The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, March 1, 2006, Page 1
FOUR PURSUE DOW CHEMICAL BIZ.
(WPP Group), GolinHarris (Interpublic), Porter Novelli (Omnicom)
and Manning, Selvage & Lee (Publicis) are in the hunt
for the corporate PR account of Dow Chemical.
Midland, Mich.-based giant launched a comprehensive
and integrated corporate program in 2005 and continues to
discuss how to accelerate these efforts, Terri McNeill
of Dows corporate media unit told ODwyers
via an e-mail.
said Dows mission is to to constantly improve
what is essential to human progress by mastering science
by phone, McNeill said Dow did not have a single PR firm
for corporate work, preferring to farm out that PR effort.
received some bad news on Valentines Day when jurors
ruled that Dow and Rockwell International mismanaged the
Rocky Flats (Colo.) nuclear facility. The $554M verdict
is for allowing plutonium to pollute private land around
the former weapons site.
says it will appeal the verdict. It noted in a Feb. 14 statement
that despite the often unfavorable media coverage on Rocky
Flats, the value of these properties has increased and the
area in question has developed consistent with other Denver
The company managed the Colorado nuclear site from 52
AIG LOOKS FOR PR HELP.
Group is hunting for a VP-communications to help restore
the corporate reputation of the $843B (assets) financial
The post has been vacant
since December when Steve Rautenberg departed for New York
Life. John Wooster was called out of retirement to handle
PR on an interim basis.
Richard Marshall (212/973-5816) is handling the search for
the executive to oversee AIGs 30-member PR unit. The
post reports to AIG CEO Martin Sullivan.
Sullivan ironed out a
$1.6B settlement on February 9 resolving fraud charges filed
by the Securities and Exchange Commission, Justice Dept.
and New York State Attorney Generals Office lodged
The firm officially cut ties with former CEO Maurice Greenberg
on Feb. 17 by ending an agency relationship
with his Starr Tech insurance operation.
Greenberg was ousted from
the AIG helm last March under pressure from a probe into
the companys accounting practices by NYAG Eliot Spitzer.
CLARK & WEINSTOCK VOUCHES
Dubai Ports World has
added Clark & Weinstock to its PR/lobbying team in its
effort to tamp down Congressional criticism of its $6.8B
deal to run six U.S. ports.
C&Ws Vin Weber,
the former Republican Congressman is leading that effort.
He had co-chaired a task force on U.S. Policy Toward Reform
in the Arab World with former U.S. Secretary of State Madeleine
Albright. C&W is an Omnicom unit.
The Albright Group, Alston
& Bird (the home of former Senate Majority Leader Bob
Dole) and Downey McGrath are also repping DPW. Former Long
Island Congressman Tom Downey is a good friend of New York
Senator Chuck Schumer, who has been spearheading opposition
to DPWs acquisition of the U.K.-based Peninsular &
Oriental Steam Navigation Co.
Bell Pottinger is DPWs
agency of record.
WARNER JUMPS TO H&K.
Tim Warner, a top healthcare
PR executive at APCO Worldwide, has moved on to Hill &
Knowlton in Washington, D.C., as a senior VP and healthcare
Warner joined APCOs
public affairs and litigation team as a VP in 2003.
Warner was previously
director of communications for biopharmaceutical company
Immunex (now Amgen), where he oversaw PR for the launch
of the blockbuster arthritis drug Enbrel. Earlier, he headed
marketing and communications for software security company
Widevine Technologies in Seattle.
Warner earned his political
stripes as communications director for Sen. Max Baucus (D-Mt.),
including oversight of the senators successful 1996
$500K RECYCLING PACT UP FOR
Three PR firms have submitted
proposals for a $520K campaign to improve recycling in Washingtons
2,000-square-mile King County, which includes Seattle and
its surrounding areas.
The Frause Group, Colehour
& Cohen, and The Bellwether Group have submitted proposals
for the account, which includes research, marketing, PR,
media outreach, PSAs and advertising.
King County, twice as
large as the average U.S. county, is frustrated that hundreds
of thousands of tons of recyclable materials are ending
up in garbage dumps each year. The education campaign is
one aspect of a multi-faceted effort toward zero waste.
An award date has not
yet been set.
Edition, March 1, 2006, Page 2
CATHOLICS TARGET DA VINCI
groups are organizing PR efforts to derail the blockbuster
hopes of Sony Pictures Entertainment, the studio set to
release The Da Vinci Code on the big screen
to re-direct the same faith-based PR success that pushed
The Passion of the Christ and The Chronicles
of Narnia into mass-market hits, groups like Opus
Dei and Catholic Exchange are offering rebuttals and organizing
movements against the film, which is closely based on Dan
Browns best-seller of the same name. The book, critics
say, portrays the Catholic Church as a sham.
MG, an Atlanta-based PR firm, is guiding media relations
for Davinci Outreach, a campaign by the lay group Catholic
Outreach, the Internet savvy Catholic Exchange and religious
publisher Ascension Press. Ascension last year published
The Da Vinci Deception one of several books refuting
the facts of Browns tome which is being marketed
as a key cog in the campaign against the movie.
is a group of Catholics that have come together and put
together this initiative as a response to the book and forthcoming
film, said Maximum co-founder and executive VP Lisa
Wheeler. Were putting together resources to
help the public in breaking open what The Da Vinci
Code is really about and answering some of the misconceptions.
group says it aims to help readers and moviegoers
navigate their way through the web of bogus history and
outright lies conjured up by Dan Brown and brought to life
by Imagine Entertainment and Sony.
told ODwyers her firm was hired for the campaign
after working on Catholic efforts for Narnia.
of the groups Wheeler said the effort will work with is
the conservative Catholic organization Opus Dei, which has
been boosting its own PR efforts in recent weeks to counter
the books depiction of it as a cult-like group and
years of criticism from liberal Catholics.
want to use the current public interest to talk about the
reality of Christianity, the Catholic Church and Opus Dei,
the groups U.S. spokesman, Brian Finnerty, told ODwyers.
F-H RETAINS DRAG QUEEN.
the services of Flo, the grand dame of Kansas
Citys drag queens, for an educational campaign to
combat the rise of syphilis cases in that city.
Mistie Stevens, a managing
supervisor at F-H, told ODwyers the outreach
on behalf of the Kansas City Missouri Health Dept. was aimed
at the general market as well as the gay community.
Flo, who is John Koop,
has incorporated anti-syphilis messages into his drag shows
and has done PSAs and media interviews warning about the
need to engage in safe sex and of the availability of free
confidential testing for the disease.
The drag queen told KansasCityChannel.com
on Feb. 20 that the mission is to provide information
in a serious way and a humorous way.
IRAQ PR PACTS PURSUED.
Ohio Rep. Dennis Kucinich
has introduced a Resolution of Inquiry in the
House demanding that the Administration release all PR contracts
with the intent of selling the war in Iraq.
The resolution directs
the White House, State and Defense Depts. to turn over certain
documents in their possession relating to any entity with
which the U.S. has contracted for public relations purposes
American taxpayers, said
Kucinich in a statement, have a right to know whether
or not their tax dollars were, or are, being used to manipulate
the news, falsify intelligence or mislead the public.
Kucinich, who ran in Democratic
Presidential primaries as an ardent opponent of the war,
blames Congress for being negligent in its oversight
of this Administration and its misguided war policy.
ASA LEADS MILLION-DOLLAR SAFETY
South Carolina advertising
and PR agency ASA has won a competitive pitch to lead a
seven-figure marcom account to develop public safety campaigns
for the state of South Carolina.
Mount Pleasant, S.C.-based
ASA has teamed with Tom Sawyer Co., a Columbia, S.C.-based
events firm, and Lonestar PR, a firm focused on Hispanic
outreach based in Charleston, to cover the comprehensive
ASAs PR division
will handle PR strategy, media relations and evaluation/reporting,
according to asaPR principal/owner, Dean Foster. ASAs
advertising arm will guide marketing strategy, creative
and advertising efforts for the state, Foster noted.
The $1.5M, two-year base
contract could be worth $7.5M if all options are picked
up through 2011. Work begins March 3.
Chernoff/Newman was the
incumbent. Also pitching were Jackson-Dawson (Greenville,
S.C.), Chernoff Newman (Columbia) and DESA (Columbia).
IR FIRM HELPS OIL CONTRACTOR.
Houston-based IR firm
Dennard Rupp Gray & Easterly assisted client Willbros
Group, an oil services contractor which plunged into crisis
mode after nine workers were taken hostage in Nigeria.
DRG&E partner Jack
Lascar handled media inquiries with Willbros VP of IR, Michael
The kidnappings were the
latest in a series of events by militants aiming to disrupt
the oil industry in the African country.
three from the U.S., one British, two Egyptian, two Thai
and one Filipino were working on a project for The
Shell Petroleum Development Company of Nigeria, part of
Royal Dutch Shell.
A statement put out by
Collier and Lascar on Feb. 18 said the company has not yet
been contacted by the militants, but that it has a crisis
management team working with appropriate parties and
authorities to seek an early and safe resolution of the
Edition, March 1, 2006, Page 3
NEWS CORP. LAUNCHES TV NETWORK.
Corp. will unveil My Network TV, a low-brow affair aimed
at viewers aged 18 to 48, on September 5.
a page from daytime TV, MNTV will offer new episodes of
the same show each night Monday through Saturday from 8:00
Television has initially developed Desire and
Secrets programs that are based on the popular
Spanish language Telenovela format for its sister unit.
is about two brothers on the run from the Mafia who fall
in love with the same woman, while Secrets showcases greed,
lust and ambition in the fashion industry.
Ailes, chairman of Fox TV Stations, said MNTV will be a
viable alternative to traditional network viewing
stations in New York, Los Angeles, Chicago, Dallas, Houston,
Minneapolis, Phoenix, Orlando and Baltimore are the anchor
affiliates of the fledgling network. Those stations serve
24 percent of the U.S.
TV has more programming under development for the new network
including Catwalk (search for the next it
supermodel), Celebrity Love Island, On
Scene (crime investigations), and America's
Brainiest (quiz show).
Network TV is slated to compete with The CW, the entity
formed by the marriage of Time Warners WB and CBSs
MEDIA EXEC QUESTIONS RUMSFELD
associate publisher Kenneth Bunting has questioned whether
Donald Rumsfeld approves of the military paying to place
stories in Iraqi papers.
After Rumsfeld last week
said he misspoke by saying the practice had ended and clarified
the remarks by noting the practice is only being reviewed,
Bunting penned a column under the headline True democracy
has independent media questioning Rumsfeld's support
for the tactic.
Even before backtracking
this week, when he was still supposedly under the mistaken
impression that the practice of paying Iraqi editors for
news stories had stopped, Rumsfeld seemed to be sanctioning
unconventional communication techniques that he said are
needed to counter the sophistication of U.S. enemies,
He noted the sometimes
pushy Pentagon press corps have allowed Rumsfeld to
leave the question unanswered.
Bunting criticized the
pay-for-placement tactics of the Defense Departments
PR contrator Lincoln Group, arguing that if the U.S. goal
in Iraq is sustainable democracy, it is not ethically
sound nor effective to encourage the war-torn countrys
fast-developing but fledgling news media to sell its
message and become the mouthpiece of an occupying government.
Bunting supports the Defense
Secretarys earlier statement that paying to place
stories is not what we ought to be doing in
DOW JONES SHUFFLES THE DECKS.
New CEO Richard Zannino
has revamped Dow Jones & Co. into three units: consumer,
enterprise and community media.
The consumer group includes
the Wall Street Journal franchise (domestic/international
print editions, online, TV and radio) Barrons
(print, online and conferences) and MarketWatch (online,
newsletters, TV and radio) and consumer-facing
joint ventures (SmartMoney and Vedomosti). Gordon Crovitz
has been named president of this group, as well as publisher
of the WSJ franchise.
The enterprise group includes
Dow Jones newswires, licensing services, indexes, reprints
and permissions, as well as Factiva, joint venture with
Reuters. Clare Hart, who has been running Factiva, will
head the enterprise unit when she joins the DJ & Co.
on March 1.
The community group, headed
by Jim Wilcox, is comprised of DJ & Cos 15 daily
and 19 weekly Ottaway Newspaper chain.
Zannino said the new structure
shifts the company from a channel-focused publishing
company to franchise, market and customer-focused
The revamp will result
in the loss of 20 jobs and an annual $8M in savings.
VIACOM MARKETS CONTENT.
Viacom plans to supply
content to Internet portals in a bid to triple digital revenues
over the next three years, said CEO Tom Freston during an
earnings conference call.
In announcing a 68 percent
drop in profit to $130M, Freston says he expects digital
revenues to hit the $500M mark by 09.
Viacom, earlier this year,
announced deals to make its content available through Yahoo!
The company is parent
to MTV Networks, Nickelodeon, BET, CMT and Comedy Central.
THE ECONOMIST EDITOR RESIGNS.
Bill Emmott, editor of
The Economist for 13 years, plans to step down to
focus on writing books, including one in the works about
the growing rivalry between China and Japan.
commercially, The Economist is in top form and in great
hands, which makes it a good moment to go, he said
in a statement.
A new editor will be chosen
by the magazines board of directors, subject to approval
of four independent trustees.
Emmott, 49, was tapped
as the influential magazines 15th editor in March
1993. He has been with the publication for 26 years and
penned six books, four about Japan.
Emmotts time at
the helm is viewed favorably by The Economist Group. Sir
Robert Wilson, chairman of TEG, called Emmott a highly
successful editor, and pointed to circulation inceases
under his watch. He will surely be remembered as one
of the great editors of The Economist, said Wilson.
(Media news continued
on next page)
Edition, March 1, 2006, Page 4
Street reporter for the Washington Post, was named
to that role for the Financial Times. He succeeds
David Wells, who was named deputy world news editor for
the Times in London. White takes over on March 13.
was a political researcher and assistant to columnist David
Broder at the Post, before serving as a staff writer. He
earlier worked for the National Journal's online unit.
Dittbrenner has been promoted to deputy features
director for TV Guide. She has been a senior editor
for the past six years, managing story development.
Dittbrenner was formerly
an editor at Us for eight years.
Chamberlin, a veteran San Diego reporter and editor,
has been named executive editor for The Daily Transcript
and San Diego Source. He has regularly contributed
to both publications.
Chamberlin made his first
public appearance discussing corporate responsibility at
a PRSA meeting on Feb. 27.
He also continues as business
editor for KOGO Radio and hosts the Sunday radio show Money
in the Morning.
Ohanian, former associate editor for National
Geographic, has joined AARP Publications as editorial
director. He is charged with oversight of the editorial
synergy of AARP The Magazine, the AARP Bulletin
and Spanish title AARP Segunda Juventud, as well
as their respective websites.
Ohanian was at NG for
12 years, serving as editorial director of the magazine's
international editions for four years, a term which saw
NG launch 19 foreign editions.
Malloy, associate publisher of sales and marketing
for Time Inc.s Teen People, has joined Prevention
as associate publisher of the Rodale Inc. title. Before
a 10-year career at various People titles, she was
a manger for Family Circle and was part of the team
that launched Fitness in 1992.
Koch, Washington bureau chief for Janes
Defense Weekly, has been named SVP for government relations/consulting
firm Scribe Strategies & Advisors' new defense and homeland
Jane's, meanwhile, has
named Stephen Trimble as bureau chief of the Americas. He
has recently reported on defense issues for Flight International.
Portale, former publishing director of Hachette Filipacchi
Media who oversaw titles like Elle and ElleDecor in a ten-year
career, has been named VP and publishing director for Glam
He heads all advertising, marketing and branding initiatives
for the portal, after serving as an advisor for the last
WPP'S ITALIAN MESS GETS GLOBAL
WPP Group CEO Martin Sorrell's
two-month battle with Marco Benatti, former head of its
Italian operation, has moved from the ad trade to the mainstream
WPP axed Benatti on Jan.
9 for his alleged failure to declare a financial interest
in Media Club, which was acquired by the ad/PR conglom in
Benatti claims he acted
properly and was fired because of a leadership clash with
Italys COO Daniela Weber.
Feb. 18, reports that Sorrell has acknowledged a personal
relationship with Weber. Sorrell last year divorced
his wife of more than 30 years.
The Times of London
reported on Feb. 20 that Benatti has threatened to sue Sorrell
over the immense damage he has personally created
by his repeated defamatory statements. He said the
damage to his reputation has been enormous.
The Feb. 19 online edition
of The Independent ran a headline WPPs
Italian Nemesis to Take Battle to Sorrell. It covered
the impending takeover fight for control of Fullsix, an
ad agency controlled by Benatti but 30 percent-owned by
Romes Il Messaggero
called WPP's Italian situation, fantastic American-style
that only lacks a UFO and an appearance
from Elvis, according to Feb. 20s Ad Age.
The Australian's headline
was Sorrell state of affairs: Italian debacle rocks
It noted that the chief
of the No. 2 marketing services company has found
himself ensnared in an imbroglio in Italy, the land where
the perils of imperial overreach first surfaced millennia
Turner, Time Warners top individual shareholder,
said on Feb. 24 that he will not seek another term on the
companys board of directors.
Turner said in statement
that he decided to forego another term after much
Former Secretary of Housing
and Urban Development Carla A. Hills will also end his tenure
on the board because of the companys retirement policy.
consortium of private equity companies is planning a bid
for publishing and market research company VNU, according
to the Wall Street Journal.
VNU publishes Adweek,
Billboard and Hollywood Reporter and owns
the Nielsen TV ratings and ACNielsen consumer tracking units.
Kohlberg Kravis Roberts
& Co. and Carlyle Group, offered to buy VNU earlier
this year after investors quashed the companys $7B
acquisition of healthcare-data firm IMS Health.
Greenberg, who writes a column for the
San Francisco Chronicle carried by MarketWatch,
has been subpoenaed by the SEC as part of the regulatory
agencys probe of research firm Gradient Analytics.
The subpoena seeks all unpublished communications
between the 32-year journalism veteran and the company.
Dow Jones, which syndicates his column, has objected to
Edition, March 1,
2006, Page 5
OF PR FIRMS
PUBLICIS SETS UP DIGITAL UNIT.
Groupe has set up a stand-alone business unit focused on
the digital/interactive sector to handle consulting, development
firm, called Denuo, has offices in Chicago and New York
and is headed by Rishad Tobaccowala, chief innovation officer
for Publicis Groupe Media. He has built a team of about
15 executives from in and outside of Publicis.
bills Denuo as a plug-and-play unit working
alongside its various units to boost marketing and communications
efforts in the digital realm, including wireless and gaming
is working with Internet TV service Brightcove and streaming
video company Shadow TV.
The majority of Americans are ready to elect an African-American
or female president but
balk at tapping a Hispanic commander-in-chief, according
to a Diageo/Hotline poll conducted by Financial Dynamics.
Fifty-six percent of 807 registered voters polled said they
would cast a ballot for a woman for president and 52 percent
said theyd elect an African-American. Only 27 percent,
however, believe America is ready for a Hispanic president.
Those that forsee a female president were split equally
among men and women (57 percent and 55 percent, respectively).
A hypothetical matchup of Sens. Hillary Clinton and John
McCain has McCain up, 50 to 40 percent, compared to 51-38
and Packaged Foods (part of MarketResearch.com) predict
the buying power of the U.S. gay, lesbian, bisexual and
transgender adults will reach $641 billion in 2006, up from
$610B in 05. The firms, which break down buying behaviors
and trends in a $3,500 report, say 6-7 percent of the adult
U.S. population (from 14-16M adults) identify themselves
Former Food & Drug Commissioner David Kessler,
whose activist policies riled some healthcare PR firms during
his tenure from 1990-97, earns $100K for serving on Fleishman-Hillards
As dean of Univ. of California/San Franciscos School
of Medicine, Kessler also earns $50K from PepsiCos
health & wellness blue ribbon advisory board and $21K
from the Kaiser Family Foundation. Kessler told the San
Francisco Chronicle that he is proud of his board service.
Kansas City, Mo., has acquired Hamele Marketing Communications,
a nine-year-old Overland Park, Kan.-based healthcare marcom
firm. ...Hawaiis High
Technology Development Corp. has issued an RFP for a firm
to guide an integrated media relations services program
to boost the states high-tech sector. Budget is curbed
at $50K. The RFP
is on the TDCs website. www.htdc.org.
a network of PR firms, has added two agencies to its roster:
Carr Marketing Communications
of Buffalo, N.Y., and FBI Comms.
of Tokyo, Japan. The network counts 58 offices across 30
Schwartz & Co., New York/The Intercollegiate
Studies Institute, non-profit focused on civics education
for college students; Direct Impact, direct marketing company,
and Poker Creations, promotions company for online poker
applications for national brands.
Novelli, New York/Jim McNeill, the Ice Warrior,
for comms. support prior to and following his 1,100-mile
solo expedition to all four North Poles in one season. The
trip is expected to conclude in June at the geographic North
PR, New York/Trump Tower Philadelphia, for PR to
support sales and marketing for the 45-story condo complex;
New York Disaster Counseling Coalition, media health service
for first responders, as AOR, and Sharon Parker, author,
for PR to support her book, Look Out Cancer ... Here
I Come! and her charitable Life Lover Foundation.
PR, Boston/BlueNote Networks, for an extended contract
after the firm launched BNN in late 05; MeeVee, developer
of personal video entertainment search technology, for its
upcoming launch, and StreamBase Systems, which develops
stream processing software, for PR.
Communications, Downingtown, Pa./ Shimadzu Scientific
Instruments, for a PR-led marcom campaign, and the Univ.
of Marylands A. James Clark School of Engineering,
for an intergrated marketing push to launch a project management
Ibarra & Associates, Washington, D.C./the Hispanic
Media Coalition, which is composed of Hispanic groups looking
to address media-related issues that affect Hispanic Americans,
and the Alliance for Excellent Education, for Hispanic outreach
to promote high school graduation and preparation for post-secondary
education for Latinos.
Boineau & Co., Charleston, S.C./Half Moon Outfitters,
sporting apparel retailer, as AOR for marketing and PR.
Group, Boca Raton, Fla./Past Perfect Consignment
Gallery, for PR.
Zimmerman Agency, Tallahassee, Fla./LaPlaya Beach
& Golf Resort and SpaTerre (Naples), for PR and promotions.
Horse, Milwaukee/The Crossings at Tudor Oaks, for
PR for the continuing care retirement community.
Communications, Los Angeles/Hospital Association
of Southern California, for media relations for a study
on the economic impact and contribution of the regions
healthcare facilities, and Southern California Gas Company,
for a media campaign for the companys Energy Efficient
Communications, Twain Harte, Calif./ Signature Devices,
video game developer focused on 3D graphics, for media relations
and messaging for product launches.
Edition, March 1, 2006, Page 6
OUTLINES NEW MEDIA TRENDS.
discussion is the new public relations, according to Boulder,
Colo.-based tech and consumer firm Metzger Associates, which
has identified that axiom among 10 trends from its annual
New Media Summitt this year.
reports other trends as buyers have more information than
sellers; customers will pull what they want before purchasing
and reject what sellers push on them; blogs are important
because buyers want discourse, and with instant feedback
brand loyalty can shift quickly; objective journalism is
dying, and things like Google News are the trade magazines
of the future.
firm also notes RSS is the new news and information channel
for the latest generation; search engine optimization is
the new advertising; new technology adoption rates are faster
than ever, and because change is happening faster than anyone
can keep up, you dont have to be a techie to utilize
MEDIALINK ADDS MULTIVU EXEC.
Tierney Kennedy, division
VP for MultiVu, PR Newswires broadcast arm, has joined
Medialink Worldwide as SVP of client solutions for the companys
U.S. broadcast division.
Kennedy, a healthcare
specialist, follows Larry Thomas, MultiVus president,
who left to become COO of Medialink last year.
She focuses on business
development and account management for Medialinks
SELLS TAPPED FOR SALES POST
Nancy Sells, an 18-year
veteran of PR Newswire, has been named to the new post of
VP of sales strategy and implementation. She reports to
COO Dave Armon.
Sells, a former president
of Natl Investor Relations Institutes Denver
chapter, was VP of PRNs Media Intelligence Products
N.J.-based Forrest PR has upgraded its Press Navigator
media relations platform to include distribution to both
user-defined and the firms own media/analyst contact
Forrest has developed
its own editorial calendar and journalist database that
is searchable based on keyword, publication or industry
Atlanta-based broadcast PR company KEF
Media Associates was on-location for the Torino Winter
Olympics. KEF conducted satellite media tours and produced
video news releases for five Olympic sponsors. Staff was
set up at a villa on the Po River near downtown Torino.
The KEF team booked and coordinated more than 100 satellite
interviews of Olympic athletes for American TV media through
the first week of the games. ...PLUS
Media, New York, produced a satellite media tour
for Manning Selvage & Lee with supermodel Cindy Crawford.
The tour was part of a national campaign calling for applicants
to the first annual Amazing Women of the Year contest for
Procter & Gambles Swiffer brand.
Drucker, publicity manager for Kodansha America,
to the new post of publicity director for Bookspan, New
York, the joint venture between Bertelsmann AG and Time
Warner that runs book clubs.
Bawidamann, who recently managed successful campaigns
for two New Jersey State Assemblymen, has joined MWW Group
as a VP in its public affairs unit. He focuses on PA work
at the state and federal levels for the firm. Previously,
he was a political director and consultant for the Florida
House Democratic Caucus and served as a legislative assistant
for several Democratic Florida Congressmen, including Robert
Wexler, Earl Hutto and Charles Bennett. Earlier, he spent
four years as executive director and communications director
at the South Carolina Democratic House Caucus.
Benjamin, comms. director for Rep. Nancy Pelosis
Member Support Program, to Vanguard Communications, Washington,
D.C., as an A/S. Benjamin, who was press secretary for Sen.
Bob Graham and a writer for the Associated Press, heads
the firms public affairs team.
Beaty, public information officer, for North Carolinas
Smart Start initiative, to French/West/Vaughan, Raleigh,
N.C., as an account supervisor. He manages NCSU Fitts Dept.
of Industrial and Systems Engineering, NCSU Office of Public
Affairs, and Greater Raleigh Convention and Visitors Bureau
Burke, a financial executive for MRM Worldwide, to
Zeno Group, San Francisco, as chief financial officer for
the firm. She was previously executive director of finance
and operations for Landor Associates.
Lowe to management supervisor, CRT/tanaka, New York.
Ricciardi to management supervisor, Eric Mower and
Associates, Syracuse, N.Y. Nicole
Elliott was promoted to interactive A/E. The firm
has also added John
Lacey, former comms. dir. for Americans for Gun Safety,
as a supervisor in its PA unit.
Jenkins to president of Powell Tate | Weber Shandwick,
Washington D.C., succeeding Lance
Morgan, who has been appointed to the new post of
chief communications strategist for the company. Morgan,
who has been with the company for 18 years, said he'll be
devoted full time to client work and development.
Szudarek to partner, Marx Layne & Co., Farmington
Hills, Mich. He was a VP.
DeVeydt, SVP and chief accounting officer of WellPoint,
Indianpolis, Ind., has added oversight of investor relations
to his duties. Tami Durle, VP of IR since 2001, has left
Klinck to A/S, Michael & Partners, Dallas.
Delia Lopez to
account director, Valencia, Perez & Echeveste PR, South
Pasadena, Calif. She manages the firms consumer strategies
Edition, March 1, 2006, Page 7
CALLS FOR DISCLOSURE.
Ostrowski, CEO of Porter Novelli, urged members of the Westchester/Fairfield
chapter of PRSA to practice disclosure when dealing with
said that PR pros who create an unfavorable view of unworthy
clients hurt the reputation of the entire PR industry.
addressing chapter members at Lucas Steakhouse in
Greenwich, referred to stories about the Lincoln Group and
its contracts to place favorable stories about the U.S.
in Iraqi media.
called the Lincoln Group's activities propaganda rather
disclosure bar is higher than ever for companies
and PR firms, according to Ostrowski, whose firm is a member
of the Omnicom Group of Companies.
Foundation of PR
According to coverage
by the Greenwich Time, Ostrowski said, The
foundation of our business is trust, and this involves
knowing who is behind a story.
Ostrowski had praise for
the media, watchdog groups and regulatory bodies that work
to unmask those who are tying to trick the public. The
American public is more forgiving of companies that tell
the truth consistently, she said, advising companies
to admit mistakes when they make them.
Her message to the audience
was, When in doubt, disclose, the Greenwich
Paying the media to use
stories is mostly a practice that takes place in other countries,
according to the Porter Novelli CEO.
This practice is against
the ethics of both PR and journalism, she added.
Assistant business editor
Richard Lee covered the story for the Greenwich Time. He
interviewed several of the PR pros in attendance including
Mary Ellen McLean of McLean & Co., Fairfield.
She told him PR's reputation
has been suffering in recent years.
When I tell people
Im in public relations, they tell me I'm a spin doctor,
she said, adding: Spinning is not public relations.
According to the Greenwich
Times story, Ostrowski said that as Americans grow
more cynical about what they see, hear or read in the media,
the pressure is increasing on PR firms to urge clients to
be more clear in their dealings with the media.
Mentioned in her speech
was Richard Scrushy, former CEO of HealthSouth.
The Greenwich paper said
that he was chastised in the media after it was discovered
that he paid a reporter to write favorable stories about
him during his trial for accounting fraud and violation
of the Sarbanes-Oxley Act. He was acquitted last June.
Ostrowski, according to
the Greenwich Time, said the revelation was an embarrassment
even though Scrushy was exonerated.
Another Ostrowski quote
from the paper was: Your know in your heart when you
have to disclose. When in doubt, disclose.
NEEDED IN MANAGEMENT.
Companies need the perspectives
of members of key minority groups such as African-American,
Hispanic, gay, and lesbian in order to enjoy longterm success,
Cheryl Procter-Rogers, president of PRSA, told 373 at the
Feb. 17 meeting of PRSA/Georgia in Atlanta.
corporate affairs director for HBO in Chicago, said PR pros
are in a prime position to affect diversity decisions at
the corporate level and urged them to do so.
Proper diverse strategies
can give a company an edge in the marketplace, she said.
She told the gathering
to avoid confirmation bias, meaning only being
interested in that which confirms beliefs they already hold.
The audience included
203 students who were taking part in the chapter's annual
collegiate conference. The chapter supports chapters at
Clark Atlanta University, Georgia State, University of Georgia,
and Kennesaw State.
Besides promoting diversity,
Procter-Rogers said PR pros should lead their companies
in making sound ethical judgments. We must demand
that our companies do the right thing, she said.
She urged the audience
to be honest and truthful and disclose information
and lead by example.
Another observation was:
You cannot assume someone else will advocate ethical
She advocated strategic
risk taking based on adequate research. Brilliance
cannot take place without risk, she further advised. Step
outside of your comfort zone to avoid mediocrity,
she said. She urged the PR pros and students not to be afraid
of being controversial as long as they believe in what they
If your work resonates
with you, it will resonate with others, she said.
Work of Phair
In a question-and-answer
period after the speech, Procter-Rogers told an ODwyer
reporter at the event that her presidency would be a continuation
and will build upon the leadership of the presidency
of 2005 president Judith Phair.
Procter-Rogers urged those
in the audience to consider becoming accredited and she
was asked what the difference is between APR and non-APR
Just because someone has
not taken the test, it does not mean they are not as qualified
as someone who has passed it, she answered. APR is another
level of distinction and demonstrates a level of competency
in PR knowledge and expertise, she said.
Its not a question
of whether an APR member is better than a non-APR member,
she later said during a phone interview.
Procter-Rogers has said
she will be guided by what members want but she did not
poll those present on issues such as whether proxy voting
should be allowed in the Assembly or whether the PRSA national
board should be decoupled from APR.
She said she didnt
ask the questions because she had been invited to make a
Edition, March 1,
2006, Page 8
High finance-U.K. style
is on display with the sale of Citigate Sard Verbinnen by
Huntsworth back to George Sard and Paul Verbinnen (2/22
is headed by Peter Gummer, whose Shandwick acquired 33 PR
firms in the 1980s, selling it to Interpublic for $170 million
in 1998 while still about $75 million in debt.
overstepped itself on this and many other deals. It has
admitted booking $514 million in non-existent profits and
has had to restate earnings as far back as 1996. Its stock
collapsed from $57 to $10.
purchased Sard Verbinnen & Co. in 2000 for an initial
$58M when SVs fees were $13.8M.
Depending on performance up to February 2005, SV could have
gotten another $92M in Incepta shares.
May, Huntsworth and Incepta merged to form Huntsworth with
125 offices in 23 countries.
having paid $58M for SV, is now letting the renamed Citigate
Sard Verbinnen buy itself back for $20M, including an initial
payment of $2.5M by Jan. 1, 2007 and the rest by Dec. 31,
in offloading CSV, criticized it, saying not enough of its
business is in annual retainers. CSV had $16.9M in revenues,
of which $5.2M were in retainer fees. Most of CSVs
income, as in the past, has come from mergers and acquisitions.
It was involved in 200 M&As in 1999. In another knock,
Huntsworth said the fees are on 30-days notice.
U.K.s Telegraph profiled Gummer on Dec. 9,
2004, expressing shock that he should again be building
an international PR empire at 63 after selling
Shandwick to IPG. The paper described Gummer as the
embodiment of the Thatcherite Tory peer: monogrammed shirt,
salmon-and-cucumber Garrick Club tie, fruity baritone, and
Basil Rathbone looks (Rathbone played Sherlock Holmes in
Shandwick acquired 33
firms with 1,700 employees and fees of $100M from 1986-89,
paying $90M initially with a cap of $280 million. The promise
was that they would be allowed to keep their own names,
culture and management. Debt topped $100M+. Not much of
that extra $170M was ever paid because of draconian profit
quotas that rose geometrically.
Gummer said in 1989 that
while Hill & Knowlton and Burson-Marsteller were trying
to have the same brand throughout the world,
Shandwick would do precisely the opposite. He
believed in local people, organized and sensitive
to local cultures, and said the names of the firms
should be unchanged; their local goodwill intact.
However, almost all the
firms were soon either merged with each other or closed.
Some principals went back on their own. About the only surviving
names out of the 33 are Golin Harris and Rogers & Cowan.
Among the names that disappeared were Dorf & Stanton;
Henry J. Kaufman & Assocs.; Rand PR; Adams Group; Casey
Comms.; Wenz-Neely; Rubenstein, Wolfson; Hi-Tech, and Miller
Comms. Alex Stanton, Amanda Brown-Olmstead and Stan Bratskeir
(Rand) started new firms.
Shandwick stock, once
195 pence, dipped as low as 2.75 pence on Sept. 10, 92.
Gummer bought three million shares at less than four pence.
It later rose to 40 pence. IPG paid 70 pence, Gummer holding
9.5M shares worth $10.8M. He had sold $4.65M worth of stock
mega-bucks being tossed around here, much of them borrowed,
reminded us of the U.K.s Valin Pollen buying the Carter
Organization of New York in 1987 for $115 million, including
$50M in cash when operating income of Carter was $22M.
Sole stockholder Don Carter
in 1991 was serving up to four years in prison on charges
of grand larceny and income tax evasion...VP went into receivership
in 1992. Gavin Anderson & Co. bought the London office
in 1991 ... another
U.K. disaster was Corporate Communications, closed
by the banks in 1992, leaving $50M in debt, said the U.K.
press. Stock held by 343 investors, once valued at $20M,
became worthless. Also losers were more than 500 suppliers
including newspapers. CC had purchased Georgeson & Co.
for an initial $12M in cash.
Another $7.5M was never
paid. Oddly, the Charles Barker part of CC was sold privately
for 130,000 pounds in 1992 to investors including some who
Left behind were the debts,
causing complaints in Parliament about this midnight
auction. In 1997, Bozell Sawyer Miller Group (later
part of IPG) paid $11M for CB.
president Cheryl Procter-Rogers (page 7) gave great advice
to 373 on Feb. 17 in Atlanta including Demand
that our companies do the right thing and lead
by example. We only hope she follows this advice in
her PRSA presidency. The right thing would be
calling on PRSA to open elections this year to all members
and not just the elite APRs; demanding correct financial
statements from the staff including reporting the staff
costs of nearly $2 million for annual conferences; releasing
the transcript of the 2005 Assembly that debated proxy voting
for an hour and a half; having a spring Assembly instead
of the $100K New York weekend in June picnic
for chapter presidents-elect; restoring $2.2M in office
costs to 13 categories of spending so the profit or loss
of programs can again be seen; putting the resignation of
director Gary McCormick on the PRSA website; letting students
join PRSA from any college; ordering the staff to go back
to work on the printed directory (which benefits all 20,000
members), and stop its love affair with the money-losing
conference (which benefits 1,000, mostly insiders).
There can be no advocacy
programs any more because PRSA has ducked on the ethics
of NewsUSAs offering premiums to editors who use its
stories. PRSA cannot now moralize on any issue because of
this and because its own house is in such ethical disorder.
Procter-Rogers says shell do what members want but
she had 170 of them in front of her Feb. 17 and wouldnt
ask them anything.