The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, Nov. 2, 2005, Page 1
DRIVES OUT TRANSPORT RFP.
The Texas Dept. of Transportation has issued an RFP for
strategic marketing and PR services to tell
the public about its offerings.
The contract will be for
three years. There is an option for two additional 36-month
TxDOT's current focus
is on the Texas Rail System Plan designed to upgrade the
state's railways and cut congestion.
TxDOT wants a firm with
at least five years of experience and a full-time office
in the Lone Star State. Officials will outline specific
needs at a pre-proposal conference slated for Nov. 15 in
Proposals are due Dec.
2. They will be evaluated Dec. 13-15.
Jess Castilleja ([email protected])
is handling questions about the RFP.
CORALLO REPS ROVE.
Under investigation in the CIA leak probe, presidential
advisor Karl Rove has reached out to Alexandria, Va.-based
Corallo Media Strategies, the boutique PR firm set up by
former Justice Department Public Affairs Director Mark Corallo.
Rove is said to be shoring up his legal and PR defense
as he is investigated by U.S. Attorney Patrick Fitzgerald
in the CIA leak probe.
Corallo was named director of PA at the Justice Dept. in
2003 by then-Attorney General John Ashcroft. He was communications
director of the House Government Reform Committee from 1999-2002
and was press secretary for Rep. Bob Livingston for two
years through the House Speakers resignation for an
extramarital affair in 1998.
Corallo did not returned a call from O'Dwyer's.
Sloane & Co. has been tapped by management and technology
consulting company BearingPoint, the KPMG spinoff struggling
with accounting problems, an SEC probe and other woes.
New York-based S&C is charged with guiding corporate
and go-to-market communications and investor relations for
Connie Weaver, who joined BearingPoint this year as its
chief marketing officer, said Sloane will help the company
rebrand and retool its communications efforts. She joined
BP from longtime Sloane client AT&T.
This is a great account for us working with a company
that is coming out of a difficult time and ready to aggressively
tell its story, Sloane told ODwyers.
SITRICK REPLACES RUBENSTEIN
Sitrick & Co. has replaced Rubenstein Assocs. at Refco,
the giant commodities and futures brokerage that filed the
fourth largest Chapter 11 proceeding on Oct. 18 after blockbuster
revelations that its former CEO, Phillip Bennett, hid a
$430M debt owed to Refco by a company that he controlled.
Bennett faces securities fraud charges.
S&C was brought in for its bankruptcy expertise. Sandy
Sternberg is handling the Refco work.
Marcia Horowitz, senior executive VP at RA, told O'Dwyers
that the firm slid over to represent Tom Lee. His firm,
Thomas H. Lee Partners, is the investment bank that purchased
a majority stake in Refco in `04 for $508M, and made twice
that amount when Refco went public the next year.
The Oct. 24 Wall Street Journal reported the mission of
Lees firm is now damage control to defend
its reputation as being a savvy investor.
HALL EXITS HALLIBURTON.
Wendy Hall, who as chief spokesperson for Halliburton fended
off charges of war profiteering in Iraq by its
KBR engineering unit, has quietly left the company.
A Halliburton spokesperson told O'Dwyers that Hall
decided to spend more time with her family.
Cathy Mann is now Halliburtons prime media contact.
In an 04 poll of odwyerpr.com readers, Hall was edged
by Wal-Marts Mona Williams (52-48 percent) as having
the toughest PR job.
INSURER MAY NOT PAY
FOR PRSA CONF.
PRSA, facing a possible refusal of its insurer to pay for
the cancelled 2005 conference in Miami Beach, is hard at
work trying to arrange a new conference and is also asking
registrants to consider making their conference fees ($1,025
for full registration) a donation to PRSA.
President Judith Phair told one of two leaders teleconferences
Oct. 27 that some members have already said they would contribute
their fees to the Society to save it from financial distress.
The insurer, so far unidentified but reported to be one
of 62 companies using the Lloyd's name, is insisting that
PRSA set up a new conference.
We cannot cancel, we must look into postponement,
said COO Catherine Bolton.
But Phair said it would be extraordinarily difficult
if not impossible to recreate the 2005 conference.
(continued on page 7)
Edition, Nov. 2, 2005, Page 2
WPP Group Martin Sorrell Oct. 28 apologized on behalf Neil
French, the firms former creative director, who ridiculed
the work of female creatives as crap and said
they dont rise to the top because they wimp
out and go suckle something.
Sorrell told British radio that if Frenchs comments
were as reported they are regrettable and should not have
been said. The WPP CEO has not seen a transcript of Frenchs
Sorrell said if French is sticking to his guns, I
guess I should offer that apology on his behalf.
Sorrell called the issue of gender and diversity important
issues in the U.S. It is not just the issue of women
and their role but others as well and the serious point
is we have to get the balance.
$50M Divorce Settlement
Sorrell paid his former wife of 32 years, Sandra, more
than $50 million in assets in a divorce settlement, according
to an 18-page document made public Oct. 10 by Londons
High Court of Justice Family Division.
AdAge.com obtained the document, and has posted as a story
about the messy marital breakup in which Sorrell
was banished by court order to the basement of his
Judge Hugh Bennett ruled against Mrs. Sorrells demand
that the former couples assets be split 50/50 because
of Sorrells spectacular contribution in
building WPP. The Judge believes Sorrell does possess
the spark or force or seed
The Judge agreed with Mrs. Sorrell that Mr. Sorrell
did not behave as a good husband in that from
about 1993 he conducted an affair about which the wife learned
He faulted her claim that Sorrell was a father by
appointment, and called a 472-page exhibit to her
affidavit an example of trying to overegg the pudding.
Shaw Group, the Baton Rouge-based engineering and construction
giant, has hired Patton Boggs to lobby on behalf of its
Hurricane Katrina relief effort.
The Department of Homeland Security faced a barrage of
criticism for awarding $100M in no-bid contracts to Shaw,
Bechtel, Fluor and CH2MHill in the immediate aftermath of
Those contracts are to be re-bid. The Federal Emergency
Management Agency has promised to award work to local and
Tommy Boggs is the son of Hale Boggs, the former House
Majority Leader and Congressman from New Orleans. He leads
the Shaw business with Robert Jones, former counsel to the
Senate Appropriations Committee under John Stennis (D-Miss.),
and James Reeder, aide to ex-Sen. Bennett Johnston (D-LA).
Robinson Lerer &
Montgomerys Walter Montgomery and U.K.-based Finsbury
Groups Rupert Younger are helping Elliot Bloom,
Cendant Corp. senior VP/corporate communications, handle
media calls about the firm splitting into four separate
New York-based Cendant formally announced Oct. 24 that
it would split into four units.
MA BELL RETURNS.
SBC Communications, the San Antonio-based phone company,
announced Oct 27 that it will re-brand itself as AT&T
when the company completes the $16B acquisition of the remains
of the once-storied 120-year-old Ma Ball at the end of the
CEO Ed Whitacre promises a multi-million marketing campaign
and a new logo to mark the return of AT&T. The reincarnation
is designed to capitalize on the 98 percent consumer and
100 percent business awareness of the AT&T brand. The
SBC name is largely unknown outside its 13-state marketing
An SBC release humbly calls the decision to bring back
AT&T moniker a milestone in the history of communications.
SBC has more than 50 million access lines and owns a 60
percent stake in Cingular Wireless. It acquired AT&T
for its global telecommunications network that serves businesses.
FD EDUCATES ON EDUCATION
Financial Dynamics is guiding PR efforts for a diverse Washington,
D.C.-based coalition of education groups that is unhappy
with Congressional proposals to cut higher education programs.
Stan Collender, GM of FDs Washington office, told
ODwyers that the firm is currently engaged in
a public affairs effort for the Student Aid Alliance to
show that cuts currently being considered by Congress would
do lasting damage to higher education institutions.
FD organized a conference call on Oct. 24 which drew 35
reporters, a significant number, Collender said, in a D.C.
news environment focused on a bevy of other major stories.
The Alliance, which Collender described as a coalition
of coalitions, is an umbrella group for education
interests like the American Federation of Teachers, the
NCAA, United Negro College Fund and Council for Christian
Colleges and Universities, to name a few. FDs D.C.
office picked up the account this year.
SWOOPES SHOOTS HOOPS
The Karpel Group got the word out to the media
that Sheryl Swoopes, the three-time most valuable player
of the WNBA, has signed an endorsement deal with Olivia,
the cruise line that serves the gay and lesbian community,
Kristin Farrell, a TKG staffer told ODwyers.
Swoopes, a forward for the Houston Comets, used the endorsement
opportunity to come out as a lesbian. Farrell
emphasized that TKGs work was on behalf of Olivia,
and not about Swoopes sexual orientation.
The New York Times played up the Swoopes announcement on
the front page of its Oct. 27 sports section. It ran another
front page follow-up on Oct. 28 called homophobia
is alive in mens locker rooms to bemoan the
fact that gay male athletes hide their sexuality while still
in professional sports. Where is the Oliver Cruise
Line for a Queer Guy on the Straight Team,
wrote Selena Roberts.
Farrell said TKG got coverage for Olivia/Swoopes news in
the Chicago Tribune, USA Today, Boston Herald and San Francisco
Chronicle. Craig Karpel founded TKG in `97.
Edition, Nov. 2, 2005, Page 3
PRIMEDIA MULLS SPLIT-UP.
Primedia is thinking about splitting itself into two separate
companies to "unlock value for shareholders."
The $1.1B company announced Oct. 24 that it may separate
its consumer guides segment from the enthusiast media/education
groups. Its stock tanked more than $1 to a 52-week low of
$1.85 on the news.
Primedia deems its free consumer guides (apartment, auto,
new home) a high-growth business. The enthusiast magazine/education
group, in Primedias eyes, offers long-term prospects
and strong cash flow. Primedia publishes 120 magazine titles
such as Motor Trend, In-Fisherman, and Stereophile. Channel
One, which provides programming to 12,000 middle/high schools,
forms the backbone of the education group.
Goldman Sachs and Lehman Brothers are working on the split-up.
Details are promised by the end of 05.
Primedia CEO Kelly Conlin, who joined the firm two years
ago, apparently was not so hot about the separation idea
and left the company upon the announcement. Chairman Dean
Nelson has taken over for Conlin.
Primedia last month completed the $385M sale of its business
information unit to Wasserstein & Co.
WSJ.COM OPENS ITS DOORS
The Wall Street Journal Online will drop its subscription
firewall from Nov. 7-12 to showcase its features and content
to prospective subscribers.
Blue-chip advertisers like Sprint, Charles Schwab and Chase
Bank USA are sponsoring the so-called open house,
which the Internet unit held last year and in 97.
The company, part of Dow Jones, said last year's push generated
about 10,000 new subscriptions.
'PINCH' GETS PUNCH FROM
New York Times publisher Arthur Pinch Sulzberger
needs to explain the apparent deference going
back several years that was displayed toward its embattled
reporter Judy Miller in view of the ethics issues that have
come to light, according to Byron Calame, the paper's public
Neither Sulzberger nor Bill Keller, executive editor, did
much digging into Millers contacts before she received
a subpoena in 2004, wrote Calame on Oct. 23.
That may have been because of instinct or the Times tradition
of protecting a reporters confidential source, yet
Miller talks about special support from Sulzberger.
Of Sulzberger, Miller said he metaphorically and literally
put his arm around me.
Calame takes a swipe at Sulzbergers measured
response to the Miller affair. The publisher only
has said that there are new limits to what she can
do next. Calames view: ...the problems
facing her inside and outside the newsroom will make it
difficult for her to return to the paper as a reporter.
Miller plans to return after a vacation.
Calame does praise the paper for its commendable
6,200-word Oct. 16 article about the Miller episode. That
article combined with Miller's side of the story suggests
that the journalistic practices of the Times and Miller
are more flawed than I feared, wrote Calame.
MARVEL, BIZ WEEK TARGET
Marvel Entertainment, the comic book publisher, and BusinessWeek
have made strides to enter the Middle East publishing arena.
Marvel has inked a deal with Teshkeel Media Group to bring
Spider-Man, the X-Men and other Marvel publications to the
Teshkeel has agreed to a multi-year publishing program
for Arabic-language versions of Marvel comics, trade paperbacks
and magazines from the Arabian Gulf to North Africa.
Bruno Maglione, president of Marvel International, said
in a statement that introducing comics into the region,
which he called one of the fastest growing markets
in the world, is a crucial first to developing
a full business model in new regions. Marvels
comics business has sparked successful Hollywood films and
millions of dollars in licensed merchandise.
Publication is slated to begin early next year. In addition
to Spider-Man and X-Men, Marvel plans Arabic versions of
the Fantastic Four, The Incredible Hulk and The Avengers.
Dan Klores Communications reps Marvel and handled PR for
Meanwhile, BusinessWeeks first Arab-language edition
has hit newsstands. The magazine is being distributed to
subscribers of Al Eqtisadiah, a daily business and economic
newspaper based in Saudi Arabia which reaches 22 Arab countries.
BusinessWeek Al-Arabiya, published jointly by McGraw Hill
and Beirut-based InfoPro Management, is published monthly
and includes content from the publication's North America,
Europe and Asia editions.
Initial circulation is 30,000.
VOICE ACQUIRED BY NEW
New Yorks Village Voice, the alternative weekly that
is celebrating its 50th year, is to be acquired by New Times
Media in Phoenix. The combined company will have annual
revenues in the $200M range and a circulation of 1.8M readers
from its 17 free weekly papers. It is to be called Village
David Schneiderman, who is CEO of the VV, becomes head
of VVMs digital operations. Donald Forst, who edits
the VV, will do the same at VVM.
Michael Lacey, NTMs executive editor, will take the
same role at VVM. James Larkin, who was CEO at NTM, is slated
for the helm of VVM.
The deal is expected to close early next year.
CBS OUSTS HEYWARD.
CBS News president and 24-year veteran of the network Andrew
Heyward will depart when his contract expires at the end
of the year. CBS Sports president Sean McManus adds oversight
of the news division.
Heyward, who was president of CBS News for 10 years, saw
the networks credibility hit during the 2004 Bush
National Guard memo crisis. Ousted producer Mary Mapes has
written a book slated for release the day before McManus
takes over on Nov. 7.
McManus has headed CBS Sports since 1996 and is credited
with a solid turnaround at the unit.
(Media news continued
on next page)
Edition, Nov. 2, 2005, Page 4
BIRD FLU INFO SITE
TechCentralStation.com has launched a website to serve as
a clearinghouse for news and analysis of avian flu.
The site, BirdFluSpecialReport.com, includes links to news
articles, government and NGO information, and commentary
from health scholars.
Nick Schulz, editor of TechCentralStation and former politics
editor for FoxNews.com, said the Net publisher hopes
the site will become a resource for media and concerned
La Voz, a daily
newspaper which claims to be Arizona's largest Spanish-language
publication, plans to launch a free, weekend edition on
La Voz Fin de Semana is slated to be home delivered on
Saturdays to 60,000 in metro Phoenix targeting areas with
an 85 percent Hispanic household penetration, according
to the publisher.
Arizona is the fastest growing Hispanic market in the U.S.
and Phoenix has the eighth largest Hispanic population in
the U.S., according to Census data.
La Voz is published by Phoenix Newspapers Inc., part of
Gannett which publishes the Arizona Republic.
Wi-Fi TV has
agreed to run content from travel agencies and other entities
highlighting vacation trips to foreign countries. The Internet
TV network, www.Wi-FiTv.com, will be paid by the travel
groups for any trips that are booked as a result of leads
generated by the travel videos. The network has 200 channels
of live programming sorted by country and category.
Annuity Market News
has been named the official publication of the Reston, Va.-based
National Association for Variable Annuities. All NAVA members
will receive the monthly magazine and be granted access
to its website starting in January.
Hardy has created and produced a new video blog aimed
at cultivating grassroots contributors and viewers. ThePublicEye.com
includes news, commentary and entertainment content geared
toward broadband and mobile Internet users. The V-log, based
in Vancouver, Wash., has a daily broadcast prepared weekdays
by 8 a.m. PST. Hosted by Kristen Reilly, the site plans
to use content from "reporters" around the world.
has launched a Romanian edition, the magazine's 49th worldwide
edition, following the launch of book and music publishing
businesses in the Eastern European nation in 2004. Initial
print run is 150K targeting ages 30-55. RD is now available
in 20 languages.
The Reader's Digest Assn. also announced new book publishing
operations in Bosnia and Serbia in partnership with Slovenian
publisher Mladinska knijiga.
a magazine geared toward music students and distributed
in schools, marks its 25th year this school year. The not-for-profit
monthly is published by the Cherry Lane Music Foundation
and does not take advertisements.
Alliance has launched Fast Casual magazine to cover
the so-called fast casual sector of the restaurant business.
The mag is the print incarnation of FastCasual.com
which has covered the market online since 2000 with promotional
pieces about the industry. The new magazine estimates the
fast casual eatery market will exceed $70B in 2006 from
key brands like Starbucks, Panera, Chipolte and Qdoba. Subscriptions
style director for Self magazine since 2001, has joined
Fitness as executive style director. She handles styling
for celebrity covers, development of fashion editorials
and manages the magazine's fashion department.
Earlier, she was style director at YM magazine and Redbook
and was senior editor at Glamour.
founding editor-in-chief of Mens Health, has been
named to the new post of editorial director for Meredith
Magazines. He oversees new product development and is responsible
for newstand covers for Meredith pubs, which include Better
Homes and Gardens, Parents and American Baby.
Lafavore, who has consulted for the company for the last
few years, will also manage editorial strategy for Fitness.
Ty Sawyer has
become editorial director of Islands, which is published
eight times a year by World Publications. He shifts from
WPs Sport Diver, which Sawyer had edited.
Winter Park, Fla.-based WP also publishes Caribbean Travel
& Life, Destination Weddings & Honeymoons, Spa and
Florida Travel & Life.
Fox News Channel CEO, is hailed as one of Americas
best leaders in the Oct. 31 U.S. News & World Report.
He is praised for his flat out refusal to lose.
Ailes recipe for leadership: Take responsibility
and make decisions, encourage your troops, joke with `em,
make sure works fun, tell em the truth, stay
open, take responsibility if you screw up, change the decisions
that are bad as quickly as possible.
Other bests are e-Bays Meg Whitman, Apples
Steve Jobs, Bill and Melinda Gates and Oprah Winfrey.
who was deputy editor of Mens Journal, has been hired
by Conde Nast Traveler, to relaunch its concierge.com website.
the Arabic satellite TV network, is looking to hire a sports
reporter for its English language operation. An understanding
of baseball, basketball, hockey and football is a must.
On-screen experience is required for the Washington, D.C.-based
job. The network is also hiring air conditioner mechanics
for its Doha headquarters.
Edition, Nov. 2, 2005,
OF PR FIRMS
CLICKS WITH REUNION.COM.
CarryOn Communications has been named agency of record of
Reunion.com after the privately held Internet social portal
heard from three firms.
Cogan, manager of PR for Reunion.com, told O'Dwyers
that the company was looking for three things: a mid-sized
firm, offices in Los Angeles and New York, and media relations
savvy. She said Lewis PR and boutique firm Parisol Marketing
Group were also considered for the work.
Communications was the incumbent, but its Boston base and
corporate focus prompted the change, said Cogan.
account at CarryOn is headed by senior VP and tech practice
head J.P. Schuerman out of Los Angeles. The firm said it
will focus heavily on consumer media relations, entertainment
publicity programs and creative promotions.
says its 35-million membership base is growing by about
40,000 users a day. People looking to reunite with classmates,
military colleagues, lost loves and distant families make
up some of the sites base.
portal was formed in 2002 with the merger of HighSchoolAlumni.com
and PlanetAlumni.com. It operates on a subscription model
($36/year for a standard subscription) and also powers the
people search function for sites like Lycos
USA, InfoSpace and Addresses.com.
BILKING TRIAL IS DELAYED.
A federal judge has postponed the trial of Doug Dowie, former
head of Fleishman-Hillards Los Angeles office, and
John Stodder, ex-senior VP, for four months to give them
more time to prepare a defense.
They have been charged
with bilking the citys Dept. of Water and Power.
Both men say they are
innocent. The trial was to begin Nov. 15.
REPS POLO GROUP.
Brunswick Group and client the U.S. Polo Association have
declared victory in a five-year-old court battle with Ralph
Lauren over the marketing rights to images of polo players.
The USPA and Jordache
won the right to use these three logos to market clothing.
The Polo Association and
clothing marketer Jordache Limited received the go-ahead
from a New York Federal Court this month to use three silhouette
logos of mounted polo players, an iconic image in the clothing
industry associated with Ralph Lauren.
Lauren sued the USPA and
Jordache for trademark infringement in 2000.
A jury ruled last week
that three out of four logos in question were acceptable
for the USPA and Jordache to market.
The two victors plan to
launch a major advertising and marketing push using the
three logos awarded to them by the court.
Brunswick director Ellen
Gonda handles the USPA account. Jordache has not yet been
reached about the upcoming marketing push.
Media International, New York/Quick and Simple, Hearst
magazine focused on women's services; Siempre Mujer, Spanish-language,
bi-monthly women's magazine published by Meredith Corp.;
Amerada Hess, for annual launch of its Hess toy truck; mun2,
cable network targeting Latino youth; ArtWalk NY, benefit
for Coalition for the Homeless, and the Vermont Institute
for Artisan Cheese.
Focus, New York/The Weinstein Co., film produc-tion
company headed by Miramax founders Bob and Harvey Weinstein,
for advertising, online work and PR. TWC tapped Dan Klores
Comms. SVP Liza Burnett to head PR in September (9/07 NL).
Mower and Associates, Buffalo, N.Y./American Lung
Assn. of New York State, for PR to support its 2005 Lung
Group, Waltham, Mass./Renesys Corp., Internet monitoring;
SEEC Inc., IT management soft-ware; Sentillion, identity
and access management svcs. for healthcare sector; Virtual
Iron Software, data center software, and Webhire, talent
Brownstein Group, Philadelphia/Frankford Candy; Kyle's
Treehouse Foundation; Morris, James, Hitchens & Williams
LLP; Octagon Research Solutions, and Rumson Capital, for
PR, advertising and online work.
Inc., Gaithersburg, Md./National Association of Personal
Financial Advisors, 1,000-member group of fee-only financial
planners, as AOR for PR. The firm is initially focused on
revamping the group's media kit and press center on its
Financial Communications Group, Lake Mary, Fla./ICOP
Digital Inc. and VitaCube Holdings d/b/a XELR8 Holdings
Inc., for investor relations counsel.
PR, Boca Raton, Fla./Antiques & Country Pine,
for U.S. retail launch of an English-inspired fur-niture
Group, Boca Raton, Fla./The Payroll Professionals,
payroll management, for PR. TransMedia has hired Lesley
Gross from TPP rival ADP to manage the account.
Shandwick, Minneapolis/Jo-Ann Stores, fabric and
craft retailer with 847 stores in the U.S., as AOR for PR.
WS' New York office will assist with the account.
Layne & Co., Farmington Hills, Mich./Inn at St.
John's, Detroit conference/event center, as AOR for PR.
Edstrom, Seattle/Angiotech Pharmaceuticals, Vancouver-based
pharma company; Biogen Idec, oncology, neurology and immunology
therapies; Heidelberg Engineering GmbH, German company focused
on development of light-based diagnostics for eye diseases;
OXiGENE, small-molecule therapies for cancer and eye diseases.
WE's bioscience and health care unit leads the new work.
Road Communications, Toronto/Canadian Information
Productivity Awards, given for IT innova-tion, as AOR for
Edition, Nov. 2, 2005, Page 6
FILES FOR CHAPT. 11 BANKRUPTCY.
The New York and Chicago offices of Pims, which supplies
production and distribution services for the PR industry,
have filed for Chapter 11 bankruptcy.
are owned by Pims Holdings of London.
Total liabilities for New York are listed as $2.9 million
and assets as $1.7M.
assets include $450,000 in receivables and $996,476 due
from the Chicago office.
New York creditor is GHG Realty, 221 Penn Plaza, New York,
former landlord of Pims, which has a disputed
claim for $726,487 against Pims. By filing for protection
under Chapter 11, Pims would prevent GHG from seizing its
property via a Supreme Court lawsuit.
Glickman, president of both New York and Chicago, said the
firm has unsuccessfully tried to negotiate itself out of
the lease at Penn Plaza.
is hoped that this dispute will be settled as part of the
bankruptcy proceedings, he said. The filing was made Oct.
14. New and tougher laws against bankruptcy filings went
into effect Oct. 17.
major creditor is Xerox Capital Services for purchase and
leasing of equipment ($156,373).
in PR Noted
Pims/New York employs
27 people and continues to meet its payroll and provide
normal services, said Glickman. He expects the firm to emerge
from bankruptcy by March, 2006. The filing noted that a
serious downturn in the economy caused marketing and
PR budgets to be slashed although they are slowly
returning. New technologies also gave clients new
ways of communicating, the filing said.
Pims is now directing
itself to a new model that stresses electronic press
Through the reorganization
process, we will make substantial investments in the resources
that have the most meaning to our clients, said Glickman.
Chicago debts were listed
as $1.1M and assets as $177,638. Nine employees are listed.
Pims said it intends to consolidate Chicago with New York
and operate Chicago as a virtual presence. More
info is available at pimsinc.com.
Norwalk, Conn.-based eNR
Services, says it has signed Staples, Best Buy, Herbalife
and Curves as clients for its flagship Grassroots PR product.
Broadcast PR company Z
Communications, Bethesda, Md., recently completed
a five-city campaign for the launch of a K-Y massage product.
The company offers these tips for broadcast PR efforts:
allow four to six weeks of planning ahead of a promotion;
remember that radio promotions have PR opportunities beyond
contests and mentions, like DJ endorsements and samplings
at station events.
Waltham, Mass., has launched an e-newsletter campaign service
with analytics meant for technology companies to keep resellers
abreast of product developments. www.imninc.com.
GRANICK JOINS CHAMBERLAIN.
Mel Granick, director of Mount Sinai Hospital's public affairs
unit, is the new senior VP-media services at Chamberlain
Communications. He is a former CBS Radio health and medicine
reporter and senior VP/health strategy at Edelman.
added Nanci Steinberg as VP-media services. She was media
rep for the City of Hope National Medical Center, PR director
at Cabrini Medical Center and public information officer
at the American Medical Assn.
Also joining CC
is Michelle Strier to work on the Pfizer business. She leaves
Manning Selvage & Lee, where she worked on Procter &
Gamble, Roche, Pfizer and Sanofi-Aventis products.
New York-based Chamberlain
is a healthcare specialist founded in '93.
who led PR and marketing pro-grams for International Data
Corp., to Greenough Communications, Boston, Mass., as a
manager. She is a former writer for public policy magazine
Empire State Report.
VP and director of the Lower Manhattan Development Corp.,
to CIT Group, New York, as seni-ior VP and director of corporate
and public affairs. She heads community and public affairs
internal and exter-nally for the commercial and consumer
director of multifamily marketing and communications for
Fannie Mae, to Enterprise Social Investment Corp., Columbia,
Md., as VP of marketing and communications. She was previously
a marketing manager for Giant Food's retail stores, pharmacies
and credit union.
who guided media relations at a geopolitical/policy intelligence
agency and former comms. advisor for Air Force officials
at the Pentagon, to Potomac Communications Group, Washington,
D.C., as a program manager. Lindsay
a global heath post at Edelman in New York for a PR project
coordinator role at Potomac.
policy director of The Ripon Society, a Republican policy
and advocacy group, to Shirley & Banister Public Affairs,
Alexandria, Va., as an A/E.
VP of corporate comms. for Qwest Communications, to R.H.
Donnelley Corp., Cary, N.C., in that same title. Donelley
publishes Yellow Pages and powers online searches.
director of PR, Gish, Sherwood & Friends, to Waterhouse
PR, Chattanooga, Tenn., as VP/managing director. Earlier,
she was an account manager at Ackermann PR.
GM and senior VP for Rosica PR, to Allison & Partners,
New York, as GM of the firm's New York office. Linda
been promoted to VP, media relations, in New York.
to account manager, Dublin & Associates, San Antonio,
Tex. Leigh Baldwin to senior A/E.
Edition, Nov. 2, 2005, Page 7
PRSA (Continued from page
said she has been meeting with the staff all week
to look at possibilities of how we can go forward
with the postponed conference were looking
told the 70 or so leaders on each call that she hopes to
resolve the dispute within 30 days.
noted that many Arthur W. Page Society members in 2001 contributed
their fees to Page for a Sept. 21-23 meeting in San Diego
when it was cancelled in the wake of 9/11.
160 registrants had paid $1,615 each and were given the
option of donating it to Page and/or 9/11 victims, Page
said. More than half did so, many splitting the fee between
Page and 9/11, raising $25,000 for victims of 9/11.
told of intensive, ongoing negotiations with the insurer
last week. CFO John Colletti and Bolton were in constant
touch with the adjuster. Every time I speak
to the poor man he has been more than gracious and kind
with his time, Bolton said. "But
every time I talk to him he sounds more exhausted, I just
don't know how he's doing it, she added.
agreement with the insurer, she said, is that we look
to postpone the conference itself before it can actually
were at first told to write in for a refund, citing a reason
but were then told not to ask for any refunds while re-scheduling
is being explored and an overall assessment
was made for the insurers. Refunds might be made in hardship
cases, it was explained on the teleconference.
Cancellation of Conference Explained
explained how the conference was cancelled in stages, first
the students, then the Assembly and Fellows' and past presidents'
dinners, and then the entire conference. Directors arrived
Wednesday, Oct. 19, and met early the next day.
concern was the 1,000 or so students (many under 21, noted
Phair) who were arriving Thursday for Friday meetings. The
board decided early on Thursday morning to cancel PRSSA,"
she said. The Assembly was then cancelled because many of
its 300 delegates were to arrive Thursday/Friday for Friday
terms of the conference, that decision came a little bit
later because there were different issues with
the conference Phair said. We were insured,
she said (apparently referring to the main meeting).
insurer, she said, was looking for trigger points
such as an official hurricane warning, which
she said was not declared until 4 p.m. Saturday,
and airports being closed (airports were open through Sunday).
and Colletti worked very hard, literally around the
clock with our insurers Thursday afternoon and well into
the evening and morning to convince them that there were
special circumstances that made it just about impossible
to hold a conference in Miami, said Phair.
agreement was reached that PRSA would have the chance to
"prove" to the insurer that it could not set another
conference although it would love to do that.
Phair said, adding: Its highly unlikely.
is looking into things that can mitigate those circumstances
so we can recover as much as possible and not put
PRSA into financial straits, said Phair. She
said that at that point (Thursday) it was still unclear
what path Wilma would take and there was still
a possibility in fact, right through Friday, that it actually
would have missed Miami although by that point it was clearly
going to hit Florida in some major way. But hurricanes are
unpredictable and as we've seen in the past fall Mother
Nature is very unpredictable.
is thinking of holding the Assembly in New York or Chicago
on Dec. 3 or 10, the teleconference was told. PRSA bylaws
require one by Dec. 15. There was a lengthy discussion of
whether delegates could vote by proxy and parliamentarian
Mark Schilansky said New York State law allows this because
there is nothing in the PRSA bylaws against voting by proxy.
This shocked some of the teleconference participants because
PRSA has always rejected any proxies in the Assembly.
said she was surprised by what Schilansky had discovered.
She said voting by proxy had never been examined because
no one ever questioned the PRSA policy against it. I
learned something, she told the call. Schilansky said
one or two members can attend an Assembly, declare
a quorum was lacking, and set an adjourned meeting.
This would satisfy New York law for the 2005 Assembly, he
said, if PRSA couldn't round up enough delegates or proxies.
CONFERENCE, SAY EX-LEADERS.
Trim the staff-driven national PRSA conference,
veteran PRSA leaders told this NL. It loses too much money,
is attended by less than 10% of members, and distracts staff
from other duties, they said. Leaders love it
because they go free and are in the spotlight for five days,
said the critics.
A past conference chair
who spoke on the basis of anonymity said staff and volunteers
spend over a year of planning on the meeting.
A past national president,
meanwhile, said failure to allocate the proper amount
of staff time to the conference gives a totally unrealistic
picture of what it really costs. PRSAs audit
only allocates staff time at the actual conference ($103,122
in 2004, $108,197 in 2003, and $108,826 in the 2002).
The past president said
this is not an accurate picture. The board has
"long asked for the real numbers" but staff and
the PRSA treasurer "have ignored these requests,"
said the past president.
A former board member
said boards have debated the worth of the conference for
years but no one is ever willing to make a change.
Staff books hotels 4-5 years in advance so any change
would take a while to go into effect," the ex-board
Calling the conference
staff-driven, the former conference chair said:
obsession with doing it the same way year after year because
the staff has a set routine it likes to follow. It would
take a very strong-willed board to buck the staff on this
Edition, Nov. 2,
2005 Page 8
Wilma may be a blessing in disguise if it halts staff
and leader obsession with the national conference, which
benefits the few at the expense of the many.
National leaders who know
the inside story have condemned this wasteful exercise for
which the true costs are hidden, especially staff time (page
PRSA members received
big shocks in the past couple of weeks including
the loss of their annual conference to Hurricane Wilma and
the possible loss of their printed 972-page directory of
members, services, bylaws, code, leaders, sections, etc.
There were plenty of warnings for the first disaster but
members have yet to be told about the directory.
Another shock was learning that Assembly delegates can
cast their votes by proxy.
This has been a governance sore point for many years. Failure
of chapters to have representation in the Assembly led to
APR being decoupled from Assembly membership in 2004.
The situation came to a head in 2002 when 24 chapters were
unrepresented in San Francisco.
Parliamentarian Mark Schilansky has now pointed out that
while the Assembly is governed by Roberts Rules, which
favor in-person delegates, New York State law allows proxies
unless specifically prohibited in a group's bylaws. State
law thus trumps Roberts because there
is no such ban in PRSA's bylaws, he says.
PRSA wants proxies now because it's afraid it wont
be able to get the needed 100 delegates in person by Dec.
The chilling thought
is that PRSA members and delegates have been falsely told
something for many years and all the recent delegate votes
may be invalid because chapter votes were improperly lost.
The false impression about proxy voting given by leaders
is one reason delegates need their own rules expert or own
lawyer. Some of the delegates are now complaining that they
spent money to get to Miami and also purchased conference
tickets including the full $1,025 package, and would like
their money back so they can afford an Assembly.
The odds of them getting
refunds are growing slimmer, the way we read these tea leaves.
PRSAs insurer is obviously fighting PRSAs claims.
Insurers already have to pay off billions of dollars for
the wreckage left by Wilma, Katrina and the record number
of other hurricanes this year.
The insurer seems to be saying to PRSA, just put on another
conference and if people dont show, thats their
problem. Keep the money. PRSA has already told the 1,000
or so students theyre not getting back their $275
fees, which are being saved for a future meeting during
the school year (probably not in connection with a national
PRSA directors, insisting as late as Thursday, Oct. 20,
that Wilma might miss Miami, should have met by phone on
Tuesday and cancelled the meeting based on then-available
information. Cancelling the students on Thursday was too
late because many had already arrived or were in the air.
When PRSSA (1,000 students) and the Assembly (300) were
erased on Thursday morning, registrants knew the main conference
was finished because those two represented about half the
projected 2,500+ total.
PRSA directors, taking
up the matter too late, were between a rock and a hard place.
The insurer wanted an official hurricane warning and the
closure of the Miami and Fort Lauderdale airports.
Although PRSA leaders claimed the storm was erratic,
it was only erratic as far as timing. The 400-mile wide
record hurricane, packing 145-mile-an-hour winds
in an 85-mile center zone as of Thursday, was headed straight
for lower Florida after a visit to Cancun, said weather
maps. It was going to arrive anytime from Saturday to Monday.
When it hit Monday morning, PRSAs hotel, the Fountainebleau,
lost power for 24 hours, had 15 windows blown out, and 24
palm trees uprooted.
Members trying to
learn something from the PRSA website about this potential
financial disaster are getting far less information
than the leaders got on the conference calls Oct. 27. The
website does not describe the difficult negotiations with
Web visitors are only told PRSA is trying to reschedule
the event and not to ask for refunds. President Judith Phair,
meanwhile, told the conference calls that it would be extraordinarily
difficult if not impossible to recreate the 2005 conference...she
has suggested members can donate the money to
PRSA, if there is no conference, citing what Arthur W. Page
Society members did in 2001 after 9/11. But only 160 signed
up for that Sept. 21-23 meeting, not 2,500+ as with PRSAs
Page asked its members to donate all or part of their fees
to 9/11 victims, which many did...will
PRSA ask its members to donate their fees to Wilma
and Katrina victims? That would be good PR...Assembly
delegates told us they never got the names of the
other delegates, which was supposed to happen...the
two conference calls Oct. 27 were being recorded,
participants were warned at the start of each call. Previously,
Phair had said that recording such calls was illegal in
some states and that it was also against PRSA policy to
do so...when one caller from Green Bay asked for the tape,
she was told it was for staff use only to help prepare a
report of the conference calls. As of Oct. 31, there was
no report of the calls on the PRSA website...another
caller said that if there is an Assembly, leader
speeches should be held until after all the debating...while
students arriving at the conference were told to go home,
a number did not, the teleconference was told...among
freebies at annual conferences are all past presidents,
who number more than 20.