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Internet Edition, March 15, 2006, Page 1


The Pentagon-based Office of the Chief Army Reserve is sorting through proposals for a strategic communications firm to help it convey its “vision of the future.”

OCAR plans policies and programs and oversees Reserve personnel, operations and construction funds. It plans to bring in a firm to advise its top brass on national outreach and media communications, and to hone its internal and external communications with soldiers, families, the public and Congressional audiences, according to a copy of the solicitation.

Nine firms have expressed interest in the account, including two PR firms – Lincoln Group in Washington, D.C., and CorpComm Group, Lima, Ohio – along with several consulting shops MyMic (Portsmouth, Va.); Polestar Applied Technology (Los Altos, Calif.), and ICOR Partners, (Alexandria, Va.), among other business consulting companies.

The work includes speechwriting, research, development of a comprehensive Army Reserve communications plan, and support for its national outreach programs. OCAR also wants to book media opportunities.


Louisiana Recovery Authority has hired Ketchum PA and its Washington Group lobbying unit to issue progress reports about the clean-up of New Orleans and Bayou areas hit by Hurricanes Katrina and Rita.

The firm also will vouch for the accountability of funds already allocated for recovery, and advocate for more federal monies.

Former Congresswoman Susan Molinari, who heads WG, called it a “rare and noble undertaking to tell the positive story of hope.” The assignment, according to a statement, has nothing to do with the past. “It is entirely about the future, specifically helping to restore one of America’s greatest cities and the entire state of Louisiana,” said Molinari.


M Booth & Assocs. is handling J.C. Penney’s three-week stay in New York City. The Plano, Tx.-based department store chain has opened a 15,000 sq. ft. store in the heart of Times Square to give jaded New Yorkers a peek at the more fashion-focused retailer.

The “J.C. Penney Experience” is called the biggest “branding event” in the 104-year-old store’s history. Penney’s Broadway run is up March 26. Mike Ullman, Penney chairman, kicked off the event with a gala to benefit Broadway Cares/Equity Fights AIDS.


South Carolina’s tourism promotion entity has put a $200K PR assignment out for bid to complement ongoing advertising and marketing efforts highlighting the state as a leisure travel destination.

The SC Dept. of Parks, Recreation & Tourism, which uses the tagline “Smiling Faces, Beautiful Places,” wants a PR firm with a South Carolina office to foster ties with national and international media and garner travel features in major media and travel trade publications.

Current marketing efforts focus on domestic leisure travel, international (England, Ireland and Germany), and boosting attendance at state parks. The Palmetto State markets its beaches, resort islands and acclaimed golfing (“The Golf Capital of the South”) to travelers. The PRT, as the tourism agency is known, says 32 million people visit the state each year. A spokeswoman told O’Dwyer’s it has not recently used an outside PR firm.

Chris Manos ([email protected]) is contracting officer. Proposals are due March 29.


Dubai Ports World added APCO Worldwide, the No. 4 independent PR firm, to its communications arsenal just prior to the decision to turn over the management of six U.S. ports to an American entity.

APCO senior VP Barry Schumacher and Robert Downan, a former policy and public diplomacy advisor to ex-Assistant Secretary of Defense Paul Wolfowitz, headed the account.

APCO handled homeland security and trade issues for DPW, the United Arab Emirates-owned entity that wanted to take over ports in New York, Newark, Philadelphia, Baltimore, Miami and New Orleans.


Hill & Knowlton is doing lobbying work for the Organization of the Petroleum Exporting Countries on a “project basis.”

A recent project was to line-up media interviews for OPEC’s Secretary General during a visit to New York.

The WPP Group unit's relationship with OPEC is based on neither a formal written contract nor an exchange of correspondence between the two parties. H&K is compensated for fees and out of pocket expenses on a fixed fee arrangement.

Vienna-based OPEC is made up of 11 oil countries including Iran, Iraq, Libya, Saudi Arabia, United Arab Emirates, Kuwait, Qatar, Algeria, Indonesia, Nigeria and Venezuela.

Internet Edition, March 15, 2006, Page 2


Pilgrim’s Pride, the No. 2 U.S. poultry supplier which withdrew its late-January profit forecast last week because of overseas consumer bird flu worries, has tapped Gary Rhodes as VP of corporate communications. He was director of corporate communications for Cincinnati-based grocery giant The Kroger Co.

Pilgrim’s Pride trails only Perdue in the $28 billion U.S poultry market. Weak exports because of bird flu concerns overseas have pushed down prices and hurt poultry companies in the U.S. in recent months.

Rhodes, 43, was at Kroger for seven years heading national media relations, issues management and labor communications, among other tasks.

He was formerly director of corporate communications for Gibson Greetings and held the same post at Omnicare, a Fortune 500 pharmacy provider.

Rhodes takes over for Sondra Fowler, who has left the company.

PP’s net sales for 2005 were $5.7 billion but the company suffered a $15M loss in the U.S. through February 2006.


Reputation Partners has been counseling General Electric as the company deals with two multimillion-dollar lawsuits from former employees of its Madisonville, Ky., plant, which is the subject of federal probes.

GE won a victory last week after a $64M federal whistle-blower suit alleging faults in the company’s construction of commercial and military aircraft was dropped.

A former inspector at GE’s aircraft engine plant withdrew the lawsuit citing fears of a nervous breakdown and saying GE was attempting to silence her.

GE, via RP, said the withdrawal shows the suit was without merit. RP partner Marta Rhyner told O’Dwyer’s that her firm has worked with GE on a variety of different issues over the last few years.

The Louisville Courier-Journal, which has closely followed the legal activity surrounding the plant, said the 827-person factory is the target of a five-year investigation by the Defense Department and other federal agencies exploring allegations that GE produced thousands of cracked engine blades for military helicopters and commercial aircraft and then tried to cover it up.

Chicago-based RP was set up in 2002 by Edelman veterans Nick Kalm and Rhyner.


Bob Garber, who was director of marketing and public information at the U.S. Holocaust Memorial Museum, has joined the Cato Institute to handle its marketing communications effort.

Garber handled international marketing/advertising and directed outreach to professional groups and constituent organizations at the museum. He also was the top marketer at the Washington Speakers Bureau.

Ed Crane, president of the libertarian think tank, called Garber a “recognized leader in Washington’s marketing communications field.”


Minneapolis agency Olson is handling PR for NSF International, the not-for-profit health standards organization tapped to certify performance-enhancing supplements for Major League Baseball.

MLB and its players union announced last week that NSF would audit and test supplements for the purpose of labeling them “safe” from containing substances banned under MLB’s new steroid testing program.

Rebecca Herbst, an Olson staffer on the NSF account, said the firm has handled advertising and PR for the organization for about three years.

NSF began working with the NFL in 2004 to certify supplements and has set up a formal sports certification program on the heels of the deal with MLB. NSF said its certification work addresses concerns of athletes that many supplements may contain undeclared ingredients that could lead to positive tests for banned substances.

Reports of the deal, however, have been mixed with a Sports Illustrated expose last week on alleged steroid use and other illicit activity by acclaimed baseball slugger Barry Bonds. SI excerpted a forthcoming book by the two San Francisco Chronicle reporters – Mark Fainaru-Wada and Lance Williams – who have covered Bonds’ involvement with a Bay Area laboratory that supplied steroids to professional athletes.


Seattle-based PR and social marketing firm Colehour + Cohen has edged two competitors to spearhead a $520K campaign aimed to improve recycling in King County Washington.

C+C handled a recycling push for Seattle in 2000 and has worked for the federal government’s “Energy Star” program since the mid 1990s. The firm has inked a one-year deal, with two option years possible.

The Bellwether Group and The Frause Group were finalists.

The 2,000-square mile King County counts 1.7 million inhabitants including the city of Seattle. It has set a goal of zero waste after seeing thousands of tons of commercial and residential garbage which could be recycled fill its Cedar Hill Landfill every year.

The campaign will be split between residential (mostly outside of Seattle) and commercial (within the city) audiences.


Former National Basketball Assn. great and Sudan native Manute Bol will appear at a United Nations press conference on March 15 to kick off the 300-mile freedom walk from New York to Washington. The 7’6’’ Bol holds the NBA record for most shot blocks per minute.

The walk’s purpose is to spotlight the ongoing genocide and slavery in Sudan. Bol will be joined by Simon Deng, the spokesperson for the Sudan Freedom Walk. He was captured at the age of nine and sold to an Arab family. He escaped after nearly four years and now lives in New York.

Freedom Now Communications is handling PR for the walk.

Internet Edition, March 15, 2006, Page 3


New York firms Brunswick Group and Joele Frank, Wilkinson Brimmer Katcher are outside PR counsel for the $4.5 billion sale of Knight Ridder to The McClatchy Co. announced March 13.

Brunswick is handling PR with TMC's corporate communications department while Joele Frank is advising KR.

Sacramento-based TMC publishes 12 daily newspapers including the Sacramento Bee and Minneapolis Star-Tribune and will add 32 daily newspapers like the Miami Herald and San Jose Mercury News with the KR acquisition.

Sixty percent of the deal is in cash with the remainder in McClatchy shares.

TMC is expected to sell or shutter some KR papers as part of cost control measures.

Reports citing industry analysts suggested the Philadelphia Daily News could be shuttered, while the Philadelphia Inquirer or St. Paul Pioneer Press could be tagged for sale.

San Jose-based KR had $3 billion in 2005 revenues, compared to $1.2 billion for TMC.

Both companies trace their roots back to the 1800s.


The Columbia Journalism Review has crowned Tribune’s Dennis FitzSimons as the “media world's most embattled CEO” now that Tony Ridder has auctioned off Knight Ridder.

FitzSimons is “lauded” for an “anemic stock price, embarrassing circulation scandal and a belated $1B IRS bill).” CJR ridicules a FitzSimons speech that he made in December about the Trib’s “important journalistic mission.”

CJR noted that after the Los Angeles Times won five Pulitzers in ’04, the staff got “bupkis” from corporate on the historic achievement. “Instead, then-editor John Carroll got word that the home office was displeased with the Times’ revenues and was demanding deep cuts,” reported CJR.


NBC Universal has agreed to purchase iVillage, which runs websites aimed at women, for $600 million.

CEO Bob Wright called iVillage a platform that gives its advertisers “new and exciting ways to reach a valuable demographic.” iVillage CEO Doug McCormick, who joined the firm from Lifetime TV four years ago, reported a $3M profit in ’05, the company’s first. He expects to ring up at least $9M in profit this year. iVillage attracts more than 15.5M visitors a month.

General Electric owns 80 percent of NBCU. France’s Vivendi Universal owns 20 percent.

CBS has signed 20 sponsors including Dell and Marriott for the live Internet broadcast of the National Collegiate Athletic Assn.’s “March Madness” basketball tourney. First-round games begin March 16. Since some games are scheduled during the workday, CBS has incorporated a “boss button” into its software. One click and a spreadsheet will pop onto the viewer’s computer.


News Corp. has named Mark Jung, COO of its Fox Interactive unit. He had been CEO of, the online gaming unit that NC acquired in ’05.

Jim Heckman, founder & CEO of sports site, another recent acquisition, becomes chief strategy officer of the Internet unit.

Jung and Heckman report to Ross Levinsohn, who is spearheading NC's `Net gameplan. Levinsohn had headed


Edelman CEO Richard Edelman told the New York Observer at an industry awards event that the media are not God anymore, but later backed off that comment after suprising some colleagues.

“It used to be I would schmooze you and I was your flack,” Edelman told the Observer. “Today, if we want to get a message into the public’s conversation, we just make a post on a blog. If the Wall Street Journal goes after a client, we don’t have to accept that anymore. Let’s post the documents we gave the Journal; lets show the interviews the newspaper decided not to show,” he told the peach-colored weekly.

Edelman backed off his comment somewhat in a post on his blog a few days later, noting his remarks had surprised colleagues at his firm. “I’ve learned my lesson – not to over-dramatize to convey a point with a journalist, particularly during cocktail hours!” he wrote. “Traditional media matters now more than ever. There is a continuum through on-line versions of traditional media into the blogosphere and that ultimately a great story can be told across all of these platforms.”


Kekst & Co. is handling a consortium of private equity firms that bid $9B for the buyout of VNU, the Dutch publisher and research giant.

Completion of the deal, which requires approval from 95 percent of VNU shareholders, remains in doubt. Fidelity International, owner of 15 percent of VNU, says it opposes the buyout deal.

VNU CEO Rob van den Bergh told an Amsterdam press conference that though “we got a good price, shareholders will have the last word.”

VNU put itself on the auction block following a shareholder revolt over its plan to buy IMS Health, a healthcare data provider. The IMS acquisition was scuttled.

Kekst represents Blackstone Group; Kohlberg Kravis Roberts & Co., Thomas Lee Partners, Hellman & Friedman, Carlyle Group and AlpInvest Partners. The group, known as Valcon Acquisition, says it plans to keep VNU largely intact.

VNU claims it has studied the "risk-reward" benefits of breaking up the company-a strategy pushed by some shareholders-but found it didn't make economic sense.

VNU publishes Adweek, Billboard, Hollywood Reporter and owns ACNielsen.

(Media news continued on next page)

Internet Edition, March 15, 2006, Page 4

Briefs _____________________

Relevant Media Group, which publishes Relevant Magazine, a title aimed at “spiritually hungry 20-somethings,” plans to launch a new magazine for women in April to incorporate beauty, life and faith topics.

The new bimonthly publication, Radiant, is meant to offer a “fresh perspective for women in a world full of magazines that only address the surface,” according to editor Cara Davis. Radiant will cover music, fashion, decorating, health and other topics.

Initial circulation is said to be 35K.

Women’s lifestyle publication Hallmark magazine is set to debut with a September/October issue and initial rate base of 400K. Hallmark Cards tested the concept with four issues starting in 2003 and the company said the response was strong enough to move forward. Lisa Benenson, former editor-in-chief of Working Woman and Working Mother, is EIC of the new magazine.

Pitched as going a step further than basic how-to women's magazines on home, food, decorating and other topics, Hallmark says the new pub will remind readers “why these connections are so important.”

Comedy Central has cut a deal with Apple Computer, making “The Daily Show with Jon Stewart” and “The Colbert Report” available on iTunes for a subscription pegged at $9.99 a month.

The New York Times has shifted real estate reporter Motoko Rich to the publishing beat, replacing Ed Wyatt.

Wyatt is leaving for Los Angeles to join his wife Jennifer Steinhauer, who is the Times' L.A. bureau chief. Wyatt will cover television action.

Rolling Stone has launched a Chinese language version of the pop culture mag in a venture with One Media Group, a Hong Kong publisher of lifestyle magazines.

Half the content will come from RS’s U.S. and international editions with the rest featuring entertainment news from mainland China. OMG also puts out Chinese versions of Popular Science and Top Gear.

Showtime Networks and the Smithsonian Institution have entered into a joint venture to develop TV services under the Smithsonian brand. The initial project is Smithsonian On Demand, which includes original documentaries, events and short-subject coverage of topics in science, cultural and history. Assets are drawn from the Smithsonian Institution.

Launch of the service is slated for December 2006 and is expected to include up to 40 hours of programming, refreshed monthly.

The venture has operations in Washington, D.C., and New York. Tom Hayden, EVP of direct to home for Showtime, assumes the role of GM for the collaboration. David Royle, a veteran of National Geographic TV and Film, is EVP of programming and production. They are both in New York.

Jeanny Jim, a VP for Smithsonian Business Ventures, manages content and production assistance for the venture in Washington, D.C.

Fortune says “backshoring,” the process of returning outsourced jobs to India to the U.S., could be the next Silicon Valley buzzword. It profiles Kanna, a $60M software company, that returned programming jobs to Menlo Park.

CEO Michael Fields said the company suffered "more rewrites, performance issues and more delays," by not having designers, programmers and project managers under a single roof. He believes Kanna can deliver a better product with a quarter of the engineers if everyone is working side-by-side in the U.S.

People ___________________

Scott Brede, managing editor of Law Tribune Newspapers, has been named editor-in-chief of LTN and GC New England magazine. Both Hartford, Conn.-based titles are owned by American Lawyer Media, now known as ALM, based in New York.

Brede joined ALM in 1995 as a reporter after working for the Hartford Courant, Manchester Herald and New Britain Herald.

Judy Miller, managing editor for news and features for the Miami Herald, plans to join global risk company Kroll Inc. as managing director in its business intelligence and investigations division, based in Miami. Kroll notes that Miller is nationally recognized for achievement in computer-assisted investigations.

She oversaw the Herald's team that reported on vote-counting problems during the 2000 presidential election and previously headed investigations and urban affairs for the paper.

Miller was formerly a deputy city editor at the San Francisco Chronicle and metro editor for the Peninsula Times Tribune in Palo Alto, Calif.

Dawn Kopecki has joined BusinessWeek’s Washington bureau. She moves over from Dow Jones Newswire.

Randy Stearns, executive producer of product development and strategy for, has joined as deputy editor for the East Coast. Stearns led the ABC team that launched the first 24/7 video news channel on the Internet in 2003.

Peggy Onstad, publisher of Boston Metro Newspaper, has joined Advanstar Communications, Montvale, N.J., as general manager and group publisher of its skincare group, which includes Dermatology Times and Cosmetic Surgery Times, along with Contemporary Pediatrics.

She has worked at the Denver Post, Los Angeles Weekly and Harte-Hanks Direct Marketing.

Regan Hoffman, who has written an anonymous column at Poz for the last four years about her life with H.I.V., has been named editor in chief of the magazine for people with H.I.V. and AIDS.

The 38-year-old Hoffman, who contracted H.I.V a decade ago, believes her “coming out” will “destigmatize” the disease. Hoffman is the first heterosexual woman to edit Poz. She graces the cover of its April issue.

Internet Edition, March 15, 2006, Page 5


Coral Gables, Fla.-based rbb PR edged two competitors to become PR agency of record for Language Line Services, which offers interpretation services in 150 languages for businesses, government and emergency services units.

Rbb beat finalists Euro RSCG Magnet, New York, and Paine PR, Irvine, Calif., for the account. Ten firms were initially considered by LLS.

The company pegs the language services industry at $1B. LLS, based in Monterey, Calif., sees itself as the dominant player in an industry without a trade association, so it has turned to PR to fill an "informational void," according to Louis Provenzano, SVP of sales and marketing for LLS. He liked rbb's vertical media strategy to boost recognition of the industry overall, as well as to target specific sectors that have the most need for interpreters.

LLS, which provides its services on-demand 24-hours a day via phone, video (sign language) or hard copy (document translation), was founded in 1982 as a volunteer organization and incorporated in 1984. It was acquired by AT&T five years later, and Providence Equity Partners a decade later. Boston equity firm ABRY Partners bought LLS in 2004.

Waggener Edstrom has made its WExView account management platform available globally for clients after several years of beta testing.

The service provides details of account activities like planning and pitches, along with measurement results and a module for managing speaking opportunities. WE said pricing is negotiated individually with clients based on number of users and other factors.

BRIEFS: IPRN, a global network of independent PR firms, has added six members from Europe and a firm from South Africa bringing its ranks to 43 firms in 34 countries. New members are Bepublic (Austria), Fusion in Consulting (Belgium), Opinion Valley (France), Scoop PR (Netherlands), Star PR (Sweden), and Red Cube Agency (South Africa). Steve Mangold, COO of PRx Communications Strategists in San Jose, Calif., is current chairman of the group, which is looking for members on the Indian sub continent and Eastern Europe. ...Tom Holt, formerly at Classic Communication in Niles, Mich., has set up Holt Communications in Elkhart, Ind., to handle strategic and marketing communications. He has aligned the shop with Washington, D.C.-based Holt Strategies, a lobbying/PR shop set up by former Bush/Cheney spokesman Terry Holt. ...CCG Investor Relations, Los Angeles, has aligned with Hong Kong-based financial PR firm Elite Communications Group to serve Asian companies seeking access to U.S. capital markets. ...The Hoffman Agency, San Jose, Calif., has opened offices in Paris and Taipei, Taiwan. Christelle Moraga, formerly of Eurotandem and Florence Gilliers Comm., has joined to head the French office. Belinda Ma spearheads the Taiwan outpost. The firm has five offices in Asia and two in Europe.


New York Area

Articulate Communications, New York/SignStorey, in-store media networks; ControlGuard, data security; Linkstorm, online advertising technology, formerly Content Directions;, online, on-demand digital printing, and Operative, business process management for digital publishers and agencies.

Euro RSCG Magnet, New York/Treasure Trove Inc., for publication of upcoming Secrets of the Alchemist Dar and a $2M international treasure hunt following the book’s September launch. Ruder Finn, Kwittken & Co. and Goodman Media competed for the assignment. The book is the sequel to the 2004 bestseller A Treasure’s Trove, which was promoted with a U.S. treasure hunt for $1M worth of jewels.

Trylon Communications, New York/, part of IT Interactive Services, as AOR for media relations.


Rasky Baerlein Strategic Communications, Boston/ LoJack Corp., automobile security, for public affairs counsel and representation before state and federal legislative bodies and gov’t agencies. Also, three-year client MasterCard Int’l has renewed its contract for gov’t relations and public contract counsel for one year.

Matter Communications, Newburyport, Mass./ATG, software; Facilis Technology, shared storage for post-production industry; Gunze, analog resistive touch panels; LoadSpring Solutions, application management and hosting systems for remote connectivity, and NovaBay Software, reseller of Oracle products and services.

Elias/Savion Advertising, Pittsburgh/USIS, security investigations supplier for U.S. goverment, for ongoing marcom work including PR, advertising and creative design. The work expands on the firm’s initial assignment for a global branding campaign.


Edelman, Chicago/Columbia College Chicago, as AOR for the 11,000-student institution to raise its visibility nationwide.

Maccabee Group, Minneapolis/MakeMusic, music education software; Pearson’s Candy; OfficeMax, for a PR project; Architectural Alliance, interior design/architecture firm; Pet Crossing Animal Hospital, and Domestic Abuse Project, non-profit.

South and Mountain West

Jetstream PR, Dallas/Network Foundation Technologies, Internet streaming, as AOR for media relations, marketing and tradeshow support.

GD&A Advertising and PR, Denver/ePayments Corp., check collection services, for PR, web development and strategic marketing, and EnVysion Inc., for an intergrated marketing effort for its broadband digital video surveillance services for business.


BNC, Los Angeles/Klipsch Group, speaker manufacturer, for PR, product support and entertainment support. BNC was formerly Bragman, Nyman Cafarelli.

Internet Edition, March 15, 2006, Page 6


Corporate and agency salaries are on the rise, according to Spring Associates’ annual Official PR Salary & Bonus Report.

The executive recruiter found salaries for corporate PR executives rose in key markets and nationally. For example, in the New York-Atlanta-Chicago-Los Angeles markets salaries for SVPs were up 6.4 percent to about $9,000 for an average of $166K. Vice presidents enjoyed a 7.4 percent hike for an average salary of $147K, while the lowest rung measured, “communications specialist,” saw an 8.7 percent hike to about $74K/year.

Nationally, outside of major markets, corporate execs from director up to SVP saw at least a seven percent hike ranging in average salary from $118K to $155K.

Bonuses were also on the rise with directors seeing the largest hike at 29 percent to about $27K.

On the agency side, account executives reaped the largest increase – 11.8 percent nationally to about $47K/year; up 14.9 percent in the key markets listed above to about $52K/year.

Average salaries for senior A/Es rose between 8 and 12 percent, depending on the size of the market, to between $56K and $63K. VPs topped the $100K market with increases from 8-9 percent and salaries between $100 and $110K. Executive VPs saw the smallest increases (between 5 and 7 percent), but salaries were hiked to between $144K and $159K on average.

Average bonuses ranged from $2,950 (A/E) up to $24K (SVP) and $40K (EVP).

The complete report is available from Spring at

Bacon’s | multivision reports that fashion designer Roberto Cavalli generated the most buzz based on on-air mentions during the Academy Awards on March 6.

The so-called “red carpet” interviews with celebrities have proved a boon for designers and fashion brands because of the events large and diverse audience.

B|m said 25 designers received mentions during the coverage with Cavalli earning five mentions and Versace nabbing the most screen time with over two minutes of coverage.

The monitoring company estimated Cavalli’s air-time value at $933K. The complete report and other info is on multivision’s website,

BRIEFS: International Association of Business Communicators and Delahaye are slated to present a two-day conference in Chicago on corporate reputation called “Harnessing the Power of Your Greatest Asset Through Communication and Measurement” from April 27-28. Gary Sheffer, executive director of comms. and public affairs for GE, and Kim Walsh, VP of comms. for PG&E, are among speakers. ...PR counslor Alan Weinkrantz will host a PR Newswire-sponsored seminar for Israeli CEOs and VPs of marketing on the impact blogs on communications on April 4 in Tel Aviv. Weinkrantz writes his own PR blog at



Dave Fogelson, for director of PR for adidas USA and Reebok International, to Octagon, a Norwalk, Conn.-based sports marketing firm owned by Interpublic, as director of worldwide communications and PR.

Richard Cavanagh, head of The Conference Board since 1995, said on March 8 that he will step down as head of the 90-year-old institution. He will serve until the end of the year as the Board's trustees undertake a search for a replacement. Douglas Conant, president/CEO of the Campbell Soup Company, heads the search committee. Cavanagh said he will continue as chairman of the board of trustees for Educational Testing Service, and will remain a director for BlackRock, Arch Chemicals and the Guardian Life Insurance Co.

Betsy Kelly, assistant director of community affairs and media relations for the New York Times, to Rasky Baerlein Strategic Communications, Boston, as an associate VP.

Lindsey Slaby, account manager for AKQA, to Qorvis Communications, Washington, D.C., as director of creative services. Slaby was brought on board to support recent interactive work won by the firm for Ratheon, I-Direct Technologies, Techbooks, and American Systems Corp. She was previously an independent PR and marketing consultant in the food and hospitality sector. Jason Siegel, now a managing director, lanched Qorvis' creative unit in Novemeber 2004.

Kerri Grote, a corporate communications executive for Johnson Controls for the last five years, has joined Scheibel Halaska, Milwaukee, Wisc., as an account manager for manufacturing, energy and professional services clients. Prior to Johnson Controls, she was the communications manager for the Journal Broadcast Group.

Miriam Mason, head of corporate communications for AstraZeneca in London, has joined Weber Shandwick in San Francisco as a senior VP overseeing its healthcare and biotech practice in California. She previously headed Ogilvy PR Worldwide's health and medical practice in London and worked at the Financial Times for 10 years, departing as a senior editor. WS has also added Amy Delmore, a senior media relations specialist for Pfizer Health Solutions, as a VP in Chicago. She was previously at Kechum for five years working on its Lipitor account.

Doug Schneider, marketing practice head for Ruder Finn’s Los Angeles office, to Hill & Knowlton, Irvine, Calif., as West Coast practice head for the firm’s national sports marketing practice. He oversees work for Mazda North Ameirca and BF Goodrich.


Thomas Brick to associate VP, McKinney Advertising & PR, Cleveland. He joined the firm in January as an account manager.

Correction: Last week’s edition misspelled the name of Norman Iannarelli, who was tapped to head HWH/PR New Media’s Norwalk office.

Internet Edition, March 15, 2006, Page 7


Gen. George Casey, commander of U.S. forces in Iraq, said an investigation into pay-for-play PR tactics used by the military to get news into the Iraqi press “found that we were operating within our authorities and responsibilities.”

Asked about the matter by Jim Mannion from Agence France-Presse during a conference call, Casey said the military is wrapping up its investigation into planting stories in the Iraqi press and should have announcement in the next week or two. He said “we looked hard at it, and the investigating officer looked at all of the things that we were doing,” adding the probe will “make some procedural recommendations, but by and large” found the military was acting appropriately.

The probe came after media scrutiny of the Pentagon’s PR firm in Iraq, Lincoln Group, was revealed to have paid to place stories in the war-torn country. Lincoln has defended its work for the Pentagon.


The Lincoln Group, which is waging the Pentagon’s media war in Iraq, is working to boost economic development in Pakistan. LG is targeting investments in the country’s textile, energy, technology and telecom categories. The effort is headed by Carol Fleming, who was a diplomat in the U.S. embassy in Islamabad.

The Washington-based firm also is doing outreach to foreign countries that have committed to earthquake relief. LG officials met with Pakistan’s Minister for Kashmir affairs and northern areas following the quake in October.

Pakistan fits LG’s profile of operating in “foreign communities where crime, insurgency, terrorism, extreme poverty and instability make communications and operations an extreme challenges.” The firm also has offices in Dubai and Lebanon.


Citigate Sard Verbinnen is advising Knightspoint Group, which is battling for control of the Sharper Image specialty electronics/gadget chain.

Knightspoint wants to install Jerry Levin, former CEO at Sunbeam and Revlon, as chief of the 192-store chain. He heads a slate of heavyweight dissident directors that includes Michael Glazer (ex-CEO of KB Toys and president of Bombay Co.), Andrea Weiss (former executive VP and chief stores officer at Limited Brands), Michael Koeneke (ex-chairman of global mergers and acquisitions at Merrill Lynch) and David Meyer (former director in Credit Suisse First Boston’s mergers and acquisitions group).

The investment group contends that SI is due for an “aggressive operational and cultural turnaround plan.” It raps the company’s “undue reliance on a narrow set of key product categories.” SI reported a 12 decline in fiscal `05 revenues to $648M.

Knightspoint owns a 12.9 percent stake in the company. SI founder Richard Thalheimer controls a 14 percent stake. He started SI in `77 to “have fun,” according to the company’s website.


Charley Levine, CEO of Ruder Finn/Israel, traveled to the federal penitentiary in Butler, N.C., for an interview with “America’s best known Jewish prisoner,” Jonathan Pollard, for a profile published in Hadassah Magazine.

Pollard, a former civilian intelligence analyst for the U.S. Navy, pled guilty more than two decades ago to passing classified information to Israel.

He blames his lengthy prison time on the political leadership of both Israel and the U.S. plus top representatives of American Jewry, who have failed to speak up against this “miscarriage of justice.”

Pollard told Levine his “case was blown out of all proportion to serve other ends.” He said his main accuser, former Defense Secretary Casper Weinberger, has admitted that the spy case was a “very minor matter.” Former U.S. Mideast negotiator Dennis Ross also has written that Pollard should be free.

Pollard believes he remains in prison because he has been reduced to a “kind of political currency.” To Pollard, the U.S. intelligence community is using him as a “weapon against the Jewish community and especially AIPAC (American Israel Political Action Committee).

A member of the National Security Agency sat in on Levine’s interview. Pollard, 51, is sentenced to life. He dreams of the day when he can take wife, Esther, “by the hand and walk towards our future together, under an incredibly blue Jewish sky. I hope to create a Jewish home and family in Israel.” Hadassah called the Levine interview “unprecedented.”


Boston’s Regan Communications is guiding AES Corp.’s bid to win approval for construction of a liquefied natural gas terminal on an island in Boston Harbor.

The $9.5 billion Arlington, Va.,-based company uses George Regan’s firm for “grassroots and community organizing.”

The proposed Outer Brewster project is to complement Boston’s Everett terminal that is run by Distrigas, a unit of France’s Suez SA. The Boston Globe, last month, took a shot at RC, as a “concerned citizen,” John Vitagliano, recently vouched for the AES facility at a community meeting, saying that the OB unit would cut gas tanker traffic through Boston Harbor on route to the Everett terminal.

He painted a nightmare scenario of a tanker blowing up in the harbor, and suggested the OB facility might eliminate the need for the Everett terminal. Vitagliano urged the audience to call a phone number for more information. The line rings at RC’s headquarters.

Vitagliano denied to the Globe that he had any affiliation with RC or AES. RC says it gave Vitagliano the number because he is concerned with tanker safety issues in the harbor. Vitagliano was Boston traffic and parking commissioner under former Mayor Kevin White. Regan was White’s press secretary.

RC, in turn, accuses Rasky Baerlein of foul play for its involvement in a group called “Save the Brewsters,” that is opposed to the OB facility.

Internet Edition, March 15, 2006, Page 8




The First Research Consortium of independent analysts, a force for reform, won a big victory in February when an SEC committee voted to encourage company paid-for analysis.

The SEC noted that 1,200 of the 3,200 NASDAQ companies and 35% of all companies on the major exchanges have no coverage. Without research are 83% of companies with stock worth under $125M.

Tight budgets at the big investment houses and brokerages have resulted in declining coverage. Companies with no research following suffer lower capitalization and greater difficulty in raising funds.

A company paying for its own security analysis sounds like a set-up. But what the Consortium does is collect money from a company and give the assignment to an analyst not affiliated with any financial institution. Payment is made before the analysis and does not go from company to analyst.

The Consortium is a critic of brokerage research because such analysts and/or their employers own stock in the companies they’re writing about and may also do investment banking for the companies. The analysts admit to such a relationship but don’t reveal the amount of stock held nor trading records.

Analysts in the Consortium promise not to hold stock in companies they write about nor hold stock in competitors of such companies.

Consortium members support another reform – letting general and financial reporters on the quarterly “analyst” teleconferences. These are marked by powder-puff questions and avoidance of painful topics. This “Kabuki theater” deters the unmasking of wrongful practices such as occurred at Enron, Worldcom, etc. “Reporters are proxies for the public and should be on these calls,” says Gayle Essary, affiliated with the Consortium.

Fighting for open quarterly calls is an advocacy position that PRSA should take up.

Its sole “advocacy” so far in 2006 is that companies should not secretly pay journalists to write favorable things about them (charges that came out in the trial of HealthSouth’s Richard Scrushy). We don’t need PRSA to tell us that secretly paying writers is bad.

Next year is the 60th anniversary of PRSA but we see no plans for it nor even any mention of this important milestone.

In 1993, four years in advance of 1997, PRSA set up a 100-person anniversary committee headed by Jim Arnold to make plans four years in advance. A stamp with the dates 1947-97 was sought from the USPS. PRSA directories for decades referred to PRSA as being “founded in 1947.”

Rea Smith, COO in the early 1970s, did a history of PRSA which noted PRSA was the merger of two PR groups in the summer of 1947. A board was elected and offices opened in New York.

But then, an odd thing happened. Debra Miller, a professor at Florida International University, was secretary in 1994 and in line to be president in 1997. She would also be the first African-American president of PRSA. But Miller had powerful enemies. The 1994 nominating committee chose Janice Newman as treasurer, booting Miller off the board since she was in the second year of a two-year term.

Outraged supporters of Miller got up enough signatures for a contested election, the first since 1973 when Frank Wylie (representing the “populist,” non-New York, small chapter faction) ran against James Fox of New York. Fox represented the Eastern wing of PRSA that was accused of “hogging” all the top posts at PRSA.

Newman’s candidacy was flawed. Her firm was named “Newman, Newman & Jones,” the second Newman representing her “experience,” and the Jones representing her “resources.” One would think that having a firm with fake names would eliminate a contender for the PRSA presidency. But Newman debated Miller at the 1994 Assembly and lost.

Unfortunately, the story doesn’t end. The enemies of Miller, and we think this included academics and some of the staff, announced that 1998 and not 1997 would be celebrated since the New York State “charter” came in the mail in February of 1998.

Miller got almost no publicity as the first African-American PRSA president. We saw only one interview and that was in a minor publication. Miller proved to be an innovative president, providing a non-audited financial report in March, conducting a survey of members’ views (the last published survey PRSA has conducted), and calling for senior PR pros to be on the PRSA staff (which was ignored). All in all, PRSA did poorly by Miller.

PRSA doesn’t celebrate any of its anniversaries. The 40th anniversary of APR in 2005 was ignored. Few take the new multiple-choice test that cost $250K to create over four years. We don’t think PRSA wants to draw any attention to itself and its many problem areas.

One is the nominating process. Complaints of abuses hit both the 2003 and 2004 nominating committees. Instead of opening the process, making candidates campaign on the issues via PRSA’s website, the board named legal counsel Arthur Abelman to the nomcom.

Although PRSA does not like public exposure and its most recent legal foray (Catherine Bolton vs. “John Doe”) was unfortunate, we were surprised by a letter from Abelman last week accusing us of making “false and defamatory” remarks about PRSA. A Feb. 2 editorial on had criticized PRSA in 15 different areas. The PRSA board and Abelman seem to have forgotten what happened when the 1992 board threatened us legally, saying we had made “outlandish and libelous” charges about PRSA, that we had “insulted the integrity of this and past PRSA boards,” and we were guilty of “notorious distortion of facts.” The 1992 blast at us by Roberts, sent to 200 PRSA leaders, became a banner headline story in the New York Times ad column.

--Jack O'Dwyer


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