The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, March 15, 2006, Page 1
FIRMS PURSUE ARMY RESERVE
Pentagon-based Office of the Chief Army Reserve is sorting
through proposals for a strategic communications firm to
help it convey its vision of the future.
plans policies and programs and oversees Reserve personnel,
operations and construction funds. It plans to bring in
a firm to advise its top brass on national outreach and
media communications, and to hone its internal and external
communications with soldiers, families, the public and Congressional
audiences, according to a copy of the solicitation.
firms have expressed interest in the account, including
two PR firms Lincoln Group in Washington, D.C., and
CorpComm Group, Lima, Ohio along with several consulting
shops MyMic (Portsmouth, Va.); Polestar Applied Technology
(Los Altos, Calif.), and ICOR Partners, (Alexandria, Va.),
among other business consulting companies.
work includes speechwriting, research, development of a
comprehensive Army Reserve communications plan, and support
for its national outreach programs. OCAR also wants to book
KETCHUM PITCHES KATRINA COMEBACK.
Louisiana Recovery Authority
has hired Ketchum PA and its Washington Group lobbying unit
to issue progress reports about the clean-up of New Orleans
and Bayou areas hit by Hurricanes Katrina and Rita.
The firm also will vouch
for the accountability of funds already allocated for recovery,
and advocate for more federal monies.
Former Congresswoman Susan
Molinari, who heads WG, called it a rare and noble
undertaking to tell the positive story of hope. The
assignment, according to a statement, has nothing to do
with the past. It is entirely about the future, specifically
helping to restore one of Americas greatest cities
and the entire state of Louisiana, said Molinari.
PENNEY EXPERIENCES BOOTH.
M Booth & Assocs.
is handling J.C. Penneys three-week stay in New York
City. The Plano, Tx.-based department store chain has opened
a 15,000 sq. ft. store in the heart of Times Square to give
jaded New Yorkers a peek at the more fashion-focused retailer.
The J.C. Penney
Experience is called the biggest branding event
in the 104-year-old stores history. Penneys
Broadway run is up March 26. Mike Ullman, Penney chairman,
kicked off the event with a gala to benefit Broadway Cares/Equity
SC LOOKS TO BOOST TOURISM
tourism promotion entity has put a $200K PR assignment out
for bid to complement ongoing advertising and marketing
efforts highlighting the state as a leisure travel destination.
The SC Dept. of Parks,
Recreation & Tourism, which uses the tagline Smiling
Faces, Beautiful Places, wants a PR firm with a South
Carolina office to foster ties with national and international
media and garner travel features in major media and travel
Current marketing efforts
focus on domestic leisure travel, international (England,
Ireland and Germany), and boosting attendance at state parks.
The Palmetto State markets its beaches, resort islands and
acclaimed golfing (The Golf Capital of the South)
to travelers. The PRT, as the tourism agency is known, says
32 million people visit the state each year. A spokeswoman
told ODwyers it has not recently used an outside
Chris Manos ([email protected])
is contracting officer. Proposals are due March 29.
APCO RECRUITED FOR PORTS FIGHT.
Dubai Ports World added
APCO Worldwide, the No. 4 independent PR firm, to its communications
arsenal just prior to the decision to turn over the management
of six U.S. ports to an American entity.
APCO senior VP Barry Schumacher
and Robert Downan, a former policy and public diplomacy
advisor to ex-Assistant Secretary of Defense Paul Wolfowitz,
headed the account.
APCO handled homeland
security and trade issues for DPW, the United Arab Emirates-owned
entity that wanted to take over ports in New York, Newark,
Philadelphia, Baltimore, Miami and New Orleans.
H&K HANDLES PROJECTS FOR
Hill & Knowlton is
doing lobbying work for the Organization of the Petroleum
Exporting Countries on a project basis.
A recent project was to
line-up media interviews for OPECs Secretary General
during a visit to New York.
The WPP Group unit's relationship
with OPEC is based on neither a formal written contract
nor an exchange of correspondence between the two parties.
H&K is compensated for fees and out of pocket expenses
on a fixed fee arrangement.
Vienna-based OPEC is made
up of 11 oil countries including Iran, Iraq, Libya, Saudi
Arabia, United Arab Emirates, Kuwait, Qatar, Algeria, Indonesia,
Nigeria and Venezuela.
Edition, March 15, 2006, Page 2
PILGRIMS PRIDE TAPS
Pride, the No. 2 U.S. poultry supplier which withdrew its
late-January profit forecast last week because of overseas
consumer bird flu worries, has tapped Gary Rhodes as VP
of corporate communications. He was director of corporate
communications for Cincinnati-based grocery giant The Kroger
Pride trails only Perdue in the $28 billion U.S poultry
market. Weak exports because of bird flu concerns overseas
have pushed down prices and hurt poultry companies in the
U.S. in recent months.
43, was at Kroger for seven years heading national media
relations, issues management and labor communications, among
was formerly director of corporate communications for Gibson
Greetings and held the same post at Omnicare, a Fortune
500 pharmacy provider.
takes over for Sondra Fowler, who has left the company.
net sales for 2005 were $5.7 billion but the company suffered
a $15M loss in the U.S. through February 2006.
RP GUIDES GE THROUGH PROBES.
Reputation Partners has
been counseling General Electric as the company deals with
two multimillion-dollar lawsuits from former employees of
its Madisonville, Ky., plant, which is the subject of federal
GE won a victory last
week after a $64M federal whistle-blower suit alleging faults
in the companys construction of commercial and military
aircraft was dropped.
A former inspector at
GEs aircraft engine plant withdrew the lawsuit citing
fears of a nervous breakdown and saying GE was attempting
to silence her.
GE, via RP, said the withdrawal
shows the suit was without merit. RP partner Marta Rhyner
told ODwyers that her firm has worked with GE
on a variety of different issues over the last few years.
The Louisville Courier-Journal,
which has closely followed the legal activity surrounding
the plant, said the 827-person factory is the target of
a five-year investigation by the Defense Department and
other federal agencies exploring allegations that GE produced
thousands of cracked engine blades for military helicopters
and commercial aircraft and then tried to cover it up.
Chicago-based RP was set
up in 2002 by Edelman veterans Nick Kalm and Rhyner.
GARBER TO CATO.
Bob Garber, who was director
of marketing and public information at the U.S. Holocaust
Memorial Museum, has joined the Cato Institute to handle
its marketing communications effort.
Garber handled international
marketing/advertising and directed outreach to professional
groups and constituent organizations at the museum. He also
was the top marketer at the Washington Speakers Bureau.
Ed Crane, president of
the libertarian think tank, called Garber a recognized
leader in Washingtons marketing communications field.
OLSON REPS MLBS NEW
Minneapolis agency Olson
is handling PR for NSF International, the not-for-profit
health standards organization tapped to certify performance-enhancing
supplements for Major League Baseball.
MLB and its players union
announced last week that NSF would audit and test supplements
for the purpose of labeling them safe from containing
substances banned under MLBs new steroid testing program.
Rebecca Herbst, an Olson
staffer on the NSF account, said the firm has handled advertising
and PR for the organization for about three years.
NSF began working with
the NFL in 2004 to certify supplements and has set up a
formal sports certification program on the heels of the
deal with MLB. NSF said its certification work addresses
concerns of athletes that many supplements may contain undeclared
ingredients that could lead to positive tests for banned
Reports of the deal, however,
have been mixed with a Sports Illustrated expose
last week on alleged steroid use and other illicit activity
by acclaimed baseball slugger Barry Bonds. SI excerpted
a forthcoming book by the two San Francisco Chronicle
reporters Mark Fainaru-Wada and Lance Williams
who have covered Bonds involvement with a Bay Area
laboratory that supplied steroids to professional athletes.
COLEHOUR + COHEN LANDS $520K
Seattle-based PR and social
marketing firm Colehour + Cohen has edged two competitors
to spearhead a $520K campaign aimed to improve recycling
in King County Washington.
C+C handled a recycling
push for Seattle in 2000 and has worked for the federal
governments Energy Star program since
the mid 1990s. The firm has inked a one-year deal, with
two option years possible.
The Bellwether Group and
The Frause Group were finalists.
The 2,000-square mile
King County counts 1.7 million inhabitants including the
city of Seattle. It has set a goal of zero waste after seeing
thousands of tons of commercial and residential garbage
which could be recycled fill its Cedar Hill Landfill every
The campaign will be split
between residential (mostly outside of Seattle) and commercial
(within the city) audiences.
BOL PLAYS UP SUDAN GENOCIDE.
Former National Basketball
Assn. great and Sudan native Manute Bol will appear at a
United Nations press conference on March 15 to kick off
the 300-mile freedom walk from New York to Washington. The
76 Bol holds the NBA record for most shot
blocks per minute.
The walks purpose
is to spotlight the ongoing genocide and slavery in Sudan.
Bol will be joined by Simon Deng, the spokesperson for the
Sudan Freedom Walk. He was captured at the age of nine and
sold to an Arab family. He escaped after nearly four years
and now lives in New York.
Freedom Now Communications
is handling PR for the walk.
Edition, March 15, 2006, Page 3
BRUNSWICK, JOELE FRANK ADVISE
York firms Brunswick Group and Joele Frank, Wilkinson Brimmer
Katcher are outside PR counsel for the $4.5 billion sale
of Knight Ridder to The McClatchy Co. announced March 13.
is handling PR with TMC's corporate communications department
while Joele Frank is advising KR.
TMC publishes 12 daily newspapers including the Sacramento
Bee and Minneapolis Star-Tribune and will add
32 daily newspapers like the Miami Herald and San
Jose Mercury News with the KR acquisition.
percent of the deal is in cash with the remainder in McClatchy
is expected to sell or shutter some KR papers as part of
cost control measures.
citing industry analysts suggested the Philadelphia Daily
News could be shuttered, while the Philadelphia Inquirer
or St. Paul Pioneer Press could be tagged for sale.
Jose-based KR had $3 billion in 2005 revenues, compared
to $1.2 billion for TMC.
companies trace their roots back to the 1800s.
FITZSIMONS IS MOST EMBATTLED
The Columbia Journalism
Review has crowned Tribunes Dennis FitzSimons
as the media world's most embattled CEO now
that Tony Ridder has auctioned off Knight Ridder.
FitzSimons is lauded
for an anemic stock price, embarrassing circulation
scandal and a belated $1B IRS bill). CJR ridicules
a FitzSimons speech that he made in December about the Tribs
important journalistic mission.
CJR noted that after the
Los Angeles Times won five Pulitzers in 04,
the staff got bupkis from corporate on the historic
achievement. Instead, then-editor John Carroll got
word that the home office was displeased with the Times
revenues and was demanding deep cuts, reported CJR.
NBCU BUYS iVILLAGE.
NBC Universal has agreed
to purchase iVillage, which runs websites aimed at women,
for $600 million.
CEO Bob Wright called
iVillage a platform that gives its advertisers new
and exciting ways to reach a valuable demographic.
iVillage CEO Doug McCormick, who joined the firm from Lifetime
TV four years ago, reported a $3M profit in 05, the
companys first. He expects to ring up at least $9M
in profit this year. iVillage attracts more than 15.5M visitors
General Electric owns
80 percent of NBCU. Frances Vivendi Universal owns
has signed 20 sponsors including Dell and Marriott for the
live Internet broadcast of the National Collegiate Athletic
Assn.s March Madness basketball tourney.
First-round games begin March 16. Since some games are scheduled
during the workday, CBS has incorporated a boss button
into its software. One click and a spreadsheet will pop
onto the viewers computer.
NEWS CORP. BEEFS UP 'NET UNIT.
News Corp. has named Mark
Jung, COO of its Fox Interactive unit. He had been CEO of
IGN.com, the online gaming unit that NC acquired in 05.
Jim Heckman, founder &
CEO of sports site Scout.com, another recent acquisition,
becomes chief strategy officer of the Internet unit.
Jung and Heckman report
to Ross Levinsohn, who is spearheading NC's `Net gameplan.
Levinsohn had headed FoxSports.com.
EDELMAN CHAMPIONS NEW MEDIA.
Edelman CEO Richard Edelman
told the New York Observer at an industry awards
event that the media are not God anymore, but later backed
off that comment after suprising some colleagues.
It used to be I
would schmooze you and I was your flack, Edelman told
the Observer. Today, if we want to get a message into
the publics conversation, we just make a post on a
blog. If the Wall Street Journal goes after a client,
we dont have to accept that anymore. Lets post
the documents we gave the Journal; lets show the interviews
the newspaper decided not to show, he told the peach-colored
Edelman backed off his
comment somewhat in a post on his blog a few days later,
noting his remarks had surprised colleagues at his firm.
Ive learned my lesson not to over-dramatize
to convey a point with a journalist, particularly during
cocktail hours! he wrote. Traditional media
matters now more than ever. There is a continuum through
on-line versions of traditional media into the blogosphere
and that ultimately a great story can be told across all
of these platforms.
$9B VNU TAKEOVER IN DOUBT.
Kekst & Co. is handling
a consortium of private equity firms that bid $9B for the
buyout of VNU, the Dutch publisher and research giant.
Completion of the deal,
which requires approval from 95 percent of VNU shareholders,
remains in doubt. Fidelity International, owner of 15 percent
of VNU, says it opposes the buyout deal.
VNU CEO Rob van den Bergh
told an Amsterdam press conference that though we
got a good price, shareholders will have the last word.
VNU put itself on the
auction block following a shareholder revolt over its plan
to buy IMS Health, a healthcare data provider. The IMS acquisition
Kekst represents Blackstone
Group; Kohlberg Kravis Roberts & Co., Thomas Lee Partners,
Hellman & Friedman, Carlyle Group and AlpInvest Partners.
The group, known as Valcon Acquisition, says it plans to
keep VNU largely intact.
VNU claims it has studied
the "risk-reward" benefits of breaking up the
company-a strategy pushed by some shareholders-but found
it didn't make economic sense.
VNU publishes Adweek,
Billboard, Hollywood Reporter and owns ACNielsen.
(Media news continued
on next page)
Edition, March 15, 2006, Page 4
which publishes Relevant Magazine, a title aimed
at spiritually hungry 20-somethings, plans to
launch a new magazine for women in April to incorporate
beauty, life and faith topics.
new bimonthly publication, Radiant, is meant to offer
a fresh perspective for women in a world full of magazines
that only address the surface, according to editor
Cara Davis. Radiant will cover music, fashion, decorating,
health and other topics.
circulation is said to be 35K.
lifestyle publication Hallmark magazine is
set to debut with a September/October issue and initial
rate base of 400K. Hallmark Cards tested the concept with
four issues starting in 2003 and the company said the response
was strong enough to move forward. Lisa Benenson, former
editor-in-chief of Working Woman and Working Mother,
is EIC of the new magazine.
Pitched as going a step
further than basic how-to women's magazines on home, food,
decorating and other topics, Hallmark says the new pub will
remind readers why these connections are so important.
Central has cut a deal with Apple Computer, making
The Daily Show with Jon Stewart and The
Colbert Report available on iTunes for a subscription
pegged at $9.99 a month.
New York Times has shifted real estate reporter
Motoko Rich to the publishing beat, replacing Ed Wyatt.
Wyatt is leaving for Los
Angeles to join his wife Jennifer Steinhauer, who is the
Times' L.A. bureau chief. Wyatt will cover television action.
Stone has launched a Chinese language version
of the pop culture mag in a venture with One Media Group,
a Hong Kong publisher of lifestyle magazines.
Half the content will
come from RSs U.S. and international editions with
the rest featuring entertainment news from mainland China.
OMG also puts out Chinese versions of Popular Science
and Top Gear.
Networks and the Smithsonian
Institution have entered into a joint venture to
develop TV services under the Smithsonian brand. The initial
project is Smithsonian On Demand, which includes original
documentaries, events and short-subject coverage of topics
in science, cultural and history. Assets are drawn from
the Smithsonian Institution.
Launch of the service
is slated for December 2006 and is expected to include up
to 40 hours of programming, refreshed monthly.
The venture has operations
in Washington, D.C., and New York. Tom Hayden, EVP of direct
to home for Showtime, assumes the role of GM for the collaboration.
David Royle, a veteran of National Geographic TV and Film,
is EVP of programming and production. They are both in New
Jeanny Jim, a VP for Smithsonian
Business Ventures, manages content and production assistance
for the venture in Washington, D.C.
says backshoring, the process of returning
outsourced jobs to India to the U.S., could be the next
Silicon Valley buzzword. It profiles Kanna, a $60M software
company, that returned programming jobs to Menlo Park.
CEO Michael Fields said
the company suffered "more rewrites, performance issues
and more delays," by not having designers, programmers
and project managers under a single roof. He believes Kanna
can deliver a better product with a quarter of the engineers
if everyone is working side-by-side in the U.S.
Brede, managing editor of Law Tribune Newspapers,
has been named editor-in-chief of LTN and GC New England
magazine. Both Hartford, Conn.-based titles are owned by
American Lawyer Media, now known as ALM, based in New York.
Brede joined ALM in 1995
as a reporter after working for the Hartford Courant,
Manchester Herald and New Britain Herald.
Miller, managing editor for news and features for
the Miami Herald, plans to join global risk company
Kroll Inc. as
managing director in its business intelligence and investigations
division, based in Miami. Kroll notes that Miller is nationally
recognized for achievement in computer-assisted investigations.
She oversaw the Herald's
team that reported on vote-counting problems during the
2000 presidential election and previously headed investigations
and urban affairs for the paper.
Miller was formerly a
deputy city editor at the San Francisco Chronicle
and metro editor for the Peninsula Times Tribune
in Palo Alto, Calif.
Kopecki has joined BusinessWeeks Washington
bureau. She moves over from Dow Jones Newswire.
Stearns, executive producer of product development
and strategy for ABC.com, has joined MSNBC.com
as deputy editor for the East Coast. Stearns led the ABC
team that launched the first 24/7 video news channel on
the Internet in 2003.
Onstad, publisher of Boston Metro Newspaper, has
joined Advanstar Communications,
Montvale, N.J., as general manager and group publisher of
its skincare group, which includes Dermatology Times
and Cosmetic Surgery Times, along with Contemporary
She has worked at the
Denver Post, Los Angeles Weekly and Harte-Hanks
Hoffman, who has written an anonymous column at Poz
for the last four years about her life with H.I.V., has
been named editor in chief of the magazine for people with
H.I.V. and AIDS.
The 38-year-old Hoffman,
who contracted H.I.V a decade ago, believes her coming
out will destigmatize the disease. Hoffman
is the first heterosexual woman to edit Poz. She graces
the cover of its April issue.
Edition, March 15,
2006, Page 5
OF PR FIRMS
RBB EDGES MAGNET, PAINE FOR
Gables, Fla.-based rbb PR edged two competitors to become
PR agency of record for Language Line Services, which offers
interpretation services in 150 languages for businesses,
government and emergency services units.
beat finalists Euro RSCG Magnet, New York, and Paine PR,
Irvine, Calif., for the account. Ten firms were initially
considered by LLS.
company pegs the language services industry at $1B. LLS,
based in Monterey, Calif., sees itself as the dominant player
in an industry without a trade association, so it has turned
to PR to fill an "informational void," according
to Louis Provenzano, SVP of sales and marketing for LLS.
He liked rbb's vertical media strategy to boost recognition
of the industry overall, as well as to target specific sectors
that have the most need for interpreters.
which provides its services on-demand 24-hours a day via
phone, video (sign language) or hard copy (document translation),
was founded in 1982 as a volunteer organization and incorporated
in 1984. It was acquired by AT&T five years later, and
Providence Equity Partners a decade later. Boston equity
firm ABRY Partners bought LLS in 2004.
Edstrom has made its WExView account management platform
available globally for clients after several years of beta
The service provides details
of account activities like planning and pitches, along with
measurement results and a module for managing speaking opportunities.
WE said pricing is negotiated individually with clients
based on number of users and other factors.
IPRN, a global
network of independent PR firms, has added six members from
Europe and a firm from South Africa bringing its ranks to
43 firms in 34 countries. New members are Bepublic (Austria),
Fusion in Consulting (Belgium), Opinion Valley (France),
Scoop PR (Netherlands), Star PR (Sweden), and Red Cube Agency
(South Africa). Steve Mangold, COO of PRx Communications
Strategists in San Jose, Calif., is current chairman of
the group, which is looking for members on the Indian sub
continent and Eastern Europe. ...Tom
Holt, formerly at Classic Communication in Niles,
Mich., has set up Holt
Communications in Elkhart, Ind., to handle strategic
and marketing communications. He has aligned the shop with
Washington, D.C.-based Holt
Strategies, a lobbying/PR shop set up by former Bush/Cheney
spokesman Terry Holt.
...CCG Investor Relations, Los Angeles, has aligned with
Hong Kong-based financial PR firm Elite
Communications Group to serve Asian companies seeking
access to U.S. capital markets. ...The
Hoffman Agency, San Jose, Calif., has opened offices
in Paris and Taipei, Taiwan. Christelle Moraga, formerly
of Eurotandem and Florence Gilliers Comm., has joined to
head the French office. Belinda Ma spearheads the Taiwan
outpost. The firm has five offices in Asia and two in Europe.
Communications, New York/SignStorey, in-store media
networks; ControlGuard, data security; Linkstorm, online
advertising technology, formerly Content Directions; Mimeo.com,
online, on-demand digital printing, and Operative, business
process management for digital publishers and agencies.
RSCG Magnet, New York/Treasure Trove Inc., for publication
of upcoming Secrets of the Alchemist Dar and a $2M
international treasure hunt following the books September
launch. Ruder Finn, Kwittken & Co. and Goodman Media
competed for the assignment. The book is the sequel to the
2004 bestseller A Treasures Trove, which was
promoted with a U.S. treasure hunt for $1M worth of jewels.
Communications, New York/ GenieKnows.com, part of
IT Interactive Services, as AOR for media relations.
Baerlein Strategic Communications, Boston/ LoJack
Corp., automobile security, for public affairs counsel and
representation before state and federal legislative bodies
and govt agencies. Also, three-year client MasterCard
Intl has renewed its contract for govt relations
and public contract counsel for one year.
Communications, Newburyport, Mass./ATG, software;
Facilis Technology, shared storage for post-production industry;
Gunze, analog resistive touch panels; LoadSpring Solutions,
application management and hosting systems for remote connectivity,
and NovaBay Software, reseller of Oracle products and services.
Advertising, Pittsburgh/USIS, security investigations
supplier for U.S. goverment, for ongoing marcom work including
PR, advertising and creative design. The work expands on
the firms initial assignment for a global branding
Chicago/Columbia College Chicago, as AOR for the 11,000-student
institution to raise its visibility nationwide.
Group, Minneapolis/MakeMusic, music education software;
Pearsons Candy; OfficeMax, for a PR project; Architectural
Alliance, interior design/architecture firm; Pet Crossing
Animal Hospital, and Domestic Abuse Project, non-profit.
PR, Dallas/Network Foundation Technologies, Internet
streaming, as AOR for media relations, marketing and tradeshow
Advertising and PR, Denver/ePayments Corp., check
collection services, for PR, web development and strategic
marketing, and EnVysion Inc., for an intergrated marketing
effort for its broadband digital video surveillance services
Los Angeles/Klipsch Group, speaker manufacturer, for PR,
product support and entertainment support. BNC was formerly
Bragman, Nyman Cafarelli.
Edition, March 15, 2006, Page 6
PR SALARIES SEE GAINS.
and agency salaries are on the rise, according to Spring
Associates annual Official PR Salary & Bonus
executive recruiter found salaries for corporate PR executives
rose in key markets and nationally. For example, in the
New York-Atlanta-Chicago-Los Angeles markets salaries for
SVPs were up 6.4 percent to about $9,000 for an average
of $166K. Vice presidents enjoyed a 7.4 percent hike for
an average salary of $147K, while the lowest rung measured,
communications specialist, saw an 8.7 percent
hike to about $74K/year.
outside of major markets, corporate execs from director
up to SVP saw at least a seven percent hike ranging in average
salary from $118K to $155K.
were also on the rise with directors seeing the largest
hike at 29 percent to about $27K.
the agency side, account executives reaped the largest increase
11.8 percent nationally to about $47K/year; up 14.9
percent in the key markets listed above to about $52K/year.
salaries for senior A/Es rose between 8 and 12 percent,
depending on the size of the market, to between $56K and
$63K. VPs topped the $100K market with increases from 8-9
percent and salaries between $100 and $110K. Executive VPs
saw the smallest increases (between 5 and 7 percent), but
salaries were hiked to between $144K and $159K on average.
bonuses ranged from $2,950 (A/E) up to $24K (SVP) and $40K
complete report is available from Spring at www.springassociates.com.
| multivision reports that fashion designer Roberto Cavalli
generated the most buzz based on on-air mentions
during the Academy Awards on March 6.
The so-called red
carpet interviews with celebrities have proved a boon
for designers and fashion brands because of the events large
and diverse audience.
B|m said 25 designers
received mentions during the coverage with Cavalli earning
five mentions and Versace nabbing the most screen time with
over two minutes of coverage.
The monitoring company
estimated Cavallis air-time value at $933K. The complete
report and other info is on multivisions website,
Association of Business Communicators and Delahaye are slated
to present a two-day conference in Chicago on corporate
reputation called Harnessing the Power of Your Greatest
Asset Through Communication and Measurement from April
27-28. Gary Sheffer, executive director of comms. and public
affairs for GE, and Kim Walsh, VP of comms. for PG&E,
are among speakers. www.iabc.com/crs.
...PR counslor Alan
Weinkrantz will host a PR
Newswire-sponsored seminar for Israeli CEOs and VPs
of marketing on the impact blogs on communications on April
4 in Tel Aviv. Weinkrantz writes his own PR blog at www.weinkrantz.com.
for director of PR for adidas USA and Reebok International,
to Octagon, a Norwalk, Conn.-based sports marketing firm
owned by Interpublic, as director of worldwide communications
head of The Conference Board since 1995, said on March 8
that he will step down as head of the 90-year-old institution.
He will serve until the end of the year as the Board's trustees
undertake a search for a replacement. Douglas Conant, president/CEO
of the Campbell Soup Company, heads the search committee.
Cavanagh said he will continue as chairman of the board
of trustees for Educational Testing Service, and will remain
a director for BlackRock, Arch Chemicals and the Guardian
Life Insurance Co.
assistant director of community affairs and media relations
for the New York Times, to Rasky Baerlein Strategic
Communications, Boston, as an associate VP.
account manager for AKQA, to Qorvis Communications, Washington,
D.C., as director of creative services. Slaby was brought
on board to support recent interactive work won by the firm
for Ratheon, I-Direct Technologies, Techbooks, and American
Systems Corp. She was previously an independent PR and marketing
consultant in the food and hospitality sector. Jason Siegel,
now a managing director, lanched Qorvis' creative unit in
a corporate communications executive for Johnson Controls
for the last five years, has joined Scheibel Halaska, Milwaukee,
Wisc., as an account manager for manufacturing, energy and
professional services clients. Prior to Johnson Controls,
she was the communications manager for the Journal Broadcast
head of corporate communications for AstraZeneca in London,
has joined Weber Shandwick in San Francisco as a senior
VP overseeing its healthcare and biotech practice in California.
She previously headed Ogilvy PR Worldwide's health and medical
practice in London and worked at the Financial Times
for 10 years, departing as a senior editor. WS has also
added Amy Delmore,
a senior media relations specialist for Pfizer Health Solutions,
as a VP in Chicago. She was previously at Kechum for five
years working on its Lipitor account.
marketing practice head for Ruder Finns Los Angeles
office, to Hill & Knowlton, Irvine, Calif., as West
Coast practice head for the firms national sports
marketing practice. He oversees work for Mazda North Ameirca
and BF Goodrich.
to associate VP, McKinney Advertising & PR, Cleveland.
He joined the firm in January as an account manager.
Last weeks edition misspelled the name of Norman Iannarelli,
who was tapped to head HWH/PR New Medias Norwalk office.
Edition, March 15, 2006, Page 7
DEFENDS PR TACTICS IN IRAQ.
George Casey, commander of U.S. forces in Iraq, said an
investigation into pay-for-play PR tactics used by the military
to get news into the Iraqi press found that we were
operating within our authorities and responsibilities.
about the matter by Jim Mannion from Agence France-Presse
during a conference call, Casey said the military is wrapping
up its investigation into planting stories in the Iraqi
press and should have announcement in the next week or two.
He said we looked hard at it, and the investigating
officer looked at all of the things that we were doing,
adding the probe will make some procedural recommendations,
but by and large found the military was acting appropriately.
probe came after media scrutiny of the Pentagons PR
firm in Iraq, Lincoln Group, was revealed to have paid to
place stories in the war-torn country. Lincoln has defended
its work for the Pentagon.
LINCOLN GROUP GIVES PAKISTAN
The Lincoln Group, which
is waging the Pentagons media war in Iraq, is working
to boost economic development in Pakistan. LG is targeting
investments in the countrys textile, energy, technology
and telecom categories. The effort is headed by Carol Fleming,
who was a diplomat in the U.S. embassy in Islamabad.
The Washington-based firm
also is doing outreach to foreign countries that have committed
to earthquake relief. LG officials met with Pakistans
Minister for Kashmir affairs and northern areas following
the quake in October.
Pakistan fits LGs
profile of operating in foreign communities where
crime, insurgency, terrorism, extreme poverty and instability
make communications and operations an extreme challenges.
The firm also has offices in Dubai and Lebanon.
CSV MAKES RUN AT SHARPER IMAGE.
Citigate Sard Verbinnen
is advising Knightspoint Group, which is battling for control
of the Sharper Image specialty electronics/gadget chain.
Knightspoint wants to
install Jerry Levin, former CEO at Sunbeam and Revlon, as
chief of the 192-store chain. He heads a slate of heavyweight
dissident directors that includes Michael Glazer (ex-CEO
of KB Toys and president of Bombay Co.), Andrea Weiss (former
executive VP and chief stores officer at Limited Brands),
Michael Koeneke (ex-chairman of global mergers and acquisitions
at Merrill Lynch) and David Meyer (former director in Credit
Suisse First Bostons mergers and acquisitions group).
The investment group contends
that SI is due for an aggressive operational and cultural
turnaround plan. It raps the companys undue
reliance on a narrow set of key product categories.
SI reported a 12 decline in fiscal `05 revenues to $648M.
Knightspoint owns a 12.9
percent stake in the company. SI founder Richard Thalheimer
controls a 14 percent stake. He started SI in `77 to have
fun, according to the companys website.
LEVINE INTERVIEWS POLLARD.
Charley Levine, CEO of
Ruder Finn/Israel, traveled to the federal penitentiary
in Butler, N.C., for an interview with Americas
best known Jewish prisoner, Jonathan Pollard, for
a profile published in Hadassah Magazine.
Pollard, a former civilian
intelligence analyst for the U.S. Navy, pled guilty more
than two decades ago to passing classified information to
He blames his lengthy
prison time on the political leadership of both Israel and
the U.S. plus top representatives of American Jewry, who
have failed to speak up against this miscarriage of
Pollard told Levine his
case was blown out of all proportion to serve other
ends. He said his main accuser, former Defense Secretary
Casper Weinberger, has admitted that the spy case was a
very minor matter. Former U.S. Mideast negotiator
Dennis Ross also has written that Pollard should be free.
Pollard believes he remains
in prison because he has been reduced to a kind of
political currency. To Pollard, the U.S. intelligence
community is using him as a weapon against the Jewish
community and especially AIPAC (American Israel Political
A member of the National
Security Agency sat in on Levines interview. Pollard,
51, is sentenced to life. He dreams of the day when he can
take wife, Esther, by the hand and walk towards our
future together, under an incredibly blue Jewish sky. I
hope to create a Jewish home and family in Israel.
Hadassah called the Levine interview unprecedented.
REGAN TENDS TO GRASSROOTS
Bostons Regan Communications
is guiding AES Corp.s bid to win approval for construction
of a liquefied natural gas terminal on an island in Boston
The $9.5 billion Arlington,
Va.,-based company uses George Regans firm for grassroots
and community organizing.
The proposed Outer Brewster
project is to complement Bostons Everett terminal
that is run by Distrigas, a unit of Frances Suez SA.
The Boston Globe, last month, took a shot at RC, as a concerned
citizen, John Vitagliano, recently vouched for the
AES facility at a community meeting, saying that the OB
unit would cut gas tanker traffic through Boston Harbor
on route to the Everett terminal.
He painted a nightmare
scenario of a tanker blowing up in the harbor, and suggested
the OB facility might eliminate the need for the Everett
terminal. Vitagliano urged the audience to call a phone
number for more information. The line rings at RCs
Vitagliano denied to the
Globe that he had any affiliation with RC or AES. RC says
it gave Vitagliano the number because he is concerned with
tanker safety issues in the harbor. Vitagliano was Boston
traffic and parking commissioner under former Mayor Kevin
White. Regan was Whites press secretary.
RC, in turn, accuses Rasky
Baerlein of foul play for its involvement in a group called
Save the Brewsters, that is opposed to the OB
Edition, March 15,
2006, Page 8
The First Research Consortium
of independent analysts, a force for reform,
won a big victory in February when an SEC committee voted
to encourage company paid-for analysis.
SEC noted that 1,200 of the 3,200 NASDAQ companies and 35%
of all companies on the major exchanges have no coverage.
Without research are 83% of companies with stock worth under
budgets at the big investment houses and brokerages have
resulted in declining coverage. Companies with no research
following suffer lower capitalization and greater difficulty
in raising funds.
company paying for its own security analysis sounds like
a set-up. But what the Consortium does is collect money
from a company and give the assignment to an analyst not
affiliated with any financial institution. Payment is made
before the analysis and does not go from company to analyst.
Consortium is a critic of brokerage research because such
analysts and/or their employers own stock in the companies
theyre writing about and may also do investment banking
for the companies. The analysts admit to such a relationship
but dont reveal the amount of stock held nor trading
in the Consortium promise not to hold stock in companies
they write about nor hold stock in competitors of such companies.
members support another reform letting general and
financial reporters on the quarterly analyst
teleconferences. These are marked by powder-puff questions
and avoidance of painful topics. This Kabuki theater
deters the unmasking of wrongful practices such as occurred
at Enron, Worldcom, etc. Reporters are proxies for
the public and should be on these calls, says Gayle
Essary, affiliated with the Consortium.
for open quarterly calls is an advocacy position that PRSA
should take up.
Its sole advocacy
so far in 2006 is that companies should not secretly pay
journalists to write favorable things about them (charges
that came out in the trial of HealthSouths Richard
Scrushy). We dont need PRSA to tell us that secretly
paying writers is bad.
year is the 60th anniversary of PRSA but we see no plans
for it nor even any mention of this important milestone.
In 1993, four years in
advance of 1997, PRSA set up a 100-person anniversary committee
headed by Jim Arnold to make plans four years in advance.
A stamp with the dates 1947-97 was sought from the USPS.
PRSA directories for decades referred to PRSA as being founded
Rea Smith, COO in the
early 1970s, did a history of PRSA which noted PRSA was
the merger of two PR groups in the summer of 1947. A board
was elected and offices opened in New York.
But then, an odd thing
happened. Debra Miller, a professor at Florida International
University, was secretary in 1994 and in line to be president
in 1997. She would also be the first African-American president
of PRSA. But Miller had powerful enemies. The 1994 nominating
committee chose Janice Newman as treasurer, booting Miller
off the board since she was in the second year of a two-year
Outraged supporters of
Miller got up enough signatures for a contested election,
the first since 1973 when Frank Wylie (representing the
populist, non-New York, small chapter faction)
ran against James Fox of New York. Fox represented the Eastern
wing of PRSA that was accused of hogging all
the top posts at PRSA.
was flawed. Her firm was named Newman, Newman &
Jones, the second Newman representing her experience,
and the Jones representing her resources. One
would think that having a firm with fake names would eliminate
a contender for the PRSA presidency. But Newman debated
Miller at the 1994 Assembly and lost.
Unfortunately, the story
doesnt end. The enemies of Miller, and we think this
included academics and some of the staff, announced that
1998 and not 1997 would be celebrated since the New York
State charter came in the mail in February of
Miller got almost no publicity
as the first African-American PRSA president. We saw only
one interview and that was in a minor publication. Miller
proved to be an innovative president, providing a non-audited
financial report in March, conducting a survey of members
views (the last published survey PRSA has conducted), and
calling for senior PR pros to be on the PRSA staff (which
was ignored). All in all, PRSA did poorly by Miller.
doesnt celebrate any of its anniversaries.
The 40th anniversary of APR in 2005 was ignored. Few take
the new multiple-choice test that cost $250K to create over
four years. We dont think PRSA wants to draw any attention
to itself and its many problem areas.
One is the nominating
process. Complaints of abuses hit both the 2003 and 2004
nominating committees. Instead of opening the process, making
candidates campaign on the issues via PRSAs website,
the board named legal counsel Arthur Abelman to the nomcom.
Although PRSA does not
like public exposure and its most recent legal foray (Catherine
Bolton vs. John Doe) was unfortunate, we were
surprised by a letter from Abelman last week accusing us
of making false and defamatory remarks about
PRSA. A Feb. 2 editorial on odwyerpr.com had criticized
PRSA in 15 different areas. The PRSA board and Abelman seem
to have forgotten what happened when the 1992 board threatened
us legally, saying we had made outlandish and libelous
charges about PRSA, that we had insulted the integrity
of this and past PRSA boards, and we were guilty of
notorious distortion of facts. The 1992 blast
at us by Roberts, sent to 200 PRSA leaders, became a banner
headline story in the New York Times ad column.