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Internet Edition, Feb. 15, 2006, Page 1


Burson-Marsteller’s BKSH & Assocs. lobbying unit has added the Republic of Iraq to its client roster. The Washington, D.C.-based firm had worked for the Iraqi National Congress opposition group during the reign of Saddam Hussein.

For the Embassy, B-M has helped the deputy military attaché do outreach to key media outlets such as the Wall Street Journal and CNN. B-M’s contract with Iraq also calls for setting up editorial board meetings and placing op-ed pieces.

The firm has developed ties with organizations like the American Enterprise Institute, U.S. Chamber of Commerce, Council of Foreign Relations and Business Council for International Understanding.

BKSH also has contacted the National Security Council and State Dept. on behalf of the Embassy.


Computer Sciences Corp. has selected Edelman as its agency of record in a competitive pitch that was orchestrated by Malibu-based consultant Jerry Swerling.

Fleishman-Hillard was the incumbent, but did not pitch because Peter Maneri, CSC’s VP-corporate communications & marketing, thought it was time for a change. He told O’Dwyer’s a dozen firms pitched.

GolinHarris was said to be a close second to Edelman for the multi-year account that is worth a few million dollars.

El Segundo-based CSC is a leading global information technology company with annual revenues of more than $15B. Maneri told O’Dwyer’s “there were many synergies between Edelman and CSC. They were simply the best of the class.” Pam Pollace, the former Intel PR wiz, is Edelman’s global tech leader. The CSC account will be housed in Gail Becker’s Los Angeles office.


Corporate raider Carl Icahn has retained Source Communications to handle its audacious campaign to carve Time Warner into four separate companies.

SC is the firm of Ken Frydman, the former Daily News reporter and press secretary to ex-New York City Mayor Rudy Giuliani. He and SC’s Richard Schwartz are handling the Icahn effort. Frydman told O’Dwyer’s he would not comment on his work for Icahn.

Icahn’s group, which owns about five percent of TW’s stock, unveiled its much anticipated “Lazard Report” Feb. 7 in New York.

The Report claims that TW under CEO Dick Parsons has cost shareholders $40B in value.


Hill & Knowlton is working for the Nuclear Energy Institute to extol the “benefits” of nukes and build public support for the construction of new power plants.

The NEI wants to capitalize on President Bush’s State of the Union speech in which he told of the need to break America’s addiction to oil.

Skip Bowman, NEI president, said Bush’s backing of nuclear energy is a “positive sign” that the U.S. should expand its reliance on this emission-free source of electricity.”

The H&K campaign plays up nuke power as a major player when it comes to reducing greenhouse gases. The NEI says nuclear power has “perhaps the lowest impact on the environment—including air, land, water and wildlife—of any energy source, because it does not emit harmful gases, isolates its waste from the environment, and requires less area to produce the same amount of electricity as other sources.”

The trade association also wants to cut through the federal, state and local red tape surrounding the nuke site approval process. The NEI expects up to 15 new plants will be built by `15. There are 103 plants online.


Mark Cater, a partner and director of Ketchum’s global and New York healthcare practices, has left to head development of APCO Worldwide’s healthcare efforts in marketing and product communication.

Cater is bound from New York to London and will oversee integration of APCO’s strategic and marketing communication efforts with its established public affairs and corporate communication services.

Cater will work closely with the firm’s Washington, D.C., New York, Brussels and Shanghai offices. He reports to Brad Staples, CEO of EMEA.


Gary McCormick, PRSA director from the Southeast district, has resigned from the board with two years to go in his term, becoming only the second national director to leave mid-term.

The only other such resignation in PRSA’s 59-year history was Sherry Treco-Jones, Decatur, Ga., counselor, whom McCormick had succeeded.

Treco-Jones quit in March 2004, the day after the national board voted 8-6 to reject governance reform proposals made by a committee of which she was a member. She said she quit because of pressure from her counseling business.

Internet Edition, Feb. 15, 2006, Page 2


The Coalition for Asbestos Reform is paying Fleishman-Hillard and its Mercury Public Affairs unit nearly $600K during the current quarter to kill a bill sponsored by Sens. Arlen Specter and Patrick Leahy to create a $320B trust fund for people exposed to asbestos.

The Hill obtained a copy of a memo penned by Mercury’s Kieran Mahoney that outlined strategy to torpedo the measure, and posted it on its website.

He argues that the trust fund is “severely underfunded from the start,” and will “go broke in three years—leaving many claims uncompensated.”

Mahoney recommended targeting “moderate/conservative Democrat Senators who are deemed persuadable, conservative Republicans whose current opposition needs to be turned into a ‘no’ vote, and D.C. opinion leaders who collectively make up conventional wisdom.” His Dec. 5 memo suggests running ads in the states of “politically vulnerable Senators.”

Mahoney counts on support from the Wall Street Journal. He wrote: “The leading conservative opinion-leader paper has explicitly called for delay on any vote until the numerous investigations and judicial inquiries into massive fraudulent asbestos claims uncover more facts. This opposition, and the Journal’s continued attack on the veracity of this ‘litigation crisis’ gives us solid non-economic arguments to help persuade conservatives to oppose S.852 on the floor.”

The Coalition is funded by companies such as Exxon Mobil, Allstate, American International Group, Borg Warner, Textron, and Foster Wheeler.


The City of Cleveland – where one in nine kids tests positive for lead poisoning – has set aside $120K and is looking for an agency to develop a public education campaign to cut down on the “completely preventable” problem.

The city’s Dept. of Health and the St. Luke’s Foundation Grantee plan to fund the PR push through the Greater Cleveland Lead Advisory Council with a goal of eliminating lead poisoning by 2010. GCLAC wants a comprehensive communications and marketing campaign to raise the issue and highlight steps to eradicate the problem. That effort will target parents, property owners, medical providers and contractors, especially in areas where the epidemic is more prevalent.

Cleveland’s rate of elevated lead in children is in the top five nationally – statewide, Ohio trails New York and Illinois, both of which have a greater number of old homes that may contain lead paint – but has followed a national trend of decreasing levels of lead in humans. In 2004, the rate of lead poisoning was 11 percent with 1,700 children under age six (the at-risk age for lead, according to the CDC) showing elevated levels of lead. But the overall rate in the U.S. is under two percent.

The GCLAC hopes to roll out the effort for Public Health Week in early April, with two additional phases planned through the end of the year.

Christine Medina of the Dept. of Public Health is the point of contact. Pitches are due Feb. 17.


Caplan Communications, M+R Strategic Services and Porter Novelli are the first winners of the “O’Dwyer Award for Public Communications.”

They are honored for work in the public affairs/environmental PR categories.

O’Dwyer’s PR Report, this website’s sister publication, created an awards program to highlight PR campaigns that show a high level of creativity in increasing public understanding of a product, service or issue.

Caplan, on behalf of the Natural Resources Defense Council, orchestrated a grassroots campaign to prevent the Environmental Protection Agency from relaxing safeguards that prohibited the dumping of largely untreated sewage into the nation’s rivers, streams and lakes.

M+R earned its O’Dwyer Award for representing the Keep Antibiotics Working Coalition. That group, which includes Environmental Defense, Union of Concerned Scientists, Sierra Club and Physicians for Social Responsibility, is fighting to keep antibiotics out of the food chain.

The misuse and overuse of antibiotics in animal agriculture has been linked to human bacterial infections that are resistant to antibiotics.

Porter Novelli is cited for clinching support for the Class Action Fairness Act. Working for the U.S. Chamber of Commerce Institute for Legal Reform, the Omnicom unit reframed the long-running debate over class action lawsuit reform from a business issue to primarily a consumer one.

The payoff: a surprising eighteen Democratic Senators broke from the party line and voted for the bill that was signed into law by President Bush.

The campaigns are described in the February issue of the magazine.


Dan Klores Communications has emerged from a competitive RFP to guide PR and marketing for Hard Rock Café International’s hotel unit, Hard Rock Hotels, which is expanding in the U.S. and abroad.

Diane Briskin, executive VP of DKC’s hospitality practice, told O’Dwyer’s that Hard Rock hasn’t previously retained a PR agency to work solely on its hotel and casino unit.

She said DKC helped open a Hard Rock Café at client Foxwoods Resort & Casino two years ago, but hasn’t worked for the company in recent years.

DKC is also looking to differentiate Hard Rock’s urban properties in cities like Chicago from its casinos. Hard Rock plans to open its second urban property – in Madrid – this July, with a San Diego hotel slated to open early next year. The company currently owns 13 properties.

“[The new properties] are very different than what one might associate with the Hard Rock Café,” she said. “It’s really educating consumers on distinctive properties that still have the heritage of the music edge, but are definitely luxury hotel properties.”

Coyne PR represents Hard Rock’s restaurants.

Internet Edition, Feb. 15, 2006, Page 3


Citigate Sard Verbinnen served as PR counsel to two major media deals last week.

CSV counseled Citadel Broadcasting as The Walt Disney Co. announced plans to merge its 22 station ABC Radio Networks unit into Citadel to create the No. 3 radio company with 177 FM and 66 AM stations.

The Burbank-based entertainment company values the deal at $2.7B. It will control a 52 percent stake in the renamed Citadel Communications when the deal closes at the end of the year.

Farid Suleman, Citadel CEO, will lead the new company. He is the former chief of Infinity Broadcasting. He referred to the ABC stations as “top-notch.”

Those stations are in key markets such as New York, Los Angeles, Chicago, Dallas and San Francisco. They combined for $575M in `05 revenues and $200M profit.

The ABC radio group includes syndicated programming such as “Paul Harvey News and Comment,” “Sean Hannity Show” and "”Tom Joyner Morning Show.” Radio Disney and ESPN Radio are not included in the Citadel hook-up.

The merger follows Disney CEO Bob Iger's splashy announcement last month of plans to acquire former partner Pixar Animation in a transaction worth $7.3B.

CSV is also handling Univision, the Spanish language media company that has put itself on the auction block.

The Los Angeles-based operator of the No. 1 Spanish-language television network has hired investment banker UBS to "explore strategic alternatives to enhance shareholder value, including but not limited to the raising of capital through the sale of securities or assets of the company, a recapitalization, strategic acquisitions, and the combination, sale of merger of the company with another entity."

News Corp., Time Warner, CBS and Grupo Televisa are said to be potential suitors for Univision, which reaches 98 percent of U.S. Hispanic households. Univision owns 62 TV and 69 radio stations.

CSV’s Stephanie Pillersdorf and Brooke Morganstein are in charge of the Univision account.


Geoff Dougherty, the former Chicago Tribune staffer who set up a citizen journalism site to cover Chicago at the end of last year after resigning from the paper, is taking the Trib to task for allegedly killing a story he wrote about executive pay at Tribune Co.

Dougherty has criticized his former employer for paying CEO Dennis FitzSimons “top dollar while laying off employees and offering investors terrible returns.”

He printed a story in his new online publication, ChiTown Daily News, on Feb. 7 about Tribune Co. executive pay which, he says, began last April while he was a Trib reporter. “It started as an assignment to analyze some executive compensation data for the paper's annual CEO pay section,” he wrote in introducing the article. “As I crunched the numbers, it became apparent that FitzSimons’ pay would figure prominently in the article. …So I wrote it. My editor signed off on it. The copy desk cleared it and slated it for publication last May. And then, 36 hours before the article was to appear, it was killed.”

Dougherty said editors ducked questions about the article and declined to schedule it for publication, so he resigned.

In the article published on his website, Dougherty notes that FitzSimons raked in an $11.3M compensation package while Tribune Co. posted a negative 17 percent return to investors and profits fell 38 percent.

Jim Kirk, associate managing editor for business at the Trib, called Dougherty’s characterization of the story and circumstances surrounding his departure “completely false.”

In a letter to Jim Romanesko, Kirk said the paper never shied away from covering news about itself or its corporate parent or executives.

He also noted that the article Dougherty published was updated and fact-checked, and not the same one he wrote for the Tribune. Kirk declined to comment on Dougherty's resignation, but said: “After looking into his complaint, and finding it lacked merit, editors decided to accept his resignation.”

BRIEFS ____________________

Contribute, the magazine of philanthropy, is set to debut in New York in April.

The every-other-month publication will be distributed free to 65,000 households.

Publisher Lisa Gyselen plans to launch editions in San Francisco and London.

PrintMedia has changed its name to Publishing Executive as part of an expansion of its editorial coverage and circulation base from the publication production industry to also include magazine managers and interactive/online publication.

PE, published by North American Publishing Company, claims 17,500 subscribers. It continues to produce the PrintMedia Conference tradeshow, slated for March in New York.

Michigan business publication Corp! Magazine has been sold to two executives from the Michigan Food and Beverage Assn. and Michigan Business and Professional Assn.

Edward Deeb, president of both groups, will serve as editor-in-chief of the publication and Kluge, COO of both groups, is publisher. Previous EIC/co-owner Oliver Moore continues with a consulting role.

The new owners plan to offer free subscriptions to association members. Current circulation is about 52,000, and the new owners, under Corp Publishing LLC, Warren, Mich., said the association members could boost circulation by 20,000.

Hooters Magazine, which had been available only at its restaurants, is now sold on newsstands and at book retailers such as Barnes & Noble and Borders. The bi-monthly is priced at $4.99.

(Media news continued on next page)

Internet Edition, Feb. 15, 2006, Page 4


“Think about the whole story, not just your client's element,” said Bianca Struhl, associate producer for “CBS News Sunday Morning.”

The event, hosted by the Publicity Club of New York, brought in more than 170 PR pros who showed up to hear some of the nation's top radio and TV news journalists speak.

According to Rob Flynn, director of communications for PBS’s “The Newshour with Jim Lehrer,” while TV and radio press still look to publicists for stories, they often must turn to other sources simply because many PR pros fail to pitch items that are pertinent to current events.

“We go into a lot of depth in our program, but because we’re only on for an hour, we are limited,” he said. “But we’re just as interested in finding out about your clients as you are in pitching us.”

Mike Pesca, correspondent for NPR, said publicists can increase their chances of getting air time by adopting a pitching technique that marries their clients’ product with a current event. “The best stories are an event, not an issue,” Pesca said. “Pitch me something current that I can get a seed out of. And watch out for blatant product placement, even if it’s an interesting product.”

Even if a client’s product isn’t itself groundbreaking, a simple re-pitch can make an item newsworthy.

A company that specializes in transportable building structures, for example, could have made an interesting news item during Hurricane Katrina, when the need for temporary housing was at an all-time high.

“No idea is a bad idea, because in two hours we can figure out how to do it in a different way. It's a huge palate,” said Jamie Kraft, senior producer for CNN's “Anderson Cooper 360.”

Because the news is constantly in a rush against time, understanding how to pitch radio and TV press involves a great deal of finesse. Often, it involves a knack for predicting tomorrow’s news items today.

The panel suggested that PR pros can cut down on much of their guess work of what newsrooms are planning by staying up-to-date on hot topics in the news, as well as understanding growing trends.

Kraft noted that adding “texture” to a pitch – highlighting not only the newsworthiness of a story but also its power and immediacy – is a good way to make a client's presence known in an otherwise fickle industry.

“We try to do things every night to see how the audience reacts. We ask tough questions, and we’re not afraid to shoot from the hip sometimes,” he said. “We want stories that people will stand around the water cooler and talk about the next day. We’re looking for anything that can give us a lot of texture to work with and make the story interesting.”

Pesca, on the other hand, offered a simpler tip for success in the media machine works: stay informed. “Read the New York Times every morning. They really set the agenda for us,” he said.

The event was moderated by Peter Himler, PCNY president; and Lisa Kovitz, managing director of Burson-Marsteller’s brand marketing practice.

People _________________

Robert Hertzberg, editorial director for Source Media’s Financial Planning and On Wall Street, has joined Crain’s Communications' upcoming business title FinancialWeek as editor. The 20-year news veteran has served as a news editor for Bloomberg News, editor of Baseline Magazine and Internet World, among others.

FW is slated for a June 5 debut and will publish every other Monday starting in September.

Joel Topcik, has been named deputy editor of Broadcasting & Cable. He is a veteran of the New York Times, Harpers and GQ.

David Leckey has been named executive VP-consumer marketing at American Media. He had held a similar post at Hachette Filipacchi Media

Andreas Lazar, who was at Allen & Co., has taken a senior VP-business development job at Sirius Satellite Radio.

Laurie David, an environmental activist and wife of comedy writer/actor Larry David, has been named guest editor for Elle’s April 18 issue, coinciding with Earth Day.

Aveda, a natural cosmetics company, has underwritten printing of the issue on recycled paper.

Ann Moore, CEO of Time Inc., believes it’s okay if editor-in-chief John Huey says he reads some of the company's women's titles only because he has to.

It's all right that Huey doesn’t completely understand the shoes in InStyle, Moore told the Wall Street Journal. Huey is surrounded by women, she noted. “In fact, John’s outnumbered a little bit on the 34th floor,” she said.

Dr. Dean Ornish, founder of the non-profit Preventive Medicine Research Institute in Sausalito, Calif., will pen a weekly column on

Called “The Spectrum,” Ornish will focus on dieting and healthy living. His column will run on the site's “Healthbeat” section every Tuesday.

Oprah Winfrey and XM Satellite Radio reached a three-year agreement to launch a Chicago-based “Oprah & Friends” channel in September. Regular segments hosted by personalities from “The Oprah Winfrey Show” and O, The Oprah Magazine, in addition to a weekly reality radio show with Oprah Winfrey and Gayle King.

Topics include nutrition, fitness, health, self improvement, home, and current events from “Oprah personalities” like Bob Greene, Dr. Mehmet Oz, Dr. Robin Smith, Marianne Williamson, and Nate Berkus.

Markos Moulitsas Zúniga, who has earned the “most successful blogger” title from The Times of London for the runaway popularity of, is trying to raise $1M in angel funding to kick off SB Nation, a network of 200 sports blogs. Zuniga says it will cover every team in every major league in the U.S., noting the frustration of smaller-team fans when the media giants skip their results.

Internet Edition, Feb. 15, 2006, Page 5


North Carolina has awarded a $300K PR assignment to position the state as business friendly to Development Counsellors International following an RFP process that began in December. Fleishman-Hillard and Brogan and Partners also pitched.

The state hired a consultant, Ticknor & Assocs., last year to audit its efforts to attract businesses. That firm found NC to be underinvested in PR.

DC is charged with providing publicity and “perception analysis” to market North Carolina as a “place to do business.”

Omnicom has aligned Brodeur Worldwide with ad agency TWBA in India, putting the PR firm in six Indian cities as a “springboard” for its expansion in the region. TWBA’s PR units are to be renamed Broduer India and Dhrubajyoti Gayan, VP of TBWA PR, was named country head of the new BI.

California has reissued an RFP to find a firm to develop a statewide community/public awareness campaign focusing on alcohol and drug treatment program and prevention in Native American women. A one-year contract is planned with two option years. Proposals should not exceed $95K for the first year.

Margret A Davis (916-323-5709) is contact.

Allison & Partners, San Francisco, has acquired 16-year-old business and professional services PR firm Blattel Communications and set up Allison Blattel Professional Services Group as a unit of Allison.

Ellen Blattel heads that unit as a partner of A&P, which acquired all of Blattel’s clients and employees.

BRIEFS: Peppercom has set up an interactive marketing unit to cover emerging forms of media like weblogs, podcasts, mobile campaigns, viral videogames and search engine optimization. Partner/senior director Ted Birkhahn said the new PepperDigital practice will help clients keep their digital marketing strategy in-line with other communications efforts. ...Calysto Communications, Atlanta, has opened a satellite office in Washington, D.C. ...The Slevin Group, Tallahassee, Fla., has opened a Nashville office, its fourth location, at 3200 West End Ave., #500. The political savvy PR and public affairs firm is headed by Patrick Slevin, former PR manager for Eckerd Corp. and regional media manager for the National Federation of Independent Business. ...Ken Makovsky, founder and president of New York-based Makovsky & Co., has launched a weblog called “My Three Cents” at ...Porter Novelli has partnered with the Prague office of tech PR firm Neopublic. The firm is now known as Neopublic Porter Novelli and serves as a sister agency to PN’s ’04 partnership of the same name in Slovakia. ...Burson-Marsteller has aligned with Finnish PR firm Pohjoisranta, which has offices in Helsinki and Oulu. B-M ended its affiliation with CW Works Oy.


New York Area

The Devon Group, Shrewsbury, N.J./Unisfair, online events hosting, as AOR for PR in North America.

Euro RSCG Life PR, New York/superDimension Ltd., early-detection lung cancer diagnosis and treatment, for PR and marketing comms.

Euro RSCG Magnet, New York/Vichy Laboratories and DermaBlend Coverage Cosmetics, both owned by L’Oreal, for PR and media relations, respectively. The firm has also picked up Motown Legends and Motown Legends, for global launch of both sites and media relations for an international music tour, and the Skoll Foundation, as AOR for the “social entreprenuer” entity.

Geoffrey Weill Associates, New York/Cape May Resorts, as PR counsel.

Weber Shandwick, New York/Kiwi, Sara Lee shoe brand, for global PR for its 100th anniversary.

Martino Flynn, Rochester, N.Y./The Harley School, private day school, for marketing comms.


Lois Paul & Partners, Woburn, Mass./AirClic; Avokia; Eloqua Corp.; Ideal Science; LogLogic; NSI Software; Pegasystems; Renaissance Lighting; Vue Technology.

Northlich Advertising, Exton, Pa./West Chester Business Improvement District, for PR projects.

Jack Horner Communications, Pittsburgh/Schwebel Baking Co., for media relations for its 100th anniversary, and Prescient Applied Intelligence, for media relations and marketing support.

Warschawski, Baltimore, Md./KMS California’s global business group, as AOR to launch the brand in South America, Africa, Asia, the Middle East and Europe. The firm won AOR duties for the company’s North American operations last year.

Equals Three Communications, Bethesda, Md./Cryo-Cell International, family stem cell bank, for PR targeting consumers and healthcare providers.

French/West/Vaughan, RaleighN.C./Greater Raleigh Convention and Visitors Bureau.


Alexander Marketing Services, Chicago/Falkor Group, four-year-old IT consulting firm, as marcom AOR.

Nicholson Kovac, Minneapolis/Lawn-Boy, for PR for the lawn-mowing products maker.


JS2 Communications, Los Angeles/Pure Pharmaceuticals, for launch of skincare product later this year, including PR for consumers and trade media, and Fluidesign, web marketing firm, for media relations and community marketing. The firm has renewed contracts with The Coffee Bean & Tea Leaf, Pacific Theatres, Caesars Entertainment, and 676 Restaurant.

Spelling Communications, Los Angeles/Sohonet, London-based digital network for film/TV industry, as AOR for PR to launch the company’s L.A. presence with the recent acquisition of film lab and digital post house Fotokem.

Internet Edition, Feb. 15, 2006, Page 6


Jim Brams, a business development executive for iCD Media, has joined Atlanta-based broadcast PR company KEF Media Associates as manager of sales and marketing.

Brams formerly headed Media Distribution Services’ Atlanta operation for more than 10 years and earlier was a VP for PR Newswire in New York.

Kevin Foley, president of 20-year-old KEF, praised Brams’ experience and contacts, noting the executive would help further develop and grow the company.


Wieck Media has launched a companion site to its portal for auto brands in the Asia-Pacific region.

The new site debuted at the Melbourne International Motor Show, which runs through Feb. 19, and Wieck says it has signed on automakers like Mitsubishi, Volvo and Jaguar.

The company’s Autodeadline portal hosts video and images for download by journalists. Wieck says it served more than 5,000 news professionals at the 2005 Detroit Auto Show.

BRIEFS: BusinessWire has inked a deal with Norwalk, Conn.-based eNR to add the latter’s media management system to BW’s PressCenter subscription media list service. ...The NewsMarket is providing a video capability for The Bluetooth Special Interest Group which gives reporters the ability to download broadcast-standard video from the group’s press website. The BSIG counts members like IBM, Motorola and Nokia. ...PLUS Media, New York, produced a Valentine’s Day co-op satellite media tour from Tavern on the Green in New York for consumer brands. The SMT was hosted by Bob Guiney of “The Bachelor” and Dawn Yanek, author of Women’s Best-Kept Secrets. Pizza Hut and Diet Pepsi scored the most broadcast news coverage from their Super Bowls ads, according to Bacon’s | multivision. The company’s fifth annual metric quantified news stories in national, cable and the top 50 TV markets in the U.S. from Dec. 19, 2005 to Feb. 7, 2006. landed in third place, propelled by coverage of its ad being rejected by ABC sensors. and FedEx rounded out the top 10. ...News Broadcast Network said its annual Super Bowl package of ad clips and commentary was aired more than 2,500 times – 1,260 video and 1,256 radio. Food Fete, a Las Vegas firm that puts on events for food journalists and companies looking to get coverage in that sector, has scheduled events for April 4 and July 10 in New York. Gourmet foods, beverages and kitchenware products will be showcased to food and lifestyle reporters. Submission deadline is March 3. Info: ...The Marketing Research Association has set a March 31 deadline for submissions for its 2006 Betsy J. Peterson Award. The honor goes to an opinion and marketing research professional.



Greg Maliczyszyn, senior associate in Atkins Nutritionals’ corporate comms. unit, to Kwittken & Co., New York, as a senior associate.

Adam Mazur, VP, corporate & technology, 5W PR, has re-joined Rubenstein PR, New York, as a senior VP. Mazur had been with the firm for 10 years.

Lee Antonio, director of external PR and brand reputation for Sears, Roebuck and Co., has joined Edelman’s Chicago office as an executive VP. A Sears spokesman said Antonio has not yet been replaced at the retailer. Antonio, one of several new hires for the office, is a 25-year veteran of the PR industry and earlier held posts at GolinHarris, General Growth Properties and Janet Diederichs & Assocs. Dan Cornell, senior A/D and brand planner for GMR Marketing, joins Edelman as a senior VP and creative director in its diversified services unit. Paige Peldo, VP and associate director at CKPR and previously an A/D with Weber Shandwick, joins as a senior VP in Edelman’s consumer brands unit. Also, Erica Sarakaitis, manager of brand marketing for Burson-Marsteller, and Jennifer Antonini, A/S for Red Chicago Marketing Solutions, join as VPs/consumer brands. Laura Chelela, former A/S for Weber Shandwick, joins as a VP in Edelman’s food and nutrition unit.

Michelle Rodwell, a direct marketing executive for Chartered Marketing Services, to Initial Tropical Plants, Riverwoods, Ill., as director of marketing with oversight of marketing communications and PR.

Peggy Snook, director of comms., Colle+McVoy, to Olson, Minneapolis, as PR director. Snook has held posts with Weber Shandwick, Fleishman-Hillard and Carmichael Lynch Spong.

Mark Willis, senior VP and partner, Fleishman-Hillard, Cleveland, to Northlich, as GM of its Cleveland office. Northlich acquired the office last year when it was Public Relations Partners.

Regan Phillips, senior VP for entertainment and consumer accounts at Edelman, to Weber Shandwick, Los Angeles, as a senior VP/consumer and lifestyle.

Kristen Power, director of state affairs for the Grocery Manufacturers Assn. for the Western region, to the California Grocers Assn., Sacramento, Calif., as VP of government relations, effective Feb. 27. She replaces Paul Smith, who left for a post as director of legislative affairs for the Regional Council of Rural Counties.

Faith Brewitt to GM of Fleishman-Hillard’s eastern China office in Shanghai. She is a former director of operations for Dow Jones China.


Jamied Kuratek to director–creative strategies, The Cannon Group, New York.

Heather Johnson to A/E, Eric Mower and Associates, Rochester, N.Y.

Nichol Higdon to human resources manager, Dix & Eaton, Cleveland. The former Navy legal assistant heads recruitment, employment and employee comms.

Internet Edition, Feb. 15, 2006, Page 7

PRSA DIRECTOR RESIGNS (cont’d from page 1)

McCormick, who took over the third year of Treco-Jones’ term, said he is quitting because of added duties at his employer, Scripps Emerging Networks. It has several lifestyle TV cable and satellite properties including the “Do It Yourself” network.

He continues on the PRSA Foundation board and is helping PR Student Society of America.

E.W. Scripps, which has 18 newspapers and cable properties, is donating an initial $30,000 to the Bateman case study competition of PRSSA.

Students Propose ‘Auxiliary’ Membership

McCormick’s resignation was announced by PRSA president Cheryl Procter-Rogers during a leadership teleconference Feb. 10 McCormick, during a discussion about PRSSA with this NL, noted that 2005 PRSSA president Sarah Yeaney and her board proposed that students be allowed to join PRSSA from any U.S. college.

Currently, only students from the 270 colleges that meet certain criteria set by PRSA can join PRSSA. They are required to be members of a chapter of PRSSA.

Student chapters must have five “sponsors” from a local chapter of PRSA.

There are about 4,000 colleges in the U.S. with about eight million undergraduates. PRSSA has 9,000 members.

The Educators Academy and past presidents have fought at-large student membership. Fifty past presidents and PR professors successfully petitioned to have the at-large topic removed from the agenda of the 2002 Assembly.

Plank Describes Student Proposal

Scott Iwata, 2005-06 PRSSA president, could not be reached for comment. Betsy Plank, 1973 PRSA president who is an advisor to the students, said the proposal is that students at the colleges not recognized by PRSA be allowed to join PRSSA as “auxiliary” members, with less than full member status and privileges.

The PRSA Educational Affairs Committee had asked PRSSA for a proposal after the at-large topic was banned at the 2002 Assembly agenda.

Iwata was one of the best known students at Central Washington University, serving as “Wellington the Wildcat,” the school’s mascot. During three years off from college, he had previously served as the Seattle Mariners mascot, the “Mariner Moose.” He was a senior at WSU in November 2003 and was president of the WSU PRSSA chapter that year.

Pritchard Says ‘Integrity’ Must Be Preserved

Robert Pritchard, journalism professor at Ball State University and chair, Educators Academy, said he had not recently seen the student proposal but that the “integrity” of PRSSA must be preserved.

Employers should know what they are getting when they employ a former PRSSA member, he said. Only schools sanctioned by PRSA should be able to have PRSSA chapters and able to grant regular full PRSSA memberships to students, he said.

Financial Report Not Given

Jeff Julin, treasurer of PRSA, told the teleconference that because insurance claims related to the cancelled 2005 conference are still being settled, no figures could be given for the fourth quarter. CFO John Colletti was not on the call.

Delegates at the 2005 Assembly in Chicago Dec. 3 said no written financial report was provided.

Julin said 2005 is “above plan” and PRSA expects to return “more than one percent” to its “reserves.” He expects the audit to be completed in March. PRSA is interviewing other CPA firms besides incumbent Sobel & Co. for the 2006 audit.

Only Ten Names from Online

A caller asked if more than ten names at a time could be accessed from the online directory. He was told this could not happen in 2006 but ways are being sought to improve the online service.

The annual “Leadership Rally,” for 110 chapter presidents-elect will take place June 9-10 at the Marriott Financial Center. Each gets $500 to help defray the cost of the trip to New York.

PRSA for many years had a spring Assembly in addition to the one at the national conference.

The spring session was cancelled in 1986 because it was too costly.

Miller Heads COO Search

Debra Miller, 50th anniversary president of PRSA in 1997 and now with the Dept. of Institutional Advancement and University Relations at Clark Atlanta University, has been named chair of the seven-member committee searching for a COO to replace Catherine Bolton, who has resigned as of Dec. 31, 2006.

The Universal Accreditation Board said 41 of the 57 candidates taking the multiple-choice APR exam in the fourth quarter of 2005 passed it (71%).

Candidates passing the Readiness Review in Q4 dipped to 42 from 53. Thirty candidates took the APR exam in Q4 of 2004.


Weber Shandwick is handling British Nuclear Fuels’ $5.4B deal to sell Westinghouse Electric to Japan’s Toshiba.

General Electric also bid to acquire the Pittsburgh-based builder of nuclear power plants, which would have fit nicely in the conglomerate’s “ecomagination” policy of reducing greenhouse emissions. GE received support from Commerce Secretary Carlos Gutierrez, who lobbied British government officials last month on the company’s behalf.

Mike Parker, CEO of BNFL, said the deal achieved its objectives of doing the best for its employees and British taxpayers.

Westinghouse has built most of the nuke plants in the U.S.

Roy Clason, who was VP-corporate PR at Aetna, has joined the Council on Foundations as VP-strategic communications in Washington, D.C.

He has more than 20 years of PR experience, which includes VP-corporate communications at the American Red Cross when Sen. Elizabeth Dole was at the helm., and PR posts at Dell Computer and MasterCard Int’l.

Internet Edition, Feb. 15, 2006, Page 8




The No. 1 topic among PR firm owners is how to find new accounts.

We know this not only from long experience but from the large number of hits generated by recent stories on the O’Dwyer website about new business.

Two consulting firms (RSW and Shock PR International) are offering to help firms with new biz and other elements.

The fee of the former is $4,000 monthly for six months while the latter provides advice indefinitely for $25,000.

Firms need to “brand” themselves, step back and decide just what they’re offering, says RSW.

An executive at a major New York PR firm once told us, when we asked for some information about a client: “Look, we work 100% for our clients, and no percent for you.”

The reverse of this is firms that tell us, “We work mostly if not entirely for the media because they will always be there while clients come and go.”

Quite a few firms fall in between.

There’s no accepted definition of PR these days but we think firms could define themselves by what they do or don’t do, and by what they believe in or don’t believe in.

Here’s some litmus tests.

• Are we in favor of press conferences in almost all instances when a hot topic about a client arises?

• Do we insist on being present when a client is interviewed by a reporter?

• Do we ask prospects if they have any good stories to tell and anyone to tell them, or do we want six months of breaking in while on retainer?

• Do we believe in working through the media or do we believe in speaking directly to target audiences?

• Do we deliver “messages” to the media or stories?

• Is the burden for a good PR program on the client or on the agency?

• Do we believe that the job of advertising is to sell consumers while the job of PR is to sell the press?

• Is our job educating consumers or selling them?

• Do we believe that getting third party endorsement is the goal of PR since what others say about you is more important than what you say about yourself?

• Do we believe that providing press access to the CEO is crucial for any PR program?

• Would we favor an “open mike” one afternoon a week during which reporters could call client CEOs and other executives with no screening whatever?

• Do we favor reporters also being allowed to ask questions on quarterly “analyst” calls?

• Is our main product strategy or execution?

• Do we consider ourselves closer to being a management consultant than a PR firm?

• Do clients need protection from the press?

• On a scale of one to ten, where ten is 100% dedication to media and one is 100% dedication to clients, what number would best describe our firm?

Because there’s no definition of PR, firms have a hard time marketing themselves.

Not too many are going to say they are 100% media-oriented, fearing that prospects will think they will be disloyal and won’t care about them.

Oddly, however, these are the very firms capable of getting clients the most notice (if that’s what the clients want).

The press is loaded with complaints about stonewalling by PR. Latest is a column Feb. 9 headlined “The Art of Stonewalling” by Financial Times writer Sathnam Sanghera. He says corporate execs show “widespread reticence” with reporters and too much corporate PR involves “saying no.”

We’re not usually a fan of Bill O’Reilly, but he skewered the New York Times Feb. 9. He finds it inconsistent that the NYT won’t print the Danish cartoons of Mohammed because they “assault religious symbols” but has no qualms about showing dung on the Virgin Mary, the Crucifix dunked in urine and Christ portrayed as having sex with his Apostles. ...another case of NYT inconsistency is its lack of coverage of Omnicom, the biggest owner of PR. NYT runs about ten times as many stories on Interpublic as it does on OMC. It has never covered in any depth the shift of OMC dotcoms to an off-balance sheet entity in 2001, a move that resulted in numerous lawsuits. The Wall Street Journal on Feb. 8 again did battle with OMC on the transfers, quoting accounting professors who said OMC should have taken an $89M charge against earnings. OMC again rejected the claims, saying neither KPMG, Arthur Andersen, nor the SEC have complained. ...we’re disappointed with the student compromise on “at large” PRSSA memberships (page 7) which would give second-class memberships to students at the 3,700 colleges that don’t have enough “PR” courses to satisfy PRSA.

Ivy League colleges have no PR courses and the same is true of many if not most other colleges. Who is to say that an English Lit major at Yale is less qualified for PR than a PR major at one of the 270 PRSA colleges? ...what students are learning under the auspices of PRSA is blocking competition and ducking the press.

No sitting PRSSA president has ever returned a call from us, including current president Scott Iwata.

He’s no shrinking violet since he was the “Mariner Moose” of the Seattle Mariners during a three-year break from college and then played “Wellington the Wildcat” for Central Washington University. He graduated in 2004 from CWU, a four-year college, so we wonder how he can be president of PRSSA in 2006 when he should have been out of school long ago.

The Internet “portfolio” of 2004-05 PRSSA president Sarah Yeaney of Penn State (who also would not talk to us), says: “By enthralling myself in the PR-world, I will enjoy the environment I love—an ‘unwritten realm’ that results in amazing societal changes.”

--Jack O'Dwyer


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