The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, Nov. 16, 2005, Page 1
SPEAKS FOR BIG OIL.
Edelman is behind the American Petroleum Institutes
multi-million dollar campaign to polish the image of the
countrys energy sector.
APIs Jim Craig said
Edelmans Blue Worldwide unit was hired mid-September.
We have run ads in the Washington Post, New York Times,
Chicago Tribune, Denver Post, Boston Globe and inside
the Beltway publications like National Journal and Roll
The ads encourage people
to conserve gas by planning car trips more carefully and
sealing windows (295 million Americans working together
will make a powerful difference.)
Another ad claims that America has enough recoverable natural
gas still underground to heat 125 million homes for 120
years, but much of it is out of reach, particularly
on non-park lands in the West and under the waters off our
coasts where access has been prohibited or severely restricted
by the government.
Craig said radio and TV
versions of those ads have run in selective markets. He
said API is pretty new at running issues advertising
in the mainstream media.
Of the budget, Craig said
it is a multi-million dollar campaign.
The energy industrys
image has been battered by a spike in gas prices in the
wake of Hurricanes Katrina and Rita, and charges of obscene
CRUISE DROPS SISTER
Tom Cruise has axed his sister, Lee Anne DeVette, as his
publicist, shifting the job to Paul Bloch of Interpublics
Rogers & Cowan.
Cruises image has been tarnished by a manic appearance
on The Oprah Winfrey Show in which he expressed
his love for actress Katie Holmes, and his public attack
on Brooke Shields for using anti-depressants.
In a statement, Cruise said DeVette wanted to oversee his
charitable endeavors and now will have the time to do so.
The 43-year-old actor credited his sister with doing a
Cruise turned to his sister after he ousted long-time PR
rep Pat Kingsley of Interpublics PMK PR in 2004.
Like Kingsley, Bloch is a celebrity PR heavyweight as evidenced
by a client roster that includes Sly Stallone, Bruce Willis
and John Travolta, who like Cruise is a Scientologist.
Cruise is the star of War of the Worlds, a
film that had Paramount Pictures enjoying its best quarter
in years, according to Wall Street analyst Alan Gould.
IPG LOSES ANOTHER $101M.
Interpublic lost another $101M during the third-quarter
as revenues sunk 5.1 percent to $1.4B as client losses took
their toll, according to CEO Michael Roth.
Roth said those losses (BankAmerica, Lowes and General
Motors media account) are expected to affect
our comparative results over the next few quarters.
He predicted that organic growth will decline
for the year.
On the upside, the performance of IPGs
constituent management group (Weber Shandwick,
GolinHarris, DeVries, Jack Morton and Octagon Network) stabilized
during the quarter. The CMG unit recorded flat
revenues of $226M, compared to an 11.3 percent decline to
$663M for the nine-month period.
H&K PUTS PAKISTAN
ON INTL MEDIA STAGE.
Pakistan is hiring Hill & Knowlton to launch an international
media campaign to increase recognition of the challenges
facing the Islamic state.
The contract has not officially been finalized. H&K
will rep the governments information and broadcasting
unit in Islamabad. Kelli Parsons, general manager of H&K/D.C.,
could not be reached for details.
President Bush met with Pakistan leader Pervez Musharraf
in New York on Sept. 13 and discussed economic issues and
the war on terror.
Bush visited Pakistans Washington embassy on Oct.
14 to express condolences for the nearly 75,000 people killed
in the Oct. 8 earthquake. The U.S. military has provided
supplies to the impacted area. The quake has forced Pakistan
to delay the purchase of F-16 fighter jets.
LACK OF CIVILITY
DECRIED BY NIELSEN.
There is a lack of civility in this country
that is undermining every good intention, no matter
what your politics. There is no common ground, no middle
ground, which used to sustain our respect in institutions.
The achievement of a broad consensus on anything is nearly
impossible without bitter feelings.
Willard Nielsen, retired corporate VP of Johnson &
Johnson, told the Institute for PR Nov. 10 that this phenomenon
is visible in politics, the courts, the media and elsewhere.
Sadly, he said, the behaviors that are
part of the idea of winning in the marketplace at any cost
tend to make those of us in business view the competitor
not as `a friendly competitor but as an enemy...its
not good enough for us to win; you must lose, and so that
you can never, ever become a threat to us again, you must
(continued on page 7)
Edition, Nov. 16, 2005, Page 2
F-H TAKES ROCHES
Fleishman-Hillard is counseling Roche, which now says it
is doing everything possible to meet the demand for Tamiflu,
according to Michael Rinaldo, head of F-Hs health
group in New York.
Roches reputation took a major hit when scare stories
about a possible global avian flu pandemic picked up steam
in October. Initially, Roche appeared more eager to protect
its monopoly on its Tamifluthe vaccine
most effective in fighting bird flu-than preventing a worldwide
avian flu pandemic.
The Switzerland-based pharmaceutical house claimed Tamiflu
was too difficult to manufacture, and would require a minimum
three-year learning curve for other potential producers.
Generic drug makers in India and Taiwan proved that wrong,
and vowed to gear up for production of Tamiflu. Sen. Chuck
Schumer (D-NY) increased the heat on Roche, calling for
a temporary suspension of its Tamiflu patent on Oct. 16.
Roche has changed its tune. It is in contact with
companies that may be able to assist in manufacturing additional
supplies of Tamiflu, said George Abercrombie, CEO
of Hoffman-La Roche Inc. in a Nov. 1 press release.
Roche, on Nov. 10, announced a major ramp-up on Tamiflu.
It will make 55M treatments this year, and 300M in `07.
MERLIN DOES MAGIC FOR
Merlin PR guided the Man Groups winning $325M bid
for the assets of Refco Inc., the commodities and futures
firm that made the fourth largest Chapter 11 filing last
month. MG won the auction on Nov. 10.
U.K.-based MG, the worlds biggest publicly traded
hedge fund manager, topped 75 other bids, according to a
report in the Wall Street Journal.
Merlins CEO Paul Downes and Paul Lockstone handled
communications duties. Downes was deputy CEO of Georgesons
U.K. operations before co-founding Merlin. Lockstone is
a former PR head of NatWest bank.
Phillip Bennett, Refcos former CEO, was indicted
Nov. 10 on charges that he hid $720M in debt from investors
and audits. Refco collapsed following news that a firm controlled
by Bennett owed Refco $430M.
Sitrick & Co. repped Refco.
PRATT EXITS PNC FOR
GNC, the Pittsburgh-based nutritional supplement retailer
in the midst of a turnaround effort, has brought in Benjamin
Pratt as senior director of corporate communications.
Pratt, a financial PR veteran, departs The PNC Financial
Services Group, where he was director of financial communications.
At GNC, he is responsible for investor and media relations,
as well as communication with its company-owned and franchised
stores. Some franchisers have been grumbling in recent months
about prices the company passes down to its franchisees.
GNC has embarked on a turnaround effort to buy back struggling
franchise stories and spark sales, which have slumped in
the last year.
IOWA EYES PR HELP FOR
Iowas Department of Education, which has researched
and studied plans to reform the states well-ranked
high schools since 2001, has issued an RFP for a firm to
provide marketing and PR support for its reform efforts.
Iowa high schools graduate about 90 percent of students,
according to the DoE, which doesnt want to rest
on its laurels.
The far-reaching reform effort targets everything from
student-teacher ratios (14th best in the U.S.) to teacher
pay (37th out of 50 states and D.C.) and professional development
across the states 370 school districts.
The DoE issued the RFP on Nov. 7 with a closing date for
bids set at Nov. 21. A contract is expected to run from
Nov. 23 to June 30, 2006 with a one-year option tacked on
the end. Budget parameters have not yet been set by the
Kathi Slaughter ([email protected]) is contracting
GEs IMMELT IS
General Electric CEO Jeff Immelt has been named to Rolling
Stones list of the 25 warriors and heroes
who are fighting to curb global warming.
He was cited in the profiteer category. The
49-year-old executive told RS: Rest assured, I am
not tackling climate concerns because its moral or
trendy or good for PR. The biggest driver for me is business
potential: It will accelerate economic growth.
Earlier this year, Immelt launched a $1.5B program, doubling
its R&D spending on clean technology. He kicked off
GE ecomagination program during a Washington,
D.C., presentation that was handled by Edelman.
Immelt outlined a goal to double revenues from eco-friendly
products (solar panels, coal-gasification plants and energy-efficient
appliances to $20B by 2010. The company also announced a
push to lobby the Bush Administration on the need for utilities
to step up the use of renewable energy sources.
While lauding Immelt, RS said GE is one of the worlds
biggest polluters, but is part of a growing
push by industry to cash in on the business opportunities
presented by global warming.
GE recently committed itself to cleaning the Hudson River
of its PCBs. Immelts predecessor, Jack Welch, fought
that clean-up responsibility for years.
GAMING SITE BETS ON
BetUS.com, an online gambling site, is looking to hire a
PR firm to promote it as a credible and safe gaming
destination, while depositioning competitors,
according to its RFP.
A key function will be to develop high-value publicity
platforms for BetUS.com spokesperson Jesse Ventura, the
wrestler and former Minnesota Governor.
The company wants a firm with extensive media relationships
and a background in guerrilla marketing. It plans to retain
a firm for a three-month trial period, which could develop
into a long-term relationship. Michael Engels (450-444-6342)
Edition, Nov. 16, 2005, Page 3
MILLER SPLITS FROM
NEW YORK TIMES.
Embattled reporter Judy Miller resigned Nov. 9 from the
New York Times, ending a 28-year career following two weeks
of negotiations about her future at the paper in the aftermath
Under the agreement, the Times published a letter from
Miller that explains her side of the story.
Headed Judith Millers Farewell, the letter
said that Miller left because she became part of the news,
and a lightning rod for public fury over the intelligence
failures that helped lead our country to war.
Miller had wanted to write an op-ed piece for the Times,
but Gail Collins, editor of the editorial page, would not
let her do so.
Also under the pact, Bill Keller, executive editor, released
a personal letter that he wrote to Miller.
In that letter, Keller wrote that he was wrong in using
the terms entanglement and engagement
in describing Millers ties with Scooter Libby and
Vice President Dick Cheney. Those words were not intended
to suggest an improper relationship, wrote Keller.
PLANETOUT ACQUIRES GAY
MAGS FOR $31M.
PlanetOut, a top online site for the gay community, is acquiring
LPI Media, the publisher of the Advocate and Out magazines
in a deal worth $24M in cash and the assumption of $7M in
CEO Lowell Selvin says the acquisition is part of his company's
plans to aggregate the largest gay and lesbian media
brands. It also is one gay marriage that laws
allow, he quipped.
San Francisco-based PlanetOut, which went public in 04,
says it had 5.4 million unique visitors in October. Its
sites include Gay.com, PlanetOut.com, Kleptomaniac.com and
OutAndAbout.com. The company sealed the deal to achieve
a more balanced revenue mix among advertising, subscription
and transaction services.
LPI Media is Los Angeles-headquartered. It will distribute
more than eight million of its magazines this year. The
Advocate keeps abreast of national news affecting gays.
Out is more of a lifestyle pub, focusing on fashion/style,
trends, society and the arts.
The combined entity will have revenues in the $30M range.
FOX NEWS HIT WITH SEX
The Equal Employment Opportunity Commission has filed a
harassment suit in New York federal court, charging Fox
News with creating a hostile work environment for women
because of their sex.
The suit filed on behalf of former Fox employee, Kim Weiler,
alleges that Fox VP, Joe Chillemi, routinely used gross
obscenities and vulgarities when describing women
or their body parts. Chillemi also allegedly said that he
would pick a man over a woman for a job any day because
men cant get pregnant.
The suit claims that women were relegated to freelance
work and less secure positions within the media company.
Fox says it has investigated the complaints and found them
to be baseless.
MURDOCH AIMS TO KNOCK
NYT OFF PERCH.
Rupert Murdoch believes its sad that American journalists
put the New York Times on a pedestal and blindly
follow the lead of the so-called paper of record in an interview
published in the Wall Street Journal on Nov. 5. The News
Corp. CEO rapped the tremendous smugness of
top U.S. reporters who are taught at the Columbia
School of Journalism how special they are.
Murdoch, who publishes the New York Post, is open about
his willingness to buy the WSJ because it has a fantastic
opportunity to knock the NYT off its perch.
He understands that the WSJ is not for sale.
DAILY NEWSPAPER CIRCULATION
The Audit Bureau of Circulations announced Nov. 6 that the
nations weekday newspaper circulation fell 2.6 percent
for the six-month period ended September.
Sunday circulation was down 3.1 percent. Nearly 800 papers
provided figures. Overall circulation dropped by 1.2 million.
Eighteen of the 20 top papers suffered declines in readership.
The San Francisco Chronicle led the downward spiral (off
16.6 percent to 400,906). It was followed by the Atlanta
Journal-Constitution (-8.7 percent to 362,426), Boston Globe
(-8.3 percent to 414,225), San Diego Union-Tribune (-6.2
percent to 314,279) and Houston Chronicle (-6 percent to
The New York Times was the sole paper in the top five to
report a gain in circulation, up less than one percent to
USA Today was off 0.6 percent to 2,296,335 and the Wall
Street Journal slid 1.1 percent to 2,083,660. The Los Angeles
Times fell 3.8 percent to 843,432, while the New York Daily
News slipped 3.7 percent to 688,584.
ABC has developed a system to verify the distribution of
newspaper inserts and created a new category for consumer
The new verification service, slated for a January 2006
launch, is aimed to certify the estimated 87 billion inserts
distributed through papers each year.
ABC president Michael Lavery said ABC members can market
the accuracy of so-called FSIs, or freestanding inserts,
and buyers of print media can have independent verification
of ad investments.
The service was tested this fall at eight papers, including
the Chicago Tribune and Washington Post.
ABC has also created a circulation category verified
circulation for consumer magazines to report distribution
in places like doctors offices, hair salons and hotels,
and other copies delivered for individual use not subject
to standard ABC paid requirements.
The new circulation category will go into effect in June
Also, ABCs board has finalized changes to the pink
sheet publishers statement, altering the format
to provide ad buyers with more detail about circulation
sources like most-used distribution outlets, subscription
channels and sponsored copies.
A prototype of the statement is on ABCs website.
(Media news continued
on next page)
Edition, Nov. 16, 2005, Page 4
has redesigned its website, www.economist.com, which was
originally launched in 1995. The publication counts 2.3
million registered users.
Ziff Davis Media,
through a venture with SEEC Media Group Ltd., has launched
PC Magazine in the China market. The 160-page inaugural
issue debuted Nov. 8. The magazine now has editions in 39
countries in 15 languages.
editor of Newsweek International, has won the Anti-Defamation
Leagues Hubert H. Humphrey First Amendment Freedom
Prize for his commentaries on foreign affairs. The
group specifically praised Zakaria for writing about positive
changes in the Middle East.
Zakaria is a member of the roundtable on ABCs This
Week with George Stephanopoulous and has his own weekly
program on PBS.
a Conde Nast unit, is launching Cookie, a parenting magazine
aimed at sophisticated urban types. The magazine will have
a 300K controlled circulation and wants to attract upscale
advertisers that normally shun parenting titles.
Eva Dillon is Cookies publisher. Pilar Guzman is
Studio One Networks
has launched a DuPont-sponsored syndicated program called
Real Families, Real Fun aimed at providing content
for families. Julie Taylor, who has written and edited for
Parents, Redbook and CosmoGirl!, is managing editor of the
Studio One has guided sponsored programming for Nestle,
Symantec and Wal-Mart.
The Playboy Foundation
is accepting nominations for its Hugh M. Hefner First Amendment
Awards through February 10. The awards are given for print
and broadcast journalism, education, book publishing, arts
and entertainment, and government/law. Info is on the foundations
a business anchor for CNBC and host of Closing Bell,
has signed on to write a regular column for BusinessWeek.
The column, Face Time with Maria Bartiromo,
runs every other week starting with the publications
Nov. 11 edition.
She has been at CNBC since 1993.
former deputy editor of Londons Daily Mirror, has
joined Hill & Knowlton as a media consultant to counsel
consumer clients like Procter & Gamble.
He will continue penning a weekly column for the Daily
Mail, and do broadcast spots for the BBC and Sky.
who was dropped by CNN in 03, will host a weekly cable
program on MSNBC in January with her husband, Maury Povich.
The program will review the weeks events and promises
BET BOLSTERS NEWS UNIT
BET network, which targets African-Americans, has brought
in three journalists to bolster its Washington, D.C.-based
news and public affairs programming.
Toure, a former pop culture correspondent for CNN, joins
the network as host, writer and consulting producer for
BET News. He was CNNs first pop culture reporter and
hosted the MTV2 talk show Spoke N Heard. Toure
has also been a contributing editor for Rolling Stone for
10 years and has freelanced for The New Yorker, Playboy
and Tennis Magazine.
Selwyn Hinds, former editor-in-chief of The Source magazine
during the 1990s, takes on the role of interim executive
producer for the daily BET News Briefs, the networks
periodic news specials and its soon-to-be-launched Sunday
news magazine show.
Nelson George, a writer and filmmaker, has joined the network
as consulting producer for its news and PA programming.
George, an author, has written for Billboard, where he was
black music editor from 1982-89.
GRAPE JUICE IS NO FLU
There is no research that shows grape juice is an effective
bird flu fighter, according to Jim Callahan, PR director
The 136-year-old juice maker posted that notice on the
front page of its website after Mens Health (November)
included grape juice in its bird flu survival kit.
That angle was picked up by Reuters and the New York Daily
News, Callahan told ODwyers.
MH said concord grapes are packed with the antioxidant
resveratrol that inhibits the reproduction of the flu virus
by 90 percent. The magazine displayed a photo of a Welchs
grape juice bottle.
Callahan said Welchs sent a letter to MH, Reuters
and the News to say it knows of no research that proves
concord grapes are weapons against avian flu. The Welchs
site says, Decisions on how to manage conditions like
the avian flu should be made in consultation with a physician.
Welchs does promote drinking concord grape juice
as a way to reduce blood pressure and boost cardiovascular
health. It partly funded laboratory tests to make those
points and released the results in April.
Fleishman-Hillard does PR for Welchs.
Miki Turner writes for many African-American publications,
but doesnt want to be boxed into that corner,
because I also write independently personality profiles
for mainstream media, too.
I love to do authors, so send me your book with a
short pitch. Make your pitches relevant, she said.
Turner began her career at the Cincinnati Enquirer and
has written for Oakand Tribune, Orange County Register,
the Fort Worth Star-Telegram, ESPN.com and is now a producer
on ESPN Hollywood. She also writes for the Chicago Tribune
and Upscale magazine.
Turner also does freelance products for BET and the BBC.
She prefers e-mail pitches ([email protected]) and can be reached
at (323) 762-7814.
Edition, Nov. 16,
2005, Page 5
OF PR FIRMS
COUNSELS KOCH IN G-P ACQUISITION.
Kekst & Co. is serving as financial PR counsel for Koch
Industries, the privately held conglomerate which has moved
to acquire paper company Georgia-Pacific in a $13.2 billion
Beth Jarvis, communications director for Koch, told ODwyers
that Kekst assisted in-house staff for both companies for
the deal announced Nov. 14. She said Kekst partners Fred
Spar, Victoria Weld and Caroline Gentile were very
helpful for the deal.
acquisition would create the largest privately held company
in the U.S. with revenue over $80B and 80,000 employees
globally. Koch's revenue streams include oil refining, chemicals
which markets products like Dixie cups and Brawny paper
towels, along with building products and packaging, will
continue to use its name and operate from its Atlanta base
as a unit of Koch.
New York Times said the deal may transform Koch into a consumer
and retail powerhouse competing with the likes of
Procter & Gamble.
MOVES TO ASSEMBLE PR TEAM.
The government agency that runs and markets federal Medicare
and Medicaid services is looking to put together a roster
of pre-qualified firms to handle various multimedia and
grassroots PR campaigns over the next five years.
The Centers for Medicare
and Medicaid Services said assignments will be primarily
focused on developing, implementing and evaluating multimedia
and education campaigns, along with other outreach efforts.
That includes PR, advertising, research, social marketing
and communications, and planning seminars and events.
A formal RFP is scheduled
to be issued on or about November 16.
The solicitation is a
"full and open competition" and the federal agency
anticipates selecting from two to four firms.
CMS last month tapped
five firms, including Weber Shandwick and Deloitte Consulting,
for traditional consumer research and communications efforts.
TAILORS PR FOR EARLY TECH.
San Jose, Calif.-based Loughlin/Michaels Group, which focuses
on early stage technology companies, has developed a program
to provide a free PR assessment for companies in an effort
to align communications programs with business strategies
and customize PR.
The PR audit is part of
the firms Quick Start program, which is aimed to cut
down on longer lead times associated with some PR agencies,
according to L/M, during which clients can miss opportunities
to build market presence.
The firm said it allows
clients, based on the PR assessment, to only pay for programs
that make good business sense for them. www.lmgpr.com.
Schneider Associates, Boston, has relaunched www.schneiderpr.com...Weber
Shandwick has aligned with futurist/marketing guru
Faith Popcorns BrainReserve consultancy.
PR, New York/The Laugh Factory, for entertainment
PR for its New York City location; University Settlement,
as AOR for the first settlement house in the U.S., founded
in 1886; and Family Tree Entertainment, as AOR for the artist
management company and its president, Michael Blue
Williams. Recording artist Outkast is an FTE client.
Lavin Communications, New York/CallingID for the
Internet, Net security product, for a campaign to
encourage free downloads and a B2B program targeting financial
services and e-commerce sites, and Hotelopia.com, portal
for finding hotel rooms.
PR, New York/Palm Pictures; Gaucho Hospitality Holdings;
New York Moves Magazine; author Stephanie Lessing; Six Point
Craft Ales, and Dog Town Bites, organic dog treats.
PR, Rockville Centre, N.Y./Velocity Sports Entertainment,
athletic training, for PR.
PR Department, Famington, Conn./Argox USA, scanner
and barcode manufacturer, for PR including tradeshow support,
product launches and a new branding campaign.
Financial Network, Needham, Mass./GlobalNet Corp.,
VoIP services, for investor relations.
& Powers Communications Group, Philadelphia/Independence
Visitor Center; Spirit of Philadelphia; Affinity Club Network;
Bucks, Montgomery and Suburban West Realtors Assns. and
Realtors Legislative Alliance; WXPN-FM; The Briad Group;
United Enterprise Fund, and Consumer Credit Counseling Service
of Delaware Valley.
Zimmerman Agency, Tallahassee, Fla./North Carolinas
Crystal Coast, for PR and promotions.
Goodman, Fort Lauderdale, Fla./Holy Cross Hospital;
Arts & Exhibitions Intl; Stranahan House; Symphony
of the Americas; The Colonnade Outlets at Sawgrass, and
Cay Clubs International.
Group, Boca Raton, Fla./PurpleTrunk.com, virtual
gallery for artisans and inventors, for PR.
PR Worldwide, Chicago/Sams Club, No. 2 warehouse
chain in U.S., as AOR for PR and consumer marketing. SC
is owned by Wal-Mart.
PR, Minneapolis/United Health Foundation, to promote
its annual report Americas Health: State Health
Sieb Organization, Phoenix, Ariz./Three real estate
developments: DINEs project at Punta Mita; Borrego
Investor LLC, for a community in the California desert,
and The Keethler Cos. second home community in Williams,
Pollack PR Marketing Group, Century City, Calif./Kenpo
Inc., apparel maker, as AOR for launch of its iPod jacket.
Torrance, Calif./SamuraiBaby.com, as AOR for PR and marketing.
Edition, Nov. 16, 2005, Page 6
Richard Marshall, who was VP-communications at The Home
Depot for the past four years, is joining Korn/Ferry International
to head its corporate communications practice.
succeeds the retiring Bob Woodrum.
also headed corporate communications at Subaru of America,
and directed worldwide PR at Silicon Graphics. He also held
marketing positions at USA Today and Indianas commerce
created K/FI's external affairs practice in '89, and conducted
more than 600 searches for the company. He will maintain
an advisory role at the placement firm.
Media International handles K/FI's PR.
ACQUIRES SEARCH ENGINE FIRM.
Omnicom has acquired search engine marketing firm Resolution
The three-year-old firm,
founded by Matt Spiegel, uses custom built SEM programs
built around direct marketing principles.
Daryl Simm, chairman/CEO
of OMCs media group, said there is an increasing
need to providide accountability to clients while
also managing the personlization of media.
Spiegel said his team
is pleased to be joining Omnicom.
UPGRADES MEDIAROOM SERVICE.
PR Newswire has upgraded its MediaRoom Internet PR service
with a CEO message section, high-resolution image and video
galleries, podcasts, an experts section, and news
release content bins with RSS feeds.
PRN has also kicked off
a MediaRoom version for non-profits, including donation
and membership tools and dark pages for use in crisis communication.
PRN said MediaRoom clients
include Cingular Wireless, Lowes Corp. and OfficeMax.
AP IN VIDEO DEAL.
Microsoft has announced plans to develop a news video distribution
platform for The Associated Press under a deal in which
the two companies would share advertising revenue from subscribers.
The companies said the
platform, The A.P. Online Video Network, would be available
by the first quarter of 2006. It would be integrated in
Microsofts MSN Video service, which carries TV network
The AP said it would provide
about 50 clips a day in various news segments and retain
editorial control. The non-profit entity said the network
will grow over time as network members and other content
partners contribute their own video.
MSN will provide AP members
with a customizable Windows Media-based video player, and
will work to develop other network products, including a
local advertising and content syndication system for AP
affiliates within the network, the companies said.
AP members that use the
new service will have the opportunity to share revenue generated
by ads on their Web sites.
Carlson has left Accentures corporate and media
group to become VP-communications at Standard & Poors,
New York. He was VP-corporate comms. at Barnes & Noble
and VP-media relations at PaineWebber. On the agency side,
Carlson was a VP-senior media counselor at Hill and Knowlton.
He also helped edit the New York Times and Miami Herald.
Korn/Ferry Internationals Pepper Binner landed Carlson
his S&P slot.
Honan, independent consultant and former VP for Linden
Alschuler & Kaplan, to Clifford PR, New York, as VP
overseeing the firms hospitality practice.
Schull, senior VP, Thorp & Co., to Euro RSCG
Life PR and Noonan Russo, as senior VP and managing director
for the firms new two-person San Diego office.
Kane-Williams, VP of comms. and community outreach
at East Baltimore Development, to IQ Solutions, Rockville,
Md., as senior VP of comms. and social marketing. She oversees
projects for the National Heart, Lung, and Blood Institute;
Substance Abuse and Mental Health Services Admin. and National
Institute on Drug Abuse, among others. Previously, she was
senior VP for Ogilvy PR Worldwides social marketing
practice and VP of programs and research for the Epilepsy
Gerrish, account manager, PharmaCare Inc., to Tiziani
Whitmyre, Sharon, Mass., as an A/E.
Weinberg, managing director for comms. for the American
Institutes for Researchs health program, to Ogilvy
PR Worldwide, Washington, D.C., as senior VP in its homeland
security unit. Bryan
Callahan, comms. director for the African Development
Foundation, a U.S. govt agency, joins as a VP/social
marketing to serve as deputy project director for the HIV
Vaccine Awareness Campaign. Abby
Kral, joins Ogilvys health policy group as
an account director after serving on Capitol Hill as a policy
advisor to Sen. Mike DeWine (R-Ohio).
Brannan, VP of PR, Mullen in Winston-Salem, N.C.,
to Luquire George Andrews in Charlotte, as senior VP and
director of PR. Earlier, she worked in the Atlanta offices
of Ketchum and Cohn & Wolfe and in-house at MCI and
Cox Enterprises. She began her career at Ketchum/D.C.
Komiyama to account manager, Goodman Media International,
New York. Tanya Lopez
and Sabrina Tanenbaum
to senior A/Es.
Jewkes to executive VP, Alan Taylor Communications,
Charlotte, N.C. Jewkes relocated from New York to open the
firms Charlotte office in 2004. Jewkes oversees direction
for the 13-person office and handles clients like Alltel
Malmgren to senior A/E, Strat@comm, Troy, Mich. Also,
to manager of DaimlerCryslers media site services,
and Krissy Posey
and Nuria Baldello-Sole
Edition, Nov. 16, 2005, Page 7
LACK OF CIVILITY DECRIED(Continued
from page 1)
main contribution of PR pros in this environment is character,
meaning personal integrity, pervasive honesty, insistence
on telling the truth and a sense of civic duty, of
fairness, of civility, caring and respect, Neilsen
told 270 PR executives at the 44th annual Distinguished
Lecture at the Yale Club, New York.
wants PR people to exhibit these traits more publicly...to
step forward with bold ideas and strong convictions and
address issues and concerns that simply will not be addressed
by anyone else.
wants to end the youre either with us or against
us mantra and for PR pros to take a hand in
challenging and changing the ways in which we deal with
said Neilsen, has a big job to do within an organization.
He said it is like glue or connective tissue, which
when applied to a values-based culture, holds the whole
media, he continued, give wide airing to the resulting
inflamed rhetoric with little self-discipline or time to
develop any context. Americans listen to this brand of pseudo
journalism in which the facts are not allowed to get in
the way of a good story.
wants this to stop, especially when there are daily acts
of terrorism around the world and reasoned and calm
discourse is needed.
said that unfortunately, most Americans, particularly
younger ones, are learning about business from Donald Trump
and Martha Stewart.
Trump, the keynote speaker
at the 2004 annual conference of PRSA, had portrayed the
business world as close to a bar-room brawl where back-stabbing
is common and revenge should be taken against enemies. If
somebody goes after you, go after the SOB and get them,
he advised. He also said not to trust anyone including employees...
theyll take your job, theyll take your money.
Neilsen wants CEOs to
be more visible, feeling business has lost its voice, particularly
That voice, he said, has
been driven into silence in the aftermath of the biggest
scandals of a few years ago and as a result, rightly or
wrongly, of the intimidating presence of Sarbanes-Oxley.
How many CEOs do you see out on the speakers circuit
or in thoughtful interviews in the media? There is no voice
because no one wants to become a target.
PR pros need to help in
the re-education of America about business,
Bypass Media; Males Scarce
Neilsen, who has visited
six college campuses in recent months, said students are
concerned about major societal issues and are hoping
to find opportunities where they can make a difference.
He said they are keenly
aware of the continued erosion of public trust in the business
More than 80% of the PR
majors, he noted, are women and he suggests research on
how more men might be attracted to the field.
Another observation was
that most newcomers to PR come directly into the field from
college rather than spending a few years in the media. Neilsen,
who now lives on a farm on the Chesapeake in Wittman, Md.,
spent 16 years at Carl Byoir & Assocs. where a news
background was required. He said he emerged from J&J
with a compulsion to talk about it and encourage others
to become engaged in this special thing we do.
Calling for a global
agenda for PR, he said the Institute should join in
this with the Page Society, PRSA, Council of PR Firms, Global
PA Institute, and the Conference Board. There could be a
collection of papers like those of Alexander
Hamiltons Federalist Papers, that built acceptance
of the Constitution, he said.
James Grunig, Ph.D., retired
professor, University of Maryland, was given the Alexander
Hamilton Medal for lifetime achievement in PR. Ward White,
Northwestern Mutual, was recognized for seven years of service
to the Institute as co-chair.
The Ketchum Excellence
in PR Research Award went to Trent Seltzer, Univ. of Florida;
Pathfinder Award to Doug Newsom, Ph.D., Texas Christian
Univ., and Judy VanSlyke Turk, Ph.D., Virginia Commonwealth
Univ., and Golden Ruler of Measurement Award, sponsored
partly by PR News, to Southwest Airlines with SEO-PR.
Yimin Wang, a Univ. of
Florida graduate, won the $5,000 Northwestern Mutual Best
Masters Thesis Award. Harold Burson, founder of Burson-Marsteller,
accepted the award for her because she couldnt make
the trip from China. Frank Ovaitt, Institute CEO, presided.
SOURCE BOOK NOT YET DEAD.
An online-only Source Book would not only save PRSA money
but is overall more convenient for members,
PRSA president Judith Phair told this NL Nov. 11. A decision
on ending the printed version is close to being made
and it will be given to the Assembly Dec. 3 in Chicago,
Many associations have
online-only directories and PRSA probably should have done
this years ago, she added. One reason is protecting the
privacy of members, she said, noting that universities she
has worked for did not make online directories available
to outsiders. We dont have permission to give
out member information, she said.
PRSA member phones and
e-mails would be barred to non-members including reporters.
PR director Janet Troy says she helps reporters who want
a PR contact but first asks the reason. Sometimes she will
call the member herself and let the member decide whether
A task force headed by
treasurer Rhoda Weiss polled some members about ending the
printed Source Book and found many agreed, said Phair.
Members will not be blast
e-mailed or polled in any way on this question, she said.
There are no known plans to ask the Assembly to take a vote
on it. The PRSA website does not mention the subject.
Phair said the insurer
will pay the costs of all those who are being sent refunds
for the cancelled 2005 conference and the Society now expects
any loss on the conference to be minimal.
Edition, Nov. 16,
2005 Page 8
Nielsen, retired VP of Johnson & Johnson, says PR functions
like glue or connective tissue, which when applied
in a values-based culture, holds the whole enterprise together.
This seems to say that
a big job, or even the main job of PR , is within an organization,
building morale, keeping all parts of an organization in
touch with each other, keeping employees informed, promoting
organizational values, etc.
Nielsen, in a career of
more than 40 years in PR, has seen many dramaticchanges.
He now speaks of the important role PR has within organizations,
but he worked 16 years at probably the most outwardly focused
PR firm of all timeCarl Byoir & Assocs.
A news background was
mandatory at Byoir and preferably at a major newspaper,
broadcast show or the AP or UPI. Good writing was prized.
Nielsen notes that many today enter PR directly from college
without going through a media experience.
Byoir had 12 departments
that served reporters from product and financial publicity
to entertainment PR and an elaborate photo reproduction
Byoir in the 1960s and
70s often hosted reporters at functions. It would take a
hotel room on Election Day to serve drinks because bars
were closed. A dozen of its staffers took roles in the annual
Follies of the New York Financial Writers
Assn., becoming friends of many financial writers.
Not far behind Byoir
in trying to interface with the press were Hill & Knowlton;
Edelman PR; Burson-Marsteller; Manning, Selvage &
Lee; Ruder Finn; Ketchum, Fleishman-Hillard, etc.
Numerous corporate PR depts. had holiday parties and other
functions to which reporters were invited.
Nielsen says he rarely sees a CEO speaking these days because
of the intimidating Sarbanes-Oxley Act and because
no one wants to become a target.
But this is how democracy functions. People hash things
out in public.
Also rarely if ever speaking are heads of PR firms, corporate
PR depts., and PR/IR trade associations.
Outspoken corporate and agency people abounded in the 1960s
and 70s. H&K once published a 135-page book of speeches
by dozens of its executives.
Wed like Nielsen, perhaps with the help of some academics
and grad students, to explore the eerie silence that dominates
PR, a field once dedicated to public discussion. The purchase
of hundreds of PR firms by advertising agencies is a factor
since advertising has a more private culture than PR.
One word Nielsen cant
stand is spin, although its in a half-dozen
books on PR and was used in the Feb. 13, 2005 New
York Times article by Timothy OBrienSpinning
Frenzy: PRs Bad Press.
OBrien suggested the quest for profits by the ad
holding companies, which have a $12 billion longterm debt,
might be driving some of their PR units into questionable
practices such as the Dept. of Education/Ketchum contract
with Armstrong Williams. Nielsen acknowledges PR is known
for putting a good face on things but he also
says telling the truth is the one fundamental value
of PR. He says PR pros should never use the word spin
or allow it to be used in our presence.
of PR pros these days is well known to reporters.
The chatty corporate contact of yesteryear who answered
his or her own phone has been replaced by an aide who grills
reporters on the purpose of their calls.
PRSA PR director Janet Troy (page 7) speaks for many an
organization when she says a reporter who asks PRSA for
the name/phone of a PR person will be questioned on the
reason for the request...if
the printed members directory of PRSA is killed,
which PRSA is trying to do without telling the general membership
(its not on the PRSA website), reporters will be barred
from finding these names on the PRSA site. We hope 2006
president Cheryl Procter-Rogers, of Time Warner, a great
journalistic organization, will block this execution. Its
a decision for the 2006 board, not the 2005 board. PRSA
Assembly delegates at their meeting Dec. 3 in Chicago can
save the directory by passing a motion.
There already is an online directory so dropping the print
version is removing a benefit. Members who use the online
version say its difficult, slow and cumbersome. They
want to see the research of treasurer Rhoda Weiss that claims
members want the printed directory dropped. Two other current
positions of PRSA leaders strain belief: that PRSA couldnt
operate its own website to adequately inform members about
Wilma and its effect on the 2005 conference, and that as
of Thursday, Oct. 20 there was doubt a major
hurricane was going to strike Southern Florida...another
strain is the admission that staff costs on a national conference
are more than the $100K reported each year on the
audit, but PRSA leaders dont know what the actual
figure is. Former officers tell us its close to $2
runaway train of the annual conference that few attend is
already planned out to 2010Salt Lake City in
2006 and then Philadelphia, San Diego, Detroit and Washington,
grill PRSA leaders who have falsely told them for
many years that proxies are not allowed in the Assembly
when in fact they are legal. Votes of 24 chapters were lost
in the 2002 Assembly because of this false information...one
governance reform needed is stopping chapters with only
10-20 members from having a full vote in the Assembly
like a chapter with 100 members. The Assembly was gerrymandered
in the 70s and 80s by allowing nearly 50 new small chapters,
thus wresting control from the big cities. Proportional
voting (one vote per chapter member) is needed.
Current proposal is to require 20 instead of 10 PR people
for a new chapter, a proposal that highlights the current