The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, Jan. 4, 2006, Page 1
ISSUES SECOND RFP.
The government agency that oversees Medicare and Medicaid
after splitting its sweeping PR and marketing communications
account into two parts in October has issued an RFP
for the second half of the work, including multimedia, education
efforts, media relations and grassroots outreach campaigns.
The Centers for Medicare
and Medicaid Services in October tapped a quintet of PR
and consulting firms, including Weber Shandwick and Deloitte,
for the first half of the work a robust contract
worth up to $32M over four years for research and communications
The new solicitation is
also for multiple firms from two to four and
is an indefinite quantity/indefinite delivery offering,
meaning the government selects from the group of winning
firms as needed.
The work includes consumer
communications campaigns, health and program-related messages
and materials, TV and radio spots and educational videos,
VNRs, earned media and press conference support, and grassroots
coalition building, among several tasks.
Incumbents for the work
before it was split were Ketchum, GCI Group, Ogilvy PR Worldwide
and Academy for Educational Development.
Jaime Galvez (jaime.gal[email protected]
) is contracting officer.
GOODE EXITS KELLOGG
Kimberly Goode, who joined Kellogg Co. in 04 in the
new role of VP of worldwide communications, has resigned
for a VP post at struggling auto industry supplier Visteon.
Goode, who is VP of corporate communications for Visteon,
will head internal and external communications, a role similar
to her Kellogg post.
Both companies are based in Michigan and Goode is a Detroit
native. She relocated from New Jersey last year, leaving
Prudential Financial for the top PR post at Kellogg.
Visteon, which was spun off from Ford in 2000, has been
hit by an earnings restatement and cost crunches from high
steel prices and labor costs. Ford, with its own problems,
bailed out the company in October by taking over 24 of its
Visteon lost $1.54 billion in 2004.
Goode was formerly director of communications for American
Express and headed global corporate relations for United
Airlines Galileo International unit.
She reports to chairman/CEO Mike Johnston at Visteon.
GOODYEAR TAPS COYNE
Goodyear Tire & Rubber has tapped Coyne PR as its primary
firm, following a review.
Goodyear had worked with GolinHarris on projects in the
past.Weber Shandwicks Chicago office and Manning Selvage
& Lee/New York were finalists for Akron, Ohio-based
Coyne is based in Parsippany, N.J.
They have the best across-the-board package for us,
Ed Markey, VP of PR and communications for Goodyear, told
ODwyers. At the end of the process, we
felt Coyne had the most to offer as far as strategy, tactics
and idea generation.
David Beals of Chicago-based search firm Jones Lundin Beals
advised the company on the review.
Goodyear, the No. 3 tiremaker, is in the midst of a five-year
restructuring plan. Sales topped $18B last year.
TWS BROPHY TO
Susan Brophy has exited Time Warner to lead Glover Park
Groups legislative affairs division. She had been
senior VP in the media conglomeratess global public
policy office in Washington, D.C.
Brophy served in the Clinton Administration as deputy director
of legislative affairs for five years. Before joining the
Clinton White House, she was chief-of-staff to former Colorado
Sen. Tim Wirth and administrative assistant to then Rep.
Byron Dorgan of North Dakota.
At Glover Park, Brophy is responsible for coalition management,
corporate positioning, issue advocacy and legislative strategy.
Most Requested Stories
Here are the top 15 stories of 05 based on page views
1. N.Y. Times VNR
Piece Old, Politics-Ridden March 15
2. Heads Should Roll in Ketchum-Williams Affair Jan.
3. Edelman Hires Redstate Blogger Sept. 21
4. VNR Firms Will Meet New Standards March 17
5. USAT: Ketchum Touts Education Law Jan. 7
6. Hughes Headed to State Dept. March 14
7. PR Braces for Grubman Show March 9
8. PR Firms Post Solid 04 Results March 7
9. Kotcher of Ketchum Avoids Press Jan. 13
10. Industry Responds to Iraq PR Pay for Play Dec.
11. PRSA Mishandled Conference Cancellation Oct.
12. Sloane Withdraws from Council of PR Firms Jan.
13. Katrina Ravages U.S. Sept. 1
14. Kwikken to Exit Euro RSCG Magnet Nov. 1
15. Corallo Reps Karl Rove Oct. 28
Edition, Jan. 4, 2006, Page 2
MEXICO TAPS ALLYN TO
President Vicente Fox of Mexico has turned once again to
Allyn & Co., the Dallas-based PR firm headed by Republican
consultant and former Bush adviser Rob Allyn, as the country
tries to stem the tide of what it sees as anti-immigration
policies harmful to the country and its expatriate citizens.
Mexicos foreign secretary, Luis Ernesto Derbez, said
the U.S. is bowing to xenophobic extremists
and called the legislation stupid.
Allyn, a top advisor for Mexican President Vicente Foxs
successful campaign to oust a 71-year ruling party in Mexico
in 2001, has also guided other political issues in the Caribbean
and Asia. He developed advertising for Bushs campaigns
for governor and the presidency.
Mexico is irate at a House measure, which passed last month,
authorizing a 700-mile, $8 billion wall to be built between
the U.S. and Mexico. Its hard to underestimate
the ill-feeling the proposal has generated in Mexico,
wrote Mark Stevenson in an Associated Press dispatch from
Mexico City. The House bill also drafts military and local
law enforcement to stem the tide of illegal immigrants and
requires companies to verify the legal status of their workers.
The Senate is expected to take up the legislation in February.
Mexico said it has hired Allyn for a contract in the high
six-figure range to improve its image and stem the immigration
Corporate clients of Allyn have included Wal-Mart and XM
Satellite Radio. It has an office in the Mexican Federal
The New York Times (Dec. 28) reported that Allyn is in
the cross hairs of conservatives for taking
on Mexico. Ive had friends say on this latest
one, should I congratulate you or extend condolences,
the 46-year-old Allyn told the Times.
A&C is part of Omnicoms Fleishman-Hillard.
IHOP SERVES PR ACCOUNT
IHOP has served its PR account to Los Angeles-based CarryOn
Communication. Cohn & Wolfe won the franchisers
last review in 2004 after Hill & Knowlton stepped aside.
There was no formal review for the new assignment. IHOP
was looking for a creative, mid-sized agency and CarryOn
came highly recommended, according to the firm. Senior VP
Claudia Bloom heads the account at CarryOn, which is focused
on consumer marketing and media relations as agency of record
for IHOPs 1,200-plus restaurants.
IHOPs chief marketing officer, Carolyn OKeefe,
had worked with Bloom when OKeefe was at Baskin-Robbins
Billings were not disclosed, but IHOPs last account
review was placed in the six-figure range.
In a statement, OKeefe praised CarryOns media
relations savvy, calling the firm a natural fit for
helping to grow the IHOP brand year-round. A key upcoming
promotion for the company is National Pancake Day on Feb.
IHOP is based in Glendale, Calif. It is the No. 3 diner
chain behind Dennys and Waffle House, according to
MILITARY STEPS UP PR
The U.S. military, under fire for some of its PR tactics
in Iraq, has enlisted military bloggers and is paying for
coverage and making donations to Iraqi TV stations, according
to a report in the Dec. 27 Washington Post.
The Army has given an Iraqi TV station $35K in equipment,
is building a new facility for $300K and pays $600 a week
[an Iraqi producer told the Post the amount was $1,000]
for a weekly TV show with a positive spin on U.S. efforts
in Iraq, according to the Post, which said the names of
the stations and cities are being withheld because of potential
danger to those involved.
The Post highlights the militarys struggle in countering
an increasingly media-savvy insurgency in Iraq.
The Army brought in software analyst Bill Roggio, author
of the military blog The Fourth Rail (www.billroggio.com),
which has been critical of media coverage of the war, to
cover military action from Iraqs tumultuous Anbar
The army is also distributing news releases to military
bloggers and groups like veterans associations in an apparent
effort to gain more favorable coverage.
Because he was not affiliated with a media organization,
Roggio could not be credentialed as a reporter until the
American Enterprise Institute stepped in to offer him an
affiliation, the Post reported.
STATE DEPT. PUTS HI
U.S. propaganda czar Karen Hughes has suspended Hi magazine,
which was supposed to put a positive spin on American life
for Arab youth.
The latest issue of the Arabic language monthly featured
Texas as the state of the month and had another
article about multigenerational families.
Hughes put the two-year-old Hi on hold because she wants
to evaluate whether the magazines annual $4.5M budget
is money well spent.
About 55,000 copies of Hi, which was free, circulated monthly
in the Arab World.
His website remains in operation.
FAUCHEUX JOINS LANDRIEUS
Ron Faucheux, who handled government affairs at the American
Institute of Architects, is joining Sen. Mary Landrieus
office as chief of staff.
He succeeds Norma Jane Sabiston, who left for a slot at
Marmillion & Co. (12/7 NL)
Faucheux, a former Louisiana state lawmaker, led AIAs
presentation at the Louisiana Recovery and Rebuilding Conference
in New Orleans in November.
He is a political consultant who managed more than 115
campaigns in 11 states, including former Louisiana Senator
John Breauxs first run for the House of Representatives
Faucheux, who has known Landrieu for 25 years, served as
publisher and editor at Campaigns & Elections for a
He says he joined the Democrats office to answer
a call to civic duty in the aftermath of the destruction
from Hurricanes Katrina and Rita.
Faucheux served in the Pelican States Congress with
Landrieu, and later became Louisianas Secretary of
Edition, Jan. 4, 2006, Page 3
DEFECTS TO POST.
Les Goodstein, president/COO of the New York Daily News,
has defected to News Corp., publisher of the News
archrival New York Post, as a senior VP.
The 28-year veteran of
the Daily News heads business development at NC and advise
the Post and other news divisions of the company. He reports
to Paul Carlucci, chairman and CEO of News America Marketing
and started work on Jan. 3. Goodstein joined the News in
1977 and moved up through its advertising ranks.
News Corp. claims the
Post to be the fastest growing newspaper in America.
KOPPEL: PR PROS OUTNUMBER
American democracy requires a vigilant press corps to get
past the hordes of PR people pushing good news and concealing
bad news, according to ABC veteran Ted Koppel, who appeared
on a Christmas edition of Meet the Press with
former NBC Nightly News anchor Tom Brokaw.
Koppel said he did research about 10 years ago that showed
3,000 accredited reporters in Washington, D.C., and about
10,000 PR people. The former Nightline anchor
estimates between 4-5,000 reporters today and 20,000 PR
The problem is that every organization, be it a governmental
organization, or be it a commercial organization, or an
entertainment organization, has got plenty of skilled men
and women who will make sure the news gets out when the
news is good, he said. The only kind of news
that they try to conceal is the bad news, and that's where
the American democracy really requires a vigilant press
corps and people who will ask tough questions as you [Tim
Russert] do every Sunday in this spot.
Koppel lamented the absence of solid debate in political
races because of polarization and mobilized PR machines
on each side of the aisle.
It just is impossible in this day and age for anybody
to speak his mind plainly and not be ripped to shreds by
some PR machine on the other side, he said.
Brokaw noted turbulent times for the press
in 2005, saying that one of the big stories of 2005 was
coverage of the New York Times and Washington Post in the
CIA leak story. He said the big after story
was about the Times and its internecine warfare within
its own newspaper and its own family, which has not yet
been resolved. Bob Woodward becoming a principal late
in the story brought scrutiny to the Post. So these
are turbulent times for the press, Brokaw said.
Further discussing the CIA leak scandal and anonymous sources,
Koppel pointed out that about 25 years ago the Post had
instructed its State Dept. reporter to walk out of spokesman
briefings that went on background, a kind of
protest that lasted only a week when no other media followed.
That is not only the meat and potatoes of the media,
it is also the meat and potatoes of the establishment in
this town, he said in defending anonymous sources.
Brokaw said the press has not done a good job of connecting
itself to the public that it claims to serve.
NEW FITNESS MAG TO DEBUT.
Canusa Publishing Group, which created bodybuilding's flagship
magazine MuscleMag International in 1975, launched Maximum
Fitness on January 3 in an effort to provide a no-nonsense
guide to fitness.
CPG noted many health and fitness titles are drifting into
the lifestyle category. The bimonthly MF is aimed at offering
current information on training, nutrition, health and sports
Retail price is $4.99 and Comag Marketing Group will distribute
the publication at outlets like Wal-Mart, Barnes & Noble
and 7-Eleven. Initial run is 200K with advertisers including
Muscle Marketing, Now Foods and Instone.
Matt Nichols, a veteran of Canadian Sports Fishing and
The Hockey News, heads the new magazines editorial
team. Bob Kennedy is publisher.
BEWKES NAMED PREZ AT
Jeffrey Bewkes, 53, has been named president of Time Warner,
putting him to line to succeed CEO Dick Parsons when his
contract is up in 08.
He had been Parsons co-deputy with Don Logan, the
magazine pro who is stepping down from day-to-day management.
The 61-year-old Logan will serve as a consultant and non-executive
chairman of TW Cable.
Bewkes contract states that he is to be named No.
2 upon Logans retirement, or be free to pursue opportunities
He has been running TWs network and entertainment
groups including HBO, Warner Brothers and New Line Cinema.
WDC Spreads Faith
News to MSM.
WDC Media, the Stonyford, Cal.-based firm that offers PR
with a higher purpose, has launched an online newswire
to deliver press releases from churches and faith-based
businesses to the mainstream media.
The newswire is intended to impact the world for
the kingdom of God through the medium of news and mass media
communications, said Susan Zahn, founder of WDC. She
called news one of the most untapped and misunderstood
Christian mission fields in the world.
WDC says its newswire is powered by Pims, CCN Matthews
and US Distribute, and has more than 300,000 media contacts.
List Logix manages the software and database. The newswire
is fed to Google News.
New York PR counselor Mike Paul gave the religious newswire
a big thumbs-up via a Dec. 27 Internet piece in The Christian
Post. He called the newswire an "extremely powerful
tool for Christ. And if we don't use it, then our faith
is not strong."
WDC is the firm for Trinity Broadcast Network, which bills
itself as Americas most watched faith channel.
WDC stands for White Dove Communications.
Zahn also is drumming up publicity for the Ten Commandments
Commission, which will observe the first Ten Commandments
Day on Feb. 6.
(Media news continued
on next page)
Edition, Jan. 4, 2006, Page 4
PUBLISHER REACH DEAL.
The Hershey Company and Simon & Schuster have settled
a dust-up over the publication of a book about Milton Hershey
which bears the image of a Hershey bar on its cover.
S&S has agreed to
add a statement to the book's cover expressing that it is
not authorized by The Hershey Co. A similar disclaimer has
been added by online retailers selling the book, "Hershey:
Milton S. Hershey's Extraordinary Life of Wealth, Empire
and Utopian Dreams."
The Hershey Co. filed
a civil suit on Dec. 16 alleging unauthorized use of the
E&P RAPS YOUTH JOURNALISM
Editor & Publisher says the newspaper industry has adopted
W.C. Fields (Go Away Kid, You Bother Me) as
its model by killing programs designed to lure young people
The January magazine singled out the Los Angeles Times
for axing its Student Journalism Program aimed
at high school and college students and Knight Ridder for
chopping its 2006 Minority Scholars Program
for high schoolers.
Young reporters, meanwhile, have been laid off in droves
by newspapers throughout the country.
E&P says its hard enough to attract people to
a field noted for dreadful salaries and hit-or-miss
career training that recalls Middle Ages apprenticeships
and certain unemployment if newspapers dont hit the
margins demanded by their corporate masters.
It appears that newspapers are willing to shut down
their pipelines for their future employees, says E&P.
The magazine also takes the industry to task for failing
to mount an aggressive outreach effort to young people.
Only 39 percent of people aged 18 to 24 read a newspaper
daily. That is down from 73 percent in 1971.
Other than the launch of Redeye in Chicago and Quick in
Dallas, E&P says about the only thing papers have
done in recent times to attract young people is to add Sudoku
to their funny pages.
Wendell Rawls, Jr.,
former editor for the Atlanta Journal-Constitution and southern
bureau chief for the New York Times, has been named managing
director of The Center
for Public Integrity, the Washington, D.C., non-profit
which researches political campaigns and finances.
Rawls has headed the Centers International Consortium
of Investigative Journalists since August 2005. He heads
all editorial and publishing operations in the new post.
Rawls won a Pulitzer Prize for investigative journalism
in 1977 while reporting for the Philadelphia Inquirer.
staffers have taken a buyout offer from the Boston
Globe, including influential political columnist Tom Oliphant,
business columnist Charles Stein and longtime obit writer
semiconductor editor and former executive editor for EE
Times, has been named executive editor of EDN
magazine, a Reed Business Information publication
which targets design engineers and engineering managers.
He was formerly editorial director and publisher of CMPs
ISD Magazine and earlier was a senior editor of Computer
was promoted to editor of EE Times, which is published by
CMP. Mannion was executive editor. He was previously communications
editor at Electronic Design and is an Irish-trained electronic
The Chicago Sun-Times
reported a 21 percent drop in average paid circulation to
382,796 for the six-month period ended March.
The audited report is the first for the paper since it
acknowledged inflating its figures during the summer of
The Sun-Times is owned by scandal-plagued Hollinger Inc.
The companys PR firm, Kekst & Co., handled media
inquiries about the new circulation figures.
A course on pranks
and social activism at St. Mary's College in California
distributed a bogus news release to the Associated Press
and several newspapers touting the opening a fictional bar.
A Contra Costa Times reporter spent several hours researching
the non-existent bar, said the paper, which ran an item
on the hoax. No news entities covered the fictional event.
The courses teacher Ray Beldner told the Times he
wanted to teach students how to bring issues to the public
eye using creative methods and called the endeavors serious-minded
pranks and not "goofing around."
an online magazine, has re-launched with a new address,
www.TCSDaily.comm, to reflect its coverage of technology,
commerce and society. TCS reports about 500K unique visitors/month.
A court has ruled
that Sylvester Stallone can continue to produce his
fitness magazine Sly, despite a $1M legal suit from an Internet
shoe fetish magazine of the same name. Stallones mag,
published by American Media, is evaluating its future after
four issues, according to the Associated Press.
has extended free use of its digital archives to include
the past 60 days of content, up from its previous policy
of two weeks.
The great majority of requests for archives is for
content that has appeared in the last 30-60 days,
said CEO/publisher Caroline Little in a statement. Part
of the impact of blogs and other sites that link to us is
that information stays current and part of the national
conversation for a longer time. People should be able to
access that information easily and without charge.
The sites policy for paid archives, which date back
to 1877, remains unchanged.
Edition, Jan. 4, 2006,
OF PR FIRMS
ENVIRONICS CHECK IN AT FAIRMONT.
Citigate Sard Verbinnen and Environics Communications are
handling media for Fairmont Hotels and Resorts, which faces
a partial takeover bid by a group led by Carl Icahn.
Icahn group owns about 10 percent of the Toronto-based chain
of 88 luxury properties, and seeks to acquire a 51 percent
controlling stake. The goal is to sell Fairmont to a larger
has named a four-member special committee of independent
directors to consider the Icahn offer. It also retained
financial advisors including UBS Investment Bank.
Daniel Gagnier handles U.S. media for Fairmont, while Environics'
Bruce MacLellan fields Canadian inquiries from his Toronto
meanwhile, has stepped up pressure on Time Warner CEO Dick
Parsons, ripping his plan to sell a five percent stake of
AOL to Google as a disaster.
The financier vows a proxy fight, contending that TW should
be carved into separate companies.
REPS UNIVERSITY OF JOHANNESBURG.
Ruder Finn has been hired by the University of Johannesburg
to build partnerships with academic centers in the U.S.
The one-year-old UoJ was
formed via the merger of Rand Africaans University and the
Tecknikon Witwatersrand vocational school as a symbol of
the new South Africa. The merger was part of
the government's effort to remedy the educational school
which favored whites in the former apartheid system.
Jimmy Ellis, director
of international relations at UoJ, cited RF's knowledge
of South African's culture gained via its work for South
U.S. District Court Judge Gladys Kessler has set
a May 30, 06 trial date to hear EAW Groups breach
of contract suit filed against the Government of Gambia.
The pretrial conference is slated for April 11. EAW CEO
John Aycoth is seeking to recoup $500K in fees plus interest
from Feb. 02 from the Gambians that he claims his
company is owed for D.C. representation. Gambia claims EAW's
work did not measure up, though the western African nation
renewed the firms contract. ... PR
counselor Mike Paul launched a blog on reputation
management called The Reputation Doctor at www.mikepaulblog.com/blog/.
Top three reputations in crisis for 2005 are
the U.S., Michael Jackson and FEMA, according to Paul. ...
Hermanoff & Associates, a 20-year-old PR firm based
in Farmington Hills, Mich., has aligned with the WorldCom
PR Group, a network of independent firms worldwide.
... MarketingFX Pty.
Limited, a high-tech firm based in Sydney, Australia,
has joined the GlobalFluency
network as a member agency. GF was founded by Neale-May
& Partners and includes 41 firms across 70 countries.
... Brady Marketing
Group, Menomonee Falls, Wisc., has aligned with Punta
Gorda, Fla.-based Falkenstein & Associates to add a
nutrition and food capability to the firms offerings.
New York, and The Bohle Co., Los Angeles/Wizards of the
Coast, part of Hasbro, for PR to support its two flagship
brands, Dungeons & Dragons and Magic: The Gathering.
Hunter is AOR for D&D and Wizards publishing division.
Bohle is AOR for the Magic card game and Magic Online.
Brooklyn, N.Y./ACLynn Collection, custom handbags and accessories,
and The Sanctuary, Hudson Valley luxury development.
Totowa, N.J./Michael C. Fina, corporate employee recognition
programs, as AOR for PR.
Group, Atlanta/ TRX,
transaction processing and data integration services for
the travel industry, and Marketworks, formerly Auctionworks,
a selling portal for companies with excess inventories.
TRX has just emerged from a 10-month quiet period following
its initial public offering.
OConnell & Goldberg,
Hollywood, Fla./ Fontainebleau Resorts and EPIC Residences
& Hotel, condo development, for PR.
Chicago/Weber Grill Restaurant, for integrated marketing
initially focused on PR and research. The Chicago area contains
four of the eateries established by the well-known grill
Cleveland/Agile Technologies, for a national branding campaign
to include advertising, PR and sales collateral.
Cleveland/Anisfield-Wolf Book Awards; Del Webb, adult communities,
for regional PR; Emerson Ceiling Fans, for media relations
and press materials; a literacy collaborative, not yet named,
composed of The Cleveland Foundation, The George Gund Foundation
and the Martha Holden Jennings Foundation, for identity
development and public outreach; Maltz Museum of Jewish
Heritage, for ongoing comms., and Office Products Group,
sales/marketing materials, direct marketing and media relations.
St. Louis/Nutra Pharma Corp, biotech holding company focused
on HIV and multiple sclerosis treatments, for a PR and shareholder
East Lansing, Mich./Citizens Research Council of Michigan,
not-for-profit, non-partisan public affairs research group,
for marketing communications work to support a goal of raising
$14M over the next five years.
Minneapolis/Upsher-Smith Laboratories, pharmaceutical and
cosmetics maker, for national product PR and corporate comms.
Los Angeles/Stewart Partners, legislative/public affairs
firm, for PR.
The Investor Relations Co. is based in Des Plaines, Ill.,
not Quincy, Ill., as the 12/21 New Accounts column indicated.
Edition, Jan, 4, 2006, Page 6
GIVES CEO REINS TO TAMRAZ.
Cathy Tamraz, who joined Business Wire in 1979 as a news
clerk in San Francisco and rose to become president in 2003,
has been named CEO of the company.
Lokey, the newswires founder and chairman who was
CEO, credited Tamraz as a primary mover behind
the companys international expansion and strong gains
who received a standing ovation at the company's international
sales meeting this month when her appointment was announced,
oversaw the expansion of BW offices in London, Brussels,
Paris, Frankfurt, Tokyo and Sydney.
led the companys push to meet disclosure requirements
for European countries and is currently guiding preparations
for the January 2007 adoption of the European Unions
Transparency Obligations Directive, a sweeping effort to
foster more disclosure and introduce quarterly reports among
publicly traded companies across Europe.
Tamraz has also led BWs XBRL efforts toward a global
financial reporting format.
double-digit growth in 2005 [BW is privately
held], the company also promoted three senior executives
to executive VPs Gregg Castano, global sales; Phyllis
Dantuono, national bureaus, and Michael Lissauer, marketing
and business strategy.
WANTS CLIPPING SERVICE.
NASA is soliciting proposals for a clipping service to review
each days major stories for administrator Michael
Griffin, key staff and its field centers.
The space agency wants
a company to produce an electronic news document and clips
package summarizing daily news relating to NASA, aerospace,
earth science and space-related news.
The information must be made available online for other
NASA staff to access.
The service is to be delivered
each weekday by 7 a.m., with Monday's edition covering the
A five-year contract is
NASA is accepting proposals
online at http://prod.nais.nasa.gov/cgi-bin/nais/link_syp.cgi
through January 4.
MOST PLAN BONUSES, RAISES.
Several firms planned to give bonuses and raises in 05,
according to a year-end survey of 25 mid-to-large PR firms
The average bonus was
set to be 8.8 percent, while the average raise was around
7.3 percent. SGP queried 28 firms ranging in size from $1M
to $10M, with 25 responding.
Respondents said average
billing rate would increase 5.9 percent in the new year.
Range of bonuses reported
was between 3 and 20 percent, while salaries were between
3 and 15 percent. Billing hikes were reported from 2 to
SGP advises PR firms on
mergers and acquisitions and other operational services.
ONeill, director of worldwide communications
and marketing for Interpublics sports marketing unit
Octagon Worldwide, to Burson-Marsteller, part of WPP Group,
as chairman of its U.S. brand marketing practice. He reports
to vice chairman and U.S. CEO Ken Rietz. Previously, he
was VP of global marketing comms. for Mastercard International
and earlier was a reporter for WBAI Radio in New York.
Kimball, corporate comms. exec for Creative Artists
Agency, to Krupp Communications, New York, as senior VP,
a new post overseeing media relations, marketing, lecture
and event management. She was formerly director of PR for
Turner Networks Television (TNT network).
Gallart, segment marketing manager for Becton Dickinson
and Co., to The Animal Medical Center, New York, as marketing/communications
director, a new post at the non-profit animal hospital.
Richmond, marketing services manager at Kelley Habib
John Integrated Marketing, to Catalyst, Inc., Warwick, R.I.,
as a senior A/S overseeing the firms industrial and
medical device clients. Earlier, she was on the client side
at Stratus Technologies.
Keane, assistant secretary of public affairs for
the U.S. Dept. of Health and Human Services, to the American
Beverage Association, Washington, D.C., as senior VP for
communications. He was formerly deputy chief of staff to
then-Wisconsin Gov. Tommy Thompson, who later served as
Secretary of HHS.
Tilton, who worked at Burson-Marstellers Direct
Impact unit and held posts as a U.S. House staffer, to Americas
Health Insurance Plans, Washington, D.C., as deputy director
of strategic communications.
Garcia, previously with Ruder Finn and KPMG, to CRT/tanaka,
Richmond, Va., as a senior A/E.
Hicks, former manager of communications and public
affairs for Rohm and Hass Co.s Louisville, Ky., operation,
to the Institute for Crisis Management, based in Louisville,
as a senior consultant. He previously held PR posts with
Westinghouse Hanford/Rockwell International, Boise Cascade
and Morrison-Knudsen Co.
Vandersande, president/CEO of Mountain Province Diamonds,
to Viaspace Inc., Pasadena Calif., as director of communications.
The company aims to transform space and defense technology
from NASA and the Pentagon into hardware and software services.
Citelli, president of @Sales & Marketing, to
HWH PR/New Media, as VP and GM of its Redwood City, Calif.,
Piercey, PR representative for the non-profit American
Council on Exercise, to JWalcher Communications, San Diego,
Calif. She was previously an A/C for Boasberg Wheeler Comms.
in Kansas City.
Lisa Zone to VP, Dix &
Eaton, Cleveland. She joined the firm in 1999.
Edition, Jan. 4, 2006, Page 7
PROS: BRING BACK GIMMICKS.
A panel of seasoned Hollywood publicists talked about the
golden days of PR when gimmicks and tricks helped shape
the profession during a legends session put
together by the Entertainment Publicists Professional Society
in Beverly Hills last month.
been fired by 500 stars, said Jay Bernstein, who made
his mark as a publicist for Farrah Fawcett, William Shatner
and Michael Jackson to name a few luminaries.
I got my start, we were called press agents
and we had to do stunts to get the medias attention,
said Lee Solters, who is observing his 66th year as a publicist.
at Harry Horwitz agency in New York, Solters did PR
for some of the biggest shows on Broadway. He repped Guys
& Dolls, My Fair Lady, The King
& I, and Death of a Salesman.
is a big believer in gimmicks. He drummed up publicity to
get Miss Piggy nominated for an Oscar to promote the Muppet
TV show, and once got arrested for buying tickets for a
bunch of dogs to watch Its a Dogs Life.
Luckily for Solters, the judge was a dog lover and let
us go, though the movie never made it.
Seltzer, who broke in during the 30s at Fox, recalled
when Erroll Flynn gave him the key to his dressing room.
used to have fun with the media, he said.
is the greatest teacher, said Jerry Pam, who gained his
fame when he introduced two Beatles movies, A Hard
Days Night and Help to the American
public in the 60s.
doesnt seem to be a place to learn PR, he said.
At MGM, we had to know how to write and we had to
go through such a rigorous course of writing a pitch. Out
of 100 motion pictures, not one did we know what the campaign
was going to be.
EXITS BEN & JERRYS.
Chrystie Heimert, director of PR for socially conscious
ice cream brand Ben & Jerry's, has left for a new PR
post at Seventh Generation, a marketer of "green"
cleaning and personal care products. Both companies are
based in Vermont.
Heimert was with B&J
for six years serving as the company's primary spokesperson.
At SG, she takes the title of director of communications
reporting to the company's president and "chief responsibility
officer," Jeffrey Hollender.
SG, which makes environmentally
friendly products from light bulbs to laundry supplies,
has outsourced PR to Warner Communications in recent years.
Sales in 2003 were estimated to be $25M, according to Hoover's.
Heimert said she enjoyed
her time at B&J but was looking for a new challenge.
She was previously director of PR for Farnam Companies,
a pesticide maker in Phoenix, Ariz.
Ben & Jerrys
has hired Maree Gaetani (formerly of Vermont's Gardner's
Supply Co.) as the company's new director of public elations,
as PR is known within B&J's.
GUIDES INTELLIGENT PR.
Baltimore-based Sawmill Marketing PR guided media relations
for Philadelphia law firm Pepper Hamilton through its landmark
court victory in the closely watched Pennsylvania Intelligent
Design case decided last month.
A U.S. District Court
judge ruled on Dec. 20 that a Keystone State school district
cant require teaching of the belief that the universe
was created by an intelligent designer because
it violates the separation of church and state outlined
in the First Amendment.
Pepper Hamilton teamed
with the ACLU in representing the plaintiffs in the case
a group of parents who sued the Dover, Pa., school
board for requiring ID be presented as an alternative to
the scientific theory of evolution.
Sawmill provided media
training before the trial and ongoing PR through the decision.
The firm is currently arranging follow-up stories about
Susan Anthony and Jeff
Davis, both PR veterans of Carton Donofrio Partners, head
PLAYS DELRAY BEACH.
Regan Communications will handle the Delray Beach International
Tennis Championship that is slated to kick off Jan. 30 and
run through Feb. 5. The tournament will feature defending
champ Xavier Malisse, runner-up Jiri Novak plus headliners
James Blake, Mardy Fish and Germanys Tommy Haas.
The Boston-based firms
Jupiter, Fla., office will service the account. That outpost
is headed by native Floridian Jennifer Cornella. She handles
media relations for RCs Sunshine State clients that
include Fort Lauderdale Country Club, Legal Sea Food and
Premier Properties of South Florida.
RCs deputy general
manager for news operations, Jim Borghesani will assist
Cornella. The former Patriot Ledger (Quincy, Mass.) reporter
is RCs crisis manager. He served as director of communications
for the Bay States governor office in the days following
9/11. RC has sports expertise gained from work for the New
England Patriots, Boston Celtics and New Balance footwear.
BC founder George Regan
says he runs New Englands biggest independent PR firm.
The former spokesperson for Boston Mayor Kevin White set
up RC in `84.
TAPS HANVIK AS GM FOR TWIN CITIES.
Fleishman-Hillard has wrapped up a four-month search for
a general manager to lead its Twin Cities operation. The
firm has promoted senior VP Robert Hanvik to partner/GM
of its Minneapolis/St. Paul outpost.
F-H chairman and CEO John
Graham said the firm also interviewed candidates outside
of the firm, but he said the decision on Hanvik was ultimately
Frank Parisi stepped down
in August as GM after four years with the firm, but remains
a senior counselor.
Hanvik, a Minnesota native,
joined F-H in March from Medtronic to head the firms
Edition, Jan. 4,
2006, Page 8
of the benefits of the Internet is that polls are not needed
to find out what readers are interested in. Every click
on a story is counted.
was by far the most accessed story on the O'Dwyer website
in 2005, taking four of the top five places.
Getting the most hits
was a page one New York Times article on the Bush Administrations
use of VNRs in the Iraq war; Ketchum's work for the Dept.
of Education ($240K contract with Williams), and Ketchum's
VNRs for Medicare (in which the word "reporting"
was used by its commentators).
No. 2 was a web editorial
headlined: Heads Should Roll in Ketchum/Williams Affair.
No. 3 was VNR Firms
Will Meet New Standards, meaning the PR and VNR industries
want a solution to the issue of on-air identification of
Lizzie Grubman, the PR
ex-con who got her own TV show, was the seventh most popular
An editorial titled PRSA
Mishandled Miami Conference Cancellation, was No.
11. A crisis quickly reveals PR skills (or lack of them).
The No. 1 accessed
story in December was on the Pentagon's pay for play
activities in Iraq. The story, titled Pentagon Pay
for Play PR Pros Sound Off, drew 10,000+ words
of comment by a dozen concerned PR pros.
No. 2 in interest was Catherine Bolton announcing she would
leave her $300K+ COO post at PRSA as of Dec. 31, 2006. Why
was she giving notice of her resignation 13 months in advance?!
No. 3 in December was Fraser Seitels column on 2005
PR Winners and Sinners. Winners included Martha
Stewart and Beth Holloway-Twitty (whose daughter disappeared
in Aruba) while losers were Presidential PR advisor Karen
Hughes, Michael Scanlon (PR person for Tom DeLay), Ketchum,
and TV talk show titans Bill OReilly and
Secrecy has surrounded
the PR firms involved in the Pentagons pay-for-play
activities, but those walls are starting to crumble.
James Bamford wrote an exhaustive piece on John Rendon
for the Nov. 17, 2005 Rolling Stone, becoming the first
reporter to interview him in years.
Rendon, 56, was initially a Democrat. He has had assignments
in 91 countries since 1980, being involved in every war
Born in New Jersey, he was an opponent of the Vietnam War,
campaigning for Senator George McGovern. He rose to executive
director of the Democratic National Committee and managed
Jimmy Carter's supporters at the 1980 national convention.
When Carter lost, Rendon opened a firm with his brother,
Rick, that helped elect John Kerry to the Senate in 1984.
The firm switched to the Republicans in 1989 after the election
of President George H.W. Bush. First job was building opposition
to General Manuel Noriega in Panama. Rendon told Bamford
he is usually up at 3 a.m. digesting news from the web,
newspapers and other sources. Bamford says Rendon has a
high level of clearance to read government documents, but
Rendon said it's no better than that given to thousands
of other contractors for the Dept. of Defense. His hourly
rate is $311.26, say CIA/Pentagon contracts.
a 30-year-old U.K. native whose Lincoln Group has
a $100M Pentagon contract, was skewered by the Dec. 19 Independent
of the U.K. which claims Bailey has no PR experience.
The Lincoln title comes from Lincoln College
of Oxford, from which Bailey (formerly Yusefovich
says the Independent) graduated in 1997 with an MA in economics
and management. He seems to have spent most of his time
working at hedge funds, says the paper, which interviewed
Armed with astute business and social skills, Bailey became
co-chair of the New York chapter of Lead21, a group of young
Republicans. He moved to D.C. where he hosted parties for
congressional staffers and reporters.
A partner is Paige Craig, 31, former U.S. Marine who served
in Iraq. Newsweeks Jonathan Alter, whose phone calls
to Lincoln were ignored, called Bailey "a fop"
who helped run the 2004 Republican convention and who "put
a bunch of Bush campaign hacks on the gravy train, finagled
security clearances, then assigned them to corrupt the Iraqi
A popular story on
the ODwyer website in December told of Michael
Wolffs article in Vanity Fair in which he claimed
the military practiced obstructionist PR in
Iraq. In the same vein is a lament by Ted Koppel that too
many PR people are blocking the news flow in Washington,
What has happened is that many former PR pros have morphed
into lobbyists, operating mainly behind the scenes. The
Jack Abramoff scandal will out many of these
activities in the coming year.
What is the common, day-in and day-out of experience of
reporters with PR pros?
U.K. journalist Brett
Arends, who joined the Boston Herald this year, wrote
July 10 that he was shocked that U.S. PR pros take four
days to return calls and are often unable to confirm basic
facts. They actually seem affronted if they ever have
to talk to the press, he wrote. Some companies employ
whole teams of apparent mutes, he added, who
could easily be replaced with a Radio Shack answering
machine. Many U.S. PR pros, he said, are simply
incapable of co-operating with any story they didn't originate
... call them with an original question and they go to pieces.
To combat such blockage and secrecy
charges, we propose that CEOs in 2006 institute an Open
Mike one afternoon each week in which reporters can
make unscreened calls to them, presenting questions and
making observations. CEOs could give immediate responses
or make formal replies later.