats available at any time, more up to date and accurate.
It offers them tremendous flexibility and the opportunity
to find information they need quickly.
advantage of technology to provide our members a really
terrific product. Finally, were also being environmentally
sound by cutting back on paper use. Member response has
been tremendously positive with many members wondering why
A national leader
of PRSA, who asked not to be identified, said Using
MemberNet cannot be compared to using the directory to look
up a name.
Its a four-step
process at best that can take several minutes, the
PRSA leader said, asking, How can that be more efficient?
The leader, calling use
of the current online directory a slow and cumbersome
process, said: I can pick up the BB and scan
the list of members of Counselors Academy pretty quickly...PRSA
is shifting the burden of printing all or part of the BB
The battle over the proposed
bylaw that would codify the powers of the executive
committee of the board (top five officers and COO) was described
by Herald reporter Christina Hoag. She said the 200-strong
Miami chapter is against a move it says would
dangerously consolidate power in the national organization.
The Sunshine district,
headed by Lisa Johnson, wants the EC abolished and all references
to it deleted from PRSA policies and procedures.
Ron Fredman, president
of the 200-member Kansas City chapter, said his chapter
supports the Sunshine district in its battle against consolidating
power in the hands of an executive committee.
He wants the Assembly
to return to a deliberative body with full and year-round
opportunity to influence the direction of our organization.
The Herald article, running
in the Monday business section, quoted the Miami chapter
as saying that defining the EC as the efficient and
flexible extension of the full board would turn the
rest of the board into political eunuchs and
encourage a climate of secrecy.
Sunshine also wants the
full board to hire the COO and not just the EC. You
want your COO to be accountable to everyone, said
The chapter told the Herald
that the power of the Assembly has eroded over
the years, cut from twice a year to once, and that time
needed for debate has been cut by leaders speeches.
National has blocked interchange between delegates
by keeping their names secret, the Herald was told.
Phair said she did not
believe the debate would cast a pall over the conference,
as the paper phrased it.
some controversy, she told Hoag. Thats
what the Assembly is about. The Miami people have been wonderful
about the conference.
Admin. Expenses Discussed
The Q&A also took
up the question of whether any information had been removed
from the 2004 audit, denying any such removal.
The 2004 audit removed
allocated expenses from 13 categories of spending and provided
one total under administration$2.2 million.
Figures in the 2003 audit were restated following the removal
of $2.01M in overhead costs from the same categories.
The revised 2003 audit
showed publication costs as $970,726 instead of $1.47M as
previously stated. Backed out was $454,838 in
overhead. Profits on awards, shown as $54,000 in the 2003
audit, were restated as $140,000 in 2003.
Says the Q&A: Why
were substantial overhead expenses removed from the 2004
PRSA audited financial statement?
There was no actual
removal of funds; these numbers were restated in the 2004
and 2003 audited statements to remove, for better clarity
of disclosure, the allocation of corporate administrative
expenses to the various functional areas.
is now shown as a separate, all-inclusive line item on the
Statement of Revenues, Expenses, and Changes in Net Assets.
Edition, Oct. 19,
2005 Page 8
planned demise of the PRSA Blue Book of members (page one)
does not spring from a love of technology but from financial
Production of the 800-page
directory is both difficult and expensive.
The directory for many
years did not come out until mid-year or later. Hit with
a $1.1 million loss in 1999-2000 (to make up for years of
balance sheet juggling) plus the usual late directory, PRSA
skipped the 2000 edition. It got back on track with the
next one which came out in February, 2001.
Senior members tell us
PRSA has not done a good enough job selling ads in the directory.
The 2001 directory, for instance, had nine pages of ads
including a heavy stock insert by Porter Novelli.
The 2005 directory has
six full page ads and seven pages of house ads, some of
which should have been paid ads. The Green Book, part of
the One Source directory, has 24 pages of service company
PRSA, dominated by
its accredited members, missed the boat on big ad money
and big dues money that was there for the asking in the
Bob Dorf, 1991Counselors Academy chair, gave PRSA 25 reasons
for having an offshoot that would have firms instead of
individuals as members.
He said the PR counseling business was the largest in the
U.S. without a trade association.
His white paper noted the benefits enjoyed by firms in
other countries including keeping files on member firms
for clients; helping clients find the right firm; enforcing
practice standards, identifying problem or non-paying clients,
etc. The Academy had been drawing fewer and fewer execs
from the big PR firms.
Peter Hehir, of Countrywide Communications, U.K., in 1995
urged the Academy to form a real trade association.
He noted that 500 PR firms in Europe are in 15 local groups
plus the ICCO umbrella group. Right across Europe
PR firms are members of national bodies such as the U.K.s
PR Consultants Assn., he said.
He called PRSAs failure to have a place for firms
a dangerous situation for the group.
It was. But what did
the Academy do? It ignored Dorf, Hehir and others and in
1990 started barring non-APR members and said only
members could come to its spring conference. This rule drove
away both big and small firms and was rescinded in 1995.
The big PR firms, realizing PRSA and its Counselors Academy
were under the thumb of the APRs, started their own group
in 1998, modeling it after the American Assn. of Advertising
Agencies. Its first name was American Assn. of PR
Firms, later changed to Council of PR Firms.
Dues were initially $50,000 yearly for each of the ten
or so biggest firms (now $40K), more than 100 times what
an individual counselor paid to PRSA and the Academy in
Total dues in the seven years are close to $7 million,
money which a PRSA affiliate might have had.
U.S. coverage of the PR industry, 1995 president John Beardsley
and COO Ray Gaulke went to Advertising Age that year to
ask it to start a PR weekly or devote more time to PR.
AA refused. The team then went to England twice in 1998
to urge Haymarket, publisher of PR Week, to start PRW/U.S.
Gaulke, in a letter Aug. 12, 1998, to leaders and advertisers,
told of PRWs plan to come to the U.S. and said PRSA
would help PRW/U.S. meet our advertisers and
PRSA would encourage our members to subscribe.
If PRSA is wondering where all the ad dollars are these
days, it need look no further than its protege, PRW/U.S.
Biggest advertisers are many of the firms that once had
many members in PRSA and its Counselors Academy and sent
them to the spring conference.
Eighteen PR firms such as Manning, Selvage & Lee, Ogilvy
PR, Porter Novelli, Ketchum, Burson-Marsteller, Golin Harris,
Fleishman-Hillard, Weber Shandwick, and others (almost all
owned by the five ad conglomerates) purchased 84 pages of
ads in PRW/U.S. (Nov. 04-Oct. 05) worth (at
$7,524 a page, the 13X rate) more than $630,000. This is
tough competition for PRSAs salespeople seeking ads
not only for its directory but the monthly Tactics and quarterly
Steve Pisinski, 2000 president, was shocked at the help
given to a particular trade publication. He was unable to
The animus that PRSA
shows towards New York (PRSA/NY evicted from h.q.
in 1992; no New Yorkers on the national board; the new h.q.
downtown far from the New York PR and ad community; devotion
to APR, etc.) has not helped the situation.
None of the big firms named above had ads in the 2005 Source
Book. Service firms are called upon for support. Virtually
all of the big PR firms are either headquartered in New
York or have major offices in New York. These offices are
in midtown as are the offices of the five conglomerates
that own most of themWPP Group, Omnicom, Interpublic,
Publicis and Havas. Its apparent that ad buying decisions
are influenced by conglomerate policies.
Also in midtown are such groups as the Council of PR Firms
and Arthur W. Page Society (Page leasing part of its offices
at Madison and 42nd st. to CPRF), AAAA, ANA, etc. PRSA needs
its fair share of ads from the conglomerate firms but has
underscored its isolation from them and the rest of the
New York PR, advertising, media, and association community
by moving downtown. Bridges need to be rebuilt.
who have their once-a-year meeting this Saturday,
are in the dark about a lot of things including names of
fellow delegates. The printed 2006 Source Book (and we hope
there is one) should contain their names since their election
must take place before Dec. 1 of the previous year.