The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, Nov. 30, 2005, Page 1
LOOKS TO BOLSTER PR TEAM.
The Department of the Treasury is preparing to issue an
RFP in December for a PR firm to handle part of an education
and awareness campaign for the unveiling of a new $100 bill
in early 2007. A follow-up effort is also being considered
for a new $5 bill in 2008.
kick off the new $20 and $50 bills over the last two years
as part of a five-year, $55M effort by the Treasury Dept.
aimed to foil counterfeiting. B-M won that assignment in
2002 and also handled the 1996 round of new bills.
of Engraving and Printing wants to hear from firms interested
in the upcoming solicitation. Tonya Dottellis ([email protected])
is the procurement contact for the Treasury, which has not
yet set a final date for the RFPs release beyond December
The Treasury Dept. has
said it plans to update U.S. currency every seven to 10
years to keep up with counterfeiters. A new $100 was last
introduced in 1996 and a new $5 was unveiled in 2000.
COOPERKATZ LANDS NAIC
The National Assn. of Insurance Commissioners has selected
CooperKatz & Co to launch a public awareness campaign
to teach people how to select the right policies to fit
their needs. Fleishman-Hillard was the incumbent, Ralph
Katz told ODwyers. He said Susan Pralgever,
VP-creative services, will coordinate activity for the NAIC.
More than 60 firms were invited to pitch the account. Half
did so, and the final four presented at NAICs Kansas
City headquarters at the end of September.
Public education is a key priority for the group, the voluntary
organization of the chief insurance regulatory officials
in each state. Fraud also is on the rise due to the skyrocketing
cost of health insurance
ZAPATA MOVES TO OGILVY.
Dushka Zapata, who was executive VP in Edelmans Silicon
Valley office, has moved to Ogilvy PR Worldwide in San Francisco.
Zapata follows husband and Edelmans former hi-tech
chief Luca Penati to the WPP Group unit. Penati became Ogilvys
worldwide technology head in September. Edelman had named
Pam Pollace, an 18-year veteran of Intel, its technology
czar in July.
Zapata is a 15-year PR veteran. She has advised Apple Computer,
Synopsys, Ericsson and Symbol Technology.
INDIA HIRES VENABLE.
The Government of India has signed Venable to a $600K one-year
contract to provide strategic counsel and tactical
planning on foreign policy matters, according to the
Venable will rep India before the White House, Congress
and select state governments.
Venable partner and former Indiana Senator Birch Bayh signed
the agreement with Ronen Sen, Indias Ambassador to
Pakistan, Indias traditional rival, recently hired
Hill & Knowlton for PR work.
Neighboring Bangladesh inked a six-month $330K PR contract
with Ketchum unit, The Washington Group.
CALIFORNIA WORKS TO
Californias Dept. of Food and Agriculture has issued
an RFP for a $500K outreach program to educate grape growers,
wineries, educational institutions, media and the public
about efforts to control Pierces Disease.
PD poses a major threat to the states $45B grape
business. It is spread by the glassy-winged sharpshooter,
an insect that is native to Mexico and the southwest that
was first reported in California in 94.
The state wants to inform the various publics about efforts
to eradicate the GWS, and provide information about how
state and federal funds are being used.
The GWS is considered a major challenge for the states
wine business that is under competitive threat from wineries
in Australia, Mexico, Chile and Washington.
Bids are due Dec. 21. Joy Mountjoy (916/651-8182 and [email protected].)
WEISS COMMITTEE DISCUSSED
Although PRSA leaders have been saying that the issue of
proxy voting at the annual Assembly has never been legally
examined, treasurer Rhoda Weiss told a Nov. 23 delegate
teleconference that the subject was brought up by her Transition
We asked about proxies as part of our Assembly research
last year, Weiss said. PRSA president Judith Phair
said a hypothetical question was raised about
proxies but was not investigated legally.
Said Weiss: We asked four questions about the future
of the Assembly and one was making better use of proxies
as allowed by PRSAs bylaws for those who cannot attend,
she told the teleconference, which had 50 of 283 delegates
on it at the start. Another call was scheduled Nov. 28.
Also discussed by the committee was having a
(continued on page 7)
Edition, Nov. 30, 2005, Page 2
PENTAGON CHANGES MONITORING
The Pentagons interminable process to review bids
for a lucrative contract to monitor foreign media has hit
Bidders were notified last week that the process, which
began in April, is being delayed because of internal
changes. The RFP, issued in August after an initial
feeler was put out in the spring, is anticipated to be released
in late January or early February.
The Defense Departments U.S. Strategic Command has
contracted with The Rendon Group on an 15-month, $8M contract
for the work, but decided in the spring to put the assignment
out for bid to foster more competition.
The work involves tracking and analyzing foreign press
in several languages for coverage relating to the so-called
Global War on Terror.
The Pentagon told bidders the new RFP is expected to be
for a non-commercial, cost-type contract, but
declined to elaborate. This is all of the information
that is available at this time regarding the RFP,
the statement read.
The halted solicitation could be a result of a large response
to the RFP. To date, 76 companies have responded, from PR
services companies like TV Eyes, Delahaye, and Factiva,
to large defense contractors and tech specialists like IBM,
Northrop Grumman Information Technology and Raytheon. The
new call for a non-commercial contract could
be a move to eliminate bidders offering pre-packaged media
Rendon has 56 staffers working on the account.
FINANCIAL TRIO DOES
Medicus has asked Inamed Corp.s board to vote against
a proposed cash/stock merger with Allergan, the maker of
The Scottsdale, Ariz.-based maker of drugs to fight acne,
eczema and fungal infections lined up its own deal to acquire
Inamed in March to form a combine with $700M in revenues.
It will receive a $90M termination fee if its Inamed deal
Allergan made its bid on Nov. 15. Using Brunswick Group
for PR, Allergan began its exchange offer on Nov. 21.
Medicus uses Citigate Sard Verbinnen as its financial PR
counsel. On Nov. 20, Medicus rejected an unsolicited $2.2B
takeover bid from Mentor Corp.
Santa Barbara-headquartered Mentor claims its offer is
a better deal for Medicus shareholders than the Medicus/Inamed
Joele Frank, Wilkinson Brimmer Katcher guides the Mentor
CENTER DIES AT 93.
Allen Center, the author of Effective Public Relations
and a career PR executive for companies like Motorola and
Parker Pen, died on Nov. 13 at his home in San Diego. He
He wrote the textbook (Prentice Hall) with Univ. of Wisconsin
Professor Scott Cutlip.
The book is now in its ninth edition and published in several
GRUPP TO HEAD IPRA IN
Robert W. Grupp, VP of corporate and public affairs of Cephalon,
Frazer, Pa., was notified Nov. 18 of his nomination as president
of the International PR Assn. for the year 2008. He will
follow 2006 president Loula Zaklama of Egypt and 2007 president
Philip Sheppard of Belgium.
Grupp, who has served two terms on the IPRA board and on
its governing council, said he will start to work in 2006
on the 2008 IPRA World Congress in Beijing. He said he intends
to collaborate with other groups he has been active in,
such as the Institute for PR, Arthur W. Page Society, and
PR Society of America. He is a member of the board of trustees
Previously Grupp was director of corporate communications
at Eli Lilly and Co. and held senior positions at Dow Corning
Corp. He chaired the communications committee that organized
BIO 2005, which drew 18,000 people from 40 countries to
Philadelphia in June.
A graduate of Southern Illinois University-Carbondale with
a BS in journalism, he was an editor and reporter for daily
newspapers in Florida and Illinois, winning a National Headliner
IPRAs 2006 annual conference will be at the JW Marriott
Hotel in Cairo, Egypt, Jan. 22-23.
Theme is Reputation Management in a Changing World.
Keynote speeches on the first and second day will be by
Harold Burson, chairman of Burson-Marsteller, and Paul Taffe,
CEO of Hill & Knowlton.
Other addresses will be by Mike Love, senior director of
communications, Microsoft EMEA; Jonathan Batty, communications
manager, IBM, and John Saunders, regional director, Fleishman-Hillard,
Continental Europe and Ireland.
BUSH WANTED TO TUNE
President Bush wanted to bomb the headquarters of Al-Jazeera,
the Arab satellite TV network that was critical of the Iraq
invasion, according to a report in the U.K.s Daily
Mirror on Nov. 22.
The paper cites a five-page Downing Street transcript of
a conversation between Bush and British Prime Minister Tony
Blair. The transcript is marked Top Secret,
and shows Blair talking Bush out of the attack because it
would cause big problems in the Muslim world.
One U.K. government official told the DM that Bushs
threat was humorous, not serious, but another
source said the President made it clear that he wanted to
bomb Al-Jazeeras headquarters in Qatar and elsewhere.
Scott McClellan, White House spokesperson, called the story
so outlandish that it did not merit a comment.
The U.K. government has threatened to prosecute any media
(Official Secrets Act) that publishes details of the
leaked memo. Al-Jazerra has demanded a probe into the matter
by the governments of the U.S. and U.K. Qatar officials
expressed shock at the report. The state is one of the closest
U.S. allies in the Middle East.
A U.S. missile destroyed Al-Jazeeras Kabul office
in `02. The Pentagon said the facility was thought to be
a terrorist hideout. That strike happened two years prior
to the April 16, 04 conversation between Bush/Blair
in Washington that is the subject of the DM story.
Edition, Nov. 30, 2005, Page 3
has been promoted to publisher of EE Times. The 22-year
veteran journalist remains editor-in-chief until a replacement
is found. Fuller reports to Paul Miller, who is president
and group director of CMP Medias electronics and software
will moderate CEO Exchange when it airs on public
TV in March. He promises candid conversations with top executives
of Fortune 500 companies.
The initial taping at The Wharton School featured Comcasts
Brian Roberts and McGraw-Hills Harold (Terry) McGraw.
They talked about Media in the Digital Age.
CEO Exchange is produced by Chicago-based WTTW National
marketing and research director for Conde Nastes WIRED,
was named research director for AARP Publications.
its last issue on Dec. 6. The Ziff Davis title was launched
in June 04 to cover electronic gear and gadgets. ZD
blames heavy competition in the mens magazine category
as part of the reason for the shutdown.
Syncs 20 staffers will be laid off or shifted to
other ZD units. Sync came out every other month with a guaranteed
circulation of 250K.
will distribute original programming from Q Television,
which produces news, talk and variety shows targeted at
the gay, lesbian and bisexual community. Launched in September,
POV is a broadband service on Gay.com and PlanetOut.com.
Riot Media Inc.
has launched a website, Riotweb.com, and magazine for and
about so-called tween boys.
Riotweb will include news, games, jokes and entertainment
reviews. Riot Magazine will include similar content to the
website and be distributed at retailers like Blockbuster,
Sam Goody and Sports Authority.
Robert Thorne, the marketing guru behind Mary-Kate and
Ashley Olsen, is a partner in the venture. A clothing line,
games and other products are in the works.
is slated to debut the annual publication Quince Girl on
March 1, 2006.
The magazine focuses on the Hispanic tradition of quincenaera,
associated with a womans emergence into adulthood,
and is an effort to bring the tradition to print magazines
much the way the wedding industry has done.
Initial rate base is 300K and QM said it will increase
its frequency to twice a year by 2007. Newstand price is
Content includes products and services listings like gowns,
fashion spreads, information on reception halls, clothing,
among other material. Quincenaera spending ranges between
$5K and $10K per event, according to QM. Amber Matassa,
formerly of Brides, oversees QGs editorial team.
Sales offices are in Denver, Colo.
FIRST AMENDMENT UNDER
Four of the nations top news officials met at a Nov.
14 panel to discuss what was described as an issue
of critical importance among members of the press.
A growing rift between todays media and political
environments has left some wondering if basic rights of
the press as guaranteed under the First Amendment could
become threatened and what reforms should be enacted
to ensure those rights survive in federal courtrooms.
At CBS, we never could have released our story on
Abu Ghraib without these [unnamed] sources, said Patti
Hassler, executive editor of 60 Minutes. It
would be harder to do that type of story today.
Indeed, Bob Woodwards recent admission that he concealed
information for fear of subpoena has left some of the public
questioning the credibility of the media and their ability
to bring reliable information without stepping into the
gray areas of commentary or bowing to political pressure.
Members of the media are wondering if the courts will continue
to target the press as they have ostensibly during the Valerie
Plame investigation, and what they can expect when using
anonymous sources in the future.
right to know
Many see recent subpoenas as part of a growing national
trend to limit the rights of the press and ultimately, the
public's right to information.
The promise to protect a source should not be given
up lightly, Hassler said. We have a responsibility
not to release confidential sources or simply to trash someones
However, Hassler noted that shes seen a number of
reporters challenged to reveal their sources in the past
year, and recent figures suggest much the same.
A report released by the Department of Justice shows that
88 subpoenas were served to members of the news media between
1991 and 2001.
a federal shield law
Many members of the press believe one solution would be
the passage of a federal shield law that would
protect journalists and their confidential sources. While
most states have some variation of a law that protects media
anonymity, these laws are shaky.
Proponents of this reform believe that a new federal shield
law would create a uniform, blanket set of rules, while
opponents believe that it impedes the courts ability
to put criminals behind bars.
ABC News President David Westin said its quite the
contrary: a federal shield would make it clear what can
and cannot be expected of journalists on the witness stand
thereby protecting reporters, their sources, and
the public's right to news.
"This is a time for Congress to act, so everyone knows
what the rules are," he said. "Prosecutors should
not go after anonymous sources unless he/she truly needs
it and has exhausted every option."
Hassler stated that an ideal federal shield law would be
reasonable standards people can agree to. That
is, it wouldnt be a free pass to allow the press silence
(Media news continued
on next page)
Edition, Nov. 30, 2005, Page 4
UP THOSE ROCK PITCHES.
Playing phone tag with publicists can create a cycle
of guilt, according to a Nov. 16 Entertainment Publicists
Professional Society panel comprised of some of the nations
top music journalists.
A pitch in the form
of a phone call is always welcome; I just may not have the
time to talk, said James Rotondi, editor-in-chief
for Future Music Magazine US. I am far more likely
to return e-mails because I can do it on my time and Im
allowed to prioritize.
Rock journalists are a
common target from publicists with a client in the music
biz. Stewards of the music press deal with endless phone
calls, stacks of mailed CDs and a morass of e-mails from
PR firms trying to get a buzz about their clients
While music journalists
say they will always remember a good pitch publicists
with a reputation for harassment are never forgotten.
I had one (publicist)
who would call and leave message after message for any story
that came his way, said Josh Tyrangiel, staff writer
I make a note of
the person who sends those calls or e-mails, said
Mike Wolf, music editor of TimeOut New York.
The only time I
default on deleting [e-mails] is when I know the publicists
and I know that he or she is not going to say anything to
us thats worthwhile, said David Sprague, freelance
writer for Variety and Premier Radio Networks.
According to Rob Brunner,
senior editor for Entertainment Weekly, there are two specific
types of phone calls that are especially time-consuming
and irritating to the press: the Im calling
to see if I can send blank pitch, and
the follow-up, Im calling to ask if you got
Just send it,
Brunner said. What it comes down to is, Im happy
to get a good pitch no matter how it comes.
The panel was unanimous
in their claims that there are ways to increase a publicists
chances of getting their clients music to stand atop
Sprague said e-mail pitches
should contain concise, clear information in the subject
line. Any music submitted should be kept in a traditional
listening format (re: CDs, as opposed to Mpegs or other
forms of listening media). CDs should be mailed in traditional
plastic jewel-boxes, and the panel agreed that having a
label on the jewel box including artist name, release date
and contact information is helpful because it cuts down
on a lot of paper-sifting.
Wolf suggested that including
a concise, informative press release that gives details
about the artist is especially important. He said artist
bios should ideally include a fair, understandable description
of the music that explains what makes his/her work stand
out from the crowd while avoiding "ridiculous hyperbole".
A reasonably well-written
press release is essential, Rotondi said. "Music
genre also tends to be one of the best ways to pitch a band
having a musical movement or some kind of label identity
will help editors find creative ways to write about bands
and to find other bands.
THE LOCAL N.Y./CONN. MARKET.
Pitch human and local angles, relate a story to the audience,
write compelling e-mail subject lines, provide appealing
visual images, and follow up gently, a panel of journalists
told more than 50 PR professionals at a Westchester/ Fairfield
Chapter of PR Society of America meeting in Greenwich, Conn.
Look at the people angle, said WNBC-TV Westchester
correspondent Kendra Farn. Tell us, Why does
it matter to Tom, Dick and Harry? It either matters
to viewers in their daily lives or it's a water-cooler story
a Wow! story. Farn also requested
examples of people affected.
Give me a really
local angle, and youve got a story, said Dima
Joseph, morning anchor for WGCH-AM in Greenwich. She noted
that the best stories impact a lot of people and are
the news of the day.
good locally can score air time, said WGCH News Director
Jim Thompson. Farn agreed, saying editors seek to balance
Jim Zebora, business editor
of daily newspapers Greenwich Time and The Advocate, said
his staff cant cover every charitable business effort
during the holiday season and PR pros with a prior media
relationship will have an edge in pitching stories on corporate
Zebora and Dan Greenfield,
metro editor of The Journal News, a print and online news
outfit covering Westchester and other New York counties,
stressed that its essential to grab their attention
right away with a pitch.
We get hundreds
of e-mails a day, and we form impressions quickly,
Zebora said. In the first five seconds, we need to
see not just a local angle but a local anchor, such as a
local company or school. Warning that he deletes e-mails
with mere local references in the subject line,
Zebora said a subject line must tie a story specifically
to Fairfield County, Conn., from Greenwich to Westport.
subject lines also are a route to Journal News ink, Greenfield
pointed out. Getting your message in a timely manner,
in a way that will interest us is critical, he said.
The subject line is like a headline.
or break a story
Greenfield and Farn said appropriate visual images or a
lack of them can make or break a pitch and affect story
treatment. For instance, Farn explained that headshots of
speakers or video of a defibrillator might help illustrate
a story on a new Greenwich Hospital wing opening. She said
stories without visuals tend to be shorter if they run at
all. Greenfield encouraged submission of active, interesting
pictures, adding, The last photo well ever run
is one of a bunch of executives shaking hands.
Following up properly is another key to coverage, the panelists
said. They generally suggested e-mailing a pitch and later
calling with a gentle reminder.
What not to do? Speakers agreed that nagging journalists,
particularly when they're on deadline, is not the way to
go. The panelists also advised against sending gifts, mentioning
advertising relationships, aiming pitches without researching
contacts, and complaining about referrals within a media
Edition, Nov. 30,
2005, Page 5
OF PR FIRMS
UPS INDIA ANTE.
Publicis Groupe has acquired a 60 percent stake in India-based
Solutions Integrates Marketing Services.
French ad/PR holding company already has a presence on the
subcontinent with five of its units.
chairman/CEO Maurice Levy, who recently visted the area,
said India will be an increasingly critical
region of the world for the company.
Sastri is co-founder and managing director of SIMS, which
will become a resource to all Publicis units, particularly
its global marketing networks, including PR firm Publicis
CITING DEMAND, ENTERS SWEDEN.
Weber Shandwick has taken its first foray into the Nordic
region with the opening of an office in Sweden with Interpublic
sister units Lowe Brindfors and Storakers McCann.
Sofia Heidenberg, former
CEO of PRfabriken who left in August to run her own firm,
is slated to join WS next year as CEO for Sweden. Anders
Nilsson, a former Swedish journalist who has worked in advertising
and PR since 1996, is chairman and partner. He recently
ran Channel 1, which will be integrated into WS.
Storakers McCann CEO Mikael
Storakers said clients were looking for PR and cited both
experience and an international reach for their PR needs.
Corporate Communications says companies should stick
with printed pieces for internal communications, despite
serveral digital options like e-mail and Intranet.
The Chatsworth, Calif.-based
firm notes print pubs have a long shelf life, can be read
at an employees leisure, and show staffers that the
company is making an investment in its workforce.
Ruth Drizen-Dohs, executive
editor for the firm, said clients do ask for online publications,
but as a complement to a printed piece.
Communications, a Lilburn, Ga.-based tech PR firm,
notes that not all organizations need weblogs, despite the
Peter Baron, principal
of the firm, notes the main question to ask that will determine
whether a client needs a blog is how the target audience
gets its information. If the majority of the audiences
researches its information from online resources and makes
purchase decisions based on that research, the company should
have a blog, he says. If the majority is a small demographic,
highly targeted or in a tight vertical market, it may not
benefit from a blog and should lean toward a traditional
integrated marketing campaign, said Baron.
The executive sees blogs
as good research tools to collect information on whats
being discussed about a company on the Net.
Group, a tech PR firm based in Germantown, Md., has
opened a North Carolina office in Cary. Founder/president
Dan Demaree cited an upswing of activity among tech companies
in the southeast for the move.
Cumberland PR, New York/Magikan, trash disposal system
brand, as AOR for PR. The firm will guide a one-year, $150K
Worldwide, New York/ADDvantage Technologies Group,
cable TV equipment, for investor relations.
PR, New York/Sophist Productions, record label focused
on alternative hip hop; Dr. Zachary Gerut, plastic
surgeon, and PaperBridge, greeting cards and stationary,
all for PR.
Cannon Group, New York/The Renovated Home and sister
company The Tribeca Cabinetry Corp., for PR/media relations.
Inc., Melville, N.Y./Wachtler Knopf Equities, real
estate venture, for PR.
i Partners, Princeton, N.J./Antepo, instant messenging
and presence management services, for a contract extension
to handle PR and marketing.
Solutions, Fairfax, Va./National Womens Business
Council, for revamp of its WomenBiz.gov website following
a competitive RFP.
PR and Marketing, Hollywood, Fla./The Genetic Disease
Foundation, to plan its annual gala; Coral Springs Pet Resort,
for PR and marketing; Dr. Rene Piedra and Assocs., sedation
dentistry, for marketing communications and public affairs,
and Michaels Kitchen, eatery, for PR and marketing.
Group, Cary, N.C./Questcon Technologies, software
quality assurance and testing services, for local and national
Communications, Atlanta/Integrated QSG, employee
development services for financial institutions, for PR
Evanston, Ill./Phonak Hearing Systems, for advertising and
PR for its HearLikeBuzz campaign, featuring
hearing-impaired astronaut Buzz Aldrin. Phonak has been
a client since 2000.
PR, Denver, Colo./Trust Company of America, investment
asset custodian, for media relations and other PR work,
and Boys and Girls Club of Metro Denver, to promote its
Home for Good raffle.
Norris Group, Salt Lake City, Utah/Helius, IP data
broadcasting services, as AOR for PR.
PR, Seattle/Armondos Cafe Italiano; Maggianos
Little Italy, and Vine Tales Wine Club.
Torrance, Calif./SamuraiBaby.com, parenting publisher and
goods marketer, as AOR for PR and marketing.
Gardiner, San Diego/October 5, developer, for advertising
and PR; Sea Country Homes, for marketing its building projects
in Southern California; Paseo de Mission Hills, for PR for
a luxury condo project, and the College of Business Administration
at San Diego State Univ., for an ad/PR campaign for its
50th anniversary year.
Edition, Nov. 30, 2005, Page 6
MERGE SHOPS AHEAD OF MID-TERMS.
Democratic direct mail shop JMG Direct and integrated communications
firm Group 360 have merged to form a full-service agency
in Washington, D.C. ahead of the 2006 mid-term elections.
founder Jeff Gumbinner, has run successful campaigns for
Democrats in Congress, state legislatures, as well as Al
Gores 2000 presidential bid in Oregon and New Mexico.
JMGs work is credited with a key role in Democrats
taking control of Colorados legislature for the first
time in 30 years last year.
was set up in 2001 by Max Brown, former chief of staff to
D.C. Mayor Anthony Williams. It has recently worked for
Fidelity & Trust Bank, the Democratic Legislative Campaign
Committee and MCI.
said the merger allows his company to continue to provide
a high level of service at all levels, from legislative
caucus operations to congressional and statewide elections.
TOPS REP INDEX.
Coverage of Wal-Marts efficient response to Hurricane
Katrina outweighed reports of workplace bias and community
backlash against the company for the third quarter of 2005,
according to Delahayes quarterly ranking of news coverage
and corporate reputation.
Delahaye president Mark
Weiner noted that, although Wal-Mart coverage may appear
polarized, with a large volume of positive and negative
news, when we examined, we see that the companys
coverage is fairly balanced.
General Motors has generated
the highest volume of coverage for the past two quarters,
but remains as No. 4 in Delahayes analysis, which
Delahaye, now part of
Bacons Information, said troubled insurance giant
AIG was the most improved for the quarter, leaping 40 spots
to land at No. 59 on the list.
Wal-Mart was followed
by Microsoft, Disney, GM, Boeing and Goldman Sachs. IBM,
General Electric, ExxonMobil and Verizon rounded out the
LINKS BRAND TO GAMES.
TLC Industries, based in Schaumburg, Ill., has created a
service to tie gaming technology to a companys brand.
Dubbed Online Onpremise,
the service includes a branded gaming website and on-site
game console that provides coupon print-outs.
TLC says as customers
play the game in a store, they will be encouraged to visit
the website when they go home and continue the brand experience
Games include two pool
simulations, which the company says were selected because
pool is Yahoo!s top online game 40 percent
of gamers on the site play it. Players can compete in regional
and national online tournaments with the service.
Vocus Inc., which markets PR software and is planning
an IPO, has signed Prepared Response as a client. The company
advises police, fire and other emergency responders on crisis
management planning to save lives and property damage.
Stabile, who ran Stable Relations in San Francisco
for five years before attending graduate school at Columbia
University, has joined Source Marketing, Westport, Conn.,
as head of its new PR unit. Stabile earlier was in-house
at Levi Strauss & Co. focused on publicizing the companys
brand sponsorships with entertainers. Source clients include
Pfzier, AOL and Comcast.
Love, who managed the Northeast Division of McDonalds
restaurants marketing and advertising, to Conover
Tuttle Pace, Lynnfield, Mass., as a senior account director.
She takes the reins on the firms largest account,
the National Thoroughbred Racing Association. Todd
Graff, a veteran golf journalist who worked with
the firm in managing a womens senior golf tour event,
has been named head of CTPs golf division. Also, Alyssa
Guidara, a seven-year veteran of the firm, was promoted
to senior A/E.
Jouzaitis, VP of corporate communications for Orbitz,
to Slack Barshinger, Chicago, as senior VP and director
of PR. She is a former reporter for the Chicago Tribune
and USA Today. Jouzaitis manages the firms eight-person
Leggett, freelance consultant and former director
of media and marketing for the Southeastern Wildlife Exposition,
to E. Boineau & Co., Charleston, S.C., as an account
Hanning, A/E, Momentum Worldwide, to Powers Agency,
Cincinnati, as an account manager. Hanning, 29, began her
PR career in Los Angeles as an A/C for The Lippin Group.
Templeton, account manager and publicist, GaylerSmith
Co., and Jacy Cochran,
A/E for Epsilon, to BizCom Associates, Dallas, as A/Es.
Dent, sales and project manager for Screenlife, to
Richmond PR, Seattle, as a senior account manager. She was
an A/M at Richmond from 2000-04 and earlier was sales and
PR coordinator at the Four Seasons Olympic Hotel. Susannah
Peskin, freelance consultant, joins the firm as an
A/M. She was earlier an A/S at Fleishman-Hillard in the
Bay Area and held posts at GCI Kamer Singer and Burson-Marsteller.
Barlow, partner and senior director for Peppercom
in New York, has relocated to San Francisco. Maggie
ONeill, director of events in S.F. and co-manager
of the firms PepperCommotions practice, has moved
to the Big Apple for the firm.
Ward to senior VP, Widmeyer Communications, Washington,
D.C. He joined the firm in 1999 and leads its environmental
work. Stacey Finkel
has re-joined Widmeyer as an assistant VP after a year as
director with DBC Public Relations Experts. He was a senior
A/M at Widmeyer from 2000-04.
Brown and Elizabeth
Weigandt to A/Ss, John Bailey & Associates, Troy,
Mich. Both joined the firm in 2001.
Holroyd to senior VP, The Vandiver Group, St. Louis,
Mo. Nicole Stuever
has been promoted to team member.
Edition, Nov. 30, 2005, Page 7
COMM. DISCUSSED PROXIES
(Continued from page 1)
e-Assembly or webinar; having quarterly delegate teleconferences,
and allowing the Assembly to vote throughout the year by
fax as allowed by New York State law. The committees
work was not previously disclosed.
the issue of making better use of proxies as allowed
by PRSA bylaws, Weiss said that 77% of the 109 delegates
who responded voted yes.
was part of the discussion at Assembly, she said.
I wanted to throw this in because we did ask that
last year about proxies.
delegates were confused about the reference to better
use of proxies because proxies have never been used
in the Assembly. State law was referenced by Weiss on the
legality of voting by fax.
said proxies were not considered last year. This was
a survey that was actually done early this year, and again,
a kind of `what if question with no legal counsel
involved, she said.
Why a Sudden
A delegate wondered why
proxies were all of a sudden a major issue when
Roberts Rules, which forbids proxies in the absence
of any state rule on this subject, has always been
the guiding authority for the Assembly?
that were having a parliamentarian vs. legal counsel
issue and it shouldnt be because weve never
really had that before, said the delegate, who admitted
theres a lot of complexity to the question.
She said she doesnt understand the parliamentary
procedure behind this.
PRSA president Judith
Phair, who moderated the call, then said she thought the
proxy issue had been discussed enough. We vetted all
these issues and got people the information they requested,
We asked the big
questions that had not been asked in the past and so will
continue to go forward and have dialog, she added.
Be the Same
The Dec. 3 Assembly, an
emergency meeting to replace the Oct. 22 Assembly that was
washed out by Hurricane Wilma, will have the same agenda.
The first two hours will
include addresses by Phair on the State of the Society
and reports by Weiss and COO Catherine Bolton. Time will
also be spent on housekeeping details such as adopting the
agenda, practicing the electronic voting devices, and approving
minutes of the 2004 meeting.
Phair said there will
be a break for open discussion at 10:30 a.m. and she wants
it especially to be on diversity, advocacy and
professional development. She wants delegates to have
the opportunity to ask questions about these areas.
These subjects were also
highlighted by 2004 president Del Galloway and 2003 president
Reed Byrum and discussed at Assemblies in those years.
The survey of delegates by Weiss and secretary Jeff Julin
found that delegates wanted fewer presentations
by Society leaders, said Phair.
Immediate print-outs of
delegate votes will not be available, the conference call
was told by Phair in response to a question by a delegate.
Names have to be matched with the numbered devices and that
takes some time. Its not an automatic
process, she said. Two weeks was said to be needed.
A delegate said the names
of people casting votes should be known in case a measure
is re-introduced the same day. The re-introduction must
be by someone on the winning side, said the delegate.
Parliamentarian Mark Schilansky
said anyone doing this would be asked what side he or she
was on and it would come down to a matter of trust.
A proposed bylaw would
let the five-person executive committee serve as an
efficient and flexible extension of the full board.
There were no questions on this.
More than 120 delegates
had signed for the meeting and only 103 are needed for a
quorum, the teleconference was told. Article 17 of the bylaws
says that changing bylaws requires a two-thirds vote of
delegates present and voting and that at least half
of the total number of delegates must be present and
While dues can be set
and elections held with a quorum, Article 17 indicates that
at least 150 delegates should be present and voting
to pass bylaw changes. The current view is that votes by
proxies constitutes delegates being present.
A delegate asked why proxies
are needed if a quorum is expected and this touched off
a discussion of about 20 minutes on whether proxies are
allowed or required for the Assembly.
New York State law says
they are allowed unless specifically prohibited by a group.
Roberts Rules dont bar proxies if state law
allows them. PRSAs bylaws dont mention proxies.
Schilansky said legal interpretation is needed and he is
not a lawyer.
There was some sentiment
for barring proxies at future Assemblies. Schilansky said
bylaws could be changed at the start of the 2006 Assembly.
HELPS MGMT. ACCEPT CRITICSGRUNIG.
PR provides a voice for publics in the management of large,
powerful organizations publics that both influence
and benefit from those organizations, James Grunig, Ph.d.,
told the Institute for PR on Nov. 10.
Grunig, who received the
Alexander Hamilton Medal for Lifetime Achievement in PR,
said in New York that organizations do not exactly welcome
He noted that Hamilton
believed that large, powerful organizations were necessary
because individuals dont behave in a way that benefits
the collective good unless they are constrained to do so.
But Hamilton also believed,
said Grunig, There is in the nature of sovereign power
an impatience of control that disposes those who are invested
with the exercise of it to look with an evil eye upon all
external attempts to restrain or direct its operations.
PRs job, said Grunig, who is retired from the Univ.
of Maryland, is to bring information from the publics to
organizations and to help build relationships. Managements
do not always behave in ways that are socially responsible
or responsive to publics, said Grunig.
Edition, Nov. 30,
2005 Page 8
extensive discussions over the use of proxies at the PRSA
Assembly Dec. 3, discussions that have involved two
law firms and a parliamentarian, misread the intent of PRSAs
The bylaws call for delegates
to be present in person to discuss Society matters and to
vote on them.
Article 17 says that At
least half of the total number of delegates must be present
and voting for there to be any change in the bylaws.
There is no sentence saying, Proxies are not allowed.
The founders did not see the need for such a sentence.
Earlier in the bylaws,
the Assembly is said to be composed of delegates who,
when assembled as herein provided at an annual or spring
Websters says an
assembly is a company of persons (our emphasis) gathered
Article III also says,
The Assembly shall be composed of delegates.
The intent is obvious.
Under New York State law, which suddenly was researched
and sprung on the Assembly late in the day, a delegate has
the legal right to appoint a proxy and this vote must be
But leaders could urge
members to follow the tradition of more than 50 years of
showing up and taking part in discussions before voting.
Since 103 delegates constitutes
a quorum (one-third of the total) we figure 155 delegates
are needed in Chicago for any of eight bylaws to be passed.
Proxy voting was proposed
when there was worry that not enough delegates would show
up in person. But the Nov. 23 delegates teleconference
was told there were 120 confirmed attendees so far; only
50 refusals, and 43 proxies. Should more than 155 show up
at the Assembly, it could ask proxy holders not to use them
and let the tradition of discussion by those who vote in
the Assembly remain intact. Hundreds of non-APRs can now
What should be discussed
in the Assembly are the pros and cons of switching
from printed and online directories of members to online-only,
a major loss that has been kept from members since early
in the year. The responsibility for this lies with president
Judith Phair, the only person allowed to speak for or about
PRSA. Blocked from telling anyone but the few members interviewed
for the cancellation were treasurer Rhoda Weiss and the
PRSA board members who helped her on this issueMary
Barber, Sue Bohle, Gerard Corbett, John Deveney, Margaret
Ann Hennen, Steve Lubetkin and Thomas Vitelli. Members didnt
find out about it until an e-mail Nov. 15. All 20,700 members
will lose the 972-page directory while the annual conference,
which attracts a little over 5% of the members, will continue
to be a main or the main activity of PRSA h.q. Its real
costs are not reported.
to PRSA members on the Nov. 23 conference call was
the existence of proposals to increase the powers of the
Assembly. There was no public record of this study, done
by the Weiss Transition Team, until the call.
Delegates seemed to be venting their frustrations. They
considered allowing Assembly delegates to vote by proxy;
voting throughout the year by fax (faxes being legal for
such a purpose); having quarterly delegate teleconferences,
and having a spring e-mail Assembly or webinar. They asked
for fewer presentations by leaders at the Assembly.
Delegates, who used to meet twice a year until 1985, want
some of their lost power back.
Phair told the teleconference
it could take two weeks to compile delegate voting records,
matching names with numbers on electronic devices.
Audience Response Systems, which supplies such devices,
says on its website that print-outs by individual
are available on-site. Parliamentarians say
the devices are meant to be used this way, especially for
those who represent constituents such as state legislatures.
Phair says shell let the Assembly ask for this but
she is a member of it and is conducting it as chair. There
are many reasons why votes of individual delegates should
be public. Since proxies might be used, proof should be
available on site that they were voted as instructed.
Another use of technology would be putting audio of this
historic Assembly live on the PRSA website. Phair has said
that PRSA seeks to channel the best of current technology
to benefit our members.
Retired PR professor
James Grunig, who received the Alexander Hamilton Medal
of the Institute for PR for a lifetime of achievement in
PR, said principle tasks of PR pros are bringing
information from various publics to organizations
and building relationships between organizations and their
publics (page 7). He says PR pros must bring messages even
if their critical of organizations.
Grunigs remarks are in the same vein as those by
Bill Neilsen, retired PR executive of Johnson & Johnson,
who said that what PR pros bring to the table these days
is character, meaning personal integrity,
pervasive honesty, insistence on telling the truth.
PR is the glue that holds the whole enterprise
together, said Neilsen.
We also believe PR pros must have the highest character.
At the same time, however, we believe they must be approachable
to reporters and easy to deal with. Many of the PR pros
we dealt with in the 1960s and 70s were characters.
How much actual character they had is another issue. They
saw themselves as salespeople to reporters whose job was
to entertain reporters and ingratiate themselves with reporters,
perhaps influencing stories but at least learning what was
on reporters minds. This involved a lot of personal
contact at lunches, dinners and various events. In the new
model for PR practice, there seems to be much less of this.
A good academic study would be comparing the effectiveness
of the two models.