The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, Oct. 26, 2005, Page 1
OF L.A. SEEKS PA ADVICE.
The Port of Los Angeles public affairs unit is gathering
proposals through the end of the month for a firm with a
southern California office to develop an issues advertising
plan and bolster PR efforts for the No. 1 container port
in the United States.
The Port said it anticipates
that the first year of the two-year base contract will consist
mainly of consulting with its public affairs staff to develop
a media strategy. There is also a single option year. Creative
work, branding, web design, research, PR and media placements
are among tasks for the $400K assignment. It is not tax
supported, with revenue derived from shipping fees.
It wants to communicate
current and future port security measures, environmental
safety and economic impact and to strengthen its image with
business and consumers in the region and across the U.S.
Julie Nagano, director
of corporate communications ([email protected]), is overseeing
the RFP process. Proposals are due Nov. 1. She told ODwyers
the Ports last agency was Praxis under a contract
that expired in 2001. Advertising has been handled with
internal resources in the interim and the Port does not
currently have a PR firm under contract.
RUBENSTEIN REPS REFCO.
Rubenstein Assocs. is handling PR for Refco Inc., the giant
commodities and futures brokerage that filed the fourth
largest U.S. Chapter 11 proceeding on Oct. 18. Refcos
road to ruin began Oct. 10 with the announcement that its
former CEO Phillip Bennett had hidden a $430M debt owed
to Refco by a company that he controlled.
That bombshell led to an exodus of Refco customers, a 70
percent crash in its stock price and the suspension of Bennett.
To emphasis its commitment to transparency, Refco on Oct.
13 hired former Securities and Exchange Commission chief
Arthur Levitt and ex-Comptroller of the Currency Eugene
Ludwig as special advisors.
RAs Marcia Horowitz and Rob Solomon handle the Refco
IMAX, which has more
than 250 theaters in 35 countries, is looking for
a corporate communications and media director. More than
800 million people have enjoyed the ultimate movie
experience since IMAX premiered in 1970.
Rachel Schwartz of RRDSearch is leading the search. She
is at 203/544-2227 and [email protected].
BELL, DOONER STEP DOWN
Interpublic co-chairman David Bell, 61, will not stand for
re-election to the board during the Nov. 14 annual meeting.
He may either leave the firm (and his $1M year salary)
or be terminated any time after Jan. 18, according to his
revised contract. Following such a split, Bell would serve
as a consultant to IPG for five years. He would receive
a $750K fee, and be required to advise the company for 40
days a year.
McCann-Erickson CEO John Dooner, who earned $1.25M and
a $1M bonus, also is not running for re-election as IPG
trims its board size to eight members.
According to IPGs proxy released Oct. 21, CEO Michael
Roth received a 16 percent pay hike to $1.1M when he took
over for Bell in January.
Nicholas Cyprus, senior VP/chief accounting officer, received
a $1.83M sign-on bonus when he joined the firm
from ATT. His salary is $483,400.
Former Leo Burnett COO Stephen Gatfield got a $750K sign-on
bonus when he agreed to take the executive VP/global operations
post. He earns $850K a-year.
WILMA IS COSTLY STORM
Hurricane Wilma washed out the 2005 PRSA conference in Miami,
creating huge losses not only for PRSA but 2,500+ registrants,
speakers, exhibitors, and the Miami resort community.
It was the first time an annual conference has been cancelled.
PRSA has to refund well over $1 million to registrants who
were required to pay in advance.
Members can get back their $1,025 registration fees but
students were told PRSA is holding their $275 fees for a
Gripes were voiced about the phased cancellation of the
meeting. Cancelled Thursday was the Assembly. Later in the
day the students meeting and exhibit hall were cut,
and then the Fellows dinner Saturday and their business
meeting Sunday. After a morning of meetings Friday, the
board at noon cancelled the conference.
Sources said discussions were heated as some directors
argued for cancellation and others wanted to wait for more
weather reports. A big concern was how much PRSAs
conference insurance might pay for the losses.
The delay in canceling angered members, speakers and exhibitors.
Some had to cancel flights in advance to obtain credit.
All were fearful of not being able to leave Miami once
they got there.
(continued on page 7)
Edition, Oct. 26, 2005, Page 2
HUGHES PROMISES PUNISHMENT.
Propaganda czar Karen Hughes told Indonesian journalists
that any American soldier responsible for the burning of
Taliban corpses will be punished just like the prison guards
at Abu Ghraib.
She made that statement following a video on Australian
TV that allegedly showed U.S. soldiers in Afghanistan burning
the corpses of two Taliban fighters. The soldiers reportedly
used a bullhorn to provoke hidden Taliban fighters to come
out and fight like men.
Hughes visited Indonesia, the worlds most populous
Muslim state, and Malaysia as part of the State Dept. public
diplomacy push. She participated in a roundtable discussion
at the State Islamic University in Jakarta and inspected
the American Corner (books, Internet connections)
there. Hughes also toured Aceh, which was devastated by
Hughes reassured the Indonesians that torture, sexual humiliation
and desecration of the dead are abhorrent and
not in line with U.S. policies.
Muslim tradition requires the dead to the washed, wrapped
in cloth and buried within a day.
The U.S. Central Commands criminal investigations
unit has launched a probe into the burning bodies matter
that occurred in October.
CALIFORNIA SEEKS COASTAL
Californias Dept. of Fish & Game is looking for
a consultant or firm to handle PR work for the states
Marine Life Protection Act Initiative, a revival of a stalled
effort to conserve offshore habitats.
The MLPA, passed and signed into law in 1999, was put on
hold in January of last year because of budgetary constraints.
Gov. Arnold Schwarzenegger restarted the MLPA as the MLPA
Initiative, a public-private effort aimed for a 2011 completion
and focused on conserving designated marine protected
areas along the Golden States central coast.
The push is aimed to curb the effects of coastal development,
water pollution and other human activities having a negative
effect on the states abundant saltwater ecosystems.
A PR firm selected will be charged with working under the
DFGs deputy director of communications and supervising
information officer for media relations, events, government
relations, counsel to DFG leadership and other communications
PR budget has been capped at $100K. Bids are due by Nov.
15 and Lenore Phelps ([email protected]) is contracting
officer for the state.
Choicepoint, which mistakenly sold the private data of 145,000
people to con artists this year, has retained former Attorney
General John Ashcrofts firm as its Washington, D.C.,
On its website, Choicepoint puts that 145,000 number in
perspective, saying there have been 56.4M cases of identity
theft in the U.S. in `05.
The company took a $6M second-quarter charge for legal
expenses and professional fees related to the fraudulent
CAR SERVICE OR AN IPOD?
A survey sent to beauty editors recently by DeVries PR on
behalf of longtime client Pantene asked journalists which
types of gifts they would prefer to receive among other
questions about getting PR information.
Stephanie Smirnov, managing director of the beauty practice
at the PR firm, told ODwyers the survey, since
completed, was intended for long-lead beauty editors to
find out how they wanted to receive information about 11-year
DeVries client Pantene.
This is an extremely time-starved group, she
said. Our intent was to kind of walk away from a cookie-cutter
approach and come up with a way to deliver six months
worth of product news in a way that is completely personalized
and customized to their needs.
The survey raised eyebrows online when the popular Internet
gossip weblog Gawker posted an image of a question listing
gifts like iPods and car service vouchers and lamented Weve
clearly been dealing with the wrong publicists.
The blog also linked to the survey for beauty editors on
the PR firms website, but the feature has since been
Under the question What type of gift would you like
to receive? reporters could choose from a gift certificate
to an upscale retailer of their choosing, a
certificate for a car service or cleaning service, fashion
supplies, electronics like an iPod, or home/office accessories.
Asked about gift policies at media outlets, Smirnov said
she does not believe the majority of long-lead editors have
The gift option was something if they choose to select
it, terrific. We deliberately did it as a menu of options
so that for those writers who did actually have an internal
policy about not accepting gifts they didnt have to,
said Smirnov We would never put together a program
that would ask any of our editor colleagues to compromise
their own ethics, obviously. We knew that by giving them
the option, as opposed to just showing up on their doorstep
with a gift, that they would self-select appropriately.
UCONN WANTS TO PROMOTE
The University of Connecticut is looking to hire a firm
to raise the profile of its medical center.
The UConn Health Center, which includes its medical, dental
and biomedical schools, a research institution and clinical
services via John Dempsey Hospital, has issued an RFP for
a firm to develop a strategic communications plan to enhance
its reputation among the press, public, government, patients
The Health Center, set on 162 acres in Farmington and founded
in 1961, has a 13-member staff which handles PR, marketing,
media relations, web work and internal communications.
UConn plans a strategic communications program of at least
two years and wants a firm to conduct all necessary research
to develop that plan.
A subsequent agreement may be engaged to implement portions
of the program, the school said.
Questions are due to purchasing agent Robert Murphy ([email protected])
by Oct. 31 with a proposal deadline set at Nov. 7.
Edition, Oct. 26, 2005, Page 3
HUEY RISES TO TOP OF
John Huey was formally named the sixth editor-in-chief of
Time Inc. on Oct. 17, succeeding Norman Pearlstine who is
stepping down on December 31.
Pearlstine, who held the post for eleven years, will concentrate
on writing his recently announced book, Off the Record:
The Use and Misuse of Anonymous Sources.
Huey, 57, had been editorial director at Time since 01.
He was responsible for Time, Sports Illustrated, People,
Entertainment Weekly, Life, Fortune, Money and Business
2.0. Previously, he was managing editor of Fortune.
Huey, an Atlanta native, began his journalism career at
the Atlanta Constitution. He joined the Wall Street Journal
in Dallas, and launched its European edition from Brussels.
He was the co-author of the92 best-seller, Sam
Walton: Made in America, an autobiography of the late
Wal-Mart Stores founder.
Pearlstine, 63, who will remain a senior advisor at Time-Warner,
received the American Society of Magazine Editors
lifetime achievement award in 04.
DISNEY-ABC TV GROUP
Kevin Brockman, senior VP-communications at Disney-ABC Television
Group, has restructured the unit into six function lines.
Nicole Nichols, who was VP-media relations at ABC Family
has been upped to senior VP, entertainment communications.
She is to coordinate activities among ABC Entertainment,
Touchstone TV, ABC Daytime, ABC Family and SOAPnet units.
Sharon Williams, who handled media relations for ABC TV
Network, has been named senior VP, communications resources.
Her reports include support units for the companys
cable entities and network (photography, editorial services,
ratings publicity and talent relations.)
Patti McTeague, the media relations person for Disney-ABC
Cable Networks Group, has been promoted to VP, kids communications.
That includes Walt Disney TV Animation, ABC Kids, Disney
Channel Worldwide, Toon Disney, JETIX and Playhouse Disney.
Jeff Schneider, VP at ABC News Communications, adds oversight
for ABC News Radio, ABC News Now and ABC News.com. He continues
to handle Nightline, Primetime,
World News Tonight and 20/20.
Julie Hoover, VP-corporate communications, will also oversee
ABC Radio and ABC Owned Television Stations. That is in
addition to her government/labor/affiliate relations, community
outreach, sales and marketing research responsibilities.
Siobhan Kenny, VP, branded TV communications for Europe,
Middle East and Africa, will now serve as acting head of
CRACKED BEEFS UP PRESENCE.
Cracked Magazine has re-launched Cracked.com to include
original content updated five days a week. New features
for the humor publications website include celebrity
blogs, spoofs, web films and message boards.
The magazine has also brought in Jack OBrien, production
associate on ABCs PrimeTime Live, as editor
of the revamped website and associate editor for the print
magazine. OBrien was formerly editor of Georgetowns
humor mag, The Georgetown Heckler. The new editor
expressed a desire to cash in on this whole Internet
fad before its too late.
Maloney & Fox is handling PR for Cracked.
publisher of Western Interiors and Design, was named publisher
of New York Home, which is published by Hour Media and debuted
in May. Brandt was formerly publisher of Golf for Women
and advertising director of Traditional Home. She earlier
had stints at Wenner Media, The Heart Corp. and Fairchild
Publications W Magazine.
Jason Kontos is editor-in-chief of NYH, which has published
its second issue with a rate base of 100K.
Oil & Gas Journal
has launched two e-newsletters a daily covering the
prior days market activity in the sector and a weekly
focused on global oil and gas exploration.
O&GJ Update is delivered Monday through Friday and
includes coverage of the prior trading days oil and
gas prices and news events driving them, according to O&J
publisher PennWell Corp.
The E&D Report is distributed weekly on Wednesdays
covering exploration and development activity around the
O&G continues to publish its first e-newsletter, the
weekly O&G Journal Online This Week. Circulation is
37K, according to the publisher.
Paid circulation of the 103-year-old print O&G Journal
and Bulgaria-based publisher CASH Media Group have inked
an agreement to publish a Bulgarian-language edition of
BusinessWeek slated to begin in January 2006.
Editorial content will include work from the North American
and international editions of BusinessWeek, along with local
editorial produced by CASH reporters.
Living the Country
Life magazine is slated to launch a 30-minute TV
program on RFD-TV beginning Nov. 5. The show, which has
the same title as the magazine, is scheduled to run four
times a week on Saturdays, Sundays and Mondays through April
2006, and targets rural homeowners. John Deere and Morton
Buildings are sponsors of the show, which includes segments
on outdoor living, gardening, tools and small machinery.
Betsy Freese, editor of the magazine ([email protected])
, hosts the show.
The network, available on satellite and some cable systems,
claims to reach 28M households while the magazine reports
a readership of 200K. Sister publication Successful Farming
produces the show.
Both publications are owned by Meredith Corp.
(Media news continued
on next page)
Edition, Oct. 26, 2005, Page 4
MAG EDITORS ISSUE REVISED
The American Society of Magazine Editors has released its
revised guidelines, reiterating its stand against product
placement, but permitting the practice of "crediting"
products that editors have used to put in their stories.
The guidelines do not rule out product plugs in advertorials
as long as the materials have been labeled "advertisement"
While the guidelines prohibit corporate sponsorship of
"regular features," the new rules establish criteria
for sponsoring special issues, extras/contests, and allow
sponsorship of out-of-magazine events like awards shows
Mark Whitaker, ASME president and editor of Newsweek, said
the new guidelines are easier to follow, and highlight the
"core principles that the difference between advertising
and editorial content should be transparent to readers."
KR EXPANDS SILICON VALLEY
Knight Ridder, publisher of the San Jose Mercury News, has
acquired Silicon Valley Community News, owner of eight weekly
free newspapers in the area surrounding San Jose.
The collection of eight papers includes the Los Gatos Weekly-Times,
Saratoga News, Cupertino Courier, Sunnyvale Sun, Campbell
Reporter, Willow Glen Resident, Rose Garden Resident and
A legal newspaper, San Jose City Times, is also included
with that bunch. The papers have a combined circulation
Greg Goff, KR's general manager/targeted publications,
said the weeklies will give the company "saturation
coverage" in the Valley.
David Cohen, publisher of the acquired company, will stay
on at KR. He made the deal because KR's greater resources
will enable SVCN to expand its commitment to community journalism.
ELKINS HEADS LOCAL NEWS
Lorren Elkins, CEO of PowerOne Media and a 17-year veteran
of the New York Times Co., has joined consumer-generated
media portal AmericanTowns.com as CEO.
Elkins is charged with accelerating development of the
network, which aims to pick up where a local newspaper
leaves off. The company, which has set a goal of covering
1,500 towns by 2006, hosts local sites which include news,
commentary, community events and civic information, much
of it generated by so-called citizen-journalists and edited
by AmericanTowns staff.
Elkins, among several posts at the Times flagship
paper and local newspaper division, developed recruitment
strategies, online classified products, technical solutions,
brand strategies, and marketing programs.
He left the Times in 1998 and worked at three start-ups
he was SVP of sales and operations for Unicast; SVP
marketing and sales for CyBuy, and chief revenue officer
He left PowerOne in May to spend more time with his family,
according to that company.
CLARITY MEDIA SETS EYES
ON BALT. SUN.
Clarity Media Group, which is owned by Denver billionaire
Philip Anschutz, plans to launch a free Baltimore Examiner
daily newspaper to compete with the Baltimore Sun.
The Sun is owned by the troubled Chicago-headquartered
Tribune Co., owner of the Chicago Tribune, Los Angeles Times
and Newsday. The Tribunes third-quarter net dove 80
percent to $24 million on a one percent dip in revenues
CMG plans to match the Sun's daily circulation, which is
in the 250,000 range. Michael Phelps, a veteran of Lee Enterprises
and ex-publisher of the Quad-City Times, will be publisher
of the BE.
CMG publishes Examiners in Washington and San Francisco.
CMG has trademarked the "Examiner" name in 60
MARTIAL ARTS NETWORK
TAPS PR FIRM.
The Martial Arts Channel, a 24-hour cable network in development,
has brought in Attleboro, Mass., PR firm CWR & Partners
ahead of its early 2006 launch.
Veronica Welch, principal of four-year-old CWR, told ODwyers
a cold call resulted in the new business. CWR will focus
on TV/cable and health/fitness media to build national and
global buzz for the network, known as MAC.
The firm is also charged with guiding PR for a national
campaign slated to break in February 2006 that includes
fitness, personal development and martial arts events across
MAC will include original and acquired series, movies,
news, documentaries and tournaments. The New Jersey-based
network is owned by privately held Breakthrough Communications.
Broadcast, production and live events operations are planned
to be based in Las Vegas. Anthony Cort, a 14-year martial
arts enthusiast, is founder and chairman of MAC.
MAC estimates 21.7 million Americans participate in martial
arts and points out the growing popularity of disciplines
like yoga and Tae Bo. Target audience for the network is
men/18-49, women/18-49 and children under 18.
LAWYER TO START MAG
FOR SPLIT MEN.
A successful matrimonial lawyer and author of the book Fathers
Rights has announced plans to start a magazine tailored
for divorced men.
Levings Divorce Magazine will be published by Jeffrey
Leving and is initially available online at
Articles on parenting, financial and legal issues and travel,
health and leisure are to be covered.
Most mens magazines sell the fantasy lifestyle
that revolves around mountain-climbing, buying $1,000 suits
and getting six-pack abs, said Leving. I wanted
to create a magazine that talks about these things, but
puts the focus on the more important things in their lives
namely their children.
Leving said he started the magazine after seeing how little
his clients knew about their post-divorce role as a single
Edition, Oct. 26,
2005, Page 5
OF PR FIRMS
ACQUIRES FIRMS AFTER SPLIT.
French/West/Vaughan and JB Cumberland PR have called it
quits on a 10-month alliance that bolstered Raleigh, N.C.-based
FWVs entry in New York last year.
Cumberland, president of her firm, said the dissolution
of the partnership allows her firm to better concentrate
on its clients and new business. Cumberland retains all
clients and staff, she said.
meanwhile has acquired a pair of boutique New York firms
following the end of the merger with Cumberland. FWV plans
to absorb 30-year-old New York lifestyle PR firm Jody Donohue
Associates, along with BurtonLuch PR, a 20-year-old firm
focused on the international luxury market.
Donohue takes the title senior counsel to FWV, while Jacqueline
Burton is a VP. Lauren Taylor manages FWVs 15-person
New York operation.
French, president of FWV, said he is looking to expand the
firm to London and Paris with New York as a launching pad.
JDA, French adds Speedo Swimwear and fashion designer Jacqueline
de Ribes to the firms client roster. From BurtonLuch,
comes Indesit Company and Valsan, among others.
ALIGNS WITH MEDICAL FIRM.
Gibbs & Soell PR has aligned with medical com firm KZE
PharmAssociates to coordinate communications work at all
stages of drug development and launch. Both firms are based
in North Carolina.
G&S adds KZEs
technical, PhD-level medical and regulatory savvy. Patrice
Ferriola, founding member of KZE, said the alliance ensures
the firms can present drug trial information to the right
audience, at the right time across all scientific,
outreach and advocacy comms.
The Frause Group, Seattle, has opened an office in
Portland headed by former Cahill Consulting account manager
David Rubin, who takes a senior A//E title. Bob Frause,
president, said that for a firm to have a successful relationship
with Portland business, it cant be done from
Seattle. Portland contact info: 3931 SE Hawthorne
Blvd., Portland, OR 97214. 503/467-4686... BCN
Communications, Chicago, has a new website at www.bcncomm.com...
Santa Monica-based Casey
Sayre & Williams has been elected a partner of
the IPREX network of independent PR firms. The 25-year-old
firm continues to work with one of its first clients, Korn/Ferry
Intl... Salem, Ore.-based Randall-Dixon
PR picked up a $52,500 assignment for the Medford
School District to explain changes at the districts
schools and other issues, according to the Mail Tribune...
GolinHarris is publicizing a U.S.
Postal Service study of Generation X and Ys
mail habits. Over 85 percent of X and Y bring in their mail
on the day its delivered, while 70 percent of X and
82 percent of Y sort through it immediately. While online
shopping is popular among the groups, more than half said
they keep print catalogs for an extended period of time
and browse through them repeatedly. The role of mail remains
very much distinct from e-mail marketing and the Internet,
yet the two continue to work well together, according to
TRIO REMAIN AT GOODYEAR.
Goodyear Tire & Rubber has narrowed its PR search to
Manning Selvage & Lee, Coyne PR and Weber Shandwick.
company launched its search via Jones Lundin Beals in August.
Arnold Worldwide, of France's Havas, had handled integrated
communications for the $18B giant.
Goodyear is in the
midst of a five-year restructuring program. CEO Robert Keegan
plans to cut costs by $1B in '08 by increased outsourcing
to Asia and slashing "high-cost" manufacturing
plants by up to 12 percent.
New York/Nakheel, developer with $30B in Dubai real estate
which has formed a venture with The Trump Organization;
The Bracha Group, lux-ury realtor focused on Trump properties,
for ongoing PR and AbTech Industries, clean water technology,
as AOR for branding.
New York/Zogo, wireless dating platform which allows users
to connect while already "out on the town," as
AOR for PR, including media relations, comms. counsel and
Conover Tuttle Pace,
Boston/Pop Warner Little
Scholars, national youth football and cheerleading organization,
for strategic comms. and grassroots efforts.
Wheeler PR & Marketing,
Andover, Mass./Atwells Restaurant Group, for PR to support
its Spring House Hotel and Resort on Block Island, R.I.
Duffy & Shanley,
Providence, R.I./Cosco Home and Office, for consumer product
PR. Cosco is a unit of Dorel Juvenile Group USA.
Washington, D.C./Bridge Avenue Partners, board and executive
advisory firm; Computing Options Co., enterprise software,
for a product launch and ongoing PR, and Disability Management
Alternatives, for comms. counsel and PR.
Reston, Va./Pointsec, security software, and Verint Systems,
analyic software for communica-tions interception and video/business
Chicago/Flexi-Mat, pet bedding, as AOR for advertising and
Wheatley & Timmons,
Chicago/Brand-Sense Partners, brand licensing, for comms.
Resort; Ursuline College Accelerated Program;
Cuyahoga Community College Performing Arts Dept.
Marx Layne & Co.,
Farmington Hills, Mich./Buddy's Restaurant & Pizzeria
, Detroit eatery chain, as AOR.
Volume PR, Denver/DataMAX
Software Group, for a national PR program for its automated
data collection technology, and Digitech Systems, for a
campaign in support of its document and content management
Walt & Co.,
Santa Clara, Calif./Leapfrog Ventures, early-stage venture
capital firm, as AOR for PR.
Edition, Oct. 26, 2005, Page 6
OKAYS WEAKER VNR MEASURE.
Seeming to heed the warning of PR industry executives, the
Senate Commerce Committee on Oct. 20 approved a less stringent
bill than originally proposed in May requiring so-called
prepackaged news stories funded by the government to disclose
Frank Lautenberg, who co-wrote the initial bill with Sen.
John Kerry, invoked the Karen Ryan reporting
video news releases in criticizing what has been labeled
covert propaganda put out by the federal government.
Under our bill Karen Ryan will have to simply reveal
that shes actually reporting for the United States
government, he said during the committee markup meeting.
new legislation is based on an amendment attached to a spending
bill earlier this year by Sen. Robert Byrd. That rider expired
on Sept. 30.
industry executives testified before Congress in May, warning
that the original Truth in Broadcasting Act
went too far in requiring disclosure. That initial legislation
would have empowered the FCC to design the means by which
video packages are identified and the source of the video
would have required to be running for the entire duration
of the video.
passage of the distilled legislation, PR executives embraced
when they initially brought the legislation, they didnt
have a full understanding of our industry, said Doug
Simon, who testified before the Commerce Committee in May
as president of broadcast PR company D S Simon Productions.
they were looking to do was put draconian limitations on
a narrow part of the PR video industry as it related to
government. Myself and others felt violated by the first
PR executives were weary of requirements for government-mandated
logos or disclaimers. It wasnt about creating
logos and government type that stations had to use,
said Simon. Its just making sure that if the
government does it, the stations know its coming from
new bill, which received bipartisan support in committee
following changes to reflect the Byrd amendment, only requires
the full disclosure when the VNR packages are aired in their
Ketchum-Armstrong Williams imbroglio and subsequent critical
reports from the General Accountability Office sparked the
which makes integration software, has launched an
instant notification service for RSS content that the company
says elimnates the need for an RSS reader or aggregator.
The free service operates
via toolbar or deskbar and is available for download at
KnowNow said the service
is ideal for real estate, job postings and breaking news
like natural disasters.
Wire has inked an agreement with Bacons Information
parent The Observer Group to cover Scandinavia and the Baltic
Kelz, account director, IMS, to Euro RSCG
Magnet, New York, as VP in its health and human capital
unit. She leads the firm's Stryker medical device account,
a three-year client which is one of Magnet's largest pieces
of business. Kelz earlier held posts at CIGNA HealthCare,
Fleishman-Hillard and CorSolutions.
Schemelia, a veteran of Burson-Marsteller, Dan Klores
Comms. and Rubenstein Assocs., to HealthSTAR PR, New York,
as VP, media director. Schemelia was a reporter for the
Associated Press in Washington, D.C., and New York for ten
years, with another decade of experience at various daily
papers and United Press International.
Hatcliffe, head of Ketchum's Midwest corpo-
rate practice and former Chicago director, to Ogilvy PR
Worldwide, New York, as executive VP and head of Ogilvy's
U.S. corporate practice. Todd
Hansen, senior VP for Fleishman-Hillard/Chicago,
joins Ogilvy as sen-ior VP/group director of its Chicago
McVicar, senior A/E, MWW Group, to R&J
PR, Bridgewater, N.J., as a senior account manager. McVicar,
who worked on Nikon at MWW, handles Samsung Camera, Bogen
Imaging and Hampshire Companies at R&J.
O'Neill, executive director of the American
Association of Political Consultants, to Grassroots Enterprise,
Phillips, group supervisor and seven-year veteran
of The Zimmerman Agency, to RFB
Communications Group, Tampa, Fla., as an A/S.
Thalberg, senior VP of Ruder Finn's Planned
Television Arts, which he joined in 1987, to Susan
Magrino Agency, New York, in the new role of executive director.
Thalberg oversees agency staff, operations and reports to
president Allyn Magrino.
Lowey, A/E, The Apple Organization, to rbb PR, Miami,
as a senior A/E. The firm has also added A/Cs Sasha
Dolgicer and Erin
Batliner, senior VP, Fleishman-Hillard/
Minneapolis, and John
Tieszen, president/co-founder, Perspective Marketing
Comms., to Carmichael Lynch Spong, Minneapolis, as partners.
Batliner serves as chair of the firm's food and beverage
unit. Tieszen works in CLS' consumer brand marketing practice.
Solovey-Hamilton, senior corporate comms. manager,
Harrah's Entertainment, to Schadler Kramer Group PR, Las
Vegas, as an A/S. She was formerly senior PR manager for
Caesars Entertainment prior to its merger with Harrah's.
Molina, director of education outreach,
MALDEF, to Valencia, Perez & Echeveste PR, South Pasadena,
Calif., as a senior A/E for public affairs. He manages the
firm's work for Southern California Edison and Burlington
Northern Santa Fe Railway. Previously, Molina was a staffer
for Rep. Hilda Solis (D-Calif.).
Knipstein to GM of Cushman/Amberg Communications'
Edition, Oct. 26, 2005, Page 7
CONFERENCE CANCELLED (Continued
from page 1)
told of a packed Miami International Airport from Wednesday
on. Flights were scarce and some members had to pay hundreds
of dollars extra to shift reservations.
Fountainebleau resort, which had booked nearly 1,000 rooms
for conference attendees, had 75 cancel on Thursday, 500
on Friday, and the rest on Saturday.
has a total of 1,338 rooms. It invoked its no-penalty room
cancellation policy early in the week in recognition of
the approaching storm. Wilma initially was supposed to hit
Miami Beach on Saturday. The hotel put its loss at $1.5
million in rooms, meals, etc.
for Partial Meeting
A Miami Herald headline
Thursday said PRSA cancels (Assembly) meeting for
Saturday but plans to continue conference Sunday.
PRSA e-mailed members
Thursday (for which it later apologized) saying weather
forecasts were for plenty of warm Florida sunshine
and there was still time to register for the
premier PR event.
Complaints were also heard
about the refund policymembers had to write to PRSA
and give a specific reason for not attending
while student fees were not being refunded at all. They
were to be applied to a conference later in the school
The 1,000 or so full registrants
mostly paid at least $1,025 ($1.025 million) while the 1,000
or so students paid $275 each ($275,000).
No reservations were accepted
Phair, in a 20-minute
interview with this NL Sept. 23, said about 500 partial
registrations had come in and that about one-quarter of
those at PRSA conferences were non-members. The non-member
full conference rate was $1,325 and varied from $535 to
$635 per day.
The loss from exhibitors
could top $100,000 since the smallest booth was $2,000 and
there are usually 40+ exhibitors, some with elaborate displays.
Phair on Sept. 23 said
pre-conference sales were going very well, about
on a par with San Francisco three years ago. She predicted
1,500 full and partial registrations for Miami.
Neither Phair nor PR staffer
Cedric Bess could be reached by phone or e-mail last week.
Some wondered why PRSA
was meeting in Florida at all in the middle of the hurricane
The loss in terms of PRSA
employee hours, printed materials, preparations by speakers
and panelists, exhibitor costs of shipping materials, etc.,
was incalculable but huge.
PRSA staffers spend a
good part of the entire year on the conference, lining up
the needed 150 or so speakers, workshop leaders and panelists;
planning the meeting; arranging for printed materials; visiting
the location; e-mails; correspondence, etc.
PRSAs audit only
measures staff time at the actual conference ($103,122 in
2004). Leadership sources say the true cost of staff time
is well over $1 million. The conference, which attracts
well under 10% of the 20,000 members, is a big money-loser
if properly accounted for, they say.
Needed Before Dec. 15
PRSA bylaws mandate that
the cancelled Assembly be held before Dec. 15. Reports are
one will be scheduled in New York.
Several chapters had said
they planned to disrupt the planned schedule of two hours
of leader speeches at the start of the Assembly in order
to begin debates immediately. Issues include whether the
972-page Source Book should be discontinued; whether the
boards executive committee should have its powers
codified; whether board terms should be cut
from three to two years; whether 20 rather than 10 members
are needed for a new chapter, and whether the PR Body
of Knowledge should be expunged.
Delegates said they also
wanted a report from the board on the status of COO Catherine
Boltons threatened defamation and libel suit against
a staffer who criticized her in an e-mail last Oct. 18.
PRSA is paying all costs for this legal action which reportedly
are $60K or more. The case has not been settled. PRSAs
law firm went to court to obtain the name of the e-mailer
from Time Warner Cable.
The Sunshine district
of PRSA, comprising seven chapters in Florida, posted an
e-mail on the PRSA website saying it wants the full board
to be involved in all discussions and wants all references
to the executive committee removed from the bylaws.
Planning for Vote Tally
Some delegates want an
immediate printed record of Assembly votes to be made available
to the entire Assembly. Parliamentarians said the electronic
voting devices used by the Assembly the past five years
are supposed to be used that way. State legislatures, they
said, provide such immediate printed records so alliances
can be determined. Phair has said no such reports will be
made unless the Assembly first votes to request them.
Board members, regular
members, students, Fellows, Assembly delegates, exhibitors
and speakers started canceling their flights to Miami on
Wednesday and Thursday as TV weather reports tracked Wilmas
approach to Florida. Tourist locations in Florida were described
as deserted on Saturday by media.
The Fountainebleau early
in the week canceled its policy that cancellations must
be made 24 hours before the 3 p.m. check-in time. It said
the one-day deposit required would be refunded no matter
when PRSA or other guests canceled.
Members who arrived Thursday
or Friday morning said they couldnt find out if the
conference was on or off. Hotel staffers didnt know
and no PRSA announcements were being made to hotel guests.
Some members found out Friday afternoon when they went to
the exhibit hall and saw exhibitors dismantling their booths.
People were checking into
the hotel at this time not knowing the conference would
not take place, said members. Uncertainty reigned Friday
morning. The conference should have been canceled Wednesday
before anyone headed to Florida, said several senior members.
They noted that no one who went to Florida will be reimbursed
for their round trip air tickets, meals, etc.
Edition, Oct. 26,
2005 Page 8
manner in which the PRSA board of directors cancelled the
2005 PRSA national conference in Miami Beach has
caused a lot of static.
Main gripe is why did
the board wait until Friday at noon to cancel when the impending
impact of the storm on Miami Beach was obvious about four
or five days earlier.
Early predictions were
that the storm would hit Miami Beach on Saturday. But it
slowed, even stopping at one point. Landfall was not expected
PRSAs website early
in the week cast doubt on TV network predictions that the
Beach was right in the path of the storm.
The Fountainebleau Resort,
which said it lost about $1.5 million in business (for which
there is no possible insurance), early in the week invoked
its policy of allowing cancellations at any time without
penalty because of the approaching storm.
Normally it requires 24-hours
advance notice. However, PRSA remained unconvinced of the
certainty of Wilmas impact on Miami Beach.
heard about Hurricane Wilma and may be concerned about its
path and what it means for the conference, said the
PRSA website on Wednesday, Oct. 19.
Depending on the
accuracy of your local newscast, it could sound as if we
have no worries at all for South Florida, or conversely,
that we are down here laying sandbags, it continued.
In truth, as with most situations, neither extreme
It then said It
is difficult to know until late Thursday or possibly Friday
morning more accurate forecasting to tell IF (PRSAs
capitalization) South South Florida will be affected by
this storm. There is a lot of speculation but no facts at
this point yet. It is far too early to know what will happen...we
need your continued support of the conference...(which)
is an important part of our Societys budget, allowing
us to provide the many benefits our members expect, deserve
The PRSSA (students)
conference was cancelled Thursday morning. An e-mail to
students from Phair and Scott Iwata, national PRSSA president,
urged students not to come to the Beach. Registrants also
received the same e-mail.
However, regular members
complained that there was a 19-hour gap in PRSA web postings
from Wednesday at 3 p.m. to Thursday at noon.
The Wednesday posting
said We are moving full steam ahead with the conference!
It appeared that PRSA
board members, who said they would meet Wednesday night
in Miami Beach on the topic, were about the only people
unsure that Wilma would hit the Beach in one harmful form
The board said it was concerned with the safety
of registrants but the registrants themselves were more
concerned with loss of time and money.
They were afraid of going to the Beach on Friday, Saturday
or Sunday and being unable to come home on Monday, Tuesday
or Wednesday because of airport delays or actual shutdowns.
The annual conference in recent years has moved more into
the weekend with the main event now scheduled on Sunday
rather than Monday.
Many attendees cant afford to lose more than a day
The Tuesday, Oct. 25 sessions were devoted to associations
and non-profits and conceivably could be skipped by business
A number of directors,
perhaps knowing or quite sure the conference would be cancelled,
did not go to the Beach at all.
At least four names are being mentioned but a complete
report from PRSA is being sought.
PRSA president Judith Phair, while available to the press
before the conference, saying attendance would reach that
of the San Francisco meeting in 2002, could not be reached
all last week or during the weekend.
Sources said the directors were worried that PRSAs
insurer would not pay off unless the board made every effort
to hold the meeting.
The sources noted that the Southern PR Federation at one
time cancelled a meeting because of a threatened hurricane
but the storm never hit the conference and the insurer wouldnt
Instructions to those demanding their PRSA fees back were
that they had to cite a specific reason for not attending
such as flight was cancelled, the seminar you were
planning to attend was cancelled, etc. Student fees
were being held by PRSA.
PRSA members continue
to beef about the possible loss of their 972-page directory
of members, services and other information.
James Wallace, retired director of government and media
relations, Federal Home Loan Bank of Atlanta and a Fellow
of PRSA, said in an open e-mail to president Judith Phair
that he will quit if the directory is scotched.
He said its terribly troublesome to go
through a four-step computer process to look up someones
name, address, e-mail, etc.
We get painfully little for our duestwo publications,
directory and overpriced annual conference, he added.
He said PRSA could be committing organizational suicide.
The former Women in Communications, Inc. (WICI) published
a 1993 directory listing nearly 12,000 professional and
student members. It then stopped publishing the directory.
WICI reported a minus equity of $54,460 in 1996 and was
A successor organization, Association for Woman in Communications,
was formed and is based in Severna Park, Md.
Members had complained that the directory was one of the
main products of WICI and felt their $90 in dues entitled
them to such a directory.