The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, Jan. 18, 2006, Page 1
REGION ISSUES CLEAN AIR RFP.
The Houston-Galveston Area Council, armed with $450K
in federal money, has issued an RFP for a PR firm
to guide its clean air initiatives.
The Council, which
oversees 13 counties and 5.4 million people in the
region, wants a firm to develop a strategic
and aggressive PR campaign to promote its Clean
Cities/Clean Vehicles Program and other clean air
efforts. The work targets the public, businesses,
industries and governmental entities.
Under the 1990 Clean
Air Act, the region has until 2009 to reduce certain
ozone-harming emissions or it will face losing $1
billion in federal transportation subsidies. It has
five programs in place to meet federal standards.
A second key element
of the campaign is to develop a PSA and marketing
campaign to promote the regions Commute Solutions
Program, promoting carpooling and telecommuting for
businesses and consumers. Events, seminars and press
conference planning are part of that assignment.
First year budget
is $562K ($450K from federal coffers, $112K local).
Fifteen of the 100
potential points in the firm evaluation go toward
having a local presence in the Houston-Galveston area.
A copy of the RFP
has been posted on the Councils website. A separate
RFP has been issued for advertising. Proposals are
due Jan. 31.
MATTIA HEADS COKE
Tom Mattia, VP of global communications for EDS, plans
to pop over to The Coca-Cola Co. as director of worldwide
public affairs and communications.
Mattia, who starts work on February 1 and will be
based in Cokes home of Atlanta, is slated to
be recommended by CEO Neville Isdell for senior VP
status at the companys February board meeting.
Clyde Tuggle, who held the director post as a senior
VP and a 16-year veteran of the company, was named
president of Russia, Ukraine and Belarus for Coca-Cola.
Mattia had been with EDS since 2000 and earlier held
top PA posts at Ford Motor Company and various posts
in ten years at IBM. His agency experience includes
GCI Jennings (chief operating officer) and Hill &
Knowlton (head of Asian operations).
Following Mattias departure, EDS has promoted
Jeff Baum to VP of global communications, effective
immediately. Baum, 43, joined EDS in 2000 after serving
as director of financial media relations for Lucent
ASG SHUTS DOWN.
Alexander Strategy Group, one of Washingtons
top lobbying and public affairs firms, will shut down
because of the negative press about its connections
to Jack Abramoff and former House Majority Leader
Tom DeLay, who has been indicted.
Ed Buckham, who was DeLays chief of staff,
told the Washington Post that the firm was
fatally damaged by publicity from the
federal probe of Abramoff.
The lobbying firm was hurt by DeLays decision
to not try to regain his leadership post. ASG and
Buckham were known to be gatekeepers to
Delay for clients.
ASG had $8M in 05 revenues, according to the
National Journal. It represented 70 companies
and organizations such as Pharmaceutical Research
and Manufacturers of America, Microsoft and Fannie
The U.S. Army has hired Manning Selvage & Lee
to do outreach to pro-military bloggers, Jud Branam,
managing director of Haas MS&L, told ODwyers.
Branam said he could not go into any detail about
the work. He would only confirm that the Detroit office
was recently hired by the military.
A Haas MS&L e-mail sent to bloggers says the
Army is interested in testing a new outlet for
public information. The Army promises exclusive
editorial content on selected issues.
The blogs are viewed as a way to distribute good
news about Iraq stories.
Defense Secretary Donald Rumsfeld believes stories
about progress in Iraq are largely missing from the
LOOMS OVER PRSA COO.
A fierce political battle is shaping up at PRSA centered
around the search for a COO to replace Catherine Bolton,
who is leaving Dec. 31, 2006.
The PRSA board, wasting no time after Bolton announced
her resignation last month, named seven members to
a search committee.
A key issue is whether a PR or association professional
will be sought. This was debated when the last COO
search took place in 1993.
An issue that has resurfaced is whether students
from any college can join PRSA.
Currently only those from 270 colleges approved
by PRSA can join the PRSSA student unit. Backers of
the 2002 at-large student proposal want it brought
(continued on page
Edition, Jan. 18, 2006, Page 2
GE SPENT $122M+
TO FIGHT CLEAN-UP.
General Electric spent more than $122M for PR, lobbying
and lawyer fees from `90 to `05 in its effort to fight
demands that it clean up three contaminated polychlorinated
biphenyl (PCBs) sites.
The company released that information in response
to a shareholder request, and in an apparent
effort to sidestep a messy showdown with environmental
activists at its annual meeting.
The Tri-State Coalition for Responsible Investment
had planned to sponsor a shareholder resolution asking
for the PR numbers at that meeting. The group on Jan.
10 agreed to drop the measure. The resolution last
year received support from 27.4 percent of GEs
A confrontation with the Coalition over PCBs would
have been a dicey situation for GE CEO Jeff Immelt,
who is positioning the conglomerate as a leader in
environmental health and safety.
Patricia Daly, executive director of the group, said
GE deserves credit for finally coming clean
about the costs of its stalling tactics on PCB contamination.
Cathy Rowan, corporate responsibility coordinator
at the Maryknoll Sisters, called GEs disclosure
of expenditures an important step towards greater
transparency and accountability on the part of GE
to all its stakeholders.
The GE sites include a 200-mile stretch of the Hudson
River (the nations biggest Superfund site),
Housatonic River (Pittsfield, MA) and a transformer
facility (Rome, GA). The company spent $86.6M for
legal fees, $33.4M for PR and $2.1M for govt
GEs total outlays at the sites, including site
investigation & remediation, government fees,
staff overhead and scientific research, clocked in
Daly said that cash trove would have gone a
long, long way in cleaning up the problem if so much
of that money had not been wasted on PR, lobbying
and courtroom delaying tactics.
AS CONTRACT EXPIRES.
Maura FitzGerald, 56, is exiting her Boston-based
firm to pursue personal interests and
the shop is being folded into Fleishman-Hillard. She
sold the Boston-based high-tech firm to Omnicom in
Richard Kline, F-Hs regional president, is
coordinating the integration of the FitzGerald brand
with its other high-tech units such as Lois Paul &
Partners and High Road Communications. There
are no plans to make any changes at FitzGerald,
Kline told ODwyers. Theres also
no plan to replace FitzGerald, as Kline will oversee
FitzGerald founded the firm a dozen years ago. Her
contract expired, and she decided not to re-up, according
to Candace Quackenbos, a FC spokesperson. She said
the FC name will continue.
The shop had $21.4M in fees and 180 staffers in 2000,
the last year that it provided financial data to ODwyers.
Kline declined to give the current number of staffers
or fee income because of Sarbanes-Oxley restrictions.
SIX FLAGS OPENS
IN NEW YORK.
Six Flags, the Oklahoma City-based theme park operator
that was taken over by Washington Redskins owner Dan
Snyder in November, has opened an entertainment and
marketing unit in New York.
The office is responsible for in-park entertainment,
PR, advertising, licensing and promotions.
Mike Antinoro, an ESPN veteran, leads the operation
as executive VP. He is credited with developing the
World Series of Poker franchise.
Antinoro is joined by Angelina Vieira and Wendy Goldberg.
Vieira was president of Bugaboo, and launched the
Bugaboo Frog stroller in the U.S. She also worked
at Wieden & Kennedy, handling Nike, Microsoft,
ESPN and Krispy Kreme.
Goldberg takes the senior VP-communications post.
She is a veteran of America Online.
Snyder is the former owner of Arnold Communications,
which he sold to Frances Havas.
He installed ESPN executive VP Mark Shapiro as Six
Flags president in December replacing Kieran Burke.
Snyder supporters former Congressman Jack Kemp, filmmaker
Harvey Weinstein and brand consultant Michael Kassan
were elected to Six Flags board.
Joele Frank, Wilkinson, Brimmer Katcher is the companys
PR firm. The company has put its ad account under
review. Doner is the incumbent.
SC GUIDES BAIN
THROUGH TI BUYOUT.
Stanton Crenshaw represented Bain Capital in the private
equity funds $3 billion purchase of Texas Instruments
sensors and controls division.
Alex Stanton, president of New York-based SC, noted
the deal is one of the first large leveraged buyout
deals of 2006 and drew a lot of attention globally
as a major technology industry buyout.
The deal was announced on Jan. 9 for the TI unit,
which engineers sensors and controls for markets from
appliances to aircraft. Revenue exceeds $1B/year and
the division staffs about 5,400.
The buyout is expected to be completed in the first
half of 2006, contingent on regulatory approval.
Aaron Kwittken, who exited the CEO slot at Euro RSCG
Magnet for lifestyle reasons in November,
The 35-year-old PR wunderkind is offering corporate
reputation management, buzz marketing
and executive communications training at Kwittken
& Co. on Lexington Ave. in New York. He is joined
by Jason Schlossberg, a seven-year Magnet employee
who has counseled Yahoo!, Weight Watchers, Towers
Perrin and Mercedes Benz.
Schlossberg, president at K&C, publicized Euro
RSCGs research on the emergence of metrosexuals.
Kwittken, a veteran of Capitoline/Manning, Selvage
& Lee, Ketchum, Fleishman-Hillard, GCI Group and
Middleberg, can be reached at 212/551-7914.
Kwittken told ODwyers he has 10 staffers
and a handful of clients.
Edition, Jan. 18, 2006, Page 3
DROPS PAY MODEL FOR BIZ PUBS.
Time Inc. has dropped a pay model for its business
magazines' websites and combined with sister unit
CNN to merge content into a business news portal under
the umbrella of CNNmoney.com.
With the move, Time
Inc. has dropped the pay model for the websites of
Fortune, Fortune Small Business, Business
2.0 and Money.
previously included only CNN and Money magazine
content. The portal was re-launched on Jan. 9.
Time Inc. said the
combined editorial resources, including CNN's newsrooms
worldwide, CNN-branded video, and exclusive and print
content from the magazines' writers, makes the site
the "most comprehensive" business news site
on the Net.
Time Inc. plans
an online, print and TV ad campaign to drum up readers
Oversight for the
portal falls to Vivek Shah, president of digital publishing,
Chris Peacock, editor, Greg Schwartz, VP of sales,
and Joelle Andersen, marketing director.
MSLO PLANS NEW
WOMEN'S LIFESTYLE PUB.
Martha Stewart Living Omnimedia plans to launch a
two-issue test of a new lifestyle magazine for women
in May and August.
Blueprint: Design Your Life is aimed at modern,
multitasking females ages 25-45. Initial rate
base is 250K.
MLSO describes its content as how-to-do, how-to-choose,
and how-to-buy. It wants to get women who are
establishing careers, setting up homes, getting married
and having children, and generally upgrading
Development editor is Tom Prince and Rebecca Thuss,
former style director for Martha Stewart Weddings,
is editor. Debra Bishop, who designed MSLOs
Kids magazine, heads the design team.
MSLO anticipates publishing six issues of Blueprint
PATTIZ IS OUT
Norm Pattiz, the founder of Westwood One radio network,
has resigned as chairman of the Broadcasting Board
The Clinton appointee was responsible for the U.S.
effort to create Arabic language radio and TV outlets
as part of public diplomacy efforts in the Arab world.
He was instrumental in the launch of Radio Sawa and
Alhurra Television. Sawa reaches more than 40M people
in Kuwait, Iraq, Jordan and Morocco. Key countries
such as Saudi Arabia and Egypt have refused Sawa a
Pattiz started Westwood One as a small radio syndication
business in Los Angeles in 1979.
The Bush Administration failed to re-appoint Pattiz
to his post when his term was up in 04. There
is speculation that Bush officials did not appreciate
that Pattiz appeared in a presidential campaign ad
for John Kerry. Pattiz denies that his exit has anything
to do with his politics.
KOPPEL INKS DEALS
WITH TIMES, NPR.
Veteran newsman Ted Koppel has added NPR and the New
York Times to his post-Nightline employment.
The Times has inked a deal with Koppel to contribute
a column to the papers op-ed page, as well as
other journalism work.
Koppel, also last week, agreed to a one-year deal
to contribute to NPR with about 50 commentaries on
its various programs.
Times editorial page editor Gail Collins called the
deal a new type of relationship for the
paper. She said Koppel will also use his fabled
interviewing skills for conversations with the
papers columnists and other features via the
Times premium web service TimesSelect.
Koppel, a 42-year veteran of ABC, earlier this month
announced a deal to produce content for Discovery
His Times column will appear periodically,
said the paper. At NPR, Koppel will also be an analyst
during breaking news and special events, and will
contribute to its web content.
EISNER GETS TALK
Former Walt Disney CEO Michael Eisner will host a
bimonthly talk show on CNBC, which is owned by General
Electrics NBC Universal unit.
Conversations with Michael Eisner will
focus on innovation and creativity in business, politics
Eisner served more than 20 years at the helm of Disney,
but faced a nasty corporate spat with Roy Disney,
nephew of Walt. He left on his own terms in October.
Bob Iger is Disneys CEO.
Eisner will use the studio at NBCUs headquarters
at Rockefeller Center in New York for the program.
He once worked there as a page.
CMO MAGAZINE PULLS
CMO magazine has suspended publication after
a 16-month run. January 2006 is its last issue.
The extraordinary feedback and support from
the CMO community has not been enough to sustain and
grow our advertising-supported business in what has
become a severely challenged publishing environment,
said Rob ORegan, editor-in-chief, in an e-mail
Regan said the publication has hit the pause
button and will consider alternative business
Publisher is CXO Media in Framingham, Mass.
COPLEY TO SYNDICATE
Poker Pro Magazine said it has made a deal
with. Copley News Service to syndicate its Pros
Corner column, which has leading poker players
answer questions about beginning and intermediate
The magazine also said it has increased its frequency
to monthly because of a huge demand and
The syndicated column will appear in Copley-subscribing
newspapers as Poker Pros Corner.
Copleys subscription base is 1,500 newspapers,
newsletters and websites in the U.S.
continued on next page)
Edition, Jan. 18, 2006, Page 4
TIMES PROMOTES EDITORS.
New York Times obituaries editor Charles Strum
has been named associate managing editor for the night
side, effective on announcement of his replacement.
Paul Winfield, deputy
news editor, has been named news editor.
Bill Keller noted that the paper has moved from being
a daily event to being a continuous flow of
news, in turn making the night side more important.
Strum has held the
obit post for five years, earlier overseeing the Public
Lives column and serving as New Jersey bureau
chief, among other roles on the Metro desk.
Winfield has been
a deputy news editor since 1994 after 19 years in
the papers sports section.
Hosford, executive editor of MeetingNews,
has moved over to sister publication Sales &
Marketing Management as editor-in-chief. Both
titles are owned by VNU Business Media.
Hosford replaces Jennifer Rooney, who left last fall.
He was previously editor-in-chief of Corporate
& Incentive Travel and Insurance Meeting
Earlier, he was editorial director of Life Extension
and co-authored a book on AIDS.
associate editor, Securities Week, to SFO
magazine, as executive editor.
SFO, launched in 2001, is billed as the official
journal for personal investing in stocks, futures
Rudolph was recently managing editor of Securities
Week and earlier was a financial writer for Lexington
Corporate Properties Trust in New York.
PBS president Pat
Mitchell becomes the head of the Museum
of Television & Radio on March 15. Her
goal is to position the Museum as the leader in the
study of how technology is changing TV and radio.
Mitchell headed PBS for six years.
director of the Argus Competitive Fuels Service in
Washington, D.C., has been named newsletter group
publisher for Houston-based Hart Energy Publishing,
a post covering nine titles like World Fuels Today,
Diesel Fuel News and Oil and Gas Investor.
Givens, who is based in McLean, Va., previously worked
at Pasha Publications Gas Daily and Megawatt
Daily, later becoming editor of its successor
company, Financial Times Energy.
fashion reporter for the International
Herald Tribune, has signed on as contributing
editor for Elite Traveler and will write a
ET is distributed aboard private jets and so-called
mega-yachts, professional sports locker rooms and
country clubs, and claims readership of 400K. Average
household income is $5.3M.
longtime editor and reporter for the New York Times
in Washington, D.C., died after a robbery and assault
in D.C. on Jan. 6.
The 63-year-old journalist retired in December but
continued to contribute to the paper, which he joined
in 1968. The Washington Post said Rosenbaum
went out for a walk in northwest Washington and was
later found by a neighbor at 9:30 p.m. He later died
at Howard Univ. Hospital, where he was treated for
He is survived by his wife, two children and two
Geographic Society and custom publisher The
Magazine Group have formed a joint venture,
GeoGroup Media, to offer "socially responsible
communications" for companies and other clients
in the U.S.
GGM will publish corporate social responsibility
products for clients and try to cut into the estimated
$35.5B custom publishing market.
Online has unveiled a downloadable desktop
application which delivers breaking news. The feature,
BW Online Alerts, is free and customizable.
The online portal has also launched a new podcast,
Innovation of the Week.
The PGA Tour
has added cables Golf
Channel to its CBS and NBC broadcasting line-up.
The Comcast unit signed a 15-year deal that has it
carrying the early rounds of 48 tournaments. CBS and
NBC inked six-year deals.
Reserve Bank of Dallas has launched the monthly
Economic Letter, which includes commentary and articles
by Dallas Fed economists. The January '06 issue is
The Los Angeles
Times plans to launch its new Sunday Magazine,
West, on Feb. 5, replacing the weekly Los
Angeles Times Magazine.
The new title was used by the Times for its weekly
mag in the 1960s and 70s.
Amy Tan, a prolific author of books like The
Joy Luck Club, has signed on as literary editor
and will solicit pieces for California Story,
a fiction work set in California.
The publication claims six new departments and retains
its popular crossword and 800 Words column.
has launched a website covering global technology
and business services sourcing at GlobalServicesMedia.com.
The pub, which comes ahead of the planned Feb. 2
launch of the monthly magazine Global Services, is
aimed at professionals involved with business process
outsourcing, IT outsourcing, custom service and management
of global business operations.
A weblog, Executive Editor Online, is penned by Shyamanuja
Das. Columnists include Michael Corbett, president
of the Int'l Association of Outsourcing Professionals,
and professional outsourcing consultants.
18, 2006, Page 5
OF PR FIRMS
IN DEAL WITH MAINLAND CHINA FIRM.
Financial Dynamics, which opened a Hong Kong office
in September 05, has aligned with Chinese strategic
communications firm Eastwei Relations Ltd.
Diana Footitt, CEO
of FD/Asia, said the deal strengthens a close,
informal relationship the two firms have shared
and enables FD to offer on-the-ground support in mainland
Footitt, who oversees
the joint venture, said FD has five staffers
in Hong Kong.
Eastwei, which becomes
part of the FD International network, is based in
Beijing. The 11-year-old firm works for Nvidia, IKEA,
Porsche and Sony and staffs 60 across Beijing, Shanghai
Eastwei was founded
by Swedish businessman Johan Bjorksten, who was manager
of corporate communications for Electrolux when that
company broke into the Chinese market.
Eastwei had been
aligned with New York-based Horn Group.
SPIN OFF HEALTHCARE FIRM.
A group of PR pros have spun off a healthcare firm,
Jarrard Phillips Cate & Hancock, from Tennessee
government relations firm The Ingram Group.
David Jarrard, a
former Tennesseean reporter who was president
of Ingram, heads the friendly spin-off.
He said the firm
serves hospitals and healthcare companies in
moments of significant opportunity or dramatic challenge.
Joining him are
Kevin Phillips, press secretary and deputy campaign
manager for former Tennesse Gov. Lamar Alexanders
successful 02 race for the Senate; Molly Cate,
a reporter for The Nashville Business Journal,
and Anne Hancock, former marketing director for Surgical
Jarrard said the
firm opens its doors with 25 clients, including Essent
Healthcare, National Renal Alliance and BE&K Building
JPC&H is at
231 Third Avenue North, Nasville, Tenn. 615/254-0575.
REPS MPA IN ABRAMOFF FLAP.
Some Magazine Publishers Assn. cash may have be funneled
to political allies of Jack Abramoff, according to
a report in the New York Times.
New York counselor
Howard Rubenstein, who reps the MPA, said the association
paid Preston Gates Ellis & Rouvelas Meeds $1.8
million from 00 to 03 in its campaign
to defeat postal rate hikes and encourage postal reform.
He said Abramoff
was one of a number of lobbyists who worked on the
account at that time. The postal rates rose in '02,
costing MPA members about $200M a year.
MPA officials are deeply disturbed with
the notion that any of their lobbying fees could have
diverted from the postal rate issue.
The MPA also is
examining how $25K of its money went to a group called
Toward Tradition, a group of evangelical Christians
and Jews. That donation was directed by officials
at Preston Gates.
Communications, New York/Smashing Ideas, a
Seattle-based entertainment and marketing company
focused on web development, as AOR for PR and media
Hammond & Associates, New York/Great Wolf
Resorts, publicly traded waterpark resort owner; Hampton
Island Retreat (Georgia), ecologically sensistive
island resort; The Rohm and Haas Paint Quality Institute,
Philadelphia education institution focused on consumers,
contractors and retailers; The Lodge at Woodloch (Hawley,
Pa.), spa slated for spring 06 opening; SquidSoap,
liquid soap and dispenser aimed at teaching kids how
to better wash their hands; FootSmart, foot and lower
body healthcare products retailers, and Tavistock
Group/Gardens of Isleworth (Fla.), residential development.
Communications, New York/Skin Deep Magazine,
for launch, including a star-studded New York event
at Bruno Jamais Restaurant Club in January. The magazine
aims to educate the public about plastic surgery,
sking care, anti-aging and related health topics.
PR, Melville, N.Y./Unibind, a laminating, binding
and presentations systems company, as AOR to implement
a global media and analyst campaign.
Group, Waltham, Mass./EqualLogic, provider
of iSCSI-based storage network services, as AOR.
Hal Lewis Group, Philadelphia/Healthpoint,
MDS Pharma Services, and Aspect Medical Systems, all
as AOR for marketing communications.
Raleigh, N.C./CeNeRx BioPharma, startup focused on
therapeutics for central nervous system disorders.
The company recently closed on $18.5M in venture financing.
Work includes media relations, markeging counsel,
collateral development and branding.
West Palm Beach/Imperato for President 2008, Florida
businessman running for the White House, for PR.
Smith Advertising & PR, Orlando/Healthcare
Support Staffing, Inc., as AOR for marketing, research,
planning, advertising and PR.
RSCG Worldwide, Chicago/The Bombay Co., retailer,
as creative and branding AOR, and Culligan,water products,
for re-launch and branding.
PR, Chicago/Hyperdynamics Corp., for corporate
Communications, St. Louis/The Ritz-Carlton,
St. Louis, which is Missouris only four-star
hotel, for a local marcom campaign.
& Odden, Minneapolis/OneVoice Communications,
wireless Internet services provider, for PR targeting
the Jamaican market. OneVoice is headed by a Minnesota
Communications, Los Angeles/Younique Gemz,
multi-racial dolls, as AOR.
Edition, Jan, 18, 2006, Page 6
HANDLES OUTSOURCED BIZDEV.
Reardon Smith Whittaker, a 13-year-old U.K.-based
new business specialist, has opened an office in Cincinnati
headed by Mark Sneider, 20-year veteran of marketing,
advertising and PR.
typically picks two or three business sectors that
the PR firm has expertise in and then targets 150
or so likely prospects in each of the categories.
are made via USPS Priority Mail, phone and e-mail.
RSW people become virtual employees of
the PR firm, using the firms address, phone
and e-mail as their own.
says the cost ($3,900 a month for a minimum of six
months) is well below that of an employee who would
work full-time on new business. He believes the results
obtained by the RSW method are far better.
PR firms are just too busy concentrating on
their own current clients to think of marketing themselves
proactively, he said.
has specialized in winning new business in the U.K.
for advertising and PR firms, design, direct marketing
and research firms.
said the U.K.-based firm (www.rswus.com)
has been very successful and expects to do well in
usually cant just depend on RFPs and word-of-mouth
referrals to build their businesses, he says.
you focus day in and day out on your own clients it
can be hard to switch gears and find meaningful insights
into what your firm has to offer to prospects,
said RSW has won a New York PR firm business with
a major retailer and has them in an RFP with a major
consumer packaged goods company after only a short
number of months of work.
Distribution Services is now offering CD
PressPak, a duplication service for CDs which
has color thumbnails of a CDs contents on the
cover of each disc. The company says the feature saves
time by presenting a discs contents on the cover
without having to search a CD.
New York-based D
S Simon Productions said it has expanded its
Hollywood office to offer satellite media tours, satellite
uplink and modern editing systems. The company has
Deerin, who headed Simons SMT production
unit in New York for three years, to divisional VP
to head the expanded operations. New address is 1320
North Wilton Place, Hollywood, CA. Deerin is at 323/785-2525.
Grossman has left Weber Shandwick/Los Angeles
for an executive search consultant post in Berkhemer
Claytons Los Angeles-based corporate communications
practice. Grossman was formerly a managing director
for BSMG Worldwide in New York and moved to L.A. to
help the firm open its first office there in 1997.
BSMG was later acquired by WS parent Interpublic and
the firms were merged.
BC has recently
handled top PR exec searches for Chiron Pharmaceutical
and Kaiser Permanente.
McNally, group director, Jericho Comms., to
Formula, as a VP for lifestyle accounts and head of
the firms New York office. She was formerly
marketing and PR manager for Space.com and a senior
A/E for Hill & Knowlton.
Goodenow, officer for corporate partnerships
and cause marketing for the American Red Cross, to
Major League Baseball, New York, as VP PR for the
leagues business groups. She was formerly a
senior VP at Sanderson Strategies Group, a Washington,
D.C., PR firm which has worked with MLB.
Goldwyn, 22-year veteran of the Philadelphia
Daily News, has signed on as deputy communications
director for Rep. Chaka Fattah (D-Penn.).
Finn, VP of corporate communications for IBM
Americas, to Ingres Corp., a business open source
database company based in Redwood City, Calif., as
senior VP and chief communications officer. Finn was
formerly VP of worldwide corporate comms. for Oracle
and VP/cc at Chase Manhattan Bank. Kristin
Hollins, former VP of product comms. for Oracle,
joins as VP of executive and product comms. Robert
Swadosh, co-founder of S2 Communications, joins
as VP of strategic comms. Ingres has brought several
former Oracle execs on board in various posts.
Fedorak, a 16-year veteran of Subaru, has joined
Kia Motors America as director of PR. Fedorak was
at the North American Auto Show with Kia but officially
takes his position in Irvine, Calif., later this month.
He is charged with oversight of all product and corporate
communications. Most recently, he was executive VP
of A&M Specialists, an auto PR logistics company
and earlier was senior product PR manager for Subaru,
where he began his career.
Steinhoff, executive director, Riester~Robb,
has jumped to client Veterinary Pet Insurance Co.,
Brea, Calif., as director comms. and strategy. He
has held PR posts at Compaq and AT&T.
Miller, an 11-year veteran of The Abernathy
MacGregor Group in New York, has been named president
of the firm. Miller succeeds AMG co-founder Jim
MacGregor, who takes on a vice chairman and
consulting role with the firm. Miller, 35, joined
AMG in 1994 as an A/E from Ogilvy Adams & Rinehart.
He took over the firms media and entertainment
practice in 1999 and was named COO in 2001. Both Miller
and MacGregor report to chairman/CEO Jim Abernathy.
Lematta, director of Waggener Edstroms
European operations since 2002, has been named president
of Europe, Middle East and Africa. She is based in
London.WaggEd reports it has grown from five staffers
in London in '02 to more than 50 across London, Paris,
Brussels and Munich. The firm has also named eight-year
WaggEd veteran Frank
Shaw as president of its Microsoft work, worldwide.
Joyce McClure, who was named SVP/COO of the Microsoft
account in August 2005, remains in that role and reports
Edition, Jan. 18, 2006, Page 7
FIERCE BATTLE LOOMS
(contd from page 1)
The student proposal, which was on the agenda for
discussion at the Assembly in 2002, caused a firestorm
of opposition from affected parties including PR professors
and students themselves.
leaders of PRSA including 1973 president Betsy Plank
wrote the board that allowing students to join PRSA
from the 3,600 other colleges would have severe,
counterproductive impacts on the integrity of PRSAs
educational mission and its duties to PRSSA
members, educators and advisors. Supporters said the
professors and students feared an increase in competition
for PR jobs.
proposal was cut from the agenda, never to return.
A task force was promised to study the issue but no
such task force was ever created.
Chapter President on Committee
search committee includes Robert Pritchard, assistant
journalism professor, Ball State University, faculty
advisor for the local PRSSA chapter, and chair of
the PRSA Educators Academy.
members are Karla Voth, 16-year PRSA staffer who is
VP of special events and manager of the annual conference;
Debra Miller, 1997 president of PRSA now at Clark
Atlanta University; David Rickey, Alfa Corp., ethics
chair; Grace Leong, Hunter PR; Ellen Shedlarz, human
resources, Hill & Knowlton, and Pender McCarter,
members lauded the presence of a non-member of PRSA
on the committee (Shedlarz) but said it lacked one
or more chapter presidents.
also wondered why PRSA staffer Voth is on the committee
when she might be a contender for the job and why
the search announcement was signed by both Cheryl
Procter-Rogers, 2006 president, and Judith Phair,
2005 president. The announcement said the committee
will seek feedback from national leaders
on the search.
vs. Assn. Pro Argued in 1993
Drobis, CEO of Ketchum, and John Margaritis, president
of Ogilvy Adams & Rinehart (now with Euro RSCG
Worldwide) argued for a PR COO when the last search
took place in 1993.
since retired, cited the American Assn. of Advertising
Agencies, whose staff by tradition is headed by an
ad veteran. The 25 VPs or above on the staff of 87
include 17 with an ad background. Consultant James
E. Arnold, who headed the search committee, said at
the time it was pressured by ex-presidents to name
an association pro.
of a PR pro noted that staffs at the American Medical
Assn., American Bar Assn., and American Institute
of CPAs are headed by those from the respective professions
and that many of the staff members are doctors, lawyers
PRSA board members say that allowing students from
any college to join PRSA or PRSSA would not only be
a major educational initiative but would provide much
needed revenues. There are about eight million undergraduates
and hundreds of thousands if not more than a million
are majoring in communications, English and related
subjects. PRSSA has 9,000 members.
Interpublic has launched an action before the American
Arbitration Assn. in New York against legendary ad
man Frank Lowe, who has set up a shop in London to
compete with Lowe Worldwide.
has taken LWs biggest client, the $75M Tesco
business, as his charter client. His comeback follows
a two-year hiatus from the ad world, and the expiration
of a non-compete clause.
claim states: Frank Lowe sold his agency to
Interpublic in 1990 for tens of millions of dollars
and subsequently received many times that amount in
financial support and resources to build a global
network, recruit and compensate key talent.
believes Lowe used those contacts and propriety knowledge
to damage Lowe and itself.
is seeking an undisclosed monetary comp and an injunctive
action against Lowe. IPG also said it is putting any
Lowe employee thinking about joining Frank on full
notice. Lowe has not been reached.
raider Carl Icahn has retained executive search
Krieger Assocs., to find directors willing
to run on his dissident slate at the upcoming Time
Warner annual meeting. Icahn wants to split up TW
to unlock its shareholder value.
Former AOL CEO Steve
Case, who agrees on the split-up idea, is said to
have passed on joining Icahn.
BETS ON LOTTOMATICA.
Kekst & Co. is handling Italys Lottomaticas
$4.8 billion acquisition of Rhode Islands GTech
Holdings, a deal that was announced Jan. 10.
Italys lottery and a sports betting operation,
while GTech is a $1.3B (revenues) manufacturer of
The deal is pitched
as creating the largest global, vertically integrated
operator and solutions provider in the international
lottery market, according to a statement from
Bruce Turner, CEO of GTech. Turner, who promises minimal
disruption to GTechs 5,300 work force, is to
head the newly created Lottomatica Group when the
deal is completed by mid-year.
a privately held diversified financial and industrial
company, is the majority stockholder of Lottomatica
Bruce Turner, CEO of GTech, will become CEO of the
Glover Park Group has hired Dan Hewitt from the Entertainment
Software Assn. to serve as a director in its public
At ESA, Hewitt handled
media relations for game publishers.
ESA members account
for 90 percent of the $7B in entertainment software
sold in the U.S. in `04.
GPG partner Joe
Lockhart touts Hewitts understanding of the
media and public policy challenges facing the converging
tech and entertainment sectors.
Hewitt was in Burson-Marstellers
public affairs group before joining ESA.
Edition, Jan. 18,
2006, Page 8
for a new COO (page one) is something that should
concern all PR pros.
PRSA, which says
it sets standards for the entire PR field and constantly
lectures all PR pros on how to behave, deserves praise
for putting a non-member on the committee Hill
& Knowltons Ellen Shedlarz. At least two
chapter presidents are also needed.
Non-members as well
as members have been hurt by decades of politics at
PRSA and by h.q. staffs that have had virtually no
For instance, PRSAs
annual conference exhibit hall was closed for five
years starting in 1995 when Ray Gaulke was COO. He
said he was looking for one overall sponsor such as
IBM or Apple. No such sponsor was ever obtained.
Not only were service
firms blocked from showing their products, but PRSA
lost a lot of revenues. No doubt this contributed
to the loss of $1,105,781 posted in 1999-2000. PRSA
couldnt afford to print its directory in 2000
and now has cancelled the printed directory permanently
because of cost.
During the 1990s,
PRSA killed its monthly magazine PR Journal in
its 50th anniversary year and switched to a monthly
tabloid and quarterly magazine that cost millions
to start up. Instead of one publication that did not
meet expenses, now it has two.
Another loss of
revenue, caused by politics by its Educators Academy,
past presidents and PR Student Society of America,
is the refusal to allow students from 3,600 colleges
to join PRSA directly. Only students at the 270 colleges
approved by PRSA can join. This is a bald
Students from any
college should be able to put on their resumes, Student
Member, PRSA, if thats what they want.
It might help in the job market.
A big revenue
loss is caused by PRSA leaders and staff turning their
backs on the New York PR community as evidenced
by the move of h.q. downtown, a hour roundtrip that
few New Yorkers have the time to take. New York could
be the richest source of new members but the chapter
has shrunk from 1,200 to about 600 because national
h.q. is not a resource for it although it once was.
During the late
1980s and up to 1992, when Betsy Kovacs was COO,
the Silver Anvil scandal broke. It was revealed that
hundreds of entries had been discarded for minor reasons
such as a binder being a half-inch too thick. Entry
fees were kept and the applicants, many of them non-members
of PRSA, were not told the reasons for the rejections.
A group of caring PR pros at h.q. would never have
so easily tossed back entries, each of them representing
hundreds of hours of work.
The copying scandal of the mid-90s involved PRSA
selling at least 10,000 information packets
that included copies of hundreds of articles and entire
chapters of books without the authors permission.
Gross profit was at least $200,000. PR pros would
not have allowed this practice.
A dozen authors hired a lawyer and sought payment
but PRSA said its library had the right to lend
such copies to members and non-members. The authors,
faced with hundreds of thousands in legal bills to
pursue the case and defend against a countersuit,
threw in the towel after three years of battling.
PRSA apologized but never paid them anything. PRSAs
legal bill was $70,000+.
think the copying scandal, closing of the exhibit
hall, trashing of hundreds of Anvil entries
for slight reasons, the flight downtown, the John
Doe legal action of 2005, and many other missteps
would have happened if PRSA h.q. had a brain
trust of top PR people.
Why is PRSA
so hostile to its own professionals? Regional politics
is the answer. Up until the late 1970s, members
from New York took most of the top elective posts.
Led by Patrick Jackson of New Hampshire, chapters
outside of New York ousted the Old Guard
and installed Jackson as president in 1980 and Jim
Little of Findlay, Ohio, as president in 1981.
Little had one other pro working with him.
Jackson wouldnt say how many staffers he had
nor identify any of his clients, saying it would be
unprofessional to do so.
The Jackson/Little philosophy was to rid h.q. of
all PR pros who might push their own view of PR. Wanted
were association people who would take orders.
First staffer to go was COO Rea Smith, who had her
own PR firm before joining PRSA in 1957. She headed
staff from 1975 until 1979. She was exiled to the
PRSA Foundation at an office on Madison ave. New COO
Betsy Kovacs, a career association executive, served
from 1980-1992. Gaulke, a career advertising and publishing
executive, succeeded her in 1993. Gaulke was succeeded
in 2001 by Bolton, who was initially hired as chief
PR officer. Bolton got the COO post without a search
was hired, a debate took place over whether a PR or
association pro should head the staff. Dave
Drobis, CEO of Ketchum, and other agency executives
urged PRSA to hire a PR pro, copying the American
Assn. of Adv. Agencies and the major professional
associations (doctors, lawyers and CPAs).
Currently the 4As is headed by ad veteran Burtch
Drake. There are 17 career ad people on a staff of
Little argued that the COO should be a professional
In our view, those demanding an association
pro and a non-PR staff have political control
as their goal, not what is best for PRSA or the PR
Drobis, 65, who retired from Ketchum three years
ago, would be good for the COO spot. Having headed
the Arthur W. Page Society and Council of PR Firms,
he has the stature and leadership abilities PRSA needs
if it is to rise above internal politics.