The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, Jan. 25, 2006, Page 1
AREA WANTS DISASTER PR HELP.
Armed with federal Dept. of Homeland Security funds,
the nations capital and surrounding areas are
looking for help to develop a multi-year PR plan showing
the public and media that the region is prepared to
respond to a disaster.
The push would follow-up
on a $5M advertising-based campaign led by the Washington,
D.C., Emergency Management Agency with Burson-Marsteller
last year (dubbed Be Ready. Make a Plan.),
according to Merni Fitzgerald, chair of the communications
emergency support function for the region. She declined
to provide a budget for the new effort and indicated
it would be based on proposals received.
The local D.C.-area
governments want to stress that the public, not just
governments, plays an important role in preparing
for a disaster. The new search for a PR firm comes
after Hurricane Katrina created public doubts about
crisis preparation across the country.
It is clear
from the pointed questions raised after Katrina that
many members of the public and the media remain unaware
of the NCRs disaster preparations, reads
a copy of the RFP obtained by ODwyers
which refers to the acronym for the national
The RFP notes that
more than 50 percent of Americans now say they are
no better prepared for a disaster than before Katrina.
encompassing Washington, D.C., and the surrounding
Virginia and Maryland counties issued the RFP
on Jan. 17.
Proposals are due
Feb. 16. Contracting officer is Mary McMahon ([email protected]).
Harvey Greisman, who was VP-corporate communications
at IBM, has signed on at MasterCard International
as global head of communications. He joined Big Blue
in `97 to head PR for its software and global services
Greisman had been at GTE Corp. for more than 15 years,
leaving as senior VP-public affairs and communications.
At that phone company, Greisman was a member of its
executive leadership committee and worked with the
office of the chairman on strategy issues.
Earlier, Greisman handled media relations for Allied
Corp, which is now Honeywell. He directed PR for the
United Nations, and began his career at the Corp.
for Public Broadcasting.
Sharon Gamsin is MasterCards VP-global communications.
ON BUSINESS WIRE.
Berkshire Hathaway, the $75 billion conglomerate run
by Warren Buffett, has moved to acquire Business Wire
in a deal expected to close by the end of the first
quarter of 06.
Buffett snapped up the company for over $300M, according
BWs management team, led by newly promoted
CEO Cathy Tamraz, will remain in place and operations
will not be affected by the ownership change, according
to BH. BW will operate as a wholly owned subsidiary
of the conglomerate.
Tamraz told ODwyers that she sent Buffett
a letter last year after reading a story about him
in the Wall Street Journal and getting a hunch
there might be a fit. That led to a conversation
and some talks. He checked us out and said he liked
what he saw, and he made an offer, she said.
Tamraz said BWs independence is a good fit with
BHs traditional hands-off demeanor.
BW, which is privately held, said it posted double-digit
growth in 2005. It has grown significantly overseas
in the last few years, staffs 504 people with annual
revenue over $120M.
Last month, founder and CEO Lorry Lokey promoted
Tamraz, a 26-year-veteran of the company, to the top
executive post and said he would pursue his philanthropic
pursuits, which have totaled $160M to date.
BH companies include Benjamin Moore & Co., Fruit
of the Loom, Buffalo (N.Y.) News, and GEICO
Auto Insurance, among a roster of 42 companies.
ADDS TO PR TEAM.
Lincoln Group, the PR firm guiding wartime communications
operations for the U.S. in Iraq, has added a veteran
PR executive to guide media relations for the company.
Bill Dixon, senior VP and director of media relations
for the powerful D.C.-area investment bank Friedman,
Billings, Ramsey Group, has left to become director
of media relations for Lincoln, he told ODwyers.
Dixon is a former PR manager for Google and The Motley
Fool. He has worked on various political campaigns
in D.C., Wisconsin, Colorado, California and Virginia.
Laurie Adler is director of marketing and government
relations at Lincoln and served as the companys
spokeswoman as it came under scrutiny late last year
for its Iraq work.
Dixon noted Lincoln is moving from K Street to Pennsylvania
Avenue next week.
Edition, Jan. 25, 2006, Page 2
is calling for a boycott of Gortons of Gloucester,
marketer of fresh and frozen seafood. The action is
to protest the whaling activity of Gortons parent
company, Japan-based Nissui.
whaling was banned 20 years ago. Japan, once again,
will kill up to 1,000 whales this winter under the
guise of scientific research. The whale
meat finds its way to Japans supermarkets. Nissui
launched its first whaling expedition to the Antarctic
in 1934. It bought Gortons in 2001.
Gortons VP-environmental affairs, told ODwyers
that Gortons has neither engaged in whaling
activities, nor killed a single whale in its 156-year
history, and never will.
he noted, is committed to environmental sustainability.
We strongly advocate for and support responsible
management of the oceans resources through the
use of sustainable fishery practices.
he added, is a financial supporter of the Whale Center
of New England, which is focused on protecting the
ship, Esperanza, has been harassing the whalers. Its
campaigners have driven small inflatable boats between
the whales and whalers.
group is asking supporters to host whale parties
on Jan. 27 to watch a video of the Esperanza taking
on the whalers. They will also hear from Esperanza
crewmembers, and receive petitions urging a Gortons
Atkins Nutritionals, the struggling low-carb institution,
has brought on CRT/tanaka as part of a $40M marketing
push with ad shop DZP Marketing Communications.
from bankruptcy this month, but still carries about
$110M in debt, down from $300M when it filed last
year. It has scaled back its product offerings to
higher quality, better tasting products.
co-chair and chief creative officer for CRT/tanaka,
told ODwyers her firm had worked with
Atkins CEO Mark Rodriguez a veteran
of Acirca, Great Brands and Danone International
in the past. She said the firms healthcare and
consumer experience helped land the work.
Tanaka oversees the account with VP Stephanie Kannel.
Last August, Atkins was using Euro RSCG Magnet as
its main PR firm. Magnet at the time unveiled a marketing
practice called PopWorx to handle viral marketing,
gaming and blog-related work with Atkins as the units
In 2004, Atkins acquired New York firm Williams Whittle
Rothstein PR, placing president Richard Rothstein
at the helm of corporate communications at the height
of the low-carb craze. The firm had handled PR for
Atkins for six years prior to that.
Tanaka noted that Atkins in-house PR now falls
under VP and chief marketing officer Beth Neumann.
STATE DEPT. MAY
ISSUE ANTI-POPPY PUSH.
The State Dept. may issue an RFP for an Afghanistan
public information campaign for the reduction in illegal
The document was expected to be posted earlier this
month, but is still being reviewed by States
legal team, according to contract specialist Anthony
The State Dept. effort is overdue. The Wall Street
Journal reported Jan. 18 on its front page that
the heroin trade is soaring in Afghanistan despite
its occupation by U.S. and NATO forces. Military commanders
are reluctant to take on poppy farmers because they
neither want to alienate the locals nor distract attention
from the mission to wipe out the Taliban.
Afghanistan earned more than $2.7 billion from opium
exports in `05, which accounted for 52 percent of
the countrys gross domestic product. You
probably cant build democracy in a country where
narcotics are such a large part of the economy, John
Carnevale, a counternarcotics official in the Bush
I and Clinton Administrations, told the WSJ.
Heroin from Afghanistan is mainly used by addicts
in Europe, but is slowly making its way to the streets
of New York, according to Justice Dept. officials.
The surge in poppy production has cut the street price
of Afghan heroin below the price of South American
GMMB GETS HEALTHY
PACT WITH ILLINOIS.
GMMB/Fleishman-Hillard has beat 12 competitors to
snap up two parts of a lucrative contract to promote
major healthcare initiatives for the state of Illinois.
The state issued an RFP in December to find a firm
or firms to handle marketing communications for both
its ambitious All Kids plan to insure
every Prairie State child (along with other state
efforts to help the uninsured) and its prescription
drug plan for seniors.
The state Dept. of Healthcare and Family Services
decided to enter its separate contracts with GMMB/F-H
for both components. Budgets are $2.47 million for
the All Kids work and $2.2 million for the prescription
drug push, both over three years. Both contracts carry
two options worth $220K per option year.
The San Jose Group, Jasculca-Terman, Burrell Comms.
Group and Hill Rawls Marketing Consultants were among
The All Kids initiative, slated for a July 1 launch
and pushed through by Gov. Rod Blagojevich, is a Medicare-backed
program touted as the first program to insure every
child in a state. It is being closely covered and
watched in and out of the state.
GMMB is F-Hs PA arm.
Hill & Knowlton
has named Wendy Hutter its U.S. business development
and marketing director.
She had been a partner at In The Round, a brand consulting
firm. Hutter also held marketing/branding posts at
Standard & Poors, Sothebys and Publicis.
She hopes her background will infuse new energy
into the company and leverage H&Ks intellectual
capital to its fullest potential. She reports
to MaryLee Sachs, U.S. chair, and serves on H&Ks
Edition, Jan. 25, 2006, Page 3
MULLS BUYOUT, ACQUIRES WEB SHOP.
VNU, publisher of Adweek, Billboard,
The Hollywood Reporter and another 320 pubs,
has received a buyout offer from a private equity
consortium. That group includes Kohlberg Kravis Roberts
& Co., Blackstone Group, Thomas H. Lee Partners,
Permira, Carlyle Group and AlpInvest Partners.
The investors have
been discussing a buyout with Netherlands-based VNU
for the past few weeks, and the company has agreed
to provide more info to the group.
The offer comes
after VNU was forced to terminate in November its
bid to buy IMS Health, a data firm, following heated
shareholder opposition. That failed deal led to the
resignation of VNU CEO Rob van den Bergh.
Web Tracking Shop
VNU last week announced plans to acquire online media
tracker BuzzMetrics and add it to the companys
Nielsen unit. BuzzMetrics is slated to merge with
competitor Intelliseek, the company credited with
coining the term consumer-generated media.
The web trackers will operate under the Nielsen BuzzMetrics
name and be based in New York, according to VNU, which
would own 50.1 percent of the combine.
VNU noted the deal is the third in a series of word-of-mouth
research investments for the company, following
its acquisition of a stake in Israel-based Trendum,
which later bought BuzzMetrics.
ANOTHER PAID COLUMNIST.
BusinessWeek Online has nabbed another columnist for
Scripps Howard News Service for taking corporate payments
without disclosing them.
BWO, which outed payments from Jack Abramoff to two
columnists in December, said Michael Fumento, a senior
fellow at the conservative Hudson Institute, was dropped
by the news service after the magazine inquired about
a $60K grant he solicited from Monsanto to write a
book on the agribusiness and biotechnology industries.
BWO notes Monsanto was the frequent subject
of praise in Fumentos opinion columns and a
News service editor Peter Copeland apologized to readers
in a statement and said that Fumento did not tell
editors about the 99 grant.
Fumento told BWO that the money flowed from Monsanto
to the Hudson Institute to support his work.
He said he sees no conflict because the grant was
several years ago and added that disclosure of financial
transactions between op-ed columnists and the companies
they cover wouldnt be practical.
NEW YORK OBSERVER
The New York Observer, the cheeky weekly focused
on the city's movers & shakers and media elite,
is up for sale.
Editor Peter Kaplan has approached trade publishers
and wealthy individuals who may want to take the paper
off the hands of former Wall Streeter Arthur Carter.
The paper is losing $2M a year, and was hammered
by the fall-off of real estate advertising following
Carter landed the Observer, which has a circulation
of 45,000, in 87 and poured more than $40M into
CNN GIVES TALK
SHOW TO BECK.
CNN Headline News has given a one-hour prime time
talk show to radio talking head Glenn Beck, who earned
recent fame by organizing pro-war Rallies for
America when he was at Clear Channel.
CNN HN president Ken Jautz describes Becks
style as self-deprecating cordial. He
is said to be conversational, not confrontational.
Fairness & Accuracy in Reporting takes issue
with Jautz. It noted how Beck, 41, fantasized on-air
about killing Michael Moore, and about former presidential
candidate Dennis Kucinich bursting into flames.
Beck was pretty harsh on the victims of Hurricane
Katrina and the families of 9/11. Less than two weeks
after Katrina, Beck said: I didnt think
I could hate victims faster than the 9/11 victims.
Becks hire is part of Jautzs plant to
launch different types of programming.
According to Becks website, he started broadcasting
when he was 13 and moved to bigger markets until alcoholism
and drug addiction took over when he was 30.
Beck went into recovery and credits his baptism as
a Mormon for his comeback.
Former Republican Congressman J.C. Watts is also
set to join CNN as a regular contributor.
WGAw RAPS PRODUCT
The Writers Guild of America, west, is taking aim
at the upswing in product integration,
the practice of weaving a product into the storyline
of a TV show or film.
The group uses a spoof website, productinvasion.com,
to tell how it is getting a little tired of
advertisers taking over any reality show with a ratings
pulse so they can insinuate their miserable products
a little bit more deeply into our consciousness.
The site singles out Procter & Gamble, Home Depot
and Pepsi for stopping at nothing to insert
their brand names into every TV plotline. These diabolical
advertising fiends are turning our favorite TV shows
into cheesy infomercials!
Patric Verrone, president of WGAw, believes viewers
need to understand the difference between a product
placement and integration. Product placement
is simply putting a branded box of cereal on the kitchen
table in a show, Verrone told the New York
Times. Product integration is having the
characters talk about the crunchy deliciousness of
the cereal or provoking them to go out and tell their
neighbors to buy that cereal.
The WGAw site pays tribute to Federal Communications
Commissioner Jonathan Adelstein, who spoke out against
stealth advertising and the commercialization
of the American media last May.
Google was busy
last week. The search giant moved to acquire
radio advertising company dMarc Broadcasting for an
initial payment of $102M. The deal could cost Google
$1.136B in potential payments. It will be folded into
Google Adwords, its first radio component.
Also, the company is fighting the federal government,
which is trying to subpoena search records in a pornography
crackdown. Googles unveiling of its new video
service was hit by some in the press as falling flat.
continued on next page)
Edition, Jan. 25, 2006, Page 4
HISPANIC PUBS SURGE.
Over 200 Hispanic
publications have hit the market in the last ten years
as general interest, mens and womens titles
have declined, according to the latest edition of
The Standard Periodical Directory published
by Oxbridge Comms.
reports that Hispanic titles jumped from 124 in 1996
to 329 in 2006.
Oxbridge said a
boost in the number of both regional and national
Hispanic titles was notable.
showing growth were interior design (213, up from
125), wedding (from 50 to 130) and golf (from 102
to 170). Declines were evident in the college student
press (from 4507 to 3097) and business and industry
titles (down to 1126 from 2505).
Oxbridge noted 3,665
publications are available in electronic format only.
The latest directory
is $1,595 in print.
GE mogul Jack
Welch and his wife Suzy, former editor of the
Harvard Business Review, have signed on to
write a bi-monthly column for BusinessWeek.
The Welch Way is described by the magazine
as providing no-nonsense, get-it-done answers
to questions from readers about business, company
and career issues.
The column debuted with BW's Jan. 30 issue.
Jack Welch was GE's CEO from 1981 to 2001.
named Louis Mohn
to replace departed publisher Diane Silberstein, who
left for the top post at Penthouse last month.
Mohn, 49, was president of Primedias consumer
automobile group for five years and earlier was SVP
at Real Names Corp., an Internet startup. He was previously
SVP of sales for BusinessWeek and began his
career at BW parent McGraw-Hill Cos.
has stepped down from the helm of Essence magazine
after 17 years to start her own multicultural marketing
firm. Essence is her first client.
Britton will transition from VP and associate publisher
to a consulting role of publishing advisor.
VP of sales and development for online business application
developer Interland, has moved on to The Boston
Globe as VP of strategic planning for its new
Boston Globe Media unit.
Fogarty, who starts in the new position on Jan. 24,
is charged with assessing new business opportunities
and setting the growth strategy for the unit, which
is owned, along with the newspaper, by The New York
Times Co. BGM president Rick Daniels noted Fogartys
strong background in developing multi-media growth
publisher of Down magazine, has re-joined hip-hop
magazine The Source as president and CEO. Miller
left The Source last year as COO to start Down, which
focuses on southern hip-hop music and culture and
continues to be published.
Arnum, executive editor, Chemical Market
Reporter, has joined Pharmaceutical Technology
magazine as a senior editor. Kaylynn Chiarello-Ebner
was promoted to managing editor for the mag, which
is published by Advanstar Comms.
an appellate litigator and author of the How
Appealing weblog, has joined Law.com
as a columnist. Brashman writes a weekly column, On
Appeal, of analysis and commentary relating
to state and circuit appellate courts, judges and
cases. His first column, Wholl Be the
Supreme Courts Next Swinger? appeared
Law.com is published by ALM, parent to The American
Lawyer, The National Law Journal and Corporate
Counsel, among other publications.
who oversaw website launches for TechTarget targeting
IT managers, has joined Electronic Business magazine,
as executive editor. She manages print and online
operations for the Reed Business Information title,
which is based in Waltham, Mass.
was promoted to publisher of Motor Trend,
the influential Primedia publication which claims
readership of seven million. Gabriel was VP of sales
and marketing for Primedias performance automotive
group, which includes Hot Rod, Truckin
president/founder of U.S. Newswire, was awarded the
National Press Club's Berny Krug Award for volunteerism
to the group. Richard Dunham, White House correspondent
for BusinessWeek and president of the club,
cited McCarrens leadership of the press club's
speakers committee and praised his contacts in both
the news and PR communities in D.C. McCarren founded
U.S. Newswire in 1986. It was acquired by Medialink
former CEO of Pulitzer Newspapers Inc., has joined
Advance Publications to help find a new publisher
for The (Cleveland) Plain Dealer. Alex Machaskee,
who currently holds the publisher post, announced
his retirement last week and has agreed to stay on
until a successor is named.
Bloom: Your Guide
to Beauty and Cosmetic Enhancement, a magazine
aimed at beauty mavens, is now on newsstands and sold
in spas and salons in Colorado.
The $9.99 mag carries up-to-the-minute news on skincare,
cosmetic enhancement and tips from board-certified
Bloom Media expects to launch local versions of the
magazine in Dallas, Houston and Arizona later this
year. Betsy Martin is contact at 303/680-7004.
Hollinger Intl said it would split its
Sun-Times News Group into two parts and prune 300
staffers, 10 percent of the groups workforce.
has combined its sales teams for In Touch and
Life & Style. L&S publisher Rosanna
Giacalone is out.
25, 2006, Page 5
OF PR FIRMS
AP: PR FIRMS PAID SCRUSHY
a PR representative for former HealthSouth CEO Richard
Scrushy through his well-publicized Alabama trial,
said a payment he made to a Birmingham freelancer
was an advance for PR work, not a payment for stories.
Russell, a veteran
PR executive who is president of C/A Russell Partners
in Denver, was drawn into a pay-for-play controversy
when the Associated Press reported two PR firms made
payments to a Birmingham freelancer who was writing
favorably about Scrushy's trial.
The writer, Audry
Lewis, says she was paid $11K through The Lewis Group,
a Birmingham PR Firm, while writing for The Birmingham
Times. The AP said the firm also made a payment
to a black clergyman who publicly supported Scrushy
throughout the trial.
A message left by
ODwyers for Jesse Lewis, head of The Lewis
Group, was not returned.
Russell told ODwyers
he made a $2,500 payment to the writer as an advance
for PR work after the trial. He said that arrangement
was made after he encountered Lewis whom he
knew a little bit crying about
a relative in Detroit who had died and needing money
for the trip there. I told her that after the
trial is over theres a lot more stuff that is
going to be going on in Birmingham and I could use
some help from somebody who knows their way around
the black community, he said. Russell said she
agreed to the work and that he made the payment with
a personal check and hand-written contract. We
never had a conversation about her stories, with the
exception that I did provide her with some interview
sources like I did for all of the other reporters
down there, he said. It was a humanitarian
gesture gone awry.
president of Manning, Selvage & Lee/Mid-America
and VP of PR for Foote, Cone & Belding, Chicago,
said he was introduced to Scrushy by a mutual acquaintance
and continues to work for the executive. He stressed
the writer was a freelancer and not a reporter for
the paper and said he was not aware that The Lewis
Group was hired by Scrushy. He said in the wake of
the AP story that he would not now work with the writer,
noting that no PR work had yet materialized with her
because the judge covering the 61 civil cases against
Scrushy has issued gag orders.
Audry Lewis, who
said she wrote her initial columns in favor of Scrushy
because she believed him to be innocent, has gone
public because she says Scrushy owes her and the clergyman,
Rev. Herman Henderson, $150K for the newspaper stories
and PR work done to get support from black pastors
to sway the mostly black jury in Scrushys case,
according to the AP.
The AP said the
payments raise questions about the legitimacy of the
ostensibly grass roots support for Scrushy
who was acquitted on the $2.7B fraud rap seen
throughout his trial. Scrushy denied making the payments
and told the AP in an e-mail that he hit the
ceiling when he found out about them.
Jesse Lewis of The
Lewis Group is the former owner and publisher of The
Birmingham Times. His son is the paper's editor.
Entertainment, New York/Team Ashanti, as AOR
for the recording artist for work including PR, event
planning and marketing.
Worldwide, New York/IQ interactive, web-focused
marketing and ad agency, for corporate positioning,
case studies and campaign launches. MD Yin Change
and VP Anne Donohoe manage the account.
& Gendron, New York/ALTOUR, global travel
company, for its first PR program.
Holland Associates, New York/Villanova Universitys
College of Commerce & Finance, for a regional
and national PR campaign.
Selvage & Lee, New York/Heineken USA, for
launch of Heineken Premium Light beer. Euro RSCG Magnet
handled a national test run in select U.S. cities
for the beer last year. Official launch is March 1.
Finn, New York/Frank Publishing, as AOR for
PR for the company, which publishes Business Traveler
and Travel Savvy. RF will guide a March 2006
re-launch of BT, which was acquired by Frank this
Communications, Waltham, Mass./Picis; VFA,
Inc.; Softricity; Reactivity, Inc.; Qlusters; NDO
Surgical; iPolicy Networks; Epocrates, Inc.; Cochlear
Americas; Burstek, and BioPassword.
Washington,D.C./World Travel & Tourism Council,
for global marketing of its 2006 summmit at the Washington
Strategic Services, Washington, D.C./Gay Mens
Health Crisis, New York-based public health non-profit
group, for public affairs work.
Chapel Hill, N.C./Flowserve Corp., as global trade
PR firm for its product groups.
Communications, Plantation, Fla./SOL Southebys
International Realty, luxury property franchise for
Miami-Dade County, for a campaign to target high-end
buyers in the U.S., Europe and Latin America.
Pepperdine, Brown & Russell, Orlando, Fla./National
Assn. of RV Parks and Campgrounds, for a six-month
PR campaign highlighting a survey of RV operaters
and campers use of such facilities.
PR, Denver, Colo./Graebel Cos., relocation
specialist, and Prosperity Partners, finance company
focused on helping individuals sell structured settlements
like annuity payments or lottery winnings.
PR, Dallas/Brachs Confections, as AOR
for the 102-year-old candy maker.
Dialog, Seattle, Wash./Screenlife, DVD game
developer, as AOR for PR.
Group, Seattle/Perkins Coie, law firm, for
a strategic PR and branding campaign in the Pacific
Smith, Tucker, San Diego/OnPoint Marketing
and Promotions, to introduce web-based services and
campaign management tools.
Edition, Jan, 25, 2006, Page 6
TRAINER SETS UP WEB PORTAL.
Training Worldwide, New York, has unveiled a premium
and free website focused on video and audio news and
information related to media and presentation techniques.
offers free members the ten most recent pieces and
access to the sites text content. Premium subscribers
have access to all content, plus books and articles
by MTW president TJ Walker.
site currently distributes daily instructional videos
and audio casts which are available in Podcast and
RADIO PRO TARGETS NEW
Jason Cohen, former
managing director for Strauss Radio Strategies, has
opened CityCast Media in New York to leverage the
rise of weblogs, audio and video podcasts, and RSS
Cohen said hell
work with small and medium-sized companies to develop
campaigns for traditional and new media.
If done correctly,
there is a world of opportunity for the PR industry,
he said of growing interest in blogs and podcasts.
He has set up a
blog at mediabackpage.com
and is producing a video podcast series about New
York called CityCast: New York.
RECRUITER ADDS PR VETERAN.
Lisa Solomon, former
human resources manager for Burson-Marstellers
Midwest offices, has joined executive search firm
Bloom, Gross & Associates in Chicago.
Solomon was previously
corporate recruitment manager for GolinHarris.
Bloom noted the pool of PR talent is shrinking and
the war between companies in the Chicago area
and across the nation is heating up.
NBN READIES FOR ANNUAL
News Broadcast Network
is preparing its 11th annual Super Bowl advertising
preview package to give news stations a peek at the
upcoming marketing bonanza that comes with the highest
rated TV event of the year.
NBN packages B-roll
of ads with commentary by John Collins, senior VP
of marketing for the NFL, and Bill Bruce, EVP of BBDO
are selling for over $2 million during the Feb. 5
game on ABC.
Also, NBN is currently
marketing its PitchPlus service via an ad campaign
backed by a microsite on the Internet.
NBN says theyre
the first in the industry to use such a marketing
eNR Services, a media relations services company
based in Norwalk, Conn., has added three new clients
for its flagship grassroots PR program, which targets
local papers. They are: Haagen Daz Ice Cream, LoveSac
Corp. and GarageTek. ...Factiva
has unveiled a beta version of Factiva Search
2.0, which, it says, goes beyond traditional keyword
searching to find other information relevant to a
Zakim, who oversaw PR for American Media, has
moved to a new post at Showtime Networks in New York
as VP of corporate PR. He reports to Richard Licata,
EVP of corporate comms. Zakim is focused on campaigns
for the networks new media initiatives, research,
sales, marketing and affiliate activities, and serves
as its PR liaison with corporate parent CBS Corp.
He has previously held senior PR posts at Wenner Media,
Playboy and Universal Pictures.
Hermann, who managed public outreach for the
American Nuclear Society, to Potomac Communications
Group, Washington, D.C., as a strategic comms. program
director in the firms energy and technology
Massa, SVP of comms., ACNielsen, to Evanston
Northwestern Healthcare, Evanston, Ill., as VP of
PR and comms. He heads internal, external and marketing
communications for the companys three hospitals,
home services business, among other units.
Prichard, director of investor relations and
corporate comms. for Modine Manufacturing Co., to
Corn Products Intl, Westchester, Ill., as director
of IR. He was VP of IR and corporate relations for
the former Vigoro Corp. and Equity Investments and
earlier held senior IR and corporate comms. posts
at Mallinckrodt Group and Abbott Laboratories.
Costner, executive VP of IR, North American
Oil and Gas, to Pilgrims Pride Corp., Pittsburgh,
Texas, as VP of IR.
Ordeneaux, A/E, Dawson|Duncan Comms., to Michael
& Partners, Dallas, as an A/S.
Frantz, director of media and analyst relations,
GT Nexus, returns to CNF Inc., San Mateo, Calif.,
as director of corporate comms. Prior to GT, he held
a similar post at Capstan Systems and earlier was
comms. director for Circle International Group. He
was PR manager for CNF unit Consolidated Freightways
and later director of corporate comms. for Con-Way
Marquardt to VP, integrated comms., for hair
products marketer Matrix in New York. She joined the
company in 2003.
Dixon to executive VP for GolinHarris
Washington, D.C., and Baltimore offices. She heads
the firms marketing and brand strategy units
for both offices. In Chicago, GH has promoted Bill
Steers to VP managing its Owens Corning business.
a PR exec for Exelon, has joined GH as a VP in Chicago
managing Sprint PCS, Greeley and Hansen, and Cobra
Electronics. He was formerly at Fleishman-Hillard.
Fung and Albert
Shu to VPs of Weber Shandwick/Hong Kongs
consumer marketing and corporate practices, respectively.
Abramson, CEO of PR firm Comunicano in Del
Mar, Calif., has been named to the advisory board
for client SightSpeed, an Internet video-conference
Edition, Jan. 25, 2006, Page 7
AIDS GROUP SEEKS U.S. PR HELP.
Global Fund to Fight AIDS, Tuberculosis and Malaria,
a U.N.-affiliated organization, is looking for at
least one PR firm to cover the U.S. and Canada.
Geneva, Switzerland-based Fund was set up in 2002
mainly as a financial resource to distribute funds
through public-private partnerships. It does not implement
programs directly and has currently committed to financing
$4.5 billion in programs across 130 countries
the majority are AIDS programs in sub-Saharan Africa.
Bush diverted the bulk of U.S. AIDS funding to his
own initiative, but the U.S. has still contributed
$1 billion to the Fund. Randall Tobias, the former
AT&T CEO and the U.S. first global AIDS
official with the rank of ambassador, is the U.S.
Fund has issued an RFP to find a firm to maintain
and improve knowledge of the Funds work among
the U.S. press and public. Knowledge of global health
issues and politics is considered important for the
effort. A preliminary list of areas the Fund wants
to concentrate on are Washington, D.C., New York,
Toronto, Ottawa and Montreal. The RFP has been posted
Vanek, communications officer for the Fund, declined
to provide a budget saying cost will be an important
part of the competitive process by which the Fund
makes a selection of a PR company.
contract is expected to be awarded and commence by
April. Proposals are due Feb. 6, but firms must give
notice by Jan. 27 that they intend to bid. Thomas
Warren ([email protected]),
contracts officer, is handling inquiries.
VNUS MYERS TO
Rich Myers, who
was senior VP-communications at VNU and its Nielsen
Media Research unit, has joined Edelmans financial
practice. As executive VP, Myers reports to Andrew
Merrill, global managing director.
includes posts at the Chicago Board of Trade, NASDAQ
and the Treasury Dept. He also was press secretary
to former Rep. Fred Grandy and a news anchor in Sioux
VNU has received
an $8.9B takeover bid from a group of private equity
The 180-member Orlando
chapter of PRSA has reported to police that $20,000
appears to be missing from the chapters bank
Sgt. Barbara Jones,
police spokeswoman, said no one has been charged and
an investigation is being made. Andrea Finger, chapter
president, said the shortfall was found on Dec. 19
during the transition of the 2005 board to the 2006
Michael Ertel, 2005
president, told members that the board is conducting
an investigation of all the transactions in the account
for the past three years.
The Orlando Business
Journal carried a story on the missing funds on
Jan. 17. The chapters programs are not being
affected, said Finger, publicity director for the
town of Celebration. Ertel has his own PR firm.
PR FIRM FRANCHISES
Richard and Christine
Shock, who head a 14-year-old PR firm based in Hopkinton,
Mass., outside of Boston, feel the time is ripe for
franchising to come to the PR counseling industry.
Both said they have
met many PR pros over the years who either lost or
quit their jobs and who want to go into business for
themselves but dont quite know how to do it.
Many PR people also
dont like being completely on their own after
years of working and sharing ideas with others, they
noting that Entrepreneur magazine says franchises
generate $1.5 trillion a year, says the winning formula
of local ownership benefitting from nationwide promotion
and expert advice can also be applied to PR firms.
The new firms would
operate under the banner of Shock PR and
would receive marketing and business systems advice.
Fee is $25K to become a franchise.
The Shocks have
created a three-level PR service system with detailed
written materials, workbooks and templates for use
by the franchisees.
Says Christine Shock:
Weve launched this system to help fellow
PR pros realize their dream of being their own boss
and having some flexibility in their lives, yet having
a support network and other experts they can count
on to help and guide them every step of the way. They
can be on their own, but not be all alone.
Richard Shock said
veteran PR pros often know how to do PR but not how
to run a business. Most do not spend enough time on
bringing in new business, he added.
of Training Provided
receive a week of training at the firms offices;
follow-up web training and refreshers; detailed manual
covering all business operations; written procedures,
guidelines and templates for all PR services provided
to clients; their own page on the Shock website; a
subscription to an industry-standard media database;
national advertising; ongoing support from the Shock
PR firm, and the ability to network with other franchisees.
is available at
ROEHM ROLLS TO WAL-MART.
Julie Roehm, who
is marketing communications director at Chrysler Group,
is joining Wal-Mart Stores USA next month as senior
VP-marketing communications. Her position is a new
one, and reports to John Fleming, Wal-Marts
chief marketing officer.
Roehm has more than
10 years of automotive experience. She handled stewardship
of the Chrysler, Dodge and Jeep brands. Roehms
responsibilities also included media purchasing, events,
partnerships, interactive media and gaming, database,
merchandising and licensing.
Prior to joining
Chrysler in 2001, Roehm held numerous marketing and
sales positions with the Ford Motor Company. She will
relocate to Bentonville, Ark., Wal-Marts headquarters
Edition, Jan. 25,
2006, Page 8
Jan. 19 edition of The Economist has a positive
article on PR, headlining that, As advertising
struggles, PR steps into the breach.
are Richard Edelman and Pam Talbot of Edelman; Dorothy
Crenshaw of Stanton Crenshaw; Hans Bender, PR exec
at Procter & Gamble; Al and Laura Ries, authors
of The Fall of Advertising and the Rise of PR,
and Veronis Suhler Stevenson, investment house specializing
in media and that is also a publisher and compiler
of media statistics.
Economist did not mention it but affiliate VSS Communications
Partners owns PR News and Media Industry
Newsletter among 50 other aviation, telecommunications
and defense publications. VSS itself employs 70 and
had $6.5 million in revenues in 2005, says Yahoo!Finance.
statistics are cited on the growth of PR since 1999
but PR pros wont like the headline on the chart
The wages of spin.
to VSS, PR spending in the U.S. went from about $2
billion in 1999 to $3.8 billion in 2005 and should
go to $5.2B by 2009. We have a hard time trying to
make sense of these numbers.
chart appears to measure only PR firm income, ignoring
the amount spent on corporate, organizational PR,
and government PR. There are at least 350,000 people
employed in PR-related jobs, according to the U.S.
ranking of PR firms in 1998 showed the top 50 alone
had $2.26 billion in net fees. We collected income
tax returns, W-3 forms showing payroll, CPA-attested
employee counts, and other proofs. The 1999 total
for the 50 was $2.8B with some figures supplied by
the Council of PR Firms.
if the top 50 alone billed $2.8 billion in 1999, how
can VSS report U.S. PR spending was $2 billion that
year? There are at least 10,000 other PR and
publicity firms in the U.S. (based on
Yellow Page lists) that do untold billions of business.
There are also 16,000 ad agencies and almost every
one claims ability to handle PR. PR spending, including
lobbying, is in the tens of billions.
Economist article says the ad business has become
fragmented by the many media choices and
that consumers want more information than is in ads.
It quotes P&G (which has an ad budget of $4 billion),
as saying PR often provides a better return
than traditional ads. Talbot says companies cant
get away with a tight, straight message via
the media by issuing a one-way press release.
according to the New York Times Jan. 15, earned
the wrath of the Writers Guild of America
West for turning product placement into product
drama. In the TV show What I Like About
You, two characters, as part of a plot, audition
for an ad for P&Gs Herbal Essence shampoo.
Singer Jadyn Maria also competes providing additional
product exposure. The real ad then appears, featuring
Maria. Such paid-for product-pushing plotlines, which
payment is not revealed to the audience, have caused
the writers to launch a website called productinvasion.com.
It attacks advertisers who want to turn our
reality shows into infomercials. ...German
liqueur Jagermeister was portrayed as a fabulous
PR success story in the Jan. 23 Time. Sidney Frank,
who died in January at 86, popularized the product
in college bars by having pretty Jagerettes
pour free shots, boosting sales from 500 cases in
1974 to 2 million+ last year. Frank also introduced
$30 Grey Goose vodka in 1997, selling it to Bacardi
in 2004 for more than $2 billion. ...Owners
of movie theaters are quaking in their boots because
a new film called Bubble is going
right to consumers via cable TV and DVDs. No need
anymore to schlepp to the theater and pay $4.50 for
a small bag of popcorn. ...PRSA,
in a financial bind because of money lost on the Wilma-cancelled
national conference, has told committee members
they will have to pay their own travel, meals and
hotel expenses. Such spending by volunteers and staff
is about a half million each year, having reached
a peak of $717K in 2000 when the board went to England.
One president ran up expenses of nearly $200,000,
sources say. The ex-presidents of PRSA, of which there
are 25, get lifetime free dues and free admittance
to the annual conference ($1,025 for other members).
have a hard time replacing Catherine Bolton
as COO. The last search, by Korn/Ferry in 1993, turned
up only two viable candidates: Ray Gaulke, who got
the job, and Mitch Kozikowski, PR counselor.
Dozens turned it
down because they didnt want to get involved
in politics-ridden h.q., which bars senior PR pros
from working there, a policy set by 1980 president
Patrick Jackson. Realizing a long search was needed
when Gaulke suddenly and without a full explanation
shifted to the PRSA Foundation at the end of 2000
(with four years still to go on his $250K contract),
PRSA promoted Bolton to COO when she had been hired
to do PR for the Society.
(Jan. 16) quoted PR sources as criticizing
the new aggressive PR policy of the Royal
Caribbean cruise line in the wake of charges that
passenger George Smith of Greenwich, Conn., was murdered
during a cruise last year.
Cable TV networks
have devoted thousands of hours to coverage of the
unsolved death. Cruise line execs are now giving interviews,
staging press conferences and have set up a website
to answer questions.
Don Stacks of the
University of Miami (Primer on PR Research,
2002), said RCs response was way too late.
Cruise retailers note that neither RC nor any cruise
lines are booking fewer passengers in spite of the
onslaught of TV coverage.
Critics of the cable
TV news shows say they are using the RS story and
the unsolved death of Natalee Holloway in Aruba to
dodge coverage of a much more difficult subjectIraq.