The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, Nov. 9, 2005, Page 1
LANDS NEW MEXICO ACCOUNT.
Edelman and M&C Saatchi have been tapped for a $3M,
three-year marketing communications campaign to create a
uniform brand for the State of New Mexico.
Edelman won two-thirds
of the account and is charged with guiding PR and online
marketing for the initiative. The independent firm beat
six other finalists for the PR portion in the five-month
review, including Ruder Finn, Ketchum, Financial Dynamics,
BVK, Myriad Travel Marketing and R&R Partners. Eighteen
firms submitted PR proposals.
Ketchum and R&R were
finalists for the advertising portion and Edelman, Myriad
and R&R were on the short list for the interactive assignment.
In all, 32 agencies submitted
proposals for the work. Nine finalists gave presentations.
Gov. Bill Richardson sees
the campaign as one of the defining accomplishments
of his tenure. The governor tapped native New Mexican adman
Johnny Montoya to oversee the campaign.
SOUTH KOREA TO HIRE
The Government of South Korea plans to hire its first U.S.
PR firm next year in order to bolster its image as a strong
and reliable American ally. The PR message also will promote
a greater role on the global stage for South Korea, which
has the worlds No. 12 economy. The PR budget will
be at least $1M.
The effort will come amid rising anti-Americanism in Korea
stemming from squabbles over self-defense and ties with
North Korea, a member of the Bush Administrations
axis of evil. South Korea is pushing for more
economic ties with the north
South Korea President Roh Moo-hyun, who took office in `03,
ran on a platform calling for a more equal footing in U.S./Korean
relations. The South Korean Embassy did not return a call
WPP GOES TO MOVIES.
WPP Group has invested an estimated $25 million in Weinstein
Co., the movie company launched by Miramax founders Bob
and Harvey Weinstein. The Weinsteins, who split from Walt
Disney Co., have raised $500 million to fund the studio.
They plan to put out 20 movies a year, and turn a profit
The WPP investment provides Hill & Knowlton, Burson-Marsteller,
Ogilvy PR Worldwide and Cohn & Wolfe placement opportunities
for clients in WCs films.
WC releases Derailed, a thriller with Jennifer
Aniston, this month, and The Matador, a comedy
featuring Pierce Brosnan in December.
KWITTKEN TO EXIT EURO
Aaron Kwittken, the 35-year-old wunderkind who rose to the
top of Euro RSCG Magnet, is seeking a lifestyle change,
and will exit the firm.
In an e-mail conversation, Kwittken told ODwyers
that he wants to start a new venture of his own. He is still
with the company and in the process of working out transition
plans. Kwittken informed his superiors at the Havas-owned
shop last month of his desire to exit.
Beginning at Barksdale Ballard & Co, Kwittken moved
to Capitoline/Manning, Selvage & Lee, Ketchum, Fleishman-Hillard
and GCI Group before landing at Middleberg. He was president
of Middleberg when Havas folded it into Magnet last year,
and then assumed the co-presidency with Paul Jensen. Kwittken
succeeded Euro RSCG CEO David Kratz on Oct. 18, 04.
Jensen split for Weber Shandwick on March 15.
GOOGLE NAMES GLOBAL
Elliot Schrage, a senior fellow for business and foreign
policy for the Council on Foreign Relations, has joined
Google as VP of global communications and public affairs.
The 45-year-old Schrage reports to CEO Eric Schmidt at the
At the Council, Schrage, a lawyer, advised global companies
on corporate social responsibility and labor issues. He
earlier was director of global affairs for retailer Gap
Inc., again handling CSR issues, and was managing director
of Clark & Weinstocks New York office.
Earlier this year, Google said former Coalition Provisional
Authority spokesman Dan Senor was to join the company in
the VP/global communications role. But that appointment
BALKY WEBSITE FRUSTRATES
PRSAs old-fashioned website is hard to
update and is frustrating efforts to keep members informed
about developments related to the cancellation of the 2005
conference, an Assembly delegate teleconference was told
Delegates said PRSAs website was far behind the news
about Hurricane Wilma and the conference.
President Judith Phair said she was very aware
of web technical problems and blamed them on long-delayed
maintenanceof the website.
COO Catherine Bolton said PRSAs website is old-fashioned
and not like the normal website where you just type
something and put it up immediately.
Every time you make one small change, such as a comma
or a period, you have to do it through coding
(continued on page 7)
Edition, Nov. 9, 2005, Page 2
R BATTLE MOUNTS OVER
Ken Sunshine Consultants is guiding PR for Robert Greenwalds
critical Wal-Mart documentary, which debuted selectively
on Nov. 4 and will roll out throughout December across the
The PR firms president Ken Sunshine and staffer Jesse
Derris, a former Kerry-Edwards 05 spokesman, are promoting
the film. Derris confirmed the firm is working for the film
but declined further comment.
KSC also guided much of the PR strategy for Michael Moores
hit documentary Fahrenheit 911.
Edelman is working to rebut Wal-Mart critics and its political
campaign-like efforts were the subject of a front-page New
York Times story earlier this month.
An incident arose on Nov. 1 as the film, Wal-Mart:
The High Cost of Low Prices, was screened in New York.
According to news reports, a Wal-Mart staffer (five were
invited to the screening) was accused of attempting to record
the film with a cellphone. Greenwald confronted and tossed
out the Wal-Mart reps. The director renewed an offer to
screen the film at the companys Bentonville, Ark.,
After weeks of relentless attacks, Wal-Mart company
officials and their media operatives from Edelman have still
not seen [the film], read a statement from Sunshine.
Despite this, they continue to issue press releases
and hold press conferences vilifying not only the movie,
but Greenwald himself. This is an open offer to change that.
The film is trying to cultivate grassroots support and
has earned the backing of the media savvy WakeUpWalMart
Trippi Multimedia, the ad shop set up by former Howard
Dean strategist Joe Trippi, has produced a 30-second spot
previewing the documentary. The film itself will be shown
at 7,000 grassroots screenings, including 1,000 churches,
according to Greenwald.
ABRAHAM OPENS FOR BUSINESS.
Former Energy Secretary Spencer Abraham has opened The Abraham
Group in Washington, D.C., to advise U.S. companies on international
energy opportunities. He is joined by Joe McMonigle, Abrahams
chief of staff at the DOE, and Majide Mourad, who worked
on overseas issues at the DOE.
TAG plans to establish a link with an investment bank and
Abraham, who is a Fox News analyst and contributor to Rupert
Murdochs The Weekly Standard, remains a board member
at Occidental Petroleum. He joined Oxys board in February,
a month after stepping down from the DOE.
Oxy made news in late September with word that it began
shipping oil to the U.S. from Libya. That marked the first
shipment of Libyan crude to these shores in 20 years.
The company called that shipment a significant development
for the U.S. domestic market that was hit by Hurricanes
Katrina and Rita.
A former Abraham deputy, Randa Fahmy Hudome, is Libyas
energy lobbyist. Her firm, Fahmy Hudome International, has
a $750K pact with the government of Muammar Qaddifi.
MISUSE OF BW DATA CHARGED.
The Securities & Exchange Commission has charged an
Estonian financial services firm and two of its employees
with making improper use of information gained from Business
Wires secure client site to make $7.8 million in illegal
It said the defendants violated Section 10(b) of securities
laws. The U.S. District Court in New York, acting on an
SEC request for emergency action, has issued
a temporary restraining order to freeze the assets of the
defendants and to order the return of funds taken out of
The investment bank Lohmus Haavel & Viisemann, says
the SEC complaint, became a client of BW to gain access
to its secure client site and then used a spider
to find out information about other BW clients contained
in press releases before public distribution.
Electronic theft of information involving 360
press releases issued by more than 200 public companies
took place since January 2005, says the SEC complaint.
It does not allege that entire press releases were accessed
but portions of information such as the headline or key
words connected with a press release and the planned timing
of the distribution, said Daniel Hawke of the SECs
Lorry Lokey, BW chairman and CEO, said, No one gained
access to our news release file prior to distribution to
the media and investment community. Some of the SEC statements
in its complaint have been misinterpreted.
Certain people had access to a screen shot of limited background
information, BW said, but this information did not include
the content of news releases.
The SEC said the defendants saw files they were not entitled
to see and the pieces of information obtained, while not
entire press releases, enabled them to make trades based
on this illegally obtained information.
Cathy Tamraz, BW president, said: Virtually any computer
system can be broken into, from the government to large
corporations to universities. BW is keenly sensitive to
its important role in the global financial markets and we
place the highest priority on security.
DCI GETS $375K VERMONT
Vermont has hired Development Counsellors International
to promote the state as a good place to do business. The
two-year pact is worth $375K.
Republican Gov. Jim Douglas announced an employer
recruitment campaign on Nov. 2 that will pitch the
states educated, skilled and motivated work force.
He said earned media can multiply the impact
of Vermonts advertising, and is an effective
means of getting a message out to decision makers.
The DCI hiring caused quite a stir among the states
Democrats as an Associated Press item mistakenly referred
to the firm as DCI Group, a lobbying outfit with close ties
to the Bush White House and former Majority Leader Tom DeLay.
Jon Copans, executive director of Vermonts Democratic
Party, issued a press release with the headline, Douglas
Imports Culture of Corruption. Copans retracted his
statement on Nov. 2 and apologized.
Edition, Nov. 9, 2005, Page 3
GOWERS QUITS FT EDITOR
Andrew Gowers, editor of the Financial Times since Sept.
01, has stepped down from his post. The 22-year FT
veteran cited strategic differences with Pearson,
publisher of the London-based paper.
FT has lost money since Gowers moved into the top spot
because of weakness in the technology and financial ad markets.
The paper is on track to break even this year.
Lionel Barber, U.S. managing editor, has replaced Gowers.
The FT has mounted a big expansion drive in the U.S. and
Asia to offset a steep decline in circulation on the home
CNN DUMPS BROWN FOR
CNN has installed Anderson Cooper in the 10 p.m. time slot
held by Aaron Brown, who is leaving the network.
Anderson Cooper 360, a live news program, will
air for two hours nightly beginning Nov. 7 from 10 p.m.
to midnight. It previously ran for one hour in the 7 p.m.
Cooper, who is 38, began co-anchoring the 56-year-old Browns
show NewsNight during coverage of Hurricane
Katrina and its aftermath. CNN said the program grew by
27 percent, measured by total viewers, in that time frame.
Cooper is a former ABC correspondent and joined CNN in
September 2001. Brown had signed a new contract with CNN
this year, but the network said there isn't room for him
in its schedule.
In other changes at CNN, Wolf Blitzer's hour-long Situation
Room program will air in the 7 p.m. time slot previously
held by Cooper, in addition to its two-hour time slot from
4 p.m. to 6 p.m.
Kyra Phillips Live From has been extended
for an hour and now runs from 1 to 4 p.m.
HERALD FAULTS GLOBE
FOR EPSTEIN LOSS.
The Boston Herald blames cozy ownership ties
between the Boston Globe and the Boston Red Sox for the
loss of the ball clubs general manager Theo Epstein.
The architect of Sox first World Series win in 86
years, turned down a $1.5M a-year contract extension after
a Globe story credited the Sox's success to CEO Larry Lucchino.
The Herald noted that the Globes owner, New York
Times Co., controls a 17 percent stake in New England Sports
Ventures, which owns the Sox, Fenway Park and 80 percent
of the New England Sports Network. Richard Gilman, Globe
publisher, sits on the NESV board.
The Herald noted that Gilman and other executives were
given World Series rings.
Epsteins exit, according to the Herald, raises the
question of whether Globes close ties with the Sox
may have backfired and cost the team a talented GM.
YAHOO! ADDS CONTENT.
Yahoo!, in its drive to be perceived as more than a portal
and search engine, has inked a deal with Dennis Publishings
The Week magazine to provide a daily dose of
business news that will run on Yahoo's finance page.
The deal follows Yahoos much ballyhooed recruitment
of freelance war correspondent Kevin Site to write stories
from the world's hot spots.
TW was launched in '01, and has a circulation in the 350,000
SUSQUEHANNA SELLS RADIO
Susquehanna Media Co., the country's No. 1 privately owned
radio station operator, is selling its 33 stations to Cumulus
Media for $1.2B.
SMC's stations are in markets such as San Francisco, Houston,
Dallas, Indianapolis, Kansas City and Atlanta. SMC broke
into the radio business in 1942 with the launch of WSBA-AM
in York, Pa.
CM owns more than 300 stations. The deal is partly financed
by Thomas H. Lee Partners, Blackstone Group and Bain Capital.
SMC sold its cable TV operations (230,000 east coast subscribers)
CASE CLOSED AT TIME
Steve Case, who engineered America Onlines $180B stock
takeover of Time Warner in 2000, resigned on Oct. 31 from
the TW board. He stepped down from the chairman slot in
03, following continued shareholder wrath over the
dot-com era merger.
TW CEO Dick Parsons issued a statement to thank Case for
his service and he looks forward to his wise counsel
as a major stockholder of the media combine.
TW, which used to be called AOL Time Warner, agreed to
pay more than $500M to settle suits and regulatory charges
against its AOL unit.
AOL recently has shifted into a comeback mode as Yahoo!
and Google are among suitors attracted to the growth in
Case alluded to that growth is his statement of resignation.
He strongly believes that AOL once the leading Internet
company in the world, can return to its past greatness.
Case resigned to spend more time at Revolution, his healthcare
and media investment company.
WOLF WANTS MTV POST.
Michael Wolf, a management consultant steeped in media experience,
has been named president of MTV Networks.
The McKinsey & Co. consultant has close ties with Sumner
Redstone, CEO of Viacom and MTVs parent. Prior to
McKinsey, Wolf was at Booz Allen Hamilton, where he headed
its media and entertainment group.
Wolf will lead MTVs sales, marketing, business strategy,
information systems, finance and production operations.
He is charged with leading the company's multiplatform
strategy designed to serve audiences of all ages.
Those platforms include MTV: Music Television, VH1, Spike,
Nick at Nite, Comedy Central and TV Land. Wolf reports to
Judy McGrath, CEO of MTV Networks. She lauded Wolfs
incredible operational, digital media and marketing
Wolf was McKinseys first-ever outside senior partner
(Media news continued
on next page)
Edition, Nov. 9, 2005, Page 4
editor-in-chief of PC Magazine since 1991, has been promoted
to executive VP and chief content officer for parent company
Ziff Davis in New York. Jim
Louderback takes over the EIC slot at PC and has
been upped to SVP and editorial director for ZD's consumer
That group includes ExtremeTech.com, DigitalLife TV, Gearlog.com,
Technoride.com and Whats New Now.
Louderback had been editorial director of ZD's consolidated
Internet business and earlier spent five years building
up its TV unit.
founding editor-in-chief of Mens Health, has been
named to the new post of editorial director for Meredith
Magazines. He oversees new product development and handles
strategies for newstand covers for Meredith pubs, which
include Better Homes and Gardens, Parents and American Baby.
Lafavore, who has consulted for the company for the last
few years, will also manage editorial strategy for Fitness.
editor-in-chief of Reed Business Informations EDN,
to editor-in-chief of Electronic Business. Maury
Right returns to the helm of EDN, a magazine targeting
electronic engineers published 26 times a year.
RBI has moved to integrate content across Electronic Business,
Electronic News and EDN as part of a strategic realignment.
John Schurmer has been promoted to group publisher of three
publications, heading sales and marketing.
has made two acquisitions in the job recruitment publishing
sector and purchased a group of weekly auto shopper magazines
The company has bought San Francisco-based Jobs and Careers,
Dallas-Ft. Worth-based DFW Job Connection and DFW Auto Connection.
Monica Garcia Pleiman,
chairman and CEO of Optimum Management Services, a Denver-based
technology and outsourcing company, plans to launch Latino
Suave Magazine on Dec. 1.
The bi-monthly publication celebrates the "vibrant
and colorful Hispanic culture and traditions" and will
include lifestyle, creative pieces and profiles of Hispanic
leaders, according to Pleiman.
The Alzheimer's Foundation
of America, a New York-based non-profit, has revamped
its quarterly magazine and tweaked its title from Vantage
to ADvantage. The free magazine, available by subscription
and in doctors' offices, marks its one-year anniversary
New York magazine
has unveiled a 30-page real estate magazine-within-a-magazine,
Vu, covering the citys housing market. Vu debuted
with New Yorks Nov. 7 edition.
said it will open a pop-up retail store in New
York for the holiday season from Nov. 18-Dec. 24. The SoHo
store will include samples of consumer electronics through
partnerships with companies Motorola, Napster, Sony and
The Los Angeles Times
has launched an entertainment industry website, www.TheEnvelope.com,
to cover Hollywood's awards shows and other celebrity news.
Billed as an insiders resource, the site
includes news, photos, videos, podcasts and other content,
along with access to the Times 80 years of coverage.
rolls out Sleuth, a channel dedicated 24/7 to
crime and mystery shows, to five million Time Warner cable
viewers on Jan. 1.
The plan is to recycle programs from the library created
from the 04 merger of NBC and Vivendi Universal. The
channel is targeted at viewers 25 to 54.
La Voz, a daily
newspaper which claims to be Arizona's largest Spanish-language
publication, plans to launch a free, weekend edition on
La Voz Fin de Semana is slated to be home delivered on
Saturdays to 60,000 in metro Phoenix targeting areas with
an 85 percent Hispanic household penetration, according
to the publisher.
Arizona is the fastest growing Hispanic market in the U.S.
and Phoenix has the eighth largest Hispanic population in
La Voz is published by Phoenix Newspapers Inc., part of
Gannett which publishes the Arizona Republic.
Variety V Life Weekend
accepts PR material (no photos), music/movie reviews, and
Over the last four months weve noticed that
our stories are shorter averaging 450 words, said
Rachel Dowd, assistant editor in Los Angeles. "There
is no room for that colossal story. We do love the trendy
stories and we have an array of topics to cover for our
readers, who average $400K in annual salary. I do look for
exclusives and luxurious stories that deal with the high-end
We love short teasers. I also love it when a publicist
makes a concept for me, not just pitching their clients
product, but helping me develop story ideas.
Dowd said she prefers e-mail pitches at [email protected].
the different vehicles the Orange County Register has
is important to getting in the paper, said Cathy Lawhon,
features editor. Our website needs more visual stuff
streaming vide, photos and audio snippets, which
is a huge plus if you can e-mail it.
The paper also puts out New Squeeze OC, targeted to a higher
income and younger audience. We need quick, short
stories here how to spice up your marriage or angles
that are kind of edgy.
Lawhon, editor for family, aging, religion and health,
also edits the three-day-a-week section Life. She supervises
eight reporters and prefers e-mail pitches at [email protected].
Edition, Nov. 9, 2005,
OF PR FIRMS
ALIGNS WITH SMITH & BALLARD.
Fleishman-Hillards Washington , D.C., office has aligned
with Tallahassee-based public affairs and government relations
firm Smith & Ballard.
partner Jim Smith was Secretary of State, Attorney General
and chief of staff for Gov. Jeb Bush. Brian Ballard was
chief of staff to ex-Gov. Bob Martinez and followed Martinez
to Washington when he was named White House drug czar by
President George H.W. Bush.
said the deal complements its own Miami office in the Sunshine
said in a statement that the deal allows both firms to provide
clients wishing to do business in Florida an unmatched
VETS COMBINE FORCES.
Mara Bartucca, an 11-year veteran of the Horn Group who
left to set up Dark Horse Consulting in 2004, and Catherine
Marengi, who ran her own tech firm, Marenghi PR, have opened
Emerge PR in Boston to focus on the tech market.
Charter clients include
Aspect Software, Enerle Group and Vertical Communications,
Marenghi, a former senior
editor at Computerworld, said she retired her firms
name on Oct. 31 and brought most of her staff over to become
part of Emerge. 44 Congress St., #204, Quincy, MA 02169,
HOLDS MEDIA CIRCUS.
Ringling Bros. and Barnum & Bailey worked with Chicago
firm Miller-Pear PR to make animal trainers available to
the press ahead of planned animal activist rallies in the
The Ringling Bros. circus,
which is produced by Feld Entertainment, is slated to present
several shows in the Chicago area in November, beginning
Ringling Bros. said activists
allegations are based on manipulated facts, sensational
stunts, and altered or misrepresented video and run
counter to circus policies.
A peek behind the
scenes at Ringling reveals that the circuss true legacy
means beatings, suffering, and death for animals,
PETA director Debbie Leahy said in a statement.
The circus opened its
tents to the press on Nov. 3 for a training session and
government agency that runs and markets federal Medicare
and Medicaid services is looking to put together
a roster of pre-qualified firms to handle various multimedia
and grassroots PR campaigns over the next five years.
The Centers for Medicare
and Medicaid Services said assignments will be primarily
focused on developing, implementing and evaluating multimedia
and education campaigns. That includes PR, advertising,
research, social marketing and communications, and planning
seminars and events.
A formal RFP is scheduled
to be issued on or about November 16. The solicitation is
a full and open competition and the federal
agency anticipates selecting from two to four firms.
EDELMAN WINS AHA.
The American Heart Assn. has hired Edelman for its "Go
Red for Women" campaign to educate women about the
risk of cardiovascular disease.
Kathy Rogers, VP-cause
initiatives and integrated marketing for AHA, is quoted
in a release saying Edelman is developing an "integrated
marketing and PR plan to drive awareness and empower people
to get involved in the movement."
to talk about the selection process or whether the group
had an incumbent. She referred O'Dwyer's to Dee Baker Amos,
senior communications manager. Amos said Cone, an Interpublic
unit, will remain on board working on "big picture"
issues and causes such as the childhood obesity project
that AHA is doing with the Clinton Foundation.
Amos declined to
disclose the names of the other dozen firms that competed
with Edelman. "They all are wonderful," she said.
Amos said the overall "Go Red" campaign has a
Edelman and its
Blue advertising unit will launch its campaign in February,
which is American Heart Month.
New York Area
Shepardson Stern +
New York/New York Knicks; Visa, for youth initiatives; TV
Watch, advocacy group focused on indecency; One Campaign,
global poverty effort led by singer Bono; Well Point; Comcast,
for public affairs; UCLA's economics department, and Pfizer,
for philanthropic work.
New York/UniPrivacy, subscription Internet privacy services,
for PR focused on technology, consumer and business media.
HWH PR/New Media,
New York/Vocel, messaging technology, for a national PR
KCSA PR Worldwide,
New York/Delcath Systems, for PR and IR.
Systems; Cryptography Research; Genizon
BioSciences; MobileAccess Networks; PatchLink
Corp.; ProxyMed, Inc.; Open Biosystems; Silverlink
Comms.; Summus, and TeaLeaf Technology.
Richmond, Va./Altec Lansing
Technologies, audio products, as PR and and marketing agency
Snapp Norris Group,
Salt Lake City/Amp Resources, renewable energy technology,
Ogilvy PR Worldwide,
Denver/Crosswalk, Inc., storage management software, for
launch and introduction of future products. Ogilvy's San
Francisco office has picked up Silicon Image for PR work
in the U.S. and abroad.
Gibbs & Soell,
San Francisco/ViOptix, oxygen measuring device developer
for healthcare sector, as AOR.
San Diego/Moxie Interactive, digital marketing and advertising
services, for a national media rels. campaign to position
Moxie executives as experts in interactive marketing.
Edition, Nov. 9, 2005, Page 6
MULTIVISION MERGE IN $25M DEAL.
Bacons Information has acquired Oakland, Calif.-based
Multivision Inc., a privately held, technology-focused video
monitoring shop set up by a freelance cameraman in 1997
and grown to be a significant player in the sector. The
deal, which closed on Nov. 4, is pegged at the equivalent
of $25M by Observer Group, Bacons Informations
move gives a significant boost to Bacons in the video
tracking field and puts it in a stronger position to compete
with industry giant Video Monitoring Services. This
kind of acquisition really gives us a turbo-charged boost,
said Joe Bernardo, president and COO of Bacons.
told O'Dwyers that Bacon's was approached by Multivisions
investment bankers about a deal. [Multivision CEO
Babak Farahi] was looking for a good home and he found one
with Bacons, Bernardo said, adding that the
company would be answering its phones as Bacons-Multivision
on Monday, Nov. 7.
has carved a niche for its services with a reputation for
using Internet technology to further the video monitoring
sector. It was the first company to use Closed Captioning
text as the basis for a searchable TV news database and
this year added the capability for video news clips to be
delivered to mobile devices.
broadcast monitoring is essentially going to be migrated
over to the Multivision way of doing things said Bernardo.
We like their sales model, we like their pricing model,
we like their innovation.
Farah said the merger gives his company a broader audience,
while bringing Multivision clients which include
Best Buy, Charles Schwab and American Airlines closer
to Bacon's news tracking and media database services.
As a long-term strategy,
we knew that the PR professional is looking for a more integrated
solution beyond just broadcast monitoring. We were just
a piece of it, Farahi told O'Dwyers. Our
marriage with Bacons makes so much sense because we
come into their communications cycle, which covers a lot
more they can complete that product.
PR firms like Edelman,
Fleishman-Hillard, Stanton Crenshaw Comms. and Blanc &
Otus have all worked with Multivision, which predicted sales
at around $17M in an interview earlier this year with ODwyers.
Bacons has grown
in the broadcast monitoring sector mainly through acquisitions
on the West Coast. It acquired San Diego-based News Monitoring
Service early this year and MediaClips in Los Angeles in
IN DEAL TO REGISTER PRESS ONLINE.
Fabled race track Churchill Downs has turned to Sports Systems
to set up an online media accreditation portal for the 132nd
Kentuck Derby next May.
Sports Systems Press
Pass service has been used for the US Open, PGA Tour events,
NASCAR and major college events. The company has also developed
a guest registration service, Guest Pass, and vendor, staff
and volunteer registration software called OpsPass.
Sluzewski has sold his firm Public Relations Partners
and joined client Federated Department Stores as VP for
corporate communications and external affairs. Sluzewski,
48, replaces Carol
Sanger, who has retired after 21 years at the Cincinnati-based
company. Sluzewski resigned as head of the Worldcom network
of PR firms on Oct. 31, a post he held since spring. He
told members of that group that selling his firm and taking
the Federated post was "not planned or expect-ed,"
but called it an opportunity that was "too hard to
pass up." He sold Cleveland-based PR Partners to Worldcom
member Northlich. His wife, Kathleen, will serve as interim
GM until a replacement is found.
Case, media relations manager, Studio Arena Theatre,
to Eric Mower & Associates, Syracuse, N.Y., as a senior
A/E in its PR and public affairs unit. She is on the Honeywell
and Lenox accounts.
Pagani, communications director and later chief of
staff to disgraced former Connecticut Governor John Rowland,
to Cashman and Katz Integrated Comms., Glastonbury, Conn.,
as VP of public affairs. The 44-year-old executive, a former
radio reporter, joined Rowland's staff in 1996 and was formerly
communica-tions director for the Capital City Economic Development
McQueen, senior press officer for the National Education
Association, has moved on to the Brookings Institution in
D.C. as a senior communications advisor. A veteran journalist,
McQueen joined the Associated Press in New York after a
1996 Congressional Fellowship. She moved to Washington,
D.C., in 1998 covering education and health care policy
for the AP until 2002.
Porter, co-staff director for the Congressional Diabetes
Caucus, to Novo Nordisk, as director of government affairs.
He is based in the com-pany's new Washington, D.C. offices.
Capps Powell, former senior A/S for Hill & Knowlton,
to Dublin & Associates, San Antonio, as a senior account
manager. Sharon Garcia, former PR manager for the San Antonio
Chamber of Commerce, joins as a senior A/E.
Aulin to VP of communications, Boise Cascade. She
has consulted for the Boise, Idaho-based company since March.
Aulin previously was VP of public affairs and government
relations for TimberWest Forest Corp in Vancouver. Earlier,
she was at Weyerhaeuser Co. and Burson-Marsteller.
Wehrfritz to VP and Christopher
Murray to associate VP, Tierney Communications, Philadelphia.
Garrity and Jill
Monahan have re-joined the firm as senior VP and
VP, respectively. Garrity was senior director of gov't affairs
for Comcast and left the firm in '03 to work on the Philadelphia
Harvey to VP of diversity and public affairs, Johnson
Controls, Milwaukee. He joined in 1991.
Goodall to A/E, Michael A. Burns & Associates,
Dallas. She works on Cookies by Design, Benihana and Future
Edition, Nov. 9, 2005, Page 7
BALKY WEB HURT PRSA'S PR
(Continued from page 1)
has been a great pain, she said.
Currently, she added, there is only one staffer who knows
the coding...thats our problem.
comprehensive technological plan has been created
by staff for the entire site and PRSA will be able to make
changes in seconds within a month, said Bolton.
The lack of up-to-date web reports is as frustrating
to the staff as it is to members, she added. One goal is
to have the website interface with MemberNet, the members-only
A delegate said: One
of the basic principles of PR is to set the agenda and unfortunately
I seem to be getting more news from Jack ODwyer.
Another delegate interjected, Absolutely!
The first caller said
the main PRSA website had very little news, citing Oct.
24 and Oct. 21 as dates of material on the site when it
was already November.
Phair said she thought
all the latest news was on the PRSA website.
Discussing the Wilma-cancelled
2005 conference, Phair said, We are looking very frankly
at millions of dollars here that could impact the
A delegate asked what
the insurance covered and both Phair and treasurer Rhoda
Weiss said only registration and other income but no expenses.
Phair said PRSA had already spent a substantial amount and
expressed worry over the impact of the cancelled
conference on PRSA itself. We are looking at dollars
that are important to the Society overall, she said,
adding: We have to be stewards of the Society as well
as stewards of the conference. One concern is a possible
impact on the 2006 conference in Salt Lake City.
Delegates were told that
Lloyds of London looked for three triggers
for coveragea hurricane warning (which did not come
until 4 p.m. Saturday, Oct. 22); closed airports (Sunday
night), and evacuation of the area (which was not ordered).
PRSA nevertheless worked out a deal for possible full or
partial coverage if it could prove that rescheduling the
conference is impossible while also making a good
faith effort to reschedule it. A decision by the insurer
is expected in 10-30 days.
Phair said it would be
extremely, extremely difficult to stage another
conference which would involve rounding up 130+ speakers.
The PRSSA conference may
take place at the end of December in Miami. About one-third
of the students are interested in such a conference, said
Phair. But PRSSA adviser John King doubted they would favor
it. The students have been told their fees (about $300K)
are being kept for a future conference sometime in the school
One alternative for the
main conference would be having a series of mini-conferences
around the U.S. that would allow PRSA to keep well over
$1M in registration fees. About 1,000 registrants who paid
$1,025 to $1,325 were expected. Another 500 day tickets
were expected ($535-$635). Saturday and Sunday full and
half-day seminars were $280, $430, and $600; exhibitor fees:
Be Distributed, a First
Proxies with many questions
are to be distributed to the delegates including eight bylaw
changes, election of officers and setting 2006 dues. An
Assembly has been set for Saturday, Dec. 3, in Chicago.
PRSA for many years barred proxies at an Assembly.
Scheduled for discussion
is whether PRSA will stop publishing the printed 972-page
Source Book which also contains member listings. The board
was to finalize this action in Miami but sources
said the decision wasnt made.
Parliamentarian Mark Schilansky
has told PRSA it could satisfy its own and New York State
rules for an Assembly as long as it tried to have one. A
meeting of one or two people could declare a lack of quorum
and postpone the meeting.
Schilansky said two of
the main pieces of business, election of officers and setting
dues, dont present a big problem since there is no
opposition slate and dues will be the same for 2006.
Some delegates complained
that PRSA is keeping registration fees, that they spent
money on flights to Miami, and they now face another flight
and a night in a Chicago hotel. Should the 05 conference
be reset, they also face travel and hotel bills for that.
Phair said many delegates favor the Assembly
and a good turnout is expected. To save money, there will
be no electronic voting devices.
Phair said the John
Doe case (in which a staffer criticized Bolton in
an anonymous e-mail, was outed by legal action
and threatened with a defamation lawsuit) has been closed
because there is little chance of getting back the cost
of the action due to the economic status of Doe.
EXPERTS ADVISE PRSA ON WILMA.
Several crisis experts, asked their opinion of PRSAs
handling of Wilma, said leaders should have been more forthcoming
with the press and members.
No press briefing was
ever held and few press questions have been answered.
By failing to hold
a much-needed press-briefing, PRSA is communicating very
negative messages, said Jonathan Bernstein of Bernstein
Crisis Management, Monrovia, Calif.
Bernstein, who founded
Ruder Finns crisis practice in 1989 and started his
own firm in 1994, said PRSA has other stakeholders besides
members such as former and prospective members, firms thinking
of retaining PR, the academic audience, other trade associations,
could have used this unfortunate natural disaster to show
the best in crisis management, he said. Instead,
theyve done the exact opposite.
Crisis expert Steven Blinn
of New York said the press should have been engaged almost
immediately since theyll find out anyway.
He called on PRSA to reschedule a scaled-down conference.
Gerard Braud, crisis expert
based in New Orleans, said the press should be brought in
during the first hour of any crisisthe first
instance of smoke of one sort or another. A quote
was being sought from James Lukaszewski, who conducts seminars
for PRSA on crises.
Edition, Nov. 9,
2005 Page 8
PR Worldwides work for Wal-Mart during this period
of stress because of organized opposition to Wal-Mart
policies was described on page one of the Nov. 1 New York
Wal-Mart, faced with a
negative documentary recalling Michael Moores Roger
& Me General Motors blast a decade ago, is meeting
criticism head-on with help from Edelman.
The documentary, The
High Cost of Low Price, debuted last week. Organized
criticism has also apparently had an impact on the stock
price, which is down 27% since 2000.
Edelman, the biggest independent
PR firm by a large margin, is noted for its media-orientation.
The NYT described an Edelman
team headed by experienced political operatives such as
Michael Deaver, who advised President Reagan; Leslie Dach,
a media consultant for President Clinton; Jonathan Adashek,
who headed national delegate strategy for John Kerry, and
Terry Nelson, national political director of the 2004 campaign
for President Bush.
room follows all media mentions of the controversy
and does intellectual battle with the opposing groups.
Wal-Mart executives said
they needed a good public response to deal with what they
feel is the most expensive campaign ever waged against a
One Wal-Mart aim is to
neutralize criticism before it even hits mediaget
ahead of the news cycle.
This involves distributing
materials showing how Wal-Mart helps reduce prices for consumers,
thus offsetting the impact on local stores.
Whats good for
PR is that Wal-Mart and Edelman are battling media on medias
turf rather than retreating behind a bunker and trying
to discredit reporters and anyone writing for media.
Many decades ago the most media-oriented PR firm of all
time, Carl Byoir & Assocs., did this for the Great Atlantic
& Pacific Tea Co., which similarly was accused of hurting
local businesses and paying low wages.
Byoir, once the second biggest firm after Hill & Knowlton,
was acquired by H&K in 1987 and within three years had
virtually ceased to exist. Its many media-friendly departments
were closed. Fewer than a half dozen employees were left
out of 280.
The policy of engaging reporters rather than ducking them
has fallen out of favor lately. PR firms and corporate PR
depts. have been concentrating on strategy and marketing
goals. But Edelmans success (fees up 12% in 2004 to
$230 million), might help to restore the importance of working
with the press.
Phair and Catherine Bolton are saying that PRSAs hard-to-use
website is blocking the Society from communicating
quickly and fully with its members (page one).
Its the association culture of PRSA that is doing
this. Missing from the website is news that is even bigger
than the Wilma/national conference problem because it affects
all 20,000 membersthe possible ditching of the 972-page
Such a move would be especially hurtful to PRSAs
many middle-aged and older members who are not as web-oriented
as younger members.
The site is used mostly to sell things to members. It could
easily be used to poll members on the Source Book question
but this has been ruled out.
Not only is the website under-used by PRSA, but all sorts
of other modern gadgets such as the telephone also are.
A teleconference of Assembly delegates would be far easier
to arrange than scheduling a meeting Dec. 3 in Chicago.
This meeting of what will only be a small fraction of the
normal 260 delegates should not be held since many voices
wont be present. Theres no pressing legal need
to hold the meeting, as parliamentarian Schilansky has pointed
Many proxies will be needed to get the 100 votes needed
for a quorum. A major point here is that PRSA misinformed
its delegates for many years about proxies, saying they
were not permitted when New York law says they are. Twenty-four
chapters that could have voted in the 2002 Assembly were
denied this because of the false information.
Killing the Source
Book is another way of cutting down on interaction between
members, a senior PRSA member told us. In many instances,
it will just be too much trouble to log on, provide user
name/password, and set criteria. About 5,000 names will
be lost each year since PRSAs renewal rate is around
75% (it was 70.2% in 2002, the last year PRSA provided it).
Said the senior member: As the combative Leo Durocher
used to say, `Where I see three guys talking, its
time for a trade. Twos O.K....delegates
on the Nov. 4 call complained not only about the lack of
news and information on the PRSA website, but about failure
to receive e-mails about the Dec. 3 Assembly and other topics.
Complaints came from San Francisco, Toledo, Ft. Worth,
Albany, and Kansas City.
President-elect Cheryl Procter-Rogers of Chicago said neither
she nor many others she knew got the e-mail and said there
was an obvious glitch in the system. COO Bolton
said notices were sent by fax and that the system would
be checked and e-mails sent again.
PRSA leaders continue
to claim that the course of Hurricane Wilma was unpredictable
as of Thursday, Oct. 20, but the graphic used on TV days
earlier showed Wilma hitting Cancun, Mexico, and then turning
sharply to the right towards Miami, pushed there by the
The only doubt was which day it would hit Saturday,
Sunday or Monday.
It had been described as the worst hurricane
in history based on size, wind strength and low barometric
pressure and was accurately predicted to gain power back
once it passed through Cancun and headed for the open Gulf