The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, Feb. 15, 2006, Page 1
BKSH & ASSOCS. REPS IRAQ.
BKSH & Assocs. lobbying unit has added the Republic
of Iraq to its client roster. The Washington, D.C.-based
firm had worked for the Iraqi National Congress opposition
group during the reign of Saddam Hussein.
the Embassy, B-M has helped the deputy military attaché
do outreach to key media outlets such as the Wall Street
Journal and CNN. B-Ms contract with Iraq also
calls for setting up editorial board meetings and placing
firm has developed ties with organizations like the American
Enterprise Institute, U.S. Chamber of Commerce, Council
of Foreign Relations and Business Council for International
also has contacted the National Security Council and State
Dept. on behalf of the Embassy.
EDELMAN LANDS BIG CSC BIZ.
Computer Sciences Corp.
has selected Edelman as its agency of record in a competitive
pitch that was orchestrated by Malibu-based consultant Jerry
the incumbent, but did not pitch because Peter Maneri, CSCs
VP-corporate communications & marketing, thought it
was time for a change. He told ODwyers a dozen
GolinHarris was said to
be a close second to Edelman for the multi-year account
that is worth a few million dollars.
El Segundo-based CSC is
a leading global information technology company with annual
revenues of more than $15B. Maneri told ODwyers
there were many synergies between Edelman and CSC.
They were simply the best of the class. Pam Pollace,
the former Intel PR wiz, is Edelmans global tech leader.
The CSC account will be housed in Gail Beckers Los
ICAHN GETS PR HELP IN TW FIGHT.
Corporate raider Carl
Icahn has retained Source Communications to handle its audacious
campaign to carve Time Warner into four separate companies.
SC is the firm of Ken
Frydman, the former Daily News reporter and press
secretary to ex-New York City Mayor Rudy Giuliani. He and
SCs Richard Schwartz are handling the Icahn effort.
Frydman told ODwyers he would not comment on
his work for Icahn.
Icahns group, which
owns about five percent of TWs stock, unveiled its
much anticipated Lazard Report Feb. 7 in New
The Report claims that
TW under CEO Dick Parsons has cost shareholders $40B in
H&K EXTOLS NUKE POWER.
Hill & Knowlton is
working for the Nuclear Energy Institute to extol the benefits
of nukes and build public support for the construction of
new power plants.
The NEI wants to capitalize
on President Bushs State of the Union speech in which
he told of the need to break Americas addiction to
Skip Bowman, NEI president,
said Bushs backing of nuclear energy is a positive
sign that the U.S. should expand its reliance on this
emission-free source of electricity.
The H&K campaign plays
up nuke power as a major player when it comes to reducing
greenhouse gases. The NEI says nuclear power has perhaps
the lowest impact on the environmentincluding air,
land, water and wildlifeof any energy source, because
it does not emit harmful gases, isolates its waste from
the environment, and requires less area to produce the same
amount of electricity as other sources.
The trade association
also wants to cut through the federal, state and local red
tape surrounding the nuke site approval process. The NEI
expects up to 15 new plants will be built by `15. There
are 103 plants online.
CATER EXITS KETCHUM FOR APCO.
Mark Cater, a partner
and director of Ketchums global and New York healthcare
practices, has left to head development of APCO Worldwides
healthcare efforts in marketing and product communication.
Cater is bound from New
York to London and will oversee integration of APCOs
strategic and marketing communication efforts with its established
public affairs and corporate communication services.
Cater will work closely
with the firms Washington, D.C., New York, Brussels
and Shanghai offices. He reports to Brad Staples, CEO of
PRSA DIRECTOR McCORMICK RESIGNS.
Gary McCormick, PRSA director
from the Southeast district, has resigned from the board
with two years to go in his term, becoming only the second
national director to leave mid-term.
The only other such resignation
in PRSAs 59-year history was Sherry Treco-Jones, Decatur,
Ga., counselor, whom McCormick had succeeded.
Treco-Jones quit in March
2004, the day after the national board voted 8-6 to reject
governance reform proposals made by a committee of which
she was a member. She said she quit because of pressure
from her counseling business.
Edition, Feb. 15, 2006, Page 2
F-H, MERCURY BATTLE ASBESTOS
Coalition for Asbestos Reform is paying Fleishman-Hillard
and its Mercury Public Affairs unit nearly $600K during
the current quarter to kill a bill sponsored by Sens. Arlen
Specter and Patrick Leahy to create a $320B trust fund for
people exposed to asbestos.
Hill obtained a copy of a memo penned by Mercurys
Kieran Mahoney that outlined strategy to torpedo the measure,
and posted it on its website.
argues that the trust fund is severely underfunded
from the start, and will go broke in three yearsleaving
many claims uncompensated.
recommended targeting moderate/conservative Democrat
Senators who are deemed persuadable, conservative Republicans
whose current opposition needs to be turned into a no
vote, and D.C. opinion leaders who collectively make up
conventional wisdom. His Dec. 5 memo suggests running
ads in the states of politically vulnerable Senators.
counts on support from the Wall Street Journal. He
wrote: The leading conservative opinion-leader paper
has explicitly called for delay on any vote until the numerous
investigations and judicial inquiries into massive fraudulent
asbestos claims uncover more facts. This opposition, and
the Journals continued attack on the veracity of this
litigation crisis gives us solid non-economic
arguments to help persuade conservatives to oppose S.852
on the floor.
Coalition is funded by companies such as Exxon Mobil, Allstate,
American International Group, Borg Warner, Textron, and
CLEVELAND EYES PR TO CURB
The City of Cleveland
where one in nine kids tests positive for lead poisoning
has set aside $120K and is looking for an agency
to develop a public education campaign to cut down on the
completely preventable problem.
The citys Dept.
of Health and the St. Lukes Foundation Grantee plan
to fund the PR push through the Greater Cleveland Lead Advisory
Council with a goal of eliminating lead poisoning by 2010.
GCLAC wants a comprehensive communications and marketing
campaign to raise the issue and highlight steps to eradicate
the problem. That effort will target parents, property owners,
medical providers and contractors, especially in areas where
the epidemic is more prevalent.
of elevated lead in children is in the top five nationally
statewide, Ohio trails New York and Illinois, both
of which have a greater number of old homes that may contain
lead paint but has followed a national trend of decreasing
levels of lead in humans. In 2004, the rate of lead poisoning
was 11 percent with 1,700 children under age six (the at-risk
age for lead, according to the CDC) showing elevated levels
of lead. But the overall rate in the U.S. is under two percent.
The GCLAC hopes to roll
out the effort for Public Health Week in early April, with
two additional phases planned through the end of the year.
Christine Medina of the
Dept. of Public Health is the point of contact. Pitches
are due Feb. 17.
CAPLAN, M+R, PN WIN ODWYER
M+R Strategic Services and Porter Novelli are the first
winners of the ODwyer Award for Public Communications.
They are honored for work
in the public affairs/environmental PR categories.
PR Report, this websites sister publication, created
an awards program to highlight PR campaigns that show a
high level of creativity in increasing public understanding
of a product, service or issue.
Caplan, on behalf of the
Natural Resources Defense Council, orchestrated a grassroots
campaign to prevent the Environmental Protection Agency
from relaxing safeguards that prohibited the dumping of
largely untreated sewage into the nations rivers,
streams and lakes.
M+R earned its ODwyer
Award for representing the Keep Antibiotics Working Coalition.
That group, which includes Environmental Defense, Union
of Concerned Scientists, Sierra Club and Physicians for
Social Responsibility, is fighting to keep antibiotics out
of the food chain.
The misuse and overuse
of antibiotics in animal agriculture has been linked to
human bacterial infections that are resistant to antibiotics.
Porter Novelli is cited
for clinching support for the Class Action Fairness Act.
Working for the U.S. Chamber of Commerce Institute for Legal
Reform, the Omnicom unit reframed the long-running debate
over class action lawsuit reform from a business issue to
primarily a consumer one.
The payoff: a surprising
eighteen Democratic Senators broke from the party line and
voted for the bill that was signed into law by President
The campaigns are described
in the February issue of the magazine.
DKC PICKS UP HARD ROCK ASSIGNMENT.
Dan Klores Communications
has emerged from a competitive RFP to guide PR and marketing
for Hard Rock Café Internationals hotel unit,
Hard Rock Hotels, which is expanding in the U.S. and abroad.
Diane Briskin, executive
VP of DKCs hospitality practice, told ODwyers
that Hard Rock hasnt previously retained a PR agency
to work solely on its hotel and casino unit.
She said DKC helped open
a Hard Rock Café at client Foxwoods Resort &
Casino two years ago, but hasnt worked for the company
in recent years.
DKC is also looking to
differentiate Hard Rocks urban properties in cities
like Chicago from its casinos. Hard Rock plans to open its
second urban property in Madrid this July,
with a San Diego hotel slated to open early next year. The
company currently owns 13 properties.
[The new properties]
are very different than what one might associate with the
Hard Rock Café, she said. Its really
educating consumers on distinctive properties that still
have the heritage of the music edge, but are definitely
luxury hotel properties.
Coyne PR represents Hard
Edition, Feb. 15, 2006, Page 3
CSV COUNSELS BIG MEDIA DEALS.
Sard Verbinnen served as PR counsel to two major media deals
counseled Citadel Broadcasting as The Walt Disney Co. announced
plans to merge its 22 station ABC Radio Networks unit into
Citadel to create the No. 3 radio company with 177 FM and
66 AM stations.
Burbank-based entertainment company values the deal at $2.7B.
It will control a 52 percent stake in the renamed Citadel
Communications when the deal closes at the end of the year.
Suleman, Citadel CEO, will lead the new company. He is the
former chief of Infinity Broadcasting. He referred to the
ABC stations as top-notch.
stations are in key markets such as New York, Los Angeles,
Chicago, Dallas and San Francisco. They combined for $575M
in `05 revenues and $200M profit.
ABC radio group includes syndicated programming such as
Paul Harvey News and Comment, Sean Hannity
Show and "Tom Joyner Morning Show.
Radio Disney and ESPN Radio are not included in the Citadel
merger follows Disney CEO Bob Iger's splashy announcement
last month of plans to acquire former partner Pixar Animation
in a transaction worth $7.3B.
is also handling Univision, the Spanish language media company
that has put itself on the auction block.
Los Angeles-based operator of the No. 1 Spanish-language
television network has hired investment banker UBS to "explore
strategic alternatives to enhance shareholder value, including
but not limited to the raising of capital through the sale
of securities or assets of the company, a recapitalization,
strategic acquisitions, and the combination, sale of merger
of the company with another entity."
Corp., Time Warner, CBS and Grupo Televisa are said to be
potential suitors for Univision, which reaches 98 percent
of U.S. Hispanic households. Univision owns 62 TV and 69
Stephanie Pillersdorf and Brooke Morganstein are in charge
of the Univision account.
EX-REPORTER: TRIB SPIKED CEO
Geoff Dougherty, the former
Chicago Tribune staffer who set up a citizen journalism
site to cover Chicago at the end of last year after resigning
from the paper, is taking the Trib to task for allegedly
killing a story he wrote about executive pay at Tribune
Dougherty has criticized
his former employer for paying CEO Dennis FitzSimons top
dollar while laying off employees and offering investors
He printed a story in
his new online publication, ChiTown Daily News, on
Feb. 7 about Tribune Co. executive pay which, he says, began
last April while he was a Trib reporter. It started
as an assignment to analyze some executive compensation
data for the paper's annual CEO pay section, he wrote
in introducing the article. As I crunched the numbers,
it became apparent that FitzSimons pay would figure
prominently in the article.
So I wrote it. My editor
signed off on it. The copy desk cleared it and slated it
for publication last May. And then, 36 hours before the
article was to appear, it was killed.
Dougherty said editors
ducked questions about the article and declined to schedule
it for publication, so he resigned.
In the article published
on his website, Dougherty notes that FitzSimons raked in
an $11.3M compensation package while Tribune Co. posted
a negative 17 percent return to investors and profits fell
Jim Kirk, associate managing
editor for business at the Trib, called Doughertys
characterization of the story and circumstances surrounding
his departure completely false.
In a letter to Jim Romanesko,
Kirk said the paper never shied away from covering news
about itself or its corporate parent or executives.
He also noted that the
article Dougherty published was updated and fact-checked,
and not the same one he wrote for the Tribune. Kirk declined
to comment on Dougherty's resignation, but said: After
looking into his complaint, and finding it lacked merit,
editors decided to accept his resignation.
the magazine of philanthropy, is set to debut in New York
publication will be distributed free to 65,000 households.
Publisher Lisa Gyselen
plans to launch editions in San Francisco and London.
has changed its name to Publishing Executive as part
of an expansion of its editorial coverage and circulation
base from the publication production industry to also include
magazine managers and interactive/online publication.
PE, published by North
American Publishing Company, claims 17,500 subscribers.
It continues to produce the PrintMedia Conference tradeshow,
slated for March in New York.
Michigan business publication
has been sold to two executives from the Michigan Food and
Beverage Assn. and Michigan Business and Professional Assn.
Edward Deeb, president
of both groups, will serve as editor-in-chief of the publication
and Kluge, COO of both groups, is publisher. Previous EIC/co-owner
Oliver Moore continues with a consulting role.
The new owners plan to
offer free subscriptions to association members. Current
circulation is about 52,000, and the new owners, under Corp
Publishing LLC, Warren, Mich., said the association members
could boost circulation by 20,000.
Magazine, which had been available only at its restaurants,
is now sold on newsstands and at book retailers such as
Barnes & Noble and Borders. The bi-monthly is priced
(Media news continued
on next page)
Edition, Feb. 15, 2006, Page 4
LINK CLIENTS TO NEWS, PCNY
about the whole story, not just your client's element,
said Bianca Struhl, associate producer for CBS News
event, hosted by the Publicity Club of New York, brought
in more than 170 PR pros who showed up to hear some of the
nation's top radio and TV news journalists speak.
to Rob Flynn, director of communications for PBSs
The Newshour with Jim Lehrer, while TV and radio
press still look to publicists for stories, they often must
turn to other sources simply because many PR pros fail to
pitch items that are pertinent to current events.
go into a lot of depth in our program, but because were
only on for an hour, we are limited, he said. But
were just as interested in finding out about your
clients as you are in pitching us.
Pesca, correspondent for NPR, said publicists can increase
their chances of getting air time by adopting a pitching
technique that marries their clients product with
a current event. The best stories are an event, not
an issue, Pesca said. Pitch me something current
that I can get a seed out of. And watch out for blatant
product placement, even if its an interesting product.
if a clients product isnt itself groundbreaking,
a simple re-pitch can make an item newsworthy.
company that specializes in transportable building structures,
for example, could have made an interesting news item during
Hurricane Katrina, when the need for temporary housing was
at an all-time high.
idea is a bad idea, because in two hours we can figure out
how to do it in a different way. It's a huge palate,
said Jamie Kraft, senior producer for CNN's Anderson
the news is constantly in a rush against time, understanding
how to pitch radio and TV press involves a great deal of
finesse. Often, it involves a knack for predicting tomorrows
news items today.
panel suggested that PR pros can cut down on much of their
guess work of what newsrooms are planning by staying up-to-date
on hot topics in the news, as well as understanding growing
noted that adding texture to a pitch
highlighting not only the newsworthiness of a story but
also its power and immediacy is a good way to make
a client's presence known in an otherwise fickle industry.
try to do things every night to see how the audience reacts.
We ask tough questions, and were not afraid to shoot
from the hip sometimes, he said. We want stories
that people will stand around the water cooler and talk
about the next day. Were looking for anything that
can give us a lot of texture to work with and make the story
on the other hand, offered a simpler tip for success in
the media machine works: stay informed. Read the New
York Times every morning. They really set the agenda
for us, he said.
event was moderated by Peter Himler, PCNY president; and
Lisa Kovitz, managing director of Burson-Marstellers
brand marketing practice.
Hertzberg, editorial director for Source Medias
Financial Planning and On Wall Street, has
joined Crains Communications' upcoming business title
FinancialWeek as editor. The 20-year news veteran
has served as a news editor for Bloomberg News, editor of
Baseline Magazine and Internet World, among
is slated for a June 5 debut and will publish every other
Monday starting in September.
Topcik, has been named deputy editor of Broadcasting
& Cable. He is a veteran of the New York Times,
Harpers and GQ.
Leckey has been named executive VP-consumer marketing
at American Media. He had held a similar post at Hachette
Lazar, who was at Allen & Co., has taken a senior
VP-business development job at Sirius Satellite Radio.
David, an environmental activist and wife of comedy
writer/actor Larry David, has been named guest editor for
Elles April 18 issue, coinciding with Earth
Aveda, a natural cosmetics
company, has underwritten printing of the issue on recycled
Moore, CEO of Time Inc., believes its okay
if editor-in-chief John
Huey says he reads some of the company's women's
titles only because he has to.
It's all right that Huey
doesnt completely understand the shoes in InStyle,
Moore told the Wall Street Journal. Huey is surrounded
by women, she noted. In fact, Johns outnumbered
a little bit on the 34th floor, she said.
Dean Ornish, founder of the non-profit Preventive
Medicine Research Institute in Sausalito, Calif., will pen
a weekly column on Newsweek.com.
Called The Spectrum,
Ornish will focus on dieting and healthy living. His column
will run on the site's Healthbeat section every
Winfrey and XM Satellite Radio reached a three-year
agreement to launch a Chicago-based Oprah & Friends
channel in September. Regular segments hosted by personalities
from The Oprah Winfrey Show and O, The Oprah
Magazine, in addition to a weekly reality radio show
with Oprah Winfrey and Gayle King.
Topics include nutrition,
fitness, health, self improvement, home, and current events
from Oprah personalities like Bob Greene, Dr.
Mehmet Oz, Dr. Robin Smith, Marianne Williamson, and Nate
Moulitsas Zúniga, who has earned the most
successful blogger title from The Times of
London for the runaway popularity of DailyKos.com,
is trying to raise $1M in angel funding to kick off SB Nation,
a network of 200 sports blogs. Zuniga says it will cover
every team in every major league in the U.S., noting the
frustration of smaller-team fans when the media giants skip
Edition, Feb. 15,
2006, Page 5
OF PR FIRMS
DCI TAPPED FOR NC BUSINESS
Carolina has awarded a $300K PR assignment to position the
state as business friendly to Development Counsellors International
following an RFP process that began in December. Fleishman-Hillard
and Brogan and Partners also pitched.
state hired a consultant, Ticknor & Assocs., last year
to audit its efforts to attract businesses. That firm found
NC to be underinvested in PR.
is charged with providing publicity and perception
analysis to market North Carolina as a place
to do business.
has aligned Brodeur Worldwide with ad agency TWBA in India,
putting the PR firm in six Indian cities as a springboard
for its expansion in the region. TWBAs PR units are
to be renamed Broduer India and Dhrubajyoti Gayan, VP of
TBWA PR, was named country head of the new BI.
has reissued an RFP to find a firm to develop a statewide
community/public awareness campaign focusing on alcohol
and drug treatment program and prevention in Native American
women. A one-year contract is planned with two option years.
Proposals should not exceed $95K for the first year.
Margret A Davis (916-323-5709)
& Partners, San Francisco, has acquired 16-year-old
business and professional services PR firm Blattel
Communications and set up Allison Blattel Professional Services
Group as a unit of Allison.
Ellen Blattel heads that
unit as a partner of A&P, which acquired all of Blattels
clients and employees.
set up an interactive marketing unit to cover emerging forms
of media like weblogs, podcasts, mobile campaigns, viral
videogames and search engine optimization. Partner/senior
director Ted Birkhahn said the new PepperDigital practice
will help clients keep their digital marketing strategy
in-line with other communications efforts. ...Calysto
Communications, Atlanta, has opened a satellite office
in Washington, D.C. ...The
Slevin Group, Tallahassee, Fla., has opened a Nashville
office, its fourth location, at 3200 West End Ave., #500.
The political savvy PR and public affairs firm is headed
by Patrick Slevin, former PR manager for Eckerd Corp. and
regional media manager for the National Federation of Independent
Business. ...Ken Makovsky,
founder and president of New York-based Makovsky & Co.,
has launched a weblog called My Three Cents
...Porter Novelli has partnered with the Prague office of
tech PR firm Neopublic. The firm is now known as Neopublic
Porter Novelli and serves as a sister agency to PNs
04 partnership of the same name in Slovakia. ...Burson-Marsteller
has aligned with Finnish PR firm Pohjoisranta, which
has offices in Helsinki and Oulu. B-M ended its affiliation
with CW Works Oy.
Devon Group, Shrewsbury, N.J./Unisfair, online events
hosting, as AOR for PR in North America.
RSCG Life PR, New York/superDimension Ltd., early-detection
lung cancer diagnosis and treatment, for PR and marketing
RSCG Magnet, New York/Vichy Laboratories and DermaBlend
Coverage Cosmetics, both owned by LOreal, for PR and
media relations, respectively. The firm has also picked
up Motown Legends Casino.net and Motown Legends Cafe.com,
for global launch of both sites and media relations for
an international music tour, and the Skoll Foundation, as
AOR for the social entreprenuer entity.
Weill Associates, New York/Cape May Resorts, as PR
Shandwick, New York/Kiwi, Sara Lee shoe brand, for
global PR for its 100th anniversary.
Flynn, Rochester, N.Y./The Harley School, private
day school, for marketing comms.
Paul & Partners, Woburn, Mass./AirClic; Avokia;
Eloqua Corp.; Ideal Science; LogLogic; NSI Software; Pegasystems;
Renaissance Lighting; Vue Technology.
Advertising, Exton, Pa./West Chester Business Improvement
District, for PR projects.
Horner Communications, Pittsburgh/Schwebel Baking
Co., for media relations for its 100th anniversary, and
Prescient Applied Intelligence, for media relations and
Baltimore, Md./KMS Californias global business group,
as AOR to launch the brand in South America, Africa, Asia,
the Middle East and Europe. The firm won AOR duties for
the companys North American operations last year.
Three Communications, Bethesda, Md./Cryo-Cell International,
family stem cell bank, for PR targeting consumers and healthcare
RaleighN.C./Greater Raleigh Convention and Visitors Bureau.
Marketing Services, Chicago/Falkor Group, four-year-old
IT consulting firm, as marcom AOR.
Kovac, Minneapolis/Lawn-Boy, for PR for the lawn-mowing
Communications, Los Angeles/Pure Pharmaceuticals,
for launch of skincare product later this year, including
PR for consumers and trade media, and Fluidesign, web marketing
firm, for media relations and community marketing. The firm
has renewed contracts with The Coffee Bean & Tea Leaf,
Pacific Theatres, Caesars Entertainment, and 676 Restaurant.
Communications, Los Angeles/Sohonet, London-based
digital network for film/TV industry, as AOR for PR to launch
the companys L.A. presence with the recent acquisition
of film lab and digital post house Fotokem.
Edition, Feb. 15, 2006, Page 6
TAPPED FOR KEF POST.
Brams, a business development executive for iCD Media, has
joined Atlanta-based broadcast PR company KEF Media Associates
as manager of sales and marketing.
formerly headed Media Distribution Services Atlanta
operation for more than 10 years and earlier was a VP for
PR Newswire in New York.
Foley, president of 20-year-old KEF, praised Brams
experience and contacts, noting the executive would help
further develop and grow the company.
WIECK ADDS OVERSEAS AUTO PORTAL.
Wieck Media has launched
a companion site to its Autodeadline.com
portal for auto brands in the Asia-Pacific region.
The new site debuted at
the Melbourne International Motor Show, which runs through
Feb. 19, and Wieck says it has signed on automakers like
Mitsubishi, Volvo and Jaguar.
The companys Autodeadline
portal hosts video and images for download by journalists.
Wieck says it served more than 5,000 news professionals
at the 2005 Detroit Auto Show.
has inked a deal with Norwalk, Conn.-based eNR to add the
latters media management system to BWs PressCenter
subscription media list service. ...The
NewsMarket is providing a video capability for The
Bluetooth Special Interest Group which gives reporters the
ability to download broadcast-standard video from the groups
press website. The BSIG counts members like IBM, Motorola
and Nokia. ...PLUS
Media, New York, produced a Valentines Day
co-op satellite media tour from Tavern on the Green in New
York for consumer brands. The SMT was hosted by Bob Guiney
of The Bachelor and Dawn Yanek, author of Womens
Best-Kept Secrets. Pizza Hut and Diet Pepsi scored the most
broadcast news coverage from their Super Bowls ads, according
to Bacons | multivision.
The companys fifth annual metric quantified news stories
in national, cable and the top 50 TV markets in the U.S.
from Dec. 19, 2005 to Feb. 7, 2006. GoDaddy.com landed in
third place, propelled by coverage of its ad being rejected
by ABC sensors. Careerbuilder.com and FedEx rounded out
the top 10. ...News
Broadcast Network said its annual Super Bowl package
of ad clips and commentary was aired more than 2,500 times
1,260 video and 1,256 radio. Food
Fete, a Las Vegas firm that puts on events for food
journalists and companies looking to get coverage in that
sector, has scheduled events for April 4 and July 10 in
New York. Gourmet foods, beverages and kitchenware products
will be showcased to food and lifestyle reporters. Submission
deadline is March 3. Info: www.foodfete.com.
...The Marketing Research
Association has set a March 31 deadline for submissions
for its 2006 Betsy J. Peterson Award. The honor goes to
an opinion and marketing research professional.
Maliczyszyn, senior associate in Atkins Nutritionals
corporate comms. unit, to Kwittken & Co., New York,
as a senior associate.
Mazur, VP, corporate & technology, 5W PR, has
re-joined Rubenstein PR, New York, as a senior VP. Mazur
had been with the firm for 10 years.
Antonio, director of external PR and brand reputation
for Sears, Roebuck and Co., has joined Edelmans Chicago
office as an executive VP. A Sears spokesman said Antonio
has not yet been replaced at the retailer. Antonio, one
of several new hires for the office, is a 25-year veteran
of the PR industry and earlier held posts at GolinHarris,
General Growth Properties and Janet Diederichs & Assocs.
senior A/D and brand planner for GMR Marketing, joins Edelman
as a senior VP and creative director in its diversified
services unit. Paige
Peldo, VP and associate director at CKPR and previously
an A/D with Weber Shandwick, joins as a senior VP in Edelmans
consumer brands unit. Also, Erica
Sarakaitis, manager of brand marketing for Burson-Marsteller,
and Jennifer Antonini,
A/S for Red Chicago Marketing Solutions, join as VPs/consumer
brands. Laura Chelela,
former A/S for Weber Shandwick, joins as a VP in Edelmans
food and nutrition unit.
Rodwell, a direct marketing executive for Chartered
Marketing Services, to Initial Tropical Plants, Riverwoods,
Ill., as director of marketing with oversight of marketing
communications and PR.
Snook, director of comms., Colle+McVoy, to Olson,
Minneapolis, as PR director. Snook has held posts with Weber
Shandwick, Fleishman-Hillard and Carmichael Lynch Spong.
Willis, senior VP and partner, Fleishman-Hillard,
Cleveland, to Northlich, as GM of its Cleveland office.
Northlich acquired the office last year when it was Public
Phillips, senior VP for entertainment and consumer
accounts at Edelman, to Weber Shandwick, Los Angeles, as
a senior VP/consumer and lifestyle.
Power, director of state affairs for the Grocery
Manufacturers Assn. for the Western region, to the California
Grocers Assn., Sacramento, Calif., as VP of government relations,
effective Feb. 27. She replaces Paul
Smith, who left for a post as director of legislative
affairs for the Regional Council of Rural Counties.
Brewitt to GM of Fleishman-Hillards eastern
China office in Shanghai. She is a former director of operations
for Dow Jones China.
Kuratek to directorcreative strategies, The
Cannon Group, New York.
Johnson to A/E, Eric Mower and Associates, Rochester,
Higdon to human resources manager, Dix & Eaton,
Cleveland. The former Navy legal assistant heads recruitment,
employment and employee comms.
Edition, Feb. 15, 2006, Page 7
DIRECTOR RESIGNS (contd
from page 1)
who took over the third year of Treco-Jones term,
said he is quitting because of added duties at his employer,
Scripps Emerging Networks. It has several lifestyle TV cable
and satellite properties including the Do It Yourself
continues on the PRSA Foundation board and is helping PR
Student Society of America.
Scripps, which has 18 newspapers and cable properties, is
donating an initial $30,000 to the Bateman case study competition
Propose Auxiliary Membership
was announced by PRSA president Cheryl Procter-Rogers during
a leadership teleconference Feb. 10 McCormick, during a
discussion about PRSSA with this NL, noted that 2005 PRSSA
president Sarah Yeaney and her board proposed that students
be allowed to join PRSSA from any U.S. college.
Currently, only students
from the 270 colleges that meet certain criteria set by
PRSA can join PRSSA. They are required to be members of
a chapter of PRSSA.
Student chapters must
have five sponsors from a local chapter of PRSA.
There are about 4,000
colleges in the U.S. with about eight million undergraduates.
PRSSA has 9,000 members.
The Educators Academy
and past presidents have fought at-large student membership.
Fifty past presidents and PR professors successfully petitioned
to have the at-large topic removed from the agenda of the
Scott Iwata, 2005-06 PRSSA
president, could not be reached for comment. Betsy Plank,
1973 PRSA president who is an advisor to the students, said
the proposal is that students at the colleges not recognized
by PRSA be allowed to join PRSSA as auxiliary
members, with less than full member status and privileges.
The PRSA Educational Affairs
Committee had asked PRSSA for a proposal after the at-large
topic was banned at the 2002 Assembly agenda.
Iwata was one of the best
known students at Central Washington University, serving
as Wellington the Wildcat, the schools
mascot. During three years off from college, he had previously
served as the Seattle Mariners mascot, the Mariner
Moose. He was a senior at WSU in November 2003 and
was president of the WSU PRSSA chapter that year.
Says Integrity Must Be Preserved
Robert Pritchard, journalism
professor at Ball State University and chair, Educators
Academy, said he had not recently seen the student proposal
but that the integrity of PRSSA must be preserved.
Employers should know
what they are getting when they employ a former PRSSA member,
he said. Only schools sanctioned by PRSA should be able
to have PRSSA chapters and able to grant regular full PRSSA
memberships to students, he said.
Report Not Given
Jeff Julin, treasurer
of PRSA, told the teleconference that because insurance
claims related to the cancelled 2005 conference are still
being settled, no figures could be given for the fourth
quarter. CFO John Colletti was not on the call.
Delegates at the 2005
Assembly in Chicago Dec. 3 said no written financial report
Julin said 2005 is above
plan and PRSA expects to return more than one
percent to its reserves. He expects the
audit to be completed in March. PRSA is interviewing other
CPA firms besides incumbent Sobel & Co. for the 2006
Names from Online
A caller asked if more
than ten names at a time could be accessed from the online
directory. He was told this could not happen in 2006 but
ways are being sought to improve the online service.
The annual Leadership
Rally, for 110 chapter presidents-elect will take
place June 9-10 at the Marriott Financial Center. Each gets
$500 to help defray the cost of the trip to New York.
PRSA for many years had
a spring Assembly in addition to the one at the national
The spring session was
cancelled in 1986 because it was too costly.
Debra Miller, 50th anniversary
president of PRSA in 1997 and now with the Dept. of Institutional
Advancement and University Relations at Clark Atlanta University,
has been named chair of the seven-member committee searching
for a COO to replace Catherine Bolton, who has resigned
as of Dec. 31, 2006.
The Universal Accreditation
Board said 41 of the 57 candidates taking the multiple-choice
APR exam in the fourth quarter of 2005 passed it (71%).
Candidates passing the
Readiness Review in Q4 dipped to 42 from 53. Thirty candidates
took the APR exam in Q4 of 2004.
WEBER SHANDWICK GUIDES NUKE
Weber Shandwick is handling
British Nuclear Fuels $5.4B deal to sell Westinghouse
Electric to Japans Toshiba.
General Electric also
bid to acquire the Pittsburgh-based builder of nuclear power
plants, which would have fit nicely in the conglomerates
ecomagination policy of reducing greenhouse
emissions. GE received support from Commerce Secretary Carlos
Gutierrez, who lobbied British government officials last
month on the companys behalf.
Mike Parker, CEO of BNFL,
said the deal achieved its objectives of doing the best
for its employees and British taxpayers.
Westinghouse has built
most of the nuke plants in the U.S.
Clason, who was VP-corporate PR at Aetna, has joined the
Council on Foundations as VP-strategic communications
in Washington, D.C.
He has more than 20 years
of PR experience, which includes VP-corporate communications
at the American Red Cross when Sen. Elizabeth Dole was at
the helm., and PR posts at Dell Computer and MasterCard
Edition, Feb. 15,
2006, Page 8
The No. 1 topic among PR
firm owners is how to find new accounts.
know this not only from long experience but from the large
number of hits generated by recent stories on the ODwyer
website about new business.
consulting firms (RSW and Shock PR International) are offering
to help firms with new biz and other elements.
fee of the former is $4,000 monthly for six months while
the latter provides advice indefinitely for $25,000.
need to brand themselves, step back and decide
just what theyre offering, says RSW.
executive at a major New York PR firm once told us, when
we asked for some information about a client: Look,
we work 100% for our clients, and no percent for you.
reverse of this is firms that tell us, We work mostly
if not entirely for the media because they will always be
there while clients come and go.
a few firms fall in between.
no accepted definition of PR these days but we think firms
could define themselves by what they do or dont
do, and by what they believe in or dont believe in.
Heres some litmus
Are we in favor
of press conferences in almost all instances when a hot
topic about a client arises?
Do we insist on
being present when a client is interviewed by a reporter?
Do we ask prospects
if they have any good stories to tell and anyone to tell
them, or do we want six months of breaking in while on retainer?
Do we believe in
working through the media or do we believe in speaking directly
to target audiences?
Do we deliver messages
to the media or stories?
Is the burden for
a good PR program on the client or on the agency?
Do we believe that
the job of advertising is to sell consumers while the job
of PR is to sell the press?
Is our job educating
consumers or selling them?
Do we believe that
getting third party endorsement is the goal of PR since
what others say about you is more important than what you
say about yourself?
Do we believe that
providing press access to the CEO is crucial for any PR
Would we favor
an open mike one afternoon a week during which
reporters could call client CEOs and other executives with
no screening whatever?
Do we favor reporters
also being allowed to ask questions on quarterly analyst
Is our main product
strategy or execution?
Do we consider
ourselves closer to being a management consultant than a
Do clients need
protection from the press?
On a scale of one
to ten, where ten is 100% dedication to media and one is
100% dedication to clients, what number would best describe
Because theres no
definition of PR, firms have a hard time marketing themselves.
Not too many are going
to say they are 100% media-oriented, fearing that prospects
will think they will be disloyal and wont care about
Oddly, however, these
are the very firms capable of getting clients the most notice
(if thats what the clients want).
press is loaded with complaints about stonewalling by PR.
Latest is a column Feb. 9 headlined The Art of Stonewalling
by Financial Times writer Sathnam Sanghera. He says
corporate execs show widespread reticence with
reporters and too much corporate PR involves saying
not usually a fan of Bill OReilly, but he skewered
the New York Times Feb. 9. He finds it inconsistent
that the NYT wont print the Danish cartoons of Mohammed
because they assault religious symbols but has
no qualms about showing dung on the Virgin Mary, the Crucifix
dunked in urine and Christ portrayed as having sex with
his Apostles. ...another
case of NYT inconsistency is its lack of coverage of Omnicom,
the biggest owner of PR. NYT runs about ten times as many
stories on Interpublic as it does on OMC. It has never covered
in any depth the shift of OMC dotcoms to an off-balance
sheet entity in 2001, a move that resulted in numerous lawsuits.
The Wall Street Journal on Feb. 8 again did battle
with OMC on the transfers, quoting accounting professors
who said OMC should have taken an $89M charge against earnings.
OMC again rejected the claims, saying neither KPMG, Arthur
Andersen, nor the SEC have complained. ...were
disappointed with the student compromise on at large
PRSSA memberships (page 7) which would give second-class
memberships to students at the 3,700 colleges that dont
have enough PR courses to satisfy PRSA.
Ivy League colleges have
no PR courses and the same is true of many if not most other
colleges. Who is to say that an English Lit major at Yale
is less qualified for PR than a PR major at one of the 270
PRSA colleges? ...what
students are learning under the auspices of PRSA is blocking
competition and ducking the press.
No sitting PRSSA president
has ever returned a call from us, including current president
Hes no shrinking
violet since he was the Mariner Moose of the
Seattle Mariners during a three-year break from college
and then played Wellington the Wildcat for Central
Washington University. He graduated in 2004 from CWU, a
four-year college, so we wonder how he can be president
of PRSSA in 2006 when he should have been out of school
The Internet portfolio
of 2004-05 PRSSA president Sarah Yeaney of Penn State (who
also would not talk to us), says: By enthralling myself
in the PR-world, I will enjoy the environment I lovean
unwritten realm that results in amazing societal