The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, March 22, 2006, Page 1
CALIF. REVIEWS $5M RECYCLING
is reviewing its $5M recycling communications account currently
account covers PR, social marketing, advertising and business
outreach for the Golden States Dept. of Conservation.
Budget is capped at $5M a year.
has handled the account since 2000, when the state passed
its bottle bill to increase the number of containers
from which Californians can receive a rebate for recycling.
firm helped develop a state-wide campaign and website, www.bottlesandcans.com,
and later shifted the drives focus from urging Californians
to recycle to demonstrating how to do it. But recycling
rates have not kept pace with increases in sales of recyclable
container beverages, the state notes in its new RFP.
overall goal of the campaign is to raise beverage container
recycling rates and boost the number of public and private
venues with recycling programs.
Oldfield ([email protected])
of the DoCs public affairs office is taking questions.
GOWERS, OF FT FAME, TO LEHMAN
Andrew Gowers, the former
editor of the Financial Times, has joined Lehman Brothers
as chief of corporate communications, advertising, brand
and marketing strategy for Europe.
He reports to John Phizackerley,
a member of Lehmans European Executive Committee in
London, and Scott Friedheim, global head of strategy and
CCAB&MS in New York.
Christine Chinnery, head
of corporate communications in Europe, reports to Gowers,
who began his journalism career at Reuters in 80.
He joined the FT in 83,
and left in November.
RF BINDER SHOPS AT STAPLES.
RF Binder Partners has
picked up Staples in a shoot-out with Tilson Communications
and Alan Taylor Communications, Carolyn Kravetz, director
of communications at the worlds largest office supply
chain, told ODwyers.
She said Staples will
add at least 70 stores in 06, its 20th anniversary
year. RFB has market expansion program experience as evidenced
by its work with Dunkin Donuts and ZipCar. Nancy Moss,
who heads RFBs Boston office, is responsible for the
Framingham, Mass., chain. Kravetz said Staples uses a number
of PR firms including ATC. Staples chalked up $16B in fiscal
`05 revenues and projects earnings to increase from 15 to
20 percent in `06.
H&K HANDLES DUBAI ACQUISITION
Hill & Knowlton is
guiding Dubai International Capital as the United Arab Emirates-owned
entity seeks to win the blessing of the Treasury Dept.s
Committee on Foreign Investment in the U.S. for its $1.2
billion acquisition of Doncasters Group Ltd., Kelli Parsons,
general manager at H&K/D.C., told ODwyers.
The U.K.-based Doncasters
runs nine aerospace plants in the U.S., supplying components
to General Electric, Boeing, Pratt & Whitney, Hamilton
Sunstrand and Honeywell. DIC announced the deal in December,
but the potential acquisition moved into the spotlight following
the political uproar connected with Dubai Ports Worlds
bid to run six major U.S. seaports.
Parsons says she is handling
the account at H&K with Don Meyer, the former special
assistant for communications strategy at the Defense Dept.
H&K is getting input
from WPP Groups public policy shop Wexler & Walker.
That firms president Jack Howard and managing director
John Duncan work on the DIC business. Howard was deputy
director of the Bush II White Houses office of legislative
affairs. Duncan joined W&W in `05 from the Treasury
Dept.s legislative unit.
B-M DEALS WITH HEINZS
BABY FOOD CRISIS.
a Greenpeace charge that a batch of H.J. Heinz baby cereal
sold in China contained genetically-modified rice.
Greenpeace says it commissioned
a German laboratory to test about 20 baby food and snack
products sold in Beijing. The environmental group claims
that testing found GM ingredients that carry a protein that
is fatal to insects.
Heinz says its own independent
testing did not find any traces of GM, and those test results
have been submitted to Chinas Dept. of Agriculture.
Greenpeace wants Heinz to make public the results of its
The Chinese Government
is conducting its own investigation of the Heinz products.
China has not approved the sales of any type of GM rice.
GH PICKS UP DOW CHEMICAL.
an Interpublic team that has picked up the marketing communications
account of Dow Chemical. It edged a WPP Group collection
of shops that included Burson-Marsteller.
Dow selected the IPG group
to help accelerate its integrated, corporate
reputation strategy on a global basis, Dow media relations
staffer Terri McNeill told ODwyers via an e-mail.
Edition, March 22, 2006, Page 2
YOUNG TAKES HEAT FOR WAL-MART
Young, former United Nations Ambassador, three-time Congressman
and Atlanta Mayor, is serving as pitchman for Wal-Mart because
the worlds largest retailer is making middle-class
lifestyles available to poor people.
representation has sparked controversy, according to Gannetts
USA Today. Young has taken some strange turns in
his old age, Joseph Lowrey, former head of the Southern
Christian Leadership Conference, told the paper.
GoodWorks International, which promotes economic development
in Africa and the Caribbean, is paid by Working Families
for Wal-Mart, an entity headed by Pat Boone that receives
funding from the Bentonville, Ark.-based chain.
74, said Wal-Marts critics dont understand that
ending poverty means generating wealth and not just
fighting to redistribute the existing wealth. He believes
Wal-Marts foes are anti-globalization, and are on
the losing side of history.
foes also fail to recognize the amount of poverty in the
U.S. Young told the paper that the biggest underserved market
in the world is neither China nor India, but the American
rural poor and inner cities. Thats approximately
a $2 trillion market that nobody pays attention to,
will give interviews, speeches and write editorials praising
the accomplishments of Wal-Mart. The former Martin Luther
King aide has taken heat in the past for his corporate work.
In 97, he defended Nikes labor practices overseas.
did rap Wal-Mart a bit, saying the chain needs more diversity
among suppliers and should be more sensitive to community
needs. He also feels Wal-Mart should put security cameras
in some parking lots.
ALASKA LOOKS FOR PR HELP.
Alaska has issued its
much anticipated RFP for a PR campaign to improve the states
image in the Lower 48.
Gov. Frank Murkowski will
pay a PR firm up to $150K for a two-month campaign to begin
The RFP says the nations view of Alaska is sorely
The state has been battered
in the media over opening up the Arctic National Wildlife
Refuge for energy development, and held up to public
ridicule in recent months by the bridges to nowhere
Those national misperceptions
and misinformation regarding Alaska impact other controversial
issues with our federal governmentdisputes over selected
land along the pipeline corridor, timber harvest in the
Tongass National Forest, Glacier Bay access, predator control
and wetland designation.
The Frontier State trusts
that hiring a PR firm will help establish a factual
basis concerning Americans current attitudes and perceptions
R. Shawn Henderson (907-465-3899)
has details about the RFP. Proposals are due March 30. The
state will announce the contract winner on April 17.
RF ORGANIZES HINDUS.
Ruder Finn is setting
up a panel of Hindu scholars in the bid to forge a better
understanding of the religion in the U.S., Dena Merriam,
RFs vice chairman, told ODwyers.
Hinduism is the worlds
No. 3 religion. It has 850 million followers, with more
than 700 million of them in India, which is taking its place
on the worlds stage.
RFs effort is an
outgrowth of the firms representation of Austin, Tx-based
Vedic Foundation, which fought a battle this month with
Californias Board of Education over the depiction
of India in elementary and middle school textbooks.
Merriam said California
did approve some changes in the textbooks. For instance,
a Wheres the beef? title for a section
on India was removed.
The Foundation, however,
believes the approved textbooks are an insult to Hinduism.
The organization, which some criticize as a right-wing nationalist
group, advocates on behalf of authentic Hinduism.
It believes the age of materialism, British
colonial rule and anti-God elements have distorted the meaning
of the religion.
Merriam, who studied Hinduism
while earning a masters degree at Columbia University,
denied that VE is a fringe group.
Misperceptions about Hindus
and Indian-Americans abound in the U.S., according to Merriam.
She said that was clearly evident in the aftermath of 9/11
when people branded Indian-Americans as terrorists.
Merriam, who has handled
a number of interfaith events at the United Nations, recommends
that Hindu organizations take a page from Jewish and Muslim
groups, and get better organized in the U.S.
She said RFs work to promote greater awareness and
understanding of Hinduism is an independent effort.
PHOENIX RETHINKS DROUGHT PR.
The City of Phoenix, not
satisfied with a five-year ongoing regional water conservation
effort, has put out a request for qualifications for a firm
to develop its own campaign to increase conservation in
the desert city.
Arizona made national
headlines this month after a record 143-day drought ended
with a winter storm. That record eclipsed the 103-day mark
set only six years ago. Ongoing drought conditions are part
of a decade-long pattern of below normal precipitation both
locally and in the watersheds serving Phoenix, according
to city data. Recent planning investigations indicate that
pattern could extend for another 10 or more years.
Phoenix has been part
of a regional push, Water: Use it Wisely, but
says recent drought years have led it to re-evaluate its
role in that joint public information campaign. The city
foresees its own marketing and public information effort
to gauge public perception of water sources and drought
conditions, to analyze segments reached with drought preparedness
messages, and communicate conservation messages to different
segments of the public.
Proposals are due April
7 to Shannon Autwell of the citys Water Resources
and Development Planning Section.
Edition, March 22, 2006, Page 3
MCCLATCHY TO UNLOAD DOZEN
Co. CEO Greg Pruit said that he will sell a dozen of Knight
Ridder newspapers following the completion of the $4.5B
takeover deal that creates the No. 2 publisher after Gannett.
targeted papers include the Philadelphia Inquirer
and Philadelphia Daily News, San Jose Mercury
News, Akron Beacon Journal (OH), Wilkes Barre
Times Leader (PA), Aberdeen American News (SD),
Grand Forks Herald (ND), Fort Wayne News-Sentinel
(IN), Contra Costa Times (CA), Monterey Herald
(CA), Duluth News Tribune (MN) and St. Paul
Pioneer Press (MN).
described those newspapers as terrific publications,
but they do not fit our long-standing acquisition and operating
All the talk about the
death of the newspaper industry allowed McClatchy
Co. to acquire Knight Ridder for a price that would
have seemed an unimaginable bargain only a few years ago,
wrote Pruitt in a Wall Street Journal op-ed piece.
He argued that newspapers are still among the best
media businesses-and the most important.
Pruitt noted that 91 million
people watched Super Bowl XL last month, while nearly 125
million people read Sunday newspapers.
Adding newspaper web sites
to paper readership shows that far from shrinking
our audiences are growing steadily, wrote Pruitt,
whose firm is paying $4.5B for the No. 2 newspaper chain.
In an editorial, the Christian
Science-Monitor cheered Pruitts view, noting the
CEOs view of the newspaper business as a combination
print-online enterprise. When looked at that way,
McClatchys total audience is growing, and so is the
potential reach of newspapers though it's taken a
while for the industry to fully embrace this view.
Black, founding editor and entertainment director
of Meridth Corp.s More magazine, has been named
editor-in-chief of Tango. EIC Elise O'Shaughnessy
has left the love and relationships magazine
to pursue other commitments, according to founder/president
Black, a former Random
House, HarperCollins and Simon & Schuster book editor,
had a key role in More's rate base rise from 300K to 1.3M.
FAST CO. IDs ENDANGERED CAREERS.
Fast Company identified
six careers it said won't exist in 2016, including gatekeepers,
bloggers and Indian customer service representatives.
The magazine said gatekeepers
like TV schedulers and Wall Street researchers are endangered,
as well as bloggers ("Pay someone to write snarky comments?),
advertising creatives ("Talented amateurs making ads
for fun and posting them online seem to better at your job
than you are."), and Indian call-center operators ("American
customer service is rescued from oxymoron status as companies
realize that being nice to the people with the money is
the only way to win.")
HEARST ACQUIRES FITCH STAKE.
Hearst Corp. is making
a push into the credit ratings business via acquisition
of a 20 percent in Fitch Ratings.
The New York-based publisher
paid $592M to France's Fimalac SA for the investment. It
was attracted to Fitch because of its strong profit performance
and growth prospects.
Fitch competes with McGraw-Hills
Standard & Poors Rating Services and Moodys
BUSH, L.A. TIMES TRADE WORDS.
President Bush and the
Los Angeles Times traded words last week after the
Times ran an article referencing devices designed to thwart
improvised explosive devices in Iraq, a story which the
president said aided "the enemy."
Bush criticized the paper
in a March 13 speech saying insurgents had posted instructions
on the Internet for defeating new technology aimed to thwart
IEDs within five days of its publication.
The Times said the article
was about an internal Pentagon debate on the anti-IED technology
and did not provide specific information about the actual
Joint IED Neutralizer. The paper said it deliberately
withheld some details about such netutralizers from its
report. The Times also said it spoke to several Defense
Department officials before the article appeared and that
none expressed concern that its publication could endanger
U.S. troops. It also noted that no one in the U.S.
government came to us after the story was published to complain
Bush did not name the
paper specifically, but White House officials later said
it was the Times story that the president was referring
ATLANTIC VETS HEAD TO VANITY
Cullen Murphy, former
managing editor for The Atlantic Monthly, and national
writer William Langewiesche have joined Vanity Fair
as a part-time editor and correspondent, respectively.
Murphy, ME for 20 years,
effectively stepped down from that post at The Atlantic
after the magazine moved to Washington, D.C., late last
year. Langewiesche has written for the magazine for 15 years.
The New York Times
media writer David Carr jibed: That is an awful lot
of editorial firepower to put under a cover that is typically
anchored by someone like Paris Hilton tugging at her clothes.
But he noted VF, under Graydon Carter, has invested
in new editorial resources at a time when other news organizations
are madly cutting anything that is not nailed down.
In addition to Mr. Murphy
and Mr. Langewiesche, Carter has recently hired Todd Purdum,
a former reporter in the Washington bureau of the Times,
and Douglas Brinkley, the presidential historian.
The Newspaper Assn.
of America has kicked off
a $50M ad campaign via The Martin Agency, Richmond, Va.,
to be carried by 700 newspapers highlighting how engaged
consumers are with newspaper advertising. Info: www.naa.org/advertiser.
(Media news continued
on next page)
Edition, March 22, 2006, Page 4
New York Times
will drop its daily stock table listings on April 4, promising
expanded market information on its website. The move saves
the paper newsprint costs.
Times will replace the tables with two-pages of market and
economic information. Complete stock tables will be published
paper has also launched a blog by wine critic Eric Asimov
New York Business featured former PR exec Mallory
Factor in its gotham gigs department.
Factors Free Enterprise
Fund sued last month to overturn the Sarbanes-Oxley Act.
The Fund has hired Kenneth Starr to pursue the case.
Factor contends that SOX
burdens Corporate America with unnecessary costs.
Corp., the media company which publishes 24 magazines
like Better Homes and Gardens and Fitness,
has established Meredith Video Solutions to distribute past
and current content.
Paul Karpowicz, president
of Meredith Broadcast Group is in charge.
Corp. is negotiating to buy E!
Entertainment Television from 40 percent-investment
partner Walt Disney Co., according to a report in Broadcasting
& Cable. EET is composed of the Style Network, which
provides fashion news to about 40 million homes, and E!,
which reaches more than 85 million homes with celebrity
The people briefed on
the negotiations would not disclose a price, but analysts
put the value of E! Entertainment at more than $2.5 billion.
TV has hired Morris
+ King Co. to promote its public affairs programs.
The PR firm will shine a klieg light on offerings
such as CTVs In Pursuit of Justice, Choices
and Careers in Justice, said Judith King, partner
Time Warner and Liberty
Media are 50-50 joint owners of CTV.
Media has revamped Dr. Dobbs Journal,
a print magazine for professional software developers and
managers, by merging it with Software Development magazine.
CMP says expanded editorial coverage and contributions from
the industry, as well as integration with DDJ.com and SD
Events are all a part of the overhaul. The new incarnation
of the 30-year-old Journal will be unveiled with its June
has launched JadedInsider.com,
a weblog that aims to connect the music magazine's editorial
staff with fans. Initial coverage focuses on the South by
Southwest Music & Media Conference and Festival.
The magazine says the
new blog is the first forum for readers to give opinions
and comments in real time.
a Fort Lauderdale-based retailer, has produced an e-zine
and website, PoshCravings, which the company says is its
initial foray into the content arena. The move follows BU's
acquisition of PoshTots and includes news on topics like
baby clothing fashion designers, parenting advice and family
Publications has set up a proprietary research service
for advertisers to cover the 50+ market. Industry trends,
market projections, ad effectiveness and brand awareness
studies, and direct marketing services are all included
in the AARP Publications Market Intelligence package.
Butler is leaving Knight Ridders Washington
bureau to become executive director of the Institute
of Current World Affairs. He was foreign editor.
Battelle, founder of the Industry Standard, has launched
Federated Media Publishing
to link advertisers with bloggers.
Trueblood, who managed the marketing and custom publishing
division at The Desert Sun, a Gannet unit, has joined
Billboard as executive director of marketing and
Trueblood oversees marketing,
PR and promotional efforts for Billboard Information Groups
products, including the magazine, directories, books, web
properties and other entities.
Earlier in his career,
he was director of marketing and promotions for The Hollywood
Reporter, a sister publication under Billboards
He was formerly VP of
entertainment marketing for Buy.com and director of marketing
for Universal Studios in Florida and Japan.
Mahony, former marketing director for Time Inc.'s
Womens Group, has been named director of brand strategy
for Time Inc.s Cottage Living.
The two-year-old title recently boosted its rate base to
Mahony was formerly group
sales development director for corporate sales and marketing
for Time Inc. and sales development director for Real Simple.
Wallace, 87, has become correspondent emeritus
on CBS 60 Minutes. He has been with the
show since its debut in 68.
Wallace who once remarked
that he would only retire when his toes turn up, said they
are beginning to curl a little. He will keep
an office at CBS headquarters and finish out the current
Boykin, former director of marketing, new products,
PR and retail for natural snack food company The Hain Celestial
Group, has joined InnoVision Health Media as its new president.
InnoVision publishes Alternative Medicine magazine,
as well as the peer-reviewed journals Alternative Therapies
in Health and Medicine and Integrative Medicine.
Former president Karolyn
Gazella has been named VP of the companys book division,
which is slated to publish The Definitive Guide to Cancer
in early 2007.
Edition, March 22,
2006, Page 5
OF PR FIRMS
CHRISTIE EXITS RUDER FINN.
Christie has exited his executive VP-director of global
government affairs post at Ruder Finns Washington,
D.C., office. The 36-year-old Christie is now VP & counsel
principal at Navigators, headed by fellow former Dick Cheney
aide, Cesar Conda.
joined RF less than a year ago. RF co-CEO Kathy Bloomgarden
at that time hailed Christies ability to counsel
clients at the highest level.
had served as Cheneys deputy assistant for domestic
policy for healthcare, tax and budget issues. He joined
RF directly from Patton Boggs.
RF, Christie handled the National Underground Railroad Freedom
Center and United Exhibits Group, organizer of the Gold
of Nimrud tour of Iraqi antiquities. He has been busy
promoting his book, Black in the White House,
and making the rounds of cable TV as a political commentator.
Funess, president RF Americas, told ODwyers
that the firm may use Christie in the future as a lobbyist.
He added that RF had completed its work for NURFC and UEG.
Rosenberg, former public policy strategist to Sen. Ted Kennedy
(D-Mass.) who joined RF last year and was paired with Christie
for a Democratic and Republican punch in D.C., has also
left the firm.
said Rosenberg decided that PR wasnt his cup of tea,
and returned to the lobbying world.
Honick, president of Bainbridge Island, Wash.-based GMA
International Ltd., will be the keynote speaker for
the First International Housing Exposition in Jinan, China,
from April 13-16. Honick is a former SVP of the National
Association of Home Builders. He founded GMA in 1975 to
counsel and represent American firms seeking to do business
abroad, focused on Japan and China. ...Minneapolis firm
Olson took home
best of show honors at PRSA/Minnesotas Classics Awards
on March 10. The firms work for Phillips Union Whiskey
targeted celebrities and national media like USA Today,
N.Y. Times and Time. The first-ever blend
of Kentucky Bourbon and Canadian Whiskey features flavored
lines in cherry and vanilla. OLSON also earned a nod for
its PR work for NSF Internationals Scrub Club
campaign, which teaches children how to properly wash their
Communications, a Washington, D.C.-based PR firm,
was named one of Working Mothers Best Small
Companies. Vanguard was cited for its flexible options for
working parents. ...The
Titan Agency, Atlanta, has opened a Miami office
with the ambitious goal of staffing 30 in the city by the
end of 2007. Felix Brambilla, who recently headed Overseas
Travel and Events of Florida, and an agency veteran of Young
& Rubicam and BBDO, heads the office. Titan Miami is
at 201 South Biscayne Blvd., #2859, Miami, FL 33131; 786/228-8680.
...Topaz Partners plans
to move from Malden, Mass., to Woburn on March 24. Info:
18 Commerce Way, #700, Woburn, MA 01801; 781/404-2400.
PR, New York/Protegrity, data security; a21, online
digital content marketplace, and Meecrop Capital Markets,
commercial real estate lender.
Speer Beardsley, New York/AllBusiness.com;
Development Dimensions International, global human resources
consulting firm; National Stem Cell, biotech focused on
R&D of stem cell therapy products and devices, and Guidon
Performance Solutions, management consulting firm.
Crenshaw Communications, New York/STMicroelectronics,
semiconductor manufacturer, as AOR for PR in the U.S. with
a focus on business media relations. The company cited SCCs
financial and tech experience in making the selection.
PR, Rochester, Mich./Kolbenschmidt Pierburg North
America, powertrain component producer, for strategic comms.
Planning and counseling, media relations, executive outreach
and special events.
Works, Beford, Texas/Sweet & Sassy, salon franchise
for kids, for PR and adv. as the company branches out from
Texas to Tennessee and Florida.
San Diego/Jet Set Management Group, talent/modeling agency,
for ongoing PR in 2006 after the firm launched the agency
in late 2005.
San Jose/Orchard Supply Hardware (subsidiary of Sears),
for comms. for its 75th anniversary, and Coca-Cola, to promote
its youth soccer tournament in northern California aimed
at the Hispanic market and called Copa Coca-Cola.
& Cowan, Los Angeles/Christopher Lowell Enterprises,
home design brand/personality, as AOR for PR in the corporate,
consumer and entertainment sectors. R&C said Lowell
has several projects on the horizon, including the announcement
of a major retail relationship, a national book tour, and
launch of a TV and radio venture. Lowells TV show
has been on The Discovery Channel for a decade.
& Digney, Los Angeles/Phoenix Symphony Orchestra,
for events surrounding its 60th anniversary, including the
Diamond Jubilee Le Masquerade Ball. The Orchestra
plays to 70,000 children in 35 cities each year and maintains
a residency program on the Salt River Pima-Maricopa Indian
Community. Lee Solters (323/651-9300; [email protected])
is looking for PR firms/clients or other entities for cross-promotion
Worldwide, Los Angeles/Mattel and Live Nation, for
PR supporting the debut of the Barbie in Fairytopia
live stage show, set to be produced in 80 cites in North
America this year.
Partners, San Francisco/Threshold Pharmaceuticals,
a biopharma company focused on therapeutics for benign prostate
enlargement and cancer; Cardica, maker of anastomotic systems
for coronary artery bypass graft surgery, and Iomai Corp.,
vaccine and immune system stimulant developer for needle-free
Edition, March 22, 2006, Page 6
HAS SPEAKING SLOTS FOR EVENTS.
magazines conferences group has executive-level speaking
opportunities for two events in Atlanta and Chicago this
group notes that the phrase corporate performance
management, or CPM, is gaining favor in executive
suites as reference to the coordination and use of metrics
and intelligence gathering to help senior managers pursue
profitable growth at an acceptable level of risk. CFO said
its long-term focus on CPM was key to a recent Burson-Marsteller
survey listing CFO Conferences as one of the 10 most valued
podiums for C-level executives. The group has expanded its
CPM lineup with the two events June 4-6 in the Windy
City, and Nov. 4-7 in Atlanta. Info: www.cfoconferences.com.
HESSEMER LANDS AT NBN.
Thomas Hessemer, former
divisional VP for MultiVu, has joined News Broadcast Network,
New York, as director of client services.
Hessemer was previously
with Dogmatic and WestGlen Communications.
NBN president Mike Hill
said Hessemers public affairs experience [he worked
in PR for 10 years] will be useful to clients working with
OTSP LINKS MUPPETS TO MEDIA.
On the Scene Productions,
Los Angeles, produced a satellite media tour for The Walt
Disney Co. featuring Muppet hecklers Statler and Waldorf
as the duo commented on the Oscars earlier this month. The
21-city tour locked in 89 airdates including ESPNs
Cold Pizza and the Fox National Feed.
OTSP also produced video
highlights packages for Dreamworks Pictures sneak preview
of Dreamgirls and for Iconix Brand Group and
designer Badgley Mischka featuring Mary Kate and Ashley
Olson. Both VH projects aired on Entertainment Tonight,
Extra and MTV, among other outlets.
an interactive marketing firm, was tapped by Childrens
Healthcare of Atlanta to conduct usability testing groups
and research for www.choa.org.
The firm notes that CHA, as one of the largest pediatric
healthcare systems in the U.S., relies on its website to
reach several different audiences. ...The
Council for Marketing and Opinion Research has named
Patrick Glaser as director of respondent cooperation to
boost the groups efforts in respondent relations for
survey and marketing research. He was a survey specialist
with Mathematica Policy Research in Princeton, N.J. The
Council was set up in 1992 by the American Marketing Association,
Advertising Research Foundation, Council of American Survey
Research Organizations, and Marketing Research Association.
New York, has been named a top 100 private company on The
OnHollywood 100 list of private digital media and entertainment
companies. AlwaysOn Network produces the annual list and
ERA OVER AT IPG.
on March 17 announced the retirement of co-chairman David
Bell. He will become chairman emeritus and consultant to
the troubled ad/PR conglom.
CEO Michael Roth says in a statement that he supports Bells
decision to make this transition and is happy
that he will be available to assist us on specific
industry of client initiatives.
says he still has many things on my to do
list as on the list of things that I have accomplished.
He is pleased to have been in position to step into
the leadership role at Interpublic during a difficult time.
62-year-old Bell joined Interpublic in 01 with the
acquisition of True North.
Shi, senior comms. advisor to the commissioner and
associate commissioner of the Food and Drug Adminstration,
to Dittus Communications, Washington, D.C., as a senior
director in the firms food, agriculture and nutrition
practice. Shi was the FDAs chief speechwriter and
lead media contact during Hurricane Katrina relief efforts.
He was formerly a press secretary for the Republican National
Committee and Rep. Doug Ose (R-Calif.).
Sorge, principal, M3 Strategies, to Metaldyne Corp.,
as VP of corporate communications. She was formerly director
of corporate communication for Visteon Corp. and was editor-in-chief
of Automotive Industries magazine.
Lester, VP of marketing and comms. for the Morris
Animal Foundation, to GroundFloor Media, Denver, as senior
Van Every, senior PR manager for San Jose-based Xilinix,
to Coakley Heagerty, San Jose, as director of PR for the
tech firm. She was formerly communication manager for The
Scibetta to SVP and global director of Ketchums
communications and media strategy network. He joined the
firm in 1999 and is based in New York.
Paluska, deputy director of Hill & Knowltons
U.S. technology practice, has been named director. He joined
H&K in 2002 and remains based in San Francisco. Earlier,
he was with Applied Comms. and worked in-house for MCI in
Coup de Frejac, founder of French PR firm Information
et Entreprise and a member of Fleishman-Hillards International
Advisory Board, died earlier this month in Paris at the
age of 86. The Swiss native was aide-de-camp to Gen. Charles
deGaulle during World War II and later served as President
deGaulles director of information for the French Government
in Algeria. He formed IET in 1962 and built the firm into
Frances largest communications consultancy. He retired
in 1984 and was a founder of F-Hs advisory board in
1990. During his time in PR he counseled clients from McDonalds
and John Deere to the French government.
Edition, March 22, 2006, Page 7
WINS HOUSTON CLEAN AIR BIZ.
PR has edged Hill & Knowlton and Fleishman-Hillard for
a mid-six-figure PR account to support clean air campaigns
in the 13-county Houston-Galveston region of Texas.
budget is $562K, with $450K coming from the federal government,
and is with the Houston-Galveston Area Council. Estimated
budgets for option years rise to $652K for 2007 and $682K
in 2008. Under the 1990 Clean Air Act, the region has until
2009 to cut ozone-harming emissions or it will lose $1 billion
in federal subsidies.
which has two option years on the account, is charged with
developing and executing a Commute Solutions Month
Campaign to promote alternatives to driving solo,
as well as a Clean Air Action Campaign. Those
efforts are aimed to encourage business and government participation
in voluntary emission reduction efforts and carpool programs.
WALDON TO DITTUS.
Waldron, who was deputy director of PA at the Dept. of Energy,
has joined Dittus Communications, the Washington, D.C.-based
firm that Financial Dynamics recently acquired. He joins
DCs crisis and issues management practice.
served as national spokesperson for Energy Secretary Sam
Bodman. He handled PR for the Energy Policy Act of 2005,
advocated for the expansion of nuclear power and crafted
communications surrounding the restoration of power to the
Gulf Coast in the aftermath of Hurricanes Katrina and Rita.
has been active in communicating the corporate rebirth of
the Gulf Coast. Client Shell Exploration and Production
received much positive press regarding the return of its
1,000 employees to New Orleans biggest office tower,
One Shell Square.
New York Times (March 7) noted that Shell could easily
have shifted its workers to Houston, the nations energy
capital, but displayed a sense of corporate responsibility
in returning to the Crescent City.
company polled its workers and found that more than 80 percent
of them wanted to go home to New Orleans. Shell is leasing
housing to the 120 employees who were left homeless after
MAGNET LANDS PITCH FOR NEW
Euro RSCG Magnet has won
a competitive pitch to lead PR for the summer launch of
SV Supreme, a premium Russian vodka. PT&Co. competed
for the business.
Executive VP Roy Bumsted
heads the account for Magnet, which will focus on national
consumer and lifestyle publications and overlay work by
New York agency MGL Advertising and Westport, Conn.-based
promotions firm Next Level.
The SV Supreme brand,
dubbed the silk vodka, is slated to be rolled
out with a narrowly targeted approach through key metro
markets in June by Soyuz-Victan Ltd.
The company has operations
in Moscow and Ukraine, and also markets Medoff vodka in
addition to the SV brand.
F-H SAYS IT WAS WRONG.
it was wrong to blog about the disappearance
of 12 giant St. Louis Cardinals redbirds from billboards
in the St. Louis area without saying that it was in on the
The missing birds reappeared
on billboards of radio station KTRS, the new home of the
The idea was to build
buzz for KTRS. The birdnapping idea
was the brainchild of advertising agency Schupp Co.
F-H blogged on Cardinal
forums about the birdnapping, failing to say that it was
in on the stunt.
Jim Woodcock, senior VP
at Fleishman-Hillard told the St. Louis Post-Dispatch
that the blogs were a mistake, but there was no intention
The profile should
have been identified as is consistent with (F-H) standards
and industry practice, Woodcock said.
The paper quoted PRSA
board member Michael Cherenson, who said a company should
disclose its identity when there may be a conflict of interest.
He said the public is best served by full disclosure. Avoiding
deceptive practices is the rule of thumb, added Cherenson.
BWR EYES CELEBS FOR LASIK.
The Kawesch Laser Eye
Center is using Ogilvy PR Worldwides Beverly Hills-based
BWR PPI (placement, promotions and integration) to line
up celebs for free Lasik surgery.
Matt Meyerson, senior
VP-product placement, is in charge of the effort. The Center,
which did Jessica Simpsons eyes, is looking
for good names who would be willing to get the surgery in
exchange for usage of pics in ads, according to an
e-mail from Meyerson.
Dr. Gary Kawesch has been
called the messiah of eyeballs for his Lasik
work. The Centers site features testimonials from
singer Carlos Santana and former New York Giants kicker
and football broadcaster Pat Summerall.
DIRECTS PA FOR DRUG BENEFIT MGRS.
Charles Coté, who
handled public affairs for the Medicare prescription drug
benefit as a strategist for Spectrum Science Communications,
has joined the Pharmaceutical Care Management Assn. in Washington,
D.C., as director of public affairs.
The national group represents
pharmacy benefit managers which administer prescription
drug plans through employers, unions and Medicare.
Coté reports to
VP/strategic planning and public affairs Phil Bando.
At SSC, Coté managed
all aspects of the Bob Dole on Medicare campaign,
which was aimed at educating the public about the new Plan
D drug benefit.
Earlier, Cote was director
of communications for two unsuccessful North Carolina gubernatorial
campaigns, Patrick Ballantine and Richard Vinroot, both
In Jan. 2005, he joined
Americans for Prosperity of North Carolina (limited
government and free markets) as communications and
legislative affairs coordinator.
Edition, March 22,
2006, Page 8
Secretary of State Donald
Rumsfelds speech on the role of media to the Council
on Foreign Relations
in New York Feb. 17 is being seen as a landmark statement
on U.S. PR policy.
dont like his view that communications rather than
U.S. policy itself is the culprit. The Administration
still doesnt get it, headlined The Economist
Feb. 25. Locking up prisoners for years without trial
in Guantanamo Bay is against U.S. principles and no
amount of spin will erase this, said the magazine.
Bush Administration attempts to reserve the right
to torture people cannot be spun away, it adds.
theme was that foreign media are full of anti-U.S. propaganda
while U.S. media are critical of our governments media
forays, such as the Pentagons paying for positive
stories in Iraqi media.
media jump on any flaw in U.S. PR moves while not complaining
about the anti-U.S. foreign press, said Rumsfeld. Media
do not apply the same standard to the enemy or even
sometimes to themselves, he said.
example given by Rumsfeld was the anti-U.S. propaganda that
swept the world after (false) charges were made that a Koran
had been flushed down the toilet at Guantanamo. People were
killed in the ensuing riots. Rumsfeld says it took the U.S.
too long to rebut the charges. This recalls Mark Twains
observation that a lie will be half way round
the world before truth gets its boots on.
is the good part of the Rumsfeld speech that could be applied
throughout PR. He wants a speedier government response
system that can anticipate and act within the same
news cycle ... instituting 24-hour press centers and raising
internet operations and other communications channels to
the same status as traditional press relations...with less
reliance on the print press.
The message for the PR
world is that both companies and PR firms should have this
quick-response capability, with PR pros being on call 24/7.
The first impression made is often the lasting one. How
many company or agency websites have 24/7 phone and/or e-mail
contacts? Too many PR units shut down on the weekends when
the newsweeklies, newspapers and broadcast media are going
Much of PR today is integrated
with other functions. Relying on committees to make decisions
spreads responsibility but its often hard to get the
committee together or agree on anything. One or two people
with good judgment is whats needed.
problem for video news release producers is inflated claims
of usage, which leads to lack of credibility for
the entire industry. Hundreds of millions of impressions,
sometimes representing double and triple the entire U.S.
population, are claimed, notes Doug Simon of DS Simon Productions,
who is campaigning for accurate reports. Actual viewers
may be a fraction of the total claimed, he says. The real
figures are still good when compared to the cost of a commercial,
he points out. Nielsen remains the best source for audience
measurement although it does not cover all the local cable
channels ... the Canadian
version of Sarbanes-Oxley is Bill 198, passed shortly after
SOX in 2002. Bill 198, if anything, is stricter than
SOX in demanding accurate financials and providing penalties.
Yet PainePR, Irvine, Calif., was able to obtain from its
publicly-held Canadian ad parent, Cossette Communication
Group, a W-3 showing total payroll and was able to report
its net fees of $11.4 million. Cossette is Canadas
biggest ad agency. But ad conglomerates WPP, Omnicom, Interpublic,
Publicis and Havas continue to claim that SOX makes it too
dangerous for them to release statistics on any of their
hundreds of PR and ad agencies ... the
U.S. trade gap of $725 billion in 2005 is not to be sniffed
at, says an e-mail from Kenneth Russell of Huntsville,
Texas. Says Russell: We traded the cotton farm instead
of the cotton. The garment factory instead of the garments.
The cow instead of the milk and cheese. We traded the things
that make products instead of the products. He feels
the U.S. should not be trading its basic wealth to China
and other nations especially for items we can produce at
home. There is no trade gap, he says. What
we traded are our factories, farms and businesses.
This was good writing dramatic and fact-based
the kind of writing thats needed in PR ... we
noted here March 8 that debt of the five ad conglomerates
was about $12 billion but we had not yet checked
out the debt of Huntsworth, which sold back Citigate Sard
Verbinnen to George Sard and Paul Verbinnen. As of June
30, 2005, the latest report available, Huntsworth had net
bank debt of 71.5 million pounds (about $125 million
at the current exchange rate of $1.75). Non-current liabilities
totaled 118M pounds. Operating income for the first half
was 54M pounds.
Non-current assets of
284M pounds included 270M in intangibles. Current assets
of 90M included 73M in receivables. The firm has 45 offices
in 22 countries.
PRSA COO search committee sent a poll to leaders saying
its job is to attract the Societys next
leader. Respondents are asked to pick among characteristics
such as visionary, charismatic leader,
and accomplished speaker. Obviously the committee
feels neither president-elect Rhoda Weiss nor treasurer
Jeff Julin have these qualities. How could they be charismatic
leaders when they have been almost totally silent
in seeking high PRSA office? The specs show the dominance
of the staff in PRSA affairs. The new leader
of PRSA is to be a staff person, not an elected member.
Symptomatically, a list of 11 desirable skills has association
leadership at the top and media relations
at the bottom. Almost wherever one looks at PRSA, media
get short shrift. Candidates must be aware of the undemocratic,
anti-communications and anti-New York attitudes of both
PRSA leaders and staff as well as the current dominance
by the educators and past presidents. They should track
down Rob Levy, former No. 2 staffer, and find out why he
suddenly left in 2004.