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Internet Edition, Dec. 14, 2005, Page 1

Burson-Marsteller has named pollster Mark Penn, 51, CEO. Penn, who is known as President Clinton’s pollster, is founder of Penn Schoen & Berland in New York. It was purchased by B-M’s parent company, WPP Group, in ’01.

Penn will remain president of PS&B, which will become a stand-alone division of B-M. PS&B has repped Microsoft, American Express, BP and Coca-Cola.

As Penn takes the helm, Howard Paster, executive VP at WPP, becomes chairman of B-M’s executive board.

B-M, in July, announced that CEO Tom Nides was leaving the firm. Nides decided to rejoin mentor, John Mack, at Morgan Stanley.

Illinois, which just passed the country’s first law to insure every child with healthcare coverage, has issued an RFP for a firm or firms to guide marketing communications to promote its state-run healthcare programs.

The state anticipates a one-year contract with two one-year renewal options.

The effort will particularly focus on Gov. Rod Blagojevich’s “All Kids” initiative, a Medicaid-backed program signed into law in November touted as the first push to insure all children in a state and being closely watched by the rest of the country.

A second component of the marcom campaign is to promote the state’s prescription drug assistance efforts for seniors. Firms pitching both components must submit separate proposals for each.

Michele Piel [(217) 782-2570] is contracting officer for the Dept. of Healthcare and Family Services. Turnaround for selection of a firm is short. The RFP was issued on Dec. 1. Responses are due Dec. 15 with a vendor expected to be chosen Dec. 28.

Following the departure of two top PR executives, Qwest Communications has named Robert Charlton as VP of corporate communications.

Tyler Gronbach, who held the VP post at Qwest, left in November for a similar role at R.H. Donnelly Corp. Joan Walker, executive VP for marketing and communications for Qwest, left last month to become senior VP/corporate relations for Allstate Insurance.

Charlton, 53, spent 25 years at The Dow Chemical Co., most recently as global VP of public affairs.

Qwest, based in Denver, is the No. 4 local phone company in the U.S. and had sales of $13.8B in 2004.

The Dart Group and Freud Communications have been brought in by Warner Bros. to bolster PR for the film “Syriana,” a Mid-East/CIA political thriller that debuted on Dec. 9.

Leslee Dart’s firm brought in Freud for the work to handle PR beyond traditional film publicity.

“We are working on some of the positioning of the film outside of the entertainment pages,” said Matthew Hiltzik, president of FC and former senior VP of corporate comms. and government relations for Miramax.

Syriana is being pitched as a “political thriller that unfolds against the intrigues and corruption of the global oil industry,” according to the Warner Bros. website. Hiltzik, former press secretary for the New York State Democratic Committee who has worked for Sen. Chuck Schumer and Attorney General Elliot Spitzer, said a goal is to tamp down moviegoers’ preconceived political leanings. “This is a dramatic thriller that people should see for its entertainment value,” he said.

Publicis Groupe acquired a majority stake in London-based FC this year.

David Monfried, senior VP-corporate communications for MetLife since 2002, is retiring from the company at the end of the year. There was no immediate word of a successor or search for a successor.

Monfried, 60, was previously VP-CC for The St. Paul Companies. He was at Dun & Bradstreet from 1993-98 in a similar post and was involved with comms. for the restructuring of D&B into three publicly traded companies.

PR, public affairs and client organizations that show unusual creativity in educating and informing the public or segments of the public about products, services or public issues will be honored by the O'Dwyer Co. starting with the February 2006 issue of O'Dwyer's PR Services Report.

The issue, which focuses on PA and environmental programs, will inaugurate a monthly O'Dwyer awards program that will recognize outstanding campaigns for specialized areas of PR.

Entry deadline for the February magazine is Dec. 21. Winning entries will be described in detail and illustrated with pictures on as well as in the magazine. Winners will receive a plaque or award certificate.

(continued on page 7)

Internet Edition, Dec. 14, 2005, Page 2

New York University, the nation’s largest private college with more than 50,000 students and 16,000 workers, announced Dec. 8 that it kicked Coca-Cola off its campus to protest labor conditions at its bottling plants in Colombia.

A Coke spokesperson, Kari Bjorhus, told the Washington Square News on Nov. 28 that a boycott would “greatly harm our image” because NYU is a “trendsetting university.” WSN is NYU’s newspaper.

NYU’s All University Senate, which reps students, faculty and administrators, debated the issue for six months, and heard testimony from Coca-Cola officials. The school will welcome Coke back if the Atlanta-based beverage market allows independent auditors to evaluate human rights conditions at the Columbia plants.

Coca-Cola, on, disputes any notion of labor abuse. “The Coca-Cola Company and our bottling partners have maintained operations and worked to provide safe, stable economic opportunities for the people of Colombia,” it says.

There was a press conference on Dec. 12 at NYU to highlight the Coke action. The Greenwich Village-based university is the 12th college to drop Coke, an effort promoted by Ray Rogers’ Campaign to Stop Killer Coke. Rogers is supported by labor unions.

Rogers says the NYU move against Coke is especially sweet because Barry Diller, a Coke director, is a trustee of the school.

Burson-Marsteller’s BKSH & Assocs. lobbying wing is working on a five-month $100K contract with Haiti, which is trying to hold a presidential election.

The tally, which was scheduled for Dec. 22, has now been set for Jan. 8. That marks the fourth time the election has been postponed due to continued violence and lack of voting equipment.

More than 7,000 United Nations troops have been trying to maintain order in the country. Haiti’s last-elected President Jean-Bertrand Aristide was ousted in `04.

BKSH’s contract runs through Jan. 31.

Frederick W. Hill, an eight-year veteran of JPMorgan Chase & Co., New York, heading corporate marketing and communications worldwide, is leaving the company Dec. 31 to start his own firm in the Tribeca area of New York.

Hill, who has the title of executive VP, will open “FW,” specializing in planning and executing merger and acquisition announcements and crisis communications.

He noted his background at JPMorgan Chase as well as previous posts at McDonnell Douglas and Westinghouse Electric Corp. have provided him with substantial experience in these areas.

He is a member of the JPMorgan Chase executive committee, its senior policy making group.

Black Enterprise Magazine this year named Hill as one of the 75 most powerful African-Americans in corporate America.

E-mail of the firm is [email protected]. Phone will be 917/848-1418.

Xenophon Strategies is guiding Richard Branson’s bid to get Virgin America off the ground, and become the first U.S. carrier funded by a foreign airline, U.K.’s Virgin Atlantic.

VA filed an application with the Department of Transportation on Dec. 8, which must determine whether it is a “U.S. citizen and fit, willing and able to operate as a U.S. airline.”

Branson, who is British, contends that a U.S. investment group, VAI Partners, provided the bulk of the carrier’s initial $177M funding and will have control.

VA is to operate as a discount carrier with 17 Airbus planes from its San Francisco International Airport base. It plans to have more than 2,000 workers.
XS was founded by David Fusco, who was VP-communications at the Air Transport Assn. and aide to former Pennsylvania Governor Tom Ridge.

Holly Arthur, ex-aviation news director at the American Assn. of Airport Executives heads the VA account.

The Association of Pool & Spa Professionals has tapped Gibbs & Soell for a year-long, six-figure campaign to play up the benefits of hot tubs. New York-based G&S edged two other finalists for the work for the Association’s Hot Tub Council, according to the firm.

The PR budget is believed to be in the $200K range for the push.

G&S, as agency of record, is charged with developing a consumer and trade awareness effort to show benefits like warm water therapy’s positive impact on health.

Lauren Stack, manager of marketing communications for the Hot Tub Council, said in a statement that “a lot of talented agencies threw their hats in the ring.”

She said G&S’ preparation and approach stood “at a time when the Hot Tub Council looks to reinvigorate its consumer communications.”

Cos Mallozzi, president and CEO of G&S, said: “There is a tremendous market opportunity in the category and they have a great story to tell.”

D.C.-based APSP is the top trade group for the swimming, pool, spa and recreational water industries.

Suzanne Barrows, senior director of communications and marketing, told O’Dwyer’s that the group does not have an outside PR firm.

She said the Hot Tub Council’s members allocated separate funds for that sector’s PR push.

Omnicom’s Integer Group has emerged from a field of five firms to handle marketing and PR support for Iowa’s push to improve its high schools.

The initial pact runs through June 30, 2006 with a potential one-year option. A budget has not yet been set for the work, according to the state.

Lakewood, Colo.-based Integer has an office in Des Moines and has worked with Iowa’s Dept. of Economic Development and the state lottery.

In addition to Integer, State Public Policy Group, Essman & Associates, Art a La Cart, and Strategic America replied to the RFP.

Internet Edition, Dec. 14, 2005, Page 3

ABC News has announced a duo will replace Peter Jennings for its flagship “World News Tonight” program.

Elizabeth Vargas, co-anchor of “20/20,” and Bob Woodruff, weekend anchor for “World News Tonight,” will serve as co-anchors of the weekday show, starting Jan. 3.

The announcement was made by ABC News President David Westin.

Vargas and Woodruff are no strangers to WNT, as both have served as fill-in anchors for the past several years, especially since the departure of Jennings, who died this year from lung cancer.

Vargas will continue her role at “20/20” as well.

ABC News also announced that the program will be broadcast live to the West Coast each night and content will be included in a daily webcast anchored by Vargas and Woodruff. Live broadcasts are slated for 6:30 p.m., 8:30 p.m. and 9:30 p.m. Content on will also be expanded as part of the re-vamp.

Sirius Satellite Radio CFO David Frear says the company received an “extraordinary PR return” from the hiring of shock jock Howard Stern, who officially joins the pay radio station in January. The company will pay Stern $500M for his services over the next five years.

Stern talked with “60 Minutes” correspondent Ed Bradley on Dec. 4 and “Today” anchor Katie Couric on Dec. 6. He graces the cover of the Dec. 12 New York Magazine.

XM Satellite Radio, the market leader, has acknowledged the competitive buzz. It is offering a $50 rebate on equipment to counter Stern’s media attention, Gary Parsons, CEO, told the UBS Media Conference in New York on Dec. 6.

XM expects to wind up the year with six million subscribers. Sirius predicts three million subs by the end of the month.

The New York Times has launched a website dedicated to Hollywood’s “movers and shakers.”
The Times’ “Red Carpet” site ( provides news, reviews, celebrity antics and buzz about Oscar and Golden Globe contenders.

David Carr will blog daily about the Hollywood scene. He will do a weekly video feature that highlights what moviegoers in Times Square think about stars and flicks.

Len Apcar, editor-in-chief of, promises “thoughtful coverage” of Hollywood as a “major cultural and business phenomenon.”

The site will have a “movie meter,” a feature that measures the films that have attracted the most reader interests.

There will be news about the Screen Actors Guild Awards, Writers Guild Awards, Independent Spirit Awards and Director Guild of America Awards.

Diane McNulty at (212/556-5244 and [email protected]) has details.

Michael Cooke, editor of the New York Daily News, is returning to Chicago on Jan. 2 as VP-editorial for the Sun-Times Group. He will be responsible for the Chicago-Sun Times, Pioneer Press, Naperville Sun and papers in Joliet, Elgin and Waukegan.

Cooke had been editor-in-chief of the S-T before moving to the Big Apple in ’05.

Earlier, he was managing editor at both the Edmonton Journal and Montreal Gazette.

Hollinger International owns the Sun-Times Group.

The U.S. military established the Baghdad Press Club in ’04 for Iraqi journalists, and paid members $25 for each story they wrote, according to USA Today. The goal was to promote progress amid the chaos of Iraq.

The military arranged tours for BPC reporters to U.S.-financed reconstruction projects and invited them to write about the developments.

The BPC denies that it paid for “favorable” stories. Club members “are not required nor asked to write favorably,” Lt. Col. Robert Whetstone told the paper. “They are simply invited to report on events.”

Reporters receive $45 if a story runs with a photo. TV reporters get $50. The monthly salary of a typical Iraqi journalist is about $300.

Rear Adm. Scott Van Buskirk is leading an investigation into whether the BPC planted positive stories in the Iraqi press without identifying the U.S. military as the source.

The Lincoln Group, the Pentagon’s news promoter, has denied any link to the BPC.

MOVEON PROTESTS TRIBUNE CUTS. has organized a petition drive against Chicago-based Tribune Co. to protest job cuts it has made at papers throughout the U.S.

The activist group counts more than 550 staff cuts at eight Tribune papers including Long Island’s Newsday (171), Chicago Tribune (100), Los Angles Times (85) and Baltimore Sun (75).

Those cutbacks, it contends, mean “watered down coverage of local news” at a time when “politicians and companies need to be held accountable by vigilant watchdog journalism.”

MoveOn charges Tribune Co. is more interested in its stock price than good journalism. The Newsday petition, for instance, includes a note from Pulitzer Prize winner Laurie Garrett, who resigned in March. She wrote about Tribune Co., “They serve their stockholders first, Wall Street second and somewhere far down the list comes service to newspaper readership.”

Tribune Co. earned $24M during the third-quarter, down 82 percent from the $120M netted Q3 of ’04.

NASCAR announced an eight-year, $4.48-billion television deal, a 40 percent hike from its current pact.

Fox, ABC, ESPN and TNT will broadcast the annual 36-race season. NASCAR ranks as the fourth largest sport in revenue, behind the NFL, NBA and MLB.

(Media news continued on next page)

Internet Edition, Dec. 14, 2005, Page 4

BusinessWeek will stop publishing European and Asian editions on Dec. 30 and shift overseas news online.

The move is to “harness the growing power of the web globally,” according to Stephen Adler, editor-in-chief.

Overseas readers currently account for 25 percent of BW's online readership. He believes BW can deliver news to foreign readers more timely via the ’Net. Adler thinks BW can better target web readers for advertisers online.

The magazine says it will maintain its international bureaus, while developing more local language content for the website.

BW is a McGraw-Hill unit.

Tony Uphoff, VP and GM of the Hollywood Reporter, was named president of VNU Business Media’s Film and Performing Arts Group, which includes the Reporter, Back Stage East, Back Stage West, Hollywood Creative Directory and Amusement Business.

The move is effective January 1.

Uphoff will also serve as publisher of the Hollywood Reporter as current publisher Robert Dowling departs after 17 years to open his own consulting firm.

VNU also said Matthew King has expanded his role as group VP, editorial development, to cover all of its Film and Performing Arts Group titles. He had recently managed the editorial team. Howard Burns, editor of the Hollywood Reporter and group VP/editorial director, continues in that role.


Kate Phillips, the No. 2 editor of the New York Times’ Washington bureau, has left. The move is the latest blow to bureau chief Phil Taubman, who recently congratulated top reporter Todd Purdum on his move to Vanity Fair for the national editor slot. Purdum was with the Times for 23 years.

Phillips got the job to succeed Rick Berke in ’04.

Canon Communications has named two staffers as editors-in-chief of flagship publication Medical Device & Diagnostic Industry.

Sherrie Conroy, editor of Canon’s Compliance Engineering and Medical Electronics Manufacturing, and Erik Swain, an MD&DI staffer, take on the EIC title.

Conroy is a 10-year veteran of Canon pubs. Swain joined the company as senior editor of Pharmaceutical & Medical Packaging News in 1998.

MD&DI has covered the medical device industry for 26 years.

Ted Lund, managing editor of Sport Fishing, and Jessica Chapman, editor of Fly Fishing in Salt Waters, have swapped roles at the World Publication titles.

Lund was formerly a writer for the Associated Press and the Miami Herald.

Fly Fishing in Salt Waters is published six times a year, while SF is published 10 times annually.

John Burnham, editor of WP’s Sailing World, adds duties as editor of Cruising World. He takes over for Herb McCormick, who becomes editor-at-large and will travel and write for the magazine. Burnham has been with Sailing World since 1979, when he joined as an intern. McCormick joined CW 26 years ago.

Jonathan Chernes, director of retail operations at Martha Stewart Living Omnimedia, has joined House Beautiful as managing editor. Barbara de Wilde, former design director of MSLO, also joins HB in that same title.

Stephen Drucker, former editor-in-chief at MSLO, is EIC of House Beautiful.


Purchasing Magazine will be redesigned with more editorial content for its January 12, 2006, issue. The 90-year-old publication targets purchasing and supply-chain-management professionals.

New columns include “Scale Up,” covering buying trends and initiatives at medium-sized companies; “CPO,” featuring commentary by the magazine’s editorial advisory board and other executives on industry topics, and profiles of industry players.

Reader’s Digest has announced plans for a monthly digital subscription version through a deal with Zinio Systems, a digital publishing company.

RD’s January issue is at and

The digital version mirrors the print edition, with the addition of a hyperlinked table of contents, search functions, and an archive library. Full-year subscription is $13.98 or $2.99 for a single issue.

Real Simple magazine, a five-year-old publication targeting women, has aligned with XM Satellite Radio for a short-form program called “Real Simple Solutions.” The new show will air on XM’s women’s channel, “Take Five.”

Two to four original “Real Simple Solutions” covering content from the magazine will air each weekday and be re-broadcast throughout the day on “Take Five” and other XM channels.

Real Simple editors will be frequent guests on XM-produced programs under the deal.

Journal Communications, a Milwaukee-based media conglomerate, has completed its purchase of three Emmis Communications Corp. stations: Fox affiliate WFTX-TV, FOX4 Fort Myers/Naples (Fla.) and ABC affiliate KGUN-TV, Channel 9, (Tucson, Ariz.). Journal has also acquired certain assets of CBS affiliate KMTV, Channel 3 (Omaha, Neb.).

Purchase price for all three was $235M. WFTX is the 68th largest TV market in the U.S. , according to Nielsen Media Research, while KGUN is 72nd and KMTV is 76th.

Emmis Communications is in the midst or has completed the sale of 16 stations of late.

Internet Edition, Dec. 14, 2005, Page 5

Waggener Edstrom has hired Christina Kaul to head its just opened office in Brussels. She becomes WaggEd's European PA practice leader.

Kaul, who had been running her own firm serving healthcare, technology and food clients, has had extensive dealings with the European Union. She also served in the cabinet of the European Commissioner on Agriculture and Food.

Matthew Reid, who heads WaggEd's global PA group, said the firm now has the "ability to align PA outreach in Washington, D.C., and Brussels" for its clients. The firm can now "deliver pan-European PA and a seamless transatlantic capability."

The Brussels office also will lobby individual state governments and provide media support for the policy initiatives of clients.

WaggEd has European offices in London, Munich and Paris. The firm has handled PA assignments for Microsoft, MasterCard and Capital Sports & Entertainment.

U.K.-based business development firm Reardon Smith Whittaker has crossed the Atlantic with a new office in Cincinnati, Ohio.

The firm, which has been in Britain for 13 years, is marketing its services to PR and ad agencies as an outsource option for finding new business.

Mark Sneider, senior VP for AcuPoll Research, has joined RSW as managing director in the U.S. He said the firm operates like a virtual new business development group, and noted agencies often have to focus on their current clients leaving little time to pursue new business.

He said the cost of hiring RSW can be less than having a staffer focused on business development.

Trevelino/Keller Communications Group, Atlanta, has set up a global network of boutique PR firms called the Atlas Alliance with reach into Europe and the Middle East.

Joining T/K are Atlanta-based minority PR firm The Lanza Group, London-based The Word-Shop, and ActivePR, based in Dubai.

T/K, Word-Shop and Active PR are representing IT client SITA.

Genna Keller said as needs grow, the network hopes to add likeminded boutique firms.

Waltham, Mass.-based tech firm Racepoint Group, led by Weber Shandwick veterans Larry Weber and Mary Jean Lauzier, has expanded to San Francisco to create a hub for clients in Silicon Valley and the Western U.S.

Weber said the move comes amid a “re-emergence of fast-growing tech companies” on the west coast and reflects the “healthy market growth” in Silicon Valley and its surrounding areas.

Clients on the west coast include Continuent and World Wide Packets.


New York Area

A. Lavin Communications, New York/The Forward, Jewish weekly magazine, as AOR for publicity and marketing comms.

Trylon Communications, New York/Computerworld, IT publishing, for PR for its print and online publications, events and conferences.

Thomas PR, Huntington Station, N.Y./Jadoo Power Systems, portable fuel cell maker, as AOR.

Communications Strategies, Inc., Madison, N.J./Cord Blood Registry, for consumer and professional education outreach for family cord blood banking.


Hayslett Group, Atlanta/Georgia Association of Realtors, for a statewide campaign with Bigelow Advertising to push for eminent domain legislation to reestablish private property rights for Georgians following a landmark U.S. Supreme Court case.

Yesawich, Pepperdine, Brown & Russell, Orlando, Fla./Grabow Properties, for PR for the Quality Inn Maingate Four Corners Hotel (Davenport, Fla.).


Robert Smith & Associates, Chicago/Nightengale-Conant, self-help publisher, for PR, corporate strategy and publicity.

Mountain West

Accent PR, Arvada, Colo./SmartCAre Family Medical Centers, retail-based healthcare centers, as AOR for work including event planning, comms. counsel, collateral and online media room development and national media relations.


The Frause Group, Seattle/Schwabe, Williamson & Wyatt, law firm, as AOR for PR. Frause had worked for the firm’s Seattle office since February.

Waggener Edstrom, Seattle/VoiceBox Technologies, voice search platform, for a comms. program.

Ant Hill Marketing, Portland, Ore./MBank of Portland, for PR for its 10th anniversary.

Cerrell Associates, Los Angeles/Lowenthal for Judge campaign; Sanitation Districts of Los Angeles County; Second Street Ventures, and Stone Bridge Holdings, for advocacy, PR, counsel, and media and community relations.

JS2 Communications, Los Angeles/Fire, teen apparel brand, for PR and marketing. The firm’s L.A. and New York offices will handle the account, led by CEO Jeff Smith.

Pollack PR Marketing Group, Century City, Calif./ Celestron, optics maker, for launch of its SkyScout portable celestial viewing device, following a review. The device is slated to be unveiled at the 2006 Int’l Consumer Electronics Show in January.

The Phelps Group, Santa Monica/PSI, workforce testing services, and Cedarlane Natural Foods, frozen food marketer, for advertising and PR. Combined billings are about $3M, according to the firm.

Euro RSCG Life PR, San Diego/CovX, biopharmaceuticals, for corporate comms. counsel. Euro’s Noonan Russo unit will also handle the account.

Internet Edition, Dec. 14, 2005, Page 6

The initial public offering for PR software marketer Vocus Inc. has rung in at $45M as the company said on Dec. 7 its stock has been priced at $9 per share. Five million shares were offered to the public.

That price is on the low end of the $9-$11 range the company planned in an October SEC filing, but the overall value tops Vocus’ June estimate that the IPO could be worth up to $40M.

Thomas Weisel Partners is lead underwriter for the IPO and RBC Capital Markets is co-lead manager.

“We intend to use the net proceeds of this offering to repay outstanding indebtedness under our credit facility, which was approximately $6.8 million at September 30, 2005, and to provide additional long-term capital to support the growth of our business, which may include acquisitions,” the company said in the filing.

Vocus is the first PR services vendor to go public since Medialink’s IPO in 1997.

Helen Ostrowski, CEO of Porter Novelli since 2003, will chair the Council of PR Firms in 2006.

Joining the board are Richard French of French/West Vaughan, Raleigh, N.C.; Ray Kotcher of Ketchum, New York; Aedhmar Hynes of Text 100 San Francisco, and Marina Maher, Marina Maher Communications, New York.

All are CEOs or principals of their firms.

Marcia Silverman, CEO of Ogilvy Public Relations Worldwide, was named chair-elect for 2007.

Other executive officers are Abby Gouverneur Carr of Bliss, Gouverneur & Assocs., treasurer; Joel Curran of CKPR, secretary, and Harris Diamond, Weber Shandwick, immediate past chair.

Continuing directors, who are all CEOs or presidents of their firms, are Cathy Ackermann, Ackermann PR; Kathy Baughman, HLB Communications; Lynn Casey, Padilla Speer Beardsley; Lou Capozzi, Publicis PR and Corporate Communications Group; Steve Cody, Peppercom; Phil Nardone, PAN Communications; Sandy Hermanoff, Hermanoff & Assocs.; Jeffrey Sharlach, The Jeffrey Group, and Melissa Waggener Zorkin, Waggener Edstrom.

Ostrowski Sees Growth in PR Stature

Ostrowski said she is “looking forward to her leadership role in the Council in 2006” and that she sees the stature of PR “continuing to grow.”

The Council's goals in 2006, she said, are to build on the industry standards, pushing the business into new areas and addressing the issues that affect the industry.

New members are Alan Taylor Communications, Financial Dynamics, Gregory FCA, Solomon McCown & Co., Thorp & Co., and Trone PR.

Activities in 2006 will include a PR Leadership Forum in Atlanta Jan. 25-27; a PR Study Group that will visit China April 2-7, and the Council’s Harvard Program, which focuses on building a professional services firm May 18-19 in New York.

The Council conducts an “Annual Business Benchmarking Report” that it considers one of its most valuable reports to member firms.



Tim Andree, senior VP of communications for the National Basketball Association, returns to BASF Corp., Florham Park, N.J., as VP and chief communications officer. He was previously VP of corporate comms. for BASF from 2001-02. A replacement at the NBA has not yet been named.

Lydia Dorsky, director of communications and marketing, S.L.E. Lupus Foundation and Lupus Research Institute, to Communications Strategies Inc., Madison, N.J., as a VP. She was formerly president of Dorsky Healthcare Communications.

Michael Strysick, director of communication, Wake Forest University, to Phillips Academy, known as Andover and based in Andover, Mass., in that same title, starting January 1. Alumni of the independent, boarding high school, which was founded in 1778, include George W. Bush and Oliver Wendell Holmes.

Len Dieterle, senior VP for Porter Novelli’s technology practice, to Horn Group, Braintree, Mass., as managing director. Kim Pegnato, formerly of Porter Novelli and Ektron, and Mike Spinney join as A/Ss.

Chris Foster, general manager and senior vice president for CarryOn Communication in Washington, D.C., has rejoined Burson-Marsteller as managing director of its global healthcare practice in D.C. Foster, earlier a director in that unit for B-M, was also a VP for Fleishman-Hillard and deputy director for the American Association of Health Plans.

Laura Taylor, senior PR manager, Sprint Nextel, to A&R Partners, Washington, D.C. Michelle Gross, publicist for “The Ellen DeGeneres Show,” has joined the firm in Los Angeles.

Judy Hackett, chief marketing officer for CareerBuilder, to Interland, Atlanta, as senior VP and CMO. She was previously senior VP of marketing and comms. for through its 1999 IPO.

Janet Tabor, director in Burson-Marsteller’s brand marketing practice, to Strat@comm, Troy, Mich., as a VP. Tabor was formerly VP of corporate marketing for Campbell & Co. Adam Burkett, Web news editor for WDIV-TV, joins as a media Web editor.

Keith Lester, VP/group supervisor, Bader Rutter & Associates, to BlueCurrent PR, Dallas, as a VP. Lester works onsite at client USAA.

Daniel Tarman, senior VP of issues management at VISA, to mortgage lender Countrywide Financial Corp., Calabasas, Calif., as managing director of corporate communications. He formerly led Burson-Marsteller’s corporate and financial unit in the Western U.S. Berkhemer Clayton handled the search.


Dwayne Doherty to director of corporate communications and co-head of national media relations for Cushman & Wakefield, New York. He joined the real estate giant in 2001 from The Reserve Funds.

Joe Cohen to VP, MWW Group, East Rutherford, N.J. He is a six-year veteran of the firm for clients Bally Total Fitness, Sara Lee and The Palm Restaurants.

Michelle Culver and Amy Wilczynski to VP, John Bailey & Associates, Troy, Mich.

Internet Edition, Dec. 14, 2005, Page 7

The profusion of drug ads in general media is contributing to a negative image of drug companies, Helen Ostrowski CEO of Porter Novelli, and Peter Landers, page one assistant editor of the Wall Street Journal, told a meeting of drug industry representatives Dec. 2 at the Essex House, New York.

“Make sure you're not whipping your ad agency into a frenzy of marketing activity,” Ostrowski told more than 100 people from major pharmaceutical research and biotechnology companies.

Members of the drug industry talk to healthcare professionals more than the general public, she said, causing the industry to be perceived as insular.

Landers called heavy drug advertising “a big PR problem” for pharmaceutical giants. He said it’s responsible for negative stereotypes, many of which he claimed were “often undeserved.”

Said Landers: “You spend $4 billion a year on advertising ... TV ads that are full of products pushing cures for fairly minor diseases like toe nail fungus or erectile dysfunction. I wonder what message you’re sending to people who don’t have these problems.”

Industry Admits Problems

Billy Tauzin, president and CEO, Pharmaceutical Research and Mfrs. of America, said the industry's image is at an all-time low.

Many people believe that drug companies are putting profits ahead of their concern for the public's health, he said.

“Press coverage is hostile by four-to-one,” he said, adding that one poll said 44% of the public has a negative image of the industry.

Some consumers even believe that drug companies don't work on cures for certain diseases because that would interfere with sales, he said.

Tauzin continued: “How do we stop getting bad press? Well, we need to stop doing bad things ... Patients and physicians really do love the medicines we make. The same patients who love the industry's medicines believe the industry has lost touch … This is an industry that should be loved and admired, but that's changed and we need to ask ourselves why it's changed … we've known about the problem of failing trust and skepticism for a long, long time, and we should have started fixing it a long time ago,” Tauzin added.

Said Ostrowski: “PR, at its core, is all about the kinds of relationships you build with the people who do business with your company. If you look back on the history of the industry, it sowed the seeds almost from the start … it's a succession of turning points that led the pharmaceutical industry to be estranged from its well-being and image ... and the distrust is staggering.”

Ostrowski also feels that heavy advertising of drugs aimed at consumers is reaching the point where it could be counterproductive. “Make sure you're not whipping your ad agency into a frenzy of market activity,” she said.

Landers predicts the government noose will tighten on pharmaceutical companies in the future in the form of a possible ban on direct-to-consumer advertising if something isn't done to halt the profusion of drug ads.

O'DWYER AWARDS SET (Continued from page 1)
Specialized areas and the months they will be covered are: foods & beverages (March); broadcast media (April); research (May); international (June); financial (July); travel (August); beauty/fashion (September); healthcare (October); technology (November) and sports/celebrities (December).

Campaigns will be judged on the basis of creativity used to gain public awareness and understanding of the subject matter involved.

Public discussion by experts in print and broadcast media will be sought. Entries should show that the CEO or other executives of the company or organization were available for questioning by the press and public.

Transparency, Accountability Are Key

The O’Dwyer Awards will recognize transparency and public accountability. Entries should include a one-page description of the problem presented and the tangible actions taken including media placements, special events, special advertising campaigns, legislative initiatives, fund-raising drives, coalitions created, etc. Size of budget should be given if allowed by the client.

Attainment of tangible goals like sales, increase in internet traffic, passage of legislation, should be included.

A summary of media placements including audience reached should be included. Also requested are several photos for use in the magazine and website and a half dozen or so clippings or VNR story boards for use in a montage. Winners of categories described below will be asked to supply photos of those involved in heading the campaigns (up to four people).

First Prize in Categories by Size

Best-in-category awards will be given on the basis of size of firms participating: under $500K; $500K to $1M; $1M to $2M; $2M to $5M and larger firms. There will also be an award for best campaign regardless of size. An Entry Form can be downloaded at

Entries will be limited to three per PR firm per issue. A $75 fee must accompany each entry. Materials are to be retained by the O'Dwyer Co. Winners will receive a suitable plaque or award certificate.

Materials may be sent to Awards Desk; O’Dwyer Co., 271 Madison ave., New York, NY 10016. Materials may also be e-mailed to associate editor Jon Gingerich at [email protected]; 646/843-2080.

Ron Hartwig, a nearly 25-year veteran of Hill & Knowlton, has joined the J. Paul Getty Trust as VP-communications. The move comes as the J. Paul Getty Museum is mired in crisis, fending off charges that it looted Greek and Italian antiquities.

Marion True, who resigned in October as the museum’s antiquities curator, is on trial in Rome, charged with receiving stolen artifacts and conspiring to traffic in illegally obtained goods. She denies the charge.

Greece’s Cultural Ministry has charged Getty with paying more than $5M for four stolen ancient artifacts.

Hartwig was executive VP at H&K and head of its California operation. Prior to H&K, he spent a dozen years at General Motors.

Internet Edition, Dec. 14, 2005 Page 8




The opening of a PA and lobbying office in Brussels by Waggener Edstrom, the biggest tech PR firm by far ($75M in 2004 fees and 540 employees), focuses attention on the explosion of lobbying, a function in some ways is supplanting what PR pros used to do (page 5).

PR veteran Byron Reimus (ex-New England Life, Ruder Finn) notes in his latest FYI report that there are nearly 30,000 lobbyists in Brussels according to Corporate Europe Observatory.

Microsoft, Wagged’s biggest client, and other big companies are there such as Intel, Procter & Gamble, General Electric, General Motors, etc.

The European Commission blocked the merger of General Electric and Honeywell in 2001, showing its independence and power. The Financial Times (Oct. 3, 2005) believes Brussels is “shaping global regulatory standards” more than any other city.

Christina Kaul, who heads the Wagged office, was a member of the cabinet for the European Commissioner on Agriculture and Food. She then set up her own firm specializing in food, healthcare and biotechnology. Her team will provide “strategic counsel and lobbying in EU institutions and member state governments, implementing reputation-building and stakeholder outreach programs, and providing media support for policy and PA initiatives.”

Kaul’s path from a government post to PA and lobbying is a common one.

Reimus ([email protected]) notes that 43% of U.S. congressmen who left office since 1998 registered to do lobbying (

D.C. lobbyists have more than doubled to nearly 35,000 since 2000; fees have risen as much as 100%, and starting pay for Capitol Hill or White House veterans has gone from $200K to $300K (Washington Post). State lobbying is also booming. Reimus says law firms are making big inroads on tasks once performed by PR firms.

Why are lobbyists becoming so important these days? For openers, they help bring campaign contributions to elected officials and the groups supporting them.

But they must be careful they don’t overstep the bounds of legality. One of the biggest D.C. stories today is an alleged “web of corruption” surrounding House Majority Leader Tom DeLay and lobbyist/businessman Jack Abramoff. A lot of heat will be on lobbyists.

What makes a good lobbyist? Fraser Seitel, O’Dwyer columnist, says lobbyists must have “comprehensive knowledge” of pending laws including positions of supporters and detractors.
“A good lobbyist must be an eager supplicant to the distinguished legislator ... available whenever the legislator needs to talk ... delivering requested information immediately and in a form readily understandable,” he says. A lobbyist must do as much as possible for the lawmaker including influencing local opinion leaders, says Seitel.

A large percentage of corporate PR pros once had a similar proactive stance with reporters, chasing them down, finding out their needs, helping them with stories and providing current “buzz” on a subject. Lately, corporate PR has seen its mission as internally-oriented (speech by Johnson & Johnson’s Bill Neilsen to Institute for PR in 11/16 NL). PR pros are seen as keepers of corporate values.

New York PR counselor Mike Paul, a “devout evangelical Christian,” has been doing radio interviews across the country saying retailers who “take Christ out of Christmas” are making a mistake since about 80% of Americans have a Christian background. He says it “flies in the face of affinity marketing” and that calling Christmas a holiday “allows all faiths to be watered down to nothing.”

Most people are not offended by expressions of others’ religions, he says ... be that as it may, President Bush this year sent out 1.4 million “holiday cards” to supporters, avoiding any sectarian/religious clash. Bill Donahue of the Catholic League thought Bush “suffered a loss of will.” Walmart, meanwhile, greets its customers with “Merry Christmas”... some think the flap over “Christmas” is meant to divert attention from Iraq.

Helen Ostrowski of Porter Novelli and Peter Landers of the Wall Street Journal are right in saying the bombardment of drug ads is becoming a turn-off (page 7). Some magazines have become grisly medical journals and radio is stuffed with “scare” ads.

One says, after a few seconds of silence, “Hear that? You can’t hear it. That’s your heart getting ready to shut down. It does this in silence.” Then the ad advises seeing a doctor and taking preventative medicine.

The O’Dwyer Awards (page one) will recognize PR campaigns that provide public discussion of issues and products. We’re looking for public debates, “hotlines” for reporters, principals being interviewed by reporters, etc. Too much discussion and wheeling-dealing is going on behind the scenes by lobbyists and legislators, as noted in the first item in this column. It’s time to put the “public” back in PR ... Newsweek columnist Jonathan Alter on Dec. 12 blasted the Pentagon for giving three “shadowy” contractors $300 million over five years to cultivate favorable press in Iraq. Among them are the Lincoln Group, headed by Christian Bailey, 30-year-old Oxford graduate, and the Rendon Group, headed by John Rendon. Alter, who couldn’t get Bailey to return a phone call, says use of this type of propaganda “feeds the perception of Americans as inept and hypocritical puppetmasters”.

PR Society of America, after years of supplying an audiotape of its Assembly to reporters and promising to do so again this year, now says the Assembly is “private” and the tape will not be distributed.

– Jack O'Dwyer


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