The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, Dec. 21, 2005, Page 1
WANTS PR TO SUPPORT BIOMETRICS.
The U.S. Army has put out a feeler to find a PR firm to
develop and execute a PR strategy for the Defense Departments
biometrics operations over the next five years.
Biometrics is the science
of physical recognition by eye, face, hand or fingerprint
scan, or voice recognition. Previously used for security,
the DOD has begun implementing biometrics in its Global
War on Terrorism.
The Army wants a firm
to provide PR support, prepare press kits, support educational
demonstrations, maintain the Biometrics Management Office
(Alexandria, Va.) website, and brief industry and DoD officials.
The DoDs biometrics operations are run through the
BMO and the Biometrics Fusion Center in Clarksburg, W. Va.
A five-year indefinite
delivery/indefinite quantity contract is planned to cover
PR work over five years. Estimated PR spending is from $5-10
million over that time. The Army currently wants to gauge
interest in the work before releasing an RFP in January.
E-mail qualifications should be submitted by January 6.
Contracting officers are Gregory Roddy and Jeri Justice:
[email protected]; [email protected].
MUHLBERG EXITS SPRINT
Judith Muhlberg, who in July was named designated
senior VP, corporate communications, of Sprint Nextel
for a merger that was completed in August, has decided to
pursue her own interests the company said.
Muhlberg was previously senior VP of communications at
Boeing, Chicago, having joined it in 1999 after 22 years
at Ford Motor Co.
She joined Ford in 1977 after two years in the President
Ford White House, initially working for David Gergen, director
of White House Communications, and then was an aide to chiefs
of staff Dick Cheney and Donald Rumsfeld.
Gary Forsee, chairman and CEO of Sprint and the designated
president/CEO of the combined company, had said in July,
We are delighted that she will join Sprint Nextels
senior leadership team and believe Judiths expertise
will contribute significantly to our goal of building Americas
premier communications company.
Muhlberg could not be reached for comment. Messages were
left with her assistant.
Sprint Nextel corporate PR would only say she left to pursue
her own interests.
A search for a successor both from within and outside the
company will take place, the company said.
SITRICK HANDLES SPIELBERGS
Sitrick & Co. will handle Steven Spielbergs Munich,
the soon-to-be controversial movie that opens Dec. 23.
The film is about the Mossad hit squad that
assassinated the Palestinians who murdered Israeli athletes
at the 72 Olympics.
L.A. Weekly called the film a political minefield.
LAW says it comes down to how the film portrays its
principal characters: Will the Israelis be seen as too bloodthirsty?
Will the Palestinians be seen as too stereotypical?
Hollywood is loath to portray Arabs as villains or Muslim
extremists because movies make a lot of money in the Middle
East, according to LAW.
Spielberg has decided to forgo a full-blown Oscar marketing
campaign, preferring to let the movie speak for itself.
S&Cs Allan Mayer is repping Munich. Spielberg
also is using Mike McCurry, spokesperson to former President
Bill Clinton, and Dennis Ross, who negotiated Middle East
peace treaties during the Clinton and first Bush Administration,
as political advisors.
B-M MAKES BIG MOVE IN
Burson-Marsteller has acquired Genesis, a PR firm in India
with nearly 200 staffers.
Harold Burson, founding chairman, called the deal one
of the most significant milestones in the 53-year history
Burson touted Genesis, which has been affiliated with B-M
for the last four years, as a world class company with exceptional
The WPP unit must receive approval from Indias Foreign
Investment Promotion Board before sealing the deal. Financial
terms were not disclosed.
The New Delhi-based acquisition will operate as Genesis/Burson-Marsteller
under the leadership of founder Prema Sagar and CEO Ashwani
India, following the deal, and China now rank as B-Ms
No. 2 and No. 3 PR operations.
Bill Rylance is CEO of the region for B-M.
Edition, Dec. 21, 2005, Page 2
OHIO EYES BRANDING
BLITZ FOR WINES.
The Ohio Grape Industries Committee has issued an RFP for
a firm to guide a $450K marketing push for the Buckeye States
grape and wine industries.
The committee, part of the Ohio Department of Agriculture,
has set aside funds for a branding blitz over
the next two years to boost Ohio wines and wine tourism.
It wants to see a measurable positive change
in the perception of Ohio wines by Ohio consumers and increased
traffic to the states wineries.
A revival in the 1960s led to Ohios current place
as a top 10 winemaking state.
The marketing push includes multimedia, publicity strategy,
advertising and media buying, and campaign evaluation, all
based on the Committees own research.
Proposals are due January 13. Michael Poliseno is the procurement
officer for the RFP, which is on the states procure.ohio.gov
website; RFP #CSP906006.
SCHWARTZ COMMS. ADVISES
Schwartz Communications is advising Wikimedia, the collective,
non-profit organization that publishes the online reference
site Wikipedia.org. The site has come under fire in recent
weeks after false information was posted about a veteran
journalist John Seigenthaler that linked him to both Kennedy
SC began working for the company over the summer on a pro-bono
basis. [Wikimedia has one employee alongside founder Jim
Wales and an operating budget of about $1M. Millions of
people contribute its content.]
Emily Fisher, VP at Schwartz who heads the Wikimedia work,
said the firms role has gradually built
up, but it remains a pro-bono account.
DKC TAPS NBC VET FRANCIS
Veteran NBC correspondent Fred Francis has joined Dan Klores
Communications as the New York-based firm makes its first
major PR foray into Washington, D.C.
Francis, who retired in November after 30 years at NBC,
will focus on crisis management, education and pre-crisis
preparedness as a VP, in addition to building a D.C. presence
for DKC. He starts Jan. 3.
Weve known Fred for some time, said Sean
Cassidy, president of DKC, which has represented the Children's
Health Fund, a Columbia Unversity-affiliated charity that
has Francis on its board.
Cassidy said the firm does a fair amount of
academic, public affairs and policy work in D.C., mostly
via shuttling New York staffers down to the capital. He
said the firm will look to see how it grows
in D.C. before considering future expansion inside the Beltway.
Fred gives us crisis management capabilities as it
relates to Washington, but also as it relates to industries
that are relatively new to us, such as the defense industry
a place hes very connected with from his time
covering the Pentagon, Cassidy said, adding that Francis
ability to counsel clients about crisis management before
an incident occurs is new for DKC.
The 60-year-old Virginia resident has covered wars from
Beirut to the 2003 invasion of Iraq for NBC, along with
national security and terrorism issues from the Pentagon.
Since retiring, he has lectured and signed on as a consultant
IRAQ PR FRUSTRATES WOLFF.
Michael Wolff, who covers media for Vanity Fair, describes
in the January issue his visit to the U.S. militarys
press center in Iraq and the frustrations he encountered
Wolff took the 45-minute ride to CentCom in Qatar, headquarters
for the command of General Tommy Franks. He describes it
as being in a desert no-mans land that
was remote, secretive and controlled.
Press organizations set up operations there, he says, on
the promise they would have access to Franks.
Instead, he said, reporters got Jim Wilkinson, who was
manager of the White House Coalition Information Center
for the war against terrorism and was spokesman for President
Bush during the Miami-Dade County voting recount in 2000.
Wilkinson is not named by Wolff because his name
is easy enough to find out and because Wolff feels
Wilkinson is more useful to see as pure archetype.
Hes my model for the quintessential character of the
Wolff, who prefers an easy-going relationship with PR contacts,
found this was not possible with Wilkinson.
No accommodation here, writes Wolff. No
identifying. No banter. He cultivated his own air of mysteryyou
cant know who I am and what power I might have.
Wilkinson, whose job was to coordinate the flow of information,
actually had no information, according to Wolff.
He could not tell you anything, writes Wolff.
But he could frustrate your ability to find out anything.
This was his job: obstruction. This became the essential
strategy of the entire CentCom communications effort: limit
all information, with the penalty for trying to get more
being that youd get less.
Wilkinson was a devout believer in the war who would meet
any skepticism about it with an angry declaration...that
his brother was at that very moment on the front lines.
ARMORWORKS HIRES GT.
ArmorWorks has hired Greenberg Traurig to help pick up more
Defense Dept. contracts.
The Tempe, Ariz.-based company has been a key supplier
to the U.S. military in Iraq.
The firm, in August, won a $18M contract for crew
protection kits for the Armys M915 tactical
truck. The kits provide protection against small arms fire,
roadside bombs and improvised explosive devices.
(The Pentagon on Dec. 13 announced that Jarad Kubasak,
Rocky Mount, Va., and Keith Bennett, Holtwood, Pa., were
killed by IEDs).
ArmorWorks won a $6M contract in September for light
weight armor replacement systems for the Marines
GTs Matt Salmons, the former Arizona Congressman
who lost the 02 governors race in the Grand
Canyon State, and Mitch Menlove, a former Marriott Corp.
PR exec, oversee the ArmorWorks account from GTs Phoenix
GT was the home of former lobbyist Jack Abramoff, who has
been in the news of late.
Edition, Dec. 21, 2005, Page 3
INC. AXES 100-PLUS IN LATEST REORG.
Time Inc. has axed more than 100 staffers including executive
VPs Richard Atkinson (news & information group) and
Jack Haire (corporate ad sales).
Ann Moore, chairwoman
of Time Inc., via an e-mail sent to staffers, praised the
exiting execs for being "vital to the health and growth
of Time Inc."
She also cut Time president
Eileen Naughton and David Kieselstein, parenting group president.
Moore named the first
co-chief operating presidents of Time Inc. They are Nora
McAnniff, who was in charge of the women, entertainment
and luxury group, and John Squires (who headed the sports
and leisure group).
Moore said the duo will
help Time Inc. better capitalize on the opportunities
and more effectively meet the challenges of our rapidly
changing industry, especially as we evolve beyond magazine
and book publishers to a company that creates, sells and
delivers premier branded content through whatever platforms
USAT MERGES ONLINE,
USA Today has merged its web and print newsrooms to reflect
the growing importance of the web as a news delivery platform.
Editor Ken Paulson says Kinsey Wilson, who was editor-in-chief
of the online paper, has been promoted to executive editor
of USA Today. Wilson joins John Hillkirk in that capacity.
USA Today has an average daily circulation of 2.3M. Its
10-year-old web offering gets more than 10M unique visitors
U.S. RANKS NO. 6 FOR
The U.S. is tied with Myanmar, the former Burma, for the
number of journalists in prison. Each nation had five reporters
behind bars on Dec. 1, according to the Committee to Protect
The U.S. military is holding four Iraqi journalists in
detention centers in Iraq and a Sudanese cameraman from
Al-Jazeera in Guantanamo. Former New York Times journalist
Judy Miller was not counted because she was freed from jail
before Dec. 1, the annual day the CPJ does its survey.
China has the most journalists in jail: 32. Cuba was next
with 24. It was followed by Eritrea (15), Ethiopia (13)
and Uzbekistan (6).
CHALABI KIN COVERS CAMPAIGN
The daughter of former Iraqi exile leader and current Deputy
Prime Minister Ahmed Chalabi is writing about her father's
campaign to be prime minister of Iraq for Slate.
Gabriel Sherman of the New York Observer reported that
Dick Cheneys former press secretary, Juleanna Glover
Weiss who works for John Ashcrofts lobbying
firm is introducing the 30-year-old scribe to editors
Slates Farhad Manjoo is skeptical of Chalabis
work at the Internet news site. In a column last week he
asks, What if an Iraqi paper had hired Vanessa Kerry
to cover the American presidential election? He went
on to note: If youre looking for a smart, interesting
take on the race in Iraq, Tamaras diary isnt
something Id put at the top of my recommendation list.
Manjoo said Slates editor Jacob Weisberg called Chalabi's
work an exercise in subjectivity, with no pretense
to anything else.
SAUDI ROYAL GIVES MURDOCH
Saudi Prince Alwaleed bin Talal told the Arab and
World Media conference in Dubai last week that he
phoned News Corp. CEO Rupert Murdoch to tell him to change
a screen banner on Fox News Channel about the October riots
in France, according to a report in Al-Jazeera.
The banner originally identified the news as Muslim
riots. The Prince, who owns a five percent stake in
News Corp., said he told Murdoch the riots were a result
of poverty, and had nothing to do with religion. The banner
was changed within a half hour to civil riots.
Alwaleed, during the conference, criticized U.S. policies
in Iraq as a fiasco, and said a major problem
was allowing hundreds of newspapers and TV stations to be
set up. That media noise, in his view, contributes to the
NYT PUBLISHER CALLED
There is a sense of rudderlessness in the newsroom
of the New York Times, according to media watcher Ken Auletta.
The paper has lost its corporate swagger in
the wake of the Jayson Blair scandal and Judy Millers
reports of bogus weapons of mass destruction in Iraq, he
wrote in the New Yorker.
While much of the criticism of the Times has been directed
at executive editor Bill Keller, Auletta notes that publisher
Arthur Sulzberger, Jr., has fairly or not, become
a particular source of concern.
One Times executive told Auletta that Sulzberger is no
more than a business figurehead. Another mused
whether Arthur is going to be fired.
Auletta wrote that some say the 54-year-old Sulzberger
lacks the sufficient gravitas for a man in his position,
which is perhaps another way to say that he is still more
a prince than a mature king.
The Times publisher is often known as Young Arthur
and behind his back, people still call him Pinch, in contrast
to his father Punch, who preceded him as publisher.
Auletta reveals that the Times paid $1.5M in legal fees
for Miller, and that she had threatened to sue both Keller
and the paper if they did not retract the insinuation that
she had an affair with Scooter Libby.
Keller made public a letter of apology to Miller in which
he regretted implying that she had an improper relationship
with Vice President Dick Cheney's former aide.
Miller told Auletta that her WMD stories were wrong because
her sources were wrong. She hopes her jail time will pave
the way for a federal shield law, but fears her betrayal
by the Times hurts that prospect.
(Media news continued
on next page)
Edition, Dec. 21, 2005, Page 4
will rebrand its Infinity Broadcasting radio unit as CBS
Radio when the split-off from Viacom is completed.
Fox Television Studios
has hired Arnell Group to develop branded entertainment
programming that embeds products in TV shows and online.
AG has connected Ray-Ban sunglasses with Men in Black
and Jeep with Band of Brothers.
The Louisville Courier-Journal
is shutting state bureaus in Paducah, Elizabethtown and
Hazard to focus more on metro news.
Bank of America
has put a sell rating on Sirius Satellite Radio's
stock largely due to the hype surrounding the
debut of the Howard Stern show next month. The financial
services giant has a buy ranking on Sirius competitor,
XM Radio, which announced that Bob Dylan will have his own
Custom publishing company Pace
Communications said it will produce the new US Airways
Magazine as the airline emerges from the merger of America
West and US Airways. The in-flight publication will be headed
by Andrea Alexander, a veteran of Hearst, Meredith and American
Initail print run will be 375K copies per month. The first
issue is expected to run 200 pages.
Phoenix-based Skyword Marketing, which previously published
America Wests magazine, will be involved in the process.
Pace also puts out Uniteds Hemispheres and Delta
Air Lines Sky.
a bi-weekly regional business publication in Latin America
and Miami, has added a supplement, Luxury and Style, that
includes content from the New York Times Style section
and home-grown content.
The supplement, which will feature luxury goods and services,
begins with this month's edition and will be distributed
twice a year in 2006, in April and November.
AE is published in Spanish and Portuguese.
AE competitor, Tiempos
del Mundo, a Spanish-language weekly distributed
across Latin America and in Miami, New York and Washington,
D.C., said it is revamping the papers design and editorial
under new editor-in-chief Carlos Verdecia, former editor
of the English-language monthly magazine Hispanic.
Tiempos publishes five regional editions and said its recent
audit revealed circulation to be over 100K in Latin America
and the U.S.
Supply Chain Systems
will change its name to Supply Chain Manufacturing &
Logistics with its January 2006 issue. The magazine is entering
its 25th year.
Publisher David Andrews said that ten or fifteen years
ago, supply chain management was just procurement
or transportation, but today its a more comprehensive
sector, and the name change reflects that evolution.
Gemstar-TV Guide International
has inked a deal with mobile media company Handmark to distribute
TV listings and editorial to handhelds, smartphones and
pocket PCs through monthly and yearly subscriptions.
has aligned with Ampd Mobile to distribute video clips,
ringtones and other mobile content from MTV units like Comedy
Central, MTV, VH1 and CMT.
Under the deal, MTV will make an investment in Amp'd and
MTV's chief digital officer will join the company's board
MTV has also partnered with Microsoft
to start an online music service called Urge expected to
be launched next year.
the former NBC and General Electric PR executive, has been
named president of NBC Universals digital media and
market development unit. Her job is to figure out how to
offer NBCs content beyond TV and movie screens.
Comstock was appointed chief marketing officer at GE in
03. She was in charge of cross-business marketing/sales
and integrated communications. The conglomerates imagination
at work and ecomagination (going green)
image campaigns were key priorities for the 45-year-old
Comstock was named GEs VP-corporate communications
in 98 after serving as VP-communications at both NBC
and NBC News.
She also worked at publicity posts at Turner Broadcasting
and CBS Entertainment.
Dave Reed was
promoted to editor of Sailing World magazine, replacing
who was recently named editor of sister publication Cruising
World and takes the title of editorial director at SW.
managing director of Inc.com and Fastcompany.com, has been
named senior VP of online operations and business development
for Mansueto Ventures, publisher of Inc. and Fast Company.
Thirty-nine-year-old Sussman, 39, was formerly executive
editor of Inc.
a brand development exec at CNBC, has joined Mansueto as
VP of business development under Sussman.
Dr. Milos Opravil
has been named editor-in-chief of the independent journal
HIV Clinical Trials, effective January 1. He succeeds Dr.
Maurice Staquet, founding EIC, who continues on the publications
The five-year-old publication, available in print and online,
is published by Thomas Land Publishers in St. Louis.
wrote his final Bradys Bunch column in
the Dec. 12 Advertising Age after a 28-year run. He will
keep busy with a new five-year contract with Parade and
a weekly column for Forbes.com.
Brady has a Hollywood deal for his book, Warning
of War, and is writing a book for St. Martins
Edition, Dec. 21,
2005, Page 5
OF PR FIRMS
REPS COLORED DIAMONDS.
The Natural Color Diamond Assn. has selected 5W Public Relations
to create a consumer buzz for red, yellow and brown diamonds.
Week is a major focus for the NCDA, and 5W is charged
with rounding up celebrities to wear natural color diamonds
during on-air coverage and red carpet interviews.
will help create a donation program to charities on behalf
of celebrities that wear natural color diamonds.
RFP called for a firm with national media successes,
specifically citing "Good Morning America," Today,
Oprah, New York Times, Parade, Time, Washington
Post, USA Today and Newsweek.
diamond trade group represents 21 mining companies, jewelry
distributors and retailers.
5W's New York and Los Angeles offices are working on the
PYRAMID TOPS FOOD STORIES.
The revamp of the USDAs Food Pyramid, which was guided
by a closemouthed Porter Novelli, was named the top food
story of 2005 by New York-based Hunter PR.
The food industrys
move toward trans fat food labeling was No. 2, while Hurricane
Katrinas impact on the New Orleans food industry was
bankruptcy was the No. 4 story of the year and the Cookie
Monsters advocacy of moderation in eating was No.
Fort Collins, Colo.-based ISIS PR & Marketing,
which had revenues around $375K, has split into two PR firms,
according to The Coloradoan. Melissa Katsimpalis, co-owner
of ISIS, has opened Muse Consulting, and co-owner Laura
Sandell has unveiled Dowling PR... The
Keymer Group, Jacksonville, Fla., guided the successful
completion of a campaign to urge 127K members of the Institute
of Chartered Accounts in England and Wales to integrate
with the Chartered Institute of Public Finance Accountants.
Keymer Group CEO Simon Keymer was on-hand in London for
a month prior to the online vote. The project was the firms
first overseas work... AdMedia
Partners has advised two recent mergers, including
Financial Dynamics acquisition of Dittus Comms. and
the merger of Trailer Park and Creative Domain... Corporate
websites are the most trusted source of information
about companies, according to survey of Japanese stakeholders
by Edelman. Company sites edged out newspapers (29 to 25
percent) as the top source... The
Frause Group, Seattle, is offering sustainability
counseling to help companies become as green
as possible. Josh Chaitin, A/S, heads the effort. The firm
points to high energy costs and the positive impact from
being socially responsible as factors in the move.... OKeefe
& Co., Alexandria, Va., has opened an office
in Bethesda, Md., and hired four people to tap into the
I-270 technology corridor, according to Stephen
OKeefe, president/founder. 4550 Montgomery Avenue,
Suite 300 North, Bethesda, MD 2081; 301-961-8705.
Cannon Group, New York/OneWorld Apparel, womens
clothing, for its first integrated PR and advertising push.
PR, New York/BidGive International, for ongoing PR;
Bio-Reference Laboratories, for a corporate and consumer
visibility push; City Light Capital, for media relations,
and Somerset Partners, as AOR. Rubensteins IR unit
has picked up B&D Food Corp., Victor Cosmeceuticals.
Group, East Rutherford, N.J./City of Cape May Tourism
Commission, for a campaign to boost tourism to the South
Integrated Communications, Glastonbury, Conn./Yankee
Candle Co., to re-brand its flagship store and
launch a new location in Williamsburg, Virginia.
Communications, Andover, Mass./Achiever Business
Solutions, compliance software; Cyber-Ark Software, security
technology; LiveCargo, messaging software, and The Warren
Group, publisher of Banker & Tradesman and The Commercial
Record, all for PR.
Philadelphia/Center City District, as AOR for marketing
York, Pa./Brusters Real Ice Cream, for marketing,
advertising and PR. Brusters runs 240 stores in the
East and South.
Bomstein Agency, Washington, D.C./Drees Homes, as
AOR for its Maryland division. The firm already reps DHs
Marketing Comms., Fort Lauderdale, Fla./
Henderson Mental Health Center and Sheridan House Family
Ministries, both non-profits, for marketing and PR.
Global Group, Chicago/Employco Group, as AOR for
work including media relations, events and marketing.
Investor Relations Co., Quincy, Ill./Mercantile Bancorp,
multi-state bank holding company, for IR.
Management Associates, New Albany, Ohio/Innovative
Living Space LLC, lifestyle products, as AOR for PR.
PR, Dallas/Medhost, healthcare technology, as AOR
for tradeshow support, media outreach and marketing.
Bateman Group, San Francisco/Orthogon Systems, wireless
services; Enkata, operational software for business, and
Itemfield, data software, all as AOR following a competitive
Finn, Los Angeles/Idol Go Home, game and interactive
community for fans of FOXs American Idol,
as AOR for PR.
Gardiner, San Diego/Up, Inc., urban real estate developer,
as AOR, and Bondi Liefesaver, for advertising and PR, special
events and guerilla and interactive marketing to support
the Australian restaurateurs first eatery in the U.S.
in San Diego.
Edition, Dec. 21, 2005, Page 6
USA IS PROFILED; ASNE OBJECTS.
NewsUSA, which sends prepared articles to media, was given
a major profile in the Dec. 12 Washington Post. One section
of the story drew the ire of the American Society of Newspaper
company, said the article, recently offered incentives
such as refrigerators, gas grills and DVD players to editors
who send in tear sheets showing that they published a NewsUSA
Editor Rewards Program, as it was initially
called, gives 250 points for each clipping received and
extra points are given if the items run without changes.
Bosley, executive director of the American Society of Newspaper
Editors, said: Most newspapers and ASNE are absolutely
opposed to participating in the sordid game NewsUSA has
devised. The codes of ethics at most newspapers would rule
Smith, founder of NewsUSA, told ODwyers that
while some editors have signed on to participate, none has
yet earned any of the merchandise being offered. Eight clips
are required to get a set of steak knives. NewsUSA stopped
using the Editors Reward Program and now calls
it The Clipping Retrieval Program.
Post article, by Annys Shin, told how Smiths 70-person
firm, based in Falls Church, Va., sends out articles and
audiotapes that can be used as is by print and broadcast
media. The pitch for a client product is made as unobtrusively
as possible, says the article.
says it has regular users at 4,000 newspapers and 700 radio
stations. The companys biggest competitor is North
American Precis Syndicate, New York, which has about 140
MOST PLAN BONUSES, RAISES.
Several firms plan to give bonuses and raises this year,
according to a survey of 25 mid-to-large PR firms by StevensGouldPartners.
The average bonus will
be 8.8 percent, while the average raise should ring in around
7.3 percent. SGP queried 28 firms ranging in size from $1M
to $10M, with 25 responding.
Respondents said average
billing rate would increase 5.9 percent, according to the
Range of bonuses reported
was between 3 and 20 percent, while salaries were between
3 and 15 percent. Billing hikes were reported from 2 to
SGP advises PR firms on
M&A and other operational services.
HEADS DEVELOPMENT AT OTSP.
Paul Torrey, fomer COO of now-defunct Orbis Broadcast Group
and partner at Communications Four, has joined On The Scene
Productions in Chicago as president of new business and
Torrey was a division
president for Siemens Medical Solitions, director of technology
for Niteo Partners/NEC and manager of business development
for Deloitte Consulting.
At OTSP, he oversees hiring,
training and supervision of the broadcast PR companys
Choi, A/S, Porter Novelli, to FitzGerald Communications,
New York, as an A/D. Kristen
Martell, who ran mTell group in Arlington, Va., joins
FC in Washington, D.C., also an an A/D.
St. Amand, manager of product marketing for Iron
Mountain, to Greenough Communications, Boston, as a VP.
Earlier, he managed media and analyst relations for Connected
Corp. and SilverStream Software.
veteran James Hart
and Accenture pro Francesca
Luthi have joined BearingPoint, McLean, Va., as directors
of investor relations. Hart spent nine years at Ma Bell,
and served on the integration team that merged AT&T
with SCB. Hart, who will oversee North American IR, replaces
Deborah Mandeville, who held the IR director post since
01 She takes a post in the financial planning and
analysis department. London-based Luthi is in charge of
IR for EMEA. She had those duties at Accenture. Previously,
Luthi was in Omnicoms IR department.
Akus, senior A/S, French/West/Vaughan, to Fortune
Interactive, Raleigh, N.C., as comms. and marketing manager.
Bowermaster, comms. manager for Univ. of Miami, to
OConnell & Goldberg, Hollywood, Fla., as a senior
Grubb, London PR consultant, to KWE Group, Coral
Gables, Fla., as an A/S.
Jones, reporter for KMSP-TV (FOX9), to Carmichael
Lynch Spong, Minneapolis, as a senior associate on Maytag,
Select Comfort and Lowry Hill.
Kostopoulos, PR asst. for Bottom Line Marketing and
PR, to Bader Rutter & Associates, Milwaukee, as a PR
Harper, an integrated marketing pro who has worked
for IDG, GE Industrial and ArrayComm, to McClenahan Bruer
Communications, Portland, Ore., as senior counsel focused
on the smiconductor market. Harper held various PR and marketing
posts at Intel in a ten-year career.
von Isakovics, senior A/E, Landis PR, and Erin
Lumley, formerly of Shift Comms. and Lois Paul &
Partners, to MSR Communications, San Francisco, as A/Ss.
to A/S, Eric Mower and Associates, Albany. She heads Fidelis
Care New York, Ellis Hospital and the N.Y. State Insurance
Dept. Amber Markow was promoted to A/E in Syracuse.
Lappen to senior A/E, Schneider Associates, Boston.
Also, Nicole Lopreato and Jennifer George to A/Es.
Luster to A/S, SheaHedges Group, McLean, Va.
Murphy to senior VP of corporate comms., Gemstar-TV
Guide International, Hollywood, Calif. She joined the company
in August as a VP/comms.
Ruggiero, director of Burson-Marstellers brand
marketing unit, was named adjunct professor to teach PR
at the Univ. of Chicago.
Edition, Dec. 21, 2005, Page 7
no doubt that the leading issue of the day is information
or lack of it.
intelligence (information) is blamed by many for
putting us into the Iraq war. The New York Times and other
media admitted they were snookered about WMD claims and
should have been more diligent in investigating them.
is deemed so important that a significant portion of the
U.S. public believes torture is justified to obtain
certain types of it.
the public think information is important? Google
soared from $100 to $400+.
disinformation has reached such proportions that a best-seller
was a 67-page essay called On B.S. PR was named as
one source of B.S. and also named were politicians, academics
Another book was The Truth
about B.S. in which its claimed that Most of
what passes for news is B.S. A third book was Deeper
into B.S. by an Oxford University professor.
is defined as being sloppy with facts, indifferent
to truth, or actually attempting to gull the public.
Says The Truth about B.S.: Never before have so many
people uttered statements they know to be untrue.
information is a dangerous job. Murder is the leading cause
of job-related deaths among journalists worldwide, says
the Committee to Protect Journalists.
2000, 190 journalists have died on duty and 121 of
them were hunted down and murdered in retaliation
for their work.
Their murderers are almost
never caught. Countries such as The Philippines, Colombia,
Russia and Iraq fail to investigate and punish the
murder is not an occupational hazard for U.S. journalists,
being blackballed is. Teri Agins, Wall Street
Journal fashion reporter, said she is afraid to write too
many exposes because people might stop talking to
her. The fashion industry can be very punitive,
she said. Ditto for many other industries.
press as well as PR took lumps for failure to deliver
the truth. Michael Wolff in Vanity Fair blamed military
PR for obstructionism about information related
to the Iraq war.
Visiting a military PR
operation in Qatar two years ago, Wolff says he was struck
by its daily diet of dubious, incorrect, unverified,
and self-serving materials. But he also knocked reporters
for going along with a charade in which they pretended they
were getting the straight skinny.
media invested heavily in the press facility at Qatar and
given the investment, everybody has an interest
in covering up the sketchiness, he wrote.
Jonathan Alter, blasting the $300 million in Pentagon
contracts over the next five years to The Rendon Group,
Lincoln Group (formerly Iraqex) and others to plant favorable
stories in the Iraqi press, called it a PR pork scandal.
Rendon, according to James Bamford in Rolling Stone, put
the NYTs Judith Miller and others in touch with their
bum sources on WMD.
of the biggest knocks to PRs chin was the Feb. 23
lead article in the Sunday Feb. 13 NYT titled Spinning
Frenzy: PRs Bad Press. It was written by Timothy
OBrien who later in the year published an unauthorized
bio of Donald Trump. OBrien and Trump exchanged angry
healthcare industry, a big user of advertising and PR,
came under attack from outside and inside. Speakers at the
PRSA Health Academy in D.C. in May said the industrys
reputation is at an all time low. This was seconded Dec.
2 in New York by Billy Tauzin, president, Pharmaceutical
Research and Mfrs. of America at a meeting of healthcare
Krugman of the NYT on Dec. 16 started a series of columns
on healthcare which he says growing conflicts
of interest may be distorting both medical research and
healthcare in general.
web continued to make inroads on print, especially
newspapers, which have lost much of their classified ads
to services like Craigslist. Unique visitors to classified
ad websites soared from 14 million in September 2004 to
26 million in 2005.
shift to web ads continued with the Nov. 16 Wall Street
Journal reporting that some sites are sold
out for their best spots and are dramatically
raising rates. MSN charges $300K to $1 million for
a 24-hour spot, up from $25K-$50K four years ago.
hit with circulation declines, are launching a campaign
to show they have a lot of pass-along readers.
NYT CEO Janet Robinson said papers should get full
credit for such readers. Newspaper Assn. of America
is targeting national advertisers, who pay a much higher
rate than local advertisers.
New York Times, source of many a lecture to others about
ethical issues, had its own ethical problems. Prudential
Equity Group criticized the NYT and its Boston Globe unit
for leaving out, respectively, 20 and 27 pages in calculating
average circulation (citing bad weather, holiday,
etc.). Most papers leave out two days, said Pru.
cut dept.: NYTs own Floyd Norris, in a column
on the trouble Knight Ridder is having in selling itself,
wrote, The consensus Wall Street view of newspapers
now is that they are a dying breed, destined to wither under
relentless competition from the likes of Google.
An index of newspaper
stocks was down 22% in 2005. The NYT itself is trading at
about $27, down from the $50s in 2002.
(continued on page 8)
Edition, Dec. 21,
2005 Page 8
Review of 2005 (continued
from page 7)
five decades of trying, the U.K.s Institute
of PR (IPR) was granted (Royal) Charter status by
the Privy Council, a group of 500 lords, dukes, barons,
earls, viscounts, etc. The newly named CIPR, with 8,000
members, feels its Chartered status will be a good sales
point for member prospects. Not everyone thinks highly of
the Privy Council, which advises the Queen. Member Roy Hattersley
said its an absurdity that should be abolished.
Meanwhile, PRSA, with
no such thing as a U.S. Privy Council to grant similar
exalted status, is having trouble with its 40-year-old accreditation
process. A new exam started 2.5 years ago, is mostly being
ignored. Only 145 new PRSA APRs were created in the first
27 months vs. at least 600 that would have become APR with
the old test.
Oddly, the new multiple-choice
APR exam, usually passed by 65% of PRSA applicants,
was suddenly passed by 97% in the third quarter of 2005
(32 of 33), raising suspicions of grade inflation.
PR grads who cant
locate PR jobs should look into lobbying. D.C. lobbyists
have doubled to 35,000 since 2000 and connected
new lobbyists (ex-Capitol Hill) start at $200K-$300K. Public
opinion may be important but even more important is what
laws are passed. Tip: start career with a legislator.
Also neglected is
fund-raising (June 19 New York Times). Salaries start
at $40K and the work is not onerous. Philanthropy.com
lists 100 groups looking for fund-raisers, grant writers,
event planners, etc. There are 1.8 million non-profit groups.
Renita Coleman and Lee Wilkins studied ad people
and found them unmindful of ethical concerns (i.e., they
would take a liquor account even if they were against drinking).
The professors got a $10K grant from the Arthur Page Foundation
to give a similar test on-site to PR pros.
PR greats Harold Burson,
Daniel Edelman, Al Golin and David Finn gave their
views of PR at a breakfast seminar of the ODwyer Co.
that celebrated the 35th edition of ODwyers
Directory of PR Firms.
Rising interest rates
are pinching business including Omnicom, which a
couple of years ago was able to float zero-interest contingent
convertibles (CoCo bonds) with no interest but an expectation
of a stock rise).
OMC paid $48M in sweetenerson such bonds in
the past year (interest rate of 3.75%) to keep holders from
getting their money back.
OMCs stock has
risen lately to high $80s but is still $20 below
the $107 reached six years ago on Dec. 17, 1999. Its website
boasts 16 straight years of record results. Why has this
huge new ad medium is mobile marketing,
says Bear Stearns, which met with executives of WPP,
OMC and IPG in December. Mobile phone users (1.4 billion)
outnumber landline subscribers. Some 350 billion text messages
are exchanged monthly, 15% commercial in nature.
Michael Wolff says
reporters should admit when theyre snookered
and not pretend everything is rosy. We think hes right.
We were lied to flat
out by PRSA on its biggest story of the yearthe
cancellation of its printed One Source Directory in favor
of an online version.
This action, planned
all year by a committee headed by treasurer Rhoda Weiss,
was kept from the members and even most leaders but leaked
to us Oct. 5.
Queried, PRSA told us this was being considered when the
decision had actually been made. The next day, PRSA e-mailed
about 600 leaders saying publication of One Source had ceased.
How could you give us false information, we asked PRSAs
PR dept.? The answer was we couldnt possibly let you
scoop us with leaders on such a major story. In other words,
lying about One Source was justifiable.
The PRSA board also
pulled the rug out from under PR which had promised us
the usual audiotape of the Assembly. PR now tells us the
board wont let it give out the tape. It will be a
battle to get this tape which has a long debate on proxy-voting.
Almost any information from PRSA involves a battle.
PRSA Assembly members
were shocked when COO Catherine Bolton told them
Dec. 3 she was resigning as of Dec. 31, 2006. Why would
anyone resign a year in advance, they wondered? Sources
say the board wanted this decision announced much later.
The 2005 board was the most secretive ever and not prone
to revealing the inner workings of the Society.
We wonder if such
hardball tactics will continue in 2006. Incoming
PRSA president is Cheryl Procter-Rogers of the HBO unit
of Time Warner. TW is in the news these days trying to ward
off corporate raider Carl Icahn, who says he is tired of
TWs PR machine saying what a good job
management is doing. He wants a count of the PR pros at
TW and its units and the amount spent for outside PR. Ed
Adler is executive VP-CC at TW.
The weak PRSA board
virtually eliminated its own self by agreeing that
the five-member executive committee can serve as the flexible
extension of the full board. PRSA/Miami complained
in vain that this would make the other 12 directors eunuchs.
Awards were started to recognize PR campaigns
that involve interaction with the press and public (vs.
one-way messaging). Public discussion, availability of CEOs
and/or top execs for questioning are qualifications for