The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, Feb. 1, 2006, Page 1
U.S. MULLS PR PLAN FOR 10
The U.S. Census Bureau
has set up an industry day for ad and PR pros
on Feb. 17 at the Dept. of Commerce auditorium in Washington,
D.C. The event will serve as a kickoff to the acquisition
process to award what are expected to be lucrative contracts
to market the 2010 count.
The bureau, part of the
Dept. of Commerce, has also launched a website to serve
as the main portal for its solicitation and operation of
The website will also
include the presentation from the February event and the
government plans to post a draft of any RFP for comment.
Young & Rubicam, part
of WPP Group, guided the 2000 effort, with Cohn & Wolfe
as the main PR firm. Budget for that three-year effort topped
$160M, with about 64 percent going to media buys.
part of WPP, in 2003 won a $1.2M contract with the census
to help devise a way to count private citizens living overseas.
EATON TAPS MCGRATH.
Don McGrath, who held top PR posts in the U.S. Army for
more than 20 years, has been named VP-communications at
Eaton Corp., the $11B diversified industrial based in Cleveland.
He joins from BASF Corp. North America, where he was VP-corporate
communications since 02. Previously, McGrath was VP-global
communications at Rockwell Automation and corporate communications
director at Textron.
McGrath retired from the military in `96 as a lieutenant
colonel. He had served as spokesperson for the Army chief
of staff, and PA director at the U.S. Military Academy at
West Point, where he graduated with a degree in civil engineering.
GASPER EXITS FORD MOTOR.
Barbara Gasper, 51, is leaving her VP-investor relations
slot at Ford Motor to pursue other interests as CEO Bill
Ford revamps ranks at the No. 2 automaker.
Tim OBrien, VP-corporate relations, has been shuffled
in the reorg. He is now deputy chief of staff/executive
operations & sustainability. In that non-officer role,
OBrien, 53, is to direct operation of Fords
office of the chairman & CEO.
Ford is laying off 30,000 workers and shuttering 14 factories
as part of its program to retake the American roadway.
Its North American auto operations suffered a $1.6B pre-tax
loss in 05 as sales dropped to $81.4B from $83B.
WS REPLACES B-M ON OLYMPICS
Sochi 2014 has switched its Winter Olympics bid to Weber
Shandwick from Burson-Marsteller. The Russian city on the
Black Sea used B-M when it officially launched its effort
to grab the Games last year. B-M had handled Moscows
failed effort to win the 12 Summer Games, which were
awarded to London.
B-M released a statement to ODwyers to say
the Sochi bid has new management and has chosen a
Andrey Braginski is the new marketing communications director
for Sochis bid to host the Games. Braginski told this
NL that B-M was employed initially until submission
of the questionnaire to the International Olympic Committee
due Feb. 1.
Sochi has a population of 350,000 living in a subtropical
climate with alpine ski slopes less than an hour away. Russia
has never hosted the Winter Games.
Rolf Olsen, CEO of WS/Europe, handles Sochi.
KLORES ACES USTA PITCH.
Dan Klores Communications has edged Edelman and Alan Taylor
Communications to guide PR for the U.S. Tennis Association,
professional tennis national governing body. DKC spearheaded
a media campaign for the USTA for last years U.S.
Five staffers led by EVP Scott Miranda will handle the
account. On the PR slate is an image campaign aimed to revamp
the way people view the USTA, tennis and its events, along
with National Tennis Month in May.
Miranda told ODwyers DKC would help people
find a court, find a partner, and promote the fact that
tennis is your game.
PEPPER SPICES UP WS.
Jeremy Pepper, an Arizona PR pro and one of the industrys
top bloggers, has put his Scottsdale-based firm on hiatus
to join Weber Shandwick as a group manager in San Francisco.
Pepper founded POP! PR in May 2003, handling national PR
and blogging programs for a roster of technology and consumer
clients. Earlier, he was PR manager for Eastman Kodaks
Ofoto unit and worked on Kodak for WS predecessor Shandwick
International, where he began his PR career as an intern.
He left prior to the merger of Shandwick and Weber Group.
We are in exciting times in PR, and I look forward
to coming back home to my first agency,he
told ODwyers. Pepper will continue to write
the POP! PR Jots blog and work on online communications
strategies for Agilent, BEA Systems, Cisco and Hitachi at
Edition, Feb. 1, 2006, Page 2
U.S. SUBJECT TO PROPAGANDA
Americans are increasingly exposed to Pentagon propaganda
used in psychological operations overseas, according to
a just declassified Dept. of Defense report.
That could mean that the Defense Dept. is violating the
Smith-Mundt Act of 1948, which prohibits the U.S. government
from propagandizing the American public with information
and psychological operations directed at foreign audiences.
The 74-page Information Operations Roadmap
contends that the rise of the Internet and 24-hour news
cycle makes it difficult to wall off the U.S. from international
PSYOP. Secretary of Defense Donald Rumsfeld approved the
Roadmaps recommendations on Oct. 30, `03. In a forward
to the Report, Rumsfeld wrote that the document provides
the DoD with a plan to advance the goal of information
operations as a core military competency.
The report was released Jan. 26 upon a Freedom of Information
Act request by the non-profit National Security Archives.
It notes the rise of the global village. The
increasing ability of people in most parts of the
globe to access international information sources makes
targeting particular audiences more difficult. Today the
distinction between foreign and domestic audiences becomes
more a question of U.S. Government intent rather than information
The Pentagon document says PSYOP is restricted by both
DoD policy and executive order from targeting American audiences,
military personnel and news agencies or outlets.
However, information intended for foreign audiences,
including public diplomacy and PSYOP, increasingly is consumed
by our domestic audience and vice-versa. PSYOP messages
disseminated to any audience except individual decision-makers
(and perhaps even then) will often be replayed by the news
media for much larger audiences, including the American
FIRMS RESPOND FOR ARMY BIOMETRICS
Lincoln Group, Hill & Knowlton, Fleishman-Hillard,
Charles Ryan Assocs. and Trevelino/Keller Comms. Group are
among a dozen firms to respond to Armys request for
interest in guiding PR for its biometrics operations.
Biometrics encompasses technology like iris, face and hand
scanning, and voice recognition, along with traditional
fingerprint identification, usually for security applications.
The science has been implemented in the Global War
on Terrorism by the Pentagon, which is building a
large database of known and suspected terrorists.
Additional firms identified by the Pentagon as potential
bidders include CRT/tanaka, Public Strategies Inc., APCO
Worldwide and Strat@comm.
An RFP is expected to be issued any day now for firms to
compete for a five-year deal worth from $5-$10 million,
depending on the need for services over time.
The Army wants a firm to provide PR support for biometrics
programs and its two main facilities in Virginia and West
TRUMP FILES DEFAMATION SUIT.
Donald Trump has filed a $5B defamation lawsuit against
Warner Books and Timothy OBrien, author of TrumpNation:
The Art of Being the Donald.
He claims that OBriens contention that the
real estate moguls net worth is somewhere between
$150M and $250M is false. [OBrien penned the
Feb. 13, 2005 New York Times feature headlined, Spinning
Frenzy: PRs Bad Press.]
Trumps law firm Kasowitz, Benson Torres & Friedman
posted a release on Business Wire on Jan. 24 to say that
Trump provided voluminous and comprehensive financial
information to the author before the book was published.
Forbes magazine rigorously analyzed the very
same books and records and other financial data that OBrien
and Warner chose to ignore, and concluded that Trumps
net worth conservatively is at least $2.7B, said the
Trump, who last month launched a luxury travel venture
with Travelocity, charges that both Warner and OBrien
knew full well that their statements were false and
malicious, but in hopes of generating book sales, they did
A Warner Books spokesperson, Rob Nissen said Trump helped
in the research of the book and that OBrien was willing
to meet with him at any time.
His statement calls OBrien an award winning,
veteran business writer for the New York Times and his work,
as does his book TrumpNation, speak for themselves.
TrumpNation was published in October.
New Jersey Rep. Chris Smith plans hearings on Feb. 16 to
examine the operating policies of U.S. Internet companies
He is incensed with Googles decision to self-censor
its Chinese search engine. It is astounding that Google,
whose corporate philosophy is dont be evil,
would enable evil by cooperating with Chinas censorship
policies to make a buck, said Smith in a statement.
Smith, who chairs a House subcommittee on global human
rights, said Chinas policy of cutting the free flow
on information is prohibitive for the growth of democracy
and the rule of law. On behalf of the Chinese Government,
Google has blocked sites from Friends of Falun Gong (spiritual
group that the Chinese Government calls a cult), Tibet House,
Tibet Government-in Exile, Amnesty International, Human
Rights Watch, news of the Tiananmen Square massacre and
The Republican said many Chinese have been imprisoned
and tortured in the search of truth, and now Google is collaborating
with their persecutors.
Smith has invited Google and executives from fellow China
self-censors Yahoo! and Microsoft to testify. Googles
Chinese service does not include e-mail, chat and blog publishing
services because Peoples Republic of China officials
fear those tools could be used to incite unrest.
Edition, Feb. 1, 2006, Page 3
CBS, WARNER BROS. TEAM UP
CBS Corp. and Warner Bros.
plan to launch a new network, The CW, in the fall of 06,
at the same time pulling the plug on their struggling, respective
networks The WB and UPN.
Each company will have
a 50-percent stake.
Tribune Broadcasting and
CBS UPN affiliates have entered into separate 10-year
deals to air the network. Combined with The WB and UPNs
reach, the companies said CW will be in 98 percent of the
The new venture will be
run by executives of the two networks. UPN president Dawn
Ostroff will become president of entertainment for the new
network, and John Maatta, COO of The WB, takes that title
Les Moonves, president
and CEO of CBS, said CW will air high-quality programming
and maintain our ongoing commitment to our diverse audience.
The new network will follow
The WB's scheduling model and include programs from both
networks while targeting a coveted younger demographic.
UPN and The WB will live
on until the merger is completed in August.
KERGER NAMED PBS PRESIDENT.
The Public Broadcasting Service has named Paula Kerger,
the COO of New Yorks Educational Broadcasting Corp.,
president to replace Pat Mitchell. EBC is the license holder
of Thirteen/WNET and WLIW, two of the biggest public TV
Kerger officially takes over on March 13. Mary Bitterman,
chair of PBS board, praised her as an irrepressible
champion of public television.
Since `04, Kerger managed EBCs editorial content,
educational outreach, government affairs and communications.
At Thirteen/WNET, she handled the launch of four digital
channels: "ThirteenHD, Kids Thirteen, World and Create.
Kerger is vice chairman of American Public TV and the Assn.
of Public Broadcasting Stations of New York.
Before PBS, Kerger worked as director of principal gifts
at the Metropolitan Opera, director of development and alumni
affairs for International House and program development
for the U.S. Committee of UNICEF.
calls for truce at PBS
Mitchell said public broadcasting suffered the most egregious
political infighting under the management of ousted chairman
He is somebody who doesnt accept the fact that
you check your partisanship at the door, she told
Broadcasting & Cable magazine.
Mitchell believes the best way for PBS to insure its future
is for Uncle Sam to auction off the broadcast spectrum,
and use some of the proceeds to set up a trust fund for
She doesn't think that is going to happen very soon because
of the current political reality in Congress.
Mitchell joins the Museum of Television & Radio in
March as president.
She is the recipient of an 06 Brandon Tartikoff
Legacy Award from B&C.
Search firm Spencer Stuart handled the search for Mitchells
BLOGS THREATEN MEDIA, PR.
The press is in a race against bloggers to deliver breaking
news, said editors and producers for New York CBS and FOX
news affiliates at a Jan 25th panel hosted by the Entertainment
Publicists Professional Society at Dillons Lounge.
Blogs and web-only news sites pose a threat to both TV
media and the PR firms that pitch them, the panel said.
Both industries have now found themselves competing against
cyberspace to deliver information to the public in a timely
The web is having a tremendous effect on crisis communications,
said Audrey Pass, director of communications for WCBS-TV.
The use of blogs and the Net are having an impact
on the PR industry and its ability to deliver stories to
us, so to dismiss them is foolish.
According to Rich Bamberger, assignment manager for WCBS-TV,
Internet-only news sites have made such an impact on the
nightly news that WCBS has begun to change its scope. Bamberger
said many stories WCBS airs now center on local neighborhood
and people profiles items you usually wont
find on the Internet.
The Internet has influenced our focus on the kind
of original stories that we can deliver. By the time we
air (the story), people already know about it, he
said. What were looking for now are neighborhood
stories and people stories. I cant stress this enough.
Thats what were fighting for right now.
Mio Abe, assignment editor for Fox5 News, said she speaks
with PR pros less and less because she sees
many of the same news items over the Internet.
However, the panel noted that the publicity industry shouldnt
view todays media climate as moving toward PR obsolescence.
Rather, PR pros should use it as a model for how to begin
pitching the local news in the future. Instead of battling
bloggers for time, experts should now deliver news items
with a personable face that television journalists
can use to their advantage.
Its really about the people. People at home
are going to connect with other people, not with your client,
said Deborah Dorf, planning editor and entertainment producer
at Fox5 News.
If youre doing an entertainment-type story,
put a personable face on it, she said.
Bamberger said PR isnt usually his first source for
information, primarily because many of the tips he receives
from publicists dont relate your event or client
to the days events.
We get a lot of news tips from scanners. Police scanners,
fire scanners, ambulances
then from tips, then from
PR. We get very little from the papers. Hopefully well
see what we do in the papers the next day, he said.
While the Internet has vastly changed the information landscape,
the panel said that traditional media pitches from PR firms
still house an advantage over cyberspace: validity. In
terms of blogs, you dont know who wrote it,
Bamberger said. You have to check to see if those
things are real or fake.
(Media news continued
on next page)
Edition, Feb. 1, 2006, Page 4
DISNEY LAUNCHES PARENTING
Disney Co. is launching Wondertime, a parenting magazine
aimed at mothers with children under age six, next month.
quarterly offers insights into the physical, social, emotional
and intellectual development of children. It wants to showcase
the "simple joys of raising a child" and allow
mothers to "view the world as their children do."
Stiepock is editor of Wondertime. She was director of creative
development at FamilyFun.
premier issue has articles about how children mimic their
parents and gain understanding of the concept of time. It
has advertising from Hasbro, Johnson & Johnson, Quaker
Oats and Kimberly-Clark.
Johnson, Disney Publications, 244 Main Street, Northampton,
MA 01060, will consider contributions from parents interested
in submitting stories for Wondertime, which is Disney's
first mag launch since 91.
Disney has redesigned
15-year-old magazine FamilyFun and boosted its rate
base to two million, the company said. Disney bought the
publication, which targets parents with kids from ages three
to 12, in 1992.
The magazine has also
added a family traditions department and a creative
CARVILLE PLAYS BALL.
James Carville, the 'Ragin'
Cajun, is to rag about sports in March on XM Satellite Radio.
He will co-host a one-hour talk with Luke Russert, the son
of NBC TV commentator Tim.
The duo will mostly talk
about baseball, basketball and football.
XM also will give NASCAR's
Dale Earnhardt, Jr., a one-hour show next month, featuring
the latest tidbits from the racing ciruit.
The show will debut on
XM's Nascar Radio during the week of Feb. 13, which is Daytona
Earnhardt will also talk
about music, video games and other topics.
Kramon, associate managing editor for the New
York Times, has been named assistant ME for enterprise,
a post charged with stimulating and managing original reporting
ventures for the paper.
Metropolitan editor Susan
Edgerley was promoted to assistant managing editor
for career development, taking over Kramon's previous duties.
Sexton, deputy Metro editor, was promoted and drops
the deputy title, taking over for Edgerley.
Berke, associate ME, was named assistant managing
editor for news.
Laar, an investment banker at Allen & Co., was
named senior VP of business development for SIRIUS Satellite
Radio. He is charged with fostering partnerships with media,
communications and tech companies to grow the companies
news anchor Larry Kane
has signed on to host Larry Kane: Voice of Reason,
a 30-minute weekly public affairs show on CN8, The Comcast
The program airs on Sundays
at 6:30 p.m.
Gore has signed a deal with Rodale Books to write
a book on climate change. The tome is titled "An Inconvenient
Truth" and shares that name with a documentary about
Gore's travels lecturing about global warming that was shown
at the Sundance Film Festival this year.
Jones has re-launched Barrons Online as a separate,
premium product from the Wall Street Journal Online. DJ
claims 45K paid subscribers.
has added four blogs covering market activity to its RealMoney.com
portal. Jim Cramer and Jim DePorre write about equities
markets, Steve Smith covers options and Tony Crescenzi,
Magazine has launched a digital edition with its February
'06 edition. Readers can buy a digital subscription or single
issue on the magazine's website. The company said the deal,
with Zinio Systems, allows it to give advertisers a new
venue and add to the publication's ABC rate base.
Entertainment Group, The Hollywood Reporter and production
company Sandra Carter Global have banded together to produce
a weekly half-hour entertainment news show to focus on the
business of making movies.
The show, "Starz
The Hollwood Reporter," premiered on Jan. 26 on the
Starz network and will air on Thursdays.
Regular segments include
"Top Stories," "Cover Story," and "In
Production," which includes on-set interviews with
filmmakers and actors.
Lampoon, which runs the largest campus TV network,
has inked a deal to stream its content online via Akimbo
Systems. NL says it reaches more than 600 schools and 4.8
million students at colleges and universities. Akimbo, which
charges subscribers $9.99/month, streams content like concerts,
Major League Baseball games and other video media.
Economist Group has acquired EuroFinance Conferences
Ltd., which produces about 20 events a year for senior finance
professionals, for $9.5M in cash. A $2.5M payment was deferred
based on performance.
TEG will fold the company
into its CFO Publishing unit, which includes CFO
News has moved out of beta after more than three
years and personalized its news-tracking features. The company
said it received a lot of feedback from editors and readers
( one complaint was that people didn't want press releases
viewable on the homepage, but Google noted they are useful
in search results).
A new feature has been
added to automatically recommend stories based on earlier
stories users had viewed.
Edition, Feb. 1, 2006,
OF PR FIRMS
5W ADDS FINANCIAL UNIT WITH
PR has acquired The Pinnacle Group, a boutique financial
communications shop that will serve as the foundation for
an investor relations practice at New York-based 5W.
Cohen, who headed Pinnacle, has joined 5W as a VP. He was
formerly a managing partner for KCSA PR Worldwide and VP
of Cameron Associates.
president Ronn Torossian said at least two other deals expected
to close by the second quarter are in the works for the
TECH FIRM ENGAGES AXICOM.
Engage PR, an Alameda,
Calif.-based tech PR firm, has aligned with London-based
AxiCom Limited. Engage was formerly Gallagher PR until 2002.
Axicom, which will guide
international PR support for Engage clients, has additional
offices in Germany, France, Belgium/Hollard/Luxembourg Italy,
Spain and Scandanavia. Engage clients slated to utilize
the deal are NetDevices and Kineto Wireless.
The firms have collaborated
in the past without a formal arrangement.
Sitrick and Co.
is representing Performance Transportation Services through
its Ch. 11 filing this month. The company, which claims
to be the No. 2 transporter of new automobiles in North
America, has secured $10M in financing and is looking to
reduce debt and streamline its operations. Sitricks
New York office is handling communications. ...Rogers
& Associates, a 28-year-old PR and public affairs
institution in Los Angeles, has changed its name to The
Rogers Group. CEO and founder Ron Rogers said the new moniker
better reflects the firms internal strengths
and outside collaborations. He said clients had continually
refered to the firm by the new name anyway, because of its
various practices and partnerships. ...Nourie
PR, New York, has opened a Philadelphia outpost and
inked a deal to serve as an affiliate of Ruder Finn in the
city. Founder and president Phil Nourie, a Pa. native who
previously worked for RF, said he met with David Finn and
a few months later a deal was official. He has four staffers
in Philadelphia to guide media relations and marketing efforts.
The firm has just signed Dranoff Properties, CitiStructure
and Evolvence Capital, a Dubai-based investment management
firm. ...Rhode Island
is looking for a PR firm with a strong interest and/or
presence in the state to guide a $150K effort to conduct
renewable energy education and outreach. Proposals are being
accepted through the states purchasing portal through
Feb. 23. ...Bridge
Worldwide has changed its name to Bridge Global Strategies
to highlight what the firm said was its true focus: international
Dynamics has acquired a majority stake (74 percent)
in South Africa-based Beachhead Media. The firm has offices
in Cape Town and Johannesburg. Nic Bennett, managing director
for FD in London, has re-located to South Africa to work
with BM in developing opportunities.
Communications, New York/Trentino Alto Adige, for
a three-year contract to promote two Italian food products
to the U.S. market.
New York/Joanna Mastroianni, designer, for media relations
during the 7th on Sixth fashion show, Feb. 3-10.
Communications, New York/Faremon, sportswear; The
Body Perfect, a Las Vegas salon/spa, and Equibal Labs, for
support of its beauty product lines.
Davidson PR, New York/The Ritz-Carlton Naples and
The R-C Golf Resort Naples, for PR.
+ King Company, New York/The Ritz-Carlton Club, fractional
ownership real estate, for a national PR campaign, following
New York/TNS, market and media research group, as U.S. AOR.
Portland, Me./The Abacus Group, voluntary employee benefits
provider; Bacoi-Dalloz, multinational industrial group;
Ski Maine Assn.; WinterKids, non-profit, and Worksite Specialty
Partners, voluntary employee benefits marketer.
Ink, Newton, Mass./Guardium, database security, automation;
PanGo Networks, business asset monitoring; Procuri, spend
analysis and supplier management services, and SoBran, federal
biomedical services supplier.
PR Worldwide, Washington, D.C./FebBid, online procurement
portal for public sector commercial acquisitions, for PR
via the firms technology unit.
Mitsakos PR, Delray Beach, Fla./Coral by Hilton Resorts,
as AOR for its four Domincan Republic properties.
Communications, Plantation, Fla./Florida Property
& Casualty Assn., for a public affairs effort highlighting
auto insurance market issues.
Chicago/Unilever Ice Cream, as AOR for PR to support its
Breyers, Popsicle, Klondike and Good Humor brands following
a review of several firms. EVP/director Patti Temple Rocks
leads the account with VP Carrie von der Sitt.
PR, St. Paul, Minn./Nordic Ware, for media relations
for the companys 60th anniversary; Reeds Inc.,
for support of its Reeds Ginger Brew, and Hennepin
County Medical Center.
+ Associates, Seattle/ScreenPlay Inc., audio/visual
services, for marketing comms.
Wilson PR, Seattle/McCormick and Schmick; Mortons
Steak House; E.E. Robbins, jeweler; Fork restaurant; Boka
restaurant; Marios of Seattle, fashion retailer, and
Potluck Press, greeting cards.
Mountain View, Calif./Aperto Networks, WiMAX services, for
strategic counsel, media relations and corporate branding
in the U.S., Asia, Europe and Latin America.
Marketing & PR, Irvine, Calif./Kean Coffee; Poquito
Mas; Wetzels Pretzels; Hot Dog on a Stick, and Centex
Homes, for PR.
Edition, Feb. 1, 2006, Page 6
DRUMS UP MARDI GRAS INTEREST.
S Simon Productions, New York, recently guided a video project
for the New Orleans Convention and Visitors Bureau to promote
plans for Mardi Gras 2006.
which handled the project on a pro bono basis, interviewed
bureau president Stephen Perry and shot and produced B-roll
footage and an SMT.
years Mardi Gras is New Orleans 150th. Simon
has put the video on its website, dssimon.com.
MEDIALINK REPLACES BOARD MEMBER.
Medialink Worldwide has
named BitPass CEO Douglas Knopper to its board of directors
replacing J. Graeme McWhirter, the chairman and CEO of MWs
Teletrax unit who resigned from the nine-member board at
the beginning of the year.
Knopper, 44, was formerly
SVP and GM of digital advertising company DoubleClick and
earlier was at Lowe and Partners and TBWA/Chiat Day.
Larry Moskowitz is heading the companys Teletrax unit
while a search to replace McWhirter is underway.
McWhirter, a 19-year veteran
of Medialink, remains a consultant to Teletrax.
of Business Communicators has teamed with PR Newswire
to launch a new online news center. IABC used PRNs
Mediaroom tool to add RSS feeds, organizational information
and an image gallery to its portal, which also includes
press releases and kits. PRSA revamped its media portal
last year with TEKGroup Intl. ...Digital video delivery
company The NewsMarket
said it provided 128K clips to news outlets in 2005,
a 95 percent increase over 2004. The company also said clients
which source video through its system rose from 4,000 to
7,500, including CNN, BBC and Bloomberg TV. ...Beverly
Bishop, an ad exec for Yellow Book, has joined eNR
Services in Norwalk, Conn., as a sales executive. ... PRSAs
New York chapter has re-launched its web presence at www.prsany.org.
Registration for chapter events, a members directory and
links to other PR sites are included. Art Stevens, president
of the chapter, said the new site is the start of a drive
to put more content and services in our members hands.
A task force of members headed by Don Bates of Media Distribution
Services oversaw the revamp. ...Auritt
Communications Group, New York, produced a satellite
media tour with Ted Allen from Queer Eye for the Straight
Guy from the Absolut Ice Bar in London for Absolut
Vodka. ...A video highlights package for Virgin Atlantics
Global Flyer launch was On
The Scene Productions top spot of 2005 by far.
The package chocked up 6,973 hits, or 6,000 more than the
No. 2 spot the announcement of the Live 8
concert for EFPR. The National Sleep Foundations 2005
Sleep Poll rang in at No. 3, followed by a Jive Records
spot for R. Kelly and an American Medical Association project
on meat and colon cancer.
Fletcher, former senior VP for Weber Shandwick in
Cambridge, Mass., has joined Racepoint Group as a senior
VP. Fletcher brings 18 years in technology PR to Waltham,
Mass.-based Racepoint, which was set up in 2003 by former
WS COO Marijean Lauzier. Fletcher was formerly VP and GM
of Alexander Ogilvy PR Worldwides Boston office and
earlier was SVP for GolinHarris, heading client services
for its Digital Equipment Corp. and Texas Instruments accounts.
Earlier stints included Lois Paul & Partners and Smart
Bingham, an independent consultant and former VP
for Ogilvy and Environics Comms., to MCS, Inc., Bedminster,
N.J., as a VP.
Horwitz, former corporate communications manager
for Sony Computer Entertainment America, has set up his
own shop, Imprint PR (imprintpr.com), in Brookline, Mass.
Horwitz told ODwyers he left Sony after the
tech downturn and tried freelancing, which he said worked
out well. As time passed, I decided to turn my role
as a freelancer into a real business, he said.
Canty, comms. manager for the United Negro College
Fund, to the American Society of Travel Agents, as director
Oswald, PR coordinator, West Chester Univ., to Schubert
Communications, Downingtown, Pa., as a PR consultant.
Fleishman, who headed the Georgia Aquarium account
for Fletcher Martin, to GCI Group, Atlanta, as president
of the office. She takes over for Bill
Marks, who has been named North America technology
practice leader. Fleishman previously headed Cohn &
Wolfes consumer division and opened and managed Edelmans
Atlanta operation. Key clients for GCI include Lowes
Brett, former director of corporate PR for LSI Logic
Corp., was named senior VP to head Edelmans semiconductor
group in Silicon Valley. Prior to ten years at LSI, he was
the top comms. pro at the Semiconductor Industry Assn. and
earlier was press secretary for former Gov. George Deukmejian.
Schroeder to senior VP and director of M Booth &
Associates corporate practice in New York. Also, Elliott
Nesterman to design director; Lauren Swartz to senior
A/S, consumer; Andrew Rossi to senior A/E, travel/lifestyle,
and Kelly Peterson
to A/E, healthcare.
Baron to senior account manager, PAN Communications,
Shirley, president of Shirley & Banister Public
Affairs in Alexandria, Va., has signed a contract with the
conservative Intercollegiate Studies Institute to write
his second book on Ronald Reagan, slated for a 2008 release.
The latest tome will be a study of Reagans election
in 1980. Shirley wrote Reagans Revolution: The
Untold Story of the Campaign That Started It All last
year about Reagans failed presidential bid in 76.
Edition, Feb. 1, 2006, Page 7
IN COMPANIES DECLINES.
World Economic Forum, which is currently meeting in Davos,
Switzerland, unveiled a poll of more than 20,000 people
in 20 countries that showed a sharp decline in public trust
in national governments, the U.N., and multinational companies.
is close to the lows recorded after 9/11, said
the report. A chart of the decline in trust in companies
since 2002 shows the U.S. as having the second greatest
decline19%. The only worse decline was in Spain, which
registered a 36% decline.
Turkey and Canada also registered double-digit declines
while there were only slight declines in trust in Argentina,
South Korea, Mexico and China. Trust declined 7% in the
surveys results were revealed in a special section
in the Jan. 30 Time magazine.
Had 'Trust' Summit
Nineteen PR industry groups
had conducted a Summit on trust Jan. 14-15,
2003, in Madison, N.J. It was the largest gathering of leaders
of these groups in the history of the field.
A key motivating factor
was that the stock market was dropping in the wake of 9/11
and PR and IR leaders were collecting ideas on how to restore
trust in corporate America.
Chair of the meeting was
James Murphy of Accenture, immediate past president of the
Arthur W. Page Society.
crisis in corporate America, touched off by the dot-com
bust and the scandals at Enron, Worldcom and Global Crossing,
had helped to trim $7.3 trillion off the stock market since
March 2000, the meeting was told.
The Page group later published
a white paper on the summit and then a book of essays by
corporate leaders on how to restore trust.
Open Protest Are Rampant
The Time essay, by Peter
Gumbel, said deference to institutions is dead
and has been replaced by "sniping, cynicism and an
outpouring of open protest ... thanks to the Internet, every
individual's gripe can now be amplified and diffused to
a mass audience...
Adding to the Enron and
Worldcom scandals are the revelations about the activities
of lobbyist Jack Abramoff, the article says.
While stock markets have
been rising lately, easing the sense of crisis that enveloped
the Madison conference of PR leaders, ordinary people
the world over have cause to complain about being locked
out of the party, it says.
One factor in their unhappiness,
says Gumbel, is that chief executives are cutting
themselves huge paychecks.
CEO pay at major companies
is currently running at more than 500 times the pay of the
average worker at these companies. It once was in the range
of 20 to 30 times the average pay.
Kate Watts, London-based
marketing consultant, told Gumbel that too many people feel
they have been lied to.
She quoted a poem by Rudyard
Kipling: "If any question why we died/Tell them, because
our fathers lied."
Traditional forms of advertising
and marketing are losing their credibility with consumers,
according to Watts. She labeled as "cynical" the
trend to buzz marketing in which consumers are
paid to plug products.
The World of Mouth Marketing
Assn., based in the U.S., has a code of ethics that requires
individuals who promote products for pay to reveal this
fact when doing such promoting.
Trust Among Friends
Edelman released its seventh
annual Trust Barometer in conjunction with the meeting in
Davos that found the most credible spokesperson a company
can have is a person like me. The survey was
among 2,000 opinion leaders in 11 countries.
In Brazil, 86% of the
respondents described people they could relate to as "extremely"
or "very" credible, up from 76% in 2005. In the
U.S., the number was 68%, up from 56% in 2005.
Business magazines continue
to be the most trusted source of information about a company
in all countries. A close second are friends and family.
NEWSUSA CONTINUES CLIP PROGRAM.
NewsUSA, which sends prepared
articles to thousands of media, is continuing its "Clips
Rewards Program" for editors despite criticism of the
program last December by Scott Bosley, executive director,
American Society of Newspaper Editors.
Bosley said the program,
in which editors can compile points towards products such
as a set of steak knives by sending back clips of NewsUSA
articles, is barred by the ethics codes of most newspapers.
and the ASNE are absolutely opposed to participating in
the sordid game NewsUSA has devised," he said.
Rick Smith, founder of
the company, said that regular clipping services miss many
clips and his program helps to fill in the gaps. He said
clients want to see as many clips of their stories as possible.
Smith was once an accredited member of PRSA.
The 70-person company
was profiled in the Dec. 12, 2005 Washington Post.
The company said it has regular users at 4,000 newspapers
and 700 radio stations.
NewsUSA Distributes Stories
The matter was brought
to the attention of the Board of Ethics and Professional
Standards of PRSA, headed by David Rickey of Alfa Insurance,
by North American Precis Syndicate, which also distributes
prepared stories to media.
Replying to NAPS was Judy
Voss, director of professional development of PRSA.
Her e-mail said, The
company and individual you cite are vendors to our profession,
and apparently directly to clients we may share. As a service
provider having nothing to do with inserting information
into channels of communications on behalf of themselves
or clients, even though their work seems directly related
to measurement of PR activities, his business falls outside
the PRSA Code ... even if he is an active member of PRSA...
Edition, Feb. 1,
2006, Page 8
opening of a PA and lobbying office in Brussels
(12/5/05 NL) has
caught the attention of Daniel Edelman, who does not think
the two functions should be mixed.
the worlds largest independent with $230 million in
fees in 2004, has an office in Brussels that does PA but
same is true for the firms Washington, D.C., office.
It may supply information to law firms that do lobbying
and sometimes supply material directly to lobbyists, but
it does not go into the Senate or House to represent
clients, says Edelman.
Deaver, top Reagan aide, agreed to do no lobbying when he
joined the firm in 1992.
is a different business from PR, Edelman added, without
going into many details.
details of what lobbyists do in the U.S. are
only too apparent, especially with the Jack Abramoff scandal
unraveling. Lobbying involves a lot of personal interaction
with legislators outside the view of the public that may
cross the line of propriety. Fund-raising for lawmakers
is a common activity among lobbyists. Attempts to cut this
back have had little success.
public never gets to pass judgment on what is said by lobbyists
nor what deals they might make. This is the opposite of
what PR is supposed to dodeliver public debate and
discussion leading to improved public understanding of an
in U.S. companies plummeted 19% from 2004 to 2005, according
to study among 20,000 people in 20 countries by the
World Economic Forum. It was unveiled in the Jan. 30 Time
mag in conjunction with the World Economic Forum in Davos,
Switzerland. The only country with a steeper drop in corporate
trust was Spain with a 36% drop.
This is no doubt a blow
to the 19 PR organizations that met Jan. 14-15, 2003 in
Madison, N.J., to discuss ways to restore trust in companies
after the Enron, Worldcom, Global Crossing and other scandals.
It was the biggest gathering ever of PR groups and was chaired
by James Murphy of Accenture, 2002 president, Arthur W.
Participants urged transparency
for corporations but also cautioned they must be clean before
they can go public. Some skeptics wanted to
know what proof is there that an open policy accomplishes
corporate goals. Page published a collection of essays by
corporate leaders on how to develop trust.
A thorny problem, said
Time, is the huge paychecks that CEOs are getting
when ordinary people the world over feel they
are locked out of the party. Protest groups,
helped by the Internet, are multiplying, says Time.
business is whats on the minds of PR counselors, as
indicated by the story that drew the most hits on
the ODwyer website in January. The story described
the six-month, $24,000 program of RSW of Cincinnati that
helps firms win new clients. ...also
related to the PR agency business was a full-page ad in
the Jan. 24 Wall Street Journal that demanded
an end to the sweatshop conditions at advertising
and PR agencies. A side motive for the ad was bringing
in business for the MGH ad agency of Owings Mills., Md.
Supposedly, the better working conditions at MGH foster
team spirit (helped by a staff bowling night) and more creativity.
CEO Andy Malis said he has heard numerous stories about
New Yorkers working far into the night at big ad agencies
and PR firms. Several of his staffers once worked at those
shops. ...a comment
we got from a PR exec a couple of years ago was that
given the $20K cost of family health insurance, about the
only people New York firms can afford are young singles.
...we hope PR and related
majors get to read these stories so they wont
have delusions about PR careers. Only the most highly motivated
are going to succeed. Their unmarried state (medical insurance
is only $5K for singles) gives them an edge in the job market.
...PR students need
all the help they can get but the vast majority are
barred from joining PRSA or its student society, PRSSA.
Only 270 of the 4,000 colleges have an approved PR sequence.
anti-competitive policy is a violation of the 1977 consent
decree PRSA signed after the FTC charged PRSA with unfair
methods of competition and unfair acts or practices that
violate Section 5(a) of the FTC Act. ...an
unholy alliance of the Educators Academy of PRSA
and most of the 25 living ex-presidents of PRSA is blocking
so-called at large student membership. Onerous
PRSA rules are also a factor. A student chapter must first
be endorsed by the president and four members
of a local PRSA chapter and guidance obtained from two professors.
Students should avoid this political and bureaucratic gauntlet
and set up their own PR or communications clubs using the
name of their schools. Founding and holding office in such
groups are great resume enhancers. The ODwyer Co.
will donate to any such student group a set of our directories
and provide website, newsletter and magazine subscription
to its members without charge. The ODwyer NL and magazine
are the only PR publications ever put on Lexis-Nexis (in
full text since 1989). PRSA has abandoned its PR Body
of Knowledge but there is a new one in the form of
five years of searchable stories on odwyerpr.com.
commenting on the American Society of Newspaper Editors
criticism of NewsUSAs policy of offering gifts
to editors who return clips of NewsUSAs articles,
said the activity is outside the PRSA Code because
NewsUSA isnt inserting information into channels
of communication. That happens to be exactly what
the company does. The opinion came from PRSA staffer Judy
Voss rather than ethics chair David Rickey of Alfa Insurance.
Editors who send 100 clips can receive such rewards as a
bike or a three-room Coleman tent, and sending in 2,000
clips can be worth a diamond bracelet or John Deer lawn