The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, Dec. 14, 2005, Page 1
NAMES PENN CEO.
Burson-Marsteller has named pollster Mark Penn, 51, CEO.
Penn, who is known as President Clintons pollster,
is founder of Penn Schoen & Berland in New York. It
was purchased by B-Ms parent company, WPP Group, in
Penn will remain president
of PS&B, which will become a stand-alone division of
B-M. PS&B has repped Microsoft, American Express, BP
As Penn takes the helm,
Howard Paster, executive VP at WPP, becomes chairman of
B-Ms executive board.
B-M, in July, announced that CEO Tom Nides was leaving the
firm. Nides decided to rejoin mentor, John Mack, at Morgan
ILLINOIS SEEKS FIRM
Illinois, which just passed the countrys first law
to insure every child with healthcare coverage, has issued
an RFP for a firm or firms to guide marketing communications
to promote its state-run healthcare programs.
The state anticipates a one-year contract with two one-year
The effort will particularly focus on Gov. Rod Blagojevichs
All Kids initiative, a Medicaid-backed program
signed into law in November touted as the first push to
insure all children in a state and being closely watched
by the rest of the country.
A second component of the marcom campaign is to promote
the states prescription drug assistance efforts for
seniors. Firms pitching both components must submit separate
proposals for each.
Michele Piel [(217) 782-2570] is contracting officer for
the Dept. of Healthcare and Family Services. Turnaround
for selection of a firm is short. The RFP was issued on
Dec. 1. Responses are due Dec. 15 with a vendor expected
to be chosen Dec. 28.
CHARLTON HEADS QWEST
PR AFTER EXITS.
Following the departure of two top PR executives, Qwest
Communications has named Robert Charlton as VP of corporate
Tyler Gronbach, who held the VP post at Qwest, left in
November for a similar role at R.H. Donnelly Corp. Joan
Walker, executive VP for marketing and communications for
Qwest, left last month to become senior VP/corporate relations
for Allstate Insurance.
Charlton, 53, spent 25 years at The Dow Chemical Co., most
recently as global VP of public affairs.
Qwest, based in Denver, is the No. 4 local phone company
in the U.S. and had sales of $13.8B in 2004.
DART, FREUD PITCH SYRIANA.
The Dart Group and Freud Communications have been brought
in by Warner Bros. to bolster PR for the film Syriana,
a Mid-East/CIA political thriller that debuted on Dec. 9.
Leslee Darts firm brought in Freud for the work to
handle PR beyond traditional film publicity.
We are working on some of the positioning of the
film outside of the entertainment pages, said Matthew
Hiltzik, president of FC and former senior VP of corporate
comms. and government relations for Miramax.
Syriana is being pitched as a political thriller
that unfolds against the intrigues and corruption of the
global oil industry, according to the Warner Bros.
website. Hiltzik, former press secretary for the New York
State Democratic Committee who has worked for Sen. Chuck
Schumer and Attorney General Elliot Spitzer, said a goal
is to tamp down moviegoers preconceived political
leanings. This is a dramatic thriller that people
should see for its entertainment value, he said.
Publicis Groupe acquired a majority stake in London-based
FC this year.
MONFRIED STEPS DOWN
David Monfried, senior VP-corporate communications for MetLife
since 2002, is retiring from the company at the end of the
year. There was no immediate word of a successor or search
for a successor.
Monfried, 60, was previously VP-CC for The St. Paul Companies.
He was at Dun & Bradstreet from 1993-98 in a similar
post and was involved with comms. for the restructuring
of D&B into three publicly traded companies.
TO START IN FEBRUARY.
PR, public affairs and client organizations that show unusual
creativity in educating and informing the public or segments
of the public about products, services or public issues
will be honored by the O'Dwyer Co. starting with the February
2006 issue of O'Dwyer's PR Services Report.
The issue, which focuses on PA and environmental programs,
will inaugurate a monthly O'Dwyer awards program that will
recognize outstanding campaigns for specialized areas of
Entry deadline for the February magazine is Dec. 21. Winning
entries will be described in detail and illustrated with
pictures on odwyerpr.com as well as in the magazine. Winners
will receive a plaque or award certificate.
(continued on page 7)
Edition, Dec. 14, 2005, Page 2
COKE LOSES FIZZ AT
New York University, the nations largest private college
with more than 50,000 students and 16,000 workers, announced
Dec. 8 that it kicked Coca-Cola off its campus to protest
labor conditions at its bottling plants in Colombia.
A Coke spokesperson, Kari Bjorhus, told the Washington
Square News on Nov. 28 that a boycott would greatly
harm our image because NYU is a trendsetting
university. WSN is NYUs newspaper.
NYUs All University Senate, which reps students,
faculty and administrators, debated the issue for six months,
and heard testimony from Coca-Cola officials. The school
will welcome Coke back if the Atlanta-based beverage market
allows independent auditors to evaluate human rights conditions
at the Columbia plants.
Coca-Cola, on cokefacts.com, disputes any notion of labor
abuse. The Coca-Cola Company and our bottling partners
have maintained operations and worked to provide safe, stable
economic opportunities for the people of Colombia,
There was a press conference on Dec. 12 at NYU to highlight
the Coke action. The Greenwich Village-based university
is the 12th college to drop Coke, an effort promoted by
Ray Rogers Campaign to Stop Killer Coke. Rogers is
supported by labor unions.
Rogers says the NYU move against Coke is especially sweet
because Barry Diller, a Coke director, is a trustee of the
BKSH REPS HAITI.
Burson-Marstellers BKSH & Assocs. lobbying wing
is working on a five-month $100K contract with Haiti, which
is trying to hold a presidential election.
The tally, which was scheduled for Dec. 22, has now been
set for Jan. 8. That marks the fourth time the election
has been postponed due to continued violence and lack of
More than 7,000 United Nations troops have been trying
to maintain order in the country. Haitis last-elected
President Jean-Bertrand Aristide was ousted in `04.
BKSHs contract runs through Jan. 31.
HILL SETS UP SHOP.
Frederick W. Hill, an eight-year veteran of JPMorgan Chase
& Co., New York, heading corporate marketing and communications
worldwide, is leaving the company Dec. 31 to start his own
firm in the Tribeca area of New York.
Hill, who has the title of executive VP, will open FW,
specializing in planning and executing merger and acquisition
announcements and crisis communications.
He noted his background at JPMorgan Chase as well as previous
posts at McDonnell Douglas and Westinghouse Electric Corp.
have provided him with substantial experience in these areas.
He is a member of the JPMorgan Chase executive committee,
its senior policy making group.
Black Enterprise Magazine this year named Hill as one of
the 75 most powerful African-Americans in corporate America.
E-mail of the firm is [email protected]. Phone will be 917/848-1418.
XENOPHON GUIDES VA LAUNCH.
Xenophon Strategies is guiding Richard Bransons bid
to get Virgin America off the ground, and become the first
U.S. carrier funded by a foreign airline, U.K.s Virgin
VA filed an application with the Department of Transportation
on Dec. 8, which must determine whether it is a U.S.
citizen and fit, willing and able to operate as a U.S. airline.
Branson, who is British, contends that a U.S. investment
group, VAI Partners, provided the bulk of the carriers
initial $177M funding and will have control.
VA is to operate as a discount carrier with 17 Airbus planes
from its San Francisco International Airport base. It plans
to have more than 2,000 workers.
XS was founded by David Fusco, who was VP-communications
at the Air Transport Assn. and aide to former Pennsylvania
Governor Tom Ridge.
Holly Arthur, ex-aviation news director at the American
Assn. of Airport Executives heads the VA account.
GIBBS & SOELL WINS
The Association of Pool & Spa Professionals has tapped
Gibbs & Soell for a year-long, six-figure campaign to
play up the benefits of hot tubs. New York-based G&S
edged two other finalists for the work for the Associations
Hot Tub Council, according to the firm.
The PR budget is believed to be in the $200K range for
G&S, as agency of record, is charged with developing
a consumer and trade awareness effort to show benefits like
warm water therapys positive impact on health.
Lauren Stack, manager of marketing communications for the
Hot Tub Council, said in a statement that a lot of
talented agencies threw their hats in the ring.
She said G&S preparation and approach stood at
a time when the Hot Tub Council looks to reinvigorate its
Cos Mallozzi, president and CEO of G&S, said: There
is a tremendous market opportunity in the category and they
have a great story to tell.
D.C.-based APSP is the top trade group for the swimming,
pool, spa and recreational water industries.
Suzanne Barrows, senior director of communications and
marketing, told ODwyers that the group does
not have an outside PR firm.
She said the Hot Tub Councils members allocated separate
funds for that sectors PR push.
IOWA TAPS INTEGER FOR
Omnicoms Integer Group has emerged from a field of
five firms to handle marketing and PR support for Iowas
push to improve its high schools.
The initial pact runs through June 30, 2006 with a potential
one-year option. A budget has not yet been set for the work,
according to the state.
Lakewood, Colo.-based Integer has an office in Des Moines
and has worked with Iowas Dept. of Economic Development
and the state lottery.
In addition to Integer, State Public Policy Group, Essman
& Associates, Art a La Cart, and Strategic America
replied to the RFP.
Edition, Dec. 14, 2005, Page 3
NAMES ANCHOR TEAM.
ABC News has announced a duo will replace Peter Jennings
for its flagship World News Tonight program.
Elizabeth Vargas, co-anchor
of 20/20, and Bob Woodruff, weekend anchor for
World News Tonight, will serve as co-anchors
of the weekday show, starting Jan. 3.
The announcement was made
by ABC News President David Westin.
Vargas and Woodruff are
no strangers to WNT, as both have served as fill-in anchors
for the past several years, especially since the departure
of Jennings, who died this year from lung cancer.
Vargas will continue her
role at 20/20 as well.
ABC News also announced
that the program will be broadcast live to the West Coast
each night and content will be included in a daily webcast
anchored by Vargas and Woodruff. Live broadcasts are slated
for 6:30 p.m., 8:30 p.m. and 9:30 p.m. Content on ABC.com
will also be expanded as part of the re-vamp.
STERN PROVIDES BIG PR
Sirius Satellite Radio CFO David Frear says the company
received an extraordinary PR return from the
hiring of shock jock Howard Stern, who officially joins
the pay radio station in January. The company will pay Stern
$500M for his services over the next five years.
Stern talked with 60 Minutes correspondent
Ed Bradley on Dec. 4 and Today anchor Katie
Couric on Dec. 6. He graces the cover of the Dec. 12 New
XM Satellite Radio, the market leader, has acknowledged
the competitive buzz. It is offering a $50 rebate on equipment
to counter Sterns media attention, Gary Parsons, CEO,
told the UBS Media Conference in New York on Dec. 6.
XM expects to wind up the year with six million subscribers.
Sirius predicts three million subs by the end of the month.
NYT ROLLS OUT RED
The New York Times has launched a website dedicated to Hollywoods
movers and shakers.
The Times Red Carpet site (www.nytimes.com/redcarpet)
provides news, reviews, celebrity antics and buzz about
Oscar and Golden Globe contenders.
David Carr will blog daily about the Hollywood scene. He
will do a weekly video feature that highlights what moviegoers
in Times Square think about stars and flicks.
Len Apcar, editor-in-chief of nytimes.com, promises thoughtful
coverage of Hollywood as a major cultural and
The site will have a movie meter, a feature
that measures the films that have attracted the most reader
There will be news about the Screen Actors Guild Awards,
Writers Guild Awards, Independent Spirit Awards and Director
Guild of America Awards.
Diane McNulty at (212/556-5244 and [email protected])
COOKE RETURNS TO CHICAGO.
Michael Cooke, editor of the New York Daily News, is returning
to Chicago on Jan. 2 as VP-editorial for the Sun-Times Group.
He will be responsible for the Chicago-Sun Times, Pioneer
Press, Naperville Sun and papers in Joliet, Elgin and Waukegan.
Cooke had been editor-in-chief of the S-T before moving
to the Big Apple in 05.
Earlier, he was managing editor at both the Edmonton Journal
and Montreal Gazette.
Hollinger International owns the Sun-Times Group.
PENTAGON PROBES BAGHDAD
The U.S. military established the Baghdad Press Club in
04 for Iraqi journalists, and paid members $25 for
each story they wrote, according to USA Today. The goal
was to promote progress amid the chaos of Iraq.
The military arranged tours for BPC reporters to U.S.-financed
reconstruction projects and invited them to write about
The BPC denies that it paid for favorable stories.
Club members are not required nor asked to write favorably,
Lt. Col. Robert Whetstone told the paper. They are
simply invited to report on events.
Reporters receive $45 if a story runs with a photo. TV
reporters get $50. The monthly salary of a typical Iraqi
journalist is about $300.
Rear Adm. Scott Van Buskirk is leading an investigation
into whether the BPC planted positive stories in the Iraqi
press without identifying the U.S. military as the source.
The Lincoln Group, the Pentagons news promoter, has
denied any link to the BPC.
MOVEON PROTESTS TRIBUNE
MoveOn.org has organized a petition drive against Chicago-based
Tribune Co. to protest job cuts it has made at papers throughout
The activist group counts more than 550 staff cuts at eight
Tribune papers including Long Islands Newsday (171),
Chicago Tribune (100), Los Angles Times (85) and Baltimore
Those cutbacks, it contends, mean watered down coverage
of local news at a time when politicians and
companies need to be held accountable by vigilant watchdog
MoveOn charges Tribune Co. is more interested in its stock
price than good journalism. The Newsday petition, for instance,
includes a note from Pulitzer Prize winner Laurie Garrett,
who resigned in March. She wrote about Tribune Co., They
serve their stockholders first, Wall Street second and somewhere
far down the list comes service to newspaper readership.
Tribune Co. earned $24M during the third-quarter, down
82 percent from the $120M netted Q3 of 04.
an eight-year, $4.48-billion television deal, a 40 percent
hike from its current pact.
Fox, ABC, ESPN and TNT will broadcast the annual 36-race
season. NASCAR ranks as the fourth largest sport in revenue,
behind the NFL, NBA and MLB.
(Media news continued
on next page)
Edition, Dec. 14, 2005, Page 4
SHIFTS EUROPE, ASIA EDITIONS TO WEB.
BusinessWeek will stop publishing European and Asian editions
on Dec. 30 and shift overseas news online.
The move is to harness
the growing power of the web globally, according to
Stephen Adler, editor-in-chief.
Overseas readers currently
account for 25 percent of BW's online readership. He believes
BW can deliver news to foreign readers more timely via the
Net. Adler thinks BW can better target web readers
for advertisers online.
The magazine says it will
maintain its international bureaus, while developing more
local language content for the website.
BW is a McGraw-Hill unit.
VNU REVAMPS FILM GROUP.
Tony Uphoff, VP and GM of the Hollywood Reporter, was named
president of VNU Business Medias Film and Performing
Arts Group, which includes the Reporter, Back Stage East,
Back Stage West, Hollywood Creative Directory and Amusement
The move is effective January 1.
Uphoff will also serve as publisher of the Hollywood Reporter
as current publisher Robert Dowling departs after 17 years
to open his own consulting firm.
VNU also said Matthew King has expanded his role as group
VP, editorial development, to cover all of its Film and
Performing Arts Group titles. He had recently managed the
THR.com editorial team. Howard Burns, editor of the Hollywood
Reporter and group VP/editorial director, continues in that
the No. 2 editor of the New York Times Washington
bureau, has left. The move is the latest blow to bureau
chief Phil Taubman, who recently congratulated top reporter
Todd Purdum on his move to Vanity Fair for the national
editor slot. Purdum was with the Times for 23 years.
Phillips got the job to succeed Rick Berke in 04.
has named two staffers as editors-in-chief of flagship publication
Medical Device & Diagnostic Industry.
editor of Canons Compliance Engineering and Medical
Electronics Manufacturing, and Erik
Swain, an MD&DI staffer, take on the EIC title.
Conroy is a 10-year veteran of Canon pubs. Swain joined
the company as senior editor of Pharmaceutical & Medical
Packaging News in 1998.
MD&DI has covered the medical device industry for 26
Ted Lund, managing
editor of Sport Fishing, and Jessica
Chapman, editor of Fly Fishing in Salt Waters, have
swapped roles at the World Publication titles.
Lund was formerly a writer for the Associated Press and
the Miami Herald.
Fly Fishing in Salt Waters is published six times a year,
while SF is published 10 times annually.
editor of WPs Sailing World, adds duties as editor
of Cruising World. He takes over for Herb
McCormick, who becomes editor-at-large and will travel
and write for the magazine. Burnham has been with Sailing
World since 1979, when he joined as an intern. McCormick
joined CW 26 years ago.
director of retail operations at Martha Stewart Living Omnimedia,
has joined House Beautiful as managing editor. Barbara de
Wilde, former design director of MSLO, also joins HB in
that same title.
Stephen Drucker, former editor-in-chief at MSLO, is EIC
of House Beautiful.
will be redesigned with more editorial content for its January
12, 2006, issue. The 90-year-old publication targets purchasing
and supply-chain-management professionals.
New columns include Scale Up, covering buying
trends and initiatives at medium-sized companies; CPO,
featuring commentary by the magazines editorial advisory
board and other executives on industry topics, and profiles
of industry players.
has announced plans for a monthly digital subscription version
through a deal with Zinio Systems, a digital publishing
RDs January issue is at Zinio.com and RD.com.
The digital version mirrors the print edition, with the
addition of a hyperlinked table of contents, search functions,
and an archive library. Full-year subscription is $13.98
or $2.99 for a single issue.
magazine, a five-year-old publication targeting women, has
aligned with XM Satellite Radio for a short-form program
called Real Simple Solutions. The new show will
air on XMs womens channel, Take Five.
Two to four original Real Simple Solutions
covering content from the magazine will air each weekday
and be re-broadcast throughout the day on Take Five
and other XM channels.
Real Simple editors will be frequent guests on XM-produced
programs under the deal.
a Milwaukee-based media conglomerate, has completed its
purchase of three Emmis Communications Corp. stations: Fox
affiliate WFTX-TV, FOX4 Fort Myers/Naples (Fla.) and ABC
affiliate KGUN-TV, Channel 9, (Tucson, Ariz.). Journal has
also acquired certain assets of CBS affiliate KMTV, Channel
3 (Omaha, Neb.).
Purchase price for all three was $235M. WFTX is the 68th
largest TV market in the U.S. , according to Nielsen Media
Research, while KGUN is 72nd and KMTV is 76th.
Emmis Communications is in the midst or has completed the
sale of 16 stations of late.
Edition, Dec. 14,
2005, Page 5
OF PR FIRMS
OPENS WAGGEDS BRUSSELS OFFICE.
Waggener Edstrom has hired Christina Kaul to head its just
opened office in Brussels. She becomes WaggEd's European
PA practice leader.
who had been running her own firm serving healthcare, technology
and food clients, has had extensive dealings with the European
Union. She also served in the cabinet of the European Commissioner
on Agriculture and Food.
Reid, who heads WaggEd's global PA group, said the firm
now has the "ability to align PA outreach in Washington,
D.C., and Brussels" for its clients. The firm can now
"deliver pan-European PA and a seamless transatlantic
Brussels office also will lobby individual state governments
and provide media support for the policy initiatives of
has European offices in London, Munich and Paris. The firm
has handled PA assignments for Microsoft, MasterCard and
Capital Sports & Entertainment.
HANDLES OUTSOURCED BIZDEV.
U.K.-based business development firm Reardon Smith Whittaker
has crossed the Atlantic with a new office in Cincinnati,
The firm, which has been
in Britain for 13 years, is marketing its services to PR
and ad agencies as an outsource option for finding new business.
Mark Sneider, senior VP
for AcuPoll Research, has joined RSW as managing director
in the U.S. He said the firm operates like a virtual new
business development group, and noted agencies often have
to focus on their current clients leaving little time to
pursue new business.
He said the cost of hiring
RSW can be less than having a staffer focused on business
IN INDY NETWORK.
Trevelino/Keller Communications Group, Atlanta, has set
up a global network of boutique PR firms called the Atlas
Alliance with reach into Europe and the Middle East.
Joining T/K are Atlanta-based
minority PR firm The Lanza Group, London-based The Word-Shop,
and ActivePR, based in Dubai.
T/K, Word-Shop and Active
PR are representing IT client SITA.
Genna Keller said as needs
grow, the network hopes to add likeminded boutique firms.
Waltham, Mass.-based tech firm Racepoint Group, led by Weber
Shandwick veterans Larry Weber and Mary Jean Lauzier, has
expanded to San Francisco to create a hub for clients in
Silicon Valley and the Western U.S.
Weber said the move comes
amid a re-emergence of fast-growing tech companies
on the west coast and reflects the healthy market
growth in Silicon Valley and its surrounding areas.
Clients on the west coast
include Continuent and World Wide Packets.
Lavin Communications, New York/The Forward, Jewish
weekly magazine, as AOR for publicity and marketing comms.
Communications, New York/Computerworld, IT publishing,
for PR for its print and online publications, events and
PR, Huntington Station, N.Y./Jadoo Power Systems,
portable fuel cell maker, as AOR.
Inc., Madison, N.J./Cord Blood Registry, for consumer and
professional education outreach for family cord blood banking.
Group, Atlanta/Georgia Association of Realtors, for
a statewide campaign with Bigelow Advertising to push for
eminent domain legislation to reestablish private property
rights for Georgians following a landmark U.S. Supreme Court
Pepperdine, Brown & Russell, Orlando, Fla./Grabow
Properties, for PR for the Quality Inn Maingate Four Corners
Hotel (Davenport, Fla.).
Smith & Associates, Chicago/Nightengale-Conant,
self-help publisher, for PR, corporate strategy and publicity.
PR, Arvada, Colo./SmartCAre Family Medical Centers,
retail-based healthcare centers, as AOR for work including
event planning, comms. counsel, collateral and online media
room development and national media relations.
Frause Group, Seattle/Schwabe, Williamson & Wyatt,
law firm, as AOR for PR. Frause had worked for the firms
Seattle office since February.
Edstrom, Seattle/VoiceBox Technologies, voice search
platform, for a comms. program.
Hill Marketing, Portland, Ore./MBank of Portland,
for PR for its 10th anniversary.
Associates, Los Angeles/Lowenthal for Judge campaign;
Sanitation Districts of Los Angeles County; Second Street
Ventures, and Stone Bridge Holdings, for advocacy, PR, counsel,
and media and community relations.
Communications, Los Angeles/Fire, teen apparel brand,
for PR and marketing. The firms L.A. and New York
offices will handle the account, led by CEO Jeff Smith.
PR Marketing Group, Century City, Calif./ Celestron,
optics maker, for launch of its SkyScout portable celestial
viewing device, following a review. The device is slated
to be unveiled at the 2006 Intl Consumer Electronics
Show in January.
Phelps Group, Santa Monica/PSI, workforce testing
services, and Cedarlane Natural Foods, frozen food marketer,
for advertising and PR. Combined billings are about $3M,
according to the firm.
RSCG Life PR, San Diego/CovX, biopharmaceuticals,
for corporate comms. counsel. Euros Noonan Russo unit
will also handle the account.
Edition, Dec. 14, 2005, Page 6
IPO WORTH $45M.
The initial public offering for PR software marketer Vocus
Inc. has rung in at $45M as the company said on Dec. 7 its
stock has been priced at $9 per share. Five million shares
were offered to the public.
price is on the low end of the $9-$11 range the company
planned in an October SEC filing, but the overall value
tops Vocus June estimate that the IPO could be worth
up to $40M.
Weisel Partners is lead underwriter for the IPO and RBC
Capital Markets is co-lead manager.
intend to use the net proceeds of this offering to repay
outstanding indebtedness under our credit facility, which
was approximately $6.8 million at September 30, 2005, and
to provide additional long-term capital to support the growth
of our business, which may include acquisitions, the
company said in the filing.
is the first PR services vendor to go public since Medialinks
IPO in 1997.
HEADS COUNCIL OF PR FIRMS.
Helen Ostrowski, CEO of Porter Novelli since 2003, will
chair the Council of PR Firms in 2006.
Joining the board are
Richard French of French/West Vaughan, Raleigh, N.C.; Ray
Kotcher of Ketchum, New York; Aedhmar Hynes of Text 100
San Francisco, and Marina Maher, Marina Maher Communications,
All are CEOs or principals
of their firms.
Marcia Silverman, CEO
of Ogilvy Public Relations Worldwide, was named chair-elect
Other executive officers
are Abby Gouverneur Carr of Bliss, Gouverneur & Assocs.,
treasurer; Joel Curran of CKPR, secretary, and Harris Diamond,
Weber Shandwick, immediate past chair.
who are all CEOs or presidents of their firms, are Cathy
Ackermann, Ackermann PR; Kathy Baughman, HLB Communications;
Lynn Casey, Padilla Speer Beardsley; Lou Capozzi, Publicis
PR and Corporate Communications Group; Steve Cody, Peppercom;
Phil Nardone, PAN Communications; Sandy Hermanoff, Hermanoff
& Assocs.; Jeffrey Sharlach, The Jeffrey Group, and
Melissa Waggener Zorkin, Waggener Edstrom.
Sees Growth in PR Stature
Ostrowski said she is
looking forward to her leadership role in the Council
in 2006 and that she sees the stature of PR continuing
The Council's goals in
2006, she said, are to build on the industry standards,
pushing the business into new areas and addressing the issues
that affect the industry.
New members are Alan Taylor
Communications, Financial Dynamics, Gregory FCA, Solomon
McCown & Co., Thorp & Co., and Trone PR.
Activities in 2006 will
include a PR Leadership Forum in Atlanta Jan. 25-27; a PR
Study Group that will visit China April 2-7, and the Councils
Harvard Program, which focuses on building a professional
services firm May 18-19 in New York.
The Council conducts an
Annual Business Benchmarking Report that it
considers one of its most valuable reports to member firms.
Andree, senior VP of communications for the National
Basketball Association, returns to BASF Corp., Florham Park,
N.J., as VP and chief communications officer. He was previously
VP of corporate comms. for BASF from 2001-02. A replacement
at the NBA has not yet been named.
Dorsky, director of communications and marketing,
S.L.E. Lupus Foundation and Lupus Research Institute, to
Communications Strategies Inc., Madison, N.J., as a VP.
She was formerly president of Dorsky Healthcare Communications.
Strysick, director of communication, Wake Forest
University, to Phillips Academy, known as Andover and based
in Andover, Mass., in that same title, starting January
1. Alumni of the independent, boarding high school, which
was founded in 1778, include George W. Bush and Oliver Wendell
Dieterle, senior VP for Porter Novellis technology
practice, to Horn Group, Braintree, Mass., as managing director.
formerly of Porter Novelli and Ektron, and Mike
Spinney join as A/Ss.
Foster, general manager and senior vice president
for CarryOn Communication in Washington, D.C., has rejoined
Burson-Marsteller as managing director of its global healthcare
practice in D.C. Foster, earlier a director in that unit
for B-M, was also a VP for Fleishman-Hillard and deputy
director for the American Association of Health Plans.
Taylor, senior PR manager, Sprint Nextel, to A&R
Partners, Washington, D.C. Michelle Gross, publicist for
The Ellen DeGeneres Show, has joined the firm
in Los Angeles.
Hackett, chief marketing officer for CareerBuilder,
to Interland, Atlanta, as senior VP and CMO. She was previously
senior VP of marketing and comms. for HeadHunter.net through
its 1999 IPO.
Tabor, director in Burson-Marstellers brand
marketing practice, to Strat@comm, Troy, Mich., as a VP.
Tabor was formerly VP of corporate marketing for Campbell
& Co. Adam Burkett,
Web news editor for WDIV-TV, joins as a media Web editor.
Lester, VP/group supervisor, Bader Rutter & Associates,
to BlueCurrent PR, Dallas, as a VP. Lester works onsite
at client USAA.
Tarman, senior VP of issues management at VISA, to
mortgage lender Countrywide Financial Corp., Calabasas,
Calif., as managing director of corporate communications.
He formerly led Burson-Marstellers corporate and financial
unit in the Western U.S. Berkhemer Clayton handled the search.
Doherty to director of corporate communications and
co-head of national media relations for Cushman & Wakefield,
New York. He joined the real estate giant in 2001 from The
Cohen to VP, MWW Group, East Rutherford, N.J. He
is a six-year veteran of the firm for clients Bally Total
Fitness, Sara Lee and The Palm Restaurants.
Culver and Amy
Wilczynski to VP, John Bailey & Associates, Troy,
Edition, Dec. 14, 2005, Page 7
ADS TURN OFF CONSUMERS.
The profusion of drug ads in general media is contributing
to a negative image of drug companies, Helen Ostrowski CEO
of Porter Novelli, and Peter Landers, page one assistant
editor of the Wall Street Journal, told a meeting of drug
industry representatives Dec. 2 at the Essex House, New
sure you're not whipping your ad agency into a frenzy of
marketing activity, Ostrowski told more than 100 people
from major pharmaceutical research and biotechnology companies.
of the drug industry talk to healthcare professionals more
than the general public, she said, causing the industry
to be perceived as insular.
called heavy drug advertising a big PR problem
for pharmaceutical giants. He said its responsible
for negative stereotypes, many of which he claimed were
Landers: You spend $4 billion a year on advertising
... TV ads that are full of products pushing cures for fairly
minor diseases like toe nail fungus or erectile dysfunction.
I wonder what message youre sending to people who
dont have these problems.
Billy Tauzin, president
and CEO, Pharmaceutical Research and Mfrs. of America, said
the industry's image is at an all-time low.
Many people believe that
drug companies are putting profits ahead of their concern
for the public's health, he said.
Press coverage is
hostile by four-to-one, he said, adding that one poll
said 44% of the public has a negative image of the industry.
Some consumers even believe
that drug companies don't work on cures for certain diseases
because that would interfere with sales, he said.
Tauzin continued: How
do we stop getting bad press? Well, we need to stop doing
bad things ... Patients and physicians really do love the
medicines we make. The same patients who love the industry's
medicines believe the industry has lost touch
is an industry that should be loved and admired, but that's
changed and we need to ask ourselves why it's changed
we've known about the problem of failing trust and skepticism
for a long, long time, and we should have started fixing
it a long time ago, Tauzin added.
Said Ostrowski: PR,
at its core, is all about the kinds of relationships you
build with the people who do business with your company.
If you look back on the history of the industry, it sowed
the seeds almost from the start
it's a succession
of turning points that led the pharmaceutical industry to
be estranged from its well-being and image ... and the distrust
also feels that heavy advertising of drugs aimed at consumers
is reaching the point where it could be counterproductive.
Make sure you're not whipping your ad agency into
a frenzy of market activity, she said.
predicts the government noose will tighten on pharmaceutical
companies in the future in the form of a possible ban on
direct-to-consumer advertising if something isn't done to
halt the profusion of drug ads.
AWARDS SET (Continued from page 1)
areas and the months they will be covered are: foods &
beverages (March); broadcast media (April); research (May);
international (June); financial (July); travel (August);
beauty/fashion (September); healthcare (October); technology
(November) and sports/celebrities (December).
will be judged on the basis of creativity used to gain public
awareness and understanding of the subject matter involved.
discussion by experts in print and broadcast media will
be sought. Entries should show that the CEO or other executives
of the company or organization were available for questioning
by the press and public.
Accountability Are Key
The ODwyer Awards
will recognize transparency and public accountability. Entries
should include a one-page description of the problem presented
and the tangible actions taken including media placements,
special events, special advertising campaigns, legislative
initiatives, fund-raising drives, coalitions created, etc.
Size of budget should be given if allowed by the client.
Attainment of tangible
goals like sales, increase in internet traffic, passage
of legislation, should be included.
A summary of media placements
including audience reached should be included. Also requested
are several photos for use in the magazine and website and
a half dozen or so clippings or VNR story boards for use
in a montage. Winners of categories described below will
be asked to supply photos of those involved in heading the
campaigns (up to four people).
in Categories by Size
will be given on the basis of size of firms participating:
under $500K; $500K to $1M; $1M to $2M; $2M to $5M and larger
firms. There will also be an award for best campaign regardless
of size. An Entry Form can be downloaded at odwyerpr.com.
Entries will be limited
to three per PR firm per issue. A $75 fee must accompany
each entry. Materials are to be retained by the O'Dwyer
Co. Winners will receive a suitable plaque or award certificate.
Materials may be sent
to Awards Desk; ODwyer Co., 271 Madison ave., New
York, NY 10016. Materials may also be e-mailed to associate
editor Jon Gingerich at [email protected]; 646/843-2080.
SPEAKS FOR GETTY.
Ron Hartwig, a nearly 25-year veteran of Hill & Knowlton,
has joined the J. Paul Getty Trust as VP-communications.
The move comes as the J. Paul Getty Museum is mired in crisis,
fending off charges that it looted Greek and Italian antiquities.
Marion True, who resigned
in October as the museums antiquities curator, is
on trial in Rome, charged with receiving stolen artifacts
and conspiring to traffic in illegally obtained goods. She
denies the charge.
Ministry has charged Getty with paying more than $5M for
four stolen ancient artifacts.
Hartwig was executive
VP at H&K and head of its California operation. Prior
to H&K, he spent a dozen years at General Motors.
Edition, Dec. 14,
2005 Page 8
opening of a PA and lobbying office in Brussels by Waggener
Edstrom, the biggest tech PR firm by far ($75M in
2004 fees and 540 employees), focuses attention on the explosion
of lobbying, a function in some ways is supplanting what
PR pros used to do (page 5).
PR veteran Byron Reimus
(ex-New England Life, Ruder Finn) notes in his latest FYI
report that there are nearly 30,000 lobbyists in Brussels
according to Corporate Europe Observatory.
biggest client, and other big companies are there such as
Intel, Procter & Gamble, General Electric, General Motors,
The European Commission
blocked the merger of General Electric and Honeywell in
2001, showing its independence and power. The Financial
Times (Oct. 3, 2005) believes Brussels is shaping
global regulatory standards more than any other city.
Christina Kaul, who heads
the Wagged office, was a member of the cabinet for the European
Commissioner on Agriculture and Food. She then set up her
own firm specializing in food, healthcare and biotechnology.
Her team will provide strategic counsel and lobbying
in EU institutions and member state governments, implementing
reputation-building and stakeholder outreach programs, and
providing media support for policy and PA initiatives.
Kauls path from
a government post to PA and lobbying is a common one.
Reimus ([email protected]) notes that 43% of U.S.
congressmen who left office since 1998 registered to do
D.C. lobbyists have more than doubled to nearly 35,000
since 2000; fees have risen as much as 100%, and starting
pay for Capitol Hill or White House veterans has gone from
$200K to $300K (Washington Post). State lobbying is also
booming. Reimus says law firms are making big inroads on
tasks once performed by PR firms.
Why are lobbyists
becoming so important these days? For openers, they
help bring campaign contributions to elected officials and
the groups supporting them.
But they must be careful they dont overstep the bounds
of legality. One of the biggest D.C. stories today is an
alleged web of corruption surrounding House
Majority Leader Tom DeLay and lobbyist/businessman Jack
Abramoff. A lot of heat will be on lobbyists.
What makes a good
lobbyist? Fraser Seitel, ODwyer columnist,
says lobbyists must have comprehensive knowledge
of pending laws including positions of supporters and detractors.
A good lobbyist must be an eager supplicant to the
distinguished legislator ... available whenever the legislator
needs to talk ... delivering requested information immediately
and in a form readily understandable, he says. A lobbyist
must do as much as possible for the lawmaker including influencing
local opinion leaders, says Seitel.
A large percentage of corporate PR pros once had a similar
proactive stance with reporters, chasing them down, finding
out their needs, helping them with stories and providing
current buzz on a subject. Lately, corporate
PR has seen its mission as internally-oriented (speech by
Johnson & Johnsons Bill Neilsen to Institute for
PR in 11/16 NL). PR pros are seen as keepers of corporate
New York PR counselor
Mike Paul, a devout evangelical Christian,
has been doing radio interviews across the country saying
retailers who take Christ out of Christmas are
making a mistake since about 80% of Americans have a Christian
background. He says it flies in the face of affinity
marketing and that calling Christmas a holiday allows
all faiths to be watered down to nothing.
Most people are not offended by expressions of others
religions, he says ... be
that as it may, President Bush this year sent out 1.4 million
holiday cards to supporters, avoiding any sectarian/religious
clash. Bill Donahue of the Catholic League thought Bush
suffered a loss of will. Walmart, meanwhile,
greets its customers with Merry Christmas...
some think the flap
over Christmas is meant to divert attention
Helen Ostrowski of
Porter Novelli and Peter Landers of the Wall Street Journal
are right in saying the bombardment of drug ads is becoming
a turn-off (page 7). Some magazines have become grisly medical
journals and radio is stuffed with scare ads.
One says, after a few seconds of silence, Hear that?
You cant hear it. Thats your heart getting ready
to shut down. It does this in silence. Then the ad
advises seeing a doctor and taking preventative medicine.
The ODwyer Awards
(page one) will recognize PR campaigns that provide public
discussion of issues and products. Were looking
for public debates, hotlines for reporters,
principals being interviewed by reporters, etc. Too much
discussion and wheeling-dealing is going on behind the scenes
by lobbyists and legislators, as noted in the first item
in this column. Its time to put the public
back in PR ... Newsweek
columnist Jonathan Alter on Dec. 12 blasted the Pentagon
for giving three shadowy contractors
$300 million over five years to cultivate favorable press
in Iraq. Among them are the Lincoln Group, headed by Christian
Bailey, 30-year-old Oxford graduate, and the Rendon Group,
headed by John Rendon. Alter, who couldnt get Bailey
to return a phone call, says use of this type of propaganda
feeds the perception of Americans as inept and hypocritical
PR Society of America,
after years of supplying an audiotape of its Assembly
to reporters and promising to do so again this year, now
says the Assembly is private and the tape will
not be distributed.