The eight page weekly is the only PR newsletter on LEXIS/NEXIS.
Edition, April 5, 2006, Page 1
GEORGIA MOUNTS ANTI-HIV PUSH.
is seeking proposals from PR firms to develop and guide
an HIV education and prevention campaign statewide.
Division of Public Health plans to tap a PR or marketing
firm with five years experience with similar campaigns
for healthcare and/or government clients. The work includes
a baseline assessment (via focus groups or surveys), development
of culturally appropriate messaging plans, promotion
and development of a statewide hotline, among other tasks.
The Division plans an initial six-month contract with four
2002 report by the state found that Georgia has a relatively
large number of reported cases of AIDS, the disease caused
by HIV. Although 10th in population size, Georgia had the
eighth highest cumulative number of reported AIDS cases,
the seventh highest rate of AIDS among all states, and the
seventh highest number of persons living with AIDS.
state PR campaigns included efforts targeting specific demographics
like homosexual African American men (Promoting Awareness
of HIV Using Safer Sex Education, or PAUSE), African American
women and pregnant women, along with females of childbearing
age. Atlanta-based multi-cultural PR/ad firm ImagesUSA led
the PAUSE campaign in 2003, beating four firms for that
Proposals are due April 26. Ann Maize ([email protected])
is contracting officer.
FRONTIER IS LOOKING FOR PR
Frontier Airlines has
issued a request for bids to find a PR firm to put the carrier
on the national radar.
The Denver-based $833M
carrier operates routes in 45 US cities and recently added
service to Mexico with an eye on other international routes.
Denver firm Schenkein
is the airlines crisis agency and will pursue the
national PR contract. The Denver Post reported that Frontier
hired a New York ad agency in 2002 and took some heat for
Frontier was formed in 1994 and is the No. 16 carrier by
passengers carried in the U.S.
a unit of Mars Inc., has two internal PR jobs open. One
post in Hackettstown, N.J., deals with business
transformation (60 percent) and the companys
Intranet (40 percent). The other in Vernon, Calif., is to
enhance communications with the Pet and Food business units.
Rachel Schwartz of RRD Search is handling the search at
IPG SAYS WAIT TILL 08.
Interpublic CEO Michael
Roth assured investors today that the battered ad/PR conglom
will be in fighting shape in `08 when it expects to achieve
peer-level growth. He acknowledged that everyone
knows that IPG is in a turnaround and its comeback is
not going to happen overnight.
Roth said cutting the
$200M tab for professional fees and severance pay is a top
Steve Gatfield, CEO of
IPGs Lowe Worldwide, told the crowd at New Yorks
Puck Building that he plans to slash the number of offices
to 19 from 37 in a bid to become more nimble. He envisions
eight hubs of investment to service clients.
WEBER MERRITT GUIDES P&O
Weber Merritt, a Washington,
D.C.-based public affairs firm, said it was recently retained
by P&O Ports North America to manage external communications
during the sale to Dubai Ports World.
The firm said P&O
has continued to retain its counsel throughout the remainder
of the companys sale of its U.S.-based operations
to an undisclosed American entity over the next several
The deal sparked national
rancor this spring over the security implications of allowing
a Dubai-based company to assume some control of U.S. ports.
A variety of firms got
involved in the tussle, including APCO Worldwide, Downey
McGrath Group, and Clark & Weinstocks Vin Weber.
Bell Pottinger (DWP) and Brunswick Group (P&O) were
involved in the original acquisition deal.
WAL-MART EYES TWO PR HIRES.
Wal-Mart is looking to
beef up its PR staff with two positions on its media relations
The $300 billion retailer
has brought in Crowe-Innes & Associates of Tiburon,
Calif., to conduct a search for a director of media relations
and senior director of campaign management. Both positions
are based in Wal-Marts headquarters in Bentonville,
The director post is for
a national and local spokesperson for the company with 10
years of experience to triage all media inquiries,
develop and handle communications for the company, and report
to the senior director of media relations. The senior director
position calls for similar experience, but also covers internal
communications and executive correspondence reporting to
the companys VP of corporate communications.
Word of the job openings
was leaked last week to the New York Times and Wal-Mart
Edition, April 5, 2006, Page 2
GE IS CHALLENGED ON ECOMAGINATION.
General Electric CEO Jeff
Immelts high-profile Ecomagination plan
of developing technologies to deal with global environmental
problems, while reducing GEs own greenhouse gas emissions
faces a shareholder challenge at the April 26 annual meeting
Noted conservative activist
and Fox.com columnist, Steven Milloy, contends that Immelt
is currying favor in the environmental community at the
expense of his job to create shareholder value.
Milloy, of the Free Enterprise
Action Fund, is sponsoring a resolution that declares company
policy should be based on sound scientific and economic
analyses and not appeasement of external activist groups.
Milloy believes the jury
is still out on whether human activity is causing the planet
to warm. His resolution says that mathematical models that
attempt to predict future climate change resulting from
manmade greenhouse gas emissions have not been validated
against historical climate data.
Milloy wants a report
on the specific scientific data and studies relied on to
formulate GEs climate change policy. It
should discuss the extent to which GE believes human
activity will significantly alter global climate, whether
such change is necessarily undesirable and whether a cost-effective
strategy for mitigating any undesirable change is practical.
The company says Ecomagination is part of managements
strategy to respond to the needs of customers for technological
solutions to regulatory requirements.
Ecomagination, according to GE, is a response to new regulations
instituted worldwide restricting the use of raw materials
such as lead, cadmium and mercury, and anticipated regulations
on greenhouse gas emissions.
The program will make GE more efficient and its products
more appealing, which will ultimately boost shareholder
value, according to GEs response.
EDELMAN THINKS LONDON.
Edelman is handling the opening of Think Londons
New York office, which wants to increase U.S. investment
in the U.K.s capital.
The U.S. already accounts for 50 percent of foreign direct
investment in London, and 10 percent of its GDP, according
to TLs numbers. More than 6,700 U.S. companies currently
operate in the city.
David Riches, TLs North America director, says opening
its first U.S. office in New York was an easy decision since
both cities share similar profiles, leading the world in
creative industries, finance, media, business services and
His operation will provide American companies business
advice and market intelligence about setting up shop in
London. The office also will pitch the commercial opportunities
that the city offers leading up to the 2012 Olympic Games.
TL has helped Hartford Life, Amgen and Delta Airlines either
set up or expand in the city during `05. They employ more
than 1,000 workers.
Edelmans Mike Holloway handles the TL account.
BANNERMAN REPS ABBAS.
Bannerman and Associates, which once represented former
PLO chief Yasser Arafat, has an oral agreement to rep the
Office of Palestinian Authority president Mahmoud Abbas,
through the end of the year.
Graeme Bannerman was a staffer on the Senate Foreign Relations
committee and held a top policy planning post at the State
Dept. His firm began working for Abbas this month.
B&A was hired to enhance the relationship between the
Palestinian Authority and the U.S. Government by courting
Washington officials in the White House and on Capitol Hill.
Abbas remains in office despite the defeat of his Fatah
party by the militant Hamas group in January. A Hamas-led
government was put into power on March 29.
U.S. Secretary of State Condoleezza Rice praised Abbas
on March 30 as somebody who stands for the aspirations
of the Palestinian people for a peaceful resolution of the
The U.S. has cut off aid to the Palestinians because of
Hamas failure to renounce terrorism and accept Israels
right to exist.
A Hamas spokesperson told the March 30 Guardian that it
has the right to armed resistance against Jewish
settlements on the West Bank, but ruled out suicide attacks
FREEMAN JOINS CALVERT.
Bennett Freeman, who headed Burson-Marstellers global
corporate responsibility group, has joined Calvert as senior
VP/social research & policy. Bethesda-based Calvert
is a leader in social investing. Its 32 mutual funds have
nearly $12 billion in assets under management. Freeman is
to manage the social analysis team that was led by Julie
Gorte, who was upped to chief social investment strategist.
He reports to Barbara Krumsiek, Calverts president
Prior to B-M, Freeman was principal at Sustainable Development
Strategies in D.C. where he co-authored a human rights impact
assessment for BPs multi-billion energy project in
He worked in the State Dept. during the Clinton Administration,
serving as Deputy Assistant Secretary of State for Democracy,
Human Rights and Labor.
TRONE NABS S.C. PR PACT.
Trone PR has edged four competitors for a $250K assignment
to implement a marketing communications plan for South Carolinas
technical college system.
North Carolina-based Trones contract is with the
S.C. State Board for Technical and Comprehensive Education,
the administrator of 16 technical colleges and the Center
for Accelerated Technology Training in the Palmetto State,
which funds the program with $129M/year. The system educated
237,093 students last year, 60 percent of which were women.
Laine Communications (Knoxville, Tenn.), Simpson Scarborough
(Williamsburgh, Va.), Brains on Fire (Greenville, S.C.),
and Wordsmith, Inc. (Myrtle Beach, S.C.) competed for the
Edition, April 5, 2006, Page 3
ROLLING STONE SHUT DOWN IN
The Chinese Government
has pulled the plug on Rolling Stone after a 125K
run of the maiden issue of the magazine.
The mag may have upset
Chinese officials with a cover story about Cui Jian, the
father of Chinese rock & roll. He had played
in Tiananmen Square in 89, and one of his songs became
a protest anthem for Chinese dissidents.
WAL-MART STIFFS MARKETING
Wal-Mart refused repeated requests for an interview with
Marketing News, which ran an April 1 cover story
about the brand we love to hate and the retailer we
love to hate.
Charles Fishman, author of The Wal-Mart Effect,
said the basic problem Wally World has is that it
doesnt actually understand how to behave as an enormous
company. They still act like a small, regional retailer
and they are struggling to adapt.
MN says Wal-Mart hired Edelman and dozens of prominent
and highly paid political advisers and lobbyists to rally
its causes in state and national political circles, to monitor
and react to criticism, and to direct positive messages
about the retailer.
MN traces Wal-Marts image woes to its push into larger
markets with more aggressive media. It may take years for
Wal-Mart to change its small town culture, according to
RIDDER ADVISED AGAINST PURCHASE.
Tony Ridder, chairman and CEO of Knight Ridder, began to
raise money to buy the San Jose Mercury News and
two other papers in Northern California but his lawyers
and bankers advised against it, the Mercury News reported.
Ridder told the staff of the MN of the aborted attempt in
two meetings this week.
The Mercury News, Contra Costa Times and Herald
of Monterey County were the three papers he was pursuing.
They are among 12 put up for sale by McClatchy, which is
buying KR for $4.5B.
The paper also reported that MediaNews has put in
a bid for the three papers, along with the St. Paul Pioneer
Press and Philadelphia Inquirer and Phila.
Daily News. Los Angeles investment company Yucaipa Cos.
and the Newspaper Guild have teamed for a bid on all 12
papers up for sale, and a group of local investors have
bid for the two Philadelphia titles.
LAW.COM BEEFS UP BLOG ROLL.
ALM, publisher of American Lawyer and Corporate Counsel,
has added two new contributors and three weblogs to its
Robert Ambrogi, a Massachusetts lawyer, writer and media
consultant who writes the LawSites blog, and Carolyn Elefant,
a solo practitioner and author of the My Shingle blog, have
signed on the pen Law.com's Legal Blog Watch.
The three sites added are Future Lawyer, a site focused
on technology for law offices; Human Law, another tech related
law site, and The Professional Marketing Blog, which covers
the marketing of law firms.
CELEBS USE GOSSIP
AS FORM OF PR.
Call it a love-hate relationship, but celebrities thrive
on gossip for public visibility, said a March 22 panel of
columnists at Dillons Lounge in New York.
A celebritys stock is raised or lowered by
the news they make," said Jo Piazza, columnist for
the Daily News.
Hosted by the Entertainment Publicists Professional Society,
the panel discussed PRs place in celebrity culture,
explaining who gets media coverage and why.
Publicists are key to the advancement of celebrities, the
group said. A surprising amount of celebrity news is generated
by behind-the-scenes agents, and its even common for
publicists to leak information most would typically view
as scandalous in order to raise awareness.
We do get a lot of publicity plants about things
and thats fine thats our dirty
little secret, Piazza said.
David Caplan, deputy NY bureau chief for Star Magazine,
said the need for celebrity news works on a hierarchy of
popularity. While A-list celebrities neednt do much
to make headlines, B- or C-list stars need to pique interest
in the press. Reality TV show appearances or an affiliation
with someone higher on the celebrity food chain
always helps, Caplan said, but scandal is a sure way for
a lesser-known to get print.
Michael Musto, columnist for the Village Voice,
believes that scandal is the best type of story, and in
this vein, said it behooves agents with lower-level celebrity
clients to be transparent with the press about any outrageous
The best copy is gossip we need someone to
go on the record and say something scandalous. It doesnt
have to be mean spirited, but it needs to go outside the
box, Musto said. And thats why I love
the B-, C- and D-list celebrities. They make great copy.
Theyll say and do outrageous things because they want
to become more famous.
Caplan agreed, adding that celebrities aren't always guaranteed
print simply because they have A-list status.
The celebrities that get written about are the ones
that behave in a way thats out of the norm. Look at
Matt Damon and Ben Affleck. Matt acts more like an ordinary
kind of guy, while Ben Affleck dates celebrities and as
a result, generally does more to get attention, Caplan
According to New York Magazines Jada Yuan,
cultural barriers often drive a wedge between celebrity
publicists and columnists, resulting in shaky relationships
Publicists operating in the glamour-centered West Coast
Hollywood culture often do not understand the more power-centered
East Coast columnists who write about them, Yuan said.
However, Yuan insisted that publicists and their famous
clients should embrace the press as an outlet for visibility.
Approach us like you would approach a marketing campaign,
Musto agreed. How can a publicist create a better
relationship with us? Getting to know us always helps. It
doesnt mean that your story will always run, but it
does mean that you can pitch us or your client when the
time comes, he said.
(Media news continued
on next page)
Edition, April 5, 2006, Page 4
KARMAZIN: PROFIT NOT IMPORTANT
Net profit is not something
that concerns Sirius Satellite Radio CEO Howard Karmazin,
who was profiled in the April 2 Wall Street Journal.
Sirius posted a $863M net loss on $223M in 05 revenues.
Karmazin does focus on
free cash flow because it enables a company
to pay down debt, make acquisitions or buy stock.
He expects SSR will be
cash flow positive on a $1B revenue base in `07. The No.
2 satellite radio company to XM Radio expects $3B in `10
revenues and $1B in free cash flow.
Karmazin told the WSJ
that the signing of Howard Stern was the companys
crowning moment. He took $15M from under
his mattress to buy stock in the company after Stern
Sirius trades at $5.14.
It traded as high as $7.98 and as low as $4.36 during the
Placement tip _______________
Debbi Karpowicz Kickham,
former editor of Robb Report and Bridal Guide
magazine, has been named editor-in-chief of Mirror,
the year-old beauty magazine covering the Boston area. The
quarterly publication targets women 18-54 in eastern Massachusetts
with an eye on also luring men ages 18 to 39. Copies are
mailed free to "upscale towns" throughout the
Kickham said she's looking for info on spas, beauty products,
trends, skincare, cosmeceuticals, dermatologists, plastic
surgeons, cosmetic dentists, and other related topics with
a connection to the Bay State.
Kickham also writes the "Beauty in Brief" column
for the magazine.
Contact: [email protected];
Ben Smith is
leaving the New York Observer for a blogging spot
at the New York Daily News. He will write about politics,
and do a weekly column for the paper.
is out of the Boston Herald after a nine-year run.
The assistant managing editor for business joins ONeill
and Assocs. as VP in its communications group.
former executive editor of The Paris Review, has
launched a quarterly magazine on literature and culture
called A Public Space.
The new publication is based in Brooklyn and includes fiction,
poetry, opinion pieces and journalism. Topics in the inaugural
issue include the James Frey publishing scandal, a report
from Rwanda, a feature on Japanese writers.
Contributors include Paris Review editor-at-large Elizabeth
Gaffney and novelist Richard Powers.
Hughes, 33, took the reins of TPR after George Plimptons
death in 2003 and left in April 2005.
Contact: [email protected];
who joined Back Stage as an editorial assistant in
1995, has been named national editor-in-chief after serving
in that title since November. She is based in Los Angeles
for the VNU title, which covers the firm, theatre and TV
industries and caters to actors.
VNUs Training magazine, which covers employee
training, management and HR issues, has named Jackie
Augustine publisher of the magazine and VNU Business
Medias Performance Group. That group includes Presentations,
Incentive and Sales & Marketing Management.
assistant managing editor for Money, has been named
deputy editor of Popular Science.
former president/CEO of General Electrics equipment services
division, has been named to the board of directors of Gannett
Co., owner of USA Today and 17 other papers, among
other media properties.
is now VP-morning broadcasts at CBS News, replacing Marcy
McGinnis. He is charge of The Early Show, The
Saturday Early Show, CBS Morning News,
and Up to the Minute.
Friedman is a veteran of Public Broadcasting Services
Betsy Frank has
been named chief research and insights officer at Time Inc.
She had been consulting at Viacom, where she formerly had
the executive VP and planning post. Frank also held that
title at Viacoms MTV Networks unit.
In Style magazine
has set its Inside In Style fashion and beauty
event for May 6-7 at the Eden Roc Hotel in Miami Beach.
The second annual event is open to the public and includes
fashion shows, makeovers, spa treatments, food tastings,
shopping and other events.
The magazine has tapped Miami-based Tara, Ink. to handle
PR and special events counsel.
The Hispanic Communications
Network, an Hispanic-focused media company, has partnered
with the Self Reliance Foundation, a non-profit, to produce
a social marketing campaign to educate Hispanic youths and
their parents on gangs and youth violence.
The U.S. Dept. of Justice, which estimates 46 percent of
gang members are Hispanic, is providing a grant for the
HCN has 200 radio affiliates in the U.S. and its newspaper
columns are syndicated in 97 Spanish-language papers.
The American Family
Association, a conservative group that has drawn
media attention for its criticism of Ford Motor Co. advertising
in gay publications, has filed a complaint with the Federal
Communications Commission against FOX Network. AFA says
FOX broadcast NASCAR driver Martin Truex Jr. using the s
word in a post-race interview. AFA says FOX couldve
bleeped the remark and that millions of viewers, including
children, were offended by the crude profanity.
Edition, April 5,
2006, Page 5
OF PR FIRMS
TRANSITIONS FROM ATLANTA TO D.C.
Atlanta-based PR and marcom firm Brand Resources Group has
moved its headquarters to Washington, D.C., in a move to
support what it says has been significant business growth
in the National Capitol region.
firm opened a D.C. office in 2004 and said wins like Rubbermaid
Commercial Products and Wyeth Pharmaceuticals have helped
the office grow.
Mullen, an account director for the firm and veteran of
Ketchum and Porter Novelli, assumes management of the Atlanta
office as VP and managing director. That office handles
NCR, Georgia-Pacific and Toyo Tires, among other accounts.
PR EXEC ASSISTS IN KATRINA
Andrea Rocconi, director
of strategic planning for Virginia PR and marketing firm
Creating Results, took a month-long sabbatical to assist
with Hurricane Katrina rebuilding efforts in Biloxi, Miss.
Rocconi worked with the
Grassroots Volunteer Network in Biloxi and Creating Results
sponsored her efforts as part of the firms charitable
Rocconi said the effort
involved demolition work, hanging and mudding dywall, cleaning
mold, building sheds and roofing. It was an experience
I will never forget, she said.
Werth Associates, Columbus, Ohio, has acquired Meisel
Design Office Inc. and added founder Sanford Meisel to the
firm as creative director, overseeing marketing consulting,
advertising, interactive and collateral design. Werth acquired
MMD Research in December. ...Burson-Marsteller
is guiding PR as the Sun-Maid Growers of California remakes
its 90-year icon the Sun-Maid Girl. A national ad blitz
and new website (developed by B-Ms Marsteller ad unit)
are part of the effort. ...Peter
Rush, president/COO of Kellen
Co., the professional services company which manages
associations and has a PR unit, has been named president/CEO.
Robert Gelardi, chairman/CEO since 1996, continues as chairman.
Rush is based in New York, headquarters of the PR unit Kellen
Communications. He joined the company on its merger with
Sumner Rider Snyder and its PR unit Sumner Rider & Associates,
which he headed as president and CEO. ...Yesawich, Pepperdine,
Brown & Russell, Orlando, has aligned with Myriad Marketing
of Los Angeles to expand the reach of both firms. The entity
will operate independently of the two individual firms and
will not handle clients currently served by either firm.
Operations are manged jointly by Myriad Marketing managing
partner Al Merschen and YPB&R chairman/CEO Peter Yesawich.
...The Trout Group,
a New York-based IR firm focused on the biotech sector,
is handling Chapter 11 communications for SeraCare Life
Sciences, which filed a voluntary petition to restructure
on March 23. ...Slack
Barshinger, Chicago, was named BtoB magazines
Top MidSize Agency for 2006 for the third time since 2001.
New York/Design Systems on Silicon S.A., for PR in the U.S.
GHs Chicago headquarters has picked up financial services
company TransUnion for global AOR duties following a review.
Trent Frager, VP, heads that work.
Communications, New York/Educational Testing Service,
for PR for its elementary and secondary education products
and services. Connors launched ETS System 5 suite
of K-12 products last fall.
& Fox, New York/Peroni Nastro Azzurro, Italian
beer brand distributed by Miller Brewing Co., for re-launch
in the New York market.
& Gendron, New York/Sanctuary on Camelback Mountain
(Paradise Valley, Ariz.); Spruce Peak at Stowe (Vt.); Preferred
Hotel Group, and InfoGenesis.
New York/Sector Sport Watches, for a PR and events campaign
via its Peppercommotions unit.
Integrated Comms., Glastonbury, Conn./Keep CT Moving,
for PR and advertising to boost investment in Connecticuts
Communications, Waltham, Mass./Aluria, anti-spyware
unit of Earthlink; Core Security Technologies, information
security testing; Finnegan Henderson, IP law firm; OZ Communications,
mobile messaging; RingCentral, telecomms. for small business
and mobile sector; SkillNet, tech consulting for retail
industry; Solid Information Technology, database management;
Troux Technologies, IT governance and enterprise architecture,
and Watchfire, online risk management software.
Three Communications, Bethesda, Md./
American Assn. for Geriatric Psychiatry, for a public and
media outreach effort, and the Geriatric Mental Health Foundation,
to develop a social marketing campaign.
Williams PR and Marketing, Tampa, Fla./
Georgia Peach Commission, as AOR for PR.
Communications, Denver/American Civil Liberties Union,
for marketing and PR for its Lesbian & Gay Rights Project
combatting marriage-related discrimination against same-sex
couples. VC will develop national and local comms. outreach
Communications, San Francisco/TRUSTe, for national
PR for the company and the Internet security industry, and
the American Red Cross Bay Area Chapter, following
a review to launch its Prepare Bay Area project,
a three-year campaign to prepare residents for both small
and large disasters.
Communications, Los Angeles/Nicole Johnson, performer/motivational
speaker, for PR.
San Diego/Healthy Dining, the company set to launch a website
on retaurant nutrition called HealthDiningFinder.com. F-H
handles consumer marketing and trade support.
Edition, April 5, 2006, Page 6
WIRE FALLS TO CCNMATTHEWS.
Wire, the Los Angeles based news disseminator formerly known
as Internet Wire, has been acquired by Canada newswire company
all-cash deal (CCNMatthews planned to acquire 100 percent
of Market Wire's stock.) was placed at $15M by a source
familiar with the acquisition.
companies are expected to operate as they had before the
deal. The companies said they had been in discussions for
president/CEO Jim McGovern said a loyal client base had
helped the company succeed in breaking open an industry
long dominated by a duopoly, a reference to heavyweights
Business Wire, which was sold to Berkshire Hathaway in a
nine-figure deal earlier this year, and PR Newswire, owned
by United Business Media. McGovern continues at the helm
of MW, but reports to CCNMatthews .
Nowlan, president and CEO of CCNMatthews, said MarketWire
was once a well-kept secret but has found success
in recent years.
changed its name from Internet Wire after the IW name became
synonymous with a fraudulent press release issued about
the company Emulex.
erroneous release which said the company's stock was sinking
and the CEO was to be replaced was transmitted via IW causing
Emulex' stock to tank.
FBI found a former IW staffer to be the source of the debacle.
in 2003 inked a deal to be the preferred newswire provider
for NASDAQ companies.
formerly Canadian Corporate News, acquired Matthews Directories
companies became part of London-based Pims Group in 2001.
Bacons | multivision
has opened an office in Washington, D.C., including a full-service
broadcast monitoring center and sales staff.
The company said it will
provide services for the political and issue-driven needs
of the market.
Rick Lombardo manages
the outpost, which is located in the National Press Building,
529 14th St., 20045; 202/393-6803.
has launched an upgraded version of its news monitoring
service, News-On-Demand Premium, to include the print editions
of 6,000 publications like Forbes and USA Today. The service
includes 20K sources. ...Online news aggregator Topix.net
has added a news feed directly from Internet-based PRWeb,
a press release distributor. ...Wieck
Media has moved to a larger space in Dallas as the
company says it is preparing to expand services and staff
in 2006. Wieck said the new offices double its space from
its previous Addison, Tex., locale. 12801 North Central
Expressway, #770, Dallas. ...Allison
Langfelder, client solutions manager in Medialinks
Washington, D.C., office, has joined broadcast PR firm zcomm
in Bethesda, Md., as VP of media solutions.
has returned to Dan Klores Communications in New York after
a two-year stint as director of PR for Historic Hudson Valley.
Carr takes a SVP post to work on corporate and media accounts
for the firm, where she worked from 1999-2003. DKC has also
brought on Jackie Cavanagh,
an entertainment PR pro, as a senior A/E. Cavanagh, an L.A.
transplant, has seen time with Guttman Associates, PMK/HBH,
Buena Vista Marketing and USA Networks. At DKC, she services
MAC Cosmetics, Esquire and EMI Recorded Music, among other
left Stanton Crenshaw Communications, where she was director
of public affairs, last month to start her own New York
firm, Daly Brink Public Affairs. Daly, whose married name
is Brink, is a former deputy director of communications
for the N.Y. City Council. She said her firm handles PR
counsel, media relations, corporate strategy, media training
and crisis management. Initial clients focus on the labor,
transportation and real estate sectors, including the N.Y.
City Central Labor Council/AFL-CIO, the Retail Wholesale
Dept. Store Workers Union and Pioneer Transportation. Info:
assistant managing editor for the Associated Press
broadcast division, to Carmen Group Communications, Washington,
D.C., as a VP focused on union outreach and client management.
former creative director for the National Science Foundation,
joins Carmen as a VP/CD.
VP of IR at Nabi Biopharmaceuticals, to Metabasis Therapeutics,
San Diego, as VP of IR and corporate communications. She
was formerly executive director of corporate comms. for
Kos Pharmaceuticals and manager of investor, media and analyst
relations at Viant Corp. On the agency side, Bienfait was
a VP at Morgen-Walke Assocs.
VP of communications for MTV Networks in the U.K. and Ireland,
to Warner Music International, London, as VP of corporate
comms. She was previously at Consolidated Communications
in London, where she worked on Walt Disney Co., and earlier
was at Yahoo! U.K. and Ireland.
to group director of consumer marketing for Schneider Associates,
PR manager for Treasure Island Resort & Casino, to Tunheim
Partners, Minneapolis, as a senior A/E. Mark Holterhaus,
a comms. coordinator for the Center for Victims of Torture,
and Jason Sprenger,
formerly of Fast Horse and Kohnstamm Comms., join as senior
to senior VP, GMMB,
Washington, D.C. He joined the firm in 2001.
LeRoy to A/Es, Marx
Layne & Co., Farmington Hills, Mich.
to senior VP and deputy GM of Edelman's Portland, Ore.,
Edition, April 5, 2006, Page 7
DRUCK DIES AT 91.
B. Druck, 91, a founder of Harshe-Rotman & Druck, which
was the sixth largest U.S. PR operation in 1980 with $6
million in fees and 129 employees, died March 26. He resided
in Palm Beach Gardens, Fla.
was chairman of Public Relations Society of America in 1972,
a year marked by tumult and change in the Society. Robert
Carlson, the long-sought, first paid president of PRSA,
resigned in mid-1972 amid charges that he had made key mistakes.
style of Carlson, a Ph.D., and more of a researcher than
a PR professional, clashed with that of Druck, who was known
as a super salesperson and leader in the profession. Druck,
at the start of his term, unveiled a sweeping reorganization
of the Society, explaining it at an hour-long press conference
at PRSA headquarters.
goal was to make h.q. more responsive to the chapters by
lining up speakers and programs for the chapters.
for years had been seeking a paid president who would give
continuity to leadership.
Druck was located only a few blocks from PRSA h.q. at 845
Third ave. and became closely involved in the administration
Born in Scranton
Druck was born in 1914
in Scranton, Pa., to Jacob Druck, publisher of the Carbondale
Leader, and Mabelle Breschel. He majored in journalism
at Syracuse University and became editor-in-chief of the
Daily Orange. He married Pearl Spiro, women's editor
of the paper, on Nov. 26, 1936.
Druck first worked for
Hearst Publications, helping to launch Father's Day.
He joined Carl Byoir &
Assocs. in 1939, staying 20 years and rising to VP of Byoir,
one of the largest PR firms. While at Byoir, he taught an
evening course in PR at City College of New York. Courses
in advertising, marketing and copywriting were added during
his 16 years as a teacher at the school.
Druck opened his own firm
in 1961, soon joining with Morry Rotman to form Harshe-Rotman
& Druck. He served as president and then executive committee
chairman of HR&D until its merger with Ruder Finn in
A member of the board
of the Union of American Hebrew Congregations for 15 years,
he also handled PR for the United Jewish Appeal for ten
His memberships also included
the Advisory Committee of the U.S. Information Agency.
A 70th birthday party
at Quaker Ridge Country Club, to which he belonged, was
attended by many leading PR executives including Harold
Burson of Burson-Marsteller, Loet Velmans of Hill &
Knowlton, and Kerryn King of Texaco.
Survivors include his
wife, Pearl Spiro Druck; two daughters, Ellen Mirtz (son-in-law
John Mirtz) of Palm Beach Gardens, and Nancy Brassem of
Mamaroneck, N.Y.; four grandchildren and four great-grandchildren.
A memorial service will
take place July 14 at 10 a.m. at the Larchmont Temple.
TIERNEY WANTS INKY.
Philadelphia ad/PR man
Brian Tierney is part of a group of investors that wants
to buy the Philadelphia Inquirer and Philadelphia
Daily News from McClatchy Co. The two are among the
dirty dozen Knight-Ridder properties that McClatchy
has put on the auction block.
Tierneys group is
led by luxury home builder Bruce Toll of Toll Brothers fame.
Tierney calls the Inquirer a wonderful institution
and something that he would be proud to be associated with.
He says his group has commitments of more than $100M to
purchase the papers.
Tierney had a high-profile
spat with the Inquirer during the late `90s over its coverage
of then-Cardinal Anthony Bevilacqua.
Working on behalf of the
Philadelphia Roman Catholic Archdiocese, Tierney successfully
convinced the Inquirer editors to spike a story about Bevilacqua
by religion reporter Ralph Ciprino.
Editor & Publisher
ran a feature about the squabble on Feb. 5, `01. It
was headlined: Stop the Press: The Inside Philadelphia
Story of How a Cardinal and his Publicity Agent Cowed a
TEXT 100 WINS ADOBE WIRELESS.
Adobe Systems has hired
Text 100 PR to pilot its drive into the wireless market
The high-tech firms San Francisco office is to promote
Adobes mobile solutions and device business unit.
The effort will target
web content developers and mobile device makers and system
operators. Russell Brady, who heads PR at the Adobe unit,
called the partnership with Text 100 crucial to his companys
momentum across the mobile industry.
In the same statement, Aedhmar Hynes, Text CEO, said: In
the flat world that characterizes global business
today, clients increasingly need to tap into specialist
expertise wherever they need it, whenever they need it.
Hynes called the win a
real feather in the cap of our wireless practice.
Text had handled Macromedias
wireless efforts before it was acquired by Adobe in `05.
Text 100 already reps Adobe in Australia.
Text 100 is part of Londons
Next Fifteen Communications Group.
MERCURY RISES AMONG MONTANA
Montana firm Mercury has
defeated nine competitors for a six-figure PR contract to
position the state as a year-round destination for travelers
in the U.S. and overseas. Weber Shandwick, LJ Communications,
Hill & Knowlton, Development Counsellors Intl,
Flying Horse, M. Silver Assocs., CTA PR and Wendt Advertising
and PR were among firms pitching the account.
Mercury, based in Bozeman,
will take about $150K/year from Big Sky Countrys $377K
annual PR budget to implement a comprehensive public and
media relations effort. The one year pact has six year-long
Montana attracts nearly
10 million visitors a year who spend $2 billion on its outdoor
Edition, April 5,
2006, Page 8
with PR professors recently, we found many of them to be
discouraged, even hopeless.
They say their students
cant even string a few words together in a meaningful
One arranged for 30 copies
of the New York Times to be delivered to his class
for a semester. Only two or three students would bother
to take them.
read newspapers, was a common complaint of the profs
who said, If you dont read, you cant write.
We have offered many PR
professors free access to the ODwyer website for their
students but its almost always turned down. They
dont read what I assign them now, say the profs.
The teachers are also
discouraged by the scarcity of male students and see no
change coming. Classes of 20-30 PR majors typically have
two or three males.
PR jobs, especially
in New York, are mostly being handled by young women from
wealthy families who have apartments, said one prof.
They dont need the money and can afford to work
for low pay.
Pay is so low that only
women are interested in PR, the profs said. More grads now
go into journalism where the Guild scale in New York is
in the $60,000 range after several years of experience.
What touched this
off is the lack of research on PR coming from the
Topics are begging to be explored by undergrads or Ph.D.
candidates such as the near disappearance of the term PR
from corporations; the takeover of hundreds of PR firms
by ad conglomerates; the effect of high medical insurance
on the PR job market, and how Johnson & Johnson handled
the Tylenol crisis (Tylenol capsules were not removed instantly
as claimed in The Insider movie in 2002 but
seven days after the murders).
Many PR profs are doing PR on the side and
many other PR teachers are actually working
PR pros who are picking up some extra cash.
Our PR professor friends say PR depts. are headed by double-dome
Ph.D.s with almost no practical experience in
PR and who are completely separated from the realities
of the PR world. There is no PR academic community,
our PR prof friends say.
We recently advertised
two junior jobs at the ODwyer Co. and got more than
100 resumes. None of the candidates, many of them
majors in PR and communications, had ever heard of us, PR
Week or PR News.
The PR trade press is not taught in colleges, possibly
on the fear that PR reality would intrude on what is being
taught. PRSA controls the website of PR Student Society
of America and wont allow any advertisers unless they
first pay a $25,000 sponsorship fee.
This helps to block students from knowing about the PR
such as Bill Cosby are opposed to the profanity-laden
African-American comedy shows (such as are regularly featured
on Time Warners HBO), saying they are damaging to
the black community. Cosby has blasted the high rates of
black juvenile delinquency and out-of-wedlock births and
the use of coarse language.
Weve got to take the neighborhood back from
those who are standing on the corner and cant speak
English, said Cosby. He sets up inner city meetings
with police chiefs, parents and teachers in a move to counteract
what he calls these knuckleheads ... the lower economic
people who are not holding up their end in this deal
(Brown v. Board of Education that ended segregation).
Other black leaders who denounce the language and values
in gangsta/porno rap are former NAACP president
Kweisi Mfume and columnists Clarence Page and Leonard Pitts.
The most active of the black critics was the late DeLores
Tucker, former secretary state of Pennsylvania, who picketed
and graphic sexual shows presented on HBO create a conflict
for PRSA president Cheryl Procter-Rogers, an employee
of HBO who has talked about its ethics while
also saying ethics are the chief concern of PR pros.
HBO says it has many award-winning shows besides those
that are sexually explicit and notes that people dont
have to look at shows that offend them.
We say that HBO doesnt have to produce them, either.
We would like to see
more HBO content on sexual diseases. Because of ignorance
of how easily genital warts and the human papilloma virus
(HPV) are transmitted (mere touching), health experts say
HPV infection has reached epidemic proportions in
college females due in large part to high risk sexual activity.
One study found 60% of college women to have one of these
diseases (which can lead to cancer of the cervix) at some
point in their college careers.
Once contracted, the virus never leaves the body. Even
condoms dont prevent its spread because the entire
area is not covered, says a report. What makes HPV
so dangerous is that people can have it without knowing
it, thus unwittingly spreading it. Googling HPV
brings extensive materials on it.
Comedian Ray Romano,
noted New York Post columnist Cindy Adams
March 30, is touring with a comedy show that has no four-letter
words. You can work squeaky clean, Romano told
John Leo on March 6 said the Oscar given to a pimp
song was a new low for Hollywood. Wrote
Leo: Even more amazing: almost all the blacks in the
audience ... seemed to be delirious with joy at the honor
paid to the gutter version of American black culture. Will
journalists poke into this phenomenon, maybe telling us
what combination of guilt and stupidity allowed the Academy
to go slumming like this?