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Internet Edition, Dec. 7, 2005, Page 1

South Carolina’s Department of Public Safety has issued an RFP for a firm to develop and advise the state’s public education and information campaigns.
The Palmetto State intends to award a two-year contract, with three, one-year options.

Orlando-based Chernoff Newman, formerly Chernoff/Silver Associates, which has an office in Columbia, S.C., was the DPS’ previous firm. That pact has expired, said spokesman Sid Gaulden.

Under the new RFP, a firm must have experience in producing statewide multimedia campaigns, but is not required to be based in South Carolina.

The DPS encapsulates four divisions – security for the state entities like the capitol complex, supreme court, Governor’s mansion; training and certification of law enforcement; highway patrol and traffic/vehicle laws, and commercial vehicle law enforcement. Its last major campaign earlier this year was to encourage seat belt use.

The state, effective Dec. 9, has changed its seat belt laws to allow for primary enforcement, meaning drivers can be stopped for not wearing seat belts or if children are not properly restrained.

The DPS wants a contractor to brief lawmakers, civic leaders and law enforcement, develop PSAs and other marketing campaigns and direct conferences, among other tasks. Proposals are due by Jan. 5.

John Margaritis, the former CEO of Ogilvy PR Worldwide, has joined Euro RSCG Worldwide, where he will be responsible for its Magnet unit.

He had been marketing director at Asprey, the upscale British jeweler, leather goods and rifle maker.

Margaritis, 56, has taken the newly created executive director slot at Euro RSCG Worldwide PR. Magnet, which just lost the services of wunderkind Aaron Kwittken, is his initial focus.

Margaritis exited Ogilvy in `97, and set up his own firm. Earlier, he was at Fleishman-Hillard (executive VP), Burson-Marsteller (director of client services) and General Electric (news bureau).

5W Public Relations CEO Ronn Torossian is looking to hire a COO to help guide the shop that is the fastest growing independent PR firm, according to O’Dwyer’s `04 rankings. The New York-based firm recently expanded to Los Angeles, and will open in Miami during the second-quarter of ’06. It has 48 staffers and will report fees in the $5M range for this year.

A federal judge on Nov. 28 sentenced Ron Watt to 3 ½ years in jail for bank fraud, ending the legal saga of the 62-year-old executive who was once Cleveland’s leading PR counselor.

The former head of Watt, Roop & Co. was charged with bilking banks of $1.5M. He did so by cashing in on his reputation as a pillar of the community, said U.S. District Judge Dan Polster.

Watt had told six Cleveland area banks that he received more than $10M in stock—rather than the $30K that he actually received—when he sold WR&C to Fleishman-Hillard in ’99.

Carl Folta, executive VP of corporate relations for Viacom who heads all of the media giant’s communications and public affairs, will take on a new post to lead the company’s communications activities from the office of its chairman. Viacom is set to split into two publicly traded companies early in 2006.

Folta is slated to become executive VP of the office of the chairman and will be a corporate officer of both companies.

The 48-year-old executive will serve as senior advisor and spokesman for Viacom chairman Sumner Redstone and is responsible for positioning and outreach to media, the investment community and U.S. and international government officials.

New York-based Viacom said Folta will work in consultation with the boards of both companies and their CEOs – Tom Freston at Viacom and Les Mooves and CBS.

Catherine Bolton, who joined PRSA in September 2000 as chief PR officer and was promoted to acting president and COO in December of that year when COO Ray Gaulke was shifted to the PRSA Foundation, has resigned effective Dec. 31, 2006.

PRSA president Judith Phair and 2006 president Cheryl Procter-Rogers are appointing a search committee.

PRSA’s Assembly, meeting from 8 a.m. to 5 p.m. Dec. 3 in Chicago, passed several bylaw changes including one that will let the five-member executive committee “serve as an efficient and flexible extension of the full board.”

The Miami chapter had said this bylaw change would “turn the rest of the (17-member) board into eunuchs.”

(continued on page 7)

Internet Edition, Dec. 7, 2005, Page 2

Fenton Communications is promoting Venezuela’s discounted oil program for disadvantaged families in Massachusetts, New York and maybe Maine, an FC staffer told O’Dwyer’s.

The deal was brokered by Democrats William Delahunt (Mass.) and Jose Serrano (NY) with Venezuela’s leftist president Hugo Chavez, a fierce critic of President Bush.

The Wall Street Journal (Nov. 30) editorialized against the plan as a way for Chavez to pay back his “Congressional amigo,” a reference to Delahunt. The paper charged the “Venezuela tyrant” with using oil to gain influence in Washington.

FC, according to the staffer who did not wish to be named, promoted the Nov. 22 press event held in the home of a low-income North Quincy, Mass., couple that featured Delahunt and Venezuela’s Ambassador to the U.S., Bernardo Alvarez.

They outlined how Venezuela via its Citgo Petroleum unit, which has deep roots in the Boston market as evidenced by its landmark sign at Fenway Park, plans to provide 12 million gallons of oil to low-income families, nursing homes and hospitals, saving them from 60 to 80 cents a gallon.

Joe Kennedy’s Boston-based Citizens Energy Corp. will market the fuel.

According to the Bolivarian Republic of Venezuela, the program is a “simple act of generosity to help people in Massachusetts weather the combined economic storms of Katrina, Rita and the global oil shortage.”

The Boston Globe, however, said the program could be viewed as “slap in the face” to the Bush Administration.

Chavez frequently knocks the White House for caring little for the poor, and is now waging a campaign of “petro-diplomacy,” said the BG.

Venezuela also promoted its “humanitarian aid to those who need it” with full-page ads in the New York Times, USA Today, Washington Post and Houston Chronicle, Citgo’s hometown paper.

EAW Group CEO John Aycoth was deposed on December 2 in his federal lawsuit filed against Gambia to recoup the $500K in fees plus interest from Feb. ’02 that he claims his company is owed for D.C. representation. (A $5M countersuit lodged by Gambia against EAW was thrown out of court.)

Gambia’s Ambassador to the United Nations was deposed on Nov. 28, but other officials cancelled depositions that were slated that day.

The African state belittles work that Aycoth says he did for it, such as arranging meetings with Henry Kissinger and members of Human Rights Watch. Aycoth says he has “five boxloads” of work product to back up proof of his representation.

A “status conference” has been set for Dec. 16 and the deadline for depositions was Dec. 5.

Judge Gladys Kessler of United States District Court for D.C., who presided over the landmark tobacco trial, is expected to hear the case next year.

Roger Bolton, senior VP, communications of Aetna, has been elected president of the Arthur W. Page Society for 2006.

He succeeds Thomas R. Martin, senior VP and director of corporate relations, ITT Industries, who was president of Page two years. Those who are elected president normally serve two years.

Bolton, a member of Page since 1996, is currently treasurer.

He said the Society, under Martin’s leadership, “significantly stepped up its ability to serve our members and promote the Page Principles.”

“The board of trustees has reaffirmed our mission of advancing the policy role of the chief PR officer, and has adopted new goals that will guide our efforts going forward,” he said.

Bolton, SVP of Aetna since 1995, is a member of the Executive Council, the company’s senior management group.

He began his career as a newspaper reporter in Marion, Ohio after graduating in 1972 from Ohio State University with a major in journalism. He was then press secretary and staff director for U.S. Congressman Clarence J. Brown.

He was director of speech writing for the Reagan-Bush re-election campaign in 1984, joining the Reagan Administration as assistant U.S. trade representative for public affairs in the Executive Office of the President.

The U.S. Senate in 1989 confirmed President Bush’s nomination of Bolton as assistant secretary of the Treasury for public affairs.

From 1991-95, he was director of corporate media relations at IBM and director of communications for the IBM server and software groups.

North Carolina, following an audit of its economic development efforts, has moved to give PR a more prominent role in its efforts to market the state to businesses. The state’s Department of Commerce has issued an RFP for a PR firm to improve its outreach to the sector.

The Dept. of Commerce said its in-house PR staff is fully engaged in day-to-day operations and can’t take on a new project “of this magnitude.”

In April, NC hired Fleishman-Hillard for a $150K/year assignment to bolster ties between its military community and private sector businesses.

The state wants a firm with national experience to provide “publicity and perception analysis for marketing North Carolina as a place to do business.” The department said that must include experience with at least 10 state or community clients. The work includes assignments like pitching story lines to major business publications, developing a comprehensive strategic PR plan, organizing press trips, among other tasks.

Term of the anticipated contract will run from January 1, 2006 to Dec. 31. There are two one-year options. Proposals are due Dec. 19.
Questions should be sent to purchasing officer Brenda Allen ([email protected]).

Internet Edition, Dec. 7, 2005, Page 3

Fox News will air Dow Jones & Co.’s “Journal Editorial Report,” which completed its run on the Public Broadcasting Service on Dec. 2, next month.
The half-hour program will be hosted by Wall Street Journal editorial page editor Paul Gigot and members of the paper’s editorial board.

Fox says it approached Gigot months before the show figured in the storm surrounding the ousting of former Corporation for Public Broadcasting chair Kenneth Tomlinson.

He had brought JEP to PBS to add more conservative programming to offset what he viewed as public TV's “liberal tilt.”

A six-month probe by CPB inspector general Kenneth Konz charged Tomlinson “violated his fiduciary responsibilities” by dealing directly with Gigot.

The CPB distributes taxpayer money to stations to fund original programs, but is not supposed to decide on what gets on the air.

The Konz report says the $4.1M that CPB gave to DJ&C was way out of line with what other programmers got.

DJ&C claims it pulled the show from PBS because top stations would not air it. PBS denies that.

The Government of France plans to launch a 24-hour satellite TV service to present its slant on world events in the second half of ’06.

The world affairs-oriented station will be beamed around the world in French, Arabic, and English. Spanish is expected to follow.

France's cultural minister, Renaud deVabres said the station will be heavy on French “values.”

President Jacques Chirac said the channel is necessary to position France in the "front rank in the global battle of images."

The Library of Congress has acquired the papers of Al Neuharth, a key architect of Gannett Co. and founding editor of USA Today and Florida Today.

Neuharth, 81, called the acquisition “an honor.” He presented Librarian of Congress James Billington with the first three items of the collection on Dec. 1.

They included the first edition of a South Dakota sports weekly, SoDak Sports, that Neuharth, then with the Associated Press, founded with Bill Porter in 1952. The paper folded in two years.

Second, he presented a 1969 edition of Today, the first paper microfilmed and taken to the moon on Feb. 5, 1971.

Neuharth also presented an original first issue of USA Today, dated Sept. 15, 1982.

Neuharth’s papers will reside in the Library’s Manuscript Division, where works from Katharine Graham, Henry Luce and Joseph Pulitzer are archived.

Neuharth joined Gannett in 1963 as a GM and is credited with turning the chain of small-town newspapers into a billion-dollar media conglomerate. He retired from the company in 1989.

Christina La Revista, the No. 2 Spanish-language women’s magazine, is to shut down Dec. 31 after 15 years of publication.

The magazine of Hispanic TV talk show host Christina Saralegui, who is known as the “Oprah con salsa,” is being shut because of contract haggling with the publisher Editorial Televisa.

Christina La Revista has a monthly circulation of 88K. That is topped only by Vanidades.

Crain Communications will publish a pilot issue of FinancialWeek on June 5 to target the niche between general business publications and specialized financial magazines.

The plan is to begin publishing every other Monday starting in September and moving to a weekly basis in January.

William Bisson, publisher of Pensions & Investments and InvestmentNews, gets that title at FW. He promises a paper with “immediacy that captures the flair and drama of finance, yet consistently serves as a working tool for its readers.”

FW topics will include the latest in financing techniques, risk management, accounting, corporate governance, information technology and compliance.

The paper will be based in New York, and printed on high-quality, matted-finished paper.

Its controlled 55K circulation will be composed of chief financial officers, investor relations directors, treasurers, controllers and corporate secretaries. A sub will fetch $79.

Polk Laffoon, VP-corporate communications at Knight Ridder, has ripped a Wall Street Journal op-ed piece by John Ellis about the prospects of the media combine that has put itself up for sale.

Ellis opined on Nov. 19 that potential suitors have expressed “zero interest” in KR. That statement came after KR announced on Nov. 14 that it is using Goldman Sachs to explore strategic options.

“The ink is hardly dry on the press release and Mr. Ellis, with no substantiation, pronounces game over,” wrote Laffoon in a letter to the editor published Nov. 29 in the WSJ.

Laffoon took issue with Ellis’ point that KR publishes “second-rate newspapers.” He wrote: “Can there be reasonable doubt that the Philadelphia Inquirer, Miami Herald and San Jose Mercury News, to name three of many, represent a collection of first-rate newspaper franchises whose impact on their respective local communities is unique and of enduring value?”

Laffoon highlighted the chain’s 84 Pulitzer Prizes, and industry praise for KR’s Washington, D.C., bureau “for its skepticism concerning the buildup to the Iraq War or the lack of planning for its aftermath, while so many ‘first rate’ newspapers bought the government's party line."

(Media news continued on next page)

Internet Edition, Dec. 7, 2005, Page 4

Harper’s has named former intern Roger Hodge to replace Lewis Lapham as editor of the 155-year-old magazine.

The 38-year-old Hodge joined Harper’s as an intern in 1996 and has been deputy editor since 2004.

Lapham edited the magazine for nearly 30 years, from 1976 through 2005, with breaks in 1981 and 1983. He said he’ll retire in the spring, but will continue to pen the “Notebook” column.

Hodge told the New York Times that he no plans for major changes. But John MacArthur, president and publisher of Harper’s told the paper that “it is very important to ramp up the journalism in the magazine and develop a more serious presence in Washington.”


George Blooston, retail and consumer news editor for Bloomberg News, has joined AARP The Magazine in Washington, D.C., as features editor for personal finance.

He was formerly general editor of Bloomberg Personal Finance and senior editor for Entertainment Weekly.

Chrystia Freeland, deputy editor of the Financial Times, has been named U.S. managing editor. The 37-year-old Canadian succeeds Lionel Barber, who was named editor of the paper this month. Freeland will move to New York in 2006.

She was formerly deputy editor of The Globe & Mail (Toronto) and earlier was UK news editor, Moscow bureau chief and Eastern Europe correspondent for the Times.

Cracked Magazine has added Geoff Wolinetz, Nick Jezarian and Josh Abraham, all of, as contributing editors to the humor magazine and its website.

David Edelstein, movie critic for Slate and National Public Radio’s “Fresh Air,” has joined New York magazine as its new film critic, beginning in January.

Ken Tucker, the mag’s current film reviewer, plans to join Entertainment Weekly as editor-at-large in January.

Edelstein has penned reviews for the Village Voice, New York Post and Rolling Stone. New York editor Adam Moss praised the hire and said Edelstein will also be put to work on, which is being re-launched.

Scott Salyers was promoted to associate publisher of Sport Fishing and Natasha Lloyd to associate publisher of Marlin magazine. Both are outdoor titles from World Publications.

Dan Salamone has joined Cleveland’s WOIO Channel 19 as news director. The 43-year-old exec was general manager of KOIN in the west coast city of Portland. He succeeds Steve Doerr who left in September to join Audience Research and Development.

Bill Applegate, general manager of WOIO, said Salamone has the ability to “move the needle.”

Glenn Proctor has been named executive editor of the Richmond Times Dispatch. He had been at the Star-Ledger in Newark, responsible for local news.

Proctor was at the Akron Beacon Journal for 10 years.

Kelly Harville, VP of strategic planning and new media at The (Nashville) Tennessean, has joined the San Francisco Chronicle as VP of marketing.

Placement Tip________

Celeste Monte, an analyst and program manager for Consumer Reports’ appliances and home improvement unit, is interested in up-to-the-minute new product information, exclusive pre-launch, if possible. Her staff follows product trends and is responsible for recommending new products for testing and reporting.

Products covered by the A&H unit include vacuums, humidifiers, smoke alarms, cleaning products and paints, among others.

E-mail is her preferred method of contact; [email protected].


Every Woman, a quarterly magazine that covers women’s healthcare and includes content from members of the Association of Women’s Health, Obstetric and Neonatal Nurses, debuted on newsstands for the first time on Nov. 29.

Publisher Healthspring Communications, which is now offering subscriptions to consumers for $13.95/year, said the magazine was made available as a direct response to consumer demand. HC also publishes a Spanish-language edition called Toda Mujer.

The Association represents 22K nurses in the U.S.

Rolling Stone plans to produce a 3-D cover for the front page of its May ’06 issue to celebrate the magazine’s 1,000th issue. The cover will show a collage of movers and shakers that have had a major impact on the country's cultural and political scene. The cover is the brainchild of Jann Wenner, founder of the magazine.

The special edition will have an expanded rate base, up from 1.4M to 1.5M.

Officials at Oak Ridge High School (Tenn.) seized all 1,800 copies of the school’s paper, The Oak Leaf, because it contained an article about birth control and tattoos.

The birth control piece had success rates for various methods, while the other item featured a picture of a student with a tattoo that her parents didn’t know about. The paper may be reprinted minus the “offensive” items, said school officials.

According to USA Today, University of Tennessee J-School professor Dwight Teeter, blasted the seizure of the papers.

“Either the students are going to have a voice, or you’re going to have a PR rag for the administration,” he said.

Internet Edition, Dec. 7, 2005, Page 5

Financial Dynamics, which entered the Washington, D.C. market two years ago, has acquired D.C.-based Dittus Communications, a 12-year-old public affairs firm.

Terms of the deal were not disclosed. Dittus billed over $8M in 2003 with a staff of 59, according to O’Dwyer’s rankings. The firm did not submit figures for 2004.

Dittus will retain its name with the tagline “a Financial Dynamics company.” Gloria Dittus, who founded and heads the firm, continues in that capacity while joining the FD board of directors.

She said the move allows her firm to offer its services to a broader set of clients and add a global reach to current accounts. Stan Collender heads FD/D.C.

Joele Frank, Wilkinson Brimmer Katcher is guiding Montana Public Power Authority’s $32.50 a share bid for Northwestern Energy, which emerged from Chapter 11 in ’04.

The Authority is a non-profit organization of utilities in Bozeman, Great Falls, Helena and Missoula formed to bring NWE’s assets under local control. Citigroup Global Markets wants to finance the $1.2B deal.

MPPA claims a majority of Montanans support public ownership of public utilities.

The Authority maintains that as part of a non-profit, NWE could withstand the pressures to meet the financial demands of Wall Street. MPPA also vows to return NWE’s headquarters to Butte. NWE calls Sioux Falls, SD, its home.

NWE serves 620,000 customers in Big Sky Country, South Dakota and Nebraska. It is mulling a competing offer from Black Hills Corp. Kekst is counseling the Rapid City-based utility that offered up to $35 a share for NWE stock on Nov. 23.

MWW Group is serving as outside PR and IR counsel to Federated Investors, a top investment manager which oversees more than $200 billion in assets and has been targeted by federal and state probes over its mutual fund trading.

Pittsburgh-based Federated on Nov. 28 settled Securities and Exchange Commission and New York State charges for $100M regarding so-called market timing and illegal late trading in mutual funds. That fine has three Federated units surrendering $27M in gains (it had already paid back $8M) and paying $45M in fines.

New York Attorney General Elliot Spitzer has pursued several prominent investment houses over mutual fund trading since 2003.

Bob Gold & Associates, Torrance, Calif., has affiliated with the U.K.-based Whiteoaks International Network, a group of 12 PR firms across 12 countries. BG&A is the group’s only North American member. Whiteoaks members include high-tech firm The Whiteoaks Consultancy (U.K), AE Consulting (Ireland) and Eastwei (China).


New York Area

G.S. Schwartz & Co., New York/Next Step Magazine, teen publication distributed to high schools; Michael Kelly and Assocs., executive and board search firm focused on healthcare and financial sectors, and Ensemble Branded Business Entertainment, management company which handles marketing for business book author.

LLNS, New York/Braintree Laboratories’ Axid Oral Solution, duodenal ulcer treatment, for marketing communications. LLNS is an Omnicom unit.


360JMG, Washington, D.C./Seawright Holdings, spring water bottler slated for a 2006 launch, for PR.

McKinney & Associates, Washington, D.C./Leadership Conference on Civil Rights Education Fund, head of a coalition promoting awareness of Congressional reauthorization of the Voting Rights Act and a need to extend and strengthen the law, which was last authorized in 1982 and groups in the LCCRF coalition say loopholes have been attached and new forms of discrimination have surfaced since the law was last authorized.

Verb! Communications, Baltimore/R&R Events, event production firm, for marketing and PR support.

Arketi Group, Atlanta/Brasfield & Gorrie, general contractor, for production of a book about the completed Georgia Aquarium; IBT Enterprises, branch design and construction services, for PR; Leica Geosystems’ surveying and engineering division, for PR and marketing, and Nokia Field Operations, for internal, external and online communications.

Calysto Communications, Atlanta/Telarix, maker of interconnect business optimization software for the telecom sector, for messaging, content development, media relations focused on trade press.

Yesawich, Pepperdine, Brown & Russell, Orlando/ Florida Concrete & Products Assn., for a year-long PR, lobbying and publicity campaign primarily focused on the benefits of using concrete in highway construction and repair. FC&PA represents 175 companies in Florida.


Alan Weinkrantz and Co., San Antonio/Discretix Technologies, Israel-based maker of security technology for mobile devices and flash-based storage.


Lages & Associates, Irvine, Calif./HostedSupport. com, online customer service support automation for small businesses, as AOR for PR.

EAG Sports Marketing & Publicity, Los Angeles/ Antonio Gates, professional football player for the San Diego Chargers, for PR representation and sports marketing. Gates, a tight end, joins Kansas City Chiefs tight end Tony Gonzalez on the EAG roster.

Sterling Communications, Los Gatos, Calif./BT Exact, IT operations unit of BT Group., for global external communications.


Weber Shandwick, Hong Kong/Computer Associates, as AOR for PR in the Asia Pacfic region.

Internet Edition, Dec. 7, 2005, Page 6

Two companies focused on the video services sector have finished up recent rounds of financing.

New York-based Critical Mention, which markets a web-based video search platform of cable and network TV programming for PR pros, raised more than $4M in a recent Series B preferred stock round led by CIBC Capital Partners.

Other investors included Silicon Alley Venture Partners and Stonehenge Capital.

CM said the new cash will go toward expanding its data collection network, increased sales and marketing and new product development.

New York-based The NewsMarket, which hosts a digital archive and delivery system of video for use by reporters, recently wrapped up its third round of venture financing. Funding was not disclosed.

The U.S. State Department’s Office of Logistics Management is looking for an event planning firm for a series of career panel presentations and one-on-one networking events aimed at recruiting business professionals and students to its civil service and foreign service programs.

Nine events are planned, with five set for the first three months of 2006. About 150 people are expected for each event.

The State Dept. expects a firm to conduct outreach to prospective attendees and organize events for Atlanta, San Antonio, Houston, Miami, and Chicago, among other cities. Technical knowledge and approach, past experience, federal references and price are among factors.

Quotes are due by Dec. 13. Questions go to Gwendolyn Mansfield in the Office of Acquisition Management at [email protected].

Beth Comstock, corporate VP and chief marketing officer of General Electric, will be given a Matrix Award of New York Women in Communications on April 3, 2006, at the Waldorf-Astoria.

Seven other women will be honored for “extraordinary achievements in the communications industry.”

Comstock, who became GE’s VP of corporate communications in 1998 and later took the title of chief marketing officer, is the winner in the category that has had a number of PR executives as winners.

Madeline de Vries of DeVries PR was the 2005 winner and Debra Shriver, VP and chief communications officer of The Hearst Corp., was the 2004 winner.

Comstock was VP of NBC News communications from 1993-96, when she became senior VP.

Other 2006 Matrix winners are: Jill Abramson, managing editor, New York Times; Candace Bushnell, author; Geena Davis, actor; Joan Hamburg, WOR Radio personality, and Renetta McCann, CEO, Starcom Mediavest Group; Cynthia Leive, editor-in-chief, Glamour magazine, and Katherine Oliver, commissioner, Mayor's Office of Film, Theatre and Broadcasting. Ellen DeGeneres will receive a special Humanitarian Award.



Norma Jane Sabiston, chief of staff to Sen. Mary Landrieu (D-La.), to Marmillion + Co., Baton Rouge, La., as a VP. Sabiston, who worked with president Val Marmillion on the staff of former Sen. and Rep. John Breaux, has also been named political director for Marmillion/Gray Media. She also worked for Rep. Bill Tauzin (R-La.), who now heads PhRMA. Marmillion has offices in D.C. and Los Angeles.

Chuck Conconi, a TV and print journalist with more than 40 years of experience, has joined Qorvis Communications as senior counselor in D.C. He will handle crisis management, corporate reputation and media training. Conconi joins from The Washingtonian, where he spent 14 years as editor-at-large. Previously, he was at the Washington Post for 13 years. Conconi said he’s eager to see how the “symbiotic relationship between journalism and PR works from the other end.” He is the author of “The Washington Sting,” with the late Supreme Court spokeswoman Toni House.

Patrick Riccards, VP and practice director at Widmeyer Communications, to Whitney University, Dallas, as VP of corporate positioning. He oversees marketing, branding and constituency outreach for the American College of Education, New England College of Finance, Early College and the Whitney International University System. Richards was previously Capitol Hill press secretary for Sen. Robert Byrd (D.-W. Va.) and Rep. John Olver (D-Mass.)

Michael Devlin, director of communications at Boston College, to Cuyahoga Community College, Cleveland, as VP of marketing and comms. Devlin was formerly director of relationship management for Case Western Reserve Univ. and senior director of comms. at the Rock and Roll Hall of Fame and Museum. Claire Rosacco was promoted to VP of government affairs and community outreach.

Amanda Wheatcroft, senior A/E, Berkman Comms., to Formula, San Diego, as an A/S. Her accounts include Littler Mendelson, Vertis and the Turks and Caicos Tourism Board. Alex Anzalone, assistant A/E, The Blaze Co., joins in that same title.


Harlan Teller to chief client officer, a new post at Financial Dyanamics, based in Chicago. Teller, 54, continues as managing director for FD/Midwest.

Gigi Georges to partner, Glover Park Group, Washington, D.C. She has been president of the firm’s New York office since 2003 and had handled the fight against the since-defeated West Side Stadium and the United Federation of Teachers’ push for a new contract in New York City. She was formerly communications director for the New York City Dept. of Education and state director for Sen. Hillary Clinton. Georges works alongside Howard Wolfson, Clinton’s former spokesman and a GPG partner in New York.

Diane Dillon to VP of corporate communications, a new position at restaurant operator/franchiser O’Charley’s Inc., Nasville, Tenn.

Internet Edition, Dec. 7, 2005, Page 7

BOLTON LEAVING PRSA (Continued from page 1)

PRSA leadership said the bylaw only formalized what had been going on for many years and that no actions would be taken by the EC without the approval of the full board.

There was an hour and a half debate at the start of the Assembly on whether proxy votes should be counted. The proposed agenda, starting off with two hours of presentations by Society leaders, was changed to allow immediate debate.

Members from several of the seven chapters in Florida made the most comments against the use of proxies. A recording and transcript of the full debate is to be made available by PRSA in the next few weeks. Electronic devices were used for voting but there were no motions for revealing individual votes.

Several delegates said that in the future delegates should spend most of the day talking among themselves, perhaps in focus groups, and that presentations by leaders should be kept to a minimum.

Other bylaws that passed included changing the term of directors from three years back to two years starting in 2007 after four years of the longer terms.

Leaders said it was hard to find members who could commit to three years. They also said that the “breaking in” period for new directors had been shortened via increased efforts at orientation.

A move to require new chapters to have 20 members instead of 10 was defeated as was a proposal to let delegates serve three one-year terms instead of one three-year term. PRSA’s “PR Body of Knowledge” was terminated.

Proxy Voting Debated

Proxy voting was allowed after the extensive debate. Present in person were 159 delegates while 81 were represented by proxies.

There was no discussion of the end of the printed One Source Directory which has drawn criticism from some members. Treasurer Rhoda Weiss said PRSA’s finances are in good shape.

Supporting the board’s belief that proxy votes were not only legal but required, were PRSA’s longtime law firm of Moses & Singer, New York; Venable, Washington, D.C., retained earlier this year, and Mark Schilansky, parliamentarian who started working for PRSA in 2004. They argued that New York State law, which allows proxy voting in organizations unless there is a specific prohibition against this, forced PRSA not only to count proxies but actively solicit them.

Opponents argued that if PRSA’s bylaws allowed proxies, there would be a section in the bylaws governing numerous details on what written form proxies would take and how they could be tendered.

Since no such rules exist in the bylaws and PRSA follows Robert’s Rules which bars proxies, the opponents said this was sufficient “prohibition.”

Also, they noted, the Assembly Handbook says “delegates must be present for all votes during the day of the Assembly meeting.” The dissidents challenged PRSA leaders to produce case law on the subject after COO Catherine Bolton told a Nov. 23 teleconference that there was such case law.

Jeffrey Tenenbaum of Venable produced such a case on Friday, Dec. 2, the day before the Assembly. The case involved a 1983 ruling by Supreme Court, Queens County, that said proxy votes were valid in an election of the Woodside Republican Club.

Incumbent officers of Woodside rejected “several” alleged proxy votes that would have resulted in a tie for president. The side voting the proxies sued to have the election overthrown. Justice Sol R. Dunkin ruled that proxies could be used in a new election. He said Robert’s Rules were merely “advisory” and could not be used “to deprive members of such an essential and fundamental right.”

Some PRSA delegates, noting that Section 609(a) of the Non-for-Profit Corporation Law says, “Every member is entitled to vote by proxy...” said this could mean that all 20,700 members of PRSA have the right to participate via proxies in elections and changes in bylaws.

Bolton COO Six Years

Bolton at the end of this year will complete six years as COO. She joined the Society on Sept. 5, 2000 as its first “chief PR officer” from the International Copper Assn., where she was VP of communication.

Previous posts were at Akzo Nobel, Netherlands-based healthcare and chemical firm; WNET-TV; Princess Grace Foundation; Six Flags Corp., and Dow Jones (executive sales).

Bolton, who filled a PR post at PRSA that had been vacant a year, received a $30,000 raise in 2004 to $294,168. Her pension payment was the same at $28K. Her 2005/06 salaries are not revealed.

She was named COO in November 2000, after COO Gaulke, who had just started a five-year contract, shocked the 2000 Assembly by announcing he was leaving PRSA to join the PRSA Foundation. PRSA continued to pay him an undisclosed sum for the next four years. Reportedly, he received one year of pay spread over four years. Bolton became president and COO as of Feb. 1, 2000. The president’s title was then assumed by Kathy Lewton. PRSA, for the second time in its history, dropped the title of “chair” for its top elected officer and reverted to president.

Legal Action Started vs. “Doe”

Both Bolton and the PRSA board last October sought the identity of a person (almost certainly a staff member) who wrote an e-mail critical of Bolton’s management skills. The identity was needed for the possible purpose of filing a lawsuit charging libel and defamation, New York State Supreme Court was told.

The Court removed the board from the legal action saying there was no evidence the offending comments were received by anyone but the board.

“John Doe,” the sender of the e-mail, fought release of his or her name, resulting in a front page story in the New York Law Journal and a half-page reprint June 9 of the Court’s decision that provided the name of owner of the e-mail address to PRSA’s law firm. Had “Doe” appealed the decision, it would have been a precedent-setting case in New York and subject to wide attention, the Law Journal noted.

Internet Edition, Dec. 7, 2005 Page 8




Dominating PR news at the moment is the military “pay-for-play” scandal that broke in the Los Angeles Times on Nov. 30 and the New York Times the next day.

It’s alleged that the Lincoln Group, a “PR firm” based in Washington, D.C., headed by “businesspeople and former military officials,” according to the NYT, is sending articles written by American troops to be placed in Iraqi news media via advertising agencies.

Faced with a storm of criticism, the top military spokesman in Iraq, Major General Rick Lynch, said that insurgents are also using the media to advance their goals.

He made this accusation about Abu Musab al-Zarqawi, who heads Al Qaeda in Mesopotamia.

The U.S. Government’s role in placing the articles, while open at first, later became hidden, an unidentified Pentagon official told the NYT.

PR leaders were quick to denounce the purchase of editorial space in any form.

“This is utterly unacceptable behavior,” said Richard Edelman, CEO of Edelman.

He called “pay-for-play” a “perversion of our business” that cannot be allowed.

Said Edelman: “We don’t buy space. We don’t pay journalists to be on our side.

We don’t fake out media by pretending that we don’t know much about our client, working under cover of night. We don’t say there is only one side to a story.”

Thomas Martin, president of the Arthur W. Page Society, said, “The practice of paying for what appears to be editorial placements is wrong, and is inconsistent with Page Principles, whether done in Iraq, the U.S., or anywhere in the world.”

PR people need to “make clear” the source of any advocacy campaigns and any relationships, paid or otherwise, between advocates and those supporting them, said Martin.

PR pros also noted that U.S. law forbids the military from “carrying out psychological operations or planting propaganda through U.S. media outlets.”

Some PR pros thought that what Lincoln is doing is not much different from U.S. media running “advertorials” or carrying sponsored articles or using video news releases without prominently mentioning the source of such materials.

“No one is saying that what we released and advertised in Iraq is not correct,” said Ron Levy, who heads Episodic PR, New York, which supplies prepared editorial materials to media.

PRSA’s new bylaw allowing the executive committee to be an “extension” of the board flies in the face of Sarbanes-Oxley, which many groups are voluntarily adopting in anticipation of a non-profit SOX.

SOX wants the full board to govern a company, not just the chair and a few close associates. SOX also wants independent directors on boards to provide perspective and objectivity...major changes at PRSA are in the wind with the arrival of Cheryl Procter-Rogers as president on Jan. 1 and the planned departure of COO Catherine Bolton.

The administration of Judith Phair was the most tight-lipped we have ever seen at PRSA with directors forbidden to express any opinions about PRSA or even PR.

Communication was blocked in many ways including obtaining opinions from members via blast e-mail. Assembly delegates were not posted on the PRSA website until one month before the Assembly, blocking interaction.

The “John Doe” case was withheld from members until it burst in the New York Law Journal and members didn’t learn of the end of their printed One Source directory until November... Procter-Rogers, from Time Warner, which has a great journalistic tradition, could be different. Will new directors be forced to take the usual “oath of silence?”...the Assembly used proxies for the first time Dec. 3 but we wonder if they will be used again. Two law firms and parliamentarian Mark Schilansky strongly supported PRSA leaders in allowing proxies. But Section 609(a) of the New York State law, as we interpret it, means that all 20,700 members of PRSA could vote by proxy. Judge Sol Dunkin’s decision in a case involving the Woodlawn Republican Club’s 1982 elections said that “members” of a group are not to be deprived of “such an essential and fundamental right” as voting ...this case law supporting proxy votes that was finally dug up on the day before the Assembly does not seem too relevant to proxy voting in the Assembly. If “several” proxy votes were counted, a tie for the presidency of the political club would have resulted. Those attempting to vote by proxy sued after the incumbent leaders rejected proxies.

Proxies were said to be an unalienable right by Justice Dunkin for members of a group.

But the Woodside Republicans were just voting on one slate vs. another, an either/or matter.

Assemblies of PRSA consider complicated changes to the bylaws. If significant amendments are made, a directed proxy cannot be changed.

The last major search for a COO took six months. Korn/Ferry International helped find Ray Gaulke, an executive at the Newspaper Advertising Bureau. He was at the Marsteller ad agency from 1965 to 1979, rising from a copywriter in Chicago to general manager in New York in 1969 and president in 1975.

In 1983 he joined Gannett Media Sales as president and publisher of USA Today Weekend. The K/F search cost $40,000 in fees and $5,100 in expenses. There were also expenses of members of the PRSA search committee...Gaulke received a signing bonus of $25K. His salary was $150K for each of the first two years with a pension of $14K each year. His contract included four weeks of vacation and a bonus if PRSA’s revenues and membership should increase.

– Jack O'Dwyer


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