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Internet Edition, April 5, 2006, Page 1


Georgia is seeking proposals from PR firms to develop and guide an HIV education and prevention campaign statewide.

Georgia’s Division of Public Health plans to tap a PR or marketing firm with five years’ experience with similar campaigns for healthcare and/or government clients. The work includes a baseline assessment (via focus groups or surveys), development of “culturally appropriate” messaging plans, promotion and development of a statewide hotline, among other tasks. The Division plans an initial six-month contract with four year-long options.

A 2002 report by the state found that Georgia has a relatively large number of reported cases of AIDS, the disease caused by HIV. Although 10th in population size, Georgia had the eighth highest cumulative number of reported AIDS cases, the seventh highest rate of AIDS among all states, and the seventh highest number of persons living with AIDS.

Past state PR campaigns included efforts targeting specific demographics like homosexual African American men (Promoting Awareness of HIV Using Safer Sex Education, or PAUSE), African American women and pregnant women, along with females of childbearing age. Atlanta-based multi-cultural PR/ad firm ImagesUSA led the PAUSE campaign in 2003, beating four firms for that assignment.
Proposals are due April 26. Ann Maize ([email protected]) is contracting officer.


Frontier Airlines has issued a request for bids to find a PR firm to put the carrier on the national radar.

The Denver-based $833M carrier operates routes in 45 US cities and recently added service to Mexico with an eye on other international routes.

Denver firm Schenkein is the airline’s crisis agency and will pursue the national PR contract. The Denver Post reported that Frontier hired a New York ad agency in 2002 and took some heat for that move.
Frontier was formed in 1994 and is the No. 16 carrier by passengers carried in the U.S.

Masterfoods, a unit of Mars Inc., has two internal PR jobs open. One post in Hackettstown, N.J., deals with “business transformation” (60 percent) and the company’s Intranet (40 percent). The other in Vernon, Calif., is to enhance communications with the Pet and Food business units. Rachel Schwartz of RRD Search is handling the search at 203/761-6664.


Interpublic CEO Michael Roth assured investors today that the battered ad/PR conglom will be in fighting shape in `08 when it expects to achieve “peer-level” growth. He acknowledged that everyone knows that IPG is in a turnaround and its comeback “is not going to happen overnight.”

Roth said cutting the $200M tab for professional fees and severance pay is a top priority.

Steve Gatfield, CEO of IPG’s Lowe Worldwide, told the crowd at New York’s Puck Building that he plans to slash the number of offices to 19 from 37 in a bid to become more nimble. He envisions eight “hubs” of investment to service clients.


Weber Merritt, a Washington, D.C.-based public affairs firm, said it was recently retained by P&O Ports North America to manage external communications during the sale to Dubai Ports World.

The firm said P&O has continued to retain its counsel throughout the remainder of the company’s sale of its U.S.-based operations to an undisclosed American entity over the next several months.

The deal sparked national rancor this spring over the security implications of allowing a Dubai-based company to assume some control of U.S. ports.

A variety of firms got involved in the tussle, including APCO Worldwide, Downey McGrath Group, and Clark & Weinstock’s Vin Weber. Bell Pottinger (DWP) and Brunswick Group (P&O) were involved in the original acquisition deal.


Wal-Mart is looking to beef up its PR staff with two positions on its media relations team.

The $300 billion retailer has brought in Crowe-Innes & Associates of Tiburon, Calif., to conduct a search for a director of media relations and senior director of campaign management. Both positions are based in Wal-Mart’s headquarters in Bentonville, Ark.

The director post is for a national and local spokesperson for the company with 10 years of experience to “triage” all media inquiries, develop and handle communications for the company, and report to the senior director of media relations. The senior director position calls for similar experience, but also covers internal communications and executive correspondence reporting to the company’s VP of corporate communications.

Word of the job openings was leaked last week to the New York Times and Wal-Mart Watch.

Internet Edition, April 5, 2006, Page 2


General Electric CEO Jeff Immelt’s high-profile “Ecomagination” plan of developing technologies to deal with global environmental problems, while reducing GE’s own greenhouse gas emissions faces a shareholder challenge at the April 26 annual meeting in Philadelphia.

Noted conservative activist and columnist, Steven Milloy, contends that Immelt is currying favor in the environmental community at the expense of his job to create shareholder value.

Milloy, of the Free Enterprise Action Fund, is sponsoring a resolution that declares “company policy should be based on sound scientific and economic analyses and not appeasement of external activist groups.”

Milloy believes the jury is still out on whether human activity is causing the planet to warm. His resolution says that mathematical models that attempt to predict future climate change resulting from manmade greenhouse gas emissions have not been validated against historical climate data.

Milloy wants a report on the specific scientific data and studies relied on to formulate GE’s “climate change policy.” It should discuss the extent to which GE “believes human activity will significantly alter global climate, whether such change is necessarily undesirable and whether a cost-effective strategy for mitigating any undesirable change is practical.”

GE Responds

The company says Ecomagination is part of management’s strategy to respond to the needs of customers for technological solutions to regulatory requirements.

Ecomagination, according to GE, is a response to new regulations instituted worldwide restricting the use of raw materials such as lead, cadmium and mercury, and anticipated regulations on greenhouse gas emissions.

The program will make GE more efficient and its products more appealing, which will ultimately boost shareholder value, according to GE’s response.


Edelman is handling the opening of Think London’s New York office, which wants to increase U.S. investment in the U.K.’s capital.

The U.S. already accounts for 50 percent of foreign direct investment in London, and 10 percent of its GDP, according to TL’s numbers. More than 6,700 U.S. companies currently operate in the city.

David Riches, TL’s North America director, says opening its first U.S. office in New York was an easy decision since both cities share similar profiles, leading the world in creative industries, finance, media, business services and life sciences.

His operation will provide American companies business advice and market intelligence about setting up shop in London. The office also will pitch the commercial opportunities that the city offers leading up to the 2012 Olympic Games.

TL has helped Hartford Life, Amgen and Delta Airlines either set up or expand in the city during `05. They employ more than 1,000 workers.
Edelman’s Mike Holloway handles the TL account.


Bannerman and Associates, which once represented former PLO chief Yasser Arafat, has an oral agreement to rep the Office of Palestinian Authority president Mahmoud Abbas, through the end of the year.

Graeme Bannerman was a staffer on the Senate Foreign Relations committee and held a top policy planning post at the State Dept. His firm began working for Abbas this month.

B&A was hired to enhance the relationship between the Palestinian Authority and the U.S. Government by courting Washington officials in the White House and on Capitol Hill.

Abbas remains in office despite the defeat of his Fatah party by the militant Hamas group in January. A Hamas-led government was put into power on March 29.

U.S. Secretary of State Condoleezza Rice praised Abbas on March 30 as somebody who “stands for the aspirations of the Palestinian people for a peaceful resolution of the Palestinian-Israeli conflict.”

The U.S. has cut off aid to the Palestinians because of Hamas’ failure to renounce terrorism and accept Israel’s right to exist.

A Hamas spokesperson told the March 30 Guardian that it has the right to “armed resistance” against Jewish settlements on the West Bank, but ruled out suicide attacks in Israel.


Bennett Freeman, who headed Burson-Marsteller’s global corporate responsibility group, has joined Calvert as senior VP/social research & policy. Bethesda-based Calvert is a leader in social investing. Its 32 mutual funds have nearly $12 billion in assets under management. Freeman is to manage the social analysis team that was led by Julie Gorte, who was upped to chief social investment strategist. He reports to Barbara Krumsiek, Calvert’s president & CEO.

Prior to B-M, Freeman was principal at Sustainable Development Strategies in D.C. where he co-authored a human rights impact assessment for BP’s multi-billion energy project in Indonesia.

He worked in the State Dept. during the Clinton Administration, serving as Deputy Assistant Secretary of State for Democracy, Human Rights and Labor.


Trone PR has edged four competitors for a $250K assignment to implement a marketing communications plan for South Carolina’s technical college system.

North Carolina-based Trone’s contract is with the S.C. State Board for Technical and Comprehensive Education, the administrator of 16 technical colleges and the Center for Accelerated Technology Training in the Palmetto State, which funds the program with $129M/year. The system educated 237,093 students last year, 60 percent of which were women.

Laine Communications (Knoxville, Tenn.), Simpson Scarborough (Williamsburgh, Va.), Brains on Fire (Greenville, S.C.), and Wordsmith, Inc. (Myrtle Beach, S.C.) competed for the account.

Internet Edition, April 5, 2006, Page 3


The Chinese Government has pulled the plug on Rolling Stone after a 125K run of the maiden issue of the magazine.

The mag may have upset Chinese officials with a cover story about Cui Jian, the “father of Chinese rock & roll.” He had played in Tiananmen Square in ’89, and one of his songs became a protest anthem for Chinese dissidents.


Wal-Mart refused repeated requests for an interview with Marketing News, which ran an April 1 cover story about the “brand we love to hate and the retailer we love to hate.”

Charles Fishman, author of “The Wal-Mart Effect,” said the basic problem “Wally World has is that it doesn’t actually understand how to behave as an enormous company. They still act like a small, regional retailer and they are struggling to adapt.”

MN says Wal-Mart hired Edelman and “dozens of prominent and highly paid political advisers and lobbyists to rally its causes in state and national political circles, to monitor and react to criticism, and to direct positive messages about the retailer.”

MN traces Wal-Mart’s image woes to its push into larger markets with more aggressive media. It may take years for Wal-Mart to change its small town culture, according to MN’s report.


Tony Ridder, chairman and CEO of Knight Ridder, began to raise money to buy the San Jose Mercury News and two other papers in Northern California but his lawyers and bankers advised against it, the Mercury News reported. Ridder told the staff of the MN of the aborted attempt in two meetings this week.

The Mercury News, Contra Costa Times and Herald of Monterey County were the three papers he was pursuing. They are among 12 put up for sale by McClatchy, which is buying KR for $4.5B.

The paper also reported that MediaNews has put in a bid for the three papers, along with the St. Paul Pioneer Press and Philadelphia Inquirer and Phila. Daily News. Los Angeles investment company Yucaipa Cos. and the Newspaper Guild have teamed for a bid on all 12 papers up for sale, and a group of local investors have bid for the two Philadelphia titles.


ALM, publisher of American Lawyer and Corporate Counsel, has added two new contributors and three weblogs to its network.

Robert Ambrogi, a Massachusetts lawyer, writer and media consultant who writes the LawSites blog, and Carolyn Elefant, a solo practitioner and author of the My Shingle blog, have signed on the pen's Legal Blog Watch.

The three sites added are Future Lawyer, a site focused on technology for law offices; Human Law, another tech related law site, and The Professional Marketing Blog, which covers the marketing of law firms.


Call it a love-hate relationship, but celebrities thrive on gossip for public visibility, said a March 22 panel of columnists at Dillon’s Lounge in New York.

“A celebrity’s stock is raised or lowered by the news they make," said Jo Piazza, columnist for the Daily News.

Hosted by the Entertainment Publicists Professional Society, the panel discussed PR’s place in celebrity culture, explaining who gets media coverage and why.

Publicists are key to the advancement of celebrities, the group said. A surprising amount of celebrity news is generated by behind-the-scenes agents, and it’s even common for publicists to leak information most would typically view as “scandalous” in order to raise awareness.

“We do get a lot of publicity plants about things – and that’s fine – that’s our dirty little secret,” Piazza said.

David Caplan, deputy NY bureau chief for Star Magazine, said the need for celebrity news works on a hierarchy of popularity. While A-list celebrities needn’t do much to make headlines, B- or C-list stars need to pique interest in the press. Reality TV show appearances or an affiliation with someone higher on the celebrity “food chain” always helps, Caplan said, but scandal is a sure way for a lesser-known to get print.

Michael Musto, columnist for the Village Voice, believes that scandal is the best type of story, and in this vein, said it behooves agents with lower-level celebrity clients to be transparent with the press about any outrageous activity.

“The best copy is gossip – we need someone to go on the record and say something scandalous. It doesn’t have to be mean spirited, but it needs to go outside the box,” Musto said. “And that’s why I love the B-, C- and D-list celebrities. They make great copy. They’ll say and do outrageous things because they want to become more famous.”

Caplan agreed, adding that celebrities aren't always guaranteed print simply because they have A-list status.

“The celebrities that get written about are the ones that behave in a way that’s out of the norm. Look at Matt Damon and Ben Affleck. Matt acts more like an ordinary kind of guy, while Ben Affleck dates celebrities and as a result, generally does more to get attention,” Caplan said.

According to New York Magazine’s Jada Yuan, cultural barriers often drive a wedge between celebrity publicists and columnists, resulting in shaky relationships and miscommunication.

Publicists operating in the glamour-centered West Coast Hollywood culture often do not understand the more “power-centered” East Coast columnists who write about them, Yuan said.

However, Yuan insisted that publicists and their famous clients should embrace the press as an outlet for visibility. “Approach us like you would approach a marketing campaign,” she said.

Musto agreed. “How can a publicist create a better relationship with us? Getting to know us always helps. It doesn’t mean that your story will always run, but it does mean that you can pitch us or your client when the time comes,” he said.

(Media news continued on next page)

Internet Edition, April 5, 2006, Page 4


Net profit is not something that concerns Sirius Satellite Radio CEO Howard Karmazin, who was profiled in the April 2 Wall Street Journal. Sirius posted a $863M net loss on $223M in ’05 revenues.

Karmazin does focus on “free cash flow” because it enables a company to pay down debt, make acquisitions or buy stock.

He expects SSR will be cash flow positive on a $1B revenue base in `07. The No. 2 satellite radio company to XM Radio expects $3B in `10 revenues and $1B in free cash flow.

Karmazin told the WSJ that the signing of Howard Stern was the company’s “crowning moment.” He took $15M “from under his mattress” to buy stock in the company after Stern was hired.

Sirius trades at $5.14. It traded as high as $7.98 and as low as $4.36 during the past year.

Placement tip _______________

Debbi Karpowicz Kickham, former editor of Robb Report and Bridal Guide magazine, has been named editor-in-chief of Mirror, the year-old beauty magazine covering the Boston area. The quarterly publication targets women 18-54 in eastern Massachusetts with an eye on also luring men ages 18 to 39. Copies are mailed free to "upscale towns" throughout the state.

Kickham said she's looking for info on spas, beauty products, trends, skincare, cosmeceuticals, dermatologists, plastic surgeons, cosmetic dentists, and other related topics with a connection to the Bay State.

Kickham also writes the "Beauty in Brief" column for the magazine.

Contact: [email protected]; 781/407-9305;

People ___________________

Ben Smith is leaving the New York Observer for a blogging spot at the New York Daily News. He will write about politics, and do a weekly column for the paper.

Cosmo Macero is out of the Boston Herald after a nine-year run. The assistant managing editor for business joins O’Neill and Assocs. as VP in its communications group.

Brigid Hughes, former executive editor of The Paris Review, has launched a quarterly magazine on literature and culture called A Public Space.

The new publication is based in Brooklyn and includes fiction, poetry, opinion pieces and journalism. Topics in the inaugural issue include the James Frey publishing scandal, a report from Rwanda, a feature on Japanese writers.

Contributors include Paris Review editor-at-large Elizabeth Gaffney and novelist Richard Powers.

Hughes, 33, took the reins of TPR after George Plimpton’s death in 2003 and left in April 2005.
Contact: [email protected]; 718/858-8067.

Jamie Young, who joined Back Stage as an editorial assistant in 1995, has been named national editor-in-chief after serving in that title since November. She is based in Los Angeles for the VNU title, which covers the firm, theatre and TV industries and caters to actors.

VNU’s Training magazine, which covers employee training, management and HR issues, has named Jackie Augustine publisher of the magazine and VNU Business Media’s Performance Group. That group includes Presentations, Incentive and Sales & Marketing Management.

Glenn Coleman, assistant managing editor for Money, has been named deputy editor of Popular Science.

Arthur Harper, former president/CEO of General Electrics equipment services division, has been named to the board of directors of Gannett Co., owner of USA Today and 17 other papers, among other media properties.

Steve Friedman is now VP-morning broadcasts at CBS News, replacing Marcy McGinnis. He is charge of “The Early Show,” “The Saturday Early Show,” “CBS Morning News,” and “Up to the Minute.”

Friedman is a veteran of Public Broadcasting Service’s “Flashpoints USA.”

Betsy Frank has been named chief research and insights officer at Time Inc. She had been consulting at Viacom, where she formerly had the executive VP and planning post. Frank also held that title at Viacom’s MTV Networks unit.

Briefs _______________________

In Style magazine has set its “Inside In Style” fashion and beauty event for May 6-7 at the Eden Roc Hotel in Miami Beach. The second annual event is open to the public and includes fashion shows, makeovers, spa treatments, food tastings, shopping and other events.

The magazine has tapped Miami-based Tara, Ink. to handle PR and special events counsel.

The Hispanic Communications Network, an Hispanic-focused media company, has partnered with the Self Reliance Foundation, a non-profit, to produce a social marketing campaign to educate Hispanic youths and their parents on gangs and youth violence.

The U.S. Dept. of Justice, which estimates 46 percent of gang members are Hispanic, is providing a grant for the effort.

HCN has 200 radio affiliates in the U.S. and its newspaper columns are syndicated in 97 Spanish-language papers.

The American Family Association, a conservative group that has drawn media attention for its criticism of Ford Motor Co. advertising in gay publications, has filed a complaint with the Federal Communications Commission against FOX Network. AFA says FOX broadcast NASCAR driver Martin Truex Jr. using the “s” word in a post-race interview. AFA says FOX could’ve bleeped the remark and that “millions of viewers, including children, were offended by the crude profanity.”

Internet Edition, April 5, 2006, Page 5


Five-year-old Atlanta-based PR and marcom firm Brand Resources Group has moved its headquarters to Washington, D.C., in a move to support what it says has been significant business growth in the National Capitol region.

The firm opened a D.C. office in 2004 and said wins like Rubbermaid Commercial Products and Wyeth Pharmaceuticals have helped the office grow.

Bob Mullen, an account director for the firm and veteran of Ketchum and Porter Novelli, assumes management of the Atlanta office as VP and managing director. That office handles NCR, Georgia-Pacific and Toyo Tires, among other accounts.


Andrea Rocconi, director of strategic planning for Virginia PR and marketing firm Creating Results, took a month-long sabbatical to assist with Hurricane Katrina rebuilding efforts in Biloxi, Miss.

Rocconi worked with the Grassroots Volunteer Network in Biloxi and Creating Results sponsored her efforts as part of the firm’s charitable outreach program.

Rocconi said the effort involved demolition work, hanging and mudding dywall, cleaning mold, building sheds and roofing. “It was an experience I will never forget,” she said.

BRIEFS: Paul Werth Associates, Columbus, Ohio, has acquired Meisel Design Office Inc. and added founder Sanford Meisel to the firm as creative director, overseeing marketing consulting, advertising, interactive and collateral design. Werth acquired MMD Research in December. ...Burson-Marsteller is guiding PR as the Sun-Maid Growers of California remakes its 90-year icon the Sun-Maid Girl. A national ad blitz and new website (developed by B-M’s Marsteller ad unit) are part of the effort. ...Peter Rush, president/COO of Kellen Co., the professional services company which manages associations and has a PR unit, has been named president/CEO. Robert Gelardi, chairman/CEO since 1996, continues as chairman. Rush is based in New York, headquarters of the PR unit Kellen Communications. He joined the company on its merger with Sumner Rider Snyder and its PR unit Sumner Rider & Associates, which he headed as president and CEO. ...Yesawich, Pepperdine, Brown & Russell, Orlando, has aligned with Myriad Marketing of Los Angeles to expand the reach of both firms. The entity will operate independently of the two individual firms and will not handle clients currently served by either firm. Operations are manged jointly by Myriad Marketing managing partner Al Merschen and YPB&R chairman/CEO Peter Yesawich. ...The Trout Group, a New York-based IR firm focused on the biotech sector, is handling Chapter 11 communications for SeraCare Life Sciences, which filed a voluntary petition to restructure on March 23. ...Slack Barshinger, Chicago, was named BtoB magazine’s Top MidSize Agency for 2006 for the third time since 2001.


New York Area

GolinHarris, New York/Design Systems on Silicon S.A., for PR in the U.S. GH’s Chicago headquarters has picked up financial services company TransUnion for global AOR duties following a review. Trent Frager, VP, heads that work.

Connors Communications, New York/Educational Testing Service, for PR for its elementary and secondary education products and services. Connors launched ETS’ System 5 suite of K-12 products last fall.

Maloney & Fox, New York/Peroni Nastro Azzurro, Italian beer brand distributed by Miller Brewing Co., for re-launch in the New York market.

Middleton & Gendron, New York/Sanctuary on Camelback Mountain (Paradise Valley, Ariz.); Spruce Peak at Stowe (Vt.); Preferred Hotel Group, and InfoGenesis.

Peppercom, New York/Sector Sport Watches, for a PR and events campaign via its Peppercommotions unit.

Cashman+Katz Integrated Comms., Glastonbury, Conn./Keep CT Moving, for PR and advertising to boost investment in Connecticut’s transportation system.


Schwartz Communications, Waltham, Mass./Aluria, anti-spyware unit of Earthlink; Core Security Technologies, information security testing; Finnegan Henderson, IP law firm; OZ Communications, mobile messaging; RingCentral, telecomms. for small business and mobile sector; SkillNet, tech consulting for retail industry; Solid Information Technology, database management; Troux Technologies, IT governance and enterprise architecture, and Watchfire, online risk management software.

Equals Three Communications, Bethesda, Md./
American Assn. for Geriatric Psychiatry, for a public and media outreach effort, and the Geriatric Mental Health Foundation, to develop a social marketing campaign.

Sahlman Williams PR and Marketing, Tampa, Fla./
Georgia Peach Commission, as AOR for PR.

Mountain West

Vanguard Communications, Denver/American Civil Liberties Union, for marketing and PR for its Lesbian & Gay Rights Project combatting marriage-related discrimination against same-sex couples. VC will develop national and local comms. outreach efforts.


Landis Communications, San Francisco/TRUSTe, for national PR for the company and the Internet security industry, and the American Red Cross’ Bay Area Chapter, following a review to launch its “Prepare Bay Area” project, a three-year campaign to prepare residents for both small and large disasters.

JS2 Communications, Los Angeles/Nicole Johnson, performer/motivational speaker, for PR.

Fleishman-Hillard, San Diego/Healthy Dining, the company set to launch a website on retaurant nutrition called F-H handles consumer marketing and trade support.

Internet Edition, April 5, 2006, Page 6


Market Wire, the Los Angeles based news disseminator formerly known as Internet Wire, has been acquired by Canada newswire company CCNMatthews.

The all-cash deal (CCNMatthews planned to acquire 100 percent of Market Wire's stock.) was placed at $15M by a source familiar with the acquisition.

Both companies are expected to operate as they had before the deal. The companies said they had been in discussions for several months.

MW president/CEO Jim McGovern said a loyal client base had helped the company “succeed in breaking open an industry long dominated by a duopoly,” a reference to heavyweights Business Wire, which was sold to Berkshire Hathaway in a nine-figure deal earlier this year, and PR Newswire, owned by United Business Media. McGovern continues at the helm of MW, but reports to CCNMatthews .

Michael Nowlan, president and CEO of CCNMatthews, said MarketWire “was once a well-kept secret” but has found success in recent years.

MW changed its name from Internet Wire after the IW name became synonymous with a fraudulent press release issued about the company Emulex.

The erroneous release which said the company's stock was sinking and the CEO was to be replaced was transmitted via IW causing Emulex' stock to tank.

The FBI found a former IW staffer to be the source of the debacle.

MW in 2003 inked a deal to be the preferred newswire provider for NASDAQ companies.

CCN, formerly Canadian Corporate News, acquired Matthews Directories in 1957.

Both companies became part of London-based Pims Group in 2001.


Bacon’s | multivision has opened an office in Washington, D.C., including a full-service broadcast monitoring center and sales staff.

The company said it will provide services for the political and issue-driven needs of the market.

Rick Lombardo manages the outpost, which is located in the National Press Building, 529 14th St., 20045; 202/393-6803.

BRIEFS: Vocus has launched an upgraded version of its news monitoring service, News-On-Demand Premium, to include the print editions of 6,000 publications like Forbes and USA Today. The service includes 20K sources. ...Online news aggregator has added a news feed directly from Internet-based PRWeb, a press release distributor. ...Wieck Media has moved to a larger space in Dallas as the company says it is preparing to expand services and staff in 2006. Wieck said the new offices double its space from its previous Addison, Tex., locale. 12801 North Central Expressway, #770, Dallas. ...Allison Langfelder, client solutions manager in Medialink’s Washington, D.C., office, has joined broadcast PR firm zcomm in Bethesda, Md., as VP of media solutions.



Rachel Carr has returned to Dan Klores Communications in New York after a two-year stint as director of PR for Historic Hudson Valley. Carr takes a SVP post to work on corporate and media accounts for the firm, where she worked from 1999-2003. DKC has also brought on Jackie Cavanagh, an entertainment PR pro, as a senior A/E. Cavanagh, an L.A. transplant, has seen time with Guttman Associates, PMK/HBH, Buena Vista Marketing and USA Networks. At DKC, she services MAC Cosmetics, Esquire and EMI Recorded Music, among other accounts.

Carolyn Daly left Stanton Crenshaw Communications, where she was director of public affairs, last month to start her own New York firm, Daly Brink Public Affairs. Daly, whose married name is Brink, is a former deputy director of communications for the N.Y. City Council. She said her firm handles PR counsel, media relations, corporate strategy, media training and crisis management. Initial clients focus on the labor, transportation and real estate sectors, including the N.Y. City Central Labor Council/AFL-CIO, the Retail Wholesale Dept. Store Workers Union and Pioneer Transportation. Info: [email protected]; 917-705-4740.

Ken Ericson, assistant managing editor for the Associated Press’ broadcast division, to Carmen Group Communications, Washington, D.C., as a VP focused on union outreach and client management. Jen Chung, former creative director for the National Science Foundation, joins Carmen as a VP/CD.

Constance Bienfait, VP of IR at Nabi Biopharmaceuticals, to Metabasis Therapeutics, San Diego, as VP of IR and corporate communications. She was formerly executive director of corporate comms. for Kos Pharmaceuticals and manager of investor, media and analyst relations at Viant Corp. On the agency side, Bienfait was a VP at Morgen-Walke Assocs.

Mel Fox, VP of communications for MTV Networks in the U.K. and Ireland, to Warner Music International, London, as VP of corporate comms. She was previously at Consolidated Communications in London, where she worked on Walt Disney Co., and earlier was at Yahoo! U.K. and Ireland.

Promoted ___________________

Marc Berliner to group director of consumer marketing for Schneider Associates, Boston.

Stephanie Fox, PR manager for Treasure Island Resort & Casino, to Tunheim Partners, Minneapolis, as a senior A/E. Mark Holterhaus, a comms. coordinator for the Center for Victims of Torture, and Jason Sprenger, formerly of Fast Horse and Kohnstamm Comms., join as senior accounts reps.

John Chambers to senior VP, GMMB, Washington, D.C. He joined the firm in 2001.

Lindsay Bago and Karen LeRoy to A/Es, Marx Layne & Co., Farmington Hills, Mich.

Kymra Knuth to senior VP and deputy GM of Edelman's Portland, Ore., office.

Internet Edition, April 5, 2006, Page 7


Kalman B. Druck, 91, a founder of Harshe-Rotman & Druck, which was the sixth largest U.S. PR operation in 1980 with $6 million in fees and 129 employees, died March 26. He resided in Palm Beach Gardens, Fla.

Druck was chairman of Public Relations Society of America in 1972, a year marked by tumult and change in the Society. Robert Carlson, the long-sought, first paid president of PRSA, resigned in mid-1972 amid charges that he had made key mistakes.

The style of Carlson, a Ph.D., and more of a researcher than a PR professional, clashed with that of Druck, who was known as a super salesperson and leader in the profession. Druck, at the start of his term, unveiled a sweeping reorganization of the Society, explaining it at an hour-long press conference at PRSA headquarters.

One goal was to make h.q. more responsive to the chapters by lining up speakers and programs for the chapters.

PRSA for years had been seeking a paid president who would give continuity to leadership.

However, Druck was located only a few blocks from PRSA h.q. at 845 Third ave. and became closely involved in the administration of PRSA.

Born in Scranton in 1914

Druck was born in 1914 in Scranton, Pa., to Jacob Druck, publisher of the Carbondale Leader, and Mabelle Breschel. He majored in journalism at Syracuse University and became editor-in-chief of the Daily Orange. He married Pearl Spiro, women's editor of the paper, on Nov. 26, 1936.

Druck first worked for Hearst Publications, helping to launch “Father's Day.”

He joined Carl Byoir & Assocs. in 1939, staying 20 years and rising to VP of Byoir, one of the largest PR firms. While at Byoir, he taught an evening course in PR at City College of New York. Courses in advertising, marketing and copywriting were added during his 16 years as a teacher at the school.

Druck opened his own firm in 1961, soon joining with Morry Rotman to form Harshe-Rotman & Druck. He served as president and then executive committee chairman of HR&D until its merger with Ruder Finn in 1981.

A member of the board of the Union of American Hebrew Congregations for 15 years, he also handled PR for the United Jewish Appeal for ten years.

His memberships also included the Advisory Committee of the U.S. Information Agency.

A 70th birthday party at Quaker Ridge Country Club, to which he belonged, was attended by many leading PR executives including Harold Burson of Burson-Marsteller, Loet Velmans of Hill & Knowlton, and Kerryn King of Texaco.

Survivors include his wife, Pearl Spiro Druck; two daughters, Ellen Mirtz (son-in-law John Mirtz) of Palm Beach Gardens, and Nancy Brassem of Mamaroneck, N.Y.; four grandchildren and four great-grandchildren.

A memorial service will take place July 14 at 10 a.m. at the Larchmont Temple.


Philadelphia ad/PR man Brian Tierney is part of a group of investors that wants to buy the Philadelphia Inquirer and Philadelphia Daily News from McClatchy Co. The two are among the “dirty dozen” Knight-Ridder properties that McClatchy has put on the auction block.

Tierney’s group is led by luxury home builder Bruce Toll of Toll Brothers fame. Tierney calls the Inquirer a “wonderful institution” and something that he would be proud to be associated with. He says his group has commitments of more than $100M to purchase the papers.

Tierney had a high-profile spat with the Inquirer during the late `90s over its coverage of then-Cardinal Anthony Bevilacqua.

Working on behalf of the Philadelphia Roman Catholic Archdiocese, Tierney successfully convinced the Inquirer editors to spike a story about Bevilacqua by religion reporter Ralph Ciprino.

Editor & Publisher ran a feature about the squabble on Feb. 5, `01. It was headlined: “Stop the Press: The Inside Philadelphia Story of How a Cardinal and his Publicity Agent Cowed a Great Newspaper.”


Adobe Systems has hired Text 100 PR to pilot its drive into the wireless market The high-tech firm’s San Francisco office is to promote Adobe’s mobile solutions and device business unit.

The effort will target web content developers and mobile device makers and system operators. Russell Brady, who heads PR at the Adobe unit, called the partnership with Text 100 crucial to his company’s “momentum across the mobile industry.”

In the same statement, Aedhmar Hynes, Text CEO, said: “In the ‘flat world’ that characterizes global business today, clients increasingly need to tap into specialist expertise wherever they need it, whenever they need it.”

Hynes called the win a “real feather in the cap of our wireless practice.”

Text had handled Macromedia’s wireless efforts before it was acquired by Adobe in `05. Text 100 already reps Adobe in Australia.

Text 100 is part of London’s Next Fifteen Communications Group.


Montana firm Mercury has defeated nine competitors for a six-figure PR contract to position the state as a year-round destination for travelers in the U.S. and overseas. Weber Shandwick, LJ Communications, Hill & Knowlton, Development Counsellors Int’l, Flying Horse, M. Silver Assocs., CTA PR and Wendt Advertising and PR were among firms pitching the account.

Mercury, based in Bozeman, will take about $150K/year from Big Sky Country’s $377K annual PR budget to implement a comprehensive public and media relations effort. The one year pact has six year-long options.

Montana attracts nearly 10 million visitors a year who spend $2 billion on its outdoor attractions.

Internet Edition, April 5, 2006, Page 8




Rapping with PR professors recently, we found many of them to be discouraged, even hopeless.

They say their students can’t even string a few words together in a meaningful way.

One arranged for 30 copies of the New York Times to be delivered to his class for a semester. Only two or three students would bother to take them.

“They don’t read newspapers,” was a common complaint of the profs who said, “If you don’t read, you can’t write.”

We have offered many PR professors free access to the O’Dwyer website for their students but it’s almost always turned down. “They don’t read what I assign them now,” say the profs.

The teachers are also discouraged by the scarcity of male students and see no change coming. Classes of 20-30 PR majors typically have two or three males.

“PR jobs, especially in New York, are mostly being handled by young women from wealthy families who have apartments,” said one prof. “They don’t need the money and can afford to work for low pay.”

Pay is so low that only women are interested in PR, the profs said. More grads now go into journalism where the Guild scale in New York is in the $60,000 range after several years of experience.

What touched this off is the lack of research on PR coming from the academic community.

Topics are begging to be explored by undergrads or Ph.D. candidates such as the near disappearance of the term “PR” from corporations; the takeover of hundreds of PR firms by ad conglomerates; the effect of high medical insurance on the PR job market, and how Johnson & Johnson handled the Tylenol crisis (Tylenol capsules were not removed “instantly” as claimed in “The Insider” movie in 2002 but seven days after the murders).

Many PR profs are doing PR “on the side” and many other PR “teachers” are actually working PR pros who are picking up some extra cash.

Our PR professor friends say PR depts. are headed by “double-dome Ph.D.’s” with almost no practical experience in PR and who are “completely separated from the realities of the PR world.” There is no “PR academic community,” our PR prof friends say.

We recently advertised two junior jobs at the O’Dwyer Co. and got more than 100 resumes. None of the candidates, many of them majors in PR and communications, had ever heard of us, PR Week or PR News.

The PR trade press is not taught in colleges, possibly on the fear that PR reality would intrude on what is being taught. PRSA controls the website of PR Student Society of America and won’t allow any advertisers unless they first pay a $25,000 “sponsorship fee.”

This helps to block students from knowing about the PR trade press.

African-American leaders such as Bill Cosby are opposed to the profanity-laden African-American comedy shows (such as are regularly featured on Time Warner’s HBO), saying they are damaging to the black community. Cosby has blasted the high rates of black juvenile delinquency and out-of-wedlock births and the use of coarse language.

“We’ve got to take the neighborhood back from those who are standing on the corner and can’t speak English,” said Cosby. He sets up inner city meetings with police chiefs, parents and teachers in a move to counteract what he calls “these knuckleheads ... the lower economic people who are not holding up their end in this deal” (Brown v. Board of Education that ended segregation).

Other black leaders who denounce the language and values in “gangsta/porno rap” are former NAACP president Kweisi Mfume and columnists Clarence Page and Leonard Pitts. The most active of the black critics was the late DeLores Tucker, former secretary state of Pennsylvania, who picketed stores.

The profanity-laden and graphic sexual shows presented on HBO create a conflict for PRSA president Cheryl Procter-Rogers, an employee of HBO who has talked about its “ethics” while also saying ethics are the chief concern of PR pros.

HBO says it has many award-winning shows besides those that are sexually explicit and notes that people don’t have to look at shows that offend them.

We say that HBO doesn’t have to produce them, either.

We would like to see more HBO content on sexual diseases. Because of ignorance of how easily genital warts and the human papilloma virus (HPV) are transmitted (mere touching), health experts say HPV infection has reached “epidemic proportions in college females due in large part to high risk sexual activity.” One study found 60% of college women to have one of these diseases (which can lead to cancer of the cervix) at some point in their college careers.

Once contracted, the virus never leaves the body. Even condoms don’t prevent its spread because the “entire area” is not covered, says a report. What makes HPV so dangerous is that people can have it without knowing it, thus unwittingly spreading it. Googling “HPV” brings extensive materials on it.

Comedian Ray Romano, noted New York Post columnist Cindy Adams March 30, is touring with a comedy show that has no four-letter words. “You can work squeaky clean,” Romano told Adams... columnist John Leo on March 6 said the Oscar given to a “pimp song” was a “new low for Hollywood.” Wrote Leo: “Even more amazing: almost all the blacks in the audience ... seemed to be delirious with joy at the honor paid to the gutter version of American black culture. Will journalists poke into this phenomenon, maybe telling us what combination of guilt and stupidity allowed the Academy to go slumming like this?”

--Jack O'Dwyer


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